WO2009131418A2

WO2009131418A2 - System and method for discounting mobile communication terminal service charges according to customer loyalty

Info

Publication number: WO2009131418A2
Application number: PCT/KR2009/002166
Authority: WO
Inventors: 제영수
Original assignee: Je Young Su
Priority date: 2008-04-24
Filing date: 2009-04-24
Publication date: 2009-10-29
Also published as: WO2009131418A3; KR100900324B1

Abstract

The present invention provides a service system and method for discounting mobile communication terminal service charges according to calculations of customer loyalty that is measured as users access content out of a content access menu being transmitted via a mobile communication network and displayed on an idle screen of a mobile communication terminal. The system of discounting mobile communication terminal service charges according to customer loyalty comprises: a content management section which stores and manages content information provided by a multiplicity of sponsor servers and makes a list of user-chosen content; a service charge calculation section which calculates service charges of users based on the content information and list of user-chosen content received from the content management section and based on users' personal information and terminal information received from a customer management section; a loyalty measurement section which calculates and cumulates loyalty points generated for a given period of time and then calculates discounted charges for the service charges obtained by the service charge calculation section, according to the cumulated loyalty points; and an idle screen management section which creates an idle screen by referring to the terminal information from the customer management section and to the list of customer-chosen content from the content management section.

Description

[Revision according to Rule 26.09.2009] System and method for discounting mobile phone terminal fee according to customer loyalty

The present invention relates to a system and method for discounting a fee for using a mobile communication terminal according to a customer's loyalty. More particularly, the present invention relates to displaying a content access menu transmitted through a mobile communication network on a standby screen of a mobile communication terminal, and allowing a user to display the content. The present invention provides a service system and method for calculating a customer loyalty measured by accessing a discount of a mobile communication terminal.

With the rapid development of mobile communication technology and wireless Internet technology, mobile subscribers have gone from the classical concept of simply making a phone call to a mobile communication terminal, and connected to the Internet using a mobile communication terminal to search for various information such as various information and games. In response to this, various wireless Internet services have been developed and provided without time and space constraints such as deposits, securities, financial transactions, and traffic information.

However, in order to use the wireless Internet, one of the various menus included in the portal page provided by the mobile communication service provider displayed on the screen of the mobile communication terminal after accessing the wireless Internet server through the mobile communication terminal Select the last access page by selecting one of the menus under the selected menu. As such, in the current wireless Internet service through the mobile communication terminal, since various menus are manufactured in a tree structure, the depth of the menu is deepened, so that it takes a lot of time to search for a desired menu, thereby increasing the service usage fee. There is a problem.

In addition, in order to use various mobile contents, in addition to the existing mobile communication call charges, a separate information usage fee and a communication fee while using the information are additionally charged. Therefore, the customer's desire to use the mobile content service is full but realistically. In terms of cost burden, there was a problem that the mobile content service could not be used to the fullest.

Meanwhile, as the spread of mobile content services increases, mobile advertisements are also attracting attention. This is because it is possible to form a specialized user group based on the information on the user, and by using this, individual promotions or marketing can be effectively performed. In addition, since the multimedia service is supported through the mobile communication terminal, it is easy to connect with various applications, and the form of the advertisement is simple regardless of time or place.

Despite these advantages, however, mobile advertising is still a text-based advertising method due to the limitations of mobile devices such as limited screen, uncomfortable interface, and memory limitations, insufficient linkage with mobile commerce, and lack of effective advertising solution. In addition, since most of these advertisements are unilateral and indiscriminate spam (spam) mail advertisements, a lot of discomfort or rejection of leakage of personal information is given to users, and as a result, advertising effects are insufficient.

The present invention is to solve the above problems according to the prior art. That is, an object of the present invention is to display a content access menu transmitted through a mobile communication network on a standby screen of a mobile communication terminal, and calculate a customer loyalty measured by a user accessing the content, thereby reducing the use fee of the mobile communication terminal. To provide a service system and method.

As a technical idea for achieving the above object, the present invention is connected to a content database to store and manage the content information provided by the plurality of advertiser servers, to induce the user to select the desired content by listing the content information A content management unit constituting a content list selected by a user, content information and a content list selected by the user are received from the content management unit, and user information and terminal information is received from the customer management unit to calculate a user fee; A usage fee calculator and a loyalty database are connected to calculate and accumulate loyalty points generated by a user using contents provided by the advertiser server for a predetermined period of time.A loyalty measurement unit that calculates a discounted rate for the outgoing usage fee, generates a standby screen by referring to the terminal information of the customer management unit and the content list selected by the user in the content management unit, and generates the idle screen in the standby screen database. Provides a discount system for using a mobile terminal according to the loyalty of the customer, including a standby screen management unit for storing and managing, a communication unit for communication with the IP network and the plurality of advertiser servers, and a control unit for controlling the devices. .

In addition, the present invention is the first step of driving the standby screen received by the user fee discount system to the user's mobile communication terminal, and receives a selection menu according to the user's mobile communication terminal key input to meet the preset loyalty measurement element A second step of generating a loyalty point if determined, and a third step of accumulating loyalty points by repeating the second step for a predetermined period of time, and the accumulated user loyalty if the predetermined period has elapsed. And a fifth step of calculating a discount rate for the user's mobile communication terminal usage fee according to the point, and a fifth step of prepaying the calculated discount rate to the operator of the mobile communication system. According to the present invention, there is provided a method of discounting a fee for using a mobile communication terminal.

The service system and method for discounting the usage fee of the mobile communication terminal according to the loyalty of the customer according to the present invention are provided at all times by providing a means for activating a wireless internet advertisement having a closed tendency compared to an offline advertisement or a wired internet advertisement. Advertisement can be maximized by using mobile communication terminal which has advantages of personality, personality, etc., and users can select content to avoid indiscriminate spam mail advertisement and provide differentiated advertisement to satisfy both sides of advertiser and customer at the same time You can.

In addition, by calculating the customer loyalty to reduce the charge of the mobile communication terminal to reduce the burden on the customer's wireless Internet usage charges, while increasing the amount of wireless Internet calls for the advertising content, increase the number of subscribers to advertising demand and advertising agency Can improve sales.

1 is a view showing a discount system for using a mobile communication terminal according to the loyalty of the customer according to an embodiment of the present invention.

2 is a view showing a service charge discount system of the service provider shown in FIG. 1;

3 is a flowchart illustrating a method of installing a standby screen generated in a mobile communication terminal through a usage fee discount system according to an embodiment of the present invention.

4 is a flowchart illustrating a method of discounting a fee for using a mobile communication terminal according to customer loyalty according to an embodiment of the present invention.

* Description of the symbols for the main parts of the drawings *

100: mobile communication terminal 200: discount rate system

202: customer management unit 204: content management unit

206: standby screen management unit 208: loyalty measurement unit

210: charge calculation unit 212: customer database

214: content database 216: standby screen database

218: loyalty database 222: control unit

300: mobile communication system 400: advertiser server

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings.

As shown in FIG. 1, a service fee discount system 200 of a service provider is connected to a plurality of mobile communication terminals 100 using a mobile communication system 300 of a mobile service provider, and is connected to a plurality of mobile communication terminals 100 through an IP network. Connected to the advertiser server 400 collects various advertising content, and provides the advertising content to the mobile communication terminal 100 to use the wireless Internet. The advertiser server 400 pays the advertisement fee according to the advertising agency and customer induction on the mobile communication terminal 100 based on a separate contract with the service provider.

Therefore, when a mobile terminal user (hereinafter, referred to as a user) performs an act based on a customer loyalty measurement factor such as accessing content provided by the mobile terminal 100 or receiving an advertisement, the service provider measures for a certain period of time. According to the customer loyalty, the user's fee is prepaid to the mobile operator instead.

The mobile communication system 300 includes a base station (BTS) for wireless section communication with a mobile communication terminal, a base station controller (BSC) for controlling a base station, and a switch (MSC) connected to one or more base station controllers to perform a call exchange. Interworking function to perform cross-format conversion between voice data and packet data, Short Message Service Center (SMSC) connected to the exchange to perform message transmission and reception, Push Proxy Gateway (PPG) to push messages to mobile terminals A packet data service node (PDSN) for connecting to a base station controller to provide a packet data service to a subscriber.

The usage fee discount system 200 is connected to a plurality of advertiser servers 400, and as the user connects through an IP network using the mobile communication system 300, a list of various contents provided by the advertiser server 400 is provided. And select at least one or more of the plurality of contents. In addition, after generating a standby screen in accordance with the display standard of the mobile communication terminal 100 to include the access menu of the content selected by the user and transmits to the mobile communication terminal 100 through the mobile communication system (300).

In addition, the usage fee discount system 200 accumulates user loyalty points based on customer loyalty measurement factors, such as accessing content provided by the user or requesting additional information, and accumulates loyalty points based on the accumulated loyalty points. Calculate the discount amount. In this case, the accumulated loyalty points are included in the access menu of the content selected by the user so that the user can directly check in real time so that the user's loyalty point performance is displayed on the standby screen of the mobile communication terminal 100.

The user who receives the idle screen generated by the discount rate system 200 is installed in the mobile communication terminal 100 so that the idle screen including the access menu of the content selected by the mobile communication terminal 100 is displayed. do. In this case, the content access menu displayed on the idle screen includes a link address for accessing a page providing detailed information of the corresponding content, and may be implemented in any one of a text, an image, a video, or a combination thereof. In addition, when the user selects two or more contents, the mobile terminal 100 determines which content access menu to display on the standby screen, and when the user determines the display area, the display area is divided accordingly. It is also possible to select a standby screen so that the content access menu can be displayed.

After transmitting the idle screen generated as described above to the mobile communication terminal 100, it is preferable to periodically update the content. The content information update is transmitted to the short message through the short service center of the mobile communication system 300, and the short message includes an invoke parameter for driving the generated idle screen in addition to the content update information.

FIG. 2 is a diagram illustrating a service charge discount system of the service provider illustrated in FIG. 1.

As shown in FIG. 2, the usage fee discount system according to the present invention includes a customer database 212, a content database 214, a standby screen database 216, a loyalty database 218, a customer management unit 202, and a content. The management unit 204, the idle screen management unit 206, the loyalty measurement unit 208, the usage fee calculation unit 210, the communication unit 220 for communication with the IP network and the advertiser server and the control unit for controlling the respective devices ( 222).

First, the customer manager 202 is a means for storing and managing a customer database 212 in which information of a user who wants to use a discount rate system is stored. When a new user connects, the customer management unit 202 creates a new database in the customer database 212. Create The user information includes personal information such as gender, age, and residential area of the mobile communication terminal user, and terminal information such as terminal type, terminal number, and mobile communication number.

The content manager 204 stores and manages various content information provided by a plurality of advertiser servers in the content database 214 and updates the content database 214 when new content is added, deleted, or changed. In addition, a variety of contents provided by a plurality of advertisers' servers are listed to induce a user to select desired contents, and a list of contents selected by the user is configured and stored in the contents database 214. At this time, it is natural that the type of the content list provided by the content manager 204 is updated whenever the advertiser server is updated, added, or deleted.

In addition, as the user selects any one of the content access menu displayed on the idle screen of the mobile communication terminal, the content manager 204 connects with the mobile communication terminal through the mobile communication system and provides detailed information of the corresponding content to the mobile communication terminal. to provide.

The idle screen manager 206 generates the idle screen by referring to the content selected and set by the user in the content manager 204, the accumulated loyalty points, the conditions set by the user, and the model of the mobile communication terminal. It stores the user in the idle screen database 216 for each user. The content selected by the user may be implemented in any of text, image, video, or a combination thereof, and whether the user directly edits the configuration of the idle screen to display the content access menu as text on his mobile terminal, image or video. It is possible to freely select whether or not to be represented by, or a combination thereof. In addition, when the user does not directly edit the configuration of the idle screen, the idle screen manager 206 provides the own edited idle screen.

In addition, the idle screen management unit 206 creates a short message including content update information, accumulated loyalty point information, and invoke parameters for driving the idle screen, and transmits the short message to the mobile communication terminal so that the corresponding content and loyalty point information are updated. . When a short message including content update information, accumulated loyalty point information, and an invoke parameter for driving the idle screen is transmitted to the mobile communication terminal, the idle screen is driven by the invoke parameter included in the short message, and the content update information and the cumulative content are accumulated. The content information and the user's loyalty point information are updated according to the established loyalty points.

The usage fee calculator 210 receives the content information and the content list transmitted from the content manager 204, and calculates the user fee by receiving the user's personal information and the terminal information from the customer manager 202. The fee includes all charges incurred by using the mobile communication terminal such as voice charges and data charges or SMS charges, and may be a specific charge for any one service selected by the user.

The loyalty measurer 208 calculates and accumulates loyalty points generated by the user using contents provided by the advertiser server for a predetermined period and accumulates the loyalty database 218. In addition, the discount rate is calculated in advance according to the usage fee calculated by the usage fee calculation unit 210 and the user's loyalty points accumulated in the loyalty database 218 and prepaid to the mobile communication provider.

The loyalty point is generated according to various preset loyalty measurement factors, and the discount rate calculation is based on the weight of each measurement factor as a percentage to discount according to loyalty point in% form from the total currency rate or use fee for a specific service. It can be calculated in various ways, such as discounting or deducting the usage fee according to the accumulated loyalty points for each individual by specifying the amount of each advertisement estimated from the total advertising agency cost for each measurement element.

Table 1 below is a table showing an example of a measure of loyalty for the use of content according to an embodiment of the present invention, Table 2 is a table showing an example of calculating the discount amount according to the generated points.

Table 1

Loyalty Measure	detailed description	point
Advertising	The number of times a user clicks on the idle screen ticker ad and enters the ad page.	10
Request more information	Whether and how many times you clicked on the access page to see more information	20
Join event	Number of times you participated in On-line / Mobile / Off-line events	30
Redeem Coupon	Number of times a coupon was downloaded and used	50
Consent to Receive Regular Message Ads	Whether you want to receive regular advertising messages	30
Advertising clip	The number of times the current advertisement has been registered as a wish list and saved to the phone	20
Return visits	Number of times to reconnect by clicking Wish list saved in phone	20

TABLE 2

point	Discount history
Less than 100 points	50% discount on data communication charges
100 points or more and less than 300 points	Data communication charges free
300 points or more but less than 500 points	Free data communication charges, 10% discount on voice calls
500 points or more	Free data communication charges, 30% off voice calls, 30% off SMS

For example, if a user clicks a ticker advertisement on the idle screen to access the advertisement page and then clicks on the access page to view additional information, the points are 30 points, which is the sum of 10 points of the ad connection and 20 points for the request for additional information. Is accumulated. If the user repeats the above actions and accumulates 350 points over a period of time, the service provider prepays 350 points for the data communication fee and 10% of the voice call fee used by the user to the carrier. The user can use the data communication for free, as well as receive a discount on the voice call rate.

In the present embodiment, the discount for the points is prepaid for the usage fee generated by using the mobile communication terminal, but the present invention is not limited thereto, and the amount accumulated for the purchase of the new mobile communication terminal is accumulated, designated schools, religious organizations, etc. Various user discount benefits are available, such as the way to automatically designate a group to receive the desired donation.

3 is a flowchart illustrating a method of installing a standby screen generated through a usage fee discount system in a mobile communication terminal according to an embodiment of the present invention.

First, when the idle screen is generated in the usage fee discount system (S302) and the standby screen is transmitted to the corresponding mobile communication terminal through the mobile communication system (S304), the mobile communication terminal downloads it (S306). Thereafter, when the user installs the downloaded standby screen (S308), the corresponding standby screen is displayed on the mobile communication terminal (S310).

After installing the standby screen as described above, the usage fee discount system writes a short message including update information for each content, accumulated loyalty points, and invoke parameters for driving the standby screen (S312), and transmits it to the mobile communication terminal. In operation S314, the mobile communication terminal drives the standby screen according to the invoke parameter included in the received short message (S316), and is displayed on the idle screen according to the update information included in the short message and the accumulated loyalty point. The content information and user loyalty points are automatically updated.

Update of content information and user's loyalty points are automatically updated by the short text written in the format specified in the discount rate system. The advantage is that you can check the points in real time.

When the call is terminated in the mobile communication terminal, when the end button of the key input unit is input or when there is no key input for a predetermined time, the mobile communication terminal enters the standby mode. In the standby mode, the mobile terminal drives the standby screen received from the usage fee discount system (S402), receives a content access menu displayed on the idle screen, receives an advertisement message regularly sent out, or Wish the current advertisement. The user receives a selection menu according to the user's key input of the mobile communication terminal such as registering with the list (S404).

For example, when the user selects one of the content access menus displayed on the idle screen and requests detailed information on the selected content, the mobile communication terminal attempts to access the wireless Internet. When the connection is successfully made, the mobile communication terminal receives detailed information on the corresponding content from the usage fee discount system and displays it on the mobile communication terminal.

At this time, the user fee discount system accumulates loyalty points according to the weight of the loyalty measurement element when the user's behavior such as selecting a content access menu and receiving detailed information on the corresponding content corresponds to the loyalty measurement factor (S406). (S408). In addition, a short loyalty point that is changed for each user according to the accumulated points is prepared in short text and transmitted to the mobile communication terminal.

Therefore, the user can check his or her loyalty point in real time, and if a certain period of time passes (S410), the user can receive a discount on the mobile terminal usage fee according to his loyalty point.

In this case, the discounted rate is converted into a percentage by weight of each measurement element (S412) or discounted based on the accumulated loyalty points for each individual in the form of% from the total usage fee or the usage fee for a specific service is discounted (S414). For example, if a user clicks a ticker advertisement on an idle screen to access an advertisement page and then clicks on an access page to view additional information, the points are as shown in [Table 1]. 20 points are added up and 30 points are accumulated. If the user repeats the above actions and accumulates 350 points for a certain period of time, the service provider will pay 350% of the free data communication charges corresponding to 350 points and 10% of the voice call fee used by the user as shown in [Table 2]. By prepaying to the mobile carrier (S416), the user can not only use data communication for free, but also receive a discounted amount for the voice call charge.

The present invention described above is not limited to the above-described embodiments and the accompanying drawings, and various substitutions, modifications, and changes are possible in the art without departing from the technical spirit of the present invention. It will be clear to those of ordinary knowledge.

Using the mobile communication terminal discount rate system according to the customer loyalty of the present invention, by calculating the customer loyalty to reduce the charge of the mobile communication terminal to reduce the burden on the customer's wireless Internet usage fee and at the same time advertising content With the increase in the amount of wireless Internet calls to the Internet, it is possible to increase the number of subscribers to ad demand and to increase the sales of advertising agencies.

Claims

In a system connected to a mobile communication terminal through a mobile communication system, connected to a plurality of advertiser servers through a communication network to provide a discount on the use of the mobile communication terminal according to the loyalty of the customer,

A customer management unit connected with a customer database to store and manage user's personal information and terminal information;

It is connected to a content database to store and manage the content information provided by the plurality of advertiser servers, provide a list of content listing the content information to the user and induce the user to select the desired content to configure the content list selected by the user A content management unit;

A usage fee calculator configured to receive content information and a list of contents selected by the user from the content manager, and calculate user's fee by receiving user's personal information and terminal information from the customer manager;

It is connected to a loyalty database and calculates and accumulates loyalty points generated when a user uses contents provided by the advertiser server for a predetermined period of time, and calculates and accumulates loyalty points generated by the usage fee calculator based on the accumulated loyalty points. A loyalty measurement unit for calculating a discount rate;

A standby screen manager configured to generate a standby screen by referring to the terminal information of the customer manager and a list of contents selected by the content manager, and to store and manage the generated idle screen in a standby screen database;

A communication unit for communicating with an IP network and the plurality of advertiser servers;

A control unit controlling the customer management unit, content management unit, usage fee calculation unit, loyalty measurement unit, standby screen management unit and communication unit;

Mobile communication terminal usage fee discount system according to the loyalty of the customer.
The method of claim 1,

The terminal information,

A system for discounting the use rate of a mobile communication terminal according to a customer's loyalty, comprising a user's mobile communication terminal type, a terminal number, and a mobile communication number.
The method of claim 1,

The idle screen management unit,

A system of discounting a mobile communication terminal fee according to a customer's loyalty, characterized by generating a content access menu implemented in any one of a text, an image, a video, a multimedia format, or a combination of the above formats and displaying the content access menu.
The method of claim 1,

The content management unit,

The user's loyalty rate discount system according to the customer's loyalty, characterized in that to provide the detailed information of the content as the user selects the content access menu displayed on the idle screen of the mobile communication terminal.
The method of claim 1,

The content management unit,

The system of claim 1, wherein the type of the content list is updated whenever the advertiser server is updated, added, or deleted.
The method of claim 1,

The idle screen management unit,

The system of claiming the customer loyalty according to the customer loyalty, characterized in that to display the loyalty points accumulated in the loyalty measuring unit on the standby screen of the mobile communication terminal so that the user can check in real time.
The method of claim 1,

The above charge is

A system for discounting the use rate of a mobile communication terminal according to the loyalty of a customer, characterized in that all charges incurred by using a mobile communication terminal including a voice charge, a data charge, and an SMS charge.
The method of claim 1,

The above charge is

A system of discounting a fee for using a mobile terminal according to a customer's loyalty, characterized in that a specific fee for a service preset by a user.
The method of claim 1,

The loyalty measuring unit,

The mobile communication terminal charge rate discount system according to the customer loyalty, characterized in that to accumulate the loyalty points according to a predetermined loyalty measurement element.
The method of claim 9,

The loyalty measuring unit,

And a discount rate is calculated according to the loyalty point in a percentage format from the use rate by converting the ratio into weights according to the loyalty measurement elements.
The method of claim 9,

The loyalty measuring unit,

And a discount rate is calculated according to the accumulated loyalty points by designating an amount for each advertisement estimated from the total advertising agency costs for the loyalty measurement element.
A usage fee discount system that is connected to a mobile communication terminal through a mobile communication system, and is connected to a plurality of advertiser servers through a communication network to discount the use fee of the mobile communication terminal according to the loyalty points accumulated by using the contents provided by the advertiser server. In the discount rate method of

A first step of driving a standby screen received from the charge rate discount system to a user's mobile communication terminal;

A second step of receiving a selection menu according to a key input of a mobile communication terminal of the user and determining whether it corresponds to a preset loyalty measurement element and generating a loyalty point if it matches;

A third step of accumulating loyalty points of the user by repeating the second step for a period of time;

Calculating a discount rate for the user's mobile communication terminal usage fee according to the accumulated user loyalty points when the predetermined period has elapsed;

A fifth step of prepaying the calculated discount rate to a service provider of the mobile communication system;

Method of discounting the use of a mobile terminal according to the loyalty of the customer, characterized in that consisting of.