KR20150038764A - Method of free text and voice chatting using a sponsorship character-con advertisement at multi-platform - Google Patents

Abstract

The present invention relates to a system for free texting and voice chatting service using a sponsorship character-con advertisement on a converged multi-platform of chatting and advertisement and a method thereof. The method comprises: a first step where advertisement pages (wallpapers and character-cons) are stored on a service server; a second step where a user accesses the advertisement pages of the service server via the Internet and a list of stored wallpapers and character cons are displayed; a third step where the user selects the wallpapers and character-cons from the list and installs the selected items; a fourth step where the selected wallpapers and character-cons are applied to the platform and a free texting and voice chatting service is launched; a fifth step where the user selects from among the messenger′s character-con lists while using the chatting service and the selected character-con is sent to the other user with the characters entered, and when the other user touches the received character-con, a new character-con and the characters entered are transmitted either simultaneously or successively; a sixth step where the user selects the character-con received with the entered characters that are displayed on the messenger window and a new expression of the character-con is generated or a new advertisement page (including the chatting window) is provided; and a seventh step where advertisement fees are charged from the advertiser according to the user′s installation, use of chatting windows and character-cons on the multi-platform.

Description

A system and method for free text chat service using character cone advertisement in multi platform. {Method of free text and voice chatting using a sponsorship character-con advertisement at multi-platform}

The present invention maximizes the advertisement effect by applying the sponsor advertisement information in the form of a package including the background screen and the character cone as one unit in a text or voice chatting, and charges the advertisement cost due to advertisement exposure, transmission, Chatting and advertising services with a new concept of revenue structure that can guarantee chatting and return a predetermined amount of advertising expenses to the user, thereby reducing the communication fee of the user, various benefits, and the income of the service provider The present invention relates to a system and method for free text chat service using a character cone advertisement in a multi-platform convergence platform.

With the development of smartphones, various applications that provide free messaging services have been developed and serviced.

As a result, many people download and install a free messaging service application, register their friends, and use free text chatting and voice chatting without any communication fees.

These applications are absolutely free, and even those who use data use extremely small amounts of data, so those who use a data plan are free to use it at all.

On the other hand, the messaging applications are different from the characters, and the messages can be exchanged when the applications are installed in the smartphone.

Smartphone penetration and user awareness are important to using more people and free messaging apps.

The number of smartphone subscribers in Korea is over 30 million. This means that about 60% of the population and 120% of the economically active population (25 million) are using smartphones.

On the other hand, a number of companies are developing free messaging apps and providing free services to attract more members.

However, as the number of members and the number of message transmissions increase, the cost of maintaining the company can not be saved, and there is no alternative to clear profit structure. In addition, with the emergence of a new concept of communication-based online advertising convergence platform suitable for smartphones, all users of IM worldwide are waiting for users to receive free basic and profitable services.

SUMMARY OF THE INVENTION Accordingly, it is an object of the present invention to solve the above-mentioned problems, and it is an object of the present invention to provide an advertisement service system, in which a sponsor advertisement information in a text or voice chatting is applied to a messaging service, To maximize the effectiveness of the advertisement, and to develop the animated advertisements that substitute the billing and text for the advertisement expenses according to the advertisement exposure to the advertiser character cone. When the user touches the received character cone developed in the unilateral notification, The user can be provided with a variety of fun components, and at the same time, the user can be provided with a new messaging service more freely, thereby enabling free text and voice chatting. The advertiser is immediately notified of user participation, By returning the revenue to the user, A free text chat service system using a character cone advertisement on a multiplatform platform, which is a convergence of chat and advertisement services having a revenue structure that can reduce the communication fee of the user and guarantee the income of the service provider at the same time, And to provide such a method.

According to an aspect of the present invention, there is provided a method for displaying an advertisement, the method comprising: a first step of storing an advertisement page (background screen and character cone)

A second step of displaying a stored background screen and a character cone list when a user accesses an advertisement page of the service server via the Internet;

A third step of the user selecting and installing the output background screen and the character cone list;

A fourth step in which the user executes the free text and voice chat service by applying the selected background screen and character cone list to the platform; And

The user is transmitted together with the input character by a selection command of any one of the character cones of the messenger at the time of the chat, and when the opponent receiver touches the received character cone, Step 5;

A sixth step of displaying a new character cone or providing a new advertisement page (including a chat dialogue box) when the user looks at and selects the character cone of the messenger window received with the input character;

And a seventh step of charging an advertisement fee to the advertiser in accordance with participation of a user in the multiplatform installation, a dialog window, and a character cone. [7] The method of claim 7, System and method thereof.

The method may further include the step of providing the user of the chat service with a predetermined amount of the advertisement fee charged to the advertiser.

It is an object of the present invention to provide, in the eighth step, a predetermined amount of money to the user in the form of cash, points or cyber money.

It is also an object of the present invention that cash, points and cyber money provided to the user can be used for any one of free telephone dialing, free text sending, traffic card charging, and free internet shopping.

The object of the present invention is also achieved in that the multiplatform is provided in a form in which the sponsor advertisement data is applied to a static or dynamic background and free or paid emoticons in text chatting and voice chatting.

The object of the present invention is also achieved in that the multiplatform comprises a main background window of a selected sponsor advertisement and a sub window according to a left or right slide movement and sub information of a sponsor advertisement is displayed together with an emoticon .

It is also an object of the present invention that the main background window includes any one of a live background, an entire product placement background, a product part placement background, a product bottom fixed background, a stationery background, and a cartoon character background.

It is another object of the present invention to provide a system and a method for providing a service to an advertiser.

In addition, the present invention is characterized in that the advertisement participation is any one of an event participation, a membership subscription, a quiz participation, a research participation, an advertisement viewing and a friend recommendation.

It is another object of the present invention to provide a method of charging an advertiser for an advertisement cost (Cost Per Sale) due to a purchase when a user carries out a product purchase according to the advertisement displayed in the sub information.

The object of the present invention is also achieved in that the purchase generation is any one of a purchase of goods, a reservation or advance purchase, and a service product contract.

It is also an object of the present invention to provide a method and apparatus for measuring the cost per unit cost (CPM) or cost per thousand impression (CPM) according to a link list exposure, a click through ratio (CTR) At least one of Cost Per Click (CPC), Cost Per Action (CPA), and Cost Per Sale (CPS) depending on the occurrence of an advertisement when participating in an advertisement are applied.

It is also an object of the present invention to provide a method and apparatus for controlling an advertisement cost in a seventh step, wherein CPT (Cost Per Transfer) occurs when a character is transmitted.

According to the free text chatting service system and method of using the character cone advertisement in the chat and advertisement convergence platform of the present invention, sponsor advertisement information in a text or voice chatting is applied to a character cone in a package form together with a message chat window, It maximizes the effect of advertising without being naturally advertised. It gives advertisement effect of advertising cost by advertisement exposure, transmission of advertiser character cone, and new concept advertisement effect by interactive character touch (advertiser). The user can configure the text and voice chat to be more fun by default, and by returning the advertising revenue to the user, the communication cost reduction such as the monthly payment can be greatly achieved when the payment is made with the communication company. In addition, there is an effect of having a profit structure that can guarantee various benefits of the user and the income of the service provider as well as activation of the advertisement market using the mobile messaging service.

Brief Description of the Drawings Fig. 1 is a block diagram of a free text chat service system using a character cone advertisement in a chat and ad fusion platform according to an embodiment of the present invention, and a method thereof.
FIG. 2 is a flowchart illustrating a free text chat service system and method using a character cone advertisement in a chat and advertisement fusion platform according to an embodiment of the present invention.
FIG. 3 and FIG. 4 show an example of a free text chat service system using a character cone advertisement in a chat and advertisement fusion platform according to an embodiment of the present invention and a sponsor advertisement package in the method.
5 illustrates various examples of a main background window according to an embodiment of the present invention;
FIG. 6 illustrates an example of revenue generation according to an advertisement participation according to an embodiment of the present invention. FIG.
7 is a diagram illustrating an example of a character cone profit generation applied to a messenger conversation window according to an embodiment of the present invention;
8 is a diagram illustrating an example of providing a convergence of a communication chat server and an advertisement server according to an embodiment of the present invention;
9 is a diagram showing an example in which an advertiser event or the like is applied to an advertisement character cone to be provided to a user
10 is a diagram illustrating an example in which a character cone is transmitted together with a character input and a character input window of a character cone appears when a user touches the character cone after receiving the character cone

The terms and words used in the present specification and claims should not be construed as limited to ordinary or dictionary terms and the inventor may appropriately define the concept of the term in order to best describe its invention It should be construed as meaning and concept consistent with the technical idea of the present invention.

Therefore, the embodiments described in this specification and the configurations shown in the drawings are merely the most preferred embodiments of the present invention and do not represent all the technical ideas of the present invention. Therefore, It is to be understood that equivalents and modifications are possible.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, a system and method for a free text chat service using character con advertisements in a chat and ad fusion platform of the present invention will be described with reference to the accompanying drawings.

1 is a block diagram illustrating a system and method for a free text chat service using a character cone advertisement in a chat and ad fusion platform according to an embodiment of the present invention.

1, a free text and voice chat system configuration using a sponsor advertisement in a multi-platform according to the present invention includes a Web 100, a user terminal 200, a free call system 330, And a vendor system 700 including a service providing server 300, an advertiser server 400, a sponsor advertisement data server 500, a call center system 702, and an article producer terminal 704 including the server 350 .

The user terminal 200 includes all the smart phones that are operated by the application, and includes all terminals equipped with an operating system capable of running applications.

The free call system 330 is a system for simultaneously receiving phone numbers of a user and a called party and establishing a call connection to each other through a public telephone network. The system includes an Internet connection such as a cellular phone, a public telephone, and a smart TV, It does not require a separate executable program.

According to the present invention, when a part of the advertisement revenue according to the use of the character or voice chat using the sponsor advertisement is accumulated in the user, the free call service can be provided with the accumulated amount, and the PSTN line It is possible to increase the quality of the call and free the domestic and international calls.

That is, the free call system 330 includes a server and a router, and is connected to a communication company exchange of a corresponding region to enable telephone communication with a communication terminal such as a general telephone or a mobile phone.

The point management system 350 is a system for reducing a portion of a profit generated when a user participates in an advertisement to a point, and is a structure for actively engaging the user.

The sponsor advertisement data server 500 stores the sponsor advertisement data received from the advertiser server 400 and enables a service for newly applied products through real-time updating.

2 is a flowchart illustrating a free text chat service system and method using a character cone advertisement in a chat and ad fusion platform according to an embodiment of the present invention.

Referring to FIG. 2, a free text chat service system and a method thereof using a character cone advertisement in a chat and advertisement convergence platform according to the present invention include a service providing server 300 receiving information from at least one advertiser server 400 on a multi- A second step (S102) of processing at least one sponsored advertisement data into a link list and posting it to the web, a step (S102) of receiving the sponsor advertisement data to be applied, A third step S104 of inputting a selection command from a sponsored link list for chatting from the user terminal 200 and a sponsor link list in which a free text and voice chat service is executed A fourth step S106, a fifth step S108 in which the advertisement fee is charged to the advertiser according to participation of the sponsor advertisement package by the platform, It is composed of a sixth step (S110) providing a predetermined quantity of a chat service user the advertising costs to be charged to the advertiser group.

3 and 4 are views showing an example of a free text chat service system using a character cone advertisement in a chat and ad fusion platform according to an embodiment of the present invention and a sponsor advertisement package in the method.

As shown in FIG. 3 and FIG. 4, the sponsor advertisement data package includes advertisement contents to be displayed to the user in text and voice chatting, a configuration of a main window of a conversation window, It is a package file that can be applied across the platforms used for text and voice chat such as emoticons, paid emoticons, advertiser emoticons, advertiser live emoticons, advertisement contents in a sub window, and article purchase forms.

That is, the multiplatform may be provided in a form that the sponsor advertisement data is applied to a static or dynamic background and a free or paid emoticon at the time of a text chat or a voice chat, and the multiplatform may include a main background window of the selected sponsor advertisement, And a sub-window according to the right slide movement, and the sub-information of the sponsor advertisement together with the emoticon is displayed on the screen moved at the time of slide.

5 is a diagram illustrating various examples of a main background window according to an embodiment of the present invention.

As shown in FIG. 5, the main background window includes any one of a live background, a full product placement background, a product part placement background, a product bottom fixed background, a stationery background, and a cartoon character background.

The live background can be configured to reproduce the feeling of rain on the screen of the smartphone as it is, to change naturally according to the current weather, and to reproduce various moving pictures.

In addition, the dialogue in the stationery background can be programmed to type each other's conversation on the stationery background, giving a new feeling of conversation, and consists of a background in which the user does not want the advertisement to be excluded but applies a pretty and cute template .

For example, it is possible to configure a platform for multi-game with a partner in conversation so that a plurality of competitive games, that is, a ladder game It is possible to utilize it as a space that can actively participate, not a simple chat service.

In addition, by providing various benefits to people participating in a sponsor advertisement selected by a plurality of users, the quality of a sponsor advertisement provided can be improved, and selection monitoring among users can be naturally generated.

FIG. 6 is a diagram illustrating an example of revenue generation according to an advertisement participation according to an embodiment of the present invention.

As shown in FIG. 6, the user charges an advertisement cost (Cost Per Action) according to the occurrence of an advertisement participation event displayed in the sub information to the advertiser.

The advertisement participation is any one of event participation, membership registration, quiz participation, research participation, advertisement viewing, and friend recommendation.

As shown in FIG. 7, when a user is installed in a messenger conversation window displayed in the sub information, a predetermined advertising fee is charged, and when the character con is transmitted and the character con is received, And provides the user with the touch information of the user and charges the advertiser with the advertisement cost (Cost Per Action) caused by the advertisement occurrence when the advertisement is displayed in the sub information.

When the user proceeds with the purchase of the product according to the advertisement displayed in the sub information, the user charges the advertisement cost (Cost Per Sale) due to the purchase to the advertiser.

The purchase occurrence is any one of a purchase of goods, a reservation or advance purchase, and a service product contract.

In the fifth step (S108), the CPM for the link list exposure, the CTR for the link list click rate, the CPT for the character list and the character cone for the link list selection, and the CPC for providing the interactive advertisement At the time of advertisement participation, at least one of the CPA according to the occurrence of the action and the CPS according to the product purchase is applied, and the CPCS for the advertisement charge is applied to the CPCS for the text transmission and the CPCT for the other party.

More specifically, the CPM (Cost Per Mile or Cost Per thousand impression) is a method of paying for advertising before the advertisement. In the case of Internet advertising, CPM (Cost Per Mile or Cost Per thousand impression) The CPM unit price varies greatly depending on the cost and the size of the unit. In general, ad unit cost is 3 ~ 5 won based on CPI (Cost Per Impression) and 3,000 ~ 5,000 won based on CPM.

Click through ratio (CTR) is the number of times a banner is clicked on the Internet. It's usually called "click-through rate." For example, if you click three times when a particular banner is exposed 100 times, the CTR will be 3%, which is usually 1 to 1.5%.

Cost Per Character Send (CPCS) is a new concept billing format that pays a certain amount of money when transmitting character cones and input characters while a character conversation is in progress. CPCT (Cost Per Character Touch) Refers to a new concept billing form that pays a predetermined amount when a new movement is provided or a new message window is provided when touching.

Cost Per Click (CPC) is a form of paying when an ad is clicked and a click occurs, while a cost per action (CPA) is charged when an action occurs (signing up for a membership, participating in an event, .

CPS (Cost Per Sale) is a form of payment when a purchase occurs (advance purchase, purchase, etc.).

In the sixth step S110, a predetermined amount is provided to the user in the form of cash, points, or cyber money.

The cash, points and cyber money provided to the user can be used for either free calling, free text sending, traffic card charging, and free internet shopping.

As described above, the sponsor advertisement package data desired by the advertiser is transmitted to the service providing server 300, and the user executes the application on the smart phone to select the sponsor advertisement desired by the user, and displays the main window and the sub- In addition to participating in window and various emoticons and events, it enables the purchase counseling and settlement to proceed immediately. It is possible to participate actively by offering various benefits by returning the profit of advertising expenses incurred in the dialogue process after the user selects the sponsor advertisement The effect of the advertisement is increased and the profit structure of the service provider is guaranteed.

As shown in FIG. 8, the chat server 300 among the advertiser server 400 and the service providing server provides a service faithful to each multi-function,

As shown in FIG. 9, the sponsor advertisement data server 500, the advertiser server 400, and the chat server 300 among the service providing servers can interwork with each other and insert event information into the chat window and the character con.

As shown in FIG. 10, the sponsor advertisement data server 500, the advertiser server 400, and the chat server 300 among the service providing servers interoperate with each other, The user can easily apply the character cone selection, the character input operation, and the like when the character cone touch is received.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is clearly understood that the same is by way of illustration and example only and is not to be taken by way of limitation, It will be understood by those skilled in the art that various changes in form and details may be made therein without departing from the spirit and scope of the present invention as defined by the appended claims and their equivalents.

100: Web 200: User terminal
300: service providing server 330: free call system
350: Point management system 400: Advertiser server
500: Sponsored Advertisement Data Server 700: Business System
702: Call center system 704: Goods producer terminal

Claims (14)

A first step of storing an advertisement page (background screen and character cone) for displaying contents of an advertisement in a service server;
A second step of displaying a stored background screen and a character cone list when a user accesses an advertisement page of the service server via the Internet;
A third step of the user selecting and installing the output background screen and the character cone list;
A fourth step in which the user executes the free text and voice chat service by applying the selected background screen and character cone list to the platform; And
The user is transmitted together with the input character by a selection command of any one of the character cones of the messenger at the time of the chat, and when the opponent receiver touches the received character cone, Step 5;
A sixth step of displaying a new character cone or providing a new advertisement page (including a chat dialogue box) when the user looks at and selects the character cone of the messenger window received with the input character;
And a seventh step of charging an advertisement fee to the advertiser in accordance with participation of a user in the multiplatform installation, a dialog window, and a character cone. [7] The method of claim 7, System and method thereof. The method according to claim 1,
Wherein the connection to the advertisement page is made possible through an Internet link list including an advertiser emoticon, a sticker cone, a hypertext form, a tag, and the like, as well as a background screen and a character cone. Free text chat service system using advertisement and method thereof. The method according to claim 1,
And providing the chat service user with a predetermined amount of the advertisement fee charged to the advertiser. The system and method for free text chat service using the character cone advertisement in the chat and advertisement convergence platform. The method of claim 3,
In the eighth step,
Wherein the predetermined amount is provided to the user in the form of cash, points, or cyber money, and a system and method for free text chatting service using character cone advertisement in a chat and advertisement convergence platform. 5. The method of claim 4,
The cash, points and cyber money provided to the user can be used for any one of free telephone dialing, free text sending, traffic card charging, and free internet shopping. Text chat service system and method thereof. The method according to claim 1,
Wherein the multiplatform is provided in a form in which the sponsor advertisement data is applied to a static or dynamic background and free or paid emoticons at the time of text chatting and voice chatting, Text chat service system and method thereof. The method according to claim 1,
Wherein the multiplatform comprises a main background window of a selected sponsor advertisement and a sub window according to a left or right slide movement and displays the sub information of the sponsor advertisement together with the character cone on the screen moved on slide. Free text chat service system and method using character cone advertisement in an advertising fusion platform. 8. The method of claim 7,
Wherein the main background window includes any one of a live background, an entire product placement background, a product part placement background, a product bottom fixed background, a stationery background, and a cartoon character background. Free text chat service system and method using cone advertisement. 8. The method of claim 7,
Wherein the user charges the advertiser with an advertisement cost (Cost Per Action) according to the occurrence of an advertisement participation event displayed in the sub information, and a method for the free text chat service using the character con advertisement in the chat and advertisement convergence platform. 10. The method of claim 9,
Wherein the advertisement participation is any one of an event participation, a membership registration, a quiz participation, a research participation, an advertisement viewing, and a friend recommendation, and a free text chat service system using the character cone advertisement in the chat and advertisement fusion platform. 8. The method of claim 7,
Wherein the user charges the advertiser for the advertisement cost (Cost Per Sale) due to the purchase when the user proceeds to purchase the product according to the advertisement displayed in the sub information. System and method thereof. 12. The method of claim 11,
Wherein the purchase occurrence is one of a purchase of goods, a reservation or a sale and a service product contract, and a free text chat service system using the character cone advertisement in a chat and advertisement fusion platform. The method according to claim 1,
In the seventh step, the advertisement charge is calculated based on a CPM (cost per mile or cost per thousand impression) according to the link list exposure, a click through ratio (CTR) according to the link list click rate, a cost per click (CPC) Wherein at least one of a cost per action (CPA) and a cost per sale (CPS) according to an occurrence of a behavior when an advertisement is participated and a cost per sale (CPS) Service systems and methods. The method according to claim 1,
In the seventh step, the CPI (Cost Per Interactive) generated at the time of the fifth step character transmission and the CPI (Cost Per Interactive) generated at the touch after the sixth step is received are applied in the seventh step Free text chat service system and method using character cone advertisement in chat and advertisement convergence platform.

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