KR20230167942A - Free text chat service system using character cone advertisement in multi-platform convergence of chatting and advertising service - Google Patents

Abstract

The present invention relates to a free text chat service system using character con advertisements on a multi-platform convergence of chat and advertising services.

Description

Convergence of chatting and advertising services Free text chatting service system using character con advertising on multi-platform

The present invention relates to a free text chat service system using character con advertisements on a multi-platform convergence of chat and advertising services.

Currently, with the development of smartphones, various applications that provide free messaging services are being developed and provided.

Accordingly, many people are downloading and installing applications that provide free messaging services, registering friends, and using free text chat and voice chat without incurring communication costs.

These applications are completely free, and even if they do use data, they only use a very small amount of data, so people with data plans can use them without any burden.

Meanwhile, unlike text messaging, messaging applications require the applications to be installed on a smartphone to send and receive messages.

In order for more people to use free messaging apps, smartphone penetration and user awareness are important.

The number of smartphone subscribers in Korea exceeds 30 million. This means that about 60% of the nation's population and 120% of the economically active population (25 million people) are using smartphones.

Meanwhile, numerous companies are developing these free messaging apps and providing services for free to secure many members.

However, due to maintenance costs incurred as the number of members and the number of messages sent increases, the company is reaching a point where it is unable to avoid a deficit, and there is no alternative to a clear profit structure. In addition, with the emergence of a new communication-based online advertising convergence platform suitable for smartphones, all messenger users around the world are waiting for a service that is free and provides a lot of profits to users.

The problem to be solved by the present invention is to provide a free text chat service system using character con advertisements on a multi-platform convergence of chat and advertising services.

The problems to be solved by the present invention are not limited to the problems mentioned above, and other problems not mentioned can be clearly understood by those skilled in the art from the description below.

The free text chat service system using character con advertisements in the chat and advertisement convergence platform of the present invention to solve the above problems is a system that stores advertisement pages (background screens and character cons) displaying the contents of advertisements on a service server. Level 1; A second step of outputting the saved background screen and character icon list when the user accesses the advertising page of the service server through the Internet; A third step in which the user selects and installs the output background screen and character icon list; A fourth step in which the user applies the selected background screen and character icon list to the platform and executes free text and voice chat services; When the user is chatting, a command is sent along with the input text through a command to select one of the character icons in the messenger, and when the other recipient touches the received character icon, it is transmitted simultaneously or in stages along with the new character icon and text input. Step 5; A sixth step of generating a new character icon or providing a new advertisement page (including a chat window) when the user selects the character icon in the messenger window received along with the input text; It may be characterized as including a seventh step in which advertising fees are charged to the advertiser according to the user's installation, conversation window, and participation in using the character icon on the multi-platform.

According to the free text chat service system and method using character con advertisements in a chat and advertising convergence platform of the present invention, sponsor advertisement information is applied in a message dialog window and character cons in a package form during text chat or voice chat. It maximizes the advertising effect without looking like an advertisement naturally, and provides a new concept advertising effect by charging advertising fees based on ad exposure, transmitting the advertiser's character cone, and touching the opponent's character cone (interactive). Advertisers are immediately notified of user participation and are charged additional advertising fees. In addition, users can configure text and voice chat to be more fun by default, and by returning advertising revenue to users, it can lead to significant savings in communication costs, such as monthly subscriptions, when making affiliate payments with telecommunication companies. In addition, it has the effect of activating the advertising market for the use of mobile messaging services and having a profit structure that guarantees various benefits for users and income for service providers.

The effects of the present invention are not limited to the effects mentioned above, and other effects not mentioned will be clearly understood by those skilled in the art from the description below.

Figure 1 is a diagram showing the configuration of a free text chat service system and method using CharacterCon advertisements in a chat and advertisement convergence platform according to an embodiment of the present invention.
Figure 2 is a flowchart showing a free text chat service system and method using CharacterCon advertisements in a chat and advertisement convergence platform according to an embodiment of the present invention.
Figures 3 and 4 are diagrams showing an example of a sponsored advertising package of a free text chat service system and method using character con advertisements in a chat and advertising convergence platform according to an embodiment of the present invention.
Figure 5 is a diagram showing various examples of the main background window according to an embodiment of the present invention.
Figure 6 is a diagram showing an example of revenue generation due to participation in advertising according to an embodiment of the present invention.
Figure 7 is a diagram showing an example of character con profit generation applied to a messenger conversation window according to an embodiment of the present invention
Figure 8 is a diagram showing an example provided by the fusion of a communication chat server and an advertising server according to an embodiment of the present invention.
Figure 9 is a diagram showing an example in which advertiser events, etc. are applied to advertising character icons and provided to users.
Figure 10 is a diagram showing an example of providing an input text window for the character con that appears when transmitting a character con to the other party along with text input and when the other party touches the character con after receiving it.

The advantages and features of the present invention and methods for achieving them will become clear by referring to the embodiments described in detail below along with the accompanying drawings. However, the present invention is not limited to the embodiments disclosed below and may be implemented in various different forms. The present embodiments are merely provided to ensure that the disclosure of the present invention is complete and to provide a general understanding of the technical field to which the present invention pertains. It is provided to fully inform the skilled person of the scope of the present invention, and the present invention is only defined by the scope of the claims.

The terminology used herein is for describing embodiments and is not intended to limit the invention. As used herein, singular forms also include plural forms, unless specifically stated otherwise in the context. As used in the specification, “comprises” and/or “comprising” does not exclude the presence or addition of one or more other elements in addition to the mentioned elements. Like reference numerals refer to like elements throughout the specification, and “and/or” includes each and every combination of one or more of the referenced elements. Although “first”, “second”, etc. are used to describe various components, these components are of course not limited by these terms. These terms are merely used to distinguish one component from another. Therefore, it goes without saying that the first component mentioned below may also be a second component within the technical spirit of the present invention.

Unless otherwise defined, all terms (including technical and scientific terms) used in this specification may be used with meanings commonly understood by those skilled in the art to which the present invention pertains. Additionally, terms defined in commonly used dictionaries are not interpreted ideally or excessively unless clearly specifically defined.

Figure 1 is a diagram showing the configuration of a free text chat service system and method using CharacterCon advertisements in a chat and advertisement convergence platform according to an embodiment of the present invention.

As shown in Figure 1, the free text and voice chat system using sponsored advertisements on a multi-platform according to the present invention consists of a web 100, a user terminal 200, a free call system 330, and a point management system. It consists of a service provision server 300 including (350), an advertiser server 400, a sponsored advertisement data server 500, a call center system 702, and a business system 700 including a product producer terminal 704. .

The user terminal 200 includes all smartphones running applications and includes all terminals equipped with an operating system capable of running applications.

The free call system 330 is a system that simultaneously receives the user's and the other party's phone numbers and allows mutual call connection through a public telephone network. It allows access to the Internet such as mobile phones, landlines, and smart TVs, and includes a phone function. Since it is applied to existing terminals, a separate executable program is not required.

In the present invention, if a portion of the advertising revenue from the use of text or voice chat to which sponsored advertisements are applied is accumulated to the user, free call services can be provided with the accumulated amount, and a public telephone network (PSTN) line is used rather than an Internet phone. This improves call quality and allows free domestic and international calls.

In other words, the free call system 330 includes a server and a router, and is connected to a local telecommunication company exchange to enable phone calls with communication terminals such as landlines and mobile phones.

The point management system 350 is a system for returning a portion of the profits generated when a user participates in an advertisement to the user as points, and is designed to encourage active participation of the user.

The sponsored advertisement data server 500 stores the sponsored advertisement data received from the advertiser server 400 and enables services for newly applied products through real-time updates.

Figure 2 is a flowchart showing a free text chat service system and method using CharacterCon advertisements in a chat and advertisement convergence platform according to an embodiment of the present invention.

Referring to FIG. 2, the free text chat service system and method using character con advertisements in a chat and advertisement convergence platform according to the present invention are provided by a service providing server 300 from at least one advertiser server 400 to a multi-platform. A first step (S100) of receiving sponsored advertisement data to be applied, a second step (S102) in which the service providing server 300 processes at least one sponsored advertisement data into a link list and posts it on the web, and the user terminal 200 ), a third step (S104) in which a command to select one of the sponsor link list for chat is input, and the sponsored advertisement selected in the user terminal 200 is applied to the advertisement play platform to run free text and voice chat services. A fourth step (S106), a fifth step (S108) in which advertising fees are charged to the advertiser according to the user's participation in the sponsored advertising package on the platform, and a predetermined amount of the advertising fees charged to the advertiser is provided to the chat service user. It consists of the sixth step (S110).

Figures 3 and 4 are diagrams showing an example of a sponsor advertising package of a free text chat service system and method using character con advertisements in a chat and advertisement convergence platform according to an embodiment of the present invention.

As shown in Figures 3 and 4, the sponsored advertising data package consists of a conversation window background window (main screen) configuration, a sub-window configuration according to the left and right slides, and a free advertising content to be exposed to users during text and voice chatting by advertisers. This is a package file that can be applied across platforms used for text and voice chat, including emoticons, paid emoticons, advertiser emoticons, advertiser live emoticons, advertising content in subwindows, and product purchase forms.

In other words, the multi-platform provides the sponsored advertisement data in the form of a static or dynamic background and free or paid emoticons during text chatting and voice chatting, and the multi-platform provides the main background window of the selected sponsored advertisement, the left or It consists of a sub window according to the movement of the right slide, and the sub information of the sponsor advertisement is displayed along with an emoticon on the screen to which the slide is moved.

Figure 5 is a diagram showing various examples of the main background window according to an embodiment of the present invention.

As shown in Figure 5, the main background window includes one of a live background, an entire product placement background, a partial product placement background, a fixed background at the bottom of the product, a stationery background, and a cartoon character background.

The live background reproduces the feeling of rain falling on the smartphone screen, can be configured to change naturally depending on the current weather, and is preferably capable of playing various videos.

In addition, conversations in the background of stationery can be programmed to type the contents of each other's conversations on the background of stationery, giving the feeling of a newer conversation, and the background is composed of a pretty and cute template rather than an advertisement that users want to exclude. It is desirable.

In addition, in order to encourage user participation, it is desirable to provide various events. For example, by configuring the platform to enable multi-games with the other person in conversation, multiple competitive games, i.e. ladder games, can be played in a chat window in which several people are participating. By applying the following, it is possible to use it as a space where active participation is possible, rather than as a simple chat service.

In addition, by providing various benefits to those who participate in sponsored advertisements selected by multiple users, the quality of provided sponsored advertisements is improved and at the same time, monitoring of selection among users can occur naturally.

Figure 6 is a diagram showing an example of revenue generation due to participation in advertising according to an embodiment of the present invention.

As shown in FIG. 6, when a user participates in an advertisement displayed in the sub-information, an advertising fee (Cost Per Action) according to the occurrence of the action is charged to the advertiser.

Participation in the advertisement is any one of event participation, membership registration, quiz participation, research participation, advertisement viewing, and friend recommendation.

As shown in Figure 7, a predetermined advertising fee is charged when the user is installed in the messenger chat window displayed in the sub information, and when a character cone is transmitted along with the installed text input and the other party touches the received character cone, an interactive advertising effect is created. In addition to providing the user's touch information to the advertiser, the advertiser is charged an advertising fee (Cost Per Action) based on the occurrence of the action when participating in the advertisement displayed in the sub-information.

When a user purchases a product based on an advertisement displayed in the sub-information, the advertiser is charged an advertising fee (Cost Per Sale) based on the purchase.

The purchase occurrence is any one of product purchase, reservation or reservation, and service product contract.

In the fifth step (S108), advertising fees are charged based on CPM based on link list exposure, CTR based on link list click-through rate, CPT when text and character cones are sent by link list selection, and CPC when interactive advertisements are provided by touching character cones. When participating in an advertisement, at least one of CPA based on the occurrence of an action and CPS based on the occurrence of a product purchase is applied, and advertising fee charging is based on CPCS generated when sending a text message and CPCT applied when the other party touches it.

To explain in more detail, CPM (Cost Per Mile or Cost Per thousand impression) is a method of paying advertising costs before running an advertisement. In Internet advertising, it is required to deliver the web page advertisement exposure ratio, that is, 1,000 ad views. The CPM unit price varies greatly depending on the cost and size. Typically, the advertising price is 3 to 5 won based on CPI (Cost Per Impression) and 3,000 to 5,000 won based on CPM.

CTR (Click Through Ratio) refers to the number of clicks when a banner is displayed on the Internet. It is usually called ‘click through rate’. For example, if a specific banner is clicked 3 times when it is displayed 100 times, the CTR is 3%, and generally 1-1.5% is a reasonable value for advertising.

CPCS (Cost Per Character Send) is a new concept of charging that requires paying a certain amount when sending a character con or input text during a text conversation, and CPCT (Cost Per Character Touch) is a form of charging where the other party pays a certain amount of money to send the character con and input text during a text conversation. It refers to a new billing format in which a certain amount is paid when a touch is made, a new movement is made, or a new message window is provided.

CPC (Cost Per Click) is a form of paying when an advertisement is run and a click occurs, and CPA (Cost Per Action) is a form of payment when an action occurs (membership registration, event participation, proof of seeing the advertisement, etc.). It is a format.

CPS (Cost Per Sale) is a form of payment where costs are paid when a purchase occurs (reservation, purchase, etc.).

In the sixth step (S110), a predetermined amount of money is provided to the user in the form of any one of cash, points, and cyber money.

Cash, points, and cyber money provided to the user can be used for any of the following: making free calls, sending free text messages, recharging transportation cards, and free internet shopping.

As described above, the advertiser transmits the desired sponsor advertisement package data to the service providing server 300, the user executes the application on the smartphone, selects the sponsor advertisement desired by the user, and the main window and sub window to which the package of the selected advertisement is applied are applied. In addition to the window, various emoticons, and participation in events, product purchase consultation and payment can be made immediately, and the revenue for advertising costs generated when users select sponsored advertisements and conduct conversations is returned to users, providing various benefits, enabling active participation. At the same time, it has the effect of increasing advertising effectiveness and providing a profit structure that guarantees the income of service providers.

As shown in FIG. 8, among the advertiser server 400 and the service providing server, the chat server (300) provides services faithful to their respective multi-functions, and as shown in FIG. 9, the sponsor Among the advertising data server 500, the advertiser server 400, and the service providing server, the chat server 300 is interconnected and can insert event information, etc. into the conversation window and character cone.

As shown in FIG. 10, the sponsor advertising data server 500, the advertiser server 400, and the chat server 300 among the service providing servers are interconnected, so that when a character cone is entered in the text input window and a text is sent, the other party It allows users to easily apply character cone selection, character input operations, etc. that move when the character cone is touched.

Above, embodiments of the present invention have been described with reference to the attached drawings, but those skilled in the art will understand that the present invention can be implemented in other specific forms without changing its technical idea or essential features. You will be able to understand it. Therefore, the embodiments described above should be understood in all respects as illustrative and not restrictive.

Claims (1)

A first step of storing the advertisement page (background screen and character icon) displaying the contents of the advertisement on the service server;
A second step of outputting the saved background screen and character icon list when the user accesses the advertising page of the service server through the Internet;
A third step in which the user selects and installs the output background screen and character icon list;
A fourth step in which the user applies the selected background screen and character icon list to the platform and executes free text and voice chat services; and
When the user is chatting, a command is sent along with the input text through a command to select one of the character icons in the messenger, and when the other recipient touches the received character icon, it is transmitted simultaneously or in stages along with the new character icon and text input. Step 5;
A sixth step of generating a new character icon or providing a new advertisement page (including a chat window) when the user selects the character icon in the messenger window received along with the input text;
A free text chat service using CharacterCon advertising on a chat and advertising convergence platform, comprising a seventh step in which advertising fees are charged to the advertiser according to the user's installation, conversation window, and participation in CharacterCon use on the multi-platform. system.