TW202301228A - Product experience marketing system broadcasting a piece of product marketing advertisement on the membership platform based on the marketing analysis data - Google Patents

Abstract

Disclosed are a product trial marketing system and method therefor. The disclosed includes: having one user to log in a dispatch machine and select their desired products for experience, wherein a dispatch machine requests a product experience trading to a cloud server, and the cloud server requests a member data verification to a membership platform. When the member data is verified, the cloud server confirms a product experience trading to the dispatch machine. The dispatch machine then provides the selected products to the user. The cloud server at the same time acquires multiple sets of product experience trading data, and then sends the sets of product experience trading data to a marketing platform for analysis and obtains at least one marketing analysis data, so that the marketing platform is able to broadcast a piece of product marketing advertisement on the membership platform based on the marketing analysis data. Meanwhile, the membership platform sends out a marketing event based on the marketing analysis data to all members. The disclosed also provides a product experience marketing system executing the aforementioned steps.

Description

Commodity Experience Marketing System and Method

A marketing system and its method, especially a commodity experience marketing system and its method.

Before launching the product to the market, most merchants will provide product trial experience marketing activities to conduct market research on the product, and then understand the customer group who are interested in this product, the sales area, the degree of acceptance, and so on. After the merchant obtains the market research report, he will review the price of the trial product, the sales time, and the direction of the sales area according to the results of the report. In order to investigate consumers' preferences for various products, the current market research methods usually send samples to various survey locations by manpower, or use questionnaires to understand consumers' preferences. However, this kind of solution requires a lot of manpower and time. Only by conducting investigations can we obtain more objective investigation results. However, under this scheme, not only the merchants cannot know the survey results in real time, but the survey results are often limited by the survey fees that can be paid, which affects the accuracy of the survey results.

In addition, the traditional survey method of manually distributing samples makes it difficult for brand owners to track the effectiveness of the campaign. There are problems such as the inability to locate consumer groups, difficulties in obtaining consumer information, follow-up tracking and analysis, and no purchase channels after trial experience. Therefore, how to provide a technical means for analysis, tracking and re-marketing after accurate and real-time investigation of consumers' product experience is an urgent need to solve in this field.

The present invention provides a product experience marketing system and method thereof, which is characterized in that the data-based, traceable, and re-marketable experience marketing service is obtained after the product is actually experienced.

The product experience marketing system disclosed in the present invention is used for providing at least one product to a user for product experience marketing. The product experience marketing system includes a cloud server, a member platform, a distribution machine and a marketing platform. Wherein, the member platform is connected to the cloud server for the user to register a member information. The distribution machine is connected to the cloud server for users to select the products they want to experience. The marketing platform is connected to the cloud server to deliver a product marketing advertisement to the membership platform for display. When the user logs in to the distribution machine and selects the product to experience, the distribution machine initiates a commodity experience transaction to the cloud server, and the cloud server requests identity verification from the member platform, and the member platform verifies the user's membership information and sends it back to the cloud server , the cloud server confirms the product experience transaction to the distribution machine, the distribution machine provides the corresponding product for the user to use, and enables the cloud server to obtain multiple product experience transaction data of the distribution machine, and transmits these product experience transaction data to Marketing platform, the marketing platform analyzes the commodity experience transaction data and obtains at least one line of marketing analysis data, so that the marketing platform can place corresponding commodity marketing advertisements on the member platform based on the marketing analysis data, and the marketing platform will transmit the marketing analysis data to the member platform, so that The member platform sends a marketing activity event to the user based on the marketing analysis data.

According to the product experience marketing method disclosed in the present invention, the method for providing at least one product to a user for product experience marketing includes the following steps:

The user logs in to a distribution machine and selects the product to experience, the distribution machine initiates a product experience transaction to a cloud server, and the cloud server requests a member information verification from a member platform;

The membership platform verifies the membership information and sends it back to the cloud server. The cloud server confirms the product experience transaction with the distribution machine, and the distribution machine provides the corresponding product for the user to use;

The cloud server obtains multiple product experience transaction data of the distribution machine, and transmits these product experience transaction data to a marketing platform. The marketing platform analyzes the product experience transaction data to obtain at least one line of marketing analysis data, and the marketing platform delivers the data according to the marketing analysis data. A corresponding product marketing advertisement is displayed on the member platform; and

The marketing platform transmits the marketing analysis data to the member platform, and the member platform sends a marketing activity event to the user based on the marketing analysis data.

The effect of the present invention is to obtain the user’s product experience transaction data through the distribution machine, and further accurately analyze the user’s preference for each experience product through the marketing platform, and convert these product experience transaction data into marketing analysis data, according to the marketing analysis The product marketing advertisement corresponding to the data delivery is displayed on the member platform registered by the user, and at the same time, marketing event events can be sent to the user through the member platform. Allow users to receive and experience products, and conduct second marketing activities (such as sending discount coupons, filling out trial questionnaires, sharing unboxing documents, etc.) through product marketing advertisements or marketing event events on the member platform, thereby achieving digitization and traceability The product experience service for remarketing.

Regarding the features and implementation of the present invention, the preferred embodiments are described in detail below in conjunction with the drawings.

10: Commodity experience marketing system

11: Cloud server

12:Membership platform

120: Member information

121:Member account

122: Identification information

123:Member chip card

13: Distribution machine

131:Touch screen

132: Read module

14: Marketing platform

141:Data management platform

142: Customer data platform

143:Customer relationship management platform

20: Electronic device

30: Internet

AD: Product Marketing Advertisement

C1: Commodity Exchange Voucher

C2: Verification certificate

D1: Commodity experience transaction data

D2: Marketing Analysis Data

PE1: Marketing Events

PE2: Push events

FIG. 1A is a schematic diagram of the structure of the product experience marketing system disclosed according to the present invention.

FIG. 1B is a transaction diagram of the product experience marketing system disclosed in the present invention.

Fig. 2 is a schematic flow chart of the product experience marketing method disclosed in the present invention.

FIG. 3A is a schematic flow chart of the first embodiment of the client logging into the distribution machine according to the present invention.

FIG. 3B is a schematic flow chart of the second embodiment of the client logging into the distribution machine according to the present invention.

FIG. 3C is a schematic flow chart of the third embodiment of the user terminal logging into the distribution machine according to the disclosure of the present invention.

FIG. 4A is a schematic diagram of a transaction according to the first embodiment of the client logging in to the distribution machine disclosed in the present invention.

FIG. 4B is a schematic diagram of the transaction according to the second embodiment of the client logging in to the distribution machine disclosed in the present invention.

FIG. 4C is a schematic diagram of the transaction according to the third embodiment of the client login distribution machine disclosed in the present invention.

Please also refer to the schematic diagrams shown in "Figure 1A", "Figure 1B" and "Figure 2". ” is a transaction schematic diagram of the product experience marketing system disclosed in the present invention, and “Fig. 2 ” is a schematic flow chart of the product experience marketing method disclosed in the present invention.

Please refer to FIG. 1A , according to the product experience marketing system 10 disclosed in the present invention, it includes a cloud server 11 , a member platform 12 , at least one distribution machine 13 and a marketing platform 14 . Wherein, each user terminal can register in the membership platform 12 through an electronic device 20 Register a member information 120, the member information 120 includes at least a member account number 121 and a personal identification information 122, the member platform 12 is connected to the cloud server 11, and the member platform 12 can be but not limited to a community platform, an e-commerce platform , an electronic voucher platform or a closed membership platform. For example, social networking platforms can be, but are not limited to, Facebook, LINE instant messaging, Twitter, Pikebang Blog, WeChat, Blog, Instagram, Linkedln, GOOGLE+, Telegram or other instant messaging software, the community platform referred to in the present invention also includes the community website system developed in the future. The e-commerce platform can be but not limited to Taiwan Lotte Market, PChome Shopping Street, Dongsen Shopping Network, Open Air Auction, Yahoo Kimo Super Mall, Taobao, Shopee, Amazon, eBay, 591 Rental House, 8891 Auto Trading Network, 8591 Treasure Trading Network, Yahoo Auction, Yahoo Shopping Street, Tmall Mall, Tokyo Mall or other e-commerce platform systems, this invention includes all e-commerce sales systems that exist but are not listed, and also include e-commerce sales systems that will be developed in the future . The electronic voucher platform can be, but not limited to, electronic signature, electronic authorization, electronic coupon, electronic discount coupon, cash coupon, electronic collection coupon, electronic delivery coupon or electronic receipt, and various derivatives based on the above types. Electronic certificate data with different attributes. Closed member platforms can be, but are not limited to, member platforms of Carrefour, RT-Mart, Costco, Quanlian or other physical outlets. The membership platform 12 mentioned above can be accessed by an Internet 30 , and the client terminal can connect to the Internet 30 through the electronic device 20 , and then enter the membership platform through the Internet 30 to log in or register.

The distributing machine 13 is set at the base of the flow of people and is used for distributing multiple commodities or printing merchandise exchange coupons. The distributing machine 13 is connected to the cloud server 11 . The distribution machine 13 has a touch screen 131 and a reading module 132 . Among them, the touch screen 131 is used to provide information on the user terminal to touch and select the desired experience product, and can display the appearance of the experience product, product advertisement or product exchange voucher. Certificate C1. The reading module 132 is used for reading the commodity exchange certificate C1.

The marketing platform 14 includes but is not limited to a data management platform 141 (Data Management Platform; DMP), a customer data platform 142 (Customer Data Platform; CDP) or a customer relationship management platform 143 (Customer Relationship Management; CRM). The marketing platform 14 is connected to the cloud server 11 to collect the commodity experience transaction data D1 transmitted by the cloud server 11, so that the marketing platform 14 can perform big data recording, statistics, analysis and evaluation on a large amount of commodity experience transaction data D1, Judgment and evaluation of the receipt and use information of each product, and provide corresponding product marketing advertisements and marketing event events for the client's reference.

Please refer to "Figure 1B" and "Figure 2" at the same time, the flow diagram of the product experience marketing method disclosed in the present invention includes the following steps:

Step S100: the client logs in to the distribution machine 13 to select the product to be experienced, the distribution machine 13 initiates a product experience transaction to the cloud server 11, and the cloud server 11 requests the membership platform 12 for identity verification;

Step S110: The member platform 12 verifies that the member information 120 of the user terminal is correct and sends it back to the cloud server 11, and the cloud server 11 confirms the product experience transaction to the distribution machine 13, and the distribution machine 13 provides the corresponding experience product to the user terminal use;

Step S120: The cloud server 11 transmits the commodity experience transaction data D1 to the marketing platform 14, the marketing platform 14 analyzes the commodity experience transaction data D1 to obtain a line of marketing analysis data D2, and the marketing platform 14 releases corresponding commodity marketing according to the marketing analysis data D2 The advertisement AD is displayed on the membership platform 12; and

Step S130: the marketing platform 14 transmits the marketing analysis data D2 to the member platform 12, and the member Based on the marketing analysis data D2, the platform 12 sends a marketing activity event PE1 to the user end that has experienced the product.

First, in step S100, the client can use the electronic device 20 to log in to the distribution machine 13, and the electronic device 20 used by the client can be a smart phone, tablet computer, notebook computer, desktop computer, etc. equipment, but not limited to. The client terminal is connected to the membership platform 12 by means of wired connection or wireless connection (such as wired network, optical fiber network, wireless network, Bluetooth communication, Wi-Fi, 3G, 4G mobile data network, etc.) of the electronic device 20 , and edit the member account 121 and identification information 122 of the member information 120 such as registration or modification.

In the present invention, the user terminal can connect to the Internet 30 and enter the member platform 12 through the application program (Application; APP) installed in the electronic device 20, and the member information 120 registered on the member platform 12 can be an ordinary member , VIP members, online members, fan club members or consumers who have scanned the store's QR Code, etc. For example, when the user terminal uses any electronic device 20 to scan the barcode or commodity exchange voucher C1 of the specific member platform 12 provided by the distribution machine 13, the user terminal can join the member platform 12, but the type of member is not constitute a limitation of the invention.

Please refer to "Figure 3A" and "Figure 4A", "Figure 3A" is a schematic flow chart of the first embodiment of the client login distribution machine according to the present invention, "Figure 4A" is According to the transaction schematic diagram of the first embodiment of the user terminal logging into the distribution machine disclosed in the present invention, in step S100, the step of the user terminal logging into the distribution machine 13 further includes:

Step S200: the user terminal operates the delivery machine 13 to select a product to be experienced, and the distribution machine 13 initiates a product experience transaction to the cloud server 11 according to the product selected by the user terminal;

Step S210: The distribution machine 13 provides the corresponding product exchange certificate C1 according to the product to be experienced, and the cloud server 11 requests identity verification from the corresponding member platform 12 according to the product exchange certificate C1;

Step S220: the client uses the electronic device 20 to read the commodity exchange certificate C1, and connects to the corresponding membership platform 12; and

Step S230: the membership platform 12 initiates a push event PE2, and when the user end responds to the push event PE2, the member platform 12 performs identity verification of the user end according to the push event PE2.

In the present invention, the commodity exchange certificate C1 can be a serial number (pincode), picture, barcode (barcode), quick response matrix code (Quick Response Code, QR code), physical chip card or any kind that can make the distribution machine 13 The exchange voucher for identification, the commodity exchange voucher C1 can also be printed in paper form through the distribution machine 13 or displayed on the touch screen 131 of the distribution machine 13, but not limited thereto. Commodity redemption voucher C1 can also be included in the electronic device 20 sent to the user terminal through Internet 30 and other communication methods, and a kind of SMS (Short message service) message, MMS (Multimedia Messaging Service) message, email, etc. presented on the electronic device 20 (Email) messages or app reminders.

In the present invention, the member platform 12 can initiate a push event PE2 to be displayed on the application program of the electronic device 20 on the user end. The push event PE2 includes but is not limited to account registration, product advertisement, fan club invitation, questionnaire survey, product Pictures, texts, videos and other messages (also known as instant messaging messages) pushed by group buying and other events. After the client responds to the push event PE2, it can perform identity verification on the membership platform 12, such as joining a fan group, registering an account, or taking a questionnaire, but not limited thereto. The client can operate the application program of the electronic device 20 Complete the membership platform 12 Verification.

Similarly, the member platform 12 can initiate a push event PE2 to be displayed on the touch screen 131 of the distribution machine 13 (not shown), and the client can click the touch screen 131 to respond to the push event PE2, so as to pass the distribution machine Station 13 completes the identity verification of membership platform 12.

For example, the user terminal selects the touch screen 131 of the distribution machine 13, selects the product to be experienced, and the distribution machine 13 initiates a product experience transaction to the cloud server 11 according to the content of the product, and displays the corresponding on the touch screen 131. Commodity Exchange Voucher C1. At this point, the user can read the product redemption certificate C1 on the touch screen 131 through the application program of the electronic device 20. For example, the application program can be a Facebook social platform (membership platform), and the product exchange in the form of barcode scanning by the application program Facebook With the voucher C1, the store fan group on the Facebook social platform sends a push event PE2 according to the commodity exchange certificate C1, and the client can operate the electronic device 20 to respond to the push event PE2, that is, join the store fan group on the Facebook social platform to This application Facebook social platform completes the identity verification of the client. The above is only an illustration of an embodiment, and is not limited thereto. Steps S200 to S230 can be completed in different verification methods according to the requirements of the user terminal or the design of the push event PE2.

Please refer to "Figure 3B" and "Figure 4B", "Figure 3B" is a schematic flow chart of the second embodiment of the client login distribution machine according to the present invention, "Figure 4B" is According to the transaction schematic diagram of the second embodiment of the user terminal logging into the distribution machine disclosed in the present invention, in step S100, the step of the user terminal logging into the distribution machine 13 further includes:

Step S300: the client obtains the commodity exchange certificate C1 through the membership platform 12;

Step S310: the user terminal operates the delivery machine 13 to select the product to be experienced, and the distribution machine 13 initiates a product experience delivery to the cloud server 11 according to the product selected by the user terminal. easy;

Step S320: the distribution machine 13 reads the commodity exchange voucher C1 presented by the client, and the cloud server 11 requests identity verification from the corresponding member platform 12 according to the commodity exchange voucher C1; and

Step S330: The member platform 12 conducts identity verification of the user terminal according to the commodity exchange certificate C1.

In the present invention, after the client logs in to the distribution machine 13 with the commodity exchange certificate C1, the distribution machine 13 can be connected to the cloud server 11, and the distribution machine 13 initiates a transaction to the cloud server 11 with the commodity exchange certificate C1 Commodity experience transactions. The cloud server 11 transmits the product redemption certificate C1 to the member platform 12, and the member platform 12 confirms whether the product redemption certificate C1 is valid and has not been verified, and checks whether the member information 120 at the user end is correct.

For example, the user terminal can operate the application program of the electronic device 20, and register the member information 120 on the membership platform 12. For example, the application program can be the PChome e-commerce platform (membership platform), and the user terminal can register the member data 120 on the PChome e-commerce platform. Apply for a free product experience, and the PChome e-commerce platform initiates a push event PE2 to be displayed on the application program of the electronic device 20 at the user end. The push event PE2 includes but is not limited to product advertisements, fan group invitations, questionnaires, product group purchases, etc. Images, texts, videos and other messages (also known as instant messaging messages) pushed by events. After the user terminal responds to the push event PE2, the merchant's commodity exchange certificate C1 can be obtained in the application program of the electronic device 20 .

Next, the user terminal can hold the commodity exchange voucher C1 displayed on the electronic device 20, go to the nearby distribution machine 13, and use the reading module 132 of the distribution machine 13 to read the commodity exchange voucher C1, and the distribution machine 13 will The read commodity exchange voucher C1 is transmitted to the cloud server 11, and the cloud server 11 requests identity verification from the PChome e-commerce platform according to the commodity exchange voucher C1, to This PChome e-commerce platform completes the identity verification of the client. The above is only an illustration of an embodiment, and is not limited thereto. Steps S300 to S330 can be completed in different verification methods according to the requirements of the user terminal or the design of the push event PE2.

Please refer to "Figure 3C" and "Figure 4C", "Figure 3C" is a schematic flow chart of the third embodiment of the client login distribution machine according to the present invention, "Figure 4C" is According to the transaction schematic diagram of the third embodiment of the user terminal logging into the distribution machine disclosed in the present invention, in step S100, the step of the user terminal logging into the distribution machine further includes:

Step S400: the client registers on the member platform 12 and obtains a member chip card 123;

Step S410: The client operates the distribution machine 13 to select the commodity to be experienced, and distributes the machine 13 Initiate a product experience transaction to the cloud server 11 according to the product selected by the client;

Step S420: the distribution machine 13 reads the member chip card 123 presented by the user end to obtain the commodity exchange certificate C1, and the cloud server 11 requests identity verification from the corresponding member platform 12 according to the commodity exchange certificate C1; and

Step S430: The member platform 12 conducts identity verification of the user terminal according to the commodity exchange certificate C1.

In the present invention, the client can register the membership information 120 through the membership platform 12 of the physical store, obtain the member chip card 123 issued by the physical store, and use the reading module 132 of the distribution machine 13 to read the member information. The content of the chip card 123, and then obtain the corresponding commodity exchange certificate C1. The distribution machine 13 initiates a product experience transaction to the cloud server 11 with the product exchange certificate C1, and the cloud server 11 transmits the product exchange certificate C1 to the member platform 12 of the physical store, and the member platform 12 of the physical store confirms the product exchange certificate C1 Whether it is valid, and check whether the member information 120 of the user terminal is correct.

For example, the user terminal can join the membership platform 12 of the physical store in advance. This membership platform 12 can be a closed membership platform. For example, the user terminal can handle membership membership at the physical store Carrefour, and the physical store Carrefour will issue a membership chip card 123.

Next, the client can hold the member chip card 123 to a nearby distribution machine 13, and use the reading module 132 of the distribution machine 13 to read the member chip card 123, and the distribution machine 13 reads the membership chip card 123 to obtain Commodity exchange voucher C1, and transmit the commodity exchange voucher C1 to the cloud server 11, and the cloud server 11 requests identity verification from the Carrefour member platform according to the commodity exchange certificate C1, so that the Carrefour member platform completes the identity verification of the client. The above is only an illustration of an embodiment, and it is not limited thereto. Steps S400 to S430 can be completed in different verification methods according to user requirements.

Next, in step S110, when the member platform 12 checks that the member information 120 on the user terminal is correct and confirms that the commodity exchange voucher C1 has not been written off, the member platform 12 will cancel the commodity exchange voucher C1, and the member platform 12 will issue a A verification certificate C2 is returned to the cloud server 11 . After the cloud server 11 receives the verification certificate C2, the cloud server 11 confirms to the distribution machine 13 that the commodity experience transaction is performed.

The distribution machine 13 can optionally provide corresponding experience products or print product exchange coupons to the user terminal according to the content of the verification certificate C2. In addition, if all the experience products in the distribution machine 13 have been delivered, the distribution machine 13 can further print the product exchange coupons to the user terminal, so that the user can exchange the product exchange coupons to the physical store for experience products, or exchange the products with the products. Coupon to the nearby distribution machine 13 to scan the commodity exchange voucher C1 on the commodity exchange voucher, so that the user can obtain a trial product trial.

Next, in step S120, the distribution machine 13 sends out experience products or print dealers After the product redemption coupons are issued, the cloud server 11 can transmit the product experience transaction data D1 to the marketing platform 14 . In the present invention, the functions of the marketing platform 14 include but are not limited to user terminal management, re-marketing advertisements and operation management functions, and can optionally collect user terminal member information 120 or information on product experience and use to carry out various product sales. Experience the integration, recording, sending, management and analysis of the transaction data D1, and then obtain the marketing analysis data D2, so that the marketing platform 14 can place the corresponding relevant commodity marketing advertisement AD to the member platform 12 for display according to the marketing analysis data D2, and the user terminal can also The member platform 12 is connected through the application program of the electronic device 20, and then the relevant product marketing advertisement AD is viewed on the application program of the electronic device 20, so that the operation of the physical product experience and the virtual marketing advertisement can be connected in series.

Finally, in step S130 , the marketing platform 14 further transmits the marketing analysis data D2 to the member platform 12 , and the member platform 12 sends a marketing activity event PE1 to the client according to the marketing analysis data D2 . In the present invention, the membership platform 12 can initiate a marketing activity event PE1 to be displayed on the application program of the electronic device 20 at the user end. The marketing activity event PE1 includes but is not limited to questionnaire survey on product experience, product discount information, and product unpacking text. Images, texts, videos and other messages (also known as instant messaging messages) for event marketing such as fan group invitations and product group purchases. When the user terminal responds to the marketing activity event PE1, the product experience stores on the member platform 12 can obtain accurate product experience surveys and loyal user terminals.

It should be noted that after the user end responds to the marketing activity event PE1 of the member platform 12, the member platform 12 can obtain other product exchange vouchers C1 again, and perform steps S100 to S130 again, so as to receive other experience products at the distribution machine.

In step S120 and step S130 of an embodiment of the present invention, the marketing platform 14 may be a data management platform 141 (DMP), but not limited thereto. The cloud server 11 first transmits the The lost product experience transaction data D1 is de-identified (anonymized). This product experience transaction data D1 roughly includes the information of the product to be experienced, the member information without personal data, or the content of the client’s response to the push event PE2, so that the data management platform 141 can filter out the highly relevant client terminals, so as to accurately deliver the corresponding product marketing advertisement AD to the membership platform 12 of these client terminals for display. For example, after the client joins the fan group of a specific store on the Facebook social platform (membership platform) with the electronic device 20, and receives the experience products, the marketing platform 14 will deliver relevant product marketing advertisements AD to the Facebook social platform of the client for display. , at the same time, specific stores on the Facebook community platform send marketing event PE1 to users who have experienced products. The specific stores on the social platform can accurately grasp the advantages and disadvantages of the experience products and the preferences of the experience users. The above is only an illustration of an embodiment and is not limited thereto. Steps S120 and S130 can be completed in different marketing ways according to the type of the marketing platform 14 and the design of the marketing event PE1.

In step S120 and step S130 of another embodiment of the present invention, the marketing platform may be a customer data platform 142 (CDP), but not limited thereto. The cloud server 11 transmits the product experience transaction data D1 to the customer information platform 142. The product experience transaction data D1 roughly includes the information of the product to be experienced, the member information of the user end, or the content of the user end response to the push event PE2, such as the gender of the user end , age, occupation, preferred products, consumption patterns, price range of consumer goods or questionnaires, etc., but not limited to this. After the customer information platform 142 analyzes the product experience transaction data D1 to obtain the marketing analysis data D2, the available marketing analysis data D2 is then connected to the member platform to place product marketing advertisements AD, so as to provide similar information to target users of different ethnic groups. or a suitable product marketing advertisement AD, and initiate a marketing activity through the membership platform 12 Moving the event PE1 to the application program of the target user's electronic device 20 shows that the membership platform 12 can more accurately provide the product demand advertisement of the target user, which is beneficial to market analysis and the development and expansion of product marketing advertisements.

In step S120 and step S130 of another embodiment of the present invention, the marketing platform may be a customer relationship management platform 143 (CRM), but not limited thereto. The cloud server 11 transmits the product experience transaction data D1 to the customer relationship management platform 143. The product experience transaction data D1 generally includes information about the product to be experienced, member information 120 of the user terminal, or the content of the user terminal response to the push event PE2, such as product Activity analysis of experience, user's gender, age, occupation, favorite products, consumption patterns, price range of consumer products or questionnaire surveys, etc., but not limited thereto. The customer relationship management platform 143 analyzes the product experience transaction data D1 to obtain the marketing analysis data D2, and then connects the marketing analysis data D2 to the member platform to place product marketing advertisement AD, and can also initiate a marketing activity event PE1 to the target through the member platform The application program of the electronic device 20 at the user end shows that the member platform 12 can more accurately provide advertisements for commodity demands of the target user end.

Although the present invention is disclosed above with the aforementioned preferred embodiments, it is not intended to limit the present invention. Any person familiar with the similar art can make some changes and modifications without departing from the spirit and scope of the present invention. Therefore, this The scope of patent protection for inventions shall be defined in the scope of patent application attached to this specification.

10: Commodity experience marketing system

11: Cloud server

12:Membership platform

120: Member information

121:Member account

122: Identification information

13: Distribution machine

131:Touch screen

132: Read module

14: Marketing platform

141:Data management platform

142: Customer data platform

143:Customer relationship management platform

20: Electronic device

30: Internet

C1: Commodity Exchange Voucher

C2: Verification certificate

Claims (10)

A product experience marketing system for providing at least one product to a user for product experience marketing, including: a cloud server; A member platform, connected to the cloud server, for the user to register a member information; A distribution machine, connected to the cloud server, for the user to select the commodity to experience; and A marketing platform, connected to the cloud server, to deliver a product marketing advertisement to the member platform for display; Wherein, the user logs in the distribution machine to select the product to be experienced, the distribution machine initiates a product experience transaction to the cloud server, the cloud server requests identity verification from the member platform, and the member platform verifies the user's After the membership information is sent back to the cloud server, the cloud server confirms the product experience transaction with the distribution machine, and the distribution machine provides the corresponding product for the user to use, so that the cloud server can obtain the distribution machine's Multiple product experience transaction data, and transmit the product experience transaction data to the marketing platform, the marketing platform analyzes the product experience transaction data to obtain at least one line of marketing analysis data, and the marketing platform releases the corresponding marketing analysis data based on the marketing analysis data Commodity marketing advertisements are displayed on the member platform, and the marketing platform transmits the marketing analysis data to the member platform, and the member platform sends a marketing activity event to the user based on the marketing analysis data. The product experience marketing system as described in claim 1, wherein the membership platform can be a social networking platform, an e-commerce platform, an electronic certificate platform or a closed membership platform, and the user can connect to the membership platform through an electronic device. member platform, and register the club with the user's identification information member information. The commodity experience marketing system as described in Claim 1, wherein the distribution machine has a touch screen and a reading module, and the touch screen is used to provide the user with information for selecting the product to experience and display the experience The appearance advertisement of the commodity, the reading module is used to read a commodity exchange certificate of the user. The product experience marketing system as described in claim 1, wherein the marketing platform can be a data management platform (Data Management Platform; DMP), a customer data platform (Customer Data Platform; CDP) or a customer relationship management platform (Customer Relationship Management; CRM), the marketing platform records, counts, analyzes and evaluates the product experience transaction data, judges and evaluates the receipt and use information of each product, and provides corresponding product marketing advertisements and marketing events Give this user a reference. A product experience marketing method for providing at least one product to a user for product experience marketing, comprising the following steps: The user logs in to a distribution machine to select the product to be experienced, and the distribution machine initiates a product experience transaction to a cloud server, and the cloud server requests a membership information verification from a membership platform; The member platform verifies the member information and sends it back to the cloud server, and the cloud server confirms the product experience transaction with the distribution machine, and the distribution machine provides the corresponding product for the user to use; The cloud server obtains a plurality of commodity experience transaction data of the distribution machine, and transmits the commodity experience transaction data to a marketing platform, and the marketing platform analyzes the commodity experience transaction data to obtain at least one line of marketing analysis data, the marketing According to the marketing analysis data, the platform According to put a corresponding commodity marketing advertisement to display on the member platform; and The marketing platform transmits the marketing analysis data to the member platform, and the member platform sends a marketing activity event to the user based on the marketing analysis data. The commodity experience marketing method as described in claim item 5, wherein the step of the user logging into the distribution machine and selecting the commodity to experience further includes the following steps: The distribution machine provides a corresponding product exchange certificate according to the product, and the cloud server requests the member information verification from the member platform according to the product exchange certificate; The user reads the commodity redemption voucher with an electronic device, thereby connecting to the membership platform; and The member platform initiates a push event, and after the user responds to the push event, the member platform verifies the member information of the user according to the push event. The commodity experience marketing method as described in claim item 5, wherein the step of the user logging into the distribution machine and selecting the commodity to experience further includes the following steps: The user obtains a commodity exchange voucher through the membership platform; The distribution machine reads the product redemption certificate presented by the user, and the cloud server requests the corresponding member platform to verify the member information according to the product redemption certificate; and The member platform verifies the member information of the user according to the commodity exchange certificate. The product experience marketing method as described in Claim 5, wherein the step of the user logging into the distribution machine and selecting the product to be experienced further includes the following steps: The user registers on the membership platform and obtains a membership chip card; The distribution machine reads the membership chip card presented by the user and obtains a commodity exchange voucher, and the cloud server requests the membership information from the membership platform according to the commodity exchange voucher verification; and The member platform verifies the member information of the user according to the commodity exchange certificate. The product experience marketing method described in claim 5, wherein the member platform further includes the following steps in the step of verifying the member information and sending it back to the cloud server: After confirming that a product exchange certificate has not been verified, the member platform will cancel the product exchange certificate, and the member platform will send a verification certificate back to the cloud server, and the cloud server will receive the verification certificate Afterwards, the cloud server confirms to the distribution machine to conduct commodity experience transactions; and According to the content of the verification voucher, the distribution machine can optionally provide the product corresponding to the experience or print the exchange coupon of the product to the user. The product experience marketing method as described in claim item 5, wherein the step of sending the marketing activity event to the user based on the marketing analysis data by the member platform further includes the following steps: After the user responds to the marketing event, the membership platform can provide a corresponding commodity exchange voucher to the user according to the marketing event.

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