TWM625358U - Product trial marketing system - Google Patents

Abstract

A product experience marketing system, comprising a user registering a member information with a member platform, when the user logs in a distribution machine with the member information to select a product to be experienced, the distribution machine initiates a product experience transaction to a cloud server, and the member After the platform verifies that the user's membership information is correct, the cloud server initiates a product experience transaction to the distribution machine. After the user obtains the product from the distribution machine, the cloud server can obtain multiple product experience transaction data from the distribution machine and send it to A marketing platform, the marketing platform obtains at least one marketing analysis data after analyzing the commodity experience transaction data, so that the marketing platform can place the corresponding commodity marketing advertisements on the member platform for display according to the marketing analysis data, and the member platform will send out a message to the user according to the marketing analysis data. Marketing campaign events.

Description

Commodity Experience Marketing System

A marketing system, especially a related product experience marketing system.

Before putting the product on the market, most merchants will provide a trial experience marketing activity of the product to conduct market research on the product, and then understand the customer group, sales area, acceptance level, etc. who are interested in the product. After obtaining the market research report, the merchant will review the trial product price, sales time, and sales area direction based on the results of the report. In order to investigate consumers' preferences for various products, the current market research methods mostly use human resources to send samples at various survey locations, or use questionnaires to understand consumers' preferences. However, this solution requires a lot of manpower and time. Only by conducting an investigation can a more objective investigation result be obtained. Under such a scheme, the merchants not only cannot know the survey results in real time, but the survey results are often limited by the survey fees that can be paid, which affects the accuracy of the survey results.

In addition, the traditional survey method of distributing samples by manpower makes it difficult for brand owners to track the results of activities, and there are problems such as inability to locate consumer groups, difficulty in obtaining consumer information, follow-up analysis, and no purchase channels after trial experience. Therefore, how to provide a technical means for analysis, tracking and re-marketing after accurate and real-time investigation of consumers' product experience is a technology that needs to be solved urgently in the art.

The new model provides a product experience marketing system, which is characterized in that after the product is actually experienced, the experience marketing service that can be digitized, traceable, and remarketable is obtained.

According to the product experience marketing system disclosed in the present invention, at least one product is provided to a user for product experience marketing. The product experience marketing system includes a cloud server, a membership platform, a distribution machine and a marketing platform. Among them, the membership platform is connected to the cloud server for the user to register a membership information. The distribution machine is connected to the cloud server for users to select the products they want to experience. The marketing platform is connected to the cloud server to deliver a product marketing advertisement to the member platform for display. When the user logs in to the distribution machine to select the product to be experienced, the distribution machine initiates a product experience transaction to the cloud server, the cloud server requests identity verification from the membership platform, and the membership platform verifies the user's membership information and sends it back to the cloud server , the cloud server confirms the commodity experience transaction to the distribution machine, the distribution machine provides the corresponding commodity for the user to use, and enables the cloud server to obtain multiple commodity experience transaction data of the distribution machine, and transmit these commodity experience transaction data to the Marketing platform, the marketing platform obtains at least one marketing analysis data after analyzing these commodity experience transaction data, so that the marketing platform can place corresponding commodity marketing advertisements on the member platform for display according to the marketing analysis data, and the marketing platform transmits the marketing analysis data to the member platform, so that The membership platform sends out marketing activity events to users based on the marketing analysis data.

The function of this new model is to obtain the user's commodity experience transaction data through the distribution machine, and further accurately analyze the user's preference for each experience commodity through the marketing platform, and convert these commodity experience transaction data into marketing analysis data, according to the marketing analysis. The product marketing advertisement corresponding to the data delivery is displayed on the member platform registered by the user, and marketing activity events can also be sent to the user through the member platform. After enabling users to receive experience products, conduct second marketing activities (such as sending discount coupons, trial Filling out questionnaires, sharing out-of-box texts, etc.) to achieve data-based and traceable re-marketing product experience services.

With regard to the features and implementation of the present invention, the preferred embodiments are described in detail as follows in conjunction with the drawings.

10: Commodity experience marketing system

11: Cloud server

12: Membership Platform

120: Member information

121: Member account

122:Identification Information

123: Membership Chip Card

13: Dispatching machine

131: Touch Screen

132: Read module

14: Marketing Platform

141: Data Management Platform

142: Customer Information Platform

143: Customer Relationship Management Platform

20: Electronics

30: Internet

AD: Merchandising Advertising

C1: Commodity exchange certificate

C2: Verification of Verification

D1: Commodity experience transaction data

D2: Marketing Analytics Data

PE1: Marketing campaign event

PE2: Push event

FIG. 1A is a schematic structural diagram of a product experience marketing system disclosed in the present invention.

FIG. 1B is a schematic transaction diagram of the product experience marketing system disclosed in the present invention.

FIG. 2 is a schematic flow chart of the product experience marketing method disclosed in the present invention.

FIG. 3A is a schematic flowchart of a first embodiment of a client logging in to a dispensing machine according to the present invention.

FIG. 3B is a schematic flowchart of a second embodiment of a client logging in to a dispensing machine according to the present invention.

FIG. 3C is a schematic flowchart of a third embodiment of a client logging in to a dispensing machine according to the present invention.

FIG. 4A is a schematic diagram of a transaction according to the first embodiment of the client logging in to the dispensing machine disclosed in the present invention.

FIG. 4B is a schematic diagram of a transaction according to the second embodiment of the client logging in to the dispensing machine disclosed in the present invention.

FIG. 4C is a schematic diagram of a transaction according to the third embodiment of the client logging in to the dispensing machine disclosed in the present invention.

Please refer to the schematic diagrams shown in "Fig. 1A", "Fig. 1B" and "Fig. 2" at the same time, "Fig. 1A" is a schematic diagram of the structure of the product experience marketing system disclosed in the present invention, "Fig. 1B" ” is a schematic diagram of the transaction of the product experience marketing system disclosed in the present invention, and FIG. 2 is a schematic flowchart of the product experience marketing method disclosed in the present invention.

Please refer to FIG. 1A , the product experience marketing system 10 disclosed in the present invention includes a cloud server 11 , a membership platform 12 , at least one distribution machine 13 and a marketing platform 14 . Wherein, each client can register a member data 120 in the member platform 12 through an electronic device 20. The member data 120 includes at least a member account 121 and an identification data 122. The member platform 12 is connected to the cloud server 11, and the member The platform 12 may be, but is not limited to, a community platform, an e-commerce platform, an electronic voucher platform or a closed membership platform. For example, the social platform can be, but not limited to, Facebook, LINE, Twitter, Bokebang Blog, WeChat, Blog, Instagram, Linkedln, GOOGLE+, Telegram or other instant messaging software, the community platform referred to in this new model also includes the community website system developed in the future. E-commerce platforms can be but are not limited to Taiwan Rakuten Market, PChome Shopping Street, Dongsen Shopping Network, Open Air Auction, yahoo Chimo Super Mall, Taobao.com, Shopee, Amazon, eBay, 591 Rental Housing, 8891 Auto Trading Network, 8591 Treasures Trading Network, Yahoo Auction, Yahoo Shopping Street, Tmall Mall, Tokyo Mall or other e-commerce platform systems, this new model includes all e-commerce sales systems that are currently existing but not listed, as well as e-commerce sales systems developed in the future . The electronic voucher platform can be, but is not limited to, electronic signatures, electronic authorizations, electronic coupons, electronic discount coupons, cash coupons, electronic collection coupons, electronic delivery coupons or electronic receipts, and various derivatives derived from the above types. Electronic certificate data with different attributes. The closed membership platform can be, but not limited to, Carrefour, RT-Mart, Costco, Quanlian or other physical channel outlets. Membership platform. The above-mentioned membership platform 12 can be accessed by an Internet 30 , and the user terminal can log in or register through the Internet 30 after connecting to the Internet 30 through the electronic device 20 .

The distribution machine 13 is arranged at the base of the flow of people and is used for distributing a plurality of commodities or printing commodity exchange coupons. The dispensing machine 13 is connected to the cloud server 11 . The dispensing machine 13 has a touch screen 131 and a reading module 132 . Wherein, the touch screen 131 is used to provide the user terminal to touch and select the information of the commodity to be experienced, and can display the appearance of the commodity to be experienced, the advertisement of the commodity or the commodity exchange certificate C1. The reading module 132 is used for reading the commodity exchange certificate C1.

The marketing platform 14 includes but is not limited to a data management platform 141 (Data Management Platform; DMP), a customer data platform 142 (Customer Data Platform; CDP) or a customer relationship management platform 143 (Customer Relationship Management; CRM). The marketing platform 14 is connected to the cloud server 11 for collecting the commodity experience transaction data D1 transmitted by the cloud server 11, so that the marketing platform 14 can perform big data recording, statistics, analysis and evaluation on a large amount of commodity experience transaction data D1. Judging and evaluating the collection and use information of each product, and providing the corresponding product marketing advertisements and marketing events for the user's reference.

Please refer to Figure 1B and Figure 2 at the same time, a schematic flowchart of the product experience marketing method disclosed in the present invention, including the following steps:

Step S100: The client logs in to the distribution machine 13 to select the commodity to be experienced, the distribution machine 13 initiates a commodity experience transaction to the cloud server 11, and the cloud server 11 requests the membership platform 12 for identity verification;

Step S110 : The membership platform 12 verifies that the membership information 120 of the client is correct and then returns it to the cloud server 11 , and the cloud server 11 confirms the delivery of the product experience to the distribution machine 13 . Easy, the distribution machine 13 provides the corresponding experience goods for the user to use;

Step S120: The cloud server 11 transmits the commodity experience transaction data D1 to the marketing platform 14, the marketing platform 14 analyzes the commodity experience transaction data D1 to obtain a marketing analysis data D2, and the marketing platform 14 places corresponding commodity marketing according to the marketing analysis data D2 Advertising AD to the membership platform 12 for display; and

Step S130: The marketing platform 14 transmits the marketing analysis data D2 to the member platform 12, and the member platform 12 sends a marketing activity event PE1 to the client who has experienced the product according to the marketing analysis data D2.

First, in step S100, the client can use the electronic device 20 to log in to the dispensing machine 13, and the electronic device 20 used by the client can be a smart phone, tablet computer, notebook computer, desktop computer, etc. equipment, but not limited thereto. The client is connected to the membership platform 12 by a wired connection or a wireless connection of the electronic device 20 (eg, wired network, optical fiber network, wireless network, Bluetooth communication, Wi-Fi, 3G, 4G mobile data network, etc.). , and can perform editing operations such as registration or modification of the member account 121 and the identification information 122 of the member information 120 .

In the present invention, the user terminal can connect to the Internet 30 and enter the member platform 12 through the application program (Application; APP) installed in the electronic device 20, and the member information 120 registered on the member platform 12 can be a general member , VIP members, Internet members, fans, or consumers who have scanned the store's QR Code, etc. For example, when the client uses any electronic device 20 to scan the barcode or the commodity exchange certificate C1 of the specific membership platform 12 provided by the distribution machine 13, the client can join the membership platform 12, but the type of membership does not matter. constitute a limitation of the present invention.

Please refer to "Picture 3A" and "Picture 4A", "Picture 3A" is the root According to the schematic flowchart of the first embodiment of the client logging in to the dispensing machine disclosed in the present invention, "FIG. 4A" is a schematic diagram of the transaction according to the first embodiment of the client logging in the dispensing machine disclosed in the present invention, in step S100 , the steps for the client to log in to the dispensing machine 13 further include:

Step S200: the user terminal operates the distribution machine 13 to select the commodity to be experienced, and the distribution machine 13 initiates a commodity experience transaction to the cloud server 11 according to the commodity selected by the user terminal;

Step S210: The distribution machine 13 provides the corresponding commodity exchange certificate C1 according to the commodity to be experienced, and the cloud server 11 requests the corresponding member platform 12 for identity verification according to the commodity exchange certificate C1;

Step S220: the user terminal reads the commodity exchange certificate C1 with the electronic device 20, and connects to the corresponding membership platform 12; and

Step S230: The member platform 12 initiates a push event PE2, and after the client responds to the push event PE2, the member platform 12 performs identity verification of the client according to the push event PE2.

In the present invention, the commodity exchange certificate C1 can be a pincode, a picture, a barcode, a Quick Response Code (QR code), a physical chip card, or any one that can be used by the dispensing machine 13 The recognized exchange certificate, the commodity exchange certificate C1 can also be printed in paper form by the dispensing machine 13 or displayed on the touch screen 131 of the dispensing machine 13 , but not limited thereto. The commodity redemption certificate C1 may also be included in the electronic device 20 sent to the client via the Internet 30 and other communication means, and a SMS (Short message service) message, MMS (Multimedia Messaging Service) message, and email are displayed on the electronic device 20 . (Email) messages or app alerts.

In the present invention, the member platform 12 can initiate a push event PE2 to be displayed on the application program of the electronic device 20 on the client side. The push event PE2 includes but is not limited to account registration, product advertisements, fan club invitations, questionnaires, product Pictures, texts, videos and other messages (also known as instant messaging) of events such as group purchases. After the client responds to the push event PE2, it can perform identity verification on the membership platform 12, such as joining a fan club, registering an account or taking a questionnaire, but not limited to this, the client can operate the application program of the electronic device 20 Complete the identity verification of member platform 12.

Similarly, the member platform 12 can initiate a push event PE2 to be displayed on the touch screen 131 of the distribution machine 13 (not shown), and the user terminal can click on the touch screen 131 to respond to the push event PE2, so as to pass the distribution machine The station 13 completes the authentication of the membership platform 12 .

For example, the user endpoint selects the touch screen 131 of the distribution machine 13, selects the product to be experienced, the distribution machine 13 initiates a product experience transaction to the cloud server 11 according to the content of the product, and displays the corresponding product on the touch screen 131. The commodity exchange voucher C1. At this time, the user can read the commodity exchange certificate C1 on the touch screen 131 through the application of the electronic device 20. For example, the application can be the Facebook community platform (member platform), and the application Facebook can scan the barcode type commodity exchange. With the voucher C1, the store fan group of the Facebook community platform sends out the push event PE2 according to the commodity exchange voucher C1, and the user terminal can operate the electronic device 20 to respond to the push event PE2, that is, join the store fan group of the Facebook community platform to This application Facebook community platform completes the authentication of the client. The above description is only an embodiment, and is not limited thereto. Steps S200 to S230 can be completed in different verification methods according to the needs of the client or the design of the push event PE2.

Please refer to "Fig. 3B" and "Fig. 4B", "Fig. 3B" is a schematic flowchart of the second embodiment of the client logging in to the dispensing machine disclosed in the present invention, and "Fig. 4B" is According to the transaction diagram of the second embodiment of the client logging in to the dispensing machine disclosed in the present invention, In step S100, the step of logging into the dispensing machine 13 by the client further includes:

Step S300: the client obtains the commodity exchange certificate C1 through the membership platform 12;

Step S310 : the user terminal operates the distribution machine 13 to select the commodity to be experienced, and the distribution machine 13 Initiating a commodity experience transaction to the cloud server 11 according to the commodity selected by the client;

Step S320: The distribution machine 13 reads the commodity exchange certificate C1 presented by the client, and the cloud server 11 requests the corresponding member platform 12 for identity verification according to the commodity exchange certificate C1; and

Step S330: The membership platform 12 performs identity verification of the client according to the commodity exchange certificate C1.

In the present invention, after the client logs in to the distribution machine 13 with the commodity exchange certificate C1, the distribution machine 13 can be connected to the cloud server 11, and the distribution machine 13 sends the transaction to the cloud server 11 with the commodity exchange certificate C1 Commodity experience trading. The cloud server 11 transmits the commodity exchange certificate C1 to the member platform 12 , and the member platform 12 confirms whether the commodity exchange certificate C1 is valid and has not been written off, and verifies whether the member information 120 of the client is correct.

For example, the user terminal can operate the application program of the electronic device 20, and register the member information 120 in the member platform 12. For example, the application program can be the PChome e-commerce platform (membership platform), and the user terminal can report to a specific store on the PChome e-commerce platform. To apply for a free experience of the product, the PChome e-commerce platform initiates a push event PE2 to display on the electronic device 20 of the client. This push event PE2 includes but is not limited to product advertisements, fan group invitations, questionnaires, and product group purchases, etc. Information such as pictures, texts, videos and other information (also known as instant messaging) of event push broadcasts. After the client responds to the push event PE2, it can obtain the store's commodity exchange certificate C1 in the application program of the electronic device 20 .

Next, the user terminal can hold the commodity exchange certificate C1 displayed on the electronic device 20, Go to the nearby distribution machine 13, use the reading module 132 of the distribution machine 13 to read the commodity exchange certificate C1, the distribution machine 13 transmits the read commodity exchange certificate C1 to the cloud server 11, and the The cloud server 11 requests the PChome e-commerce platform for identity verification according to the commodity exchange certificate C1, so that the PChome e-commerce platform completes the identity verification of the client. The above is only an illustration of an embodiment, and is not limited thereto. Steps S300 to S330 may be completed in different verification methods according to the needs of the client or the design of the push event PE2.

Please refer to "Fig. 3C" and "Fig. 4C", "Fig. 3C" is a schematic flowchart of the third embodiment of the client logging in to the dispensing machine according to the present invention, and "Fig. 4C" is According to the transaction schematic diagram of the third embodiment of the user terminal logging in to the dispensing machine disclosed in the present invention, in step S100, the step of the user terminal logging in to the dispensing machine further includes:

Step S400: the user terminal registers on the membership platform 12 and obtains a membership chip card 123;

Step S410: the user terminal operates the distribution machine 13 to select the commodity to be experienced, and the distribution machine 13 initiates a commodity experience transaction to the cloud server 11 according to the commodity selected by the user terminal;

Step S420: The distribution machine 13 obtains the commodity exchange certificate C1 after reading the membership chip card 123 presented by the client, and the cloud server 11 requests the corresponding member platform 12 for identity verification according to the commodity exchange certificate C1; and

Step S430: The membership platform 12 performs identity verification of the client according to the commodity exchange certificate C1.

In the present invention, the user terminal can obtain the membership chip card 123 issued by the physical store after registering the member information 120 through the member platform 12 of the physical store, and use the reading module 132 of the distribution machine 13 to read the membership The content of the chip card 123 is obtained, and then the corresponding commodity exchange certificate C1 is obtained. The distribution machine 13 initiates a commodity experience transaction to the cloud server 11 with the commodity exchange certificate C1, The cloud server 11 transmits the commodity exchange certificate C1 to the member platform 12 of the physical store, and the member platform 12 of the physical store confirms whether the commodity exchange certificate C1 is valid, and checks whether the membership information 120 of the client is correct.

For example, the client can join membership on the membership platform 12 of the physical store in advance, and the membership platform 12 can be a closed membership platform. For example, the client can apply for membership in the physical store Carrefour, and the physical store Carrefour will issue a membership chip card. 123.

Next, the client can hold the membership chip card 123 to the nearby dispensing machine 13, and use the reading module 132 of the dispensing machine 13 to read the membership chip card 123, and the dispensing machine 13 reads the membership chip card 123 and obtains The commodity exchange certificate C1 is transmitted to the cloud server 11, and the cloud server 11 requests the Carrefour member platform for identity verification according to the commodity exchange certificate C1, so that the Carrefour member platform completes the identity verification of the client. The above description is only an example, and is not limited thereto. Steps S400 to S430 can be completed in different verification methods according to the design of the user end.

Next, in step S110, when the member platform 12 checks that the member information 120 of the client is correct and confirms that the commodity exchange certificate C1 has not been written off, the member platform 12 will verify the commodity exchange certificate C1, and the member platform 12 will issue A verification certificate C2 is sent back to the cloud server 11 . After the cloud server 11 receives the verification certificate C2, the cloud server 11 confirms to the distribution machine 13 that the commodity experience transaction is performed.

The distribution machine 13 can selectively provide the corresponding experience product or print the product exchange coupon to the user terminal according to the content of the verification certificate C2. In addition, if all the experience goods in the distribution machine 13 have been sent out, the distribution machine 13 can further print the commodity exchange coupon to the user terminal, so that the user terminal can use the commodity exchange coupon to exchange the experience commodity at the physical store, or exchange the commodity with the commodity Coupon to nearby The distribution machine 13 scans the commodity exchange certificate C1 on its commodity exchange coupon, so that the client can obtain the trial commodity for trial.

Next, in step S120 , after the distribution machine 13 sends out the experience commodity or the printed commodity exchange coupon, the cloud server 11 can transmit the commodity experience transaction data D1 to the marketing platform 14 . In the present invention, the functions of the marketing platform 14 include, but are not limited to, client management, re-marketing and advertising, and operation management functions, and can optionally collect user-side member information 120 or experience and use product information, so as to carry out various products. Experience the integration, recording, sending, management and analysis of the transaction data D1, and then obtain the marketing analysis data D2, so that the marketing platform 14 can place the corresponding relevant commodity marketing advertisement AD on the member platform 12 according to the marketing analysis data D2 for display, and the user terminal can also The member platform 12 is connected through the application program of the electronic device 20, and then the related product marketing advertisement AD is viewed in the application program of the electronic device 20, so that the physical product experience and the operation of the virtual marketing advertisement can be connected with each other.

Finally, in step S130, the marketing platform 14 further transmits the marketing analysis data D2 to the member platform 12, and the member platform 12 sends a marketing event PE1 to the client according to the marketing analysis data D2. In the present invention, the member platform 12 can initiate a marketing event PE1 to display on the application program of the electronic device 20 of the client terminal. The marketing event PE1 includes but is not limited to a questionnaire about product experience, product discount information, and product unpacking text. , fan group invitations, product group purchases and other event marketing pictures, texts, video and other messages (also known as instant messaging). After the client responds to the marketing event PE1, the merchandise experience store of the member platform 12 can obtain accurate merchandise experience surveys and loyal clients.

It should be noted that after the user terminal responds to the marketing event PE1 of the membership platform 12, the membership platform 12 can obtain other commodity exchange certificates C1 again, and perform step S100 again. Go to S130 to receive other experience goods at the distribution machine.

In step S120 and step S130 of an embodiment of the present invention, the marketing platform 14 may be a data management platform 141 (DMP), but it is not limited thereto. The cloud server 11 first de-identifies (anonymizes) the transmitted commodity experience transaction data D1, and the commodity experience transaction data D1 generally includes information of the commodity to be experienced, de-personalized member information or the client's response to the push event PE2 content, so that the data management platform 141 can filter out the clients with high correlation, so as to accurately place the corresponding commodity marketing advertisement AD on the member platform 12 of these clients for display. For example, after the user terminal joins the fan group of a specific store on the Facebook community platform (membership platform) with the electronic device 20 and receives the experience product, the marketing platform 14 will put the relevant product marketing advertisement AD on the Facebook community platform of the user terminal for display. , at the same time, a specific store on the Facebook community platform sends a marketing activity event PE1 to the user who has experienced the product. For example, the marketing event event PE1 can be a questionnaire for experiencing the product, so that the user who has experienced the product can respond to the relevant questionnaire, so that Facebook Specific stores on the social platform can accurately grasp the advantages and disadvantages of the experience products and the preferences of the experience users. The above is only an illustration of an embodiment, and is not limited thereto. Steps S120 and S130 may be completed in different marketing methods according to the types of the marketing platform 14 and the design of the marketing event PE1.

In step S120 and step S130 of another embodiment of the present invention, the marketing platform may be the customer data platform 142 (CDP), but not limited thereto. The cloud server 11 transmits the product experience transaction data D1 to the customer information platform 142. The product experience transaction data D1 generally includes the information of the experienced product, the membership information of the client or the content of the client's response to the push event PE2, such as the gender of the client , age, occupation, favorite products, consumption patterns, price range of consumer products or questionnaires, etc., but not limited to this. The customer information platform 142 analyzes the commodity experience transaction data D1 to obtain the marketing analysis data D2, and then connects the available marketing analysis data D2 to the member The platform conducts the placement of product marketing advertisements AD, according to which similar or suitable product marketing advertisements AD can be provided for target users of different ethnic groups, and the member platform 12 initiates the marketing activity event PE1 to the application program of the electronic device 20 of the target users. It is shown that the member platform 12 can more accurately provide advertisements of commodity demand of target users, which is beneficial to market analysis and development and expansion of commodity marketing advertisements.

In step S120 and step S130 of another embodiment of the present invention, the marketing platform may be a customer relationship management platform 143 (CRM), but it is not limited thereto. The cloud server 11 transmits the commodity experience transaction data D1 to the customer relationship management platform 143. The commodity experience transaction data D1 generally includes the information of the commodity to be experienced, the member information 120 of the client or the content of the client's response to the push event PE2, such as commodities Activity analysis of the experience, gender, age, occupation, favorite products, consumption patterns, price ranges of consumer products or questionnaires, etc., but not limited to this. The customer relationship management platform 143 analyzes the product experience transaction data D1 and obtains the marketing analysis data D2, and then connects the marketing analysis data D2 to the member platform for the placement of the product marketing advertisement AD, and the member platform can also initiate the marketing activity event PE1 to the target. The application program of the electronic device 20 on the client side shows that the membership platform 12 can more accurately provide advertisements for the commodity demand of the target client side.

Although the present invention is disclosed by the above-mentioned preferred embodiments, it is not intended to limit the present invention. Anyone who is familiar with the similar arts can make some changes and modifications without departing from the spirit and scope of the present invention. The scope of patent protection for a new model shall be determined by the scope of the patent application attached to this specification.

10: Commodity experience marketing system

11: Cloud server

12: Membership Platform

120: Member information

121: Member account

122:Identification Information

13: Dispatching machine

131: Touch Screen

132: Read module

14: Marketing Platform

141: Data Management Platform

142: Customer Information Platform

143: Customer Relationship Management Platform

20: Electronics

30: Internet

C1: Commodity exchange certificate

C2: Verification of Verification

Claims (8)

A product experience marketing system for providing at least one product to a user for product experience marketing, including: a cloud server; a membership platform, linked to the cloud server, for the user to register a membership information; a distribution machine connected to the cloud server for the user to select the product to be experienced; and A marketing platform, connected to the cloud server, for placing a product marketing advertisement on the member platform for display; The user logs in to the distribution machine to select the product to be experienced, the distribution machine initiates a product experience transaction to the cloud server, the cloud server requests identity verification from the member platform, and the member platform verifies the user's The member information is then sent back to the cloud server, the cloud server confirms the product experience transaction to the distribution machine, and the distribution machine provides the corresponding product for the user to use, so that the cloud server can obtain the distribution machine's information. multiple commodity experience transaction data, and transmit the commodity experience transaction data to the marketing platform, the marketing platform analyzes the commodity experience transaction data to obtain at least marketing analysis data, and the marketing platform places the corresponding marketing analysis data according to the marketing analysis data. The commodity marketing advertisement is displayed on the member platform, the marketing platform transmits the marketing analysis data to the member platform, and the member platform sends a marketing activity event to the user according to the marketing analysis data. The product experience marketing system according to claim 1, wherein the membership platform can be a social platform, an e-commerce platform, an electronic certificate platform or a closed membership platform, and the user can connect to the membership platform through an electronic device membership platform, and register the membership with the user's identifying information staff information. The product experience marketing system according to claim 1, wherein the distribution machine has a touch screen and a reading module, the touch screen is used to provide the user with the information of the product to be experienced and can display the experience The appearance advertisement of the commodity, and the reading module is used for reading a commodity exchange certificate of the user. The product experience marketing system according to claim 3, wherein the product redemption certificate can be a serial number (pincode), picture, barcode (barcode), Quick Response Code (QR code), physical chip card or any A redemption certificate that can be identified by the dispensing machine. The product experience marketing system according to claim 3, wherein the product redemption certificate can be printed in paper form through the dispensing machine or displayed on the touch screen of the dispensing machine. The product experience marketing system according to claim 3, wherein the product redemption certificate can be sent to an electronic device of the user via an Internet communication method, and the product redemption certificate presented by the electronic device can be an SMS (Short message service) message, an MMS (Multimedia Messaging Service) message, an email (Email) message or other mobile application (Mobile Application) reminder messages. The product experience marketing system according to claim 3, wherein after the member platform checks the user's member information and confirms that the product exchange certificate has not been written off, the member platform writes off the product redemption certificate, and the member The platform sends a write-off certificate and sends it back to the cloud server. After the cloud server receives the write-off certificate, the cloud server confirms the commodity experience transaction to the distribution machine. The product experience marketing system according to claim 1, wherein the marketing platform can be a data management platform (Data Management Platform; DMP), a customer data platform (Customer Data Platform) Platform; CDP) or a customer relationship management platform (Customer Relationship Management; CRM), the marketing platform records, counts, analyzes and evaluates the experience transaction data of these products, and judges and evaluates the information on receiving and using the products. , and provide the corresponding product marketing advertisement and the marketing activity event for the user's reference.

Images