KR20120114202A - Smart dialer screen of the device, and connect the call on the screen how to advertise - Google Patents

Abstract

PURPOSE: An advertising method in a dialer screen and a call connection screen of a smart device is provided to expose an advertisement during time when a consumer tries to make a call, thereby delivering advertisement effect to the consumer. CONSTITUTION: An advertiser manufactures an dialer application with a manufacturer(100). A registered dialer application is distributed by registering the dialer application in a registration server for each operation system(200). The registration server utilizes a dedicated application store of a communication company(300). An advertising method possibly limits a user such as gift card distribution, short message service mailing, etc and non possibly limits the user such as an online/offline advertisement, etc(400). [Reference numerals] (100) Application manufacturing; (200) Application distribution; (300) Android affiliation : play store, iphone affiliation : appstore, each communication company market(olleh market, T store, OZ store); (400) SMS mail, an advertisement, a gift card, and etc; (AA) Manufacturer; (BB) Advertiser; (CC) User; (DD) Application use; (EE) Application promotion; (FF) Installation; (GG) Deletion; (HH) Access; (II) Calling

Description

Smart dialer screen of the device, and connect the call on the screen How to Advertise}

The present invention relates to a screen for pressing a phone number button, that is, a method of advertising on a dialer, and a method of advertising on a screen connected to a counterpart through the dialer in order to make a phone call with a smart device such as a smartphone.

Advertisement expressed in the present invention is not always seen by the user, but must be viewed in order to connect the phone, the advertiser can maximize the advertising effect, the user can use the dial in exchange for free calls or any compensation through the dial It allows you to take financial advantage.

Typically, the smart device means a wireless terminal represented by a smart phone. This device refers to a multimedia device with the role of a mobile phone performing communication functions and a small computer with wireless internet and computing functions.

More than 30 million smartphones have been opened recently, and the proportion of bis-mart phones is expected to decrease significantly. Moreover, smartphones will be used more and more by acting as a PC in various areas beyond simple communication functions.

With the spread of smartphones and the generalization of application development tools that can be used on smartphones, an environment has been created in which many people can easily develop applications according to their own personalities. In particular, the Java-based open source program Eclipse (ECLIPSE), which enables the development of smart device applications for the Android operating system, and the Xcode for iOS used in the iPhone series, and the design of dial screens and advertisement screens. A variety of graphic production tools for the development is constantly developing, and a lot of people who jump in development due to a lot of information from various educational institutions and online. In other words, an easy application development environment has been created by the generalization of tools and learning methods for developing applications that can be utilized in smart devices and devices. For example, one-person media such as personal homepages and blogs were considered very difficult in the early days of the web and were regarded as a technology that only a few people used, but with the development of web authoring tools and educational materials, anyone can easily create them.

Consumers can use the default dial screen provided by the manufacturer when downloading a smartphone or download and use a dial application with a different design or function. In the former case, the consumer can only use the dial within the existing framework, such as others, in a compelling design area provided by the manufacturer, while in the latter case it may give the user aesthetic satisfaction and technical benefits, but economic and financial benefits. Cannot be received. Therefore, in addition to the application provided by the manufacturer, some users make and supply an application with some design changes. However, these applications do not provide great appeal to consumers because they focus only on design changes and stick to only basic dial functions.

The ad market of smartphones is rapidly increasing with 30 million smartphones, but it is difficult to find a clear advertising revenue model. This is because the banner shown on the small screen has less visual effect due to the text that is too small compared to the advertisement shown on the existing monitor, and when the banner is touched, the linking method to the web page loads depending on the environment of the wireless Internet. Slow, smartphones are becoming an attractive tool for advertisers. Video ads are also delayed depending on the 3G or wifi environment, and because they consume customers' data charges, they often charge customers with unwanted data costs, which can lead to complaints. Moreover, the method of measuring the use effect is also a simple number of downloads, which makes it difficult for the advertiser to measure the effect.

To this end, in the present invention, an advertisement is placed on a dial screen to be viewed in order to make a call on a smartphone, and an advertisement is exposed to a consumer connecting the phone through the dial, and the economic benefit is paid in return for the advertisement. . Dials can be easily exposed when making a phone call, and by providing advertisers with the appropriate advertising costs to consumers, those who provide such advertisements can benefit economically, and advertisers can use smartphones as advertising media. Can be aimed at. The market is well established because the government and companies are making efforts to reduce the telecommunications rate in Korea.

One embodiment of the present invention for achieving the above object, when a consumer who installed an application provided by a particular advertiser to press the other party's number (example number: 010-2345-6789) and call button to make a free call , Each time you press the number button, the advertisement, logo, brand, etc. appear on the back of the button, and when you connect a call, the advertisement is displayed on the connection screen.

In the use step of the present invention, a user recognizes and installs an application, dials to make a call in the installed application, exposes an advertisement in the dialing process, and exposes the advertisement after connecting or ending a call. And the step of the event for the advertiser targeting the customer to dial, and has a separate button in the dial screen, characterized in that the advertiser can move to the web page to be delivered through the button.

The present invention can be expected the following effects.

First, each time you make a call to an installed application, it takes about 3 to 8 seconds for the call to connect, including the time you press the dial and the time you are connected to the other party. It is excellent in stamping effect.

Second, when the dial is pressed, when not pressed, etc., various operations can be implemented with a single button, so that the advertiser can develop a novel event. For example, if the representative number of the advertiser company is "1234-5678", write a different letter on the back of the number and press the corresponding 8 buttons sequentially, and make the event appear as "I love you newspaper". You can proceed.

Third, the event of the button is different when the short press and the long press are possible, so the characteristic event is possible. For example, if you press 1 shortly, the number 1 is printed, but if you press 1 long, the customer center of the advertiser can be photographed. By using the events of these buttons, it is possible to provide shortcuts that connect customers and advertisers, ad exposure, etc., thereby providing convenience and fun to consumers.

Fourth, if you put a separate button, if you press the button, the advertiser can be configured to connect to the web page you want to show. For example, if the bank has made a button called "report voice phishing", if the user comes to the case when it comes to the case, even if there is no additional data can be configured to acquire the information directly within the application, and report.

Fifth, as the number of actions such as the icon touch, the number touch on the dial screen, the counterpart connection screen, the call termination screen, and the like, the advertisement is exposed as many times as possible. After all, assuming that an ad is exposed five times for about 10 seconds each time a consumer makes a phone call, the number of times can be measured accurately. This accurate measurement method can be used to count the number of phone calls of consumers, which can deliver more accurate advertising execution effect to advertisers.

1 is a block diagram of an application according to the present invention.
2A is a dial screen in use in the present invention.
2B is a screen when a specific button is pressed on the dial screen in use in the present invention.
Figure 2C is a screen showing a button back to the dial screen being used in the present invention.
Figure 3A is a text advertisement screen that comes out when a telephone connection to the dial screen in use in the present invention.
3B is an image advertisement screen when dial connection is used in the present invention.
4 is an event screen when the buttons of the dialer are pressed in a specific order.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

First, in the configuration diagram of FIG. 1, the advertiser creates a dialer application in consultation with the manufacturer 100, and registers and distributes the application to a registration server for each OS (200). The registration server can usually use a dedicated app store (T store, Olleh market, OZ store) of the telecommunication company, and depending on the OS, the Android-based Play Store and the iPhone-based App Store can be used (300). In this case, the promotion method may limit the user such as distribution of gift certificates, SMS transmission, or the like, or may not limit the user such as online or offline advertising (400). The user introduced through the promotion is available after installing the application, and if the use has expired, the application may be deleted (500). The installed user can use the phone through the application, in which case the toll free phone provided by the convenience of the consumer can be applied to the line network of the main telecommunications company, a separate telecommunications carrier. However, it usually uses a system that connects to the other party through the toll free number 080 access number of the telecommunication company. In this case, since the user is connected through the 080 number, the access fee is not charged. When the user is connected to the other party, only the user who is authorized to obtain the fee is connected, so that the user is not charged. In this case, if the balance or the usage rights remain, the call can be repeated (600).

To enable the system of FIG. 1, the dial screen of FIG. 2 is required. The consumer can make a call only by pressing a number and a call button of 9 to 10 digits of the other party's number. In this case, the consumer can see the screen as shown in FIG. 2A. In this case, the button on the back is shown assuming that the other party number 3, 5, 7, 9 is pressed. This appearance can be configured in the same manner as in Figure 2b. This can be done in many ways, just like a single mouse click, double click, drag and drop on the web.

As shown in Fig. 3, when the phone is connected, the designated advertisement screen is exposed. In general, the dialing method is to press all 10 digits, to use in the recent call list, and to find out the number stored in the mobile phone. Each event is composed of individual files, so they expose different phrases or images. You can.

Figure 4 shows an example of the part proceeding with the event based on the image when the dial button is pressed. Since it can be known only by installing the application, it is possible to induce the installation of the application, and can provide an advertiser's message in a differentiated manner according to the order of the buttons.

5 is a screen in which a shortcut key is set so that when the numeric keypad is pressed for a long time, the corresponding number and its information are exposed on the screen and directly connected to the call button. In this figure, the long press number 8 is the screen of the National Police Agency financial fraud report number (02-3939-112) is exposed.

Claims (7)

In installing the application on the smart device and using the call function
As part of the method of exposing the advertisement presented by the advertiser to the dialer, when the dial button is pressed, the advertisement on the back side is displayed. The method of claim 1,
How to deliver your ads in image, text, video, and animated form The method according to claim 1 and 2,
How to change the size and location of the ad In installing the application on the smart device and using the call function
How to expose your ad to screens that call through The method of claim 4,
How to deliver your ads in image, text, video, and animated form The method of claim 4 and 5
How to change the size and location of the ad How to install the application on the smart device and use the call function to give a shortcut function to each number dial, how to change the contents displayed when pressed shortly and the contents displayed when pressed long

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