JP2006085244A - Method for promoting commodity sales - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To grasp the sales promotion effect of a plurality of devices for reproducing advertising images of commodities set in a store. <P>SOLUTION: An advertisement device comprising an advertisement reproduction device and a printer connected to the advertisement reproduction device is set in the vicinity of a commodity. The advertisement reproduction device reproduces an advertisement image and an advertisement voice of the commodity. When a customer sees the reproduced advertisement to determine to purchase the commodity, he/she presses down a print button provided in the advertisement reproduction device. According to this, the printer outputs a coupon 5. The customer presents the coupon 5 to a cash register to receive a discount service. In the cash register, the identification information of the advertisement device recorded in the coupon 5 is read. Accordingly, with respect to a plurality of advertisement devices set in the store, the sales promotion effect of each advertisement device can be analyzed. <P>COPYRIGHT: (C)2006,JPO&NCIPI

Description

  The present invention relates to a sales promotion method for products using a product advertising device installed in a store.

  In retail stores such as super mats, product advertisement video and audio are played by a playback device installed on a product display shelf to promote sales of the product. As such a reproducing apparatus, there is an apparatus called an electronic POP, for example.

  In the following Patent Document 1, an invention relating to an advertisement providing apparatus that is arranged in the vicinity of a product and reproduces an advertisement video is disclosed. This advertisement providing apparatus includes means for printing a discount coupon or coupon as advertisement information.

JP 2001-134225 A

  According to the advertisement providing apparatus described in Patent Literature 1, it is possible to obtain the sales promotion effect by reproducing the advertisement information of the product and outputting the coupon ticket. However, a mechanism for obtaining statistical information on how much sales promotion effect can be obtained by the advertisement providing device is not prepared.

  In view of the above problems, an object of the present invention is to provide a method for quantitatively analyzing the sales promotion effect of a product by an advertisement reproducing apparatus.

  In order to solve the above-mentioned problem, the invention described in claim 1 is a method in which a plurality of advertising devices installed in a store reproduce an advertising video of a product and an advertising device that inputs a print instruction made by a customer. A step of outputting a coupon for a commodity in which identification information of the own device is recorded; a step of performing a discount settlement according to the content of the coupon when registering a customer who submitted the coupon to a cashier counter; and And a step of analyzing a sales promotion effect for each advertising device by inputting coupon information into a computer.

  The invention according to claim 2 further comprises the step of the advertising device asking the customer to input an answer to the questionnaire before outputting the coupon, in the merchandise sales promotion method according to claim 1, Questionnaire response information is recorded on the coupon ticket.

  According to a third aspect of the present invention, in the commodity sales promotion method according to the first or second aspect, information recorded on the coupon is recorded as a barcode, and the computer is controlled by a barcode reader. Information recorded on the coupon is obtained.

  According to the present invention, the coupon ticket output from the advertisement reproducing apparatus includes the identification information of the advertisement reproducing apparatus, and the sales promotion effect is analyzed based on this information. Thereby, it is possible to analyze which device has the highest advertising effect among the plurality of advertisement reproducing devices installed.

{First embodiment}
The first embodiment of the present invention will be described below with reference to the drawings. FIG. 1 is an overview diagram of an advertising device according to an embodiment. The advertising device includes an advertising reproducing device 1 and a printing device 2 connected to the advertising reproducing device 1.

  The advertisement reproducing apparatus 1 includes a monitor 11 on the front surface of the apparatus, and the advertisement video can be reproduced on the monitor 11. Further, the advertisement sound can be reproduced from the speaker 12 arranged on the front surface of the apparatus. Further, a print button 13 is provided on the front side of the apparatus. When the print button 13 is operated, the advertisement reproducing apparatus 1 generates print information of the coupon ticket 5, and the advertisement reproducing apparatus 1 sends the printing information to the printing apparatus 2. Then, the print information of the coupon ticket 5 is transmitted.

  FIG. 2 is a diagram illustrating an example of an installation form of the advertising device. A product 61 is displayed on the product display shelf 6 in the store. The advertisement reproducing device 1 and the printing device 2 are installed on the product display shelf 6. In such a state, the advertisement reproducing device 1 reproduces the video and audio for sales promotion of the product 61.

  Then, the advertisement reproducing apparatus 1 outputs information as shown in FIG. 3 to the monitor 11 when the series of sales promotion video and audio reproduction ends or during the reproduction. In the example shown in this figure, a message such as “Please press the PRINT button. A coupon will be output, so if you bring it to the cashier, we will offer a discount service” is output to the monitor 11.

  It is assumed that a customer who has made a purchase in the store views the sales promotion video and audio reproduced by the advertisement reproducing apparatus 1 and decides to purchase the product 61. In this case, the customer presses the print button 13. As a result, the coupon ticket 5 as shown in FIG.

  As shown in FIG. 5, the customer carries the coupon ticket 5 and the product 61 to be purchased to the cashier counter 7 and performs settlement at the cashier counter 7. At this time, the store clerk who operates the register 3 to perform the settlement reads the coupon ticket 5 with the barcode reader 31, reads the information written on the coupon ticket 5, and performs the settlement process for the product 61.

  Here, as shown in FIG. 4, the coupon information 5 is printed with the character information LD and the barcode BC.

  In the example shown in the figure, as the character information LD, the discount content “10% discount”, the product name “Mega Shampoo”, the coupon printing time “2004/08/24 15:35”, and the advertising device identification information “ “Device No. 005” is printed. Here, the specific product name is printed as information for specifying the product, but a product number or the like may be printed. Further, both the product name and product number may be printed. The advertising device identification information is information that identifies each of the advertising devices installed in the store. That is, it is possible to specify the advertising device that has output the coupon ticket 5 based on the printed content of the coupon ticket 5.

  Further, the bar code BC records all the contents printed as the character information LD. That is, by reading the barcode BC, it is possible to obtain discount information, information for specifying a product, printing time information, and advertising device identification information.

  Thereby, the register | resistor 3 can total the content of the coupon ticket 5, and can analyze each sales promotion effect about the advertisement apparatus installed in multiple numbers. For example, if the coupon coupons 5 printed from the device identification number 005 are collected most, it can be seen that the advertising device with the device identification number 005 has a high sales promotion effect. Furthermore, by collecting the printing time, it is possible to analyze the sales promotion effect of each advertising device for each hour.

  FIG. 6 is a functional block diagram of the advertisement reproducing apparatus 1 according to the embodiment, and FIG. 7 is a functional block diagram of the register 3. The processing contents of the advertisement reproduction device 1 and the register 3 described above will be described with reference to FIGS.

  The advertisement reproducing apparatus 1 can insert the memory card 16 and can access the advertisement data AD stored in the memory card 16. The memory card 16 is, for example, a compact flash card (R).

  The control unit 14 includes a video reproduction unit 141, an audio reproduction unit 142, and a print data generation unit 143. The video playback unit 141 and the audio playback unit 142 read the advertisement data AD stored in the memory card 16 and execute video and audio playback processing, respectively. Then, the video playback unit 141 outputs an advertising video to the monitor 11, and the audio playback unit 142 outputs the advertising audio to the speaker 12.

  When the advertisement data AD is reproduced, an advertisement video and audio appealing the product 61 are reproduced, and message information as shown in FIG. 3 is included in the advertisement video. Further, a similar message may be reproduced by voice.

  When the customer presses the print button 13 by looking at the message shown in FIG. 3, the print data generation unit 143 is notified of a print instruction for the coupon 5. The print data generation unit 143 acquires discount information and information (product name, product number, etc.) for specifying the product from the advertisement data AD, and acquires the current time from the timer 15. Thereby, the printing time is specified. Further, the print data generation unit 143 holds the identification information of the advertising device in a memory (not shown) in advance, and acquires this identification information.

  Then, the print data generation unit 143 creates character print information and barcode print information about discount information, information for specifying a product, print time information, and identification information of an advertising device. That is, both the character print information and the barcode print information include discount information, information for specifying a product, print time information, and advertisement device identification information. The print data generation unit 143 generates coupon print information based on the character print information and the barcode print information, and transmits the coupon print information to the printing apparatus 2. Thereby, the printing apparatus 2 outputs the coupon 5 as shown in FIG.

  On the other hand, in the register 3, the barcode BC of the coupon 5 is read by the barcode reader 31. When the barcode BC 31 is read by the barcode reader 31, discount information, product identification information, printing time information, and advertising device identification information are transferred to the clearing processing unit 33 and recorded in sales. Recorded in the DB 35. Further, a barcode (not shown) printed on the product 61 is also read by the barcode reader 31, and product information, price information, and the like are transferred to the settlement processing unit 33.

  And in the clearing process part 33, the clearing process of goods is performed. At this time, the price of the product is determined based on the price information read from the barcode of the product 61, but discount processing is performed based on the discount information read from the barcode BC of the coupon 5. When the settlement process is completed, the settlement result and the like are output to the monitor 32. A receipt printing process is also performed. Thereafter, money is delivered to the customer, and the settlement is completed.

  Thus, whenever the coupon voucher 5 is submitted and the settlement of the customer who purchased the product is completed, the information read from the barcode BC is accumulated in the sales record DB 35. And the data analysis part 34 reads sales record DB, and performs the analysis process about a sales promotion effect. For example, it is possible to determine which advertising device has the highest sales promotion effect by aggregating the identification information of the advertising device. Further, by collecting the printing time information together, it is possible to determine the sales promotion effect for each advertising device for each time zone. The analysis processing result may be output to the monitor 32, or may be output by a printing apparatus (not shown).

  In this embodiment, a terminal that analyzes the sales record DB and analyzes the sales promotion effect is also used as the register 3, but the terminal that analyzes the sales promotion effect may be another computer. .

  As described above, the advertisement data AD to be reproduced is stored in the memory card 16. Here, the advertisement data AD for a plurality of products may be stored in the memory card 16, and the contents of the advertisement may be changed with time. For example, an advertising device is installed in front of the product A and the product B that are displayed adjacent to each other, and the advertisement of the product A and the product B is exchanged and reproduced every hour on the advertising device.

  Even in this case, since information specifying the product is recorded in the coupon ticket 5, the data analysis unit 34 specifies which product advertisement the coupon ticket 5 is output to. It is possible. Alternatively, since the printing time is recorded, the data analysis unit 34 can identify which coupon voucher 5 is output for which product advertisement based on the printing time.

{Second Embodiment}
Next, a second embodiment of the present invention will be described. In the second embodiment, in addition to the first embodiment, the advertisement reproducing device 1 plays a role as a questionnaire collection device. Also in the second embodiment, as in the first embodiment, the advertisement reproducing device 1 is arranged in the vicinity of the product and reproduces the advertisement video and audio of the product. However, before outputting the coupon coupon printing guidance message shown in FIG. 3, a questionnaire guidance message is output as shown in FIG. In this example, a message such as “Please cooperate with the questionnaire. If you answer the questionnaire, we will offer a discount service.” Is output to the monitor 11.

  FIG. 9 is a block diagram of the advertisement playback apparatus 1 according to the second embodiment. The difference from the first embodiment is that the monitor is a touch panel type monitor 17. Others are the same as those of the advertisement reproducing apparatus 1 in the first embodiment.

  When the customer who views the advertisement of the product and decides to purchase the product, the guidance message shown in FIG. 8 is output to the monitor 11, the customer operates the touch panel monitor 17 and sequentially performs a questionnaire displayed on the monitor 17. Answer. For example, answer a questionnaire about age, gender, occupation, etc. The advertisement data AD includes video, audio, and the like for displaying the contents of the questionnaire. Alternatively, other data prepared for the questionnaire may be read and reproduced. Each time the customer answers the questionnaire, the display contents of the monitor 17 are switched, and the prepared questionnaire contents are reproduced. When the customer answers the questionnaire and operates the touch panel monitor 17, questionnaire response information is notified to the print data generation unit 143.

  When the series of questionnaire processing is completed, the message shown in FIG. 3 is displayed on the touch panel monitor 17. That is, a customer can obtain a coupon by answering a questionnaire. When the customer who has finished answering the questionnaire operates the print button 13, coupon print information is transmitted to the print data generation unit 143.

  The print data generation unit 143 generates character print information and barcode print information for discount information, information for specifying a product, print time information, advertisement device identification information, and questionnaire response information. The print data generation unit 143 generates coupon print information based on the character print information and the barcode print information, and transmits the coupon print information to the printing apparatus 2. Thereby, the printing apparatus 2 outputs the coupon ticket 5 as shown in FIG.

  FIG. 10 is a diagram showing the contents of the coupon ticket 5. The portion above the broken line is the same as the content printed on the coupon 5 in the first embodiment. In the portion below the broken line, the contents of the questionnaire response are printed as character information LD. Further, the bar code BC records discount information, information for specifying a product, printing time information, and advertising device identification information, as in the first embodiment. It is recorded.

  The register 3 in the second embodiment is the same as that in the first embodiment. In the register 3, the barcode BC printed on the coupon 5 and the barcode (not shown) printed on the product are read as in the first embodiment. The clearing processing unit 33 performs discount clearing processing, and the sales record DB 35 includes discount information read from the coupon ticket 5, information for specifying the product, printing time information, identification information for the advertising device, and questionnaire response information. Accumulated.

  And the data analysis part 34 reads sales record DB, and performs the analysis process about a sales promotion effect. For example, it is possible to determine which advertising device has the highest sales promotion effect by aggregating the identification information of the advertising device. Further, by collecting the printing time information together, it is possible to determine the sales promotion effect for each advertising device for each time zone. Furthermore, together with the questionnaire information, it is possible to analyze the sales promotion effect by sex, the sales promotion effect by age, and the like.

1 is an overview diagram of an advertisement reproducing device and a printing device. It is a figure which shows the installation state to the goods display shelf of an advertisement reproduction | regeneration apparatus and a printing apparatus. It is a figure which shows the printing guidance message displayed on the monitor. It is a figure which shows the coupon concerning 1st Embodiment. 1 is an overall schematic diagram of a system. 1 is a block diagram of an advertisement reproduction device according to a first embodiment. It is a block diagram of a register. It is a figure which shows the questionnaire guidance message displayed on the monitor. It is a block diagram of the advertisement reproducing | regenerating apparatus concerning 2nd Embodiment. It is a figure which shows the coupon concerning 2nd Embodiment.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 Advertisement reproduction | regeneration apparatus 2 Printing apparatus 5 Coupon ticket 11 Monitor 12 Speaker 13 Print button

Claims (3)

A process in which a plurality of advertising devices installed in the store reproduce the advertisement video of the product;
The advertising device that has input the print instruction made by the customer outputs a coupon ticket of the product in which the identification information of the device is recorded;
At the time of liquidation of the customer who submitted the coupon to the cashier counter, the register performs a liquidation discount according to the contents of the coupon; and
Analyzing the sales promotion effect for each advertising device by inputting the coupon information into the computer;
A product sales promotion method characterized by comprising: The product sales promotion method according to claim 1, further comprising:
Before outputting the coupon ticket, the advertising device asks the customer for an answer to the questionnaire,
With
The coupon sales information is recorded in the coupon ticket. In the merchandise sales promotion method according to claim 1 or 2,
Information recorded on the coupon is recorded as a barcode, and the computer acquires information recorded on the coupon using a barcode reader.

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