WO2019146828A1

WO2019146828A1 - Advertisement service system utilizing calling content information

Info

Publication number: WO2019146828A1
Application number: PCT/KR2018/001288
Authority: WO
Inventors: 김나나
Original assignee: 김나나
Priority date: 2018-01-29
Filing date: 2018-01-30
Publication date: 2019-08-01
Also published as: KR101886994B1

Abstract

The present invention relates to an advertisement service capable of maximizing effective advertisement marketing by providing, to a receiver terminal, stereoscopic calling content information instead of a designation number of a caller terminal and, more specifically, comprises: a content provision server in which at least one caller terminal can register through a login and calling content information to be displayed on a receiver terminal, instead of a designation number of the logged-in caller terminal, is inputted; and an application, provided by the content provision server, for enabling the calling content information of a caller to be displayed on the caller terminal or the receiver terminal by being downloaded to the caller terminal or the receiver terminal through a wired/wireless communication network, wherein the caller terminal registers, in the content provision server, additional information for controlling the calling content information to be received by the receiver terminal, and the additional information includes at least one of expense information indicating that the calling content information is free or is charged, caller exposure time information indicating an exposure time, field information indicating an advertisement field (item) to be exposed, region information indicating a region to be exposed to the receiver terminal, and information on points to be provided to a corresponding receiver by the caller or the content provision server for the calling content information received by the receiver.

Description

Advertisement service system using information of originating contents

The present invention relates to an advertisement service capable of providing a recipient terminal with cubic originating content information in place of a designated number of a sender terminal, thereby enabling effective advertisement marketing.

BACKGROUND ART [0002] The use of mobile communication terminals has been rapidly increasing due to recent remarkable development of mobile communication technology. Specifically, mobile communication technology is evolving not only as a voice service but also as a variety of data communication services such as SMS transmission, Internet search, and data download.

On the other hand, according to the surge in demand of such mobile communication terminals, advertisements through mobile communication networks are newly emerging, and compared with other advertisement media such as television, internet, and radio, mobile communication terminals have much better characteristics in terms of user- The advertisement through the communication terminal can be regarded as having unlimited potential.

However, the conventional advertisement using mobile communication network or mobile communication terminal is disadvantageous in that when a company advertisement voice is transmitted instead of a call waiting tone of a called party, or because there are a lot of random spam-like advertisements through SMS, the user of the mobile communication terminal becomes uncomfortable.

In addition, since the advertisement method provides advertisements for an unspecified number of users, it is difficult to specify a user who sees the advertisement, and it is difficult to expect the advertisement effect to be highly expected.

The present invention has been proposed in order to solve the above-mentioned problems, and it is an object of the present invention to provide advertisement information transmitted to a recipient in a three-dimensional manner and allow the recipient to select and receive the advertisement information, thereby preventing the uncomfortable feeling of the recipient, I want to do that.

According to an aspect of the present invention, there is provided an advertisement service system using origination content information, the at least one originator terminal being capable of being registered as a log-in but being displayed on a recipient terminal in place of a designated number of the originating terminal The content providing server downloads the content information to the sender terminal or the receiver terminal through the content providing server and the wired / wireless communication network to which the sender content information is input, and transmits the sender content information of the sender to the sender terminal or the receiver terminal Wherein the content providing server registers additional information for controlling the originating content information received at the receiver terminal from the originator terminal and the additional information specifies free or paid for the originating content information Cost information, sender exposure time information designating an exposure time, field information specifying an advertisement field (item) to be exposed, area information specifying an area to be exposed to the recipient terminal, and information on the originating content information And the point information to be provided to the receiver by the sender or the content providing server.

The originating content information may include at least one of dynamic or static characters, images, and images, and the originating content information may be displayed together with the designated number of the originating terminal on the recipient terminal.

The app also includes sender registration information, wherein the sender registration information includes a list of the sender terminals registered in the content providing server, and after viewing the sender registration information through the receiver terminal, And the receiver terminal may check the additional information together with the sender registration information so that the application can determine whether or not to receive the originating content information.

It is preferable that the point information is applied only when the recipient terminal receives the originated content information made up for a fee.

According to the present invention, at least one or more pieces of stereoscopic originating content information in which a sender is associated with an advertisement are registered in the content providing server in different fields different from the conventional ones to provide corresponding originating content information to an app installed in the originator terminal, It is possible to selectively receive the outgoing content information only when the app is installed in the terminal and to receive only the outgoing content information of a desired field by the recipient so that the advertisement effect can be maximized without causing discomfort.

In addition, the content providing server and the recipient providing the app, as well as the advertiser who is the sender, can take different interests according to whether or not the originating content information is received differently from the conventional ones, thereby contributing to industrial development.

1 is a conceptual diagram illustrating an advertisement service system using origination content information according to the present invention;

Fig. 2 is a block diagram showing the configuration of Fig. 2; Fig.

3 is a block diagram illustrating additional information configuration of an advertisement service system using origination content information according to the present invention;

FIG. 4 is a diagram illustrating a usage state in which outgoing content information is displayed together with a designated number through an application installed in a receiver terminal for an advertisement service system utilizing originated content information according to the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, an advertisement service system (hereinafter briefly referred to as an 'advertisement service system') using origination content information according to the present invention will be described in detail with reference to the accompanying drawings. The advertisement service system 1 according to the present invention is described as using the app 310 (App) as a mediator between the sender terminal 100 and the receiver terminal 200, but this is merely one embodiment, Note that it can be used by using the Web as needed.

In addition, the contents providing server 300 according to the present invention uses a homepage that an advertiser (sender) such as an ordinary advertisement agency, a home shopping or a portal site, which is performed on-line, (Including program developers) that can cause

In addition, the caller terminal 100 and the recipient terminal 200 in the present invention mean a computer, a notebook, a smart phone, a tablet, or the like, which are connectable to each other by a wired / wireless communication network.

1 and 2, the advertisement service system 1 according to the present invention mainly includes a content providing server 300 and an app 310. [

More specifically, the content providing server 300 transmits the outgoing content information 110 registered by the calling terminal 100 (the terminal held by the advertiser) through the app 310, which will be described later, to the receiving terminal 200 A terminal).

For example, the content providing server 300 may allow the content providing server 300 to register with the content providing server 300 through the login process of the sender terminal 100, and at least one The originating content information 110 is registered and exposed to the recipient terminal 200.

Here, the outgoing content information 110 may include stereoscopic dynamic or static characters (including a sender's telephone number) or images (emoticons, characters, logos, etc.) of 2D or 3D, Quot; content information "

Accordingly, when the caller terminal 100 transmits a call to the recipient terminal 200 through the application 310, the recipient terminal 200 does not need to confirm who the caller is based only on the existing telephone number, The recipient can easily identify the recipient of the call request for the advertisement to decide what to receive.

Of course, the receiver terminal 200 can determine whether the caller terminal 100 is received through the app 310 through the additional information 120 or the sender registration information 313 exposed to the corresponding application 310 , And a detailed description thereof will be described in more detail below.

In addition, the registration of the outgoing content information 110 can be performed by using a plurality of different content information according to the advertisement information 120 or the additional information 120 including the category of the advertisement handled by the sender terminal 100, Or the like, to the content providing server 300 in a different manner.

For example, assuming that a company A that uses static content information using text or images as the originating content information 110 and a company B that uses dynamic content information using the image as the originating content information 110, A difference in capacity of the contents information stored in the contents providing server 300 occurs. In accordance with the difference in the storage capacity, a difference is paid to the company A and the company B to request a payment, (300) can also collectively benefit from the ad request.

As a matter of course, the content providing server 300 may set a predetermined amount of storage capacity used by the sender, and may use the content information storage cost for the sender so that the sender can pay according to the usage period.

The originating content information 110 exposed to the recipient terminal 200 through the application 310 is also exposed to the originating terminal 100 so that the recipient terminal 200 can receive the originating terminal information 100, the advertisement information can be transmitted more easily.

For example, when a recipient sends a telephone call to a representative telephone number, which is a designated number (originating number) of an advertisement company as a sender through a recipient terminal 200, outgoing content information 110 registered by the sender is displayed on the display of the originator terminal 100, To be used in place of the designated number.

The content providing server 300 further registers the additional information 120 for the outgoing content information 110 in the content providing server 300 at the time of registering the outgoing content information 110 in the originator terminal 100 And the additional information 120 may include at least one of cost information 121, caller exposure time information 123, field information 125, local information 127, and point information 129 (See FIG. 3).

Here, the cost information 121 is information on whether the paid contents information 110 exposed on the recipient terminal 200 is paid or free, and the cost information 121 is transmitted to the recipient terminal 200 Together with the outgoing content information 110, so that the receiver 310 can determine whether the receiver 310 has received the request or not.

The sender's exposure time information 123 indicates information that the caller can designate the exposure time of the transmitted content information 110 exposed on the recipient terminal 200.

The sender's exposure time information 123 is set in units of several minutes from a few seconds to a few seconds according to the format of the sending content information 110. The exposed time information 123 indicates the time of the exposed content information 110 The sender pays the advertisement cost to the contents providing server 300 according to the time, and the fee paid by the caller is paid by the point information 129, which will be described later, to the receiver who confirmed the paid outgoing contents information 110, Of course, a company that manages the content providing server 300 can also take advantage of the respective benefits.

In addition, the sender's exposure time information 123 calculates the outgoing content information 110 provided for a fee and provides it to the content providing server 300 in units of one second, and provides the content providing server 300 with information Make it possible to charge advertising costs.

Also, the field information 125 refers to fields for the outgoing content information 110, that is, fields related to electronic products, clothes, and accessories.

In addition, the field information 125 may be exposed on the recipient terminal 200 together with the outbound content information 110. Preferably, however, the recipient can select whether or not to receive the content only after confirming the receipt only through the app 310 .

The area information 127 can be set by the calling terminal 100 to restrict the area where the calling content information 110 can be exposed and only when the calling content information 110 is displayed only to the receiving terminal 200 belonging to the set area And the like.

This is information that an advertiser wants to set and use a target of the consumer layer according to an item to be advertised. For example, when the advertisement item handled by the sender includes the field information 125 related to the clothing, The sender content information 110 is exposed only to a region where young women / men are concentrated, and a recipient who receives the sender content information 110 confirms the sender content information 110, (Such as Seoul, Gyeonggi-do, and Incheon metropolitan cities).

Thus, it is possible to maximize the advertising effect even with a small advertising expenditure.

The point information 129 is paid to the recipient terminal 200 that receives the outgoing content information 110 limited to a fee based on the above-described cost information and is paid out by a score or the like. The point information 129 is transmitted to the caller (Not shown) linked to the terminal 100 or the content providing server 300 and can be used as a discount coupon, a product (gift certificate), a cyber money, etc. according to the accumulated points.

The application 310 is provided from the content providing server 300 so that the app 310 can be downloaded to the sender terminal 100 and the receiver terminal 200 via the wired / wireless communication network.

For example, when the application 310 is to be installed in the caller terminal 100, the application 310 can be installed only to the caller registered in the content providing server 300, and the recipient terminal 200 can be installed and used without registering the member Thereby generating profit through the advertisement of the caller terminal 100, that is, the calling content information 110, and the consumer terminal 200 can access as many consumers as possible to pursue the consumption by the advertisement.

At this time, before the application 310 is downloaded and installed in the caller terminal 100 or the recipient terminal 200 in the content providing server 300, the application 310 transmits the caller- It is preferable to expose the selection information 311 for confirming whether the receiver terminal 200 belongs to the receiver terminal 200 dedicated to the consumer or to allow the sender and the receiver to be blocked and registered in the content provider server 300 according to the selection .

The app 310 may further include sender registration information 313 so that information about a plurality of registered sender terminals 100 can be confirmed at the receiver terminal 200 through the corresponding application 310.

Herein, the sender registration information 313 is displayed in a list on the application 310 and is displayed for browsing by the recipient terminal 200, so that the recipient terminal 200 selects whether to receive the sender terminal 100 So that only the originating content information 110 of the calling terminal 100 can be selectively received.

At this time, it is preferable that the recipient terminal 200 confirms the additional information 120 together with the sender registration information 313 so that the recipient can check and select the originating content information 110 in a desired field.

Further, the application 310 may further include receiver exposure time information 315. The receiver exposure time information 315 may include information on the reception of the outgoing content information 110 received by the receiver terminal 200 on the application 310 The reception time of the outgoing content information 110 can be set in full time from 00:00 to 24:00 on the basis of 24 hours in the time zone or the receiver can designate an arbitrary exposure time from 08:00 to 18:00.

In addition, the recipient uses the receiver's exposure time information 315 to determine the exposure time of the outgoing content information 110, which is transmitted free or for a fee, from a few seconds to a maximum time until the ringing tone is sounded, It can be limited to moisture.

At this time, in addition to the originating content information 110 transmitted to the recipient terminal 200, the app 310 transmits the designated number of the originator terminal 100 that transmits the originating content information 110, It is preferable that the designated number is continuously displayed on the recipient terminal 200 even if the exposure of the outgoing content information 110 is stopped by the recipient terminal 200 according to the recipient exposure time information 315 (See FIG. 4).

The advertisement service system 1 according to the present invention having the above-described configuration registers at least one stereoscopic originating content information 110 in which the sender is associated with the advertisement, to the content providing server 300, The originating content information 110 is provided to the app 310 installed in the originator terminal 100 and the recipient is also provided with the originating content information 110 only when the app 310 is installed in the recipient terminal 200 The recipient can receive only the sending content information 110 of the desired field, thereby maximizing the advertisement effect without causing discomfort.

In addition, the content providing server 300 providing the app 310 and the recipient can take different interests according to whether or not the originating content information 110 is received as well as the advertiser who is different from the conventional one, The effect can be obtained.

The specific embodiments of the present invention have been described above. It is to be understood, however, that the spirit and scope of the invention are not limited to these specific embodiments, but that various changes and modifications may be made without departing from the spirit of the invention, If you are a person, you will understand.

Therefore, it should be understood that the above-described embodiments are provided so that those skilled in the art can fully understand the scope of the present invention. Therefore, it should be understood that the embodiments are to be considered in all respects as illustrative and not restrictive, The invention is only defined by the scope of the claims.

Claims

A content providing server 300 (hereinafter, referred to as " 300 ") in which at least one sender terminal 100 is able to register as a login but receives the sending content information 110 displayed on the recipient terminal 200 instead of the designated number of the calling terminal 100 ); And

(100) or the recipient terminal (200) via a wired / wireless communication network and the originating content information (110) of the sender can be displayed on the originator terminal (100) or the recipient terminal And an app 310 provided by the content providing server 300,

The content providing server 300 registers additional information 120 for controlling the originating content information 110 received from the recipient terminal 200 from the originator terminal 100 and the supplementary information 120 includes Cost information 121 designating a free or charged fee for the outgoing content information 110, sender exposure time information 123 designating an exposure time, field information 125 designating an advertisement field (item) to be exposed, Area information 127 specifying an area to be exposed to the recipient terminal 200 and point information to be provided to the recipient by the sender or the content providing server 300 with respect to the originating content information 110 received by the recipient (129). &Lt; Desc / Clms Page number 24 >
The method according to claim 1,

The originating content information 110 includes at least one of dynamic or static characters, images, and images, and the originating content information 110 includes at least one of a designation number of the originating terminal 100, So that the advertisement contents information can be displayed on the advertisement contents server.
The method according to claim 1,

The app 310 further includes sender registration information 313,

The sender registration information 313 is a list of the senders' terminals 100 registered in the content providing server 300. The sender registration information 313 is read through the receiver terminal 200, It is possible to select whether or not to receive the outgoing content information 110,

The recipient terminal 200 checks the supplemental information 120 together with the sender registration information 313 to determine whether the sender content information 110 is received or not by the application 310 Advertisement service system using information of outbound contents.
The method according to claim 1,

The point information (129)

And only when the recipient terminal (200) receives the originated content information (110) made up of paid content.