KR20020037108A - System and method for providing an commercial advertize and news information using an internet and a radio mobile communicating network - Google Patents

Abstract

PURPOSE: A commercial advertisement and general information service system and method is provided to enable an information provider to easily bulletin information, an end user to easily search for the information, and an advertiser to easily bulletin or update an advertisement over the internet and the mobile communication network. CONSTITUTION: The system comprises an advertisement and information providing system(10), a mobile communication network(20), and an advertisement or information display and search terminal(30). The advertisement and information providing system(10) includes a web server(11), and a communication server(12). The information provider or the advertiser accesses the web server(11), inputs or updates the information or the advertisement, then the web server the input information or the advertisement at a database and transmits the information or the advertisement to a mobile communication company via the communication server(12). The mobile communication network(20) converts the information or the advertisement, transmitted from the communication server(12), into wireless data, and broadcasts the converted wireless data to the display and search terminal(30). The display and search terminal(30) receives the information and the advertisement in a wireless data format, stores them or displays them, and enables a user to search for the stores information or advertisement.

Description

SYSTEM AND METHOD FOR PROVIDING AN COMMERCIAL ADVERTIZE AND NEWS INFORMATION USING AN INTERNET AND A RADIO MOBILE COMMUNICATING NETWORK}

The present invention relates to systems and methods for providing commercial advertising and / or general information using the Internet and wireless mobile communications networks. In particular, commercial advertisements installed in vehicles such as taxis and passenger cars, or commercial advertisements displayed in public places and / or commercial advertisements displayed on general information display / search terminals and / or general information using the Internet and a wireless mobile communication network. And / or general information provision systems and methods.

Currently used advertising methods and systems using vehicles, billboards and wireless pager networks are being used in various forms.

FIG. 11 is a view illustrating a conventional advertising method using a vehicle, and a method of printing or attaching an ad copy to the outside of the side of the vehicle is used.

In addition, as an advertising method and system in the form of commercial advertising and general information providing, an advertising method using a large LED display board, a multi-vision, and the like is widely used.

In the advertising method and system using the signboard, a large screen type signboard is installed on a wall or a roof of a large building to display a commercial advertisement and / or general information of a certain type on the signboard and display it to an unspecified number.

On the other hand, using pager wireless network to provide information consisting of text, for example, a pager terminal that can be used to deliver a phone number, a simple text message is used, and a mobile terminal that can know the current status of securities trading is widely used .

The above-mentioned advertising methods are used as an advertising method for introducing a product or company to an unspecified number, but include the following problems.

First, the method of attaching advertisements to the outside of the vehicle requires a lot of manpower and cost, and a considerable manpower and cost in changing the advertisement contents.

In addition, the advertising method using the signboard has a variety of problems in terms of location selection, rental of the signboard, manufacturing cost of the signboard.

The information providing system using the pager network described above provides only information consisting of simple characters.

SUMMARY OF THE INVENTION The present invention has been made in view of the above-mentioned problems in the method of providing commercial advertisement and general information. The commercial advertisement and general information that the information provider can easily post information and the information user can freely select the necessary information are provided. It is an object to provide a method and system for providing information.

It is also an object of the present invention to provide a method and system for providing commercial advertising and general information that may facilitate an advertiser to post, change, and change the posting period.

The present invention also provides a commercial advertisement capable of displaying text and images, and does not remain in the general information using a conventional wireless pager network, and the commercial advertisement can easily select and view general information and / or commercial advertisement on the client side. And a method and system for providing general information.

1 is a conceptual diagram showing a commercial advertisement and / or general information providing system using the Internet and a wireless mobile communication network in a block according to the present invention,

2 is a system configuration diagram showing in detail the commercial advertising and / or general information providing system shown in FIG.

3 is a diagram illustrating an example in which a commercial advertisement and / or general information display / search terminal is installed in a vehicle according to the present invention;

Figure 4a is a view showing the appearance of a commercial advertisement and / or general information display / search terminal according to the present invention,

Figure 4b is a view showing an example of the general information provided and displayed on the commercial advertisement and / or general information display / search terminal according to the present invention,

4c is a diagram illustrating an example of a commercial advertisement and / or a commercial advertisement displayed and displayed on a general information display / search terminal according to the present invention;

5 is a block diagram showing the internal configuration of a commercial advertisement and / or general information display / search terminal according to the present invention in detail,

6 is a flowchart for displaying advertisement and information data stored in a storage unit of a commercial advertisement and / or information display / search terminal;

7 is a flowchart illustrating a display order of a commercial advertisement and / or a general information display / search terminal according to the present invention;

8 is a diagram illustrating a display screen displayed on a commercial advertisement and / or general information display / search terminal according to the present invention;

9A is a diagram illustrating a general information input screen for inputting general information through the Internet to a commercial advertisement and / or general information providing apparatus according to the present invention;

9B is a diagram illustrating a commercial advertisement input screen for inputting a commercial advertisement through the Internet to a commercial advertisement and / or general information providing apparatus according to the present invention;

10A is a flowchart showing a process of storing general information data shown in FIG. 9A in a database of the present invention;

FIG. 10B is a flowchart illustrating a process of storing the commercial advertisement data shown in FIG. 9B in a database of the present invention; FIG.

11 is a diagram illustrating an advertisement form in a conventional taxi.

<Explanation of symbols for the main parts of the drawings>

10: advertising and information providing apparatus 11: a web server

12: communication server 13: database server

14 information provider 15 advertiser

20: mobile communication network 21: wireless carrier server

22: HPCR encoder 23: transmitter

30: advertisement and information display / search terminal 31: display screen

32: Benner Ad window 33: Detailed search box

34: Menu 40: Vehicle

150: web browser

According to an embodiment of the present invention, a commercial advertisement and / or general information providing system using the Internet and a wireless mobile communication network,

Advertisers and information providers can access a web server using the Internet and directly enter predetermined advertisements and / or information to newly register or update advertisements and / or information, and the advertisements and / or information data entered into the web server. An advertisement and / or information providing apparatus for storing the data in a database and transmitting the data stored in the database to a wireless mobile communication company through a communication server;

A wireless mobile communication network that converts data received from an advertisement and / or information providing apparatus into wireless data and transmits the data to the advertisement and / or information search / display terminal in a broadcast manner;

Advertisement and / or information display for receiving the advertisement and / or information data transmitted from the mobile communication network, storing the advertisement and / or information data in the storage, displaying the advertisement and / or information, and searching for the information stored in the storage. And a search terminal.

Preferably the advertisement and / or information display / search terminal,

A receiver for receiving a plurality of advertisements and / or information in wireless data,

A processing unit for processing the plurality of advertisements and / or information;

A storage unit for retrievably linked and storing the plurality of advertisements and / or information in a block form for storing the advertisements and / or information;

An output unit for displaying the advertisement and / or information on a display device according to a predetermined routine, and

And an input unit for retrieving the associated stored advertisement and / or information during display.

Also, preferably, the advertisement and / or information display / search terminal may be mounted in a vehicle or a public place.

According to another embodiment of the present invention, a method for providing commercial advertisement and / or general information using the Internet and a wireless mobile communication network,

Advertisers and information providers accessing a web server using the Internet and directly inputting predetermined advertisements and / or information to newly register or update advertisements and / or information,

Storing advertisement and / or information data entered into a web server in a database,

Transmitting data stored in the database to a wireless mobile communication transmission device through a communication server;

Converting the advertisement and / or information data into wireless data in the wireless mobile communication transmission device and transmitting the advertisement and / or information data in a broadcast manner to an advertisement and / or information display / search terminal,

And displaying the advertisement and / or information in a predetermined order in the advertisement and / or information display / search terminal.

Advantageously, transmitting the advertisement and / or information data further comprises compressing or infinitely linking the advertisement and / or information data.

Also preferably, the advertisement and / or information data is characterized by consisting of text, graphics, voice, and a combination thereof.

Also preferably, the displaying of the advertisement and / or information may include:

Receiving the advertisement and / or information data transmitted through the mobile communication network,

Storing the received advertisement and / or information data in a storage unit of the display / search terminal;

And displaying the stored advertisement and / or information data in a predetermined order.

The displaying of the advertisement and / or information may further include searching and displaying the stored advertisement and / or information data.

(Example)

Hereinafter, embodiments of the present invention will be described in detail with reference to FIGS. 1 to 10.

1 is a conceptual diagram illustrating a commercial advertisement and / or general information providing system using a wireless mobile communication network in block form, and FIG. 2 is a system showing the commercial advertisement and / or general information providing system shown in FIG. 1 in detail. It is a block diagram.

1 and 2, the commercial advertisement and / or general information providing system using the wireless mobile communication network of the present invention includes an advertiser 15, an information provider [Information Provider IP 14], an advertisement and an information providing apparatus ( 10), a commercial advertisement and / or general information display / search terminal 30 installed in a vehicle 40 including a wireless mobile communication company 20, a taxi, a passenger car, and the like. The user of this commercial advertisement and / or general information providing system, i.e. client, is not shown in Figs. 1 and 2, but simply or without special knowledge during the vehicle boarding time via the display / retrieval terminal 30 installed in the vehicle or public place. You can search or view general information and commercial advertisements.

In FIG. 2, the advertisement and information providing apparatus 10 includes a web server 11, a database server 13, and a communication server 12. Accordingly, the advertiser 15 and the information provider 14 can access the web server 11 via the Internet to post or change necessary general information and commercial advertisements. The general information and the posting of the commercial advertisement or the change of the posted contents will be described later with reference to FIGS. 9A and 9B.

The communication server 12 transmits general information and commercial advertisements stored in the database server 13 to the display / search terminal 30 through the networking of the wireless mobile carrier. The transmission method compresses and transmits the data according to the capacity of the data. Product advertising and graphic data are transmitted using compression and infinite link technology because of the large volume of data. The data transmitted from the communication server 12 is broadcast in the transmitter 23 of the mobile communication company 20 and transmitted to the display / search terminal 30.

3 is a diagram illustrating an example in which a commercial advertisement and / or a general information display / search terminal 30 according to the present invention is installed inside the vehicle 40.

In FIG. 3, the display / search terminal 30 is fixedly installed in front of the passenger seat of the vehicle, but is not limited to such a fixed installation method and location. For example, when the display / search terminal 30 is installed in a vehicle, the display / search terminal 30 may be fixedly or detachably installed on the rear of the driver's seat or the passenger's seat rear so as to be used in the rear seat of the vehicle, if necessary. For example, the display / search terminal 30 may be fixed by extending a plastic line or the like on a portion of the vehicle, or may be fixed by installing a cradle for mounting an unused display / search terminal. The display / search terminal 30 can be simply attached to a public place or the like.

4A is a view showing the appearance of a commercial advertisement and / or general information display / search terminal 30 according to the present invention, the reference numeral 31 denotes a liquid crystal screen, and consists of a touch screen. The display / search terminal 30 formed of a touch screen is for facilitating the search of various information to the user of the display / search terminal 30 having no deep knowledge of information search. The display screen of the display / retrieval terminal 30 adopts a touch screen method as an example only, and this is not limited to the touch screen. For example, a key button system mounted on a display / search terminal providing stock information widely used may be used.

FIG. 4B is a diagram illustrating general information displayed on a commercial advertisement and / or general information display / search terminal according to the present invention by way of example, where general information is breaking news, sports news information, life information, General information includes stock information, traffic information, weather forecast information, and the like.

The display format of general information may be embodied in various forms. For example, the content displayed on the screen may be scrolled by pressing the detail view 33 to search for a form of a news ticker in which main title characters flow continuously, or a plurality of main title characters, or information that does not appear on the display window. It can adopt a form to execute a search that goes to the next screen. The display may be changed by touching the screen or pressing the menu button 34 for various general information and commercial advertisements.

Since the advertisement window 32 is in the form of a general banner advertisement, the corresponding advertisement screen is displayed directly by pressing the advertisement window. Such a search and display will be described in detail with reference to FIGS. 6 and 7.

4C is a diagram illustrating a commercial advertisement and / or a commercial advertisement displayed on the general information display / search terminal 30 according to the present invention. The image advertisement of a company, the introduction or promotion of a product, an event event, etc. Various forms of advertising can be performed. The advertisement method and system of the present invention can include graphic data as a commercial advertisement introducing a corporate image or a product in addition to the advertisement composed of text, thereby maximizing the effect of the advertisement.

5 is a block diagram illustrating in detail the interior of the commercial advertisement and / or general information display / search terminal 30 according to the present invention.

The display / search terminal 30 includes a receiver 301, a processor 302, an information storage 303, an output 304, and a search input 305.

The receiver 301 receives commercial advertisements and general information updated or added from the commercial advertisements and the general information providing apparatus 10 through the mobile communication network 20 of the mobile communication company, and stores the memory, that is, the memory, through the processor 302. 303 is stored. It is displayed according to the flow shown in FIG. 6 thru | or FIG. 8 which mentions the commercial advertisement and general information displayed on the liquid crystal via the output part 304 later. The search input unit 305 performs a function of selectively displaying the information stored in the storage unit 305.

Hereinafter, a process of displaying the commercial advertisement and the general information displayed on the display / search terminal 30 will be described in detail with reference to FIGS. 6 to 8.

Here, the storage unit 303 shown in FIG. 5 stores the information data format of the screen display form shown in FIG. 8 in the form of a block, and the client does not perform random search and other new data information is used for commercial advertisement and general. The routine displayed when not received from the information providing system is exemplarily described.

6 is a flowchart for displaying advertisement and information data stored in a storage unit of a commercial advertisement and / or information display / search terminal.

In step S71, the display / search terminal 30 displays an initial screen (screen 1) displaying an initial guide message. When the client of the display / search terminal 30 presses the screen, it is searched whether memory data of commercial advertisement and general information exists in the storage unit 303 of the display / search terminal 30 (step 72). If the memory data does not exist, the memory data outputs an error message and returns to the standby state (step 73). If the memory data exists, the header of the stored memory data is checked in step S73 (step S74). In step S745, the processing unit 302 of the display / search terminal 30 is instructed to display the information block whose information block number is 0 and the advertisement block number is 0 among the headers checked in step S74 (step S75). The processing unit 302 reads the memory data from the storage unit 303 in step S75. In step S76, the advertisement block number is increased to instruct to display the memory data stored in this block (step S76). In step S77, the corresponding advertisement data block is read, and the advertisement data block is transmitted to the output unit 304 of the display / search terminal 30 to display information on the liquid crystal 31 (screen 2 in FIG. 8). ).

Next, the information block is read out in step S79, and the information is displayed for output (step S80). In step S81, it is checked whether all the stored advertising blocks are displayed once. If there is an advertisement block that is not displayed, the process proceeds to step S82 of searching whether all the information blocks are displayed. On the other hand, if all the advertising blocks are displayed in step S81, the process proceeds to step S83, the advertising block number is set to 0, and then the process proceeds to step S82 of searching whether the information block is finished. In step S82, if there is an information block not yet displayed, in step S84, an instruction is issued to increment the information block number and read the next memory data block. This command returns to step S76 to read and display the information and advertisement block according to the above-described process.

All advertisements and information blocks stored in the memory are displayed once, and if there is no more memory data, the process returns to step S71 to wait for the screen touch of the client.

Here, as an embodiment of the present invention, the client presses the screen of the display / search terminal 30 so that commercial advertisements and / or general information are displayed, which is omitted by step S71 in FIG. The advertisement and general information stored in the display / search terminal 30 may be continuously and repeatedly displayed.

When new commercial advertisements and general information are received while any of the display routines shown in FIG. 7 are being executed, a routine including the received commercial advertisements and general information is executed to display and provide the advertisements and information.

Referring to FIGS. 7 and 8, the case where the client is displayed by a search in the commercial advertisement and general information providing routine shown in FIG. 6 will be described in detail.

It should be appreciated that the nineteen screens exemplarily shown in FIG. 8 merely illustrate exemplary forms of providing commercial advertisements and general information, and the present invention is not limited thereto.

As can be seen in FIGS. 6 and 7, for example, when the client does not input a search input for pressing the touch screen of the display / search terminal 30, the client maintains a standby state, which is an initial screen.

By pressing the screen of the display / search terminal 30 on which the initial screen is displayed in steps S71 of FIG. 6 and S1 of FIG. 7, the 19 screens shown in FIG. Displayed in the order stored in the storage unit 303 of 30.

For example, in FIG. 7, by touching the screen in step S1 in which the initial screen is displayed, the screen is changed to the second screen (merchandise advertisement screen) (step S2), and the screen is fixed without touching the screen on the second screen. When the time elapses, the display is changed to the third screen (general information providing screen) (step S3). When the screen is changed to screen 4 (advertising screen) displayed in the banner advertisement window "reference number 32 shown in FIG. 4" on screen 3, and the screen 4 is displayed, e.g., a predetermined time elapses, Display general information. Here, when the screen 4, which is general information, is displayed, the window &quot; reference number 33 shown in Fig. 4 &quot;

When the menu window &quot; 34 shown in Fig. 4 &quot; is searched while the screen is displayed, the advertisement and the information list are displayed so that the information or advertisement to be viewed can be viewed.

Next, referring to FIGS. 9 and 10, the information provider 14 and the advertiser 15 input the Internet to the commercial advertisement and / or the general information providing apparatus 10 for inputting general information provision and commercial advertisement. And the input flow will be described.

FIG. 9A illustrates a general information input screen for inputting general information through the Internet to a commercial advertisement and / or general information providing system according to the present invention, and FIG. 9B illustrates a commercial advertisement input screen for inputting commercial advertisements. Drawing.

10A is a flowchart illustrating a process of storing the general information data shown in FIG. 9A in the database of the present invention, and FIG. 10B is a flowchart illustrating a process of storing the commercial advertisement data shown in FIG. 9B in the database of the present invention. to be.

In Fig. 10A, the information provider 14 connects to a web server 11 of a commercial advertisement and / or general information providing system via the Internet (step S91). The information provider and the advertiser registered in the web server 11 input their ID / password (step S92), and when the information provider is confirmed as a legitimate information provider, the information input screen shown in Fig. 9A is passed through the authentication procedure (step S92). Is displayed (step S94). If the title (title), information content, information source, etc. of the general information is described and stored on the information providing input screen, the information is stored as general information in the database 13 of the advertisement and information providing apparatus 10 (step S95).

In FIG. 10B, the advertiser 15 accesses the web server 11 of the advertisement and information providing apparatus 10, enters an ID / password, and authenticates the advertisement shown in FIG. 9B according to the same procedure as described above. The input screen is displayed (step S97). When an input item is input and stored in the advertisement input screen, it is stored in the database 13 of the advertisement and information providing apparatus 10. Of course, in the case of a data file consisting only of characters, the commercial advertisement can be stored in the form of blocks by converting it into characters that can be displayed on the display / search terminal. Put it.

The general information and commercial advertisements input through such a procedure are stored in blocks in the database 13 of the advertisement and information providing apparatus 10 by attaching a header or the like that can be recognized or displayed according to each type.

Referring to FIG. 1 again, general information and commercial information stored in a database in blocks are compressed or infinitely linked through the communication server 12 of the advertisement and information providing apparatus 10, or wirelessly connected to a wireless communication server of a mobile communication company ( 21). The mobile communication company encodes the data file transmitted from the advertisement and information providing apparatus 10 through the HPCR encoder and transmits the data file to the plurality of display / search terminals 30.

According to the commercial advertisement and / or general information providing system and method of the present invention, a client equipped with a taxi equipped with an advertisement and an information display / retrieving terminal, a passenger using a car, or a place installed in a public place has various life information and news and Commercial advertisements may be provided in real time regardless of time or place.

A personal taxi driver or taxi company equipped with such a display / retrieval terminal receives advertising revenues that are additional income besides operating income, and the advertising company can provide advertisements several times during the passenger's boarding time, rather than the existing temporary advertising effect. It can improve the advertising efficiency.

Claims (12)

In the commercial advertising and / or general information providing system using the Internet and wireless mobile communication network, Advertisers and information providers can access a web server using the Internet and directly enter predetermined advertisements and / or information to newly register or update advertisements and / or information, and the advertisements and / or information data entered into the web server. An advertisement and / or information providing apparatus for storing the data in a database and transmitting the data stored in the database to a wireless mobile communication company through a communication server; A wireless mobile communication network converting data received from an advertisement and / or information providing apparatus into wireless data and transmitting the data to the advertisement and / or information display / retrieval terminal in a broadcast manner; And Advertisement and / or information display for receiving the advertisement and / or information data transmitted from the mobile communication network, storing the advertisement and / or information data in the storage, displaying the advertisement and / or information, and searching for the information stored in the storage. Commercial advertising and / or general information providing system comprising a search terminal. According to claim 1, wherein the advertisement and / or information display / search terminal, A receiver for receiving a plurality of advertisements and / or information in wireless data, A processing unit for processing the plurality of advertisements and / or information; A storage unit for retrievably linked and storing the plurality of advertisements and / or information in a block form for storing the advertisements and / or information; An output unit for displaying the advertisement and / or information on a display device according to a predetermined routine, and And an input unit for retrieving the associated stored advertisement and / or information while displaying the commercial advertisement and / or general information providing system. The commercial advertisement and / or general information providing system according to claim 2, wherein the advertisement and / or information display / search terminal is mounted on a vehicle. The commercial advertisement and / or general information providing system according to claim 2, wherein the advertisement and / or information display / search terminal is mounted in a public place. In the method for providing commercial advertising and / or general information using the Internet and wireless mobile communication network, Advertisers and information providers accessing a web server using the Internet and directly inputting predetermined advertisements and / or information to newly register or update advertisements and / or information, Storing advertisement and / or information data entered into a web server in a database, Transmitting data stored in the database to a wireless mobile communication transmission device through a communication server; Converting the advertisement and / or information data into wireless data in the wireless mobile communication transmission device and transmitting the advertisement and / or information data in a broadcast manner to an advertisement and / or information display / search terminal, And displaying the advertisement and / or information in a predetermined order in the advertisement and / or information display / search terminal. 6. The method of claim 5 wherein transmitting the advertisement and / or information data further comprises compressing or infinitely linking the advertisement and / or information data. . 6. A method according to claim 5, wherein said advertisement and / or information data consists of graphical data. 6. A method according to claim 5, wherein the advertisement and / or information data consists of a combination of text and graphics. 6. The method of claim 5, wherein said advertisement and / or information data consists of voice data. 6. The method of claim 5, wherein the advertisement and / or information data consists of a combination of text, graphics, and voice data. The method of claim 5, wherein the display of the advertisement and / or information, Receiving the advertisement and / or information data transmitted through the mobile communication network, Storing the received advertisement and / or information data in a storage unit of the display / search terminal; And displaying the stored advertisement and / or information data in a predetermined order. The method of claim 5, wherein the display of the advertisement and / or information, And retrieving and displaying the stored advertisement and / or information data.