KR20170039963A - Management apparatus and method of reward advertisement application, and, management system using the same - Google Patents

Management apparatus and method of reward advertisement application, and, management system using the same Download PDF

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Publication number
KR20170039963A
KR20170039963A KR1020150139223A KR20150139223A KR20170039963A KR 20170039963 A KR20170039963 A KR 20170039963A KR 1020150139223 A KR1020150139223 A KR 1020150139223A KR 20150139223 A KR20150139223 A KR 20150139223A KR 20170039963 A KR20170039963 A KR 20170039963A
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KR
South Korea
Prior art keywords
advertisement
reward
user
advertiser
server
Prior art date
Application number
KR1020150139223A
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Korean (ko)
Inventor
홍기표
신석우
Original Assignee
(주)스마트파이브
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Publication date
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Priority to KR1020150139223A priority Critical patent/KR20170039963A/en
Publication of KR20170039963A publication Critical patent/KR20170039963A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0208—Trade or exchange of goods or services in exchange for incentives or rewards
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0243—Comparative campaigns
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising

Abstract

Disclosed is a reward advertisement application management device. An advertisement server provides advertisement information and an advertiser event by registering the same. A reward server provides an advertiser reward to a user having participated in the advertiser event. A calculating server calculates communication fee deduction information for the user, in response to the advertiser reward, and then transmits the information to a communications company. According to the present invention, the device is capable of directly converting points, generated by a user watching an advertisement, into a discount on a communication fee by providing a mobile advertisement to the user. Moreover, the present invention is capable of confirming whether the user watches an advertisement or not by inserting a number into a video advertisement to confirm whether the user watches the advertisement or not at a random moment. In addition, the present invention is capable of arousing the interest of the user and inducing the user (viewer) to become a direct (secondary) advertising method by increasing a discount amount in accordance with an increase in the number of times watching the advertisement.

Description

[0001] The present invention relates to a device and method for operating a reward advertisement application, and a management system using the reward advertisement application,

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an apparatus and method for operating a reward advertisement application and a reward advertisement application operating apparatus using the reward advertisement application apparatus, And an operating system using the same.

More than 80% of people around the world pay mobile operators (for example, smartphones) for their use. In addition, more than 90% of people with smartphones pay telecommunication charges directly, which is linked to the increase in household telecommunication rates.

Therefore, interest in reward applications has recently increased rapidly. A reward app is an app that gives a reward (for example, points, cyber money, mileage, etc.) to a user when the user views or clicks on the mobile ad. Particularly, due to the generalization of WiFi environment, it is possible to watch mobile advertisements at any time, anywhere, using mobile phones at no additional cost, and thus interest in reward applications is increasing.

However, existing Rewards applications are not based on carriers, so they have difficulty in getting direct discounts on telecom expenses, and they are still receiving low-preference gift certificates and online cash on a reward concept.

In the case of cash back, there is a real difficulty in getting a refund due to the cumbersome work of carrying out procedures for financial transactions even in small amounts. Furthermore, mobile advertising is often skipped after 00 seconds, or it is often turned on, and it is difficult to measure the efficiency of advertising because most users do not remember the contents of the advertisement.

Korean Patent Registration No. 10-0900324: System and method of discounting fee for mobile communication terminal according to customer's loyalty Korean Patent Publication No. 10-2014-0050171: Negative Charging Method

SUMMARY OF THE INVENTION The present invention has been made in view of the above problems, and it is an object of the present invention to provide a device and method for operating a reward advertisement application that can provide a mobile advertisement to a user and directly convert a point generated by watching an advertisement to a discount on a communication fee, .

Further, it is an object of the present invention to provide a device and method for operating a reward advertisement application that can implement a reward advertisement application implementation by inserting a number that can confirm whether an advertisement is viewed at a random time when providing a video advertisement and checking whether an advertisement is viewed.

In addition, a reward advertisement application operating device and method capable of inducing interest and interest of a user by adopting a method of increasing the discount amount as the number of advertisement views increases, and guiding a user (viewer) And to provide an operation system using the same.

According to an aspect of the present invention, there is provided a device for operating a reward advertisement application, the device providing a mobile advertisement to a user and converting a point incurred in viewing the mobile advertisement into a communication fee deduction.

According to another aspect of the present invention, there is provided an apparatus for operating a reward advertisement application, the apparatus comprising: an advertisement server for registering advertisement information and advertiser events to provide advertisements; A reward server for providing an advertiser reward for a user participating in the advertiser event; And a settlement server configured to settle the communication fee deduction information for the user corresponding to the advertiser reward and transmit the calculated communication fee deduction information to the communication company.

According to an aspect of the present invention, there is provided a method of operating a reward advertisement application, the method comprising: (a) registering advertisement information and an advertiser event to provide an advertisement; (b) providing an advertiser reward for a user participating in the advertiser event; And (c) calculating communication fee deduction information for the user corresponding to the advertiser reward and transmitting the information to the communication company.

According to an aspect of the present invention, there is provided an operating system using a reward advertisement application operating device, the method comprising: providing an advertisement on a reward application based on an advertiser event registered in advance; A reward advertisement application operating device; And a user terminal that exposes a plurality of advertisements to a screen and participates in the advertiser event to request a deduction of a communication charge.

According to an apparatus and method for operating a reward advertisement application and an operating system using the same, a mobile advertisement can be provided to a user to directly convert a point generated by watching an advertisement to a discount on a communication fee. In addition, when a video advertisement is provided, a number capable of confirming whether or not the advertisement is viewed can be inserted at a random time to confirm whether or not the advertisement is viewed. In addition, by adopting a method in which the discount amount increases as the number of advertisement views increases, it is possible to induce interest and interest of the user, and to induce the user (viewer) to convert directly to (second) advertising means.

BRIEF DESCRIPTION OF THE DRAWINGS FIG. 1 is a configuration diagram showing the overall configuration of an operating system using a reward advertisement application operating device according to the present invention;
FIGS. 2 to 3 are flowcharts conceptually illustrating contents performed by a reward advertisement application operating apparatus according to the present invention,
4 to 7 are views showing embodiments of a user terminal screen on which a reward advertisement application operating device according to an embodiment of the present invention is executed.

Hereinafter, a preferred embodiment of an apparatus 100 for operating a reward advertisement application according to the present invention will be described in detail with reference to the accompanying drawings. Also, the term 'application' can be used as 'application', 'app', 'app' or the like.

FIG. 1 is a configuration diagram showing the overall configuration of an operating system 10 using a reward advertisement application operating apparatus 100 according to the present invention. The operating system 10 using the reward advertisement application operating device 100 according to the present invention is directed to a system that can provide a mobile advertisement to a user and can directly convert the points collected in the advertisement viewing to a communication fee deduction.

1, an operating system 10 using a reward advertisement application operating apparatus 100 according to the present invention includes a reward advertisement application operating apparatus 100, a user terminal 200, an advertiser server 300, 400).

The reward advertisement application operating device 100 provides advertisements on the reward application of the user terminal 200 based on the advertiser events registered in advance and executes the contents of the events in accordance with the advertiser event contents. The reward advertisement application operating device 100 may be a separate server, but is not limited thereto. In addition, the reward advertisement application operating device 100 can use an open API disclosed by domestic and overseas application developers if necessary.

At this time, the reward application can be directly downloaded through the reward advertisement application operating device 100, and can be downloaded through another path (for example, a separate independent app). In the latter case, the above-described advertiser event is registered in the reward advertisement application operating device 100 by registering an advertiser event with respect to a separate independent app, executing an advertisement, executing a reward application on the user terminal 200, Can be done.

2, the reward advertisement application operating apparatus 100 may include an advertisement server 120, a reward server 140, a settlement server 160, and a database 180.

The user terminal 200 exposes a plurality of advertisements on the screen, participates in an advertiser event, and submits a communication fee deduction. The user terminal 200 must be in a state in which the reward application can be executed. At this time, as described above, the reward application can be downloaded through the reward advertisement application operating device 100 or another path (for example, a separate independent app) or can be used by accessing an existing app.

The advertiser server 300 is connected to the reward advertisement application operating device 100 to select and register a product to be advertised. That is, the advertiser server 300 may contract with the reward advertisement application operating device 100 to set a concept of an advertisement, an exposure type of an advertisement, and an event. Further, the advertiser server 300 can set a deduction amount for the number of views at the time of advertisement registration.

The communication company server 400 is connected to the reward advertisement application operating device 100 to check if the user of the user terminal 200 is a communication company customer and deduct communication charges. 2, the communication company server 400 may include an authentication unit 420, a billing unit 440, and a billing unit 460. Referring to FIG.

Specifically, how the operating system 10 using the reward advertisement application operating device 100 according to the present invention is implemented will be described with reference to FIG.

The advertisement server 120 establishes an advertisement contract S1 with the advertiser server 300 and registers advertiser information (S2). At this time, the advertiser server 300 can select a product to be advertised and register it in the advertisement server 120, and further registers an advertiser event (S4). The registered advertiser event can be executed when the advertisement is provided during the execution of the reward application, and the reward application can be downloaded to the user terminal 200 as a new application or can be used in a form of connecting to an existing application.

As described above, if the reward application is downloaded through a different route (for example, a separate independent app) as shown in FIG. 2, the advertiser event registration step S4 may be performed by the reward advertisement application operating device An advertiser event may be registered for a separate independent app in the mobile terminal 100 and an advertisement may be executed so that the reward application is executed on the user terminal 200 to participate in an advertiser event.

The advertisement server 120 provides the advertisement to the user terminal 200 (S5). The user of the user terminal 200 can participate in the advertiser event (S6). At this time, when the advertisement is provided, the advertisement server 120 may insert one or more specific characters at a random time into the advertisement video to check whether or not the advertisement is viewed.

For example, when three arbitrary numbers are inserted into the advertisement video and the three digits are correctly input after the advertisement is completed, the user can be regarded as a viewer. In this case, the reward server 140, which will be described later, can provide (accumulate) a point that can be converted into a communication fee deduction for a user who correctly inputs three numbers after the advertisement ends.

That is, it is possible to measure the parameters of the actual viewer through the process of confirming whether the users are watching the advertisement, and to measure the satisfaction and the expected effect with the actual viewer. Furthermore, materials that can be converted to targeted marketing (eg, selected ad slots, phone numbers, subscription locations, age ranges, etc.) can be naturally collected.

In addition, the advertisement server 120 may recommend the advertisement to another user, and may set the amount of the communication charge difference to be changed when the number of advertisement viewing for the recommended advertisement increases. For example, if the number of customers who watched advertisement A exceeds 1,000, then all users who watched advertising A can be operated with 1,000 points converted to deduction of communication fee. This can recommend the advertisement to another user through the address book-based SNS messenger stored in the user terminal 200 of the user, thereby enhancing the ripple effect of the advertisement and facilitating the membership acquisition. Therefore, the advertisement server 120 may provide the advertisement effect analysis data to the advertiser server 300. [

The reward server 140 provides an advertiser reward for the user who participated in the advertiser event (S7). At this time, the advertiser reward provided to the user may be a point, but is not limited thereto.

As described above, when the user correctly inputs at least one specific character inserted in the advertisement video after the advertisement is completed, the reward server 140 provides (accumulates) points to the user terminal 200 that can be converted into communication fee deduction .

In addition to the above-described method, various methods can be considered as the advertisement reward model performed by the reward server 140. For example, consider a number authentication model (1), a text (SMS) authentication model, a step-by-step mission achievement model, and a number authentication model (2).

Specifically, i) the numeric authentication model (1) is a method of paying the points exposed during advertisement viewing after being authenticated after the advertisement ends. Referring to FIG. 4, when the user of the user terminal 200 exposes a number (meaning an authentication number) of ' 15 ' during advertisement viewing and the corresponding advertisement is terminated, You can use a reward point (for example, 1,000 points) as an input to deduct communication charges.

In addition, (ii) SMS (SMS) authentication method is a method of receiving a random number (SMS) after authentication of advertisement viewing and paying a point by authenticating. 5, the user of the user terminal 200 receives the reward coupon number in the form of SMS (SMS) when watching the advertisement, accesses the corresponding event page, and inputs the reward point 1,000 points), and can be used to deduct communication charges.

Also, iii) Step-by-Step Mission Achievement Model is a method of paying points when you achieve all of the step-by-step missions. Referring to FIG. 6, a user of the user terminal 200 performs [Mission 1: Find a Galaxy 6 phone!] While watching an advertisement, and performs [Mission 2: Name of a woman holding a phone?] (For example, 1,000 points) can be earned and used to deduct communication charges.

In addition, (iv) the numeric authentication model (2) is a method of paying a point by authenticating the number exposed during advertisement viewing after the advertisement is finished. Referring to FIG. 7, when a user of the user terminal 200 correctly inputs the numbers (for example, sequentially 1, 8, and 3) 1,000 points), and can be used to deduct communication charges. I) Numerical authentication model (1) differs from i) Numeric authentication model (1) is numerically exposed only once, but iv) Numerical authentication model (2) .

The user can request to deduct a communication fee from the advertiser reward (S8). The settlement server 160 having received the application message requests the charge server 440 of the communication company server 400 to deduct a communication fee (S9). The billing unit 460 receiving the communication rate data from the billing unit 440 that has completed the communication rate deduction procedure directly transmits the subtracted data to the user terminal 200 (S12) 200 in real time. At this time, before proceeding to step S9, it is essential that a procedure (ES) for confirming whether the user of the user terminal 200 is a customer of the same communication company is essential and is performed through the authentication unit 420. [

In addition, the settlement server 160 informs the user terminal 200 of the occurrence of a fee (S11) in performing the communication fee deduction procedure and can settle the commission.

Referring to FIG. 3, the user terminal 200 receiving the advertisement from the reward advertisement application operating apparatus 100 (S100), after viewing the advertisement (S200), displays the reward (for example, Point) (S210). At this time, it is possible to designate a line to use the accumulated points during wire / wireless, and to request a reduction in communication cost for the designated line (S300).

The reward advertisement application operating device 100 stores the communication cost difference application information received from the user terminal 200 in the database 180 and requests the communication company server 400 to subtract the communication cost in operation S400. In this case, it is checked whether the user of the user terminal 200 is a customer using the same communication company (S410) before proceeding to the deduction or not (S420) . Based on this, the communication company server 400 issues a wire / wireless bill and transmits it to the user terminal 200.

The base for securing the communication fee deduction using the reward application is most easily and quickly achieved through the operating system 10 using the reward advertisement application operating device 100 according to the present invention. That is, there is a great advantage that the billing / receipt method is not discounted but is directly deducted from the bill amount.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is clearly understood that the same is by way of illustration and example only and is not to be taken by way of limitation in the embodiment in which said invention is directed. It will be understood by those skilled in the art that various changes in form and detail may be made therein without departing from the scope of the appended claims.

10: Operation system using reward advertisement application operating device
100: Reward advertisement application operating device
200: User terminal
300: Advertiser server
400:

Claims (19)

And provides the mobile advertisement to the user to switch the points generated by the mobile advertisement viewing to the communication fee deduction. An advertisement server for registering advertisement information and an advertiser event to provide advertisements;
A reward server for providing an advertiser reward for a user participating in the advertiser event; And
And a settlement server for calculating the communication fee deduction information for the user corresponding to the advertiser reward and transmitting the calculated communication fee deduction information to the communication company. 3. The method of claim 2,
The advertisement server includes:
Wherein at least one specific character is inserted into the advertisement video at a random time when the advertisement is provided to confirm whether the user views the advertisement. The method of claim 3,
The reward server,
When the user correctly inputs one or more specific characters inserted in the advertisement video after completing the advertisement, accumulates points that can be converted into communication fee deduction. 3. The method of claim 2,
Wherein the settlement server requests a user for a fee for deduction of the communication charge. 3. The method of claim 2,
Wherein the advertisement server recommends the advertisement to another user and sets the communication fee deduction amount to be different when the number of advertisement viewing for the recommended advertisement increases. In an operating method performed in a reward advertisement application operating device,
(a) registering advertisement information and an advertiser event to provide an advertisement;
(b) providing an advertiser reward for a user participating in the advertiser event; And
(c) calculating communication fee deduction information for the user corresponding to the advertiser reward and transmitting the information to the communication company;
The method of claim 1, 8. The method of claim 7,
The step (a)
Wherein at least one specific character is inserted into the advertisement video at a random time when the advertisement is provided to confirm whether the user views the advertisement. 9. The method of claim 8,
The step (b)
When the user correctly inputs at least one specific character inserted in the advertisement video after completing the advertisement, accumulates points that can be converted into communication fee deduction. 8. The method of claim 7,
Wherein the step (c) requests the user to pay the commission based on the communication fee deduction adjustment. 8. The method of claim 7,
Wherein the step (a) recommends the advertisement to another user, and sets the amount of the communication fee deduction to be changed when the number of advertisement viewing for the recommended advertisement increases. A reward advertisement application operating device for providing an advertisement on a reward application based on an advertiser event registered in advance and executing the contents of the event in accordance with the advertiser event contents; And
And a user terminal for exposing a plurality of advertisements to a screen and requesting a deduction for a communication fee by participating in the advertiser event. 13. The method of claim 12,
And an advertiser server connected to the reward advertisement application operating device to select and register an advertisement to be advertised. The method according to claim 12 or 13,
Further comprising a communication server connected to the reward advertisement application operating device to confirm whether the user of the user terminal is a communication company customer and deduct a communication fee. 15. The method of claim 14,
The communication company server,
An authentication unit for verifying that the user is a same communication company customer;
A billing unit for receiving the communication fee deduction request and performing a deduction process; And
And a billing unit for transmitting data on the deducted communication charge to the user terminal. 15. The method of claim 14,
And the communication company server directly realizes the communication fee deduction to the user terminal in real time. 13. The method of claim 12,
Wherein the user terminal designates a wired or wireless discount line using a point accumulated according to advertisement viewing and requests a deduction for a communication fee. 13. The method of claim 12,
The reward advertisement application operating device,
An advertisement server for registering advertisement information and an advertiser event to execute an advertisement;
A reward server for providing an advertiser reward for a user participating in the advertiser event; And
And a settlement server configured to settle the communication fee deduction information for the user corresponding to the advertiser reward and transmit the calculated communication fee deduction information to the communication company. The method of claim 18, wherein
Wherein the advertisement server analyzes the advertisement effect and provides the advertisement server to the advertiser server.
KR1020150139223A 2015-10-02 2015-10-02 Management apparatus and method of reward advertisement application, and, management system using the same KR20170039963A (en)

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Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2021015665A1 (en) * 2019-07-24 2021-01-28 Nooggi Pte Ltd A method and system for providing advertisements
KR102322808B1 (en) * 2020-06-12 2021-11-04 이종호 advertising marketing service system and method using reward
KR102409497B1 (en) 2021-08-11 2022-06-15 주식회사 올벤트 Method, device and system for providing event content and registering user participatory event

Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR100900324B1 (en) 2008-04-24 2009-06-02 제영수 Service system for discounting movbile phone charge according to the customer loyalty and method thereof
KR20140050171A (en) 2012-10-18 2014-04-29 (주)엠베이스솔루션 A minus charging support system

Patent Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR100900324B1 (en) 2008-04-24 2009-06-02 제영수 Service system for discounting movbile phone charge according to the customer loyalty and method thereof
KR20140050171A (en) 2012-10-18 2014-04-29 (주)엠베이스솔루션 A minus charging support system

Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2021015665A1 (en) * 2019-07-24 2021-01-28 Nooggi Pte Ltd A method and system for providing advertisements
KR102322808B1 (en) * 2020-06-12 2021-11-04 이종호 advertising marketing service system and method using reward
KR102409497B1 (en) 2021-08-11 2022-06-15 주식회사 올벤트 Method, device and system for providing event content and registering user participatory event

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