JP2002288541A - Advertisement rate charging system, program therefor, and computer-readable recording medium with the program recorded - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an advertisement rate charging system that can charge an advertisement rate according to the degree of use of an advertisement. SOLUTION: When a telephone number in an advertisement displayed on a user terminal 2 is clicked, the user terminal 2 notifies a server 1 of a click time and an advertisement ID. The server 1 searches an advertisement information DB 12 based on the advertisement ID to read the telephone number of an advertiser 4, and requests time of calling to the telephone number from an exchange 31 along with the telephone number. If the time difference between the acquired calling time and the click time is within a given range, it is presumed that an actual calling was made to the advertiser of the displayed advertisement, and a demand for an advertising rate is stored in a charging DB 13 (charging). A charging operation is thus executed only when the advertisement is used for a calling to the advertiser.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an advertisement fee charging system capable of charging an advertisement fee according to the degree of use of an advertisement displayed on a portable telephone terminal, a program thereof, and a recording medium on which the program is recorded.

[0002]

2. Description of the Related Art In recent years, most of advertisements displayed on portable telephone terminals display advertisers' homepage addresses and telephone numbers. In other words, a user can browse detailed information of a product by using such an advertisement or order a product with an advertiser using a mobile phone terminal. On the other hand, the method of charging the advertisement fee is mainly in accordance with the contract period of the advertisement display and the number of times of display.

[0003]

As described above, in the conventional method of charging an advertisement fee, the advertisement fee is charged according to the contract period of the advertisement display and the number of times of display.

[0004] In such a method, however, the advertisement fee is often not reflected in the result of the advertisement. This is because even if the contract period is long, there is a case where the advertisement is hardly actually displayed, or conversely, an advertisement is sometimes displayed halfway. That is, at present, the advertisement fee may be charged even if the advertisement is not actually used.

[0005] For this reason, advertisers often hesitate to request advertisement postings because of concerns about cost effectiveness of advertisements.
Further, such a situation also affects the information fee income of an information providing company that provides advertising information and map information on an advertiser's store and the like.

Accordingly, the present invention has been made in view of the above-mentioned conventional problems, and an object of the present invention is to be able to charge an advertisement fee according to the degree of use of an advertisement displayed on a portable telephone terminal. It is an object of the present invention to provide an advertisement charge system, a program thereof, and a recording medium on which the program is recorded.

[0007]

According to a first aspect of the present invention, there is provided an advertisement fee billing system comprising: a billing server connected to a portable telephone terminal via a communication network; An advertisement fee charging system for charging an advertisement displayed on a call terminal, wherein the charging server performs a call operation on a telephone number in the displayed advertisement and identifies an operation time of the call operation and the advertisement. If you are notified of the information,
The telephone number of the advertiser is acquired based on the identification information, and a call time to the telephone number is requested to the communication network together with the acquired telephone number. The call time acquired by the request and the notification A time difference from the operated time is obtained, and when the obtained time difference is within a predetermined range, the advertisement fee for the displayed advertisement is charged.

[0008] In the present invention according to claim 1, when the calling time and the operation time are within a predetermined range, it is determined that the advertiser of the displayed advertisement is actually called. Consider it and charge. As a result, it is possible to charge the advertisement fee according to the actual use degree of the advertisement.

[0009] Further, according to a second aspect of the present invention, in the advertising fee charging system according to the first aspect, the server charges only when a call is made.

According to the second aspect of the present invention, billing is performed only when a call is made.
It is even more commensurate with the degree of use of advertising.

An advertisement fee charging program according to a third aspect of the present invention is an advertisement fee charging program in which a charging server connected to the mobile communication terminal via a communication network charges an advertisement displayed on the mobile communication terminal. And the billing server is
When the operation time of the call operation and the identification information of the advertisement are notified by a call operation to the telephone number in the displayed advertisement, the telephone number of the advertiser is acquired based on the identification information,
The billing server requests the communication network together with the acquired telephone number for a call time to the telephone number, and the billing server acquires the call time acquired by the request and the notified operation time. And the charging server charges an advertisement fee for the displayed advertisement when the calculated time difference is within a predetermined range.

The recording medium according to a fourth aspect of the present invention stores an advertisement fee charging program for charging an advertisement displayed on the mobile telephone terminal by a charging server connected to the mobile telephone terminal via a communication network. Computer-readable recording medium, wherein the billing server is notified of the operation time of the call operation and the identification information of the advertisement by a call operation to the telephone number in the displayed advertisement. Acquiring the telephone number of the advertiser based on the identification information, the charging server requests the communication network together with the obtained telephone number for a call time to the telephone number, and the charging server The time difference between the call time acquired by the request and the notified operation time is obtained, and the charging server charges the advertisement fee of the displayed advertisement when the obtained time difference is within a predetermined range. It is summarized in that the advertising fee billing program, wherein a computer-readable recording medium that have.

[0013]

Embodiments of the present invention will be described below with reference to the drawings.

FIG. 1 is a diagram showing a configuration of an advertisement fee charging system according to an embodiment of the present invention. The server 1 is a computer system that is operated and managed by an information providing company that performs operations such as providing advertisement information to users and charging advertisers.
A mobile communication terminal (hereinafter, referred to as a user terminal) 2 such as an S terminal (Personal Handyphone System terminal) is connected via a communication network 3. Note that the user terminal 2 may be a portable information terminal having a telephone function. The communication network 3 is a network including a mobile phone network, a public telephone line network, an IP network, and the like. The communication network 3 is connected to a telephone terminal (hereinafter, referred to as an advertiser 4) used by an advertiser for receiving an order. Note that the user terminal 2 and the advertiser 4 in FIG. 1 represent a large number of user terminals and advertiser telephone terminals.

The server 1 includes a map information DB 11 for storing map information for displaying a map on the user terminal 2, an advertisement information DB 12 for storing advertisement information displayed on the user terminal 2, and the like. It is connected via a communication line to a charging DB 13 for storing related information. These are not necessarily in the same premises, but may be arranged in some buildings and connected by a dedicated line or the like.

The map information stored in the map information DB 11 includes railway lines, roads, and the like arranged based on latitude and longitude.
In addition to images of buildings and the like and character data for displaying the names of these features, icons (graphic information) indicating the advertiser's store locations are included. The map information can be read from the map information DB 11 at any time according to search conditions such as the address and the type of business of the advertiser.

The advertisement information DB 12 stores advertisement information displayed on the user terminal 2 in a format that can be displayed on the user terminal 2 in association with an advertisement ID for identifying each advertisement information. The advertisement information includes an advertisement ID, and control information indicating that this part is a telephone number is added to a part of the telephone number in the part as necessary. The advertisement information DB 12 stores the telephone number of the advertiser in association with the advertisement ID. Therefore, the advertisement information DB 12
The advertiser's telephone number can be read at any time based on the advertisement ID.

The billing DB 13 stores the following information in association with the advertisement ID. First, a variable (counter) for storing the number of calls to the advertiser is stored. Then, the advertisement fee obtained by the server 1 is also stored.

The user terminal 2 includes a liquid crystal panel or the like capable of displaying the above-described map information and advertisement information, and clicks a telephone number in the displayed advertisement information (the operation of designating a specific portion on the display panel or the like is referred to as “click”). )
Activate the telephone function to make a call to the telephone number, detect the control information described above, and notify the server 1 of the click time and the advertisement ID of the advertisement information by IP packets via the communication network 3. It has become.

The communication network 3 includes an exchange 31 used for circuit switching, in which history data relating to circuit switching is stored. Specifically, the information includes a source telephone number, a destination telephone number, a call occurrence time, a call disconnection time, a call duration, and the like.

Next, the operation of this embodiment will be described.

FIG. 2 is a diagram showing a screen transition of the user terminal 2. First, the server 1 accessed from the user terminal 2 prompts the user to input an address and a type of business on the user terminal 2 as shown in a screen 21 of FIG.

When an input is made, the server 1 searches the map information DB 11 for map information using the input data as a search condition, transmits the searched map information to the user terminal 2, and displays the map shown on the screen 22. Display. At the position indicated by reference numeral 221 on the map, an icon indicating the store of the advertiser is shown.

When the user clicks the icon of the store position, the user terminal 2 displays an advertiser ID for identifying the advertiser.
Is transmitted to the server 1. The server 1 searches the advertisement information DB 12 for advertisement information of the advertiser corresponding to the advertiser ID,
The searched advertisement information is transmitted to the user terminal 2. The user terminal 2 displays the transmitted advertisement information as shown on a screen 23 in FIG. The screen 23 displays the homepage address of the advertiser, the business hours of the store, regular holidays, and the like. The telephone number of the advertiser 4 is displayed at the position indicated by the reference numeral 231.

Next, the flow of processing when the user clicks this telephone number will be described with reference to the sequence diagram of FIG.

First, a click time and an advertisement ID are notified from the user terminal 2 to the server 1 by an IP packet via the communication network 3 (S1). That is, the user terminal 2
Detects the advertisement ID in the advertisement information and further measures the click time with an internal clock and sends it out. Therefore, the server 1 receives this via the communication network 3. On the other hand, exchange 3
1 receives a call (S3) made by the user terminal 2 by detecting control information of a telephone number, and updates history data relating to circuit switching (S5). That is, the telephone numbers of the caller and the callee and the time of occurrence of the call are recorded as history data. Then, the exchange 31 causes the advertiser 4 to receive the call from the user terminal 2 (S7).

When the server 1 is notified of the click time and the advertisement ID (S1), the server 1 requests the exchange 31 for a calling time (S11). Specifically, the server 1 uses the advertisement ID
Is read from the advertisement information DB 12 and the telephone number is notified to the exchange 31 as a search condition of the calling time.

The exchange 31 searches the history data and responds to the server 1 with the closest past calling time among the calling times to the telephone number of the advertiser (S13).

Next, the server 1 checks the time (S
15). Specifically, first, a time difference between a call time from the exchange 31 and a click time from the user terminal 2 is obtained. Then, it is determined whether or not the obtained time difference is within a predetermined range. If it is within this range, it is considered that an actual call has been made to the advertiser of the displayed advertisement, and a billing process is performed (S17). More specifically, a counter that stores the number of calls to the advertiser 4 is counted up, and the value of this counter is multiplied by a unit charge determined for each advertiser or advertisement to obtain an advertisement fee, and the advertisement ID is used as the advertisement ID. The information is stored in the charging DB 13 in association with the information.

Then, for example, on the closing day of each month, the server 1 puts together the advertisement fee data stored in the accounting DB 13 for each advertiser and charges the advertiser via the Internet or the like (S19). .

As described above, according to the advertisement fee charging system according to the embodiment of the present invention, the server 1 performs a call operation (click) on the displayed telephone number in the advertisement, thereby performing the operation time. When the (click time) and the identification information of the advertisement (advertisement ID) are notified, the telephone number of the advertiser is acquired from the advertisement information DB 12 based on the identification information, and further, along with the acquired telephone number, the communication network Requesting the calling time to the telephone number from the third exchange 31 and obtaining the time difference between the calling time obtained by this request and the operation time. When the obtained time difference is within a predetermined range, ,
Since the advertisement fee is obtained and stored (charged) in the charging DB 13, it is possible to charge the advertisement fee according to the actual use degree of the advertisement.

As a result, the advertising fee to be charged is in proportion to the effect of the sales and the like, so that the information providing company can easily obtain a contract for providing the map information and the advertising information, thereby increasing the information fee revenue and the business expansion. Can be expected.

[0033] On the other hand, the advertiser can make an advertisement posting without considering the payment of an extra advertisement fee because the advertisement fee is appropriate for the effect.

In the above-described embodiment, the charge is made when a call is made to the advertiser 4, but the charge may be made only when a call is made after the call. If the advertiser is out of the office, the user is charged even if there is no actual call, so that such an inconvenience is avoided.

To do this, the server 1 requests the exchange 31 to acquire the history data of the call time, thereby determining whether or not the call has been made, and only when the call has been made, as in the above embodiment. And charge the advertisement fee. By doing so, you will be charged advertising fees depending on how much you use the ads,
It will be even more commensurate.

It should be noted that the advertisement charge program according to the present invention for executing the above-described processing can be recorded on a computer-readable recording medium such as a semiconductor memory, a magnetic disk, an optical disk, a magneto-optical disk, and a magnetic tape.
It can be transmitted through a communication network such as the Internet and widely distributed.

[0037]

As described above, according to the present invention, the advertisement fee is charged when the time difference between the calling time and the operation time is within a predetermined range. Advertising fees can be charged.

[Brief description of the drawings]

FIG. 1 is a diagram showing a configuration of an advertisement fee charging system according to an embodiment of the present invention.

FIG. 2 is a diagram showing a screen transition in a user terminal 2 of FIG.

FIG. 3 is a sequence diagram showing a processing flow in the advertisement fee charging system of FIG. 1;

[Explanation of symbols]

 Reference Signs List 1 server 2 user terminal 3 communication network 4 advertiser's telephone terminal 11 map information DB 12 advertisement information DB 13 billing DB 31 exchange

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Claims (4)

[Claims] 1. An advertisement fee charging system, wherein a charging server connected to a mobile communication terminal via a communication network charges an advertisement displayed on the mobile communication terminal, wherein the charging server comprises: When the operation time of the call operation and the identification information of the advertisement are notified by the call operation to the telephone number in the middle, the telephone number of the advertiser is acquired based on the identification information, and the acquired telephone A request for a call time to the telephone number is requested to the communication network together with the number, a time difference between the call time obtained by the request and the notified operation time is obtained, and the obtained time difference is within a predetermined range. Wherein the advertisement fee of the displayed advertisement is charged in the case of (1). 2. The advertisement fee charging system according to claim 1, wherein the server charges only when a call is made. 3. An advertisement fee charging program for charging an advertisement displayed on the mobile communication terminal, wherein the charging server is connected to the mobile communication terminal via a communication network, wherein the charging server executes the displayed advertisement. When the operation time of the call operation and the identification information of the advertisement are notified by a call operation to the telephone number in the middle, the telephone number of the advertiser is acquired based on the identification information, and the billing server Requesting the communication network for a calling time to the telephone number together with the obtained telephone number, and the charging server obtains a time difference between the calling time obtained by the request and the notified operation time. An advertisement fee charging program, wherein the charging server charges an advertisement fee for the displayed advertisement when the obtained time difference is within a predetermined range. 4. A computer-readable recording medium storing an advertisement fee charging program for charging an advertisement displayed on the mobile communication terminal, the charging server being connected to the mobile communication terminal via a communication network. If the billing server is notified of the operation time of the call operation and the identification information of the advertisement by a call operation to the displayed telephone number in the advertisement, the advertiser's Acquiring a telephone number, the billing server requests the communication network for a call time to the telephone number together with the acquired telephone number, and the billing server acquires the call time acquired by the request and the call time. Determining a time difference from the notified operation time, and wherein the charging server charges the advertisement fee of the displayed advertisement when the determined time difference is within a predetermined range. It grams recorded computer-readable recording medium.