KR102030408B1 - An on-line marketing method in local stores using on-line terminal and conputer readable medium with application to run thereof - Google Patents

Abstract

The present invention relates to an on-line marketing method for a local store using an on-line terminal and a computer readable recording medium with a program to execute the same. A purpose of the present invention is to allow each store owner to: autonomously and freely issue coupons, manage users through one-to-one real-time chatting with each general user or a customer; and build and execute a management strategy for a local store through accurate responses and statistics of each general user and customers, thereby substantially increasing sales of the local store. The configuration is characterized in that the same application is built in the on-line terminal, a cyber store, corresponding to a subscribed local store of an owner of the local store whose subscription contract with a head office is completed, is created on a website of the head office, and a management right of the created cyber store is transferred to the owners of the corresponding local store so that the corresponding cyber store is managed by the owner of the local store.

Description

Online marketing method in local stores using on-line terminal and conputer readable medium with application to run about}

The present invention relates to an online marketing method for a local store using an online terminal and a computer readable recording medium having an application for executing the method. More specifically, the cyber of each operator operating a subscribed local store is provided. By opening each store on the headquarters site and visiting each store online, visitors can obtain information such as menu, local store location, and various reviews of each store, obtain the occurrence coupons of each store, and use the local store. It is possible to evaluate each store through the reviews, and each store owner can freely make and publish an electronic code coupon through a store on a site where management authority is granted, and manage users through 1: 1 chat between users. Based on the user's response and accurate statistics, the company's management strategy can be devised. Relates to on-line marketing method and how the recording medium of the application with a computer program for executing on a local store using a line terminal that can increase the revenue of the local store.

In general, there are various ways to promote local stores, and in recent years, online promotion methods through online, which are relatively expensive, have become popular.

In the conventional online promotion method, local service providers who subscribe to a marketing promotion service provide local service information on a local service provided by the local service provider and local event information on a local event related to the local service to the marketing promotion server in real time. And sweet. The marketing promotion application executable on the smart mobile device receives the local service information and the event information related to the local service provider from the marketing promotion server together with the location information of the local service providers adjacent to a predetermined location on the smart mobile device. And displaying the local service provider providing the desired local service, the marketing promotion server transmitting the electronic coupon related to the selected local service provider to the smart mobile device of the consumer; When transmitted to the smart mobile device of the consumer or when an information terminal located on the local service provider side reads an electronic coupon stored in the smart mobile device, the marketing promotion server is configured to execute the local service agent. Here and now includes a step of charging a fee for the marketing promotion services, this information is published in the domestic Patent Publication No. 10-2013-0026672 call (14.03.2013).

However, the conventional online promotion method having the above-described configuration only requires that the service fee be charged only for the number of people directly connected to the sales of the service provider among those who read the advertisement or download the coupon. There is a problem in that it does not substantially increase the sales of service providers (store owners).

The present invention has been made in view of the conventional problems as described above, the purpose is that each store operators freely issue their own coupons, and manage users through one-to-one real-time chat between each general user or customer, each general user And to provide an online marketing method for a local store using an online terminal that can substantially increase the sales of the local store by envisioning and executing a management strategy of the local store through accurate responses and statistics of customers.

Another object of the present invention is to provide a computer-readable recording medium on which an application for executing an online marketing method for a local store using the online terminal according to the present invention is mounted.

An object of the present invention is a server equipped with a cyber shop corresponding to each of the local shops that are subscribed, the server for controlling the operation of the site; A plurality of customer terminals equipped with an application that can use customer service provided by accessing the site, and connected to the server through a communication network; An online marketing method for a local store using an on-line system including a plurality of store operator terminals connected to the server through a communication network equipped with an application that can use a store management service provided by accessing the site as a local store operator. In the online marketing method, all the same applications are mounted on the online terminal, and a cyber store corresponding to a local store subscribed only to a local store operator having a subscription contract with the head office is generated on the site of the head office. Manage the cyber store by transferring the management authority for the cyber store to the local store operator; When a general user visits a cyber store through a communication network and joins as a customer, the customer code issuing step of issuing a unique electronic code of the customer; An electronic code coupon issuing step in which a store operator of a cyber store freely produces and issues an electronic code coupon on its own application at a desired time; A 1: 1 chat step in which the store operators of the cyber stores respond in real time through 1: 1 chats so as to quickly respond to inquiries of each general user or customer; A new information sharing step of sharing new information of the store with the customer so as to continuously develop the relationship with the customer; A real-time promotion step of carrying out unlimited pushes and photo promotions to local regular customers at a time desired by the store operator; Displaying local location information for the local store, and displaying local store location information to which the authority to change the local information is granted only in the case of the mobile local store among the local stores; Scanning the electronic code of the customer, and scanning the electronic code to obtain a seal for the scanned electronic code; A statistical data providing step of providing statistical data on gender, age group, use time, reviews, etc. of a user of a local store; By the online marketing method for a local store using an online terminal, comprising a menu item information introduction step of providing a store information to users by directly generating a page in which a store operator directly introduces a menu or an item of a store. It can be achieved.

In addition, another object of the present invention is to create a cyber store on the site of the head office corresponding to the local store, the same application is mounted on the online terminal, and only the local store operators have completed the subscription agreement with the head office, Manage the cyber store by transferring the management authority for the cyber store to the local store operator, and when the general user visits the cyber store through the communication network and joins as a customer, the customer who issues the unique electronic code of the customer Code issuance stage, the electronic code coupon issuance stage where cyber store operators can freely produce and issue electronic code coupons on their own applications at desired times, and respond quickly to inquiries from general users or customers. Store operators of cyber stores through 1: 1 chat 1: 1 chat phase for real-time answers, new information sharing stage for sharing new information of the store so that the relationship with customers can be continuously developed, unlimited push and photo to local regular customers at the time the store operator wants Real-time public relations step for promoting, local location information display location, local store location information display step to be given permission to change the local information only in the mobile local store of the local store, and customer's electronic code Scanning the electronic code, the electronic code scan and earning the crediting step to earn the stamp to the scanned customers, the statistical data providing step that provides statistical data on the gender, age group, time of use, reviews, etc. of the customer of the local store and Menu item information center that provides store information to users by creating a page that introduces the store's menu and goods And a step; A server having a cyber store corresponding to each of the local stores subscribed thereto and controlling the operation of the site; A plurality of customer terminals equipped with an application that can use customer service provided by accessing the site, and connected to the server through a communication network; As a local store operator, an online marketing method for a local store using an online system including an application that can use a store management service provided by accessing the site and connected to the server through a communication network. A computer-readable recording medium equipped with an application for executing the above, the application comprising: a login step of logging in to a registered member and a newly registered member; Home button, Barcode button, Notification button, My menu button, Scan button, Store information button, My location button indicating my location information, Store coupon information button, Store condition search window A main screen display step of displaying a screen including a store promotion window displaying a store to be promoted; Click button check step to check whether there is a clicked button among Home button, Barcode button, Notification button, My menu button, Scan button, Store information button, My location button indicating My location information, Store coupon information button ; In the click button checking step, if it is confirmed that the bar code button is clicked, a bar code display step of displaying the bar code of the member and the number of owned points and the cumulative coating number of the corresponding customer; In the click button checking step, if it is confirmed that the notification button has been clicked, when the user clicks after reading and clicking each notification information of the displayed coupon and the like while displaying information on the coupon issued at each store, the user clicks at the same time A notification information display step of displaying a notification information column for deleting the received notification information and an active chat column for displaying a user's tap window and activating a corresponding chat window when the user clicks on the displayed chat window; In the click button checking step, if it is confirmed that the My Menu button is clicked, the My Info display field for displaying My Point information, the number of coating points, and the Coupon information, and click the list of stores registered by the user as a customer. Customer store list button to display, My review button to display my written reviews when clicked, Event button to display various event information when clicked, Ranking display button to show ranking ranking when clicked, Click to enter inquiries Other information display fields, including the Contact button that displays the input field, the More button that displays other buttons that are not displayed when clicked, the configuration menu that activates the configuration field consisting of various setting buttons when clicked, and the sales office when clicked. Branch application field that activates zero point application field consisting of various information input fields for application and click to check A window is displayed, and when a required search word is entered in the displayed search box, a branch application menu having a status information display field displaying status information corresponding to the search word and a member whose authority is transferred from the head office can be executed. If you click the store information display section that displays the store name and store address, and various management functions necessary for store management, and clicks the store management menu consisting of a number of various management function buttons to activate the corresponding function execution field, and login / log An in-menu display step of displaying a menu information display field including an out menu; In the click button checking step, if it is confirmed that the scan button is clicked, the coupon scan field is activated, and the number of stamps earned when the number of stamps earned is completed and the number of stamps earned for the coupons to be scanned are completed. When the number of painting check window to confirm and the number of painting checks are completed, the scanner is expanded to scan the corresponding coupon.When the scanning is completed, the total number of coatings of the customer is checked and when there is no additional coupon scan A coupon scanning step of returning to the main screen; In the click button checking step, if it is confirmed that the store information button is clicked, store buttons having outline information of respective local stores to be subscribed are sequentially displayed, and when one of the displayed store buttons is clicked, A store information menu that displays information, a 1: 1 inquiry button that activates an inquiry input field when clicked, a telephone button that clicks a telephone call to a local store, a price menu that displays the menu being handled and the price of each menu; A stamp / coupon menu that provides the stamp and coupon information issued by the store, a review menu that displays evaluation information and reviews for the store, and clicks a review menu to activate the review field. Communication menu showing various notices, customer registration / cancellation button to register / cancel customer at the store when clicked, and The store information display step that stores information field containing the coating earn the display to display the number of metallic coating and activation; In the click button confirming step, if it is confirmed that the my location button is clicked, a location information setting field for setting the location information is activated, and the location setting step of displaying the set location information on the location button; In the click button checking step, if it is confirmed that the shop coupon information button is clicked, various coupons issued by each shop are displayed in sequence, indicating the store name, coupon type, coupon conditions, and the remaining quantity of coupons, and each coupon is clicked. Coupon information display step to be received only to customers who have met the coupon conditions; If one of the bar code display step, notification information display step, my menu display step, coupon scan step, store information display step, my location setting step and coupon information display step is executed, check whether the home button is clicked. If the button is clicked, the home button click confirmation step of returning to the main screen is achieved by a computer-readable recording medium loaded with an application for executing an online marketing method for a local store using an online terminal. It can be.

According to the present invention, a computer-readable recording medium equipped with an online marketing method for an online store for an online store using an online terminal and an application for executing the method is used by visitors visiting online cyber stores corresponding to each local store. Acquire information such as menus, local store locations, various reviews, obtain coupons for each store, and evaluate each store through reviews after using the local store. Freely make and issue electronic code coupons in-house through the store, manage general users and customers through 1: 1 chat between each general user or customer, and refer to the response and accurate statistics of general users and customers. Envisioning management strategies and providing effective implementation of the management strategies Has an effect on the sales of a capsule can be increased.

1 is a block diagram illustrating a configuration according to an online marketing method for a local store using an online terminal according to the present invention and mutual organic correlations between the components.
FIG. 2 is a block diagram illustrating various service functions and store management functions of a store operator provided to a customer by a store operator on the site of the head office server illustrated in FIG. 1;
3 is a flowchart illustrating a configuration of an application for executing an online marketing method for a local store using an online terminal according to the present invention and mutual organic correlations between the respective components,
4A is an image diagram illustrating an embodiment of a main screen corresponding to a main screen display step of an application for executing an online marketing method for a local store using an online terminal according to the present invention;
4B is an image diagram illustrating an embodiment of a bar code display screen corresponding to a bar code display step executed when a bar code button on the main screen shown in FIG. 4A is clicked.
4C is an image diagram illustrating an embodiment of a notification information display screen corresponding to a notification information display step executed when a notification button on a main screen shown in FIG. 4A is clicked.
FIG. 4D is an image diagram illustrating an embodiment of a My Menu display screen corresponding to a My Menu display step executed when the My Menu button on the main screen shown in FIG. 4A is clicked.
FIG. 4E is an image diagram illustrating an embodiment of a code scan field screen corresponding to a code scan step executed when a user clicks a home button on a main screen shown in FIG. 4A and clicks a scan button that is popped up.
FIG. 4F is an image diagram illustrating an embodiment of a store information display screen corresponding to a store information display step executed when a store information button on the main screen shown in FIG. 4A is clicked.
FIG. 4G is an image diagram illustrating an exemplary embodiment of a coupon information display screen corresponding to a coupon information display step executed when a shop coupon information button on the main screen shown in FIG. 4A is clicked.

Hereinafter, the present invention will be described in more detail with reference to the accompanying drawings.

Prior to this, terms or words used in the present specification and claims should not be construed as being limited to the common or dictionary meanings, and the inventors should properly explain the concept of terms in order to best explain their own invention. Based on the principle that can be defined, it should be interpreted as meaning and concept corresponding to the technical idea of the present invention.

Therefore, the embodiments described in the specification and the drawings shown in the drawings are only the most preferred embodiment of the present invention, and do not represent all of the technical idea of the present invention, these can be replaced at the time of the present application It should be understood that there may be various equivalents and variations.

An online marketing method for a local store using an online terminal according to the present invention will be described in detail with reference to FIGS. 1 and 2.

1 and 2, an online marketing method for a local store using an online terminal according to the present invention includes a server equipped with a cyber store corresponding to each of the local stores to which it is subscribed, and controls the operation of the site. (10), a plurality of customer terminals (3) connected with the server via a communication network, loaded with an application that can use the customer service provided by accessing the site of the server (1), and as a local store operator, Fixed and mobile local stores offline by using an online system including an application that can use the store management service provided by accessing the site and connected to the server via a communication network. It is very easy and affordable to carry out online marketing for the local market. Online marketing is a way to increase sales effectively.

In the online marketing method for a local store using the online terminal of the present invention, the same application is mounted on the online terminal, and a cyber store corresponding to a local store subscribed only to a local store operator having a subscription contract with the head office is located in the head office. This is to manage the cyber stores by creating them on the site and transferring the management authority to the local stores. The customer code issuance step, electronic code coupon issuance step, 1: 1 chat Step, new information sharing step, real-time promotion step, local store location information display step, electronic code scanning and painting accumulation step, statistical data providing step, menu item information introduction step.

In the customer code issuing step, when a general user visits a cyber store through a communication network and joins as a customer, the customer issues a unique electronic code. For reference, in the present specification, a visitor who visits a cyber store without joining a cyber store is referred to as a 'general user', a pseudo shop, and refers to a visitor who joins the corresponding store as a 'customer', and each terminal is not distinguished separately. Please note that both 'general user terminals' and 'customer terminals' are referred to as 'customer terminals'.

In the electronic code coupon issuing step, a store operator of a cyber store freely produces and publishes an electronic code coupon at a desired time on an application and proceeds with an advertisement. At this time, the electronic coupon is produced and issued by the store operator at the desired time and shape directly on the application, without the involvement or limitation of the head office. Such an electronic coupon is an OR code or a BAR code, which the customer purchases and presents to the third party. Gift electronic coupons are included.

The 1: 1 chat step is to allow the shop operators of cyber stores to respond in real time through 1: 1 chat to promptly respond to each general user's or customer's inquiries, or induce general users to join the cyber stores or Even if you do not have a subscription, you can recommend offline visits to the local stores, and subscribed customers receive various inquiries and suggestions in real time so that they can refer to the management and operation of the stores.

The new information sharing step is to share the new information of the store with customers so as to continuously develop the relationship with the customers.

The real-time promotion step stores unlimited push and photo promotion to the regular customers in the neighborhood at the time the store operator wants.

The local store location information display step displays the location information of the local store, and the authority to change the local information is granted only in the case of the mobile local store among the local stores.

The electronic code scan and painting establishment step scans the electronic code of the customer, and accumulates the stamp to the customer scanned the electronic code.

The statistical data providing step provides statistical data on the gender, age group, time of use, review, etc. of the user of the local store.

In the menu item information introduction step, the store operator directly generates a page for introducing a menu, item, etc. of the store, and provides the store information to the users.

An online marketing method for a local store using an online terminal according to the present invention comprising the above configuration includes a customer code issuing step, an electronic code coupon issuing step, a 1: 1 chat step, a new information sharing step, and a real time Through the promotion stage, local store location information display stage, electronic code scan and painting establishment stage, statistical data provision stage, and menu item information introduction stage, the menus and events of local stores to users and customers who visited cyber stores While providing the same information, it scans the electronic code of customers who visit the local store offline, earns the stamp assigned to each electronic code, gives writers the authority to write reviews, and gives them the actual local store. By collecting opinions from highly effective customers who visited, we can broadcast the management and operation of the store, while 1: 1 chat, sharing new information and It is possible to increase the actual sales of local stores by increasing the rate of visits by local users and customers through local real-time promotions.

3 to 4G, an application for executing an online marketing method for a local store using an online terminal according to the present invention includes a login step (S100), a main screen display step (S200), and a click button confirmation step ( S300, bar code display step (S400), notification information display step (S500), my menu display step (S600), code scan step (S700), store information display step (S800), and my location setting A step S900, a coupon information display step S1000, and a home button click confirmation step S1100 are included.

The log-in step (S100) is that the previously registered member and newly registered member to log in for use of the application, if the store operator contracted with the headquarters among the selected users, the shop management in the menu display step (S600) It further includes a menu.

The main screen display step (S200) is selectable, home button, bar code button, notification button, my menu button, scan button, store information button, my location button indicating the location information, shop coupon information button, shop condition investigation A screen including a store promotion window that displays a window and a promotional target store is displayed.

The click button check step (S300) is a button clicked among the home button, bar code button, notification button, my menu button, scan button, store information button, my location information, store coupon information button on the main screen Check if it is.

The bar code display step (S400), in the click button check step (S300), if it is confirmed that the bar code button is clicked, and displays the bar code of the corresponding member and the number of owned points and cumulative coating number of the customer.

The notification information display step (S500), in the click button check step (S300), if it is confirmed that the notification button is clicked, and displays each notification information, such as the coupon displayed at the same time to display information such as coupons issued in each store When the user clicks after reading, the notification information field for receiving the corresponding coupon and deleting the clicked notification information and the user chat window are displayed, and the activation chat box for activating the chat window when the displayed chat window is clicked is displayed.

The internal menu display step (S600) is, in the click button check step (S300), if it is confirmed that the menu button is clicked, the My information display field for displaying my point information, the number of the number of coating information, coupon information and Click to display a list of shops where the user is registered as a customer. Click the My Stores button to display the reviews I have written. Click the Events button to display the event information. Click to display the ranking rankings. Other information display fields including a ranking display button, a contact button that displays an input field to enter a question when clicked, a More button that displays other buttons that are not displayed when clicked, and a configuration setting consisting of various setting buttons when clicked. The entrepreneur application field consisting of a configuration menu for activating the field and various information input fields for sales office application is activated. A branch application menu and a search box are displayed when clicked, and a branch application menu is provided with a status information display column which displays the status information corresponding to the search term when a required search term is entered in the displayed search box, and only a member whose authority has been transferred from the head office. As this is possible, when clicked, a store information display section displaying a store name and a store address and a menu information display field including a login / logout menu are displayed.

In addition, the My Menu display step (S600) has a variety of management functions required for store management when the store operator is logged in, and when clicked on the store management menu consisting of a plurality of various management function buttons to activate the function execution field Equipped,

The store management menu is a menu that appears only when the store operator logs in as described above, and allows the store operator to manage the cyber store online. The visitor information field, the registered customer information field, and the seal It includes a status column, a coupon status column, a review status column, a store status menu, an information menu, a coupon menu, a painting menu, a chat menu, a menu registration / modification / delete menu, and an authorization menu.

The visited user information column indicates the number of visited male and female users, the total number of visited users, and the average yearly number of visiting male and female users who have actually visited a local store that has earned a stamp or used a coupon when clicked.

The registered customer information column represents each number of male and female customers registered as a customer of the corresponding store on the cyber store, the total number of registered customers, and the average annual amount.

The painting status column indicates the number of customers who have earned the painting, the number of paintings issued, the number of paintings used, and the number of paintings unused.

The coupon status column indicates the number of customers who downloaded the coupons issued at the corresponding store, the total number of issued coupons, the number of coupons used, and the number of unused coupons.

The review status column indicates the total number of reviews, the number of photo reviews, and the number of simple reviews registered by the customer who actually used the local store.

The store status menu shows the number of customers who have actually used the local store, the number of customers evaluated for the local store, the service score for the local store, the quality score, and the return visit score, respectively, and the average score of the evaluation items Activate the store type sulfur field including.

When the information menu is clicked, the business information column indicating the business information that cannot be modified by the store manager, such as the representative account, business number, representative name, representative contact number, contract period, etc. of the local store specified in the contract with the head office, and the store You can add / delete a store information column that shows the store information that can be modified and stored by the store manager, such as name, local store address, contact information, parking information, business hours, non-working information, tags, and various logo images for the store. Activates an info field that contains a logo image edit field.

When the coupon menu is clicked, the coupon type is determined, the coupons are made by combining components suitable for the coupon according to the determined coupon type, and the coupons are issued and the coupons are issued. The description section, coupon type determination section, general coupon production issuance field, mission condition setting field, mission coupon production issuance field, special condition setting field, and special coupon production issuance field are provided.

The coupon direction description section describes the notes and coupon issuing method when issuing the coupon.

The coupon type determination unit selects one of a general coupon, a mission coupon (push transmission) and a special coupon (push transmission, two or more conditions are required).

The general coupon production issuing field is activated in the coupon type determination unit, when it is determined as a general coupon, and sets a coupon content input window for inputting a title and coupon contents of the coupon without setting additional conditions, and sets the coupon issue quantity. Coupon issue quantity setting window, coupon expiration date setting window for setting the expiration date of the coupon, coupon image selection window for selecting the image on the coupon, coupon preview button to preview the appearance of the coupon to be issued by clicking, and edit the coupon by reviewing If there is no, click on the final coupon issuing button to finally issue a coupon.

The mission condition setting field is activated in the coupon type determination unit when the mission coupon is determined, a registered customer check box for selecting whether the customer is a registered customer among the conditions, and a cumulative coating for selecting whether the cumulative coating is selected during the condition. Whether the check box and the amount of coating used by the customer is set, the amount of coating to set the cumulative coupon check box to select whether to accumulate coupons among the conditions, and the amount of coupons to set the amount of coupons used by the customer, It consists of the number of visits check box to select whether to visit, and the number of visits setting column that sets the number of visits of customers to the local store in the last 7 days.

The mission coupon production issuing field is activated when the setting of the mission condition through the mission condition setting field is completed. The mission coupon contents input window for inputting the title and mission coupon contents of the mission coupon and the mission coupon issue quantity are set. Coupon issue quantity setting window, mission coupon expiration date setting window for setting the expiration date of the mission coupon, mission coupon image selection window for selecting the image on the mission coupon, mission coupon preview button to preview the appearance of the mission coupon to be issued by clicking, If there is no correction by reviewing the mission coupon, it consists of a button for issuing a final mission coupon that finally issues the mission coupon by clicking it.

The special condition setting field is activated in the coupon type determination unit when a special coupon is determined, a registered customer check box for selecting whether a registered customer is among the conditions, and a cumulative coating for selecting whether or not to accumulate the coating. Whether the check box and the amount of coating used by the customer is set, the amount of coating to set the cumulative coupon check box to select whether to accumulate coupons among the conditions, and the amount of coupons to set the amount of coupons used by the customer, It consists of the number of visits check box to select whether to visit, and the number of visits setting column that sets the number of visits of customers to the local store in the last 7 days.

The special coupon production issuing field is activated when the setting of the special condition is completed through the special condition setting field, and sets a special coupon contents input window for inputting a title and special coupon contents of the special coupon, and sets a special coupon issuing quantity. Special coupon issuance quantity setting window, special coupon expiration date setting window for setting the expiration date of the special coupon, special coupon image selection window for selecting the image on the special coupon, special coupon preview button to preview the appearance of the special coupon to be issued by clicking and If there is no modification by reviewing the special coupon, it consists of a special coupon production issuing field that is activated and consists of a final special coupon issuing button that finally issues a special coupon by clicking.

When the painting menu is clicked, it displays the registered painting status of the painting, and produces and registers a new painting. The painting menu includes a painting reserve menu display field and a new painting creation and registration field.

The paint fill number menu display field indicates a corresponding menu or various events according to the previously registered paint load number.

When the new painting creation and registration field is clicked, when the new registration button is clicked, an image setting window for setting an image of the corresponding menu, an accumulation coating number setting window for setting the number of earning coatings for the corresponding menu, and a title of the corresponding menu are created. It includes a title creation window, and a content creation window for creating a content for the menu.

The chat menu sets the available days of the week and time zones so that the administrator and the user can perform 1: 1 questions and answers through chat in real time.

The menu registration / modification / deletion menu, when clicked, selectively selects the registered customers among the registered customers or customers who have set the region, and pushes various event notification phrases and promotional pictures to promote the corresponding stores, and stores The menus handled are classified into large and small categories, and the images and descriptions of each set menu are created and registered, and the menus that need to be modified and the menus that are not to be modified are deleted. It includes a name creation and registration field, a major category name correction and deletion field, a submenu registration field, a submenu view field, and a sequence change field.

The large classification name creation and registration fields are activated when the large classification new registration button is clicked. The large classification name creation field for inputting and entering a large classification name, and the created large classification name is registered when clicked, and the classification name and the search button at one end. On the other end, a large classification name display bar having a change order button at the other end is activated to be displayed on the menu sheet.

The large category name modification and deletion fields are activated by clicking the large category name on the large category name display bar displayed on the menu sheet. The large category name delete button, the large category name modification window for modifying the registered large category name, and the lower items of the large category name It has a subitem view button for browsing.

The submenu registration field is activated when the subitem view button on the major category name modification and deletion field is activated. The submenu registration button belonging to the major category is displayed, and when the subnew registration button is clicked, the submenu registration field belongs to the major category. A product name input window for inputting a product name of a submenu, a price input window for inputting a price of a corresponding product name, a brief description input window for inputting a description of the relevant product name, and an image file using a camera or pre-recorded image for real time shooting. And an image description window for setting an image of the corresponding product name, and a registration button for registering the corresponding product name created in the image description window as a submenu of a large category when clicked.

The submenu reading field is activated when a large classification name on the large classification name display bar displayed on the menu sheet is clicked. When a search button is clicked, a submenu bar belonging to the large classification is displayed, and a new submenu belonging to the large classification is registered. And a new submenu registration button for returning to the submenu registration step when clicked.

The order change field changes the order of the displayed major classification names by clicking on the change order button of the major classification name display bar displayed on the menu sheet.

The authority menu, when clicked, registers an employee of a local store and gives management authority to one or more of the registered employees of each of the menus so as to share the management of the cyber store.

In the code scanning step S700, if it is confirmed that the home button is clicked in the click button checking step S300, the scan button is displayed on the main screen by pop-up, and if the scan button is displayed on the pop-up screen, the code scan is performed. The field is activated to scan the code and return to the main screen by clicking the Exit or Home button.

The store information display step (S800), if it is confirmed that the store information button is clicked in the click button check step (S300), sequentially displays the store button having the outline information of each of the local stores to be subscribed, the displayed store If you click on one of the buttons, you will see a variety of information about the store, a 1: 1 inquiry button that activates the inquiry input field when clicked, a store information menu that displays a telephone button that calls you to the local store when clicked, Price menu that shows the menu and price of each menu, stamp / coupon menu that provides the stamp and coupon information issued by the store, evaluation information about the store, and reviews. A late menu with a write button, a communication menu showing various notices of the store when clicked, and a customer registration / cancel that registers / cancels the customer at the store when clicked. A store information field including a button and a seal accumulation display window that displays the number of my red seals for the store is activated.

The location setting step (S900) is, in the click button check step (S300), if it is confirmed that the location button is clicked, the location information setting field for setting the location information is activated, and the set location information Show on location button.

If the coupon information display step (S1000) is confirmed in the click button confirmation step (S300), if it is confirmed that the shop coupon information button is clicked, issued at each shop that displays the store name, coupon type, coupon conditions, the remaining quantity of coupons A variety of coupons are shown in sequence, and each coupon is to be received only by customers who have met the coupon conditions when clicked.

The home button click confirmation step (S1100) is a bar code display step (S400), notification information display step (S500), my menu display step (S600), coupon scanning step (S700), store information display step (S800), my location When one of the setting step (S900) and the coupon information display step (S1000) is executed, it is checked whether the home button is clicked, and if the home button is clicked, it returns to the main screen.

In the present invention as described above has been described by the specific embodiments, such as specific components and limited embodiments and drawings, but this is provided to help a more general understanding of the present invention, the present invention is not limited to the above embodiments. For those skilled in the art, various modifications and variations are possible from these descriptions.

Therefore, the spirit of the present invention should not be limited to the described embodiments, and all of the equivalents and equivalents of the claims, as well as the following claims, will fall within the scope of the present invention. .

1: server 2: store operator terminal
3: customer terminal S100: login step
S200: Main screen display step S300: Click button confirmation step
S400: bar code display step S500: notification information display step
S600: My menu display step S700: Code scan step
S800: Store information display step S900: My location setting step
S1000: coupon information display step S1100: home button click confirmation step

Claims (7)

delete delete The same application is installed on the online terminal, and a cyber store corresponding to a local store that is subscribed only to a local store operator that has completed a subscription contract with the head office is created on the headquarters site, and the authority to manage the created cyber store is local. Manage the cyber stores by transferring them to the store operators.When a general user visits the cyber stores through the communication network and joins as a customer, the customer code issuance step of issuing the customer's own electronic code and the stores of the cyber stores Electronic code coupon issuing step where operators can freely create and issue their own electronic code coupons on their application at the desired time, and cyber stores through 1: 1 chat to promptly respond to each general user or customer's inquiries. 1: 1 chat with real-time answers from the store operators, The new information sharing step of sharing new information of the store with customers so that the relationship with customers can be continuously developed, and the real-time public relations step of unlimited push and photo promotion to regular customers in the neighborhood at the time that the store operator wants, The local store location information display step of displaying the location information on the local store, and the authority to change the local information is granted only in the case of the mobile local store among the local stores, and the customer who scans the electronic code of the customer and scans the electronic code. The electronic code scan and seal establishment stages to earn the seals, the statistical data provision stages providing statistical data on the gender, age group, time of use, and reviews of the customers of the local stores, and the store operators directly A menu article information introduction step of generating a page introducing the shop and providing the shop information to the users; A server having a cyber store corresponding to each of the local stores subscribed thereto and controlling the operation of the site; A plurality of customer terminals equipped with an application that can use customer service provided by accessing the site, and connected to the server through a communication network; An online marketing method for a local store using an on-line system including a plurality of store operator terminals connected to the server through a communication network equipped with an application that can use a store management service provided by accessing the site as a local store operator. A computer-readable recording medium having an application for executing the same,
The application,
A login step (S100) in which the registered member and the newly registered member log in;
Store that displays Home button, Barcode button, Notification button, My menu button, Scan button, Store information button, My location button indicating my location information, Store coupon information button, Store condition research window and promotion target store A main screen display step (S200) of displaying a screen including a promotion window;
Click button confirmation step to check whether there is a clicked button among the home button, barcode button, notification button, My menu button, scan button, store information button, My location button indicating my location information, store coupon information button on the main screen ( S300);
In the click button checking step (S300), if it is confirmed that the barcode button is clicked, a bar code display step (S400) of displaying the bar code of the member and the number of owned points and cumulative coating number of the corresponding customer;
In the click button checking step (S300), if it is confirmed that the notification button has been clicked, the coupon is displayed when the user clicks after reading each notification information of the displayed coupon, etc. At the same time, the notification information field for deleting the clicked notification information, and the notification information display step (S500) to display the user's chaos window, and to display the activation chat field to activate the corresponding chat window when the displayed chat window is clicked;
In the click button checking step (S300), if it is confirmed that the menu button is clicked, the My information display field to display my point information, the number of the number of coating information, coupon information, and click the user is registered as a customer Customer store list button to display the store list, My review button to display the reviews I have written, Event button to display various event information when clicked, Ranking button to display the ranking ranking when clicked, Inquiries by clicking Other information display field including a contact button that displays an input field for input, a More button that displays other buttons that are not displayed when clicked, and a configuration menu that activates a configuration field consisting of various setting buttons when clicked; Click to open the branch application field that activates the zero point application field consisting of various information fields for branch application. As a search box is displayed and a required search word is entered in the displayed search box, a sales office application menu having a status information display column that displays status information corresponding to the search word, and a member whose authority is transferred from the head office can be executed. A menu information display step (S600) of displaying a shop information display unit which displays a store name and a store address when clicked, and a menu information display field including a login / logout menu;
In the click button checking step (S300), if it is confirmed that the home button is clicked, the scan button is displayed on the main screen by pop-up, and if the scan button is displayed on the pop-up screen, the code scan field is activated to scan the code. Performing a code scan step (S700) of returning to the main screen by clicking the end or home button;
In the click button checking step (S300), if it is confirmed that the store information button is clicked, store buttons having outline information of each of the local stores to be subscribed are sequentially displayed, and when one of the displayed store buttons is clicked, the corresponding store Store information menu displaying 1: 1 information button that activates the inquiry field when clicked, the telephone button that calls to the local store when clicked, the menu to be handled and the price of each menu. A review menu that provides a menu, a seal / coupon menu that provides the seal and coupon information issued by the store, a rating information and a review about the store, and a click-through menu in which a review field is activated when clicked. Communication menu showing various notices of the store, customer registration / cancellation button that registers / cancels the customer at the store when clicked, and A store information display step (S800) of activating a store information field including a paint reserve display window for displaying the number of earned coatings of the store;
In the click button checking step (S300), if it is confirmed that the My location button is clicked, the location information setting field for setting my location information is activated, and the My location setting step of displaying the set My location information on the My location button (S900);
In the click button checking step (S300), if it is confirmed that the shop coupon information button has been clicked, various coupons issued by each shop are displayed in sequence, each of which displays the store name, coupon type, coupon condition, and the remaining quantity of coupons. Coupon is a coupon information display step (S1000) to be received only to customers when the coupon conditions are satisfied when clicked;
Barcode display step (S400), notification information display step (S500), my menu display step (S600), coupon scan step (S700), store information display step (S800), my location setting step (S900) and coupon information display step Checking whether the home button is clicked during the execution of one step (S1000), and if the home button is clicked, returns to the main screen using a home button click confirmation step (S1100). A computer-readable recording medium equipped with an application for executing an online marketing method for a local store.
The method of claim 3,
The menu display step (S600),
When the store operator logs in, it has various management functions necessary for store management, and when clicked, it has a store management menu consisting of a plurality of various management function buttons that activate the corresponding function execution field.
The store management menu,
Visiting user information field that shows the number of visiting male and female users, the total number of visiting users, and the average yearly number of visiting male and female users who have actually earned a stamp or used coupons when they clicked.
The Registered Customer Information column that shows the number of male and female customers, the total number of registered customers, and the average yearly number of male and female customers who are registered as customers of the store on the cyber store,
The coating status column which shows the number of customers who have earned the painting, the number of coatings issued, the number of paintings used, and the number of paintings unused,
Coupon status column indicating the number of customers who downloaded the coupon issued in the store, the total number of coupons issued, the number of coupons used, the number of coupons not used,
The review status column that shows the total number of reviews, photo reviews, and simple reviews registered by customers who actually used the local store,
Store type that actually uses the local store, indicates the number of customers evaluated for the local store, the service score for the local store, the quality score, and the revisit score, respectively, and includes a rating average status column indicating the average score of the evaluation item. The status menu to activate the field,
When clicked, the company information field that indicates the company information that cannot be modified by the store manager, such as the representative account, business number, representative name, representative contact number, contract period, etc. of the local store specified in the contract with the head office, and the store name and local store. Store information column indicating the store information that can be modified and stored by the store manager, such as the address, contact information, parking information, business hours, closing information, tags, etc., and a logo image edit field where various logo images for the store can be added / deleted. An information menu for activating an information field including a;
When clicked, the coupon type is determined, the coupon menu is created by combining the components suitable for the coupon according to the determined coupon type, creating the coupon, setting the number of coupon occurrence and the expiration date, and then issuing the coupon itself.
When clicked, it displays the pre-registered painting status, the painting menu for creating and registering new painting,
Chat day and day of the week by setting the chat menu allows administrators and users to chat 1: 1 questions in real time, and
When clicked, registered customers can be selected by subscribing to customers or regionally-selected customers to push various event notification phrases and promotional pictures to promote the corresponding stores, and menus handled by stores are classified into large and small categories. Menu registration / modification / delete menus for creating and registering images, descriptions, etc. for each set menu, and for deleting and modifying menus that need not be modified and menus that need not be modified;
On click, the online store comprising a privilege menu for registering the employees of the local store, and grants the management authority to one or more of the registered employees of each of the menu to share the management of the cyber store A computer-readable recording medium equipped with an application for executing an online marketing method for a local store using a terminal.
The method of claim 4, wherein
The coupon menu,
Coupon direction description section for explaining the coupon issuance and coupon issuance method;
A coupon type determination unit for selecting one of a general coupon, a mission coupon (push transmission) and a special coupon (push transmission, two or more conditions are required);
In the coupon type determination unit, if determined as a general coupon,
Coupon content input window for entering the title and coupon content of the coupon without setting additional conditions,
Coupon issuance quantity setting window for setting the coupon issuance quantity,
Coupon expiration date setting window to set the expiration date of the coupon,
Coupon image selection window for selecting the image on the coupon,
Preview coupon button to preview the coupon to be issued by clicking,
If there is no modification by reviewing the coupon, the general coupon production issuance field is activated and provided as a final coupon issuing button to finally click to issue the coupon;
In the coupon type determination unit, if the mission coupon is determined,
A check box of registered customer selecting whether the registered customer is among the conditions;
In the condition of cumulative coating check box to select whether the cumulative coating is selected among the conditions and the coating quantity setting field to set the coating quantity used by the customer,
A coupon quantity setting field for setting a cumulative coupon check box to select whether to accumulate coupons among the conditions and the amount of coupons used by the customer;
A mission condition setting field including a visit frequency check box for selecting whether to visit a local store among conditions and a visit frequency setting field for setting a visit frequency of a customer for a local store in the last 7 days;
Mission coupon contents input window for inputting the title and mission coupon contents of the mission coupon,
Mission coupon issuance quantity setting window for setting the quantity of mission coupon issuance,
Mission coupon expiration date setting window to set the expiration date of the mission coupon,
A mission coupon image selection window for selecting an image on the mission coupon;
Mission coupon preview button to preview the appearance of the mission coupon to be issued by clicking,
A mission coupon production issuance field configured and activated by a final mission coupon issuing button that clicks on the mission coupon and finally issues a mission coupon by reviewing the mission coupon;
In the coupon type determination unit, if the special coupon is determined,
A check box of registered customer selecting whether the registered customer is among the conditions;
In the condition of cumulative coating check box to select whether the cumulative coating is selected among the conditions and the coating quantity setting field to set the coating quantity used by the customer,
A coupon quantity setting field for setting a cumulative coupon check box to select whether to accumulate coupons among the conditions and the amount of coupons used by the customer;
A special condition setting field including a visit frequency check box for selecting whether to visit a local store among conditions and a visit frequency setting field for setting a visit frequency of a customer for a local store in the last 7 days;
A special coupon contents input window for inputting the title of the special coupon and the contents of the special coupon,
Special coupon issuance quantity setting window for setting the special coupon issuance quantity,
Special coupon expiry date setting window for setting the expiration date of the special coupon,
Special coupon image selection window for selecting the image on the special coupon,
Special coupon preview button to preview the appearance of the special coupon to be issued by clicking,
If there is no correction by reviewing the special coupon, it is composed of the final special coupon issuing button which finally issues the special coupon by clicking and is made up of the special coupon production issuing field which is activated. A computer readable recording medium carrying an application for executing a marketing method.
The method of claim 4, wherein
The painting menu,
A paint filling number menu display field indicating a corresponding menu or various events according to the registered paint filling numbers;
When the new registration button is clicked, an image setting window for setting an image of the corresponding menu,
The number of earned seal number setting window for setting the number of earned stamps for the menu,
Title creation window to create the title of the menu,
A computer-readable record with an application for executing an online marketing method for a local store using an online terminal, comprising a new painting creation and a registration field comprising a content creation window for creating a content for a corresponding menu. media.
The method of claim 4, wherein
The menu registration / modification / deletion menu,
When you click on the New Classification button, the name of the category is entered by entering the name of the category, and when you click, the name of the category is registered, and the category name is displayed in the middle, the search button at one end, and the order change button at the other end. A large classification name creation and registration field, the display bar being activated to display on a menu sheet;
When you click on the large category name on the large category name bar displayed on the menu sheet, it is activated with the Delete large category button, the Large category name modification window for modifying the registered large category name, and the View sub-items button for viewing the sub items of the large category name. Major category name modification and deletion fields;
Clicking the View subitems button on the Large Category Name Modification and Deletion field displays a submenu registration button belonging to the major category, and clicking the Register Submenu button, enters a product name to enter the product name of the submenu belonging to the major category. A window, a price input window for inputting the price of the relevant product name, a brief description input window for inputting a description of the relevant product name, and an image for setting an image of the relevant product name by calling an image file using a camera or a pre-recorded image for real time shooting. A submenu registration field for activating and including a description window and a registration button for registering a corresponding item name created in the image description window as a submenu of a large category when clicked;
If you click on the name of the classification name bar displayed on the menu sheet and click the search button, the submenu bar belonging to the classification is displayed, register a new submenu belonging to the classification, and return to the submenu registration step when clicked. A submenu viewing field for activating and activating a new submenu registration button;
An online marketing method for a local store using an online terminal, comprising an order change field for changing the order of the displayed major classification names by clicking on the change order button of the major classification name display bar displayed on the menu sheet. A computer-readable recording medium carrying an application for execution.
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