WO2014103112A1

WO2014103112A1 - Provision device, program, and provision method

Info

Publication number: WO2014103112A1
Application number: PCT/JP2013/006145
Authority: WO
Inventors: 増田　宗昭
Original assignee: カルチュア・コンビニエンス・クラブ株式会社
Priority date: 2012-12-26
Filing date: 2013-10-16
Publication date: 2014-07-03
Also published as: JP6250557B2; TW201439942A; JPWO2014103112A1

Abstract

Provided is a provision device whereby it is possible to provide marketing information to specific subjects without a seller needing to be in a particular place. Provided are a provision device, program, and provision method, wherein a provision device which provides marketing information comprises: a display processing unit which causes an external terminal to display a setting screen in response to an access request from the terminal, said setting screen being for narrowing down the subjects to whom to distribute the marketing information and setting distribution conditions ; a distribution condition acquisition unit which receives from the terminal the distribution conditions which are set with the setting screen upon the terminal; and a distribution processing unit which commences distributing the marketing information on the basis of the distribution conditions, in response to receiving from the terminal an execution instruction for executing the distribution of the marketing information.

Description

Providing device, program, and providing method

The present invention relates to a providing device, a program, and a providing method.

Conventionally, when a seller provides sales promotion information to a customer, the distribution conditions such as details of the sales promotion information, a distribution destination, a distribution method, and a price are set in detail to narrow down customers to be distributed.

However, there are a variety of methods for providing sales promotion information, and the seller has to set a number of items and narrow down who should distribute the sales promotion information. In this case, the seller had to visit the agency directly to determine details.

In the first aspect of the present invention, there is provided a device for providing sales promotion information, wherein the distribution conditions are set by narrowing down the persons to whom the sales promotion information is distributed in response to an access request from an external terminal. In response to receiving a display processing unit that displays a screen on the terminal, a distribution condition acquisition unit that receives distribution conditions set on the setting screen on the terminal from the terminal, and an execution instruction for distributing sales promotion information from the terminal A providing apparatus, a program, and a providing method are provided, each including a distribution processing unit that starts distribution of sales promotion information based on distribution conditions.

Note that the above summary of the invention does not enumerate all the necessary features of the present invention. In addition, a sub-combination of these feature groups can also be an invention.

The structural example of the provision apparatus 100 which concerns on this embodiment is shown with the store 130 and a subject. The 1st example of a display of the display part 112 which concerns on this embodiment is shown. The 2nd example of a display of the display part 112 which concerns on this embodiment is shown. The 3rd example of a display of the display part 112 which concerns on this embodiment is shown. The 4th example of a display of the display part 112 which concerns on this embodiment is shown. The 5th example of a display of the display part 112 which concerns on this embodiment is shown. The structure of the modification of the display part 112 which concerns on this embodiment is shown. The operation | movement flow of the provision apparatus 100 which concerns on this embodiment is shown. 2 shows an exemplary hardware configuration of a computer 1900 according to the present embodiment.

Hereinafter, the present invention will be described through embodiments of the invention. However, the following embodiments do not limit the invention according to the claims. In addition, not all the combinations of features described in the embodiments are essential for the solving means of the invention.

FIG. 1 shows a configuration example of a providing apparatus 100 according to the present embodiment, together with a plurality of stores 130 and subjects. Here, each of the plurality of stores 130 sells products to customers and provides services. In addition, each of the plurality of stores 130 provides, for example, a common point according to the product or service when the customer purchases the product or uses the service using a common membership card or credit card. Each of the plurality of stores 130 may form an affiliate group that provides services such as a common card and / or a common point.

The providing device 100 provides sales promotion information to a specific target person based on distribution conditions set by the seller. Here, the seller is, for example, a store owner or a store clerk of stores included in the plurality of stores 130. Alternatively, the seller may be a store owner or a store clerk of a store different from the plurality of stores 130. In this case, the providing apparatus 100 may include the store in the affiliated group of the plurality of stores 130 in response to the use of the sales promotion information provided by the other store. The providing device 100 includes a terminal unit 110, a server unit 120, an information output unit 132 and a customer information input unit 134 provided in the store 130.

The terminal unit 110 transmits an access request according to a user input. In addition, the terminal unit 110 receives a distribution condition setting from a user. For example, the terminal unit 110 receives a setting by a touch input from a user. Instead of this, the terminal unit 110 may receive a setting by gesture input. Alternatively, the terminal unit 110 may receive settings by an input device such as a keyboard, a mouse, and / or a joystick.

Here, the user is a seller who sells products, a manager of the store 130, or an employee of the store 130. The terminal unit 110 may be a mobile terminal owned by the user, and may be a personal computer or the like instead. The terminal unit 110 has a communication function for connecting to the Internet and the like, a data processing function for executing a program, and the like. The terminal unit 110 is, for example, a smartphone, a mobile phone, or a tablet PC. The terminal unit 110 may include a GPS receiver, and in this case, the position information of the terminal unit 110 is acquired. The terminal unit 110 has a display unit 112.

The display unit 112 displays an access screen, a setting screen, and the like of the providing apparatus 100 according to a user instruction, and inputs an instruction from the user. For example, the display unit 112 displays an access screen, a setting screen, and the like by software such as a browser.

The server unit 120 is connected to the network, and exchanges setting information with the terminal unit 110 in response to a user access request. The server unit 120 may be connected to the terminal unit 110 via the Internet, or may be connected via a dedicated network instead. The server unit 120 is connected to a plurality of stores 130, acquires customer information, and constructs a database or the like. The server unit 120 may construct the database regardless of the user access request. The server unit 120 includes a display processing unit 122, a distribution condition acquisition unit 124, a distribution processing unit 126, and a storage unit 128.

In response to an access request from the external terminal unit 110, the display processing unit 122 causes the terminal unit 110 to display a setting screen for setting distribution conditions by narrowing down target persons to distribute the sales promotion information. As an example, the display processing unit 122 displays a plurality of setting screens as a website that displays in a web page format. In this case, the display processing unit 122 switches and displays web pages according to user input.

The distribution condition acquisition unit 124 receives distribution conditions set on the setting screen on the terminal unit 110 from the terminal unit 110. The distribution condition acquisition unit 124 stores the set distribution conditions in the storage unit 128. Also, the distribution condition acquisition unit 124 transmits the execution instruction to the distribution processing unit 126 in response to receiving an instruction to execute distribution of the sales promotion information by the user.

The distribution processing unit 126 starts distributing the sales promotion information based on the distribution conditions in response to receiving an execution instruction for distributing the sales promotion information from the terminal unit 110 via the distribution condition acquiring unit 124. The distribution processing unit 126 distributes the sales promotion information by a distribution processing method selected by the user among a plurality of predetermined distribution processing methods. The distribution processing unit 126 distributes the sales promotion information by a distribution processing method such as display on a corresponding website, transmission of mail, direct mail transmission, issuance of a coupon, and display on an electronic signboard.

The storage unit 128 stores customer information as a database classified into a plurality of segments. As an example, the storage unit 128 classifies each of a plurality of pieces of customer information into segments such as attributes, purchase results, point results, and possessed card types.

Here, the attribute segment is formed of information such as the customer's sex, age, address, car ownership, home ownership, spouse presence, child presence, and hobbies, for example. The purchase performance segment is formed of information such as a product purchased by the customer before, a price of the product, a category of the product, a popularity ranking of the product, a place of purchase (store), and the like.

Also, the point performance segment is formed by the number of points that are granted according to the product or service when the customer purchases the product or uses the service. The possessed card type segment is formed by information such as a credit card owned by the customer and a membership card issued by the store 130 connected to the server unit 120.

The storage unit 128 updates a database classified into a plurality of segments as customer information when a customer purchases a product or uses a service or the like at a store 130 connected to the server unit 120. For example, when the customer subscribes to the membership card issued by the store 130 at the store 130, the storage unit 128 stores the information on the possessed card type segment and the content that the customer describes in the application form at the time of subscription, Update attribute segment information.

In addition, the storage unit 128 may update the purchase performance segment information and the point performance segment information when the customer purchases the product using the membership card at the store 130. Instead, the storage unit 128 receives attribute segment information in response to the customer's answer to a questionnaire or quiz conducted from the server unit 120 via the web or email to the customer, and You may update the information of a point performance segment. Here, a questionnaire or a quiz may be included in the sales promotion information.

In this way, the storage unit 128 acquires customer information and builds a database and the like based on the response to the customer's product purchase and sales promotion information. Further, the storage unit 128 stores the distribution condition set by the user in association with the user in the storage unit 128 according to the instruction from the distribution condition acquisition unit 124.

The store 130 has an information output unit 132 and a customer information input unit 134. The information output unit 132 outputs sales promotion information to the customer. As an example, the information output unit 132 is connected to the distribution processing unit 126 and issues a coupon such as a discount coupon, a gift certificate, or a point increase ticket in accordance with an instruction from the distribution processing unit 126.

The customer information input unit 134 inputs customer information of the customer from a membership card possessed by the customer. In addition, the customer information input unit 134 may input customer information such as sex and age range to the store clerk as long as the store clerk who responds at the store 130 can discriminate. The customer information input unit 134 transmits customer information in which the customer information is associated with the product purchased by the customer or the service used to the storage unit 128.

Here, the information output unit 132, the customer information input unit 134, and the server unit 120 form, as an example, a sales information management system that manages the status of parts sales in real time. In this case, the system may be a POS system, and the information output unit 132 and the customer information input unit 134 are part of one or more registers in the store 130.

FIG. 2 shows a first display example of the display unit 112 according to the present embodiment. FIG. 2 is an example of a distribution condition setting screen displayed after the user accesses the access screen of the providing apparatus 100. The display processing unit 122 displays the distribution conditions in a menu format and allows the user to select the menu. FIG. 2 shows an example in which the display processing unit 122 displays “distribution target area”, “distribution destination”, “distribution”, and “distribution processing method” as menus.

The display processing unit 122 displays the number of customers that meet the distribution conditions. Further, the display processing unit 122 may display the cost when the sales promotion information is distributed under the set distribution conditions. FIG. 2 shows a case where the display processing unit 122 distributes sales promotion information to 1250 target persons according to the set distribution conditions and the number of target persons meeting the distribution conditions is 1250. An example of displaying that the cost is 50,000 yen is shown.

FIG. 3 shows a second display example of the display unit 112 according to the present embodiment. FIG. 3 shows an example of a setting screen displayed by the display processing unit 122 when the user selects “distribution target area” from the distribution condition menu shown in FIG. That is, the display processing unit 122 displays on the display unit 112 of the terminal unit 110 a setting screen for setting an area to which sales promotion information is distributed as a distribution condition, and inputs the distribution condition.

FIG. 3 shows an example in which the display processing unit 122 displays “distance from store”, “map input”, and “select from registered information” as menus as setting conditions for the distribution target area. For example, when the user selects “distance from the store”, the display processing unit 122 causes the user to input distance information. The condition acquisition unit 124 sets stores 130 within the range of the distance input by the user from stores operated by the user as distribution target stores of sales promotion information.

Also, when the user selects “map input”, the display processing unit 122 displays a map including the user's store and allows the user to input a distribution target. In this case, the user may indicate one or more stores 130 shown on the map, and instead may indicate an area in the map. When the store 130 is instructed, the condition acquisition unit 124 sets the instructed store 130 as a distribution target store when the area in the map is instructed.

Alternatively, the display processing unit 122 may acquire GPS information of the terminal unit 110 used by the user and display distribution conditions according to the GPS information. Thereby, the display process part 122 can save the effort which makes a user input the information of a present position. In addition, when the user wants to distribute the sales promotion information to the current location where the user is present while moving, the user can access the providing device 100 from the terminal unit 110 that is carried on the basis of the position of the terminal unit 110. Thus, it is possible to easily specify the area where the sales promotion information should be distributed.

In addition, when the user selects “select from registered information”, the display processing unit 122 displays information on a distribution target that was previously registered or set by the user. The display processing unit 122 may display that there is no registration information when there is no information registered corresponding to the user, and may display it in a menu format when there is a plurality of registration information. The condition acquisition unit 124 sets the registration information as a distribution target in response to the user selecting the displayed registration information.

FIG. 4 shows a third display example of the display unit 112 according to the present embodiment. FIG. 4 shows an example of a setting screen displayed by the display processing unit 122 when the user selects “distribution destination” from the distribution condition menu shown in FIG. That is, the display processing unit 122 displays on the display unit 112 of the terminal unit 110 a setting screen for setting a distribution destination condition for sales promotion information as a distribution condition, and inputs the distribution condition.

FIG. 4 shows an example in which the display processing unit 122 displays “weather, time”, “number of people”, and “target person” as menus as distribution destination setting conditions. For example, when the user selects “weather, time”, the display processing unit 122 displays a screen that allows the user to input conditions such as weather, time, and / or schedule. In this case, the display processing unit 122 may also display information such as current weather, weather forecast information, current time, and / or calendar. The condition acquisition unit 124 includes the weather and / or date / time information input by the user in the distribution condition.

If the user selects “number of people”, the display processing unit 122 displays a screen that allows the user to input the number of people condition. For example, the display processing unit 122 displays a screen for inputting information such as the number of first-come-first-served persons or all the target persons. Here, the display processing unit 122 may update the budget information in response to the update of the condition of the number of people. The display processing unit 122 may display information on the number of distributions corresponding to the input budget according to the budget selected by the user and selected. The condition acquisition unit 124 includes information on the number of people input by the user in the distribution condition.

Further, when the user selects “target person”, the display processing unit 122 displays a screen for allowing the user to input the condition of the target person. For example, the display processing unit 122 displays a screen for inputting information for narrowing down a target person such as male, female, and / or age.

Further, the display processing unit 122 may display a setting screen for setting the conditions of the person in the store 130 that is the affiliated store and the person who visited the sales promotion information. In this case, as an example, the display unit 112 displays a setting screen for setting whether or not the customer has purchased the product at the store 130 and the time elapsed since the purchase of the product. The condition acquisition unit 124 includes the target person information input by the user in the distribution condition.

Here, the display processing unit 122 may update the information on the number of persons to be distributed and the budget according to the update of the condition of the target person. The display processing unit 122 may display information on the number of distributions corresponding to the input budget according to the budget selected by the user and selected. Thereby, the user can recognize immediately after setting the distribution number of people and budget amount according to distribution conditions.

Further, since the display processing unit 122 displays the number of persons to be distributed and the budget amount based on the database stored in the storage unit 128 forming the POS system, it is possible to display almost real-time accurate information. The condition acquisition unit 124 includes information on the number of people input by the user in the distribution condition.

FIG. 5 shows a fourth display example of the display unit 112 according to the present embodiment. FIG. 5 shows an example of a setting screen displayed by the display processing unit 122 when the user selects “Distribution” from the distribution condition menu shown in FIG. In other words, the display processing unit 122 displays a setting screen for setting the condition for the distribution of the sales promotion information on the display unit 112 of the terminal unit 110 as the distribution condition, and inputs the distribution condition.

FIG. 5 shows an example in which the display processing unit 122 displays “discount coupon”, “commodity voucher”, and “point” as menus as distribution setting conditions. For example, when the user selects “discount coupon”, the display processing unit 122 displays a screen that allows the user to input conditions such as a discount coupon discount rate, a discount target product, and a discount period. The condition acquisition unit 124 includes distribution information input by the user in the distribution condition.

FIG. 6 shows a fifth display example of the display unit 112 according to the present embodiment. FIG. 6 shows an example of a setting screen displayed by the display processing unit 122 when the user selects “distribution processing method” from the distribution condition menu shown in FIG. That is, the display processing unit 122 displays a setting screen for setting the conditions for the distribution processing method of the sales promotion information on the display unit 112 of the terminal unit 110 as the distribution conditions, and inputs the distribution conditions.

FIG. 6 shows an example in which the display processing unit 122 displays “coupon”, “web display”, “E-mail”, and “DM” as menus as setting conditions for the distribution processing method. For example, when the user selects “coupon”, the condition acquisition unit 124 includes distributing the sales promotion information by the POS coupon in the distribution condition. Similarly, when the user selects “web display”, “E-mail”, or “DM”, the condition acquisition unit 124 displays the sales promotion information on the web, transmits the E-mail, or Sending direct mail is included in the distribution conditions according to your choice.

Here, when the user selects one of “web display”, “E-mail”, and “DM”, the display processing unit 122 displays the web display content, the E-mail transmission destination and the description content, In addition, a screen for setting a direct mail transmission destination and description contents may be displayed according to selection. In this case, the display processing unit 122 may display a predetermined standard document. The user can set the description content by editing the standard document. The condition acquisition unit 124 includes the set description content in the distribution condition.

Further, the display processing unit 122 may display a setting screen for inputting information on a combination of the distribution processing method and the number of distributions. In this case, the display processing unit 122 may display information on the number of distributions corresponding to the information on the number of people described in FIG. 4, and when the user updates the number of distributions, the information on the number of people in FIG. 4 is also updated. It's okay.

Here, the user may set a plurality of distribution processing methods for one piece of sales promotion information. FIG. 6 shows an example in which the user uses the terminal unit 110 to set a setting for distributing 500 POS coupons, 500 E-mails, and 250 direct mails for one piece of sales promotion information. . The distribution processing unit 126 distributes the sales promotion information to the store or the target person associated with the area based on the distribution conditions set in this way.

As described above, the providing apparatus 100 can execute the distribution condition for distributing the sales promotion information by inputting the distribution condition from the terminal unit 110 carried by the user, so that the user can set the distribution condition without selecting the location. it can. In addition, since the user can immediately instruct the execution of the sales promotion activity at the place where the user has come up with the sales promotion activity, the prompt start of the sales promotion activity can be realized.

In addition, since a system in which data is updated in real time, such as a POS system, is used, sales promotion information according to the latest trends of customers can be distributed. Furthermore, since the server included in the POS system or the like can be used as it is, the cost of configuring the providing apparatus 100 and the maintenance / maintenance cost can be reduced.

It has been described that the display processing unit 122 according to the present embodiment displays the distribution condition setting screen on the display unit 112 of the terminal unit 110 using a plurality of menus. Instead, the display processing unit 122 may display the plurality of menus in a tab format. FIG. 7 shows a configuration of a modified example of the display unit 112 according to the present embodiment. FIG. 7 shows a modification of FIG. 2 which is a distribution condition setting screen. In FIG. 7, the display processing unit 122 shows an example in which a plurality of menus are displayed in a tab format.

FIG. 8 shows an operation flow of the providing apparatus 100 according to the present embodiment. The providing apparatus 100 starts an operation in response to the user accessing the access screen (S800). Here, as an example, the access screen is a web page that can be accessed with a predetermined URL. The user inputs a preset ID and password on the access screen. Here, the providing apparatus 100 may acquire GPS information of the user's terminal unit 110 and start setting sales promotion information of the store 130 when the user accesses from the store 130 registered in advance.

The display processing unit 122 confirms whether or not the distribution condition previously set by the user is stored in the storage unit 128 according to the information of the accessed user (S810). When the distribution conditions set in the past are stored, the display processing unit 122 displays the distribution conditions (S815). In this case, the user may set the distribution condition based on the previously input setting value. Instead, the user may clear the previously input setting value and input a new setting value.

Here, the display processing unit 122 may display distribution conditions specified in advance in a menu format. For example, the user sets detailed settings and the like in advance, selects an item to be set by input of the terminal unit 110, and stores the setting and selection information in the storage unit 128 in association with the user. As a result, the display processing unit 122 can display the previously selected items in a menu format. In this case, the user may input in advance detailed settings from a dedicated terminal connected to the server unit 120 via a dedicated line. Instead, the user may input in advance detailed settings using a personal computer or the like.

In this way, when there is data accumulated by the user before, the display processing unit 122 displays the data according to the data and causes the user to set distribution conditions (S820). Further, when there is no data accumulated by the user before, the user is allowed to set distribution conditions by a predetermined display. Since the input of the distribution condition by the user has been described with reference to FIGS. The storage unit 128 stores the distribution conditions set by the user in association with the user.

Next, the distribution processing unit 126 distributes the sales promotion information according to the distribution conditions (S830). For example, when “coupon” is set as the distribution processing method, the distribution processing unit 126 sends the distribution condition to the target person set as the distribution condition from the information output unit 132 of the store 130 set as the distribution condition. An instruction to issue a POS coupon set in is transmitted. In response to the instruction, the information output unit 132 outputs the POS coupon when the target person purchases a product.

Also, when “web display” is set as the distribution processing method, the distribution processing unit 126 displays the web display content set in the distribution condition in response to access to a predetermined URL. Here, in the setting of the web display, the user may include display of a discount ticket, a coupon, a product exchange ticket, and / or a point increase ticket. In this case, the distribution processing unit 126 may display the discount ticket or the like including a number or a code associated with the distribution condition set by the user.

Further, when “E-mail” is set as the distribution processing method, the distribution processing unit 126 transmits the E-mail having the description content set in the distribution condition to the transmission destination set in the distribution condition. Here, the user may include a description such as a discount ticket and a number corresponding to a distribution condition in setting the description content of the E-mail.

In addition, when “DM” is set as the distribution processing method, the distribution processing unit 126 creates a direct mail with the description content set in the distribution condition with the address set in the distribution condition as the address. Here, the user may include a description such as a discount ticket and a number corresponding to the distribution condition in the setting of the description content of the direct mail.

The customer information input unit 134 provides information such as the discount coupon used when the user purchases a product using the discount coupon described in the web, the received E-mail, or the received direct mail. Included customer information may be entered. Here, for example, the customer information input unit 134 inputs customer information of the customer from a membership card possessed by the customer who has received the sales promotion information and has come to the store.

Further, the storage unit 128 stores the sales promotion information and the distribution conditions for the sales promotion information in association with the customer information of the customer. That is, when the customer information includes information such as a discount ticket, the storage unit 128 stores the customer information in association with the distribution condition set by the user. The storage unit 128 can retrieve a distribution condition to be associated with the customer information from the data stored in the storage unit 128 by using a number associated with the distribution condition included in the customer information.

In this way, the storage unit 128 accumulates the result of distributing the sales promotion information under the distribution condition set by the user in association with the distribution condition (S840). Thus, the user can set the next distribution condition while confirming the result of the previous distribution when distributing the sales promotion information next time. That is, the providing apparatus 100 returns to step S810 when the user redistributes the sales promotion information (S850). Then, the display processing unit 122 displays the sales promotion information stored in the storage unit 128, the sales promotion information distribution conditions, and the customer information of the customer in association with each other.

Thus, the providing apparatus 100 can distribute the sales promotion information in accordance with the setting of the distribution condition from the terminal unit 110 carried by the user by repeating the operations from step S800 to step S850. Further, the providing apparatus 100 can display the distribution conditions set by the user in advance and the history of the customers who have visited the store 130 managed by the user based on the distributed sales promotion information. Distribution conditions for sales promotion information can be optimized.

Therefore, by using such a providing device 100, a seller or a store owner can provide sales promotion information from a unit such as one mail. In addition, when a sales owner or store owner comes up with a sales promotion activity, he / she starts sales promotion activities quickly by selecting distribution conditions using the portable terminal unit 110 from the place where the sales promotion activity comes up. can do. In addition, the seller, the store owner, or the like can also implement sales promotion activities by using the break time or the like.

FIG. 9 shows an example of a hardware configuration of a computer 1900 according to the present embodiment. A computer 1900 according to this embodiment is connected to a CPU peripheral unit having a CPU 2000, a RAM 2020, a graphic controller 2075, and a display device 2080 that are connected to each other by a host controller 2082, and to the host controller 2082 by an input / output controller 2084. An input / output unit having a communication interface 2030, a hard disk drive 2040, and a DVD drive 2060; a legacy input / output unit having a ROM 2010, a flexible disk drive 2050, and an input / output chip 2070 connected to the input / output controller 2084; Is provided.

The host controller 2082 connects the RAM 2020 to the CPU 2000 and the graphic controller 2075 that access the RAM 2020 at a high transfer rate. The CPU 2000 operates based on programs stored in the ROM 2010 and the RAM 2020 and controls each unit. The graphic controller 2075 acquires image data generated by the CPU 2000 or the like on a frame buffer provided in the RAM 2020 and displays it on the display device 2080. Instead of this, the graphic controller 2075 may include a frame buffer for storing image data generated by the CPU 2000 or the like.

The input / output controller 2084 connects the host controller 2082 to the communication interface 2030, the hard disk drive 2040, and the DVD drive 2060, which are relatively high-speed input / output devices. The communication interface 2030 communicates with other devices via a network. The hard disk drive 2040 stores programs and data used by the CPU 2000 in the computer 1900. The DVD drive 2060 reads a program or data from the DVD-ROM 2095 and provides it to the hard disk drive 2040 via the RAM 2020.

Also, the ROM 2010, the flexible disk drive 2050, and the relatively low-speed input / output device of the input / output chip 2070 are connected to the input / output controller 2084. The ROM 2010 stores a boot program that the computer 1900 executes at startup and / or a program that depends on the hardware of the computer 1900. The flexible disk drive 2050 reads a program or data from the flexible disk 2090 and provides it to the hard disk drive 2040 via the RAM 2020. The input / output chip 2070 connects the flexible disk drive 2050 to the input / output controller 2084 and inputs / outputs various input / output devices via, for example, a parallel port, a serial port, a keyboard port, a mouse port, and the like. Connect to controller 2084.

The program provided to the hard disk drive 2040 via the RAM 2020 is stored in a recording medium such as the flexible disk 2090, the DVD-ROM 2095, or an IC card and provided by the user. The program is read from the recording medium, installed in the hard disk drive 2040 in the computer 1900 via the RAM 2020, and executed by the CPU 2000.

The program is installed in the computer 1900, and causes the computer 1900 to function as the server unit 120.

The information processing described in the program functions as the server unit 120 which is a specific means in which the software and the various hardware resources described above cooperate with each other by being read into the computer 1900. And the specific server part 120 according to the intended use is constructed | assembled by implement | achieving the calculation or processing of the information according to the intended use of the computer 1900 in this embodiment by this concrete means.

As an example, when communication is performed between the computer 1900 and an external device or the like, the CPU 2000 executes a communication program loaded on the RAM 2020 and executes a communication interface based on the processing content described in the communication program. A communication process is instructed to 2030. Under the control of the CPU 2000, the communication interface 2030 reads transmission data stored in a transmission buffer area or the like provided on a storage device such as the RAM 2020, the hard disk drive 2040, the flexible disk 2090, or the DVD-ROM 2095, and sends it to the network. The reception data transmitted or received from the network is written into a reception buffer area or the like provided on the storage device. As described above, the communication interface 2030 may transfer transmission / reception data to / from the storage device by the DMA (Direct Memory Access) method. Instead, the CPU 2000 transfers the storage device or the communication interface 2030 as the transfer source. The transmission / reception data may be transferred by reading the data from the data and writing the data to the communication interface 2030 or the storage device of the transfer destination.

The CPU 2000 also includes all or necessary portions of files or databases stored in an external storage device such as the hard disk drive 2040, DVD drive 2060 (DVD-ROM 2095), and flexible disk drive 2050 (flexible disk 2090). Are read into the RAM 2020 by DMA transfer or the like, and various processes are performed on the data on the RAM 2020. Then, CPU 2000 writes the processed data back to the external storage device by DMA transfer or the like. In such processing, since the RAM 2020 can be regarded as temporarily holding the contents of the external storage device, in the present embodiment, the RAM 2020 and the external storage device are collectively referred to as a memory, a storage unit, or a storage device. Various types of information such as various programs, data, tables, and databases in the present embodiment are stored on such a storage device and are subjected to information processing. Note that the CPU 2000 can also store a part of the RAM 2020 in the cache memory and perform reading and writing on the cache memory. Even in such a form, the cache memory bears a part of the function of the RAM 2020. Therefore, in the present embodiment, the cache memory is also included in the RAM 2020, the memory, and / or the storage device unless otherwise indicated. To do.

In addition, the CPU 2000 performs various operations, such as various operations, information processing, condition determination, information search / replacement, etc., described in the present embodiment, specified for the data read from the RAM 2020 by the instruction sequence of the program. Is written back to the RAM 2020. For example, when performing the condition determination, the CPU 2000 determines whether the various variables shown in the present embodiment satisfy the conditions such as large, small, above, below, equal, etc., compared to other variables or constants. When the condition is satisfied (or not satisfied), the program branches to a different instruction sequence or calls a subroutine.

Further, the CPU 2000 can search for information stored in a file or database in the storage device. For example, in the case where a plurality of entries in which the attribute value of the second attribute is associated with the attribute value of the first attribute are stored in the storage device, the CPU 2000 displays the plurality of entries stored in the storage device. The entry that matches the condition in which the attribute value of the first attribute is specified is retrieved, and the attribute value of the second attribute that is stored in the entry is read, thereby associating with the first attribute that satisfies the predetermined condition The attribute value of the specified second attribute can be obtained.

The programs or modules shown above may be stored in an external recording medium. As the recording medium, in addition to the flexible disk 2090 and the DVD-ROM 2095, an optical recording medium such as DVD or CD, a magneto-optical recording medium such as MO, a tape medium, a semiconductor memory such as an IC card, and the like can be used. Further, a storage device such as a hard disk or a RAM provided in a server system connected to a dedicated communication network or the Internet may be used as a recording medium, and the program may be provided to the computer 1900 via the network.

Although the hardware configuration of the computer 1900 has been described above, the server unit 120 may include a plurality of computers 1900 and be controlled by the plurality of computers 1900 in a distributed manner. For example, a part of the program is installed in each of the plurality of computers 1900 and causes the plurality of computers 1900 to function as the server unit 120.

As mentioned above, although this invention was demonstrated using embodiment, the technical scope of this invention is not limited to the range as described in the said embodiment. It will be apparent to those skilled in the art that various modifications or improvements can be added to the above-described embodiment. It is apparent from the scope of the claims that the embodiments added with such changes or improvements can be included in the technical scope of the present invention.

The execution order of each process such as operations, procedures, steps, and stages in the apparatus, system, program, and method shown in the claims, the description, and the drawings is particularly “before” or “prior”. It should be noted that they can be implemented in any order unless the output of the previous process is used in the subsequent process. Regarding the operation flow in the claims, the description, and the drawings, even if it is described using “first”, “next”, etc. for the sake of convenience, it means that it is essential to carry out in this order. is not.

100 providing device, 110 terminal unit, 112 display unit, 120 server unit, 122 display processing unit, 124 condition acquisition unit, 126 distribution processing unit, 128 storage unit, 130 store, 132 information output unit, 134 customer information input unit, 1900 Computer, 2000 CPU, 2010 ROM, 2020 RAM, 2030 communication interface, 2040 hard disk drive, 2050 flexible disk drive, 2060 DVD drive, 2070 I / O chip, 2075 graphic controller, 2080 display device, 2082 host controller, 2084 input Output controller, 2090 flexible disk, 2095 DVD-ROM

Claims

A providing device for providing sales promotion information,
In response to an access request from an external terminal, a display processing unit that causes the terminal to display a setting screen for setting distribution conditions by narrowing down a target for distributing the sales promotion information;
A distribution condition acquisition unit that receives the distribution condition set on the setting screen on the terminal from the terminal;
A distribution processing unit that starts distribution of the sales promotion information based on the distribution conditions in response to receiving an execution instruction to distribute the sales promotion information from the terminal;
A providing device comprising:
The display processing unit displays a setting screen for setting an area to be distributed of the sales promotion information as the distribution condition on the terminal, and inputs the distribution condition.
The providing apparatus according to claim 1, wherein the distribution processing unit distributes the sales promotion information to a store or a target person associated with the area based on the distribution condition.
The providing device according to claim 1 or 2, wherein the display processing unit displays the distribution conditions in a menu format.
The providing device according to any one of claims 1 to 3, wherein the display processing unit displays the number of customers that match the distribution conditions.
The providing device according to any one of claims 1 to 4, wherein the display processing unit displays information on the number of distributions according to the input budget.
The providing apparatus according to any one of claims 1 to 5, wherein the display processing unit displays a setting screen for setting conditions of a person at a partner store and a person who has stopped as the distribution target person.
The providing device according to any one of claims 1 to 6, wherein the display processing unit displays a setting screen for inputting information on a combination of a distribution processing method and the number of distributions.
The providing device according to any one of claims 1 to 7, wherein the display processing unit displays a distribution condition designated in advance in a menu format.
The providing device according to any one of claims 1 to 8, wherein the display processing unit acquires GPS information of the external terminal and displays distribution conditions according to the GPS information.
A customer information input unit for inputting customer information of the customer from a membership card possessed by the customer who has received the sales promotion information and has visited the store;
The providing device according to any one of claims 1 to 9, further comprising: a storage unit that stores the sales promotion information and a distribution condition of the sales promotion information in association with customer information of the customer.
The providing device according to claim 10, wherein the display processing unit displays the sales promotion information, distribution conditions of the sales promotion information, and customer information of the customer in association with each other, stored in the storage unit.
A program that causes a computer to function as the providing device according to any one of claims 1 to 11.
A method of providing sales promotion information,
In response to an access request from an external terminal, a display step for causing the terminal to display a setting screen for setting distribution conditions by narrowing down a target person to distribute the sales promotion information;
A distribution condition acquisition step for receiving the distribution condition set on the setting screen on the terminal from the terminal;
A distribution processing step of starting distribution of the sales promotion information based on the distribution conditions in response to receiving an execution instruction to distribute the sales promotion information from the terminal;
A providing method comprising: