WO2013077567A1 - Integrated advertising management system and integrated advertising management method using an advertisement terminal - Google Patents
Integrated advertising management system and integrated advertising management method using an advertisement terminal Download PDFInfo
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- WO2013077567A1 WO2013077567A1 PCT/KR2012/009148 KR2012009148W WO2013077567A1 WO 2013077567 A1 WO2013077567 A1 WO 2013077567A1 KR 2012009148 W KR2012009148 W KR 2012009148W WO 2013077567 A1 WO2013077567 A1 WO 2013077567A1
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
Definitions
- the present invention relates to an integrated advertising management system and an integrated advertising management method using an advertising terminal, and more specifically, when sending outgoing call diagrams and incoming ringtones of an authenticated advertising terminal, receiving a call (outgoing) notification, coloring during a call, Display advertising data such as video ads when call termination or sleep mode is released, and provide statistics on the exposure time and frequency generated according to the corresponding signal, thereby discounting communication charges or providing multimedia advertisements by providing events and free gifts.
- the present invention relates to an integrated advertising management system and an integrated advertising management method using an advertising terminal that enables a service to be provided based on a terminal.
- Keyword ads are keywords that advertisers (or advertising agents) think best describe their website, company, or product on a search portal site.
- keyword advertising it is necessary to manage and determine keyword bidding, advertisement ranking, advertisement area, and the like.
- keyword management is done by the advertiser or through an advertising agency.
- keyword management was generally performed for a few keywords bidding by an advertiser.
- the management of a large number of advertising keywords rather than managing a few keywords, the advertiser has invested excessive time and effort in keyword management, such excessive time and effort Investment has led to the problem of inefficiency.
- the present invention is to solve the above problems, integrated advertising management system using an advertising terminal to enable mutually shared and professional services according to the number of membership registration, member authentication request, statistics creation, ad exposure times for advertisement download And to provide an integrated advertising management method.
- the present invention is to statistically manage the frequency of exposure according to the loading of the advertisement at the time of call origination call and incoming call ringing to the advertising APP, call reception (outgoing) notification, coloring during the call, call termination, sleep mode release To provide an integrated advertising management system and integrated advertising management method using the advertising terminal for the purpose.
- the advertisement APP When the advertising terminal sends a call reception (outgoing) notification to the advertisement APP, the advertisement APP performs an advertisement load to apply an exposure frequency for each hour; A second step of exposing the loaded advertisement to the advertisement terminal; A third step of notifying the advertisement APP when the advertisement terminal is a call of the user, and storing the number of advertisements in the advertisement APP; And a fourth step of performing the server update by the advertisement APP, attempting to update the advertisement server at a real time interval, and then transmitting an advertisement frequency per advertisement to the advertisement server. It includes, and when the display of the full advertisement after the end of the display, it is characterized in that it is applied to all methods, whether full or half, 1/3.
- the outgoing call diagram and the incoming ring tone of the authenticated advertising terminal the call reception (outgoing) notification, the coloring during the call, the call termination
- advertisement data such as video advertisements are displayed to provide statistics on exposure time and exposure frequency generated according to a corresponding signal, thereby providing an effect of receiving product discounts, refunds, game money or communication fee discounts.
- the advertiser can also inspire the corporate image through the video advertising to the designated donation destination when the advertiser registered, the donation to the user through the call Enhancing culture can contribute to social and cultural development.
- the advertisement service system using an advertisement terminal is configured to allow a user to select a specific advertisement among advertisements registered in the advertisement DB when providing an advertisement call service, and when sending outgoing calls and ringing tones. It can provide a selective advertisement service by displaying the corresponding advertisement when the call is received (outgoing) notification, coloring during a call, call termination, sleep mode release, and maximize the advertising effect for a specific advertisement. .
- FIG. 1 is a view showing an integrated advertising management system according to an embodiment of the present invention.
- FIG. 2 is a block diagram showing a detailed configuration of an advertising terminal for an integrated advertising management system according to an embodiment of the present invention.
- FIG. 3 is a flowchart illustrating an advertisement service method according to the configuration of an advertisement terminal and an advertisement server in an integrated advertisement management system according to an embodiment of the present invention.
- Figure 4 is a block diagram showing the detailed configuration of the ad server of the integrated advertising management system according to an embodiment of the present invention.
- FIG. 5 is a flowchart illustrating an advertisement method when an advertisement terminal call is attempted in an advertisement management method according to an embodiment of the present invention.
- FIG. 6 is a flowchart illustrating an advertisement method when an advertisement terminal call is attempted in an advertisement management method according to another embodiment of the present invention.
- FIG. 7 is a flowchart illustrating a case of receiving / outgoing a call in the integrated advertisement management method according to an embodiment of the present invention.
- FIG. 8 is a flowchart illustrating a case of busy coloring in the integrated advertisement management method according to an embodiment of the present invention.
- FIG. 9 is a flowchart illustrating a case of ending a call in the integrated advertisement management method according to an embodiment of the present invention.
- FIG. 10 is a flowchart illustrating a case in which a sleep mode is released in the integrated advertisement management method according to an embodiment of the present invention.
- FIG. 1 is a view showing an integrated advertising management system using an advertising terminal according to an embodiment of the present invention.
- the integrated advertising management system advertising terminal 10, service server 20, SMS server 30, member management server 40, advertising server 50, statistics server 60, billing server 70, DB server 80, and statistics DB server 90, and the like.
- the advertisement terminal 10 corresponds to an outgoing call diagram and an outgoing ring tone transmission, a call reception (outgoing) notification, coloring during a call, termination of a sleep mode, and a sleep mode release so that an advertisement data advertised by an advertiser can be displayed according to the present invention.
- the service server 20 in conjunction with the advertising terminal 10 and the ad server 50 controls the operation of the service according to the call advertising and service Registration and release, interworking with the ad server 50, the advertising data advertised by the advertiser is transmitted to the advertising terminal 10, the user to the display unit within the advertising terminal 10 when the incoming call and incoming call, incoming call (outgoing) Notification, coloring Call connection, termination of the call, the sleep mode release the advertising data provided, or the reduction fee and event gifts provided to the user of the advertising terminal 10 according to the advertising service Advertising terminal (10) is configured to make a donation for the reduction rates for specific companies or classified gibucheo you are presenting.
- the SMS server 30 provides a function of confirming whether the user is authenticated by providing a member authentication code to the user's advertisement terminal 10 for receiving advertisement data for the advertisement call and the advertisement service through the service server 20.
- the member management server 40 receives the information of the membership request, membership authentication request or membership release request of the user who applied or released the advertisement call and advertising service through the service server 20 to receive the SMS authentication code
- Control the overall operation according to membership management such as transmitting to the subscriber to the advertising terminal 10 through the server 30, and the membership and withdrawal of the user of the terminal receiving the service including the user of the advertising terminal 10 Performs a function, and stores the membership registration and withdrawal history in the real-time DB server (80).
- the member management server 40 completes the membership registration after sending the terminal authentication code SMS and verification code of the advertising terminal 10, and interworking with the service server 20, statistics server 50, DB server 80 do.
- the member management server 40 may be configured to enter a member recommender at the time of membership to pay the points to the recommender can be configured to activate the service.
- the ad server 50 when the user calls outgoing call and incoming call ringing, call reception (outgoing) notification, coloring during the call, call termination, sleep mode according to the advertisement display according to the display of the user Receives advertising data from advertisers to provide discounts, events, and free gifts according to their usage.It is a server that provides video advertising storage and video advertising services. In order to download the video advertisement file in advance or download the updated file to the advertisement terminal 10.
- the ad server 50 is configured to provide a video real-time advertisement viewing, or go to a specific website specified by the advertiser when the user of the advertising terminal 10 in the ad list receives the recognition signal of the advertisement viewing, It can be configured to be downloadable from the ad server 50.
- the advertisement server 50 may set the exposure time and the exposure frequency of the video advertisement file provided to the advertisement terminal 10.
- the DB server 80 receives the advertisement exposure record in real time as a return according to the transmission of the advertisement data of the advertisement server 50 according to the advertisement request of the advertisement terminal 10, and stores the advertisement exposure record in real time. Receives the advertisement exposure record stored in the DB server 80 when the advertising call service or the user call origination and incoming call ring tone including the advertising terminal, call reception (outgoing) notification, coloring during the call, call termination, sleep When the mode is released, the exposure statistics for the advertisement for each user of the terminal receiving the advertisement service are prepared to provide the exposure statistics to the advertisement terminal.
- the statistics server 50 measures the number of advertisement impressions, clicks, rejections, and advertisement data provided by the advertisement server 50 provided by the user of the advertisement terminal 10 through the service server 20, and the degree of popular advertisement data. Collecting statistics such as user's preference, advertiser's advertisement provision status, etc. can be used to calculate reference data for future advertisement data selection, or to receive reduction fees, events, or free gifts for advertisement data according to the user's selection. Make sure to consolidate the details of each donor for donation.
- the billing server 70 transmits the number of advertisement exposures and clicks of the user of the advertisement terminal stored in the statistics DB server 90 to a telecommunication company to perform a fee reduction for the user or to purchase goods with the accumulated cyber money, Game money, cash refund, etc. to be provided according to the user's request, or according to the advertising terminal 10 user's selection for the reduced fee according to the advertising data specified by the user of the advertising terminal 10, or the reduction to the classified donation destination You will be charged a fee.
- Statistics DB server 90 receives and stores the statistics stored in the real-time DB server 80, and transmits to the statistics server 60 and billing server 70.
- the statistics DB server 90 stored therein includes impression frequency statistics for each user who receives the service including the advertisement terminal 10, statistics for each communication company, and hourly, daily, weekly and monthly statistics.
- the advertisement terminal 10 transmits a membership request and a member authentication request to the member management server 40 through the service server 20, thereby registering and storing the member to the DB server 80 by the member management server 40. And membership and authentication based on inquiry and authentication are performed respectively.
- the advertisement terminal 10 receives the member authentication code SMS through the SMS server 30 in the authentication process for the advertisement terminal 10 by the member management server 40 and completes the membership through the verification process.
- the advertisement terminal 10 receives an advertisement or a call according to the exposure and click of a video advertisement when the call is sent and received from the advertisement server 50 ( Send) Receive data of advertisement displayed by notification, coloring during call, call termination, sleep mode release by time zone, or user can receive advertisement data requested by advertiser through ad server 50 by user of advertisement terminal 10.
- the corresponding advertisement may be designated and transmitted according to the usage and preference of the user of the advertisement terminal 10, or the advertisement data may be selectively designated and transmitted according to the preference of the recipient of the advertisement terminal 10.
- the advertisement terminal 10 may be expressed in a toggle form when several advertisements are displayed in the same time period, and may be applied in various ways such as 3D according to a user's selection.
- the advertisement terminal 10 may be set to download a video advertisement file at a specific time every day, because the real-time download from the ad server 50 may cause a lot of server load, and the advertisement data stored in the ad server 50 The advertisement data may be selectively transmitted by storing in a memory unit (not shown) in the terminal 10.
- the service server 20 is a configuration unit in which the server load is most generated among the servers constituting the advertisement service system.
- the service server 20 is in charge of communication with the terminal receiving all the services including the advertisement terminal 10, and functions as a web server. Also, according to this, other servers such as the advertisement server 50 and the statistics server 60 constituting the advertisement service system except the service server 20 may directly communicate with the advertisement terminal 10.
- FIG. 2 is a block diagram showing a detailed configuration of the advertising terminal 10 for the integrated management of advertising according to an embodiment of the present invention.
- reference numeral 11 denotes a modem as an advertisement of the present invention.
- Call connection signal through the terminal 10, upon termination of incoming / outgoing call, coloring call connection, in response to the call connection or specific application connection of the advertising terminal 10 according to the release of the sleep mode is responsible for transmitting the corresponding connection signal or request signal 12 denotes a phone APP that transmits an incoming or outgoing signal for a call connection signal, a call termination signal, a call termination signal, a coloring call connection, a sleep mode release, or a specific app connection according to a connection signal of the modem 11.
- the reference number 13 is an advertisement APP, which can download a specific app of the advertising terminal 10, the number of calls transmitted to the telephone APP 12 via the modem 11, when the number / outgoing call termination When the coloring call is connected, the display state of the advertisement included in the sleep mode release is notified.
- the advertisement APP 13 is to download the corresponding advertisement data in the advertisement request signal to the DB of the ad server 50, and additionally download a specific app to download other apps required in the advertising terminal 10 Connect to the server to provide the app to download.
- the telephone APP 12 informs the advertisement APP 13 of the telephone number originating connection signal, the number / outgoing call termination, the coloring call connection, and the advertisement display included in the sleep mode release.
- Reference numeral 14 denotes a controller, which controls the overall operation of the app for providing the advertisement management service of the present invention, and requests a member registration request and an authentication request with respect to a call connection signal for the advertisement management service of the advertisement terminal 10.
- reference numeral 15 denotes a connection, and transmits the corresponding access signal to the advertisement server 50 according to the advertisement service request signal of the user of the advertisement terminal 10 to request the advertisement service registered in the advertisement server 50.
- 16 indicates that the control unit 14 transmits to the advertisement server 50 and displays the registered advertisement service according to the connection signal of the connection unit 15. At the end, the display unit for displaying the corresponding advertisement when the coloring call is connected, when the sleep mode is released.
- reference numeral 17 is not provided through the service server 20, the advertisement data registered in the DB in the ad server 50 to provide another example of the advertisement management method of the present invention, it is registered through the user authentication
- the advertisement terminal 10 sets the receiving subscriber or the calling subscriber to send the advertisement data desired by the user, or sets the advertisement terminal 10 according to the sleep mode state information of the advertisement terminal 10 through the sleep mode checking unit.
- the corresponding advertisement is set so that the advertisement data specified by the user of the advertisement terminal 10 is displayed on the display unit among the advertisement data transmitted from the advertisement server 50, or between the advertisement terminals 10.
- the advertisement data specified by the user of the advertisement terminal 10 among the advertisement data transmitted from the advertisement server 50 may be displayed on the display unit according to the call release signal of the call termination. Set the corresponding advertisement so that the advertisement can be displayed on the display unit so that the advertisement data specified by the user of the advertisement terminal 10 among the advertisement data transmitted from the advertisement server 50 can be displayed on the display unit when the coloring call is connected between the advertisement terminals 10.
- the advertisement setting unit to be set is shown.
- the advertisement setting unit 17 sets preferred specific advertisement data among advertisement data provided by the advertisement server 50 displayed through the display unit 16 for each time zone and period according to the use of the subscriber, preference of the subscriber, and the like.
- the advertisement data set on the display unit 16 are displayed when the coloring call is connected, so that the advertisement data can be checked.
- the corresponding advertisement data is deleted or the call is released. It can be configured to display and check the corresponding advertising data.
- the display unit 16 is set when the advertisement terminal 10 is changed to an activated state according to the driving of the user of the advertisement terminal 10 in the sleep mode state, or displays the assigned advertisement data. It is configured to allow the user to check the corresponding advertising data, and configured to display and confirm the advertising data during the coloring call between the calling and incoming advertising terminal 10.
- the advertisement setting unit 17 may set the display time of the corresponding advertisement data when the call is connected, the call is released, and the sleep mode is released.
- the sleep mode check unit (not shown) is to check the corresponding sleep mode release signal when switching to the active state from the sleep mode state of the advertisement terminal 10, the control unit 14 by detecting a sleep mode release signal Send the sleep mode release signal to display the advertisement data specified by the user in the advertisement setting unit 17 or check the activation state of the sleep mode so that the advertisement data received from the advertisement server 50 is sequentially displayed on the display unit. It is configured to.
- reference numeral 18 is a selector, and the user of the advertisement terminal 10 selects a corresponding advertisement to be displayed on the display unit 16 when the call is made through the advertisement setting unit 17 or when the call is received, or the sleep mode is released.
- the corresponding advertisement data is selected through the advertisement setting unit 17 so that the corresponding advertisement is displayed on the display unit 16 when the call is released between the advertisement terminals 10. Accordingly, according to the control signal of the controller 14, the corresponding advertisement data is selected according to the type of advertisement data, time zone, region, and preference of the advertisement terminal 10.
- Reference numeral 19 is a transmission unit, the advertisement data selected by the selection unit 18 and set through the advertisement setting unit 17, that is, the use of the calling subscriber, the receiving subscriber's preference, the call release, the sleep mode release or
- the advertisement information set when the coloring call is connected is transmitted to the service server 20 by selecting and setting the advertisement data corresponding to the calling signal of the calling subscriber 10.
- the display 16 of the calling terminal 10 and the calling subscriber 10 is called.
- the display unit 16 Providing a service to be displayed on, or the advertising data set when the call is released to the advertising terminal 10, the display unit 16 to provide a service, or when the sleep mode is released or the advertising data set when connecting the coloring call advertising terminal ( 10) provides a service to be displayed on the display unit 16, and is transmitted to the statistics server 50, the billing server 70 through the service server 20 to collect the statistical data to reduce the charge Send the corresponding transmission signal.
- the advertisement data transmitted from the advertisement server 50 may be stored in a memory unit (not shown) of the advertisement terminal 10 so that the user of the advertisement terminal 10 may select and set the stored advertisement data. .
- the driving timer is displayed in the advertisement data display time according to the call data display or call failure according to the call connection within the set time according to the display time of the advertisement data set when connecting to the call through the advertisement setting unit 17 in the advertisement terminal 10.
- the remaining time may be calculated to display the advertisement data per hour in response to the user's selection signal with respect to the access time of the selection access unit (not shown) with respect to the undisplayed advertisement data time.
- the position adjusting unit may be connected to the display unit 16 when a call attempt is made by the calling advertisement terminal 10 or when a call connection signal is received to the receiving advertisement terminal 10, when a call is received or when a call is released, when a sleep mode is released.
- the position of the displayed advertisement data is moved to a specific position in the advertisement terminal 10 in the form of a dragger so that the user can freely change the position of the advertisement data at a desired position.
- the statistics unit according to the user's access signal of the advertisement terminal 10 the number of times according to the advertisement data click, the time or number of the advertisement data displayed in the call, the time or number of the advertisement data displayed at the end and the number of advertisement data according to the unanswered recipients, The number of advertisement data displayed when the sleep mode is released, the number of advertisement data after the call is terminated, and the number of advertisement data when the coloring call is connected are transmitted to the memory to store the calculated details, or according to the control signal of the controller 14. 20) can be configured to be sent to the statistics server (50).
- Selective connection is the transmission time of the advertisement data displayed when the user of the advertising terminal 10, the incoming signal or the incoming connection, the transmission time of the advertising data after the end of the call, the transmission time of the advertising data when the sleep mode is released, the advertising data of the coloring call
- the advertisement data stored in the advertisement display time not reached driving time set in the advertisement setting unit 17 is accessed to check the advertisement data for the remaining time or to access a specific state among the information provided on the advertisement data. It is configured to access additional data services among the data.
- FIGS. 51 is a block diagram illustrating a detailed configuration of an advertisement server 50 interworking with the advertisement terminal 10 of the advertisement call service system according to an embodiment of the present invention.
- the advertisement data stored in the advertisement server 50 through the service server 20 through the service server 20 according to a request of the user of the advertisement terminal 10 through the service server 20. 10) is configured to transmit the corresponding advertisement data when the call attempt and the call connection, and transmits the data so that the corresponding advertisement data information is stored in the memory unit according to the request of the calling advertisement terminal (10).
- the advertisement data module 52 transmits data stored in the advertisement Db 53 according to the advertisement data request of the transmission / reception module 51 or updates the corresponding advertisement data according to the advertisement service request of the advertiser to the advertisement DB 53.
- the request signal for storing the advertisement data of the calling advertisement terminal 10 is configured to transmit the corresponding updated advertisement data to the transmission and reception module 51 to transmit the updated advertisement data to the advertisement terminal (10).
- the advertisement DB 53 is configured to update the advertisement data so that the advertisement data of the advertiser requested through the advertisement server 50 may be stored or the requested update advertisement data may be transmitted through the advertisement update module 52.
- the microcomputer 54 controls the operation of the advertisement server 50 and controls the overall operation of the advertisement server, such as transmitting advertisement data to the advertisement terminal 10 or updating advertisement data of the advertiser through the transmission / reception module 51. .
- the setting unit 55 operates according to the control signal of the control unit 54, and sets a period for transmitting advertisement data by hour, daily, weekly, or monthly, or sends the advertisement terminal 10 through the service server 20.
- the order of the advertisement data displayed when the call attempt and the connection sound are sent to the called subscriber is set, or the degree of exposure according to the advertisement cost setting of the advertiser is set.
- the advertisement statistics unit 56 statistics the amount of advertisement data transmitted through the advertisement exposure or the transmission / reception module 51 of the setting unit 55 by time, daily, weekly, and monthly, according to the control signal of the controller 54.
- the corresponding statistical information is transmitted to the charging server 70 for the communication reduction cost according to the advertisement information.
- the statistics server 60 writes the exposure statistics for the user-specific advertisement of the terminal receiving the service including the advertising terminal 10 based on the data of the real-time DB server 80 stored by the advertising server 50 , Can be divided into hourly, daily, weekly and monthly statistics. Accordingly, the user of the advertisement terminal 10 can check the statistics.
- the billing server 70 is interlocked with the billing processing server (not shown) for each carrier, and also linked to the mobile voucher processing server (not shown), to the statistics DB server 90 generated and stored by the statistics server 60
- the advertisement terminal 10 further includes the step of delivering the advertisement exposure and the number of clicks of the user to the communication company. Accordingly, the communication company may reduce the fee for the user of the advertisement terminal 10 through the charging server 70 performing such an operation, or may use it as an item purchase or game money through an associated shopping mall.
- the billing server 70 may be configured to transmit a corresponding fee to a predetermined donation destination or a requested specific donation destination according to a user's request for donation.
- FIG. 5 is a flowchart illustrating a method of displaying an advertisement when a voice call is attempted in the integrated advertisement management method using an advertisement terminal according to the present invention. Referring to FIG. 1 to FIG.
- the subscriber of the advertisement terminal 10 proceeds with the advertisement call service registration procedure through the member management server 40.
- the registration process is carried out by membership registration and authentication, it can also proceed by running the app required for the service.
- the advertising terminal 10 subscriber is recognized as a registered user according to the service registration through the member management server 40 (see step S10) enter the number of the receiving subscriber in the advertising terminal 10 of the calling subscriber (step S20) Reference)
- the corresponding origination information is transmitted to the advertisement server 50 through the service server 20, and a specific advertisement among the advertisement data provided by the advertisement provider to the advertisement server 50 is ringed to the advertisement terminal 10 of the originating subscriber.
- the signal is displayed on the display unit 16 together with the signal (see step S30).
- the outgoing signal is set to the ring back-tone to the subscriber's advertising terminal 10, at this time, it is confirmed that the incoming subscriber is a registered subscriber to the advertising call service (step S40), if the subscriber is an advertising terminal (10)
- the specific advertisement among the advertisement data provided by the advertisement provider 50 to the display unit 16 is displayed on the display unit 16 together with the ring back-tone signal on the receiving terminal 10. (Step S50).
- the advertisement data displayed on the display 16 of the originating and receiving subscriber is deleted and set up as a call.
- the outgoing subscriber is a subscriber who is not registered in the service, a call path of general wireless communication is set, and the outgoing subscriber is registered in the service, but if the incoming subscriber is an unregistered subscriber, the advertisement is displayed on the display unit 16 of the outgoing subscriber.
- the data is sent out and the called party is not displayed the corresponding advertisement data, and when the call is connected to the call, the subscriber's advertisement data is deleted and the state of the wireless communication becomes.
- the present invention is configured to send the advertisement data when the call is set in the ad server 50, but the originating subscriber sets the specific advertisement desired by the user for the advertisement provided by the ad server 50, or sends the advertisement data to the called subscriber Calling subscribers can be configured to send the desired advertising data, with reference to the accompanying Figure 6 is a flow chart configured to receive the service by the user of the advertising terminal 10 to set the advertising data, the detailed procedure will be described. Is as follows.
- the calling subscriber and the called subscriber receive the authentication procedure for the advertisement service according to the present invention, and the calling subscriber accesses the advertisement server 50 in which the advertisement data is stored through the service server 20 through the connection unit 15. Requests and confirms the requested advertisement (see step S120), and sets necessary advertisements in the advertisement server 50 or stores the stored advertisement data of the corresponding advertisement server 50 in the memory unit of the advertisement terminal 10.
- the originating subscriber of the advertisement terminal 10 selects the advertisement data set in the advertisement server 50 or specific advertisement data stored in the memory unit through the selection unit 18, the corresponding advertisement data is displayed in the advertisement terminal 10.
- the calling subscriber sets specific advertisement data through the advertisement setting unit 17 (step S150)
- the selected advertisement data is displayed by the subscriber's purpose, receiving subscriber's preferences and time zone. The data will be set in each cycle, region, and region.
- step S160 when the calling subscriber's advertising terminal 10 enters the receiving subscriber's number (step S160), when the calling request is made, the corresponding calling information is transmitted to the ad server 50 through the service server 20 and the ad server 50.
- the advertisement data specified by the calling subscriber is sent out through the service server 20 or the advertisement of the corresponding advertisement data stored in the calling terminal 10 of the calling subscriber is displayed on the display unit 16 with a ring signal to the calling terminal's advertising terminal 10. (Step S170).
- the corresponding outgoing signal is set to ring back-tone as the called party's advertisement terminal 10.
- the called subscriber sends the signal to the display unit 16 in the subscriber's advertisement terminal 10 registered in the advertisement call service.
- Advertisement terminal 10 The advertisement data designated by the subscriber is displayed on the display unit 16 through the service server 20 in the advertisement server 50 together with a ring back-tone signal to the advertisement terminal 10 of the called subscriber. (Step S180).
- the advertisement data displayed on the display 16 of the originating and receiving subscriber is deleted and set up as a call (step 190).
- the advertisement terminal 10 of the calling subscriber does not specify a specific advertisement
- the advertisement data provided by the advertisement server 50 of FIG. 6 is displayed, that is, the calling subscriber's calling information is transmitted to the service server 20.
- the specific advertisement among the advertisement data transmitted to the advertisement server 50 and provided by the advertisement provider to the advertisement server 50 is displayed on the display unit 16 along with a ring signal to the advertisement terminal 10 of the calling subscriber (S200).
- the display unit 16 with a ring back-tone signal is displayed on the display unit 16 of the receiver subscriber terminal 10 to the advertisement terminal 10 of the advertisement subscriber. (16). (Step S210).
- the advertisement data displayed on the display 16 of the originating and receiving subscriber is deleted and set up as a call (step 190).
- the advertisement terminal 10 transmits a call reception (outgoing) notification to the advertisement APP 13. Accordingly, the advertisement APP 13 performs an advertisement load to apply the exposure frequency per hour. Thereafter, the advertisement APP 13 exposes the loaded advertisement to the advertisement terminal 10.
- the advertisement terminal 10 notifies the advertisement APP 13 during the call, which is a user action, to store the number of advertisements in the advertisement APP 13.
- the advertisement APP 13 executes a server update, attempts to update the advertisement server 50 at a real time interval, and then delivers the advertisement frequency for each advertisement to the advertisement server 50 (REQ).
- the expression may be applied to all methods, front, half, 1/3.
- the advertising terminal 10 transmits a call reception (outgoing) notification to the advertising APP (13). Accordingly, the advertisement APP 13 performs a coloring load to apply the exposure frequency per hour. Thereafter, the advertisement APP 13 transmits the loaded coloring sound source to the advertisement terminal 10, and then stores the coloring transmission frequency.
- the advertisement terminal 10 notifies the advertisement APP 13 at the time of the call, which is a user action, so as to store the number of colors in the advertisement APP 13.
- the advertisement APP 13 executes a server update, attempts to update to the ad server 50 at a real time interval, and then delivers the color-specific exposure frequency to the ad server 50 (REQ), and then the ad server 50.
- a coloring advertisement is generated when a call is connected, and the advertisement is displayed periodically or during a call.
- FIG. 9 is a flowchart illustrating a case of ending a call in the integrated advertisement management method using an advertisement terminal according to an embodiment of the present invention. 1 to 9, the advertisement terminal 10 notifies the advertisement APP 13 of the termination of the call after receiving (outgoing) the call.
- the advertisement APP 13 loads the advertisement, applies the exposure frequency per hour, and then transmits the loaded advertisement to the advertisement terminal 10 to be exposed.
- the advertisement APP 13 stores the advertisement exposure frequency, and when the advertisement terminal 10 detects a call, which is a user action, stores the number of advertisements.
- the advertisement APP 13 executes a server update, attempts to update to the ad server 50 at a real time interval, and then delivers the frequency of each advertisement to the ad server 50 (REQ), the ad server 50 Receive a storage complete signal (ACK).
- the advertisement terminal 10 transmits a lock release notification to the advertisement APP when the screen lock is released. Accordingly, the advertisement APP performs an advertisement load to apply the exposure frequency per hour. Thereafter, the advertisement APP 13 exposes the loaded advertisement to the advertisement terminal 10 and stores the advertisement exposure frequency.
- the advertisement terminal 10 notifies the advertisement APP during a call, which is a user action, to store the number of advertisements in the advertisement APP 13.
- the advertisement APP 13 executes a server update, attempts to update to the ad server 50 at a real time interval, and then delivers the frequency of each advertisement to the ad server 50 (REQ), the ad server 50 Receive a storage complete signal (ACK).
- the full-face advertisement expression can be applied to all methods, whether full, half, 1/3.
- SMS server 40 member management server
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Abstract
The present invention relates to an integrated advertising management system and to an integrated advertising management method. The integrated advertising management system comprises an advertisement terminal, a service server, an advertising server, a membership management server, a statistics server, and a DB server. An SMS server transmits an SMS of a membership authentication code to the advertisement terminal; the advertisement server and the service server interactively carry out membership application, membership authentication, requests for statistics, and the transfer of advertising exposure frequency; and the advertisement terminal downloads an advertisement image from the advertisement server.
Description
본 발명은 광고단말을 이용한 통합 광고관리 시스템 및 통합 광고관리 방법에 관한 것으로, 보다 구체적으로는, 인증된 광고단말의 발신 호시도 및 착신 연결음 송출시, 전화 수신(발신) 알림, 통화중 컬러링, 통화종료, 슬립모드 해제시 동영상 광고 등 광고데이터를 표시하여 해당신호에 따라 발생하는 노출시간 및 노출 빈도에 대해 통계를 제공하여 노출에 따른 통신료 할인하거나 또는 이벤트, 사은품 제공등을 제공하여 멀티미디어 광고제공 서비스를 단말기 기반에서 광고 제공자로 이루어질 수 있도록 하는 광고단말을 이용한 통합 광고관리 시스템 및 통합 광고관리 방법에 관한 것이다.The present invention relates to an integrated advertising management system and an integrated advertising management method using an advertising terminal, and more specifically, when sending outgoing call diagrams and incoming ringtones of an authenticated advertising terminal, receiving a call (outgoing) notification, coloring during a call, Display advertising data such as video ads when call termination or sleep mode is released, and provide statistics on the exposure time and frequency generated according to the corresponding signal, thereby discounting communication charges or providing multimedia advertisements by providing events and free gifts. The present invention relates to an integrated advertising management system and an integrated advertising management method using an advertising terminal that enables a service to be provided based on a terminal.
자신의 타겟팅 사이트를 홍보하고 광고하기를 원하는 광고주는 다양한 광고 방법을 이용한다. 최근 인터넷의 급속한 발달로 인하여, 광고 시장의 상당 부분을 차지하고 있는 것이 키워드 광고이다. 키워드 광고란 광고주 (또는 광고대행자)가 자신의 웹사이트 혹은 회사, 상품을 가장 잘 표현한다고 생각하는 키워드를 검색 포탈 사이트에 등록하고, 사용자가 검색어 입력창에 검색어를 입력한 후 검색을 수행하면 상기 검색어에 해당하는 키워드를 등록한 광고주의 광고를 검색 결과로 보여주는 형태의 광고영역이다.Advertisers who want to promote and advertise their targeting sites use a variety of advertising methods. Due to the recent rapid development of the Internet, keyword advertising is a large part of the advertising market. Keyword ads are keywords that advertisers (or advertising agents) think best describe their website, company, or product on a search portal site. When a user enters a search term in the search box and then performs a search, This is an advertisement area in which an advertisement of an advertiser registering a keyword corresponding to a search word is displayed as a search result.
이러한 키워드 광고를 위해서는 키워드 입찰, 광고 순위, 광고 영역 등에 대한 관리 및 결정이 필요하다. 이러한 키워드 관리는 광고주가 직접 하거나 광고 대행자를 통하여 이루어진다. 기존에는 이러한 키워드 관리는 광고주가 입찰한 소수의 키워드 별로 이루어지는 것이 일반적이었다. 다만 최근 들어 광고 시장의 확대로 인하여, 소수의 키워드를 관리하는 경우보다는 다수의 광고 키워드를 관리하는 경우가 늘어나게 되면서, 상기 광고주는 키워드 관리에 과다한 시간과 노력을 투자하게 되었으며, 이러한 과다한 시간과 노력의 투자는 비효율성이라는 문제점을 불러오게 되었다.For such keyword advertising, it is necessary to manage and determine keyword bidding, advertisement ranking, advertisement area, and the like. Such keyword management is done by the advertiser or through an advertising agency. In the past, such keyword management was generally performed for a few keywords bidding by an advertiser. However, in recent years, due to the expansion of the advertising market, the management of a large number of advertising keywords rather than managing a few keywords, the advertiser has invested excessive time and effort in keyword management, such excessive time and effort Investment has led to the problem of inefficiency.
이에 따라 해당 기술분야에 있어서는 종래의 온라인 광고 방법에 대한 문제점을 개선하여 발신 호시도 및 착신 연결음 송출시, 전화 수신(발신) 알림, 통화중 컬러링, 통화종료, 슬립모드 해제시 등에 광고를 노출하고자 하는 기술개발이 요구되고 있다. Accordingly, in the technical field, to improve the problems with the conventional online advertising method, to expose the call when sending outgoing call and incoming call ringing, incoming call (outgoing) notification, coloring during the call, call termination, sleep mode, etc. Technology development is required.
본 발명은 상기의 문제점을 해결하기 위한 것으로, 광고 다운로드를 위한 회원 가입, 회원 인증 요청, 통계 작성, 광고 노출 횟수에 따른 상호간의 분담되고 전문적 서비스가 가능하도록 하기 위한 광고단말을 이용한 통합 광고관리 시스템 및 통합 광고관리 방법을 제공하기 위한 것이다.The present invention is to solve the above problems, integrated advertising management system using an advertising terminal to enable mutually shared and professional services according to the number of membership registration, member authentication request, statistics creation, ad exposure times for advertisement download And to provide an integrated advertising management method.
또한, 본 발명은 광고 APP으로 발신 호시도 및 착신 연결음 송출시, 전화 수신(발신) 알림, 통화중 컬러링, 통화종료, 슬립모드 해제시 광고에 대한 로딩에 따라, 시간별 노출 빈도를 통계적으로 관리하기 위한 광고단말을 이용한 통합 광고관리 시스템 및 통합 광고관리 방법을 제공하기 위한 것이다.In addition, the present invention is to statistically manage the frequency of exposure according to the loading of the advertisement at the time of call origination call and incoming call ringing to the advertising APP, call reception (outgoing) notification, coloring during the call, call termination, sleep mode release To provide an integrated advertising management system and integrated advertising management method using the advertising terminal for the purpose.
상기의 목적을 달성하기 위해 본 발명의 실시예에 따른 통합 광고관리 방법은 Integrated advertisement management method according to an embodiment of the present invention to achieve the above object
광고단말이 광고 APP으로 전화 수신(발신) 알림을 전송하면, 상기 광고 APP는 광고 Load를 수행하여, 시간별 노출 빈도를 적용하는 제 1 단계; 상기 광고 APP가 로드된 광고를 상기 광고단말로 노출하는 제 2 단계; 상기 광고단말이 사용자 행위인 통화시 광고 APP로 통지하여, 상기 광고 APP로 광고 수를 저장하도록 하는 제 3 단계; 및 상기 광고 APP가 서버 업데이트를 실행함으로써, 실시간 간격으로 상기 광고서버로 업데이트를 시도한 뒤, 광고별 노출 빈도를 상기 광고서버로 전달(REQ)하는 제 4 단계; 를 포함하며, 발신 종료 후 전면 광고 표출시 표출은 전면이나 절반, 1/3이든 모든 방식에 적용되는 것을 특징으로 한다.When the advertising terminal sends a call reception (outgoing) notification to the advertisement APP, the advertisement APP performs an advertisement load to apply an exposure frequency for each hour; A second step of exposing the loaded advertisement to the advertisement terminal; A third step of notifying the advertisement APP when the advertisement terminal is a call of the user, and storing the number of advertisements in the advertisement APP; And a fourth step of performing the server update by the advertisement APP, attempting to update the advertisement server at a real time interval, and then transmitting an advertisement frequency per advertisement to the advertisement server. It includes, and when the display of the full advertisement after the end of the display, it is characterized in that it is applied to all methods, whether full or half, 1/3.
본 발명의 실시예에 따른 광고단말을 이용한 통합 광고관리 시스템 및 통합 광고관리 방법은, 인증된 광고단말의 발신 호시도 및 착신 연결음 송출시, 전화 수신(발신) 알림, 통화중 컬러링, 통화종료, 슬립모드 해제시 동영상 광고 등 광고데이터를 표시하여 해당신호에 따라 발생하는 노출시간 및 노출 빈도에 대해 통계를 제공하여 노출에 따른 물품구매, 환급, 게임머니 또는 통신료 할인받을 수 있는 효과를 제공한다.In the integrated advertising management system and integrated advertising management method using an advertising terminal according to an embodiment of the present invention, the outgoing call diagram and the incoming ring tone of the authenticated advertising terminal, the call reception (outgoing) notification, the coloring during the call, the call termination, When the sleep mode is released, advertisement data such as video advertisements are displayed to provide statistics on exposure time and exposure frequency generated according to a corresponding signal, thereby providing an effect of receiving product discounts, refunds, game money or communication fee discounts.
또한, 본 발명은 광고데이터 노출에 따른 할인된 사이버머니에 대해 사용자의 요청에 따라 특정 기부처, 또한 광고주가 광고등록시 지정된 기부처로 동영상 광고를 통해 기업이미지를 고취할 수 있고, 사용자에게 통화를 통해 기부문화를 제고함으로서 사회 및 문화발전에 기여할 수 있다.In addition, the present invention according to the user's request for the discounted cyber money according to the advertisement data exposure, the advertiser can also inspire the corporate image through the video advertising to the designated donation destination when the advertiser registered, the donation to the user through the call Enhancing culture can contribute to social and cultural development.
뿐만아니라, 본 발명의 다른 일실시예에 따른 광고단말을 이용한 광고서비스 시스템은 광고통화서비스 제공시 사용자가 광고DB에 등록된 광고중 특정광고를 선택할 수 있도록 구성하여 발신 호시도 및 착신 연결음 송출시, 전화 수신(발신) 알림, 통화중 컬러링, 통화종료, 슬립모드 해제시 해당 광고를 표시할 수 있도록 하여 선택적 광고서비스를 제공할 수 있고 특정광고에 대한 광고효과를 극대화할 수 있는 효과를 제공한다.In addition, the advertisement service system using an advertisement terminal according to another embodiment of the present invention is configured to allow a user to select a specific advertisement among advertisements registered in the advertisement DB when providing an advertisement call service, and when sending outgoing calls and ringing tones. It can provide a selective advertisement service by displaying the corresponding advertisement when the call is received (outgoing) notification, coloring during a call, call termination, sleep mode release, and maximize the advertising effect for a specific advertisement. .
도 1은 본 발명의 실시예에 따른 통합 광고관리 시스템을 나타내는 도면1 is a view showing an integrated advertising management system according to an embodiment of the present invention.
도 2는 본 발명의 실시예에 따른 통합 광고 관리 시스템을 위한 광고단말의 세부구성을 도시한 블럭도.2 is a block diagram showing a detailed configuration of an advertising terminal for an integrated advertising management system according to an embodiment of the present invention.
도 3은 본 발명의 실시예에 따른 통합 광고관리 시스템에서의 광고단말 및 광고서버의 구성에 따른 광고서비스 방법을 나타내는 흐름도.3 is a flowchart illustrating an advertisement service method according to the configuration of an advertisement terminal and an advertisement server in an integrated advertisement management system according to an embodiment of the present invention.
도 4는 본 발명의 실시예에 따른 통합 광고관리 시스템의 광고서버의 세부구성을 도시한 블럭도.Figure 4 is a block diagram showing the detailed configuration of the ad server of the integrated advertising management system according to an embodiment of the present invention.
도 5는 본 발명에 따른 실시예에 따른 광고관리 방법에서의 광고단말 호 시도시 광고 방법을 도시한 흐름도5 is a flowchart illustrating an advertisement method when an advertisement terminal call is attempted in an advertisement management method according to an embodiment of the present invention.
도 6은 본 발명에 따른 다른 일 실시예로 광고관리 방법에서의 광고단말 호 시도시 광고 방법을 도시한 흐름도6 is a flowchart illustrating an advertisement method when an advertisement terminal call is attempted in an advertisement management method according to another embodiment of the present invention.
도 7은 본 발명의 실시예에 따른 통합 광고관리 방법에서의 전화 수신/발신의 경우를 나타내는 흐름도7 is a flowchart illustrating a case of receiving / outgoing a call in the integrated advertisement management method according to an embodiment of the present invention.
도 8는 본 발명의 실시예에 따른 통합 광고관리 방법에서의 통화중 컬러링의 경우를 나타내는 흐름도8 is a flowchart illustrating a case of busy coloring in the integrated advertisement management method according to an embodiment of the present invention.
도 9는 본 발명의 실시예에 따른 통합 광고관리 방법에서의 통화 종료시의 경우를 나타내는 흐름도9 is a flowchart illustrating a case of ending a call in the integrated advertisement management method according to an embodiment of the present invention.
도 10은 본 발명의 실시예에 따른 통합 광고관리 방법에서의 슬립모드 해제시의 경우를 나타내는 흐름도10 is a flowchart illustrating a case in which a sleep mode is released in the integrated advertisement management method according to an embodiment of the present invention.
이하, 본 발명의 바람직한 실시예의 상세한 설명은 첨부된 도면들을 참조하여 설명할 것이다. 하기에서 본 발명을 설명함에 있어서, 관련된 공지 기능 또는 구성에 대한 구체적인 설명이 본 발명의 요지를 불필요하게 흐릴 수 있다고 판단되는 경우에는 그 상세한 설명을 생략할 것이다.Hereinafter, the detailed description of the preferred embodiment of the present invention will be described with reference to the accompanying drawings. In the following description of the present invention, detailed descriptions of well-known functions or configurations will be omitted when it is deemed that they may unnecessarily obscure the subject matter of the present invention.
도 1은 본 발명의 실시예에 따른 광고단말을 이용한 통합 광고관리 시스템을 나타내는 도면이다. 도 1을 참조하면, 통합 광고관리 시스템은 광고단말(10), 서비스서버(20), SMS서버(30), 회원관리서버(40), 광고서버(50), 통계서버(60), 과금서버(70), DB서버(80) 및 통계DB서버(90) 등을 포함한다. 1 is a view showing an integrated advertising management system using an advertising terminal according to an embodiment of the present invention. Referring to Figure 1, the integrated advertising management system advertising terminal 10, service server 20, SMS server 30, member management server 40, advertising server 50, statistics server 60, billing server 70, DB server 80, and statistics DB server 90, and the like.
상기 광고단말(10)은 본 발명에 따라 광고주가 게진한 광고 데이터를 디스플레이할 수 있도록 발신 호시도 및 착신 연결음 송출시, 전화 수신(발신) 알림, 통화중 컬러링, 통화종료, 슬립모드 해제시 해당 광고를 노출하여 표시하며, 광고 서비스 제공에 따른 전반적인 절차를 진행하며, 서비스서버(20)는 상기 광고단말(10) 및 광고서버(50)와 연동하여 통화 광고에 따른 서비스의 동작을 제어하고 서비스 등록 및 해제유무, 광고서버(50)와 연동하여 광고주가 게진한 광고데이터를 광고단말(10)로 전송하여 광고단말(10) 내에 디스플레이부로 사용자 발신시도 및 착신호 도착시, 전화 수신(발신) 알림, 컬러링 통화연결시, 통화종료시, 슬립모드 해제시 광고데이터를 제공하거나, 광고서비스에 따라 광고단말(10) 사용자에게 제공되는 감면 요금 및 이벤트 사은품을 광고단말(10) 사용자가 제시하는 특정업체 또는 분류된 기부처에 대해 감면 요금에 대해 기부를 할 수 있도록 구성된다.The advertisement terminal 10 corresponds to an outgoing call diagram and an outgoing ring tone transmission, a call reception (outgoing) notification, coloring during a call, termination of a sleep mode, and a sleep mode release so that an advertisement data advertised by an advertiser can be displayed according to the present invention. Display and display the advertisement, and proceed with the overall procedure according to the provision of the advertising service, the service server 20 in conjunction with the advertising terminal 10 and the ad server 50 controls the operation of the service according to the call advertising and service Registration and release, interworking with the ad server 50, the advertising data advertised by the advertiser is transmitted to the advertising terminal 10, the user to the display unit within the advertising terminal 10 when the incoming call and incoming call, incoming call (outgoing) Notification, coloring Call connection, termination of the call, the sleep mode release the advertising data provided, or the reduction fee and event gifts provided to the user of the advertising terminal 10 according to the advertising service Advertising terminal (10) is configured to make a donation for the reduction rates for specific companies or classified gibucheo you are presenting.
SMS서버(30)는 상기 서비스서버(20)를 통해 광고통화 및 광고서비스를 위해 광고데이터를 제공받기 위한 사용자의 광고단말(10)에 회원인증코드를 제공하여 사용자 인증여부를 확인하는 기능을 제공하고, 회원관리서버(40)은 광고통화 및 광고서비스의 신청 또는 해제한 사용자의 회원가입요청, 회원인증 요청 또는 회원해제 요청의 정보를 상기 서비스서버(20)를 통해 수신하여 회원인증 코드를 SMS서버(30)를 통해 광고단말(10) 가입자에게 전송하는 등 회원관리에 따른 제반적인 동작을 제어하며, 광고단말(10)의 사용자를 포함하는 서비스를 제공받는 단말의 사용자에 대한 회원가입 및 탈퇴기능을 수행하며, 회원가입 및 탈퇴 내역을 실시간 DB서버(80)에 저장한다.The SMS server 30 provides a function of confirming whether the user is authenticated by providing a member authentication code to the user's advertisement terminal 10 for receiving advertisement data for the advertisement call and the advertisement service through the service server 20. And, the member management server 40 receives the information of the membership request, membership authentication request or membership release request of the user who applied or released the advertisement call and advertising service through the service server 20 to receive the SMS authentication code Control the overall operation according to membership management, such as transmitting to the subscriber to the advertising terminal 10 through the server 30, and the membership and withdrawal of the user of the terminal receiving the service including the user of the advertising terminal 10 Performs a function, and stores the membership registration and withdrawal history in the real-time DB server (80).
또한, 회원관리서버(40)은 광고단말(10)의 단말 인증코드 SMS 발송 및 인증 코드 확인 후 회원가입을 완료하며, 서비스서버(20), 통계서버(50), DB서버(80)와 연동된다. In addition, the member management server 40 completes the membership registration after sending the terminal authentication code SMS and verification code of the advertising terminal 10, and interworking with the service server 20, statistics server 50, DB server 80 do.
한편, 상기 회원관리서버(40)는 회원가입시 회원추천인을 기재하도록 구성하여 추천인에게 포인트를 지급하여 서비스를 활성화할 수 있도록 구성할 수 있다.On the other hand, the member management server 40 may be configured to enter a member recommender at the time of membership to pay the points to the recommender can be configured to activate the service.
또한, 광고서버(50)는 본 발명에 따른 사용자 발신 호시도 및 착신 연결음 송출시, 전화 수신(발신) 알림, 통화중 컬러링, 통화종료, 슬립모드 해제시 광고 표시에 따라 광고단말(10) 사용자에게 사용에 따른 통신요금을 할인 또는 이벤트, 사은품을 제공하기 위해 광고주로부터 광고데이터를 접수받는 것으로 동영상 광고 저장 및 동영상 광고 서비스를 제공하는 서버로서, 실시간 전송 또는 사용자의 선택에 따라 선택적 전송이 가능하며, 광고단말(10)에 동영상 광고파일을 미리 다운로드하거나, 업데이트된 파일을 다운로드 하도록 한다. In addition, the ad server 50 according to the present invention when the user calls outgoing call and incoming call ringing, call reception (outgoing) notification, coloring during the call, call termination, sleep mode according to the advertisement display according to the display of the user Receives advertising data from advertisers to provide discounts, events, and free gifts according to their usage.It is a server that provides video advertising storage and video advertising services. In order to download the video advertisement file in advance or download the updated file to the advertisement terminal 10.
한편, 상기 광고서버(50)는 광고리스트 내에 광고단말(10)의 사용자가 광고시청의 인지신호가 수신되면 해당 동영상 실시간 광고시청을 제공하거나, 광고주가 지정한 특정 웹사이트로 이동하도록 구성하거나, 실시간으로 광고서버(50)에서 다운로드 가능하도록 구성할 수 있다.On the other hand, the ad server 50 is configured to provide a video real-time advertisement viewing, or go to a specific website specified by the advertiser when the user of the advertising terminal 10 in the ad list receives the recognition signal of the advertisement viewing, It can be configured to be downloadable from the ad server 50.
또한, 광고서버(50)는 광고단말(10)으로 제공되는 동영상 광고파일에 대한 노출 시간 및 노출 빈도를 설정할 수 있다. In addition, the advertisement server 50 may set the exposure time and the exposure frequency of the video advertisement file provided to the advertisement terminal 10.
상기 DB서버(80)는 상기 광고단말(10)의 광고 요청에 따라 상기 광고서버(50)의 광고데이터 전송에 따른 반환으로 상기 광고 노출 기록을 수신하여 실시간 저장하고, 상기 통계 관리모듈(50)은 상기 DB서버(80)에 저장된 상기 광고 노출 기록을 수신하여 상기 광고단말을 포함한 광고통화서비스 또는 사용자 발신 호시도 및 착신 연결음 송출시, 전화 수신(발신) 알림, 통화중 컬러링, 통화종료, 슬립모드 해제시 광고서비스을 제공받는 단말의 사용자별 광고에 대한 노출 통계를 작성하여 상기 노출 통계를 상기 광고단말에 제공하게 된다. The DB server 80 receives the advertisement exposure record in real time as a return according to the transmission of the advertisement data of the advertisement server 50 according to the advertisement request of the advertisement terminal 10, and stores the advertisement exposure record in real time. Receives the advertisement exposure record stored in the DB server 80 when the advertising call service or the user call origination and incoming call ring tone including the advertising terminal, call reception (outgoing) notification, coloring during the call, call termination, sleep When the mode is released, the exposure statistics for the advertisement for each user of the terminal receiving the advertisement service are prepared to provide the exposure statistics to the advertisement terminal.
상기 통계서버(50)은 상기 서비스서버(20)을 통해 광고단말(10) 사용자가 제공된 광고 노출, 클릭 회수, 거절회수 및 광고서버(50)에서 제공된 광고데이터 제공 정도, 인기광고데이터의 정도를 종합하여 사용자의 선호도, 광고주의 광고제공 상태 등의 통계를 취합하여 향후 광고데이터 선정에 참조데이터를 산출하거나, 광고단말(10) 사용자의 선택에 따라 광고데이터에 대한 감면 요금 또는 이벤트, 사은품 수령에 내역 기부를 위해 기부처 별 그 내역을 정리 통합하게 한다.The statistics server 50 measures the number of advertisement impressions, clicks, rejections, and advertisement data provided by the advertisement server 50 provided by the user of the advertisement terminal 10 through the service server 20, and the degree of popular advertisement data. Collecting statistics such as user's preference, advertiser's advertisement provision status, etc. can be used to calculate reference data for future advertisement data selection, or to receive reduction fees, events, or free gifts for advertisement data according to the user's selection. Make sure to consolidate the details of each donor for donation.
상기 과금서버(70)는 상기 통계 DB서버(90)에 저장된 상기 광고단말 사용자의 광고 노출 및 클릭 횟수를 통신사에 전달하여, 상기 사용자에 대한 요금 감면이 수행하거나, 적립된 사이버머니로 물품구매, 게임머니, 현금환급 등 사용자의 요청에 따라 제공되도록 하거나, 광고단말(10) 사용자의 선택에 따라 광고데이터에 따른 감면된 요금에 대해 광고단말(10) 사용자가 지정하거나, 분류된 기부처에 해당 감면 요금을 제공하게 된다.The billing server 70 transmits the number of advertisement exposures and clicks of the user of the advertisement terminal stored in the statistics DB server 90 to a telecommunication company to perform a fee reduction for the user or to purchase goods with the accumulated cyber money, Game money, cash refund, etc. to be provided according to the user's request, or according to the advertising terminal 10 user's selection for the reduced fee according to the advertising data specified by the user of the advertising terminal 10, or the reduction to the classified donation destination You will be charged a fee.
통계DB서버(90)는 실시간DB 서버(80)에 저장된 통계를 수신하여 저장한 뒤, 통계서버(60) 및 과금서버(70)에 전송한다.Statistics DB server 90 receives and stores the statistics stored in the real-time DB server 80, and transmits to the statistics server 60 and billing server 70.
여기에 저장된 통계DB서버(90)는 광고단말(10)을 포함한 서비스를 제공받는 사용자별 노출 빈도 통계, 통신사별 통계 그리고 시간별, 일별, 주별, 월별 통계를 포함한다. The statistics DB server 90 stored therein includes impression frequency statistics for each user who receives the service including the advertisement terminal 10, statistics for each communication company, and hourly, daily, weekly and monthly statistics.
상기 광고단말(10)은 서비스서버(20)를 통해 회원관리서버(40)로 회원 가입 요청 및 회원 인증 요청을 전송함으로써, 회원관리서버(40)에 의해 DB서버(80)로의 회원가입 및 저장과, 조회 및 인증에 따른 회원 가입과 회원 인증이 각각 수행되도록 한다. 광고단말(10)은 회원관리서버(40)에 의한 광고단말(10)에 대한 인증과정에서 SMS서버(30)를 통해 회원 인증 코드 SMS를 수신하고 이에 대한 확인 절차를 거쳐 회원가입을 완료한다. The advertisement terminal 10 transmits a membership request and a member authentication request to the member management server 40 through the service server 20, thereby registering and storing the member to the DB server 80 by the member management server 40. And membership and authentication based on inquiry and authentication are performed respectively. The advertisement terminal 10 receives the member authentication code SMS through the SMS server 30 in the authentication process for the advertisement terminal 10 by the member management server 40 and completes the membership through the verification process.
한편, 광고단말(10)은 서비스서버(20)를 통한 광고서버(50)에 대한 광고 요청에 따라, 광고서버(50)로부터 전화 송신 및 수신시 동영상 광고 노출 및 클릭에 따른 광고 또는 전화 수신(발신) 알림, 통화중 컬러링, 통화종료, 슬립모드 해제시 표출되는 광고의 데이터를 시간대별로 구분하여 받거나, 광고단말(10) 사용자가 광고서버(50)를 통해 광고주가 요청한 광고데이터를 사용자 편의에 따라 자율적으로 하기에 기술될 광고단말(10)내 메모리부(도면 미도시)에 저장하여 전화통화를 위한 발신 호시도 및 착신 연결음 송출시, 전화 수신(발신) 알림, 통화중 컬러링, 통화종료, 슬립모드 해제시 해당 광고를 광고단말(10) 사용자의 용도 및 기호에 따라 지정하여 전송하거나, 광고단말(10) 수신자의 기호에 따라 선별적으로 해당 광고데이터를 지정하여 송출할 수도 있다. 여기서 광고단말(10)이 동일시간대에 여러 광고가 게재될 경우 토글식으로 표현 가능이 가능하며, 사용자의 선택에 따라 3D 등 다양한 방법으로 적용할 수도 있다.Meanwhile, in response to an advertisement request to the advertisement server 50 through the service server 20, the advertisement terminal 10 receives an advertisement or a call according to the exposure and click of a video advertisement when the call is sent and received from the advertisement server 50 ( Send) Receive data of advertisement displayed by notification, coloring during call, call termination, sleep mode release by time zone, or user can receive advertisement data requested by advertiser through ad server 50 by user of advertisement terminal 10. According to the autonomous storage to be described below in the memory unit (not shown) in the call to send outgoing call diagram and incoming call ring tone for the phone call, call reception (outgoing) notification, color during the call, call termination, When the sleep mode is released, the corresponding advertisement may be designated and transmitted according to the usage and preference of the user of the advertisement terminal 10, or the advertisement data may be selectively designated and transmitted according to the preference of the recipient of the advertisement terminal 10. have. In this case, the advertisement terminal 10 may be expressed in a toggle form when several advertisements are displayed in the same time period, and may be applied in various ways such as 3D according to a user's selection.
또한, 광고단말(10)은 광고서버(50)로부터의 실시간 다운로드는 서버 부하가 많이 발생할 수 있어서 매일 특정 시간에 동영상 광고 파일을 다운로드 하도록 설정할 수 있으며, 광고서버(50)에 저장된 광고데이터를 광고단말(10) 내의 메모리부(도면부호 미도시)에 저장하여 선택적으로 광고데이터를 전송할 수 있다.In addition, the advertisement terminal 10 may be set to download a video advertisement file at a specific time every day, because the real-time download from the ad server 50 may cause a lot of server load, and the advertisement data stored in the ad server 50 The advertisement data may be selectively transmitted by storing in a memory unit (not shown) in the terminal 10.
서비스서버(20)는 광고서비스 시스템을 구성하는 서버 중 서버 부하가 가장 많이 발생하는 구성 유닛으로, 광고단말(10)을 포함하는 모든 서비스를 제공받는 단말과의 통신을 담당하며, 웹 서버의 기능도 함께 수행하고, 이에 따라, 서비스서버(20)를 제외한 광고서비스 시스템을 구성하는 광고서버(50)와 통계서버(60) 등의 다른 서버는 광고단말(10)과 직접 통신을 할 수 있다.The service server 20 is a configuration unit in which the server load is most generated among the servers constituting the advertisement service system. The service server 20 is in charge of communication with the terminal receiving all the services including the advertisement terminal 10, and functions as a web server. Also, according to this, other servers such as the advertisement server 50 and the statistics server 60 constituting the advertisement service system except the service server 20 may directly communicate with the advertisement terminal 10.
도 2는 본 발명의 실시예에 따른 광고통합 관리를 위한 광고단말(10)의 세부구성을 도시한 블럭도로서, 그 세부구성 및 동작을 살펴보면, 참조번호 11은 모뎀을 나타내는 것으로 본원발명의 광고단말(10)을 통해 호 연결 신호, 수/발신 종료시, 컬러링 통화 연결시, 슬립모드 해제에 따라 광고단말(10)의 통화연결 또는 특정 어플 접속에 따라 해당 접속신호 또는 요청신호를 전송을 담당하고, 12는 상기 모뎀(11)의 접속신호에 따라 호 연결 신호, 수/발신 종료시, 컬러링 통화 연결시, 슬립모드 해제 또는 특정 앱 접속에 대해 수신 또는 발신 신호를 전송하는 전화 APP를 나타낸다. Figure 2 is a block diagram showing a detailed configuration of the advertising terminal 10 for the integrated management of advertising according to an embodiment of the present invention. Looking at the detailed configuration and operation, reference numeral 11 denotes a modem as an advertisement of the present invention. Call connection signal through the terminal 10, upon termination of incoming / outgoing call, coloring call connection, in response to the call connection or specific application connection of the advertising terminal 10 according to the release of the sleep mode is responsible for transmitting the corresponding connection signal or request signal 12 denotes a phone APP that transmits an incoming or outgoing signal for a call connection signal, a call termination signal, a call termination signal, a coloring call connection, a sleep mode release, or a specific app connection according to a connection signal of the modem 11.
또한, 참조번호 13은 광고APP로서, 광고단말(10)의 특정 앱을 다운로드 받을 수 있는 것으로 상기 모뎀(11)을 통해 상기 전화 APP(12)로 전송된 전화 수 발신 연결 신호, 수/발신 종료시, 컬러링 통화 연결시, 슬립모드 해제에 포함된 광고의 표시 상태를 통보하게 된다.In addition, the reference number 13 is an advertisement APP, which can download a specific app of the advertising terminal 10, the number of calls transmitted to the telephone APP 12 via the modem 11, when the number / outgoing call termination When the coloring call is connected, the display state of the advertisement included in the sleep mode release is notified.
즉, 상기 광고APP(13)은 광고서버(50)의 DB에 대해 광고요청 신호에 해당 광고 데이트를 다운로드 받게 되고, 부가적으로 광고단말(10) 내에 필요한 다른 앱을 다운받을 수 있도록 특정 앱을 제공하는 서버에 접속하여 해당 앱을 다운로드를 제공한다. 상기 전화APP(12)가 광고APP(13)로 전화 수 발신 연결 신호, 수/발신 종료시, 컬러링 통화 연결시, 슬립모드 해제에 포함된 광고 표시를 통보하게 된다.That is, the advertisement APP 13 is to download the corresponding advertisement data in the advertisement request signal to the DB of the ad server 50, and additionally download a specific app to download other apps required in the advertising terminal 10 Connect to the server to provide the app to download. The telephone APP 12 informs the advertisement APP 13 of the telephone number originating connection signal, the number / outgoing call termination, the coloring call connection, and the advertisement display included in the sleep mode release.
참조번호 14는 제어부를 나타내는 것으로 본원발명의 광고관리 서비스를 제공하기 위한 앱의 전반적인 동작을 제어하고, 상기 광고단말(10)의 광고관리 서비스에 대한 호 접속신호에 대해 회원가입요청 및 인증요청을 위해 회원관리서버과의 연동, 회원인증을 위한 SMS서버(30)와 SMS 수신을 통한 확인절차, 광고서버(50)에 광고 요청, 광고서버 수신, 광고데이터 메모리부에 저장, 통화시도에 따라 광고 노출 내역 및 수익금 확인을 위한 통계서버(50)에 접속신호 송출, 회원관리서버(40)로 광고단말(10) 사용자의 회원가입 및 탈퇴 내역의 상태정보 요청 및 전송 신호 등의 광고관리 서비스 제공에 필요한 전반적인 신호 및 동작상태를 제어하게 된다. Reference numeral 14 denotes a controller, which controls the overall operation of the app for providing the advertisement management service of the present invention, and requests a member registration request and an authentication request with respect to a call connection signal for the advertisement management service of the advertisement terminal 10. In order to interwork with the member management server, SMS server 30 and SMS confirmation for membership verification, the ad request to the ad server 50, the ad server received, stored in the ad data memory, ad exposure according to the call attempt Sending the access signal to the statistics server 50 for checking the details and proceeds, the member management server 40 to provide the advertising management services, such as request and transmission signal status information of the user's membership and withdrawal history of the advertising terminal (10) The overall signal and operation status are controlled.
또한, 참조번호 15는 접속부를 나타내는 것으로, 광고단말(10) 사용자의 광고서비스 요청신호에 따라 해당 접속신호를 광고서버(50)로 전송하여 광고서버(50)에 등록된 광고서비스를 요청하게 되며, 16은 접속부(15)의 접속신호에 따라 제어부(14)는 광고서버(50)에 전송되어 등록된 광고서비스를 표시하여 광고단말(10) 사용자가 전화 수/발신 호 연결 신호, 수/발신 종료시, 컬러링 통화 연결시, 슬립모드 해제 시에 해당 광고를 확인할 수 있도록 표시하는 디스플레이부를 나타낸다.In addition, reference numeral 15 denotes a connection, and transmits the corresponding access signal to the advertisement server 50 according to the advertisement service request signal of the user of the advertisement terminal 10 to request the advertisement service registered in the advertisement server 50. 16 indicates that the control unit 14 transmits to the advertisement server 50 and displays the registered advertisement service according to the connection signal of the connection unit 15. At the end, the display unit for displaying the corresponding advertisement when the coloring call is connected, when the sleep mode is released.
또한, 참조번호 17은 본 발명의 광고관리 방법의 다른 일례를 제공하기 위해 광고서버(50)에서 DB에 등록된 광고데이터를 서비스서버(20)를 통해 제공하는 것이 아니라, 사용자 인증을 통해 등록된 광고단말(10) 사용자에 의해 사용자가 원하는 광고데이터를 수신 가입자 또는 발신가입자가 선정하여 송출할 수 있도록 설정하거나, 슬립모드확인부를 통해 광고단말(10)의 슬립모드 상태 정보에 따라 광고단말(10)의 슬립모드 해제신호에 따라 광고서버(50)에서 전송된 광고데이터 중 광고단말(10) 사용자가 지정한 광고데이터가 상기 디스플레이부에 표시될 수 있도록 해당 광고를 설정하거나, 광고단말(10)간 통화 종료의 호 해제 신호에 따라 광고서버(50)에서 전송된 광고데이터 중 광고단말(10) 사용자가 지정한 광고데이터가 상기 디스플레이부에 표시될 수 있도록 해당 광고를 설정하거나, 광고단말(10)간 컬러링 통화 연결시 광고서버(50)에서 전송된 광고데이터 중 광고단말(10) 사용자가 지정한 광고데이터가 상기 디스플레이부에 표시될 수 있도록 해당 광고를 설정하는 광고설정부를 나타낸다.In addition, reference numeral 17 is not provided through the service server 20, the advertisement data registered in the DB in the ad server 50 to provide another example of the advertisement management method of the present invention, it is registered through the user authentication The advertisement terminal 10 sets the receiving subscriber or the calling subscriber to send the advertisement data desired by the user, or sets the advertisement terminal 10 according to the sleep mode state information of the advertisement terminal 10 through the sleep mode checking unit. In response to the sleep mode release signal of the), the corresponding advertisement is set so that the advertisement data specified by the user of the advertisement terminal 10 is displayed on the display unit among the advertisement data transmitted from the advertisement server 50, or between the advertisement terminals 10. The advertisement data specified by the user of the advertisement terminal 10 among the advertisement data transmitted from the advertisement server 50 may be displayed on the display unit according to the call release signal of the call termination. Set the corresponding advertisement so that the advertisement can be displayed on the display unit so that the advertisement data specified by the user of the advertisement terminal 10 among the advertisement data transmitted from the advertisement server 50 can be displayed on the display unit when the coloring call is connected between the advertisement terminals 10. The advertisement setting unit to be set is shown.
상기 광고설정부(17)는 상기 디스플레이부(16)을 통해 표시된 광고서버(50)에서 제공된 광고데이터 중 선호하는 특정 광고데이터를 발신가입자의 용도, 수신가입자 기호 등에 따라 시간대별, 주기별로 설정하여 발신시도시, 통화 종료시, 슬립모드 해제시, 컬러링 통화 연결시 발신가입자의 광고단말(10) 내의 디스플레이부(16)에 표시되고, 착신가입자의 광고단말(10)로 ring-back tone 송출시 또는 통화 종료시, 컬러링 통화 연결시 상기 디스플레이부(16)에 설정된 광고데이터가 각각 표시되어 광고데이터를 확인할 수 있으며, 착신과 발신가입자간 통화로 연결시 해당 광고데이터가 표시가 삭제되거나, 통화로 해제 후 해당 광고데이터를 표시하여 확인할 수 있도록 구성할 수 있다.The advertisement setting unit 17 sets preferred specific advertisement data among advertisement data provided by the advertisement server 50 displayed through the display unit 16 for each time zone and period according to the use of the subscriber, preference of the subscriber, and the like. At the time of calling, at the end of the call, when the sleep mode is released, when a coloring call is connected, it is displayed on the display unit 16 in the calling party's advertising terminal 10 and when the ring-back tone is sent to the calling party's advertising terminal 10 or At the end of the call, the advertisement data set on the display unit 16 are displayed when the coloring call is connected, so that the advertisement data can be checked.When the call is connected to the call between the incoming and outgoing subscribers, the corresponding advertisement data is deleted or the call is released. It can be configured to display and check the corresponding advertising data.
또한, 상기 디스플레이부(16)는 광고단말(10)이 슬립모드 상태에서 광고단말(10) 사용자의 구동에 따라 활성화 상태로 변경될 때 설정되거나, 할당된 광고데이터를 표시하여 광고단말(10)의 사용자가 해당 광고데이터를 확인할 수 있도록 구성되고, 발신 및 착신 광고단말(10) 간 컬러링 통화중 광고데이터를 표시하여 확인할 수 있도록 구성된다.In addition, the display unit 16 is set when the advertisement terminal 10 is changed to an activated state according to the driving of the user of the advertisement terminal 10 in the sleep mode state, or displays the assigned advertisement data. It is configured to allow the user to check the corresponding advertising data, and configured to display and confirm the advertising data during the coloring call between the calling and incoming advertising terminal 10.
한편, 상기 광고 설정부(17)는 통화로 연결시, 통화로 해제, 슬립모드 해제시 해당 광고데이터의 표시시간을 설정할 수 있다.Meanwhile, the advertisement setting unit 17 may set the display time of the corresponding advertisement data when the call is connected, the call is released, and the sleep mode is released.
또한, 슬립모드확인부(도면부호 미도시)는 상기 광고단말(10)의 슬립모드 상태에서 활성화 상태로 전환시 해당 슬립모드 해제신호를 확인하는 것으로, 슬립모드 해제신호를 감지하여 상기 제어부(14)로 슬립모드 해제신호를 전송하여 광고설정부(17)에 사용자가 지정한 광고데이터를 표시하거나, 광고서버(50)에서 수신한 광고데이터를 순차적으로 디스플레이부에 표시되게 슬립모드의 활성화 상태를 확인하도록 구성된다.In addition, the sleep mode check unit (not shown) is to check the corresponding sleep mode release signal when switching to the active state from the sleep mode state of the advertisement terminal 10, the control unit 14 by detecting a sleep mode release signal Send the sleep mode release signal to display the advertisement data specified by the user in the advertisement setting unit 17 or check the activation state of the sleep mode so that the advertisement data received from the advertisement server 50 is sequentially displayed on the display unit. It is configured to.
또한, 참조번호 18은 선택부로서, 상기 광고단말(10) 사용자가 상기 광고설정부(17)를 통해 발신시 또는 착신시 디스플레이부(16)을 통해 표시되도록 해당 광고를 선택하거나, 슬립모드 해제시, 컬러링 통화 연결시, 광고단말(10)간 호 해제시 상기 디스플레이부(16)를 통해 해당 광고가 표시되도록 광고설정부(17)를 통해 해당 광고데이터를 선택하는 것으로, 사용자의 선택신호에 따라 상기 제어부(14)의 제어신호에 따라 광고데이터의 종류, 시간대별, 지역별, 광고단말(10)의 기호에 따라 해당 광고데이터가 선택된다.In addition, reference numeral 18 is a selector, and the user of the advertisement terminal 10 selects a corresponding advertisement to be displayed on the display unit 16 when the call is made through the advertisement setting unit 17 or when the call is received, or the sleep mode is released. When the coloring call is connected, the corresponding advertisement data is selected through the advertisement setting unit 17 so that the corresponding advertisement is displayed on the display unit 16 when the call is released between the advertisement terminals 10. Accordingly, according to the control signal of the controller 14, the corresponding advertisement data is selected according to the type of advertisement data, time zone, region, and preference of the advertisement terminal 10.
참조번호 19는 전송부로서, 상기 선택부(18)에 선택되고 광고설정부(17)를 통해 설정된 광고데이터 즉, 발신가입자의 용도, 수신가입자의 기호, 통화로 해제시, 슬립모드 해제시 또는 컬러링 통화 연결시 설정된 광고 정보가 광고단말(10) 발신가입자의 발신신호 시 해당 선택 및 설정된 광고데이터를 서비스서버(20)로 전송되어 발신가입자 및 수신가입자의 광고단말(10) 디스플레이부(16)에 표시되도록 서비스를 제공하거나, 통화로 해제시 설정된 광고데이터를 광고단말(10) 디스플레이부(16)에 표시되도록 서비스를 제공하거나, 슬립모드 해제시 또는 컬러링 통화 연결시 설정된 광고데이터를 광고단말(10) 디스플레이부(16)에 표시되도록 서비스를 제공하고, 서비스서버(20)를 통해 통계서버(50), 과금서버(70)로 전송되어 통계데이터 취합하여 요금을 감면이 되도록 해당 전송신호를 송출한다. Reference numeral 19 is a transmission unit, the advertisement data selected by the selection unit 18 and set through the advertisement setting unit 17, that is, the use of the calling subscriber, the receiving subscriber's preference, the call release, the sleep mode release or The advertisement information set when the coloring call is connected is transmitted to the service server 20 by selecting and setting the advertisement data corresponding to the calling signal of the calling subscriber 10. The display 16 of the calling terminal 10 and the calling subscriber 10 is called. Providing a service to be displayed on, or the advertising data set when the call is released to the advertising terminal 10, the display unit 16 to provide a service, or when the sleep mode is released or the advertising data set when connecting the coloring call advertising terminal ( 10) provides a service to be displayed on the display unit 16, and is transmitted to the statistics server 50, the billing server 70 through the service server 20 to collect the statistical data to reduce the charge Send the corresponding transmission signal.
한편, 상기 광고단말(10) 내 메모리부(도면부호 미도시)에 상기 광고서버(50)에서 전송된 광고데이터를 저장하여 광고단말(10) 사용자가 저장된 광고데이터를 선택, 설정할 수 있도록 구성된다.Meanwhile, the advertisement data transmitted from the advertisement server 50 may be stored in a memory unit (not shown) of the advertisement terminal 10 so that the user of the advertisement terminal 10 may select and set the stored advertisement data. .
구동타이머는 상기 광고단말(10) 내 광고설정부(17)를 통해 통화로 연결시 설정된 광고데이터의 표시 시간에 따라 설정시간 내 호 연결에 따른 광고데이터 표시 또는 호 실패에 따라 광고데이터 표시 시간에 대한 잔여시간을 계산하여 미 표시된 광고데이터 시간에 대해 선택접속부(도면부호 미도시)의 접속시간에 대해 사용자의 선택신호에 반응하여 해당 시간당 광고데이터를 디스플레이되도록 구성할 수 있다.The driving timer is displayed in the advertisement data display time according to the call data display or call failure according to the call connection within the set time according to the display time of the advertisement data set when connecting to the call through the advertisement setting unit 17 in the advertisement terminal 10. The remaining time may be calculated to display the advertisement data per hour in response to the user's selection signal with respect to the access time of the selection access unit (not shown) with respect to the undisplayed advertisement data time.
위치조절부는 상기 발신 광고단말(10)의 호 시도시 또는 수신 광고단말(10)에 호 연결신호시, 수/발신 호 해제시, 슬립모드 해제시, 컬러링 통화 연결시 상기 디스플레이부(16)에 표시되는 광고데이터의 위치를 광고단말(10)내 특정위치로 드래거 형태로 이동하여 사용자가 원하는 위치에서 광고데이터를 자유롭게 위치를 변경할 수 있게 된다.The position adjusting unit may be connected to the display unit 16 when a call attempt is made by the calling advertisement terminal 10 or when a call connection signal is received to the receiving advertisement terminal 10, when a call is received or when a call is released, when a sleep mode is released. The position of the displayed advertisement data is moved to a specific position in the advertisement terminal 10 in the form of a dragger so that the user can freely change the position of the advertisement data at a desired position.
통계부는 광고단말(10) 사용자의 접속신호에 따라 광고데이터 클릭에 따른 횟수, 통화시 표시된 광고데이터의 송출시간 또는 횟수, 종료시 표시된 광고데이터의 송출시간 또는 횟수 및 착신자 미응답에 따른 광고데이터 횟수, 슬립모드 해제시 광고데이터 표시 횟수, 통화 종료후 광고데이터 횟수, 컬러링 통화 연결시 광고데이터 횟수를 산출하여 해당 산출내역을 메모리부로 전송하여 기억하거나 상기 제어부(14)의 제어신호에 따라 상기 서비스서버(20)를 통해 통계서버(50)로 송출할 수 있도록 구성할 수 있다.The statistics unit according to the user's access signal of the advertisement terminal 10, the number of times according to the advertisement data click, the time or number of the advertisement data displayed in the call, the time or number of the advertisement data displayed at the end and the number of advertisement data according to the unanswered recipients, The number of advertisement data displayed when the sleep mode is released, the number of advertisement data after the call is terminated, and the number of advertisement data when the coloring call is connected are transmitted to the memory to store the calculated details, or according to the control signal of the controller 14. 20) can be configured to be sent to the statistics server (50).
선택접속부는 상기 광고단말(10) 사용자가 발신 신호 또는 수신 연결시 디스플레이되는 광고데이터의 송출시간, 통화종료 후 광고데이터의 송출시간, 슬립모드 해제시 광고데이터의 송출시간, 컬러링 통화시 광고데이터의 송출시간에 따라 상기 광고설정부(17)에 설정된 광고표시 시간 미도래시 구동타이머에 저장된 광고데이터를 접속하여 잔여시간 동안 광고데이터를 확인하거나 광고데이터 상에 제공되는 제반정보 중 특정 상태를 접속하여 광고데이터 중 추가적인 데이터 서비스에 접속할 수 있도록 구성된다.Selective connection is the transmission time of the advertisement data displayed when the user of the advertising terminal 10, the incoming signal or the incoming connection, the transmission time of the advertising data after the end of the call, the transmission time of the advertising data when the sleep mode is released, the advertising data of the coloring call According to the delivery time, the advertisement data stored in the advertisement display time not reached driving time set in the advertisement setting unit 17 is accessed to check the advertisement data for the remaining time or to access a specific state among the information provided on the advertisement data. It is configured to access additional data services among the data.
도 4는 본 발명의 실시예에 따른 광고통화서비스 시스템의 광고단말(10)과 연동되는 광고서버(50)의 세부구성을 도시한 블럭도로서, 도 1 내지 도 4를 참조하면, 상기 송수신모듈(51)은 광고단말(10) 사용자의 요청에 따라 상기 서비스서버(20)를 통해 광고서버(50)에 저장된 광고데이터를 서비스서버(20)를 통해 발신 광고단말(10) 또는 수신 광고단말(10)으로 호 시도시 및 호 연결시 해당 광고데이터를 전송하도록 구성되고, 발신 광고단말(10)의 요청에 따라 해당 광고데이터 정보를 전송하여 메모리부에 저장이 되도록 데이터를 전송하게 된다. 4 is a block diagram illustrating a detailed configuration of an advertisement server 50 interworking with the advertisement terminal 10 of the advertisement call service system according to an embodiment of the present invention. Referring to FIGS. 51, the advertisement data stored in the advertisement server 50 through the service server 20 through the service server 20 according to a request of the user of the advertisement terminal 10 through the service server 20. 10) is configured to transmit the corresponding advertisement data when the call attempt and the call connection, and transmits the data so that the corresponding advertisement data information is stored in the memory unit according to the request of the calling advertisement terminal (10).
광고데이터모듈(52)은 상기 송수신모듈(51)의 광고데이터 요청에 따라 광고 Db(53)에 저장된 데이터를 송출하거나, 광고주의 광고서비스 요청에 따라 해당 광고데이터를 업데이트하여 광고DB(53)에 저장하거나, 광고서비스를 위해 서비스서버(20)의 해당 광고데이터 요청에 따라 송수신모듈을 통해 광고DB(53)에 저장된 업데이트된 광고데이터를 전송하게 된다. 또한, 발신 광고단말(10)의 광고데이터 저장을 위한 요청신호에 따라 광고DB에 업데이트된 광고데이터를 광고단말(10)로 전송하도록 송수신모듈(51)로 해당 업데이트 광고데이터를 전송하도록 구성된다.The advertisement data module 52 transmits data stored in the advertisement Db 53 according to the advertisement data request of the transmission / reception module 51 or updates the corresponding advertisement data according to the advertisement service request of the advertiser to the advertisement DB 53. Store or transmit the updated advertisement data stored in the advertisement DB 53 through the transmission and reception module according to the corresponding advertisement data request of the service server 20 for the advertisement service. In addition, according to the request signal for storing the advertisement data of the calling advertisement terminal 10 is configured to transmit the corresponding updated advertisement data to the transmission and reception module 51 to transmit the updated advertisement data to the advertisement terminal (10).
광고DB(53)는 광고서버(50)를 통해 요청된 광고주의 광고데이터를 저장하거나 광고업데이트모듈(52)를 통해 요청된 업데이트 광고데이터를 송출할 수 있도록 해당 광고데이터를 업데이트하도록 구성된다.The advertisement DB 53 is configured to update the advertisement data so that the advertisement data of the advertiser requested through the advertisement server 50 may be stored or the requested update advertisement data may be transmitted through the advertisement update module 52.
마이컴(54)은 광고서버(50)의 동작을 제어하며 상기 송수신모듈(51)을 통해 광고데이터를 광고단말(10)으로 전송하거나 광고주의 광고데이터를 업데이트하는 등 광고서버의 전반적인 동작을 제어한다.The microcomputer 54 controls the operation of the advertisement server 50 and controls the overall operation of the advertisement server, such as transmitting advertisement data to the advertisement terminal 10 or updating advertisement data of the advertiser through the transmission / reception module 51. .
설정부(55)는 상기 제어부(54)의 제어신호에 따라 동작하며, 광고데이터를 시간별, 일별, 주별, 월별로 송출할 주기를 설정하거나, 서비스서버(20)를 통해 광고단말(10) 발신 착신 가입자에 호 시도 및 연결음 송출시 표시되는 광고데이터의 순서를 지정하거나, 광고주의 광고비 설정에 따른 노출 정도를 설정하게 된다.The setting unit 55 operates according to the control signal of the control unit 54, and sets a period for transmitting advertisement data by hour, daily, weekly, or monthly, or sends the advertisement terminal 10 through the service server 20. The order of the advertisement data displayed when the call attempt and the connection sound are sent to the called subscriber is set, or the degree of exposure according to the advertisement cost setting of the advertiser is set.
광고통계부(56)는 설정부(55)의 광고 노출 또는 송수신모듈)51)을 통해 전송된 광고데이터의 양을 시간별, 일별, 주별, 월별로 통계하여 상기 제어부(54)의 제어신호에 따라 광고 정보에 따른 통신 감면비용을 위해 과금서버(70)로 해당 통계 내용을 전송하게 된다.The advertisement statistics unit 56 statistics the amount of advertisement data transmitted through the advertisement exposure or the transmission / reception module 51 of the setting unit 55 by time, daily, weekly, and monthly, according to the control signal of the controller 54. The corresponding statistical information is transmitted to the charging server 70 for the communication reduction cost according to the advertisement information.
한편, 통계서버(60)는 광고서버(50)에 의해 저장된 실시간DB서버(80)의 데이터를 기초로 광고단말(10)을 포함한 서비스를 제공받는 단말의 사용자별 광고에 대한 노출 통계를 작성하며, 이는 시간별, 일별, 주별, 월별 통계로 구분될 수 있다. 이에 따라, 광고단말(10) 사용자는 통계를 확인할 수 있다.On the other hand, the statistics server 60 writes the exposure statistics for the user-specific advertisement of the terminal receiving the service including the advertising terminal 10 based on the data of the real-time DB server 80 stored by the advertising server 50 , Can be divided into hourly, daily, weekly and monthly statistics. Accordingly, the user of the advertisement terminal 10 can check the statistics.
또한, 과금서버(70)는 통신사별 과금처리서버(미도시)와 연동되며, 모바일상품권 처리서버(미도시)와도 연동됨으로써, 통계서버(60)에 의해 생성되어 저장된 통계DB서버(90)로의 액세스에 따라 광고단말(10) 사용자의 광고 노출 및 클릭 횟수를 통신사에 전달하는 과정을 더 포함한다. 이에 따라, 통신사는 이런 작용을 수행하는 과금서버(70)를 통해 광고단말(10) 사용자에 대한 요금을 감면하거나, 연계된 쇼핑몰을 통해 물품구매, 게임머니로 사용할 수 있다.In addition, the billing server 70 is interlocked with the billing processing server (not shown) for each carrier, and also linked to the mobile voucher processing server (not shown), to the statistics DB server 90 generated and stored by the statistics server 60 In response to the access, the advertisement terminal 10 further includes the step of delivering the advertisement exposure and the number of clicks of the user to the communication company. Accordingly, the communication company may reduce the fee for the user of the advertisement terminal 10 through the charging server 70 performing such an operation, or may use it as an item purchase or game money through an associated shopping mall.
한편, 과금서버(70)는 기부를 원하는 사용자의 요청에 따라 기정된 기부처 또는 요청된 특정 기부처로 해당 요금을 전송하도록 구성할 수 있다.Meanwhile, the billing server 70 may be configured to transmit a corresponding fee to a predetermined donation destination or a requested specific donation destination according to a user's request for donation.
도 5는 본 발명에 따른 광고단말을 이용한 통합 광고관리 방법에서 음성통화 시도시 광고를 표시하는 방법에 흐름도로서, 첨부된 도 1 내지 6을 참조하여 서비스 방법을 살펴보면, FIG. 5 is a flowchart illustrating a method of displaying an advertisement when a voice call is attempted in the integrated advertisement management method using an advertisement terminal according to the present invention. Referring to FIG. 1 to FIG.
먼저 상기 광고단말(10) 가입자는 회원관리서버(40)를 통해 광고통화서비스 등록절차를 진행한다. 등록절차는 회원가입 및 인증에 의해 진행되며, 해당 서비스에 필요한 앱을 실행함으로 진행할 수도 있다.First, the subscriber of the advertisement terminal 10 proceeds with the advertisement call service registration procedure through the member management server 40. The registration process is carried out by membership registration and authentication, it can also proceed by running the app required for the service.
상기 광고단말(10) 가입자가 회원관리서버(40)를 통해 서비스 등록에 따른 등록된 사용자로 인정되면(S10 단계참조) 발신가입자의 광고단말(10)에서 수신가입자의 번호를 입력하고(S20 단계참조) 발신 요청하면 해당 발신정보가 서비스서버(20)를 통해 광고서버(50)로 전송되고 광고서버(50)에 광고제공자가 제공된 광고데이터 중 특정 광고가 발신가입자의 광고단말(10)에 ring 신호와 함께 디스플레이부(16)에 표시된다.(S30 단계참조) If the advertising terminal 10 subscriber is recognized as a registered user according to the service registration through the member management server 40 (see step S10) enter the number of the receiving subscriber in the advertising terminal 10 of the calling subscriber (step S20) Reference) When the origination request is made, the corresponding origination information is transmitted to the advertisement server 50 through the service server 20, and a specific advertisement among the advertisement data provided by the advertisement provider to the advertisement server 50 is ringed to the advertisement terminal 10 of the originating subscriber. The signal is displayed on the display unit 16 together with the signal (see step S30).
이후, 해당 발신신호가 착신가입자의 광고단말(10)로 ring back-tone이 설정되게 되는데, 이때 착신가입자가 광고통화서비스에 등록된 가입자임을 확인하게 되는데,(S40 단계) 등록된 가입자이면 광고단말(10) 내 디스플레이부(16)에 광고서버(50)에 광고제공자가 제공된 광고데이터 중 특정 광고가 착신가입자의 광고단말(10)에 ring back-tone 신호와 함께 디스플레이부(16)에 표시된다.(S50 단계).Thereafter, the outgoing signal is set to the ring back-tone to the subscriber's advertising terminal 10, at this time, it is confirmed that the incoming subscriber is a registered subscriber to the advertising call service (step S40), if the subscriber is an advertising terminal (10) The specific advertisement among the advertisement data provided by the advertisement provider 50 to the display unit 16 is displayed on the display unit 16 together with the ring back-tone signal on the receiving terminal 10. (Step S50).
이후, 착신 광고단말(10) 가입자의 hook-off 신호가 전송되면 발신 및 착신가입자의 디스플레이부(16)에 표시된 광고데이터가 삭제되고 통화로 설정되도록 구성된다.(60 단계)Thereafter, when the hook-off signal of the subscriber of the incoming advertisement terminal 10 is transmitted, the advertisement data displayed on the display 16 of the originating and receiving subscriber is deleted and set up as a call.
만약, 상기 발신가입자가 서비스등록이 되지 않는 가입자이면 일반 무선통신의 통화로가 설정되게 되고, 발신가입자는 서비스에 등록되어 있지만, 착신가입자가 서비스 미등록 가입자이면 발신가입자의 디스플레이부(16)에 광고데이터가 송출되고 착신가입자는 해당 광고데이터가 미표시되며 통화로 연결시 발신가입자 광고데이터가 삭제되면서 무선통신의 상태가 된다.If the outgoing subscriber is a subscriber who is not registered in the service, a call path of general wireless communication is set, and the outgoing subscriber is registered in the service, but if the incoming subscriber is an unregistered subscriber, the advertisement is displayed on the display unit 16 of the outgoing subscriber. The data is sent out and the called party is not displayed the corresponding advertisement data, and when the call is connected to the call, the subscriber's advertisement data is deleted and the state of the wireless communication becomes.
이후, 과금서버(70), 통계DB서버(90)의 구성은 도 3과 이루어짐으로 세부 과정은 생략한다.Thereafter, the configuration of the billing server 70, the statistics DB server 90 is made with Figure 3 and the detailed process is omitted.
본 발명은 광고서버(50)에서 통화설정시 광고데이터를 송출되도록 구성되어 있지만, 발신가입자가 광고서버(50)에서 제공된 광고를 사용자가 원하는 특정광고를 설정하여 광고데이터를 송출하거나, 착신가입자에게도 발신가입자가 원하는 광고데이터를 송출할 수 있도록 구성할 수 있는데, 첨부된 도 6을 참조하여 광고단말(10) 사용자가 광고데이터를 설정하여 서비스를 제공받을 수 있도록 구성된 흐름도로서, 그 세부 절차를 설명하면 다음과 같다.The present invention is configured to send the advertisement data when the call is set in the ad server 50, but the originating subscriber sets the specific advertisement desired by the user for the advertisement provided by the ad server 50, or sends the advertisement data to the called subscriber Calling subscribers can be configured to send the desired advertising data, with reference to the accompanying Figure 6 is a flow chart configured to receive the service by the user of the advertising terminal 10 to set the advertising data, the detailed procedure will be described. Is as follows.
먼저, 발신가입자 및 착신가입자가 본 발명에 따른 광고서비스에 대해 인증절차를 받고, 발신가입자가 접속부(15)를 통해 서비스서버(20)를 통해 광고데이터가 저장된 광고서버(50)에 접속하여 광고주가 신청한 광고를 요청하여 확인하고,(S120 단계참조) 필요한 광고를 광고서버(50)에 설정하거나, 해당 광고서버(50)의 저장된 광고데이터를 광고단말(10) 내의 메모리부에 저장한다.First, the calling subscriber and the called subscriber receive the authentication procedure for the advertisement service according to the present invention, and the calling subscriber accesses the advertisement server 50 in which the advertisement data is stored through the service server 20 through the connection unit 15. Requests and confirms the requested advertisement (see step S120), and sets necessary advertisements in the advertisement server 50 or stores the stored advertisement data of the corresponding advertisement server 50 in the memory unit of the advertisement terminal 10.
이후, 광고단말(10)의 발신가입자가 광고서버(50)에 설정한 광고데이터 또는 메모리부에 저장된 특정 광고데이터를 선택부(18)를 통해 선택하면 해당 광고데이터가 광고단말(10) 내 디스플레이부(16)에 표시되고(S130 단계), 발신가입자가 특정 광고데이터를 광고설정부(17)를 통해 설정하면(S150 단계), 선택된 광고데이터가 발신가입자의 용도, 수신가입자의 기호 및 시간대별, 주기별, 지역별 설정에 해당 데이터가 설정되게 된다. Subsequently, when the originating subscriber of the advertisement terminal 10 selects the advertisement data set in the advertisement server 50 or specific advertisement data stored in the memory unit through the selection unit 18, the corresponding advertisement data is displayed in the advertisement terminal 10. When the calling subscriber sets specific advertisement data through the advertisement setting unit 17 (step S150), the selected advertisement data is displayed by the subscriber's purpose, receiving subscriber's preferences and time zone. The data will be set in each cycle, region, and region.
이후, 발신가입자의 광고단말(10)에서 수신가입자의 번호를 입력하고(S160 단계) 발신 요청하면 해당 발신정보가 서비스서버(20)를 통해 광고서버(50)로 전송되고 광고서버(50)에서 발신 가입자가 지정한 광고데이터가 서비스서버(20)를 통해 송출되거나 발신 가입자의 광고단말(10) 내에 저장된 해당 광고데이터의 광고가 발신가입자의 광고단말(10)에 ring 신호와 함께 디스플레이부(16)에 표시된다.(S170 단계) Subsequently, when the calling subscriber's advertising terminal 10 enters the receiving subscriber's number (step S160), when the calling request is made, the corresponding calling information is transmitted to the ad server 50 through the service server 20 and the ad server 50. The advertisement data specified by the calling subscriber is sent out through the service server 20 or the advertisement of the corresponding advertisement data stored in the calling terminal 10 of the calling subscriber is displayed on the display unit 16 with a ring signal to the calling terminal's advertising terminal 10. (Step S170).
이후, 해당 발신신호가 착신가입자의 광고단말(10)로 ring back-tone이 설정되게 되는데, 이때 착신가입자가 광고통화서비스에 등록된 가입자의 광고단말(10) 내 디스플레이부(16)에 상기 발신 광고단말(10) 가입자가 지정한 광고데이터를 착신가입자의 광고단말(10)에 ring back-tone 신호와 함께 상기 광고서버(50)에서 서비스서버(20)를 통해 디스플레이부(16)에 표시된다.(S180 단계).Subsequently, the corresponding outgoing signal is set to ring back-tone as the called party's advertisement terminal 10. At this time, the called subscriber sends the signal to the display unit 16 in the subscriber's advertisement terminal 10 registered in the advertisement call service. Advertisement terminal 10 The advertisement data designated by the subscriber is displayed on the display unit 16 through the service server 20 in the advertisement server 50 together with a ring back-tone signal to the advertisement terminal 10 of the called subscriber. (Step S180).
이후, 착신 광고단말(10) 가입자의 hook-off 신호가 전송되면 발신 및 착신가입자의 디스플레이부(16)에 표시된 광고데이터가 삭제되고 통화로 설정되도록 구성된다.(190 단계)Thereafter, when the hook-off signal of the subscriber of the incoming advertisement terminal 10 is transmitted, the advertisement data displayed on the display 16 of the originating and receiving subscriber is deleted and set up as a call (step 190).
만약, 상기 발신가입자의 광고단말(10)에서 특정광고를 지정하지 않으면, 상기 도 6의 광고서버(50)에서 제공되는 광고데이터가 표시되는데, 즉 발신가입자의 발신정보가 서비스서버(20)를 통해 광고서버(50)로 전송되고 광고서버(50)에 광고제공자가 제공된 광고데이터 중 특정 광고가 발신가입자의 광고단말(10)에 ring 신호와 함께 디스플레이부(16)에 표시되고,(S200 단계) 착신가입자 광고단말(10) 내 디스플레이부(16)에 광고서버(50)에 광고제공자가 제공한 광고데이터 중 특정 광고가 착신가입자의 광고단말(10)에 ring back-tone 신호와 함께 디스플레이부(16)에 표시된다.(S210 단계).If the advertisement terminal 10 of the calling subscriber does not specify a specific advertisement, the advertisement data provided by the advertisement server 50 of FIG. 6 is displayed, that is, the calling subscriber's calling information is transmitted to the service server 20. The specific advertisement among the advertisement data transmitted to the advertisement server 50 and provided by the advertisement provider to the advertisement server 50 is displayed on the display unit 16 along with a ring signal to the advertisement terminal 10 of the calling subscriber (S200). The display unit 16 with a ring back-tone signal is displayed on the display unit 16 of the receiver subscriber terminal 10 to the advertisement terminal 10 of the advertisement subscriber. (16). (Step S210).
이후, 착신 광고단말(10) 가입자의 hook-off 신호가 전송되면 발신 및 착신가입자의 디스플레이부(16)에 표시된 광고데이터가 삭제되고 통화로 설정되도록 구성된다.(190 단계)Thereafter, when the hook-off signal of the subscriber of the incoming advertisement terminal 10 is transmitted, the advertisement data displayed on the display 16 of the originating and receiving subscriber is deleted and set up as a call (step 190).
도 7은 본 발명의 실시예에 따른 광고단말을 이용한 통합 광고관리 방법에서의 전화 수신/발신의 경우를 나타내는 흐름도이다. 도 1 내지 도 7을 참조하면, 광고단말(10)은 광고 APP(13)으로 전화 수신(발신) 알림을 전송한다. 이에 따라, 광고 APP(13)는 광고 Load를 수행하여, 시간별 노출 빈도를 적용한다. 이후, 광고 APP(13)는 로드된 광고를 광고단말(10)로 노출한다. 7 is a flowchart illustrating a case of a call reception / outgoing call in the integrated advertisement management method using an advertisement terminal according to an embodiment of the present invention. 1 to 7, the advertisement terminal 10 transmits a call reception (outgoing) notification to the advertisement APP 13. Accordingly, the advertisement APP 13 performs an advertisement load to apply the exposure frequency per hour. Thereafter, the advertisement APP 13 exposes the loaded advertisement to the advertisement terminal 10.
이후, 광고단말(10)은 사용자 행위인 통화시 광고 APP(13)로 통지하여,광고 APP(13)로 광고 수를 저장하도록 한다.Thereafter, the advertisement terminal 10 notifies the advertisement APP 13 during the call, which is a user action, to store the number of advertisements in the advertisement APP 13.
다음으로, 광고 APP(13)는 서버 업데이트를 실행함으로써, 실시간 간격으로 광고서버(50)로 업데이트를 시도한 뒤, 광고별 노출 빈도를 광고서버(50)로 전달한다(REQ).Next, the advertisement APP 13 executes a server update, attempts to update the advertisement server 50 at a real time interval, and then delivers the advertisement frequency for each advertisement to the advertisement server 50 (REQ).
한편, 수, 발신 종료 후 전면 광고 표출시 표출은 전면이나 절반, 1/3이든 모든 방식에 적용될 수 있다. On the other hand, when the number of advertisements are displayed after the end of the call, the expression may be applied to all methods, front, half, 1/3.
도 8은 본 발명의 실시예에 따른 광고단말을 이용한 통합 광고관리 방법에서의 통화중 컬러링의 경우를 나타내는 흐름도이다. 도 1 내지 도 8을 참조하면, 광고단말(10)은 광고 APP(13)으로 전화 수신(발신) 알림을 전송한다. 이에 따라, 광고 APP(13)는 컬러링 Load를 수행하여, 시간별 노출 빈도를 적용한다. 이후, 광고 APP(13)는 로드된 컬러링 음원을 광고단말(10)로 송출한 뒤, 컬러링 송출 빈도를 저장한다. 8 is a flowchart illustrating a case of in-call coloring in the integrated advertisement management method using an advertisement terminal according to an embodiment of the present invention. 1 to 8, the advertising terminal 10 transmits a call reception (outgoing) notification to the advertising APP (13). Accordingly, the advertisement APP 13 performs a coloring load to apply the exposure frequency per hour. Thereafter, the advertisement APP 13 transmits the loaded coloring sound source to the advertisement terminal 10, and then stores the coloring transmission frequency.
이후, 광고단말(10)은 사용자 행위인 통화시 광고 APP(13)로 통지하여, 광고 APP(13)로 컬러링 수를 저장하도록 한다.Thereafter, the advertisement terminal 10 notifies the advertisement APP 13 at the time of the call, which is a user action, so as to store the number of colors in the advertisement APP 13.
다음으로, 광고 APP(13)는 서버 업데이트를 실행함으로써, 실시간 간격으로 광고서버(50)로 업데이트를 시도한 뒤, 컬러링별 노출 빈도를 광고서버(50)로 전달한 뒤(REQ), 광고서버(50)로부터 저장 완료(ACK) 신호를 수신한다.Next, the advertisement APP 13 executes a server update, attempts to update to the ad server 50 at a real time interval, and then delivers the color-specific exposure frequency to the ad server 50 (REQ), and then the ad server 50. Receive a storage complete signal (ACK).
한편, 통화 중 컬러링의 경우 통화가 연결될 때 컬러링 광고가 발생하도록 하며, 주기적이거나 통화시간 동안 표출되는 광고이다.Meanwhile, in the case of coloring during a call, a coloring advertisement is generated when a call is connected, and the advertisement is displayed periodically or during a call.
도 9는 본 발명의 실시예에 따른 광고단말을 이용한 통합 광고관리 방법에서의 통화 종료시의 경우를 나타내는 흐름도이다. 도 1 내지 도 9를 참조하면, 광고단말(10)은 전화 수신(발신) 후 통화 종료를 광고 APP(13)로 알린다.9 is a flowchart illustrating a case of ending a call in the integrated advertisement management method using an advertisement terminal according to an embodiment of the present invention. 1 to 9, the advertisement terminal 10 notifies the advertisement APP 13 of the termination of the call after receiving (outgoing) the call.
이에 따라 광고 APP(13)는 광고를 Load하여 시간별 노출 빈도를 적용한 뒤, 로드된 광고를 광고단말(10)로 전송하여 노출되도록 한다. Accordingly, the advertisement APP 13 loads the advertisement, applies the exposure frequency per hour, and then transmits the loaded advertisement to the advertisement terminal 10 to be exposed.
그리고 광고 APP(13)는 광고 노출 빈도를 저장한 뒤, 광고단말(10)로부터 사용자 행위인 통화를 감지하면, 광고 수를 저장한다.The advertisement APP 13 stores the advertisement exposure frequency, and when the advertisement terminal 10 detects a call, which is a user action, stores the number of advertisements.
다음으로, 광고 APP(13)는 서버 업데이트를 실행함으로써, 실시간 간격으로 광고서버(50)로 업데이트를 시도한 뒤, 광고별 노출 빈도를 광고서버(50)로 전달한 뒤(REQ), 광고서버(50)로부터 저장 완료(ACK) 신호를 수신한다.Next, the advertisement APP 13 executes a server update, attempts to update to the ad server 50 at a real time interval, and then delivers the frequency of each advertisement to the ad server 50 (REQ), the ad server 50 Receive a storage complete signal (ACK).
도 10은 본 발명의 실시예에 따른 광고단말을 이용한 통합 광고관리 방법에서의 슬립모드 해제시의 경우를 나타내는 흐름도이다. 도 1 내지 도 10을 참조하면, 광고단말(10)은 스크린 록(lock)이 해제시 록(lock) 해제 알림을 광고 APP으로 전송한다. 이에 따라, 광고 APP는 광고 Load를 수행하여, 시간별 노출 빈도를 적용한다. 이후, 광고 APP(13)는 로드된 광고를 광고단말(10)로 노출하도록 한 뒤, 광고 노출 빈도를 저장한다. 10 is a flowchart illustrating a case of releasing the sleep mode in the integrated advertisement management method using the advertisement terminal according to an embodiment of the present invention. 1 to 10, the advertisement terminal 10 transmits a lock release notification to the advertisement APP when the screen lock is released. Accordingly, the advertisement APP performs an advertisement load to apply the exposure frequency per hour. Thereafter, the advertisement APP 13 exposes the loaded advertisement to the advertisement terminal 10 and stores the advertisement exposure frequency.
이후, 광고단말(10)은 사용자 행위인 통화시 광고 APP로 통지하여, 광고 APP(13)로 광고 수를 저장하도록 한다.Thereafter, the advertisement terminal 10 notifies the advertisement APP during a call, which is a user action, to store the number of advertisements in the advertisement APP 13.
다음으로, 광고 APP(13)는 서버 업데이트를 실행함으로써, 실시간 간격으로 광고서버(50)로 업데이트를 시도한 뒤, 광고별 노출 빈도를 광고서버(50)로 전달한 뒤(REQ), 광고서버(50)로부터 저장 완료(ACK) 신호를 수신한다.Next, the advertisement APP 13 executes a server update, attempts to update to the ad server 50 at a real time interval, and then delivers the frequency of each advertisement to the ad server 50 (REQ), the ad server 50 Receive a storage complete signal (ACK).
한편, 슬립모드(SLEEP MODE)에서 웨이크 업(WAKE UP)될 때 전면 광고 표출은 전면이나 절반, 1/3이든 모든 방식에 적용될 수 있다. On the other hand, when the wake-up (WAKE UP) in the sleep mode (SLEEP MODE), the full-face advertisement expression can be applied to all methods, whether full, half, 1/3.
[부호의 설명][Description of the code]
10 : 광고단말 20 : 서비스서버10: advertising terminal 20: service server
30 : SMS서버 40 : 회원관리서버30: SMS server 40: member management server
50 : 광고서버 60 : 통계서버50: ad server 60: statistics server
70 : 과금서버 80 : DB서버70: billing server 80: DB server
90 : 통계DB서버90: statistics DB server
Claims (8)
- 광고단말, 서비스서버, 광고서버, 회원관리서버, 통계서버, 과금서버, DB서버 및 통계DB서버를 포함하는 광고단말을 이용한 통합 광고관리 시스템에 있어서,In the integrated advertising management system using an advertising terminal, including an advertising terminal, a service server, an advertising server, member management server, statistics server, billing server, DB server and statistics DB server,광고주가 게진한 광고 데이터를 디스플레이할 수 있도록 발신 호시도 및 착신 연결음 송출시, 전화 수신(발신) 알림, 통화중 컬러링, 통화종료 또는 슬립모드 해제시 해당 광고데이터를 표시하는 광고단말;Advertisement terminal to display the advertising data when the call outgoing call forwarding and ringing ring tone transmission, call reception (outgoing) notification, coloring during the call, termination or sleep mode release so that the advertiser can display the ad data;상기 광고단말 및 광고서버와 연동하여 광고에 따른 서비스의 동작을 제어하고 서비스 등록 및 해제유무, 광고주가 게진한 광고데이터를 광고단말로 전송하여 광고단말 내의 발신 호시도 및 착신 연결음 송출시, 전화 수신(발신) 알림, 통화중 컬러링, 통화종료 또는 슬립모드 해제시 광고데이터를 제공하는 서비스서버;Control the operation of the service according to the advertisement in conjunction with the advertisement terminal and the ad server, and whether or not to register and release the service, and transmits the advertisement data carried by the advertiser to the advertisement terminal, when sending outgoing call diagrams and incoming ringtones in the advertisement terminal, receiving a call (Send) a service server that provides advertisement data upon notification, coloring during a call, call termination or sleep mode release;상기 서비스서버의 광고관리를 위한 광고데이터를 제공받기 위한 사용자의 광고단말에 회원인증코드를 제공하여 사용자 인증여부, 확인을 제공하는 SMS 서버,SMS server for providing the user authentication or confirmation by providing a member authentication code to the user's advertising terminal to receive the advertisement data for the advertisement management of the service server,광고서비스 신청 또는 해제 사용자의 회원가입요청, 회원인증 요청 또는 회원해제 요청의 정보를 상기 서비스서버를 통해 수신하여 회원인증 코드를 SMS 서버를 통해 광고단말 가입자에게 전송, 회원관리에 따른 제반적인 동작을 제어하고, 광고단말의 광고 서비스 사용자에 대한 회원가입 및 탈퇴기능을 수행하며, 회원가입 및 탈퇴 내역을 DB서버로 전송하는 회원관리서버;Advertising service request or release Receive user's membership request, member authentication request or membership release request information through the service server and send the member authentication code to the subscriber of the advertising terminal through the SMS server, and perform the overall operation according to membership management. A member management server for controlling, performing a subscription and withdrawal function for the advertisement service user of the advertisement terminal, and transmitting the subscription and withdrawal details to a DB server;광고단말 사용자에게 사용에 따른 통신요금을 할인, 이벤트에 따른 사은품을 제공하기 위해 광고주로부터 광고데이터를 접수받는 것으로 동영상 광고 저장 및 동영상 광고 서비스를 제공하거나, 광고단말에 동영상 광고파일을 미리 다운로드하거나, 업데이트된 파일을 다운로드 하도록 해당 광고를 제공하고, 광고단말로 제공되는 동영상 광고파일에 대한 노출 시간 및 노출 빈도를 설정할 수 광고서버; Advertisement data received from advertisers to receive discounts on communication charges and giveaways for events to users of advertisement terminals, provide video advertisement storage and video advertisement services, or download video advertisement files in advance to advertisement terminals, An advertisement server that provides a corresponding advertisement to download an updated file, and sets an exposure time and an exposure frequency of a video advertisement file provided to an advertisement terminal;상기 광고단말의 광고 요청에 따라 상기 광고서버의 광고데이터 전송에 따른 반환으로 상기 광고 노출 기록을 수신하여 실시간 저장하고, 저장된 광고 노출 기록을 전송하여 광고서비스의 가입된 광고단말의 사용자별 광고에 대한 노출 통계를 작성하거나, 광고단말의 요청신호에 따라 해당 노출 통계를 제공하는 DB서버; In response to the advertisement request of the advertisement terminal, the advertisement impression record is received and stored in real time as a return according to the advertisement data transmission of the advertisement server, and the stored advertisement impression record is transmitted to the user-specific advertisement of the subscribed advertisement terminal of the advertisement service. A DB server for generating impression statistics or providing corresponding impression statistics according to a request signal of an advertisement terminal;서비스서버를 통해 광고단말 사용자가 제공한 광고 노출, 클릭 회수, 거절회수 및 광고서버에서 제공된 광고데이터 제공 정도, 인기광고데이터의 정도를 종합하여 사용자의 선호도, 광고주의 광고제공 상태의 통계를 취합하여 광고데이터 선정에 참조데이터를 산출하거나 광고단말 사용자의 선택에 따라 광고데이터에 대한 감면 요금에 대해 기부를 위해 기부처 별 그 내역을 정리 통합하는 통계서버; 및 Through the service server, it collects statistics of user's preference and advertiser's advertisement status by combining advertisement impressions, clicks, rejections, advertisement data provided by the ad server, and popular advertisement data. A statistical server for calculating reference data for selecting advertisement data or integrating the details for each donation point for donation for the reduction fee for the advertisement data according to the selection of the advertisement terminal user; And상기 통계 DB서버에 저장된 상기 광고단말 사용자의 광고 노출 및 클릭 횟수를 통신사에 전달하며, 상기 사용자에 대한 요금 감면이 수행되도록 하거나, 광고단말 사용자의 선택에 따라 광고데이터에 따른 감면된 요금에 대해 광고단말 사용자가 지정하거나, 분류된 기부처에 해당 감면 요금을 제공하는 과금서버;를 포함하여 구성되는 것을 특징으로 하는 광고단말을 이용한 통합 광고관리 시스템.Delivers the number of advertisement impressions and clicks of the user of the advertisement terminal stored in the statistics DB server to a telecommunication company, and enables the reduction of the rate for the user or the advertisement for the reduced rate according to the advertisement data according to the selection of the advertisement terminal user. Integrated advertising management system using an advertising terminal, characterized in that it comprises a; billing server for providing the reduction fee to the designated or classified donation destination by the terminal user.
- 제 1 항에 있어서,The method of claim 1,상기 광고단말은,The advertising terminal,광고단말을 통해 발신 호시도 및 착신 연결음 송출시, 수/발신 종료시, 컬러링 통화 연결시 또는 슬립모드 해제에 따라 광고단말의 통화연결 또는 특정 앱플 접속에 따라 해당 접속신호 또는 요청신호를 전송을 담당하는 모뎀,It is responsible for transmitting the corresponding access signal or request signal according to the call connection or specific app connection of the advertisement terminal when sending outgoing call diagram and incoming ring tone through the advertisement terminal, receiving / outgoing call, coloring call connection or sleep mode release. modem,상기 모뎀의 접속신호에 따라 발신 호시도 및 착신 연결음 송출시, 수/발신 종료시, 컬러링 통화 연결시 또는 슬립모드 해제시 특정 앱 접속에 대해 수신 또는 발신 신호를 전송하는 전화 APP,A phone APP that transmits an incoming or outgoing signal for a specific app connection when sending outgoing call diagrams and incoming ring tones, receiving / outgoing calls, coloring calls or releasing sleep mode according to the access signal of the modem;상기 광고단말의 특정 앱을 다운로드 받을 수 있는 것으로 상기 모뎀을 통해 상기 전화 APP로 전송된 발신 호시도 및 착신 연결음 송출시, 수/발신 종료시, 컬러링 통화 연결시 또는 슬립모드 해제에 포함된 광고의 표시 상태를 통보하거나, 상기 광고서버의 DB에 대해 광고요청 신호에 해당 광고 데이트를 다운로드 받게 되고, 광고단말 내에 필요한 다른 앱을 다운받을 수 있도록 특정 앱을 제공하는 서버에 접속하여 해당 앱을 다운로드를 제공하는 광고 APP, The display of advertisements included in the outgoing call diagram and the incoming call ringing sound transmitted to the phone APP through the modem, the incoming / outgoing call termination, the coloring call connection or the release of the sleep mode, which can download a specific app of the advertisement terminal. The advertisement data is downloaded to the advertisement request signal to the DB of the advertisement server, and the download is provided by accessing a server providing a specific app so that other apps required in the advertisement terminal can be downloaded. Advertising APP,광고단말의 광고관리에 대한 호 접속신호에 대해 회원가입요청 및 인증요청을 위해 회원관리서버과의 연동, 회원인증을 위한 SMS서버와 SMS 수신을 통한 확인절차, 광고서버에 광고 요청, 광고서버 수신, 광고데이터 메모리부에 저장, 통화시도에 따라 광고 노출 내역 및 수익금 확인을 위한 통계서버에 접속신호 송출, 회원관리서버로 광고단말 사용자의 회원가입 및 탈퇴 내역의 상태정보 요청 및 전송 신호의 광고관리에 필요한 전반적인 신호 및 동작상태를 제어하는 제어부, Interworking with the member management server for the member access request and authentication request for the call management signal of the advertisement terminal of the advertising terminal, the verification procedure through the SMS server and SMS reception for the member authentication, the advertisement request to the ad server, the advertisement server reception, It is stored in the advertisement data memory unit and sends the access signal to the statistics server to check the advertisement exposure and earnings according to the call attempt, and requests the status information of the user's registration and withdrawal from the advertisement terminal to the member management server and the advertisement management of the transmission signal. A control unit for controlling the overall signal and operation required;광고단말 사용자의 광고서비스 요청신호에 따라 해당 접속신호를 광고서버로 전송하여 광고서버에 등록된 광고서비스를 요청하는 접속부,An access unit which transmits a corresponding access signal to an advertisement server according to an advertisement service request signal of an advertisement terminal user and requests an advertisement service registered in the advertisement server;상기 접속부의 접속신호에 따라 상기 제어부는 광고서버에 전송되어 등록된 광고서비스를 표시하여 광고단말 사용자가 전화 수/발신 호 연결시, 수/발신 종료시, 컬러링 통화 연결시 또는 슬립모드 해제 시에 해당 광고데이터를 확인할 수 있도록 표시하는 디스플레이부,In response to the access signal of the access unit, the control unit transmits a registered advertisement service to an advertisement server so that an advertisement terminal user connects a call / outgoing call, ends a call / outgoing call, connects a coloring call, or releases a sleep mode. Display unit for displaying the advertising data,상기 광고단말의 슬립모드 상태에서 활성화 상태로 전환시 해당 슬립모드 해제신호를 감지하여 상기 제어부로 슬립모드 해제신호를 전송하여 광고단말 사용자가 지정한 광고데이터를 표시하거나, 광고서버에서 수신한 광고데이터를 순차적으로 표시되도록 슬립모드의 활성화 상태를 확인하는 슬립모드확인부,When switching from the sleep mode of the advertisement terminal to the active state, a corresponding sleep mode release signal is detected and a sleep mode release signal is transmitted to the control unit to display advertisement data designated by the user of the advertisement terminal or to receive advertisement data received from an advertisement server. Sleep mode confirmation unit for checking the activation state of the sleep mode to be displayed sequentially,사용자 인증을 통해 등록된 광고단말의 사용자가 원하는 광고데이터를 수신 가입자 또는 발신가입자가 선정하여 송출할 수 있도록 설정하거나, 슬립모드확인부를 통해 광고단말의 슬립모드 상태 정보에 따라 광고단말의 슬립모드 해제신호에 따라 광고서버에서 전송된 광고데이터 중 광고단말 사용자가 지정한 광고데이터가 상기 디스플레이부에 표시될 수 있도록 해당 광고를 설정하거나, 광고단말간 통화 종료의 호 해제 신호에 따라 광고서버에서 전송된 광고데이터 중 광고단말 사용자가 지정한 광고데이터가 디스플레이부에 표시될 수 있도록 해당 광고를 설정하거나, 광고단말간 컬러링 통화 연결시 광고서버에서 전송된 광고데이터 중 광고단말 사용자가 지정한 광고데이터가 디스플레이부에 표시될 수 있도록 해당 광고를 설정하는 광고설정부,Set the receiving subscriber or originating subscriber to send the desired advertising data by the user of the registered advertising terminal through user authentication, or release the sleep mode of the advertising terminal according to the sleep mode status information of the advertising terminal through the sleep mode checker. According to the signal, the advertisement is set so that the advertisement data specified by the user of the advertisement terminal can be displayed on the display among the advertisement data transmitted from the advertisement server, or the advertisement transmitted from the advertisement server according to the call release signal of the call termination between the advertisement terminals. Set the advertisement so that the advertisement data designated by the user of the advertisement terminal can be displayed on the display among the data, or the advertisement data specified by the user of the advertisement terminal is displayed on the display among the advertisement data sent from the ad server when the coloring call is connected between the advertisement terminals. To set up the ad so that it can be Parts상기 광고단말의 발신 신호 또는 수신 연결시 디스플레이되는 광고데이터의 송출시간, 통화종료 후 광고데이터의 송출시간, 슬립모드 해제시 광고데이터의 송출시간, 컬러링 통화시 광고데이터의 송출시간에 따라 광고설정부에 설정된 광고표시 시간 미도래시 구동타이머에 저장된 광고데이터를 접속하여 잔여시간 동안 광고데이터를 확인하거나 광고데이터 상에 제공되는 정보의 특정 상태를 접속하여 광고데이터 중 추가적인 데이터 서비스에 접속하는 선택접속부,Advertisement setting unit according to the transmission time of the advertising data displayed during the transmission or reception of the advertising terminal, the transmission time of the advertising data after the end of the call, the transmission time of the advertising data when the sleep mode is released, and the transmission time of the advertising data during the coloring call. Selective access unit for accessing the additional data service of the advertising data by accessing the advertising data stored in the driving time timer not set in the advertising display time to check the advertising data for the remaining time or to access a specific state of the information provided on the advertising data,광고설정부를 통해 통화로 연결시 설정된 광고데이터의 표시 시간에 따라 설정시간 내 호 연결에 따른 광고데이터 표시 또는 호 실패에 따라 광고데이터 표시 시간에 대한 잔여시간을 계산하여 미 표시된 광고데이터 시간에 대해 선택접속부 접속시간에 대해 광고단말의 선택신호에 반응하여 해당 시간당 광고데이터를 디스플레이하는 구동타이머, According to the display time of the advertisement data set when connecting to the call through the advertisement setting unit, the advertisement data display according to the call connection within the set time or the remaining time for the advertisement data display time according to the call failure is calculated and selected for the undisplayed advertisement data time. A driving timer for displaying advertisement data per hour in response to the selection signal of the advertisement terminal for the connection time;발신 광고단말의 호 시도시 또는 수신 광고단말에 호 연결신호시, 수/발신 호 해제시, 슬립모드 해제시 또는 컬러링 통화 연결시 상기 디스플레이부에 표시되는 광고데이터의 위치를 광고단말내 특정위치로 지정하거나, 드래거 형태로 이동하여 광고단말 사용자가 원하는 위치에서 광고데이터를 자유롭게 위치 변경할 수 있는 위치조절부, 및When a call is attempted by a calling advertisement terminal or when a call is connected to a receiving advertisement terminal, when a incoming / outgoing call is released, when a sleep mode is released, or when a coloring call is connected, the position of the advertisement data displayed on the display unit is moved to a specific position in the advertisement terminal. Positioning unit that can be specified or moved to the dragger form, the user can freely change the advertising data in the desired location of the advertising terminal, and광고단말의 접속신호에 따라 광고데이터 클릭에 따른 횟수, 통화시 표시된 광고데이터의 송출시간 또는 횟수, 종료시 표시된 광고데이터의 송출시간 또는 횟수 및 착신자 미응답에 따른 광고데이터 횟수, 슬립모드 해제시 광고데이터 표시 횟수, 통화 종료후 광고데이터 횟수, 컬러링 통화 연결시 광고데이터 횟수를 산출하여 해당 산출내역을 메모리부로 전송하여 저장하거나 상기 제어부의 제어신호에 따라 서비스서버를 통해 통계서버로 송출하는 통계부를 더 포함하여 구성되는 것을 특징으로 하는 광고단말을 이용한 통합 광고관리 시스템.The number of clicks on the advertisement data according to the access signal of the advertisement terminal, the time or number of the advertisement data displayed during the call, the time or number of the advertisement data displayed at the end, the number of advertisement data according to the unanswered caller, and the advertisement data when the sleep mode is released. It further includes a statistics unit for calculating the number of display, the number of advertisement data after the call, the number of advertisement data when the coloring call is connected, and transmits and stores the calculated details to the memory unit or sends them to the statistical server through the service server according to the control signal of the controller. Integrated advertising management system using an advertising terminal, characterized in that configured to.
- 제 2 항에 있어서, The method of claim 2,상기 광고설정부는,The advertisement setting unit,상기 광고서버에서 제공되어 상기 디스플레이부를 통해 표시된 광고데이터 중 선호하는 특정 광고데이터를 광고단말 사용자의 용도 및 기호에 따라 시간대별, 주기별로 설정하여 발신시도시, 통화 종료시, 슬립모드 해제시, 컬러링 통화 연결시 발신가입자의 광고단말 내의 디스플레이부에 표시되고, 착신가입자의 광고단말로 ring-back tone 송출시 또는 통화 종료시, 컬러링 통화 연결시 디스플레이부에 설정된 광고데이터가 각각 표시되어 광고데이터를 확인할 수 있으며, 착신과 발신가입자간 통화로 연결시 해당 광고데이터가 표시가 삭제되거나, 통화로 해제 후 해당 광고데이터를 표시하여 확인할 수 있도록 구성되는 것을 특징으로 하는 광고단말을 이용한 통합 광고관리 시스템.The particular specific advertisement data among the advertisement data provided by the advertisement server and displayed through the display unit is set for each time zone and period according to the purpose and preference of the user of the advertisement terminal, and the city at the time of call, termination of call, sleep mode release, coloring call When connected, it is displayed on the display unit of the calling party's advertising terminal, and when the ring-back tone is sent or the call ends to the called party's advertising terminal, the advertising data set on the display unit is displayed when the coloring call is connected, so that the advertising data can be checked. , Integrated advertising management system using an advertising terminal, characterized in that when the call between the incoming and outgoing subscribers, the corresponding advertising data is displayed or deleted to display the corresponding advertising data after the call is released.
- 제 1 항에 있어서, The method of claim 1,상기 광고서버는The ad server광고단말 사용자의 요청에 따라 저장된 광고데이터를 서비스서버를 통해 발신 광고단말 또는 수신 광고단말로 발신 호시도 및 착신 연결음 송출시, 전화 수신(발신) 알림, 통화중 컬러링, 통화종료, 슬립모드 해제시 해당 광고데이터를 전송하거나, 발신 광고단말의 요청에 따라 해당 광고데이터 정보를 전송하여 메모리부에 저장이 되도록 데이터를 전송하는 송수신모듈,Upon request of the advertising terminal user, the stored advertising data is sent to the calling advertising terminal or the receiving advertising terminal through the service server when sending outgoing call and incoming ring tone, incoming call (outgoing) notification, coloring during a call, call termination, sleep mode release. Transmitting and receiving module for transmitting the data to be stored in the memory unit by transmitting the corresponding advertising data or the corresponding advertising data information in response to the request of the calling advertising terminal,상기 송수신모듈의 광고데이터 요청에 따라 광고 DB에 저장된 데이터를 송출하거나, 광고주의 광고서비스 요청에 따라 해당 광고데이터를 업데이트하여 광고DB에 저장하거나, 광고서비스를 위해 서비스서버의 해당 광고데이터 요청에 따라 송수신모듈을 통해 광고DB에 저장된 업데이트된 광고데이터를 전송하거나, 발신 광고단말의 광고데이터 저장을 위한 요청신호에 따라 광고DB에 업데이트된 광고데이터를 광고단말으로 해당 업데이트 광고데이터를 상기 송수신모듈로 전송하는 광고데이터모듈, Send the data stored in the advertisement DB according to the advertisement data request of the transmission / reception module, update the corresponding advertisement data according to the advertisement service request of the advertiser and store it in the advertisement DB, or according to the corresponding advertisement data request of the service server for the advertisement service. The updated advertisement data stored in the advertisement DB is transmitted through a transmission / reception module, or the updated advertisement data is transmitted to the advertisement DB according to the request signal for storing the advertisement data of the calling advertisement terminal to the advertisement terminal. Advertising data module,상기 광고서버를 통해 요청된 광고주의 광고데이터를 저장하거나 광고업데이트모듈를 통해 요청된 업데이트 광고데이터를 송출할 수 있도록 해당 광고데이터를 업데이트하는 광고DB,An advertisement DB for storing the advertisement data of the advertiser requested through the advertisement server or updating the advertisement data so that the requested advertisement data can be transmitted through the advertisement update module;광고서버의 동작을 제어하며 상기 송수신모듈을 통해 광고데이터를 광고단말으로 전송하거나 광고주의 광고데이터를 업데이트 하도록 광고서버의 전반적인 동작을 제어하는 마이컴,A microcomputer that controls the operation of an ad server and controls the overall operation of the ad server to transmit the advertisement data to the advertisement terminal or update the advertisement data of the advertiser through the transmission and reception module,상기 제어부의 제어신호에 따라 동작하며, 광고데이터를 시간별, 일별, 주별, 월별로 송출할 주기를 설정하거나, 서비스서버를 통해 광고단말 발신 착신 가입자에 호 시도 및 착신가입자에 연결음 송출시 전화 수신(발신) 알림, 통화중 컬러링, 통화종료, 슬립모드 해제시 표시되는 광고데이터의 순서를 지정하거나, 광고주의 광고비 설정에 따른 노출 정도를 설정하는 설정부, 및Operate according to the control signal of the control unit, and set the period to send the advertising data hourly, daily, weekly, monthly, or to receive the call when attempting to call the subscriber to the destination terminal and send the connection sound to the called subscriber through the service server ( Sender) a setting unit for specifying the order of advertisement data displayed when notification, coloring during a call, call termination, sleep mode release, or setting an advertisement cost of an advertiser, and상기 설정부의 광고 노출 또는 송수신모듈을 통해 전송된 광고데이터의 양을 시간별, 일별, 주별, 월별로 통계하여 상기 제어부의 제어신호에 따라 광고 정보에 따른 통신 감면비용을 위해 과금서버로 해당 통계 내용을 전송하는 광고통계부를 포함하여 구성되는 것을 특징으로 하는 광고단말을 이용한 통합 광고관리 시스템.The amount of advertisement data transmitted through the advertisement exposure or transmission / reception module of the setting unit is statistically hourly, daily, weekly and monthly, and the corresponding statistical contents are transmitted to the billing server for the communication reduction cost according to the advertisement information according to the control signal of the controller. Integrated advertising management system using an advertising terminal, characterized in that it comprises an advertising statistics to transmit.
- 광고단말이 광고 APP으로 전화 수신(발신) 알림을 전송하면, 상기 광고 APP는 광고 Load를 수행하여, 시간별 노출 빈도를 적용하는 제 1 단계;When the advertising terminal sends a call reception (outgoing) notification to the advertisement APP, the advertisement APP performs an advertisement load to apply an exposure frequency for each hour;상기 광고 APP가 로드된 광고를 상기 광고단말로 노출하는 제 2 단계;A second step of exposing the loaded advertisement to the advertisement terminal;상기 광고단말이 사용자 행위인 통화시 광고 APP로 통지하여, 상기 광고 APP로 광고 수를 저장하도록 하는 제 3 단계; 및A third step of notifying the advertisement APP when the advertisement terminal is a call of the user, and storing the number of advertisements in the advertisement APP; And상기 광고 APP가 서버 업데이트를 실행함으로써, 실시간 간격으로 상기 광고서버로 업데이트를 시도한 뒤, 광고별 노출 빈도를 상기 광고서버로 전달(REQ)하는 제 4 단계; 를 포함하며,A fourth step of performing the server update by the advertisement APP, attempting to update the advertisement server at a real time interval, and then transmitting an exposure frequency for each advertisement to the advertisement server (REQ); Including;발신 종료 후 전면 광고 표출시 표출은 전면이나 절반, 1/3이든 모든 방식에 적용되는 것을 특징으로 하는 광고단말을 이용한 통합 광고관리 방법.Integrated advertising management method using the advertising terminal, characterized in that when the full-time display after the end of the display is applied to the front, half, 1/3 or all the way.
- 광고단말이 광고 APP으로 전화 수신(발신) 알림을 전송하는 제 1 단계;A first step of the advertising terminal transmitting a call reception (outgoing) notification to the advertisement APP;상기 광고 APP가 컬러링 Load를 수행하여, 시간별 노출 빈도를 적용하는 제 2 단계;A second step of applying the exposure frequency by the advertisement APP by performing a coloring load;상기 광고 APP가 로드된 컬리링 음원을 상기 광고단말로 송출한 뒤, 컬러링 송출 빈도를 저정하는 제 3 단계;A third step of transmitting a curling sound source loaded with the advertisement APP to the advertisement terminal and then storing a coloring transmission frequency;상기 광고단말이 사용자 행위인 통화시 광고 APP로 통지하여, 상기 광고 APP로 컬러링 수를 저장하도록 하는 제 4 단계; 및A fourth step of notifying the advertising APP when the advertising terminal calls a user action, and storing the coloring number in the advertising APP; And상기 광고 APP가 서버 업데이트를 실행함으로써, 실시간 간격으로 상기 광고서버로 업데이트를 시도한 뒤, 컬러링별 노출 빈도를 상기 광고서버로 전달한 뒤(REQ), 광고서버로부터 저장 완료(ACK) 신호를 수신하는 제 5 단계;를 포함하며, The advertisement APP executes a server update, attempts to update the advertisement server at a real time interval, and transmits a frequency of exposure for each coloring to the advertisement server (REQ), and then receives a storage completion (ACK) signal from the advertisement server. 5 steps; including;통화 중 컬러링의 경우 통화가 연결될 때 컬러링 광고가 발생하도록 하며, 주기적이거나 통화시간 동안 표출되는 광고인 것을 특징으로 하는 광고단말을 이용한 통합 광고관리 방법.In the case of coloring during a call, a coloring advertisement is generated when a call is connected, and is an integrated advertisement management method using an advertisement terminal, wherein the advertisement is displayed periodically or during a call.
- 광고단말이 전화 수신(발신) 후 통화 종료를 광고 APP로 알리는 제 1 단계;A first step of the advertising terminal notifying the end of the call to the advertisement APP after the call reception (sending);상기 광고 APP이 광고를 Load하여 시간별 노출 빈도를 적용한 뒤, 로드된 광고를 상기 광고단말로 전송하여 노출되도록 하는 제 2 단계;A second step in which the advertisement APP loads an advertisement, applies an hourly exposure frequency, and then transmits the loaded advertisement to the advertisement terminal to be exposed;상기 광고 APP이 광고 노출 빈도를 저장한 뒤, 상기 광고단말로부터 사용자 행위인 통화를 감지하면, 광고 수를 저장하는 제 3 단계; 및A third step of storing the number of advertisements when the advertisement APP stores an advertisement exposure frequency and then detects a call of user action from the advertisement terminal; And상기 광고 APP이 서버 업데이트를 실행함으로써, 실시간 간격으로 상기 광고서버로 업데이트를 시도한 뒤, 광고별 노출 빈도를 상기 광고서버로 전달한 뒤(REQ), 상기 광고서버로부터 저장 완료(ACK) 신호를 수신하는 제 4 단계;를 포함하는 것을 특징으로 하는 광고단말을 이용한 통합 광고관리 방법.The advertisement APP executes a server update, attempts an update to the advertisement server at a real time interval, transmits the frequency of exposure for each advertisement to the advertisement server (REQ), and receives a storage completion signal (ACK) from the advertisement server. Integrated advertising management method using an advertising terminal, characterized in that it comprises a fourth step.
- 광고단말이 스크린 록(lock)이 해제시 록(lock) 해제 알림을 광고 APP으로 전송하는 제 1 단계;A first step of the advertisement terminal transmitting a lock release notification to the advertisement APP when the screen lock is released;상기 광고 APP가 광고 Load를 수행하여, 시간별 노출 빈도를 적용하는 제 2 단계;A second step of the advertisement APP performing an advertisement load to apply an hourly exposure frequency;상기 광고 APP이 로드된 광고를 상기 광고단말로 노출하도록 한 뒤, 광고 노출 빈도를 저장하는 제 3 단계;A third step of allowing the advertisement APP to expose the loaded advertisement to the advertisement terminal, and storing an advertisement exposure frequency;상기 광고단말이 사용자 행위인 통화시 광고 APP로 통지하여, 광고 APP로 광고 수를 저장하도록 하는 제 4 단계; 및A fourth step of notifying the advertisement APP when the call is a user action, and storing the number of advertisements in the advertisement APP; And상기 광고 APP이 서버 업데이트를 실행함으로써, 실시간 간격으로 상기 광고서버로 업데이트를 시도한 뒤, 광고별 노출 빈도를 상기 광고서버로 전달한 뒤(REQ), 상기 광고서버로부터 저장 완료(ACK) 신호를 수신하는 제 5 단계;를 포함하며, The advertisement APP executes a server update, attempts an update to the advertisement server at a real time interval, transmits the frequency of exposure for each advertisement to the advertisement server (REQ), and receives a storage completion signal (ACK) from the advertisement server. A fifth step;슬립모드(SLEEP MODE)에서 웨이크 업(WAKE UP)될 때 전면 광고 표출은 전면이나 절반, 1/3이든 모든 방식에 적용되는 것을 특징으로 하는 광고단말을 이용한 통합 광고관리 방법.Integrated advertising management method using the advertising terminal, characterized in that when the wake-up (WAKE UP) in the sleep mode (SLEEP MODE), the full-face advertisement display is applied to the front, half, 1/3.
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