KR20010095580A - Agent system for internet advertisement - Google Patents

Abstract

PURPOSE: An Internet advertisement agency system is provided to perform an advertisement by making a user be connected automatically to a web site of an advertisement server based on user's personal information registered in an Internet advertisement agency service server without a click of the user. CONSTITUTION: A connection recognizing module(20) recognizes a user's connection to an Internet advertising agency system. The user receives an ID and password which are inputted at a connection process to the system and the ID and password are judged as to a registration in a user identifying module(30). If the ID and password are judged as a pre-registered ID and password, a new member joining process is performed in user registering module(40). A preliminary advertisement performing module(50) performs a preliminary advertisement adapted to personal information of the user. After the preliminary advertisement is performed during a predetermined time, the user is automatically connected to the corresponding advertising server of an advertiser of the preliminary advertisement in an automatically connection module(160). If a pre-registered user requests a modification of one's personal information, a modification is performed in an information modification module(60). An informing module(70) informs predetermined contents to the user(70). A database stores data calculated from the above modules or necessary for operating the modules. A DB update notifying module(100) informs data modified contents to a system manager. A central processing unit(10) charges a transmission of information between each module and a proper management of the information.

Description

Agent system for internet advertisement

The present invention relates to an internet advertising agency system, and more specifically, an advertisement server operated by an advertiser of a preliminary advertisement after performing a preliminary advertisement suitable for personal information with reference to the user's personal information registered in the internet advertisement agency service server. The present invention relates to an internet advertising agency system that automatically connects to a website of a user and performs advertisements in a user-customized manner.

In the early 1990s, the Internet, which only a few of those who knew how to use computers, used as their means of communication, was now a necessity to use the Internet without a computer, and even a passport that human beings had to face the new millennium. Also called. One of the decisive moments of the popularization of the Internet is the Web.

Recently, various services such as the origination and reception of messages and files through e-mail, e-commerce, e-news (for example, Dong-A.com, Digital Chosun Ilbo), cyber stock trading, and electronic advertisements are provided based on such internet web. As the users are able to easily receive the services they have physically performed through the Internet, various services through the Internet are positioned as the most important industrial sectors of the next generation, and the competition among companies to take the lead in this field is very intense. Do. Reflecting this trend, companies are frequently involved in cross-border coalitions (such as the merger of AOL and Time Warner), and patent applications related to BM (Business Model) based on Internet services have been increasing rapidly since the late 1990s.

In particular, among the above-mentioned Internet services, electronic advertisements are rapidly spreading in each home and workplace, and more people are searching for product information or shopping through internet advertisements at home and at work. It is being activated. As a result, each company has established a homepage on the Internet and simultaneously conducts corporate guidance and advertisements. In addition, small-scale advertisements called banner advertisements are targeted at consumers in portal sites for entering each Internet site. Advertisers are striving to create ads that can attract consumers' attention in small spaces, because these advertisements usually allow site operators to receive advertising fees from advertisers.

However, since most netizens do not pay much attention to the numerous advertisements appearing on the empty space of the screen, the banner advertisements have not shown a great effect until now, and the more banner advertisements, the longer it takes to display a web page.

So, as a way to maximize the effect of advertising to netizens, the mandatory advertisement for a certain period of time is used to discount or exempt Internet usage fee or information usage fee (incentives, etc.). In most cases, ads are not seen by placing advertisements on the screen and doing other tasks, and when the advertisement time is long, the dissatisfaction of internet users increases, and the effect of advertisement is sometimes halved. Also, since most of the advertisements currently on the Internet are unidirectionally performed by advertisers to netizens, they do not pay much attention to many advertisements as mentioned above. Therefore, the more advertisements on the Internet, the more uncomfortable netizens who want to use the Internet, and the advertisers do not feel the value of advertising. When you click on the banner advertisement icon on the Internet, you may not be able to access the website corresponding to the banner advertisement for some reason (such as a network error). If you click, it is considered to have seen the banner ad unconditionally), and it is very bad for the advertiser to pay the advertisement fee to the advertising agency.

Therefore, the present invention has been devised in consideration of the above situation, and an object of the present invention is to refer to personal information (for example, occupation, age, hobbies, interests, etc.) of a user registered in an Internet advertising agency service server. Internet advertisement agency system that conducts advertisements in a customized way by automatically connecting users to the website of the advertisement server operated by the advertiser of the preliminary advertisements after performing preliminary advertisement suitable for the information and without user's separate click operation. In providing.

1 is a block diagram of the Internet advertising agency system of the present invention and the present invention.

2 is an exemplary view of a connection window via connection only software.

3 is an exemplary diagram of a website initial access screen of an internet advertisement agency system.

4 is an exemplary diagram using a banner advertisement as a preliminary advertisement.

5 is an illustration of an ad server website.

Figure 6 is an exemplary diagram informing the user through the e-mail in the Internet advertising agency system.

First, prior to describing the structure and operation of the present invention, in order to give the reference numerals to the components of each drawing it will be known in advance that the same reference numerals are assigned to the same components, even if on different drawings.

In order to achieve the above object, the Internet advertisement agency system of the present invention is a connection recognition module for recognizing that a user connects to the Internet advertisement agency system, and receives the ID and password inputted when the user connects to the system. User identification module for determining whether the user is already registered (user is a registered member), user registration module that performs the procedure of new member registration if the above-mentioned ID and password are found not to be previously registered from the user identification module. A preliminary advertisement module for executing a preliminary advertisement suitable for a connected member for a predetermined time, an automatic connection module for automatically executing a connection to the advertisement server of the preliminary advertisement, and a registered member to change his / her personal information Information change module that implements changes if requested, and notifications that inform users of certain matters. A module, a preliminary advertisement DB, a user information DB, an advertiser DB, a member's access history DB, and a DB update notification module for notifying a system administrator of data changes of the DBs.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings.

Figure 1 shows an Internet advertising agency system of the present invention and a network configuration of the present invention.

When the user 180 accesses the website of the Internet advertisement agency system 1 (hereinafter referred to as the system), predetermined data (that is, transmission of data on the Internet) to the central processing unit 10 through the Internet 190 and the external interface module 170. It will be data in the form of TCP / IP protocol commonly used for the contents of the data, and the content of the data is to receive the advertising agency service, which includes the user's ID and password), and the central processing unit 10 is connected to the connection recognition module. The above data is forwarded to 20. In this case, the method of accessing the website of the system 1 is typically performed by using a URL (Uniform Resource Locator) of the website of the system 1, for example, http://www.VisualAD.com. Although it may be possible to think of a method of inputting through a browser, it is very inconvenient for the user 180 to input a URL every time the connection is established. Therefore, in order to facilitate the connection and increase the connection rate, connection only software of the user 180 may be used. It is more preferable that the computer is automatically connected to the website of the system 1 at the time of booting after installation in the computer terminal. 2 shows an example of a connection window via connection only software.

The connection recognition module 20 receives the above data and recognizes that a connection request has been made to the website of the system 1, and transmits ID data and password data of the user coded with predetermined data to the user identification module 30. Done.

The user identification module 30 which receives the user's ID data and the password data is a part of confirming whether there is a corresponding ID and password. The central processing unit indicates that the user identification module 30 has received the user's ID data and the password data. Notifying (10), the central processing unit 10 applies a read signal to the user information DB (120) to read the data of the user information DB (120) and transmits it to the user identification module (30). The user identification module 30 compares the data received from the user information DB 120 with the input ID data and password data of the user to determine whether the input ID data and the password data are already registered.

1. If it is judged that it is not already registered

In this case, the user identification module 30 determines that the user 180 who accesses the website of the system 1 is a new member and notifies the user registration module 40 that a new member request has been received. At this time, when the user 180 accesses the website of the system 1 for the first time, the user will input 'guest' as his ID and password. There may be a method of notifying the user 180 through the message box, 'Please enter the guest' message, but using the registration button, access button, cancel button in the user registration screen to go through the new member registration process More preferred. This example is shown in FIG. 3. When the user 180 accesses the website of the system 1, whether the member is a member or a non-member, a message box as shown in FIG. 3 is displayed, which will be the initial screen of the website of the system 1.

The user registration module 40 that has received the new member registration request notification notifies the central processing unit 10 that a new member is connected, and the central processing unit 10 receives the user 180's web browser image through the notification module 70. When a new member registration page is displayed, the first access user 180 inputs various items related to personal information presented on the member registration page and clicks the 'save button'. The above items are coded with predetermined data. After reaching the central processing unit 10 via the Internet 190 and the external interface module 170, the central processing unit 10 applies the recording signal to the user information DB 120 to store the item data. At this time, examples of the item data may be very diverse, such as name, social security number, user ID, password, email address, mobile terminal number, age, birthday, hobbies, interests, occupation, marital status, owned by the owner. This is because the system administrator (150, an Internet advertising agency system operator) decides the item, and the ID and password are stored as a cookie in the information terminal of the user 180 to reenter the ID and password at a later reconnection. Can be improved.

When the above items are stored in the user information DB 120, the central processing unit 10 instructs the preliminary advertisement execution module 50 to perform the preliminary advertisement.

2. If it is determined that it is already registered

In this case, the user identification module 30 directly orders the preliminary advertisement execution module 50 to perform the preliminary advertisement.

The way in which the advertisement is performed to the user 180 by the preliminary advertisement execution module 50 and the automatic access module 160 is performed by the preliminary advertisement execution module 50 as described above by the central processing unit 10 or the user identification module 30. When the preliminary advertisement execution module 50 receives an instruction of preliminary advertisement execution, the preliminary advertisement execution module 50 stores the above-described item data of the user (including both new and existing members) who accessed the website of the system 1 in the user information DB 120. After searching the preliminary advertisement DB 110 and performing the preliminary advertisement that best matches the item for a predetermined time (about 3 to 5 seconds), the user 180 is operated by the advertiser of the preliminary advertisement in the automatic access module 160. Instructs the advertisement server 200 to automatically access the website. That is, after the preliminary advertisement is performed, the user 180 is automatically connected to the website of the advertisement server 200 even without a separate click operation. For example, if the user 180 is interested in a car, a preliminary advertisement about a car is performed and then automatically connected to a website of a car manufacturer. In this case, the preliminary advertisement may be implemented as a banner advertisement, a voice advertisement, or a video advertisement, and an exemplary diagram using the banner advertisement as a preliminary advertisement is shown in FIG. 4.

The automatic connection module 160 receiving the command allows the user 180 to be connected to the website of the advertisement server 200 through the external interface module 170 and the Internet 190, and the user 180 receives the advertisement server 200. The user can obtain necessary information while surfing the website of the user, and simultaneously transmits the cookie information of the user when accessing the website of the advertisement server 200 so that the advertiser can utilize it in the marketing strategy. In this case, if the website of the advertisement server 200 becomes impossible to access the website due to a predetermined reason (such as an abnormality of the network), it is considered that the actual advertisement has not been viewed. The loss can be reduced (the number of clicks increases only if the ad server's website is actually accessed). An example of an ad server website is shown in FIG. 5.

The information change module 60 is a part for making a change when the user 180 wants to change his or her general information items input to the user information DB 120 through the Internet 190 and the external interface module 170. When the information change request data reaches the central processing unit 10, the central processing unit 10 transmits the request data to the information changing module 60 to notify that a change request has been entered, and the information changing module 60 receives the received request data. This is to analyze which of the registered user information items is a change request. When the analysis is completed, the information change module 60 notifies the central processing unit 10 of the analysis result, and the central processing unit 10 that has been notified applies a recording signal to the user information DB 120 to change the information by the analysis result. After recording the information (after updating the information), the notification module 70 notifies the user 180 that the information has been changed.

The advertiser DB 130 stores data on the advertiser of the preliminary advertisement, which is required for the advertiser's contract with the advertiser and the system manager 150 (fee per connection, period of advertisement execution, etc.). ) And the URL of the advertiser may be included. In particular, the advertiser URL may be a URL referred to by the automatic access module 160 when the user 180 accesses the website of the ad server 200 after the preliminary advertisement is performed. do.

The access history DB 140 stores the number of times that the user 180 accesses the website of the system 1 and the history of advertisements that have been executed to the user, and the ordinary user 180 has various interests. Therefore, it is desirable that the preliminary advertisement executed when the user 180 accesses the website of the system 1 can be changed, and the change method is to perform the same preliminary advertisement every two or three times, and then the next access. It is up to the system administrator 150 to carry out a new preliminary advertisement at the city.

When the preliminary advertisement execution module 50 searches for the preliminary advertisement DB 110 and the user information DB 120 as described above and performs the preliminary advertisement, the access count data stored in the access history DB 140 and the preliminary preliminary execution. After first searching the history of the advertisement, a preliminary advertisement process is performed.

At this time, after the user 180 is connected to the website of the ad server 200, the user presses the 'back' button on his web browser to return to the preliminary advertisement screen or press the 'back' button again while returning. There may be a case of attempting to reconnect by returning to the initial screen of the website of the system 1 shown in FIG. 3.

1. If the user 180 repeatedly performs such a connection for the purpose of simply receiving an incentive, the advertisement may be pressed even when the user presses the back button while the advertisement itself is not exposed on the screen (without viewing the advertisement screen). Since the advertiser is considered to have carried out the advertisement fee to the system administrator 150, and the original purpose (increasing revenue through the advertising) will not take advantage of the unreasonable advertising costs.

2. It is impossible to measure the actual exposure of the preliminary advertisements, and even if the 'back' button is pressed during the automatic connection to the advertisement server 200, it is considered that the advertisement is connected to the advertisement server 200. .

Therefore, the access count data is actually connected to the website of the advertisement server 200, and then the user 180 logs out of the system 1 completely and reconnects by inputting an ID and password through the initial screen shown in FIG. In this case, it is preferable to increase the number of times. For this purpose, it is desirable to design the website so that the 'back' button does not operate when the website of the system 1 is connected.

The notification module 70 displays a new member registration page on the web browser of the user 180 when the user 180 registers a new member as described above, and terminates the input of the change when the registered user changes information. When not only the role of notifying the user 180 that the information has been changed, the user 180 is notified of the access sequence number. The notification of the access sequence is the user when the access sequence number of the user 180 approaches or corresponds to the specific sequence number. It also serves to inform of this via an email at 180. For example, let's say you have a service rule that pays a PC to the 1000th connected customer. Assuming the most recent connection number of the user 180 is 990th, it is the '990th connection' by the user 180's e-mail. The 1000th connected customer can receive a PC. You will be able to direct the user 180 to the message if the PC is in front of you. ”If the user 180 is the 1000th connected customer, the user 180 will receive the prize. At the same time, the URL of the system (1) website (e.g. http://www.VisualAD.com) can be linked to an email so that the user can access it immediately if desired. Can be. An example is shown in FIG. 6.

The DB update notification module 100 notifies the system manager 150 when a change in information stored in various DBs 110, 120, 130, and 140 occurs. If the user wants to change his or her information, the central processing unit 10 detects this and allows the changed data to be recorded in the user information DB 120 and notifies the DB update notification module 100 of the change, and then the DB update notification module 100. The system notifies the system manager 150 of the update (variation) through the output unit 90. The central processing unit 10 can detect the fact that the information is changed by generating a recording signal in the DB. Since the recording occurs only when new information is updated, the central processing unit 10 generates the recording signal and the DB update notification module 100. You can be notified of changes.

The system manager 150 notified of such a change can perform post-work based on the change. For example, when the system manager 150 modifies the contents of the website, or inquires information in various DBs 110, 120, 130, and 140 through the input unit 80, and inputs necessary information, it is necessary. Or, when the user 150 makes a specific request through e-mail, take appropriate measures to respond thereto, or enter changes in the agency advertising contract with the advertiser.

Although the preferred embodiments of the present invention have been described in detail above, those skilled in the art will appreciate that the present invention may be modified without departing from the spirit and scope of the invention as defined in the appended claims. It will be appreciated that modifications or variations may be made. Therefore, modifications to the previous embodiment of the present invention will not be able to deviate from the technology of the present invention.

Implementing the present invention has the following advantages.

1. Users see only advertisements in the areas they are interested in, so customized advertisements are available, which can make the most of the ads.

2. Advertisers can increase the effectiveness of advertisements by conducting targeted marketing based on the customer information of the system described above. If the advertisement server cannot access the website due to certain reasons (such as abnormal network), the advertiser can It can be considered as not seen and the advertiser can reduce the loss of advertising costs due to the above-mentioned conventional problem situation.

3. By removing the 'back' button function of the web browser, you can maximize the efficiency of advertisement execution and pay the advertisement fee on a reasonable basis.

4. As incentives are provided according to the access number, you can increase the chance of reconnection by inducing user interest.

5. The exposure time and the number of preliminary advertisements can be adjusted arbitrarily, and the load on the system can be minimized because the user is automatically connected to the advertisement server only by viewing the preliminary advertisement (because the system is completely logged out).

Claims (10)

In the Internet advertising agency system: A connection recognition module for recognizing that a user connects to the Internet advertisement agency system; A user identification module configured to receive an ID and a password input when the user accesses the system, and determine whether the ID and password are pre-registered; A user registration module that receives personal information from the user and performs a procedure of new member registration if it is determined that the ID and password are not pre-registered from the user identification module; A preliminary advertisement execution module configured to execute a preliminary advertisement suitable for the user's personal information for a predetermined time; An automatic connection module which automatically executes a connection to an advertisement server corresponding to an advertiser of the preliminary advertisement after the preliminary advertisement is executed for a predetermined time; An information change module for executing a change when a registered user requests a change of his / her personal information; A notification module for notifying the user of a predetermined matter; A predetermined database (DB) for storing data calculated from each module or necessary for driving each module; A DB update notification module for notifying a system administrator of changes in data change of the DB; And And a central processing unit which is responsible for the transmission of the information between the modules and the proper processing of the information. The method of claim 1, wherein the predetermined DB is A preliminary advertisement DB storing the list of the preliminary advertisements; A user information DB in which the personal information of the user is stored; An advertiser DB for storing data regarding an advertiser of the preliminary advertisement; And And an access history DB for storing access number data of the user accessing the system, and history data of a preliminary advertisement pre-executed to the user. 3. The method of claim 2, wherein the access number data is logged in the initial screen of the website of the system after the user is actually connected to the website of the advertisement server and the user is automatically logged out of the system. Internet advertising agency system, characterized in that is increased only when re-connected to the website of the ad server through. The preliminary advertisement executing module searches for the preliminary advertisement DB and the user information DB and performs preliminary advertisement, wherein the access count data stored in the access history DB and the history data of the preliminary preliminary advertisement are executed. Internet inquiry agency system, characterized in that for performing the preliminary advertisement based on the frequency of change of the preliminary advertisement set by the system administrator after the first inquiry. The system of claim 1, wherein the preliminary advertisement is one of a banner advertisement, a voice advertisement, or a video advertisement. The internet advertisement agency system of claim 1, wherein the user is automatically logged out of the system when the user is connected to the advertisement server. The method of claim 1, wherein the notification module When the user first accesses the system, launches a new member registration page in the user's web browser; If the pre-registered user wants to change the personal information, the user is notified that the personal information has been changed when the input of the change is finished; Notify the user's connection sequence number when the user connects to the system; Notifying that the opportunity to receive a predetermined benefit is near when the access number is close to a specific access number; And if the access number corresponds to the specific access number, notifying the user of the predetermined benefit grant. The system of claim 7, wherein the change notification, the access sequence notification, and the specific access sequence notification of the personal information are performed through the user's e-mail. The system of claim 8, wherein the user can directly access the system by confirming the access sequence number by linking the Uniform Resource Locator (URL) of the system to the e-mail. The Internet advertisement agency system according to claim 1, wherein the data about the advertiser includes an advertisement agency agreement between the system administrator and the advertiser and a URL of the advertisement server website.