KR20000030538A - An advertisement method using mobile communication - Google Patents

An advertisement method using mobile communication Download PDF

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Publication number
KR20000030538A
KR20000030538A KR1020000011097A KR20000011097A KR20000030538A KR 20000030538 A KR20000030538 A KR 20000030538A KR 1020000011097 A KR1020000011097 A KR 1020000011097A KR 20000011097 A KR20000011097 A KR 20000011097A KR 20000030538 A KR20000030538 A KR 20000030538A
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South Korea
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advertising
advertisement
method
terminal
mobile communication
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KR1020000011097A
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Korean (ko)
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배준현
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이만찬
비아이컨설팅 주식회사
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Publication of KR20000030538A publication Critical patent/KR20000030538A/en

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    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04BTRANSMISSION
    • H04B7/00Radio transmission systems, i.e. using radiation field
    • H04B7/24Radio transmission systems, i.e. using radiation field for communication between two or more posts
    • H04B7/26Radio transmission systems, i.e. using radiation field for communication between two or more posts at least one of which is mobile
    • H04B7/2643Radio transmission systems, i.e. using radiation field for communication between two or more posts at least one of which is mobile using time-division multiple access [TDMA]
    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination

Abstract

PURPOSE: An advertisement method is provided to display various types of advertisement objects, such as an image, a text, a moving picture, on an LCD of a mobile terminal. CONSTITUTION: The advertisement method comprises steps of a user's accessing a web site, filling a personal information in a member subscription menu, agreeing to an advertisement transmission to the mobile terminal of the subscriber, and receiving an approval result(S1), an advertisement offerer's accessing the web site, convicting advertisement conditions such as an advertisement target and expense, and specifying the conditions(S2), a broker's producing advertisement image, extracting advertisement target, and sending the advertisement images to the extracted mobile subscribers(S3), the mobile terminal's receiving and displaying the images(S4), and the broker's paying the designated advertisement receiving cost for the members by accumulating the cost of reducing a fee of the telephone call.

Description

이동통신 단말기를 이용한 광고방법{An advertisement method using mobile communication} An advertisement method using mobile advertisement method {} communication using a mobile communication terminal

본 발명은 이동통신망을 통해 전달되는 광고이미지를 무선통신 단말기의 디스플레이 배경화면으로 저장시켜 사용자에게 노출되도록 함으로서 광고효과를 극대화할 수 있는 이동통신 단말기를 이용한 광고방법에 관한 것으로, 특히 광고이미지를 텍스트 또는 동영상 이미지와 같은 다양한 형태로 단말기의 디스플레이에 일부 또는 전부 광고 표시될 수 있도록 하여 광고주는 광고효과를 극대화시킬 수 있으면서 사용자인 소비자는 광고수신에 상응하는 광고수신료 지불 혜택을 제공받을 수 있는 무선통신 단말기를 이용한 광고방법에 관한 것이다. The invention Text, especially of advertising images to be of the advertisement image to be transmitted through the mobile communication network, the method of advertising using a mobile communication terminal that can maximize the advertising effect by that user exposure to store the display background screen of the wireless communication device or various forms by advertisers to be displayed, some or all advertising on the display of the handset is being able to maximize the advertising effect consumer users, such as video images wireless communications can be provided with the corresponding ad subscription to pay benefits to an ad received It relates to a method of advertising using the terminal.

일반적으로 이동통신을 이용한 지금까지의 광고방식은 인터넷을 통한 이동통신 문자메시지를 이용한 문자광고시스템 구축과 함께, 일반 이동통신상에서 음성메시지를 이용한 음성광고시스템 구축을 통해 공통으로 사용하고 있는 문자메시지와 음성메시지를 이용하고 있다. Typically Now advertising approach to using the mobile communication with building text ads system using mobile text messages through the Internet, commonly used by building voice advertising system using a voice message on the normal mobile communication and text messages and and using a voice message.

즉, 문자메시지나 음성메시지를 이용하여 각각의 통신회사 자체적으로 각종 정보서비스만을 하고 있는 실정이어서 통합적인 정보서비스가 될 수 없으며, 이는 개개 회원들의 정보취향에 맞는 정밀한 분석이 이루어지지 못한 일방적인 추측에 의한 구분되지 않은 광고 대상을 하고 있어, 광고효과가 불투명하고 정확한 타겟 마켓팅(Target Marketing)이 제대로 이루어질 수 없다는 문제점이 있었다. In other words, using text or voice message can not be a situation then integrated information service that only a variety of information services to each of the telephone company itself, which is one-sided speculation could be made a detailed analysis for the information preferences of individual members I'm not delimited on the subject of advertising, there is a problem that the effect of the ad (target Marketing) transparent and accurate target marketing can be done properly.

이에 본 발명은 이러한 사정을 감안하여 이동통신 단말기에 새로운 화면표시방식으로 광고 표현할 수 있도록 발명된 것으로, 이동통신망을 통해 전달되는 광고이미지를 텍스트 또는 동영상 이미지와 같은 다양한 형태로 단말기의 디스플레이에 일부 또는 전부 광고 표시될 수 있도록 하여 광고주는 광고효과를 극대화시킬 수 있으면서 사용자인 소비자는 광고수신에 상응하는 광고수신료 지불 혜택을 제공받을 수 있는 이동통신 단말기를 이용한 광고방법을 제공함에 그 목적이 있다. The present invention has been invented in view of the above circumstances to express ad in a new screen display system for a mobile communication terminal, part of the advertising image to be transmitted through the mobile communication network on the device display in various forms, such as text or video image, or advertisers, so all may see ads while consumers can maximize the effectiveness of your ad has the purpose to provide a method of advertising using a mobile communication terminal that can receive a license fee to pay benefits corresponding ad in the ad receives.

도 1은 본 발명에 의한 무선통신 단말기를 이용한 광고시스템 개요도. 1 is a system overview advertising using radio communication terminal according to the present invention.

도 2는 본 발명의 무선통신 단말기를 이용한 광고시스템 기능적 구조도. Figure 2 is a functional structure of the advertising system using the wireless communication terminal of the present invention.

도 3은 본 발명에 의한 무선통신 단말기를 이용한 광고방법 단계도. 3 is an advertising method steps using a wireless communication terminal according to the present invention.

도 4a와 도 4b는 본 발명에 의한 무선통신 단말기를 이용한 광고방법의 서비스가입단계 흐름도. Figure 4a and Figure 4b is a flow diagram of the service subscription step advertising method using a wireless communication terminal according to the present invention.

도 5a와 도 5b는 본 발명에 의한 무선통신 단말기를 이용한 광고방법의 광고신청단계 흐름도. Figure 5a and Figure 5b advertising application stage flow chart of the method of advertising using radio communication terminal according to the present invention.

도 6a와 도 6b는 본 발명에 의한 무선통신 단말기를 이용한 광고방법의 광고발송단계와 광고비정산단계 흐름도. Figure 6a and Figure 6b ad sending step and costs settlement step flow chart of a method of advertising using radio communication terminal according to the present invention.

도 7a 내지 도 7d는 본 발명에 의한 무선통신 단말기를 이용한 광고방법의 광고수신저장단계를 통해 사용자 단말기의 디스플레이에 표시된 광고화면 예시도. Figures 7a to 7d is an illustrative advertisement screen is displayed on the display of the user terminal receiving the advertisement storage step of advertising method using a wireless communication terminal according to the present invention.

도 8a와 도 8b는 본 발명에 의한 무선통신 단말기를 이용한 광고방법의 수신료지불단계 흐름도. Figure 8a and Figure 8b is a flow chart of the license fee payment step advertising method using a wireless communication terminal according to the present invention.

* 도면의 주요부분에 대한 부호의 설명 * * Description of the Related Art *

A : 이동통신 단말기 B : 이동통신망 A: the mobile communication terminal B: the mobile communication network

C : 웹사이트 D : 애플리케이션서버 C: Web site D: Application Servers

E : 데이터베이스서버 S1 : 서비스가입단계 E: database server S1: Step Up Service

S2 : 광고신청단계 S3 : 광고발송단계 S2: Advertise with us step S3: Advertising shipment stage

S4 : 광고수신저장단계 S5 : 수신료지불단계 S4: Ad Save receiving step S5: Step subscription payment

S6 : 광고비정산단계 S6: Step settlement costs

상기의 목적을 달성하기 위한 본 발명의 이동통신 단말기를 이용한 광고방법은, 소비자인 사용자가 웹사이트에 접속해서 회원가입 메뉴를 통해 개인정보를 입력하고 광고발송에 동의하여 회원가입을 인증받는 서비스가입단계와, 광고주가 웹사이트에 접속해서 광고타겟 조건을 지정 또는 유무선통신으로 광고 문의한 후에 광고대상 규모 및 지불비용 확인하고 광고 및 광고조건을 신청하는 광고신청단계와, 중개자가 광고이미지를 작성 입력하여 광고대상을 추출하고 이동통신망을 통해 광고를 발송하는 광고발송단계와, 광고 수신한 단말기가 광고메시지를 배경화면에 저장하는 광고수신저장단계와, 중개자가 광고 수신에 대한 대가로 적립금 또는 통화요금 감면을 통한 광고수신료를 사용자에게 지불하는 수신료지불단계를 포함하여 이루어진 것 Advertising method using a mobile communication terminal of the present invention for achieving the above objective is, that takes consumer users access the Web site through the Register menu, enter your personal information and verify the membership to agree to Ad sending service subscription steps and entered the advertiser after consulting advertising specified or fixed and mobile ad target conditions by accessing the web site, verify the advertised size and pay costs and advertising application step to apply the ad and its conditions, and vehicle creates an ad image and ad sending step of extracting the advertisement target, and sending the ad over a mobile communication network, and ad receiving a storage step of storing the advertisement received terminal advertisement message background on the screen, the vehicle is reserve in exchange for advertising received or calls steps will be made, including the license fee paid for the license fee paid advertising through a relief to users 특징으로 한다. It characterized.

아울러, 상기 서비스가입단계는 HTTP/CGI를 이용하여 인터넷을 통한 서비스 가입과, WAP/CGI를 이용하여 단말기를 이용한 서비스 가입과, HTTP/CGI 및 WAP Push/SMS 및 CGI을 동시에 이용한 인터넷과 단말기를 이용한 서비스 가입으로 이루어진 것을 특징으로 한다. In addition, the service subscription step is the Internet and the terminal using the HTTP / CGI using the using the terminal using the service subscription from the Internet, WAP / CGI service subscription and, HTTP / CGI and WAP Push / SMS and CGI simultaneously It using characterized by being a service subscription.

또한, 상기 광고신청단계는 광고주의 광고타겟층을 추출하기 위한 광고대상 검색으로 데이터베이스서버를 이용하는 것을 특징으로 한다. In addition, the advertisement application stage is characterized by using the database server as advertised Search for extracting the target audience for advertisers.

또한, 상기 광고발송단계는 SS7 프로토콜을 이용한 데이터 전송방식, WAP 프로토콜이 정의한 푸시방식, WAP 이외의 무선인터넷에서 정의한 푸시방식, 풀방식을 이용한 다운로드 후의 저장방식을 사용하는 것을 특징으로 한다. In addition, the advertisement sending step is characterized by using a data transmission method using the SS7 protocol, and push the WAP protocol defined manner, the push-defined wireless Internet other than the WAP system, to download after the storage method using the pull method.

또한, 상기 광고수신저장단계는 이동통신망의 트래픽을 줄일 수 있도록 압축된 텍스트 또는 이미지 형태의 광고메시지로 전송되고, 광고메시지를 받은 단말기(A)는 압축 해제된 형태로 디스플레이에 저장되는 것을 특징으로 한다. Further, it characterized in that the advertisement receives a storage step is transmitted to the compressed text or image form to reduce the traffic of the mobile communication network, advertising messages, and that the terminal (A) receiving the advertising message is stored in the display in uncompressed form do.

특히, 상기 광고수신저장단계는 표준으로 정의된 이미지 포맷을 통해 이미지, 동영상 표준으로 정의된 이미지 포맷을 통해 동영상, 단말기 소프트웨어를 이용한 연속화면의 동영상, 그밖에 Hexa코드를 이용하여 단말기의 디스플레이에 일부 또는 전부로 광고 표시되는 것을 특징으로 한다. In particular, the advertisement received storage step image based on the image format defined as the standard of the continuous display video using the video, the terminal software through the image format defined in the video standard, else using the Hexa Code part or on the display of the terminal characterized in that the display advertising in all.

이하, 본 발명에 따른 이동통신 단말기를 이용한 광고방법의 바람직한 일 실시예를 첨부된 예시도면을 참조하여 상세히 설명하고자 한다. With reference to the illustrative accompanying drawings, the preferred embodiment of the method of advertising using a mobile communication terminal according to the present invention will be described in detail.

도 1은 본 발명에 의한 무선통신 단말기를 이용한 광고시스템 개요를 도시한 것이고, 도 2는 본 발명의 무선통신 단말기를 이용한 광고시스템 기능적 구조를 도시한 것이며, 도 3은 본 발명에 의한 무선통신 단말기를 이용한 광고방법 단계를 도시한 것이다. Figure 1 is an exemplary diagram of an advertising system overview using a wireless communication terminal according to the present invention, Figure 2 is a simplified showing an advertisement system functional structure using a wireless communication terminal of the present invention, Figure 3 is a wireless communication terminal according to the present invention a is an advertising method steps illustrated by.

도면에서 보는 바와같이, 본 발명에 따라 무선통신 단말기(A)의 디스플레이에 이동통신망(B)을 통해 전달되는 광고이미지가 무선통신 단말기(A)의 디스플레이 배경화면으로 저장되어 사용자에게 노출되도록 함으로서 광고효과를 극대화할 수 있도록 무선통신 단말기를 이용한 광고시스템이 이루어진다. As shown in the figure, by that the according to the invention advertising image transmitted through the mobile communication network (B) on the display of the wireless communication terminal (A) is stored as the display background screen of the wireless communication terminal (A) exposed to the user ad to maximize the effectiveness is made as an advertising system using the radio communication terminal.

우선, 사용자인 소비자가 무선통신 단말기(A)나 인터넷을 통해 중개자의 웹사이트(C)에 접속하여 회원가입하고, 웹사이트(C)의 회원가입메뉴를 선택해서 인적사항 및 희망정보를 입력하면, 웹사이트의 데이터베이스서버(E)에 개인정보가 입력 제공되면서 네크워크망(B)을 통한 광고 발송에 동의하는 가입 인증을 받는 서비스가입단계(S1)가 이루어진다. First, if the user is a consumer choose the Register menu in the wireless communication terminal (A) and on the website (C) of the vehicle via the Internet by registering to the website (C) to enter the personal details and application information , it consists of a database server (E) as the personal information to provide input to the network network (B) receiving a service subscription subscription certificates (S1) to agree to an ad sent through the website.

아울러, 상기 서비스가입단계는 도 4a 및 도 4b에서 보는 바와같이 사용자가 인터넷 또는 단말기(A)를 통한 가입과 함께, 인터넷과 단말기(A)를 통한 가입으로 이루어질 수 있으며, 특히 인터넷과 단말기(A)를 통한 가입에서는 웹사이트(C)에 개인정보가 제공되면 단말기(A)를 통해 가입확인 메시지가 발송되어 진다. In addition, the service subscription step with a subscription with the user and the Internet, or a terminal (A), as shown in Figures 4a and 4b, may be made to the subscriber through the Internet and the terminal (A), in particular the Internet, and the terminal (A in) Sign up through a subscription confirmation message through the terminal (a) When personal information is provided on the website (C) it is been sent.

또한, 상기 서비스가입단계(S1)에서는 인터넷을 통한 가입의 경우에 HTTP/CGI(Hyper Text Transfer Protocol / Common Gateway Interface)를 이용하여 광고서비스 가입할 수 있고, 단말기(A)를 이용하는 경우에는 WAP/CGI( Wireless Application Protocol / Common Gateway Interface)를 이용하여 광고서비스 가입하할 수 있으며, 인터넷과 단말기(A)를 함께 이용하는 경우에는 HTTP/CGI 및 WAP/CGI을 동시에 이용하여 광고서비스 가입할 수 있다. In addition, the subscription phase (S1) in the can by using the HTTP / CGI (Hyper Text Transfer Protocol / Common Gateway Interface) in the case of a subscription through the Internet to join advertising, when a terminal (A), WAP / you can to join advertising services using the CGI (Wireless Application Protocol / Common Gateway Interface) and, if used with the Internet and the terminal (a), can join advertising services using HTTP / CGI and WAP / CGI at the same time.

특히, 상기 WAP은 무선통신망(B)상에서 동작하는 애플리케이션과 광고서비스를 개발하는 데 있어서 유용하며, SMS(Short Message Service)는 이동전화 가입자들 간이나 PC통신 및 인터넷과 이동전화 가입자들 간에 짧은 문자메시지를 주고받을 수 있는 단문메시지서비스이고, SS7(Sygnaling System 7)은 현재의 커뮤니케이션 요구사항을 손쉽게 조절하고 미래의 새로운 애플리케이션의 확장을 수용할 수 있는 신뢰성있는 아키텍처 프로토콜(Architecture Protocol)이다. In particular, the WAP is useful in developing applications and ad service operating on a wireless communication network (B), SMS (Short Message Service) is a mobile telephone subscribers or between a PC communication and short text between the Internet and the mobile subscriber and can send and receive SMS messages, SS7 (Sygnaling System 7) is easily adjusted to meet today's communications needs and reliable protocol architecture (architecture protocol), which can accommodate expansion of new applications in the future.

그리고 도 5a에서 보는 바와같이, 광고주가 인터넷을 이용하여 웹사이트(C)에 접속해서 광고타겟 조건을 지정하고, 광고대상 규모 및 지불비용 확인하여 광고 및 광고조건을 신청하고 광고비를 지불하여 광고 신청하는 온라인(On-line) 광고신청단계(S2)가 이루어진다. And, as shown in Fig. 5a, by advertisers on the website (C) using the Internet specify ad target conditions and check the advertised size and pay the cost to apply for the ad and its conditions and to pay the costs Advertise with us online (On-line) advertising application stage (S2) is made of.

아울러 상기 광고신청단계(S2)는 도 5b에서 보는 바와같이, 광고주가 인터넷을 이용하여 인터넷에 접속하지 않고 전화나 FAX와 같은 유무선통신을 이용하여 광고 문의한 다음, 광고대상의 규모 및 지불비용을 확인하고 광고 및 광고조건을 신청하면서 광고비를 지불하는 오프라인(Off-line)으로 광고신청단계(S2)가 이루어질 수도 있다. In addition, the advertising application step (S2), as shown in Figure 5b, the advertiser contact advertisement using a wired and wireless communications, such as telephone and FAX without connecting to the Internet using the Internet, and then, the advertised size, and fee- OK, that may be made offline (Off-line) for advertising application stage (S2) to pay the costs as applied for advertising and advertising conditions.

또한, 상기 광고신청단계(S2)에서는 광고주의 광고타겟층을 추출하기 위한 광고대상 검색으로 고객자원(Customer Resource), 서비스자원(Service Resource), 시스템자원(System Resource), 광고자원(Advertisement) 등으로 구성되는 데이터베이스서버(E)를 이용하게 된다. In addition, the advertisement application stage (S2) (Customer Resource) Customer resources advertised Search for extracting the advertiser target audience The service resource (Service Resource), system resources (System Resource), advertising resources (Advertisement) etc. It is using the database server (E) to be configured.

그리고 도 6a에서 보는 바와같이, 중개자가 광고이미지를 작성 입력하여 광고대상을 추출하고 이동통신망(B)을 통해 광고를 발송하는 광고발송단계(S3)가 이루어진다. Then, as shown in FIG. 6a, the vehicle is made to enter the right image to extract the advertising target, and advertising Advertising sending step of sending the ad over a mobile communication network (B) (S3).

상기 광고발송단계(S3)에서는 SS7 프로토콜을 이용한 데이터 전송방식이나 WAP 프로토콜이 정의한 푸시(Push)방식을 사용하거나, 또는 WAP 이외의 무선인터넷에서 정의한 푸시방식이나 풀(Pull)방식을 이용한 다운로드(Download) 후의 저장방식을 사용하게 된다. The ad sending step (S3) in the download using the data transmission method or push the WAP protocol defined (Push) method using SS7 protocol, or using a push method or a pull (Pull) method defined in the Wi-Fi than WAP (Download ) it is used after the storage.

그리고, 광고 수신한 단말기(A)가 광고메시지를 배경화면에 저장하는 광고수신저장단계(S4)가 이루어진다. Then, the advertisement receives a terminal (A) is made of an advertisement reception storing step (S4) for storing advertising messages on the background screen.

상기 광고수신저장단계(S4)에서는 이동통신망(B)의 트래픽(Traffic)을 줄이기 위한 압축기술로 압축된 텍스트 또는 이미지 형태의 광고메시지로 전송되고, 광고메시지를 받은 단말기(A)는 압축을 해제한 형태로 디스플레이에 저장되며, 경우에 따라서는 기존의 텍스트 혹은 이미지 형태로도 광고 저장될 수 있다. The advertisement reception storing step (S4) In is transmitted to a text or advertising messages in the form of images compressed in the compression techniques to reduce traffic (Traffic) in a mobile communication network (B), the terminal (A) receiving the advertising message is to extract It is stored in the display as a form, as the case may be also stored as the existing ad text or image form.

또한, 상기 광고수신저장단계(S4)는 표준으로 정의된 이미지 포맷을 통해 이미지, 동영상 표준으로 정의된 이미지 포맷을 통해 동영상, 단말기 소프트웨어를 이용한 연속화면의 동영상, 그밖에 헥사코드(Hexa Code)를 이용하여 단말기(A)의 디스플레이에 일부 또는 전부로 광고 표시된다. In addition, the advertisement reception storing step (S4) is of the continuous screen video using the video, the terminal software through the image format defined in the image, video standard through the image format defined in the standard, else use the hex (Hexa Code) the advertisement is displayed in part or whole on the display of the terminal (a).

즉, 도 7a 내지 도 7d에서 보는 바와같이 정지화면을 이용한 광고, 동영상 배너(Banner)를 이용한 광고, 디스플레이의 일부를 이용한 광고, 컬러액정 등을 이용한 배너광고 등을 단말기(A)의 디스플레이에 다양한 된 컨텐츠(Contents)로 편리하게 표시할 수 있다. That is, a banner ad, etc. using a using a still image advertisement, with a video banner (Banner) ads, with a portion of the display, a color LCD, etc. As shown in Figure 7a to 7d different in the display of the terminal (A) with content (contents) can be conveniently displayed.

그리고, 중개자가 광고 수신에 대한 대가로 적립금 또는 통화요금 감면을 통한 광고수신료를 사용자에게 지불하는 수신료지불단계(S5)가 이루어진다. Then, the vehicle license fee payments are made step (S5) to pay the subscription fee through advertising or currency reserves reduction rates in exchange for receiving advertising to users.

즉, 도 8a 및 도 8b에서 보는 바와같이 사용자가 이동통신 단말기(A)를 통해 제공되는 광고를 일정시간 이상으로 보게되면, 광고 발송시에 요금 적립되어 확인된 적립금이 사용자의 계좌로 입금되는 적립금을 통한 광고수신료 지불과 함께, 광고 발송시의 로그기록을 통해 CDR(Call Detail Recoad)을 제작 발송하여 망사업자가 해당 무선통신망(B) 사용자의 망사용료 및 광고비 정산하는 통화요금 감면을 통한 광고수신료 지불이 이루어질 수 있다. That is, when viewed the advertisement to which the user is provided through a mobile terminal (A), as shown in Figures 8a and 8b by more than a predetermined time, reserve which confirmed the charge deposited in the shipment ad reserve deposited in the user's account. Advertising license fee payments and together, the ad subscription by logging the time of sending the ad network provider to ship produce a CDR (call Detail Recoad) is via the wireless network (B) call rates reductions to settle your network fees and advertising through payment can be made.

한편, 도 1 및 도 6b에서 보는 바와같이 웹사이트를 운영하는 중개자는 이동통신망(B)의 망사업자가 웹사이트(C)의 중개자에게 광고 발송을 회수 대사하여 망사용료를 지불하게 되는 광고정산단계(S6)가 이루어진다. On the other hand, Fig. 1 and line settled phase also vehicles which operates on the web as shown in 6b is that pays a network access to metabolic recovery of ads sent to a vehicle of a network operator in a mobile communication network (B) website (C) is (S6) is made.

아울러, 본 발명의 무선통신 단말기를 이용한 광고시스템 기능적 구조에서 미설명한 애플리케이션서버(D)는 도면에 도시한 각종 인터페이스(Interface)나 구성요소(Component)로 이루어져 데이터베이스서버(E)에 연결된다. In addition, the application server (D) described in US advertising system functional structure using a wireless communication terminal of the present invention is composed of various interfaces (Interface) or component (Component) shown in the drawing is connected to the database server (E).

이상 설명한 바와 같이 본 발명에 따른 이동통신 단말기를 이용한 광고방법에 의하면, 광고이미지를 텍스트 또는 동영상 이미지와 같은 다양한 형태로 단말기의 디스플레이에 일부 또는 전부 광고 표시될 수 있도록 하여 광고주는 광고효과를 극대화시킬 수 있으면서 사용자인 소비자는 광고수신에 상응하는 광고수신료 지불 혜택을 제공받을 수 있다. According to the method of advertising using a mobile communication terminal according to the present invention as described above, by making the advertising image may be displayed some or all of the ad to the display of the device in various forms such as text or a video image of an advertiser to maximize the advertising effectiveness Users can stay the consumer can receive a corresponding license fee paid advertising benefits that the ad receives.

즉, 목표집단인 소비자 계층의 분포를 정확하게 산출하여 광고주가 원하는 정확한 표적매매(Tarket Marketing)이 가능하여, 이는 더욱 신속 정확한 광고효과 측정이 용이한 것과 같은 다양한 효과가 제공될 것으로 기대된다. In other words, the advertiser to accurately calculate the target group, the distribution of the customer hierarchy for accurate target marketing (Tarket Marketing) desired, which is expected to provide a variety of effects such as a more rapid and precise Lift measured easily.

한편, 상술한 실시예에서는 본 발명의 바람직한 일실시로서 설명하였지만, 해당 기술분야의 숙련된 당업자는 특허청구범위에 기재된 본 발명의 기술사상 및 영역으로부터 벗어나지 않는 범위 내에서 발명을 다양하게 수정 및 변경시킬 수 있음을 이해할 수 있을 것이며, 특히 사용자인 소비자에게 제공되는 웹사이트로부터의 광고는 이동통신망을 통한 단말기 뿐만 아니라 웹사이트에 접속하는 소비자에게 전자우편으로도 제공될 수 있다. On the other hand, the above-described embodiment has been described as one preferred embodiment of the invention, those skilled in the art can variously modify and change the invention within the scope not departing from the spirit and scope of the invention defined in the claims will be able to understand that you can be, especially in advertising from the website that provides the user the consumer may be to the consumer as well as the terminal through a mobile communication network connected to the website also provides an e-mail.

Claims (6)

  1. 소비자인 사용자가 웹사이트(C)에 접속해서 회원가입 메뉴를 통해 개인정보를 입력하고 광고발송에 동의하여 회원가입을 인증받는 서비스가입단계(S1)와, Consumers and users have a website, enter your personal information via the Register menu to connect to (C) and sign up to receive certification for membership to agree on sending advertising services stage (S1),
    광고주가 웹사이트(C)에 접속해서 광고타겟 조건을 지정 또는 유무선통신으로 광고 문의한 후에 광고대상 규모 및 지불비용 확인하고 광고 및 광고조건을 신청하는 광고신청단계(S2)와, Advertiser websites after (C) specified in the ad or the fixed and mobile ad target condition by connecting to your inquiry confirmed the advertised pay scale and cost of advertising application step to apply the ad and its condition (S2),
    중개자가 광고이미지를 작성 입력하여 광고대상을 추출하고 이동통신망(B)을 통해 광고를 발송하는 광고발송단계(S3)와, And the vehicle further comprising: sending an advertisement to the input right image to extract the advertising target, and advertising sending advertising by the mobile communication network (B) (S3),
    광고 수신한 단말기(A)가 광고메시지를 배경화면에 저장하는 광고수신저장단계(S4)와, And advertising the received terminal (A) receives the advertisement storing step (S4) for storing advertising messages on the background screen,
    중개자가 광고 수신에 대한 대가로 적립금 또는 통화요금 감면을 통한 광고수신료를 사용자에게 지불하는 수신료지불단계(S5)를 포함하여 이루어진 것을 특징으로 하는 이동통신 단말기를 이용한 광고방법. Advertising method using an intermediary exchange reserves or the mobile terminal, characterized in that comprising an call fee reduction pay license fee payment method comprising: an advertisement receiving fee to the user via the (S5) to the receiving of the advertising.
  2. 제 1항에 있어서, 상기 서비스가입단계(S1)는 HTTP/CGI를 이용하여 인터넷을 통한 서비스 가입과, WAP/CGI를 이용하여 단말기(A)를 이용한 서비스 가입과, HTTP/CGI 및 WAP Push/SMS 및 CGI을 동시에 이용한 인터넷과 단말기(A)를 이용한 서비스 가입으로 이루어진 것을 특징으로 하는 이동통신 단말기를 이용한 광고방법. The method of claim 1, wherein the service subscription step (S1) is a HTTP / CGI using a using a terminal (A) using a service subscription and, WAP / CGI over the Internet service, and, HTTP / CGI and WAP Push / advertising method using a mobile communication terminal, which is characterized by being a service subscription using the Internet and the terminal (a) using CGI SMS and at the same time.
  3. 제 1항에 있어서, 상기 광고신청단계(S2)는 광고주의 광고타겟층을 추출하기 위한 광고대상 검색으로 데이터베이스서버(E)를 이용하는 것을 특징으로 하는 이동통신 단말기를 이용한 광고방법. The method of claim 1, wherein the advertising application step (S2) is a method of advertising using a mobile communication terminal characterized by using a database server (E) as the advertised search for extracting the advertiser's target audience.
  4. 제 1항에 있어서, 상기 광고발송단계(S3)는 SS7 프로토콜을 이용한 데이터 전송방식, WAP 프로토콜이 정의한 푸시방식, WAP 이외의 무선인터넷에서 정의한 푸시방식, 풀방식을 이용한 다운로드 후의 저장방식을 사용하는 것을 특징으로 하는 이동통신 단말기를 이용한 광고방법. The method of claim 1, wherein the advertisement sending step (S3) the data transmission using the SS7 protocol scheme, the push scheme is WAP protocol defined by the push scheme defined by the wireless Internet other than the WAP, to use a download after storage method using the pull method advertising method using a mobile communication terminal, characterized in that.
  5. 제 1항에 있어서, 상기 광고수신저장단계(S4)는 이동통신망(B)의 트래픽을 줄일 수 있도록 압축된 텍스트 또는 이미지 형태의 광고메시지로 전송되고, 광고메시지를 받은 단말기(A)는 압축 해제된 형태로 디스플레이에 저장되는 것을 특징으로 하는 이동통신 단말기를 이용한 광고방법. The method of claim 1, wherein the advertisement reception storing step (S4) is transmitted in advertising messages of the compressed text or image form to reduce the traffic in a mobile communication network (B), the terminal (A) receiving the advertising message is decompressed advertising method using a mobile communication terminal, characterized in that in the form that is stored in the display.
  6. 제 1항에 있어서, 상기 광고수신저장단계(S4)는 표준으로 정의된 이미지 포맷을 통해 이미지, 동영상 표준으로 정의된 이미지 포맷을 통해 동영상, 단말기 소프트웨어를 이용한 연속화면의 동영상, 그밖에 헥사코드를 이용하여 단말기의 디스플레이에 일부 또는 전부로 광고 표시되는 것을 특징으로 하는 이동통신 단말기를 이용한 광고방법. The method of claim 1, wherein the advertisement reception storing step (S4) is of the continuous screen video using the video, the terminal software through the image format defined in the image, video standard through the image format defined in the standard, else use the hex the advertising method using a mobile communication terminal characterized in that the display advertising in any or all of the display device.
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WO2001019083A1 (en) * 1999-09-07 2001-03-15 Kyu Jin Park Advertising method using digital file and using telephone receiver for digital motion picture advertisement
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