JP2014132506A - Advertisement distribution system, advertisement distribution method, terminal equipment and notification program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To induce a user who has performed access to the advertisements of a Web page to purchase merchandise.SOLUTION: The advertisement distribution system includes: an advertisement distribution device and terminal equipment. The advertisement distribution device distributes advertisement content including merchandise information related to merchandise and store information related to a store which sells merchandise, and having display configurations selectable by a user operation. The terminal equipment displays the advertisement content, and when the advertisement content is selected by a user operation, acquires the combination of the merchandise information and the store information from the advertisement content. Also, the terminal equipment acquires the current location, and when a distance to the store shown by the store information acquired from the advertisement content is equal to or less than a predetermined distance, notifies the user that the merchandise is sold at the store.

Description

  The present invention relates to an advertisement distribution system, an advertisement distribution method, a terminal device, and a notification program.

  In recent years, with the rapid spread of the Internet, advertisement distribution via the Internet has been actively performed. As the advertisement distribution, there is an advertisement display that introduces a product or the like at a predetermined position on a web page, and transitions to an advertiser's web page when the advertisement content is clicked. This type of advertisement content is called a banner advertisement or an advertisement link.

  As a result, the user who browses the web page confirms the detailed information of the product on the advertiser's web page, decides whether or not to purchase the product, confirms the sales location of the product, and then installs the product at the actual store. It becomes possible to purchase.

  In recent years, although it is a technique different from advertising content, a technique for proposing purchase of a product that meets the needs of a user is known (see Patent Document 1). According to such a technique, since the user registers a desired product, the store that sells the product is notified according to the current location of the user, so that the purchase of the product that meets the user's needs can be proposed. Conceivable.

JP 2012-83971 A

  However, with the above-described conventional technology, it has been difficult to guide a user who has accessed advertising content to purchase a product. Specifically, in the above-described conventional technology, the user who accesses the advertising content is not limited to browsing the web page of the product or the like, but before the user who accesses the advertising content is guided to purchase the product. Not reached. Moreover, since the technique described in Patent Document 1 is a technique that is not related to the advertisement content displayed on the web page, it is not possible to guide a user who has accessed the advertisement content to purchase a product.

  The present application has been made in view of the above, and provides an advertisement distribution system, an advertisement distribution method, a terminal device, and a notification program that can guide a user who accesses an advertisement on a web page to purchase a product. Objective.

  The advertisement distribution system according to the present application is an advertisement distribution system including an advertisement distribution device and a terminal device, and the advertisement distribution device accepts product information related to the product from an advertiser terminal used by an advertiser of the product, Receiving means for receiving store information related to the store from a seller terminal that is a seller who sells the product in a store and is used by a seller different from the advertiser; and product information related to the product received by the receiving means; Distribution means for distributing advertisement content having a display form that can be selected by a user operation, and the terminal device is distributed by the distribution means. When the content is displayed and selected by user operation, the product information and the store information are extracted from the advertising content. Acquisition means for acquiring a combination of the terminal device, the current location of the terminal device, and when the distance to the store indicated by the store information acquired by the acquisition means is equal to or less than a predetermined distance, And a notification means for notifying that it is sold.

  According to one aspect of the embodiment, there is an effect that a user who accesses an advertisement on a web page can be guided to purchase a product.

FIG. 1 is a diagram for explaining an example of an advertisement distribution process according to the embodiment. FIG. 2 is a diagram illustrating a configuration example of the advertisement distribution system according to the embodiment. FIG. 3 is a diagram illustrating a configuration example of the advertisement distribution device according to the embodiment. FIG. 4 is a diagram illustrating an example of the advertisement storage unit according to the embodiment. FIG. 5 is a diagram illustrating a configuration example of a user terminal according to the embodiment. FIG. 6 is a diagram illustrating an example of a web page displayed by the web control unit according to the embodiment. FIG. 7 is a diagram illustrating an example of a notification screen displayed by the notification unit according to the embodiment. FIG. 8 is a sequence diagram illustrating a process of generating advertisement information by the advertisement distribution system according to the embodiment. FIG. 9 is a sequence diagram illustrating distribution processing by the advertisement distribution system according to the embodiment. FIG. 10 is a flowchart illustrating a notification processing procedure by the user terminal according to the embodiment. FIG. 11 is a diagram illustrating another example of the notification screen displayed by the notification unit according to the embodiment.

  Hereinafter, an embodiment for implementing an advertisement distribution system, an advertisement distribution method, a terminal device, and a notification program according to the present application (hereinafter referred to as “embodiment”) will be described in detail with reference to the drawings. In addition, the advertisement delivery system, the advertisement delivery method, the terminal device, and the notification program according to the present application are not limited by this embodiment. In the following embodiments, the same portions are denoted by the same reference numerals, and redundant description is omitted.

[1. (Advertisement delivery processing)
First, the advertisement distribution process according to the embodiment will be described with reference to FIG. FIG. 1 is a diagram for explaining an example of an advertisement distribution process according to the embodiment. In the example illustrated in FIG. 1, the user terminal 20 is a mobile phone (for example, a smartphone), a PDA (Personal Digital Assistant), or the like, and accesses a web page W10 provided by a predetermined server device.

  The web page W10 includes advertisement content A10 having a display form that can be selected by a user operation. The advertisement content A10 shown in FIG. 1 is an advertisement for introducing the sale of “Game G”. Such advertisement content A10 is associated with product information related to the product “game G” and store information related to the store where the product “game G” is sold.

  The product information includes the product name and the like, and the store information includes the store name and the location of the store. In the example illustrated in FIG. 1, the product information includes the product name “game G”, and the store information includes the store name “XX store” and the location information of the store L10.

  When the user terminal 20 accesses the advertising content A10, the user terminal 20 acquires product information and store information associated with the advertising content A10, and stores the acquired product information and store information in the storage unit 30 (described later “ Store in the shopping list storage unit 30 "). Note that when accessing the advertising content A10, the user terminal 20 transitions to a web page or the like that introduces the “game G”.

  Thereafter, the user terminal 20 moves by being carried by the user. At this time, the user terminal 20 determines whether or not the user terminal 20 is located near the store L10 based on the store information acquired above. When the user terminal 20 is located in the vicinity of the store L10, as in the example illustrated in FIG. 1, the user terminal 20 notifies the display unit (display or the like) that the user terminal 20 is located in the vicinity of the store L10, and the store L10. To notify that the product “game G” is sold.

  As described above, in the advertisement distribution process according to the embodiment, the product information and the store information are associated with the advertisement content, and when the user of the user terminal 20 selects the advertisement content, the user terminal 20 Capture store information. Then, when the user terminal 20 approaches a store that sells products, the user terminal 20 notifies the user that the products are being sold at nearby stores. Thereby, in the advertisement distribution processing according to the embodiment, the user after accessing the advertisement content can be guided to the actual store where the product is sold. As a result, in the advertisement distribution process according to the embodiment, the user can be guided to purchase the product, and the advertising effect of the advertising content can be improved. Hereinafter, an advertisement distribution system that realizes such an advertisement distribution process will be described in detail.

[2. (Advertising system configuration)
FIG. 2 is a diagram illustrating a configuration example of the advertisement distribution system according to the embodiment. As shown in FIG. 2, the advertisement distribution system 1 according to the embodiment includes an advertiser terminal 11, a seller terminal 12, user terminals 20 _{1 to} 20 _m, and an advertisement distribution apparatus 100. The advertiser terminal 11, the seller terminal 12, and the user terminals 20 _{1 to} 20 _m are connected via the network N so as to be communicable with the advertisement distribution device 100 by wire or wirelessly.

  The advertiser terminal 11 is a terminal device used by an advertiser who wants to place advertisement content on a web page distributed by the advertisement distribution apparatus 100. For example, the advertiser corresponds to a manufacturer who manufactures products introduced in the advertising content. The advertiser terminal 11 is, for example, a personal computer, a mobile phone, or a PDA.

  The seller terminal 12 is a terminal device used by a seller who sells products introduced in the advertising content at a store. The seller terminal 12 is, for example, a personal computer, a mobile phone, a PDA, or the like.

  2 shows an example in which the advertisement distribution system 1 includes one advertiser terminal 11 and one seller terminal 12, but the advertisement distribution system 1 includes a plurality of advertiser terminals. 11 or a plurality of seller terminals 12 may be included.

The user terminals 20 _{1 to} 20 _m correspond to the user terminal 20 illustrated in FIG. 1 and are terminal devices that access web pages distributed by the advertisement distribution device 100. Hereinafter, when it is not necessary to distinguish the user terminals 20 _{1 to} 20 _m , these may be collectively referred to as “user terminal 20”.

  The advertisement distribution device 100 is a server device that distributes a web page including advertisement content. The advertisement distribution apparatus 100 according to the embodiment accepts product information related to products introduced in the advertising content from the advertiser terminal 11. Specifically, the advertiser terminal 11 follows the operations of the advertiser, the image data to be posted in the advertising content, the name of the product to be introduced (product name), the description of the product, the web page that introduces the product (the advertiser's Product information including a URL (Uniform Resource Locator) indicating a web page is transmitted to the advertisement distribution apparatus 100.

  In addition, the advertisement distribution apparatus 100 receives store information regarding a store that sells products introduced in the advertisement content from the seller terminal 12. Specifically, the seller terminal 12 transmits store information including the name (store name) of the store where the product is sold, the location information where the store is located, the release date, and the like to the advertisement distribution apparatus 100 according to the operation by the seller. To do. Further, the seller terminal 12 transmits store information including the type (category) of the store that sells the product to the advertisement distribution device 100 when the name of the store that sells the product is not specified. For example, the seller terminal 12 transmits store information including “convenience store”, “department store”, “bookstore”, “pharmacy”, “appliances store”, and the like as the store type to the advertisement distribution apparatus 100.

  And the advertisement delivery apparatus 100 hold | maintains the merchandise information and store information which were received from the advertiser terminal 11 and the seller terminal 12, and when accessed from the user terminal 20, merchandise information and store information are matched. A web page including the advertisement content (for example, the web page W10 shown in FIG. 1) is distributed to the user terminal 20.

[3. Configuration of advertisement distribution device]
Next, the advertisement delivery apparatus 100 described above will be described with reference to FIG. FIG. 3 is a diagram illustrating a configuration example of the advertisement distribution device 100 according to the embodiment. As illustrated in FIG. 3, the advertisement distribution device 100 includes a communication unit 110, an advertisement storage unit 121, a content storage unit 122, and a control unit 130. The advertisement distribution apparatus 100 may include an input unit (for example, a keyboard and a mouse) that receives various operations from an administrator of the advertisement distribution apparatus 100 and a display unit for displaying various types of information.

  The communication unit 110 is connected to the network N and transmits / receives information to / from the advertiser terminal 11, the seller terminal 12, and the user terminal 20 via the network N. The communication unit 110 is connected to the network N by wire or wireless, and is realized by, for example, a NIC (Network Interface Card).

  The advertisement storage unit 121 and the content storage unit 122 are realized by, for example, a semiconductor memory element such as a RAM (Random Access Memory) or a flash memory, or a storage device such as a hard disk or an optical disk.

(About the advertisement storage unit 121)
The advertisement storage unit 121 stores various types of information related to advertisement content posted on a web page. Specifically, the advertisement storage unit 121 stores product information received from the advertiser terminal 11 and store information received from the seller terminal 12. Here, FIG. 4 illustrates an example of the advertisement storage unit 121 according to the embodiment. As illustrated in FIG. 4, the advertisement storage unit 121 includes items such as “product ID”, “product name”, “store name”, “store position”, and “release date”.

  “Product ID” indicates identification information for identifying a product introduced in the advertising content. “Product name” indicates the name of the product introduced in the advertising content. Such “product name” is included in the product information transmitted by the advertiser terminal 11.

  “Store name” indicates the name of the store where the product is sold. “Store location” indicates the location where the store is located (address, location information indicated by latitude and longitude, etc.). “Release date” indicates the date and time (year / month / day) when the sale of the product is started. These “store name”, “store location”, and “release date” are included in the store information transmitted by the seller terminal 12.

  For example, in FIG. 4, the product name “game G” identified by the product ID “C001” is “August 15, 2012” in the store name “Akihabara XX store” located in “Tokyo ...”. To be sold.

  If the store name where the product is sold is not specified and the type (category) of the store is specified as in the product ID “C002” illustrated in FIG. 4, the store name is “store name”. The store location information may not be stored in the “store location”. Further, as in the record of the product ID “C003” illustrated in FIG. 4, the product release date may not be stored.

  Moreover, the various information memorize | stored in the advertisement memory | storage part 121 is not restricted to the example shown in FIG. For example, although illustration is omitted in FIG. 4, the advertisement storage unit 121 includes, as product information transmitted by the advertiser terminal 11, image data to be posted on the advertising content, description of the product, and a web page that introduces the product. A URL or the like may be stored.

(About the content storage unit 122)
The content storage unit 122 stores various contents posted on the web page. The content storage unit 122 according to the embodiment stores content other than advertising content. For example, the content storage unit 122 stores an HTML (HyperText Markup Language) file forming a web page, image data displayed on the web page, and the like.

(About the control unit 130)
The control unit 130 is realized, for example, by executing a program stored in an internal storage device using a RAM as a work area by a CPU (Central Processing Unit), an MPU (Micro Processing Unit), or the like. The control unit 130 is realized by an integrated circuit such as an application specific integrated circuit (ASIC) or a field programmable gate array (FPGA).

  As shown in FIG. 3, the control unit 130 includes a reception unit 131, a distribution unit 132, and a billing unit 133, and realizes or executes information processing functions and operations described below. Note that the internal configuration of the control unit 130 is not limited to the configuration illustrated in FIG. 3, and may be another configuration as long as the information processing described below is performed.

(About the reception unit 131)
The reception unit 131 receives product information from the advertiser terminal 11, receives store information from the seller terminal 12, and stores the received product information and store information in the advertisement storage unit 121.

  For example, the accepting unit 131 provides the advertiser terminal 11 with a product information input screen for inputting product information when accessed from the advertiser terminal 11. The product information input screen is formed by an HTML file or the like, and is provided with an input field for inputting, for example, “product name”, “product description”, “URL” of the advertiser's web page, and the like. The accepting unit 131 accepts “product name”, “product description”, “URL”, and the like input on the product information input screen as product information, and stores the received product information in the advertisement storage unit 121. At this time, the accepting unit 131 pays out the product ID and stores the product information in the advertisement storage unit 121 in association with the product ID.

  Further, for example, when the reception unit 131 is accessed from the seller terminal 12, the store provided with a list of product names stored in the advertisement storage unit 121 and an input field for inputting store information An information input screen is provided to the seller terminal 12. The store information input screen is formed by an HTML file or the like, and includes, for example, a selection button for selecting a product name, and input fields for inputting “store name”, “store location”, “release date”, and the like. Provided. Then, the reception unit 131 receives “store name”, “store position”, “release date”, and the like input on the store information input screen as store information, and stores the received store information in the advertisement storage unit 121. At this time, the reception unit 131 stores the store information in the advertisement storage unit 121 in association with the product name selected on the store information input screen.

  Note that the processing by the reception unit 131 is not limited to the above example. For example, the advertiser terminal 11 may be equipped with a dedicated application for inputting product information. In this case, the advertiser terminal 11 displays an input screen for inputting product information by activating a dedicated application in accordance with the operation of the advertiser. Then, the dedicated application transmits the product information input on the input screen to the reception unit 131 of the advertisement distribution device 100. Thus, the reception unit 131 may receive product information from the advertiser terminal 11 without providing the product information input screen to the advertiser terminal 11. Similarly, the seller terminal 12 may be equipped with a dedicated application for inputting store information, and the receiving unit 131 receives store information from the seller terminal 12 without providing a store information input screen. May be. For example, when product information or store information is directly input by an input unit (for example, a keyboard) of the advertisement distribution apparatus 100, the reception unit 131 may receive product information or store information from the input unit. Good.

(About distribution unit 132)
When accessed from the user terminal 20, the distribution unit 132 distributes various types of content stored in the content storage unit 122 and web pages including advertisement content stored in the advertisement storage unit 121 to the user terminal 20. .

  Specifically, the distribution unit 132 associates the product information and the store information stored in the advertisement storage unit 121 with the advertisement content when posting the advertisement content on the web page. For example, the distribution unit 132 defines the product information and the store information in association with each other in the part that defines the advertisement content on the HTML file. When the user clicks on the advertisement content distributed by the distribution unit 132, the user terminal 20 acquires product information and store information associated with the advertisement content. For example, the distribution unit 132 adds product information and store information to parameters of a URL (URL indicating an advertiser's web page) linked to the advertising content. And user terminal 20 acquires merchandise information and store information from this URL.

(About the billing unit 133)
When the advertisement content distributed by the distribution unit 132 is clicked by the user of the user terminal 20, the charging unit 133 charges the advertiser of the advertisement content. For example, the billing unit 133 transmits electronic data of an invoice to the advertiser terminal 11 every predetermined period (for example, one month). In addition, when the product introduced in the advertising content distributed by the distribution unit 132 is purchased by the user of the user terminal 20, the charging unit 133 charges the seller of the product. For example, the billing unit 133 transmits electronic data of an invoice to the advertiser terminal 11 every predetermined period (for example, one month). In addition, the process which determines whether the user purchased goods is mentioned later.

[4. Configuration of user terminal]
Next, the user terminal 20 described above will be described with reference to FIG. FIG. 5 is a diagram illustrating a configuration example of the user terminal 20 according to the embodiment. As illustrated in FIG. 5, the user terminal 20 includes a communication unit 21, an input unit 22, a display unit 23, a shopping list storage unit 30, and a control unit 40.

  The communication unit 21 is connected to the network N and transmits / receives information to / from the advertisement distribution apparatus 100 via the network N. The communication unit 21 wirelessly connects to the network N.

  The input unit 22 is an input device that accepts various operations from the user. For example, the input unit 22 is realized by a cursor key, a numeric keypad, or the like. The display unit 23 is a display device for displaying various information. For example, the display unit 23 is realized by a liquid crystal display or the like. In addition, when the touch panel is employ | adopted for the user terminal 20, the input part 22 and the display part 23 are integrated.

  The shopping list storage unit 30 is realized by a storage device such as a semiconductor memory element such as a RAM or a flash memory, for example. The shopping list storage unit 30 stores product information and store information associated with the advertisement content distributed by the advertisement distribution device 100. Here, although illustration is omitted, the shopping list storage unit 30 stores the same information as the advertisement storage unit 121 illustrated in FIG. 4. That is, the shopping list storage unit 30 stores information such as “product name”, “store name”, “store position”, and “release date”. However, without being limited to these pieces of information, the shopping list storage unit 30 may store a “description of product”, a “URL indicating an advertiser's web page”, and the like associated with the advertising content.

  The control unit 40 is realized, for example, by executing a program (corresponding to an example of a notification program) stored in an internal storage device using the RAM as a work area by a CPU, MPU, or the like. The control unit 40 is realized by an integrated circuit such as an ASIC or FPGA, for example.

  As shown in FIG. 5, the control unit 40 includes a Web control unit 41, an acquisition unit 42, a position acquisition unit 43, a determination unit 44, and a notification unit 45, and performs information processing described below. Implement or execute a function or action. The internal configuration of the control unit 40 is not limited to the configuration illustrated in FIG. 5, and may be another configuration as long as the information processing described later is performed.

(About Web Control Unit 41)
The web control unit 41 performs processing for accessing a web page distributed by the advertisement distribution apparatus 100. The web control unit 41 is realized by software called a web browser, for example.

  More specifically, the web control unit 41 displays the web page acquired from the advertisement delivery device 100 on the display unit 23 by accessing the web page delivered by the advertisement delivery device 100 according to the operation by the user. .

  Here, FIG. 6 shows an example of a web page displayed by the web control unit 41 according to the embodiment. In the example illustrated in FIG. 6, the web control unit 41 displays the web page W20 acquired from the advertisement distribution device 100 on the web browser. The web page W20 includes a content display frame T20 in which various contents are displayed, and an advertisement frame A21 in which a banner advertisement or the like is displayed. For example, news, links to various websites, and the like are displayed in the content display frame T20. In addition, for example, advertisement content (image, moving image, text, etc.) that introduces a product or the like is displayed in the advertisement frame A21.

  The Web control unit 41 accesses a link (URL) attached to the advertisement content when the user performs an operation of clicking the advertisement content displayed in the advertisement space A21 illustrated in FIG. Thus, the advertiser's web page is displayed on the web browser.

(About the acquisition unit 42)
When the user clicks on advertisement content provided from the advertisement distribution device 100, the acquisition unit 42 acquires product information and store information associated with the advertisement content. For example, when product information and store information are assigned to parameters of a URL (URL indicating an advertiser's web page) transmitted from the advertisement distribution device 100, the acquisition unit 42 obtains the product information and the store from the URL. Get information.

  To explain using the example shown in FIG. 6, when the user clicks on the advertising content of “Game G” displayed in the advertising space A 21, the acquisition unit 42 receives the product from the URL transmitted from the advertising distribution device 100. Information and store information will be acquired.

  Then, the acquisition unit 42 stores the product information and store information acquired from the advertisement distribution device 100 in the shopping list storage unit 30. That is, the acquisition unit 42 stores the product information and the store information in the shopping list storage unit 30 as a shopping list in which the user may purchase the products introduced in the advertising content when the advertising content is clicked. Store.

  In addition, when acquiring the product information and the store information, the acquisition unit 42 may display the product information and the store information on a pop-up screen or the like, and inquire the user whether or not to register in the shopping list. In this case, the acquisition unit 42 stores the product information and the store information in the shopping list storage unit 30 when an operation for registering in the shopping list is performed.

(About the position acquisition unit 43)
The position acquisition unit 43 is a GPS (Global Positioning System) reception unit, and acquires the current position of the user terminal 20. Specifically, the position acquisition unit 43 receives radio waves transmitted from GPS satellites, and acquires position information (for example, latitude and longitude) of the user terminal 20 based on the received radio waves.

(About the determination unit 44)
Based on the current position acquired by the position acquisition unit 43, the determination unit 44 determines whether or not the user terminal 20 is located in the vicinity of the store where the product stored in the shopping list storage unit 30 is sold. To do.

  Specifically, the determination unit 44 compares each store position stored in the shopping list storage unit 30 with the current position acquired by the position acquisition unit 43, thereby determining the store from the current position of the user terminal 20. It is determined whether or not the distance to the position is a predetermined distance or less. The determination unit 44 performs determination processing for each store position stored in the shopping list storage unit 30.

  Moreover, the determination part 44 is memorize | stored in the shop name of the shopping list memory | storage part 30 in the range below a predetermined distance from the present position of the user terminal 20, when the shop position is not memorize | stored in the shopping list memory | storage part 30. It is determined whether or not “store type (category)” exists. For example, when “convenience store” is stored in the store name of the shopping list storage unit 30, the determination unit 44 determines whether or not “convenience store” exists within a predetermined distance or less from the current position of the user terminal 20. Determine whether. The user terminal 20 holds map data in a storage unit (not shown), and the determination unit 44 can perform such determination processing using the map data.

  In this way, the determination unit 44 specifies a record in which the distance from the current position of the user terminal 20 to the store is equal to or less than a predetermined distance among the records stored in the shopping list storage unit 30, and selects the specified record. Output to the notification unit 45.

(About the notification unit 45)
The notification unit 45 notifies the user that the product is sold at a store located near the user terminal 20 based on the record in the shopping list storage unit 30 specified by the determination unit 44. Specifically, the notification unit 45 acquires the product name and the store name from the record output from the determination unit 44. Then, the notification unit 45 displays on the notification screen such as a pop-up that the product is sold at the store.

  Here, FIG. 7 shows an example of a notification screen displayed by the notification unit 45 according to the embodiment. In the example illustrated in FIG. 7, the notification unit 45 notifies the user that the current position of the user terminal 20 is in the vicinity of the store by displaying “Near OO store” on the notification screen G10. In addition, the notification unit 45 notifies the user that the product “game G” is sold at “XX store” by displaying “Did you buy the game G” on the notification screen G10. As described above, the notification unit 45 notifies the store where the product is sold by notifying that the product introduced in the advertisement content clicked by the user in the past is sold in the store near the current position. Can be induced.

  Further, as shown in FIG. 7, the notification unit 45 displays a purchase presence / absence button B10 for inquiring of the user whether or not the corresponding product has been purchased on the notification screen G10. When the purchase presence / absence button B10 is clicked, the notification unit 45 determines that the user has purchased the product displayed on the notification screen G10 (“game G” in the example of FIG. 7). At this time, the notification unit 45 transmits to the advertisement distribution device 100 that the user has purchased the corresponding product. For example, the notification unit 45 transmits the product ID or the like of the product to the advertisement distribution apparatus 100. As a result, the charging unit 133 of the advertisement distribution apparatus 100 can determine that the product introduced in the advertisement content has been purchased by the user of the user terminal 20, and can charge the seller.

  Note that the information displayed on the notification screen G10 is not limited to the example shown in FIG. For example, the notification unit 45 may display the description of the product, the release date of the product, the URL of the advertiser introducing the product, and the like on the notification screen G10. When a URL displayed on the notification screen G10 is clicked, the user terminal 20 displays the advertiser's web page by accessing the URL.

  In the above example, the notification unit 45 displays the product information and the store information on the notification screen. However, the notification unit 45 may notify the user of the product information and the store information by voice or the like instead of displaying the product information and the store information.

  Moreover, the acquisition part 42, the determination part 44, and the notification part 45 which were mentioned above may be implement | achieved by the application installed in the user terminal 20, for example. Such an application builds the shopping list storage unit 30 in the storage area of the user terminal 20 and realizes the processing described above in cooperation with the communication unit 21, the Web control unit 41, and the acquisition unit 42 provided in the user terminal 20. be able to.

[5. (Advertising information generation process)
Next, the advertisement information generation process by the advertisement distribution system 1 according to the embodiment will be described with reference to FIG. FIG. 8 is a sequence diagram illustrating a process of generating advertisement information by the advertisement distribution system 1 according to the embodiment. The advertisement information here refers to the product information and store information described above.

  As illustrated in FIG. 8, the advertiser terminal 11 accesses the advertisement distribution apparatus 100 according to the operation of the advertiser when transmitting product information to the advertisement distribution apparatus 100 (step S <b> 101). When accessed from the advertiser terminal 11, the receiving unit 131 of the advertisement distribution apparatus 100 transmits a product information input screen to the advertiser terminal 11 (step S102). For example, the reception unit 131 transmits an HTML file that forms a product information input screen to the advertiser terminal 11.

  Subsequently, the advertiser terminal 11 transmits the product information input by the advertiser on the product information input screen to the advertisement distribution device 100 (step S103). And the reception part 131 of the advertisement delivery apparatus 100 receives merchandise information from the advertiser terminal 11, and stores the received merchandise information in the advertisement storage part 121 (step S104).

  Further, when transmitting store information to the advertisement distribution apparatus 100, the seller terminal 12 accesses the advertisement distribution apparatus 100 according to the operation of the seller (step S105). When accessed from the seller terminal 12, the reception unit 131 of the advertisement distribution device 100 transmits a store information input screen to the seller terminal 12 (step S106). At this time, the reception unit 131 transmits a store information input screen including a list of product information received from the advertiser terminal 11 and an input field for inputting store information to the advertiser terminal 11.

  Subsequently, the seller terminal 12 transmits the store information input on the store information input screen by the seller to the advertisement distribution apparatus 100 (step S107). And the reception part 131 of the advertisement delivery apparatus 100 stores the shop information received from the seller terminal 12 in the advertisement storage part 121 (step S108).

[6. (Delivery process)
Next, the delivery process by the advertisement delivery system 1 according to the embodiment will be described with reference to FIG. FIG. 9 is a sequence diagram illustrating distribution processing by the advertisement distribution system 1 according to the embodiment.

  As illustrated in FIG. 9, the web control unit 41 of the user terminal 20 accesses the advertisement distribution device 100 via a web browser or the like when acquiring a web page distributed by the advertisement distribution device 100 (step S201). ).

  Subsequently, the distribution unit 132 of the advertisement distribution apparatus 100 distributes the web page accessed by the user terminal 20 to the user terminal 20 (step S202). At this time, the distribution unit 132 distributes to the user terminal 20 a web page including various contents stored in the content storage unit 122 and advertisement content stored in the advertisement storage unit 121. Further, when distributing the advertising content, the distribution unit 132 associates the product information and the store information stored in the advertisement storage unit 121 with the advertising content.

  Subsequently, when the user clicks on the advertisement content included in the web page, the web control unit 41 of the user terminal 20 accesses the advertisement content (step S203). Subsequently, the distribution unit 132 of the advertisement distribution apparatus 100 sets, as parameters, product information and store information associated with the advertisement content as a URL linked to the advertisement content accessed by the user terminal 20. The transmitted URL is transmitted to the user terminal 20 (step S204).

  Subsequently, the acquisition unit 42 of the user terminal 20 acquires product information and store information from the URL transmitted from the advertisement distribution device 100, and stores the acquired product information and store information in the shopping list storage unit 30 (step S205). ).

[7. Notification process)
Next, notification processing by the user terminal 20 according to the embodiment will be described with reference to FIG. FIG. 10 is a flowchart illustrating a notification processing procedure by the user terminal 20 according to the embodiment. Note that the processing procedure shown in FIG. 10 is executed regularly (for example, every 5 minutes) by the control unit 40 or whenever the user terminal 20 moves by a predetermined distance.

  As illustrated in FIG. 10, the position acquisition unit 43 of the advertisement distribution apparatus 100 acquires the current position where the user terminal 20 is located (step S301). Subsequently, based on the store position (or type of store name) stored in the shopping list storage unit 30, the determination unit 44 has a distance from the current position of the user terminal 20 to the store position that is a predetermined distance or less. Whether or not (step S302).

  And the determination part 44 complete | finishes a process, when the distance from a present position to a shop position is not below predetermined distance (step S302; No). On the other hand, when the distance from the current position to the store position is equal to or less than the predetermined distance (step S302; Yes), the determination unit 44 acquires product information and store information from the shopping list storage unit 30 (step S303).

  Subsequently, the notification unit 45 displays the product information and the store information acquired by the determination unit 44 on the display unit 23 (step S304). For example, the notification unit 45 displays the notification screen G10 illustrated in FIG.

  Subsequently, the notification unit 45 determines whether or not the user has performed an operation indicating that the product has been purchased on the notification screen (step S305). And the notification part 45 complete | finishes a process, when not performing operation to the effect that the user purchased goods (step S305; No). On the other hand, when the user performs an operation indicating that the product has been purchased (step S305; Yes), the notification unit 45 transmits information indicating that the product has been purchased to the advertisement distribution apparatus 100 (step S306).

[8. (Modification)
The advertisement distribution system 1 according to the above-described embodiment may be implemented in various different forms other than the above-described embodiment. Therefore, in the following, another embodiment of the advertisement distribution system 1 will be described.

[8-1. Determination process〕
In the said embodiment, the determination part 44 showed the example which determines whether the user terminal 20 is located in the vicinity of a shop. However, the determination unit 44 may determine whether or not the current date and time is close to the sale date of the product as well as whether or not the store is in the vicinity of the store. For example, the determination unit 44 stores product information and store information in which the distance from the current position of the user terminal 20 to the store is a predetermined distance or less and the time from the current date and time to the release date is a predetermined time or less. Obtained from the unit 30. In this case, the notification unit 45 notifies of a product that will be released in the near future at a store near the user terminal 20. Thereby, the user terminal 20 can guide the user to an actual store where the product is released in the near future.

  In the above example, the determination unit 44 may acquire product information and store information whose sale date is past the current date and time from the shopping list storage unit 30. In this case, the notification unit 45 notifies of a product that has already been sold at a store near the user terminal 20. Thereby, the user terminal 20 can guide the user to a store where the product is actually sold.

  In the above example, the notification unit 45 may periodically notify the remaining time (remaining days) until the release date regardless of the distance from the user terminal 20 to the store. For example, the notification unit 45 counts down such as “Game G will be released in one week,” “Game G will be released in six days,” and “Game G will be released tomorrow.” The remaining time (number of remaining days) may be notified in a format.

[8-2. Product information, store information)
Moreover, in the said embodiment, like the example shown in FIG. 4, the example with which one shop information was matched with one goods (goods information) was shown. However, the advertisement distribution apparatus 100 may associate a plurality of store information with one product (product information). That is, the advertisement distribution apparatus 100 may receive store information from a plurality of seller terminals 12 for one piece of product information received from the advertiser terminal 11.

  In this case, the distribution unit 132 of the advertisement distribution apparatus 100 distributes advertisement content associated with a plurality of store information. The acquisition unit 42 of the user terminal 20 acquires a plurality of store information associated with the advertisement content clicked by the user, and stores the acquired plurality of store information in the shopping list storage unit 30. In this case, the notification unit 45 displays the store information of the store located in the vicinity of the user terminal 20 among the store information stored in the shopping list storage unit 30 on the notification screen.

  Further, in the above-described embodiment, the “store name”, “store position”, and “release date” are described as examples of the store information. However, the seller terminal 12 may transmit “product price”, “product sales number (stock quantity)”, and the like to the advertisement distribution apparatus 100 as store information in addition to these pieces of information. In this case, the notification unit 45 displays “product price”, “product sales number”, “discount information”, and the like on the notification screen in addition to “store name” and “release date”.

  Here, FIG. 11 shows another example of the notification screen displayed by the notification unit 45 according to the embodiment. FIG. 11 shows an example in which there are a plurality of stores selling the product “game G” in the vicinity of the user terminal 20. In addition, an example is shown in which a plurality of sellers transmit the price of a product to the advertisement distribution apparatus 100. In the example illustrated in FIG. 11, the notification unit 45 sells the product “game G” at the store “AA store” for “3000 yen”, the “BB store” for “3200 yen”, and the “CC store”. Display on the notification screen G20 that “2800 yen” is sold. Thereby, the user of the user terminal 20 can select a store where the product “game G” is purchased by comparing prices.

  Although not shown in FIG. 11, the notification unit 45 may display “the number of products sold” at each store, “discount information”, “distance” to each store, and the like. Moreover, in the example shown in FIG. 11, you may enable it to select the store which purchased goods. In this case, the user clicks the purchase presence / absence button B10 after selecting the store where the product is purchased. Moreover, in the example which wants to show in FIG. 11, the notification part 45 may display only the shop located in the position nearest from the user terminal 20 instead of displaying a some shop.

  Further, the advertiser terminal 11 may transmit “campaign code” or the like to the advertisement distribution apparatus 100 as product information in addition to “product name” or the like. The “campaign code” is a code for specifying a product. In this case, the advertisement distribution apparatus 100 counts the number of times the advertisement content has been clicked and the number of times the product has been purchased for each campaign code. Thereby, the advertisement delivery apparatus 100 can measure the advertisement effect for each product. As a method of acquiring the conversion (predicted purchase number), the user terminal 20 (the user terminal 20 (that the advertisement distribution device 100 has acquired the number of times the advertisement content has been clicked) and that the registration in the shopping list storage unit 30 has been confirmed. A predetermined collection device (server device) may collect data from an application that implements the acquisition unit 42, the determination unit 44, the notification unit 45, and the like.

[8-3. (Map data)
Moreover, in the said embodiment, as illustrated in FIG.1, FIG.7, FIG.11, the example in which merchandise information and store information were displayed by the text was shown. However, the notification unit 45 may display map data. At this time, the notification unit 45 may display the current position of the user terminal 20, the location of each store, the sales price, and the like on the map data.

[8-4. Web page〕
Moreover, in the said embodiment, the user terminal 20 showed the example which acquires a web page from the advertisement delivery apparatus 100 via a browser. However, the user terminal 20 acquires a web page by reading a QR code (registered trademark) described on a paper medium (such as a poster) or a web page and accessing a URL indicated by the QR code (registered trademark). May be. And the user terminal 20 may perform the notification process etc. which were mentioned above, when the advertisement content contained in this web page is clicked.

  The QR code (registered trademark) may include the URL of a web page introducing products, product information, and store information. In this case, when the user terminal 20 reads the QR code (registered trademark), the user terminal 20 accesses the URL indicated by the QR code (registered trademark) and stores the product information and the store information in the shopping list storage unit 30. .

[8-5. Purchase decision)
Moreover, in the said embodiment, when the purchase presence button B10 shown in FIG.7 and FIG.11 was clicked, the example which determines with having purchased goods was shown. However, some of the user terminals 20 can make payment at the time of product purchase by being held over a reader / writer provided in the store. That is, the user may purchase a product using the user terminal 20 by NFC (Near Field Communication). In this case, when a product is purchased by NFC at a predetermined store, the user terminal 20 may transmit to the advertisement distribution apparatus 100 that the product has been purchased at the store. Alternatively, when a product is purchased using the user terminal 20, a store server or the like provided in the store may transmit to the advertisement distribution apparatus 100 that the product has been purchased at the store.

[8-6. Others]
In addition, among the processes described in the above embodiment, all or part of the processes described as being automatically performed can be performed manually, or the processes described as being performed manually can be performed. All or a part can be automatically performed by a known method. In addition, the processing procedures, specific names, and information including various data and parameters shown in the document and drawings can be arbitrarily changed unless otherwise specified. For example, the various types of information illustrated in each drawing is not limited to the illustrated information.

  Further, each component of each illustrated apparatus is functionally conceptual, and does not necessarily need to be physically configured as illustrated. In other words, the specific form of distribution / integration of each device is not limited to that shown in the figure, and all or a part thereof may be functionally or physically distributed or arbitrarily distributed in arbitrary units according to various loads or usage conditions. Can be integrated and configured.

  For example, in the above-described embodiment, the example in which the user terminal 20 includes the shopping list storage unit 30, the acquisition unit 42, and the determination unit 44 has been described. However, the advertisement distribution device 100 (or another server device) may include the shopping list storage unit 30, the acquisition unit 42, the position acquisition unit 43, the determination unit 44, and the notification unit 45. In this case, the user terminal 20 periodically transmits the current position to the advertisement distribution device 100. And the advertisement delivery apparatus 100 instruct | indicates to display the notification screen with respect to the notification part 45 of the user terminal 20 by performing the process similar to the acquisition part 42 and the determination part 44 mentioned above. Even with such a configuration, processing similar to that of the advertisement distribution system 1 described above can be realized.

[9. effect〕
As described above, the advertisement distribution system 1 according to the embodiment includes the advertisement distribution device 100 and the user terminal 20 (corresponding to an example of a terminal device). The distribution unit 132 of the advertisement distribution apparatus 100 distributes advertisement content including product information regarding products and store information regarding stores where such products are sold. When the acquisition unit 42 of the user terminal 20 accesses the advertisement content distributed by the distribution unit 132, the acquisition unit 42 acquires a combination of product information and store information included in the advertisement content. Moreover, the notification part 45 of the user terminal 20 notifies that the said goods are sold in this shop, when the distance to the shop shown by the shop information acquired by the acquisition part 42 is below a predetermined distance. .

  Thereby, in the advertisement delivery system 1 which concerns on embodiment, the user after accessing advertising content can be guide | induced to the actual shop where goods are sold. As a result, in the advertisement distribution system 1, the user can be guided to purchase the product, and the advertising effect of the advertising content can be improved.

  For example, a user who has viewed an advertisement displayed on a conventional web page needs to check and store in advance the location of a store where the product is sold. However, in the advertisement distribution system 1 according to the embodiment, when the user is located in the vicinity of the store, the store where the product is sold is notified, so that the user can be brought into the actual store without taking the user trouble. Can be guided.

  In addition, the distribution unit 132 of the advertisement distribution apparatus 100 according to the embodiment distributes the advertisement content further including the release date on which the product is released. The acquisition unit 42 of the user terminal 20 further acquires the release date when accessing the advertising content. The notification unit 45 of the user terminal 20 further notifies the release date when the distance to the store is equal to or less than a predetermined distance and the time from the current date to the release date is equal to or less than a predetermined time.

  Thereby, in the advertisement distribution system 1 according to the embodiment, since the user can recognize that the product will be released in the near future, the user can be guided to an actual store where the product is released in the near future. it can.

  In addition, the notification unit 45 of the user terminal 20 according to the embodiment periodically notifies the remaining time from the current date and time to the release date.

  Thereby, in the advertisement delivery system 1 which concerns on embodiment, since the release date of goods can be recognized by a user, a user can be guide | induced more to the actual shop where goods are sold.

  In addition, the reception unit 131 of the advertisement distribution apparatus 100 according to the embodiment receives product information from the advertiser terminal 11 used by the advertiser of the product, and is a seller terminal used by a seller who sells the product at a store. 12 receives store information. In addition, the distribution unit 132 of the advertisement distribution device 100 distributes the advertisement content including the product information received by the reception unit 131 and the store information.

  Thereby, in the advertisement distribution system 1 according to the embodiment, detailed store information can be directly acquired from the seller for the product submitted to the advertiser, so that detailed store information can be notified to the user. . As a result, the advertisement distribution system 1 can guide the user by purchasing a product.

  In addition, when the notification unit 45 of the user terminal 20 according to the embodiment notifies that the product is sold in the store and the operation indicating that the product is purchased is performed, the product is purchased in the store. To the advertisement distribution apparatus 100.

  Thereby, in the advertisement distribution system 1 according to the embodiment, it is possible to measure the advertising effect of the advertising content displayed on the web page even when the product is purchased in an actual store.

  Further, the billing unit 133 of the advertisement distribution apparatus 100 according to the embodiment charges the advertiser when the advertisement content is accessed, and the product introduced in the advertisement content is purchased by the user of the user terminal 20. If it is, the seller is charged.

  Thereby, in the advertisement distribution system 1 according to the embodiment, it is possible to charge the advertiser and the seller for a legitimate amount according to the number of clicks of the advertisement content and the number of purchases of the product.

  In addition to the store location information, the delivery unit 132 of the advertisement delivery device 100 according to the embodiment delivers advertisement content including the number of products sold or the price of the products as store information. The notification unit 45 of the user terminal 20 further notifies the sales number of the product or the price of the product.

  Thereby, in the advertisement delivery system 1 which concerns on embodiment, since detailed store information can be notified to a user, a user can be guide | induced more to a store.

  Further, the distribution unit 132 of the advertisement distribution apparatus 100 according to the embodiment distributes advertisement content including a plurality of store information. Further, the notification unit 45 of the user terminal 20 identifies a store whose distance from the user terminal 20 is equal to or less than a predetermined distance based on a plurality of store information included in the advertisement content, and the product is sold at the identified store. Notify you.

  Thereby, in the advertisement distribution system 1 according to the embodiment, the user can be notified of a plurality of store information, so that the user can select a store where the product is to be purchased.

  In addition, the notification unit 45 of the user terminal 20 according to the embodiment further notifies the map information in the vicinity of the store.

  Thereby, in the advertisement delivery system 1 which concerns on embodiment, since a detailed position of a store can be notified to a user, a user can be guided to a store more.

  As described above, some of the embodiments of the present application have been described in detail with reference to the drawings. However, these are merely examples, and various modifications, including the aspects described in the disclosure section of the invention, based on the knowledge of those skilled in the art It is possible to implement the present invention in other forms with improvements.

  Further, the above-described advertisement distribution apparatus 100 may be realized by a plurality of server computers, and depending on functions, an external platform or the like may be realized by calling an API (Application Programming Interface) or network computing. Can be changed flexibly.

  Further, the “means” described in the claims can be read as “section (module, unit)” or “circuit”. For example, the distribution means can be read as a distribution unit or a distribution circuit.

DESCRIPTION OF SYMBOLS 1 Advertisement delivery system 11 Advertiser terminal 12 Seller terminal 20 User terminal 30 Shopping list memory | storage part 42 Acquisition part 43 Position acquisition part 44 Judgment part 45 Notification part 100 Advertisement delivery apparatus 121 Advertisement memory | storage part 131 Reception part 132 Delivery part 133 Charging part

Claims (11)

An advertisement distribution system including an advertisement distribution device and a terminal device,
The advertisement distribution device is
The product information related to the product is received from the advertiser terminal used by the advertiser of the product, and the seller is a seller who sells the product in the store and is used by the seller different from the advertiser. A reception means for receiving store information;
A distribution unit that distributes advertisement content having a display form selectable by a user operation, including product information related to the product received by the receiving unit and store information about a store where the product is sold;
The terminal device is
An acquisition means for displaying the advertising content distributed by the distribution means and acquiring a combination of product information and store information from the advertising content when selected by a user operation;
Notification means for acquiring the current location of the terminal device and notifying that the product is sold in the store when the distance to the store indicated by the store information acquired by the acquisition unit is equal to or less than a predetermined distance; ,
An advertisement distribution system comprising: The delivery means includes
Deliver advertising content that further includes the release date on which the product is released,
The acquisition means includes
When accessing the advertising content, get the release date further,
The notification means includes
The advertisement distribution system according to claim 1, wherein notification is made when the distance to the store is equal to or less than the predetermined distance and the time from the current date and time to the release date is equal to or less than a predetermined time. The notification means includes
The advertisement distribution system according to claim 2, wherein the remaining time from the current date and time to the release date is periodically notified. The notification means includes
As a result of notifying that the product is sold in the store, when an operation indicating that the product is purchased is performed, the fact that the product is purchased in the store is transmitted to the advertisement distribution device. The advertisement delivery system according to any one of claims 1 to 3. The advertisement distribution device includes:
When the advertisement content is accessed, the advertiser is charged, and when the product introduced in the advertisement content is purchased by the user of the terminal device, the seller is charged. The advertisement distribution system according to any one of claims 1 to 4, further comprising billing means. The delivery means includes
In addition to the location information of the store, distribute the advertising content including the number of sales of the product or the price of the product as the store information,
The notification means includes
The advertisement distribution system according to any one of claims 1 to 5, further informing the number of sales of the product or the price of the product. The delivery means includes
Delivering advertising content containing a plurality of the store information,
The notification means includes
Based on a plurality of store information included in the advertisement content, a store whose distance from the terminal device is equal to or less than the predetermined distance is specified, and notification that the product is sold at the specified store is provided. The advertisement distribution system according to any one of claims 1 to 6. The notification means includes
The advertisement distribution system according to any one of claims 1 to 7, wherein map information in the vicinity of the store is further notified. An advertisement distribution method executed by an advertisement distribution system including an advertisement distribution device and a terminal device,
The advertisement distribution device accepts product information about the product from an advertiser terminal used by the advertiser of the product, and is a seller who sells the product at a store and is used by a seller different from the advertiser A reception process for receiving store information about the store from the customer terminal;
A distribution step in which the advertisement distribution device distributes advertisement content having a display form that can be selected by a user operation, including product information related to the product received in the reception step and store information about a store where the product is sold. When,
When the terminal device displays the advertising content distributed by the distribution step and is selected by a user operation, an acquisition step of acquiring a combination of product information and store information from the advertising content;
When the terminal device acquires the current location of the terminal device and the distance to the store indicated by the store information acquired by the acquisition step is equal to or less than a predetermined distance, the product is sold at the store. A notification process to notify;
An advertisement distribution method comprising: A terminal device,
Product information related to the product set by the advertiser of the product and store information related to the store set by a seller who sells the product in the store and is different from the advertiser, An acquisition means for displaying an advertisement content having a selectable display form and acquiring a combination of product information and store information from the advertisement content when selected by a user operation;
Notification means for acquiring the current location of the terminal device and notifying that the product is sold in the store when the distance to the store indicated by the store information acquired by the acquisition unit is equal to or less than a predetermined distance; ,
A terminal device comprising: A notification program to be executed by a terminal device,
Product information related to the product set by the advertiser of the product and store information related to the store set by a seller who sells the product in the store and is different from the advertiser, An acquisition procedure for displaying advertising content having a selectable display form and acquiring a combination of product information and store information from the advertising content when selected by a user operation;
A notification procedure for acquiring the current location of the terminal device and notifying that the product is sold at the store when the distance to the store indicated by the store information acquired by the acquisition procedure is equal to or less than a predetermined distance; ,
A notification program for causing a terminal device to execute.

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