JP6566296B2 - Advertisement system and advertisement method - Google Patents

Description

  The present invention relates to an advertisement system for advertising application software for a mobile terminal device, particularly a smartphone or a tablet computer.

  In recent years, with the spread of so-called smartphones, many application software (applications) that operate on smartphones and tablet PCs have been developed by companies that do not intend to sell the applications themselves, and are provided for a fee or free of charge. While such an application for a mobile terminal device provides a convenient function for a user, it also plays an important role for a company that provides the application. Specifically, for example, sales promotion of in-house products / services, guidance to EC (electronic commerce) sites, and improvement of corporate image.

  In addition, there exist the following prior art documents as a prior art relevant to this invention.

JP 2012-248073 A

  However, a user usually obtains an application from a download portal site in which applications are ranked in order of popularity, for example, and there are few opportunities for the user to know the existence of an application provided by a general company. Thus, for example, it is conceivable to advertise the application by providing an advertising site dedicated to the application. However, the purpose of the company that provides the application as described above is achieved only when the user actually uses the application. Therefore, it is difficult to achieve the purpose by promoting the user's use of the application with an advertising technique that simply introduces the application. In addition, there is also a problem that it is difficult for an application provider company that is an advertiser to determine whether or not the advertising cost is commensurate with the effectiveness of the advertisement.

  The present invention has been made in view of the above problems, and provides an advertisement system that motivates users to use an application and enables an advertiser who provides the application to quantitatively determine the effect of the advertisement. For the purpose.

  An advertising system of the present invention is an advertising system for an application of a mobile terminal device provided by a plurality of advertisers, a platform server for providing an advertising platform that introduces applications provided by the plurality of advertisers; An application server that provides the application, and the platform server receives an application selection reception unit that receives an application downloaded from the mobile terminal device to the mobile terminal device via the advertising platform; When the mobile terminal device redirects the mobile terminal device to the download site of the application whose selection has been received by the application selection unit, and the mobile terminal device redirects to the download site, A route information transmitting unit that transmits route information indicating that the platform has been routed to the mobile terminal device, and the advertiser server is transmitted from the mobile terminal device that has started the application downloaded on the download site. Data indicating that an application provided by the advertiser has been downloaded via the advertising platform in response to reception of the route information in the route information receiving unit. And an affiliate database update information generation unit that generates update information for updating a database in which the database is stored, and the platform server further includes the update in the advertising platform according to the update of the database based on the update information. application Information on the associated electronic coupon has a configuration in which an electronic coupon information transmission unit that transmits to the portable terminal device starts the application.

  According to this configuration, the route information is transmitted to the mobile terminal device that has downloaded the application via the advertisement platform, and the route information is transmitted to the advertiser server when the application is activated. When the advertiser server receives the route information, the advertiser server generates update information for updating the affiliate database, and by this update information, an affiliate in which data indicating that each application has been downloaded via the advertisement platform is stored. The database is updated. When the affiliate database is updated, the platform server transmits electronic coupon information to the mobile terminal device. That is, an electronic coupon is issued to a user who downloads and activates an application via the advertising platform. Therefore, according to this structure, utilization (downloading and starting) of an application can be motivated with respect to a user with an electronic coupon, and an advertising effect can be improved. In addition, since data indicating that the application has been downloaded via the advertisement is accumulated in the database, the effect of the advertisement can be determined quantitatively. The electronic coupon information may be image data such as a barcode constituting the electronic coupon, or may be a message indicating that the electronic coupon has been issued.

  In the advertising system of the present invention, the affiliate server notifies the platform server of the number of times each application has been downloaded via the advertising platform within a predetermined period, and the platform server sends the number of times data to each advertisement. You may memorize | store as calculation reference | standard data of the advertisement reward mainly charged.

  According to this configuration, it is possible to calculate a reward amount that matches the objective advertising effect based on the number of times downloaded via the advertising platform within a predetermined period.

  An advertising method of the present invention is an advertising method in an advertising system for applications of mobile terminal devices provided by a plurality of advertisers, and the advertising system introduces applications provided by a plurality of advertisers. And a platform server that provides the application, and the platform server accepts selection of an application downloaded to the mobile terminal device from the mobile terminal device via the advertising platform. A step of redirecting the mobile terminal device to a download site of an application whose selection has been received by the application selection unit, and redirecting the mobile terminal device to the download site. Transmitting the route information indicating that the advertisement platform has been routed to the mobile terminal device, and the advertiser server is transmitted from the mobile terminal device that has started the application downloaded on the download site, A database for storing data indicating that an application provided by the advertiser has been downloaded via the advertisement platform in response to receiving the route information in the route information receiving unit in response to receiving the route information Generating update information for updating the information, and the platform server further includes information on the electronic coupon associated with the application in the advertising platform in response to the update of the database based on the update information. Comprising the step of transmitting to the portable terminal device starts the application.

  An application program of a mobile terminal device, wherein the application program is redirected by a platform server that provides the advertising platform when download is selected in the mobile terminal device via an advertising platform that introduces the application. Downloaded to the mobile terminal at the download site, and the application program determines whether or not the application program is activated for the first time on the mobile terminal device, and the application program is activated for the first time. If the mobile terminal device is redirected by the platform server, the advertising platform is received via the platform. The via information indicating that the said acquiring from via information storage unit of the portable terminal device, provides the application of said via information obtained, and a step of transmitting to the advertiser server.

  According to the present invention, the use of the user's application is motivated by the electronic coupon, so that the advertising effect can be enhanced. In addition, since data indicating that the application has been downloaded via the advertisement is accumulated, the effect of the advertisement can be determined quantitatively.

The block diagram which shows the structure of the advertising system in embodiment of this invention The figure which shows the example of the data memorize | stored in the redirect database in embodiment of this invention (A)-(c) The figure which shows the example of the data memorize | stored in the coupon information database in embodiment of this invention The figure which shows the example of the data memorize | stored in the affiliate database in embodiment of this invention The figure which shows the example of the data memorize | stored in the coupon management database in embodiment of this invention Operation flow diagram until electronic coupon issuance of advertisement system in the embodiment of the present invention The figure which shows the example of the data displayed on a portable terminal device The figure which shows the example of the data displayed on a portable terminal device The operation | movement flowchart after the electronic coupon issue of the advertising system in embodiment of this invention The figure which shows the example of the data displayed on a portable terminal device The figure which shows the example of the data displayed on a portable terminal device

  Hereinafter, an advertisement system according to an embodiment of the present invention will be described with reference to the drawings.

(Advertising system configuration)
FIG. 1 is a diagram showing a configuration of an advertisement system according to an embodiment of the present invention. As shown in FIG. 1, the advertising system 1 of the present embodiment includes a platform server 10, an advertiser server 20, a mobile terminal device 30, an affiliate server 40, an electronic coupon server 50, and a store terminal device 60. Is provided. The platform server 10 is a server that provides a web-based advertising platform that introduces applications provided by a plurality of advertisers. The advertiser server 20 is a server of a company or the like that uses the advertisement platform provided by the platform server 10 for the purpose of advertising the provided application. The portable terminal device 30 is a portable terminal device used by a general user, such as a smartphone or a tablet PC. The affiliate server 40 is a server that manages the number of affiliates that serve as a basis for calculating the advertising fee that each advertiser pays for using the advertising platform provided by the platform server 10. The electronic coupon server 50 is a server that manages electronic coupon information. The store terminal device 60 is a terminal installed in an actual store (a convenience store in the present embodiment) where an electronic coupon is used.

  The platform server 10 is connected to the advertiser server 20, the mobile terminal device 30, the affiliate server 40, and the electronic coupon server 50 via a network. The advertiser server 20 is connected to the mobile terminal device 30 and the affiliate server 40 via a network. Store terminal device 60 is connected to electronic coupon server 50 via a network.

(Platform server configuration)
The platform server 10 includes a redirect unit 11, a route information generation unit 12, a coupon issue instruction generation unit 13, a coupon information update unit 14, a communication unit 15, a redirect database 16, and a coupon information database 17. The redirect unit 11 refers to the redirect database 16, and is connected to the platform server 10, and selects the mobile terminal device 30 on which the mobile phone device 30 is displayed on the advertising platform. Redirect to download site. Information on the application selected by the mobile terminal device 30 is acquired via the communication unit 15. FIG. 2 is a diagram illustrating an example of data stored in the redirect database 16. In this embodiment, an application provided by an advertiser can be directly downloaded from a portal site in which smartphone applications are collected. Therefore, the mobile terminal device 30 that has selected the A1 application shown in FIG. 2 is redirected to the A1 application download page of the xx market that is the portal site.

  The route information generation unit 12 generates route information when the redirect unit 11 performs redirection, that is, when the mobile terminal device 30 selects download of an application on the advertisement platform. The route information is information indicating that the application is redirected to the download site of the application via the advertisement platform, and is Cookie (HTTP Cookie) in the present embodiment. As will be described later, in this embodiment, a user who accesses the advertising platform using the mobile terminal device 30 is identified by the user ID, but the route information generated by the route information generation unit 12 includes User ID is included.

  The coupon issue instruction generation unit 13 refers to the coupon information database 17 and generates an electronic coupon issue instruction for the electronic coupon server 50. In the present embodiment, the electronic coupon issue instruction is an instruction to issue a time-limited electronic coupon that can be exchanged for a product corresponding to the application selected by the mobile terminal device 30. FIG. 3 is a diagram illustrating an example of a part of data stored in the coupon information database 17 according to the present embodiment. As shown to Fig.3 (a), application ID, coupon goods ID, and a coupon expiration date are matched and memorize | stored in the coupon information database 17. FIG. As shown in FIG. 3B, the coupon information database 17 stores a user ID and an issued electronic coupon ID in association with each other. The coupon information update unit 14 writes the issued electronic coupon ID in the coupon information database in association with the user ID based on the information received from the electronic coupon server 50. Furthermore, as shown in FIG.3 (c), the barcode information and coupon ID of the electronic coupon received from the electronic coupon server are matched and memorize | stored in the coupon information database 17, and the coupon information update part 14 is as follows. The barcode image corresponding to the ID of the used and expired electronic coupon is erased.

  The communication unit 15 receives the selection of the application selected on the advertising platform in the mobile terminal device 30 in order to identify the redirect destination by the redirect unit 11 through communication with the mobile terminal device 30, and the route information generation unit 12 And the electronic coupon information (barcode image) issued by the electronic coupon server 50 is transmitted to the mobile terminal device 30. The communication unit 15 also receives an affiliate database update notification through communication with the affiliate server 40. The communication unit 15 further transmits the coupon issue instruction generated by the coupon issue instruction generation unit 13 to the electronic coupon server 50 through communication with the electronic coupon server 50, and the electronic coupon is used from the electronic coupon server 50. Acquire information indicating that. That is, the communication unit 15 has at least functions as an application selection reception unit, a route information transmission unit, and an electronic coupon information transmission unit.

(Configuration of mobile terminal device, advertiser server, affiliate server, electronic coupon server, store terminal device)
The mobile terminal device 30 includes a route information storage unit 31, an application storage unit 32, and a communication unit 33. The route information storage unit 31 stores the route information acquired from the platform server 10 via the communication unit 33. The application storage unit 32 stores the application downloaded from the download site redirected by the redirect unit 11 of the platform server 10. When the application stored in the application storage unit 32 is started for the first time, the communication unit 33 accesses the advertiser server 20 that provides the application, and transmits the route information stored in the route information storage unit 31. The route information transmission process performed when the application is started for the first time is performed by the application. Specifically, when the application is activated, it is determined whether or not the activation is the first time. When it is determined that the application is the first time, the application acquires the route information stored in the route information storage unit 31, Via information is transmitted to the advertiser server 20 via the communication unit 33.

  The advertiser server 20 includes an affiliate database update information generation unit 21 and a communication unit 22. The affiliate database update information generation unit 21 generates affiliate database update information in response to receiving the route information from the mobile terminal device 30. The affiliate database update information includes the user ID and application ID included in the route information. The communication unit 22 receives the route information from the mobile terminal device 30 and transmits the information generated by the affiliate database update information generation unit 21 to the affiliate server 40. That is, the communication unit 22 has at least a function as a route information receiving unit.

  The affiliate server 40 includes an affiliate database 41, an affiliate database update unit 42, and a communication unit 43. FIG. 4 is a diagram showing an example of data stored in the affiliate database 41 in the present embodiment. As shown in FIG. 4, in the present embodiment, the advertiser, the ID of the application provided by each advertiser, the date and time when the application is started for the first time, and the ID of the user who started the application are stored in association with each other. The total number of downloads within a predetermined period can be totaled for each application. The affiliate database update unit 42 updates the data stored in the affiliate database 41 based on the user ID and application ID included in the affiliate database update information acquired from the advertiser server by the communication unit 43. In the present embodiment, the reception date / time of the affiliate database update information from the advertiser server 20 is stored in the affiliate database 41 as the first activation date / time of the application. The communication unit 43 receives the affiliate database update information from the advertiser server 20, and notifies the affiliate database update notification including the application ID and the user ID in response to the update of the affiliate database 41 by the affiliate database update unit 42. Transmit to the platform server 10.

  The electronic coupon server 50 includes a coupon management database 51, a coupon management unit 52, and a communication unit 53. The coupon management unit 52 issues an electronic coupon based on a coupon issue instruction received from the platform server 10 via the communication unit 53. Information on the issued electronic coupon is stored in the coupon management database 51. FIG. 5 is a diagram showing an example of data stored in the coupon management database 51 in the present embodiment. As shown in FIG. 5, the coupon database 51 stores a coupon ID unique to each coupon, expiration date data, and a used flag (0 is unused, 1 is used) for each coupon. The coupon management unit 52 also updates the used flag in the coupon database 51 based on the coupon ID received from the store terminal device 60. The ID of the electronic coupon newly issued by the coupon issuing unit 52 and the ID of the electronic coupon with the used flag updated are transmitted to the platform server 10 via the communication unit 53.

  The store terminal device 60 includes a coupon information reading unit 61 and a communication unit 62. The coupon information reading unit 61 reads the barcode image of the electronic coupon displayed on the mobile terminal device 30. The communication unit 62 transmits a coupon ID specified based on the barcode image read by the coupon information reading unit 61 to the electronic coupon server 50.

(Operational flow of advertising system until electronic coupon issuance)
Next, the operation flow of the advertising system 1 in the present embodiment will be described with reference to the drawings. FIG. 6 is an operation flowchart of the advertisement system 1 until the electronic coupon is issued. First, the platform server 10 transmits a web page of the top screen of the advertising platform to the mobile terminal 30 that has logged into the advertising platform site (step S101).

  FIG. 7 is a diagram illustrating an example of a top screen displayed on the mobile terminal device 30. As shown in FIG. 7, a list of coupons that can be provided to the user is displayed on the top screen. When a coupon that the user is interested in is selected from the list of coupons (step S102), the platform server 10 transmits a web page of an application advertisement screen (step S103). FIG. 8 is a diagram illustrating an example of an application advertisement screen displayed on the mobile terminal device 30. As shown in FIG. 8, one or more applications are associated with each coupon. Then, a message indicating that a coupon can be obtained is displayed by downloading any of the associated applications.

  When the user motivated to download a specific application selects the download of the application (step S104), the platform server 10 redirects the mobile terminal device 30 to the download site of the application ( Along with step S105), the route information including the user ID specified at the time of login is transmitted to the portable terminal device 30 (step S106). The mobile terminal device 30 stores the route information received from the platform server 10 (step S107), and downloads the application selected on the advertising platform according to the user's decision (step S108).

  When the user starts the application downloaded in step S108 for the first time (step S109), the mobile terminal device 30 accesses the advertiser server 20 that provides the application and transmits the route information (step S110). Upon receiving the route information, the advertiser server 20 generates affiliate database update information and transmits it to the affiliate server 40 (step S111). The affiliate server 40 that has received the affiliate database update information updates the affiliate database based on the affiliate database update information and the reception date and time of the update information, and transmits an affiliate database update notification to the platform server 10 (step). S112).

  The platform server 10 that has received the affiliate database update notification specifies the product ID corresponding to the application ID included in the affiliate database update notification with reference to the coupon information database 17, generates an electronic coupon issue instruction, and the electronic coupon server An issue instruction is transmitted to 50 (step S113). The electronic coupon server 50 that has received the coupon issuing instruction newly generates an electronic coupon ID and a barcode image and issues an electronic coupon. And the electronic coupon server 50 adds data to a coupon management database, and transmits the electronic coupon information containing coupon ID and coupon image data to the platform server 10 (step S114). When the platform server 10 receives the electronic coupon information from the electronic coupon server 50, the platform server 10 updates the coupon information database, and the electronic coupon is given to the user of the mobile terminal device 30 based on the user ID included in the received affiliate database update notification. An issue notification is transmitted (step S115). The portable terminal device 30 receives the electronic coupon issue notification (step S116).

  The platform server 10 inquires the affiliate server 40 about the number of downloads of the application provided by each advertiser every predetermined period, and the affiliate server 40 refers to the affiliate database 41 and downloads the download number data to the platform. Send to server 10. The platform server 10 stores the download count data as calculation reference data for advertising rewards charged to each advertiser, and notifies the advertiser server 20 of the data.

  As described above, on the advertisement platform provided by the platform server 10, when the user downloads and starts an application provided by the advertiser, an electronic coupon that can be exchanged with a product associated in advance is issued to the user. Accordingly, since the user can be motivated to use the application, the advertiser can easily acquire the user of the application provided by the company.

  On the other hand, when the user downloads and activates the application via the advertising platform, the history is stored in the affiliate database, and this data becomes the calculation standard of the advertising reward and is also notified to the advertiser. Therefore, the advertiser can grasp the number of acquired users as a result of using the advertisement platform, and can quantitatively determine the effect of the advertisement. In addition, a business that provides an advertising platform can also charge an advertiser with an advertising reward corresponding to the advertising result (the number of downloads), and can provide an advertising service with a flexible fee structure.

(Operation flow of advertising system after issuing electronic coupon)
FIG. 9 is an operation flow diagram of the advertising system after issuing the electronic coupon. When the user of the mobile terminal device 30 logs in to the platform service (step S201), the issued coupon can be confirmed from the “My Coupon” page. FIG. 10 is a diagram illustrating an example of a “My Coupon” page displayed on the mobile terminal device 30. As shown in FIG. 10, among coupons issued to the user, used coupons and expired coupons are displayed to that effect. The platform server 10 acquires information on each coupon from the electronic coupon server 50 based on the coupon ID corresponding to the user ID from the coupon information database 17, and performs such display.

  Returning to FIG. 9, when the user selects a usable coupon (step S202), the platform server 10 acquires a barcode image corresponding to the coupon ID and transmits it to the portable terminal device 30 (step S203). FIG. 11 is a diagram illustrating an example of an electronic coupon displayed on the mobile terminal device 30. The user can display an electronic coupon as shown in FIG. 11 on the mobile terminal device 30 (step S204), and can obtain a product corresponding to the electronic coupon at a convenience store that is a real store.

  When the user visits a convenience store and tells the use of the electronic coupon at the cash register, the store clerk reads the barcode of the target product and the barcode image of the electronic coupon displayed on the mobile terminal device 30 at the store terminal device 60, Matching of the product information included in the barcode of the target product and the product information included in the barcode image of the electronic coupon is checked, and the coupon data acquired from the barcode image is transmitted to the electronic coupon server 50 (step S205). The electronic coupon server 50 checks whether it is within the expiration date based on the coupon data received from the store terminal device 60, rewrites the used flag to 1, and updates the coupon management database (step S206). The electronic coupon server 50 notifies the used coupon ID to the platform server 10 (step S207), and the platform server 10 that receives the coupon ID erases the barcode image corresponding to the notified coupon ID (step S207). S208).

  As described above, in the advertising system according to the present embodiment, the electronic coupon given to the user can be used in the actual store, and the convenience store equipped with the store terminal device 60 is also sold by the so-called “subsequent purchase” of the user. An increase can be expected.

(Modification)
In the above embodiment, the case where the advertising system includes the electronic coupon server and the affiliate server has been described. However, the functions included in these servers may be realized by the platform server and / or the advertiser server. In the above-described embodiment, the case where the advertisement platform is a web-based service has been described. However, the advertisement platform itself may be an application for a mobile terminal similar to an application provided by an advertiser.

  In the above-described embodiment, the case has been described in which the route information is transmitted from the mobile terminal device when the application is started, and the affiliate database is updated with the route information. However, the scope of the present invention is limited to this. It is not a thing. For example, when a pay video distribution service provider provides a free viewing service for a predetermined period as a “trial” (trial), after the user downloads the service-compatible application via the advertising platform, When registration is performed, the route information may be transmitted from the mobile terminal device, the affiliate database may be updated, and an electronic coupon may be issued. Also, when the application is a game application, when the user advances the game and reaches a predetermined stage, the route information is transmitted from the mobile terminal device, the affiliate database is updated, and an electronic coupon is issued Good.

  Furthermore, the scope of the present invention is not limited to downloading an application via an advertising platform. For example, distance learning companies and cosmetics companies can advertise their products on the platform. Then, when the user selects a correspondence education material request or a cosmetic sample request on the platform, the route information is transmitted from the platform server to the advertiser server, the affiliate database is updated via the advertiser server, and the electronic coupon is received. May be issued.

  INDUSTRIAL APPLICABILITY The present invention motivates users to use an application and has an effect that an advertiser who provides the application can quantitatively determine the effect of the advertisement, and is useful as an advertising system for the application.

DESCRIPTION OF SYMBOLS 1 Advertising system 10 Platform server 11 Redirect part 12 Via information generation part 13 Coupon issue instruction generation part 14 Coupon information update part 15 Communication part 16 Redirect database 17 Coupon information database 20 Advertiser server 21 Affiliate database update information generation part 22 Communication part 30 Mobile terminal device 31 Via information storage unit 32 Application storage unit 33 Communication unit 40 Affiliate server 41 Affiliate database 42 Affiliate database update unit 43 Communication unit 50 Electronic coupon server 51 Coupon management database 52 Coupon management unit 53 Communication unit 60 Store terminal device 61 Coupon Information reading unit 62 Communication unit

Claims (5)

An advertising system for a mobile terminal device application provided by a plurality of advertisers,
A platform server for providing an advertising platform for introducing applications provided by the plurality of advertisers; and an advertiser server for providing the applications.
The platform server is
An application selection receiving unit that receives selection of an application downloaded to the mobile terminal device from the mobile terminal device via the advertising platform;
A redirect unit that redirects the portable terminal device to a download site of an application that has received a selection in the application selection receiving unit;
A route information transmitting unit that transmits route information indicating that the advertisement platform has been routed to the portable terminal device when redirecting the portable terminal device to the download site;
The advertiser server
A route information receiving unit that receives the route information transmitted from the mobile terminal device that has started the application downloaded on the download site;
Update information for updating an affiliate database in which data indicating that an application provided by the advertiser has been downloaded via the advertisement platform is stored in response to reception of the route information in the route information receiving unit. Affiliate database update information generation unit that generates
The affiliate database is provided in an affiliate server that manages the affiliate database,
The platform server further includes:
Upon receiving an affiliate database update notification transmitted from the affiliate server in response to the update of the affiliate database based on the update information, the mobile platform that has started the application with information on the electronic coupon associated with the application in the advertising platform An electronic coupon information transmission unit for transmitting to the terminal device is provided ,
The advertising system includes the affiliate server, and an electronic coupon server that manages information related to the electronic coupon,
The platform server is
Upon receipt of the affiliate database update notification, the product corresponding to the application included in the affiliate database update notification is identified, an electronic coupon issue instruction is generated for the electronic coupon server, and the issue instruction is sent to the electronic coupon server. Send
An advertisement that transmits an electronic coupon issue notification to a user's mobile terminal device included in the affiliate database update notification when an electronic coupon issued by the electronic coupon server based on the issue instruction is received from the electronic coupon server system.   The affiliate server notifies the platform server of data on the number of times each application has been downloaded via the advertising platform within a predetermined period, and the platform server is billed to each advertiser for the number of times data. The advertisement system according to claim 1, wherein the advertisement system is stored as calculation standard data. An advertisement method in an advertisement system for a mobile terminal device application provided by a plurality of advertisers,
The advertising system includes a platform server that provides an advertising platform that introduces applications provided by a plurality of advertisers, and an advertiser server that provides the applications.
The platform server is
Receiving from the mobile terminal device a selection of an application downloaded to the mobile terminal device via the advertising platform;
Redirecting the portable terminal device to a download site of an application that has received a selection at the application selection receiving unit;
For performing redirects the portable terminal device of the the download site, running, and sending over the information indicating that the advertising platform is via the mobile terminal device,
The advertiser server
Receiving the route information transmitted from the mobile terminal device that started the application downloaded at the download site ;
In response to receiving the prior SL via information, and generating update information for updating the affiliate database data is stored indicating that the application to which the advertiser provided via the advertising platform is downloaded Run ,
The affiliate database is provided in an affiliate server that manages the affiliate database,
The platform server further includes:
Upon receiving an affiliate database update notification transmitted from the affiliate server in response to the update of the affiliate database based on the update information, the mobile platform that has started the application with information on the electronic coupon associated with the application in the advertising platform Executing the step of transmitting to the terminal device ;
The advertising system includes the affiliate server, and an electronic coupon server that manages information related to the electronic coupon,
The platform server is
Upon receipt of the affiliate database update notification, the product corresponding to the application included in the affiliate database update notification is identified, an electronic coupon issue instruction is generated for the electronic coupon server, and the issue instruction is sent to the electronic coupon server. Sending, and
When receiving an electronic coupon issued by the electronic coupon server based on the issuing instruction from the electronic coupon server, transmitting an electronic coupon issue notification to the user's mobile terminal device included in the affiliate database update notification; , Run the advertising method. An application program for a mobile terminal device,
The application program is downloaded to a download site redirected by a platform server that provides the advertisement platform when download is selected in the mobile terminal device via an advertisement platform that introduces applications provided by a plurality of advertisers. Downloaded to the mobile terminal device ,
The application program is stored in the mobile terminal device.
Determining whether the application program is activated for the first time;
When it is determined that the application program is activated for the first time, route information indicating that the advertising platform has been passed is received from the platform server when the mobile terminal device is redirected by the platform server. Obtaining from the route information storage unit of the mobile terminal device;
An application program that executes the step of transmitting the acquired route information to an advertiser server that provides the application. An advertising system for services on a mobile terminal device provided by a plurality of advertisers,
A platform server for providing an advertising platform for introducing services provided by the plurality of advertisers; and an advertiser server for providing the services;
The platform server is
An application selection receiving unit that receives selection of an application for the service downloaded to the mobile terminal device from the mobile terminal device via the advertising platform;
A route information transmitting unit that transmits route information indicating that the advertisement platform has been routed to the mobile terminal device when the selection of the application is received;
The advertiser server
A route information receiving unit that receives the route information transmitted from the mobile terminal device registered for use of the service;
In order to update an affiliate database in which data indicating that registration related to use of a service provided by the advertiser is made via the advertising platform is received in response to reception of the route information in the route information receiving unit. Affiliate database update information generation unit that generates update information of
The affiliate database is provided in an affiliate server that manages the affiliate database,
The platform server further includes:
Upon receiving an affiliate database update notification transmitted from the affiliate server in response to the update of the affiliate database based on the update information, registration of information related to the use of the service with respect to the electronic coupon associated with the application in the advertising platform comprising an electronic coupon information transmission unit to be transmitted to is made portable terminal device,
The advertising system includes the affiliate server, and an electronic coupon server that manages information related to the electronic coupon,
The platform server is
Upon receipt of the affiliate database update notification, the product corresponding to the application included in the affiliate database update notification is identified, an electronic coupon issue instruction is generated for the electronic coupon server, and the issue instruction is sent to the electronic coupon server. Send
An advertisement that transmits an electronic coupon issue notification to a user's mobile terminal device included in the affiliate database update notification when an electronic coupon issued by the electronic coupon server based on the issue instruction is received from the electronic coupon server system.

Images