JP2004054426A - Customer data management system, and mail delivery method using the system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a customer data management system and a mail delivery method using the system, for facilitating collection and management of customer data on each store side, and arousing the interest and purchasing motivation of the customer. <P>SOLUTION: In this customer data management system, a store terminal 10, a terminal device 20 used by a customer and a server 30 for accumulating and managing the customer data are connected through the Internet 100. The store side can confirm the collected questionnaire result on Web in real time, so that the customer trend and the business trend can be precisely grasped to be useful for examining the future commodity line-up, development of a commodity, and sales development including research for the opening of a new store and staff's dealing with the customer. The customer side can simply answer the questionnaire provided from the store side by effectively using the waiting time, and the purchasing motivation can be improved by issuing coupon with validity (in unit of hour) instantaneously as an equivalent. <P>COPYRIGHT: (C)2004,JPO

Description

[0001]
TECHNICAL FIELD OF THE INVENTION
The present invention relates to a customer data management system that distributes e-mails such as advertisements and advertisements based on customer data collected by a questionnaire conducted in each store, and an e-mail distribution method using the system.
[0002]
[Prior art]
In recent years, the number of Internet users has increased dramatically due to the rapid development of communication networks, and the penetration rate of mobile terminals, including mobile phones, has been remarkable. An environment that allows access to is being established.
[0003]
Against this background, paper-based questionnaires for surveying customer attitudes toward trends, products, and stores are gradually using forms such as collecting questionnaires on the Web using the Internet. .
[0004]
In recent years, a registered customer data management system called "e-mail magazine", in which advertisements and advertisement mails are delivered free of charge, has become popular.
[0005]
As a conventional technique for collecting a questionnaire on the Web using the Internet, for example, there is a “market research system via the Internet” in JP-A-2002-140488. The above publication discloses a market research system including a computer device of a communication carrier that operates a mobile phone conversion center, and client terminals of members who have signed a questionnaire response cooperation agreement.
[0006]
This market research system distributes a market research questionnaire requested by a questionnaire requester from a computer device of a communication carrier to a client terminal, receives the answer, and provides a point system to a user who has answered the questionnaire. Perform reduction. The computer device of the commodity trader analyzes the data collected from the client terminal and reports the data to the questionnaire client.
[0007]
[Problems to be solved by the invention]
However, since the above-mentioned prior art is intended only for market research (market research), for example, when the client of a questionnaire is a merchandise store, data (customer data) collected from a client terminal (customer) is used. ) Was only used as a reference for future product lineup studies, product development, and customer response for employees.
[0008]
Such a method of using customer data cannot be said to be an aggressive method for acquiring customers, and a response rate to a questionnaire cannot be expected.
[0009]
SUMMARY OF THE INVENTION The present invention has been made to solve the above problems, and facilitates the collection / management of customer data at each store, and distributes mails for advertisements and advertisements based on the collected customer data. The purpose of the present invention is to provide a customer data management system that stimulates the interest and willingness of customers to purchase.
[0010]
In more detail, coupons are issued as compensation for survey responses to improve survey collection rates, improve customer service based on survey results, and deliver advertising / promotional emails by referring to survey results (customer data). And actively seek customers.
[0011]
In addition, customers can understand exactly what dissatisfaction with the store and what kind of information and services they want in the future, and provide information and services for such needs in a timely manner. By doing so, we aim to build a better relationship of trust between stores and customers.
[0012]
[Means for Solving the Problems]
In order to solve the above-mentioned problem, a customer data management system of the present invention manages a plurality of terminal devices usable by a customer and a store terminal managed by a store by totalizing / analyzing customer data on a communication line. A customer data management system connected via a server that performs a questionnaire provided by the store after confirming a predetermined keyword for access from any of the plurality of terminal devices. After transmitting to the accessed terminal device and receiving a response to the questionnaire from the terminal device, transmitting coupon information available in the store to the terminal device, based on the questionnaire result request from the store terminal The responses to the questionnaire from the plurality of terminal devices are totaled / analyzed and transmitted to the shop terminal, and the responses to the questionnaire from the terminal devices are received. After a predetermined time from the transmission time of the answer, distributing promotional and / or advertising mail to the terminal device, and wherein the.
[0013]
Further, the coupon information is characterized in that a time limit is provided based on a transmission time of a response to the questionnaire.
[0014]
In addition, the time limit is characterized in that the setting can be arbitrarily changed by accessing the server from the shop terminal.
[0015]
Further, the predetermined time can be arbitrarily changed by accessing the server from the shop terminal.
[0016]
The contents of the advertisement and / or the advertisement mail can be arbitrarily changed by accessing the server from the shop terminal.
[0017]
Further, the store has a plurality of connectors for accessing the server via the communication line, and the terminal device accesses the server by being connected to the connector. And
[0018]
The server may further include a database that stores an e-mail address of a terminal device that has responded to the questionnaire and a totaling result / analysis result of the questionnaire.
[0019]
Furthermore, the keyword is presented or displayed in the store on a daily basis.
[0020]
A mail delivery method using the customer data management system of the present invention is a server that manages a plurality of terminal devices usable by a customer and a store terminal managed in a store by performing aggregation / analysis of customer data on a communication line. A mail distribution method using a customer data management system connected via a server, wherein the server confirms a predetermined keyword for access from any of the plurality of terminal devices; and A questionnaire transmitting step of transmitting a questionnaire provided by the store to the accessed terminal device after the confirmation of the keyword by a confirmation step, an answer receiving step of receiving an answer to the questionnaire from the terminal device, After receiving the answer to the questionnaire in the receiving step, the coupon information available in the store is A coupon information transmitting step of transmitting to the terminal device, a totaling / analyzing step of totaling / analyzing answers to the questionnaire from the plurality of terminal devices based on a questionnaire result request from the store terminal, and the totaling / analyzing step. A questionnaire result transmitting step of transmitting the totaled / analyzed result of the questionnaire to the store terminal, and after a predetermined time has elapsed from the transmission time of the response to the questionnaire from the terminal device, And a mail distribution step of distributing advertisements and / or advertisement mails.
[0021]
BEST MODE FOR CARRYING OUT THE INVENTION
Hereinafter, embodiments of a customer data management system and a mail distribution method using the system according to the present invention will be described in detail with reference to the accompanying drawings. 1 to 18 show an embodiment of a customer data management system according to the present invention and a mail delivery method using the system.
[0022]
FIG. 1 is a block diagram showing a schematic configuration of a customer data management system according to an embodiment of the present invention. In FIG. 1, a customer data management system according to an embodiment of the present invention includes a store terminal 10, a terminal device 20 that can be used by a customer, and a server 30 that aggregates and manages the customer data via the Internet 100. And are connected. The server 30 includes a database 40 in which an e-mail address for each customer, a total result / analysis result of a questionnaire conducted on the Web by a store, and the like are registered.
[0023]
The store terminal 10 is a terminal that can access the server 30 via the Internet network 100. The store terminal 10 includes a setting for changing the Web content (a questionnaire page provided by the store) provided by the server 30, a setting for distributing e-mail to customers, a setting for “today's keyword” required for providing questionnaire information, and the like. Various settings are made on the management screen on the Web.
[0024]
The terminal device 20 is a terminal used by a customer and capable of accessing the server 30 via the Internet network 100. Such a terminal device 20 is, for example, a terminal installed in a store in advance, a mobile terminal (a mobile phone or a PDA that can be used on the Internet) owned by a customer, or a PC or a convenience store of a customer. It may be a terminal installed at the store front.
[0025]
It is also possible to directly input the URL of the questionnaire page provided by the store from the mobile terminal owned by the customer to access the site. However, in order to omit the input operation, the URL is previously stored at a predetermined location in the actual store. A plurality of connection connectors storing URL information may be prepared, and a questionnaire page provided by a store may be automatically accessed by connecting a customer's mobile terminal to the connection connector.
[0026]
The server 30 is a server provided by a provider or the like connected to the Internet network 100. In addition, it is not necessary to necessarily provide by a provider, and it is also possible to make store terminal 10 function as a server. The server 30 has a function of providing contents such as a questionnaire page by a store and a function of distributing advertisement / promotion mail. In addition, a configuration in which a server is provided for each function in consideration of the load reduction of the server 30 is also possible.
[0027]
The database 40 is connected to the server 30, the total result / analysis result of the questionnaire conducted on the Web via the server 30 by the customer's e-mail address or the store, the time information when the questionnaire is transmitted (answered) for each customer, The number of customer visits and the like are registered one by one. Here, the number of visits is obtained by counting the number of accesses to the questionnaire page based on the mail address.
[0028]
<Operation example 1>
An operation example 1 when a customer answers a questionnaire from his / her mobile phone will be described below with reference to FIG.
[0029]
First, the browser function of the mobile phone (terminal device 20) is activated, the URL of the questionnaire page provided by the store is designated, and the server 30 is accessed. The server 30 returns a mail address owned by the customer and a questionnaire input screen in response to access from the mobile phone (terminal device 20). The customer performs necessary input work on the input screen of the mail address and the questionnaire displayed on the mobile phone (terminal device 20), and then transmits the result to the server 30.
It is desirable that such a questionnaire be simple in consideration of using the customer's waiting time (in a store) or the like.
[0030]
The server 30 registers the customer's e-mail address and questionnaire response transmitted from the mobile phone (terminal device 20) in the database 40 together with the returned time information (transmission time). When the server 30 confirms that the registration has been completed from the database 40, the server 30 transmits a coupon page with an expiration date display to the mobile phone (terminal device 20). The validity period of such a coupon page can be arbitrarily set and changed on the shop side based on the time at which the answer to the questionnaire was transmitted (transmission time).
[0031]
This coupon page may be transmitted as a Web page, but may be transmitted by pasting the URL of the coupon screen as a hyperlink to the e-mail, or simply transmitting the e-mail with the coupon information described therein. You may.
[0032]
<Operation example 2>
An operation example 2 in which the store sets mail delivery to the customer will be described below with reference to FIG.
[0033]
First, the store terminal 10 activates a browser function and accesses a management screen provided by the server 30. The store terminal 10 performs setting of mail delivery to the customer (setting of extraction conditions of mail address and setting of delivery time based on the number of visits) on this management screen.
[0034]
The server 30 constantly monitors the current time information after extracting the mail address of the customer based on the setting by the store terminal 10, and executes the advertisement / promotion mail distribution processing when the specified distribution time comes. Note that it is naturally possible to attach coupon information to these advertisement / promotion mails.
[0035]
FIG. 2 is a flowchart showing the usage status of a user (user) of the customer data management system according to the embodiment of the present invention. In FIG. 2, first, the user actually goes to a store, connects his or her mobile phone (terminal device 20) to a connection connector installed in the store, and goes to a questionnaire page (server 30) provided by the store. Access is made via the Internet network 100 (step S1). The access to the questionnaire page is not limited to the connection connector, and any terminal that can be used by a customer and that can be connected to the Internet may be accessed by specifying a URL after starting the browser.
[0036]
The server 30 transmits a keyword input screen (see FIG. 3) to the mobile phone accessing the questionnaire page of the store (step S2). After confirming the keyword input screen transmitted from the server 30 on the screen of the mobile phone, the customer inputs today's keyword by operating the key buttons, and presses the transmission button (step S3). The “keyword of the day” is changed on a daily basis, and is posted or displayed at a predetermined location in the store or near the installation location of the connector. This can give the customer one chance to visit the store.
[0037]
The server 30 collates the keyword transmitted from the mobile phone with a preset keyword on the shop side (keyword posted in the shop) (step S4), and when they do not match (step S5 / NO). Then, an error message that the input keyword is incorrect is transmitted to the mobile phone (step S6), the process proceeds to step S2, and the keyword input screen is transmitted again.
[0038]
When the keyword transmitted from the mobile phone matches the preset keyword on the store side (step S5 / YES), server 30 transmits a questionnaire input form (see FIG. 4) to the mobile phone. The questionnaire input form transmitted from the server is displayed on the screen of the mobile phone (step S7). As shown in FIG. 4, this questionnaire input form is provided with an input field for a mail address owned by the customer.
[0039]
The customer inputs questionnaire items by operating key buttons on the questionnaire input form displayed on the screen of the mobile phone, and then presses the send button (step S8).
[0040]
The server 30 checks whether there is an error in the input items of the questionnaire input form transmitted from the mobile phone (Step S9). If the input is not performed normally (step S10 / NO), an error message is transmitted to the mobile phone (step S11), the process proceeds to step S7, and the questionnaire input form is transmitted again.
[0041]
When the input of the questionnaire input form transmitted from the mobile phone is normally performed (step S10 / YES), the server 30 stores the input items, the mail address, and the transmission time of the transmitted questionnaire input form in the customer data. Is registered (recorded) in the database 40 (step S12).
[0042]
If the registration in the database 40 has not been performed normally (step S13 / NO), the server 30 transmits an error message to the mobile phone (step S14), shifts the processing to step S12, and registers the customer data again. Perform processing.
[0043]
When the registration in the database 40 has been performed normally (step S13 / YES), the server 30 transmits a time-limited coupon page (see FIG. 5) that can be used in the store that requested the questionnaire to the mobile phone (see FIG. 5). Step S15). The coupon page may be transmitted as a Web page as described above, but may be transmitted by pasting the URL of the coupon screen as a hyperlink to the e-mail, or simply transmitting the e-mail with the coupon information described therein. You may make it transmit.
[0044]
When the server 30 displays the coupon page with time limit on the screen of the mobile phone from the server 30 (step S15), the customer presents the mobile phone on which the coupon page is displayed at a cash register at the time of purchasing a product, thereby giving a discount. The service can be received (step S16).
[0045]
When a fixed terminal (customer's PC) or the like is used as the terminal device 20, a sheet on which a coupon page is printed may be submitted at the time of product purchase.
[0046]
FIG. 6 is a flowchart illustrating an operation example of accessing a server from a store terminal to display a management screen for various settings. First, after activating the browser function, the store terminal 10 specifies the URL of the management screen and accesses the server 30 via the Internet network 100 (step S21).
[0047]
When the store terminal 10 completes the access to the server 30, the input screen of the store ID and the password transmitted from the server 30 is displayed on the screen (Step S22).
[0048]
The store terminal 10 receives a store ID and a password input by the store-side operator (step S23), and transmits the input store ID and password to the server 30.
[0049]
The server 30 checks the store ID and the password transmitted from the store terminal 10 against a pre-registered store ID and password (step S24), and if they do not match (step S25 / NO), an error message is sent to the store terminal 30. Is transmitted (step S26).
[0050]
When the store ID and the password transmitted from the store terminal 10 match the store ID and the password registered in advance (step S25 / YES), the server 30 transmits the management screen to the store terminal 30 (step S27). ). FIG. 7 shows an example of the management screen.
[0051]
As shown in FIG. 7, on the management screen, a plurality of menu buttons are displayed as a selection menu to shift to a screen for coupon management, user management, questionnaire management, mail distribution management, password change, and the like. On the store side, by clicking the menu bar desired to be processed on the management screen, it is possible to arbitrarily change the content of the questionnaire, the setting of the validity period of the coupon, the setting of the mail delivery to the customer, and the like. On the management screen, a new user can be registered at any time.
[0052]
Next, an operation example of various settings on the store side will be described with reference to FIGS.
[0053]
<Questionnaire management>
FIG. 8 is a flowchart illustrating a processing example when the questionnaire management is selected in the store terminal. First, "questionnaire management" is selected from the menu bar of the management screen displayed on the screen of the store terminal 10 by the store-side operator (step S31).
[0054]
When "questionnaire management" is selected on the management screen of the shop terminal 10, the server 30 totals the questionnaire results registered in the database 40 (step S32). The server 30 determines whether the questionnaire results have been normally compiled (step S33). If there is an abnormality in the compilation (step S33 / NO), the server 30 transmits an error message to the store terminal 10 (step S34). If the counting is normally performed (step S33 / YES), a questionnaire result as shown in FIG. 9 is transmitted to the shop terminal 10 (step S35).
[0055]
As shown in FIG. 9, the questionnaire result displayed on the screen of the store terminal 10 is displayed in a document format such as “Request for Opinion” in which the responses to the questionnaire are summarized in a graph format or a total of customer comments. .
[0056]
Therefore, on the store side, the result of the questionnaire can be confirmed in real time on the Web, and the impression of the store can be grasped instantaneously, so that it can be widely used for future service development.
[0057]
<Coupon management>
FIG. 10 is a flowchart illustrating a processing example when coupon management is selected in the store terminal. First, "coupon management" is selected from the selection menu of the management screen displayed on the screen of the store terminal 10 by the store-side operator (step S41).
[0058]
When "coupon management" is selected on the management screen of the store terminal 10, the server 30 transmits a coupon edit screen (see FIG. 11) such as a keyword, a coupon image, a display content, and an expiration date to the store terminal 10 (see FIG. 11). Step S42).
[0059]
The operator of the store terminal 10 inputs a desired keyword, a coupon image, display contents, and an expiration date on the coupon editing screen displayed on the screen (step S43). If there is no error in the input content, the operator presses the send button (step S44).
[0060]
When the send button is pressed on the store terminal 10, the server 30 determines whether or not the transmitted edit data is normal (step S45), and if not, (step S45 / NO). An error message is transmitted to the terminal 10 (step S46), the process proceeds to step S42, and the keyword, coupon content, and expiration date edit page are transmitted to the store terminal 10 again.
[0061]
If the transmitted edit data is normal (step S45 / YES), the server 30 registers the coupon information (step S47). If this registration process is not performed normally (step S48 / NO), an error message is transmitted to the store terminal 10 (step S49), and the process ends.
[0062]
When the registration of the coupon information is normally performed (step S48 / YES), server 30 transmits a message indicating the completion of the registration to store terminal 10 (step S50).
[0063]
As shown in FIG. 11, on the coupon editing screen, a “keyword of the day” input column for changing a keyword, a “image to be displayed” column for editing a coupon image, and a “display content” for presenting a discount rate and the like are input. Column and a “validity period (in minutes)” indicating the validity period of the coupon. The shop can arbitrarily change the coupon content on the coupon editing screen.
[0064]
<Mail delivery management screen (1)>
FIG. 12 is a flowchart illustrating a first processing example when the mail distribution management screen is selected at the store terminal. First, "mail delivery management" is selected from the menu bar of the management screen displayed on the screen of the shop terminal 10 by the store-side operator (step S61).
[0065]
When “mail distribution management” is selected on the management screen of the store terminal 10, the server 30 transmits the mail distribution management screen to the store terminal 10. Further, when the “transmission list” is selected on the mail distribution management screen by the operator of the store terminal 10 (step S62), the server 30 sends the list of transmitted mails to the store terminal 10 (Deletion or confirmation) link information is transmitted (step S63).
[0066]
The operator of the shop terminal 10 selects one of the work selections (deletion or confirmation) displayed on the screen (step S64). If the confirmation is selected here (step S65 / confirmation), the server 30 extracts the selected mail information from the mail group registered in the database 40, and transmits it to the store terminal 10 (step S66). The operator checks the mail information transmitted from the server 30 on the screen of the shop terminal 10 (Step S67).
[0067]
When the deletion is selected in the work selection (step S65 / deletion), the server 30 extracts the selected mail information from the mail group registered in the database 40, and transmits it to the store terminal 10 (step S68).
[0068]
The operator of the shop terminal 10 checks the mail information transmitted from the server 30 on the screen of the shop terminal 10, and then presses the delete button (step S69).
[0069]
When confirming that the delete button has been pressed on the store terminal 10, the server 30 executes a process of deleting the selected mail information registered in the database 40 (step S70). If the deletion process has been performed normally (step S71 / YES), the process ends. If the deletion processing has not been performed normally (step S71 / NO), an error message is transmitted to the shop terminal 10 (step S72).
[0070]
<Mail delivery management screen (2)>
FIG. 13 is a flowchart illustrating a second processing example when the mail distribution management screen is selected at the store terminal. First, “mail delivery management” is selected from the selection menu on the management screen displayed on the screen of the store terminal 10 by the store-side operator (step S81).
[0071]
When “mail distribution management” is selected on the management screen of the store terminal 10, the server 30 transmits the mail distribution management screen to the store terminal 10. Further, when "new transmission" is selected on the mail distribution management screen by the operator of the shop terminal 10 (step S82), the server 30 transmits a mail creation screen to the shop terminal 10 (step S83). ).
[0072]
The operator of the store terminal 10 inputs desired mail contents on the mail creation screen transmitted from the server 30 (step S84), selects an editing work type (step S85), and performs editing work. The editing work is divided into four parts: number calculation, test distribution, reset, and transmission.
[0073]
When the calculation of the number of people is selected, the server 30 counts the number of currently registered users (customers) (step S86), transmits the number of mail distribution scheduled users to the store terminal 10 (step S87), and executes the process. finish.
[0074]
When the test delivery is selected, the server 30 delivers the mail to the mail address input as the destination (step S88), and ends the process.
[0075]
When the reset is selected, the server 30 clears the input mail content (step S89) and ends the process.
[0076]
When transmission is selected, the server 30 checks the setting status of the mail distribution pattern, and if all distributions are set (step S90 / all distribution), distributes the mail to all registered customers (step S90). Step S91). In step S90, if the condition delivery is set (step S90 / condition delivery), the mail is delivered only to the customer corresponding to the selected condition (step S92).
[0077]
The e-mail distributed by the setting of the e-mail distribution management screen is a store promotion e-mail or advertisement e-mail based on the results of the survey / aggregation / analysis, and is an e-mail with contents such as a bargain sale, an event guide, or a notice during a special service period. . Since the customer receives such an e-mail, the customer can check the contents of the service provided by the store without being conscious of the contents.
[0078]
FIG. 14 shows a mail delivery management screen when the mail delivery pattern is all delivery. The store side should input the subject and body of the advertisement / advertisement e-mail on this screen, and then click the send button to distribute the same e-mail to all customers registered as customer data. Can be.
[0079]
FIG. 15 shows a mail delivery management screen when the mail delivery pattern is conditional delivery. On the screen, the store inputs distribution conditions of advertisement / advertisement mail, questionnaire conditions, mail text, and the like. As the distribution condition here, it is possible to set a condition such as how many days or the number of visits within a certain period, based on the last visit date and time (questionnaire response date and time). Also, it is of course possible to set conditions based on age, gender, and the like.
[0080]
FIG. 16 shows an example of an advertisement / advertisement mail delivered to a customer. For example, by posting discount privilege information and the like together with the introduction of the recommended store, it is possible to stimulate the customer's willingness to purchase.
[0081]
<User management>
FIG. 17 is a flowchart illustrating a processing example when the user (customer) management screen is selected on the store terminal. First, "user management" is selected from the menu bar of the management screen displayed on the screen of the store terminal 10 by the store-side operator (step S101). When “user management” is selected on the management screen of the shop terminal 10, the server 30 transmits a user management screen to the shop terminal 10.
[0082]
The operator of the store terminal 10 clicks “User List” on the user management screen (Step S102). When the “user list” is selected here, the server 30 extracts all customer data of the customer data registered in the database 40, and sends the registered user's e-mail address, name, number of visits, work items A user list screen (see FIG. 18) constituted by the above process is transmitted to the shop terminal 10.
[0083]
The operator of the shop terminal 10 clicks the work item “history” of any user among all the customer data transmitted from the server 30 (step S104). When the “history” of any user is clicked on the store terminal 10, the server 30 transmits the store visit history of the selected user to the store terminal 10. The shop terminal 10 displays the history information of the selected user transmitted from the server 30 (Step S105), and ends the processing.
[0084]
The above-described embodiment is a preferred embodiment of the present invention, and can be variously modified and implemented without departing from the gist of the present invention.
[0085]
【The invention's effect】
As is clear from the above description, according to the present invention, the store side accurately grasps customer trends and business trends by checking the totalization / analysis results of questionnaires collected from customers in real time on the Web. This will greatly contribute to sales development, including studying product lineups in the future, product development, marketing research for store building, and customer service for employees. In addition, a pinpoint approach to the customer, that is, sales development from the customer's standpoint is possible.
[0086]
Further, according to the present invention, the customer side can easily reply to the questionnaire provided by the store side by effectively utilizing the waiting time and the like, and the expiration date (time unit) is instantly used as a price for the reply. Since the attached coupon is issued, the customer's willingness to purchase can be improved.
[0087]
Further, according to the present invention, the customer who answered the questionnaire is inquired about the delivery request of the mail, and the customer who requested the delivery is explained at the store side at a timing arbitrarily set for the new product, an event, or By distributing an advertisement mail / promotion mail such as a sale time, it is possible to improve the customer's motivation to visit the store next time.
[0088]
Further, according to the present invention, the number of visits of the customer is counted based on the e-mail address (the number of accesses to the questionnaire page). Therefore, when the advertisement / promotional mail is distributed, the privilege service ( By giving a gift or the like, the customer's motivation to visit the store next time can be improved.
[Brief description of the drawings]
FIG. 1 is a block diagram illustrating a schematic configuration of a customer data management system according to an embodiment.
FIG. 2 is a flowchart illustrating a usage status of a user in the customer data management system according to the embodiment.
FIG. 3 is a plan view showing an embodiment of a keyword input screen.
FIG. 4 is a plan view showing an embodiment of a questionnaire input form.
FIG. 5 is a plan view showing an example of a coupon screen.
FIG. 6 is a flowchart illustrating an operation example when displaying a management screen on a shop terminal.
FIG. 7 is a plan view illustrating an example of a management screen.
FIG. 8 is a flowchart illustrating an example of a setting change process on a questionnaire result confirmation screen.
FIG. 9 is a plan view showing an example of a questionnaire result confirmation screen.
FIG. 10 is a flowchart illustrating an example of a setting change process on the coupon information editing screen.
FIG. 11 is a plan view showing an embodiment of a coupon information editing screen.
FIG. 12 is a flowchart illustrating a first processing example of setting change on the mail distribution management screen.
FIG. 13 is a flowchart illustrating a second processing example of setting change on the mail distribution management screen.
FIG. 14 is a plan view showing a first embodiment of a mail delivery management screen.
FIG. 15 is a plan view showing a mail delivery management screen according to a second embodiment.
FIG. 16 is a plan view showing an example of an advertisement / advertisement mail delivered to a customer.
FIG. 17 is a flowchart illustrating a processing example on a user (customer) management screen.
FIG. 18 is a plan view showing an embodiment of a user list screen.
[Explanation of symbols]
10 store terminals
20 Terminal device
30 servers
40 database
100 Internet network

Claims (9)

A customer data management system in which a plurality of terminal devices that can be used by a customer and a store terminal managed in a store are connected via a server that collects / analyzes and analyzes customer data on a communication line,
The server comprises:
After confirming a predetermined keyword with respect to access from any of the plurality of terminal devices, transmitting a questionnaire provided by the store to the terminal device having access thereto,
After receiving an answer to the questionnaire from the terminal device, transmit coupon information available at the store to the terminal device,
Based on the questionnaire result request from the store terminal, the responses to the questionnaire from the plurality of terminal devices are totaled / analyzed and transmitted to the store terminal,
After a lapse of a predetermined time from the transmission time of the answer to the questionnaire from the terminal device, distribute an advertisement and / or an advertising mail to the terminal device;
A customer data management system, characterized in that: The coupon information is
2. The customer data management system according to claim 1, wherein a time limit based on a transmission time of the answer to the questionnaire is provided. The time limit is:
3. The customer data management system according to claim 2, wherein the server can access the server from the store terminal and change the settings as desired. The predetermined time is
The customer data management system according to any one of claims 1 to 3, wherein the server can access the server from the store terminal and change the settings as desired. The content of the advertisement and / or advertisement mail is:
The customer data management system according to any one of claims 1 to 4, wherein the server is accessed from the shop terminal, and the setting can be arbitrarily changed. The store is
Having a plurality of connection connectors for accessing the server via the communication line,
The terminal device,
The customer data management system according to any one of claims 1 to 5, wherein the server is accessed by being connected to the connection connector. The server comprises:
The customer data management system according to any one of claims 1 to 6, further comprising a database that stores an e-mail address of a terminal device that has answered the questionnaire and a result of the questionnaire totalization / analysis. . The keyword is
The customer data management system according to any one of claims 1 to 7, wherein the customer data management system is presented or displayed in the store on a daily basis. E-mail using a customer data management system in which a plurality of terminal devices available to a customer and a store terminal managed by the store are connected via a server that collects / analyzes and analyzes customer data on a communication line. Delivery method,
The server comprises:
A confirmation step of confirming a predetermined keyword for access from any of the plurality of terminal devices;
A questionnaire transmitting step of transmitting a questionnaire provided by the store to the accessed terminal device after confirming the keyword by the confirming step;
An answer receiving step of receiving an answer to the questionnaire from the terminal device,
After receiving an answer to the questionnaire in the answer receiving step, a coupon information transmitting step of transmitting coupon information available in the store to the terminal device,
A tabulation / analysis step of tabulating / analyzing responses to the questionnaire from the plurality of terminal devices based on a questionnaire result request from the store terminal;
A questionnaire result transmitting step of transmitting, to the shop terminal, a total result / analysis result of the questionnaire tabulated / analyzed by the tabulating / analyzing step,
A mail distribution step of distributing an advertisement and / or an advertisement mail to the terminal device after a lapse of a predetermined time from the transmission time of the response to the questionnaire from the terminal device;
A mail distribution method using a customer data management system, comprising:

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