KR102322808B1 - advertising marketing service system and method using reward - Google Patents

Abstract

The present invention relates to a system and method for an advertisement service based on rewards in which a user participates in an event and checks a specific advertising product and rewards accordingly. According to the present invention, the system and method has an effect of increasing promotional effect of a specific product or service by inducing a user to participate in an event for promoting a specific product or service and rewarding the user when confirming a specific advertisement product or service. The advertisement service based on rewards comprises: a user terminal; an advertiser terminal; an advertising marketing service server; and a portal search server.

Description

Reward-based advertising marketing service system and method {advertising marketing service system and method using reward}

The present invention relates to a system and method for a reward-based advertising marketing service, and more particularly, to a system and method for a reward-based advertising marketing service that compensates accordingly when a user participates in an event and confirms a specific advertising product.

In general, offline and online advertisements are conducted in order to promote a specific product. In particular, advertisers are conducting advertisements in various ways online rather than offline in order to achieve advertisement effects for specific products or services.

Internet banner advertisement, which is one of the conventional online advertising methods, exposes banner advertisements to an advertisement inventory, which is a specific area of a web page, when an Internet user accesses a website for an unspecified number of people, and induces a user's click with a flashy image to promote it. The service is provided by moving to the site and delivering the message.

However, in recent years, Internet advertisements are increasing innumerably, and as a result, users' interest in Internet advertisements is gradually decreasing. Therefore, the attention rate and click-through rate of general banner advertisements are greatly reduced.

Therefore, in recent years, in order to attract users' attention, the movement of banner advertisements is eliminated instead of flashy flash advertisements or banner images are replaced with simple and clear messages, but the advertisement exposure method and operation method are the same, so it is insufficient to attract users' attention. is the reality

KR10-1376661B1

The present invention was devised to solve such a problem, and reward-based advertisements that allow users to increase the promotional effect of specific products or services by rewarding them when they check specific advertisement products by participating in events An object of the present invention is to provide a marketing service system and method.

According to one aspect of the reward-based advertisement marketing service system according to the present invention for achieving the above object, a user terminal for receiving an advertisement marketing service for a specific product or service, and advertising marketing for the specific product or service An advertiser terminal requesting a service, an advertisement marketing service server that provides advertisement marketing for a specific product or service requested from the advertiser terminal through at least one event and provides a reward service to a user who participates in the event through the user terminal and a portal search server for providing advertisement content related to a specific product or service included in the corresponding event to a user terminal requesting participation in an event provided by the advertisement marketing service server in conjunction with the advertisement marketing service server.

In addition, the advertisement marketing service server includes a membership registration unit for registering a user to receive advertisement marketing service for the specific product or service as a member, and at least for advertisement marketing for the specific product or service requested from the advertiser terminal. An event providing unit that provides one or more events, and a specific product or service advertisement content requested to participate in the event to a user terminal requesting participation in a specific product or service advertisement event provided by the event providing unit in conjunction with the portal search server A product page providing unit that provides the included product page and event key information for participating in the event, a member information storage unit that stores member registration information of a user registered as a member in the member registration unit, and the product page system When the event key information provided in the study is input by the user participating in the event, the event key confirmation unit that determines whether the input event key information matches the event key information registered in advance and the event key confirmation unit determines whether the user When the event key information input by the user matches, it may include a point compensation unit that pays points according to the user's membership level.

In addition, the product page provided by the product page providing unit includes link information directly connected to a product page including specific product or service advertisement content, and the link information includes a specific product requested to participate in an event from the user terminal or It may be composed of a combination of URL address information of a product page including service advertisement content and a specific keyword for a unique product name of the corresponding product.

In addition, the event key information provided by the product page providing unit is information for determining whether the user participates in the corresponding event, and may be composed of specific words or numbers or a combination of specific words and numbers.

According to one aspect of the reward-based advertising marketing service method according to the present invention for achieving the above object, the step of registering a user as a member to receive the advertising marketing service for a specific product or service according to the request of the user terminal and providing at least one event for advertising marketing for a specific product or service requested from an advertiser terminal to a user terminal registered as a member; providing event key information for participating in the event key information and product page containing the requested specific product or service advertisement content; and event key information input when the provided event key information is input by a user participating in the event may include the step of paying points according to the user's membership level when it matches the previously registered event key information.

According to the present invention, there is an effect of increasing the promotional effect of a specific product or service by inducing a user to participate in an event for promoting a specific product or service and rewarding it when checking a specific advertisement product or service. have.

1 is a diagram showing the overall configuration of a reward-based advertising marketing service system according to an embodiment of the present invention.
FIG. 2 is a diagram illustrating a detailed configuration of an advertisement marketing service server in FIG. 1 .
3 and 4 are diagrams illustrating a reward-based advertising marketing service method according to an embodiment of the present invention.
5 is a diagram illustrating an example of an event example screen in progress.
6 is a diagram illustrating an example of an event participation request screen.
7 is a diagram illustrating an example of an advertisement product screen displayed when participating in an event.
8 is a diagram illustrating an example of an event key information input screen through which a user receives confirmation of event participation.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. Prior to this, the terms or words used in the present specification and claims should not be construed as being limited to conventional or dictionary meanings, and the inventor should properly understand the concept of the term in order to best describe his invention. Based on the principle that it can be defined, it should be interpreted as meaning and concept consistent with the technical idea of the present invention. Therefore, the configuration shown in the embodiments and drawings described in the present specification is only the most preferred embodiment of the present invention and does not represent all the technical spirit of the present invention, so at the time of the present application, various It should be understood that there may be equivalents and variations.

1 is a diagram showing the overall configuration of a reward-based advertising marketing service system according to an embodiment of the present invention.

As shown, the reward-based advertisement marketing service system of the present invention may include a user terminal 100 , an advertiser terminal 200 , an advertisement marketing service server 300 , and a portal search server 400 . .

The user terminal 100 is a terminal for participating in a specific product or service advertisement event provided from the advertisement marketing service server 300 , and when participating in a specific event, may receive a reward accordingly. Here, the compensation may be made in various forms, such as point payment, for example.

The advertiser terminal 200 is a terminal for the advertiser to advertise through the advertisement marketing service server 300 for a specific product or service, and performs advertising marketing through a specific product or service advertisement event provided from the advertisement marketing service server 300 . can do.

The advertisement marketing service server 300 may perform advertisement marketing for a specific product or service requested from the advertiser terminal 200 through a specific event, and the user terminal 100 that participates in the specific event and confirms the advertisement product or service of users can be compensated accordingly. Here, the compensation may be provided through various methods such as payment of points.

The portal search server 400 interworks with the advertisement marketing service server 300 and according to a request from the advertiser terminal 200 , advertisement content related to a specific product or service included in an advertisement event provided by the advertisement marketing service server 300 . can provide Here, the advertisement content related to a specific product or service may be provided with event key information through which a user can be compensated when participating in an event, and the event key information may be, for example, a specific word or number or a combination of a specific word and number. It may be configured information.

FIG. 2 is a diagram illustrating a detailed configuration of an advertisement marketing service server in FIG. 1 .

As shown, the advertisement marketing service server 300 of the present invention includes a member registration unit 301 , an event providing unit 302 , a product page providing unit 303 , a communication unit 304 , and a control unit 305 . ), a member information storage unit 306 , an event key verification unit 307 , and a point compensation unit 308 .

The member registration unit 301 receives and registers information about an advertiser who accesses a server and requests an advertisement for a specific product or service and a user who wants to receive a reward by participating in an advertisement event provided from the server. can

The event providing unit 302 may generate an event for advertisement of a specific product or service requested from the advertiser terminal 200 , and may induce event participation by providing the generated event information to the user terminal 100 .

When a product page providing unit 303 requests to participate in a specific product or service advertisement event provided by the event providing unit 302 from the user terminal 100, the product page providing unit 303 interworks with the portal search server 400 to participate in a specific event requested. A product page containing product or service advertisement content may be provided. Here, the product page may include event key information for the user to participate in the event and may be displayed so that the user can check it.

The communication unit 304 may communicate with each component of the advertisement marketing service system to transmit/receive information necessary for the advertisement marketing service or transmit a control signal.

The control unit 305 may perform a series of overall control related to the advertisement marketing service by transmitting and receiving control signals to and from each component of the advertisement marketing service system.

The member information storage unit 306 may store member information about the user or advertiser who has been registered as a member in the member registration unit 301 . Here, the member information may include basic information and additional information for each member classified by grade, such as general members, sincere members, and dormant members.

When the event key information provided by the product page providing unit 303 is input by a user participating in the event, the event key check unit 307 checks the input event key information and checks whether the event key information matches the pre-stored event key information. can be checked Here, the event key indicates that the user has confirmed a specific advertisement product or service by participating in the corresponding event, and may be composed of numbers or letters or a combination of numbers and letters.

If the event key information entered by the user participating in the specific advertisement product or service advertisement event in the event key check unit 307 matches the event key information entered in the event page window, the point compensation unit 308 pays a predetermined point according to the user's membership level. can do. In this way, the predetermined points paid to the corresponding user may be accumulated, and the user may request an exchange for cash as needed or may be compensated for the accumulated points when purchasing a specific product or using a service.

3 and 4 are diagrams showing a reward-based advertising marketing service method according to an embodiment of the present invention, FIG. 5 is a diagram showing an example of an event example screen in progress, and FIG. 6 is an example of an event participation request screen 7 is a diagram illustrating an example of an advertisement product screen displayed when participating in an event, and FIG. 8 is a diagram illustrating an example of an event key information input screen through which a user receives confirmation of event participation.

As shown, first, the user may log in ( S10 ) by accessing the portal site through the network-enabled user terminal 100 . In this case, the accessed portal site may be a site capable of searching for a specific keyword, such as Naver, for example.

Subsequently, a user who has logged in by accessing the portal site through the user terminal 100 may access (S11) a homepage providing a specific product or service advertisement event service. At this time, the user may sign up for membership in order to use a specific product or service advertisement event service, and the member may be classified according to the benefits of the service. can When registering as a member by level, basic information including personal information of the user and additional information additionally written by the user may be input and stored.

Subsequently, a user who has completed membership registration by accessing the homepage providing a specific product or service advertisement event service may access an event page providing at least one specific product or service advertisement event (S12). In this case, the event page access screen may be divided into tabs for an ongoing event, a closed event, and an event in which the user participated in the event window screen as illustrated in FIG. 5 , and the user can check the ongoing event.

Subsequently, the advertisement marketing service server may determine whether participation in any one of a plurality of events is requested from the user accessing the specific product or service advertisement event page (S13). In this case, as an example of the event participation request, as in FIG. 5 , the user may participate in the event by selecting any one of the question marks on the event participation screen illustrated in FIG. 6 , which is displayed by selecting any one of the ongoing events.

Next, when the advertisement marketing service server requests to participate in any one of a plurality of events from the user accessing the specific product or service advertisement event page, the advertisement product search keyword that can search the advertisement product or service of the event is selected. It can be provided (S14).

Accordingly, the user may access the portal site and search for the corresponding product by using the advertisement product search keyword provided from the advertisement marketing service server (S15). In this case, the link information of the corresponding product searched for on a specific portal site may be preferably displayed at the top of the first page of the search results.

Next, the user may select link information of the corresponding product displayed as a result of the search, access the product page containing the contents of the product, and check the contents of the product and the event key information displayed on the product page (S16). In this case, the product page containing the contents of the product may be provided as shown in FIG. 7 as an example, and information such as a product name, manufacturer, price, and use may be included in the product. In addition, the event key information is information for confirming the user's participation in the event, and may be composed of numbers or letters or a combination of numbers and letters, and a specific usage method will be described below.

Subsequently, the advertisement marketing service server may determine whether the event key information confirmed in the advertisement event product page confirmed by the user through the portal site search is input (S17). For example, as shown in FIG. 8 , on the event screen, the user may input event key information confirmed as a result of the search through the input window.

Subsequently, when it is confirmed that the event key information has been input in step S17, the advertising marketing service server checks the input event key information and, if it matches the previously stored information, may pay a predetermined point according to the membership level (S18). . At this time, it goes without saying that the points paid are accumulated for each user, and the user can check it through member information.

Accordingly, the user who has obtained predetermined points by participating in the event can exchange the predetermined points for cash as necessary, or receive a reward (S19) as much as the accumulated points when purchasing a specific product or using a service.

In the above process, the transmission and confirmation of the event key has been described only once, but if necessary, it can be done twice or more and, of course, it can be a reward such as a point payment only when participating in all events.

In addition, in the present invention, when the user selects any one question mark on the event participation screen illustrated in FIG. 6 in the process of receiving a reward through payment of points by the user participating in a specific advertisement product or service, information about the event product or service You can directly access the page that contains the content. In this case, the user can directly access the product page and participate in the event without a separate search process. That is, such a method may be provided by pre-combining URL address information of a search page including content related to a corresponding product or service and a specific keyword for a unique product name of the corresponding product.

As described above, although the present invention has been described with reference to limited embodiments and drawings, the present invention is not limited thereto, and the technical idea of the present invention and the following by those of ordinary skill in the art to which the present invention pertains. Of course, various modifications and variations are possible within the scope of equivalents of the claims to be described.

100: user terminal
200: advertiser terminal
300: advertising marketing service server
301: Member registration department
302: event provider
303: Product page provision unit
304: communication department
305: control unit
306: member information storage unit
307: event key confirmation unit
308: point compensation unit
400: portal search server

Claims (7)

As a reward-based advertising marketing service system,
a user terminal for receiving an advertisement marketing service for a specific product or service;
an advertiser terminal requesting an advertisement marketing service for the specific product or service;
an advertisement marketing service server that provides advertisement marketing for a specific product or service requested from the advertiser terminal through at least one event and provides a reward service to a user who participates in the event through the user terminal; and
A portal search server for providing advertisement content related to a specific product or service included in the event to a user terminal requesting participation in an event provided by the advertisement marketing service server in conjunction with the advertisement marketing service server,
The advertising marketing service server,
an event providing unit for providing at least one event for advertising marketing for a specific product or service requested from the advertiser terminal;
A user terminal requesting participation in an advertisement event for a specific product or service provided by the event providing unit in conjunction with the portal search server, a product page containing advertisement content for a specific product or service requested to participate in the event, and to participate in the event Product page providing unit providing event key information;
an event key check unit that determines whether the input event key information matches previously registered event key information when the event key information provided by the product page providing unit is input by a user participating in the corresponding event; and
and a point compensation unit for paying points according to the user's membership level when the event key information input by the user is the same as a result of the determination by the event key confirmation unit;
The advertisement marketing service server determines whether participation in any one of a plurality of events is requested from the user terminal accessing the specific product or service advertisement event page, and the event participation is any one of the events in progress by the user terminal When a request is made by selecting any one of a plurality of question marks on the event participation screen displayed by selecting an event of providing keywords for searchable advertisement products to the user terminal,
The advertisement marketing service server provides the advertisement product search keyword to search for the product, and link information of the product searched for on a specific portal site is displayed at the top of the first page of the search result,
The event key information provided by the product page providing unit is information for determining whether the user participates in the corresponding event, and is composed of specific words or numbers or a combination of specific words and numbers, and the product page provided by the product page providing unit is Contains link information of the product that directly connects to the product page of an advertisement event that contains advertisement content for a specific product or service;
When the link information of the corresponding product displayed as a result of the search is selected, the product page providing unit accesses a product page containing the contents of the product and displays the contents of the product and the event key information displayed on the product page, The product page containing the contents of the product includes information including the product name, manufacturer, price, and use of the product,
The advertising marketing service server,
By combining URL address information of a search page containing content related to event products or services and a specific keyword for a unique product name of the event product, the event participation screen composed of the plurality of question marks is configured,
When any one of the question marks is selected on the event participation screen, control to directly access a page including content related to the event product or service,
When the first and second event key information displayed on the advertisement event product page is input through the input window on the event screen, the first and second event key information is transmitted to the advertisement marketing service server,
The advertisement marketing service server checks the first and second event key information, and when it is determined that the user terminal has participated in all events by matching the pre-stored information, a predetermined point is paid according to the membership level A reward-based advertising marketing service system with The method according to claim 1,
The advertising marketing service server,
a member registration unit for registering a user as a member to receive advertisement marketing services for the specific product or service; and
Reward-based advertising marketing service system, characterized in that it further comprises a member information storage for storing the member registration information of the user registered as a member in the member registration unit. 3. The method according to claim 2,
The link information is reward-based advertising marketing, characterized in that it is composed of a specific keyword combination of URL address information of a product page containing advertisement content for a specific product or service requested to participate in an event from the user terminal, and a specific keyword for the unique product name of the product service system. delete As a reward-based advertising marketing service method in the advertising marketing service server,
registering a user as a member to receive advertisement marketing services for a specific product or service according to a request from the user terminal;
providing at least one event for advertising marketing for a specific product or service requested from an advertiser terminal to a user terminal registered as a member;
providing a product page including advertisement content for a specific product or service requested to participate in the event and event key information for participating in the event to the user terminal requesting participation in the specific product or service advertisement event; and
When the provided event key information is input by a user participating in the event, if the input event key information matches the previously registered event key information, the step of paying points according to the user's membership level;
In the step of providing the one or more events to a user terminal registered as a member, the advertisement marketing service server determines whether participation in any one of a plurality of events is requested from the user terminal accessing the specific product or service advertisement event page. Determination, the participation in the event is requested by selecting any one of a plurality of question marks on the event participation screen displayed by selecting any one of the events in progress by the user terminal, and any one of the plurality of events When event participation is requested, an advertisement product search keyword for searching for advertisement products or services of the corresponding event is provided to the user terminal;
The advertising and marketing services server provides the advertisement product search keyword to search for the item, and the link information of the goods found in a particular portal site is displayed on the top of the first page of search results,
In the step of providing the event key information, the event key information provided by the product page providing unit is information for determining whether the user participates in the corresponding event, and is composed of a specific word or number or a combination of a specific word and number, and the product The product page provided by the page providing unit includes link information of the product that is directly linked to the advertisement event product page that contains advertisement content for a specific product or service,
When the link information of the corresponding product displayed as a result of the search is selected, the product page providing unit accesses a product page containing the contents of the product and displays the contents of the product and the event key information displayed on the product page, The product page containing the contents of the product includes information including the product name, manufacturer, price, and use of the product,
In the step of providing the one or more events to a user terminal registered as a member, by combining URL address information of a search page containing content related to event products or services and a specific keyword for a unique product name of the event product, the plurality of composing the event participation screen composed of question marks of
When any one of the question marks is selected on the event participation screen, control to directly access a page including content related to the event product or service,
In the step of paying the points, the advertisement marketing service server, when the first and second event key information displayed on the advertisement event product page are input through the input window on the event screen, the first and second event key information is transmitted to the advertising marketing service server,
The advertisement marketing service server checks the first and second event key information, and when it is determined that the user terminal has participated in all events by matching the pre-stored information, a predetermined point is paid according to the membership level A reward-based advertising marketing service method. 6. The method of claim 5,
In the step of providing event key information for participating in the product page and the corresponding event,
The link information is reward-based advertising marketing, characterized in that it is composed of a specific keyword combination of URL address information of a product page containing advertisement content for a specific product or service requested to participate in an event from the user terminal, and a specific keyword for the unique product name of the product service method. delete

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