KR20020011224A - Multimedia Advertisement Service Method Using Mobile Communication System - Google Patents

Abstract

PURPOSE: A multimedia advertisement service method is provided to transmit multimedia advertisements to mobile terminals over a wireless communication system so that users can easily browse the advertisements. CONSTITUTION: The method comprises steps of an advertisement production server producing multimedia advertisements with a JPEG or SIS format based on characters and pictures offered by an advertiser(S20), a mobile communication service server receiving the multimedia advertisement from the advertisement production server and converting the multimedia advertisement into mobile data interchange protocol based data(S21), the service server requesting advertisement browsing to a group of mobile phone subscribers(S22), the service server enabling the subscribers to request the advertisements via a base station and a control station(S23), the service server determining if advertisement browsing request signals arrive from the mobile phones(S24), the service server transmitting the multimedia advertisements to the mobile phones based on the access numbers and response signals at a mobile communication exchange(S25), and the service server giving a bonus point to the subscriber corresponding to the advertisement(S26).

Description

Multimedia advertisement service method using mobile communication system {Multimedia Advertisement Service Method Using Mobile Communication System}

The present invention relates to a multimedia advertisement service method using a mobile communication system, and more particularly, to a subscriber of a portable mobile communication terminal using a mobile communication system capable of exchanging calls and data wirelessly between portable mobile communication terminals. A multimedia advertising service method using a mobile communication system for serving an advertisement.

Recently, advertisements using a variety of mass media have been made to publicize a specific product, type, or intangible service produced or developed by each company to a large number of people with purchasing power.

Advertisement through such land media as newspapers and magazines and off-line mass media such as over-the-air media such as television and radio broadcasts is aimed at an unspecified mass audience without considering age and class differentiation or diversification. Since the advertisement information is unilaterally exported, the advertiser company that has requested the advertisement not only has a high cost but also inefficiency that does not satisfy the expectations of the advertisement is intensifying.

On the other hand, in order to overcome the inefficiency of the advertising method through the mass media offline, at present, the speed of the Internet communication network, the remarkable growth of computing technology, and the processing technology of the standardized multimedia document including software programming technology With the development, the quantitative and qualitative increase of the information through the Internet communication causes the explosive increase of the Internet connection population, and in response to such a trend, the share of the online advertising market through the Internet communication network is gradually increasing.

In the case of online advertisement through such an internet communication network, personal information can be input by a user connected to the Internet, and thus, the advertisement can be efficiently exported by analyzing characteristics of each user by age, class, and taste. .

However, in contrast to the fact that advertisements using offline mass media proceed unilaterally in the absence of active participation of the public, online advertisements using internet communication networks analyze differences by age, taste, and class. In order to use the Internet, users must have an expensive computer terminal equipped with a modem or LAN card that can connect to the network and a built-in web browser program for the Internet. It is not enough to spread to the public, and the use time is limited even for users using the Internet, and the function of the online advertisement through the internet communication network has a limit in providing the advertisement to the wider public.

On the other hand, in recent years, the distribution of mobile communication terminals, which are easy to carry and use, has been commercialized. Given that the population of mobile communication terminals is wider than the Internet population, a method of conducting commercial advertisements using such mobile communication terminals is proposed. This situation is desperately needed.

Accordingly, the present invention has been made in view of the above-described conventional situation, and an object thereof is to transmit advertisement information in the form of multimedia information to a mobile communication terminal capable of mobile communication service, thereby enabling visual viewing of advertisement contents. The present invention provides a multimedia advertising service method using a mobile communication system.

In addition, another object of the present invention is to transmit the advertisement information generated in the form of multimedia information to each video mobile communication terminal by using a video mobile communication system capable of exchanging multimedia information through a moving picture / voice, the visible / audible It is to provide a multimedia advertising service method using a mobile communication system to enable the reading.

1 is a view showing the configuration of a mobile communication system for implementing a multimedia advertising service method according to an embodiment of the present invention;

2 is a flowchart for explaining a multimedia advertisement service method using a mobile communication system according to a first embodiment of the present invention;

3 is a flowchart for explaining a multimedia advertisement service method using a mobile communication system according to a second embodiment of the present invention;

4 is a flowchart for explaining a multimedia advertisement service method using a mobile communication system according to a third embodiment of the present invention;

5 is a diagram illustrating a configuration of an image mobile communication system for implementing a multimedia advertisement service method according to a fourth embodiment of the present invention;

6 is a flowchart for explaining a multimedia advertisement service method using a mobile communication system according to a fourth embodiment of the present invention.

<Description of the symbols for the main parts of the drawings>

2,20: advertising server, 4,8,22,26: information database,

6: mobile communication service server, 10: mobile communication exchange,

12: mobile communication control station, 24: video mobile communication service server,

28: WAP gateway, 30: video mobile communication switch,

32: image mobile communication controller, A1 to An: mobile communication base station,

B1 to Bn: mobile communication terminal, C1 to Cn: image mobile communication base station,

D1 to Dn: an image mobile communication terminal.

According to an embodiment of the present invention to achieve the above object, the step of generating image advertisement data in the form of a still image and animated image with reference to the advertisement-related data collected from the advertiser, and the image advertisement data in mobile communication And wirelessly transmitting to the mobile communication terminal owned by the subscriber of the service, and displaying the image advertisement data wirelessly transmitted from the mobile communication terminal so that the subscriber can visually view the video advertisement data. An advertising service method is provided.

According to another embodiment of the present invention to achieve the above object, the step of generating multimedia advertising data in the form of a video and voice synthesized by referring to the advertisement-related data collected from the advertiser, and subscribers of the video mobile communication service Calling the respective video mobile communication terminals, and wirelessly transmitting the multimedia advertisement data including the moving picture / audio, and the subscriber visually and audibly viewing the multimedia advertising data received wirelessly from the video mobile communication terminal. There is provided a multimedia advertising service method using a mobile communication system consisting of a screen display and a voice output to enable this.

According to the present invention configured as described above, the contents of a commercial advertisement using a mobile communication service that is easy to carry and allows the user to talk with the other party or a video mobile communication service capable of a moving picture / voice call By generating multimedia advertisements in the form of video or audio / video and transmitting them to mobile communication terminals or video mobile communication terminals, the advertisement can be viewed. Therefore, the desired advertisements can be viewed through simple operation for a large number of mobile communication subscribers. Being able to do so has the advantage of more effective advertising.

Hereinafter, a first embodiment of the present invention configured as described above will be described in detail with reference to the accompanying drawings.

That is, FIG. 1 is a diagram illustrating a configuration of a mobile communication system for implementing a multimedia advertisement service method according to an exemplary embodiment of the present invention.

As shown in FIG. 1, according to the first embodiment of the present invention, the advertisement issuing server 2 may display contents of each advertisement in a JPEG format, a GIF format, etc., targeting advertisements recruited from a plurality of advertisers of various fields. The still image advertisement data in the same still image file format and the animation image advertisement data in the SIS (Simple Image Service) format are processed in the form of an animated character to be transmitted through a data communication network such as an internet communication network. It is to.

In the figure, the first information database 4 stores various text and image information collected from each advertiser to generate image advertisement data issued by the advertisement issuing server 2, and finally the image advertisement data is completed. Is stored.

Here, the image advertisement data issued by the advertisement issuing server 2 allows the size of the image to be adjusted in advance so that the advertisement can be reproduced in accordance with the size of the LCD screen provided in each mobile communication terminal.

Further, the mobile communication service server 6 converts the image advertisement data received from the advertisement issuing server 2 through the data communication network into information data having a protocol of the corresponding mobile communication information exchange method, and converts the image advertisement data. Control to transmit all to the terminal of the overall mobile subscriber.

In addition, the second information database 8 stores subscriber related information including access numbers of all mobile subscribers subscribed to the mobile communication service.

In the same figure, the mobile communication switch 10 receives image advertisement data including advertisement information and access number information of all subscribers from the mobile communication service server 6, and moves all subscribers through each access number information. It connects the communication terminals B1-Bn, and transmits image advertisement data.

In addition to the level control of the transmission frequencies for the plurality of mobile communication base stations A1 to An located in each region, the mobile communication control station 12 provides data information by call connection with each of the mobile communication terminals B1 to Bn. For performing transmission / reception control of the mobile communication switch, the transmission of image advertisement data to the entire mobile communication terminals B1 to Bn is controlled by the call connection of the mobile communication switch 10. FIG.

On the other hand, the mobile communication base stations (A1 to An) are arranged for each region throughout the country, and the image advertisement data received by the control of the mobile communication control station 12 to the mobile communication terminal located in each area of charge. Is to transmit.

Here, the plurality of mobile communication terminals B1 to Bn receive image advertisements received from the respective mobile communication base stations A1 to An even if the subscribers do not perform separate call connection operation or menu operation for advertisement viewing. As soon as the data is received, the subscriber is displayed on the LCD screen so that each subscriber can read it.

Next, a first embodiment of the present invention made as described above will be described in detail with reference to the flowchart of FIG. 2.

First, the advertisement issuing server 2 issues image advertisement data in the form of a still image or an animated image in SIS format based on text or image information related to advertisements collected from a specific advertiser stored in the first information database 4. (S10), the image advertisement data is transmitted to the mobile communication service server 6 through a data communication network such as an internet communication network (step S11).

In this state, when the mobile communication service server 6 receives image advertisement data including predetermined advertisement contents from the advertisement issuing server 2 through a data communication network, the mobile communication service server 6 exchanges the corresponding image advertisement data with mobile communication information. After converting the information data of the protocol according to the scheme, the information of the access number for the mobile communication terminals B1 to Bn of the entire mobile communication subscriber stored in the second information database 8 is inquired (step S12). ).

Accordingly, the mobile communication service server 6 calls the mobile subscriber terminals B1 to Bn of the entire subscriber via the mobile communication switch 10 using the access number, and transmits the mobile communication control station 12. The image advertisement data is transmitted to the respective mobile communication terminals B1 to Bn through the control and data transmission / reception operations of the respective mobile communication base stations A1 to An (step S13).

As a result, each of the mobile communication terminals B1 to Bn owned by the entire subscriber can directly access the image advertisement data received from the mobile communication base stations A1 to An via the LCD screen without performing a separate menu operation process. It is possible to display, and from each subscriber's point of view, the contents of the image advertisement reproduced through the LCD screen can be visually read (step S14).

Next, a second embodiment of the present invention will be described in detail with reference to the accompanying drawings.

That is, the configuration of the system according to the second embodiment of the present invention is similar to the system configuration of FIG. 1 cited in the first embodiment of the present invention.

However, the configuration according to the second embodiment of the present invention differs from the first embodiment in that it transmits specific message information requesting to view the image advertisement data to the mobile communication terminal of the entire subscriber, and responds to the request for viewing the advertisement. By allowing image advertisement data to be differentially transmitted only to a specific mobile communication terminal that has performed the operation, a certain amount of advertisement viewing points can be added to subscribers who have viewed such image advertisements.

Meanwhile, according to the second embodiment of the present invention, as shown in FIG. 1, the mobile communication service server 6 receives image advertisement data including specific advertisement contents from the advertisement issuing server 2 through a data communication network. And converts the image advertisement data into a data format having a protocol of a mobile communication information exchange method, and generates advertisement reading guide information in a text format for guiding whether the image advertisement data is viewed or not. The image advertisement data can be transmitted only to the mobile communication terminal which transmits to the terminals B1 to Bn and sends a response requesting to view the advertisement.

Here, the mobile communication service server 6 may add a certain amount of advertisement reading points to the subscribers of the mobile communication terminal requesting the viewing of the advertisement and receiving the image advertisement data to perform the advertisement viewing. Even if the reading is requested, the addition of the advertisement reading point is canceled if the mobile communication terminal is turned off or the call operation with another person is not received and the image advertisement data is not received within a predetermined time.

In addition, the mobile communication service server 6 may apply the fixed amount of advertisement reading point as a discount point of the mobile communication call rate, or as a discount amount for other offline product purchases and tangible / intangible services. On the other hand, it is preferable to enable the conversion to cash when the advertisement reading point reaches the target amount.

In the figure, the second information database 8 stores the access information of the respective mobile communication terminals B1 to Bn together with the member information of the subscribers who have subscribed to the mobile communication service, and receives and reads the image advertisement data. The amount information of the advertisement reading points accumulated cumulatively for the subscriber is stored.

On the other hand, in the mobile communication terminals B1 to Bn of all subscribers subscribing to the mobile communication service, the mobile communication switch 10, the mobile communication control station 12, and the respective mobile communication base stations A1 to An are used. When receiving the advertisement reading guide information in the text message format prepared from the mobile communication service server 6, as a selective advertisement viewing request operation of each subscriber, for example, by operating a specific function button such as a call button, The response information is transmitted, and the image advertisement data is received from the mobile communication service server 6 and displayed on the LCD screen so that the subscriber can visually read the corresponding subscriber.

Next, a second embodiment of the present invention made as described above will be described in detail with reference to the flowchart of FIG.

First, image advertisement data in the form of a still image or an animated image having an SIS format is issued by referencing advertisement-related text and image information from an advertiser stored in the first information database 4 in the advertisement issuing server 2. When (step S20), the mobile communication service server 6 receives the image advertisement data issued by the advertisement issuing server 2 through the data communication network and converts it into information data having a protocol of the corresponding mobile communication information exchange method ( Step S21).

In this state, the mobile communication service server 6 inquires the member information of the entire mobile communication subscriber stored in the second information database 8 to extract the access number information of each of the mobile communication terminals B1 to Bn. In order to request reading of the image advertisement data, advertisement reading request information in the form of a text message is generated (step S22).

Then, the mobile communication service server 6 transmits the access number information and the advertisement reading request information to the mobile communication switch 10 through the mobile communication control station 12 and the respective mobile communication base stations A1 to An. The advertisement reading request information is transmitted to the mobile communication terminals B1 to Bn of the entire mobile communication subscriber (step S23).

In this state, the mobile communication service server 6 performs a transmission operation of information for requesting an advertisement reading from a specific mobile communication terminal among the plurality of mobile communication terminals B1 to Bn that have received the advertisement viewing request information as a whole. It is judged whether or not (step S24).

As a result of the determination, when it is determined that there is a mobile communication specific mobile communication terminal that requests to receive and view the corresponding image advertisement data among the plurality of mobile communication terminals B1 to Bn, the mobile communication exchange 10 receives the mobile communication exchanger 10. On the basis of the response information of the specific mobile communication terminal and the access number information of the mobile communication terminal, the image advertisement data received from the advertisement issuing server 2 is transmitted (step S25).

As a result, in the specific mobile communication terminal which has transmitted the response information requesting to view the image advertising data, the image advertising data is transmitted through the mobile communication switch 10, the mobile communication control station 12, and the specific mobile communication base station. Receiving the received through the liquid crystal display to display the visible to the subscriber, the mobile communication service server 6 adds the advertisement reading point to the subscriber of the particular mobile communication terminal that read the advertisement in return for the advertisement To be cumulatively applied to the second information database 8 (step S26).

Next, a third embodiment of the present invention will be described in detail with reference to the accompanying drawings.

That is, the configuration of the system according to the third embodiment of the present invention is similar to the system configuration of FIG. 1 cited in the first embodiment of the present invention.

However, the configuration according to the third embodiment of the present invention differs from the first embodiment in that the image advertisement data can be differentially transmitted only to the subscriber who has previously applied to view the advertisement. In this regard, a certain amount of advertisement reading points can be added.

Here, according to the third embodiment of the present invention, as shown in Fig. 1, the second information database 8 includes member information including access number information of mobile communication terminals B1 to Bn held by the entire mobile subscriber. Is stored in advance, and the advertisement reading application information of a particular subscriber who requests to receive and view the image advertisement data issued from the advertisement issuing server 2 is stored in advance, and the subscriber who has the advertisement reading application information The amount information of the advertisement reading point added in exchange is stored.

In the figure, when the mobile communication service server 6 receives the image advertisement data issued from the advertisement issuing server 2 through a data communication network, the mobile communication service server 6 has advertisement reading application information stored in the second information database 8. Call the subscriber's mobile terminal to transmit the image advertising data.

In addition, the mobile communication service server 6 may add a certain amount of advertisement reading points to the subscriber of the mobile communication terminal that receives the advertisement by reading the image advertisement data by applying for the viewing of the advertisement. When the power of the communication terminal is turned off or the call operation with another person continues, if the image advertisement data is not received within a predetermined time, the addition of the advertisement reading point is cancelled.

Here, the mobile communication terminal of the subscriber which has created the advertisement viewing application information during the subscription of the mobile communication service to the mobile communication service server 6 or during the use of the mobile communication service among the plurality of mobile communication terminals B1 to Bn is used. Image advertisement data is received through the communication switch 10, the mobile communication control station 12, and a specific mobile communication base station, and displayed visually on the LCD screen.

Next, a third embodiment of the present invention made as described above will be described in detail with reference to the flowchart of FIG.

First, image advertisement data in the form of a still image or an animated image having an SIS format is issued by referencing advertisement-related text and image information from an advertiser stored in the first information database 4 in the advertisement issuing server 2. When (step S30), the mobile communication service server 6 receives the image advertisement data issued by the advertisement issuing server 2 through the data communication network and converts it into information data having a protocol of the corresponding mobile communication information exchange method ( Step S31).

In this state, the mobile communication service server 6 inquires the advertisement reading application information of the specific subscriber stored in the second information database 8 (step S32), and the mobile communication switch 10 and the mobile communication control station 12 And call the mobile communication terminal of the subscriber who created the advertisement viewing request information through a specific mobile communication base station to transmit image advertisement data (step S33).

Accordingly, the mobile communication terminal on the subscriber's side which has created and registered the information requesting to view the image advertisement data in the mobile communication service server 6 registers the image advertisement data received from the mobile communication service server 6 on the LCD screen. It is displayed visually through, and the mobile communication service server 6 adds a predetermined amount of advertisement reading points as an advertisement reading price of the corresponding mobile communication terminal (step S34).

Next, a fourth embodiment of the present invention will be described in detail with reference to the accompanying drawings.

That is, FIG. 5 is a diagram illustrating a configuration of an image mobile communication system for implementing a multimedia advertisement service method according to a fourth embodiment of the present invention.

As shown in FIG. 5, according to the fourth embodiment of the present invention, the advertisement issuing server 20 may display the contents of each advertisement for MPEGs from a plurality of advertisers in various fields. ) As the multimedia advertisement data in the form of moving picture advertisement data in which a moving picture and audio in a AVI format, an AVI format, or a QuickTime format are synthesized, or a moving picture stream media advertisement data such as an Active X format.

In this figure, the third information database 22 stores various text, voice, still image, and moving image information for generating moving image advertisements provided from a plurality of advertisers, and the moving image generated from the advertisement issuing server 20 is stored. Audio advertisement data is stored.

In addition, when the image mobile communication service server 24 receives the multimedia advertisement data including the moving image / audio from the advertisement issuing server 20 through a data communication network such as an internet communication network, the image mobile communication service server 24 requests to view the moving image / audio advertisement. The multimedia advertisement data is transmitted to the subscriber's video mobile terminal.

In the figure, the fourth information database 26 stores member information including access numbers for the video mobile communication terminals D1 to Dn of all subscribers who have subscribed to the video mobile communication service. Application information of a particular subscriber who has applied for reading is stored, and information on the amount of advertisement reading points that is added in exchange for advertisement reading is stored for the subscriber who has applied for reading the advertisement.

Subsequently, the WAP gateway 28 converts the multimedia advertisement data received from the video mobile communication service server 24 into a video mobile communication information exchange method, such as a wireless application protocol (WAP) corresponding to the technical standard of a wireless communication network. It is converted into the format of the information data having.

In the same figure, the video mobile communication switch 30 subscribes to the multimedia advertisement data including the advertisement information in the moving picture / audio format from the video mobile communication service server 24 and the subscriber through the WAP gateway 28. Receiving the access number information of the, through the respective access number information to call the video mobile communication terminal of a specific subscriber for transmitting the multimedia advertising data.

In addition to the level control of the transmission frequency for the plurality of image mobile communication base stations C1 to Cn located by region, the image mobile communication control station 32 is also used for call connection with each image mobile communication terminal D1 to Dn. In order to perform transmission / reception control of data information, the multimedia mobile terminal controls transmission of multimedia advertisement data to a video mobile communication terminal of a specific subscriber who has requested to view an advertisement by a call connection of the video mobile communication switch 30.

On the other hand, the image mobile communication base stations C1 to Cn are arranged for each region throughout the country, and the advertisements are read from among the plurality of image mobile communication terminals D1 to Dn under the control of the image mobile communication control station 32. It is for transmitting the multimedia advertisement data at a transmission rate of about 384 Kbps to 2 Mbps for each area in charge to the video mobile communication terminal of a specific subscriber who has applied for.

Here, in the video mobile communication terminal of a specific subscriber who has previously applied for advertisement viewing among the plurality of video mobile communication terminals D1 to Dn, the video mobile communication switch 30, the video mobile communication control station 32, By receiving multimedia advertisement data transmitted at high speed through the image mobile communication base station, the advertisement can be reproduced as a moving image through the LCD screen, and the voice according to the advertisement contents can be reproduced through the speaker.

Next, an operation according to the fourth embodiment of the present invention made as described above will be described in detail with reference to the flowchart of FIG. 6.

First, the advertisement issuing server 20 includes a moving picture / audio for a specific advertisement by referring to text, voice, still picture, and moving picture information related to an advertisement from an advertiser stored in the third information database 22. When the multimedia advertisement data is issued (step S40), the video mobile communication service server 24 receives the multimedia advertisement data issued from the advertisement issuing server 20 through the data communication network (step S41).

In this state, the video mobile communication service server 24 inquires the application information of the subscriber who has previously applied to view the moving picture / audio advertisement through the information stored in the fourth information database 26 (step S42). The multimedia advertisement data is transmitted by calling the corresponding image mobile communication terminal through the access number of the specific subscriber having the application information of the advertisement reading (step S43).

That is, the multimedia advertisement data from the image mobile communication service server 24 is converted into information data having a WAP protocol applied by the image mobile communication information exchange method through the WAP gateway 28, thereby converting the image mobile communication exchange ( By the call of the video mobile communication terminal through the access number of 30), the multimedia advertisement data is transmitted through the video mobile communication base station in charge of the area where the video mobile communication control station 32 and the video mobile communication terminal are located. Data is transmitted at a transmission rate of about 384 Kpbs to 2 Mbps.

Accordingly, the video mobile communication terminal of a specific subscriber who has applied for advertisement viewing among the plurality of mobile communication terminals D1 to Dn receives multimedia advertisement data issued from the advertisement issuing server 20 to display a moving image through a liquid crystal display. While the advertisement contents are reproduced, a voice including the advertisement contents can be reproduced through the speaker, and the image mobile communication service server 28 reads a predetermined amount of advertisements for the subscriber who has viewed the multimedia advertisement of the moving image / audio. The point is added (step S44).

In the present invention having the above-described embodiments, various modifications and changes can be made without departing from the spirit of the present invention and without departing from the gist of the present invention. Although it is possible to add a certain amount of advertisement reading points only by receiving and viewing still image advertisement data or multimedia advertisement data including moving picture / voice, but the service plan is expanded through a paid telephone service. Of course, it is also possible to adopt a method of adding a separate point to the subscriber of the mobile communication terminal inputting the correct answer by asking a problem of guessing the advertisement contents included in the corresponding advertisement data.

As described above, according to the present invention, advertisement data in a multimedia format consisting of a still picture or a moving picture / voice is transmitted to a mobile communication terminal capable of performing a voice call wirelessly or a video mobile communication terminal capable of performing a moving picture / voice call wirelessly. As the subscriber can view the advertisement by sending it, the mobile subscriber who has a large subscriber can easily view the desired advertisement contents without the complicated network access using the expensive computer terminal. It is possible to perform more efficient advertising function.

Claims (7)

Generating image advertisement data in the form of still images and animated images by referring to advertisement-related data collected from an advertiser; Wirelessly transmitting the image advertisement data to a mobile communication terminal held by a subscriber of a mobile communication service; And displaying the image advertisement data wirelessly transmitted from the mobile communication terminal so that the subscriber can visually view the image advertisement data. The method of claim 1, wherein the image advertisement data is wirelessly transmitted to a mobile communication terminal. And transmitting all of the image advertisement data to a mobile communication terminal owned by all subscribers of the corresponding mobile communication service. The method of claim 1, wherein the image advertisement data is wirelessly transmitted to a mobile communication terminal. Preparing request information in the form of a text message requesting to view the image advertisement data and transmitting all of the requested information to a mobile communication terminal owned by all subscribers of the mobile communication service; And differentially transmitting image advertisement data only to the mobile communication terminal on which the response of the request information has been made. The mobile communication method according to claim 3, wherein a predetermined amount of advertisement reading points is added to a subscriber of a mobile communication terminal which has performed a response operation of the request information and receives image advertisement data to perform advertisement viewing. Multimedia advertising service method using the system. The method of claim 1, wherein the image advertisement data is wirelessly transmitted to a mobile communication terminal. The subscriber of the mobile communication service to apply in advance to view the advertisement, And transmitting the image advertisement data only to a mobile communication terminal of a subscriber who has previously subscribed to view an advertisement. The mobile communication system according to claim 5, wherein a predetermined amount of advertisement reading points is added to subscribers of the mobile communication terminal which applied for the advertisement reading in advance and received image advertisement data to perform advertisement viewing. Multimedia advertising service method using. Generating multimedia advertisement data in which a moving picture and a voice are synthesized by referring to advertisement related data collected from an advertiser; Calling each of the video mobile communication terminals owned by the subscriber of the video mobile communication service to wirelessly transmit the multimedia advertisement data including the video / audio; And displaying a screen and outputting a voice so that subscribers can visually and audibly read the multimedia advertisement data transmitted wirelessly from the image mobile communication terminal.