KR20200004241A - Install-type advertisement apparatus, system and method for providing compensation for application-installation, and recording medium for performing the method - Google Patents

Abstract

The present invention relates to an installation-type advertisement apparatus, system, and method for providing compensation according to installation of an application or ″app″ (which is an abbreviation for an application) and execution of a service, and a recording medium for performing the same. More specifically, the present invention relates to an installation-type advertisement apparatus, system, and method for providing compensation according to installation of an application, and a recording medium for performing the same, configured to provide, in at least one pattern, a slot into which at least two of at least one of an app advertisement and a service advertisement for an installation-type app are inserted, provide a user with compensation according to the number of completed patterns, when patterns according to the execution of all app advertisements and services configured in the pattern are completed, and repeatedly provide compensation according to whether an app is maintained, which indicates whether an installed app is continuously maintained on a user terminal unit of the user, whether the execution of a service is maintained, which indicates whether the execution of the service is maintained, and whether a preset condition is satisfied.

Description

Install-type advertisement apparatus, system and method for providing compensation for application-installation, and recording medium for performing the method}

The present invention relates to an installation type advertising device, system, method, and a recording medium for performing the same, which provides an application (referred to as "Application" or "APP") and compensation for the execution of a service. In more detail, at least one or more slots into which at least one or more advertisements of an app advertisement and a service advertisement for an installable app are inserted are provided in at least one or more patterns, and a pattern according to execution of all app advertisements and services configured in the pattern is Completion is provided to the user when the completion pattern is completed, the service execution maintenance indicating whether or not to maintain the app and whether the execution of the service is maintained whether the installed app is continuously maintained in the user terminal of the user And application settings that repeatedly provide compensation based on whether or not a predetermined condition is satisfied. The present invention relates to an installed advertising device, a system, a method for providing a reward according to a mobile device and a recording medium for performing the same.

With the development of communication technology, a ubiquitous environment for accessing the internet network at any time and anywhere has been established. As a variety of mobile terminals such as smartphones and tablet PCs have been developed and commercialized, the number of users using mobile terminals is increasing.

Accordingly, many people use mobile terminals and computer terminals to perform information search, shopping, and work through the Internet, and for this reason, the Internet is attracting attention as an advertisement medium. Therefore, various advertising methods using the Internet have been developed and applied. In particular, wireless Internet advertisements targeting mobile terminal users are also rapidly increasing.

Conventional Internet advertising methods mainly include cost per mile impression (CPM), cost per click (CPC), cost per action (CPA), cost per action or cost per acquisition (CPA). Cost per install (CPI), etc., arising from application marketing installed in terminals is being applied.

In particular, the CPI provides a reward for installing the application to the user who installed the application when the application is installed, and the CPA provides a reward to the user when registering as a member after installing the application.

If you run the app to keep the user's application installed and running, rewards must be performed only by performing missions such as CPA-run type that rewards the user, CPA membership type that rewards the user, and a certain level. Various methods such as CPA mission type have been developed and applied.

However, existing CPI ads have a problem of deleting the corresponding application when the user is provided with all set rewards, and there is a problem of deleting the CPI's executable type, the member type or the member type or the member type, and the mission type. There are side effects that do not meet the needs of advertisers for the purpose of continuous, repeated use and maintenance of the application by deleting it.

Publication No. 10-2014-0100653 (published Aug. 18, 2014)

Accordingly, an object of the present invention is to provide at least one or more patterns including a slot into which at least one or more of an app advertisement and a service advertisement for an installed app are inserted, and to execute all app advertisements and services configured in the pattern. When the pattern is completed, the reward is provided to the user according to the number of the completed pattern, and whether the app is maintained and whether the execution of the service is maintained. The present invention provides an installation-type advertisement device, a system, a method, and a recording medium for performing the same.

In order to achieve the above object, there is provided a type of advertisement device for providing a compensation according to the application installation according to the present invention; A server communication unit performing data communication with the user terminal unit; And providing one or more reference patterns to the user terminal unit, configuring the app advertisement activation pattern for the app advertisement executed when the user terminal executes the app for the app advertisement configured in the reference pattern, and the app advertisement activation pattern. And a server controller which determines whether the pattern is completed according to whether the pattern matches the reference pattern and completes the pattern, thereby providing compensation according to the pattern completion.

The server controller may include: a server app advertisement providing unit configured to provide one or more reference patterns including the two or more app advertisements to the user terminal unit through an app advertisement mission user graphic interface unit when the user terminal unit is connected; A server app advertisement execution monitoring unit for monitoring whether any app advertisement of the arbitrary reference pattern is executed through the app advertisement mission user graphic interface means; An app advertisement pattern configuration unit configured to configure an app advertisement activation pattern on a corresponding reference pattern by activating a slot of the executed app advertisement when the app advertisement is executed; A pattern completion determination unit for determining whether to complete the pattern according to whether the app advertisement activation pattern matches the reference pattern every time the app advertisement activation pattern is configured according to the activation of the app advertisement, and at a predetermined time period; When the reference pattern is completed, a reward preset in accordance with the number of completed reference patterns is allocated to the user, and the reward information for completing the pattern is provided to the user terminal through the app advertisement mission user graphic interface means. Compensation allocation unit; And a reward accumulating unit which accumulates in the user's account in the minimum unit of the pattern completion number whenever the reward request is generated from the user terminal unit with respect to the provided reward information.

The server controller may further include an execution app advertisement maintenance determination unit configured to determine whether the execution of the app advertisement is maintained at a first predetermined time period, and the pattern completion determination unit determines whether the pattern is completed with respect to the maintained app advertisements. In response to the determination, the reward allocator provides reward information according to the completion of the pattern of the app advertisements for which the execution is maintained, to the user terminal, and the reward accumulating unit provides the user with respect to the reward information for the app advertisements being maintained. Each time a compensation request is generated from the terminal unit, the credit is accumulated in the user's account in a minimum unit of the number of completed patterns.

The server controller may further include an app advertisement pattern generation unit configured to change a configuration position of an app advertisement configured in at least two reference patterns at a second predetermined time period, wherein the pattern completion determination unit comprises an app advertisement changed by the app advertisement pattern generation unit. The method may determine whether the pattern is completed according to whether the app advertisement activation pattern constituted by the app advertisement activated at the first time period matches the reference pattern in response to the position of.

The app advertisement, the installation type app that links the download site to download the unique app; Subscription-induced app that induces subscription by interworking with subscription-type service providing server after app installation; An executable app for inducing execution of the app in association with a service providing server providing a service corresponding to the app after installing an app; And an action-induced app that induces a user's action corresponding to an app by interworking with a service providing server that provides a web or app service corresponding to the app after the app is installed. In the case of a type app or a behavior-inducing app, app installation and execution maintenance information is periodically received from a user terminal to repeatedly receive the app installation and execution maintenance information for each advertisement period of an app advertisement for the installed app. Rewards the user, and in the case of a subscription-induced app, receives the app installation and execution maintenance information once from the subscription service providing server at the time of signing up, and repeats the user at a predetermined time period during the advertisement period of the app advertisement for the subscription-induced app. It provides a reward to the user of the terminal unit.

The reference pattern is characterized in that it is provided in a multi-lattice form.

Installed type advertising method for providing a reward according to the application installation according to the present invention for achieving the above object; An app advertisement providing process of providing at least one reference pattern including at least two app advertisements when the installed advertisement device is connected to the user terminal; A server app advertisement execution monitoring step of monitoring, by the installable advertisement device, whether the arbitrary app advertisement is executed; An app advertisement pattern configuration process in which the installed advertisement device detects an app advertisement execution for an app advertisement executed by the user terminal unit, activates the app advertisement, and configures an app advertisement activation pattern on the reference pattern; A pattern completion determination step of determining whether the pattern is completed according to whether the configured app advertisement activation pattern matches the corresponding reference pattern; And a reward providing process of paying a user, based on a completion of a reference pattern, to the user of the user terminal unit when the installed advertising device determines the completion of the pattern.

The server app advertisement execution monitoring process may include determining an app advertisement type determining whether an app advertisement requested to be installed or executed is an installed app advertisement or a subscription induced app advertisement when an app advertisement installation or execution of the user terminal is generated; An installed app advertisement monitoring step of connecting the user terminal to a download site providing the app and monitoring whether installation and execution maintenance information is received from the user terminal if the app advertisement is an installable app advertisement; And monitoring the subscription-induced app advertisement that connects the user terminal to a subscription site provided by a subscription-type service providing server providing a subscription of a corresponding service and provides service subscription information to the user terminal if the app advertisement is a subscription-induced app advertisement. The step of determining the completion of the pattern, the installation type advertising device receives the execution maintenance information for the installed app advertising from the user terminal unit to detect the installation of the installed app advertising, or the user from the subscription service providing server Receiving execution maintenance information according to the service subscribed by the subscription information received from the terminal unit is characterized in that for detecting the execution of the subscription-type app advertising.

The reward providing process may include: a pattern completion compensation payment step of paying, by the installation type advertising apparatus, a reward according to completion of a reference pattern to a user of the user terminal unit when determining a pattern completion; And if the execution of the performed app advertisement is maintained at a first predetermined time period, repeatedly determining whether the pattern is completed by comparing the app advertisement activation pattern formed by the app advertisement with the execution and the reference pattern to complete the pattern. It characterized in that it comprises an app ad execution maintenance compensation step of repeatedly providing the compensation according.

The pattern completion compensation payment step and the app advertisement execution maintenance compensation step may include providing compensation information according to completion of a reference pattern to the user terminal unit when the installed type advertising device determines the completion of the pattern, respectively; A compensation request step of displaying, by the user terminal unit, compensation information received from the installed advertisement device, and requesting payment of a compensation for a touch to the installed advertisement device when the displayed reward information is touched; And a reward accumulation step of accumulating the minimum amount of reward units of the reward information when the reward type request is generated by the installed advertisement device.

The method may further include an app advertisement pattern generation process of changing a configuration position of an app advertisement configured in at least two reference patterns at a second predetermined time period, wherein the pattern completion determining process is performed by an app advertisement pattern generation unit. The method determines whether the pattern is completed according to whether the app advertisement activation pattern configured by the app advertisement activated in the first time period corresponds to the reference pattern in response to the position of the advertisement.

The reference pattern is characterized in that it is provided in a multi-lattice form.

Recording medium for performing the installation-type advertising method for providing a reward according to the application installation according to the present invention for achieving the above object; A terminal app advertisement providing step of providing a terminal app advertisement by displaying an advertisement app mission user graphic interface means when the terminal app advertisement providing unit is connected to the app installation maintenance server; The terminal app advertisement performance monitoring unit monitors whether any one of app installation and execution corresponding to any app advertisement is performed through the advertisement app mission user graphic interface means, and monitors the terminal app advertisement performance for installing or executing the app accordingly. process; An app advertisement maintenance report unit for transmitting the app installation and execution maintenance information about the app performed when the reward confirmation event is generated, by the app advertisement maintenance report unit; And a reward request process for requesting a reward for the performed app advertisement and transmitting the reward request information to the installed advertisement device when the displayed reward information is touched.

The terminal app advertisement performance monitoring process may include determining an advertisement app type to determine whether the selected advertisement app is an installed advertisement app or a subscription inducing advertisement app when the user terminal unit selects an advertisement app having a reference pattern; If the advertisement app is an installable advertisement app, the installable advertisement app monitors whether the installable advertisement app is installed by accessing a download site providing the app, and transmits installation and execution maintenance information to the app installation maintenance server upon installation. Monitoring step; And a subscription inducing advertisement app monitoring step of providing a service subscription information by accessing a subscription site provided by a subscription type service providing server providing a subscription of a corresponding service if the advertisement app is a subscription inducing advertisement app. .

The reference pattern is characterized in that it is provided in a multi-lattice form.

The installed advertisement system for providing a reward according to the application installation according to the present invention for achieving the above object: when the participant service is provided to the connected user terminal unit, the user terminal participates in the participant service to complete the corresponding participant service A service providing server for storing and managing whether service participation is completed for each user terminal unit and transmitting service participation notification information indicating that service participation is completed; And at least one reference pattern including at least one of at least one of a service advertisement and an app advertisement for the participatory service, and the user terminal unit by clicking on any one of an app advertisement and a service advertisement configured in the reference pattern. The slot of the pattern is connected to the service providing server according to whether the app is installed and maintained, and the service advertisement server receives the service participation notification information of the service providing server according to the click of the service advertisement of the user terminal unit. And a setup type advertisement device that provides a reward for completing the pattern when it is determined that the pattern is completed by determining whether the pattern is completed according to whether or not the advertisement activation pattern matches the reference pattern. It is characterized by.

The service providing server may provide service maintenance notification information to the installed advertisement device when a request to confirm whether to maintain service participation from the installed advertisement device is generated, and the installed advertisement device may execute the service advertisement at a predetermined time period. If it is determined that the service is performed to the service providing server to check whether the service participation is maintained, and receives the service maintenance notification information in response thereto, and determines that the service is maintained, the slot in which the service advertisement is inserted is continuously activated, and the service is If not maintained, characterized in that the slot is deactivated.

The installed advertisement device may activate the corresponding slot only for a predetermined time when receiving the service participation notification information for the service advertisement.

The present invention not only provides a reward for installing an app and executing a service, but also installs a corresponding app or executes a service of an app ad of a pattern including two or more app advertisements and service advertisements. By providing additional rewards, it is possible to induce the app not to be deleted or discontinued, and to provide more rewards to the user to recognize or maintain the execution of the service.

In addition, the present invention determines whether the app installed on a fixed time basis is maintained without being deleted and whether the service executed by the user is maintained, and whether or not the completion of the pattern according to the installation maintenance and service execution maintenance of the app again By repeatedly providing the reward for the completed pattern by the unit of time, it has the effect of inducing the user's active app installation.

In addition, the present invention changes the app advertisement and the service advertisement constituting the pattern with time to determine whether the pattern is completed, so that the advertisement provider can provide more ads, and install more apps and execute the service Has an inducible effect.

In addition, the present invention provides a reward by repeating the predetermined time unit so that the user can continue to maintain without deleting the app, and the motivation to keep the service running, thereby preventing the deletion of the app, As it can be perceived and maintained, it has the effect of improving the advertising efficiency.

1 is a view showing the configuration of an installed advertising system that provides a reward for installing an application according to the present invention.
2 is a diagram illustrating an app advertisement mission user graphic interface means for providing a reward for installing an application according to an embodiment of the present invention.
3 is a diagram illustrating an app advertisement mission user graphic interface means for providing a reward for completing a pattern according to the maintenance of application installation according to an embodiment of the present invention.
4 is a diagram illustrating a configuration of a mobile terminal that is a user terminal of an installed type advertisement system that provides a reward for installing an application according to the present invention.
5 is a view showing the detailed configuration of the installed advertising device of the installed advertising system providing a reward for installing the application according to the present invention.
6 is a flowchart illustrating an installed advertisement method for providing a reward according to an application installation according to the present invention.

Hereinafter, with reference to the accompanying drawings will be described the configuration and operation of the installation-type advertising system and installation-type advertising device for providing compensation according to the application installation according to the present invention, according to the advertising method of the system and device and the application installation of the advertising method The method of providing compensation will be described in detail. Ads for apps and services according to the present invention (hereinafter referred to as "app advertisements" and "service advertisements", respectively) may include a plurality of slots in which two or more advertisements of at least one of an app advertisement and a service advertisement may be inserted. In the form of a random pattern (horizontal lines, diagonal lines, vertical lines, question marks, squares, triangles, etc.), including compensation, the app installation compensation according to the installation of the app, the service execution compensation according to the execution of the service, app advertising for the installed app And a mission success reward provided when the pattern formed by the executed services is completed, and an app maintenance reward provided when the pattern is maintained according to the installation maintenance and service maintenance of the app. As a method of completing the pattern, a bingo game format may be applied, and a pattern completion method of simply completing one pattern may be applied. In addition, in the following description, the execution of the app advertisement means downloading and installing the app, downloading and installing the app, registering as a member through the installed app, subscribing to any service through the installed app, and It includes both the act of using the app at a predetermined level, and providing the video advertisement corresponding to the app advertisement. In addition, the execution of a service is a service that requires access to a web or app server that provides the service (e.g., a service that leads a social network service to an app advertisement, and a service that requires the user's behavior in the app / web (ex. Samsung Fire Direct Insurance premium calculation service)). The following description focuses on running the app and maintaining the app installation.

1 is a view showing the configuration of the installed advertising system to provide a compensation according to the application installation according to the present invention, Figure 2 is an app advertisement mission user graphic for providing a compensation according to the application installation according to an embodiment of the present invention 3 is a diagram illustrating an interface means, and FIG. 3 is a diagram illustrating an app advertisement mission user graphic interface means for providing a reward for completing a pattern according to application installation maintenance according to an embodiment of the present invention. A description with reference to FIGS. 1 to 3 is as follows.

The installable advertisement system according to the present invention includes a user terminal unit 100 and an installable advertisement device 200, and according to an embodiment, an app download server 300, a subscription type service providing server 400, and a service providing server 500. It may include more.

The user terminal unit 100, the installation type advertising device 200, the app download server 300, the subscription type service providing server 400 and the service providing server 500 may be wired or wirelessly connected to the wired / wireless data communication network 10. Connected to each other to perform data communication.

The wired / wireless data communication network 10 may be any one of a wide area network (WAN) including a Wi-Fi (WiFi) network, a mobile communication network including a third generation (3G), 4G, 5G, and the like. The above may be a combined communication network.

The user terminal 100 wirelessly connects to the wired / wireless data communication network 10 and is preferably a mobile terminal 100-1, which is a mobile operating system and an app-based terminal, but is a computer such as a desktop computer, a personal computer, a laptop computer, and the like. It may be the terminal 100-2. In the following description, the case where the user terminal unit 100 is the mobile terminal 100-1 will be described by way of example and will be described using the same reference numeral 100.

The mobile terminal 100 receives and displays an app advertisement mission user graphic interface means from the installed advertisement device 200 when the app advertisement application is driven according to the present invention, and accesses the installed advertisement device 200 to display the mobile terminal 100. The reward information accumulated for the user is displayed through the app advertisement mission user graphic interface means.

The app advertisement mission user graphical interface means is configured in the form of a button as shown in Figures 2 and 3, the reward information providing unit 510 for displaying the reward information according to the number of completion patterns according to the present invention and at least two or more app advertising And a pattern providing unit 520 including at least one reference pattern 530 including a slot into which 521 may be inserted. In FIGS. 2 and 3, the reference pattern 530 is configured in the form of bingo having 3 3 slots, so that the pattern providing unit 520 provides eight reference patterns 530. However, the reference pattern 530 may be formed in a single pattern of various shapes such as a vertical line, a horizontal line, a diagonal line, a question mark, an exclamation point, a square, a triangle, and the like, or may be a puzzle-like arrangement having different rules. Hereinafter, a slot in which an app advertisement is inserted will be described using terms of an app advertisement.

The app advertisement 521 configured in the pattern providing unit 520 of the app advertisement mission user graphic interface means may be an installable app advertisement for inducing to install an app, or the subscription of an optional subscription service with the installation of a preset app. It could also be a subscription-driven app ad that leads to.

In the above description, the app advertisement 521 is described as an app advertisement that necessarily installs an app. However, the app advertisement 521 may be a viewing-type app advertisement that displays a video advertisement according to the execution of a preset app. It may be an app advertisement that accesses the service subscription page by executing a user, enters the subscription information directly, subscribes to a specific service, and checks that the user has used a predetermined time or a certain amount. However, since the viewer app can not monitor the continuous installation and maintenance, it may be desirable to be configured to provide additional rewards only within a limited number of time periods when viewing, depending on the advertiser's advertising settings.

 In the following description, a case where the app advertisement 521 is an installable app advertisement will be described.

When the mobile terminal 100 selects the app advertisement 521 of the arbitrary reference pattern 530 of the pattern providing unit 520 of the app advertisement mission user graphic interface means, the mobile terminal 100 may download and install the app of the corresponding app advertisement 521. Connect to the app download server 300 to display the download page.

When the mobile terminal 100 installs an app of the selected app advertisement 521, or installs an app according to the app advertisement 521 and subscribes to a service through the app, the pattern provider 520 provides the app advertisement 521. App reference 521 is activated on the reference pattern 530 including) as shown in FIG. 3 to form an app advertisement activation pattern 540. In FIG. 3, the activated app advertisement 521 is shown to be activated by a yellow circle including a check image. However, the app advertisement 521 may be displayed in various forms.

The compensation information providing unit 510 displays compensation information corresponding to the number of completion patterns received from the installation type advertising device 200. In FIG. 3, two patterns (the activation pattern 540-1 and the activation pattern 540-5 are formed in the reference pattern 530-1 and the reference pattern 530-5) are completed, and the two caches C are formed. Since the compensation can be received, the compensation information providing unit 510 displays compensation information for 2 caches.

The installed type advertising device 200 provides an app advertisement mission user graphic interface means to the connected mobile terminals 100, and the app of the reference pattern 530 from the mobile terminal 100 through the app advertisement mission user graphic interface means. Receive app install maintenance information including information on apps that are maintaining the installation after installing or installing the app of the advertisement to activate the corresponding app advertisement 521, and form an app advertisement activation pattern 540, each app When the app advertisement activation pattern 540 matches the reference pattern 530 by comparing the advertisement activation pattern 540 with the corresponding reference pattern 530, it is determined that the pattern is completed, and the reward information corresponding to the number of completed patterns is obtained. Provided to the mobile terminal 100.

The installed type advertising device 200 repeatedly provides the reward information for the completed number of patterns at a predetermined time period if the app is maintained without being deleted. For example, the user may repeatedly accumulate two cash rewards according to the completion of two patterns in FIG. 3 through the mobile terminal 100. However, a user must request a compensation for the reward and two caches at the predetermined time period through the mobile terminal 100. For example, the predetermined time may be one hour as shown in FIG. 2, and the two caches may be earned by requesting compensation for two caches in one hour period. The reward may be provided by accumulating two caches at an interval of one hour, but it may be configured to not accumulate for two caches that do not request compensation until more than one hour.

When the user deletes an app for an app advertisement, the installed type advertisement device 200 does not provide a repeat reward for the pattern because the pattern is not completed.

The installed type advertisement device 200 stores an advertisement period and an exposure cycle according to the app advertisement, and sets the type and location of the app advertisement configured in the reference pattern 530 of the pattern provider 520 according to the advertisement period and the exposure cycle. You can change it periodically. The app advertisement activation pattern 540 for each reference pattern 530 may also be changed according to the change of the app advertisement, and the reward may also be changed according to the change in the app advertisement activation pattern 540.

In addition, the installation-type advertisement device 200 may periodically change the positions of the app advertisements 521 configured in the reference pattern 530 of the pattern providing unit 520, thereby changing the app advertisement activation pattern 540. Rewards may vary.

As described above, the reference pattern 530 may be provided in the form of bingo, and the following methods provided in the form of bingo may be applied.

1. 3X3 bingo version slots (parts where app ads are inserted) are provided, and users can complete 1 ~ 8 bingo to earn additional cash.

Bingo Earning Policy

a. For every completed bingo, the user can earn an additional cash (* additional reserves may change)

b. Complete at least 1 to 8 bingo to earn extra

c. Whenever bingo is completed, the earn button (compensation information provider 510) is activated, you can immediately receive additional cash when you select the activated button

2. Each app advertisement 521 is exposed as a 3X3 bingo version slot and is expressed in an active / inactive state according to whether the user is installed or not.

3. When the user completes bingo, he / she will be given an additional earning opportunity every hour if he / she keeps bingo.

a. You can earn by pressing the Earn button, and the hour count starts from the completion of bingo.

* Count start time: Unconditionally count in 1 hour intervals

(ex. Receive +2 status after earning 2 points in Receive +5 status and earn 1 hour count)

b. Bingo will be converted to incomplete when the app is deleted.

The app download server 300 may store and manage terminal identification information of the app and the mobile terminal 100 downloaded and installed by the mobile terminal 100, and store and manage the installation maintenance information of the corresponding app. By the request of the installed-type advertising device 200 of the present invention may be configured to provide the app execution maintenance information including the information on whether or not to maintain the installation of a specific app for the specific mobile terminal 100 to the installed-type advertising device 200.

The subscription type service providing server 400 is a server that directly registers or provides a subscription type app to the app download server 300 or the like, and any mobile terminal 100 subscribes to the corresponding service after installation of the subscription type app identification information and mobile. App execution maintenance information including the terminal identification information and service subscription information of the terminal 100 may be configured to provide to the installed-type advertising device 200.

The service providing server 500 provides a participatory service to the user terminal 100 connected through the installed advertisement device 200, and when the user participates in the service through the user terminal 100, whether the user completes the corresponding service. It stores and manages, and provides the service participation notification information to the installation-type advertising device 200 informing that the service participation is completed. In addition, the service providing server 500 provides the installed advertisement device 200 with notification of whether to maintain the service of the user when a request for checking whether to maintain the service participation of the specific user terminal 100 of the installed advertisement device 200 occurs. do. The participatory service may be an insurance subscription service, a premium calculation service, an event execution service (Facebook Like Click Service, Instagram Follow Service, etc.).

When the installed advertisement device 200 provides a service advertisement through the slot of the pattern, the installed advertisement device 200 transmits the service advertisement server 500 corresponding to the service advertisement touched when the service advertisement slot is touched from the user terminal 100. Access the user terminal 100, activate the slot corresponding to the service advertisement for a predetermined time when receiving the service participation notification information from the service providing server 500, the service providing server 500 at the predetermined time period When the service maintenance notification information is received by performing a service participation check request request, the service maintenance notification information is continuously maintained for the predetermined time, and the reward for the completed pattern is provided accordingly.

4 is a diagram illustrating a configuration of a mobile terminal that is a user terminal of an installed type advertisement system that provides a reward for installing an application according to the present invention.

Referring to FIG. 4, the mobile terminal 100 includes a terminal storage unit 110, a display unit 120, an input unit 130, a terminal communication unit 140, and a terminal control unit 150.

The terminal storage unit 110 includes a program area for storing a control program including an app advertisement application according to the present invention, a temporary area for temporarily storing data generated during the execution of the control program, and data necessary for performing the control program and generated It includes a data area that stores data semi-permanently.

The display unit 120 may be a liquid crystal display (LCD) or the like, and under the control of the terminal controller 150, an operation state and various information of the mobile terminal 100 may be displayed using text, icons, graphics, Displays one or more of still images, movies, etc.

The input unit 130 includes a button input device that includes a button for performing a power, a volume, a special function, and the like, and outputs a button signal for a pressed button, a plurality of keys for inputting a function and a character, and a pressed key. At least one of a key input device for outputting a key signal corresponding to the touch panel for integrally configured on the screen of the display unit 120 and outputting a position signal corresponding to the touched position on the screen to the terminal controller 150 Including the user, the user can control the mobile terminal 100 and allows to input a variety of information.

The terminal communication unit 140 connects to the wired / wireless data communication network 10 and performs data communication with other devices, servers, systems, etc. connected to the wired / wireless data communication network 10. The terminal communication unit 140 of the mobile terminal 100 may be a wireless communication unit capable of wirelessly connecting to the wired / wireless data communication network 10.

The terminal controller 150 may include a terminal app advertisement providing unit 151, a terminal app advertisement execution monitoring unit 152, an app advertisement maintenance report unit 153, and a compensation request unit 154. 100) to control the overall operation.

In detail, the terminal app advertisement providing unit 151 displays an app advertisement mission user graphic interface means on the display unit 120, and displays the app advertisement mission user graphic interface means from the installed advertisement device 200 through the app advertisement mission user graphic interface means. Receive and display app advertisements.

The terminal app advertisement execution monitoring unit 152 monitors whether an app corresponding to any app advertisement is downloaded and installed through the app advertisement mission user graphic interface means.

The app ad maintenance report unit 153 includes an app including information about an app that is installed and maintained among the app of the app ad provided through the app ad and the standard pattern that succeeded in the ad by the installation of the app when the reward confirmation event occurs. The execution maintenance information is transmitted to the installed advertisement device 200.

The app advertisement maintenance report unit 153 may display information indicating that the app is a subscription type and identification information of a subscription type service providing server 400 that may perform a subscription confirmation when the app advertisement is for a subscription type app. It may be included in the transmission further.

The reward requesting unit 154 receives the reward information according to the transmission of the app execution maintenance information and displays it on the app advertisement mission user graphic interface means, and when an accumulation request is generated from the user for the reward of the displayed reward information, the installed advertisement device. Request for the reward of the reward information, each time the touch of the displayed reward information to send the reward request information to the installed advertising device (200).

Then, the installed type advertising device 200 pays the reward to the user's account as the minimum unit of the reward each time the reward request information is received. For example, if the reward of the reward information was 2 caches, whenever the reward information providing unit 510 is touched, the installed-type advertisement device 200 accumulates 1 cache, which is a reward minimum unit, in the user's account.

5 is a view showing the detailed configuration of the installed advertising device of the installed advertising system providing a reward for installing the application according to the present invention.

Referring to FIG. 5, the installed advertisement device 200 includes a server storage unit 210, a server communication unit 220, and a server control unit 230.

The server storage unit 210 is a program area for storing a control program for controlling the overall operation of the installation-type advertising device 200 according to the present invention, a temporary area for temporarily storing data generated during the execution of the control program, the control program And a data area for semi-permanently storing data necessary for the execution of data and data generated during the execution of the control program. The data area includes a plurality of reference patterns 530 and a plurality of app advertisements 521 that can be inserted into slots of the reference pattern 530, advertisement periods for each of the app ads 521, exposure periods and exposure periods, and present times. Exposed app advertisement information about the app advertisement 521 being exposed through the reference pattern 530 is stored.

The server communication unit 220 is connected to the wired / wireless data communication network 10 by wire to perform data communication with other devices, servers, and systems connected to the wired / wireless data communication network 10.

The server controller 230 may include a server app advertisement providing unit 231, a server app advertisement execution monitoring unit 232, an execution app advertisement pattern configuration unit 233, an execution app advertisement maintenance determination unit 234, and a pattern completion determination unit ( 235, the reward allocator 236, the reward accumulator 237, and the app advertisement pattern generator 238 control the overall operation of the installed advertisement device 200.

In detail, the server app advertisement providing unit 231 provides the mobile terminal 100 with the app advertisement mission user graphic interface means through the server communication unit 220.

The app advertisement mission user graphic interface means includes a reward information providing unit 510 and a pattern providing unit 520 as described above.

The server app advertisement execution monitoring unit 232 receives the app execution maintenance information for the app advertisement 521 provided through the server app advertisement providing unit 231 from the mobile terminal 100, and then the app of the corresponding app advertisement 521. The advertisement type is determined, and if the app advertisement type is an installable app advertisement, it monitors whether an app for the corresponding app advertisement is installed, whether the installed app is maintained or deleted.

The server app advertisement execution monitoring unit 232 is a mobile terminal 100 from the subscription service providing server 400 that provides a subscription service of the corresponding app advertisement when the app advertisement for the subscription type app among the app advertisements 251 is executed. Monitors whether service subscription information is received based on the terminal identification information.

In addition, the server app ad execution monitoring unit 232 according to another embodiment corresponding to the advertisement video for the corresponding app advertisement according to the selection of the viewing app advertisement when the app ad is a viewing app advertisement through the server communication unit 220 Provided to the mobile terminal 100, and monitors whether viewing is complete.

Execution app ad pattern configuration unit 233 is a reference pattern 530 of the executed app advertising if it is determined that the app ad 521 is executed in the mobile terminal 100 connected through the server app ad execution monitoring unit 232 By activating the slot of the) to configure the app advertisement activation pattern 540 on the reference pattern 530.

The pattern completion determination unit 235 determines whether the app advertisement activation pattern 540 matches the reference pattern 530 every time the app advertisement activation pattern 540 is configured according to the activation of the app advertisement 521 and at a predetermined time period. It is determined whether the pattern is completed or not.

The execution app advertisement maintenance determiner 234 determines whether an app execution of an activated app advertisement is maintained or not deleted according to the execution of the app advertisement at a first predetermined time period.

When the reference pattern 530 is completed, that is, when the app advertisement activation pattern 540 matches the reference pattern 530, the reward assigning unit 236 is set in advance according to the completion of the reference pattern 530. To the user, and provides the mobile terminal 100 with compensation information for the completion of the pattern through the app advertisement mission user graphic interface means. Then, the mobile terminal 100 will activate the reward information providing unit 510 of the app advertisement mission user graphic interface means and display the reward information on the reward information providing unit 510.

Also, the reward allocator 236 installs and maintains the corresponding app corresponding to the app advertisement of the reference pattern 530 at a first predetermined time period through the execution app advertisement maintenance determining unit 234, and the pattern completion determining unit ( When the number of completed patterns is determined through 235, compensation information according to the number of patterns is provided to the mobile terminal 100.

When the reward information is provided to the mobile terminal 100, the reward earning unit 237 checks whether a reward request is generated from the mobile terminal 100, and a reward request is generated according to the reception of a reward request signal including the reward request information. Whenever the reward request signal is received, the reward is credited to the user's account on a minimum basis.

The app advertisement pattern generator 238 selects the app advertisements 521 inserted into the slots of the reference pattern 530 according to the advertisement period, the advertisement period, and the advertisement time for each app advertisement 521 stored in the server storage 210. Change the reference pattern 530 to the server app advertisement providing unit 231, the server app advertisement execution monitoring unit 232, the execution app advertisement pattern configuration unit 233, the execution app advertisement maintenance determination unit 234, and the pattern; The completion determination unit 235 is provided. Then, each component will perform the above-described operation on the reference pattern 530 in which the app advertisement is changed.

6 is a flowchart illustrating an installed advertisement method for providing a reward according to an application installation according to the present invention.

First, the mobile terminal 100, which is a user terminal unit, displays the app advertisement mission user graphic interface means on the display unit 120 when the app advertisement application is executed according to the present invention, and accesses the installed advertisement device 200 (S111).

When the mobile terminal 100 is connected to the installed advertisement device 200 through the app advertisement mission user graphic interface means, the installed advertisement device 200 continuously and repeatedly loads the reward providing count time with respect to the mobile terminal 100 (S112). The reward providing count time is repeated by repeating the first time from the installation of the user's app advertisement application. That is, the compensation providing count time is counted from 0 to 1 hour in seconds, 1/100 seconds, and the like.

The installed advertisement device 200 transmits pattern configuration information including app advertisement information executed for the app advertisement executed by the mobile terminal 100 to the mobile terminal 100 (S113).

When the pattern configuration information is received from the installable advertisement device 200, the mobile terminal 100 is information on whether the app for the previously executed app advertisement, that is, whether the installed app is maintained, is maintained by the pattern configuration information. Collect (S114).

When the mobile terminal 100 collects the app execution maintenance information, the mobile terminal 100 transmits the installed advertisement device 200 (S115).

The installed type advertisement device 200 receiving the app execution maintenance information configures the app advertisement activation pattern 540 by activating the slot in which the corresponding app advertisement is inserted for the information about the executed app advertisement included in the app execution maintenance information. In operation S 116, it is determined whether there is a reward based on whether the completed reference pattern 530 exists based on whether the reference pattern 530 matches the app advertisement activation pattern 540 in operation S 117.

If there is no compensation, the installed advertisement device 200 checks whether the repeatedly provided reward count time exceeds a first predetermined time (S118).

If the reward does not exist and does not exceed the first schedule time, the installed type advertising device 200 compensates the pattern information for the reference pattern 530 and the app advertisement activation pattern 540 and the reward time minus the reward providing time. Provide the remaining time to the mobile terminal 100 to display (S119).

However, if there is a reward, the installed-type advertisement device 200 determines whether the reward providing count time exceeds the first predetermined time (S120), and if it exceeds, refreshes the reward information (S121) and reward information and pattern according to the existence of the reward. The completion information is transmitted to the mobile terminal 100 (S122).

The mobile terminal 100 receives the pattern information, the reward remaining time and the pattern completion information and the reward information from the installed advertisement device 200, and displays the corresponding information, and the reward remaining time whether the reward information is received. It is determined whether the information is received (S123), and when the reward information is received, the compensation information is displayed on the compensation information provider 510 (S125).

When the compensation information is displayed, the mobile terminal 100 checks whether a compensation request by the touch of the compensation information provider 510 is generated (S127), and a compensation request is generated whenever the compensation information provider 510 is touched. When the reward request signal is transmitted to the installed advertising device 200 (S129).

The installed advertisement device 200 checks whether a reward request signal is received while providing reward information (S131), and provides a reward according to the reception of the reward request signal (S133).

On the other hand, when the compensation request signal is not received and the remaining reward providing time is received, the mobile terminal 100 displays the remaining reward providing time on the compensation information providing unit 510 (S141).

The mobile terminal 100 monitors whether any one of the non-executed app advertisements among the basic patterns 530 is executed in any of the state of displaying the reward time remaining, displaying the reward information, and transmitting the reward request information (S135 and S137). , S143).

When the app advertisement is executed, the mobile terminal 100 monitors the execution of the requested app advertisement and transmits the app execution maintenance information to the installed advertisement device 200 (S139, S140, and S145).

The mobile terminal 100 repeats the process after S117 described above until the app advertisement application is terminated (S147).

On the other hand, when the app execution maintenance information is received from the mobile terminal 100, the installed type advertisement device 200 obtains information on the executed app advertisement from the app execution maintenance information to configure the app advertisement activation pattern (S149), and the configured app The advertisement activation pattern 540 is compared with the corresponding reference pattern 530 to determine whether the pattern is completed according to whether or not (S151).

When the pattern is completed, the installed-type advertisement device 200 calculates and stores a reward corresponding to the number of completed patterns (S153), and then the mobile terminal 100 apps the above-described process by S117 by accessing the mobile terminal 100. Repeat until you have terminated the advertising application.

On the other hand, the present invention is not limited to the above-described typical preferred embodiment, it can be carried out in various ways without departing from the gist of the present invention various modifications, alterations, substitutions or additions are common knowledge in the art Anyone who has this can easily understand it. If the implementation by such improvement, change, replacement or addition falls within the scope of the appended claims, the technical idea should also be regarded as belonging to the present invention.

10: wired and wireless data communication network 100: user terminal
110: terminal storage unit 120: display unit
130: input unit 140: terminal communication unit
150: terminal controller 151: terminal app advertisement providing unit
152: terminal app ad execution monitoring unit 153: app ad maintenance reporting unit
154: compensation request unit 200: installation type advertising device
210: server storage unit 220: server communication unit
230: server control unit 231: server app advertisement providing unit
232: server app ad execution monitoring unit
233: Launch app ad pattern configuration unit
234: Execution app ad maintenance determination unit
235: pattern completion judgment unit
236: reward allocation unit 237: reward accumulation unit
238: App ad pattern generator 300: App download server
400: subscription service providing server 500: service providing server

Claims (18)

A server communication unit performing data communication with the user terminal unit; And
Providing one or more reference patterns to the user terminal unit, and the app terminal by activating the slot corresponding to the app advertisement executed when the app installation and maintenance of the app for the app advertisement when the user terminal is executed in the app pattern configured in the reference pattern An application comprising a server controller configured to configure an activation pattern and determine whether the pattern according to whether the app advertisement activation pattern matches the reference pattern is completed or not, and to compensate for the completion of the pattern when the pattern is completed. Installed advertising device that provides compensation for installation.
The method of claim 1,
The server control unit,
A server app advertisement providing unit providing one or more reference patterns including a slot into which the two or more app advertisements are inserted when the user terminal unit is connected to the user terminal unit through an app advertisement mission user graphic interface means;
A server app advertisement execution monitoring unit for monitoring whether any app advertisement of the arbitrary reference pattern is executed through the app advertisement mission user graphic interface means;
An app advertisement pattern configuration unit configured to configure an app advertisement activation pattern on a corresponding reference pattern by activating a slot of the executed app advertisement when the app advertisement is executed;
A pattern completion determination unit for determining whether to complete the pattern according to whether the app advertisement activation pattern matches the reference pattern every time the app advertisement activation pattern is configured according to the activation of the app advertisement, and at a predetermined time period;
When the reference pattern is completed, a reward preset in accordance with the number of completed reference patterns is allocated to the user, and the reward information for completing the pattern is provided to the user terminal through the app advertisement mission user graphic interface means. Compensation allocation unit; And
When the reward request is generated from the user terminal with respect to the provided reward information, the installed advertising device to provide a reward according to the application installation, characterized in that it comprises a reward earning unit to earn in the user's account in the minimum unit of the number of patterns completed .
The method of claim 2,
The server control unit,
Further comprising a running app advertisement maintenance determination unit for determining whether the execution of the app advertisement is maintained at a first schedule time period,
The pattern completion determination unit,
For app ads that are being held, determine if the pattern is complete,
Compensation allocation unit,
Providing the reward information according to the completion of the pattern of the app advertisements, the execution of which is maintained to the user terminal unit,
The reward accumulation unit,
Installed type providing a reward according to the application installation, characterized in that the reward information for the app information to be maintained is accumulated in the account of the user in the minimum unit of the pattern completion number each time a reward request from the user terminal unit occurs Advertising device.
The method of claim 2,
The server control unit,
Further comprising an app ad pattern generator for changing the configuration position of the app ad configured in the two or more reference patterns at a second predetermined time period,
The pattern completion determination unit,
The app advertisement pattern generator determines whether the pattern is completed according to whether the app advertisement activation pattern configured by the app advertisement activated in the first time period matches the reference pattern in response to the changed position of the app advertisement. Installed type advertising device that provides a reward for installing the application.
The method of claim 1,
The app ad,
An installable app that links the download site to download a unique app;
Subscription-induced app that induces subscription by interworking with subscription-type service providing server after app installation;
An executable app for inducing execution of the app in association with a service providing server providing a service corresponding to the app after installing an app; And
Any one of the behavior-induced apps that induce the user's behavior corresponding to the app by interworking with the service providing server that provides the web or app service corresponding to the app after installing the app,
The server control unit,
In the case of an installable app, an executable app, or an action-inducing app, periodically receiving app installation and execution maintenance information from a user terminal unit and repeatedly receiving the app installation and execution maintenance information during an advertisement period of an app advertisement for the installed app. Providing a reward to the user of the user terminal unit,
In the case of subscription-induced app, the app installation and execution maintenance information is received once from the subscription-type service providing server at the time of signing up, and it is repeated at a predetermined time period during the advertisement period of the app advertisement for the subscription-induced app to reward the user of the user terminal. Installed type advertising device that provides a reward for installing the application, characterized in that.
The method of claim 1,
The reference pattern is installed type advertising device for providing a compensation according to the application installation, characterized in that provided in a multi-lattice form.
An app advertisement providing process of providing at least one reference pattern including at least two slots through which the installed advertisement device may insert at least two app advertisements when the user terminal is connected;
A server app advertisement execution monitoring step of monitoring, by the installable advertisement device, whether the arbitrary app advertisement is executed;
An app advertisement pattern configuration process of detecting an app advertisement execution for an app advertisement executed by the user terminal unit and activating a slot into which the corresponding app advertisement is inserted to configure an app advertisement activation pattern on the reference pattern;
A pattern completion determination step of determining whether the pattern is completed according to whether the configured app advertisement activation pattern matches the corresponding reference pattern; And
And a reward providing process of providing a reward to a user of the user terminal unit based on completion of a reference pattern when the installed advertising device determines a pattern completion.
The method of claim 7, wherein
The server app ad execution monitoring process,
Determining an app advertisement type when determining whether an app advertisement requested to be installed or executed is an installable app advertisement or a subscription induced app advertisement when an app advertisement installation or execution of the user terminal is generated;
An installed app advertisement monitoring step of connecting the user terminal to a download site providing the app and monitoring whether installation and execution maintenance information is received from the user terminal if the app advertisement is an installable app advertisement; And
If the app advertisement is a subscription-induced app advertisement, the subscription-induced app advertisement monitoring step of accessing the user terminal to a subscription site provided by a subscription-type service providing server providing a subscription of a corresponding service and providing service subscription information to the user terminal; Including,
The pattern completion determination process,
The installed advertisement device receives execution maintenance information on the installed app advertisement from the user terminal unit to detect installation of the installed app advertisement, or the service subscribed by the subscription information received from the user terminal unit from a subscription service providing server. Receiving the execution maintenance information according to the installed type advertising method for providing a reward according to the application installation, characterized in that for detecting the execution of the app.
The method of claim 7, wherein
The reward providing process,
A pattern completion reward payment step of paying, by the installed advertisement device, a reward according to completion of a reference pattern to a user of the user terminal unit when determining a pattern completion; And
When the execution of the performed app advertisement is maintained at a first predetermined time period, it is determined whether the pattern is completed by comparing the app advertisement activation pattern formed by the app advertisement, which is maintained with the execution, with the reference pattern. App-installed advertising method for providing a reward according to the application installation, characterized in that it comprises a step of repeating the app ad execution maintenance to provide a reward repeatedly.
The method of claim 9,
The pattern completion reward payment step and the app ad execution maintenance compensation step,
Compensation information providing step of providing the reward information according to the completion of the reference pattern to the user terminal unit when the installed advertising device determines the pattern completion;
A compensation request step of displaying, by the user terminal unit, compensation information received from the installed advertisement device, and requesting payment of a compensation for a touch to the installed advertisement device when the displayed reward information is touched; And
And a reward accumulation step of accumulating the minimum amount of reward units of the reward information when the reward type advertisement is generated by the installed type advertisement device.
The method of claim 9,
Further comprising the process of generating an app ad pattern for changing the configuration position of the app ad configured in the two or more reference patterns at a second predetermined time period,
The pattern completion determination process,
The app advertisement pattern generation unit may determine whether the pattern is completed according to whether the app advertisement activation pattern configured by the app advertisement activated at the first time period matches the reference pattern in response to the changed location of the app advertisement. Installed type advertising method that provides a reward for installing the application.
The method of claim 9,
The reference pattern is installed type advertising method for providing a compensation according to the application installation, characterized in that provided in a multi-lattice form.
A terminal app advertisement providing step of providing a terminal app advertisement by displaying an advertisement app mission user graphic interface means when the terminal app advertisement providing unit is connected to the app installation maintenance server;
The terminal app advertisement performance monitoring unit monitors whether any one of app installation and execution corresponding to any app advertisement is performed through the advertisement app mission user graphic interface means, and monitors the terminal app advertisement performance for installing or executing the app accordingly. process;
An app advertisement maintenance report unit for transmitting the app installation and execution maintenance information about the app performed when the reward confirmation event is generated, by the app advertisement maintenance report unit; And
The reward request unit comprises a reward request process for requesting a reward for the performed app advertisement, and transmitting the reward request information to the installed advertising device when the displayed reward information is touched. A computer-readable recording medium having recorded thereon a computer program for performing an installed advertising method.
The method of claim 13,
Device app ad performance monitoring process,
An advertisement app type determination step of determining whether the selected advertisement app is an installed advertisement app or a subscription inducing advertisement app when the user terminal unit selects an advertisement app having a reference pattern;
If the advertising app is an installation-type advertising app, access to the download site that provides the app to monitor whether the installation-type advertising app is installed, installable advertising app that transmits the installation and execution maintenance information to the app installation maintenance server at the time of installation Monitoring step; And
If the advertising app is a subscription induced advertising app, the application comprising a subscription-driven advertising app monitoring step of providing a service subscription information by accessing a subscription site provided by a subscription-type service providing server providing a subscription of a corresponding service. A computer-readable recording medium having recorded thereon a computer program for performing an installed advertising method that provides compensation for maintenance of an installation.
The method of claim 13,
And the reference pattern is provided in a multi-lattice form. A computer-readable recording medium having recorded thereon a computer program for performing an installed advertisement method for providing compensation according to application installation.
Service participation notification information for providing a participant type service to an accessing user terminal unit, when the user terminal unit completes the participant type service by participating in the participant type service, storing and managing whether service participation is completed for each user terminal unit, and notifying that the service participation is completed. Service providing server for transmitting; And
Provide at least one reference pattern including at least one of at least one of a service advertisement and an app advertisement for the participatory service, and the app of the user terminal unit by clicking on any one of an app advertisement and a service advertisement configured in the reference pattern The slot of the pattern is activated according to whether to install and maintain the service terminal, and to access the service providing server according to the click of the service advertisement of the user terminal unit and to receive the service participation notification information of the service providing server for the user terminal unit. And configuring an advertisement activation pattern, and determining whether the pattern is completed according to whether the advertisement activation pattern matches the reference pattern, and determining that the pattern is completed. Compensation according to the application installation Providing installable advertising system.
The method of claim 16,
The service providing server,
Providing service maintenance notification information to the installed advertisement device when a request to confirm whether to maintain the service participation from the installed advertisement device is generated,
The installed advertising device is
The service advertisement is requested to the user terminal unit that executes the service advertisement at a predetermined time period, and the service advertisement is determined to be maintained by receiving the service maintenance notification information in response thereto. The advertising system for providing a reward according to the installation of the application, characterized in that to continuously activate the slot is inserted, and to disable the slot if the service is not maintained.
The method of claim 16,
The installation type advertising device,
Installed type advertising system for providing a reward according to the application installation, characterized in that for activating the corresponding slot only for a predetermined time when receiving the service participation notification information for the service advertisement.

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