KR20050041190A - System and method providing advertisement for ring back tone - Google Patents

Abstract

The present invention relates to a system for providing an advertisement for a ringback tone and a method thereof, wherein the system according to the present invention comprises: (a) identification code information, advertisement sound source information, advertisement provision period for advertisements inputted for a ringback tone from advertisers; Constructing a database of information, advertisement providing time zone information, advertisement setting target information, and maximum- advertisement setting number information; (b) When a ringback tone setting of a predetermined advertisement is requested by the advertisement setter, after confirming whether the advertisement setter subscribes to the ringbacktone service by interworking with a mobile communication system through a communication network, the requested advertisement is set as the ringback tone of the advertisement setter. Determining whether it is settable; (c) If it is determined that the advertisement requested to be set in step (b) can be set as the ringback tone of the corresponding advertisement setter, the advertisement can be set as the ringback tone of the advertisement setter; otherwise, it is impossible to set the ringback tone of the advertisement to the advertisement setter. Guiding the; (d) Upon receiving a call to a predetermined advertisement setter, after confirming the presence or absence of an advertisement for a ringback tone of the corresponding advertisement setter corresponding to the incoming time, the sound source code information on the ringback tone advertisement set corresponding to the incoming caller of the advertisement setter Extracting and outputting a sound source of an advertisement corresponding to the advertisement sound source code information in a ringback tone; And (e) storing log information about advertisements output as ringback tones through step (d), and analyzing log information for each advertisement to derive advertisement exposure result information for each advertisement.

Description

System and method providing advertisement for ring back tone

The present invention relates to a ringback tone advertisement providing system and method thereof, and more particularly, to manage advertisements (advertisement sound sources) of advertisers to be provided using ringback tone services, and ringback tone service subscribers ring when a call is received. The present invention relates to a ringback tone advertisement providing system and a method for setting an advertisement sound source to be output as a back tone.

In recent years, as the number of users of mobile communication terminals (eg, mobile phones) increases rapidly, mobile communication service providers have provided various additional services to their mobile communication service users, thereby generating enormous profits. Examples of such additional services include caller identification (CID) and ring back tone (RBT).

Ringback tone service means that when a caller attempts to make a phone call using his mobile terminal, a ring tone (this is called a basic ringback tone) (for example, according to the call) indicating that the caller is connecting to the called party (strictly speaking, the called party's terminal). Refers to a service provided to the caller by replacing it with a specific sound source set in advance by the called party (or caller).

The ringback tone service may be used for corporate promotion or product advertisement. In other words, advertisers (or companies) set their advertising sources (or sound sources) to ring back tones for their employees, so that callers who call them are waiting for the phone call to wait for the call. Listen to the sound source.

As described above, the existing ringback tone service has the advantage of reducing the boredom according to the phone call waiting time to the mobile terminal users, and also has the advantage of advertising the product to the advertising companies.

Therefore, there is a need for a service system that provides advertisement sound sources of advertisers as ringback tones so that the products of advertisers can be advertised to more mobile communication users by utilizing the advantages of such ringback tone services.

The present invention has been made by the necessity as described above, and stores / manages the sound source of a number of advertisers reflecting the intention of the advertisers (for example, the advertisement serving time period, the target audience), a plurality of ringback tone service subscribers To set the advertising sound source to be output as ringback tone when incoming call is made according to the intention of advertiser, and the specific advertisement (advertisement sound source) set corresponding to the time of incoming call when ringback tone service subscribers receive is ringback tone It is an object of the present invention to provide an advertisement providing system and a method for a ringback tone to be output as.

Ringback tone advertisement providing system according to the present invention for achieving the above object is the information of the advertisement to be provided as ringback tone, the information and advertisement of the advertisement set by the ad setters who want to set up the ringback tone advertising subscribers and ringback tone service A database unit for storing advertisement exposure result information according to the setter's advertisement output for ringback tones, an advertisement register for receiving information about advertisements to be provided as ringback tones from advertisers and registering them in the database unit, and predetermined by the advertisement setter When the ringback tone setting of the advertisement is requested, it checks whether the advertisement setter subscribes to the ringback tone service by interworking with the mobile communication system through the communication network, and determines whether the ringback tone setting of the advertisement requested by the advertisement setter can be set. An ad setting unit for ringback tone that sets the corresponding ad as ringback tone of the ad setter according to the result; Ad sound source code that confirms the presence or absence of the advertisement for the ringback tone corresponding to the incoming call when the incoming call to the setter, and provides the sound source code information of the ringback tone advertisement set corresponding to the incoming caller of the ad setter Advertisement for ringback tones including an advertisement result analysis unit for obtaining the advertisement exposure result information for each advertisement by obtaining and analyzing log information about the advertisements output as ringback tones according to the incoming call to the ad setters Setting device; And located in the mobile communication network, when receiving a call setup request from the mobile switch, ringback tones for the called party corresponding to the current time by interworking with the ringback tone advertising setting device through the communication network with the information of the predetermined recipient received when the call setup request Check the existence of the advertisement, obtain the sound source code information for the advertisement, and output the sound source corresponding to the advertisement sound source code information as ringback tone, and if the call is requested to be released from the mobile exchange according to the telephone call connection, the corresponding advertisement And an advertisement sound source providing device for stopping output of the sound source and storing log information about the advertisement.

In addition, the ringback tone advertisement providing method according to the present invention for achieving the above object is (a) identification code information, advertisement sound source information, advertisement providing period information, advertisements for advertisements received for the ringback tone from the advertisers Constructing a providing time zone information, advertisement setting target information, and maximum- advertisement setting number information into a database; (b) When a ringback tone setting of a predetermined advertisement is requested by the advertisement setter, after confirming whether the advertisement setter subscribes to the ringbacktone service by interworking with a mobile communication system through a communication network, the requested advertisement is set as the ringback tone of the advertisement setter. Determining whether it is settable; (c) If it is determined that the advertisement requested to be set in step (b) can be set as the ringback tone of the corresponding advertisement setter, the advertisement can be set as the ringback tone of the advertisement setter; otherwise, it is impossible to set the ringback tone of the advertisement to the advertisement setter. Guiding the; (d) Upon receiving a call to a predetermined advertisement setter, after confirming the presence or absence of an advertisement for a ringback tone of the corresponding advertisement setter corresponding to the incoming time, the sound source code information on the ringback tone advertisement set corresponding to the incoming caller of the advertisement setter Extracting and outputting a sound source of an advertisement corresponding to the advertisement sound source code information in a ringback tone; And (e) storing log information about advertisements output as ringback tones through step (d), and deriving advertisement exposure result information for each advertisement by analyzing log information for each advertisement.

Hereinafter, with reference to the accompanying drawings a preferred embodiment of the ringback tone advertisement providing system and the method according to the present invention.

1 is a schematic configuration diagram of an operating environment of a ringback tone advertisement providing system according to the present invention. As shown in FIG. 1, the ringback tone advertisement providing system 100 according to the present invention stores / manages a plurality of advertisements (advertisement sources) for each advertiser to be provided as ringback tones, and sets an advertisement as ringback tones. Ad setters service to set the ads to ringback tone, ringer tones set up in response to the incoming call when the incoming call to the ad setter in conjunction with the mobile communication system 300 through the communication network 200 The advertisement is characterized in that it operates to provide a ringback tone to the caller.

The ringback tone advertisement providing system 100 according to the present invention includes a web server 110, a WAP server 120, and a ringback tone advertisement setting device 130, and the mobile communication system 300 (or The apparatus further includes an advertisement sound source providing apparatus 140 and an advertisement log DB 150 located on the mobile communication network.

Referring to FIG. 1, the web server 110 and the swap server 120 of the ringback tone advertisement providing system 100 according to the present invention are respectively a user terminal (for example, a PC) (not shown) and a mobile communication terminal (for example). Using the mobile phone (not shown) for ringback tone of the users connected to each web server 110 and the swap server 120 through a communication network (eg, wired or wireless Internet) (not shown). And transmits the result to the advertisement setting device 130, and provides the result to the users (strictly speaking, the PC or the mobile phone, which are the terminals of the users).

Advertisement setting device 130 for a ringback tone according to the present invention is linked to the web server 110, the ads requested to be registered by the advertising companies to provide an advertisement using a ringback tone service through the web server 110 Receives the information about the storage / management, and the request of the ad setters who want to set the advertisement to the ringback tone through the web server 110 or the swap server 120 in conjunction with the web server 110 and the swap server 120 Receives the information and sets the advertisement corresponding to the requirements of each advertisement setter as ringback tone of each advertisement setter to store / manage.

In addition, the ringback tone advertisement setting device 130 according to the present invention whether to subscribe to the ringback tone service for the advertisement setters who want to set the advertisement to the ringback tone in conjunction with the mobile communication system 300 through the communication network (200) Check and obtain basic information about the advertisement setters.

In addition, the ringback tone advertisement setting device 130 according to the present invention interworks with the advertisement sound source providing device 140 according to the present invention located on the mobile communication system 300 when the incoming call is made to a predetermined advertisement setter. The sound source for the advertisement for the ringback tone set by the corresponding advertisement setter is output in the ringback tone, and the log information about the advertisements output as the ringback tone is obtained to derive the advertisement exposure result information according to the output of each advertisement. To perform the operation.

Advertisement sound source providing apparatus 140 according to the present invention is located on the mobile communication system 300, a predetermined called party (that is, in conjunction with the ringback tone advertising setting apparatus 130 according to the present invention via the communication network 200) When a call is sent to the ad setter, the caller recognizes the caller's ringback tone corresponding to the incoming call, outputs the sound source of the call as ringback tone, and logs information about the advertisements output as ringback tone. Store / manage through DB 150. Here, the description of the advertisement sound source providing apparatus 140 and the advertisement log DB 150 according to the present invention will be described in detail with reference to FIG.

Meanwhile, referring to FIG. 1, the mobile communication system 300 interworking through the ringback tone advertisement providing system 100 and the communication network 200 according to the present invention includes a customer management device 310 and a home location register (HLR). A home location register (320), a NO.7 network (330), a mobile switching service center (MSC: 340), a gateway 350, and a ringback tone providing apparatus 360. Here, since the basic operation of each component constituting the mobile communication system 300 and the operation relationship between the components are well known to those skilled in the art, a detailed description thereof will be omitted. In addition, the process of outputting the advertisement set by the called party as the ringback tone according to the presence or absence of an advertisement for the ringback tone corresponding to the incoming call point when the incoming call is received to the predetermined called party is provided for the ringback tone advertisement system 100 according to the present invention. ) And the mobile communication system 300 will be described in more detail below.

Hereinafter, a more specific operation of the ringback tone advertisement setting device 130 of the ringback tone advertisement providing system 100 according to the present invention will be described.

FIG. 2 is a functional block diagram of the ringback tone advertisement setting device 130 according to the present invention. Referring to FIG. 2, the ringback tone advertisement setting device 130 according to the present invention includes an advertisement information DB 131; The advertisement setting information DB 132, the advertisement exposure result information DB 133, the advertisement registration unit 134, the advertisement setting unit 135 for the ringback tone, the advertisement sound source code providing unit 136 and the advertisement result analysis unit 137 Include.

The advertisement information DB 131 stores basic information about advertisers who want to provide advertisements using the ringback tone service, advertisement details of each advertiser, and advertisement benefit information provided according to the degree of output of the ringback tone for each advertisement. do. 3A is an exemplary diagram of the advertisement information DB 131.

Referring to FIG. 3A, the advertisement information DB 131 includes a basic information field 1311 for each advertiser, an advertisement detail field 1312, and an advertisement benefit information field 1313. In the basic information field 1311 for each advertiser, information such as an advertisement company ID / business name / business registration number / contact information is recorded for each advertiser. The advertisement detail field 1312 includes an advertisement identification code (or advertisement sound source code) / advertisement sound source / advertisement period / advertisement serving time / advertisement set target / maximum-advertiser number / advertisement for the advertisement provided by the advertiser. Information such as a set deadline is recorded for each advertisement of each advertisement company. In this case, the advertisement target audience information is the qualification information of the user (that is, the advertisement setter) who limited the advertisement company to set its advertisement as a ringback tone, and the target advertisement target information includes information such as gender, age, and place of residence. . In the advertisement benefit information field 1313, the rate information and the prize information provided are reduced according to the ringback tone output degree of each advertisement company. In this case, the reduction fee information may be determined by prior consultation between the advertising company and the operator of the advertisement providing system 100 for ringback tone.

The advertisement setting information DB 132 stores basic information about advertisement setters who are subscribers of a ringback tone service and want to set advertisements as ringback tones, and information about advertisements set as ringback tones by respective advertisement setters. 3B is an exemplary diagram of the advertisement setting information DB 132.

Referring to FIG. 3B, the advertisement setting information DB 132 includes a basic information field 1321 for each advertisement setter and a setting advertisement information field 1322 for ringback tones. In the basic information field 1321 for each advertisement setter, information such as name / mobile communication terminal information (for example, phone number) / sex / age / resident registration number / residential address of the advertisement setter is recorded for each advertisement setter. In the ringback tone setting advertisement information field 1322, information such as an advertisement identification code / advertisement period / advertisement time zone is recorded for each advertisement set as ringback tone by each advertisement setter.

The advertisement exposure result information DB 133 is a database that stores information according to the output of the advertisement set to the ringback tone by the advertisement setters, as shown in FIG. 3C.

Referring to FIG. 3C, the advertisement exposure result information DB 133 may include an identification code information field 1331 for advertisements output as ringback tones, an identification information field 1332 of an advertisement setter for each advertisement, and an advertisement for each advertisement setter. An exposure information field 1333, a reduction fee information field 1334 for each advertisement setter, and a prize winner information field 1335 for each advertisement are included. The identification information field 1332 of the advertisement setter for each advertisement is identification information for the advertisement setters who have received a call so that the corresponding advertisement is output in a ringback tone for each advertisement. For example, mobile terminal information (eg, a phone number) Is recorded. The advertisement exposure information field 1333 for each advertisement setter includes advertisement exposure number information and advertisement exposure time information according to the ringback tone output of the corresponding advertisement for each advertisement, and the total number of callers who listened to the advertisement in the ringback tone for each advertisement setter. Is recorded. Here, the total number of telephone callers is the total sum of the different telephone callers who listened to the advertisement in ringback tone for one advertisement. And, the number of advertisement exposure information, advertisement exposure time information and the total number of callers for each advertisement is preferably calculated in a predetermined time unit (for example, 24 hours). The reduction rate information field 1334 for each advertisement setter records the reduction rate calculated based on the advertisement exposure frequency information and the advertisement exposure time information of each advertisement setter for each advertisement.

The advertisement registration unit 134 receives basic information about advertisement companies, advertisement details, and advertisement benefit information through the web server 110, and stores / manages the advertisement information DB 131 in the advertisement information DB 131. The advertisement providing period for each advertiser stored in the monitoring is monitored, and when an advertisement having expired is detected, the advertisement provider providing the detected advertisement is notified of the expiration of the advertisement providing period.

In addition, the advertisement registration unit 134 transmits identification code information and sound source information for the advertisements stored in the advertisement information DB 131 to the advertisement sound source providing apparatus 140 through the communication network 200 at predetermined intervals. In this case, the advertisement registration unit 134 preferably transmits the identification code information and the sound source information of the newly registered or updated advertisement.

The advertisement setting unit 135 for the ringback tone provides an advertisement setting environment for setting advertisements as ringback tones to the advertisement setters connected to the web server 110 or the swap server 120. In this case, the advertisement setting environment includes a list of advertisements for ringback tones (hereinafter, referred to as advertisement lists) (eg, song, comment / effect sound, drama / movie, pop / classic / jazz, cartoon / song / end, etc.). ) Can be presented. In addition, the ringback tone advertisement setting apparatus 130 according to the present invention can be classified and managed by the advertising sector for each advertising company in advance.

When the advertisement setter selects a predetermined advertisement list based on the advertisement setting environment, the ringback tone advertisement setting unit 135 provides information for each advertisement included in the selected advertisement list for each advertisement. At this time, the advertisement-specific information displayed on the terminal (eg, PC, mobile phone) of the advertisement setter includes, for example, the title of the advertisement, the advertisement company, the name of the artist, the advertisement setting period, the advertisement providing period, the advertisement providing time zone, and the advertisement benefit. Information may be included.

Subsequently, when the advertisement setter requests a predetermined advertisement (eg, advertisement #n) to be set as a ringback tone, the ringback tone advertisement setting unit 135 receives mobile communication terminal information (eg, a phone number) from the corresponding advertisement setter and receives a communication network. Through the 200 to the customer management device 310 of the mobile communication system 300 to request to confirm whether or not to subscribe to the ringback tone service for the corresponding advertisement setter.

Here, the customer management device 310 of the mobile communication system 300 is a device for managing the information of the mobile communication terminal users, generally the basic information (eg, name, mobile communication terminal information, gender, resident registration number) of the mobile communication terminal users Store information, and information about additional services (e.g., calling number service, ringback tone service, etc.) subscribed to by users of mobile communication terminals. Accordingly, the customer management apparatus 310 has mobile communication terminal information received from the ringback tone advertisement setting unit 135 through the communication network 200 and corresponds to the mobile communication terminal information (that is, the advertisement setter). After checking whether the subscription to the ringback tone service, and transmits the result to the ringback tone setting unit 135.

The ringback tone advertisement setting unit 135 is based on the result information received from the customer management device 310 of the mobile communication system 300 when it is determined that the advertisement setter who has requested the ringtone setting for the current ringback tone service subscriber. Based on the advertisement setting information DB 132, basic information of the corresponding advertisement setter and setting advertisement information for ringback tones are retrieved.

At this time, if the basic information of the corresponding advertisement setter is not searched based on the advertisement setting information DB 132, the ringback tone advertisement setting unit 135 recognizes the advertisement setting for the ringback tone of the advertisement setter to establish the communication network 200. By requesting the basic information about the corresponding advertisement setter to the customer management device 310 of the mobile communication system 300 to obtain the basic information of the advertisement setter as a result.

Thereafter, the ringback tone advertisement setting unit 135 determines whether ringback tone setting is possible for the advertisement (advertisement #n) set by the corresponding advertisement setter based on the obtained basic information of the advertisement setter. That is, the ringback tone advertisement setting unit 135 compares the basic information of the obtained advertisement setter with the advertisement setting target information for the corresponding advertisement (advertisement #n) stored in the advertisement information DB 131, and the corresponding advertisement of the advertisement setter. (E.g., advertisement #n) determines whether the ringback tone setting qualification is appropriate.

And, if it is determined that the ringback tone setting qualification for the corresponding advertisement (advertisement #n) of the advertisement setter is appropriate, the ringback tone advertisement setting unit 135 sets the corresponding advertisement (advertisement #n) as the ringback tone of the advertisement setter. And basic information of the corresponding advertisement setter and information of the advertisement (advertisement #n) set as ringback tone (that is, ringback tone setting advertisement information) (for example, advertisement identification code information, advertisement serving period information, and advertisement serving time zone information). The advertisement setting information DB 132 is stored. On the other hand, if it is determined that the ringback tone setting eligibility for the corresponding advertisement (advertisement # n) of the ad setter is inappropriate, the advertisement setting unit 135 for the ringback tone causes the advertisement setter to set another advertisement as the ringback tone. n) to guide the configuration inconsistency.

On the other hand, when the basic information of the corresponding advertisement setter and the setting advertisement information for the ringback tone is searched based on the advertisement setting information DB 132, the ringback tone advertisement setting unit 135 sets the basic information of the corresponding advertisement setter and the ringback tone setting. Comparing the advertisement information with the advertisement setting target information and the advertisement providing time zone information for the corresponding advertisement stored in the advertisement information DB 131, it is determined whether the ringback tone setting of the advertisement (ad # n) requested by the corresponding advertisement setter can be set. do.

That is, the ringback tone advertisement setting unit 135 compares the basic information of the advertisement setter with the advertisement target audience information on the corresponding advertisement (advertisement #n), and sets the eligibility for setting the ringback tone for the corresponding advertisement (advertisement #n) of the advertisement setter. It is determined whether it is appropriate and compares the advertisement setting time information for the ringback tone of the advertisement setter with the advertisement providing time zone information for the corresponding advertisement (advertisement #n) to determine whether the advertisement providing time zone is overlapped.

Subsequently, it is determined that the ringback tone setting eligibility for the corresponding advertisement (advertisement #n) of the advertisement setter is appropriate, and the advertisement serving time for the advertisements preset by the corresponding advertisement setter and the advertisement currently requested by the advertisement setter (advertisement) If it is determined that the advertisement serving time zones of #n) do not overlap, the ringback tone advertisement setting unit 135 sets the corresponding advertisement (advertisement #n) as the ringback tone of the advertisement setter and sets the advertisement (advertisement #n). The information is stored in the advertisement setting information DB 132. On the other hand, it is determined that the advertisement setter's eligibility for setting the ringback tone for the corresponding advertisement (advertisement #n) is inappropriate or the advertisement provisioning time zone of the advertisement (advertisement #n) currently requested by the advertisement setter is preset by the corresponding advertisement setter. If it is determined that the advertisement overlaps in the advertisement providing time, the ringback tone advertisement setting unit 135 informs the advertisement setter of the inappropriate setting of the advertisement (advertisement #n).

In addition, the ringback tone advertisement setting unit 135 may change or delete advertisements set as ringback tones by the corresponding advertisement setters according to the request of the advertisement setters.

In addition, the ringback tone advertisement setting unit 135 monitors an advertisement providing period of ringback tone setting advertisement information for each advertisement setter stored in the advertisement setting information DB 132 and detects an advertisement having expired. The advertisement setter who sets the set advertisement as the ringback tone is notified of the expiration of the advertisement period.

The advertisement sound source code providing unit 136 requests confirmation of presence or absence of an advertisement for a ringback tone by a predetermined called party (ie, an advertisement setter) from the advertisement sound source providing apparatus 140 located on the mobile communication system 300 through the communication network 200. When received, based on the advertisement setting information DB (132) to retrieve the ringback tone setting advertisement information of the called party to check the presence of the ringback tone advertisement corresponding to the current time and the result to the advertisement sound source providing device 140 To pass.

In addition, the advertisement sound source code providing unit 136 receives the sound source code information for the ringback tone advertisement of a predetermined called party (that is, the advertisement setter) from the advertisement sound source providing apparatus 140 through the communication network 200, the advertisement setting information. Advertisement sound source providing device 140 after searching for ringback tone setting advertisement information of the called party based on DB 132, extracting identification code information (or sound source code information) of the ringback tone advertisement set corresponding to the current time; To pass).

The advertisement result analyzing unit 137 requests log information about advertisements output as ringback tones to the advertisement sound source providing apparatus 140 through the communication network 200 and receives log information for each advertisement. In this case, the log information for each advertisement includes identification information (for example, mobile communication terminal information) about the advertisement setters who have received the call so that the corresponding advertisement is output as ringback tone for each advertisement, and ringback tone output of the corresponding advertisement for each advertisement setter. Advertisement exposure number information and advertisement exposure time information, and the total number of callers who listened to the advertisement in ringback tone. Here, the advertisement result analyzing unit 137 outputs the ringback tones in conjunction with the advertisement sound source providing apparatus 140 at the request of the operator of the ringback tone advertisement providing system 100 or at a predetermined period by the operator. You can receive log information about.

And, the advertisement result analysis unit 137 based on the received log information for each advertisement, the advertisement benefit information for each advertisement stored in the advertisement information DB 131 and basic information for each advertisement setter stored in the advertisement setting information DB 132. By analyzing the results according to the advertisement provided by the ringback tone service and stores the result in the advertisement exposure result information DB (133).

That is, the advertisement result analyzing unit 137 derives a reduction fee for the advertisement setters for each advertisement based on the advertisement exposure number information and the advertisement exposure time information for each advertisement setter, which is log information for each advertisement, and the advertisement benefit information for each advertisement. And prize winners are selected from the advertisement setters for each advertisement. Thereafter, the advertisement result analyzing unit 137 stores the log information for each advertisement, the reduction fee information of the advertisement setters for each advertisement, and the prize winner information for each advertisement in the DB 133 as the advertisement exposure result information. In addition, the advertisement result analyzing unit 137 based on the basic information of each of the ad setters corresponding to the identification information of the ad setters log information for each advertisement, the user who actually used the corresponding ad as ringback tone for each advertisement (that is, the advertisement By analyzing the gender, age, residence, etc. of the setters) it is possible to derive the effect of the advertisement.

4 is a flowchart illustrating a method for providing an advertisement for a ringback tone according to the present invention. Referring to FIG. 4, the ringback tone advertisement setting apparatus 130 of the ringback tone advertisement providing system 100 according to the present invention stores / manages all information on advertisements to be provided using a ringback tone service ( s100). In this case, the description of step s100 is omitted since the description of the advertisement information DB 131 referring to FIG. 2 is omitted.

Advertisement setting device for ringback tone 130 provides an ad setting environment to set the ad to the ringback tone to the ad setters, and if the ringback tone setting of a predetermined advertisement is requested by the ad setter based on the provided ad setting environment, It is determined whether the advertisement setter subscribes to the ringback tone service and whether the advertisement set by the advertisement setter can set the ringback tone, and sets the corresponding advertisement as the ringback tone of the advertisement setter according to the result (s120).

In addition, the ringback tone advertisement setting device 130 is a ringback tone for the predetermined recipient (that is, advertisement setter) from the advertisement sound source providing device 140 located on the mobile communication system 300 via the communication network 200 After receiving a request for confirmation (s140), check whether there is an advertisement for a ringback tone for the called party, check whether there is an advertisement for a ringback tone corresponding to the current time, and then transfer the result to the advertisement sound source providing apparatus 140. (S160).

In addition, the ringback tone advertisement setting apparatus 130 receives sound source code information for the ringback tone advertisement of a predetermined called party (ie, the advertisement setter) from the advertisement sound source providing apparatus 140 through the communication network 200 (S180). In operation S200, the identification code information (ie, the sound source code information) for the ringback tone advertisement of the called party set corresponding to the current time is transmitted to the advertisement sound source providing apparatus 140.

Subsequently, the ring back tone advertisement setting apparatus 130 receives log information for each advertisement from the advertisement sound source providing apparatus 140 through the communication network 200 and analyzes the advertisement exposure result information for each advertisement (S220 and S240). . Here, the descriptions of the steps s220 and s240 are already mentioned when the operation of the advertisement result analyzing unit 137 of the advertisement setting apparatus 130 for the ringback tone with reference to FIG. 2 is omitted.

Finally, the ringback tone advertisement setting device 130 provides the rate setters and the winning prizes according to the use of the ringback tone advertisement to the advertisement setters based on the advertisement exposure result information derived in step S240 (S260).

Figure 4a is a flow chart for the advertisement setting process (s120) for the ringback tone for each advertisement setter according to the present invention. As shown in FIG. 4A, the ringback tone advertisement setting apparatus 130 according to the present invention provides an advertisement setting environment for setting advertisements as ringback tones to the advertisement setters (s121) and based on the provided advertisement setting environment. In step S122, the advertisement setter monitors whether a ringback tone setting of a predetermined advertisement is requested.

In step s122, when a ringback tone setting of a predetermined advertisement is requested by the advertisement setter, the advertisement setting apparatus 130 for ringback tone is transmitted to the customer management apparatus 310 of the mobile communication system 300 through the communication network 200. The request for confirmation whether the setter subscribes to the ringback tone service is received and the result information is received (s123).

Based on the result information received through step s123, if the corresponding advertisement setter is identified as a subscriber of the ringback tone service (s124), the advertisement setting apparatus 130 for the ringback tone sets the basic information of the advertisement setter and the setting advertisement information for the ringback tone. Search (s125), otherwise, direct the advertisement setter to subscribe to the ringback tone service (s126).

Subsequently, when it is determined in step S125 that the basic information of the corresponding advertisement setter is not found and the corresponding advertisement setter initially sets the ringback tone advertisement (s127), the ringback tone advertisement setting device 130 is transmitted through the communication network 200. In operation S128, the mobile terminal system 300 interoperates with the customer management apparatus 310 of the mobile communication system 300 to obtain the corresponding advertisement setter.

Then, the ringback tone advertisement setting apparatus 130 determines whether ringback tone setting is possible for the advertisement requested by the corresponding advertisement setter using the basic information of the advertisement setter obtained in step S128 (S129).

On the other hand, the ringback tone advertisement setting device 130 is found in step s125 when the basic information of the advertisement setter and the ringback tone setting advertisement information is determined to determine that the corresponding advertisement setter does not initially set the ringback tone advertisement (s127). Using the basic information of the searched advertisement setter and the set advertisement information for ringback tones, it is determined whether the ringback tone can be set by the corresponding advertisement setter.

Lastly, the ringback tone advertisement setting device 130 may set the ringback tone of the advertisement requested by the advertisement setter (s130), and set the corresponding advertisement as the ringback tone of the advertisement setter (s131), otherwise, The advertisement setter is notified of the ringback tone setting inconsistency of the corresponding advertisement (s132), and returns to the step (s121) of providing an advertisement setting environment to set another advertisement as the ringback tone, and repeats each step.

5 is a flowchart illustrating a process of outputting an advertisement sound source for a ringback tone in a mobile communication network according to the present invention. Hereinafter, referring to FIG. 5, the callback is set to correspond to an incoming time when a call is received by a predetermined called party (ie, an advertisement setter) through interworking between the ringback tone advertisement providing system 100 and the mobile communication system 300 according to the present invention. The following describes a process in which the called party's ringback tone is output as ringback tone.

First, when a predetermined caller attempts to make a phone call, the mobile switch 340 (hereinafter referred to as a calling mobile switch) of the mobile communication system 300 receives a predetermined telephone call through a base station and a base station controller (not shown). Or an incoming call) and requests the home location register 320 for location inquiry for a predetermined called party based on the telephone call (s300).

At this time, the home location register 320 receives a request for the called party's location from the calling mobile switch 340, and acquires incoming routing information (TLDN: Temporary Local Directory Number) in conjunction with a predetermined called mobile switch (not shown). After that, the presence of the ringback tone subscription for the called party is checked (s320). Here, the home location register 320 receives information (eg, name, mobile communication terminal phone number, etc.) about the ringback tone service subscribers in advance from the customer management device 310 and receives a separate subscriber database (not shown). Through storage / management. In addition, the process of obtaining the incoming routing information by the home location register 320 in conjunction with the called-side mobile exchange is a general operation of the home location register 320, and thus a detailed description thereof will be omitted.

If it is confirmed in step S320 that the called party has subscribed to the ringback tone service, the home location register 320 responds to the caller location query request of step S300 in order to provide incoming routing information (TLDN) and ringback tone service. The routing information of the sound source providing apparatus 140 is transmitted to the calling mobile switch 340 (S340). At this time, the home location register 320 should be aware of the routing information for call setting to the advertisement sound source providing apparatus 140 in advance. On the other hand, if it is confirmed in step s320 that the called party is not subscribed to the ringback tone service, the home location register 320 transmits only the incoming routing information (TLDN) to the calling party mobile exchange 340 in response to step s300. .

Subsequently, when the calling party mobile exchanger 340 receives the incoming routing information (TLDN) and the routing information to the advertisement sound source providing apparatus 140 through step s340, the called party mobile exchanger based on the corresponding called routing information (TLDN). A call setup request is made (not shown) (not shown), and a call setup request is made to the advertisement sound source providing apparatus 140 based on the routing information to the corresponding advertisement sound source providing apparatus 140 (S360).

When the advertisement sound source providing apparatus 140 receives a call setup request from the calling mobile switch 340 through step S360, the communication network 200 transmits information of a predetermined called party (eg, a mobile communication terminal telephone number) received when the call setup request is made. By transmitting to the ringback tone advertising setting device 130 through the request to confirm the presence of the ringback tone for the called party (s380).

At this time, the ringback tone advertisement setting device 130 has a ringtone of the called party with the information of the called party received when the request for confirmation of the presence of the presence of the ringback tone for the predetermined recipient (that is, the advertisement setter) from the advertising sound source providing device 140 After confirming the presence or absence of the advertisement for the back tone, after confirming the presence or absence of the advertisement for the ring back tone corresponding to the current time (s400), and transmits the result to the advertisement sound source providing apparatus 140 (s420).

Subsequently, the advertisement sound source providing apparatus 140 determines that there is an advertisement for a ringback tone of the called party corresponding to the current time based on the result information received through step s420 (s440). Request the sound source code information for the ringback tone advertisement of the called party set according to the current time (s460), otherwise (s440), and transmit the information of the called party to the ringback tone providing apparatus 360 to set the call setting. Request (s480). Here, the ringback tone providing apparatus 360 is a device supporting the existing ringback tone service, and since its operation is well known to those skilled in the art, a detailed description thereof will be omitted.

The ringback tone advertisement setting device 130 transmits the sound source code information for the ringback tone advertisement of the called party set to correspond to the current time in response to step s460 to the advertisement sound source providing device 140 (S500).

The advertisement sound source providing apparatus 140 extracts the advertisement sound source corresponding to the advertisement sound source code information received through step s500 from the advertisement log DB 150 provided to the calling party's mobile switch 340 and transmits it to the caller. Provides the advertisement sound source set by the ring back tone (s520).

And, while providing the advertisement sound source in the ring back tone through the step S520, the advertisement sound source providing apparatus 140, when the call release is requested from the calling mobile switch 340 according to the call connection between the caller and the called party (s540), The output of the advertisement sound source is terminated and log information about the advertisement sound source is stored in the advertisement log DB 150 (s560).

Finally, the advertisement sound source providing apparatus 140 is requested log information for the advertisements output in the ringback tone from the ringback tone advertisement setting device 130 through the communication network 200 (s580), the advertisement log DB 150 The log information about the advertisements stored in the) is transmitted to the advertisement setting device 130 for the ringback tone (s600).

The above description is only for explaining one embodiment, and the present invention is not limited to the above-described embodiment and can be variously changed within the scope of the appended claims. For example, the shape and structure of each component specifically shown in the embodiment of the present invention can be modified.

According to the present invention, there is an advantage that the target advertising is possible by limiting the target audience (ad setter) that can set the advertising sound source of the advertising company to the ringback tone.

In addition, by listening to the advertising sound source in the ringback tone until the telephone connection is made, the greater the number of times the exposure of the advertisement (advertisement sound source) has the advantage that the higher the advertising effect can be seen.

In addition, the benefits of reducing the charge according to the degree of ringback tone exposure of the advertising sound source and paying prizes to induce the setting of ringback tone of the advertising sound source of a number of ringback tone service subscribers to provide advertisements to unspecified number of callers. have.

1 is a schematic configuration diagram of an operating environment of a ringback tone advertisement providing system according to the present invention;

2 is a functional block diagram of an advertisement setting device for a ringback tone according to the present invention;

3a to 3c is an exemplary view of the databases managed in the advertising setting device for ringback tone according to the present invention,

4 is a processing flowchart for the advertisement providing method for a ringback tone according to the present invention;

4a is a process flow diagram for an advertisement setting process for each ringer of the advertisement setter according to the present invention;

5 is a flowchart illustrating a process of outputting an advertisement sound source for a ringback tone in a mobile communication network according to the present invention.

Claims (11)

Database that stores information of advertisement to be provided as ringback tone, information of advertisement set by advertisement setters who are subscribers of ringback tone service and wants to set ringback tone advertisement, and advertisement exposure result information according to advertisement output of ringback tone for advertisement setters Wealth, An advertisement register that receives information about advertisements to be provided as ringback tones from advertisers and registers them in the database; If the advertisement setter is requested to set the ringback tone of a predetermined advertisement, check whether the advertisement setter subscribes to the ringback tone service by interworking with the mobile communication system through the communication network, and whether to set the ringback tone of the advertisement requested by the advertisement setter. And the ringback tone advertisement setting unit for setting the corresponding advertisement as the ringback tone of the advertisement setter according to the result. Ad sound source code that confirms the presence or absence of the advertisement for the ringback tone corresponding to the incoming call when the incoming call to the ad setter, and provides the sound source code information of the ringback tone advertisement set corresponding to the incoming call of the ad setter Providing department, A ringback tone advertisement setting apparatus including an advertisement result analyzing unit for obtaining and analyzing log information about advertisements output as ringback tones according to a call to the advertisement setters and deriving advertisement exposure result information for each advertisement; And Located in the mobile communication network, when receiving a call setup request from the mobile exchange, the ringback tone advertisement of the called party corresponding to the present time by interworking with the ringback tone advertisement setting device through the communication network with the information of the predetermined called party received when the call is set up. Check the existence, obtain the sound source code information for the advertisement, and output the advertisement sound source corresponding to the advertisement sound source code information as ringback tone, and upon receiving a call request from the mobile exchange according to the telephone call connection, the corresponding sound source The advertisement providing system for a ringback tone, characterized in that it comprises a sound source providing device for stopping the output of the and stores the log information for the advertisement. The method of claim 1, wherein the database unit According to the basic information of each advertiser, advertisement code information of each advertiser, advertisement period information / advertisement time zone information / advertisement setting target information / maximum-advertiser number information, and ringback tone output degree of each advertisement An advertisement information database for storing the provided advertisement benefit information; An advertisement setting information database for storing the setting advertisement information for the ringback tone including basic information for each advertisement setter and identification code information / advertisement period information / advertisement time zone information for the advertisement set as ringback tone by each advertisement setter, Identification code information for advertisements output as ringback tone / Ad setter identification information for each advertisement / Ad exposure count information for each advertisement setter / Ad exposure time information for each advertisement setter / Ad caller for each advertisement Ringback tone advertisement providing system comprising an advertisement exposure result information database for storing the advertisement exposure result information including the number of callers / reduction rate information for each advertisement setter of each advertisement / prize winner information for each advertisement. The method of claim 2, wherein the advertisement register The advertisement period for each advertisement company stored in the advertisement information database is monitored, and when the advertisement period expired is notified, the supplier of the advertisement is notified of the expiration of the advertisement period, and the advertisement stored in the advertisement information database at regular intervals. Advertising code system for the ringback tone, characterized in that for transmitting the identification code information and sound source information for the advertisement source through the communication network. According to claim 2, wherein the ringback tone advertisement setting unit After confirming that the advertisement setter subscribes to the ringback tone service by interworking with the mobile communication system, and confirming that the advertisement setter is the initial setting of the ringback tone advertisement based on the advertisement setting information database, the advertisement setter's basic Obtains the information, and determines whether the advertisement setter is eligible to set the ringback tone for the corresponding advertisement based on the obtained basic information of the advertisement setter and the set target information of the requested advertisement, and sets the advertisement according to the result. Advertisement system for ringback tone, characterized in that set to the ringback tone. According to claim 2, wherein the ringback tone advertisement setting unit After confirming that the advertisement setter subscribes to the ringback tone service by interworking with the mobile communication system, and confirming that the advertisement setter is not the initial setting of the ringback tone advertisement based on the advertisement setting information database, the corresponding advertisement setter stored in the advertisement setting information database Based on the basic information and ringback tone setting advertisement information of the user, the advertisement setting target information and the advertisement serving time information of the requested advertisement, the ad setter determines whether the eligibility for the ringback tone setting is appropriate for the corresponding advertisement, The advertisement providing system for a ringback tone, characterized in that it is determined whether or not overlapping the advertisement providing time period for the advertisement, and sets the corresponding advertisement as a ringback tone of the advertisement setter according to the result. According to claim 4 or 5, The ringback tone advertising setting unit And if it is determined that the advertisement requested to be set as the ringback tone by the advertisement setter cannot be set as the ringback tone of the corresponding advertisement setter, the advertisement setter informs the setter of the ringback tone setting of the corresponding advertisement. According to claim 2, wherein the ringback tone advertisement setting unit When the advertisement period of the advertisement serving period is detected by searching the advertisement serving period of ringback tone setting advertisement information for each advertisement setter stored in the advertisement setting information database, the advertisement setter which set the advertisement as ringback tone is notified. Ringback tone advertising providing system, characterized in that the notification. The method of claim 2, wherein the advertisement result analysis unit Receives log information about advertisements output as ringback tone from the advertisement sound source providing device through the communication network, and stores the log information for each advertisement received and the advertisement benefit information and advertisement setting information database for each advertisement stored in the advertisement information database. Ringback tone advertisement providing system characterized in that by analyzing the basic information for each advertisement setter to derive the reduction fee details information for each of the advertisement setters, each prize winners information for each advertisement. (a) Constructing a database of identification code information, advertisement sound source information, advertisement serving period information, advertisement serving time zone information, advertisement set target information and maximum-ad set number information for advertisements inputted for ringback tone from advertisers Making; (b) When a ringback tone setting of a predetermined advertisement is requested by the advertisement setter, after confirming whether the advertisement setter subscribes to the ringbacktone service by interworking with a mobile communication system through a communication network, the requested advertisement is set as the ringback tone of the advertisement setter. Determining whether it is settable; (c) If it is determined that the advertisement requested to be set in step (b) can be set as the ringback tone of the corresponding advertisement setter, the advertisement can be set as the ringback tone of the advertisement setter; otherwise, it is impossible to set the ringback tone of the advertisement to the advertisement setter. Guiding the; (d) Upon receiving a call to a predetermined advertisement setter, after confirming the presence or absence of an advertisement for a ringback tone of the corresponding advertisement setter corresponding to the incoming time, the sound source code information on the ringback tone advertisement set corresponding to the incoming caller of the advertisement setter Extracting and outputting a sound source of an advertisement corresponding to the advertisement sound source code information in a ringback tone; And (e) storing log information about advertisements output as ringback tone through step (d), and analyzing log information for each advertisement to derive advertisement exposure result information for each advertisement. How to provide advertising for ringback tone. The method of claim 9, wherein step (b) After confirming the advertisement setter's subscription to the ringback tone service, if it is determined that the advertisement setter is the initial setting of the advertisement for the ringback tone, the basic information of the corresponding advertisement setter is obtained by interworking with the mobile communication system, and the obtained basic information and setting request are obtained. The advertisement providing method for a ringback tone, characterized in that it is determined whether the advertisement setter is eligible to set the ringback tone for the corresponding advertisement based on the set target information of the advertisement. The method of claim 9, wherein step (b) After confirming that the ad setter subscribes to the ringback tone service, and if it is determined that the ad setter is not the initial setting of the ringback tone advertisement, the basic information of the pre-stored ad setter and the set advertisement information for the ringback tone, and the requested advertisement Based on the advertisement setting target information and the advertisement providing time zone information on the advertisement setter, the advertisement setter determines whether the eligibility for setting the ringback tone for the corresponding advertisement is determined, and whether the advertisement serving time zone is duplicated for the requested advertisement. How to provide advertising for ringback tone.