TWM625358U - Product trial marketing system - Google Patents

Product trial marketing system Download PDF

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Publication number
TWM625358U
TWM625358U TW110207097U TW110207097U TWM625358U TW M625358 U TWM625358 U TW M625358U TW 110207097 U TW110207097 U TW 110207097U TW 110207097 U TW110207097 U TW 110207097U TW M625358 U TWM625358 U TW M625358U
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platform
marketing
product
experience
cloud server
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TW110207097U
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Chinese (zh)
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游士逸
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拿拿科技行銷股份有限公司
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Publication of TWM625358U publication Critical patent/TWM625358U/en

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Abstract

一種商品體驗行銷系統,包括用戶以一會員平台註冊一會員資料,當用戶以會員資料登入一派發機台選取欲體驗的商品時,派發機台向一雲端伺服器發起商品體驗交易,並由會員平台驗證用戶之會員資料無誤後,再由雲端伺服器向派發機台發起商品體驗交易,用戶由派發機台取得商品後,雲端伺服器可得到派發機台的多個商品體驗交易數據並傳送到一營銷平台,營銷平台分析這些商品體驗交易數據後得到至少一行銷分析數據,以使營銷平台依據行銷分析數據投放對應的商品行銷廣告到會員平台展示,同時會員平台依據行銷分析數據向用戶發出一行銷活動事件。 A product experience marketing system, comprising a user registering a member information with a member platform, when the user logs in a distribution machine with the member information to select a product to be experienced, the distribution machine initiates a product experience transaction to a cloud server, and the member After the platform verifies that the user's membership information is correct, the cloud server initiates a product experience transaction to the distribution machine. After the user obtains the product from the distribution machine, the cloud server can obtain multiple product experience transaction data from the distribution machine and send it to A marketing platform, the marketing platform obtains at least one marketing analysis data after analyzing the commodity experience transaction data, so that the marketing platform can place the corresponding commodity marketing advertisements on the member platform for display according to the marketing analysis data, and the member platform will send out a message to the user according to the marketing analysis data. Marketing campaign events.

Description

商品體驗行銷系統 Commodity Experience Marketing System

一種行銷系統,特別是一種有關商品體驗行銷系統。 A marketing system, especially a related product experience marketing system.

大部分的商家在將商品推到市場之前,多會提供商品的試用體驗行銷活動,以對該商品進行市場調查,進而了解對此商品有興趣之客群、銷售地區、接受程度等等。而商家在取得市場調查報告之後,會再依報告的結果檢討試用商品售價、銷售時間、以及銷售區域之方向。而為調查消費者對各個商品之喜好程度,現行市場調查方法多會透過人力在各個調查地點發送樣品、或透過問卷調查方式來了解消費者之偏好,然而此種方案需依賴大量的人力、時間進行調查才能夠得到較為客觀的調查結果。而在採用此種方案下,使得商家不僅無法即時的得知調查結果,而該調查結果常受限於所能支付的調查費用而影響其精準度。 Before putting the product on the market, most merchants will provide a trial experience marketing activity of the product to conduct market research on the product, and then understand the customer group, sales area, acceptance level, etc. who are interested in the product. After obtaining the market research report, the merchant will review the trial product price, sales time, and sales area direction based on the results of the report. In order to investigate consumers' preferences for various products, the current market research methods mostly use human resources to send samples at various survey locations, or use questionnaires to understand consumers' preferences. However, this solution requires a lot of manpower and time. Only by conducting an investigation can a more objective investigation result be obtained. Under such a scheme, the merchants not only cannot know the survey results in real time, but the survey results are often limited by the survey fees that can be paid, which affects the accuracy of the survey results.

另外,傳統的人力派發樣品的調查方式讓品牌業者難以追蹤活動成效,具有無法定位消費客群、取得消費者資訊困難、後續追蹤分析、試用體驗後無購買管道等問題。是以,如何提供一種可精準且即時調查消費者之商品體驗後的分析追蹤及再次行銷之技術手段乃本領域亟需解決之技術。 In addition, the traditional survey method of distributing samples by manpower makes it difficult for brand owners to track the results of activities, and there are problems such as inability to locate consumer groups, difficulty in obtaining consumer information, follow-up analysis, and no purchase channels after trial experience. Therefore, how to provide a technical means for analysis, tracking and re-marketing after accurate and real-time investigation of consumers' product experience is a technology that needs to be solved urgently in the art.

本新型提供一種商品體驗行銷系統,其特徵在於商品實際體驗後得到可數據化、可追蹤、可二次行銷的體驗行銷服務。 The new model provides a product experience marketing system, which is characterized in that after the product is actually experienced, the experience marketing service that can be digitized, traceable, and remarketable is obtained.

根據本新型所揭露的商品體驗行銷系統,用以提供至少一商品予一用戶進行商品體驗行銷。商品體驗行銷系統包括一雲端伺服器、一會員平台、一派發機台及一營銷平台。其中,會員平台連結雲端伺服器,用以供用戶註冊一會員資料。派發機台連結雲端伺服器,用以供用戶選取欲體驗的商品。營銷平台連結雲端伺服器,用以投放一商品行銷廣告到會員平台展示。當用戶登入派發機台選取欲體驗的商品時,派發機台向雲端伺服器發起商品體驗交易,雲端伺服器便向會員平台請求身分驗證,會員平台驗證用戶之會員資料後回傳給雲端伺服器,雲端伺服器向派發機台確認商品體驗交易,派發機台提供對應的商品給用戶使用,並使雲端伺服器得到派發機台的多個商品體驗交易數據,並將這些商品體驗交易數據傳送到營銷平台,營銷平台分析這些商品體驗交易數據後得到至少一行銷分析數據,以使營銷平台依據行銷分析數據投放對應的商品行銷廣告到會員平台展示,營銷平台將行銷分析數據傳輸到會員平台,令會員平台依據行銷分析數據向用戶發出一行銷活動事件。 According to the product experience marketing system disclosed in the present invention, at least one product is provided to a user for product experience marketing. The product experience marketing system includes a cloud server, a membership platform, a distribution machine and a marketing platform. Among them, the membership platform is connected to the cloud server for the user to register a membership information. The distribution machine is connected to the cloud server for users to select the products they want to experience. The marketing platform is connected to the cloud server to deliver a product marketing advertisement to the member platform for display. When the user logs in to the distribution machine to select the product to be experienced, the distribution machine initiates a product experience transaction to the cloud server, the cloud server requests identity verification from the membership platform, and the membership platform verifies the user's membership information and sends it back to the cloud server , the cloud server confirms the commodity experience transaction to the distribution machine, the distribution machine provides the corresponding commodity for the user to use, and enables the cloud server to obtain multiple commodity experience transaction data of the distribution machine, and transmit these commodity experience transaction data to the Marketing platform, the marketing platform obtains at least one marketing analysis data after analyzing these commodity experience transaction data, so that the marketing platform can place corresponding commodity marketing advertisements on the member platform for display according to the marketing analysis data, and the marketing platform transmits the marketing analysis data to the member platform, so that The membership platform sends out marketing activity events to users based on the marketing analysis data.

本新型之功效在於藉由派發機台取得用戶的商品體驗交易數據,並進一步透過營銷平台精準解析用戶的對各體驗商品的偏好,並將這些商品體驗交易數據轉換成行銷分析數據,依據行銷分析數據投放對應的商品行銷廣告到用戶所註冊的會員平台進行展示,同時也可透過會員平台向用戶發出行銷活動事件。令用戶可領取體驗商品後,透過會員平台的商品行銷廣告或行銷活動事件進行第二次行銷活動(如發送折價券、試用 問卷填寫、開箱文分享等等),進而達到數據化、可追蹤的再次行銷的商品體驗服務。 The function of this new model is to obtain the user's commodity experience transaction data through the distribution machine, and further accurately analyze the user's preference for each experience commodity through the marketing platform, and convert these commodity experience transaction data into marketing analysis data, according to the marketing analysis. The product marketing advertisement corresponding to the data delivery is displayed on the member platform registered by the user, and marketing activity events can also be sent to the user through the member platform. After enabling users to receive experience products, conduct second marketing activities (such as sending discount coupons, trial Filling out questionnaires, sharing out-of-box texts, etc.) to achieve data-based and traceable re-marketing product experience services.

有關本新型的特徵與實作,茲配合圖式作最佳實施例詳細說明如下。 With regard to the features and implementation of the present invention, the preferred embodiments are described in detail as follows in conjunction with the drawings.

10:商品體驗行銷系統 10: Commodity experience marketing system

11:雲端伺服器 11: Cloud server

12:會員平台 12: Membership Platform

120:會員資料 120: Member information

121:會員帳號 121: Member account

122:身分辨識資料 122:Identification Information

123:會員晶片卡 123: Membership Chip Card

13:派發機台 13: Dispatching machine

131:觸控屏幕 131: Touch Screen

132:讀取模組 132: Read module

14:營銷平台 14: Marketing Platform

141:數據管理平台 141: Data Management Platform

142:客戶資料平台 142: Customer Information Platform

143:顧客關係管理平台 143: Customer Relationship Management Platform

20:電子裝置 20: Electronics

30:網際網路 30: Internet

AD:商品行銷廣告 AD: Merchandising Advertising

C1:商品兌換憑證 C1: Commodity exchange certificate

C2:核銷憑證 C2: Verification of Verification

D1:商品體驗交易數據 D1: Commodity experience transaction data

D2:行銷分析數據 D2: Marketing Analytics Data

PE1:行銷活動事件 PE1: Marketing campaign event

PE2:推播事件 PE2: Push event

第1A圖 係為根據本新型所揭露的商品體驗行銷系統的架構示意圖。 FIG. 1A is a schematic structural diagram of a product experience marketing system disclosed in the present invention.

第1B圖 係為根據本新型所揭露的商品體驗行銷系統的交易示意圖。 FIG. 1B is a schematic transaction diagram of the product experience marketing system disclosed in the present invention.

第2圖 係為根據本新型所揭露的商品體驗行銷方法的流程示意圖。 FIG. 2 is a schematic flow chart of the product experience marketing method disclosed in the present invention.

第3A圖 係為根據本新型所揭露用戶端登入派發機台的第一實施例的流程示意圖。 FIG. 3A is a schematic flowchart of a first embodiment of a client logging in to a dispensing machine according to the present invention.

第3B圖 係為根據本新型所揭露用戶端登入派發機台的第二實施例的流程示意圖。 FIG. 3B is a schematic flowchart of a second embodiment of a client logging in to a dispensing machine according to the present invention.

第3C圖 係為根據本新型所揭露用戶端登入派發機台的第三實施例的流程示意圖。 FIG. 3C is a schematic flowchart of a third embodiment of a client logging in to a dispensing machine according to the present invention.

第4A圖 係為根據本新型所揭露用戶端登入派發機台的第一實施例的交易示意圖。 FIG. 4A is a schematic diagram of a transaction according to the first embodiment of the client logging in to the dispensing machine disclosed in the present invention.

第4B圖 係為根據本新型所揭露用戶端登入派發機台的第二實施例的交易示意圖。 FIG. 4B is a schematic diagram of a transaction according to the second embodiment of the client logging in to the dispensing machine disclosed in the present invention.

第4C圖 係為根據本新型所揭露用戶端登入派發機台的第三實施例的交易示意圖。 FIG. 4C is a schematic diagram of a transaction according to the third embodiment of the client logging in to the dispensing machine disclosed in the present invention.

請同時參閱「第1A圖」、「第1B圖」及「第2圖」所示之示意圖,「第1A圖」係為根據本新型所揭露的商品體驗行銷系統的架構示意圖,「第1B圖」係為根據本新型所揭露的商品體驗行銷系統的交易示意圖,「第2圖」係為根據本新型所揭露的商品體驗行銷方法的流程示意圖。 Please refer to the schematic diagrams shown in "Fig. 1A", "Fig. 1B" and "Fig. 2" at the same time, "Fig. 1A" is a schematic diagram of the structure of the product experience marketing system disclosed in the present invention, "Fig. 1B" ” is a schematic diagram of the transaction of the product experience marketing system disclosed in the present invention, and FIG. 2 is a schematic flowchart of the product experience marketing method disclosed in the present invention.

請參考「第1A圖」所示,根據本新型所揭露的商品體驗行銷系統10,係包括一雲端伺服器11、一會員平台12、至少一派發機台13及一營銷平台14。其中,每個用戶端可透過一電子裝置20在會員平台12內註冊一會員資料120,會員資料120包括至少一會員帳號121及一身分辨識資料122,會員平台12連結雲端伺服器11,且會員平台12可以是但不侷限於一社群平台、一電商平台、一電子憑證平台或一封閉式會員平台。舉例來說,社群平台可以是但不侷限於臉書(Facebook)、LINE即時通訊、推特(Twitter)、痞客邦部落格、微信(WeChat)、部落格(Blog)、Instagram、Linkedln、GOOGLE+、Telegram或其他即時通訊軟體,本新型所指的社群平台亦包含將來開發出來的社群網站系統。電商平台可以是但不侷限於台灣樂天市場、PChome商店街、東森購物網、露天拍賣、yahoo奇摩超級商城、淘寶網、蝦皮、亞馬遜、eBay、591租屋、8891汽車交易網、8591寶物交易網、Yahoo拍賣、Yahoo商店街、天貓商城、東京商城或其他電商平台系統,本新型包含現今已有但未列出的所有電商銷售系統,亦包含將來開發出來的電商銷售系統。電子憑證平台可以是但不侷限於電子簽章、電子授權、電子抵用券、電子折價券、現金抵用券、電子集點券、電子提貨券或電子收據,以及根據上述類型所衍生之各種不同屬性之電子憑證資料。封閉式會員平台可以是但不侷限於家樂福、大潤發、好市多、全聯或其他實體通路門市之 會員平台。上述會員平台12係可由一網際網路30進行存取,用戶端可透過電子裝置20連線網際網路30後,再透過網際網路30進入到會員平台進行登入或註冊。 Please refer to FIG. 1A , the product experience marketing system 10 disclosed in the present invention includes a cloud server 11 , a membership platform 12 , at least one distribution machine 13 and a marketing platform 14 . Wherein, each client can register a member data 120 in the member platform 12 through an electronic device 20. The member data 120 includes at least a member account 121 and an identification data 122. The member platform 12 is connected to the cloud server 11, and the member The platform 12 may be, but is not limited to, a community platform, an e-commerce platform, an electronic voucher platform or a closed membership platform. For example, the social platform can be, but not limited to, Facebook, LINE, Twitter, Bokebang Blog, WeChat, Blog, Instagram, Linkedln, GOOGLE+, Telegram or other instant messaging software, the community platform referred to in this new model also includes the community website system developed in the future. E-commerce platforms can be but are not limited to Taiwan Rakuten Market, PChome Shopping Street, Dongsen Shopping Network, Open Air Auction, yahoo Chimo Super Mall, Taobao.com, Shopee, Amazon, eBay, 591 Rental Housing, 8891 Auto Trading Network, 8591 Treasures Trading Network, Yahoo Auction, Yahoo Shopping Street, Tmall Mall, Tokyo Mall or other e-commerce platform systems, this new model includes all e-commerce sales systems that are currently existing but not listed, as well as e-commerce sales systems developed in the future . The electronic voucher platform can be, but is not limited to, electronic signatures, electronic authorizations, electronic coupons, electronic discount coupons, cash coupons, electronic collection coupons, electronic delivery coupons or electronic receipts, and various derivatives derived from the above types. Electronic certificate data with different attributes. The closed membership platform can be, but not limited to, Carrefour, RT-Mart, Costco, Quanlian or other physical channel outlets. Membership platform. The above-mentioned membership platform 12 can be accessed by an Internet 30 , and the user terminal can log in or register through the Internet 30 after connecting to the Internet 30 through the electronic device 20 .

派發機台13設置在人流據點且用以派發多個商品或是列印商品兌換劵,派發機台13係連結於雲端伺服器11。派發機台13具有一觸控屏幕131及一讀取模組132。其中,觸控屏幕131用以提供用戶端觸控並選擇所需體驗商品的資訊,並可顯示體驗商品外觀、商品廣告或商品兌換憑證C1。讀取模組132用以讀取商品兌換憑證C1。 The distribution machine 13 is arranged at the base of the flow of people and is used for distributing a plurality of commodities or printing commodity exchange coupons. The dispensing machine 13 is connected to the cloud server 11 . The dispensing machine 13 has a touch screen 131 and a reading module 132 . Wherein, the touch screen 131 is used to provide the user terminal to touch and select the information of the commodity to be experienced, and can display the appearance of the commodity to be experienced, the advertisement of the commodity or the commodity exchange certificate C1. The reading module 132 is used for reading the commodity exchange certificate C1.

營銷平台14係包括但不侷限於一數據管理平台141(Data Management Platform;DMP)、一客戶資料平台142(Customer Data Platform;CDP)或一顧客關係管理平台143(Customer Relationship Management;CRM)。營銷平台14係連結於雲端伺服器11,用以蒐集雲端伺服器11所傳輸的商品體驗交易數據D1,使營銷平台14對大量的商品體驗交易數據D1進行大數據記錄、統計、分析及評估,針對每個商品的領取及使用資訊進行判斷及評估,提供對應的商品行銷廣告及行銷活動事件給用戶端參考。 The marketing platform 14 includes but is not limited to a data management platform 141 (Data Management Platform; DMP), a customer data platform 142 (Customer Data Platform; CDP) or a customer relationship management platform 143 (Customer Relationship Management; CRM). The marketing platform 14 is connected to the cloud server 11 for collecting the commodity experience transaction data D1 transmitted by the cloud server 11, so that the marketing platform 14 can perform big data recording, statistics, analysis and evaluation on a large amount of commodity experience transaction data D1. Judging and evaluating the collection and use information of each product, and providing the corresponding product marketing advertisements and marketing events for the user's reference.

請同時參閱「第1B圖」及「第2圖」所示,根據本新型所揭露商品體驗行銷方法的流程示意圖,包括以下步驟: Please refer to Figure 1B and Figure 2 at the same time, a schematic flowchart of the product experience marketing method disclosed in the present invention, including the following steps:

步驟S100:用戶端登入派發機台13選取欲體驗之商品,派發機台13向雲端伺服器11發起商品體驗交易,由雲端伺服器11向會員平台12請求身分驗證; Step S100: The client logs in to the distribution machine 13 to select the commodity to be experienced, the distribution machine 13 initiates a commodity experience transaction to the cloud server 11, and the cloud server 11 requests the membership platform 12 for identity verification;

步驟S110:會員平台12驗證用戶端之會員資料120正確後回傳給雲端伺服器11,由雲端伺服器11向派發機台13確認商品體驗交 易,派發機台13提供對應的體驗商品給用戶端使用; Step S110 : The membership platform 12 verifies that the membership information 120 of the client is correct and then returns it to the cloud server 11 , and the cloud server 11 confirms the delivery of the product experience to the distribution machine 13 . Easy, the distribution machine 13 provides the corresponding experience goods for the user to use;

步驟S120:雲端伺服器11將這些商品體驗交易數據D1傳送到營銷平台14,營銷平台14分析這些商品體驗交易數據D1得到一行銷分析數據D2,營銷平台14依據行銷分析數據D2投放對應的商品行銷廣告AD到會員平台12展示;以及 Step S120: The cloud server 11 transmits the commodity experience transaction data D1 to the marketing platform 14, the marketing platform 14 analyzes the commodity experience transaction data D1 to obtain a marketing analysis data D2, and the marketing platform 14 places corresponding commodity marketing according to the marketing analysis data D2 Advertising AD to the membership platform 12 for display; and

步驟S130:營銷平台14將行銷分析數據D2傳輸到會員平台12,會員平台12依據行銷分析數據D2向已體驗商品的用戶端發出行銷活動事件PE1。 Step S130: The marketing platform 14 transmits the marketing analysis data D2 to the member platform 12, and the member platform 12 sends a marketing activity event PE1 to the client who has experienced the product according to the marketing analysis data D2.

首先,在步驟S100中,用戶端可利用電子裝置20登入派發機台13,而用戶端所使用的電子裝置20可以是智慧型手機、平板電腦、筆記型電腦、桌上型電腦等網路傳輸設備,但不以此為限。用戶端以電子裝置20的有線連接或無線連接方式(例如有線網路、光纖網路、無線網路、藍芽通訊、Wi-Fi、3G、4G行動數據網路等)連線到會員平台12,並可對會員資料120的會員帳號121及身分辨識資料122進行註冊或修改等編輯作業。 First, in step S100, the client can use the electronic device 20 to log in to the dispensing machine 13, and the electronic device 20 used by the client can be a smart phone, tablet computer, notebook computer, desktop computer, etc. equipment, but not limited thereto. The client is connected to the membership platform 12 by a wired connection or a wireless connection of the electronic device 20 (eg, wired network, optical fiber network, wireless network, Bluetooth communication, Wi-Fi, 3G, 4G mobile data network, etc.). , and can perform editing operations such as registration or modification of the member account 121 and the identification information 122 of the member information 120 .

在本新型中,用戶端可透過電子裝置20內所安裝的應用程式(Application;APP)連線到網際網路30並進入會員平台12,並且會員平台12所註冊的會員資料120可以是一般會員、VIP會員、網路會員、粉絲團成員或曾掃描店家的二維行動條碼(QR Code)的消費者等。舉例而言,當用戶端以任何電子裝置20掃描派發機台13所提供的特定會員平台12之條碼或商品兌換憑證C1時,此用戶端即可加入此會員平台12,但會員的類型並不構成本新型的限制。 In the present invention, the user terminal can connect to the Internet 30 and enter the member platform 12 through the application program (Application; APP) installed in the electronic device 20, and the member information 120 registered on the member platform 12 can be a general member , VIP members, Internet members, fans, or consumers who have scanned the store's QR Code, etc. For example, when the client uses any electronic device 20 to scan the barcode or the commodity exchange certificate C1 of the specific membership platform 12 provided by the distribution machine 13, the client can join the membership platform 12, but the type of membership does not matter. constitute a limitation of the present invention.

請參閱「第3A圖」及「第4A圖」所示,「第3A圖」係為根 據本新型所揭露用戶端登入派發機台的第一實施例的流程示意圖,「第4A圖」係為根據本新型所揭露用戶端登入派發機台的第一實施例的交易示意圖,在步驟S100中,用戶端登入派發機台13的步驟更包括: Please refer to "Picture 3A" and "Picture 4A", "Picture 3A" is the root According to the schematic flowchart of the first embodiment of the client logging in to the dispensing machine disclosed in the present invention, "FIG. 4A" is a schematic diagram of the transaction according to the first embodiment of the client logging in the dispensing machine disclosed in the present invention, in step S100 , the steps for the client to log in to the dispensing machine 13 further include:

步驟S200:用戶端操作派發機台13選擇所需體驗的商品,派發機台13依據用戶端所選擇的商品向雲端伺服器11發起商品體驗交易; Step S200: the user terminal operates the distribution machine 13 to select the commodity to be experienced, and the distribution machine 13 initiates a commodity experience transaction to the cloud server 11 according to the commodity selected by the user terminal;

步驟S210:派發機台13依據欲體驗商品提供對應的商品兌換憑證C1,雲端伺服器11依據商品兌換憑證C1向對應的會員平台12請求身分驗證; Step S210: The distribution machine 13 provides the corresponding commodity exchange certificate C1 according to the commodity to be experienced, and the cloud server 11 requests the corresponding member platform 12 for identity verification according to the commodity exchange certificate C1;

步驟S220:用戶端以電子裝置20讀取商品兌換憑證C1,以此連線到對應的會員平台12;以及 Step S220: the user terminal reads the commodity exchange certificate C1 with the electronic device 20, and connects to the corresponding membership platform 12; and

步驟S230:會員平台12發起一推播事件PE2,當用戶端回應此推播事件PE2後,會員平台12依據推播事件PE2進行用戶端的身分驗證。 Step S230: The member platform 12 initiates a push event PE2, and after the client responds to the push event PE2, the member platform 12 performs identity verification of the client according to the push event PE2.

在本新型中,商品兌換憑證C1可以是一種序號(pincode)、圖片、條碼(barcode)、快速響應矩陣碼(Quick Response Code,QR code)、實體晶片卡或任何一種可使派發機台13進行辨認之兌換憑證,此商品兌換憑證C1亦可經由派發機台13列印成紙張型式或是顯示於派發機台13的觸控屏幕131上,但不以此為限。商品兌換憑證C1也可包含於經由網際網路30等通訊方式發送至用戶端的電子裝置20,而於電子裝置20呈現的一種SMS(Short message service)訊息、MMS(Multimedia Messaging Service)訊息、電子郵件(Email)訊息或應用程式的提醒訊息。 In the present invention, the commodity exchange certificate C1 can be a pincode, a picture, a barcode, a Quick Response Code (QR code), a physical chip card, or any one that can be used by the dispensing machine 13 The recognized exchange certificate, the commodity exchange certificate C1 can also be printed in paper form by the dispensing machine 13 or displayed on the touch screen 131 of the dispensing machine 13 , but not limited thereto. The commodity redemption certificate C1 may also be included in the electronic device 20 sent to the client via the Internet 30 and other communication means, and a SMS (Short message service) message, MMS (Multimedia Messaging Service) message, and email are displayed on the electronic device 20 . (Email) messages or app alerts.

在本新型中,會員平台12可發起推播事件PE2到用戶端的電子裝置20的應用程式顯示,此推播事件PE2係包括但不侷限於帳號註冊、商品廣告、粉絲團邀請、問卷調查、商品團購等事件推播之圖、文、影音等訊息(又稱為即時通訊訊息)。當用戶端回應此推播事件PE2後,即可在會員平台12進行身分驗證,例如加入粉絲團、註冊帳號或問卷調查等,但不以此為限,用戶端可操作電子裝置20的應用程式完成會員平台12之身分驗證。 In the present invention, the member platform 12 can initiate a push event PE2 to be displayed on the application program of the electronic device 20 on the client side. The push event PE2 includes but is not limited to account registration, product advertisements, fan club invitations, questionnaires, product Pictures, texts, videos and other messages (also known as instant messaging) of events such as group purchases. After the client responds to the push event PE2, it can perform identity verification on the membership platform 12, such as joining a fan club, registering an account or taking a questionnaire, but not limited to this, the client can operate the application program of the electronic device 20 Complete the identity verification of member platform 12.

相同的,會員平台12可發起推播事件PE2到派發機台13的觸控屏幕131顯示(未繪示),用戶端可點選觸控屏幕131回應此推播事件PE2,以此透過派發機台13完成會員平台12的身分驗證。 Similarly, the member platform 12 can initiate a push event PE2 to be displayed on the touch screen 131 of the distribution machine 13 (not shown), and the user terminal can click on the touch screen 131 to respond to the push event PE2, so as to pass the distribution machine The station 13 completes the authentication of the membership platform 12 .

舉例來說,用戶端點選派發機台13的觸控屏幕131,選擇所需體驗的商品,派發機台13依據商品內容向雲端伺服器11發起商品體驗交易,並在觸控屏幕131顯示對應的商品兌換憑證C1。此時,使用者即可以電子裝置20的應用程式讀取觸控屏幕131上的商品兌換憑證C1,例如應用程式可以是Facebook社群平台(會員平台),以應用程式Facebook掃描條碼型式的商品兌換憑證C1,Facebook社群平台的店家粉絲團依據商品兌換憑證C1來發出推播事件PE2,用戶端即可操作電子裝置20回應推播事件PE2,亦即加入Facebook社群平台的店家粉絲團,以此應用程式Facebook社群平台完成用戶端的身分驗證。上述僅為一實施例說明,並不以此為限,可依用戶端需求或推播事件PE2的設計而以不同驗證方式完成步驟S200至步驟S230。 For example, the user endpoint selects the touch screen 131 of the distribution machine 13, selects the product to be experienced, the distribution machine 13 initiates a product experience transaction to the cloud server 11 according to the content of the product, and displays the corresponding product on the touch screen 131. The commodity exchange voucher C1. At this time, the user can read the commodity exchange certificate C1 on the touch screen 131 through the application of the electronic device 20. For example, the application can be the Facebook community platform (member platform), and the application Facebook can scan the barcode type commodity exchange. With the voucher C1, the store fan group of the Facebook community platform sends out the push event PE2 according to the commodity exchange voucher C1, and the user terminal can operate the electronic device 20 to respond to the push event PE2, that is, join the store fan group of the Facebook community platform to This application Facebook community platform completes the authentication of the client. The above description is only an embodiment, and is not limited thereto. Steps S200 to S230 can be completed in different verification methods according to the needs of the client or the design of the push event PE2.

請參閱「第3B圖」及「第4B圖」所示,「第3B圖」係為根據本新型所揭露用戶端登入派發機台的第二實施例的流程示意圖,「第4B圖」係為根據本新型所揭露用戶端登入派發機台的第二實施例的交易示意圖, 在步驟S100中,用戶端登入派發機台13的步驟另包括: Please refer to "Fig. 3B" and "Fig. 4B", "Fig. 3B" is a schematic flowchart of the second embodiment of the client logging in to the dispensing machine disclosed in the present invention, and "Fig. 4B" is According to the transaction diagram of the second embodiment of the client logging in to the dispensing machine disclosed in the present invention, In step S100, the step of logging into the dispensing machine 13 by the client further includes:

步驟S300:用戶端以會員平台12取得商品兌換憑證C1; Step S300: the client obtains the commodity exchange certificate C1 through the membership platform 12;

步驟S310:用戶端操作派發機台13選擇所需體驗的商品,派發機台13 依據用戶端所選擇的商品向雲端伺服器11發起商品體驗交易; Step S310 : the user terminal operates the distribution machine 13 to select the commodity to be experienced, and the distribution machine 13 Initiating a commodity experience transaction to the cloud server 11 according to the commodity selected by the client;

步驟S320:派發機台13讀取用戶端出示的商品兌換憑證C1,雲端伺服器11依據商品兌換憑證C1向對應的會員平台12請求身分驗證;以及 Step S320: The distribution machine 13 reads the commodity exchange certificate C1 presented by the client, and the cloud server 11 requests the corresponding member platform 12 for identity verification according to the commodity exchange certificate C1; and

步驟S330:會員平台12依據商品兌換憑證C1進行用戶端的身分驗證。 Step S330: The membership platform 12 performs identity verification of the client according to the commodity exchange certificate C1.

在本新型中,當用戶端以商品兌換憑證C1登入派發機台13後,派發機台13可連線到雲端伺服器11,並且派發機台13以此商品兌換憑證C1向雲端伺服器11發起商品體驗交易。雲端伺服器11將商品兌換憑證C1傳輸到會員平台12,會員平台12確認此商品兌換憑證C1是否有效未被核銷過,以及查驗用戶端的會員資料120是否正確。 In the present invention, after the client logs in to the distribution machine 13 with the commodity exchange certificate C1, the distribution machine 13 can be connected to the cloud server 11, and the distribution machine 13 sends the transaction to the cloud server 11 with the commodity exchange certificate C1 Commodity experience trading. The cloud server 11 transmits the commodity exchange certificate C1 to the member platform 12 , and the member platform 12 confirms whether the commodity exchange certificate C1 is valid and has not been written off, and verifies whether the member information 120 of the client is correct.

舉例來說,用戶端可操作電子裝置20的應用程式,在會員平12台註冊會員資料120,例如應用程式可以是PChome電商平台(會員平台),用戶端可在PChome電商平台向特定店家申請免費體驗商品,PChome電商平台則發起推播事件PE2到用戶端的電子裝置20的應用程式顯示,此推播事件PE2係包括但不侷限於商品廣告、粉絲團邀請、問卷調查、商品團購等事件推播之圖、文、影音等訊息(又稱為即時通訊訊息)。當用戶端回應此推播事件PE2後,即可在電子裝置20的應用程式得到此店家的商品兌換憑證C1。 For example, the user terminal can operate the application program of the electronic device 20, and register the member information 120 in the member platform 12. For example, the application program can be the PChome e-commerce platform (membership platform), and the user terminal can report to a specific store on the PChome e-commerce platform. To apply for a free experience of the product, the PChome e-commerce platform initiates a push event PE2 to display on the electronic device 20 of the client. This push event PE2 includes but is not limited to product advertisements, fan group invitations, questionnaires, and product group purchases, etc. Information such as pictures, texts, videos and other information (also known as instant messaging) of event push broadcasts. After the client responds to the push event PE2, it can obtain the store's commodity exchange certificate C1 in the application program of the electronic device 20 .

接著,用戶端可持電子裝置20所顯示的商品兌換憑證C1, 到附近的派發機台13,以派發機台13的讀取模組132來讀取此商品兌換憑證C1,派發機台13將所讀取的商品兌換憑證C1傳輸到雲端伺服器11,並由雲端伺服器11依據商品兌換憑證C1向PChome電商平台請求身分驗證,以此PChome電商平台完成用戶端的身分驗證。上述僅為一實施例說明,並不以此為限,可依用戶端需求或推播事件PE2設計而以不同驗證方式完成步驟S300至步驟S330。 Next, the user terminal can hold the commodity exchange certificate C1 displayed on the electronic device 20, Go to the nearby distribution machine 13, use the reading module 132 of the distribution machine 13 to read the commodity exchange certificate C1, the distribution machine 13 transmits the read commodity exchange certificate C1 to the cloud server 11, and the The cloud server 11 requests the PChome e-commerce platform for identity verification according to the commodity exchange certificate C1, so that the PChome e-commerce platform completes the identity verification of the client. The above is only an illustration of an embodiment, and is not limited thereto. Steps S300 to S330 may be completed in different verification methods according to the needs of the client or the design of the push event PE2.

請參閱第「3C圖」及「第4C圖」所示,「第3C圖」係為根據本新型所揭露用戶端登入派發機台的第三實施例的流程示意圖,「第4C圖」係為根據本新型所揭露用戶端登入派發機台的第三實施例的交易示意圖,在步驟S100中,用戶端登入派發機台的步驟另包括: Please refer to "Fig. 3C" and "Fig. 4C", "Fig. 3C" is a schematic flowchart of the third embodiment of the client logging in to the dispensing machine according to the present invention, and "Fig. 4C" is According to the transaction schematic diagram of the third embodiment of the user terminal logging in to the dispensing machine disclosed in the present invention, in step S100, the step of the user terminal logging in to the dispensing machine further includes:

步驟S400:用戶端在會員平台12註冊並取得一會員晶片卡123; Step S400: the user terminal registers on the membership platform 12 and obtains a membership chip card 123;

步驟S410:用戶端操作派發機台13選擇所需體驗的商品,派發機台13依據用戶端所選擇的商品向雲端伺服器11發起商品體驗交易; Step S410: the user terminal operates the distribution machine 13 to select the commodity to be experienced, and the distribution machine 13 initiates a commodity experience transaction to the cloud server 11 according to the commodity selected by the user terminal;

步驟S420:派發機台13讀取用戶端出示的會員晶片卡123後得到商品兌換憑證C1,雲端伺服器11依據商品兌換憑證C1向對應的會員平台12請求身分驗證;以及 Step S420: The distribution machine 13 obtains the commodity exchange certificate C1 after reading the membership chip card 123 presented by the client, and the cloud server 11 requests the corresponding member platform 12 for identity verification according to the commodity exchange certificate C1; and

步驟S430:會員平台12依據商品兌換憑證C1進行用戶端的身分驗證。 Step S430: The membership platform 12 performs identity verification of the client according to the commodity exchange certificate C1.

在本新型中,用戶端可透過實體店家的會員平台12註冊會員資料120後,以此得到實體店家所核發的會員晶片卡123,並以派發機台13的讀取模組132來讀取會員晶片卡123內容,進而取得對應的商品兌換憑證C1。派發機台13以此商品兌換憑證C1向雲端伺服器11發起商品體驗交易, 雲端伺服器11將商品兌換憑證C1傳輸到實體店家的會員平台12,實體店家的會員平台12確認此商品兌換憑證C1是否有效,以及查驗用戶端的會員資料120是否正確。 In the present invention, the user terminal can obtain the membership chip card 123 issued by the physical store after registering the member information 120 through the member platform 12 of the physical store, and use the reading module 132 of the distribution machine 13 to read the membership The content of the chip card 123 is obtained, and then the corresponding commodity exchange certificate C1 is obtained. The distribution machine 13 initiates a commodity experience transaction to the cloud server 11 with the commodity exchange certificate C1, The cloud server 11 transmits the commodity exchange certificate C1 to the member platform 12 of the physical store, and the member platform 12 of the physical store confirms whether the commodity exchange certificate C1 is valid, and checks whether the membership information 120 of the client is correct.

舉例來說,用戶端可事先在實體店家的會員平台12加入會員,此會員平台12可以是封閉式會員平台,例如用戶端可在實體店家Carrefour辦理加入會員,並且由實體店家Carrefour核發會員晶片卡123。 For example, the client can join membership on the membership platform 12 of the physical store in advance, and the membership platform 12 can be a closed membership platform. For example, the client can apply for membership in the physical store Carrefour, and the physical store Carrefour will issue a membership chip card. 123.

接著,用戶端可持會員晶片卡123到附近的派發機台13,以派發機台13的讀取模組132來讀取此會員晶片卡123,派發機台13讀取會員晶片卡123後得到商品兌換憑證C1,並將商品兌換憑證C1傳輸到雲端伺服器11,由雲端伺服器11依據商品兌換憑證C1向Carrefour會員平台請求身分驗證,以此Carrefour會員平台完成用戶端的身分驗證。上述僅為一實施例說明,並不以此為限,可依用戶端需求設計而以不同驗證方式完成步驟S400至步驟S430。 Next, the client can hold the membership chip card 123 to the nearby dispensing machine 13, and use the reading module 132 of the dispensing machine 13 to read the membership chip card 123, and the dispensing machine 13 reads the membership chip card 123 and obtains The commodity exchange certificate C1 is transmitted to the cloud server 11, and the cloud server 11 requests the Carrefour member platform for identity verification according to the commodity exchange certificate C1, so that the Carrefour member platform completes the identity verification of the client. The above description is only an example, and is not limited thereto. Steps S400 to S430 can be completed in different verification methods according to the design of the user end.

接著,在步驟S110中,當會員平台12查驗用戶端的會員資料120正確,以及確認商品兌換憑證C1未被核銷過後,會員平台12會將商品兌換憑證C1進行核銷,且會員平台12會發出一核銷憑證C2回傳到雲端伺服器11。雲端伺服器11收到核銷憑證C2後,由雲端伺服器11向派發機台13確認進行商品體驗交易。 Next, in step S110, when the member platform 12 checks that the member information 120 of the client is correct and confirms that the commodity exchange certificate C1 has not been written off, the member platform 12 will verify the commodity exchange certificate C1, and the member platform 12 will issue A verification certificate C2 is sent back to the cloud server 11 . After the cloud server 11 receives the verification certificate C2, the cloud server 11 confirms to the distribution machine 13 that the commodity experience transaction is performed.

派發機台13可依據核銷憑證C2的內容而可選擇的提供對應體驗商品或是列印商品兌換劵給用戶端。此外,若派發機台13內的體驗商品已全部發送完畢,派發機台13可進一步列印商品兌換劵給用戶端,讓用戶端持商品兌換劵到實體店家兌換體驗商品,或是持商品兌換劵到附近的 派發機台13掃描其商品兌換劵上的商品兌換憑證C1,令用戶端取得體驗商品試用。 The distribution machine 13 can selectively provide the corresponding experience product or print the product exchange coupon to the user terminal according to the content of the verification certificate C2. In addition, if all the experience goods in the distribution machine 13 have been sent out, the distribution machine 13 can further print the commodity exchange coupon to the user terminal, so that the user terminal can use the commodity exchange coupon to exchange the experience commodity at the physical store, or exchange the commodity with the commodity Coupon to nearby The distribution machine 13 scans the commodity exchange certificate C1 on its commodity exchange coupon, so that the client can obtain the trial commodity for trial.

接著,在步驟S120中,派發機台13發出體驗商品或列印商品兌換劵後,雲端伺服器11可將這些商品體驗交易數據D1傳送到營銷平台14。在本新型中,營銷平台14的功能係包括但不侷限於用戶端管理、再次商品行銷廣告及營運管理功能,並可選擇的蒐集用戶端的會員資料120或體驗使用商品之資訊,以進行各種商品體驗交易數據D1之整合、記錄、發送、管理及分析,進而得到行銷分析數據D2,使得營銷平台14可依據行銷分析數據D2投放對應的相關商品行銷廣告AD到會員平台12展示,用戶端亦可透過電子裝置20的應用程式連接會員平台12,進而在電子裝置20的應用程式觀看相關的商品行銷廣告AD,使得實體商品體驗及虛擬行銷廣告之營運得以互相串聯。 Next, in step S120 , after the distribution machine 13 sends out the experience commodity or the printed commodity exchange coupon, the cloud server 11 can transmit the commodity experience transaction data D1 to the marketing platform 14 . In the present invention, the functions of the marketing platform 14 include, but are not limited to, client management, re-marketing and advertising, and operation management functions, and can optionally collect user-side member information 120 or experience and use product information, so as to carry out various products. Experience the integration, recording, sending, management and analysis of the transaction data D1, and then obtain the marketing analysis data D2, so that the marketing platform 14 can place the corresponding relevant commodity marketing advertisement AD on the member platform 12 according to the marketing analysis data D2 for display, and the user terminal can also The member platform 12 is connected through the application program of the electronic device 20, and then the related product marketing advertisement AD is viewed in the application program of the electronic device 20, so that the physical product experience and the operation of the virtual marketing advertisement can be connected with each other.

最後,在步驟S130中,營銷平台14更進一步地將行銷分析數據D2傳輸到會員平台12,會員平台12依據行銷分析數據D2向用戶端發出行銷活動事件PE1。在本新型中,會員平台12可發起行銷活動事件PE1到用戶端的電子裝置20的應用程式顯示,此行銷活動事件PE1係包括但不侷限於商品體驗的問卷調查、商品優惠資訊、商品開箱文、粉絲團邀請、商品團購等事件行銷之圖、文、影音等訊息(又稱為即時通訊訊息)。當用戶端回應此行銷活動事件PE1後,即可令會員平台12的商品體驗店家得到精準的商品體驗調查及忠實用戶端。 Finally, in step S130, the marketing platform 14 further transmits the marketing analysis data D2 to the member platform 12, and the member platform 12 sends a marketing event PE1 to the client according to the marketing analysis data D2. In the present invention, the member platform 12 can initiate a marketing event PE1 to display on the application program of the electronic device 20 of the client terminal. The marketing event PE1 includes but is not limited to a questionnaire about product experience, product discount information, and product unpacking text. , fan group invitations, product group purchases and other event marketing pictures, texts, video and other messages (also known as instant messaging). After the client responds to the marketing event PE1, the merchandise experience store of the member platform 12 can obtain accurate merchandise experience surveys and loyal clients.

需注意的是,用戶端回應會員平台12的行銷活動事件PE1後,可再次由會員平台12取得其他的商品兌換憑證C1,再次進行步驟S100 至S130,以此在派發機台領取其他體驗商品。 It should be noted that after the user terminal responds to the marketing event PE1 of the membership platform 12, the membership platform 12 can obtain other commodity exchange certificates C1 again, and perform step S100 again. Go to S130 to receive other experience goods at the distribution machine.

在本新型之一實施例的步驟S120及步驟S130中,營銷平台14可以是數據管理平台141(DMP),但不以此為限。雲端伺服器11先將所傳輸的這些商品體驗交易數據D1去識別化(匿名制),此商品體驗交易數據D1大致包括體驗商品的資訊、去個資的會員資料或用戶端回應推播事件PE2的內容,令數據管理平台141可篩選出相關度較高的用戶端,以此精準的投放對應的商品行銷廣告AD到這些用戶端的會員平台12進行展示。舉例來說,用戶端以電子裝置20加入Facebook社群平台(會員平台)的特定店家粉絲團,並領取體驗商品後,營銷平台14會投放相關的商品行銷廣告AD到用戶端的Facebook社群平台展示,同時,Facebook社群平台的特定店家向已體驗商品的用戶端發出行銷活動事件PE1,例如行銷活動事件PE1可以是體驗商品的問卷調查,讓已體驗商品的用戶端回應相關問卷調查,令Facebook社群平台的特定店家可精準掌握體驗商品的優缺點及體驗用戶端的喜好度。上述僅為一實施例說明,並不以此為限,可依營銷平14台的種類及行銷活動事件PE1的設計而以不同行銷方式完成步驟S120及步驟S130。 In step S120 and step S130 of an embodiment of the present invention, the marketing platform 14 may be a data management platform 141 (DMP), but it is not limited thereto. The cloud server 11 first de-identifies (anonymizes) the transmitted commodity experience transaction data D1, and the commodity experience transaction data D1 generally includes information of the commodity to be experienced, de-personalized member information or the client's response to the push event PE2 content, so that the data management platform 141 can filter out the clients with high correlation, so as to accurately place the corresponding commodity marketing advertisement AD on the member platform 12 of these clients for display. For example, after the user terminal joins the fan group of a specific store on the Facebook community platform (membership platform) with the electronic device 20 and receives the experience product, the marketing platform 14 will put the relevant product marketing advertisement AD on the Facebook community platform of the user terminal for display. , at the same time, a specific store on the Facebook community platform sends a marketing activity event PE1 to the user who has experienced the product. For example, the marketing event event PE1 can be a questionnaire for experiencing the product, so that the user who has experienced the product can respond to the relevant questionnaire, so that Facebook Specific stores on the social platform can accurately grasp the advantages and disadvantages of the experience products and the preferences of the experience users. The above is only an illustration of an embodiment, and is not limited thereto. Steps S120 and S130 may be completed in different marketing methods according to the types of the marketing platform 14 and the design of the marketing event PE1.

在本新型之另一實施例的步驟S120及步驟S130中,營銷平台可以是客戶資料平台142(CDP),但不以此為限。雲端伺服器11傳輸這些商品體驗交易數據D1傳輸到客戶資料平台142,此商品體驗交易數據D1大致包括體驗商品的資訊、用戶端的會員資料或用戶端回應推播事件PE2的內容,例如用戶端的性別、年齡、職業、喜好商品、消費模式、消費商品價格區間或問卷調查等,但不以此為限。客戶資料平台142分析這些商品體驗交易數據D1得到行銷分析數據D2後,再將可用的行銷分析數據D2串接會員 平台進行商品行銷廣告AD之投放,據此可針對不同族群的目標用戶端提供類似或合適的商品行銷廣告AD,並藉由會員平台12發起行銷活動事件PE1到目標用戶端的電子裝置20的應用程式顯示,會員平台12更能準確的提供目標用戶端的商品需求廣告,有利於市場分析及再次商品行銷廣告的開發拓展。 In step S120 and step S130 of another embodiment of the present invention, the marketing platform may be the customer data platform 142 (CDP), but not limited thereto. The cloud server 11 transmits the product experience transaction data D1 to the customer information platform 142. The product experience transaction data D1 generally includes the information of the experienced product, the membership information of the client or the content of the client's response to the push event PE2, such as the gender of the client , age, occupation, favorite products, consumption patterns, price range of consumer products or questionnaires, etc., but not limited to this. The customer information platform 142 analyzes the commodity experience transaction data D1 to obtain the marketing analysis data D2, and then connects the available marketing analysis data D2 to the member The platform conducts the placement of product marketing advertisements AD, according to which similar or suitable product marketing advertisements AD can be provided for target users of different ethnic groups, and the member platform 12 initiates the marketing activity event PE1 to the application program of the electronic device 20 of the target users. It is shown that the member platform 12 can more accurately provide advertisements of commodity demand of target users, which is beneficial to market analysis and development and expansion of commodity marketing advertisements.

在本新型之又一實施例的步驟S120及步驟S130中,營銷平台可以是顧客關係管理平台143(CRM),但不以此為限。雲端伺服器11傳輸這些商品體驗交易數據D1傳輸到顧客關係管理平台143,此商品體驗交易數據D1大致包括體驗商品的資訊、用戶端的會員資料120或用戶端回應推播事件PE2的內容,例如商品體驗的活動分析、用戶端的性別、年齡、職業、喜好商品、消費模式、消費商品價格區間或問卷調查等,但不以此為限。顧客關係管理平台143分析這些商品體驗交易數據D1得到行銷分析數據D2後,再將行銷分析數據D2串接會員平台進行商品行銷廣告AD之投放,亦可藉由會員平台發起行銷活動事件PE1到目標用戶端的電子裝置20的應用程式顯示,會員平台12更能準確的提供目標用戶端的商品需求廣告。 In step S120 and step S130 of another embodiment of the present invention, the marketing platform may be a customer relationship management platform 143 (CRM), but it is not limited thereto. The cloud server 11 transmits the commodity experience transaction data D1 to the customer relationship management platform 143. The commodity experience transaction data D1 generally includes the information of the commodity to be experienced, the member information 120 of the client or the content of the client's response to the push event PE2, such as commodities Activity analysis of the experience, gender, age, occupation, favorite products, consumption patterns, price ranges of consumer products or questionnaires, etc., but not limited to this. The customer relationship management platform 143 analyzes the product experience transaction data D1 and obtains the marketing analysis data D2, and then connects the marketing analysis data D2 to the member platform for the placement of the product marketing advertisement AD, and the member platform can also initiate the marketing activity event PE1 to the target. The application program of the electronic device 20 on the client side shows that the membership platform 12 can more accurately provide advertisements for the commodity demand of the target client side.

雖然本新型以前述之較佳實施例揭露如上,然其並非用以限定本新型,任何熟習相像技藝者,在不脫離本新型之精神和範圍內,當可作些許之更動與潤飾,因此本新型之專利保護範圍須視本說明書所附之申請專利範圍所界定者為準。 Although the present invention is disclosed by the above-mentioned preferred embodiments, it is not intended to limit the present invention. Anyone who is familiar with the similar arts can make some changes and modifications without departing from the spirit and scope of the present invention. The scope of patent protection for a new model shall be determined by the scope of the patent application attached to this specification.

10:商品體驗行銷系統 10: Commodity experience marketing system

11:雲端伺服器 11: Cloud server

12:會員平台 12: Membership Platform

120:會員資料 120: Member information

121:會員帳號 121: Member account

122:身分辨識資料 122:Identification Information

13:派發機台 13: Dispatching machine

131:觸控屏幕 131: Touch Screen

132:讀取模組 132: Read module

14:營銷平台 14: Marketing Platform

141:數據管理平台 141: Data Management Platform

142:客戶資料平台 142: Customer Information Platform

143:顧客關係管理平台 143: Customer Relationship Management Platform

20:電子裝置 20: Electronics

30:網際網路 30: Internet

C1:商品兌換憑證 C1: Commodity exchange certificate

C2:核銷憑證 C2: Verification of Verification

Claims (8)

一種商品體驗行銷系統,用以提供至少一商品予一用戶進行商品體驗行銷,包括: A product experience marketing system for providing at least one product to a user for product experience marketing, including: 一雲端伺服器; a cloud server; 一會員平台,連結該雲端伺服器,用以供該用戶註冊一會員資料; a membership platform, linked to the cloud server, for the user to register a membership information; 一派發機台,連結該雲端伺服器,用以供該用戶選取欲體驗的該商品;以及 a distribution machine connected to the cloud server for the user to select the product to be experienced; and 一營銷平台,連結該雲端伺服器,用以投放一商品行銷廣告到該會員平台展示; A marketing platform, connected to the cloud server, for placing a product marketing advertisement on the member platform for display; 其中,該用戶登入該派發機台選取欲體驗的該商品,該派發機台向該雲端伺服器發起商品體驗交易,該雲端伺服器向該會員平台請求身分驗證,該會員平台驗證該用戶之該會員資料後回傳給該雲端伺服器,該雲端伺服器向該派發機台確認商品體驗交易,該派發機台提供對應的該商品給該用戶使用,令該雲端伺服器得到該派發機台的多個商品體驗交易數據,並將該些商品體驗交易數據傳送到該營銷平台,該營銷平台分析該些商品體驗交易數據得到至少一行銷分析數據,該營銷平台依據該行銷分析數據投放對應的該商品行銷廣告到該會員平台展示,該營銷平台將該行銷分析數據傳輸到該會員平台,該會員平台依據該行銷分析數據向該用戶發出一行銷活動事件。 The user logs in to the distribution machine to select the product to be experienced, the distribution machine initiates a product experience transaction to the cloud server, the cloud server requests identity verification from the member platform, and the member platform verifies the user's The member information is then sent back to the cloud server, the cloud server confirms the product experience transaction to the distribution machine, and the distribution machine provides the corresponding product for the user to use, so that the cloud server can obtain the distribution machine's information. multiple commodity experience transaction data, and transmit the commodity experience transaction data to the marketing platform, the marketing platform analyzes the commodity experience transaction data to obtain at least marketing analysis data, and the marketing platform places the corresponding marketing analysis data according to the marketing analysis data. The commodity marketing advertisement is displayed on the member platform, the marketing platform transmits the marketing analysis data to the member platform, and the member platform sends a marketing activity event to the user according to the marketing analysis data. 如請求項1所述之商品體驗行銷系統,其中該會員平台可為一社群平台、一電商平台、一電子憑證平台或一封閉式會員平台,該用戶可透過一電子裝置連線到該會員平台,並以該用戶的一身分辨識資料註冊該會 員資料。 The product experience marketing system according to claim 1, wherein the membership platform can be a social platform, an e-commerce platform, an electronic certificate platform or a closed membership platform, and the user can connect to the membership platform through an electronic device membership platform, and register the membership with the user's identifying information staff information. 如請求項1所述之商品體驗行銷系統,其中該派發機台具有一觸控屏幕及一讀取模組,該觸控屏幕用以提供該用戶選擇所需體驗商品的資訊,並可顯示體驗該商品的外觀廣告,該讀取模組用以讀取該用戶的一商品兌換憑證。 The product experience marketing system according to claim 1, wherein the distribution machine has a touch screen and a reading module, the touch screen is used to provide the user with the information of the product to be experienced and can display the experience The appearance advertisement of the commodity, and the reading module is used for reading a commodity exchange certificate of the user. 如請求項3所述之商品體驗行銷系統,其中該商品兌換憑證可為一序號(pincode)、圖片、條碼(barcode)、快速響應矩陣碼(Quick Response Code,QR code)、實體晶片卡或任何一種可使該派發機台進行辨認之兌換憑證。 The product experience marketing system according to claim 3, wherein the product redemption certificate can be a serial number (pincode), picture, barcode (barcode), Quick Response Code (QR code), physical chip card or any A redemption certificate that can be identified by the dispensing machine. 如請求項3所述之商品體驗行銷系統,其中該商品兌換憑證可經由該派發機台列印成紙張型式或是顯示於該派發機台的該觸控屏幕上。 The product experience marketing system according to claim 3, wherein the product redemption certificate can be printed in paper form through the dispensing machine or displayed on the touch screen of the dispensing machine. 如請求項3所述之商品體驗行銷系統,其中該商品兌換憑證可經由一網際網路通訊方式發送至該用戶的一電子裝置,該電子裝置所呈現的該商品兌換憑證可為一SMS(Short message service)訊息、一MMS(Multimedia Messaging Service)訊息、一電子郵件(Email)訊息或或其他行動應用程式(Mobile Application)的提醒訊息。 The product experience marketing system according to claim 3, wherein the product redemption certificate can be sent to an electronic device of the user via an Internet communication method, and the product redemption certificate presented by the electronic device can be an SMS (Short message service) message, an MMS (Multimedia Messaging Service) message, an email (Email) message or other mobile application (Mobile Application) reminder messages. 如請求項3所述之商品體驗行銷系統,其中該會員平台查驗該用戶的該會員資料以及確認該商品兌換憑證未被核銷過後,該會員平台將該商品兌換憑證進行核銷,且該會員平台發出一核銷憑證回傳到該雲端伺服器,該雲端伺服器收到該核銷憑證後,由該雲端伺服器向該派發機台確認進行商品體驗交易。 The product experience marketing system according to claim 3, wherein after the member platform checks the user's member information and confirms that the product exchange certificate has not been written off, the member platform writes off the product redemption certificate, and the member The platform sends a write-off certificate and sends it back to the cloud server. After the cloud server receives the write-off certificate, the cloud server confirms the commodity experience transaction to the distribution machine. 如請求項1所述之商品體驗行銷系統,其中該營銷平台可為一數據管理平台(Data Management Platform;DMP)、一客戶資料平台(Customer Data Platform;CDP)或一顧客關係管理平台(Customer Relationship Management;CRM),該營銷平台對該些商品體驗交易數據進行記錄、統計、分析及評估,針對各該商品的領取及使用資訊進行判斷及評估,提供對應的該商品行銷廣告及該行銷活動事件給該用戶參考。 The product experience marketing system according to claim 1, wherein the marketing platform can be a data management platform (Data Management Platform; DMP), a customer data platform (Customer Data Platform) Platform; CDP) or a customer relationship management platform (Customer Relationship Management; CRM), the marketing platform records, counts, analyzes and evaluates the experience transaction data of these products, and judges and evaluates the information on receiving and using the products. , and provide the corresponding product marketing advertisement and the marketing activity event for the user's reference.
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