KR20040041440A - System and Method for Providing Advertizement Service in Wireless Telecommunication Network - Google Patents

Abstract

PURPOSE: A method and a system are provided to avoid influences on system capacity by permitting the subscriber to receive information without gaining access to Internet and service provider to provide a short message stream through a paging channel. CONSTITUTION: A system(100) comprises a mobile terminal(110) provided with a wireless Internet banner advertisement service through a mobile communication network; an Internet(150) for transmitting/receiving data in packets to/from the mobile communication network; an inter-working function(136) for providing an interface for data exchange between the mobile communication network and the Internet; a wireless application protocol(WAP) gateway(140) for interconnecting the mobile communication network and the Internet by conducting a communication code conversion or a protocol conversion between the mobile communication network and the Internet; an Internet service server(160) connected to the Internet, and which provides the wireless Internet banner advertisement service to the mobile terminal via the Internet and the mobile communication network, in cases where the mobile terminal is at a standby state; and a subscriber database(170) for storing data of subscribers who have requested the wireless Internet banner advertisement service to the Internet service server.

Description

Wireless Internet banner advertising service method and system {System and Method for Providing Advertizement Service in Wireless Telecommunication Network}

The present invention relates to a method and system for a wireless internet banner advertisement service. More particularly, the present invention relates to advertisement, news, and personalized information designated by a user using a paging channel in a standby state of a mobile terminal that does not communicate with a counterpart. The present invention relates to a wireless internet banner advertising service method and system for serving text.

The most basic wireless communication service for a mobile terminal is a wireless voice call service that provides a voice call wirelessly among users of a mobile communication terminal regardless of time and place. In recent years, wireless Internet services, which provide a mobile terminal with a communication service similar to that provided by the Internet through a wireless communication network, have recently emerged while the user of the mobile communication terminal moves without restriction.

Therefore, the subscribers of the mobile communication service can freely move and talk with the other party at any time by using the wireless communication service, as well as information necessary for life, such as news, weather, sports, securities and exchange rates, through the wireless Internet service. , Traffic information, etc. may be provided in various forms such as text, voice, and image.

However, although the user carries the mobile terminal as a necessity, there is not much time actually spent on voice calls or wireless Internet with the other party, and most of the time is in the standby state.

On the other hand, the user can be connected to the Internet by wire through a computer terminal in order to provide a wider Internet service, such as sports, securities, weather, etc. as described above can be provided in various colors of image and text content. The service provided to a computer terminal on the Internet is provided as a web page including an image, a web program, a text, and the like, and the web page includes a banner advertisement for promoting an academy, a school, a company, or the like.

Such banner ads are more effective in places where many people can see or use them. Accordingly, the application of banner advertisements on the screen of a mobile terminal is emerging in a mobile communication system that is frequently used by people, and there is a demand for advertisers to provide banner advertisements to mobile terminals in view of the expansion of the advertising market.

In order to solve the above problems, the present invention provides a wireless Internet banner that provides information such as advertisements, news, customized information, etc., which the user designates using a paging channel in a standby state of a mobile terminal that does not communicate with the other party. Its purpose is to provide an advertising service method and system.

1 is a block diagram schematically showing the configuration of a wireless Internet banner advertising service system,

2 is a block diagram schematically showing the internal configuration of the Internet service server;

3 is a block diagram showing an internal configuration of a mobile terminal;

4 is a flow chart illustrating a method for wireless internet banner advertisement service according to an embodiment of the present invention;

5 illustrates a banner advertisement service menu.

<Description of Symbols for Main Parts of Drawings>

100: wireless internet banner advertising service system 110: mobile terminal

120: wireless base station 130: mobile communication switching center

140: WAP Gateway 150: Internet

160: Internet service server 170: subscriber database

210: program storage unit 220: memory

230: control unit 240: display unit

250: NIC 260: database server

270: key input section 302: program memory

304: key input unit 306: LCD display unit

308: data storage 310: mode state storage

312: subscriber information storage unit 314: microprocessor

316: DSP 318: baseband conversion unit

320: speaker 322: microphone

324: antenna 326: RF signal processing unit

In order to achieve the above object, the present invention provides a wireless internet banner advertising service system for providing a wireless internet banner advertising service to subscribers using a mobile communication network, the wireless internet banner advertising service having a setting function, and the standby A mobile terminal receiving the wireless internet banner advertisement service wirelessly through the mobile communication network in a state; An internet for transmitting and receiving data in a packet form with the mobile communication network; A network interworking device providing an interface for exchanging data between the mobile communication network and the Internet; A WAP gateway which performs a function of interworking the mobile communication network and the Internet by performing a process of communication code conversion or protocol conversion between the mobile communication network and the Internet; An internet service server connected to the internet and providing the wireless internet banner advertisement service to the mobile terminal via the internet and the mobile communication network when the mobile terminal is in a standby state; And a subscriber database in which information of a subscriber who has applied for the wireless internet banner advertisement service is registered as data in the internet service server.

According to another object of the present invention, there is provided a wireless Internet banner advertisement service method of a system having the above configuration, the method comprising: (a) requesting, from the mobile terminal, the Internet service server to set up the wireless internet banner advertisement service; (b) transmitting, by the mobile terminal, a request for setting up the wireless internet banner advertisement service to the internet service server; (c) registering, by the Internet service server, as a target of the wireless Internet banner advertisement service with the mobile terminal; (d) querying the internet service server to the mobile communication network to determine whether the mobile terminal is in a standby state; (e) providing, by the Internet service server, the wireless Internet banner advertisement service to the mobile terminal when the mobile terminal is in a standby state; And (f) displaying the wireless internet banner advertisement received from the internet service server in the mobile terminal.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. First of all, in adding reference numerals to the components of each drawing, it should be noted that the same reference numerals are used as much as possible even if displayed on different drawings. In addition, in describing the present invention, when it is determined that the detailed description of the related well-known configuration or function may obscure the gist of the present invention, the detailed description thereof will be omitted.

1 is a block diagram schematically illustrating a configuration of a wireless internet banner advertising service system that provides a wireless internet banner advertising service to a mobile terminal in a standby state according to an exemplary embodiment of the present invention.

The wireless Internet banner advertisement service system 100 according to the present invention includes a mobile terminal 110, a wireless base station 120, a mobile communication switching center 130, a WAP gateway 140, an internet 150, and an internet service server 160. , Subscriber database 170, and the like.

The mobile terminal 110 is a terminal that not only performs a telephone call through a mobile communication with a counterpart via a mobile communication network, but also receives a wireless Internet banner advertisement such as an advertisement or news through a paging channel in a standby state and displays it as text data. To this end, the mobile terminal 110 includes a wireless application protocol (WAP), which is a wireless Internet access protocol, a Microsoft Internet Explorer (MIE) based on HTML using an HTTP protocol, and a handheld device transport protocol (HDPT). Transport protocol), iT-mode of NTT DOKOMO or "Nate" of SK Telecom, etc., to access the Internet service server 150 via a mobile communication network. Among the Internet access protocols used in the mobile terminal 110, MIE uses a shortened version of HTML, which is abbreviated m-HTML, and in the case of i-Mode, a language called compact HTML (c-HTML) is a subset of HTML. use.

The wireless base station 120 includes a base station transmission system (BTS) 122, a base station controller (BSC) 124, a repeater (Cell Enhancer) (not shown), and the like. The wireless base station 120 according to the present invention performs an Internet service server for mobile terminals that have applied for a banner advertisement service among mobile terminals in a standby state while performing location registration for mobile terminals located in a jurisdiction thereof. The wireless internet banner advertisement received from 160 is transmitted wirelessly using a paging channel.

In the wireless base station 120, the base station transmitter 122 is arranged in units of cells and transmits a call request generated from the mobile terminal 110 to the mobile switching center 130 or in a cell area in which it manages. Location registration is performed to determine the location of an existing mobile terminal 110. The base station transmitter 122 may obtain information such as latitude and longitude at which the base station transmitter 122 is located from a global positioning system (GPS) (not shown), and the position information of the base station transmitter 122 may be obtained from the forward link call channel. The system parameter message is transmitted to the mobile terminal 110. The mobile terminal 110 may register new location information by calculating the moving distance of the mobile terminal 110 itself using the location information of the base station transmitter 122 of the cell to which the mobile terminal 110 belongs.

Location registration is a processing procedure for informing the mobile communication switching station 130 of the location, status, identifier, slot period, and other characteristics of the mobile terminal 110 through the base station transmitter 122. The base station transmitter 122 This is a procedure for effectively calling the mobile terminal 110 when the incoming call is set to 110. The location registration of the mobile terminal 110 is performed when the mobile terminal 110 is turned on or off, when the mobile terminal 110 moves between the mobile communication switching stations 130, and the parameters of the mobile terminal 110 are used. Is carried out when is changed.

The base station controller 124 performs various functions necessary for radio call processing such as handoff while controlling and managing a plurality of base stations. The base station controller 124 also transmits subscriber information of the location registered mobile terminal 110 to the mobile communication switching center 130.

The mobile communication switching center 130 has a control function for allowing the wireless base station 120 to operate efficiently and an interworking function with an exchange of a public telephone network. When the mobile communication switching station 130 registers the location of the mobile terminal 110 through the wireless base station 120, the visitor location register (VLR) in the mobile communication switching station 130 is referred to as 'VLR'. After the subscriber information of the mobile terminal 110 is temporarily stored in the 134, the mobile terminal 110 requests a location registration of the mobile terminal 110 to the home location register (HLR). do.

Here, the HLR 132 is a database that stores a service profile regarding subscriber information of a user of the mobile terminal 110. The HLR 132 includes a subscriber's telephone call and a mobile identification number (MIN) of the mobile terminal 110. It has information about the Electronic Serial Number (ESN) and the type of service. The HLR 132 performs a function of storing subscriber information including information of the wireless base station 120 and the mobile switching center 130 where the mobile terminal 110 is located. The mobile communication switching center 130 is composed of a control unit, a call path unit and a peripheral device, and also has a charging data collection function for the mobile terminal 110.

The interworking device (IWF: IWF) 136 provides an interface for data exchange between a wireless communication system and a wired communication system, and provides protocols, signals, and data in a form suitable for each network. Function to convert. In general, the IWF 136 is physically directly connected to the mobile switching center 130 to connect a wired communication network and a wireless communication network.

The WAP gateway 140 performs a software function of interconnecting the mobile communication network and the wired Internet network by performing communication code conversion or protocol conversion between the mobile communication network and the wired Internet network so as to quickly retrieve and display information on the wired Internet. Do this. That is, the WAP gateway 140 converts the WAP protocol and the Internet TCP / IP protocol. Therefore, HTTP (HyperText Transfer Protocol) protocol is used between the Internet service server 160 connected to the Internet 150 and the WAP gateway 140, and WAP protocol is used between the mobile terminal 110 and the WAP gateway 140. The data is transmitted and received. The WAP gateway 140 converts a website address (URL) request from the mobile communication network into an HTTP request according to the WAP protocol, and then transmits the website address (URL) to the Internet service server 160 through the Internet 150 according to the HTTP protocol. ).

In addition, the WAP gateway 140 converts the HTML-formatted content received from the Internet service server 160 into a binary code so that the mobile terminal 110 can recognize the content, and transmits the content to a binary code to the mobile terminal 110. Since the data passing through the WAP gateway 140 is converted into a binary code, there is an advantage that the amount of data is small and the burden is reduced when transmitting to the mobile communication network.

The internet 150 is a communication network that provides a connection path for the mobile terminal 110 to access the Internet service server 160 via the mobile communication switching station 130 to transmit and receive data.

The Internet service server 160 is connected to the Internet 150, and when the user's mobile terminal 110 is in a standby state via the mobile communication network, the wireless Internet banner advertisement service is provided via the internet 150 and the mobile communication network. To provide to the mobile terminal (110).

The subscriber database 170 registers information of a subscriber who applied for a wireless Internet banner advertisement in the Internet service server 160 as data.

As described above, WAP is a general term for a communication protocol that enables the Internet to be used through a wireless communication terminal such as a mobile phone or a personal information terminal. In the past, in order to use the Internet via a mobile phone, a laptop computer equipped with a mobile phone modem card had to be connected to the mobile phone. However, WAP is a breakthrough technology that enables Internet communication with only the wireless terminal itself without a modem card and a computer. In order to solve the communication speed problem of the relatively slow wireless communication, the WAP does not transmit a text code on the Internet as it is, but converts it into a binary code in a WAP server and transmits it to a wireless communication terminal. In addition, the WAP is designed considering the contents and the wireless communication terminal to use the WAP from the model design, so that users can use the Internet using only the wireless terminal. That is, it is possible to directly call a mobile phone corresponding to a telephone number searched on the Internet, and to combine a button on a wireless communication terminal with each other to input text or to assign a button for each content.

2 is a block diagram schematically illustrating an internal configuration of the Internet service server 160.

The Internet service server 160 may include a program storage unit 210, a memory 220, a controller 230, a display unit 240, a network interface card (NIC) 250, A database server 260, a key input unit 270, and the like.

The program storage unit 210 registers as a target of the wireless Internet banner advertisement service when the mobile terminal 110 requests the wireless internet banner advertisement service, and frequently communicates with the wireless base station 120 to perform the wireless base station 120. If the mobile terminal 110 informs that the standby state, the wireless Internet banner advertising program for transmitting the wireless Internet banner advertising data as text data via the wireless base station 120 to the mobile terminal 110 is stored. The wireless internet banner advertisement program may be implemented in various ways according to an operating system (OS) of the Internet service server 160. For example, the wireless internet banner advertisement program may be implemented in a 'C' programming language or an object-oriented 'C ++' or 'Java' programming language. Can be.

The memory 220 temporarily stores data processed by the controller 230 or temporarily stores wireless internet banner advertisement service request data received from the mobile terminal 110.

The control unit 230 controls the overall device, and in particular, if there is a request for the wireless Internet banner advertising service from the mobile terminal 110 via the mobile communication switching station 130, the mobile terminal 110 to the target of the wireless Internet advertising service. It registers and controls wirelessly providing the Internet banner advertisement to the mobile terminal 110 according to the wireless internet banner advertisement program stored in the program storage unit 210.

The display unit 240 is provided in the form of a monitor so that an administrator who manages the Internet service server 160 can monitor the wireless Internet banner advertisement service as well as the processing status according to the key input from the key input unit 270. Displays the processing status and the like. The NIC 250 is a communication module that provides a communication interface for communicating with the Internet 150.

The database server 260 controls data input and output of the subscriber database 170. The database server 260 receives subscriber information for the mobile terminal 110 from the mobile communication switching station 130 and registers and stores the subscriber information in the subscriber database 170 when registering for the wireless Internet banner advertisement service target or the mobile terminal 110 stores the wireless Internet. This function reads the corresponding subscriber information when checking whether it is subject to banner advertisement service. In addition, when the correction data is input by the key input unit 270, a function of updating and storing the data stored in the subscriber database 170 is performed.

The database server 260 is a software program of the Internet service server 160 using, for example, an "Oracle9i DB Release 2" server program of Oracle or a server program of "MS-SQL Server 2000" of Microsoft Soft. Is installed as

The key input unit 270 is used for inputting data when the administrator manually adds or updates the information content stored in the subscriber database 170. In addition, when updating the wireless Internet banner advertising program of the program storage unit 210 is used for data input.

3 is a block diagram illustrating an internal configuration of the mobile terminal 110.

The mobile terminal 110 may include a program memory 302, a key input unit 304, an LCD display unit 306, a data storage unit 308, a mode state storage unit 310, a subscriber information storage unit 312, and a microprocessor ( 314), a digital signal processor (DSP: `` DSP '') 316, a baseband converter 318, a speaker 320, a microphone 322, an antenna 324, an RF signal processor 326 and the like.

The program memory 302 stores protocol software for implementing functions of the terminal itself and processing messages transmitted and received from the network, and in particular, when a wireless Internet banner advertisement menu is selected among a plurality of menus, the wireless Internet is transferred to the Internet service server 160. The banner advertisement program for accessing the wireless Internet banner advertisement service is stored.

The key input unit 304 is provided with a numeric key for inputting a number such as a telephone number and a menu selection button for applying for the wireless Internet banner advertisement service according to the present invention. The LCD display unit 306 displays the operation state of the terminal, including the power supply state, the radio wave reception intensity, the date and time, and the data storage unit 308 serves as a data buffer when the terminal operation program is executed. In addition, the number input by the key input unit 304 temporarily stores or stores data such as text or images received from the terminal from the outside. The mode state storage unit 310 stores the operation mode of the current terminal selected by the key input unit 304 as a state flag.

Subscriber Identity Module (SIM) 312 stores subscriber registration information. That is, the subscriber information is a unique number assigned to each subscriber station in the mobile communication network, and the subscriber information storage unit 312 is inserted in the form of a card. Since this is a general content used in a mobile communication network, a description thereof will be omitted.

The microprocessor 314 controls the operation of the terminal based on the state flag stored in the mode state storage unit 310. In particular, the microprocessor 314 is a function for requesting the wireless Internet banner advertisement service by accessing the wireless Internet to the Internet service server 160 via the mobile communication network when the wireless input banner advertisement menu is selected by the key input unit 304. To control. The digital data is transmitted to the baseband converter 318 (TX DATA).

The DSP 316 is a digital signal processing processor that codes or decodes a voice signal, performs an equalization function to remove multipath noise, and performs an acoustic data processing function. In addition, the DSP 316 exchanges voice data SPEECH with the baseband converter 318 and receives digital data RX DATA from the baseband converter 318.

The baseband converter 318 converts the signals transmitted and received between the RF signal processor 326 and the DSP 316, the speaker 320, and the microphone 322 into baseband signals, and converts the digital-to-analog signals. Performs a function such as analog-to-digital conversion processing, the speaker 320 outputs the voice signal output from the baseband converter 318 as an audible sound, the microphone 322 converts the user's voice input into an electrical signal do. The baseband converter 318 transmits the transmission data (TXIQ) to the RF signal processor 326, and controls the power (POWER) of the RF signal processor 326 or automatically controls its gain (AGC). The RF signal processor 326 receives the received signal RXIQ.

The antenna 324 transmits and receives a radio signal, and the RF signal processor 326 demodulates and amplifies an RF signal received by the antenna 324, modulates a transmission signal applied from the baseband converter 318, and then RF signal processor. Output to (326).

Next, the operation of the mobile communication system according to the present invention will be described in detail with reference to the configuration of the above-described mobile communication system 100 and the flowchart shown in FIG. 4.

Figure 4 is a flow chart illustrating a method for wireless internet banner advertising service according to an embodiment of the present invention.

First, a process of applying for a wireless Internet banner advertisement service by a user of the mobile terminal 110 will be described, and then described as a process of providing a wireless Internet banner advertisement service to the mobile terminal 110 by the Internet service server 160. do.

The mobile terminal 110 includes a wireless internet banner advertisement menu in a plurality of menus basically provided according to the wireless internet banner advertisement program stored in the program memory 302.

In addition, the Internet service server 160 not only provides a wireless Internet banner advertisement service for the mobile terminal 110 using a mobile communication network, but also, although not illustrated, to provide an Internet banner advertisement to a plurality of computer clients through the Internet. It has a web page like this and has an internet address for the wired subscriber's access.

The internet service server 160 is technically interlocked so that the mobile terminal 110 can wirelessly access in cooperation with a mobile communication service provider. Therefore, the Internet service server 160 is physically connected to the mobile communication switching center 130 by the WAP gateway 140 and the network interworking device 136.

The user operates the key input unit 304 using the mobile terminal 110 to input a function button. The microprocessor 314 of the mobile terminal 110 provides a plurality of menus, which are basically provided, to the LCD display unit 306. The user operates the key input unit 304 to select a banner advertisement service menu from among a plurality of menus.

The banner advertisement service menu provides a menu including "1. Banner advertisement setting" and "2. Banner advertisement release" as shown in FIG. The user operates the key input unit 304 to select "2. Banner advertisement setting" to set the wireless Internet banner advertisement service (S410).

When the banner advertisement setting is input from the key input unit 304, the mobile terminal 110 transmits a banner advertisement request signal as a wireless signal through the RF signal processor 326.

The banner advertisement setting request signal transmitted from the mobile terminal 110 is transmitted to the wireless base station 120 as a wireless signal. The wireless base station 120 transmits a banner advertisement setting request signal to the mobile communication switching station 130, and the mobile communication switching station 130 transmits the WAP gateway 140 and the Internet 150 to the Internet service server 160. . That is, the mobile terminal 110 transmits a banner advertisement setting request signal to the Internet service server 160 (S420).

In this case, when the banner advertisement setting request signal is transmitted from the mobile terminal 110 to the wireless base station 120, the banner advertisement setting request signal is transmitted as a wireless signal, and the wireless base station 120 is transmitted as binary data from the WAP gateway 140 to the WAP gateway. From 140 to the Internet service server 160 is transmitted as packet data.

Upon receiving the banner advertisement setting request signal from the mobile terminal 110, the Internet service server 160 registers the mobile terminal 110 as a wireless internet banner advertisement target according to the wireless internet banner advertisement program (S430).

That is, the Internet service server 160 requests the mobile communication switching station 130 for subscriber information about the mobile terminal 110, for example, information including a name, address, age, terminal number, and the like. The subscriber of the mobile terminal 110 receives the information from the mobile terminal 110 and stores the information in the subscriber database 170, and designates the wireless internet banner advertisement service target.

On the other hand, after the user operates the key input unit 304 to set the banner advertisement service, the mobile terminal 110 performs location registration for the wireless base station 120 according to the moving region.

The microprocessor 314 of the mobile terminal 110 identifies the wireless base station 120 to which it belongs based on the level of each demodulation signal received from the wireless base station 120 on the broadcast channel (BCCH), and then the LAPDm protocol. Accordingly, the registration procedure is performed by transmitting its subscriber information to the corresponding wireless base station 120.

In the wireless base station 120, when the terminal information is received from the mobile terminal 110, the mobile terminal 110 transmits the terminal information to the HLR 132 via the mobile communication switching station 130 via the base station controller 124. You will be asked to confirm that you are legally registered.

Here, when the wireless base station 120 receives a signal indicating that the mobile terminal 110 is normally registered from the base station controller 124 and an encryption code that can be used by the terminal, the wireless base station 120 receives the corresponding mobile terminal 110. The registration process is performed in the communication enabled state.

Thereafter, the mobile terminal 110 waits for the wireless base station 120 to execute a data request at any time, and the wireless base station 120 remains in a waiting state for processing a data request from the mobile terminal 110. do.

Subsequently, the Internet service server 160 transmits a signal for inquiring whether the mobile terminal 110 is in a standby state to the wireless base station 120 via the mobile communication switching station 130 (S440).

Of course, the wireless base station 120 informs the mobile communication switching station 130 of the current state of the mobile terminal 110 at a predetermined time, and the mobile communication switching station 130 reports the current state of the mobile terminal 110 to the Internet service server 160. By notifying at regular time intervals), the Internet service server 160 can check the status of the mobile terminal 110 that has set up the wireless Internet banner advertisement service at any time.

When a signal indicating that the mobile terminal 110 is in standby state is received from the wireless base station 120 by the Internet service server 160 (S450), the Internet service server 160 moves the wireless Internet banner advertisement with the Internet 150. The mobile terminal 110 is provided to the mobile terminal 110 through the communication networks 120 and 130 (S460).

In this case, the wireless Internet banner advertisement is transmitted as packet data from the Internet service server 160 to the WAP gateway 140, and is transmitted as binary data from the WAP gateway 140 to the wireless base station 120, the wireless base station 120 To the mobile terminal 110 is transmitted as a wireless signal through the paging channel.

The mobile terminal 110 receiving the wireless internet banner advertisement from the internet service server 160 causes the microprocessor 314 to display the wireless internet banner advertisement on the LCD display unit 306 (S470).

On the other hand, when the mobile terminal 110 is outputting a wireless Internet banner advertisement in the standby state, when a call comes from an arbitrary counterpart, or when the user is intended to call the counterpart, and operates the key input unit 304 ( In operation S452, the microprocessor 314 of the mobile terminal 110 stops an operation of outputting the wireless Internet banner advertisement output to the LCD display unit 306 (S454) and according to a key input input from the key input unit 304. Perform the action. After ending the phone call, the mobile terminal 110 displays the wireless Internet banner advertisement again after a predetermined time, for example, about 3 to 5 seconds elapses. The wireless internet banner advertisement displayed by the mobile terminal 110 may be displayed as a text stream flows from left to right like TV closed caption broadcasting, and may be displayed with various output effects.

In addition, while the wireless internet banner advertisement is being output, the key input operation may be a key input operation for selecting a menu other than a key input operation for a telephone call or a key input operation for selecting another function.

That is, according to the embodiment according to the present invention, in the standby state of the mobile terminal that does not communicate with the other party, the wireless Internet banner advertisements such as advertisements, news, customized information, etc. designated by the user using a paging channel are provided in text form. A wireless Internet banner advertisement service method and system can be realized.

The above description is merely illustrative of the technical idea of the present invention, and those skilled in the art to which the present invention pertains may make various modifications and changes without departing from the essential characteristics of the present invention. Therefore, the embodiments disclosed in the present invention are not intended to limit the technical idea of the present invention but to describe the present invention, and the scope of the technical idea of the present invention is not limited by these embodiments. The protection scope of the present invention should be interpreted by the following claims, and all technical ideas within the equivalent scope should be interpreted as being included in the scope of the present invention.

As described above, according to the present invention, the subscriber can receive various useful information from time to time without a wireless internet connection with a simple operation, and the service provider does not affect the system capacity because it provides a simple text stream through the paging channel. In addition, it is effective to expand the advertising market by providing banner advertisements to mobile communication networks.

Claims (15)

A wireless internet banner advertising service system for providing a wireless internet banner advertising service to subscribers using a mobile communication network, A mobile terminal having a setting function of the wireless internet banner advertising service and receiving the wireless internet banner advertising service wirelessly through the mobile communication network in a standby state; An internet 150 for transmitting and receiving data in a packet form with the mobile communication network; An interworking function (IWF: Inter-Working Function) 136 for providing an interface for data exchange between the mobile communication network and the Internet 150; A WAP gateway 140 for performing a communication code conversion or protocol conversion process between the mobile communication network and the Internet 150 so as to interconnect the mobile communication network and the Internet 150; When connected to the Internet 150 and the mobile terminal 110 is in a standby state, the wireless internet banner advertisement service is provided to the mobile terminal 110 via the internet 150 and the mobile communication network. An internet service server 160; And Subscriber database 170 in which the information of the subscriber who applied for the wireless Internet banner advertisement service in the Internet service server 160 is registered as data. Wireless Internet banner advertising service system comprising a. According to claim 1, The manganese interlock device 136, A wireless Internet banner advertisement, which is physically directly connected to the mobile communication network, provides a device for converting protocols, signals and data into a form suitable for each network, and performs a function of connecting the mobile communication network to a wired communication network. Service system. The method of claim 1, The WAP gateway 140 is a wireless Internet banner advertising service system, characterized in that for converting the WAP protocol and the Internet TCP / IP (Transfer Internet Protocol / Internet Protocol) protocol programmatically between each other. The method of claim 1, The mobile terminal 110 connects to the Internet service server 160 using the wireless application protocol (WAP) and the HTTP protocol, which are wireless Internet access protocols, via the mobile communication network. Banner advertising service system. The method of claim 1, wherein the Internet service server 160, If there is a request for the wireless internet banner advertising service from the mobile terminal 110, the mobile internet banner advertising service is registered as a target, and the mobile terminal 110 communicates with the mobile communication network at any time, and the mobile terminal 110 waits in the mobile communication network. A program storage unit 210 for storing a wireless internet banner advertisement program for transmitting the wireless internet banner advertisement data to the mobile terminal 110 through the mobile communication network when it is informed that the status; A memory 220 for temporarily storing data or temporarily storing wireless internet banner advertisement service request data received from the mobile terminal 110; When controlling the overall device, if the request for the wireless Internet banner advertising service from the mobile terminal 110 through the mobile communication network, and registers the mobile terminal 110 as the target of the wireless Internet advertising service, A controller 230 controlling wirelessly providing a wireless internet banner advertisement to the mobile terminal 110 according to a wireless internet banner advertisement program; A display unit 240 for displaying a processing status according to a key input and a processing status for the wireless internet banner advertising service; A network interface card 250 for providing a communication interface for communication with the Internet 150; It controls the data input and output of the subscriber database 170, and receives the subscriber information for the mobile terminal 110 from the mobile communication network to register and store in the subscriber database 170 when registering the target of the wireless Internet banner advertising service or A database server 260 that reads the corresponding subscriber information when the mobile terminal 110 confirms whether the mobile internet banner advertisement service is a target; And Key input unit 270 used for data input when manually adding or updating information contents stored in the subscriber database 170 or for data input when updating the wireless internet banner advertisement program. ) Wireless Internet banner advertising service system comprising a. The method of claim 1, wherein the mobile terminal 110, Protocol software for implementing functions of the terminal itself and processing messages transmitted and received with the network is stored, and when the wireless internet banner advertisement menu is selected among a plurality of menus, the wireless internet banner advertisement service is requested to the internet service server 160. A program memory 302 in which a banner advertisement program is stored; A key input unit 304 having a numeric key for inputting a number and a menu selection button for subscribing to the wireless Internet banner advertisement service; An LCD display unit 306 for displaying an operating state of the terminal, including a power supply state, a radio wave reception intensity, a date and time; A data storage unit 308 which serves as a data buffer when the terminal operation program is executed, and temporarily stores the number input by the key input unit 304 or stores data of a character or image received from the external terminal; A mode state storage unit 310 which stores an operation mode of the current terminal selected by the key input unit 304 as a state flag; A subscriber information storage unit (SIM) 312 storing registration information of subscribers assigned to each subscriber station in the mobile communication network; The operation of the terminal is controlled based on the state flag stored in the mode state storage unit 310. When the wireless internet banner advertisement menu is selected by the key input unit 304, the Internet service is transmitted through the mobile communication network. A microprocessor 314 for controlling a function for requesting the wireless Internet banner advertisement service by accessing the server 160 over the wireless Internet; A digital signal processing processor (DSP) 316 for coding or decoding a speech signal, performing an equalization function for multipath noise cancellation, and performing an acoustic data processing function; A baseband converter 318 for converting a signal to be transmitted and received into a baseband signal and performing digital-to-analog conversion and analog-digital conversion processing; A speaker 320 for outputting an audio signal output from the baseband converter 318 as an audible sound; A microphone 322 for converting a voice input into an electrical signal; An antenna 324 for transmitting and receiving wireless signals; And An RF signal processor 326 demodulating and amplifying the RF signal received by the antenna 324 and modulating a transmission signal applied from the baseband converter 318 and outputting the modulated signal to the RF signal processor 326. Wireless Internet banner advertising service system comprising a. The mobile communication network, A mobile communication switching station (130) having a control function for allowing the mobile communication network to operate efficiently and an interworking function with an exchange of a public telephone network; If the mobile terminal 110 applying for the wireless internet banner advertisement service while performing location registration with respect to the mobile terminal 110 located in the area in which it has jurisdiction is received, it is received from the internet service server 160. A wireless base station 120 for wirelessly transmitting the wireless Internet banner advertisement using a paging channel; A home location register having information on a mobile telephone number of a subscriber of the mobile communication network, a mobile identification number (MIN), a terminal serial number (ESN), and a service type of the mobile terminal 110. (HLR: Home Location Register) 132; And When location registration of the mobile terminal 210 is performed, a visitor location register (VLR) 134 for temporarily storing subscriber information of the mobile terminal 210. Wireless Internet banner advertising service system comprising a. The method of claim 1, A signal is wirelessly transmitted between the mobile terminal 110 and the wireless base station 120, and a signal is transmitted between the wireless base station 120 and the WAP gateway 140 in binary data, and the WAP gateway 140 is connected to the WAP gateway 140. Wireless Internet banner advertising service system, characterized in that the signal is transmitted as packet data between the Internet service server (160). The method of claim 7, wherein the wireless base station 120 is It is arranged in units of cells and transmits a call request generated from the mobile terminal 210 to the mobile communication switching center 230 or locates the mobile terminal 210 in a cell area under its control. A base station transmitter 222 that performs location registration A base station controller 224 that performs various functions required for wireless call processing including handoff while controlling and managing a plurality of base stations, and transmits subscriber information of the location-registered mobile terminal 210 to the mobile switching center 230. ) Wireless Internet banner advertising service system comprising a. A mobile terminal having a setting function of a wireless internet banner advertising service and receiving the wireless internet banner advertising service wirelessly through a mobile communication network in a standby state; An internet 150 for transmitting and receiving data in a packet form with the mobile communication network; A WAP gateway 140 for performing a communication code conversion or protocol conversion process between the mobile communication network and the Internet 150 so as to interconnect the mobile communication network and the Internet 150; When connected to the Internet 150 and the mobile terminal 110 is in a standby state, the wireless internet banner advertisement service is provided to the mobile terminal 110 via the internet 150 and the mobile communication network. An internet service server 160; And a subscriber database (170) in which information of a subscriber who has applied for the wireless internet banner advertisement service in the internet service server 160 is registered as data. (a) requesting the internet service server 160 to set the wireless internet banner advertisement service in the mobile terminal 110; (b) transmitting, by the mobile terminal, a request for setting of the wireless Internet banner advertisement service to the internet service server 160; (c) registering, by the Internet service server 160, with the mobile terminal 110 as an object of the wireless Internet banner advertisement service; (d) inquiring, by the Internet service server 160, of the mobile communication network to determine whether the mobile terminal 110 is in a standby state; (e) when the mobile terminal 110 is in a standby state, providing, by the Internet service server 160, the wireless Internet banner advertisement service to the mobile terminal 110; And (f) displaying the wireless internet banner advertisement received from the internet service server 160 in the mobile terminal 110; Wireless Internet banner advertising service method comprising a. The method of claim 10, In step (b), a signal is wirelessly transmitted between the mobile terminal 110 and the wireless base station 120, and a signal is transmitted as binary data between the wireless base station 120 and the WAP gateway 140. Wireless Internet banner advertising service method characterized in that the signal is transmitted as packet data between the WAP gateway (140) and the Internet service server (160). The method of claim 10, In the step (c), the Internet service server 160 requests the subscriber information for the mobile terminal 110 to the mobile communication network and receives the subscriber information for the mobile terminal 110 from the mobile communication network. And store in the subscriber database (170), and designate as a target of the wireless internet banner advertisement service to execute registration. The method of claim 10, In the step (e), the wireless Internet banner advertisement data is transmitted as packet data from the Internet service server 160 to the WAP gateway 140, and binary from the WAP gateway 140 to the wireless base station 120. It is transmitted as data, the wireless Internet banner advertising service method, characterized in that transmitted from the wireless base station (120) to the mobile terminal (110) by a wireless signal. The method of claim 10, The wireless internet banner advertisement method includes a news, corporate advertisement, school advertisement, school advertisement, image advertisement. The method of claim 10, In the step (f), the wireless Internet banner advertising method characterized in that the display of the text data or images.