KR101615557B1 - Targeting advertisement method and system for in-app purchase item - Google Patents

Abstract

A targeted advertising method and system for an in-app payment item is disclosed. A method of targeting an in-app payment item includes generating history information using behavior information associated with execution of one or more application programs received from a user terminal connected to the advertisement server through a communication network; Determining one or more item advertisement data using the history information among the plurality of item advertisement data stored in advance by the advertisement server; And causing the advertisement server to display the determined item advertisement data through an advertisement area allocated in advance on a display screen of the user terminal.

Description

[0001] Targeting advertisement method and system for in-app payment items [

The present invention relates to a targeted advertising method and system for in-app payment items.

Many advertisements have been made to achieve various purposes such as sales of products or services or image promotion of companies.

On-line advertising carried out through websites, etc., starts with a banner advertisement displayed on a web site, refers to a search word inputted by a user, and displays a search advertisement suitable for a user. Based advertising.

In recent years, user terminals capable of downloading and installing an application program through communication alone, such as a smart phone or a tablet PC, have been widely used.

One area of the execution screen area of the application program installed in the user terminal is assigned to the advertisement area by the selection of the user and the user using the application program is guided to be exposed to the advertisement by expressing the advertisement data through the area . Korean Patent Laid-Open Publication No. 2013-012453 (method of providing advertisement contents using mobile messenger) is one of the prior invention related thereto.

However, the advertisement method in the user terminal according to the related art is merely a method of sequentially or selectively providing the advertisement data stored in the advertisement server rather than the optimum advertisement to each user, and the displayed advertisement data is directly transmitted to the advertiser Which is not able to contribute to the increase of sales of the product.

The present invention provides advertisement data optimized for a user by referring to at least one of a list of application programs installed in a user terminal, an item list of an in-app purchase item of a user, an application program usage behavior of a user, And to provide a targeting advertisement method and system for in-app payment items that can be maximized.

The present invention provides a targeting advertisement method and system for an in-app payment item that enables advertisement data displayed in an advertisement area to be linked to an in-app payment function provided in an application program, thereby contributing to an increase in sales of an advertiser.

Other objects of the present invention will become readily apparent from the following description.

According to an aspect of the present invention, there is provided a targeting advertisement system for an in-app payment item including an advertisement server, the advertisement server comprising: a history server for receiving history information from at least one application program executed from a user terminal connected through a communication network, A history information generation unit for generating information; And an advertisement execution unit for determining one or more item advertisement data using the history information among a plurality of item advertisement data stored in the storage unit and displaying the determined item advertisement data through an advertisement area allocated to a display screen of the user terminal Wherein the item advertisement data includes identification information of a corresponding application program, and when the item advertisement data displayed on the display screen of the user terminal is clicked, the user terminal displays an application program corresponding to the identification information And a target advertisement system for an in-app payment item is provided.

The application program executed by clicking the item advertisement data may proceed to an In-App Purchase page for item purchase corresponding to the item advertisement data.

The item advertisement data may be advertisement data related to an item sold using an in-app payment function provided in an app program.

A behavior information generating unit for generating behavior information on use of the executed one or more application programs and transmitting the generated behavior information to the advertisement server through a communication network; And an advertisement-app connection unit for determining whether the item advertisement data displayed through the advertisement area is clicked, and controlling the corresponding application program to be executed by using the identification information when clicked.

Wherein the advertisement-app connection unit is configured to, when the item advertisement data is clicked, to display advertisement information including at least one of identification information of the user terminal, identification information of the corresponding application program set to be matched, Information to the advertisement server, and the history information generating unit may update the history information using the advertisement click information.

The behavior information includes identification information of the user terminal, a list of items purchased using the in-app payment function provided in the executed application program, an amount paid for purchase, a list of the application programs installed in the user terminal, The identification information of the program, the execution start time of the executed application program, the execution end time, and the execution holding time.

The advertisement performing unit may include information on an item advertisement data click count corresponding to each application program included in the history information, execution frequency information of each application program, execution time information of each application program, The item information data can be determined using one or more of the number of times information, information on the amount of purchase items of the appended billing item corresponding to each app program, and app program information that is executed within a specified period or purchased for an app payment item.

According to another aspect of the present invention, there is provided a targeting advertisement method for an in-app payment item, comprising: generating history information using behavior information according to execution of one or more application programs received from a user terminal connected through a communication network; Determining one or more item advertisement data using the history information among the plurality of item advertisement data stored in advance by the advertisement server; And causing the advertisement server to display the determined item advertisement data through an advertisement area allocated in advance on a display screen of the user terminal, wherein the item advertisement data includes identification information of a corresponding application program, And the user terminal executes the application program corresponding to the identification information when the item advertisement data displayed on the display screen of the terminal is clicked.

The application program executed by clicking the item advertisement data may proceed to an In-App Purchase page for item purchase corresponding to the item advertisement data.

The user terminal generates behavior information on use of the executed one or more application programs and transmits the generated behavior information to the advertisement server through a communication network; Determining whether the item advertisement data displayed through the advertisement area is clicked; And controlling the corresponding application program to be executed using the identification information when the displayed item advertisement data is clicked.

The advertisement click information including at least one of identification information of the user terminal, identification information of the corresponding application program, and advertisement identifier information added to the item advertisement data is transmitted to the advertisement server in the controlling step, The advertisement server may update the history information using the advertisement click information.

The behavior information includes identification information of the user terminal, a list of items purchased using the in-app payment function provided in the executed application program, an amount paid for purchase, a list of the application programs installed in the user terminal, The identification information of the program, the execution start time of the executed application program, the execution end time, and the execution holding time.

The advertisement performing unit may include information on an item advertisement data click count corresponding to each application program included in the history information, execution frequency information of each application program, execution time information of each application program, The item information data can be determined using one or more of the number of times information, information on the amount of purchase items of the appended billing item corresponding to each app program, and app program information that is executed within a specified period or purchased for an app payment item.

Other aspects, features, and advantages will become apparent from the following drawings, claims, and detailed description of the invention.

According to the embodiment of the present invention, it is possible to maximize the advertising effect by providing the optimized advertisement data by referring to at least one of the list of the application programs installed in the user terminal, the in-app payment item details of the user, There is an effect.

In addition, the advertising data displayed in the advertisement area is linked with the in-app payment function provided in the application program, thereby contributing to an increase in sales of the advertiser.

BRIEF DESCRIPTION OF THE DRAWINGS FIG. 1 is a block diagram schematically illustrating a configuration of a targeting advertisement system for an in-app payment item according to an embodiment of the present invention; FIG.
2A and 2B are flowcharts illustrating a targeting advertisement method for an in-app payment item according to an embodiment of the present invention.

While the invention is susceptible to various modifications and alternative forms, specific embodiments thereof are shown by way of example in the drawings and will herein be described in detail. It is to be understood, however, that the invention is not to be limited to the specific embodiments, but includes all modifications, equivalents, and alternatives falling within the spirit and scope of the invention.

It is to be understood that when an element is referred to as being "connected" or "connected" to another element, it may be directly connected or connected to the other element, . On the other hand, when an element is referred to as being "directly connected" or "directly connected" to another element, it should be understood that there are no other elements in between.

The terminology used herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the invention. The singular expressions include plural expressions unless the context clearly dictates otherwise. In this specification, the terms "comprises" or "having" and the like refer to the presence of stated features, integers, steps, operations, elements, components, or combinations thereof, But do not preclude the presence or addition of one or more other features, integers, steps, operations, elements, components, or combinations thereof.

The terms first, second, etc. may be used to describe various components, but the components should not be limited by the terms. The terms are used only for the purpose of distinguishing one component from another.

Also, the terms " part, "" unit," " module, "and the like, which are described in the specification, refer to a unit for processing at least one function or operation and may be implemented by hardware or software or a combination of hardware and software .

It is to be understood that the components of the embodiments described with reference to the drawings are not limited to the embodiments and may be embodied in other embodiments without departing from the spirit of the invention. It is to be understood that although the description is omitted, multiple embodiments may be implemented again in one integrated embodiment.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Reference will now be made in detail to the preferred embodiments of the present invention, examples of which are illustrated in the accompanying drawings, wherein like reference numerals refer to the like elements throughout. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. In the following description, well-known functions or constructions are not described in detail since they would obscure the invention in unnecessary detail.

1 is a block diagram schematically illustrating a configuration of a targeting advertisement system for an in-app payment item according to an embodiment of the present invention.

Referring to FIG. 1, a targeting advertisement system for an in-app payment item may include a user terminal 110, an application interworking server 120, and an advertisement server 130.

The user terminal 110 is a digital device that downloads and installs an application program (hereinafter referred to as 'app program') desired by the user such as a smart phone, a tablet PC, and the like, and the installed application is executed by the user's selection.

The user terminal 110 is provided with various applications such as an application program independently executed in the user terminal 110, a game ranking display between game players, in-app settlement, and updating of the latest information, for example, And an application program connected to the application interworking server 120 through a communication network during the execution of the application. Of course, in the case of a web browser application such as a safari, it is natural that it can be connected to various web spaces according to a user's web address input without being limited to being connected to any one of the application interworking servers 120.

An advertisement area may be allocated to one of the execution screen areas of an application program installed in the user terminal 110 (for example, a game application, a public transportation search application, a map application, a web browser application, etc.). The advertisement area allocation method includes, for example, an advertisement area allocation method in which an advertisement image is removed by selecting a user's removal button or an advertisement image is displayed and removed for a predetermined time, a one-area allocation method of a display screen such as a band banner advertisement, .

When an arbitrary app program is executed in the user terminal 110 connected through a communication network, the advertisement server 130 stores item advertisement data (i.e., a bar name, As well as advertisement data about items that can be used in the course of execution of the application program). When the user clicks the item advertisement data, the application program set to be linked with the item advertisement data is automatically executed, so that the user can process the item purchase corresponding to the item advertisement data.

Hereinafter, each component included in the targeting advertisement system for the in-app payment item will be described with reference to FIG.

1, the user terminal 110 may include an application program group 142, a behavior information generation unit 144, an advertisement-application connection unit 146, and a terminal communication unit 148.

One or more application programs are installed in the user terminal 110, and installed application programs are formed in the application program group 142. It is a matter of course that the application program group 142 is a term adopted for convenience of description, and that each application program can be independently installed and removed. Also, it is obvious that each of the application programs can be executed independently or in conjunction with other application programs, although a separate explanation will be omitted.

Each of the application programs installed in the user terminal 110 may or may not have an in-app payment function.

Each of the application programs installed in the user terminal 110 may include an advertisement area for displaying the item advertisement data provided from the advertisement server 130 through a communication network in its execution screen area such as a web browser application program, Or may be provided in separate areas such as free app programs. Of course, in the case of a paid app program, there may be no separate advertisement area, and there may be an app program constituting an advertisement area in a space such as a lock screen. In addition, the setting position of the advertisement area for displaying the item advertisement data according to the present embodiment may vary.

When an arbitrary app program installed in the user terminal 110 is executed, the behavior information generating unit 144 generates behavior information corresponding to the executed application program and transmits the generated behavior information to the advertisement server 130 via the communication network send.

The behavior information includes, for example, identification information (e.g., name, unique code assigned to be identifiable) of the user terminal 110, identification information of the executed application program, execution start time of the corresponding application program, An execution maintenance time, a list of items purchased using the in-app payment function built in the application program, an amount paid for purchasing the in-app payment item, and the like.

For example, the behavior information generation unit 144 may be formed of a set of application programs or program codes independent of the respective application programs, or may be implemented in the form of SDK (Software Development KIT) or executable code inserted into each application program have.

The advertisement-application connection unit 146 determines whether the user has selected (for example, clicked) the item advertisement data displayed in the advertisement area allocated to the display screen area of the user terminal 110, , It controls the application program corresponding to the item advertisement data to be executed.

The item advertisement data displayed through the advertisement area may include, for example, an application program installed in the user terminal 110 for maximizing the advertisement effect, or an advertisement program related to the frequency of use of the user or the frequency of item purchasing And the advertisement server 130 refers to the behavior information provided from the behavior information generation unit 144 and provides the determined information to the user terminal 110 through the communication network.

The item advertisement data may include the identification information of the application program corresponding to the in-application payment item to be advertised so that when the item advertisement data is selected by the user, it can be identified which application program should be executed.

Accordingly, when the user selects the item advertisement data, the advertisement-application connection unit 146 can cause the appropriate application program to be executed using the identification information. At this time, in order to enable the user to quickly purchase the item, the advertisement-application connection unit 146 sends command information for proceeding to the in-app payment page provided in the corresponding application program immediately after the application program corresponding to the item advertisement data is executed You can also provide it to your apps program.

When the in-app payment for a specific item is performed by the above-described process, information (e.g., a list of purchased in-app items and purchase amount, etc.) is included in the behavior information generated by the behavior information generation unit 144 And may be provided to the advertisement server 130.

If an integrated in-app payment application program having an in-app payment function corresponding to the in-application payment pages provided in each of the plurality of application programs is installed in the user terminal 110, the advertisement- It's no wonder that an integrated in-app payment app program can be launched without running the corresponding individual apps.

When the user selects the item advertisement data displayed in the advertisement area, the advertisement-application connection unit 146 displays the identification information of the user terminal 110 and the identification information of the application program corresponding to the item advertisement data Identifier information), etc., to the advertisement server 130 through the communication network. The advertisement server 130 may determine optimal item advertisement data to be provided to the user terminal 110 in consideration of the behavior information and the advertisement click information provided from the user terminal 110 for example.

The terminal communication unit 148 transmits and receives data to and from the application interworking server 120 and the advertisement server 130, which are connected through a communication network.

Next, the advertisement server 130, which is a component of the targeting advertisement system for the in-app payment item, will be described.

The advertisement server 130 may include a server communication unit 152, a history information generating unit 154, an advertisement performing unit 156, and a storage unit 158.

The server communication unit 152 transmits and receives data to at least one of the user terminal 110, the app link server 120, and the advertiser server (not shown) connected through a communication network.

The history information generating unit 154 generates the history information on the use of the user's app program by using the behavior information, the advertisement click information, and the like received from the user terminal 110 through the communication network.

The advertisement performing unit 156 may store the item advertisement data determined based on the history information generated using the information provided from the user terminal 110 among the item advertisement data corresponding to each application program stored in the storage unit 158 Item advertisement data corresponding to the advertisement identifier selection information) is displayed in the advertisement area allocated to the display screen of the user terminal 110 connected through the communication network.

For example, the advertisement performing unit 156 stores information on the number of clicks of the item advertisement data corresponding to each application program included in the history information, the execution frequency information of each of the application programs, the execution holding time information of each of the application programs, Which is executed in the near term, or the app program information, which is executed during a near term or purchased in the near term, to select the optimum item advertisement data It will be possible.

The item advertisement data is advertisement data about items that can be purchased by using a payment function which is an app of the corresponding application program as various items available in the process of using an arbitrary application program. For example, this could be a crystal buy ad in a cookie run app, a heart buy ad in an anim game app, a character or weapons buy ad in an action game app, a discount coupon in a shopping mall app, or a 10 free courier purchase ad , The item to be an advertisement target is not limited.

The storage unit 158 stores the item advertisement data to be advertised using the advertisement area allocated to the user terminal 110 connected through the communication network.

2A and 2B are flowcharts illustrating a targeting advertisement method for an in-app payment item according to an exemplary embodiment of the present invention.

2A and 2B, in step 210, the advertisement server 130 generates advertisement data (i.e., item advertisement data) related to the in-application payment items to be displayed through the advertisement area allocated to the user terminal 110, Is stored in the storage unit 158. The storage step for the item advertisement data can be repeated as necessary, and it is natural that the item advertisement data stored in the storage unit 158 can be updated if necessary. In addition, the advertisement ID information may be assigned to each item advertisement data to be distinguished from each other, and the assigned advertisement ID information may be inserted into the item advertisement data.

The user terminal 110 executes a first application program (for example, a cookie run game application) selected by the user in step 215, generates behavior information on the first application program executed in step 220, And transmits the behavior information to the advertisement server 130 through the communication network.

The behavior information includes, for example, identification information of the user terminal 110, identification information of the executed first application program, execution start time of the first application program, execution end time, execution holding time, A list of items purchased using the function, an amount paid for purchasing the in-app payment item, and the like.

In step 225, the advertisement server 130 generates and / or updates the history information on the user's use of the application program using the behavior information received from the user terminal 110. It goes without saying that the behavior information received from the user terminal 110 for generating and / or updating the history information may be further used.

The advertisement server 130 also generates advertisement identifier selection information for specifying the advertisement identifier information of the item advertisement data to be provided to the corresponding user terminal 110 by referring to the generated history information and stores the advertisement identifier selection information in the storage unit 158.

The advertisement identifier selection information includes, for example, item advertisement data click count information corresponding to each application program included in the history information, execution frequency information of each application program, execution duration information of each application program, The advertisement ID information judged as the optimum item advertisement data by using at least one of the information on the number of items to be purchased, the information on the number of items to be purchased, the information on the total amount of items to be purchased as an app corresponding to each application program, Lt; / RTI >

The advertisement identifier selection information may be generated so as to include one or more pieces of advertisement identifier information. For example, when a plurality of pieces of advertisement identifier information are included, corresponding item advertisement data may be sequentially displayed in the advertisement area. It should be appreciated that the advertisement identifier selection information may be generated in a manner corresponding to the user terminal 110 and updated in real time or periodically using the behavior information received from the user terminal 110 and / or the advertisement click information to be described later.

The user terminal 110 executes a second application program (e.g., a subway route map guide application program) selected by the user in step 230, and if an advertisement area is allocated according to the execution of the second application program, And notifies the advertisement server 130 of the execution of the second application program. The information on the execution of the second application program may be transmitted to the advertisement server 130 by execution of the inserted code corresponding to the advertisement area, for example.

When information on the execution of the second application program including the advertisement area is received, the advertisement server 130 refers to the advertisement identifier selection information stored corresponding to the user terminal 110 in which the second application program is executed in step 240 And extracts the item advertisement data to be displayed in the corresponding advertisement area and transmits the extracted item advertisement data to the user terminal 110 through the communication network.

Here, it is assumed that the item advertisement data is advertisement data about an In-App payment item (for example, a crystal item of a cookie run game app) that can be used when the first application program is used for convenience of explanation.

When the item advertisement data is received from the advertisement server 130 in the user terminal 110, the item advertisement data is displayed through the pre-allocated advertisement area (step 245). As described above, the item advertisement data displayed in the advertisement area may include identification information of an app program corresponding to an in-app payment item to be advertised in order to specify an app program to be executed.

When the user selects (for example, clicks) the item advertisement data in step 250, the user terminal 110 generates advertisement click information on the item advertisement data and transmits the generated advertisement click information to the advertisement server 130.

The advertisement click information may include, for example, at least one of identification information of the user terminal 110 and identification information of an application program corresponding to the item advertisement data (or advertisement identifier information to be described later) May update the history information and the advertisement identifier selection information using the advertisement click information received in step 225. [

When the item advertisement data is selected by the user, the user terminal 110 executes the first application program corresponding to the item advertisement data selected by the user in step 255, And proceeds to an in-app payment page. In step 260, in-application settlement is performed according to a user command (for example, determination of the number of items and a click of a purchase button).

Although not shown, information on in-app settlement according to step 260 can be further provided to the advertisement server 130 as behavior information, and behavior information on the execution of the second application program is further provided to the advertisement server 130 So that it can be used for updating the history information.

When the integrated in-app payment application program is installed in the user terminal 110, it is natural that the integrated in-application payment application program may be executed when the user selects the item advertisement data.

It is a matter of course that the above-described targeting advertisement method for the in-app settlement item may be performed in an automated procedure in a time-series sequence by a built-in or installed program in the digital processing apparatus. The codes and code segments that make up the program can be easily deduced by a computer programmer in the field. In addition, the program is stored in a computer readable medium readable by the digital processing apparatus, and is read and executed by the digital processing apparatus to implement the method. The information storage medium includes a magnetic recording medium, an optical recording medium, and a carrier wave medium.

It will be apparent to those skilled in the art that various modifications and variations can be made in the present invention without departing from the spirit or scope of the invention as defined in the following claims And changes may be made without departing from the spirit and scope of the invention.

110: User terminal 120: App-link server
130: Ad server 142: App program group
144: behavior information generation unit 146: advertisement-app connection unit
148: terminal communication unit 152: server communication unit
154: history information generating unit 156:
158:

Claims (14)

1. A targeted advertising system for an in-app payment item that includes an ad server,
The advertisement server includes:
A history information generation unit for generating history information using behavior information according to execution of one or more application programs received from a user terminal connected through a communication network; And
Determining corresponding item advertisement data using the history information among a plurality of item advertisement data stored in the storage unit, and determining one or more of the determined item advertisement data through an advertisement area allocated to a display screen of the user terminal And an advertisement performing unit
Wherein when an application program is executed in the user terminal, an application program execution screen area and the advertisement area are allocated to a display screen of the user terminal,
The item advertisement data displayed in the advertisement area is item advertisement data determined for an application program other than the executed application program,
Wherein when the item advertisement data displayed on the display screen of the user terminal is clicked, the user terminal displays a plurality of application programs installed on the user terminal, And the application program corresponding to the identification information is executed.
The method according to claim 1,
And an application program executed by clicking the item advertisement data displays an In-App Purchase page for purchasing an item corresponding to the item advertisement data on the display screen. Advertising system.
3. The method according to claim 1 or 2,
Wherein the item advertisement data is advertisement data related to an item sold using an in-app payment function provided in an app program.
3. The method according to claim 1 or 2,
The user terminal comprises:
A behavior information generating unit for generating behavior information on use of the executed one or more application programs and transmitting the generated behavior information to the advertisement server through a communication network; And
And an advertisement-application connection unit for determining whether or not the item advertisement data displayed through the advertisement area is clicked, and controlling the corresponding application program to be executed using the identification information when clicked, ≪ / RTI >
5. The method of claim 4,
Wherein the advertisement-app connection unit is configured to, when the item advertisement data is clicked, to display advertisement information including at least one of identification information of the user terminal, identification information of the corresponding application program set to be matched, Transmits information to the advertisement server,
And the history information generating unit updates the history information using the advertisement click information.
The method according to claim 1,
The behavior information includes identification information of the user terminal, a list of items purchased using the in-app payment function provided in the executed application program, an amount paid for purchase, a list of the application programs installed in the user terminal, The identification information of the program, the execution start time of the executed application program, the execution end time, and the execution holding time.
The method according to claim 1,
The advertisement performing unit may include information on an item advertisement data click count corresponding to each application program included in the history information, execution frequency information of each application program, execution time information of each application program, The item information data is determined using at least one of the number of items, the number of times information, the total amount of purchase items of the payment items corresponding to each application program, and the application program information that is executed within a specified period or purchased for the payment item. Targeting advertising system.
A targeted advertising method for an in-app payment item,
Generating history information using behavior information according to execution of one or more application programs received from a user terminal connected to the advertisement server through a communication network;
Determining the corresponding item advertisement data using the history information among the plurality of item advertisement data stored in advance by the advertisement server; And
The advertisement server displaying at least one of the determined item advertisement data through an advertisement area allocated in advance on a display screen of the user terminal,
Wherein when an application program is executed in the user terminal, an application program execution screen area and the advertisement area are allocated to a display screen of the user terminal,
The item advertisement data displayed in the advertisement area is item advertisement data determined for an application program other than the executed application program,
Wherein when the item advertisement data displayed on the display screen of the user terminal is clicked, the user terminal displays a plurality of application programs installed on the user terminal, And the application program corresponding to the identification information is executed.
9. The method of claim 8,
And an application program executed by clicking the item advertisement data displays an In-App Purchase page for purchasing an item corresponding to the item advertisement data on the display screen. Advertising methods.
9. The method of claim 8,
The user terminal comprises:
Generating behavior information on use of the executed one or more application programs and transmitting the generated behavior information to the advertisement server through a communication network;
Determining whether the item advertisement data displayed through the advertisement area is clicked; And
And controlling the corresponding application program to be executed using the identification information when the displayed item advertisement data is clicked.
9. The method of claim 8,
Wherein the advertisement information is transmitted to the advertisement server in a step of controlling advertisement click information including at least one of identification information of the user terminal, identification information of the corresponding application program, and advertisement identifier information attached to the item advertisement data,
And the advertisement server updates the history information using the advertisement click information.
9. The method of claim 8,
The behavior information includes identification information of the user terminal, a list of items purchased using the in-app payment function provided in the executed application program, an amount paid for purchase, a list of the application programs installed in the user terminal, The identification information of the program, the execution start time of the executed application program, the execution end time, and the execution holding time.
9. The method of claim 8,
The advertisement performing unit may include information on the number of clicks of the item advertisement data corresponding to each of the application programs included in the history information, execution frequency information of each of the application programs, information on execution time of each of the application programs, Information item, the total amount of purchase items of the payment item corresponding to each application program, and the application program information which is executed within a specified period or purchased the appended payment item, is used to determine the item advertisement data Targeted advertising methods.
A program of instructions executable in a digital processing apparatus to perform a targeted advertising method for an in-app payment item as set forth in any one of claims 8 to 13, wherein a program is recorded that can be read by the digital processing apparatus A recording medium on which a program is recorded.

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