WO2013077531A1

WO2013077531A1 - Advertising communication service system and advertising communication service method

Info

Publication number: WO2013077531A1
Application number: PCT/KR2012/006443
Authority: WO
Inventors: 임재원
Original assignee: Lim Jae Won
Priority date: 2011-11-25
Filing date: 2012-08-13
Publication date: 2013-05-30
Also published as: KR101165414B1

Abstract

The present invention relates to an advertising communication service system and an advertising communication service method, and more specifically to an advertising communication service system and an advertising communication service method which provides statistics on an exposure time and an exposure frequency of a video advertisement by displaying the set advertising information on a display unit of a smart phone when connecting a transmitting call of a transmitting smart phone subscriber and transmitting a receiving signal sound of a receiving smart phone subscriber, simultaneously discounts a communication charge according to the exposure, can provide a multimedia advertising service through an advertisement provider on the basis of an existing terminal, and can secure the exposed history information.

Description

Advertising call service system and advertising call service method

The present invention relates to an advertisement call service system and an advertisement call service method. More specifically, the present invention provides not only statistics on exposure time and frequency of exposure to a video advertisement, but also discounts on communication costs according to the exposure. The present invention relates to an advertisement call service system and an advertisement call service method for enabling an advertisement service to be provided based on an existing terminal and securing exposure history information.

As one of various business models using mobile communication terminals, B2B2C (users see advertisements, advertisers communicate on behalf of users) in the form of providing advertisements to mobile communication users and benefiting viewers from watching advertisements. The business model in the form of a business supporting fees is attracting attention.

As a conventional technology for the business model of the B2B2C as described above, it shows the advertisement by occupying the standby screen of the mobile communication terminal, and provides the user's profit as a point to the mobile communication fee savings to compensate the communication fee as much as the point There was an advertising service for.

In general, the conventional multimedia advertisement providing method is mainly based on a terminal-based method of providing a specific advertisement when the user accesses the wireless Internet by downloading a desired multimedia content after manipulating the terminal. A network based method using Push) is used.

According to a block diagram of a conventional advertising service, as shown in Figure 1, when the user of the mobile communication terminal 102, for example, to subscribe to the advertising service, the mobile communication terminal 102 is a download server (download server) In step 100, an advertisement application for an advertisement service is requested and downloaded, and a user of the mobile communication terminal 102 sets the downloaded advertisement application as a wallpaper.

As such, when the advertisement application is set as the wallpaper, when the user raises a slide or opens a folder of the mobile communication terminal 102 to use the mobile communication terminal 102, the mobile communication terminal 102 is used. The advertising unit is driven while the display unit is turned on, and a video of the advertisement content downloaded from the advertisement server 104 is played according to the driving of the advertisement application. At this time, if the user forcibly ends the video of the advertisement content played on the standby screen of the mobile communication terminal 102 by pressing the end button, whether the user watches the advertisement or not, the method is switched to the screen for sending a call or SMS. Is operated. Thereafter, as shown in FIG. 2, the advertiser 200 requests an advertisement from the mobile communication company 202, and the mobile communication company 202 exposes an advertisement to a mobile communication terminal subscribed to an advertisement service, and views the advertisement. The service is provided to the user 204 of the communication terminal in the form of returning the mobile communication fee to a point that can be reduced.

However, in the conventional advertisement providing method as described above, the former method can not provide the desired advertising content to the user mainly by the advertising provider, the latter method is also more advanced technology for providing network-based advertising content It is a required situation.

In addition, in order to expose the downloaded advertisement content on the corresponding screen on the terminal, an exposure screen or the like must be specified through manual manipulation of the user. There is no known problem at all.

Accordingly, when an advertisement provider provides multimedia advertisement contents to a specific or unspecified number and actively exposes them, the advertisement provider may create effects such as advertisement contents and analyze the advertisement effects. There was a problem that was not.

[Related Technical Documents]

1. A method of providing learning content combined with advertising and inducing electronic commerce (Patent Application No. 10-2001-0016359)

2. Method and apparatus for providing an advertisement on a screen of a chat window based on a network (Patent Application No. 10-2000-0050026)

The present invention is to solve the above problems, and to provide an advertising call service system and an advertising call service method for receiving statistics on the exposure time and the frequency of exposure to a video advertisement.

In addition, the present invention is to provide an advertising call service system and an advertising call service method for the service server to manage the load in order to reduce the load on the various servers providing the advertising call service.

In addition, the present invention can provide a selective advertising service by allowing a user to select a particular advertisement among the advertisements registered in the advertisement DB to display the corresponding advertisement when incoming and incoming when providing the advertising call service, and the advertising effect on the specific advertisement The purpose of the present invention is to provide an advertising call service system and an advertisement call service method capable of maximizing.

However, the objects of the present invention are not limited to the above-mentioned objects, and other objects not mentioned will be clearly understood by those skilled in the art from the following description.

According to a first aspect of the present invention to achieve the above object, a service server performing a communication function and other web server functions and functions of providing a call service; A server that provides a video advertisement storage and a video advertisement service, and cannot transmit in real time, and provides an advertisement server for providing video advertisement data; Sending an advertisement request for receiving or sending an advertisement included in the incoming or outgoing call to the ad server according to the incoming or outgoing call, downloading the video advertisement data according to the ad request, and recording the advertisement exposure record according to the download. Smartphone to send to the ad server; And a real-time DB server for receiving and storing the advertisement exposure record in real time as a return according to the transmission of the advertisement data of the advertisement server according to the advertisement request of the smart phone.

At this time, according to an additional feature of the present invention, on the statistics DB server receiving the advertisement exposure record stored in the real-time DB server to create the exposure statistics for each user's advertisement of the terminal receiving the advertising call service including the smartphone Statistics DB server for providing the exposure statistics to the smartphone; And a billing server that transmits the number of advertisement exposures and clicks of the smartphone user stored in the statistics DB server to a communication company, and performs a fee reduction for the user. It is preferable to further include.

In addition, according to an additional feature of the present invention, the smart phone is a modem that is responsible for the transmission of the access signal or the request signal according to the call, the call connection or a specific app connection according to the call connection signal through the smartphone, of the modem It is included in the incoming or outgoing call sent to the phone APP via the modem to download a phone APP, a specific app of the smartphone to send or receive a call for a call connection or a specific app connection according to the access signal Notify the reception or transmission status of the advertisement, or download the corresponding advertisement data in the advertisement request signal to the advertisement DB of the ad server, and access the server providing a specific app to run other apps required in the smartphone According to the advertising service request signal of smartphone users, the advertising APP that provides the download of the app A connection unit for transmitting an access signal to an advertisement server and requesting an advertisement service registered in the advertisement server, a display unit for displaying the advertisement data registered in the advertisement server according to the connection signal of the connection unit and displaying the advertisement data so as to be confirmed by a smartphone user; Instead of providing the advertisement data registered in the advertisement DB in the advertisement server through the service server, the smartphone user registered through user authentication can be set per time zone and period according to the purpose of the calling subscriber and the subscriber's preference. Advertisement setting unit which is displayed on the display unit in the caller's city at the time of calling, and sets the advertisement data so that the advertisement data set in the display unit is displayed when the ring-back tone is sent to the called party's smartphone. When the call is made or the call is received through the advertisement setting unit Selecting unit for selecting the corresponding advertisement data to be displayed, the selection unit is selected, and the advertising data set by the subscriber, the subscriber and the subscriber's preferences and time zone, period, region, the advertising data set through the advertising setting unit The selected and set advertisement data is sent to the service server to provide the service to be displayed on the smartphone display of the calling subscriber and the receiving subscriber, and sent to the statistics server and the billing server through the service server to collect the statistical data and reduce the fee. The transmission unit that transmits the transmission signal as much as possible, and interworking with the member management server for the membership registration request and authentication request for the call connection signal for the advertisement call service of the smartphone, and through the SMS server and SMS reception for member authentication Confirmation procedure, ad request to ad server, ad data received from ad server, ad data memory Sending access signal to statistics server for checking advertisement exposure and earnings according to market and call attempt, requesting status information of user's membership and withdrawal history to member management server, and overall signal necessary for providing advertising call service Preferably, the controller is configured to control an operation state.

According to a second aspect of the present invention to achieve the above object, the smart phone, according to the incoming or outgoing call to send an advertisement request for receiving or sending the advertisement included in the call receiving or sending to the ad server, A first step of downloading video advertisement data according to a request, or receiving classified advertisement data according to a video advertisement exposure and a click by time when receiving or making a call from the advertisement server according to an advertisement request to the advertisement server; A second step of the smart phone transmitting an ad impression record to the ad server according to an advertisement download; And a third step of the advertisement server receiving and storing the advertisement exposure record as a return according to the transmission of the video advertisement data according to the advertisement request. It is to provide an advertising call service method that is configured.

According to a third aspect of the present invention to achieve the above object, the advertisement data registered by the advertiser in the advertisement DB of the advertisement server according to the access signal through the connection of the smartphone user registered through the user authentication By displaying the smart phone user can be set by time zone and period according to the caller's use and subscriber's preference, the ring tone is sent when the call is attempted by the calling subscriber and the ring-back tone is sent by the called subscriber. A first step of setting the advertisement data such that the advertisement data is displayed on the display unit in the smartphone; If the calling subscriber's smartphone enters the calling subscriber's number and makes a call request, the calling information is sent to the advertisement server through the service server, and the advertisement data specified by the calling subscriber is sent through the service server or the calling subscriber's smartphone is sent. A second process of displaying the advertisement data of the corresponding advertisement data stored in the display unit together with a ring signal on the calling subscriber's smartphone and classifying the advertisement data according to video exposure and click when receiving or making a call from the ad server. ; According to the calling signal of the calling subscriber, the advertisement data designated by the calling smartphone subscriber is displayed on the receiving subscriber's smartphone with the ring back-tone signal and the corresponding advertisement data is displayed through the service server from the ad server and the ad impression record is stored in the ad server. The third process of doing; When the hook-off signal of the incoming smartphone subscriber is transmitted, the advertisement data displayed on the display unit of the calling party and the called party is deleted, the call path is set, and the advertisement exposure information of the calling party and the called party is sent to the statistics server for each time period and daily. A fourth process of performing statistical processing divided into weekly and monthly statistics; And a fifth step of calculating a rate reduction for the smart user through the billing server by transmitting the advertisement exposure and the number of clicks of the smart phone user stored in the statistics server to the telecommunications company.

The advertisement call service system and the advertisement call service method according to an embodiment of the present invention provide an effect capable of providing statistics on exposure time and exposure frequency for a video advertisement.

In addition, the advertisement call service system and the advertisement call service method according to another embodiment of the present invention provide an effect of reducing the load through the management of various servers providing the advertisement call service by the service server.

In addition, the advertisement call service system and the advertisement call service method according to another embodiment of the present invention provide an effect of discounting communication charges according to advertisement exposure through interworking with a billing server.

In addition, the advertisement call service system and the advertisement call service method according to another embodiment of the present invention are configured to allow a user to select a specific advertisement among advertisements registered in the advertisement DB when providing the advertisement call service, and when the call is received or received, It can provide a selective advertising service by displaying the and can provide an effect to maximize the advertising effect for a particular advertisement.

1 is a block diagram of an advertisement service using a conventional mobile communication terminal.

2 is a detailed configuration diagram of an advertisement service using a mobile communication terminal according to FIG. 1.

Figure 3 is a detailed configuration of the advertising call service system according to an embodiment of the present invention.

Figure 4 is a block diagram showing the detailed configuration of a smart phone for an advertising call service according to an embodiment of the present invention.

5 is a flowchart illustrating an advertisement call service method according to a configuration of a smartphone and an advertisement server in an advertisement call service system according to an exemplary embodiment of the present invention.

6 is a flowchart illustrating a method for advertising call service according to an embodiment of the present invention.

7 is a flowchart illustrating a method of an advertisement call service according to another embodiment according to the present invention.

Hereinafter, the detailed description of the preferred embodiment of the present invention will be described with reference to the accompanying drawings. In the following description of the present invention, detailed descriptions of well-known functions or configurations will be omitted when it is deemed that they may unnecessarily obscure the subject matter of the present invention.

In the present specification, when one component 'transmits' data or a signal to another component, the component may directly transmit the data or signal to another component, and through at least one other component. This means that data or signals can be transmitted to other components.

3 is a diagram illustrating an advertisement call service system according to an exemplary embodiment of the present invention. Referring to Figure 3, the advertising call service system smart phone 10, service server 20, SMS server 30, member management server 40, advertising server 50, statistics server 60, billing server (70), real-time DB server 80, and statistics DB server (90).

In addition, DB in the present specification may mean a functional structural combination of software and hardware that stores information corresponding to each database. The DB may be implemented as at least one table, and may further include a separate Database Management System (DBMS) for searching, storing, and managing information stored in the database. In addition, it may be implemented in various ways such as linked-list, tree, and relational database, and includes all data storage media and data structures capable of storing information corresponding to the database.

The smart phone 10 transmits a membership request and a member authentication request to the member management server 40 through the service server 20, thereby registering and storing the member in the real time DB server 80 by the member management server 40. In this case, membership registration and membership authentication are performed according to the inquiry and authentication. The smart phone 10 receives the member authentication code SMS through the SMS server 30 in the authentication process for the smart phone 10 by the member management server 40 and completes the membership through the verification process.

On the other hand, the smart phone 10 according to the ad request to the ad server 50 through the service server 20, when the call from the ad server 50, the advertisement according to the video ad impressions and clicks according to the time zone Can be received. Here, the smartphone 10 can be expressed in a toggle when multiple advertisements are displayed in the same time zone.

The smartphone 10 provides the user's advertisement exposure history and revenue check (fee reduction) from the statistics server 60 as daily, weekly or monthly statistics according to the statistics request to the statistics server 60 through the service server 20. I can receive it.

On the other hand, the communication between the smartphone 10 and the service server 20 is performed through a mobile communication network. The mobile communication network may be a synchronous mobile communication network or an asynchronous mobile communication network. An example of an asynchronous mobile communication network is a communication network of a wideband code division multiple access (WCDMA) scheme. In this case, the mobile communication network may include a Radio Network Controller (RNC), an asynchronous MSC, and the like. Meanwhile, although the WCDMA network is taken as an example, it is well known that it may be changed to a next-generation mobile communication network such as 3G LTE network and 4G network.

On the other hand, the smartphone 10 has an image, video advertising cache (Cache) function. Accordingly, when the smartphone data communication error occurs, the smartphone 10 may interfere with the transmission and reception of the phone, thereby utilizing a cache function rather than a real time download.

In addition, the smart phone 10 may be set to download the video advertisement file at a specific time every day because the real-time download from the ad server 50 may cause a lot of server load.

In the present invention, but described based on the smart phone 10 can be modified to a wireless terminal that can be installed based on the touch interface module application. In this case, the wireless terminal is a device that provides an Internet service including Internet data to the user through a wireless link, which is a comprehensive concept of portable devices. That is, mobile phone, wireless terminal, PDA (Personal Digital Assistant), GSM (Global System for Mobile) phone, W-CDMA (Wideband CDMA) phone, CDMA-2000 phone, Mobile Broad and System (MBS) phone, Portable Multimedia (PMP) Player, handheld computer, such as a multimedia phone and a multimedia player. Here, the MBS phone may be a mobile phone to be used in the fourth generation system currently being discussed.

The service server 20 is a configuration unit in which the server load is most generated among the servers constituting the advertising call service system, and is in charge of communication with the terminal receiving all the services including the smartphone 10, It also functions.

Accordingly, other servers such as the advertisement server 50 and the statistics server 60 constituting the advertisement call service system except the service server 20 may not directly communicate with the smartphone 10.

The member management server 40 performs the member registration and withdrawal function for the user of the terminal receiving the service including the user of the smart phone 10, and stores the membership registration and withdrawal details in the real-time DB server 80 .

The member management server 40 completes the membership registration after sending the terminal authentication code SMS of the smart phone 10 and confirming the authentication code, and interworking with the billing, statistics, and management server.

The ad server 50 is a server that provides a video advertisement storage and a video advertisement service. Ad server 50 is not possible to transmit in real time, to download the video advertising file in advance to the smartphone 10, or to download only the updated file.

Meanwhile, the advertisement server 50 may set the exposure time and the exposure frequency of the video advertisement file provided to the smart phone 10.

Statistics server 60 writes the exposure statistics for the user-specific advertising of the terminal receiving the service including the smart phone 10, which can be divided into daily, weekly, monthly statistics.

Since the statistics server 50 generates a load on the statistics DB server 90 when providing real time statistics, the statistics server 50 collects data transmitted from the real time DB server 80 to the statistics DB server 90 at a specific time every day. Accordingly, the user of the smartphone 10 can check the statistics of the previous day.

The billing server 70 is interlocked with a billing processing server (not shown) for each carrier and is also linked with a mobile gift certificate processing server (not shown).

Accordingly, the billing server 70 transmits the advertisement exposure and the number of clicks of the user of the smart phone 10 stored in the statistics DB server 90 to the telecommunication company, and the telecommunication company performs the smart through the billing server 70 performing such an operation. Charges for the user of the phone 10 are reduced.

On the other hand, the billing server 70 allows the user who does not want to reduce the fee can purchase a gift certificate and goods.

Real-time DB server 80 receives and stores the real-time data of the smartphone 10 user from the member management server 40 and the advertisement server 50. The real-time DB server 80 stores the member information, the number of times of advertisement exposure, the number of clicks.

Statistics DB server 90 receives and stores the statistics stored in the real-time DB server 80, and transmits to the statistics server 60 and billing server 70.

The statistics DB server 90 stored therein includes exposure frequency statistics for each user who receives the service including the smart phone 10, statistics for each carrier, and daily, weekly and monthly statistics.

Figure 4 is a block diagram showing a detailed configuration of the smart phone 10 for the advertising call service according to an embodiment of the present invention, looking at the detailed configuration and operation, the reference numeral 11 denotes a modem smart phone of the present invention In response to the call connection signal through the (10) or responsible for transmitting the corresponding connection signal or request signal according to the call connection or specific application connection of the

smartphone

10, 12 is in accordance with the connection signal of the modem (11) Represents a phone APP that transmits an incoming or outgoing signal for a call connection or for a specific app connection.

In addition, reference numeral 13 denotes an advertisement APP, in which a specific app of the smartphone 10 may be downloaded, and reception of an advertisement included in a call reception or an outgoing call transmitted to the telephone APP 12 through the modem 11. Or you will be notified of the calling status.

That is, the advertisement APP 13 is to download the corresponding advertisement data in the advertisement request signal for the advertisement DB 53 of the ad server 50, and additionally download other apps required in the smartphone 10 It connects to a server that provides a specific app so that it can download the app. The telephone APP 12 notifies the advertisement APP 13 of the reception or transmission of the advertisement included in the telephone reception or transmission.

Reference numeral 14 denotes a control unit that controls the overall operation of the app for providing the advertising call service of the present invention, and the member registration request and authentication request for the call access signal for the advertising call service of the smart phone 10. In order to interwork with the member management server, verification process through SMS server 30 and SMS reception for member authentication, ad request to the ad server 50, receiving the ad server, stored in the advertisement data memory unit, ad according to the call attempt Sending the access signal to the statistics server 60 for checking the exposure history and earnings, the member management server 40 to provide the advertising call services, such as the status information request and transmission signal of the membership and withdrawal history of the user of the smart phone (10) It will control the overall signal and operation status as needed.

In addition, reference numeral 15 denotes a connection, and transmits the corresponding access signal to the advertisement server 50 according to the advertisement service request signal of the user of the smart phone 10 to request the advertisement service registered in the advertisement server 50. 16 denotes a display unit which displays the registered advertisement service transmitted to the advertisement server 50 so that the user of the smartphone 10 can confirm the response according to the connection signal of the connection unit 15.

In addition, reference numeral 17 is not to provide advertisement data registered in the advertisement DB 53 in the advertisement server 50 through the service server 20 to provide another example of the advertisement service method of the present invention, user authentication Advertisement setting unit for setting the receiving subscriber or outgoing subscriber to send the desired advertising data by the user of the smartphone 10 registered through the user, the advertisement server 50 displayed through the display unit 16 Preferred specific advertisement data among the advertisement data provided in the) according to the use of the subscriber, the subscriber's preference, etc. by time zone and period is displayed on the display unit 16 in the caller's smartphone (10) city of the calling city, the called party When the ring-back tone is sent to the smart phone 10 of the advertisement data set on the display unit 16 is displayed, the advertisement data can be confirmed, and incoming and outgoing. When the call is connected between subscribers, the advertisement data may be deleted.

In addition, reference numeral 18 is a selector, in which the user of the smartphone 10 selects a corresponding advertisement to be displayed on the display unit 16 when calling or receiving the call through the advertisement setting unit 17. According to the selection signal, the corresponding advertisement data is selected according to the type of advertisement data, the time zone, the region, and the subscriber's preference according to the control signal of the

controller

14, 19 is selected by the selection unit 18, and the advertisement The advertisement data set through the setting unit 17, that is, the setting information of the calling subscriber, the receiving subscriber's preferences and time zones, periods, and region-specific information are selected and set by the subscriber 10 when the outgoing signal of the calling subscriber is set. It is transmitted to the service server 20 to provide a service to be displayed on the display unit 16 of the smart phone 10 of the calling party and the receiving subscriber and through the service server 20 to the statistics server 50, billing server 70 Sent Represents a transmission unit for transmitting the transmission signal to collect the statistical data to reduce the charge.

Meanwhile, the advertisement data transmitted from the advertisement server 50 may be stored in a memory unit (not shown) of the smartphone 10 so that the user of the smartphone 10 may select and set the stored advertisement data. .

5 is a flowchart illustrating an advertisement call service method according to the configuration of the smartphone 10 and the advertisement server 50 in the advertisement call service system according to an exemplary embodiment of the present invention. 3 to 5, the smartphone 10 includes a modem 11 and a telephone application 12 (hereinafter, called a phone APP), and an advertisement application 13 (hereinafter, referred to as an APP), and the advertisement server 50. ) Includes a transmission / reception module 51, an advertisement data module 52, and an advertisement DB 53. And, in describing the advertising call service method according to the present invention, data and signals are transmitted and received via the service server 20 between the advertising server 50 and the smart phone 10, convenience of explanation For the intermediate operation of the service server 20 for the description thereof will be omitted.

Referring to the smartphone 10, the modem 11 transmits a call reception or an outgoing call to the phone APP 12 (S1).

Accordingly, the telephone APP 12 notifies the advertisement APP 13 of the reception or transmission of the advertisement included in the telephone reception or transmission (S2).

Accordingly, the advertisement APP 13 downloads the advertisement data through the advertisement request to the advertisement DB 53 of the advertisement server 50 (S3, S4). The advertisement data may be video advertisement content.

Accordingly, when the advertisement APP 13 sends the advertisement data to the telephone APP 12 (S5), the telephone APP 12 transmits the advertisement exposure record to the transmission and reception module 51 of the advertisement server 50 (S6). ).

Meanwhile, referring to the advertisement server 50, the advertisement DB 53 transmits the advertisement request to the advertisement update module 52 according to the advertisement request of the advertisement APP 13 (SA).

After step SA, the advertisement data module 52 makes an advertisement update request to the transmission / reception module 51 (SB).

Accordingly, when the transmission / reception module 51 transmits the advertisement data to the advertisement update module 52 (SC), the advertisement data module 52 updates the advertisement request in step SA to the advertisement DB 53 ( SD).

Accordingly, the advertisement DB 53 downloads the advertisement to the advertisement APP 13 according to step S4.

On the other hand, although not shown in Figure 5, then, the statistics server 60, the user of the terminal receiving a service including the smart phone 10 based on the data of the real-time DB server 80 stored by the ad server 50 Create impression statistics for star ads, which can be broken down into daily, weekly or monthly statistics. Accordingly, the smart phone 10 user can check the statistics.

In addition, the billing server 70 is interlocked with the billing processing server (not shown) for each carrier, and also linked to the mobile voucher processing server (not shown), to the statistics DB server 90 generated and stored by the statistics server 60 The method may further include transmitting the advertisement exposure and the number of clicks of the user of the smartphone 10 to the communication company according to the access. Accordingly, the telecommunication company reduces the charge for the user of the smartphone 10 through the charging server 70 performing this operation.

6 is a flowchart illustrating a method for advertising call service according to the present invention. Referring to the service method with reference to FIGS. 3 to 5, first, the subscriber of the smartphone 10 is an advertisement call service through a member management server 40. Proceed with registration. The registration process is carried out by membership registration and authentication, it can also proceed by running the app required for the service.

When the subscriber of the smartphone 10 is recognized as a registered user according to service registration through the member management server 40 (see step S10), the subscriber number of the calling subscriber is entered in the smartphone 10 of the calling subscriber (step S20). Reference) When the origination request is made, the corresponding origination information is transmitted to the advertisement server 50 through the service server 20, and specific advertisements among the advertisement data provided by the advertisement provider to the advertisement server 50 are ringed to the smartphone 10 of the originating subscriber. The signal is displayed on the display unit 16 together with the signal (see step S30).

Thereafter, the outgoing signal is set to the ring back-tone to the subscriber's smartphone 10, at this time, the incoming subscriber is confirmed that the subscriber is registered in the advertising call service, (step S40) if the registered subscriber smart Among the advertisement data provided by the advertisement provider 50 to the display unit 16 in the phone 10, a specific advertisement is displayed on the display unit 16 along with a ring back-tone signal on the smartphone 10 of the called party. (See step S50).

Subsequently, when the hook-off signal of the subscriber of the incoming smartphone 10 is transmitted, the advertisement data displayed on the display unit 16 of the calling party and the called party is deleted and set up as a call.

If the outgoing subscriber is a subscriber who is not registered in the service, a call path of general wireless communication is set, and the outgoing subscriber is registered in the service, but if the incoming subscriber is an unregistered subscriber, the advertisement is displayed on the display unit 16 of the outgoing subscriber. The data is sent out and the called party is not displayed the corresponding advertisement data, and when the call is connected to the call, the subscriber's advertisement data is deleted and the state of the wireless communication becomes.

Thereafter, the configuration of the billing server 70, the statistics DB server 90 is made with Figure 3 and the detailed process is omitted.

The present invention is configured to send the advertisement data when the call is set in the ad server 50, but the originating subscriber sets the specific advertisement desired by the user for the advertisement provided by the ad server 50, or sends the advertisement data to the called subscriber Calling subscribers can be configured to send the desired advertising data, with reference to the accompanying Figure 7 is a flow chart configured to allow the user of the smartphone 10 to provide the service by setting the advertising data, the detailed procedure will be described. Is as follows.

First, the calling subscriber and the called subscriber receive the authentication procedure for the advertisement service according to the present invention, and the calling subscriber accesses the advertisement server 50 in which the advertisement data is stored through the service server 20 through the connection unit 15. Request and confirm the requested advertisement (refer to step S120), and set necessary advertisements in the advertisement server 50, or store the advertisement data of the corresponding advertisement server 50 in the memory unit (not shown in the figure) of the smartphone 10. Store in

Thereafter, when the calling subscriber of the smartphone 10 selects the advertisement data set in the advertisement server 50 or the specific advertisement data stored in the memory unit through the selection unit 18, the corresponding advertisement data is displayed in the smartphone 10. When the calling subscriber sets specific advertisement data through the advertisement setting unit 17 (see step S150), the selected advertisement data is displayed on the calling subscriber's purpose, receiving subscriber's preferences, and the like. Corresponding data is set in each time zone, period, and region. Thereafter, the subscriber's smart phone 10 enters the subscriber's number (see step S160) and if the call is requested, the corresponding caller information is transmitted to the ad server 50 through the service server 20 and the ad server 50. The advertisement data specified by the calling subscriber is transmitted through the service server 20 or the advertisement of the corresponding advertisement data stored in the calling subscriber's smartphone 10 is displayed on the display 16 with a ring signal to the calling subscriber's smartphone 10. (See step S170).

Thereafter, the outgoing signal is set to the ring back-tone to the subscriber's smartphone 10, wherein the incoming subscriber to the display unit 16 in the subscriber's smartphone 10 registered in the advertising call service The advertisement data designated by the smartphone 10 subscriber is displayed on the display unit 16 through the service server 20 in the advertisement server 50 together with the ring back-tone signal to the smartphone 10 of the called subscriber. (See step S180).

Thereafter, when the hook-off signal of the subscriber of the incoming smartphone 10 is transmitted, the advertisement data displayed on the display unit 16 of the calling party and the called party is deleted and set up as a call.

If the caller's smartphone 10 does not specify a particular advertisement, the advertisement data provided by the advertisement server 50 of FIG. 6 is displayed, that is, the caller's caller information is sent to the service server 20. The specific advertisement of the advertisement data transmitted to the advertisement server 50 and provided by the advertisement provider to the advertisement server 50 is displayed on the display unit 16 along with a ring signal on the smartphone 10 of the calling subscriber (S200). Ref.) Among the advertisement data provided by the advertisement provider to the advertisement server 50 on the display unit 16 in the recipient smartphone 10, a specific advertisement is displayed on the display unit 16 along with a ring back-tone signal on the recipient subscriber's smartphone 10. (16) (see step S210).

As described above, the present specification and drawings have been described with respect to preferred embodiments of the present invention, although specific terms are used, it is only used in a general sense to easily explain the technical contents of the present invention and to help the understanding of the present invention. It is not intended to limit the scope of the present invention. It will be apparent to those skilled in the art that other modifications based on the technical idea of the present invention can be carried out in addition to the embodiments disclosed herein.

[Description of the code]

10: smartphone 11: modem

12: Phone Application 13: Advertising Application

14 control unit 15 connection

16: display unit 17: advertising setting unit

18: selection unit 19: transmission unit

20: service server 30: SMS server

40: member management server 50: ad server

51: transmitting and receiving module 52: advertising update module

53: advertising DB 60: statistics server

70: billing server 80: real-time DB server

90: statistics DB server

Claims

A service server performing a communication function with other servers providing an advertisement call service and a function of a web server;

A server that provides a video advertisement storage and a video advertisement service, and cannot transmit in real time, and provides an advertisement server for providing video advertisement data;

Sending an advertisement request for receiving or sending an advertisement included in the incoming or outgoing call to the ad server according to the incoming or outgoing call, downloading the video advertisement data according to the ad request, and recording the advertisement exposure record according to the download. Smartphone to send to the ad server; And

And a real-time DB server for receiving and storing the advertisement exposure record in real time as a return according to the advertisement data transmission of the advertisement server according to the advertisement request of the smart phone.
The method of claim 1,

Providing the exposure statistics to the smartphone by creating exposure statistics for the user-specific advertisement of the terminal receiving the advertising call service including the smartphone on the statistics DB server receiving the advertisement exposure record stored in the real-time DB server Statistics DB server; And

A billing server that transmits the number of advertisement exposures and clicks of the smart phone user stored in the statistics DB server to a telecommunication company and performs a fee reduction for the user; Advertising call service system further comprising a.
The method of claim 1, wherein the smartphone

Modem that is responsible for transmission of the access signal or request signal according to call, call connection or specific app connection according to call connection signal through smartphone,

A telephone APP for transmitting an incoming or outgoing signal for a call connection or a specific app connection according to the access signal of the modem,

It is possible to download a specific app of the smart phone to notify the reception or outgoing status of the advertisement included in the incoming or outgoing call sent to the phone APP via the modem, or to the advertisement request signal to the advertising DB of the ad server Advertisement app that downloads the corresponding advertisement data, connects to the server that provides the specific app in order to execute other apps required in the smartphone, and provides the app for downloading the app,

Connection unit for requesting the advertisement service registered in the advertisement server by transmitting the corresponding access signal to the advertisement server according to the advertisement service request signal of the smart phone user,

A display unit for displaying the advertisement data registered in the advertisement server according to a connection signal of the connection unit and displaying the advertisement data so that the smartphone user can check the;

Instead of providing the advertisement data registered in the advertisement DB in the advertisement server through the service server, the smartphone user registered through user authentication can be set per time zone and period according to the purpose of the calling subscriber and the subscriber's preference. Advertisement setting unit is displayed on the display unit in the caller's city at the time of calling, and sets the advertisement data so that the advertisement data set in the display unit is displayed when the ring-back tone is sent to the incoming subscriber's smartphone;

A selection unit for selecting the corresponding advertisement data so that the smartphone user is displayed on the display unit when the user is calling or receiving the call through the advertisement setting unit;

The selected advertising unit is selected, and the selected advertisement data set by the subscriber, the subscriber and the subscriber's preferences and time zone, period, and region of the subscriber through the advertisement setting unit, the corresponding selected and set advertisement data to the service server A transmission unit which provides the service to be transmitted and displayed on the smartphone display unit of the calling party and the receiving subscriber, and is transmitted to the statistics server and the billing server through the service server, and sends the corresponding transmission signal to collect the statistical data and reduce the charges;

Interworking with the member management server for the membership access request and authentication request for the call access signal of the smartphone's advertising call service, the verification process through the SMS server and SMS reception for membership authentication, the ad request to the ad server, the ad server Receive advertising data, store in advertising data memory, send access signal to statistics server to check advertisement exposure and profit according to call attempt, request status information of user registration and withdrawal history to member management server and send signal Advertising call service system, characterized in that consisting of a control unit for controlling the overall signal and operation state required for providing the advertising call service.
The smart phone transmits an advertisement request for receiving or sending an advertisement included in the incoming or outgoing call to an ad server according to the incoming or outgoing call, so as to download video advertisement data according to the ad request or to advertise the ad server. In response to the request, the first step of receiving the classified advertising data according to the video ad exposure and clicks by time zone when receiving or sending a call from the ad server;

A second step of the smart phone transmitting an ad impression record to the ad server according to an advertisement download; And

A third step of the advertisement server receiving and storing the advertisement exposure record as a return according to the transmission of the video advertisement data according to the advertisement request; Advertising call service method comprising the.
The method of claim 4, wherein the first step,

When the smart phone receives a plurality of video advertisement data from the ad server in the same time zone, the advertising call service method, characterized in that to output a toggle.
The advertisement data requested by the advertiser is displayed according to the access signal through the connection of the registered smartphone user through user authentication, and the advertisement data registered in the advertisement DB of the advertisement server is displayed. Set the advertisement data so that the advertisement data set on the display unit can be displayed on the display unit in the smartphone when sending a ring tone when the call is attempted by the calling subscriber and the ring-back tone is sent by the called subscriber. A first process of doing;

If the calling subscriber's smartphone enters the calling subscriber's number and makes a call request, the calling information is sent to the advertisement server through the service server, and the advertisement data specified by the calling subscriber is sent through the service server or the calling subscriber's smartphone is sent. A second process of displaying the advertisement data of the corresponding advertisement data stored in the display unit together with a ring signal on the calling subscriber's smartphone and classifying the advertisement data according to video exposure and click when receiving or making a call from the ad server. ;

According to the calling signal of the calling subscriber, the advertisement data designated by the calling smartphone subscriber is displayed on the receiving subscriber's smartphone with the ring back-tone signal and the corresponding advertisement data is displayed through the service server from the ad server and the ad impression record is stored in the ad server. The third process of doing;

When the hook-off signal of the incoming smartphone subscriber is transmitted, the advertisement data displayed on the display unit of the calling party and the called party is deleted, the call path is set, and the advertisement exposure information of the calling party and the called party is sent to the statistics server for each time period and daily. A fourth process of performing statistical processing divided into weekly and monthly statistics; And

And a fifth step of calculating a rate reduction for the smart user through the billing server by transmitting the number of advertisement exposures and clicks of the smart phone user stored in the statistics server to the telecommunications company.