CN105407116A - Method, device and system for implementing personalized page - Google Patents
Method, device and system for implementing personalized page Download PDFInfo
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- CN105407116A CN105407116A CN201410458730.6A CN201410458730A CN105407116A CN 105407116 A CN105407116 A CN 105407116A CN 201410458730 A CN201410458730 A CN 201410458730A CN 105407116 A CN105407116 A CN 105407116A
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Abstract
The invention discloses a method, device and system for implementing a personalized page, and relates to the field of mobile Internet. According to the embodiment of the invention, the method, device and system implementing the personalized page based on feature information which can reflect the preferences or habits of a user, can intelligently push different personalized pages to different users, and do not need to carry out customization in advance. Moreover, the method, device and system dynamically determine the feature information of the user through the surfing log information of the user, thereby dynamically pushing different personalized pages. The method, device and system can reflect the latest preferences or habits of the user more accurately, and improve the user experience.
Description
Technical field
The present invention relates to mobile Internet field, particularly a kind of method, apparatus and system realizing personal page based on user characteristics.
Background technology
Mobile Internet facilitates the development of personal communication, and user just can be surfed the Net by mobile phone or data card etc.Each user has oneself custom and hobby, and such as, some user more often pays close attention to the finance and economics space of a whole page, and some user likes browsing the physical culture space of a whole page, and some user likes browsing the fashion space of a whole page etc.If user wants to browse the space of a whole page oneself liked, need to be jumped to from the general space of a whole page space of a whole page oneself liked or pay close attention to by some page operation.This mode operates more loaded down with trivial details, and particularly for the space of a whole page that user often browses, user wishes the space of a whole page that can enter into expectation quickly.
For this demand of user, current industry releases the function of personal page, directly can be entered into the space of a whole page of expectation by this function user.But this function needs user to shift to an earlier date proactive customizations personal page, and this implementation is intelligent not, user operation is got up more complicated, affects Consumer's Experience.
Summary of the invention
An embodiment of the present invention technical problem to be solved is: the implementation proposing a kind of personal page, to solve the intelligence not that proactive customizations mode realizes personal page existence, the problem of user operation complexity.
According to an aspect of the embodiment of the present invention, propose a kind of method realizing personal page, comprising: receive user to the access request of a URL, wherein carry the IP address of user; The characteristic information of user is obtained according to the IP address lookup Feature Mapping table of user; The characteristic information of user is added to a URL and form the 2nd URL; 2nd URL is returned to user, so that user sends the 2nd URL to corresponding content server, personal page corresponding for the characteristic information of user in the 2nd URL is sent to user by content server.
In one embodiment, the method realizing personal page also comprises: the step setting up Feature Mapping table, specifically comprises: carry out bypass in mobile Internet outlet and intercept and obtain user's internet log information; User's internet log information is excavated and obtains international mobile subscriber identity IMSI, IP address of user and the corresponding relation of characteristic information; According to IMSI, IP address of user and the corresponding relation of characteristic information, set up Feature Mapping table.
In one embodiment, carry out bypass in mobile Internet outlet to intercept and obtain user's internet log information and comprise: carry out bypass at the PI interface of mobile Internet and intercept the HTTP data obtaining user; Carry out bypass at the Radius interface of mobile Internet and intercept the Radius data obtaining user.
In one embodiment, corresponding relation user's internet log information being excavated to international mobile subscriber identity IMSI, IP address and characteristic information that obtain user comprises: excavate the HTTP data of user and obtain the IP address of user and the corresponding relation of URL, classification information belonging to URL determines the characteristic information that can reflect user habit or hobby, sets up the IP address of user and the corresponding relation of characteristic information; The Radius data of user are excavated and obtains the IP address of user and the corresponding relation of IMSI; Undertaken associating by the IP address of user and obtain IMSI, IP address of user and the corresponding relation of characteristic information.
In one embodiment, the method realizing personal page also comprises: domain name system DNS server receives user is to the access request of a URL; One URL resolves to and performs the described address realizing the equipment of the method for personal page by dns server, and returns to user, performs the described equipment realizing the method for personal page the access request of user to a URL to be drawn to.
In one embodiment, the method realizing personal page also comprises: content server sets up the step of personal page corresponding to characteristic information, specifically comprise: content server carries out subregion to Universal page, and integrate each subregion form personal page corresponding to this characteristic information according to characteristic information.
According to another aspect of the embodiment of the present invention, proposing a kind of equipment realizing personal page, comprising: access request receiver module, for receiving the access request of user to a URL, wherein carrying the IP address of user; User characteristics acquisition module, for obtaining the characteristic information of user according to the IP address lookup Feature Mapping table of user; URL rewrites module, forms the 2nd URL for the characteristic information of user being added to a URL; URL issues module, and for the 2nd URL is returned to user, so that user sends the 2nd URL to corresponding content server, personal page corresponding for the characteristic information of user in the 2nd URL is sent to user by content server.
In one embodiment, the equipment realizing personal page also comprises: module set up by Feature Mapping table, for setting up Feature Mapping table; Described Feature Mapping table is set up module and is comprised: information intercepts unit, intercepts obtain user's internet log information for carrying out bypass in mobile Internet outlet; Information excavating unit, obtains international mobile subscriber identity IMSI, IP address of user and the corresponding relation of characteristic information for excavating user's internet log information; Unit set up by Feature Mapping table, for according to IMSI, IP address of user and the corresponding relation of characteristic information, sets up Feature Mapping table.
In one embodiment, information intercepts unit, specifically for: carry out bypass at the PI interface of mobile Internet and intercept the HTTP data obtaining user; Carry out bypass at the Radius interface of mobile Internet and intercept the Radius data obtaining user.
In one embodiment, information excavating unit, specifically for: the HTTP data of user are excavated and obtains the IP address of user and the corresponding relation of URL, classification information belonging to URL determines the characteristic information that can reflect user habit or hobby, sets up the IP address of user and the corresponding relation of characteristic information; The Radius data of user are excavated and obtains the IP address of user and the corresponding relation of IMSI; Undertaken associating by the IP address of user and obtain IMSI, IP address of user and the corresponding relation of characteristic information.
According to another aspect of the embodiment of the present invention, propose a kind of system realizing personal page and comprise: the aforementioned equipment realizing personal page, also comprises: dns server and/or content server; Dns server, for receiving the access request of user to a URL, resolving to the address of the equipment realizing personal page, and returning to user by a URL, the access request of user to a URL is drawn to the equipment realizing personal page; Content server, for carrying out subregion to Universal page, and integrates each subregion form personal page corresponding to this characteristic information according to characteristic information.
The embodiment of the present invention, based on reflecting that the characteristic information of user preferences or custom realizes personal page, can push different personal pages to different user intelligently, need not user customize in advance.Further, dynamically determined the characteristic information of user by user's internet log information, and then dynamically push different personal pages, the hobby that user is up-to-date or custom can be reflected more accurately, promote Consumer's Experience.
By referring to the detailed description of accompanying drawing to exemplary embodiment of the present invention, further feature of the present invention and advantage thereof will become clear.
Accompanying drawing explanation
In order to be illustrated more clearly in the embodiment of the present invention or technical scheme of the prior art, be briefly described to the accompanying drawing used required in embodiment or description of the prior art below, apparently, accompanying drawing in the following describes is only some embodiments of the present invention, for those of ordinary skill in the art, under the prerequisite not paying creative work, other accompanying drawing can also be obtained according to these accompanying drawings.
Fig. 1 the present invention is based on the network design schematic diagram that user characteristics realizes personal page.
Fig. 2 is the schematic flow sheet that the present invention sets up a kind of method of Feature Mapping table.
Fig. 3 is the schematic flow sheet of a kind of method of IMSI, IP address of digging user of the present invention and the corresponding relation of characteristic information.
Fig. 4 illustrates the schematic diagram of the Universal page of a certain portal website.
Fig. 5 illustrates the schematic diagram of this portal website for the personal page 1 of the 1st class user characteristics.
Fig. 6 illustrates the schematic diagram of this portal website for the personal page 2 of the 2nd class user characteristics.
Fig. 7 is the schematic flow sheet that the present invention realizes a method embodiment of personal page.
Fig. 8 is the structural representation that the present invention realizes an equipment embodiment of personal page.
Fig. 9 is the structural representation that the present invention realizes another embodiment of equipment of personal page.
Figure 10 is the structural representation that the present invention realizes a system embodiment of personal page.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, be clearly and completely described the technical scheme in the embodiment of the present invention, obviously, described embodiment is only the present invention's part embodiment, instead of whole embodiments.Illustrative to the description only actually of at least one exemplary embodiment below, never as any restriction to the present invention and application or use.Based on the embodiment in the present invention, those of ordinary skill in the art, not making the every other embodiment obtained under creative work prerequisite, belong to the scope of protection of the invention.
Fig. 1 the present invention is based on the network design schematic diagram that user characteristics realizes personal page.As shown in Figure 1, user terminal to be accessed content server by mobile network (as CDMA etc.) and the Internet (Internet), and the DNS disposed by the present invention (domain name system) server, the equipment etc. realizing personal page are coordinated to user's pushing personalized page with content server.Illustrate the function and efficacy of each equipment below.
Realize the equipment of personal page, be mainly used in gathering user's internet log information, the therefrom characteristic information of digging user, and then set up Feature Mapping table, and be redirected based on the URL (URL(uniform resource locator)) of this mapping table to user.
With reference to figure 2, the wherein a kind of method setting up Feature Mapping table such as comprises the following steps:
Step S202, carries out bypass in mobile Internet outlet and intercepts and obtain user's internet log information.
Step S204, to user's internet log information excavate obtain user IMSI (international mobile subscriber identity), IP address and characteristic information corresponding relation.
Step S206, according to IMSI, IP address of user and the corresponding relation of characteristic information, sets up Feature Mapping table.The one of Feature Mapping table sees the following form with reference to form.
Table 1
| IMSI | IP | Characteristic type |
| User 1-IMSI | User 1-IP | 6 |
| User 2-IMSI | User 2-IP | 8 |
| … | … | … |
Above-mentioned Feature Mapping table method for building up, dynamically determines the characteristic information of user by user's internet log information, can reflect the hobby that user is up-to-date or custom more accurately.
In step S202, mobile Internet outlet is carried out bypass and is intercepted the exemplary implementation method of one obtaining user's internet log information and comprise: carry out bypass at the PI interface of mobile Internet and intercept HTTP (HTML (Hypertext Markup Language)) data obtaining user; Carry out bypass at Radius (remote customer dialing authentication service) interface of mobile Internet and intercept the Radius data obtaining user.Wherein, PI interface is the interface between PDSN (packet data serving node) and Internet, and Radius interface is the interface between mobile network and AAA (authentication and authorization charging) server.
See Fig. 3, in step S204, the exemplary method for digging of one of IMSI, IP address of user and the corresponding relation of characteristic information comprises:
Step S302, the HTTP data of user are excavated and obtains the IP address of user and the corresponding relation of URL, classification information belonging to URL determines the characteristic information that can reflect user habit or hobby, sets up the IP address of user and the corresponding relation of characteristic information.
Wherein, HTTP data or title HTTP flow, be the data traffic of user's access websites, when excavating HTTP data, can extract Get message, wherein comprise IP address and the URL of user.
Wherein, URL and affiliated classification information thereof can be set up by crawler technology, also can obtain with third part purchase.A kind of form of URL and affiliated classification information thereof is with reference to following table.
Table 2
| URL | Classification |
| URL-1 | A |
| URL-2 | A |
| URL-3 | B |
| URL-4 | B |
| URL-5 | B |
| URL-6 | C |
| …… | …… |
Classification belonging to URL can be set up as required, and can have different levels, such as, is first divided into some large classes, is divided into some groups again under large class.A kind of example of the classification information belonging to URL is as follows:
News: Military Review picture
Physical culture: in super England Premier League NBA
Amusement: film and television music
Finance and economics: equity fund business
Video: the focus variety record
Woman: fashion beauty treatment love
……
Classification information belonging to URL determines that a kind of method of the characteristic information that can reflect user habit or hobby such as comprises: add up the classification belonging to the URL of all previous online of IP same in a period of time, the characteristic information of user is determined according to statistics number of all categories, such as, finance and economics-stock class is that statistics number is maximum, then can using the characteristic information of finance and economics-stock class as user.As required, one or more features of user can be determined.
Step S304, excavates the Radius data of user and obtains the IP address of user and the corresponding relation of IMSI.
Wherein, Radius data such as comprise message identifying and charging message, in these messages, comprise following parameter, the user name that PPP (point-to-point protocol) dials, IMSI, MDN, IP address etc., extract IP address and the IMSI of user from these parameters.
Step S306, is undertaken associating by the IP address of user and obtains IMSI, IP address of user and the corresponding relation of characteristic information.
IP address due to same user may be change, but the IMSI of user can not become, and what therefore the present invention set up is corresponding relation between IMSI, IP address of user and characteristic information three.
Dns server is mainly used in as mobile interchange network users provides domain name translation service, in the present invention, the domain name mapping of the content server of the ICP that contracts (Web content service provider) is the IP address realizing the equipment of personal page of the present invention by dns server, the access request of user is drawn to the equipment realizing personal page of the present invention, the URL of user is redirected.Particularly, dns server receives user to the access request of a URL; One URL is resolved to the address of the equipment realizing personal page by dns server, and returns to user, the access request of user to a URL is drawn to the equipment realizing personal page.
The content server of ICP is mainly used in carrying out subregion integration, to support personal page to the info web of portal website.Particularly, content server carries out subregion to Universal page, and integrates each subregion form personal page corresponding to this characteristic information according to characteristic information.In addition, content server can also push corresponding advertising message by the characteristic information different according to each user, thus makes the advertisement of input more targeted.
As a kind of example, Fig. 4-6 respectively illustrate a certain portal website Universal page and for the personal page 1 of the 1st class user characteristics and the personal page 2 for the 2nd class user characteristics.Fig. 4 shows the Universal page of a certain portal website, comprises navigation area, advertisement area, content regions, and wherein, some universal advertisings for all users can be thrown in the advertisement area of Universal page, and content regions can according to certain predetermined partition mode display web page content.Fig. 5 shows the personal page 1 of this portal website for the 1st class user characteristics, some advertisements for the 1st class user characteristics can be thrown in advertisement area in personal page 1, such as, the advertisement of sports goods aspect, content regions in personal page 1, can according to the order display web page content of content 2, content 3 according to the 1st class user characteristics.Fig. 6 shows the personal page 2 of this portal website for the 2nd class user characteristics, some advertisements for the 2nd class user characteristics can be thrown in advertisement area in personal page 2, such as, the advertisement of dress ornament, cosmetics aspect, content regions in personal page 2, can according to the order display web page content of content 4, content 5 according to the 2nd class user characteristics.
Fig. 7 is the schematic flow sheet that the present invention realizes a method embodiment of personal page.Performing the equipment realizing the method for personal page can be such as the aforesaid equipment realizing personal page.As shown in Figure 7, the method for the present embodiment comprises the following steps:
Step S702, realizes the equipment collection user internet log information of personal page, the therefrom characteristic information of digging user, and then sets up Feature Mapping table, builds the detailed process of table with reference to previous embodiment.
Step S704, user is for a certain website of access (network address is a URL), and user initiates the access request to a URL to dns server.Such as, user initiate right
www.abc.comaccess request.
Step S706, dns server receives user to the access request of a URL, a URL is resolved to the address of the equipment realizing personal page, and returns to user, the access request of user to a URL is drawn to the equipment realizing personal page.
Such as, dns server will
www.abc.comdomain name mapping be the address d.e.f.g of the equipment realizing personal page.
Step S708, user sends access request to a URL according to the address d.e.f.g of the equipment realizing personal page to this equipment, and this access request can be such as HTTP request, wherein carries the IP address of user.
Step S710, the equipment realizing personal page receives user to the access request of a URL, obtain the characteristic information of user according to the IP address lookup Feature Mapping table of the user wherein carried, the characteristic information of user is added to a URL and form the 2nd URL, the 2nd URL is returned to user.
Such as, the feature classification type=2 of user, then a URL
www.abc.comthe 2nd URL be rewritten into is
www.abc.com/type=2.2nd URL such as can return to user by the redirected redirect message of HTTP.
Step S712, user sends the 2nd URL to corresponding content server, as
www.abc.com/type=2, content server is by the characteristic information of user in the 2nd URL
type=2corresponding personal page sends to user.
Above-described embodiment, based on reflecting that the characteristic information of user preferences or custom realizes personal page, can push different personal pages to different user intelligently, need not user customize in advance.Further, dynamically determined the characteristic information of user by user's internet log information, and then dynamically push different personal pages, the hobby that user is up-to-date or custom can be reflected more accurately, promote Consumer's Experience.
According to another aspect of the embodiment of the present invention, propose a kind of equipment realizing personal page, with reference to figure 8, the equipment 800 of the present embodiment comprises:
Access request receiver module 802, for receiving the access request of user to a URL, wherein carries the IP address of user;
User characteristics acquisition module 804, for obtaining the characteristic information of user according to the IP address lookup Feature Mapping table of user;
URL rewrites module 806, forms the 2nd URL for the characteristic information of user being added to a URL;
URL issues module 808, and for the 2nd URL is returned to user, so that user sends the 2nd URL to corresponding content server, personal page corresponding for the characteristic information of user in the 2nd URL is sent to user by content server.
In one embodiment, with reference to figure 9, the equipment realizing personal page also comprises: module 910 set up by Feature Mapping table, for setting up Feature Mapping table; Described Feature Mapping table is set up module 910 and is comprised: information intercepts unit 9102, intercepts obtain user's internet log information for carrying out bypass in mobile Internet outlet; Information excavating unit 9104, obtains international mobile subscriber identity IMSI, IP address of user and the corresponding relation of characteristic information for excavating user's internet log information; Unit 9106 set up by Feature Mapping table, for according to IMSI, IP address of user and the corresponding relation of characteristic information, sets up Feature Mapping table.
In one embodiment, information intercepts unit 9102, specifically for: carry out bypass at the PI interface of mobile Internet and intercept the HTTP data obtaining user; Carry out bypass at the Radius interface of mobile Internet and intercept the Radius data obtaining user.
In one embodiment, information excavating unit 9104, specifically for: the HTTP data of user are excavated and obtains the IP address of user and the corresponding relation of URL, classification information belonging to URL determines the characteristic information that can reflect user habit or hobby, sets up the IP address of user and the corresponding relation of characteristic information; The Radius data of user are excavated and obtains the IP address of user and the corresponding relation of IMSI; Undertaken associating by the IP address of user and obtain IMSI, IP address of user and the corresponding relation of characteristic information.
Above-described embodiment, based on reflecting that the characteristic information of user preferences or custom realizes personal page, can push different personal pages to different user intelligently, need not user customize in advance.Further, dynamically determined the characteristic information of user by user's internet log information, and then dynamically push different personal pages, the hobby that user is up-to-date or custom can be reflected more accurately, promote Consumer's Experience.
According to another aspect of the embodiment of the present invention, propose a kind of system realizing personal page, with reference to Figure 10, the system of the present embodiment comprises: the aforementioned equipment 800 realizing personal page, also comprises: dns server 1002 and/or content server 1004.Dns server 1002, for receiving the access request of user to a URL, resolving to the address of the equipment realizing personal page, and returning to user by a URL, the access request of user to a URL is drawn to the equipment realizing personal page.Content server 1004, for carrying out subregion to Universal page, and integrates each subregion form personal page corresponding to this characteristic information according to characteristic information.
One of ordinary skill in the art will appreciate that all or part of step realizing above-described embodiment can have been come by hardware, the hardware that also can carry out instruction relevant by program completes, described program can be stored in a kind of computer-readable recording medium, the above-mentioned storage medium mentioned can be read-only memory, disk or CD etc.
The foregoing is only preferred embodiment of the present invention, not in order to limit the present invention, within the spirit and principles in the present invention all, any amendment done, equivalent replacement, improvement etc., all should be included within protection scope of the present invention.
Claims (11)
1. realize a method for personal page, comprising:
Receive user to the access request of a URL, wherein carry the IP address of user;
The characteristic information of user is obtained according to the IP address lookup Feature Mapping table of user;
The characteristic information of user is added to a URL and form the 2nd URL;
2nd URL is returned to user, so that user sends the 2nd URL to corresponding content server, personal page corresponding for the characteristic information of user in the 2nd URL is sent to user by content server.
2. method according to claim 1, is characterized in that, also comprises: the step setting up Feature Mapping table, specifically comprises:
Carry out bypass in mobile Internet outlet to intercept and obtain user's internet log information;
User's internet log information is excavated and obtains international mobile subscriber identity IMSI, IP address of user and the corresponding relation of characteristic information;
According to IMSI, IP address of user and the corresponding relation of characteristic information, set up Feature Mapping table.
3. method according to claim 2, is characterized in that, describedly carries out bypass in mobile Internet outlet and intercepts and obtain user's internet log information and comprise:
Carry out bypass at the PI interface of mobile Internet and intercept the HTTP data obtaining user;
Carry out bypass at the Radius interface of mobile Internet and intercept the Radius data obtaining user.
4. method according to claim 3, is characterized in that, described corresponding relation user's internet log information being excavated to international mobile subscriber identity IMSI, IP address and characteristic information that obtain user comprises:
Excavate the HTTP data of user and obtain the IP address of user and the corresponding relation of URL, the classification information belonging to URL determines the characteristic information that can reflect user habit or hobby, sets up the IP address of user and the corresponding relation of characteristic information;
The Radius data of user are excavated and obtains the IP address of user and the corresponding relation of IMSI;
Undertaken associating by the IP address of user and obtain IMSI, IP address of user and the corresponding relation of characteristic information.
5. method according to claim 1, is characterized in that, also comprises:
Domain name system DNS server receives user is to the access request of a URL;
One URL resolves to and performs the described address realizing the equipment of the method for personal page by dns server, and returns to user, performs the described equipment realizing the method for personal page the access request of user to a URL to be drawn to.
6. method according to claim 1, is characterized in that, also comprises: content server sets up the step of personal page corresponding to characteristic information, specifically comprises:
Content server carries out subregion to Universal page, and integrates each subregion form personal page corresponding to this characteristic information according to characteristic information.
7. realize an equipment for personal page, comprising:
Access request receiver module, for receiving the access request of user to a URL, wherein carries the IP address of user;
User characteristics acquisition module, for obtaining the characteristic information of user according to the IP address lookup Feature Mapping table of user;
URL rewrites module, forms the 2nd URL for the characteristic information of user being added to a URL;
URL issues module, and for the 2nd URL is returned to user, so that user sends the 2nd URL to corresponding content server, personal page corresponding for the characteristic information of user in the 2nd URL is sent to user by content server.
8. equipment according to claim 7, is characterized in that, also comprises:
Module set up by Feature Mapping table, for setting up Feature Mapping table;
Described Feature Mapping table is set up module and is comprised:
Information intercepts unit, intercepts obtain user's internet log information for carrying out bypass in mobile Internet outlet;
Information excavating unit, obtains international mobile subscriber identity IMSI, IP address of user and the corresponding relation of characteristic information for excavating user's internet log information;
Unit set up by Feature Mapping table, for according to IMSI, IP address of user and the corresponding relation of characteristic information, sets up Feature Mapping table.
9. equipment according to claim 8, is characterized in that, described information intercepts unit, specifically for:
Carry out bypass at the PI interface of mobile Internet and intercept the HTTP data obtaining user;
Carry out bypass at the Radius interface of mobile Internet and intercept the Radius data obtaining user.
10. equipment according to claim 8, is characterized in that, described information excavating unit, specifically for:
Excavate the HTTP data of user and obtain the IP address of user and the corresponding relation of URL, the classification information belonging to URL determines the characteristic information that can reflect user habit or hobby, sets up the IP address of user and the corresponding relation of characteristic information;
The Radius data of user are excavated and obtains the IP address of user and the corresponding relation of IMSI;
Undertaken associating by the IP address of user and obtain IMSI, IP address of user and the corresponding relation of characteristic information.
11. 1 kinds of systems realizing personal page, comprising: the equipment realizing personal page described in any one of claim 7-10, also comprises: dns server and/or content server;
Dns server, for receiving the access request of user to a URL, resolving to the address of the equipment realizing personal page, and returning to user by a URL, the access request of user to a URL is drawn to the equipment realizing personal page;
Content server, for carrying out subregion to Universal page, and integrates each subregion form personal page corresponding to this characteristic information according to characteristic information.
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Application publication date: 20160316 |