JP2003316937A - Marketing research method using mobile communication terminal, and marketing research server and communication system used for the method - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a marketing research method capable of efficiently providing marketing information related to the user information of cell phones, a marketing research server, and a communication system. <P>SOLUTION: Distribution information including connected address information for gaining an access to additional information requiring addresses is transmitted from an information distribution server 41 to a plurality of cell phones through a cell phone communication network 70 for communicating with the cell phones 60A and 60B for each preset multiple distribution areas. Access information when the cell phones receiving the distribution information gain an access to the additional information acquisition addresses through the cell phone communication network 70 is collectively acquired from the marketing research server 42 disposed at a position for connecting the cell phone communication network 70 to the Internet 30. The access information to the additional information acquisition addresses and the user information on the users of the cell phones are related to each other to provide the marketing information. <P>COPYRIGHT: (C)2004,JPO

Description

Detailed Description of the Invention

[0001]

TECHNICAL FIELD The present invention relates to a marketing research method for obtaining marketing information using a mobile communication terminal such as a mobile phone, and a marketing research server and communication system used in the method.

[0002]

2. Description of the Related Art Conventionally, as a service using a mobile phone as a mobile communication terminal, news from an information distribution server to a plurality of mobile phones via a mobile phone communication network,
2. Description of the Related Art There is known an information distribution service that transmits various kinds of information such as weather forecasts, product information, and area information for each of a plurality of distribution areas on a base station basis. The information distributed by this information distribution service may include hyperlink information for connecting to sites such as advertisers as additional information acquisition sources. When the user of the mobile phone clicks this hyperlink information, the server managed by the advertiser etc. is automatically accessed, and the user can display the screen for obtaining detailed product information and purchasing products. Can be displayed. Access information such as connection history when accessing from each mobile phone, e-commerce purchase history information, and questionnaire results answered by the user on the site is stored in the server of each advertiser or the like. Then, each advertiser obtains marketing information by totaling and analyzing the access information accumulated in this server.

[0003]

However, in the marketing research method of obtaining marketing information using the access information from the user of the mobile phone, the access information is stored in the server managed and operated by each advertiser or the like. It was distributed, accumulated and aggregated. Moreover, each advertiser does not own the user information about the user of the mobile phone. Therefore, it is difficult to efficiently obtain the marketing information associated with the user information.

The present invention has been made in view of the above problems. An object of the present invention is to provide a marketing research method using a mobile communication terminal that can efficiently obtain marketing information associated with user information of the mobile communication terminal, and a marketing research server and communication system used in the method. Is.

[0005]

In order to achieve the above object, the invention of claim 1 is a marketing research method for obtaining marketing information using a mobile communication terminal, which is for carrying out communication by the mobile communication terminal. A step of transmitting distribution information including connection destination information for accessing the additional information acquisition destination for each of a plurality of preset distribution areas from the information distribution server to the plurality of mobile communication terminals via the communication network; A marketing research server arranged at a position where the communication network is connected to the Internet acquires access information when each mobile communication terminal that has received the distribution information accesses the additional information acquisition destination via the communication network. Steps, access information to the additional information acquisition source, and user information regarding the user of the mobile communication terminal. Is characterized in that a step of obtaining marketing information in association with and. Here, in the above “connection destination information for accessing the additional information acquisition source”, the URL (Un
iform Resource Locator), as well as email addresses and phone numbers. The "mobile communication terminal" is a PDC (Personal Digital Cellular) system, GS
M (Global System for Mobile Communication) system,
TIA (Telecommunications Industry Association)
IMT (International Mobile T)
telecommunications) -2000 standardized mobile phone, PHS (Personal Handyphone Service), car phone, and other telephones, as well as mobile communication terminals to which a mobile phone module is added. The "mobile communication terminal" may be a so-called mobile device such as the mobile phone, a personal computer having a data transmission / reception function via a communication line, or a PDA (Personal Digital (Data)).
Assistants), car navigation devices, ITS (Inte
lligent Transport Systems) terminals and the like.

According to the marketing research method of claim 1,
Distribution information including connection destination information for accessing the additional information acquisition source is transmitted from the information distribution server to the plurality of mobile communication terminals via the communication network for each of a plurality of preset distribution areas. In this way, since the distribution information can be transmitted for each of a plurality of distribution areas, it becomes possible to distribute the distribution information including the specific connection destination information to the mobile communication terminals in the specific distribution area. The user of each mobile communication terminal confirms the distribution information received from the information distribution server, and if additional information is desired, accesses the additional information acquisition destination based on the connection destination information included in the distribution information. Collecting the access information from each mobile communication terminal to the additional information acquisition source by the marketing research server in the communication network, and associating the acquired access information with the user information about the user of the mobile communication terminal. Get marketing information by. Therefore, a wide range of marketing information associated with the user information of the mobile communication terminal can be efficiently obtained. In addition, since the distribution information including the connection destination information to the additional information acquisition source can be distributed to the mobile communication terminal, use of the mobile communication terminal to access the additional information acquisition source necessary to obtain marketing information The action on the part of the person can be actively encouraged. Therefore, the marketing information can be obtained more reliably as compared with the conventional method that relies on the voluntary access from the user of the mobile communication terminal to the marketing server.

The invention according to claim 2 is characterized in that, in the marketing research method according to claim 1, when the marketing information is obtained, the location information of the mobile communication terminal that has accessed the additional information acquisition destination is also associated. Is. In the marketing research method according to the second aspect, by associating the access information and the like with the position information of the mobile communication terminal, it is possible to efficiently obtain the marketing information specifying the region. The distribution information including the connection destination information to the additional information acquisition destination may be distributed by specifying the distribution area. In this case, since the access information to the additional information acquisition source can be used from the mobile communication terminal existing in the specific distribution area, the marketing information specifying the area can be obtained more efficiently.
Further, the delivery information may be transmitted by identifying at least one of delivery time and type of delivery information for each delivery area. In this case, by associating the access information and the like with at least one of the distribution time and the type of distribution information, it is possible to obtain marketing information that further specifies the distribution time and the type of distribution information. According to the invention of claim 3, in the marketing research method according to claim 1 or 2, there is a step of acquiring purchase information related to a purchase of the product or service by a user of the mobile communication terminal. The purchase information is also associated. According to the marketing research method of claim 3, by associating the access information and the like with the purchase information,
It is possible to obtain marketing information that specifies purchase information regarding purchase of a product or service by a user of a mobile communication terminal.

[0008] The inventions of claims 4 to 8 relate to a marketing research server used in the above marketing research method. According to a fourth aspect of the present invention, there is provided a marketing research server provided in a communication network for performing communication by a mobile communication terminal, wherein user information storage stores user information regarding a user of each mobile communication terminal. Means, access information acquisition means for acquiring access information when accessing the additional information acquisition destination on the Internet from the mobile communication terminal that has received the distribution information distributed by the information distribution server, and the access A marketing information creating unit that creates the marketing information by associating the access information acquired by the information acquiring unit with the user information stored in the user information storing unit, is provided at a position where the communication network is connected to the Internet. It is characterized by being arranged. A fifth aspect of the present invention is a marketing research server provided in a communication network for communication by mobile communication terminals, wherein user information in which user information regarding users of each mobile communication terminal is stored. From a mobile communication terminal that receives the distribution information distributed by the information distribution server, and a user information acquisition unit that acquires user information regarding the user of the mobile communication terminal that has connected to the management device and accessed the additional information acquisition destination. Access information acquisition means for acquiring access information when accessing an additional information acquisition destination on the Internet via the communication network, access information acquired by the access information acquisition means, and use acquired by the user information acquisition means Marketing information creating means for creating marketing information by associating with the person information. It is characterized in that the disposed position connecting to the Internet network.
In the marketing research server according to claim 4 or 5, the access information acquisition means collectively acquires access information from each mobile communication terminal to the additional information acquisition destination. Then, the marketing information creation unit associates the access information acquired by the access information acquisition unit with the user information of the mobile communication terminal stored in the user information storage unit or the user information acquired by the user information acquisition unit. By doing so, marketing information can be obtained. Therefore,
It is possible to efficiently obtain a wide range of marketing information associated with user information of mobile communication terminals.

According to a sixth aspect of the present invention, in the marketing research server according to the fourth or fifth aspect, the marketing information creation means includes position information acquisition means for acquiring the position information of the mobile communication terminal that has accessed the additional information acquisition destination. The means is configured to create the marketing information in association with the position information acquired by the position information acquisition means. In the marketing research server according to the sixth aspect, by associating the access information and the like with the position information of the mobile communication terminal acquired by the position information acquisition means, it is possible to efficiently obtain the marketing information specifying the region. According to a seventh aspect of the present invention, in the marketing research server according to the fourth, fifth or sixth aspect, the access information acquisition means is based on the marketing research link information incorporated in the distribution information distributed by the information distribution server. The mobile communication terminal is configured to receive the access information automatically transmitted from the mobile communication terminal via the communication network. In the communication system according to claim 7, when the mobile communication terminal accesses the additional information acquisition source, the access information is automatically transmitted, and the marketing research server receives the access information via the communication network. Easy to get. Claim 8
In the marketing research server according to claim 4, 5 or 6, the access information acquisition means is a communication control device that controls telephone communication or mail communication by the mobile communication terminal via the communication network, It is characterized in that the communication history information transmitted as the access information is received.
In the communication system according to claim 8, when the user of the mobile communication terminal accesses the additional information acquisition destination using the telephone function or the mail function of the mobile communication terminal, the access information is acquired by the marketing research server and Can create marketing information.

According to a ninth aspect of the present invention, there is provided a communication system used in a marketing research method for obtaining marketing information using a mobile communication terminal, comprising a communication network for performing communication by the mobile communication terminal and the communication network. Information distribution connected to the communication network so that distribution information including connection destination information for accessing the additional information acquisition destination is transmitted to a plurality of mobile communication terminals for each of a plurality of preset distribution areas. A server and a marketing research server according to claim 4, 5, 6, 7 or 8 are provided.

The program for causing the computer used for the marketing research server to function as each of the above means is stored in an auxiliary storage device such as a hard disk device or a semiconductor memory in the computer, and is stored in the working memory. It is read and executed. Further, the program is a magnetic disk (for example, flexible disk) or optical disk (for example, CD-ROM, DVD).
It can be stored in a portable recording medium such as. By mounting this recording medium on the reading device of another computer, the program stored in the recording medium is read and executed. Further, this program can be stored in a storage device such as a hard disk device of a computer connected to a communication network and transferred to another computer via the communication network.

[0012]

BEST MODE FOR CARRYING OUT THE INVENTION Embodiments of the present invention will be described below with reference to the drawings. The marketing research method according to the embodiment of the present invention is a method of obtaining marketing information about various products and services using a mobile phone as a mobile communication terminal. In this method, information is transmitted from the information distribution server to a plurality of mobile phones via a mobile phone communication network as a communication network. This distribution information includes connection destination information for accessing the additional information acquisition destination, and is transmitted for each of a plurality of distribution areas preset corresponding to the base station. Then, the mobile phone that has received this distribution information accesses the additional information acquisition source, and the access information regarding this access is acquired. Further, the position information of the mobile phone that has accessed the additional information acquisition source is also acquired. Then, by associating the access information, the position information, and the user information of the mobile phones 60A and 60B, the marketing information can be efficiently obtained.

FIG. 1 is an explanatory diagram showing an example of a communication system used in the marketing research method according to this embodiment. This communication system is configured using a mobile phone communication network 70 as a communication network for performing communication by the mobile phones 60A and 60B, an information distribution server 41, and a marketing research server 42.

The mobile phone communication network 70 is a base station installed for each cell having a predetermined radius set in advance, and an exchange (a circuit switch, a packet switch, etc.) as a communication control device for controlling communication within the mobile phone communication network. ), A transmission path connecting them, and a location information management server that manages information on the cell in which each mobile phone is located. A web server 51 is also connected to the mobile phone communication network 70 as an additional information acquisition source for providing information from the advertiser or the like to the user of the mobile phone. The additional information acquisition source may be the web server 52 connected to the mobile telephone communication network 70 via the gateway server (not shown) connected to the Internet 30. Further, these web servers 51 and 52 may be managed by an information provider side such as an advertiser, or may be managed by a telecommunications carrier that operates the mobile phone communication network 70. Good. Further, the mobile telephone communication network 70
Other mobile telephone communication networks and fixed telephone communication networks may also be connected to each other so that they can communicate with each other by telephone or mail.

The information distribution server 41 is connected to the mobile phone communication network 70 and simultaneously transmits distribution information to a plurality of mobile phones 60A and 60B via the mobile phone communication network 70. This distribution information is transmitted for each of a plurality of distribution areas A and B preset with one cell or a plurality of cells as one unit and at a predetermined distribution time. For example, it is transmitted every 30 minutes or every 6 hours. Regarding the distribution of this information, the distribution information may be transmitted only to the users of the mobile phones 60A and 60B registered in advance. The distribution information transmitted from the information distribution server 41 is automatically received by each mobile phone 60A, 60B and stored in a predetermined memory area of each mobile phone. The arrival of this distribution information is notified to the user by a display on the display, a sound, or the like as necessary.

Examples of the distribution information transmitted from the information distribution server 41 include weather forecasts and news, regional information, ticket information, restaurant information, bargain information such as clothing, and the like. The delivery information includes connection destination information for accessing the additional information acquisition source such as the advertiser. As the connection destination information, a telephone number, a mail address, the URL of the above-mentioned web servers 51 and 52
Etc. The connection destination information may be directly displayed as character information on the display of the mobile phone. in this case,
Depending on the user's selection of the display, the call is automatically made to the additional information acquisition destination, the mailer is automatically activated to send an email to the additional information acquisition destination, or the browser is activated automatically. A web page with the above URL can be displayed. Instead of directly displaying the connection destination information as character information, a predetermined icon (telephone mark, letter mark for mail, etc.) that the user can select may be displayed. In this case, when the user selects the icon for obtaining additional information on the mobile phone 60, the above-mentioned telephone call and the above mailer start-up are performed based on the connection destination information such as the telephone number, mail address, URL, etc. corresponding to the icon. , The above browser startup is executed.

The distribution information of this embodiment is automatically transmitted to the marketing research server 42, which will be described later, when the user of the mobile phone 60A, 60B performs an operation to access the additional information acquisition source. It also contains the information to send. As the information for automatic transmission of this access information, for example, the distribution information is MML (Mo
An HTML tag for web automatic linking when the file is in the bile Markup Language) format.

The marketing research server 42 is
It is arranged in a node that connects the mobile phone communication network 70 to the Internet 30, and can communicate with each of the mobile phones 60A and 60B. 2 and 3 are a schematic configuration diagram and a functional block diagram of the marketing research server 42 used in the marketing research method according to the present embodiment, respectively. As shown in FIG. 2, the marketing research server 42 includes a system bus 100, a CPU 101, and a RAM.
An internal storage device 102 and a ROM 103 and an external storage device 104 such as a hard disk drive (HDD) and an optical disk drive are provided. Further, the marketing research server 42 includes an input device 105 such as a mouse and a keyboard, an output device 106 such as a display and a printer, and a mobile phone communication device 107. The mobile phone communication device 107 is for communicating with the mobile phones 61, 61 via the mobile phone communication network 70. The components such as the CPU 101 and the RAM 102 exchange data and program instructions with each other via the system bus 100. The program for operating the marketing research server 42 according to a predetermined procedure is the ROM 103 or the external storage device 1.
No. 04 stored in the CPU 101, and CPU 101 and R as necessary.
It is called and executed in the work area on the AM 102.
Further, the marketing research server 42 may be configured by one computer system, or may be configured by connecting a plurality of computers respectively responsible for a plurality of server functions via a network. If you want to directly access the server on the Internet,
An internet communication device 108 is provided as indicated by a broken line.

The marketing research server 42 executes the predetermined program on the hardware shown in FIG. 2 to execute the user information storage means 401 shown in FIG.
Access information acquisition means 402, position information acquisition means 403
Also, each function of the marketing information creating means 404 is realized.

The user information storage means 401 is constructed by using the external storage device 104 of the marketing research server 42 and the like, and the mobile phones 60A and 60B.
Stores user information about users. The user information includes a mobile phone number (terminal identification information) as user identification information and a PIN code as personal identification information. In addition, automatic debit account information (financial institution name,
There is also charge payment transaction information such as branch number, account type, account number, name) or credit card information (card type, issuing company name, card number, expiration date, name). Furthermore,
There are information such as the usage package plan name, additional option name, usage service information such as applied discount type, and other user IDs and the user's name, sex, age, address, telephone number, mail address and the like. These are registered in association with each other.

The access information acquisition means 402 is the CPU 101, RA of the marketing research server 42.
It is composed of the M 102, the mobile phone communication device 107, and the like. Then, this access information acquisition means 402
The mobile phone 60A, 60B, which has received the distribution information from the information distribution server 41, has a function of acquiring access information when accessing the above-mentioned additional information acquisition destination.

The position information acquisition means 403 is the CPU 101 and RAM 1 of the marketing research server 42.
02, a mobile phone communication device 107, and the like. The position information acquisition means 403 then uses the mobile phones 60A and 60B that have accessed the additional information acquisition source.
It has a function to acquire the location information of. For example, based on the terminal identification information of the mobile phones 60A and 60B that are trying to access the location information management server in the mobile phone communication network 70 to access the additional information acquisition sources such as the web servers 51 and 52, it is applicable. Acquires the current location information (latitude and longitude data and address data) of the mobile phone. In addition, from each mobile phone 60A, 60B to the web server 5
Alternatively, the current position information (latitude / longitude data or address data) incorporated in the data such as the HTTP request transmitted to the first and the second 52 may be directly acquired. If the mobile phone has a function of specifying the current position by using GPS (Global Positioning System) or landscape image, the current position information specified by the mobile phone is acquired. Good.

The above marketing information creating means 404
Is the CPU 10 of the marketing research server 42.
1, RAM 102 and the like. The marketing information creating means 404 has a function of creating marketing information by associating the access information, the position information, and the user information.

Although the marketing research server 42 shown in FIG. 3 is provided with a user information storage means for storing user information of each mobile telephone, FIG. 4 is used instead of this user information storage means. A user information acquisition unit 405 for acquiring user information of each mobile phone from an external server may be provided as shown in FIG. In this case, the mobile phone communication network 70 is used as shown in FIG. 5 by using the terminal identification information of the mobile phone specified by the access information acquisition means.
The user information management server 43 in the inside is accessed and the usage information of the corresponding mobile phone is acquired. Marketing information is created by associating the user information acquired from the user information management server 43 with the access information and the position information.

FIG. 6 shows mobile phones 60A and 60B and each server 4 in the marketing research method of this embodiment.
It is a sequence diagram which shows the information processing in 1, 42, etc. First, the information distribution server 41 transmits, for each of the distribution areas A and B, distribution information having predetermined contents at preset distribution timings. The content and distribution area of the distribution information distributed from the information distribution server 41 to the mobile phones 60A and 60B can be changed according to the intention of the information providing side such as the advertiser, and Push-type information distribution can be performed. .
The distribution information is automatically received by the mobile phones 60A and 60B existing in the distribution areas A and B, and stored in a predetermined memory area of each mobile phone. The arrival of the distribution information is notified to the user by a display on the display, a sound or the like. The user who has received the incoming notification operates the mobile phone and outputs the received distribution information. For example, the distribution information is displayed on the display as image information, or is output from the speaker as sound information.

Next, the users of the mobile phones 60A and 60B confirm the distribution information, and if they are interested in the contents and want to acquire additional information, they access the additional information acquisition source. For example, a predetermined icon included in the distribution information displayed on the display of the mobile phone is selected to access the web servers 51 and 52. There are also cases where the telephone number displayed on the display of the mobile phone is selected to access by telephone, or the letter mark icon on the display is selected to access by mail. By thus accessing the additional information acquisition source, detailed advertisement information and the like are acquired as additional information.

Next, the marketing research server 42
Acquires access information when accessing the above-mentioned additional information acquisition destination from each of the mobile phones 60A and 60B. For example, from each mobile phone 60A, 60B to the web server 5
The access information is acquired based on the data transfer information included in the data (for example, the HTTP request header) of the additional information browse request transmitted to the first and the second 52. In addition, as shown in FIG. 7, each mobile phone 60A,
When accessing the web servers 51 and 52 from 60B, the access information is automatically transmitted from the mobile phone to the marketing research server 42 based on the access information transmission tag incorporated in the distribution information.
The access information transmitted from this mobile phone may be received and acquired. In addition, each mobile phone 60
When the telephone function or the mail function is used to access the additional information acquisition destination from A or 60B, the communication control device such as an exchange in the mobile phone communication network 70 in which the call history information remains,
The access information may be acquired.

Further, the marketing research server 42
Acquires the location information of the mobile phones 60A and 60B that are accessing the additional information acquisition destination, in addition to the access information. For example, the marketing survey server 42 accesses the above-mentioned location information management server in the mobile phone communication network 70 to obtain the current location information (latitude / longitude data and address data) of the corresponding mobile phone.

Next, the marketing research server 42
Performs the data processing by associating the access information, the position information, and the user information registered in advance to create marketing information. From the above access information,
It is possible to know what kind of distribution information each mobile phone has received and what kind of additional information the mobile phone has tried to obtain. Further, from the position information, it is possible to know which region, which cell, or more detailed position the mobile phone that has acquired the additional information is located (moved). By performing statistical processing by associating these access information and position information with the above user information, the sex and age of each user, the area where the user is located, the time zone, etc. are specified, and the product and service Marketing information can be created efficiently.

As described above, according to this embodiment, the access information from the mobile phones 60A and 60B to the additional information acquisition sources such as the web servers 51 and 52 is centralized by the marketing research server 42 in the mobile phone communication network 70. To get to
Since the marketing information can be obtained by associating the obtained access information with the user information of each mobile phone, it is possible to efficiently obtain the marketing information associated with the user information of the mobile phone.

In particular, according to this embodiment, since the marketing information is created by associating the access information with the current position information of the mobile phone, it is possible to obtain the marketing information based on the behavior of the consumer. On the other hand, when shopping from a conventional computer,
Since it is from a fixed installation location such as a workplace, only the IP address and dial-up access point are known,
We were unable to obtain marketing information based on consumer behavior.

Further, according to the present embodiment, by associating the access information with the personal information of the user of the mobile phone, it is possible to select the advertisement to be distributed on a base station basis for each condition such as age and sex. become. Furthermore, if a user is registered to purchase products directly from a mobile phone, he / she predicts consumer behavior from the purchase history, and based on region, time, taste, shopping tendency, and movement information, base station unit It is possible to deliver information that matches individuals. Furthermore, according to the present embodiment, when a user accesses the additional information acquisition source such as the web servers 51 and 52, a person of any age can access what and at what time. It can be obtained and the advertisement can be selected and delivered based on this information. It is also possible to obtain data (marketing information) on products and services that are sold in a specific area.
In order to analyze the access information and obtain various kinds of marketing information in this manner, it is necessary to determine what genre of site the additional information acquisition source such as the web servers 51 and 52 accessed from each mobile phone is. There is. Therefore, the database as the additional information acquisition destination attribute storage means that associates the information such as the URL of the additional information acquisition destination with the attribute of the additional information acquisition destination (such as the type of sale product or service) is the marketing research server. Four
It is desirable to build it in 2. The database in which the information such as the URL of the additional information acquisition destination and the attribute of the additional information acquisition destination are associated with each other may be built in a server different from the marketing research server 42.

Further, since marketing information can be distributed from the marketing research server 42 to the mobile phone including distribution destination information to the additional information acquisition sources such as the web servers 51 and 52, the marketing information is obtained. Therefore, it is possible to positively encourage the action of the user side of the mobile phone, that is, access to the acquisition destination of the additional information required. Therefore, the marketing information can be obtained more reliably as compared with the conventional method that depends on the voluntary access from the user of the mobile phone to the marketing server. Moreover,
Distribution information including connection destination information to the additional information acquisition destination is distributed by specifying the distribution area, distribution time zone, etc., and from the mobile phone existing in the specific distribution area to the additional information acquisition destination during that time zone. Access information is available. Therefore, compared to the conventional method that requires information processing to extract access information from mobile phones in a specific area from access information from a large number of mobile phones, marketing that specifies the area, time zone, etc. Information can be obtained more efficiently.

In the above embodiment, the case where the gateway server arranged at the position where the mobile telephone communication network 70 is connected to the Internet is also used as the marketing research server 42 has been described. However, the present invention is not limited to the above gateway. The same applies to the case where the marketing research server 42 is separately provided.

[0035]

According to the invention of claims 1 to 9, the access information from each mobile communication terminal to the additional information acquisition source is collectively acquired by the marketing research server in the communication network, and the acquired access information is obtained. Since the marketing information can be obtained by associating with the user information of the mobile communication terminal, there is an excellent effect that the marketing information associated with the user information of the mobile communication terminal can be efficiently obtained.

[Brief description of drawings]

FIG. 1 is an explanatory diagram of a communication system used in a marketing research method using a mobile phone according to an embodiment of the present invention.

FIG. 2 is a schematic configuration diagram of a marketing research server used in the marketing research method.

FIG. 3 is a functional block diagram of the marketing research server.

FIG. 4 is a functional block diagram of a marketing research server according to a modification.

FIG. 5 is an explanatory diagram of a communication system including the marketing research server and used in a marketing research method.

FIG. 6 is a sequence diagram of information processing in the marketing research method according to the present embodiment.

FIG. 7 is a sequence diagram showing information processing in the mobile phone and each server in the marketing research method according to the modification.

[Explanation of symbols]

30 Internet 41 Information distribution server 42 Marketing Research Server 43 User Information Management Server 51, 52 Web server (where to obtain additional information) 60A, 60B mobile phones (mobile communication terminals) 70 Mobile phone communication network (communication network) 401 user information storage means 402 access information acquisition means 403 Position information acquisition means 404 Marketing information creation means

Claims (9)

[Claims] 1. A marketing research method for obtaining marketing information using a mobile communication terminal, comprising: adding from an information distribution server to a plurality of mobile communication terminals via a communication network for communication by the mobile communication terminals. A step of transmitting distribution information including connection destination information for accessing the information acquisition destination for each of a plurality of preset distribution areas; and a marketing research server arranged at a position where the communication network is connected to the Internet, Collectively obtaining access information when each mobile communication terminal that has received the distribution information accesses the additional information acquisition destination via the communication network; access information to the additional information acquisition destination and the mobile communication Obtaining marketing information by associating with user information about the user of the terminal, Marketing research methods, characterized in that it comprises. 2. The marketing research method according to claim 1, wherein when the marketing information is obtained, the location information of the mobile communication terminal that has accessed the additional information acquisition source is also associated. 3. The marketing research method according to claim 1 or 2, further comprising a step of acquiring purchase information regarding purchase of a product or service by a user of the mobile communication terminal, wherein the purchase is made when the marketing information is obtained. Marketing research method characterized by associating information. 4. A marketing research server provided in a communication network for communication by a mobile communication terminal used in a marketing research method using a mobile communication terminal, wherein the user information is related to a user of each mobile communication terminal. User information storage means for storing the information, and access information when the additional information acquisition destination on the Internet is accessed via the communication network from the mobile communication terminal that has received the distribution information distributed by the information distribution server Access information acquisition means, and marketing information creation means for creating marketing information by associating the access information acquired by the access information acquisition means with the user information stored in the user information storage means, It is specially located to connect the communication network to the Internet. Marketing research server to collect. 5. A marketing research server provided in a communication network for communication by mobile communication terminals, which is connected to a user information management device storing user information about users of each mobile communication terminal. A user information acquisition unit that acquires user information about a user of the mobile communication terminal that has accessed the additional information acquisition destination, and the communication network from the mobile communication terminal that has received the distribution information distributed by the information distribution server. Access information acquisition means for acquiring access information when accessing an additional information acquisition destination on the Internet via the access information, and access information acquired by the access information acquisition means and user information acquired by the user information acquisition means. Marketing information creating means for creating marketing information in association with the communication network Is a server for marketing research, which is located at a position to connect to the Internet. 6. The marketing research server according to claim 4 or 5, further comprising: position information acquisition means for acquiring position information of the mobile communication terminal that has accessed the additional information acquisition source, wherein the marketing information creation means includes the position information acquisition means. A marketing research server, characterized in that it is configured to create the marketing information in association with the position information acquired by the information acquisition means. 7. The marketing research server according to claim 4, 5 or 6, wherein the access information acquisition means moves based on the marketing research link information incorporated in the distribution information distributed by the information distribution server. A marketing research server configured to receive access information automatically transmitted from a communication terminal via the communication network. 8. The marketing research server according to claim 4, 5 or 6, wherein the access information acquisition means is a communication control device for controlling telephone communication or mail communication by the mobile communication terminal via the communication network, A marketing research server configured to receive the communication history information transmitted as the access information. 9. A communication system used in a marketing research method using a mobile communication terminal, comprising: a communication network for performing communication by the mobile communication terminal; and a plurality of mobile communication terminals via the communication network, An information distribution server connected to the communication network so that distribution information including connection destination information for accessing the additional information acquisition destination is transmitted for each of a plurality of preset distribution areas, and A communication system comprising: 6, 7 or 8 marketing research server.