KR101278274B1 - System and method for providing call advertisement service - Google Patents

Abstract

PURPOSE: An advertisement service system for supplying call advertisement and a method thereof are provided to expose callers to an advertisement before, during, and after a call when callers intensely concentrate on their calls, thereby increasing the effect of the advertisement and enhancing the concentration of smart device users. CONSTITUTION: If an advertiser terminal (30) is connected to a call advertisement service server (40), the call advertisement service server provides an advertisement template to the advertiser terminal (S10). The advertiser terminal requests the call advertisement server to make a call advertisement by inputting advertisement data (S12). After generating a call advertisement using the received advertisement data (S14), the call advertisement service server transmits the call advertisement to a receiver terminal (10) (S16). If the receiver terminal receives a call signal from a caller terminal (20) (S18), the receiver terminal indicates the call advertisement provided by the call advertisement service server (S20). The receiver terminal transmits advertisement exposure information to the call advertisement service server (S22). The call advertisement service server receives the call advertisement exposure information or various event signals (S24). The call advertisement service server issues a coupon or a ticket as a reward for watching an advertisement (S26). The call advertisement service server charges the advertiser terminal for advertising (S28). [Reference numerals] (10) Receiver terminal; (20) Caller terminal; (30) Advertiser terminal; (40) Call advertisement service server; (AA) Phone call; (S10) Offer advertisement template; (S12) Request advertisement; (S14) Produce advertisement; (S16) Offer advertisement; (S18) Calling; (S20) Display advertisement; (S22) Advertisement exposure information; (S24) Advertisement statistics; (S26) Issue coupon; (S28) Charge fee

Description

System and method for providing call advertisement service

The present invention relates to a system and method for providing a call advertisement service, and more particularly, when an advertisement is displayed on a screen of a terminal when a call is made to the terminal or when the terminal is in a call, the call is waiting for a waiting time, during a call, or after a call is completed. The present invention relates to a call advertisement service providing system and method for exposing self advertisement.

Most people are subscribed to the caller information service, so when a call is made to the mobile terminal, caller information is displayed on the screen of the mobile terminal so that the caller's telephone number or name can be confirmed.

In recent years, a lettering service in which simple phrases such as greetings or aphorisms are displayed on the called party's terminal is provided.

With the development of the Internet and communication technologies, the importance of advertising is increasing day by day. Many companies want to advertise their products and services through the Internet and telecommunications technology, and many unspecified people are looking for ways to increase their focus on the advertisements they see through the Internet and telecommunications.

The concentration of advertisements depends on when the advertisements are exposed, the current situation of those who have seen the advertisements, the rewards of those who have seen the advertisements, and the relationship between the advertisements and themselves.

With the spread of smartphones and tablet PCs, most people have smartphones or tablet PCs, and they spend a lot of time dealing with devices such as smartphones.

Therefore, the method of effectively displaying the advertisement to the unspecified number of people should be an advertisement method through a device such as a smartphone, and the advertisement should be exposed at some point and situation, and the attention of the smart device user should be focused on the advertisement content. It is necessary to develop a technology related to advertising services.

The present invention was devised in view of the above circumstances, and an object of the present invention is to provide a system and method for providing an advertisement service that can increase the concentration of advertisements of a smart device user.

Specifically, an object of the present invention is to provide a system and method for providing a call advertisement service that can increase an advertisement effect by exposing an advertisement to a caller at a time of a high concentration of a call, during a call, and after a call.

In addition, another object of the present invention is to provide a system and method for providing a call advertisement service that can increase the degree of interest in the caller's advertisement by exposing a mixture of the caller's or the other party's information and advertisement text.

In addition, another object of the present invention is to provide a call advertising service providing system and method that can reward the caller in return for the advertisement.

To this end, the call advertisement service server according to the present invention provides an advertisement template to the advertiser terminal and receives the advertisement data from the advertiser terminal to generate a call advertisement including an advertisement phrase associated with the caller information or receiver information, and An advertisement providing unit for providing a call advertisement to the receiver terminal, and a compensation processing unit for receiving the advertisement exposure information for the call advertisement displayed on the incoming screen, the call screen or the screen after the call termination from the receiver terminal to process the compensation for the receiver terminal It includes.

In addition, the terminal according to the present invention, the communication unit for receiving a call signal from the caller terminal, a display unit for displaying a call advertisement, and when a call signal is input from the communication unit outputs a call advertisement so that the call advertisement is displayed on the display unit at the same time call And a controller for outputting advertisement text related to caller information included in the signal.

In addition, the method for providing a call advertisement service according to the present invention comprises the steps of providing an advertisement template to the advertiser terminal, receiving the advertisement data from the advertiser terminal, using the received advertisement data call or call or termination And generating a call advertisement including advertisement text related to caller information or receiver information displayed at the time, and providing the generated call advertisement to a receiver terminal.

In addition, a method of executing a call advertisement service in a terminal according to the present invention comprises the steps of receiving a call signal from a caller terminal, displaying a call advertisement including an advertisement phrase related to caller information included in the call signal, and a call event. If is entered, and the call event input to the call advertising service server comprising the step of notifying.

As described above, the present invention has an effect that can increase the advertising effect by exposing the advertisement to the caller in the call waiting or talk time with high instantaneous concentration.

In addition, the present invention has an effect that can increase the interest in the caller's advertising by exposing the advertisement containing the phrases associated with the caller or the call counterpart.

In addition, the present invention has the effect that the caller can show more attention and concentration on the advertisement because the caller gives a certain compensation in return for seeing the advertisement in the call waiting time or call time.

For advertisers, it is possible to expose advertisements at the moment of high concentration of calls rather than to provide advertisements to an unspecified number of people, thereby increasing the cost-effectiveness.

1 is a schematic configuration diagram of a system for providing a call advertisement service according to an embodiment of the present invention.
Figure 2 is an internal configuration of a call advertising service server according to an embodiment of the present invention.
Figure 3 is an internal configuration of a terminal running a call advertising service according to an embodiment of the present invention.
4 is a signal flow diagram of a call advertisement service providing system according to an embodiment of the present invention.
5 is a diagram illustrating an example of a call advertisement service screen according to an embodiment of the present invention.
6 is a view showing another example of a call advertising service screen according to an embodiment of the present invention.
7 is a view showing another example of a call advertisement service screen according to an embodiment of the present invention.
8 is a view showing an example of setting a call screen of the call advertising service according to an embodiment of the present invention.
9 is a view showing a display method of the call advertisement according to an embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings. The configuration of the present invention and the operation and effect thereof will be clearly understood through the following detailed description.

Before describing the present invention in detail, the same components are denoted by the same reference symbols as possible even if they are displayed on different drawings. In the case where it is judged that the gist of the present invention may be blurred to a known configuration, do.

First, terms used in the specification of the present invention will be defined.

A call advertisement refers to an advertisement displayed on a terminal screen when a call is received, when a call is received and a call is in progress, when the call is ended and the call is terminated.

1 shows a schematic configuration of a system for providing a call advertisement service according to the present invention.

As shown in FIG. 1, the call advertisement service providing system includes a receiver terminal 10, a caller terminal 20, an advertiser terminal 30, a call advertisement service server 40, and the like.

The receiver terminal 10 is a terminal receiving a call from the caller terminal 20, that is, a terminal receiving a call from the caller terminal 20, and the caller terminal 20 is a terminal that makes a call to the receiver terminal 10. That is, it is a terminal for making a call to the receiver terminal 10.

It is obvious that the receiver terminal 10 and the sender terminal 20 are merely divided for convenience of description and can perform both an incoming and outgoing function. The receiver terminal 10 and the caller terminal 20 may be a smartphone, a tablet PC, or the like, and any type of device may be provided if the call function and the call advertisement application can be installed. Hereinafter, a description will be given with respect to the receiver terminal 10, which may be equally applied to the caller terminal 20.

The receiver terminal 10 displays an advertisement on the incoming screen when there is a call call from the caller terminal 20. The receiver terminal 10 is installed with a call advertisement application, and when a call signal is received, the call advertisement application operates to display an advertisement on the incoming screen. In an embodiment according to the present invention, the receiver terminal 10 may display an advertisement not only on an incoming call screen at the time of a call, but also on a call screen at the time of a call and a screen after the call, and may display different advertisements for each screen.

The advertiser terminal 30 may receive an advertisement template from the call advertisement service server 40 and request the production of an advertisement desired by the advertiser. The advertiser terminal 30 inputs advertisement data such as a photo, a video, an advertisement phrase, a display effect, etc. into the advertisement service server 40 according to the advertisement template.

The call advertisement service server 40 provides an advertisement template to the advertiser terminal 30 and receives advertisement data from the advertiser terminal 30 to produce a call advertisement desired by the advertiser. The call advertisement service server 40 may periodically transmit the produced call advertisement to the receiver terminal 10 or provide the call advertisement to the receiver terminal 10 when a call is made to the receiver terminal 10. In the case of providing a call advertisement when a call is made to the receiver terminal 10, the call advertisement service server 40 and the switching device of the mobile communication network may have a configuration in which they are interoperable.

The call advertisement service server 40 receives advertisement exposure information on the call advertisement from the receiver terminal 10, compensates the call advertisement for the receiver terminal 10, and charges an advertisement fee to the advertiser terminal 30. .

2 shows an internal configuration of the call advertising service server 40 according to the present invention.

As shown in FIG. 2, the call advertisement service server 40 may include an advertisement generator 402, an advertisement provider 404, a reward processor 406, an accounting unit 408, a statistics unit 410, and an advertisement database. 412, user database 414, and the like.

The advertisement generator 402 provides the advertisement template to the advertiser terminal 30 and receives the advertisement data from the advertiser terminal 30 to generate a call advertisement. The advertiser terminal 30 may upload an advertisement picture or a video by using an advertisement template, input an advertisement phrase, or set an advertisement effect. In particular, the advertisement generator 402 according to an embodiment of the present invention provides an advertisement template having an advertisement phrase setting function so that caller or called party information may be included in the advertisement phrase.

The advertisement provider 404 transmits the call advertisement generated by the advertisement generator 402 to the receiver terminal 10. The advertisement provider 404 may provide the call advertisement to the receiver terminal 10 at regular intervals, or may provide the call advertisement when the receiver terminal 10 is called. In the case of providing the call advertisement every predetermined period, the call advertisement is pre-stored in the receiver terminal 10, and in the case of providing the call advertisement in the call, the receiver terminal 10 receives the call advertisement in real time. .

The compensation processing unit 406 receives the advertisement exposure information such as the number of times of advertisement exposure or exposure time from the receiver terminal 10 and processes the compensation for the receiver terminal 10. That is, the compensation processing unit 406 may issue a coupon or a ticket or accumulate an electronic coin to the receiver terminal 10 based on the number of times of advertisement exposure or exposure time. In addition, the compensation processing unit 406 receives a call event or call termination event signal from the receiver terminal 10 or a specific event signal during a call advertisement immediately issues a coupon or a ticket to the receiver terminal 10 or earns an electronic coin or the like. I have to.

The charging unit 408 charges the advertisement fee to the advertiser terminal 30 based on the advertisement exposure information such as the number of advertisement exposures or the exposure time received from the receiver terminal 10. The billing unit 408 may include various payment methods, and provides a payment method to the advertiser terminal 30 to request payment for an advertisement fee.

The statistics unit 410 uses the exposure information and user information such as the number of times of advertisement exposure or the exposure time received from the receiver terminal 10 to determine the number of times of exposure or exposure time such as time, age, category, region, etc. of the call advertisement. Calculate and statistics. The statistical data generated by the statistics unit 410 may be used for calculating an advertisement fee or an advertisement compensation policy.

The advertisement database 412 stores the call advertisement generated by the advertisement generator 402, and the user database 414 includes information on the user or the advertiser who installed the call advertisement application, call advertisement statistics data, billing or compensation processing information. And so on.

Figure 3 shows the internal configuration of a terminal running a call advertising service according to the present invention. The internal configuration diagram of the terminal shown in FIG. 3 is common to the receiver terminal 10 and the sender terminal 20.

The receiver terminal 10 includes a display unit 102, an input unit 104, a memory 106, a communication unit 108, a control unit 110, and the like.

The display unit 102 may be configured as a display panel such as an LCD or an LED, and the input unit 104 may be configured as a keypad or a button. However, when the display unit 102 is a touch screen such as a smartphone or a tablet PC, the display unit may be configured. 102 and the input unit 104 may be integrally configured. The display unit 102 according to the present invention displays a call advertisement on an incoming call screen, a call screen, and a call ended screen.

The memory 106 is a part for storing various software and data, and the memory 106 according to the present invention stores a call advertisement application and a call advertisement.

The communication unit 108 receives a call signal from the caller terminal 20 and receives a call advertisement from the call advertisement service server 40. In addition, the communication unit 110 may receive a coupon, a ticket, an electronic coin, or the like from the call advertisement service server 40. In addition, the communication unit 108 transmits an event signal or advertisement exposure information related to a call, call termination, advertisement viewing, etc. to the call advertisement service server 40. The communication unit 110 may be configured with various communication modules such as 3G, 4G, LTE, Wibro, WiMax, Wi-Fi.

The controller 110 is a part for controlling the overall operation of the terminal. The controller 110 according to the present invention executes a call advertisement service by executing a call advertisement application stored in the memory 106.

The control unit 110 according to the present invention causes a call advertisement to be displayed on the display unit 102 when a call is received, that is, when a call signal is input from the communication unit 108. The controller 110 extracts the call advertisement stored in the memory 106 or receives the call advertisement from the communication unit 108 in real time when the call is extracted and outputs the call advertisement to the display unit 102.

In addition, the controller 110 may generate an advertisement phrase related to the caller information included in the call signal or the receiver information stored in the receiver terminal 10 so that the phrase is included in the call advertisement. The controller 110 outputs a first advertisement when a call signal is input, outputs a second advertisement when a call event is input and becomes a busy state, and outputs a third advertisement when a call end event is input and becomes a call termination state. can do. The first to third advertisements may be advertisements within the same category or different versions of advertisements having the same product or service.

In addition, the controller 110 transmits a call input event or a specific event during a call advertisement to the call advertisement service server 40 through the communication unit 102, or provides advertisement exposure information such as the number of times of exposure or exposure time of the call advertisement. The check may be transmitted to the call advertisement service server 40 through the communication unit 102. In this case, the controller 110 may also transmit identifier information of the displayed call advertisement. The identifier information of the call advertisement includes a unique ID for identifying the advertisement and category information of the advertisement, and is added to the call advertisement when generating the call advertisement.

In addition, the controller 110 provides a call screen setting menu for allowing a user to set a number of call advertisements or a call advertisement reception time zone, select a category of a call advertisement, or select a display method of a call advertisement.

In addition, the controller 110 may transmit various event signals or advertisement exposure information, and receive and store a coupon, a ticket, or an electronic coin in the memory 106 in response thereto.

Figure 4 shows the signal flow between each component in the call advertising service providing system according to an embodiment of the present invention.

Referring to FIG. 4, an operation process of a call advertisement service providing system may be largely divided into a call advertisement generation process on a server side and a call advertisement display process on a terminal side.

First, referring to the call advertisement generation process, when the advertiser terminal 30 accesses the call advertisement service server 40, the call advertisement service server 40 provides an advertisement template to the advertiser terminal 30 (S10). The advertiser terminal 30 requests the call advertisement service server 40 to make a call advertisement through an advertisement data input operation such as uploading an advertisement picture or video to be inserted into an advertisement template, inputting an advertisement phrase, or setting an advertisement effect. (S12).

The call advertisement service server 40 generates a call advertisement using the received advertisement data (S14), and then transmits the generated call advertisement to the receiver terminal 10 (S16). In FIG. 4, the call advertisement service server 40 provides a call advertisement to the receiver terminal 10 before the call, but may also provide a call advertisement when the call is made.

Next, referring to the call advertisement display process, when the receiver terminal 10 receives a call signal from the caller terminal 20 (S18), the receiver terminal 10 receives the call advertisement provided from the call advertisement service server 40. It is displayed (S20). The receiver terminal 10 displays the first advertisement on the incoming call screen that receives the call signal, displays the second advertisement on the call screen when the call is made, and displays the third advertisement on the screen after the call ends when the call is terminated. Can be.

The receiver terminal 10 calculates the number of exposures or exposure time of the call advertisement and transmits the advertisement exposure information to the call advertisement service server 40 (S22). In addition, the receiver terminal 10 transmits a call input event signal to the call advertisement service server 40 when it is in a call state, or transmits an event signal related to a call advertisement to the call advertisement service server 40 during or after a call. Can be.

The call advertisement service server 40 receives call advertisement exposure information or various event signals and generates statistical data on the number of exposures or exposure times of the call advertisement based on the call advertisement exposure information or various event signals (S24). The statistical data may be used to charge the advertiser terminal 30 or to compensate the receiver terminal 10.

The call advertisement service server 40 issues a coupon or a ticket to the receiver terminal 10 as a compensation process for viewing the advertisement based on the advertisement exposure information or the statistical data (S26). In addition, the call advertisement service server 40 performs a charging process of adding an advertisement fee to the advertiser terminal 30 (S28).

5 to 7 show examples of a call advertisement service screen according to an embodiment of the present invention.

Referring to FIG. 5, (a) shows a call advertisement displayed on a screen before a call. In (a), reference numeral 1 denotes a main part of the call advertisement, reference numeral 2 denotes an advertisement phrase added to the call advertisement, and reference numeral 3 denotes a reward for viewing the advertisement.

If you look at the ad text, "Lee Jong-wook has a call. How about a drink today" is displayed, 'Lee Jong-wook' is the name of the caller, you can see that the ad text is related to the caller information.

The user may be more interested in the advertisement than the general advertisement by viewing the advertisement text related to the caller information together with the main part of the call screen. If the user presses the call button after viewing the call advertisement, the screen during the call as shown in (b) is displayed. (b) If you look at the screen is a different version of the same product advertisement, you can see that there is a coupon payment in return for the advertisement after the call.

When the user finishes the call and presses the end button, the screen after the call as shown in (c) is displayed. (c) The screen is an advertisement indicating an event event for the same product. The user can touch the 'Details' to check the event content.

In the call advertisement screen of FIG. 5, the user is exposed to different versions of advertisements for the same product through the pre-call, in-call and post-call screens, and earns an electronic coin and receives a coupon in return for viewing the advertisement.

6 shows an example for a movie advertisement. (a) is a screen before the call, it can be seen that the movie poster occupies the main part and the advertisement text related to the caller information is displayed. (b) shows a review of the movie on the screen during a call, and (c) shows an event content such as a movie premiere on the post-call screen.

Referring to FIG. 7, it can be seen that advertisements related to caller information are included in advertisements as call advertisements related to movies as shown in FIG.

8 illustrates an example of setting a call screen of a call advertisement service according to an embodiment of the present invention.

Referring to FIG. 8, a user may set whether to receive a call advertisement and a reception time zone. For example, the user may select NO CALL when the user does not want to see the call advertisement, and may set the number of call advertisement reception when the user wants to receive the call advertisement. In addition, if the user selects a desired time zone, that is, morning, afternoon or evening, the call advertisement can be received during the corresponding time zone.

In addition, the user may select a call advertisement category to selectively receive only advertisements of a desired category. For example, if a user wants to receive a culture-related call advertisement such as a movie or music, the culture may be set ON among the categories and the other categories may be OFF.

As described above, the call screen setting menu, as shown in FIG. 8, is not only shown in FIG. 8 but also in a setting of a reception time zone or a call advertisement category.

9 illustrates a display method of a call advertisement according to an embodiment of the present invention.

9, reference numeral 4 denotes an outgoing call display area, reference numeral 5 denotes a call advertisement area, and reference numeral 6 denotes a call button display area.

In (a), the call advertising area occupies most of the entire screen. In the display method of (a), the call advertisement occupies most of the screen, so that a clean image can be expressed and give a strong impression to the user.

Referring to (b), the call advertisement area occupies only about half of the screen, and the display mode of the outgoing call display area and the call button display area is increased from (a). The display method of (b) may provide a stable feeling to the user by exposing a call advertisement in a limited area while maintaining a conventional answer screen. In addition, although the call button display area is reduced to reduce the call advertisement area, it is possible to provide a display environment where the call advertisement can be more focused.

Referring to (c), the call advertising area is a display method that is smaller than that of (b). The call advertisement area is exposed while almost eliminating the inconvenience of the sudden screen change by almost maintaining the conventional call answering screen. Also in (c), it can be seen that the call button display area is transparent.

Meanwhile, the method for executing a call advertisement service in the terminal described above may be implemented as a software program and recorded in a computer-readable predetermined recording medium.

For example, the recording medium may be a hard disk, a flash memory, a RAM, a ROM, or the like embedded in each reproduction apparatus, or an external optical disk such as a CD-R or a CD-RW, a compact flash card, a smart media, have.

In this case, the program recorded on the computer-readable recording medium includes the steps of: receiving a call signal from the caller terminal, displaying a call advertisement including advertisement text related to the caller information included in the call signal; When an event is input, the method of executing a call advertisement service in a terminal may be implemented, the method comprising notifying a call advertisement service server to the call advertisement service server.

Functional operations and implementations described in the specification of the present invention may be implemented in digital electronic circuitry, computer software, firmware or hardware, or a combination of one or more of them. Implementations described in the specification of the present invention are one or more modules relating to computer program instructions encoded on a program storage medium of tangible type for controlling or by the operation of one or more computer program products, ie data processing apparatuses. It can be implemented as.

While the drawings of the present invention describe an operational process, it should not be understood that such operations must be performed in the specific order shown or that all illustrated operations must be performed in order to obtain desirable results. In certain cases, multitasking and parallel processing may be advantageous.

In addition, specific embodiments have been described in the specification of the present invention. Embodiments are within the scope of the following claims. For example, the actions recited in the claims can be performed in a different order while still achieving desirable results.

The foregoing description is merely illustrative of the present invention, and various modifications may be made by those skilled in the art without departing from the spirit of the present invention.

Accordingly, the embodiments disclosed in the specification of the present invention are not intended to limit the present invention. The scope of the present invention should be construed according to the following claims, and all the techniques within the scope of equivalents should be construed as being included in the scope of the present invention.

10: receiver terminal 20: caller terminal
30: advertiser terminal 40: call advertising service server
102: display unit 104: input unit
106: memory 108: communication unit
110: control unit 402: advertisement generating unit
404: advertisement providing unit 406: compensation processing unit
408: billing department 412: advertising DB
414: user DB

Claims (22)

An advertisement generator for providing an advertisement template to the advertiser terminal and generating a call advertisement including advertisement text related to caller information or receiver information by receiving advertisement data from the advertiser terminal;
An advertisement provider for providing a call advertisement to a receiver terminal;
And a compensation processing unit for receiving the advertisement exposure information on the call advertisement displayed on the incoming screen, the call screen, or the screen after the call termination from the receiver terminal to process the reward for the receiver terminal. The method of claim 1,
And a charging unit for charging an advertisement fee to the advertiser terminal according to the advertisement exposure information. The method of claim 1,
And a statistics unit for calculating the number of exposures and the exposure time of the call advertisement according to the advertisement exposure information. delete The method of claim 1,
The compensation processing unit is a call advertisement service server, characterized in that to issue a coupon or a ticket or earn an electronic coin to the receiver terminal based on the number of times of exposure or exposure of the advertisement. The method of claim 1,
And a call advertisement service server providing a call advertisement to a mobile communication network when a call is made from a caller terminal to the receiver terminal. The method of claim 1,
And the advertisement providing unit transmits a call advertisement to the receiver terminal at predetermined intervals. Communication unit for receiving a call signal from the caller terminal,
A display unit for displaying call advertisements,
And a controller for outputting a call advertisement so that a call advertisement is displayed on the display unit when a call signal is input from the communication unit and outputting an advertisement phrase related to caller information included in the call signal. 9. The method of claim 8,
The controller outputs a first advertisement when the call signal is input, outputs a second advertisement when a call event is input, and outputs a third advertisement when a call termination event is input. 9. The method of claim 8,
The control unit, when a call event is input, the terminal, characterized in that for transmitting the call event input to the call advertising service server through the communication unit. 9. The method of claim 8,
And the control unit transmits identifier information of the call advertisement displayed on the display unit to the call advertisement service server. 9. The method of claim 8,
The control unit may output a call screen setting menu for setting a number of call advertisements or a call advertisement receiving time zone, selecting a call advertisement category, or changing a display method of a call advertisement. 9. The method of claim 8,
The control unit receives a coupon, a ticket or an electronic coin according to the advertisement exposure information from the call advertisement service server and stores in the memory. Providing an ad template to the advertiser device;
Receiving advertisement data from the advertiser terminal;
Generating a call advertisement including advertisement texts related to caller information or receiver information displayed during a call, a call, or a call termination using the received advertisement data;
And providing the generated call advertisement to a receiver terminal. 15. The method of claim 14,
Receiving advertisement exposure information on an advertisement displayed on a screen when a call, a call, or a call is ended from the receiver terminal;
And processing the compensation for the receiver terminal based on the received advertisement exposure information. 16. The method of claim 15,
The processing of the reward may include issuing a coupon or a ticket or earning an electronic coin to the receiver terminal based on the number of call advertisement exposures or exposure time. Receiving a call signal from a caller terminal;
Displaying a call advertisement including advertisement text related to caller information included in the call signal;
And notifying the call advertisement service server of the call event input when the call event is input. 18. The method of claim 17,
And transmitting a call advertisement exposure number or exposure time to the call advertisement service server. 18. The method of claim 17,
And displaying a different advertisement from the displayed advertisement when the call event is input when the call event is input. 18. The method of claim 17,
And providing a call screen setting menu for setting a number of call advertisements or a call advertisement receiving time zone, selecting a call advertisement category, or changing a display method of call advertisements. 18. The method of claim 17,
And displaying a different advertisement from the displayed advertisement or the busy advertisement for a predetermined time when the call termination event is input. A computer-readable recording medium storing a program for executing the method according to any one of claims 17 to 21.

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