KR20210009743A - Advertising service system using smart phone - Google Patents

Abstract

The present invention relates to an advertising service system using a smartphone. More specifically, the advertising service system comprises: a smartphone; a service server; an SMS server; a member management server; an advertisement server; a statistics server; a billing server; a real-time DB server; and a statistics DB server. Therefore, the communication fee can be discounted according to the exposure.

Description

Advertising service system using smart phone {Advertising service system using smart phone}

The present invention relates to an advertisement service system using a smartphone, and more specifically, it is possible to check terminal specifications, rate plan information, manufacturer information, benefits, etc. for each communication company, and to check the terminal disclosure support fund for each communication company in real time. Therefore, it is possible to easily check the terminal subsidies of all carriers at a glance without accessing each carrier's homepage. When the call signal of the outgoing call and the ringing tone signal of the incoming call, the advertisement data such as a video advertisement containing the above contents is displayed to the corresponding signal. By providing statistics on the exposure time and frequency of exposure that occur according to the exposure, communication fees can be discounted according to exposure, or discounted communication fees can be donated to specific donations at the request of the user. The present invention relates to an advertisement service system using a smartphone to enable the advertisement to be made by an advertisement provider and to secure exposure history information.

As one of various business models using mobile communication terminals, it is possible to check terminal specifications, plan information, manufacturer information, benefits, etc. for each communication company, and access each mobile service company's homepage by enabling real-time confirmation of terminal disclosure subsidies for each communication company. B2B2C in the form of providing advertisements to mobile communication users by allowing users to easily check the terminal subsidies of all carriers at a glance without having to do so, and providing profits for viewing advertisements to users who watched the advertisements (users see advertisements, advertisers A business model in the form of a business structure that supports communication fees instead of users is attracting attention.

As a conventional technology for the above B2B2C business model, it is possible to save mobile communication charges by occupying the idle screen of a mobile communication terminal to show advertisements, and to compensate for communication charges by points by providing the user's profit for this. There was an advertising service for it.

In general, the existing method of providing multimedia advertisements mainly consists of a terminal-based method that provides specific advertisements when a user manipulates a terminal to access the wireless Internet and downloads desired multimedia content. Push), etc. are being used.

As shown in FIG. 1, according to a block diagram of a conventional advertisement service, when a user of the mobile communication terminal 102 applies for subscription to an advertisement service, for example, the mobile communication terminal 102 is a download server. ) In 100, an advertisement application for advertisement service is requested and downloaded, and the user of the mobile communication terminal 102 sets the downloaded advertisement application as a background screen.

In this way, when the advertisement application is set as a background screen, when a user raises a slide of the mobile communication terminal 102 or opens a folder to use the mobile communication terminal 102, the mobile communication terminal 102 ), the advertisement application is driven, and the video of the advertisement content downloaded from the advertisement server 104 is played according to the driving of the advertisement application. At this time, when the user presses the end button whether or not the user has watched the advertisement until the end of the video, the video of the advertisement content played on the idle screen of the mobile communication terminal 102 is forcibly terminated, the screen is switched to a screen where a call or SMS can be sent. It works as Thereafter, as shown in FIG. 2, the advertiser 200 requests an advertisement from the mobile communication company 202, and the mobile communication company 202 exposes the advertisement to a mobile communication terminal subscribed to the advertisement service, and Returning the mobile communication fee to the user 204 of the communication terminal as a point

It provides services in the form of.

However, in the conventional advertisement providing method as described above, the former method cannot provide the desired advertisement content to the user based on the advertisement provider, and the latter method is also a more advanced technology for providing network-based advertisement contents. It is a demanded situation.

In addition, in order to expose the downloaded advertisement content on the screen on the terminal, the user must manually designate the exposure screen, and for the advertisement content designated for exposure, exposure history information on how much exposure has been actually displayed from the provider side. There is a problem that is completely unknown.

Therefore, when an advertisement provider wants to create an effect such as advertisement content and analyze the advertisement effect by providing and actively exposing multimedia advertisement content to a specific or unspecified number, it is implemented by the conventional multimedia advertisement content providing method. There was a problem that does not work.

The present invention is to solve the above problems, and it is possible to check the terminal specifications, rate plan information, manufacturer information, benefits, etc. for each communication company, and make it possible to check the terminal disclosure support fund for each communication company in real time, It is possible to easily check the terminal support level of all carriers at a glance without accessing, and when the call signal of the outgoing call of the smartphone and the ringing tone signal of the incoming call, terminal advertisement data such as a video advertisement containing the above contents is displayed, and exposure generated according to the corresponding signal It is to provide an advertisement service system using a smartphone that provides statistics on time and frequency of exposure to check terminal information and discount communication fees according to exposure.

In addition, the present invention can donate to a specific donation destination according to the user's request for a discounted communication fee due to exposure of terminal advertisement data, and provide a multimedia advertisement service to an advertisement provider based on an existing terminal. It is to provide an advertisement service system and advertisement method using a smartphone in order to secure information.

In addition, the present invention allows the user to select a specific advertisement among advertisements registered in the advertisement DB and display the advertisement when sending or receiving an advertisement when providing an advertisement call service, thereby providing a selective advertisement service. It is to provide a terminal advertising service system and advertising method using a smartphone that can maximize the.

However, the objects of the present invention are not limited to the above-mentioned objects, and other objects that are not mentioned will be clearly understood by those skilled in the art from the following description.

In order to achieve the above object, according to a first feature of the present invention, a smartphone service server containing terminal specifications, rate plan information, manufacturer benefits, etc. for each communication company, SMS server, member management server, terminal advertisement server, statistics server, billing In an advertisement service system composed of a server, a real-time DB server, and a statistics DB server, a smartphone displaying the advertisement data when connecting a call attempt and ringing tone so as to display the advertisement data made by an advertiser, and the smartphone advertisement server The service server and the service server that control the operation of the service according to the call advertisement by interlocking and provide advertisement data upon arrival of outgoing and incoming calls in the smartphone by transmitting the service registration and cancellation status, advertisement data received by the advertiser to the smartphone SMS server that provides user authentication and confirmation by providing a member authentication code to the user's smartphone to receive advertisement data for advertisement call service of the user, and request or cancel advertisement service request for membership registration, request for membership authentication, or member Receiving the information of the cancellation request through the service server and transmitting the member authentication code to the smartphone subscriber through the SMS server, controlling the general operation according to the membership management, and membership registration and withdrawal function for the user of the advertisement service of the smartphone A member management server that transmits membership registration and withdrawal details to a real-time DB server and a video advertisement storage and video advertisement service by receiving advertisement data from advertisers to provide discounts on communication charges for use to smartphone users. An advertisement server that can provide, or download a video advertisement file to a smartphone in advance, or to download an updated file, and set the exposure time and exposure frequency for the video advertisement file provided to the smartphone; In response to the advertisement request from the smartphone, the advertisement exposure record is received and stored in real time as a return according to the advertisement data transmission from the advertisement server, and the stored advertisement exposure record is transmitted to the advertisement for each user of the smartphone subscribed to the advertisement service. Create exposure statistics or request signal from smartphone Depending on the real-time DB server and service server that provide the corresponding exposure statistics, the advertisement exposure, the number of clicks, the number of rejections provided by the smartphone user, the degree of provision of advertisement data provided by the advertisement server, and the degree of popular advertisement data are synthesized. Statistics that collects statistics on preferences and advertiser's advertisement provision status to calculate reference data for future advertisement data selection, or organizes and integrates the details of each donor for donation for the reduction fee for advertisement data according to the smartphone user's selection The server and the number of advertisement exposures and clicks of the smartphone user stored in the statistics DB server are transmitted to the communication company, and the fee is reduced or reduced according to the advertisement data according to the selection of the smartphone user. The aim is to provide an advertisement service system using a smartphone, including a billing server that provides a corresponding reduction fee to the donation designated or classified by the smartphone user.

At this time, according to an additional feature of the present invention, it is possible to check terminal specifications, rate plan information, manufacturer information, benefits, etc. for each communication service provider, and access to each mobile service provider's homepage by enabling real-time confirmation of terminal disclosure subsidies for each service provider. Modem in charge of transmitting the corresponding connection signal or request signal according to the connection to a specific app that contains the above contents when the call attempt of the smartphone is sent and the ring tone signal of the incoming call can be easily checked at a glance without the need to , A phone APP that transmits an incoming or outgoing signal for a call connection or a specific app connection according to the connection signal of the modem, and a specific app of a smartphone can be downloaded, and a call received or transmitted to the phone APP through the modem It notifies the reception or transmission status of the advertisement included in the outgoing, or downloads the corresponding advertisement date in the advertisement request signal to the advertisement DB of the advertisement server, and provides a specific app to run other apps required in the smartphone. An advertisement APP that connects to a server and provides the download of the corresponding app, a connection part for requesting the advertisement service registered in the advertisement server by transmitting the connection signal to the advertisement server according to the advertisement service request signal of the smartphone user According to a display unit that displays the advertisement data registered in the advertisement server so that the smartphone user can check it, the advertisement data registered in the advertisement DB in the advertisement server is not provided through a service server, but through user authentication. Registered smartphone users can set by time slot and cycle according to the calling subscriber's purpose and the recipient's preference, displayed on the display of the caller's smartphone at the time of sending, and the ring-back tone is transmitted to the called subscriber's smartphone. An advertisement setting unit for setting advertisement data so that advertisement data set on the display unit is displayed, respectively, a selection unit for selecting corresponding advertisement data to be displayed through a display unit when the smartphone user sends or receives a call through the advertisement setting unit, the Selected in the selector, and optical Through the high setting unit, the advertisement data set by the calling subscriber's purpose, the recipient's preference, time slot, period, and region is transmitted to the service server by sending the selected and set advertisement data to the service server when the smartphone calling subscriber's sending signal is sent. A transmission unit that provides a service to be displayed on the display of the smartphone of the smartphone, is transmitted to the statistics server and the billing server through the service server, collects statistical data, and transmits the corresponding transmission signal to reduce the fee, and the advertisement call service of the smartphone. Interworking with the member management server for membership registration request and authentication request for the call connection signal to Korea, SMS server for member authentication and verification procedure through SMS reception, requesting advertisement to advertisement server, receiving advertisement data to advertisement server, advertisement data It is stored in the memory and transmitted to the statistics server for confirming the advertisement exposure details and profits according to the call attempt, and the membership management server is required to provide the advertisement call service of requesting status information of the user's membership registration and withdrawal details and transmission of transmission signals. It is preferable to consist of a control unit that controls the overall signal and operation state.

In addition, according to the additional configuration of the present invention, the inconvenience of the application form that had to be filled out when purchasing a terminal is supplemented. For example, it has the advantage of being able to quickly and easily fill out various fields such as disclosure subsidies, installments, fee plans, penalties, etc. by automatically filling in (user option), and the smart phone Depending on the display time, advertisement data display according to the call connection within the set time or the remaining time for the advertisement data display time is calculated according to the call failure, and in response to the user's selection signal for the access time of the undisplayed advertisement data time, the advertisement per hour A driving timer that measures the advertisement time to display the data, when a calling smartphone attempts a call or a call connection signal to a receiving smartphone, the user moves the location of the advertisement data displayed on the display to a specific location in the smartphone in the form of a dragger A position control unit that freely changes the position of advertisement data displayed when transmitting a ring tone according to a call attempt or a ring back tone according to a call connection signal at a desired location, the number of clicks of advertisement data according to the connection signal of a smartphone user, Calculate the transmission time or number of advertisement data displayed during a call, the transmission time or number of advertisement data displayed at the end, and the number of advertisement data according to the non-response of the called party, and transmit the calculation details to the memory unit to store or service according to the control signal of the control unit A statistics unit that manages statistical information to be transmitted to the statistics server through the server, and a driving timer when the advertisement display time set in the advertisement setting unit is not reached according to the transmission time of the advertisement data displayed when the smartphone user connects the transmission or reception It is preferable that the configuration further comprises a selection connection unit that can access the advertisement data stored in the advertisement data to check advertisement data for the remaining time or access a specific state among all information provided on the advertisement data to access additional data services among advertisement data. .

In addition, according to an additional feature of the present invention, the advertisement server transmits the advertisement data stored at the request of the smartphone user to the calling smartphone or the receiving smartphone through the service server when attempting a call and when connecting a call. Alternatively, a transmission/reception module that transmits data to be stored in the memory unit by transmitting the advertisement data information according to the request of the sending smartphone, and the data stored in the advertisement DB according to the advertisement data request of the transmission/reception module, or the advertiser The advertisement data is updated according to the advertisement service request and stored in the advertisement DB, or the updated advertisement data stored in the advertisement DB is transmitted through the transmission/reception module according to the advertisement data request from the service server for advertisement service, or An advertisement data module that transmits the updated advertisement data to the advertisement DB according to the request signal for storage of advertisement data to the transmission/reception module of the corresponding updater advertisement data to a smartphone, and stores advertisement data of an advertiser requested through the advertisement server, or An advertisement DB that updates the advertisement data so as to transmit the requested updater advertisement data through the advertisement data module, and controls the operation of the advertisement server, and transmits advertisement data to a smartphone through the transmission/reception module or updates the advertisement data of the advertiser. The microcomputer that controls the overall operation of the advertisement server so that it operates according to the control signal from the control unit, and sets the period to transmit advertisement data by day, week, or month, or attempts a call to the incoming subscriber from smartphone through the service server. And an advertisement setting unit that designates the order of advertisement data displayed when the connection tone is transmitted to the called subscriber, or sets the degree of exposure according to the advertisement cost setting of the advertiser, and the advertisement exposure of the advertisement setting unit or the amount of advertisement data transmitted through the transmission/reception module. It is preferable to include an advertisement statistics unit configured to perform statistics on a daily, weekly, monthly basis and transmit the corresponding statistics to a billing server for communication reduction costs according to advertisement information according to a control signal from the control unit.

The advertisement service system using a smartphone according to an embodiment of the present invention enables confirmation of terminal specifications, rate plan information, manufacturer information, benefits, etc. for each communication company, and enables real-time confirmation of terminal disclosure subsidies for each communication company. It is possible to easily check the terminal subsidies of all carriers at a glance without accessing the carrier's homepage, displaying advertisement data such as video advertisements when the outgoing call of the smartphone and the incoming ringtone signal, and the exposure time and exposure generated according to the corresponding signal By providing statistics on frequency, it provides the effect of discounting communication fees according to exposure.

In addition, the present invention can inspire a corporate image through a video advertisement to a specific donation destination according to the user's request for discounted communication fees due to advertisement data exposure, and also to a donation destination designated when the advertiser registers an advertisement. It can contribute to social and cultural development by improving

In addition, the advertisement service system using a smartphone according to another embodiment of the present invention provides an effect of reducing the load through management of various servers that provide advertisement call services by a service server.

In addition, the advertisement service system using a smartphone according to another embodiment of the present invention is configured to allow the user to select a specific advertisement among advertisements registered in the advertisement DB when providing the advertisement call service, and display the advertisement when sending or receiving. By making it possible to do so, it is possible to provide a selective advertisement service and provide an effect that can maximize the advertisement effect for a specific advertisement.

1 is a block diagram of an advertisement service using a conventional mobile communication terminal.
2 is a detailed configuration diagram of an advertisement service using a mobile communication terminal according to FIG. 1.
3 is a detailed configuration diagram of an advertisement service system according to an embodiment of the present invention.
Figure 4 is a block diagram showing a detailed configuration of a smart phone for advertising service according to an embodiment of the present invention.
5 is a block diagram showing a detailed configuration of an advertisement server of an advertisement service system according to an embodiment of the present invention.
6 is a flow chart showing an advertisement service method according to the configuration of a smartphone and an advertisement server in the advertisement service system according to an embodiment of the present invention.
7 is a flow chart showing an advertisement service method according to an embodiment of the present invention
8 is a flow chart showing a method of an advertisement service according to another embodiment of the present invention

Detailed description of the preferred embodiment of the present invention will be described with reference to the accompanying drawings. In the following description of the present invention, if it is determined that a detailed description of a related known function or configuration may unnecessarily obscure the subject matter of the present invention, a detailed description thereof will be omitted.

In the present specification, when one component'transmits' data or a signal to another component, the component can directly transmit the data or signal to another component, and through at least one other component It means that data or signals can be transmitted to other components.

3 is a diagram showing an advertisement call service system according to an embodiment of the present invention. 3, the advertisement call service system includes a smartphone 10, a service server 20, an SMS server 30, a member management server 40, an advertisement server 50, a statistics server 60, and a billing server. 70, a real-time DB server 80, and a statistics DB server 90.

In addition, in the present specification, the term DB may mean a functional and structural combination of software and hardware that store information corresponding to each database. The DB may be implemented as at least one table, and may further include a separate DBMS (Database Management System) for searching, storing, and managing information stored in the database.

In addition, it can be implemented in various ways such as a linked-list, a tree, and a relational database, and includes all data storage media and data structures capable of storing information corresponding to the database.

The smartphone 10 displays the advertisement when calling attempts and ringing tones so as to display the advertisement data made by the advertiser according to the present invention, and proceeds with the overall procedure according to the advertisement service provision, and the service server 20 Is interlocked with the smartphone 10 and the advertisement server 50 to control the operation of the service according to the call advertisement, and whether the service is registered or canceled, and the advertisement data generated by the advertiser by linking with the advertisement server 50 to the smartphone ( 10) to provide advertisement data to the display unit in the smartphone 10 when the user attempts to send a call and when the incoming call arrives, or according to the advertisement call service, the smartphone 10

The reduction fee provided to the user is configured to be able to make a donation for the reduction fee to a specific company or classified donation destination presented by the user of the smartphone 10.

The SMS server 30 provides a function to check user authentication by providing a member authentication code to the user's smartphone 10 for receiving advertisement data through the advertisement call service through the service server 20, The member management server 40 receives information on a member subscription request, member authentication request, or member cancellation request of a user who has applied for or canceled the advertisement call service through the service server 20, and sends a member authentication code to the SMS server 30 Controls general operations according to membership management, such as transmitting to subscribers of the smartphone 10 through the smartphone 10, and performs membership registration and withdrawal functions for users of terminals receiving services including users of the smartphone 10, and , The membership registration and withdrawal details are stored in the real-time DB server 80.

In addition, the member management server 40 completes membership registration after sending the terminal authentication code SMS of the smartphone 10 and checking the authentication code, and interlocks with the billing server 70, the statistics server 60, and the service server 20 do.

In addition, the advertisement server 50 receives advertisement data from an advertiser in order to provide a discount on communication charges for use to the user of the smartphone 10 according to the call according to the present invention, and provides video advertisement storage and video advertisement services. As a server, real-time transmission is impossible, and the video advertisement file is downloaded to the smartphone 10 in advance or the updated file is downloaded.

In addition, the advertisement server 50 may set an exposure time and an exposure frequency for a video advertisement file provided to the smartphone 10.

The real-time DB server 80 receives and stores the advertisement exposure record in real time as a return according to the advertisement data transmission of the advertisement server 50 according to the advertisement request of the smartphone 10, and stores the statistics DB server 90 ) Receives the advertisement exposure record stored in the real-time DB server 80, creates exposure statistics for each user of the terminal receiving the advertisement call service including the smartphone, and provides the exposure statistics to the smartphone. Is done.

When providing real-time statistics, the statistics server 60 generates a load on the statistics DB server 90, so it collects data transmitted from the real-time DB server 80 to the statistics DB server 90 at a specific time every day, Accordingly, the user of the smartphone 10 can check the statistics of the previous day.

In addition, the statistics server 60 is the advertisement exposure, the number of clicks, the number of rejections provided by the user of the smartphone 10 through the service server 20, the degree of provision of advertisement data provided by the advertisement server 50, and the degree of popular advertisement data. Comprehensively, statistics such as user preference and advertiser's advertisement provision status are collected to calculate reference data for future advertisement data selection, or to donate reduction fees for advertisement data at the selection of the smartphone 10 user. Organize and integrate the details of each donation destination.

The billing server 70 transmits the number of advertisement exposures and clicks of the smartphone user stored in the statistics DB server 90 to a communication company, and allows a fee reduction for the user to be performed or the user of the smartphone 10 Optionally, the smartphone 10 user designates the reduced or exempted fee according to the advertisement data, or provides the corresponding reduced or exempted fee to classified donations.

The statistics DB server 90 receives and stores statistics stored in the real-time DB server 80, and then transmits them to the statistics server 60 and the billing server 70.

The statistics DB server 90 stored here includes exposure frequency statistics for each user receiving services including the smartphone 10, statistics for each communication company, and statistics for each day, week, and month.

The smartphone 10 transmits a member subscription request and a member authentication request to the member management server 40 through the service server 20, thereby registering a member to the real-time DB server 80 by the member management server 40 and Member registration and member authentication are performed according to storage, inquiry and authentication, respectively. The smartphone 10 receives the member authentication code SMS through the SMS server 30 in the process of authenticating the smartphone 10 by the member management server 40 and completes membership registration through a verification procedure.

On the other hand, the smartphone 10 divides the advertisement according to the video advertisement exposure and click when sending and receiving a call from the advertisement server 50 according to an advertisement request to the advertisement server 50 through the service server 20 by time The advertisement data requested by the advertiser through the advertisement server 50 by the user of the smartphone 10 is automatically stored in the memory unit (not shown) in the smartphone 10 to be described below according to user convenience and transmitted. City smartphone 10 may transmit the outgoing signal by designating it according to the use and preference of the user, or may selectively designate and transmit the corresponding advertisement data according to the preference of the smartphone 10 receiver. Here, when multiple advertisements are displayed in the same time zone, the smartphone 10 can be expressed in a toggle manner.

The smartphone 10 provides daily, weekly, monthly statistics from the statistics server 60 according to the statistics request to the statistics server 60 through the service server 20, and confirms the user's advertisement exposure details and profits (fee reduction amount). Receive, or at the user's choice of the smartphone 10

The request information may be transmitted to the billing server 70 through the service server 20 to donate the reduction or exemption amount according to the advertising call service to a donation destination stored in the service server 20 or a place designated by the user.

Meanwhile, communication between the smartphone 10 and the service server 20 is performed through a mobile communication network. Here, the mobile communication network may be a synchronous mobile communication network or an asynchronous mobile communication network. As an embodiment of the asynchronous mobile communication network, there may be a communication network of a wideband code division multiple access (WCDMA) type. In this case, the mobile communication network may include a Radio Network Controller (RNC) and an asynchronous Mobile Switching Center (MSC). Meanwhile, although the WCDMA network was taken as an example, it is a well-known fact that it can be changed to a next-generation mobile communication network such as a 3G LTE network and a 4G network.

In addition, the smart phone 10 can be set to download a video advertisement file at a specific time every day because the real-time download from the advertisement server 50 can cause a lot of server load, and the advertisement data stored in the advertisement server 50 is smart Advertisement data may be selectively transmitted by storing it in a memory unit (not shown) in the phone 10.

The service server 20 is a constituent unit in which the server load occurs most among servers constituting the advertisement call service system, and is responsible for communication with terminals receiving all services including the smartphone 10, and Functions are also performed, and accordingly, the advertisement server 50 and the statistics server 60 constituting the advertisement call service system excluding the service server 20

Another server may communicate directly with the smartphone 10.

Figure 4 is a block diagram showing a detailed configuration of a smart phone 10 for an advertising call service according to an embodiment of the present invention, looking at the detailed configuration and operation, reference number 11 is the present invention to indicate a modem Responsible for sending a corresponding connection signal or request signal according to a call connection signal or a call connection or a specific app connection of the smart phone 10 through the smart phone 10, 12 is the connection of the modem 11 Represents a phone APP that transmits an incoming or outgoing signal for a call connection or a specific app connection according to the signal.

In addition, reference number 13 is an advertisement APP, which allows you to download a specific app of the smartphone 10, and receives an advertisement included in the reception or outgoing call transmitted to the phone APP 12 through the modem 11 Or it will notify you of the sending status.

That is, the advertisement APP 13 downloads the corresponding advertisement date to the advertisement request signal for the advertisement DB 53 of the advertisement server 50, and additionally downloads other apps required in the smartphone 10. It connects to a server that provides a specific app so that it can download the app. The phone APP 12 notifies the advertisement APP 13 of the reception or transmission of advertisements included in the reception or transmission of the phone.

Reference number 14 denotes a control unit and controls the overall operation of the app for providing the advertisement call service of the present invention, and requests for membership registration and authentication for the call connection signal for the advertisement call service of the smartphone 10. Interworking with the member management server for membership, confirmation procedure through SMS server 30 and SMS reception for member authentication, requesting advertisement to advertisement server 50, receiving advertisement server, storing advertisement data in memory, advertisement according to call attempt To transmit access signals to the statistics server 60 to check exposure details and profits, and to provide advertising call services such as requesting status information of the user's membership registration and withdrawal history of the smartphone 10 to the membership management server 40 and transmission signals It controls the necessary overall signal and operation state.

In addition, reference number 15 denotes a connection, and transmits the corresponding connection signal to the advertisement server 50 according to the advertisement service request signal of the smartphone 10 user to provide the advertisement service registered in the advertisement server 50 In response to the connection signal from the connection unit 15, the controller 14 displays the registered advertisement service transmitted to the advertisement server 50 so that the user of the smartphone 10 can check it. Represents wealth.

In addition, reference number 17 does not provide the advertisement data registered in the advertisement DB 53 in the advertisement server 50 through the service server 20 in order to provide another example of the advertisement service method of the present invention, but user authentication. As an advertisement setting unit configured to allow a receiving subscriber or a sending subscriber to select and transmit advertisement data desired by the user by the registered smartphone 10 user, the advertisement server 50 displayed through the display unit 16 ) Among the advertisement data provided by the caller, the preferred specific advertisement data is set by time and period according to the purpose of the calling subscriber, the preference of the receiving subscriber, etc., and displayed on the display unit 16 in the sender's smartphone 10 at the time of sending, and the called subscriber When the ring-back tone is transmitted to the smartphone 10 of the smartphone 10, the advertisement data set on the display unit 16 is displayed, so that the advertisement data can be checked, and the corresponding advertisement data is deleted when the call is connected between the incoming and outgoing subscribers. Configurable.

In addition, the advertisement setting unit 17 may set a display time of corresponding advertisement data when connected by a call.

In addition, reference number 18 is a selection unit, which selects a corresponding advertisement so that the user of the smartphone 10 is displayed through the display unit 16 when sending or receiving through the advertisement setting unit 17. According to the selection signal, the advertisement data is selected according to the type of advertisement data, time slot, region, and preference of the called subscriber according to the control signal of the control unit 14, and 19 is selected by the selection unit 18, and advertisement The advertisement data set through the setting unit 17, that is, the purpose of the calling subscriber, the preference of the receiving subscriber, and the setting information by time, period, and region are selected and set advertisement data when the sending signal of the calling subscriber of the smartphone 10 is sent. Provides a service to be transmitted to the service server 20 to be displayed on the display unit 16 of the smartphone 10 of the calling subscriber and the receiving subscriber, and to the statistics server 50 and the billing server 70 through the service server 20 It represents a transmission unit that transmits the corresponding transmission signal so that it is transmitted to collect statistical data and reduce charges.

Meanwhile, the advertisement data transmitted from the advertisement server 50 is stored in a memory unit (not shown) in the smartphone 10 so that the user of the smartphone 10 can select and set the stored advertisement data. .

The driving timer is displayed according to the display time of the advertisement data set when the call is connected through the advertisement setting unit 17 in the smartphone 10, or the advertisement data display time according to the call failure. It can be configured to display the advertisement data per corresponding time in response to the user's selection signal for the access time of the selection connection unit (not shown) with respect to the time remaining for the advertisement data not displayed.

The location control unit specifies the location of the advertisement data displayed on the display unit 16 when the calling smart phone 10 attempts a call or when a call connection signal is made to the receiving smart phone 10 [0057] By moving to the location in the form of a dragger, the user can freely change the location of advertisement data displayed when a ring tone according to a call attempt or a ring back tone according to a call connection signal is transmitted at a desired location.

The statistics unit calculates the number of clicks of advertisement data according to the connection signal of the user of the smartphone 10, the transmission time or number of advertisement data displayed at the time of the call, the transmission time or number of advertisement data displayed at the end, and the number of advertisement data according to the non-response of the called party. It may be configured to be calculated so that the calculation details can be transmitted to the memory unit to be stored or transmitted to the statistics server 60 through the service server 20 according to a control signal from the control unit 14.

The selection connection unit connects the advertisement data stored in the driving timer when the advertisement display time set in the advertisement setting unit 17 is not reached according to the transmission time of the advertisement data displayed when the user of the smartphone 10 connects the transmission signal or the reception connection. It is configured to check the advertisement data for a period of time or to access a specific state of all information provided on the advertisement data to access an additional data service among the advertisement data.

5 is a flowchart illustrating an advertisement call service method according to the configuration of the smartphone 10 and the advertisement server 50 in the advertisement call service system according to an embodiment of the present invention. 3 to 5, the smartphone 10 includes a modem 11 and a phone application 12 (hereinafter, phone APP), and an advertisement application (13: hereinafter, advertisement APP), and an advertisement server 50 ) Includes a transmission/reception module 51, an advertisement data module 52, and an advertisement DB 53. And, in describing the advertisement call service method according to the present invention, it is assumed that data and signals are transmitted and received between the advertisement server 50 and the smartphone 10 through the service server 20, but the convenience of explanation. For this purpose, a description of each operation of the service server 20 will be omitted.

When described on the basis of the smartphone 10, the modem 11 transmits the incoming or outgoing call to the phone APP 12 (S1), and accordingly, the phone APP 12 calls the advertisement APP 13 After notifying the reception or transmission of advertisements included in the reception or transmission (S2), the advertisement APP 13 downloads advertisement data through an advertisement request to the advertisement DB 53 of the advertisement server 50 (S3, S4). ) Here, the advertisement data may be video advertisement content.

Accordingly, when the advertisement APP 13 transmits advertisement data to the phone APP 12 (S5), the phone APP 12 transmits the advertisement exposure record to the transmission/reception module 51 of the advertisement server 50 Do (S6).

Meanwhile, referring to the advertisement server 50, the advertisement DB 53 transmits an advertisement request to the advertisement update module 52 according to the advertisement request of the advertisement APP 13 (SA).

After step (SA), the advertisement up data module 52 makes an advertisement updater request to the transmission/reception module 51 (SB)

Accordingly, when the transmission/reception module 51 transmits the advertisement data to the advertisement update module 52 (SC), the advertisement update data module 52 updates the advertisement request in step SA in the advertisement DB 53 ( SD).

Accordingly, the advertisement DB 53 performs advertisement downloading to the advertisement APP 13 according to step S4.

6 is a block diagram showing a detailed configuration of an advertisement server 50 linked to a smartphone 10 of an advertisement call service system according to an embodiment of the present invention. Referring to FIGS. 3 to 6, the transmission/reception module 51, the advertisement data stored in the advertisement server 50 through the service server 20 at the request of the user of the smartphone 10, through the service server 20, the sending smartphone 10 or the receiving smartphone ( 10) is configured to transmit the corresponding advertisement data when a call is attempted and when a call is connected, and the corresponding advertisement data information is transmitted according to the request of the calling smartphone 10 to be stored in the memory unit.

The advertisement data module 52 transmits the data stored in the advertisement Db 53 according to the advertisement data request of the transmission/reception module 51, or updates the advertisement data according to the advertisement service request of the advertiser to the advertisement DB 53. The updated advertisement data stored in the advertisement DB 53 is transmitted through a transmission/reception module according to a request for the advertisement data of the service server 20 for advertisement service. In addition, it is configured to transmit the corresponding updater advertisement data to the transmitting/receiving module 51 to transmit the updated advertisement data in the advertisement DB to the smartphone 10 according to a request signal for storing advertisement data of the sending smartphone 10.

The advertisement DB 53 is configured to update the advertisement data so as to store advertisement data of an advertiser requested through the advertisement server 50 or transmit the requested updater advertisement data through the advertisement up data module 52.

Micom 54 controls the operation of the advertisement server 50, and the overall operation of the advertisement server, such as transmitting advertisement data to the smartphone 10 through the transmission/reception module 51 or updating the advertisement data of the advertiser Control.

The advertisement setting unit 55 operates according to the control signal of the control unit 54, and sets a period for transmitting advertisement data by day, week, and month, or by sending and receiving the smartphone 10 through the service server 20 The order of advertisement data displayed when a call attempt and connection sound is transmitted to a subscriber is designated, or the degree of exposure is set according to the advertisement cost setting of the advertiser.

The advertisement statistics unit 56 statistics the amount of advertisement data transmitted through the advertisement exposure or transmission/reception module 51 of the advertisement setting unit 55 on a daily, weekly, monthly basis, and advertisement according to the control signal of the control unit 54 For communication reduction costs according to the information, the corresponding statistics are transmitted to the billing server 70.

On the other hand, the statistics server 60, based on the data of the real-time DB server 80 stored by the advertisement server 50, creates exposure statistics for advertisements for each user of the terminal receiving services including the smartphone 10, and , This can be divided into daily, weekly, and monthly statistics. Accordingly, the user of the smartphone 10 can check statistics.

In addition, the billing server 70 is interlocked with the billing processing server (not shown) for each communication company, and is also linked with the mobile gift certificate processing server (not shown), so that the statistics DB server 90 generated and stored by the statistics server 60 According to the access, the process of transmitting the advertisement exposure and the number of clicks of the user of the smartphone 10 to the communication company is further included. Accordingly, the communication company reduces the fee for the user of the smartphone 10 through the billing server 70 performing this operation.

On the other hand, the billing server 70 may be configured to transmit the fee to a predetermined donation destination or a specific requested donation destination according to a request of a user who wants to donate.

7 is a flow chart of the advertisement call service method according to the present invention. Looking at the service method with reference to the attached Figs. 3 to 6, first, the subscriber of the smartphone 10 registers the advertisement call service through the member management server 40. Proceed with the procedure. The registration process is performed by signing up and authenticating as a member, and can also be proceeded by running an app required for the service.

When the subscriber of the smartphone 10 is recognized as a registered user according to service registration through the member management server 40 (see step S10), the calling subscriber's smartphone 10 inputs the number of the receiving subscriber (step S20). Reference) When sending request, the sending information is transmitted to the advertisement server 50 through the service server 20, and a specific advertisement among the advertisement data provided by the advertisement provider to the advertisement server 50 is ringed on the smartphone 10 of the sending subscriber. It is displayed on the display unit 16 together with the signal (see step S30).

Thereafter, the corresponding outgoing signal is set to the ring back-tone to the called subscriber's smartphone 10. At this time, it is confirmed that the called subscriber is a registered subscriber for the advertisement call service (see step S40). Among the advertisement data provided by the advertisement provider to the advertisement server 50 on the display unit 16 of the phone 10, a specific advertisement is displayed on the display unit 16 together with a ring back-tone signal on the smartphone 10 of the called subscriber. (Refer to step S50)

Thereafter, when the hook-off signal of the subscriber of the called smartphone 10 is transmitted, the advertisement data displayed on the display unit 16 of the calling and called subscriber is deleted and configured to be set as a call (see step 60).

If the calling subscriber is a subscriber who is not registered for the service, the call route of general wireless communication is set, and the calling subscriber is registered in the service, but if the called subscriber is a non-service subscriber, the advertisement is displayed on the display unit 16 of the calling subscriber. The data is transmitted, the corresponding advertisement data is not displayed for the called subscriber, and the calling subscriber advertisement data is deleted when the call is connected to the wireless communication state.

Thereafter, the configuration of the billing server 70 and the statistics DB server 90 is made as shown in FIG. 3, and thus a detailed process is omitted.

The present invention is configured to transmit advertisement data when a call is set in the advertisement server 50, but the calling subscriber sets a specific advertisement desired by the user for the advertisement provided from the advertisement server 50 and transmits advertisement data to the called subscriber. It can be configured so that the calling subscriber can transmit the desired advertisement data. This is a flow chart configured to allow the user of the smartphone 10 to set advertisement data and receive the service, referring to FIG. If you follow

same.

First, the calling subscriber and the called subscriber receive an authentication procedure for the advertisement service according to the present invention, and the calling subscriber accesses the advertisement server 50 in which advertisement data is stored through the service server 20 through the connection unit 15, and the advertiser Requests and confirms the advertisement requested by (see step S120), and sets the necessary advertisement in the advertisement server 50, or stores the advertisement data of the advertisement server 50 in the memory unit (not shown in the drawing) in the smartphone 10. City).

Thereafter, when the calling subscriber of the smartphone 10 selects the advertisement data set in the advertisement server 50 or the specific advertisement data stored in the memory unit through the selection unit 18, the corresponding advertisement data is displayed in the smartphone 10 If displayed in the unit 16 (see step S130), and the calling subscriber sets specific advertisement data through the advertisement setting unit 17 (see step S150), the selected advertisement data is the purpose of the calling subscriber, the symbol of the receiving subscriber, and Corresponding data is set for each time zone, period, and region. Thereafter, when the calling subscriber's smartphone 10 inputs the number of the called subscriber (see step S160) and requests for sending, the sending information is transmitted to the advertisement server 50 through the service server 20 and the advertisement server 50 The advertisement data designated by the calling subscriber is transmitted through the service server 20 or the advertisement of the corresponding advertisement data stored in the calling subscriber's smartphone 10 is sent to the calling subscriber's smartphone 10 along with a ring signal on the display unit 16 ) Is displayed (refer to step S170)

Thereafter, the corresponding outgoing signal is set to the ring back-tone to the called subscriber's smartphone 10, at which time the called subscriber is sent to the display unit 16 in the subscriber's smartphone 10 registered in the advertisement call service. The advertisement data designated by the subscriber of the smartphone 10 is displayed on the display unit 16 through the service server 20 in the advertisement server 50 together with a ring back-tone signal on the smartphone 10 of the called subscriber. (Refer to step S180)

Thereafter, when the hook-off signal of the subscriber of the called smartphone 10 is transmitted, the advertisement data displayed on the display unit 16 of the calling and called subscriber is deleted and configured to be set as a call (refer to step 190).

If the calling subscriber's smartphone 10 does not designate a specific advertisement, the advertisement data provided from the advertisement server 50 of FIG. 6 is displayed, that is, the calling subscriber's sending information is sent to the service server 20. Among the advertisement data transmitted to the advertisement server 50 through the advertisement server 50 and provided by the advertisement provider to the advertisement server 50, a specific advertisement is displayed on the display unit 16 along with a ring signal on the smartphone 10 of the calling subscriber, (step S200 Reference) Among the advertisement data provided by the advertisement provider to the advertisement server 50 on the display unit 16 of the called subscriber's smartphone 10, a specific advertisement is displayed on the smartphone 10 of the called subscriber along with a ring back-tone signal. Displayed in (16). (Refer to step S210)

Thereafter, when the hook-off signal of the subscriber of the called smartphone 10 is transmitted, the advertisement data displayed on the display unit 16 of the calling and called subscriber is deleted and configured to be set as a call (refer to step 190).

Thereafter, the configuration of the billing server 70 and the statistics DB server 90 is made as shown in FIG. 3, and thus a detailed process is omitted.

The present invention can also be implemented as a computer-readable code on a computer-readable recording medium.

The computer-readable recording medium includes all types of recording devices that store data that can be read by a computer system.

Examples of computer-readable recording media include ROM, RAM, CD-ROM, magnetic tape, floppy disk, and optical data storage devices, and are implemented in the form of carrier waves (for example, transmission through the Internet). Also includes.

In addition, the computer-readable recording medium is distributed over a computer system connected through a network, so that computer-readable codes can be stored and executed in a distributed manner. In addition, functional programs, codes, and code segments for implementing the present invention can be easily inferred by programmers in the technical field to which the present invention belongs.

As described above, in the present specification and drawings, a preferred embodiment of the present invention has been disclosed, and although specific terms are used, this is only used in a general meaning to easily explain the technical content of the present invention and to aid understanding of the invention. , It is not intended to limit the scope of the present invention. In addition to the embodiments disclosed herein, it is apparent to those of ordinary skill in the art that other modified examples based on the technical idea of the present invention may be implemented.

10: smartphone 11: modem
12: phone application 13: advertising application
14: control unit 15: connection unit
16: display unit 17: advertisement setting unit
18: selection unit 19: transmission unit
20: service server 30: SMS server
40: member management server 50: advertisement server
51: transmission/reception module 52: advertisement update module
53: advertisement DB 54: micom
55: advertisement setting unit 56: advertisement statistics unit
60: statistics server 70: billing server
80: Real-time DB server 90: Statistics DB server

Claims (4)

It is possible to check the terminal specifications, plan information, manufacturer information, benefits, etc. for each mobile operator, and make it possible to check the terminal disclosure support fund for each mobile operator in real time, making it easy to obtain terminal support funds of all mobile operators at a glance without accessing each mobile operator's website. In order to be able to check, in an advertisement service system composed of each server, service server, SMS server, member management server, advertisement server, statistics server, billing server, real-time DB server, and statistics DB server, the advertisement data provided by the advertiser is A smartphone that displays the corresponding advertisement data when a call attempt and ringing tone is connected so that it can be displayed, and in conjunction with the smartphone and the advertisement server, the operation of the service according to the call advertisement is controlled, and whether the service is registered or canceled, and the advertisement data provided by the advertiser A service server that provides advertisement data upon arrival of an outgoing signal and an incoming call in the smartphone by transmitting the message to a smartphone, and a member authentication code to the user's smartphone to receive advertisement data for the advertisement call service of the service server. User authentication, SMS server that provides confirmation, advertisement service application or cancellation User's membership request, membership authentication request, or membership cancellation request information is received through the service server, and the membership authentication code is sent to the smartphone subscriber through the SMS server. Membership management server, smartphone users that control general operations according to transmission to and member management, perform membership registration and withdrawal functions for advertisement service users of smartphones, and transmit membership registration and withdrawal details to a real-time DB server In order to provide discounts on communication charges according to usage to users, advertisement data is received from advertisers, and video advertisement storage and video advertisement services are provided, or video advertisement files are downloaded to a smartphone in advance, or updated files are downloaded. And set the exposure time and frequency of exposure for the video advertisement file provided to the smartphone. The advertisement server records the advertisement exposure by returning the advertisement data transmission of the advertisement server according to the advertisement request of the smartphone. Receive and store in real time, and save By transmitting the recorded advertisement exposure record, the user can create exposure statistics for advertisements for each user of the smartphone subscribed to the advertisement service, or through a real-time DB server and service server that provides the corresponding exposure statistics according to the request signal of the smartphone. Reference data for advertisement data selection by combining statistics of user preference and advertiser's advertisement provision status by synthesizing advertisement exposure, number of clicks, rejection, and degree of advertisement data provided by the advertisement server and degree of popular advertisement data provided by users. A statistics server that organizes and integrates the details of each donation destination for donation with respect to the reduction fee for advertising data according to the selection of the smartphone user, and the number of advertisement exposures and clicks of the smartphone user stored in the statistics DB server Is delivered to the mobile operator, and the fee reduction for the user is performed, the smartphone user specifies the reduced fee according to the advertisement data according to the selection of the smartphone user, or provides the corresponding reduction fee to the classified donor. Billing server; advertising service system using a smartphone, characterized in that configured to include. The method of claim 1, wherein the smartphone is a modem in charge of transmitting a corresponding connection signal or a request signal according to a call connection signal, a call connection or a specific app connection through a smartphone, and a call according to the connection signal of the modem. Receiving or sending advertisements included in incoming or outgoing calls sent to the phone APP through the modem as a phone APP that transmits an incoming or outgoing signal for connection or access to a specific app, and a specific app of a smartphone. In order to notify the status or download the advertisement date to the advertisement request signal to the advertisement DB of the advertisement server, connect to a server that provides a specific app to run other apps needed in the smartphone and download the app. Advertisement APP provided, a connection unit that transmits a corresponding connection signal to the advertisement server according to an advertisement service request signal of a smartphone user to request an advertisement service registered in the advertisement server, and advertisement registered in the advertisement server according to the connection signal of the connection unit A display unit that displays data so that a smartphone user can check it, and the advertisement data registered in the advertisement DB in the advertisement server is not provided through the service server, but the smartphone user registered through user authentication Depending on the purpose and preference of the receiving subscriber, it is possible to set it by time and period, and it is displayed on the display unit of the caller's smartphone at the time of sending, and the advertisement data set on the display unit when the ring-back tone is transmitted to the called subscriber’s smartphone An advertisement setting unit for setting advertisement data to be displayed, a selection unit for selecting corresponding advertisement data to be displayed through a display unit when the smartphone user sends or receives an advertisement through the advertisement setting unit, and is selected by the selection unit, and an advertisement setting unit Through the use of the calling subscriber, the receiving subscriber's preference and time, period, and region-specific advertisement data are transmitted to the service server by sending the selected and set advertisement data to the service server when the calling subscriber's outgoing signal is sent. Provide services to be displayed on the display Through the service server, a transmission unit that sends the transmission signal to the statistics server and billing server to collect statistics data to reduce the fee, and to request membership registration and authentication for the call connection signal to the advertisement call service of the smartphone For connection with the member management server, confirmation procedure through SMS server and SMS reception for member authentication, requesting advertisement to advertisement server, receiving advertisement data to advertisement server, storing advertisement data in memory unit, advertisement exposure details according to call attempt And it is composed of a control unit that transmits access signals to the statistics server for confirming profits, and controls the overall signal and operation state necessary for the provision of advertisement call service of the user's membership registration and withdrawal history to the member management server and transmission signal transmission. Advertising service system using a smartphone characterized by. The method of claim 2, wherein the smartphone displays the advertisement data according to the call connection within the set time according to the display time of the advertisement data set when connected to a call through the advertisement setting unit or the remaining time for the advertisement data display time according to a call failure. A driving timer that measures the advertisement time to display the advertisement data per hour in response to the user's selection signal for the access time of the calculated and undisplayed advertisement data time, when the calling smartphone attempts a call or the call connection signal to the receiving smartphone By moving the location of the advertisement data displayed on the display in a dragger form to a specific location on the smartphone, the advertisement data displayed when the ring tone according to the call attempt or the ring back tone according to the call connection signal is transmitted at the desired location by the user is freely located. Position control unit to change the, the number of clicks of advertisement data according to the connection signal of the smartphone user, the transmission time or number of advertisement data displayed at the time of the call, the transmission time or number of advertisement data displayed at the end, and the advertisement data according to the recipient non-response A statistics unit that calculates the number of times and transmits and stores the calculation details to the memory unit or manages statistical information to be transmitted to the statistics server through a service server according to a control signal from the control unit, and when the smartphone user connects an outgoing signal or a reception Depending on the transmission time of the displayed advertisement data, when the advertisement display time set in the advertisement setting unit does not arrive, the advertisement data stored in the driving timer is accessed to check the advertisement data for the remaining time or to access a specific state among all information provided on the advertisement data. Thus, the advertisement service system using a smartphone, characterized in that it is configured to further include a selection connection unit for accessing an additional data service among advertisement data. The method of claim 1, wherein the advertisement server transmits the advertisement data stored at the request of a smartphone user to a calling smartphone or a receiving smartphone through a service server when a call is attempted and when a call is connected, or the sending smartphone A transmission/reception module that transmits data to be stored in the memory unit by transmitting the advertisement data information at the request of, and transmits the data stored in the advertisement DB according to the advertisement data request of the transmission/reception module, or according to the advertisement service request of the advertiser. Request to update the advertisement data and store it in the advertisement DB, transmit the updated advertisement data stored in the advertisement DB through the transmission/reception module according to the request for the advertisement data from the service server for advertisement service, or save the advertisement data of the sending smartphone An advertisement data module that transmits the updated advertisement data to the advertisement DB according to the signal to the smartphone and transmits the corresponding updater advertisement data to the transmission/reception module, and stores advertisement data of an advertiser requested through the advertisement server or an updater requested through the advertisement data module. Controls the operation of the advertisement DB and advertisement server that update the advertisement data so that advertisement data can be transmitted, and controls the overall operation of the advertisement server to transmit advertisement data to a smartphone or update advertisement data of advertisers through the transmission/reception module. It operates according to the control signal of the microcomputer and the control unit, and is displayed when a call attempt is made to the called subscriber and the connection tone is transmitted to the called subscriber through the service server, or by setting a period to transmit advertisement data on a daily, weekly or monthly basis. By specifying the order of advertisement data or setting the exposure level according to the advertisement cost setting of the advertiser, and statistics of the advertisement exposure or the amount of advertisement data transmitted through the transmission/reception module of the advertisement setting unit by day, week, and month An advertisement service system using a smartphone, comprising: an advertisement statistics unit that transmits corresponding statistics to a billing server for communication reduction costs according to advertisement information according to a control signal from the control unit.

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