JP2002049844A - Method and system acting for campaign advertisement, and recording medium - Google Patents

Abstract

PROBLEM TO BE SOLVED: To increase the effect of campaign information use for users and the effect of campaign information provision for campaign providers. SOLUTION: Pieces of campaign information from campaign provider terminals 10 are stored in a storage part 22 on an advertising agent server 20. When a campaign information transmission request signal is received from a user terminal 30, a processing part 23 on the advertising agent server 20 takes campaign information meeting selection conditions that the campaign information transmission request signal indicates among the pieces of campaign information out of the storage part 22 and sends it to a user terminal 30 to display it at a display part 32.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a technology for realizing a campaign advertisement proxy system using a communication line such as the Internet.

[0002]

2. Description of the Related Art In general, for example, a company advertises its products and services via a transmission medium such as a TV, a radio, a newspaper, a flyer, a magazine or a DM (direct mail). One of them is to place a campaign advertisement for an unspecified number of people to recruit participants in a corporate campaign. In such a campaign advertisement, if the campaign execution companies are different from each other, the normal campaign period, the venue, the participation recruiting conditions, and the like are different.

[0003]

Conventionally, the transmission of campaign information by this kind of campaign advertisement has been performed by a one-way communication transmission medium, and therefore, a person who wishes to participate in a campaign by a campaign execution company ( User) could not obtain campaign information at any time.

[0004] As a result, the user may overlook that the campaign is effective or miss the opportunity to apply, and the effect on the use of the campaign information for the user and the effect on the provision of the campaign information for the campaign implementing company. There is a problem that the effect of the above is reduced.

[0005] The present invention has been made in view of such circumstances, and allows a user to obtain campaign information from a campaign execution company at any time. It is an object of the present invention to provide a campaign advertisement agency system and method and a recording medium that can enhance the effect of providing campaign information for a trader.

[0006]

In order to achieve this object, a campaign advertisement proxy method according to a first aspect of the present invention provides a campaign advertisement server which transmits campaign information from a campaign execution agency terminal via a communication line. A campaign advertisement proxy method for receiving and transmitting to a user terminal, wherein the advertising agency server receives and stores campaign information from a plurality of campaign execution provider terminals, and receives a campaign information transmission request signal from the user terminal. Sometimes, the method includes a process of transmitting all or a part of the stored plurality of campaign information to the user terminal.

[0007] Because of this method, conventionally,
By establishing the provision of campaign information that has been distributed because television, radio, newspaper advertisements, and the like are used, as a campaign advertisement proxy system, a user can obtain a wide variety of campaign information with a single access.

[0008] In addition, by centrally managing the campaign information in the advertising agency server, the user can display the campaign information on the user terminal at any time. Therefore, the campaigner can improve the advertising effect as well as expand the advertising mode.

According to a second aspect of the present invention, in the method of the first aspect, the advertising agency server adds a process of transmitting a user registration number to a user registration request signal from a user terminal. There is. Also,
According to a third aspect of the present invention, there is provided the campaign advertisement proxy method according to the second aspect, wherein the advertisement agency server selects a user terminal selected from the user terminals having received the user registration number as a prize winner in the campaign. As an added method.

[0010] Further, the invention according to claim 4 is based on claim 2.
Or, in the campaign advertisement proxy method described in 3, the advertisement agency server transmits a campaign information arrival notification signal indicating that new campaign information has been received from the campaign execution agency terminal to the user terminal having received the user registration number. This is a method to which processing is added.

[0011] By adopting such a method, the user can benefit from the campaign by registering as a user, for example, becoming a target of a prize. Therefore,
As a campaign execution company, it is possible to enhance the advertising effect of products and to acquire customers.

[0012] The invention according to claim 5 is the invention according to claims 1, 2, 3, and 4.
Alternatively, in the campaign advertisement proxy method described in 4, the advertisement agency server adds a process of receiving questionnaire question information from a campaign execution agency terminal via a communication line and transmitting the information to a user terminal. With such a method, the campaign execution company can grasp the trend of the user's product from the total result of the questionnaire. Also, the user can easily answer the questionnaire on the user terminal.

According to a sixth aspect of the present invention, in the campaign advertisement proxy method of the fifth aspect, the advertisement agency server receives questionnaire response information indicating an answer to the questionnaire question information from the user terminal, and transmits the questionnaire response information. This is a method in which a process selected from among the transmitted user terminals as a winner of the prize in the campaign is added. By adopting such a method, the campaign executor can increase the user's interest in and purchase of the product by having the user answer the questionnaire, and can have the expectation of the next campaign. .

According to a seventh aspect of the present invention, there is provided the campaign advertisement proxy method according to any one of the first to sixth aspects, wherein the advertisement agency server selects the target product and / or the executor name related to the campaign information. When receiving a campaign information transmission request signal containing a message from a user terminal, a process that selects a match with the selection condition indicated by the campaign information transmission request signal from a plurality of stored campaign information and transmits it to the user terminal Is added.

[0015] With this method, the user can select only the campaign information desired to be obtained by the advertising agency server and display the selected campaign information on the user terminal.

According to an eighth aspect of the present invention, there is provided the campaign advertisement proxy method according to any one of the first to seventh aspects, wherein the advertisement agency server registers the campaign information in the campaign execution agency terminal which has transmitted the campaign information. And sending a fee payment request signal for requesting the payment of a registration fee, and when receiving a payment procedure completion signal indicating that the registration fee has been paid, a process for registering campaign information is added.

[0017] With this method, the procedure for registering the campaign information registration fee can be performed on the campaign advertisement proxy system. Further, the advertisement agency server can perform processing such as registering campaign information by receiving the payment procedure completion signal.

According to a ninth aspect of the present invention, there is provided the campaign advertisement proxy method according to any one of the first to eighth aspects, wherein the advertisement agency server provides the campaign implementation agency with the campaign information provider according to the publication period of the campaign information and / or the number of accesses. This is a method in which a process of calculating a registration maintenance fee to be charged and transmitting the calculated fee to a campaign execution company terminal is added. Because of such a method, the procedure for the registration and maintenance fee of the campaign information can be performed on the campaign advertisement agency system.

According to a tenth aspect of the present invention, there is provided an advertising agency server for receiving campaign information from a campaign executing agency terminal via a communication line, and a user terminal for displaying the campaign information from the advertising agency server on a screen. A campaign advertisement agency system comprising: a server reception unit in which an advertisement agency server receives campaign information from a plurality of campaign execution agency terminals; a storage unit for storing a plurality of campaign information; and campaign information to be transmitted to a user terminal From the storage unit, and a server transmission unit that transmits the campaign information extracted by the processing unit to the user terminal.

With this configuration, the user can display the campaign information from the campaign provider on the user terminal at any time on the screen. Therefore, the convenience of obtaining the campaign information in the user terminal can be improved. Further, for the campaign execution company, the increase in the number of accesses from the user terminal accompanying the convenience of obtaining the campaign information can improve the advertising effect and promote the acquisition of customers.

According to an eleventh aspect of the present invention, the server receiving unit of the advertising agency server receives the questionnaire question information from the campaign execution company terminal, the storage unit stores the questionnaire question information, and the server transmitting unit transmits the questionnaire questionnaire. The configuration is such that the question information is transmitted to the user terminal. With this configuration, the campaign execution company can easily collect the questionnaire using the campaign advertisement agency system. In addition, since the questionnaire is collected on the campaign advertisement agency system, it is possible to automatically total the answers.

According to a twelfth aspect of the present invention, the processing unit receives a campaign information transmission request signal including a selection condition for designating a target product and / or an executor name related to the campaign information from the user terminal and stores the received signal. Of the campaign information, the one that matches the selection condition indicated by the campaign information transmission request signal is selected and transmitted to the user terminal. With such a configuration, the advertising agency can select only the campaign information that the user desires to obtain and efficiently transmit it to the user terminal.

According to a thirteenth aspect of the present invention, the processing unit transmits a user registration number in response to a user registration request signal from a user terminal. With such a configuration, as a campaign execution company, it is possible to improve the advertising effect of products and acquire customers as compensation for providing profit in the campaign.

According to a fourteenth aspect of the present invention, transfer of a registration fee required for registration of campaign information from a financial account of a campaign executing company having a campaign executing agent terminal to a financial account of an advertising agent having an advertising agent server is performed. A financial trader terminal having a receiving unit that receives a designated registration fee transfer request signal from the campaign execution provider terminal and a transmission unit that transmits a transfer completion signal indicating that transfer of the registration fee has been completed to the advertising agency server is provided. There is a configuration.

[0025] With this configuration, the procedure for registering the campaign information registration fee can be performed on the campaign advertisement proxy system. Further, the advertisement agency server can perform processing such as registering campaign information by receiving the payment procedure completion signal.

According to a fifteenth aspect of the present invention, there is provided a campaign advertisement proxy method for receiving campaign information transmitted from a campaign provider terminal using a communication line at an advertisement agency server and transmitting the campaign information to a user terminal. A recording medium on which a program is recorded, wherein campaign information is received and stored from a plurality of campaign execution company terminals, and when a campaign information transmission request signal is received from a user terminal, all of the stored plurality of campaign information is stored. Alternatively, a campaign advertisement proxy method program that causes the advertisement agency server to execute a process of transmitting a part to the user terminal is recorded.

By reading the program recorded on such a recording medium into the advertisement agency server and executing the program, the user can display the campaign information on the campaign advertisement by the campaign execution company on the user terminal at any time. . Therefore, for the campaign execution company, the advertising effect can be improved as the advertising mode is expanded.

According to a sixteenth aspect of the present invention, a process of receiving questionnaire question information transmitted from a campaign execution company terminal via a communication line and transmitting the questionnaire question information to a user terminal on the recording medium according to the fifteenth aspect is an advertisement proxy. This is a configuration in which a campaign advertisement proxy method program to be executed by a trader server is recorded.

By reading the program recorded on such a recording medium into the advertisement agency server and executing the program, the campaign implementation company can recognize the user's awareness of the product based on the result of the questionnaire.

According to a seventeenth aspect of the present invention, a campaign information transmission request signal including a selection condition for designating a target product and / or an executor name relating to campaign information is stored in the recording medium according to the fifteenth or sixteenth aspect. A campaign advertisement proxy method for causing an advertisement agency server to execute a process of selecting, from among a plurality of stored campaign information, one that satisfies a selection condition indicated by a campaign information transmission request signal and transmitting the selected information to a user terminal The program is recorded.

By reading the program recorded on such a recording medium into the advertisement agency server and executing the program, the user selects only the campaign information desired to be obtained by the advertisement agency server and causes the user terminal to display the selected campaign information. be able to. In addition, for advertising agencies,
The campaign information can be efficiently provided to the user.

The invention according to claim 18 is the invention according to claims 15 and 1
The recording medium according to 6 or 17, wherein the advertising agency server
A campaign advertisement proxy method program for causing an advertisement agency server to execute a process of transmitting a user registration number in response to a user registration request signal from a user terminal is recorded.

By reading the program recorded on such a recording medium into the advertisement agency server and executing the program, the user can receive a profit in the campaign, for example, by registering as a user, becoming a target of a prize. On the other hand, as a campaign execution company, it is possible to enhance the advertising effect of products and to acquire customers.

According to the nineteenth aspect of the present invention, there is provided an image processing apparatus comprising:
A fee payment request signal for requesting payment of a registration fee for registration of campaign information is transmitted to the campaign execution company terminal that has transmitted the campaign information to the recording medium described in 6, 17, or 18, and the registration fee has been paid. When the payment procedure completion signal is received, a campaign advertisement proxy method program that causes the advertisement agency server to execute processing for registering campaign information is recorded.

By reading the program recorded on such a recording medium into the advertisement agency server and executing it, the procedure for the registration fee of the campaign information can be easily performed on the campaign advertisement agency system.

[0036]

BEST MODE FOR CARRYING OUT THE INVENTION Hereinafter, embodiments of the present invention will be described.
This will be described with reference to the drawings. [First Embodiment] First, according to a first embodiment of the present invention,
This will be described with reference to FIG. FIG. 1 is a block diagram showing a configuration of a campaign advertisement proxy system according to the first embodiment of the present invention.

In FIG. 1, the campaign advertisement agency system 1 has a campaign execution agency terminal 10, an advertisement agency server 20, a user terminal 30, and a finance agency terminal 40. Here, the campaign execution company terminal 10
Is used for a campaign execution company to send campaign information to the advertisement agency server 20 and register it.

[0038] Campaign implementation companies include manufacturers, insurance companies, supermarkets and gas stations (gas stations), and any company or company that implements the campaign.
Groups are included.

The campaign information includes target product data, advertising type data, implementation period data,
It has executor name data, executor location data, product purchase method data, and user participation application method data. Also, questionnaire question information can be added to the campaign information.

The questionnaire question information includes information on the impression content of the campaign and / or the request to the campaign implementation company as the content of the question. The questionnaire response information indicating the answer to the questionnaire question information includes information indicating the respondent's name, gender, age, occupation, address, and / or telephone number, the answer to the question indicated by the questionnaire question information, impressions on the campaign, And / or information on a request to a campaign execution company, which is input at the user terminal 30 and transmitted to the advertisement agency server 20.

The campaign execution company terminal 10
Practitioner terminal transmitting / receiving unit 11, input unit 12, and display unit 13
And an information processing device such as a personal computer having a personal computer. The executor terminal transmitting / receiving unit 11 is connected to the communication line 50 and transmits / receives information to / from the advertising agency server 20 and to / from the financing agent terminal 40.

That is, the operator terminal transmitting / receiving section 11
It has a function as a transmission unit for transmitting a registration start signal and the like described later to the communication line 50 and a function as a reception unit for receiving a fee payment request signal and the like described later from the communication line 50. The input unit 12 outputs the operated campaign information to the provider terminal transmitting / receiving unit 11. Display unit 13
Displays a campaign information input screen from the advertising agency server 20.

The advertisement agency server 20 comprises an information processing device such as a workstation server having a server transmitting / receiving unit 21, a storage unit 22, a processing unit 23 and the like. Also,
The advertising agency server 20 has a function of posting a campaign advertisement, a function of assigning a company ID and a user ID, a database function of storing data such as a questionnaire received from the user terminal 30, and simultaneously processes requests from a large number of terminals. It has a function and a function of performing a billing process and requesting the financial institution terminal 40 to withdraw it.

The server transmission / reception unit 21 is connected to the campaign execution company terminal 10, the user terminal 30, and the finance company terminal 70 via the communication line 50, and transmits and receives information. Further, the server transmission / reception unit 21 functions as a transmission unit (server transmission unit) for transmitting campaign information and the like to the user terminal 30 and the like via the communication line 50, and the registration start transmitted from the campaign execution company terminal 10 and the like. It has a function as a receiving unit (server receiving unit) for receiving signals and the like.

The storage unit 22 stores campaign information, campaign execution company information, questionnaire question information, and a campaign information input screen. The processing unit 23 sends the campaign information and the like from the campaign provider terminal 10 and the like to the storage unit 22 and stores the same.

The processing unit 23 extracts campaign information, questionnaire question information, and the like from the storage unit 22 and transmits them to the user terminal 30 and the like via the server transmission / reception unit 21. Further, when the processing unit 23 receives from the user terminal 30 a campaign information transmission request signal including a selection condition for designating a target product and an executor name related to the campaign information, the processing unit 23 selects from among the stored plurality of campaign information. A device that satisfies the selection condition indicated by the campaign information transmission request signal is selected and transmitted to the user terminal 30.

The user terminal 30 includes a user terminal transmitting / receiving unit 3
1, display unit 32, storage unit 33, control unit 34, and input unit 3
5 comprising an information processing device such as a personal computer. The user terminal transmitting / receiving unit 31 is connected to the advertising agency server 20 via the communication line 50, and information is transmitted / received therebetween.

The user terminal transmitting / receiving section 31 has a function as a transmitting section for transmitting user-side information to the advertising agency server 20 and a function as a receiving section for receiving company-side information from the advertising agency server 20. Having.

The control section 34 sends the campaign information and the questionnaire question information from the advertising agency server 20 to the display section 32 for display, and sends and stores the information to the storage section 33. Further, the control unit 34 inputs the campaign information transmission request signal and the questionnaire response information from the input unit 35 and sends them to the user terminal transmitting / receiving unit 31.

The financer terminal 40 comprises an information processing device such as a workstation server having a financer terminal transmitting / receiving section 41 and a control section 42. The financial company terminal transmitting / receiving unit 41 transmits and receives information via the communication line 50 to / from the advertising agency server 20 and to / from the campaign executing company terminal 10, respectively. Note that the financial company terminal transmitting / receiving unit 41 transmits a function as a receiving unit for receiving a registration fee request signal and the like and a transfer completion signal and the like to the advertisement agency server 2.
And a function as a transmission unit for transmitting data to 0 or the like.

The control unit 42 manages the account transfer, and receives a charge transfer request signal and transmits a transfer procedure completion signal via the financial company terminal transmitting / receiving unit 41. It should be noted that the campaign execution company terminal 10, the user terminal 30, and the finance company terminal 4
Although 0s are shown one by one in FIG. 1, each is not limited to one, and a plurality may be provided.

As the communication line 50, any conventionally known public line, commercial line or dedicated line can be used. For example, the communication line 50 can be constituted by a portable terminal network, an ISDN network and an Internet network. In addition, communication line 5
0 can be formed by the same or different communication lines 50 between each of the campaign execution company terminal 10, the advertising agency server 20, the user terminal 30, and the finance company terminal 40.

Next, the operation of the campaign advertisement proxy system of this embodiment will be described with reference to FIG. FIG. 6 is a time chart shown for explaining the operation of the campaign advertisement proxy system according to the first embodiment of the present invention.

As shown in the figure, a registration start signal for starting an operation for registering campaign information is transmitted from the campaign execution company terminal 10 to the advertisement agency server 20 via the communication line 50 (step 10). ). In the advertising agency server 20, a registration start reception signal indicating the reception of the registration start signal is transmitted to the campaign execution company terminal 10 (step 11).

At the campaign execution agent terminal 10 receiving the registration start reception signal, the campaign information is transmitted to the advertising agent server 20 (step 12). In the advertising agency server 20 that has received the campaign information, a fee payment request signal indicating that a payment of a registration fee for registering the campaign information is required is transmitted to the campaign provider terminal 10 (step 13).

At the campaign execution company terminal 10 that has received the fee payment request signal, a request is made to transfer the registration fee from the account of the campaign execution company to the account of the advertising agency to the finance company terminal 40 via the communication line 50. To send a charge transfer request signal to the effect (step 1
4). Financial company terminal 40 receiving the charge transfer request signal
, A transfer procedure completion signal (payment procedure completion signal) indicating that the transfer procedure has been completed is transmitted to the advertising agency server 20 (step 15).

In the advertisement agency server 20, the campaign information is registered by receiving the transfer procedure completion signal (step 16), and the registration completion signal is transmitted to the campaign execution agency terminal 10 (step 17). By registering the campaign information after the completion of the transfer procedure, the credit of the campaign execution company can be confirmed.

Thereafter, at the user terminal 30, a campaign information transmission request signal for displaying the campaign information on the display unit 32 is transmitted to the advertising agency server 20 via the communication line 50 (step 18). In the advertising agency server 20 that has received the campaign information transmission request signal, the campaign information specified by the campaign information transmission request signal is transmitted to the user terminal 30 (step 19).

At the user terminal 30, the received campaign information is displayed on the display unit 32. In addition, the questionnaire question information can be registered in the advertisement agency server 20 together with the campaign information.

FIG. 3 shows the operation of the campaign advertisement proxy system in this case. As shown in the figure, the campaign information is transmitted from the campaign execution agency terminal 10 to the advertising agency server 20 (step 22), and then the questionnaire question information is continuously transmitted (step 2).
3).

At the campaign execution agent terminal 10 where the transmission of the questionnaire question information has been completed, an information input completion signal is transmitted to the advertising agent server 20 (step 2).
4). In the advertisement agency server 20, a fee payment request signal is transmitted to the campaign execution agency terminal 10 by receiving the information input completion signal (step 25).

Thereafter, the advertising agency server 2 receiving the campaign information transmission request signal from the user terminal 30
At 0, the campaign information and the questionnaire question information are transmitted to the user terminal 30 (step 31, step 32). In the user terminal 30, the answer of the questionnaire to the received questionnaire question information is input in the input unit 35, and transmitted to the advertising agency server 20 as questionnaire answer information (step 33).

In the advertising agency server 20, the received questionnaire response information is sent to the storage unit 22 and stored therein (step 34). Then, after a certain period of time or by access from the campaign execution company terminal 10, the questionnaire responses accumulated in the storage unit 22 are transmitted to the campaign execution company terminal 10 (step 35).

When the campaign advertisement proxy system is configured as described above, since a questionnaire response can be collected from a user who has accessed to obtain the campaign information, a response to the campaign information can be grasped.

Next, the operation of the campaign advertisement proxy system of this embodiment, such as registration of campaign information using a homepage, will be described with reference to FIG.
The operation of the campaign advertising agency system of the present invention can be performed using a homepage created in the advertising agency server 20.

In the advertisement agency server 20, a homepage for registering campaign information is created and stored in advance. The home page is provided with pages for inputting campaign information, inputting questionnaire question information, transferring registration fee, and answering questionnaire. These pages are available on the Web (Wo
ld Wide Web) pages.

When the homepage of the advertisement agency server 20 is accessed from the campaign execution company terminal 10, the operation for registering the campaign information is started (step 40). In the advertisement agency server 20, data constituting the homepage is transmitted by the access from the campaign execution agency terminal 10. By this transmission, the home page is displayed on the display unit 13 of the campaign execution company terminal 10 (step 41).

At the campaign execution company terminal 10,
According to the guidance for inputting the campaign information on the homepage displayed on the display unit 13, the campaign information is input from the input unit 12 and transmitted to the advertising agency server 20 (step 42). Here, it is also possible to display the guidance for inputting the questionnaire question information on the homepage on the display unit 13, input the questionnaire question information from the input unit 12, and transmit it to the advertising agency server 20.

In the campaign execution company terminal 10 in which the input of the campaign information and the questionnaire question information is completed, a page for the transfer procedure of the registration fee of the campaign information is displayed on the display unit 13 (step 43, step 44). In addition, the page for the transfer procedure of the registration fee of the campaign information can be created as a homepage other than the homepage for registering the campaign information, or as a homepage of the financial institution terminal 40. In these cases, the display unit 13 is operated by operating a link from the input guide for the campaign information or the input guide for the questionnaire question information.
Can be displayed.

In the advertisement agency server 20, an operation for requesting a transfer of the registration fee is performed by the input unit 12 in accordance with the transfer procedure guide of the registration fee of the campaign information displayed on the display unit 13, and the charge transfer request is issued. The signal is transmitted to the finance company terminal 40 (step 45).

In the transmission / reception unit 41 of the financing company terminal 40, the registration fee is transferred from the financial account of the campaign executing company to the financial account of the advertising agency according to the received fee transfer request signal. Is transmitted to the advertising agency server 20 (step 46).

In the advertising agency server 20, upon receiving the transfer procedure completion signal, the campaign information is registered (step 47), and the registration completion signal is transmitted to the campaign execution agency terminal 10 (step 48). In the advertising agency server 20, the registered campaign information and questionnaire information are posted on a website for posting campaign information.

After the access to the homepage is completed (step 49), when the user terminal 30 accesses the homepage for posting the campaign information of the advertising agency server 20 via the communication line 50 (step 5).
0), the data making up this home page is transmitted to the user terminal 30 and displayed on the display unit 32 (step 5).
1).

[0094] Of the home pages received by the user terminal 30, a page for input guidance of selection conditions for campaign information is displayed on the display unit 32. According to the input guidance of the selection condition, the selection condition input by the input unit 35 is transmitted to the advertising agency server 20 (step 5).
2).

In the advertising agency server 20, the received campaign information specified by the selection condition is stored in the storage unit 2
2 and transmitted to the user terminal 30 (step 53). In the user terminal 30, the received campaign information is displayed on the display unit 32.

When the questionnaire question information is received together with the campaign information, a questionnaire response to the questionnaire question information is input in the input unit 35 in the user terminal 30 and transmitted to the advertising agency server 20.

In the campaign advertisement proxy system configured as described above, it is possible for the user to input and display the campaign information indicating the contents of the campaign advertisement by the campaign provider on the input display unit 32 of the user terminal 30 and obtain the information at any time. Therefore, unlike the related art, the user does not overlook that the campaign is valid or misses the opportunity to apply for the campaign.

[Second Embodiment] Next, a second embodiment of the present invention will be described with reference to FIG. The present embodiment is different from the first embodiment in that a user registration process is performed in the processing unit 23 of the advertising agency server 20. Other components are the same as in the first embodiment.

Here, the control unit 34 of the user terminal 30
A user registration request signal and user registration contents are input from the input unit 35 and sent to the user terminal transmitting / receiving unit 31. The user registration request signal indicates that, in the campaign information providing service provided by the campaign advertisement proxy system, a user registration is required to be a target of a privilege in a campaign.

[0096] Benefits in the campaign include entry into a prize lottery target person, and receiving a notification indicating that new campaign information has been received in the advertising agency server 20. Details of these benefits will be described later. The user registration contents include user information such as the name, address, telephone number, and terminal number of the user terminal 30 relating to the user.

The user terminal transmission / reception unit 31 transmits the input user registration request signal and the contents of the user registration to the advertising agency server 20 via the communication line 50. The server transmitting / receiving unit 21 of the advertising agency server 20 sends the received user registration request signal and the user registration content to the processing unit 23.

The processing section 23 outputs to the user terminal 30 a registration request reception signal indicating that the user registration request signal has been input. Further, the processing unit 23 confirms the user information indicated by the user registration content, and sends the user information to the storage unit 22 for storage. Further, after confirming the user information, the processing unit 23 transmits the user registration number (registration ID, user ID) to the user terminal 30.

Next, the operation of the campaign advertisement proxy system of this embodiment will be described with reference to FIG. FIG. 5 is a time chart shown for explaining the operation of the campaign advertisement proxy system according to the present embodiment.

As shown in the figure, when an operation for starting user registration is performed on the input unit 35 of the user terminal 30, a user registration request signal is transmitted via the control unit 34, the user terminal transmitting / receiving unit 31 and the communication line 50. It is transmitted to the advertising agency server 20 (step 60).

The user registration request signal received by the server transmitting / receiving section 21 of the advertising agency server 20 is sent to the processing section 23. In the processing unit 23, a registration request reception signal indicating reception of the user registration request signal is transmitted to the user terminal 30 via the server transmission / reception unit 21 and the communication line 50 (step 61).

User terminal transmitting / receiving section 31 of user terminal 30
Is transmitted to the control unit 34. The control unit 34 causes the display unit 32 to display that the registration request reception signal has been input.

Next, user information, which is information on the user and the user terminal 30, is input at the input unit 35 and transmitted to the advertising agency server 20 via the control unit 34 (step 62). Processing unit 2 of advertising agency server 20
At 3, the user information indicated by the received user registration content is confirmed and sent to the storage unit 22 for storage.

Further, after confirming the user information in the processing section 23, the user registration number is transmitted to the user terminal 30 (step 63). The user registration number received by the user terminal transmitting / receiving unit 31 of the user terminal 30 is sent to the control unit 34. The user registration number input by the control unit 34 is sent to the display unit 32 and displayed.

Next, benefits in the campaign will be described with reference to FIG. Benefits in the campaign include notification of new campaign information, reuse of selection conditions, entry to sweepstakes, and the like.

As shown in the figure, when the campaign information is newly received from the campaign executing agency terminal 10 in the advertising agency server 20 (step 70), the campaign information indicating the reception is notified. Registration notification (campaign information incoming notification signal)
Is transmitted to the registered user terminal 30 (step 71). For this reason, since the user can obtain the campaign information in a timely manner, there is no need to worry that the user cannot apply for the prize due to the expiration of the period.

The entry to the prize means that the registered user becomes a prize winner in the campaign. The person to be entered, that is, the person registered as a user may be the user or the user terminal 30.

The prize in the campaign is conducted in a campaign hosted by the campaign executing company or the advertising agency in order to improve the advertising effect and increase the number of customers. As shown in FIG. 6, the selection (lottery) of a prize winner is performed by arbitrarily selecting a user who has been registered as a user and satisfies certain conditions (age, gender, region, etc.) ( Step 72).

Then, a winning notification indicating the winning is transmitted to the user terminal 30, which is the winner (step 73). In addition, the winner is replaced with the campaign execution company terminal 10
(Step 74). In addition, the sweepstakes lottery
It can also be performed at the campaign execution company terminal 10. With this entry, there is a possibility that the prize will be won in a successive lottery lottery, and the winner will be sent a prize from a campaign execution company or an advertising agency.

The reuse of the selection condition is such that the campaign information is selected according to the already registered selection condition, so that the trouble of inputting the selection condition every time the campaign information is obtained can be reduced. Specifically, as shown in FIG. 6, a user registration number and selection conditions are stored and stored in advance in the advertising agency server 20 (step 75).

In the advertisement agency server 20, the campaign information opening screen is transmitted to the user terminal 30 in providing the campaign information (step 7).
6). In the user terminal 30, a user registration number is input through the input unit 35 in accordance with an instruction on the opening screen of the campaign information displayed on the display unit 32 (step 77).

[0096] The entered user registration number is transmitted to the processing section 23 of the advertising agency server 20. In the processing unit 23, the selection condition is extracted from the storage unit 22 based on the user registration number, and the campaign information matching the selection condition is selected and transmitted to the user terminal 30 (step 78, step 79).

In the campaign advertising agency system configured as described above, the advertising agency and the campaign executor aim to improve the advertising effect and acquire customers by allowing the user to register as a user and to provide various benefits. be able to.

[Third Embodiment] Next, a third embodiment of the present invention will be described with reference to FIG. This embodiment is different from the first embodiment in that the processing unit 23 of the advertising agency server 20 performs a payment process for a registration maintenance fee separately from a registration fee for campaign information. Other components are the same as in the first embodiment.

The processing unit 23 of the advertising agency server 20
Calculate the registration maintenance fee of campaign information. The calculation of the registration maintenance fee is performed based on the registration period, the posting time, the number of accesses, and the like.

In the case of the registration period, the registration period specified by the campaign execution company terminal 10 when registering the campaign information is used. Therefore, the time and the number of times displayed on the user terminal 30 have no relation. The posting time is indicated by the sum of the times displayed on one or more user terminals 30.

The number of accesses is indicated by the number of accesses from one or more user terminals 30. The calculation of the registration maintenance fee can be performed after the registration period has elapsed or at regular intervals.

Next, the operation of the campaign advertisement proxy system of this embodiment will be described with reference to FIG. The processing unit 23 of the advertising agency server 20 calculates the registration maintenance fee of the campaign information (Step 80). The calculated registration maintenance fee is the campaign execution company terminal 10
Is transmitted as registration maintenance fee estimate information (step 8
1).

In the advertisement agency server 20,
A transfer procedure request signal for requesting the transfer of the registration maintenance fee is transmitted to the financial institution terminal 40 (step 82). At the financial institution terminal 40 receiving the transfer procedure request signal,
A transfer procedure completion signal indicating that the transfer procedure has been completed is transmitted to the advertising agency server 20 (step 83).

In the advertising agency server 20, the received transfer procedure completion signal is
Sent to When the registration maintenance fee is calculated after the lapse of the registration period, by receiving the transfer procedure completion signal from the financing company terminal 40, the advertisement agency server 20
In the processing unit 23, the registration of the campaign information can be deleted.

In the campaign advertisement proxy system configured as described above, the procedure for paying and transferring the registration maintenance fee for maintaining the posting of the campaign information can be performed by the campaign advertisement proxy system.

The processing in the advertising agency server 20 in each of the above embodiments is executed by a computer controlled by a program. This program is provided, for example, by a recording medium. As the recording medium, for example, a magnetic disk, a semiconductor memory, any other,
Anything that can be read by a computer can be used. In addition, the program recorded on the recording medium may be loaded into the computer by directly attaching the recording medium to the computer, or may be loaded into the computer via a communication line.

The campaign advertisement proxy method and system and the recording medium of the present invention are obtained by arbitrarily combining the campaign advertisement proxy method and system and the recording medium in the first, second and third embodiments, respectively. It may be something.

[0108]

As described above, according to the present invention,
Conventionally, campaign information that has been advertised using television, radio, newspaper advertisements, etc., is managed collectively by the advertising agency server, so that users can access a variety of campaign information by accessing the advertising agency server once. Available.

Further, since the campaign information is stored in the advertising agency server, the user can receive and display the campaign information on the user terminal at any time. For this reason, it is possible to prevent the user from overlooking effective campaign information or missing an opportunity to apply for a sweepstakes in the campaign.

Therefore, the convenience and certainty of obtaining the campaign information can be improved for the user. Further, the convenience of obtaining the campaign information is improved and the number of accesses is increased, so that the advertising effect can be enhanced and the customer acquisition can be promoted.

[0111] Further, as a campaign executor, by registering the campaign information in the campaign advertisement proxy system of the present invention in addition to the media such as television, the form of advertisement can be expanded. Furthermore, by making the user who has registered as a target of entry to sweepstakes and answering a questionnaire, new value is added to the provision of campaign information, thereby contributing to the acquisition of customers by campaigners. .

[0112] Payment and payment between the advertisement agency server and the campaign execution company terminal and the financing company terminal.
By transmitting and receiving the transfer information, the advertisement agency server can manage the registration fee and the registration maintenance fee for the campaign information.

[Brief description of the drawings]

FIG. 1 is a block diagram showing a configuration of a campaign advertisement proxy system according to first to third embodiments of the present invention.

FIG. 2 is a time chart illustrating an operation of the campaign advertisement proxy system according to the first embodiment of the present invention.

FIG. 3 is a time chart shown to explain another operation of the campaign advertisement proxy system according to the first embodiment of the present invention.

FIG. 4 is a time chart shown for explaining still another operation of the campaign advertisement proxy system according to the first embodiment of the present invention.

FIG. 5 is a time chart illustrating an operation of a campaign advertisement proxy system according to a second embodiment of the present invention.

FIG. 6 is a time chart shown to explain another operation of the campaign advertisement proxy system according to the second embodiment of the present invention.

FIG. 7 is a time chart shown for explaining the operation of the campaign advertisement proxy system according to the third embodiment of the present invention.

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 1 Campaign advertisement agency system 10 Campaign execution agency terminal 11 Execution agency terminal transmission / reception section 12 Input section 13 Display section 20 Advertising agency server 21 Server transmission / reception section 22 Storage section 23 Processing section 30 User terminal 31 User terminal transmission / reception section 32 Display section 33 Storage Unit 34 control unit 35 input unit 40 financial institution terminal 41 financial institution terminal transmitting / receiving unit 42 control unit 50 communication line

Claims (19)

[Claims] 1. A campaign advertisement proxy method for receiving campaign information from a campaign execution agency terminal via a communication line at an advertisement agency server and transmitting the campaign information to a user terminal, wherein the advertisement agency server comprises a plurality of the advertisement agency servers. The campaign information is received and stored from a campaign provider terminal, and when a campaign information transmission request signal is received from the user terminal, all or part of the stored plurality of campaign information is transmitted to the user terminal. A campaign advertising agency method comprising processing. 2. The campaign advertisement proxy method according to claim 1, wherein the advertisement agency server adds a process of transmitting a user registration number in response to a user registration request signal from the user terminal. Campaign ad agency method to do. 3. The campaign advertisement proxy method according to claim 2, wherein the advertisement agency server selects, from among the user terminals that have received the user registration number, a prize winner in the campaign. A method according to claim 1, wherein processing is added. 4. The campaign advertising proxy method according to claim 2 or 3, wherein the advertising agency server sends the new campaign information from the campaign executing agency terminal to the user terminal receiving the user registration number. A campaign advertisement proxy method characterized by adding a process of transmitting a campaign information arrival notification signal indicating that a campaign advertisement has been received. 5. The campaign advertisement proxy method according to claim 1, wherein the advertisement agency server receives questionnaire question information from the campaign provider terminal via the communication line, and A campaign advertisement proxy method characterized by adding processing for transmitting to a user terminal. 6. The campaign advertising proxy method according to claim 5, wherein the advertising agency server receives questionnaire answer information indicating an answer to the questionnaire question information from the user terminal, and transmits the questionnaire answer information. A method of selecting a selected one of the user terminals as a prize winner in the campaign. 7. The campaign advertisement proxy method according to any one of claims 1 to 6, wherein the advertisement agency server includes a selection condition for designating a target product and / or an execution company name related to the campaign information. When the received campaign information transmission request signal is received from the user terminal, one that matches the selection condition indicated by the campaign information transmission request signal is selected from the stored plurality of campaign information and transmitted to the user terminal. A campaign advertising agency method, characterized by adding processing for performing the following. 8. The campaign advertisement proxy method according to claim 1, wherein the advertisement agency server registers the campaign information in the campaign execution agency terminal that has transmitted the campaign information. Transmitting a fee payment request signal for requesting payment of the registration fee, and adding a process of registering the campaign information when receiving a payment procedure completion signal indicating that the registration fee has been paid. Campaign ad agency method to do. 9. The campaign advertisement proxy method according to any one of claims 1 to 8, wherein the advertisement agency server bills the campaign provider according to a posting period and / or the number of accesses of the campaign information. A campaign advertisement proxy method, comprising adding a process of calculating a registration maintenance fee and transmitting the calculated fee to the campaign execution company terminal. 10. A campaign advertisement proxy system comprising: an advertisement agency server for receiving campaign information from a campaign execution agency terminal via a communication line; and a user terminal for displaying the campaign information from the advertisement agency server on a screen. A server receiving unit that receives the campaign information from a plurality of campaign execution agent terminals; a storage unit that stores the plurality of campaign information; and the campaign that is transmitted to the user terminal. A campaign advertisement proxy system comprising: a processing unit that retrieves information from the storage unit; and a server transmission unit that transmits the campaign information retrieved by the processing unit to the user terminal. 11. The server reception unit of the advertising agency server receives questionnaire question information from the campaign execution agent terminal, the storage unit stores the questionnaire question information, and the server transmission unit The campaign advertisement proxy system according to claim 10, wherein questionnaire question information is transmitted to the user terminal. 12. The plurality of campaigns, wherein the processing unit receives, from the user terminal, a campaign information transmission request signal including a selection condition for designating a target product and / or an executor name related to the campaign information, and stores 12. The campaign advertisement proxy system according to claim 10 or 11, wherein the information that matches the selection condition indicated by the campaign information transmission request signal is selected and transmitted to the user terminal. 13. The campaign advertisement proxy system according to claim 10, wherein the processing unit transmits a user registration number in response to a user registration request signal from the user terminal. 14. A registration fee for instructing transfer of a registration fee necessary for registering the campaign information from a financial account of the campaign agency having the campaign agency terminal to a financial account of the advertising agency having the advertising agency server. A financial institution terminal having a receiving unit for receiving a transfer request signal from the campaign execution agent terminal, and a transmission unit for transmitting a transfer completion signal indicating that transfer of the registration fee has been completed to the advertising agent server; 2. The method according to claim 1, wherein
The campaign advertisement proxy system according to 0, 11, 12, or 13. 15. A recording medium in which a campaign advertisement proxy method program for receiving campaign information transmitted from a campaign provider terminal using a communication line at an advertisement agency server and transmitting the campaign information to a user terminal is recorded. Receiving and storing the campaign information from the plurality of campaign execution agent terminals, and when receiving a campaign information transmission request signal from the user terminal, all or a part of the stored plurality of campaign information is transmitted to the user. A recording medium on which a campaign advertisement proxy method program for causing the advertisement agency server to execute a process of transmitting to a terminal is recorded. 16. The advertisement agency according to claim 15, further comprising: receiving the questionnaire question information transmitted from the campaign provider terminal via the communication line and transmitting the questionnaire question information to the user terminal. A recording medium characterized by recording a campaign advertisement proxy method program to be executed by a server. 17. A campaign information transmission request signal including a selection condition for designating a target product and / or an executor name related to the campaign information is received from the user terminal in the recording medium according to claim 15 or 16. A campaign advertisement for causing the advertising agency server to execute a process of selecting, from among the plurality of stored campaign information, ones that match the selection condition indicated by the campaign information transmission request signal and transmitting the selected information to the user terminal. A recording medium on which a proxy method program is recorded. 18. The advertisement agency according to claim 15, 16, or 17, wherein the advertisement agency server performs a process of transmitting a user registration number in response to a user registration request signal from the user terminal. A recording medium characterized by recording a campaign advertisement proxy method program to be executed by a server. 19. The method of claim 15, 16, 17, or 18.
Transmitting a fee payment request signal for requesting payment of a registration fee for registration of the campaign information to the campaign executor terminal that has transmitted the campaign information,
A campaign advertisement proxy method program for causing the advertisement agency server to execute a process of registering the campaign information when receiving a payment procedure completion signal indicating that the registration fee has been paid is recorded. recoding media.