KR20020073692A - Advertisement display method for portable terminal equipment during waiting modes - Google Patents

Abstract

PURPOSE: A method for displaying an advertisement at a waiting mode of a mobile terminal is provided to make an advertising company pay a predetermined amount of money of a telephone call charge to a user when an image for an enterprise advertisement is displayed in a waiting mode of a mobile terminal. CONSTITUTION: A mobile terminal subscriber performs a registration to an advertisement information provider server as a member and selects a predetermined advertisement image. The information provider server downloads the selected advertisement image to a corresponding mobile terminal. A mobile terminal of the registered member displays the advertisement image on a terminal window whenever a waiting mode is loaded. The information provider server discounts a predetermined amount of money of a telephone call charge of the mobile terminal of the registered member.

Description

Advertisement display in stand-by mode of mobile device {ADVERTISEMENT DISPLAY METHOD FOR PORTABLE TERMINAL EQUIPMENT DURING WAITING MODES}

The present invention relates to a mobile terminal, and more particularly, to a display method of an advertisement in a standby mode.

Currently, as mobile terminals, for example, the spread of mobile phones, network operators are developing various contents and providing them to subscribers.

In this case, the subscriber is limited to a form in which an image provided by arbitrary content is downloaded to display an image on a mobile phone in a standby mode and to pay a certain amount in order to use information.

That is, in the prior art, as shown in the operation flowchart of FIG. 1, the mobile phone is connected to the Internet or the SMS is downloaded using a short message service (SMS).

After that, the downloaded image is displayed in the standby mode of the mobile phone.

Afterwards, the operator charges the information fee based on the image download when the user charges the mobile phone, and the user pays the corresponding fee.

However, in the related art, after the user downloads an image and pays a cost in terms of information use, the call rate is increased to give an economic burden.

Accordingly, the present invention provides a method for displaying an advertisement in a standby mode of a portable terminal in which an advertisement company invents a payment of a certain amount of call charges when displaying an image for corporate advertisement in a standby mode of a portable terminal in order to improve the disadvantages of the related art. There is a purpose.

That is, the present invention, when a mobile terminal subscriber registers with the advertiser and downloads an image for any corporate advertisement and displays the advertisement image in the standby mode, the advertiser pays a certain amount of the call charge to reduce the call charge to the user. This is to improve the effect of the company promotion.

1 is a flowchart illustrating an advertisement display in a conventional mobile phone standby mode.

2 is a schematic operational flowchart for displaying an advertisement in an embodiment of the invention.

3 is an exemplary view of a screen when registering an advertisement image in an embodiment of the present invention.

4 is an operation flowchart for displaying an advertisement in an embodiment of the present invention.

The present invention provides a first step in which a mobile terminal subscriber registers as a member in an information provider (advertiser, network operator) server and selects an image for any corporate advertisement, and the information provider server selects the registered member to achieve the above object. A second step of downloading the advertisement image to the corresponding mobile terminal, a third step of displaying the advertisement image every time the portable terminal of the registered member determines the standby mode, and a discount rate of the advertisement image selected by the registered member by the information provider server. For reference, the fourth step of discounting a certain amount of the fee of the portable terminal and claiming the discount amount to the corresponding company is performed.

In addition, the mobile terminal subscriber is connected to the information provider server, characterized in that it comprises the step of updating the image by downloading any other advertising image.

When the portable terminal subscriber intends to terminate the current advertisement image, the mobile terminal subscriber accesses the information provider server and confirms the termination, thereby deleting the advertisement image downloaded to the mobile phone.

Hereinafter, the present invention will be described in detail with reference to the drawings.

In the embodiment of the present invention will be described by taking the case of a mobile phone as an example.

2 is a schematic operation flowchart for an embodiment of the present invention, as shown therein.

First, a mobile phone subscriber accesses a network operator server using a mobile phone, registers as a member for displaying an image for corporate advertisement, and downloads the image for corporate advertisement through the Internet or SMS.

After that, whenever the standby mode is entered, the LCD screen of the mobile phone displays an image for corporate advertisement downloaded from the network operator server.

In addition, the network operator server discounts the call charge by applying the discount rate of the advertisement image selected by the subscriber when calculating the call rate of the mobile phone subscriber registered as a member for displaying the image for advertising, and charges the discount to the corresponding company.

If the user wants to terminate the display of the image for corporate advertisement, the subscriber should access the network operator and set the termination of the advertisement.

In this case, the network operator will be excluded from the discount when talking to the subscriber.

This operation will be described in detail with reference to the screen example of FIG. 3 and the operation flowchart of FIG. 4 as follows.

First, when a mobile phone subscriber wants to display an image for corporate advertisement in the standby mode, the mobile phone subscriber selects the AD mode on the main menu as shown in FIG.

In this case, if the AD mode is selected, the AD mode menu as shown in FIG. 3 (b) is displayed on the LCD screen of the mobile phone. When setting the AD mode or changing the existing advertisement image to another company's advertisement image, select 'Registration'. Done.

Accordingly, the mobile phone accesses the network operator server using WAP / UP.

In this case, since the subscriber selects 'Registration' from the LCD screen, the network operator server displays the menu screen as shown in FIG. 3 (c) on the LCD screen of the cellular phone.

Here, each item is a company that provides an image for advertisement, and the percentage in parentheses indicates a discount rate.

Therefore, the subscriber places the cursor on the item of the desired company by using the mobile key provided in the mobile phone and presses the [Preview] button to execute the preview or press the [OK] button to select the image for the corresponding company advertisement. The network operator server downloads the image for the corporate advertisement to the mobile phone and stores it.

Thereafter, whenever the mobile phone enters the standby mode, the image for corporate advertisement downloaded from the network operator server is displayed on the LCD screen as shown in FIG.

Subsequently, the subscriber who displays the image for the corporate advertisement on the LCD screen of the mobile phone calculates the call rate by referring to the discount rate of the advertisement image, and charges the corresponding amount to the corresponding company.

In addition, when the AD mode menu as shown in FIG. 3 (b) is displayed on the LCD screen of the cellular phone, 'Termination' is selected to cancel the display of the existing advertisement image.

At this time, the mobile phone accesses the network operator server using WAP / UP.

In this case, since the subscriber selects 'Termination' on the LCD screen, the network operator server displays the menu screen as shown in FIG. 3 (f) on the LCD screen of the cellular phone to confirm the termination of the AD mode.

Accordingly, if the subscriber selects the [no] button, the cancel operation is canceled. On the contrary, if the user selects the [yes] button, the user cancels the AD mode for the corresponding mobile phone and deletes the corporate advertisement image stored in the mobile phone. Will be excluded from the discount.

As described in detail above, the present invention spreads the corporate promotional effect by downloading an image for corporate advertisement on a portable terminal and displaying the image in a standby mode, and at the same time, it can generate mutual benefits by imposing a lower call rate to subscribers.

Claims (4)

A first step in which the mobile terminal subscriber registers as a member in the advertisement information provider server and selects an arbitrary advertisement image, a second step in which the information provider server downloads the advertisement image selected by the registered member to the portable terminal, and The portable terminal comprising the third step of displaying an advertisement image in the terminal window whenever the portable terminal enters the standby mode, and performing the fourth step of the information provider server discounting a certain amount of call charges of the portable terminal of the registered member. How to display ads when in standby mode. The method of claim 1, further comprising the step of the mobile terminal subscriber accessing the information provider server and updating the advertisement image. The method of claim 1, wherein the call rate discount in the fourth step refers to the discount rate of the advertisement image selected by the subscriber. The method of claim 1, further comprising the step of accessing the information provider server to confirm the termination when the portable terminal subscriber intends to terminate the current display of the advertisement image.