KR20000030538A - An advertisement method using mobile communication - Google Patents
An advertisement method using mobile communication Download PDFInfo
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- KR20000030538A KR20000030538A KR1020000011097A KR20000011097A KR20000030538A KR 20000030538 A KR20000030538 A KR 20000030538A KR 1020000011097 A KR1020000011097 A KR 1020000011097A KR 20000011097 A KR20000011097 A KR 20000011097A KR 20000030538 A KR20000030538 A KR 20000030538A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04B—TRANSMISSION
- H04B7/00—Radio transmission systems, i.e. using radiation field
- H04B7/24—Radio transmission systems, i.e. using radiation field for communication between two or more posts
- H04B7/26—Radio transmission systems, i.e. using radiation field for communication between two or more posts at least one of which is mobile
- H04B7/2643—Radio transmission systems, i.e. using radiation field for communication between two or more posts at least one of which is mobile using time-division multiple access [TDMA]
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
Abstract
Description
본 발명은 이동통신망을 통해 전달되는 광고이미지를 무선통신 단말기의 디스플레이 배경화면으로 저장시켜 사용자에게 노출되도록 함으로서 광고효과를 극대화할 수 있는 이동통신 단말기를 이용한 광고방법에 관한 것으로, 특히 광고이미지를 텍스트 또는 동영상 이미지와 같은 다양한 형태로 단말기의 디스플레이에 일부 또는 전부 광고 표시될 수 있도록 하여 광고주는 광고효과를 극대화시킬 수 있으면서 사용자인 소비자는 광고수신에 상응하는 광고수신료 지불 혜택을 제공받을 수 있는 무선통신 단말기를 이용한 광고방법에 관한 것이다.The present invention relates to an advertising method using a mobile communication terminal that can maximize the effect of advertising by storing the advertisement image transmitted through the mobile communication network as a display wallpaper of the wireless communication terminal to be exposed to the user, in particular the advertising image text In addition, by allowing the display of the terminal to be partially or fully displayed in various forms such as a video image, the advertiser can maximize the advertising effect while the user, the user, can receive the advertisement fee payment benefit corresponding to the advertisement reception. It relates to an advertising method using a terminal.
일반적으로 이동통신을 이용한 지금까지의 광고방식은 인터넷을 통한 이동통신 문자메시지를 이용한 문자광고시스템 구축과 함께, 일반 이동통신상에서 음성메시지를 이용한 음성광고시스템 구축을 통해 공통으로 사용하고 있는 문자메시지와 음성메시지를 이용하고 있다.In general, the advertisement methods using mobile communication have been commonly used by establishing a text advertisement system using a mobile communication text message through the Internet, and by using a voice advertisement system using a voice message in general mobile communication. You are using voice messages.
즉, 문자메시지나 음성메시지를 이용하여 각각의 통신회사 자체적으로 각종 정보서비스만을 하고 있는 실정이어서 통합적인 정보서비스가 될 수 없으며, 이는 개개 회원들의 정보취향에 맞는 정밀한 분석이 이루어지지 못한 일방적인 추측에 의한 구분되지 않은 광고 대상을 하고 있어, 광고효과가 불투명하고 정확한 타겟 마켓팅(Target Marketing)이 제대로 이루어질 수 없다는 문제점이 있었다.In other words, each communication company uses only various information services using text messages or voice messages, so it cannot be an integrated information service, which is a one-sided guess that has not made accurate analysis for each member's information taste. There is a problem that advertising targets are not distinguished by, the advertising effect is opaque and accurate target marketing can not be properly performed.
이에 본 발명은 이러한 사정을 감안하여 이동통신 단말기에 새로운 화면표시방식으로 광고 표현할 수 있도록 발명된 것으로, 이동통신망을 통해 전달되는 광고이미지를 텍스트 또는 동영상 이미지와 같은 다양한 형태로 단말기의 디스플레이에 일부 또는 전부 광고 표시될 수 있도록 하여 광고주는 광고효과를 극대화시킬 수 있으면서 사용자인 소비자는 광고수신에 상응하는 광고수신료 지불 혜택을 제공받을 수 있는 이동통신 단말기를 이용한 광고방법을 제공함에 그 목적이 있다.Accordingly, the present invention has been invented to represent an advertisement on a mobile communication terminal in a new screen display method, and the advertisement image transmitted through the mobile communication network may be partially or displayed on the display of the terminal in various forms such as a text or a video image. The purpose of the present invention is to provide an advertisement method using a mobile communication terminal in which the advertisement can be maximized by the advertiser so that the advertisement can be displayed while the user as the user can receive the advertisement fee payment benefit corresponding to the advertisement reception.
도 1은 본 발명에 의한 무선통신 단말기를 이용한 광고시스템 개요도.1 is a schematic diagram of an advertising system using a wireless communication terminal according to the present invention.
도 2는 본 발명의 무선통신 단말기를 이용한 광고시스템 기능적 구조도.2 is a functional structural diagram of an advertising system using a wireless communication terminal of the present invention.
도 3은 본 발명에 의한 무선통신 단말기를 이용한 광고방법 단계도.3 is an advertisement method step using a wireless communication terminal according to the present invention.
도 4a와 도 4b는 본 발명에 의한 무선통신 단말기를 이용한 광고방법의 서비스가입단계 흐름도.4A and 4B are flowcharts illustrating a service subscription step of an advertisement method using a wireless communication terminal according to the present invention.
도 5a와 도 5b는 본 발명에 의한 무선통신 단말기를 이용한 광고방법의 광고신청단계 흐름도.5A and 5B are flowcharts of an advertisement application step of an advertisement method using a wireless communication terminal according to the present invention.
도 6a와 도 6b는 본 발명에 의한 무선통신 단말기를 이용한 광고방법의 광고발송단계와 광고비정산단계 흐름도.6A and 6B are flowcharts illustrating an advertisement sending step and an advertisement non-billing step of the advertisement method using the wireless communication terminal according to the present invention.
도 7a 내지 도 7d는 본 발명에 의한 무선통신 단말기를 이용한 광고방법의 광고수신저장단계를 통해 사용자 단말기의 디스플레이에 표시된 광고화면 예시도.7A to 7D are exemplary views of an advertisement screen displayed on a display of a user terminal through an advertisement reception storing step of an advertisement method using a wireless communication terminal according to the present invention.
도 8a와 도 8b는 본 발명에 의한 무선통신 단말기를 이용한 광고방법의 수신료지불단계 흐름도.8a and 8b is a flowchart of a payment fee payment step of an advertisement method using a wireless communication terminal according to the present invention.
* 도면의 주요부분에 대한 부호의 설명 *Explanation of symbols on the main parts of the drawings
A : 이동통신 단말기 B : 이동통신망A: mobile communication terminal B: mobile communication network
C : 웹사이트 D : 애플리케이션서버C: Website D: Application Server
E : 데이터베이스서버 S1 : 서비스가입단계E: Database Server S1: Service Subscription Stage
S2 : 광고신청단계 S3 : 광고발송단계S2: Advertising application step S3: Advertising sending step
S4 : 광고수신저장단계 S5 : 수신료지불단계S4: storage step for receiving advertisement S5: payment stage for subscription fee
S6 : 광고비정산단계S6: Advertising Cost Settlement Step
상기의 목적을 달성하기 위한 본 발명의 이동통신 단말기를 이용한 광고방법은, 소비자인 사용자가 웹사이트에 접속해서 회원가입 메뉴를 통해 개인정보를 입력하고 광고발송에 동의하여 회원가입을 인증받는 서비스가입단계와, 광고주가 웹사이트에 접속해서 광고타겟 조건을 지정 또는 유무선통신으로 광고 문의한 후에 광고대상 규모 및 지불비용 확인하고 광고 및 광고조건을 신청하는 광고신청단계와, 중개자가 광고이미지를 작성 입력하여 광고대상을 추출하고 이동통신망을 통해 광고를 발송하는 광고발송단계와, 광고 수신한 단말기가 광고메시지를 배경화면에 저장하는 광고수신저장단계와, 중개자가 광고 수신에 대한 대가로 적립금 또는 통화요금 감면을 통한 광고수신료를 사용자에게 지불하는 수신료지불단계를 포함하여 이루어진 것을 특징으로 한다.Advertising method using a mobile communication terminal of the present invention for achieving the above object, a user who is a consumer access to the website to enter the personal information through the membership registration menu and agree to send out the service to authenticate the membership registration Step, the advertiser accesses the website to specify the advertising target conditions or contact the ad via wired or wireless communication, the advertising application stage to check the target size and payment costs, and apply for advertising and advertising conditions, and the broker writes the advertisement image Advertisement sending step of extracting the advertisement target and sending the advertisement through the mobile communication network, and the advertisement receiving storage step of the terminal receiving the advertisement to store the advertising message in the background, and the broker reserves or reserves in exchange for receiving the advertisement It includes the payment fee payment step of paying the user the advertising fee through reduction of taxes. It characterized.
아울러, 상기 서비스가입단계는 HTTP/CGI를 이용하여 인터넷을 통한 서비스 가입과, WAP/CGI를 이용하여 단말기를 이용한 서비스 가입과, HTTP/CGI 및 WAP Push/SMS 및 CGI을 동시에 이용한 인터넷과 단말기를 이용한 서비스 가입으로 이루어진 것을 특징으로 한다.In addition, the service subscription step is a service subscription through the Internet using HTTP / CGI, a service subscription using the terminal using WAP / CGI, and the Internet and the terminal using the HTTP / CGI and WAP Push / SMS and CGI at the same time Characterized in that consisting of the service subscription used.
또한, 상기 광고신청단계는 광고주의 광고타겟층을 추출하기 위한 광고대상 검색으로 데이터베이스서버를 이용하는 것을 특징으로 한다.In addition, the advertisement application step is characterized in that using the database server to search the target advertising target to extract the advertiser's target audience.
또한, 상기 광고발송단계는 SS7 프로토콜을 이용한 데이터 전송방식, WAP 프로토콜이 정의한 푸시방식, WAP 이외의 무선인터넷에서 정의한 푸시방식, 풀방식을 이용한 다운로드 후의 저장방식을 사용하는 것을 특징으로 한다.In addition, the advertisement sending step is characterized by using a data transmission method using the SS7 protocol, a push method defined by the WAP protocol, a push method defined by the wireless Internet other than WAP, and a download method using a pull method.
또한, 상기 광고수신저장단계는 이동통신망의 트래픽을 줄일 수 있도록 압축된 텍스트 또는 이미지 형태의 광고메시지로 전송되고, 광고메시지를 받은 단말기(A)는 압축 해제된 형태로 디스플레이에 저장되는 것을 특징으로 한다.In addition, the advertisement receiving storage step is transmitted as an advertisement message in the form of a compressed text or image to reduce the traffic of the mobile communication network, and the terminal A receiving the advertisement message is stored in the decompressed form on the display do.
특히, 상기 광고수신저장단계는 표준으로 정의된 이미지 포맷을 통해 이미지, 동영상 표준으로 정의된 이미지 포맷을 통해 동영상, 단말기 소프트웨어를 이용한 연속화면의 동영상, 그밖에 Hexa코드를 이용하여 단말기의 디스플레이에 일부 또는 전부로 광고 표시되는 것을 특징으로 한다.In particular, the advertisement receiving and storing step is an image through an image format defined by a standard, a video through an image format defined by a video standard, a video of a continuous screen using a terminal software, or a part of the display of the terminal using a Hexa code. It is characterized by displaying the advertisement as a whole.
이하, 본 발명에 따른 이동통신 단말기를 이용한 광고방법의 바람직한 일 실시예를 첨부된 예시도면을 참조하여 상세히 설명하고자 한다.Hereinafter, a preferred embodiment of an advertisement method using a mobile communication terminal according to the present invention will be described in detail with reference to the accompanying drawings.
도 1은 본 발명에 의한 무선통신 단말기를 이용한 광고시스템 개요를 도시한 것이고, 도 2는 본 발명의 무선통신 단말기를 이용한 광고시스템 기능적 구조를 도시한 것이며, 도 3은 본 발명에 의한 무선통신 단말기를 이용한 광고방법 단계를 도시한 것이다.1 shows an overview of an advertising system using a wireless communication terminal according to the present invention, Figure 2 shows a functional structure of the advertising system using a wireless communication terminal of the present invention, Figure 3 is a wireless communication terminal according to the present invention It shows an advertising method step using.
도면에서 보는 바와같이, 본 발명에 따라 무선통신 단말기(A)의 디스플레이에 이동통신망(B)을 통해 전달되는 광고이미지가 무선통신 단말기(A)의 디스플레이 배경화면으로 저장되어 사용자에게 노출되도록 함으로서 광고효과를 극대화할 수 있도록 무선통신 단말기를 이용한 광고시스템이 이루어진다.As shown in the figure, the advertisement image transmitted through the mobile communication network (B) on the display of the wireless communication terminal (A) according to the invention is stored as a display wallpaper of the wireless communication terminal (A) to be exposed to the user by advertising Advertisement system using wireless communication terminal is made to maximize effect.
우선, 사용자인 소비자가 무선통신 단말기(A)나 인터넷을 통해 중개자의 웹사이트(C)에 접속하여 회원가입하고, 웹사이트(C)의 회원가입메뉴를 선택해서 인적사항 및 희망정보를 입력하면, 웹사이트의 데이터베이스서버(E)에 개인정보가 입력 제공되면서 네크워크망(B)을 통한 광고 발송에 동의하는 가입 인증을 받는 서비스가입단계(S1)가 이루어진다.First, a consumer, a user, accesses a member's website (C) through a wireless communication terminal (A) or the Internet and registers, selects a member registration menu of the website (C), and inputs personal information and desired information. The service subscription step (S1) is performed to receive subscription authentication to agree to send advertisements through the network (B) while providing personal information to the database server (E) of the website.
아울러, 상기 서비스가입단계는 도 4a 및 도 4b에서 보는 바와같이 사용자가 인터넷 또는 단말기(A)를 통한 가입과 함께, 인터넷과 단말기(A)를 통한 가입으로 이루어질 수 있으며, 특히 인터넷과 단말기(A)를 통한 가입에서는 웹사이트(C)에 개인정보가 제공되면 단말기(A)를 통해 가입확인 메시지가 발송되어 진다.In addition, the service subscription step, as shown in Figures 4a and 4b, the user can be made up with the subscription via the Internet or the terminal (A), in addition to the subscription via the Internet or the terminal (A), in particular the Internet and the terminal (A) In the subscription through), when personal information is provided to the website (C), a subscription confirmation message is sent through the terminal (A).
또한, 상기 서비스가입단계(S1)에서는 인터넷을 통한 가입의 경우에 HTTP/CGI(Hyper Text Transfer Protocol / Common Gateway Interface)를 이용하여 광고서비스 가입할 수 있고, 단말기(A)를 이용하는 경우에는 WAP/CGI( Wireless Application Protocol / Common Gateway Interface)를 이용하여 광고서비스 가입하할 수 있으며, 인터넷과 단말기(A)를 함께 이용하는 경우에는 HTTP/CGI 및 WAP/CGI을 동시에 이용하여 광고서비스 가입할 수 있다.In addition, in the service subscription step (S1), in the case of subscribing via the Internet, the advertisement service can be subscribed using HTTP / CGI (Hyper Text Transfer Protocol / Common Gateway Interface), and in the case of using the terminal A, WAP / Advertising service can be subscribed using CGI (Wireless Application Protocol / Common Gateway Interface), and when using the Internet and the terminal A together, advertisement service can be subscribed using HTTP / CGI and WAP / CGI simultaneously.
특히, 상기 WAP은 무선통신망(B)상에서 동작하는 애플리케이션과 광고서비스를 개발하는 데 있어서 유용하며, SMS(Short Message Service)는 이동전화 가입자들 간이나 PC통신 및 인터넷과 이동전화 가입자들 간에 짧은 문자메시지를 주고받을 수 있는 단문메시지서비스이고, SS7(Sygnaling System 7)은 현재의 커뮤니케이션 요구사항을 손쉽게 조절하고 미래의 새로운 애플리케이션의 확장을 수용할 수 있는 신뢰성있는 아키텍처 프로토콜(Architecture Protocol)이다.In particular, the WAP is useful for developing applications and advertisement services that operate on a wireless communication network (B), and the SMS (Short Message Service) is a short text message between mobile phone subscribers or between PC communication and the Internet and mobile phone subscribers. Short message service for sending and receiving messages, and Cygnaling System 7 (SS7) is a reliable architecture protocol that can easily adjust current communication requirements and accommodate the expansion of new applications in the future.
그리고 도 5a에서 보는 바와같이, 광고주가 인터넷을 이용하여 웹사이트(C)에 접속해서 광고타겟 조건을 지정하고, 광고대상 규모 및 지불비용 확인하여 광고 및 광고조건을 신청하고 광고비를 지불하여 광고 신청하는 온라인(On-line) 광고신청단계(S2)가 이루어진다.And as shown in Figure 5a, the advertiser connects to the website (C) using the Internet to specify the advertising target conditions, confirm the target size and payment costs to apply for advertising and advertising conditions and pay advertising costs to apply for advertising The online (On-line) advertising application step (S2) is made.
아울러 상기 광고신청단계(S2)는 도 5b에서 보는 바와같이, 광고주가 인터넷을 이용하여 인터넷에 접속하지 않고 전화나 FAX와 같은 유무선통신을 이용하여 광고 문의한 다음, 광고대상의 규모 및 지불비용을 확인하고 광고 및 광고조건을 신청하면서 광고비를 지불하는 오프라인(Off-line)으로 광고신청단계(S2)가 이루어질 수도 있다.In addition, the advertisement application step (S2), as shown in Figure 5b, the advertiser does not access the Internet using the Internet using the wired or wireless communication such as telephone or fax, and then the size of the advertisement target and payment costs Advertisement application step (S2) may be made offline to check and apply for advertising and advertising conditions while paying advertising costs.
또한, 상기 광고신청단계(S2)에서는 광고주의 광고타겟층을 추출하기 위한 광고대상 검색으로 고객자원(Customer Resource), 서비스자원(Service Resource), 시스템자원(System Resource), 광고자원(Advertisement) 등으로 구성되는 데이터베이스서버(E)를 이용하게 된다.In the advertisement application step (S2), the advertisement target search for extracting the advertiser's advertisement target layer may be performed as a customer resource, a service resource, a system resource, an advertisement resource, or the like. The database server E is configured.
그리고 도 6a에서 보는 바와같이, 중개자가 광고이미지를 작성 입력하여 광고대상을 추출하고 이동통신망(B)을 통해 광고를 발송하는 광고발송단계(S3)가 이루어진다.As shown in FIG. 6A, an advertisement sending step S3 is performed in which an intermediary creates and inputs an advertisement image to extract an advertisement target and sends an advertisement through the mobile communication network B.
상기 광고발송단계(S3)에서는 SS7 프로토콜을 이용한 데이터 전송방식이나 WAP 프로토콜이 정의한 푸시(Push)방식을 사용하거나, 또는 WAP 이외의 무선인터넷에서 정의한 푸시방식이나 풀(Pull)방식을 이용한 다운로드(Download) 후의 저장방식을 사용하게 된다.In the advertisement sending step (S3), a data transmission method using the SS7 protocol or a push method defined by the WAP protocol is used, or a download method using a push method or a pull method defined by the wireless Internet other than WAP is used. Will be used afterwards.
그리고, 광고 수신한 단말기(A)가 광고메시지를 배경화면에 저장하는 광고수신저장단계(S4)가 이루어진다.In addition, an advertisement receiving storage step (S4) is performed in which the terminal A receiving the advertisement stores the advertisement message in the background screen.
상기 광고수신저장단계(S4)에서는 이동통신망(B)의 트래픽(Traffic)을 줄이기 위한 압축기술로 압축된 텍스트 또는 이미지 형태의 광고메시지로 전송되고, 광고메시지를 받은 단말기(A)는 압축을 해제한 형태로 디스플레이에 저장되며, 경우에 따라서는 기존의 텍스트 혹은 이미지 형태로도 광고 저장될 수 있다.In the advertisement receiving storage step (S4) is transmitted as an advertisement message in the form of a text or image compressed by a compression technique for reducing the traffic of the mobile communication network (B), the terminal (A) receiving the advertisement message is decompressed In one form, the display is stored in the display, and in some cases, the advertisement may be stored in the form of an existing text or image.
또한, 상기 광고수신저장단계(S4)는 표준으로 정의된 이미지 포맷을 통해 이미지, 동영상 표준으로 정의된 이미지 포맷을 통해 동영상, 단말기 소프트웨어를 이용한 연속화면의 동영상, 그밖에 헥사코드(Hexa Code)를 이용하여 단말기(A)의 디스플레이에 일부 또는 전부로 광고 표시된다.In addition, the advertisement receiving storage step (S4) is an image through an image format defined as a standard, a video through an image format defined as a video standard, a continuous screen video using terminal software, and other hexa code (Hexa Code) using Part or all of the advertisement is displayed on the display of the terminal (A).
즉, 도 7a 내지 도 7d에서 보는 바와같이 정지화면을 이용한 광고, 동영상 배너(Banner)를 이용한 광고, 디스플레이의 일부를 이용한 광고, 컬러액정 등을 이용한 배너광고 등을 단말기(A)의 디스플레이에 다양한 된 컨텐츠(Contents)로 편리하게 표시할 수 있다.That is, as shown in FIGS. 7A to 7D, advertisements using still images, advertisements using a video banner (Banner), advertisements using a part of the display, banner advertisements using color liquid crystal, and the like are variously displayed on the display of the terminal A. FIG. The displayed contents can be conveniently displayed.
그리고, 중개자가 광고 수신에 대한 대가로 적립금 또는 통화요금 감면을 통한 광고수신료를 사용자에게 지불하는 수신료지불단계(S5)가 이루어진다.Subsequently, a license fee payment step (S5) in which the broker pays an advertisement fee through a reserve or a call charge reduction in exchange for receiving an advertisement is made.
즉, 도 8a 및 도 8b에서 보는 바와같이 사용자가 이동통신 단말기(A)를 통해 제공되는 광고를 일정시간 이상으로 보게되면, 광고 발송시에 요금 적립되어 확인된 적립금이 사용자의 계좌로 입금되는 적립금을 통한 광고수신료 지불과 함께, 광고 발송시의 로그기록을 통해 CDR(Call Detail Recoad)을 제작 발송하여 망사업자가 해당 무선통신망(B) 사용자의 망사용료 및 광고비 정산하는 통화요금 감면을 통한 광고수신료 지불이 이루어질 수 있다.That is, when the user sees the advertisement provided through the mobile communication terminal (A) for more than a predetermined time, as shown in Figure 8a and 8b, the reserve credited by the charge earned at the time of sending the advertisement is deposited into the user's account In addition to paying the advertising fee through the advertisement, the advertisement fee is reduced through the call charge reduction that the network operator calculates the network usage fee and the advertising cost of the user of the wireless communication network (B) by producing and sending CDR (Call Detail Recoad) through the log record when sending the advertisement. Payment can be made.
한편, 도 1 및 도 6b에서 보는 바와같이 웹사이트를 운영하는 중개자는 이동통신망(B)의 망사업자가 웹사이트(C)의 중개자에게 광고 발송을 회수 대사하여 망사용료를 지불하게 되는 광고정산단계(S6)가 이루어진다.Meanwhile, as shown in FIGS. 1 and 6B, an intermediary that operates a website has an advertisement settlement step in which a network operator of a mobile communication network (B) collects and sends out an advertisement to an intermediary of a website (C) and pays a network fee. S6 is made.
아울러, 본 발명의 무선통신 단말기를 이용한 광고시스템 기능적 구조에서 미설명한 애플리케이션서버(D)는 도면에 도시한 각종 인터페이스(Interface)나 구성요소(Component)로 이루어져 데이터베이스서버(E)에 연결된다.In addition, the application server (D), which is not described in the functional structure of the advertisement system using the wireless communication terminal of the present invention, is composed of various interfaces or components shown in the drawing and is connected to the database server E.
이상 설명한 바와 같이 본 발명에 따른 이동통신 단말기를 이용한 광고방법에 의하면, 광고이미지를 텍스트 또는 동영상 이미지와 같은 다양한 형태로 단말기의 디스플레이에 일부 또는 전부 광고 표시될 수 있도록 하여 광고주는 광고효과를 극대화시킬 수 있으면서 사용자인 소비자는 광고수신에 상응하는 광고수신료 지불 혜택을 제공받을 수 있다.As described above, according to the advertisement method using the mobile communication terminal according to the present invention, the advertiser can maximize the advertisement effect by allowing the advertisement image to be partially or fully displayed on the display of the terminal in various forms such as text or video image. As a user, the user can be provided with an advertisement fee payment benefit corresponding to the advertisement reception.
즉, 목표집단인 소비자 계층의 분포를 정확하게 산출하여 광고주가 원하는 정확한 표적매매(Tarket Marketing)이 가능하여, 이는 더욱 신속 정확한 광고효과 측정이 용이한 것과 같은 다양한 효과가 제공될 것으로 기대된다.In other words, by accurately calculating the distribution of the consumer group, which is a target group, the target marketing can be precisely desired by the advertiser, which is expected to provide various effects such as easy and accurate measurement of the advertising effect.
한편, 상술한 실시예에서는 본 발명의 바람직한 일실시로서 설명하였지만, 해당 기술분야의 숙련된 당업자는 특허청구범위에 기재된 본 발명의 기술사상 및 영역으로부터 벗어나지 않는 범위 내에서 발명을 다양하게 수정 및 변경시킬 수 있음을 이해할 수 있을 것이며, 특히 사용자인 소비자에게 제공되는 웹사이트로부터의 광고는 이동통신망을 통한 단말기 뿐만 아니라 웹사이트에 접속하는 소비자에게 전자우편으로도 제공될 수 있다.On the other hand, in the above-described embodiment has been described as a preferred embodiment of the present invention, those skilled in the art various modifications and changes to the invention within the scope not departing from the spirit and scope of the invention described in the claims It will be appreciated that the advertisements from the website provided to the consumer as a user may be provided by e-mail not only to the terminal via the mobile communication network but also to the consumer accessing the website.
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| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| KR100317341B1 (en) * | 1999-04-03 | 2001-12-22 | 정장호 | System for providing advertisement service in communication system and method for providing advertisement service using the same |
| KR19990078649A (en) * | 1999-07-21 | 1999-11-05 | 문일주 | Internet callback advertisement method using hand phone |
| KR19990078910A (en) * | 1999-08-19 | 1999-11-05 | 권창석 | An advertizing method for utilizing a portarble phone |
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2000
- 2000-03-06 KR KR1020000011097A patent/KR20000030538A/en not_active Application Discontinuation
- 2000-03-17 AU AU33337/00A patent/AU3333700A/en not_active Abandoned
- 2000-03-17 WO PCT/KR2000/000231 patent/WO2001071949A1/en active Application Filing
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Also Published As
| Publication number | Publication date |
|---|---|
| AU3333700A (en) | 2001-10-03 |
| WO2001071949A1 (en) | 2001-09-27 |
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