KR20000036601A - Real Time Effect Analysis System for Advertisement, Examination and Event using Network and Method thereof - Google Patents

Abstract

PURPOSE: A system for confirming reactions of bidirectional advertising effects is provided, so that an advertiser can confirm in real time customers' reactions for advertisements, surveys, and events by using a network. CONSTITUTION: A client confirms customers' reactions for advertisements, surveys, and events in real time by using a network in a system. The system comprises an input terminal(200), an operator server(100), and an output terminal(300). An advertiser delivers information data on the customers' reactions in the input terminal. The advertiser receives data of the customers' reactions in the input terminal. The operator server receives the information data and processes the data to forms which the customers can receive. The operator server delivers the data. The output terminal receives the information data to see the advertisements, and delivers the customers' reactions to the operator server.

Description

Real Time Effect Analysis System for Advertisement, Examination and Event using Network and Method etc}

The present invention relates to an advertisement effect response confirmation system and method for confirming a consumer's response to advertisements, surveys, events, etc. in real time using a network. In particular, the terminal includes an input terminal such as an advertiser, an operator server unit, and an output terminal such as a consumer, and the consumer confirms the advertisement of the advertiser and sends a response to the operator server unit using the output terminal. The department analyzes the consumer tendencies and reactions and transmits the results to input terminals such as advertisers, so that advertisers can check their advertising responses in real time, and efficiently target marketing by using the data analyzing consumer tendencies. The present invention relates to a real-time confirmation system and method for advertising response.

Currently, TV, newspapers, outdoor billboards, and the Internet are generally used as a method of advertisements, surveys, events, etc. (hereinafter referred to as advertisements). In this case, the advertiser or the like is using a method of confirming the response of the consumer to the advertisement through the various media through a specific survey, and also a method of investigating the viewer rating of a TV drama or the like. It is common to use various viewer rating devices.

In addition, recently, the advertisement method using the Internet has been activated, and a method of posting banner advertisements on a website and paying an advertisement fee according to the number of clicks by a consumer is adopted, or a method of determining an advertisement fee according to the number of members of the site is generalized. It is becoming.

In the above advertising method, advertisers and the like are advertising at a high cost, but if the consumer's reaction to the advertisement is confirmed in real time and the consumption pattern or propensity of the consumers viewing the advertisement in real time, more Since a large amount of money can be invested in advertisements and the like, a system and method for real-time checking of consumer response have been required.

The conventional method for confirming the response of the advertisement using a survey or the like has a problem that it takes a lot of time, and the accuracy of the survey is not reliable because a random number of people is randomly selected to survey the survey for the advertisement response.

In addition, there is no way for advertisers to directly check the response of the advertisement in the banner advertising method using the Internet. As a result, website administrators inflate advertising effects through manipulation of the number of members or manipulation of clicks. There is a problem that the effect is not reliable.

The present invention is to solve the problems of the prior art, an object of the present invention is an interactive advertising effect response confirmation system that allows advertisers and the like to check the consumer's response to advertising, research, events, etc. in real time using the network and its To provide a method.

As a technical idea for achieving the object of the present invention, an operator server for processing and storing the order content such as the member, client DB, and advertisement, and the database, and stores the client terminal, such as advertisers, and the response to the advertisement, the wireless terminal And a consumer terminal for transmitting to an operator server through an advertisement server, and an advertisement medium such as a TV, a website, a newspaper, an electronic display board, and the like, which can display advertisements in various ways such as a network in the operator server.

By using the system, the operator receives an advertisement from the advertiser or the like through the network, uploads the received advertisement to various media, and the consumer registered as a member of the operator server transmits a response to the advertisement through the terminal to the operator server. In addition, the operator analyzes the received consumer response and consumer disposition, and transmits the result to a client such as an advertiser.

1 is a schematic system configuration diagram of the present invention.

2 is a flow chart for explaining the entire process of the real-time advertising response confirmation method of the present invention.

3 is a flowchart illustrating a process in which a consumer of FIG. 2 transmits an advertisement response.

FIG. 4 is a flowchart illustrating a process in which the advertiser of FIG. 2 receives and utilizes advertisement response and consumer information.

5 is a flowchart illustrating an event participation process according to another embodiment of the present invention.

<Description of Major Symbols in Drawing>

100: operator server 110: input server

120; Output Server 130: Database Server

140: Order DB DB 150: Member DB Pool

200: input terminal 300: output terminal

400: media such as advertising

Hereinafter, with reference to the accompanying drawings for the configuration and operation of the embodiment of the present invention will be described in detail.

1 is a schematic configuration diagram of a system that can confirm the response of the advertisement of the present invention in real time using a network.

As shown in FIG. 1, an operator server unit 100, an input terminal 200 such as an advertiser connected to the operator server unit 100 through a network, and a consumer connected to the operator server unit through a network An output terminal 300 utilized by the back and the like, and a media unit 400 such as an advertisement transmitted from the operator server unit 100 are provided.

The operator server unit 100 receives optical member information from an input server 110 that receives and receives client member information and advertisements from the input terminal 200, and an output terminal 300 that outputs a response of the consumer. , An output server 120 for receiving a response such as an advertisement, an order contents DB pool 140 for processing and storing the order contents of the advertisement, and a member DB pool for storing information such as a client and a consumer member. 150 and the database server 130 for managing the order contents DB pool 140 and the member DB pool 150 are connected to one network.

Here, the input server 110 and the output server 120 are based on the use of network protocols similar to TCP / IP and UDP / IP, and various devices and data processing flows for converting and verifying input and output information. It can be built as a Web, WAP, or SMS server that is connected to the network.

The input terminal 200 and the output terminal 300 may be constituted by a cellular phone, a PCS phone, a PDP or a computer equipped with a communication means.

The network may consist of a mobile communication means, an internet network, a general wired network or an SMS network.

The operation of the system of the present invention will be described.

In the embodiment of the present invention, the client side that wants to advertise, survey, event, etc. transmits the data such as advertisement through the input terminal 200, the input server of the operator server unit 100 receives the order ( 110 converts and transmits the information (query) desired by the client to the media 400 such as various advertisements and the database server 130 of the operator server unit 100, and the consumers who have obtained the information receive the information. After the real-time response to the response through the output terminal 300, the result and detailed information is collected, analyzed and processed again in the database server 130, and the result is the output server 120, which is a web-based response system ) Can be fed back to the client.

2 is a schematic flowchart of a method of confirming a response of a real-time advertisement or the like of the present invention.

As shown in FIG. 2, a process represented by the client, such as an advertiser, accesses a website provided by the operator server unit (S10);

Registering a client member in the operator server unit 100 and registering a request content such as an advertisement (S20);

The client server information input in the process S20 and the requested advertisement proposals, such as advertisement, etc. received from the operator server unit 100, analyzed and processed by the database server 130, the member information DB pool of the operator server unit 100 And to store in step 140 (S30),

(S40) notifying the client of the order state of the advertisement, such as the e-mail to the client of the input terminal 200 side in the operator server unit (100),

Process of advertising in the operator server unit 100, the TV, newspapers, Internet, outdoor billboards and the like (S50) and,

Storing the contents of the advertisement and the like on the database server 130 (S60);

Processing information such as a response query transmitted from the input terminal 200 side of the client as information receivable at the output terminal 300 of the consumer in an operator server unit (S70);

Transmitting the information processed in step S70 to the output terminal 200 using the output server 120 of the operator server unit 100 (S80);

A process of sending a response to the output server 120 of the operator server unit by the consumer receiving the information, such as the response query, using the output terminal 300, a testimonial to an advertisement, a survey, an event, or the like (S90);

A step (S100) of analyzing, by the database server 130 of the operator server unit in the consumer response, propensity transmitted in the process S90, and converting it into a specific report form;

Storing the analyzed content in the content DB pool 140 (S110);

In operation S120, an information report such as a consumer response analyzed in step S100 is transmitted to a client side of the input terminal 200.

If the client is not registered as a member of the operator server in step S10, the registration process is further included.

In step S20, the client registers the contents of the advertisement and the like into the operator server unit, and transmits the inquiry information about the consumer response such as the registered advertisement and the like to the operator server unit.

In addition, the process S50 is a process for re-processing the content, such as advertisements sent from the client to be displayed on media such as TV, Internet websites, newspapers, magazines, outdoor billboards.

The process S70 is a process of processing information processing on the advertisement response sent by the client in the process S20 in a specific format so as to be processed by using a network means such as a mobile communication device or the Internet according to the medium such as the advertisement. .

3 is an example of a process of receiving and processing information such as a consumer response transmitted from the operator server unit 100 through the input terminal 200 at a client side such as an advertiser.

As shown in FIG. 3, a process of receiving data on consumer response and consumer propensity, etc., transmitted from the operator server 100 in the form of a report in a specific format (S200);

Storing the data received in the process S200 in the client server (S210);

Updating the contents of the advertisement to be applied to the contents of the advertisement, etc. with reference to the data (S220);

The web catalog is produced according to the analyzed consumer's propensity among the data, and is sent to the output terminal 300 of the consumer (S230).

4 is a flowchart illustrating an example of a process performed by a consumer who is a reaction sending side of the present invention through the output terminal 300.

A process of accessing the operator server unit 100 using a computer, a mobile communication terminal, etc. equipped with communication means (S300);

Joining the member 310 in the operator server unit (100),

After the membership is approved, the process 310 of receiving a specific program related to the response investigation transmitted from the operator server unit, etc. to execute the output terminal 300, and

A step (S330) of creating outgoing data such as a response to be sent out according to information such as a response survey sent out from the output server 120 of the operator server unit;

Transmitting the data created in the process S330 to the pull server 120 of the operator server unit 100 (S340);

After checking the data received from the operator server unit, the step of checking the mileage point, etc. given from the output terminal 300 side (S350).

In the process, if the output terminal side is already registered to the member, the member registration and program receiving process (S310) (S320) is omitted.

The specific program related to the reaction investigation may be provided on the website of the operator server unit when executed using a computer, and when the mobile communication terminal is used, the operator may transmit the program to the terminal for execution. In connection with the mobile communication service company, it is possible to perform data on the response survey and the like by pressing a specific button of the terminal.

In the process S350, the operator can accumulate the mileage, such as electronic money, accumulate the mileage points corresponding to the communication fee of the consumer, and can enter into a special agreement for payment of the fee with the operator and the mobile communication service company. have. In certain cases, prizes may be given.

5 illustrates an example of a process of participating in the event at the output terminal 300 when a specific event is held at the input terminal 200 in the embodiment of the present invention.

As shown in FIG. 5, in the state where the event contents received and acting on behalf of the input terminal 200 are performed on-line or online, such as a website,

The customer on the output terminal side, etc. using the communication means to access the operator server unit 100 (S400),

If the customer is not the opportunity source, the process of signing up (S410),

The process of revealing whether the registered member participates in the event (S420),

Sending the application contents corresponding to the contents of the event (S430);

Receiving the event request data sent in the step S430 in the output server 120 of the operator server unit (S440),

Analyzing (S450) the event participation result data received in step S440 and the propensity information data of members according to the step (S450);

Storing the data analyzed in step S450 in the content DB pool 140 (S460);

Writing the analysis result in a specific form and sending it to the input terminal 200 which is the host (S470);

Receiving the results of the winner, winners, etc. of the organizer for the event and presenting it on the website of the operator server (S480),

Storing the result of the event received in step S480 in the content DB pool 140 (S490);

Transmitting the result of the event to the output terminal 300 which is a participant (S500);

In operation S510, the prize is sent using the event participant data received from the input terminal 200, which is the event organizer.

As described above, when the analysis system based on the Internet business model is utilized by utilizing the Internet and the personal mobile terminal system of the present invention, a desired consumer (customer or event participant) desired by the corresponding advertiser (or a client such as a survey or event) It is possible to immediately feed back to advertisers with real-time and detailed response information. This enables not only accurate documentation of target marketing and customer response in various fields, but also a lot of participation by holding sweepstakes events. There is an effect to conduct a new way of conducting Internet business.

In addition, the advertiser can obtain a real-time, detailed response results for the desired purpose, and from the consumer's point of view, by participating in the system of the present invention, the mileage points, free calls of mobile phones, or prizes corresponding to participation can be provided. As a result, the service provider can secure a large number of members and perform additional service projects using the same.

Claims (14)

In a system that allows clients such as advertisers to check real-time and detailed responses of consumers and customers such as advertisements, researches, and events using a network, An input terminal for transmitting consumer response survey information data from an advertiser or the like and receiving the resulting consumer response data; An operator server unit for receiving the response survey information data sent from the input terminal and processing the same in a form that a consumer or the like can receive; An output terminal such as a consumer for receiving the response survey information data sent from the operator server unit, viewing an advertisement, etc., and sending the response to the operator server unit; The output terminal sees an advertisement implemented in various media such as an advertiser and the like, and sends a response to the operator server, and the operator server sends the received response information and consumer information data to the input terminal so that the advertiser or the like can receive the advertisement. Real-time advertisement, survey, event effect analysis system using a network terminal, characterized in that can be confirmed in real time in detail consumer reactions such as advertising. The method according to claim 1, The operator server unit and the input server for receiving a variety of data information from the input terminal; Real-time advertisement using a network, comprising: an output server for transmitting the response survey information data to the output terminal, receiving the result, and transmitting the result to the input terminal; and a database server for analyzing and storing the data. , Investigation, event effect analysis system. The method according to claim 2, The input server and output server is a real-time advertising, survey, event effect analysis system using a network, characterized in that the Web (Web), WAP (WAP) or SMS server. The system of claim 1, wherein the network uses TCP / IP, UDP / IP, or similar network protocols. The system of claim 1, wherein the input terminal and the output terminal comprise a computer equipped with a communication means, a mobile communication terminal, or a personal digital assistant (PDA). The system of claim 1, wherein the medium such as an advertisement is a TV, a computer, a newspaper, a magazine, an outdoor billboard, and / or a mobile communication terminal. In a method in which clients such as advertisers can check in real time and detailed responses of consumers and customers such as advertisements, surveys, and events using a network including client input terminals, operator servers, and output terminals such as consumers. Transmitting, by the client side, data such as an advertisement to the operator server through an input terminal; Receiving the data from the operator server and converting the data into various advertisement media and information management databases; Receiving the advertisement medium and the information management database at the output terminal and transmitting the response to the operator server through an output terminal in real time; Receiving the transmission data of the output terminal from the operator server, collecting, analyzing and processing the response result and the consumer's detailed information, and transmitting the result to the client-side input terminal. , Event effect analysis method. The method according to claim 7, Real time advertising, research, event effect analysis method using the network, characterized in that the client and the consumer further comprises the step of accessing the operator server membership. The method according to claim 7, The operator server unit and the input server for receiving a variety of data information from the input terminal; Real-time advertisement using a network, comprising: an output server for transmitting the response survey information data to the output terminal, receiving the result, and transmitting the result to the input terminal; and a database server for analyzing and storing the data. , Survey, event effect analysis method. The method according to claim 9, The input server and output server is a real-time advertising, survey, event effect analysis method using a network, characterized in that the Web (Web), WAP (WAP) or SMS server. 8. The method of claim 7, wherein the network uses TCP / IP, UDP / IP or similar network protocols. The method of claim 1, wherein the input terminal and the output terminal comprise a computer having a communication means, a mobile communication terminal, or a personal digital assistant (PDA). The method of claim 7, wherein the medium such as an advertisement is a TV, a computer, a newspaper, a magazine, an outdoor billboard, and / or a mobile communication terminal. The method according to claim 7, When the data transmitted from the input terminal of the client is event related information, an event participation application process and an event participation content transmission process from the output terminal to the operator server; Transmitting an event result from the input terminal to an operator server; Real-time advertising, research, event effect analysis method using the network, characterized in that further comprising the process of event results announcement from the operator server.