JP5895287B2 - Advertisement distribution system, apparatus, method, and computer program - Google Patents

Description

  The present invention distributes advertisement information of items used in other applications installed in the user terminal by a predetermined application installed in the user terminal used by the user, and the user based on the advertisement information. The present invention relates to a technique for identifying an application that contributes to a settlement caused by the advertisement information by distributing the advertisement information when the item is purchased.

In recent years, smart media such as smartphones and tablet terminals have become widespread. In these terminals, various contents can be enjoyed and used by installing an application (generally abbreviated as “application”) that provides predetermined contents in the terminal.
Nowadays, other applications are advertised by applications already installed in the terminal.

  One of such advertisements is called a reward advertisement. When a user downloads the other application based on advertisement information related to the other application provided on the predetermined application, the predetermined advertisement is used. Performance rewards are to be given to those who have provided advertising information in the application and users who have contributed to the results.

  In such an advertisement, in order to give a result reward to an appropriate person, it is necessary to track the application that provided the advertisement information. In this regard, in Patent Document 1, the user terminal is operated by a media application that performs advertisement display. When the app store is accessed by selecting an advertisement display, first information including application information corresponding to the selected advertisement display, media application information in the user terminal, and information on the user terminal is transmitted to the management server. In addition, the second information including the information of the newly installed application and the information of the user terminal is transmitted to the management server, and the management server contributes to the purchase of the application based on the comparison of the first information and the second information. A system for identifying applications has been proposed.

Japanese Patent No. 5107455

The existing advertising service so far is intended for a new application to be downloaded to the user terminal, as assumed by the system described in Patent Document 1, and depending on the application installed in the terminal, Similarly, there has been no service that advertises items used in applications already installed in the terminal and grants performance rewards based on the advertisements.
In order to realize such a service, it is necessary to recognize an application installed in the terminal. Therefore, it is not sufficient to simply apply the technique described in Patent Document 1.
In the technique described in Patent Document 1, the first information and the second information are transmitted to the management server by the media application, and a series of processing is executed by the processing of the media application in the user terminal. In this case, it is necessary to make a settlement according to a processing request from an application in which the item is used. In other words, since an item sold to a user is effective only in a predetermined application, an item used in another application is purchased by mistake by executing settlement based on a processing request from the application. It is not to be done. Therefore, the process associated with the item purchase cannot be completed by the process of only the media application.

  Therefore, the present invention selectively distributes to the user only the advertisement information related to items used in the target application installed in the user terminal among the advertisement information for various applications. The purpose is to identify the media application that contributed to the settlement due to the.

In order to achieve the above object, an advertisement distribution system according to one aspect of the present invention is a terminal used by a user, and provides the user with advertisement information of an item used in the application together with a predetermined application. The advertisement information is distributed to the user terminal in which the media application is installed, the management information server collecting the payment information of the product including the item, and the advertisement information is advertised by the advertisement information. The payment server that executes the payment process associated with the sale of the product containing the item is configured to be able to communicate via the network, and is used in the target application installed in the user terminal for the user. To sell products that contain items A system for specifying a media application that distributes advertisement information and contributes to a settlement caused by the advertisement information, wherein the user terminal receives advertisement information from the management server; A detection processing unit that detects a target application installed in a user terminal, an advertisement specification processing unit that specifies advertising information associated with the target application among the advertising information, and the media application Advertisement information output means for outputting advertisement information on the user terminal, and when predetermined advertisement information is selected by the user from the advertisement information, a target application that is a target of the selected advertisement information is activated. Start processing means and the management server Terminal identification information for identifying the user terminal, media identification information for identifying the media application that has output the selected advertisement information on the user terminal, and advertisement identification for identifying the selected advertisement information. Reservation information transmission means for transmitting reservation information including information, and access to the settlement server by the activated target application, and items used in the target application advertised by the selected advertisement information A payment request sending means for sending a payment request for the goods to be received, a payment completion notice receiving means for receiving a payment completion notice for notifying that payment for the goods is completed from the payment server, and the management server. Contributes to the payment completion notification, the terminal identification information, and the product payment Payment information transmission means for transmitting payment information including advertisement identification information for identifying the advertisement information, and the management server is installed and used in the user terminal and is a target application for the advertisement information Advertising information storage means for storing advertisement information in which the information of the item, the content of the advertisement for selling the item used in the target application, and the advertisement identification information for identifying the advertisement information are associated with each other, and the advertisement information With reference to the storage means, advertisement information extraction means for extracting the advertisement information, advertisement information distribution means for distributing the extracted advertisement information to the user terminal, and the terminal identification information from the user terminal , A medium that identifies the media application that has output the selected advertisement information on the user terminal. Reservation information receiving means for receiving reservation information including identification information and advertisement identification information for identifying the selected advertisement information, reservation information storage means for storing the reservation information, and the payment from the user terminal The payment information receiving means for receiving payment information including completion notification, the terminal identification information, and the advertising identification information for identifying the advertising information that contributed to the payment of the product, and the payment information with reference to the reservation information storage means Media identification processing means for identifying media identification information associated with the terminal identification information and the advertisement identification information included in the transaction information, and the payment server is advertised from the user terminal by the selected advertisement information. A payment request receiving means for receiving a payment request for a product containing an item used in the target application; A payment processing means for executing the payment processing, and a payment completion notice transmitting means for sending a payment completion notice for notifying that the payment for the product has been completed to the user terminal. .
Here, the items used in the target application widely refer to items used in the target application, such as virtual currency and content itself used in the target application.

  The user terminal further includes advertisement information requesting means for transmitting an acquisition request for the advertisement information together with terminal identification information for identifying the user terminal to the management server, and the management server includes the terminal User information storage means for storing the identification information and the attribute information of the user in association with each other, wherein the advertisement information storage means is installed and used in the user terminal. The target application information, the advertisement for opposing the item used on the target application, the advertisement identification information for identifying the advertisement information, and the advertisement information in which the attribute information is associated with each other. The extracting means refers to the user information storage means and refers to the user information associated with the terminal identification information. With identifying the sex information, by referring to the advertisement information storing unit may be intended to extract advertisement information associated with the specified attribute information.

  The user terminal further includes advertisement information requesting means for transmitting the advertisement information acquisition request together with the media identification information for identifying the media application to the management server. Media information storage means for associating and storing identification information and distribution availability information relating to whether or not the advertisement information can be distributed, wherein the advertisement information extraction means refers to the media information storage means and the media identification Based on the information, when the distribution of the advertisement information is permitted, the advertisement information may be extracted with reference to the advertisement information storage unit.

  In addition, the user terminal includes an item used in the target application advertised by the selected advertisement information by the payment request transmitting unit accessing the payment server by the activated target application. A payment request for the product is transmitted together with product identification information for identifying the product, and the payment server is installed and used in the user terminal, and is used in the target application information for the advertising information. And product information storage means for storing product information in which product content including the item to be processed and product identification information for identifying the product are associated with each other, wherein the settlement request receiving means is the user From the device, select the above advertising information Accordingly, the product identification information for identifying the product including the item used in the target application that has been advertised is received together with the settlement request for the product, and the settlement processing means includes the product identification information received together with the settlement request. On the basis of the above, the product information storage means may be referred to execute a settlement process for the product.

  In addition, the user terminal includes an item used in the target application advertised by the selected advertisement information by the payment request transmitting unit accessing the payment server by the activated target application. A settlement request for the product is transmitted together with settlement amount information relating to the amount required for the settlement of the product, and the settlement server receives the settlement request receiving means from the user terminal by the selected advertisement information. A payment request for the product is received together with the payment amount information related to the amount required for the payment of the product including the item used in the target application, and the payment processing means is advertised by the selected advertisement information. Used in the target application Based on the payment amount information according to the amount required for settlement, may execute the settlement processing for the commodity.

  Further, the user terminal identifies the media application in which the reservation information transmitting unit causes the management server to output terminal identification information for identifying the user terminal and the selected advertisement information on the user terminal. Transmitting information for accessing the target application that is the target of the advertisement information selected by the user, together with the reservation information including the media identification information to be performed and the advertisement identification information for identifying the selected advertisement information, The start processing means is included in the management server, and the management server is a medium in which the reservation information receiving means causes the user terminal to output the terminal identification information and the selected advertisement information on the user terminal. Media identification information for identifying an application, advertisement identification information for identifying the selected advertisement information, and When receiving the reservation information from the user terminal when the activation processing means receives information for accessing the target application targeted for the advertisement information selected by the user together with the reservation information including the selection information It is good also as what starts the target application which is the object of the advertising information made.

  In addition, the user terminal further includes product information output means for outputting, to the user, product information including items used in the target application in a selectable manner by the activated target application. When the product information is selected by the user, the payment request transmission means accesses the payment server by the activated target application and transmits a payment request for the product related to the selected product information. The payment server may be configured such that the payment request receiving unit receives a payment request for a product related to the selected product information from the user terminal.

  An advertisement distribution method according to another aspect of the present invention is a terminal used by a user, and a media application that provides the user with advertisement information of an item used in the application is installed together with a predetermined application. The user terminal, a management server that distributes the advertisement information to the user terminal, and collects payment information of a product including the item, and the item advertised by the advertisement information An item used in a target application installed in the user terminal for the user by a system configured to be able to communicate with a payment server for executing a payment process associated with the sale of the product through the network. Advertising to sell products that contain And a media application that contributes to the settlement caused by the advertisement information, wherein the user terminal receives the advertisement information from the management server, and includes in the user terminal Processing for detecting an installed target application, processing for identifying advertising information associated with the target application among the advertising information, and outputting the identified advertising information on the user terminal by the media application A process for starting a target application that is a target of the selected advertisement information when predetermined advertisement information is selected by the user from the advertisement information, and for the management server, the user terminal Terminal identification information to identify the selected Processing for transmitting reservation information including media identification information for identifying a media application that has output advertisement information on the user terminal, and advertisement identification information for identifying the selected advertisement information, and the activated target application And a process for transmitting a payment request for a product including an item used in the target application advertised by the selected advertisement information, and a payment for the product from the payment server. A process for receiving a payment completion notice for notifying that the payment has been completed, and an advertisement identification information for identifying the payment completion notice, the terminal identification information, and the advertisement information contributing to the payment of the product to the management server. Processing for transmitting settlement information, and the management server executes the user The target application information that is installed and used in the terminal and is the target of the advertisement information, the content of the advertisement for selling the item used in the target application, and the advertisement identification information that identifies the advertisement information are mutually An advertisement information storage means for storing advertisement information associated with the information, and a media application that is information transmitted from the user terminal and that outputs the terminal identification information and the selected advertisement information on the user terminal. Reservation information storage means for storing reservation information including medium identification information for identifying the advertisement information and advertisement identification information for identifying the selected advertisement information, and referring to the advertisement information storage means, the advertisement Processing for extracting information and distributing the extracted advertisement information to the user terminal And processing for receiving the reservation information from the user terminal, and advertisement identification information for identifying the payment completion notification, the terminal identification information, and the notification information that contributed to the payment of the product from the user terminal. Processing for receiving payment information, and processing for specifying media identification information associated with terminal identification information and advertisement identification information included in the payment information with reference to the reservation information storage means, and The server receives from the user terminal a process for receiving a payment request for a product including an item used in the target application advertised by the selected advertisement information, and a process for executing a payment process for the product And a process of sending a payment completion notification for notifying that the payment for the product has been completed to the user terminal, Characterized in that it run.

  The computer program according to another aspect of the present invention is a terminal used by a user, and a media application that provides advertisement information of an item used in the application to the user is installed together with a predetermined application. A user terminal, a management server that distributes the advertisement information to the user terminal and collects payment information of a product including the item, and the item advertised by the advertisement information. An item used in a target application installed in the user terminal is sent to a system in which a payment server that executes a payment process associated with the sale of the product is configured to be communicable via a network. To sell the content A program for distributing advertisement information and for functioning as an advertisement distribution system for specifying a media application that contributes to a settlement caused by the advertisement information. The advertisement information is sent from the management server to the user terminal. The process of receiving, the process of detecting the target application installed in the user terminal, the process of identifying the advertisement information associated with the target application among the advertisement information, and the media application A process of outputting the advertisement information on the user terminal, and a process of starting a target application that is a target of the selected advertisement information when the user selects predetermined advertisement information from the advertisement information. For the above management server Terminal identification information for identifying the user terminal, media identification information for identifying the media application that has output the selected advertisement information on the user terminal, and advertisement identification information for identifying the selected advertisement information. A process for transmitting the reservation information including the request, and a payment request for a product including an item used in the target application advertised by the selected advertisement information by accessing the payment server by the activated target application. A process of transmitting, a process of receiving a payment completion notification notifying that the payment for the product has been completed from the payment server, and the payment completion notification, the terminal identification information, and the product to the management server Payment information including advertising identification information that identifies advertising information that contributed to the payment Information on the target application that is installed and used in the user terminal and is the target of the advertisement information, the content of the advertisement for selling the item used in the target application, and Advertisement information storage means for storing advertisement information associated with advertisement identification information for identifying the advertisement information, information transmitted from the user terminal, the terminal identification information, and the selected advertisement information The management server, comprising: reservation information storage means for storing reservation information including media identification information for identifying a media application that has been output on the user terminal and advertisement identification information for identifying the selected advertisement information On the other hand, referring to the advertisement information storage means, the process of extracting the advertisement information, A process of delivering the extracted advertisement information to the user terminal, a process of receiving the reservation information from the user terminal, and the payment completion notice, the terminal identification information, and the product from the user terminal A process for receiving payment information including advertisement identification information for identifying advertisement information that contributed to payment, and a medium associated with the terminal identification information and the advertisement identification information included in the payment information with reference to the reservation information storage means Processing for specifying identification information, and a payment request for a product including an item used in the target application advertised by the selected advertisement information from the user terminal to the payment server. A process for receiving, a process for executing a settlement process for the product, and the product for the user terminal. A process of transmitting the payment completion notification for notifying that the settlement has been completed, is executed.

  A computer program according to still another aspect of the present invention is a terminal used by a user, and a media application that provides advertisement information of an item used in the application together with a predetermined application to the user, An item used in the target application advertised by the advertisement information selected by the user is accessed by accessing a settlement server that executes a settlement process associated with the sale of a product including the item advertised by the advertisement information. A process for transmitting a payment request for a product as content, a process for receiving a payment completion notification for notifying completion of payment for the product from the payment server, and delivering the advertisement information to the user terminal And the above items as the contents Payment information including the above-mentioned payment completion notification, terminal identification information for identifying the terminal used by the user, and advertisement identification information for identifying the advertising information that contributed to the payment of the product to the management server that collects payment information of goods A user application in which a target application is installed, the management server, and a settlement process associated with the sale of a product including the item advertised by the advertisement information. To sell a product containing items used in a target application installed in the user terminal to the user in a system configured to be able to communicate with the payment server via the network The media that contributed to the settlement caused by the advertisement information A program embedded in the media application for specifying an application, which receives the advertisement information from the management server for the user terminal and detects a target application installed in the user terminal A process for identifying the advertisement information associated with the target application among the advertisement information, a process for outputting the identified advertisement information on the user terminal by the media application, and the advertisement information. When a predetermined advertisement information is selected by the user, a process of starting a target application that is a target of the selected advertisement information, terminal identification information for identifying the user terminal with respect to the management server, Selected advertising information above A process of transmitting reservation information including media identification information for identifying a media application that has output a report on the user terminal and advertisement identification information for identifying the selected advertisement information is executed.

  According to the present invention, among advertisement information for various applications, only advertisement information related to items used in the target application installed in the user terminal can be selectively distributed to the user, and It is possible to identify a media application that has contributed to the resulting settlement.

It is the schematic diagram which showed the outline | summary of the service by the advertisement delivery system which concerns on embodiment of this invention. It is the functional block diagram which showed the function with which the apparatus which comprises the advertisement delivery system which concerns on 1st embodiment of this invention is provided. It is the figure which showed an example of the data memorize | stored in an advertisement information storage part in the advertisement delivery system which concerns on this embodiment. In the advertisement delivery system concerning this embodiment, it is a figure showing an example of the data memorized by the reservation information storage part. It is the figure which showed an example of the data memorize | stored in a merchandise information storage part in the advertisement delivery system which concerns on this embodiment. It is a processing flow figure showing a flow of processing in which terminal ID is issued in a user terminal in an advertising distribution system concerning this embodiment. It is the sequence diagram which showed the flow of the process in the advertisement delivery system which concerns on this embodiment. It is the sequence diagram which showed the flow of the process in the advertisement delivery system which concerns on this embodiment. It is the figure which showed the example of an output of the advertisement information in the advertisement delivery system which concerns on this embodiment. It is the functional block diagram which showed the function with which the apparatus which comprises an advertisement delivery system in 2nd embodiment of this invention is provided. It is the figure which showed an example of the data memorize | stored in an advertisement information storage part in the advertisement delivery system which concerns on this embodiment. It is the figure which showed an example of the data memorize | stored in a user information storage part in the advertisement delivery system which concerns on this embodiment. It is the figure which showed an example of the data memorize | stored in a media information storage part in the advertisement delivery system which concerns on this embodiment. It is a processing flow figure showing a flow of processing in which advertising information is extracted in a management server in an advertising distribution system concerning this embodiment. It is the functional block diagram which showed the function with which the apparatus which comprises the advertisement delivery system which concerns on 3rd embodiment of this invention is provided. It is the sequence diagram which showed the flow of the process in the advertisement delivery system which concerns on this embodiment. It is the sequence diagram which showed the flow of the process in the advertisement delivery system which concerns on 4th embodiment of this invention. It is the sequence diagram which showed the flow of the process in the advertisement delivery system which concerns on this embodiment. It is the figure which showed an example of the data memorize | stored in an advertisement information storage part in the advertisement delivery system which concerns on 5th embodiment of this invention. It is the sequence diagram which showed the flow of the process in the advertisement delivery system which concerns on this embodiment.

Next, an advertisement distribution system according to an embodiment of the present invention will be described.
The advertisement distribution system according to the present embodiment is used in an application installed in the terminal for a user who installs various applications in the terminal and enjoys or uses content provided by the application. This is a system for tracking an object to which a predetermined reward is granted by specifying an application that contributes to sales of an item based on the advertisement information while distributing the advertisement information of the item.

  Here, the distribution of the advertisement information to the user is executed by a function of a predetermined application installed in the terminal. The predetermined application, like a normal application, provides various contents to the user, while providing a user with an SDK (function for providing advertisement information of items used in other applications). Software Development Kit), and in the following, such an application in which SDK is incorporated may be referred to as a media application (or media application).

On the other hand, an application advertised by a media application may be referred to as a target application (or target application). However, an application incorporating the above SDK may function as a media application or a target application depending on circumstances. Sometimes it is positioned. That is, when advertising information is distributed to a user, it functions as a media application, and when advertised by other media applications, it is positioned as a target application.
Note that there may be an application that functions only as a target application while the above-described SDK is incorporated by appropriate settings.

  These media applications and target applications are provided on predetermined download service sites (for example, Google Play [registered trademark], App Store [registered trademark]), and users can freely select various applications from the download site. Can be downloaded.

FIG. 1 shows an example of an outline of a service (hereinafter, also referred to as “this service”) by the advertisement distribution system according to the present embodiment performed using such a media application.
This service allows operators to operate or provide this service, advertisers who request distribution of advertisement information based on this service, affiliates who provide advertisement information to users by application, and download applications on a predetermined download service site This is comprised of an app store that provides payment for item sales based on advertisements, and a user who downloads an application to his / her terminal and enjoys or uses the contents of the application.

  A contract regarding the distribution of advertisement information and a reward based on the advertisement information is concluded in advance between the operator and the affiliate. This contract is a consideration for providing the advertising information to the user when the affiliate purchases the item based on the advertising information as a result of the advertising information provided to the user on the application by the affiliate. We promise to receive so-called performance rewards.

  In addition, between the operator and the advertiser, instead of distributing the advertisement for selling the items used in the advertiser's application to the user by the operator in advance, the advertiser performs the result of the advertisement. In response to this, the company has signed a contract to pay advertising costs to the operator.

The overall flow of such a service is as follows.
That is, the affiliator incorporates the above-described SDK into its own application, and provides the application as a media application to the user on the download service site (S1).

Advertisement information is provided from the management server to the media application (S2), and is used by other applications installed on the user's terminal based on the function of the media application for the user who installed the media application. The advertisement information related to the item is distributed (S3).
When the user selects predetermined advertisement information and purchases a product including the item advertised by the advertisement information in the app store (S4), the sales from the item sales enter the advertiser (S5). Advertising costs corresponding to sales are paid to the operator (S6).
Further, the media application that has directly contributed to the sale of the item is identified by the advertisement distribution system according to the present embodiment (S7), and the performance fee is paid to the affiliate who provides the media application (S8).

As shown in FIG. 2, the advertisement distribution system according to the first embodiment of the present invention distributes advertisement information to the user terminal 1 and the user terminal 1 used by the user, and based on the advertisement information. It comprises a management server 2 that collects payment information of items sold to the user, and a payment server 3 that executes payment processing associated with the sale of items advertised by the advertisement information.
The user terminal 1, the management server 2, and the settlement server 3 are configured to be communicable via a network NW such as the Internet.

  The user terminal 1 is a terminal used by a user who receives advertisement distribution in the advertisement distribution system according to the present embodiment, and can install the media application 1a and the target application 1b and execute the program.

The user terminal 1 is constituted by a mobile terminal such as a so-called smartphone or tablet terminal, and includes a CPU (Central Processing Unit), a computer program executed by the CPU, a RAM (Random Access Memory) and a ROM (ROM) for storing the computer program and predetermined data. A functional block including the input / output processing unit 11 and the communication processing unit 12 is configured by Read Only Memory).
In this example, the media application 1a and the target application 1b are installed in the user terminal 1.

  The input / output processing unit 11 is realized by a display and touch panel for inputting and outputting data, a microphone and a speaker for inputting and outputting audio data, and the like.

  The communication processing unit 12 is a processing unit that can execute data transmission / reception processing according to a predetermined protocol via the management server 2 and the settlement server 3 and a network NW such as the Internet, and is realized by a Web browser or the like. .

  Here, as described above, the media application 1a installed in the user terminal 1 has various types of content or a function unit for providing the various types of content, as in the case of a normal application. An SDK (Software Development Kit) that provides advertisement information of items used in 1b and enables tracking of the media application 1a is incorporated.

  The SDK includes functional units including an identification information detection unit 101, an identification information acquisition unit 102, an identification information storage unit 103, a target detection processing unit 104, an advertisement identification processing unit 105, and an activation processing unit 106.

  The identification information detection unit 101 detects the presence / absence of a terminal ID held by another media application 1a installed in the user terminal 1 when the media application 1a is installed.

Here, the terminal ID is information that can identify the user terminal 1 and is common identification information held by all the media applications 1 a installed in the user terminal 1.
This terminal ID is held by the media application 1a installed in the user terminal 1, and can be acquired from other media applications 1a in the user terminal 1 in response to a request from the media application 1a. . The media application 1a does not hold the terminal ID before being installed in the user terminal 1, and when the media application 1a is installed in the user terminal 1, this identification information detection unit is used to acquire the terminal ID from the other media application 1a. 101 detects the terminal ID held by the other media application 1a.

  The identification information acquisition unit 102 detects the terminal ID held by the other media application 1a in the user terminal 1 by the identification information detection unit 101 when no other media application 1a is installed in the user terminal 1. If it is not possible, the management server 2 is requested to issue a terminal ID, and processing for acquiring the terminal ID from the management server 2 is executed.

The identification information storage unit 103 is a storage unit that stores the terminal ID detected by the identification information detection unit 101 or the terminal ID acquired by the identification information acquisition unit 102.
The terminal ID stored in the identification information storage unit 103 is held so that another media application 1a newly installed in the user terminal 1 can be acquired.

When receiving the advertisement information from the management server 2, the target detection processing unit 104 executes processing for detecting the target application 1 b installed in the user terminal 1.
In this process, all other applications installed in the user terminal 1 are detected as the target application 1b.

Specifically, the detection of the target application 1b can be performed using, for example, information unique to each type of the target application 1b, a so-called URL scheme. That is, by requesting the user terminal 1 for the URL scheme of the installed target application 1b and comparing it with the URL scheme of the target application 1b that is the target of the advertisement information acquired from the management server 2, the presence / absence of installation is determined. Can be determined.
In another example, when a list of target applications 1b installed in the user terminal 1 can be acquired as a standard function of the OS (Operation System) of the user terminal 1, the list is installed by using the function. It is possible to detect the target application 1b.

The advertisement identification processing unit 105 executes a process of identifying advertisement information associated with the target application 1 b installed in the user terminal 1 among the advertisement information received from the management server 2.
This process is executed based on the information of the target application 1b detected by the target detection processing unit 104.
Here, the advertising information associated with the target application 1b refers to information for advertising an item used in the target application 1b or for promoting the sale of the item.

The activation processing unit 106, when the advertisement information for advertising the item used in the target application 1b is provided to the user by the input / output processing unit 11, and when the user selects arbitrary advertisement information, A start command is issued to the target application 1b advertised by the advertised information, and processing for starting the target application 1b is executed.
When the target application 1b is activated by the activation processing unit 106, the target application 1b displays a list of products including items used in the target application 1b as selectable items. Then, when the user selects an arbitrary product from the product list, a process necessary for settlement associated with the purchase of the product is executed based on the function of the activated target application 1b. As a result, the user obtains an item related to the purchased product.

  The target application 1b includes a predetermined content, a program necessary for providing the content to the user, and the like, and an authentication key indicating that the target application 1b is previously authenticated by the operator of the settlement server 3 Or the target application 1b itself is generated with the authentication key (provisioning). In this regard, the authentication key is composed of, for example, a single character or a plurality of information such as a character string designated by the settlement server 3, a package name common to the same type of target application 1b, or identification information unique to each target application 1b. The The settlement server 3 includes means for authenticating the authentication key, and by authenticating the authentication key held by the target application 1b, whether or not the target application 1b has been previously authenticated, and further, the authentication key The type of the target application 1b held can be grasped.

  The management server 2 provides advertisement information of items used in the target application 1b, collects payment information associated with the sale of the item, and tracks the media application 1a that provided the advertisement information that contributed to the sale of the item. It is a device to perform. The management server 2 is installed under the operator who provides the service described with reference to FIG.

  The management server 2 includes an external storage such as a CPU (Central Processing Unit), a computer program executed by the CPU, a RAM (Random Access Memory) or ROM (Read Only Memory) for storing the computer program and predetermined data, and a hard disk drive. Depending on the device, from the advertisement information storage unit 21, the reservation information storage unit 22, the identification information storage unit 23, the identification information issue unit 24, the extraction processing unit 25, the settlement information registration unit 26, the media identification processing unit 27, and the communication processing unit 28 Each functional block is configured.

The advertisement information storage unit 21 is a storage unit that stores advertisement information related to items used in the target application 1b.
For example, as shown in FIG. 3, the advertisement information storage unit 21 associates an advertisement ID for identifying advertisement information, information on the target application 1 b that is the target of advertisement information, and advertisement data related to advertisement contents. Advertisement information is stored.

The reservation information storage unit 22 is a storage unit that stores information related to selection of advertisement information by the user.
For example, as shown in FIG. 4, the reservation information storage unit 22 identifies the terminal ID of the user terminal 1 used by the user who has selected the advertisement information, and the media application 1a that provided the user with the advertisement information selected by the user. Media ID, advertisement ID for identifying advertisement information selected by the user, and after the advertisement information is selected by the user, the item is actually purchased and settled by the user due to the selection of the advertisement information. The presence / absence of settlement indicating whether or not the transaction is stored in association with each other.
After the user selects the advertisement information, the item is actually purchased and the settlement is completed. After the settlement information related to the settlement is supplied, the reservation information is referred to by the media identification processing unit 27 and selected by the user. The media application 1a that has provided the advertisement information is identified.

The identification information storage unit 23 is a storage unit that stores a terminal ID for identifying the user terminal 1.
The terminal ID is issued by the identification information issuing unit 24 and stored in the identification information storage unit 23.

The identification information issuing unit 24 executes a process for issuing a terminal ID for identifying the user terminal 1 in accordance with a request from the media application 1 a of the user terminal 1.
When the terminal ID is issued, the identification information storage unit 23 is referred to and a unique terminal ID that does not overlap with other terminal IDs is issued.

  The extraction processing unit 25 refers to the advertisement information storage unit 21 according to the advertisement information acquisition request transmitted from the user terminal, and executes a process of extracting the advertisement information.

  The payment information registration unit 26 receives from the user terminal 1 a payment completion notification indicating that the payment of the product containing the item has been completed in the payment server 4 due to the selection of the advertisement information by the user, and the terminal ID of the user terminal 1 When the advertisement ID of the advertisement information selected by the user is received, the reservation information storage unit 22 is referred to, and based on the received terminal ID and advertisement ID, payment is indicated as information relating to the presence / absence of settlement. Register information.

The media identification processing unit 27 refers to the reservation information storage unit 22 and performs a process of identifying the media application 1a that provided the user with the advertisement information for a transaction that has been settled due to the advertisement information selected by the user. Run.
That is, in this process, the media ID is determined based on the comparison between the terminal ID, media ID, and advertisement ID received from the user terminal 1 as reservation information, and the terminal ID and media ID received from the user terminal 1 as payment information. As a result, the media application 1a that has contributed to the sale of the item to the user can be specified.

  The communication processing unit 28 is a processing unit that can execute data transmission / reception processing according to a predetermined protocol via the user terminal 1 or the settlement server 3 and a network NW such as the Internet, and is realized by a Web browser or the like. .

The payment server 3 is a device that executes payment associated with the sale of an item resulting from the selection of advertisement information by the user based on a request from the user terminal 1.
The settlement server 3 is normally under the management of the operator of the download service site that provides the application to the user, as described with reference to FIG.

  The settlement server 3 includes a CPU (Central Processing Unit), a computer program executed by the CPU, a RAM (Random Access Memory) and a ROM (Read Only Memory) for storing the computer program and predetermined data, and an external storage such as a hard disk drive. The apparatus constitutes each functional block including a product information storage unit 31, an extraction processing unit 32, a settlement processing unit 33, and a communication processing unit 34.

The merchandise information storage unit 31 is information on merchandise including contents used in the target application 1b, and stores merchandise information provided to the user so as to be sold in the target application 1b.
In the product information storage unit 31, as shown in FIG. 5, information on the target application 1b in which the item as the product is used, and a product that identifies the product including the item used on the target application 1b. Product details relating to the product content such as the ID and the sales amount of the product are stored in association with each other.

Note that the product information stored in the product information storage unit 31 is normally provided to the operator of the settlement server 3 by the developer or distributor of the target application 1b.
In addition, the product including the item used on the target application 1b may be a product obtained by packaging the item in a predetermined quantity or the like, and widely sells the item used on the target application 1b. Including those targeted.

  When the extraction processing unit 32 is requested by the user terminal 1 to settle the product together with the product ID of the product selected by the user, the extraction processing unit 32 refers to the product information storage unit 31 and stores the product specified by the product ID. A process of extracting information related to the contents of the product, such as an amount necessary for settlement of sales, is executed.

Based on the request from the user terminal 1, the payment processing unit 33 executes a payment process associated with the sale of the product resulting from the advertisement information selected by the user.
In this process, when the product ID for identifying the product selected by the user is received together with the settlement request from the user terminal 1, the settlement is performed based on the information about the content of the product extracted from the product information storage unit 31 by the extraction processing unit 32. A predetermined amount of payment processing is executed in accordance with the request or the information on the payment method or payment means received from the user in advance.

  The payment request is transmitted from the target application 1b of the user terminal 1, and at this time, an authentication key that can authenticate the target application 1b is provided from the target application 1b. On the other hand, the settlement processing unit 33 grasps the type of the target application 1b based on the authentication key, and refers to the product information storage unit 31 so that the item that is the requested product makes the settlement request. It is determined whether or not the target application 1b is used. As a result, when it is used in the target application 1b, the settlement process is continued.

  The communication processing unit 34 is a processing unit capable of executing data transmission / reception processing according to a predetermined protocol via the user terminal 1 or the management server 2 and a network NW such as the Internet, and is realized by a Web browser or the like. .

Hereinafter, a series of processing flow in the advertisement distribution system according to the present embodiment will be described with reference to the drawings.
First, a mechanism in which the media application 1a installed in the user terminal 1 holds a common terminal ID will be described with reference to FIG.
When a predetermined media application 1a is installed in the user terminal 1 by the user (S101), the media application 1a is installed in the user terminal 1 by the identification information detection unit 101, and the other media application 1a is installed. It is determined whether or not the terminal ID is held by the media application 1a (S102).

  In this process, first, it is detected whether another media application 1a having the same SDK as that of the installed media application 1a is in the terminal. As a result, when installation of such other media application 1a is detected, the other media application 1a is requested to obtain a terminal ID, and the terminal ID is obtained from the other media application 1a ( S103).

  On the other hand, when no other media application 1a is installed in the user terminal 1 and thus the terminal ID cannot be detected in the user terminal 1, the identification information acquisition unit 102 sends a terminal ID to the communication processing unit 28. Issuance request is sent to the management server 2 (S104).

The management server 2 that has received the terminal ID issuance request from the user terminal 1 issues the terminal ID by the identification information issuing unit 24, transmits the terminal ID to the user terminal 1, and the identification information acquisition unit 102 A terminal ID is acquired (S105).
In the management server 2, the terminal ID issued by the identification information issuing unit 24 is stored in the identification information storage unit 23.

As described above, the terminal ID acquired from the other media application 1a or the terminal ID newly acquired by the identification information acquisition unit 102 is stored in the identification information storage unit 103 (S106).
Thereby, it is the identification information unique to the user terminal 1a from any of the media applications 1a installed in the user terminal 1a, and is common to all the media applications 1a installed in the user terminal 1a. A terminal ID can be provided.

  Next, after the advertisement information is distributed to the user terminal 1, the item is sold based on the selection of the advertisement information by the user, and the processing until the media application 1a that has contributed to the sale of the item is specified. This will be described with reference to FIGS.

  First, an advertisement information acquisition request is transmitted from the media application 1a installed in the user terminal 1 to the management server 2 (S201).

The management server 2 that has received the advertisement information distribution request from the user terminal 1 extracts the advertisement information by referring to the advertisement information storage unit 21 by the extraction processing unit 25 (S202).
The extracted advertisement information is transmitted to the user terminal 1 (S203).

The media application 1a of the user terminal 1a that has received the advertisement information from the management server 2 detects the target application 1b installed in the user terminal 1 by the target detection processing unit 104 (S204).
Specifically, the target application 1b is detected using, for example, information unique to each type of the target application 1b, a so-called URL scheme, or obtaining a list of target applications 1b installed in the user terminal 1. To be executed.

When the target application 1b installed in the user terminal 1 is grasped, the advertisement identification processing unit 105 identifies advertisement information associated with the target application 1b among the advertisement information received from the management server 2 (S205). ) Is output on the user terminal 1 (S206).
Thereby, only the advertisement information regarding the target application 1b installed in the user terminal 1 is selectively provided to the user.

When the user selects advertisement information for an arbitrary target application 1b from the advertisement information (S207), the media application 1a transmits reservation information to the management server 2 (S208). The reservation information includes the terminal ID, its own media ID, that is, the media ID of the media application 1a that provided the selected advertisement information to the user, and the advertisement ID of the advertisement information selected by the user. Yes.
In response to this, the management server 2 that has received the reservation information registers the reservation information in the reservation information storage unit 22 (S209).

  In addition to the transmission of the reservation information by the media application 1a, the activation processing unit 106 issues an activation command to the target application 1b corresponding to the advertisement information selected by the user (S210), and the target application 1b Start (S211).

  The target application 1b activated in accordance with the activation command from the media application 1a provides the user with a selectable product list including the items used in the target application 1b (S301).

Here, an output example of a list of products provided to the user in the user terminal 1 is shown in FIG.
In the example of FIG. 9, when advertisement information about “target application A” installed in the user terminal 1 is selected, a list of products including items used for the “target application A” is listed. It shows.
Each product is provided to be selectable by the user. Each product is associated with a product ID for identifying the product.

  When an arbitrary product is selected by the user (S302), the user terminal 1 accesses the settlement server 3 based on the function of the target application 1b that provides the product list. Then, together with the product ID of the product selected by the user and the authentication key indicating that the target application 1b has been authenticated in advance by the operator of the settlement server 3, a payment for the product is requested (S303).

On the other hand, the settlement server 3 refers to the product information storage unit 31 based on the received product ID by the extraction processing unit 32, and information such as the amount necessary for the settlement of the sale of the product specified by the product ID. Is extracted (S304), and payment processing is executed in accordance with information relating to the payment method or payment means received separately from the user (S305).
When the payment process is completed, the payment server 3 transmits a payment completion notification notifying that the payment is completed to the user terminal 1 (S306).

In response to this, the user terminal 1 that has received the payment completion notification from the payment server 3 accesses the management server 2 based on the function of the target application 1b, and includes the payment completion notification, the payment amount, the terminal ID, and the advertisement ID. Information is transmitted (S307).
Here, the settlement completion notification received from the settlement server 3 and transmitted to the management server 2 can be configured as a predetermined code issued for each settlement process in the settlement server 3. By holding information for authenticating the authenticity of the code in 2, it is possible to definitely determine the completion of the settlement.

The management server 2 that has received the payment information from the user terminal 1 registers the payment information in the reservation information storage unit 22 by the payment information registration unit 26 (S308).
In this process, first, in the reservation information storage unit 22, based on the terminal ID and the advertisement ID included in the settlement information, the same terminal ID and advertisement ID as the terminal ID and the advertisement ID are associated and registered, and the settlement has not been completed. Information is retrieved. And when applicable information is discovered, the payment completion information which shows that payment was completed is further linked | related and registered with respect to the said terminal ID and advertisement ID which were related.
As a result, it is understood that the reservation information transmitted from the media application 1a has been settled, and the media application 1a that has provided the advertisement information that has been settled is identified.

By the advertisement distribution system according to the present embodiment, only the advertisement information related to items used in the target application 1b installed in the user terminal 1 among the advertisement information for various applications is selectively distributed to the user terminal 1. It is possible to identify the media application 1a that has contributed to the settlement caused by the advertisement information.
In the payment process between the user terminal 1 and the payment server 3, the type of the target application 1b is authenticated on the payment server 3 side so that the item of the target application 1b that is not installed in the user terminal 1 is not purchased as a product. Settlement on. For this reason, a payment request based on the function of the target application 1b different from the media application 1a that distributes the advertisement is required. However, this is possible by starting the target application 1b by a start command from the media application 1a. .

Next, an advertisement distribution system according to the second embodiment of the present invention will be described.
The advertisement distribution system according to the present embodiment is configured by the terminal and the device shown in FIG. 10, and can set whether or not the advertisement information can be distributed for each media application 4a, and the advertisement information corresponding to the user attribute to the user. To deliver.

  Similarly to the first embodiment, the advertisement distribution system according to the present embodiment distributes advertisement information to the user terminal 4 and the user terminal 4 used by the user, and items sold to the user based on the advertisement information. The management server 5 that collects the payment information and the payment server 6 that executes the payment process associated with the sale of the item advertised by the advertisement information. The user terminal 4, the management server 5, and the payment server 6 Communication is possible via a network NW such as the Internet.

The user terminal 4 is a terminal having the same function as the user terminal 1, and includes a function block including an input / output processing unit 41 corresponding to the input / output processing unit 11 and a communication processing unit 42 corresponding to the communication processing unit 12. Configure.
The media application 4a and the target application 4b installed in the user terminal 4 also correspond to the media application 1a and the target application 1b described above. The SDK of the media application 4a includes an identification information detection unit 401, an identification The functional unit includes an information issuing unit 402, an identification information storage unit 403, a target detection processing unit 404, an advertisement identification processing unit 405, and an activation processing unit 406. Each functional unit includes an identification information detection unit 101 and an identification information acquisition unit, respectively. Functions similar to those of the unit 102, the identification information storage unit 103, the target detection processing unit 104, the advertisement identification processing unit 105, and the activation processing unit 106 can be executed.

  The settlement server 6 is a device having the same function as the settlement server 3, and a merchandise information storage unit corresponding to the merchandise information storage unit 31, the extraction processing unit 32, the settlement processing unit 33, and the communication processing unit 34. 61, a functional block including an extraction processing unit 62, a settlement processing unit 63, and a communication processing unit 64 is configured.

  On the other hand, the management server 5 in the present embodiment includes a reservation information storage unit 22, an identification information storage unit 23, an identification information issue unit 24, a settlement information registration unit 26, a media identification processing unit 27, and a communication process in the management server 2. On the other hand, it includes a reservation information storage unit 52, an identification information storage unit 53, an identification information issuing unit 56, a payment information registration unit 58, a media identification processing unit 59, and a communication processing unit 5a having the same functions as those of the unit 28. The storage unit 54 and the media information storage unit 55 are further provided. The advertisement information storage unit 51 stores attribute information in association with the advertisement information. The extraction processing unit 57 is stored in the user information storage unit 54 and the media information storage unit 55. The extraction process based on the information is executed.

The advertisement information storage unit 51 is a storage unit that stores advertisement information related to items used in the target application 4b.
For example, as shown in FIG. 11, the advertisement information storage unit 51 includes an advertisement ID for identifying advertisement information, information on the target application 4 b that is a target of advertisement information, advertisement data regarding advertisement contents, and advertisement attribute information. The advertisement information correlated with each other is stored.

  The attribute information of the advertisement relates to the content of the advertisement, and is information according to the attribute of the user to be distributed, such as a genre. By referring to the attribute information of the advertisement and the attribute information of the user, it is possible to select appropriate advertisement information to be delivered to the user.

The user information storage unit 54 is a storage unit that stores information about a user who uses the user terminal 4.
For example, as shown in FIG. 12, the user information storage unit 54 stores user attribute information for each terminal ID for identifying the user terminal 4 used by the user.
The attribute information is composed of, for example, information such as the user's sex, age, and preference, and by referring to the attribute information, advertisement information with high appeal to the user can be selected.

The media information storage unit 55 is a storage unit that stores information related to advertisement distribution by the media application 4a.
For example, as shown in FIG. 13, the media information storage unit 55 stores information on whether or not the advertisement distribution by the media application 4a is possible for each media ID for identifying the media application 4a.

  Information regarding whether or not the media application 4a is able to distribute advertisements is registered, for example, reflecting the wishes of the affiliate (developer) that provides the media application 4a. Depending on the media application 4a, no advertisement is provided to the user. On the other hand, when the affiliate is permitted to distribute the advertisement, it is registered as distribution available, and the advertisement is provided to the user by the media application 4a.

  When receiving the advertisement information distribution request together with the terminal ID and the media ID from the user terminal 4, the extraction processing unit 57 first refers to the media information storage unit 55 based on the media ID and is permitted to distribute the advertisement information. Judge whether or not. If the distribution is permitted, the user information storage unit 54 is referred to, the user attribute information associated with the terminal ID is specified, the advertisement information storage unit 51 is referred to, and the user's attribute information is identified. Extract advertisement information according to attribute information.

Hereinafter, the flow of processing in the advertisement distribution system according to the present embodiment will be described based on the processing flow in the management server 5.
As shown in FIG. 14, the management server 5 acquires advertisement information from the media application 4a installed in the user terminal 4 together with the terminal ID of the user terminal 4a and the media ID of the media application 4a at a predetermined timing. A request is received (S401).

  Based on the media ID, the management server 5 refers to the media information storage unit 55 based on the media ID to determine whether or not the distribution of the advertisement information by the media application 4a related to the media ID is permitted (S402). ).

  As a result, if the distribution of the advertisement information is not permitted, the process ends without distributing the advertisement information.

On the other hand, as a result of determining whether or not the advertisement information can be distributed, if the distribution is permitted, the user information storage unit 54 is first referred to based on the terminal ID to extract the user attribute information (S403). . Then, referring to the advertisement information storage unit 51, advertisement information corresponding to the attribute information of the user is extracted (S404).
The extracted advertisement information is transmitted to the user terminal 4 (S405), and the advertisement information is provided to the user.
The subsequent processing is the same as in the first embodiment.

According to the advertisement distribution system according to the present embodiment, whether or not the advertisement information can be distributed for each media application 4a can be set. Therefore, if the user simply wants to enjoy the normal contents of the media application 4a, the advertisement information is displayed. It cannot be delivered.
Moreover, since the advertisement information according to a user's attribute is selected, highly appealing advertisement information can be distributed to the user.

Subsequently, an advertisement distribution system according to a third embodiment of the present invention will be described.
The advertisement distribution system according to the present embodiment is configured by the terminals and devices shown in FIG. 9, and the target application 7 b is activated by the function of the management server 8.

  Similarly to the first embodiment, the advertisement distribution system according to this embodiment distributes advertisement information to the user terminal 7 and user terminal 7 used by the user, and is also sold to the user based on the advertisement information. It is comprised from the management server 8 which collects the payment information of an item, and the payment server 9 which performs the payment process accompanying the sale of the item advertised by advertisement information, These user terminals 7, the management server 8, and the payment server 9 are In addition, communication is possible via a network NW such as the Internet.

The user terminal 7 is a terminal having the same function as the user terminal 1, and includes a function block including an input / output processing unit 71 corresponding to the input / output processing unit 11 and a communication processing unit 72 corresponding to the communication processing unit 12. Configure.
The media application 7a and the target application 7b installed in the user terminal 7 also correspond to the media application 1a and the target application 1b described above, and the SDK of the media application 7a includes the identification information detection unit 701, the identification The functional unit includes an information issuing unit 702, an identification information storage unit 703, a target detection processing unit 704, and an advertisement specification processing unit 705. Each functional unit includes an identification information detection unit 101, an identification information acquisition unit 102, and identification information. Functions similar to those of the storage unit 103, the target detection processing unit 104, and the advertisement identification processing unit 105 can be executed.

  Further, the settlement server 9 is a device having the same function as the settlement server 3, and a merchandise information storage unit corresponding to the merchandise information storage unit 31, the extraction processing unit 32, the settlement processing unit 33, and the communication processing unit 34, respectively. 91, a functional block including an extraction processing unit 92, a settlement processing unit 93, and a communication processing unit 94 is configured.

  On the other hand, the management server 8 in this embodiment includes an advertisement information storage unit 21, a reservation information storage unit 22, an identification information storage unit 23, an identification information issue unit 24, an extraction processing unit 25, and a settlement information registration unit in the management server 2. 26, an advertisement information storage unit 81, a reservation information storage unit 82, an identification information storage unit 83, an identification information issuing unit 84, an extraction processing unit 85, a payment function having the same functions as the media identification processing unit 27 and the communication processing unit 28, respectively. The information registration unit 87, the media identification processing unit 88, and the communication processing unit 89 are provided, and the activation processing unit 86 is further provided.

The activation processing unit 86 is a processing unit that activates the target application 7 b by so-called redirection, and activates the target application 7 b specified by the URL based on a URL (Uniform Resource Locator) notified from the user terminal 7.
In the present embodiment, when receiving the reservation information from the user terminal 7, the management server 8 also receives a URL (Uniform Resource Locator) for accessing the target application 4b that is the target of the advertisement information selected by the user. Based on the URL, the activation processing unit 86 transmits an activation command to the target application 7b specified by the URL.

Hereinafter, with reference to FIG. 16, the flow of processing in the advertisement distribution system according to the present embodiment will be described.
First, similarly to the first embodiment described above, the processes of S201 to S207 are executed.
In the process of S207, when the user selects advertisement information for an arbitrary target application 4b from the advertisement information, the media application 7a transmits reservation information to the management server 8 (S501).

  As in the first embodiment, the reservation information includes the terminal ID, its own media ID, that is, the media ID of the media application 7a that provided the selected advertisement information to the user, and the advertisement information selected by the user. Is included in the advertisement ID. Furthermore, in this embodiment, at this time, a URL for the management server 2 to access the target application 4b that is the target of the advertisement information selected by the user is transmitted to the management server 8.

In response to this, the management server 8 that has received the reservation information registers the reservation information in the reservation information storage unit 82 (S502).
Furthermore, the management server 8 is a target application 7b notified of the URL to be accessed from the user terminal 7 by the activation processing unit 86 when the reservation information is received, and is the target of the advertisement information selected by the user. An activation command is transmitted to a certain target application 7b (S503).

Then, based on the activation command from the management server 8, the target application 7b that is the target of the activation command is activated (S504).
The subsequent processing is the same as in the first embodiment.

  Also in the advertisement distribution system according to the present embodiment, when the media application 7a transmits the reservation information to the management server 8, the target application 7b that is the target of the advertisement information is activated, and the settlement server 9 from the target application 7b is activated. Settlement is performed according to access to.

In the present embodiment, the function for identifying the user terminal 7 executed by the functional units of the identification information detecting unit 701, the identification information issuing unit 702, and the identification information storage unit 703 included in the media application 1a is the management server 8 side. In addition, these processes may be performed by executing functions of the management server 8.
That is, in this case, the management server 8 gives a terminal ID to the cookie by browser access, and the user terminal 7 can be identified by using the cookie through all subsequent processing via the browser.

Subsequently, an advertisement distribution system according to a fourth embodiment of the present invention will be described.
The configuration of the terminal and the device constituting the advertisement distribution system according to this embodiment is the same as that of the first embodiment described above, but as shown in FIG. 17, the reservation information is transferred from the media application 1a to the target application 1b. On the other hand, it is supplied together with the activation command (S601), and the reservation information is once held in the target application 1b. Note that the reservation information at this time includes a terminal ID, a media ID, and an advertisement ID, as in the first embodiment.

Then, as shown in FIG. 18, when the target application 1b receives a payment completion notification from the payment server 3 (S306), the retained reservation information and the advertisement that has requested payment to the payment server 3 Based on the comparison between the advertisement ID of the user terminal 1 and the terminal ID of the user terminal 1, the media application 1a that provided the advertisement information that resulted in the settlement is specified.
Then, in addition to the payment completion notification, terminal ID, and advertisement ID, payment information including the media ID included in the reservation information and specified as described above is transmitted from the target application 1b to the management server 2 (S701). ).

According to the advertisement distribution system according to the present embodiment, the management server 2 does not need to temporarily hold the reservation information before acquiring the payment information.
That is, on the target application 1b side, when the payment completion notification is received from the payment server 3, the reservation information that is held, the advertisement ID of the advertisement that has requested payment to the payment server 3, and the terminal ID of the user terminal 1 Based on the comparison, the media application 1a that provided the advertisement information that resulted in the settlement is identified, so that the identification process of the media application 1a can be completed in the target application 1b.

  In the fifth embodiment of the present invention, the advertisement information related to the item of the target application 1b and the product including the item used in the target application 1b are in one-to-one correspondence, and the predetermined advertisement information is selected. Thus, the product advertised by the advertisement information is automatically purchased.

  The configuration of the terminal and the device constituting the advertisement distribution system according to the present embodiment is the same as that of the first embodiment described above, but as shown in FIG. 19, the advertisement information storage unit 21 identifies the advertisement information. Advertisement information in which the advertisement ID relating to the advertisement information, the information of the target application 1b that is the target of the advertisement information, the product ID of the advertised product, and the advertisement data related to the advertisement content are stored.

  In the present embodiment, the advertisement information and the product including the item used in the target application 1b correspond one-to-one, and the advertisement information advertises the corresponding product one-to-one. Yes.

With reference to FIG. 20, the flow of processing by the advertisement distribution system according to the present embodiment will be described. First, similarly to the first embodiment, the above-described processing from S201 to S209 is executed.
Along with the transmission of the reservation information by the media application 1a, the activation processing unit 106 issues an activation command to the target application 1b corresponding to the advertisement information selected by the user (S801). At this time, the product ID corresponding to the advertisement ID of the advertisement selected by the user is supplied from the media application 1a to the target application 1b.

When the target application 1b is activated in accordance with the activation command from the media application 1a (S802), the activated target application 1b accesses the payment server 3 and is authenticated in advance by the operator of the payment server 3 and the product ID of the product. Along with the authentication key indicating the target application 1b, a payment for the product is requested (S803).
This process may be executed automatically in the background, or may be executed after obtaining the user's permission on the user terminal 1 based on the function of the activated target application 1b.

  Thereafter, the processing after S304 described above is executed, the product is purchased by the user, and the media application 1a that provides the advertisement information that has been settled is specified.

  According to the advertisement distribution system according to the present embodiment, since the advertisement and the product correspond one-to-one, the selection of the advertisement by the user directly leads to the purchase of the product. That is, since it is not necessary for the user to select a desired product from among a plurality of products, the user can easily purchase the product.

  In the present embodiment, the advertisement ID and the product ID are associated one-to-one. However, the advertisement ID may not be used, and only the product ID may be used. In other words, a unique product ID is assigned to the advertisement information, and only the product ID is used as the advertisement selected by the user or the product to be settled in the reservation information and payment information. This also identifies the product that is the target of the advertisement and settlement, and can identify the media application 1a that has contributed to the purchase of the product resulting from the selection of the advertisement information.

In the payment process in the advertisement distribution system according to the above embodiment, the payment server 3, 6, 9 stores the product information storage units 31, 61, 91 provided in advance based on the product ID received from the user terminals 1, 4, 7. By referring to the content selected by the user, the content to be settled is determined.
On the other hand, in the sixth embodiment of the present invention, when a payment is requested from the user terminals 1, 4, 7 to the settlement servers 3, 6, 9, the product selected by the user is used instead of the product ID. Information and information on the payment amount necessary for payment of the product are transmitted to the payment servers 3, 6, and 9. The payment servers 3, 6, and 9 execute payment processing based on the payment amount information. It can also be.
Thereby, the payment servers 3, 6, and 9 do not need to hold product information.

  In the above embodiment, the advertisement information processing unit of the media applications 1a, 4a, and 7a is obtained after the user terminals 1, 4, and 7 have acquired all the advertisement information held by the management servers 2, 5, and 8. 105, 405, and 705 specify the advertisement information associated with the target applications 1b, 4b, and 7b installed in the user terminals 1, 4, and 7 among these advertisement information. Regardless of this, according to another method, the target applications 1b, 4b, and 7b installed in the user terminals 1, 4, and 7 are first identified, and then the information is transmitted to the management servers 2, 5, and 8. Then, only the advertising information associated with the identified target applications 1b, 4b, and 7b can be acquired by the user terminals 1, 4, and 7.

1, 4, 7 User terminal 1a, 4a, 7a Media application (media application)
1b, 4b, 7b Target application (target application)
11, 41, 71 Input / output processing unit 12, 42, 72 Communication processing unit 101, 401, 701 Identification information detection unit 102, 402, 702 Identification information acquisition unit 103, 403, 703 Identification information storage unit 104, 404, 704 Target Detection processing unit 105, 405, 705 Advertisement specifying processing unit 106, 406, 86 Startup processing unit 2, 5, 8 Management server 21, 51, 82 Advertising information storage unit 22, 52, 82 Reservation information storage unit 23, 53, 83 Identification information storage unit 24, 56, 84 Identification information issuing unit 25, 57, 85 Extraction processing unit 26, 58, 87 Settlement information registration unit 27, 59, 88 Media identification processing unit 28, 5a, 89 Communication processing unit 3, 6 , 9 Settlement server 31, 61, 91 Product information storage unit 32, 62, 92 Extraction processing unit 33, 63, 93 Settlement processing unit 34, 64 94 communication processing unit 54 the user information storage unit 55 media information storage section NW network

Claims (9)

A user terminal that is used by a user, and a user application in which a media application that provides advertisement information of an item used in the application is provided to the user together with a predetermined application;
A management server that distributes the advertisement information to the user terminal and collects payment information of a product including the item,
A payment server that executes a payment process associated with the sale of a product that includes the item advertised by the advertisement information, and is configured to be communicable via a network;
A media application that distributes advertising information for selling products containing items used in the target application installed in the user terminal to the user, and that contributes to the settlement caused by the advertising information. A system to identify,
The user terminal is
Advertisement information receiving means for receiving the advertisement information from the management server;
Detection processing means for detecting a target application installed in the user terminal;
Of the above advertising information, an advertising identification processing means for identifying advertising information associated with the target application,
Advertisement information output means for outputting the specified advertisement information on the user terminal by the media application;
An activation processing unit that activates a target application that is a target of the selected advertisement information when predetermined advertisement information is selected by the user from the advertisement information;
The management server identifies terminal identification information for identifying the user terminal, media identification information for identifying the media application that has output the selected advertisement information on the user terminal, and identification of the selected advertisement information. Reservation information transmitting means for transmitting reservation information including advertisement identification information to be
A settlement request transmitting means for accessing the settlement server by the activated target application and transmitting a settlement request for a product containing items used in the target application advertised by the selected advertisement information;
Payment completion notification receiving means for receiving a payment completion notification for notifying that payment for the product has been completed from the payment server;
Payment information transmission means for transmitting payment information including the payment completion notification, the terminal identification information, and the advertisement identification information for identifying the advertisement information that contributed to the payment of the product to the management server,
The management server
Information of a target application that is installed and used in the user terminal and is the target of the advertisement information, contents of an advertisement for selling an item used in the target application, and advertisement identification information that identifies the advertisement information Advertising information storage means for storing mutually associated advertising information;
Referring to the advertisement information storage means, an advertisement information extracting means for extracting the advertisement information;
Advertising information distribution means for distributing the extracted advertising information to the user terminal;
From the user terminal, the terminal identification information, media identification information for identifying the media application that has output the selected advertisement information on the user terminal, and advertisement identification information for identifying the selected advertisement information. Reservation information receiving means for receiving reservation information including:
Reservation information storage means for storing the reservation information;
Payment information receiving means for receiving payment information including advertisement identification information for identifying the payment completion notification, the terminal identification information, and the advertising information that contributed to the payment of the product from the user terminal;
Media specification processing means for specifying media identification information associated with terminal identification information and advertisement identification information included in the payment information with reference to the reservation information storage means;
The payment server
Payment request receiving means for receiving a payment request for a product containing items used in the target application advertised by the selected advertising information from the user terminal;
Payment processing means for executing payment processing for the product;
Payment completion notification transmitting means for transmitting a payment completion notification for notifying the user terminal that payment for the product has been completed,
An advertisement distribution system characterized by that. The user terminal is
An advertisement information requesting means for transmitting an acquisition request for the advertisement information together with terminal identification information for identifying the user terminal to the management server,
The management server
User information storage means for storing the terminal identification information and the user attribute information in association with each other;
The advertisement information storage means is installed and used in the user terminal, and identifies the target application information that is the target of the advertisement information, the advertisement to oppose the item used on the target application, and the advertisement information Store advertisement identification information and attribute information associated with attribute information,
The advertisement information extracting means refers to the user information storage means, identifies user attribute information associated with the terminal identification information, and refers to the advertisement information storage means to identify the identified attribute information Extract associated advertising information,
The advertisement distribution system according to claim 1. The user terminal is
An advertisement information requesting means for transmitting an acquisition request for the advertisement information together with media identification information for identifying the media application to the management server,
The management server
Media information storage means for storing the media identification information in association with the distribution availability information regarding the distribution availability of the advertisement information;
When the advertisement information extraction means refers to the media information storage means and the distribution of the advertisement information is permitted based on the media identification information, the advertisement information extraction means refers to the advertisement information storage means. Extract,
The advertisement distribution system according to claim 1 or 2. The user terminal is
Product identification information for identifying a product whose content is an item used in the target application advertised by the selected advertisement information, wherein the settlement request transmission means accesses the settlement server by the activated target application Along with a payment request for the product,
The payment server
Information of the target application that is installed and used in the user terminal and is the target of the advertisement information, the content of the product including the item used in the target application, and the product identification information that identifies the product are mutually Product information storage means for storing the associated product information,
The payment request receiving means receives a payment request for the product from the user terminal together with product identification information for identifying a product containing an item used in the target application advertised by the selected advertisement information. And
The payment processing means refers to the product information storage means based on the product identification information received together with the payment request, and executes a payment process for the product.
The advertisement distribution system according to any one of claims 1 to 3. The user terminal is
The payment request transmitting means accesses the payment server by the activated target application, and the amount necessary for the payment of the product including the item used in the target application advertised by the selected advertisement information A payment request for the product is sent along with the payment amount information for
The payment server
The payment request receiving means, together with the payment amount information relating to the amount required for the payment of the item containing the item used in the target application advertised by the selected advertisement information from the user terminal, the product Received a payment request for
The payment processing means executes the payment processing for the product based on the payment amount information related to the amount required for the payment of the item used in the target application advertised by the selected advertisement information;
The advertisement distribution system according to any one of claims 1 to 3. The user terminal is
The reservation information transmitting means, with respect to the management server, terminal identification information for identifying the user terminal, media identification information for identifying a media application that has output the selected advertisement information on the user terminal, and Along with the reservation information including the advertisement identification information for identifying the selected advertisement information, the information for accessing the target application targeted for the advertisement information selected by the user is transmitted,
The startup processing means is included in the management server,
The management server
The reservation information receiving means receives, from the user terminal, the terminal identification information, media identification information for identifying the media application that has output the selected advertisement information on the user terminal, and the selected advertisement information. Along with the reservation information including the advertisement identification information to be identified, information for accessing the target application targeted for the advertisement information selected by the user is received,
When the activation processing means receives the reservation information from the user terminal, activates a target application that is a target of the selected advertisement information;
Ad delivery system according to any one of claims claims 1 to 5. The user terminal is
Product information output means for outputting the product information including the items used in the target application by the activated target application so as to be selectable for the user,
When the merchandise information is selected by the user, the settlement request transmission means accesses the settlement server by the activated target application, transmits a settlement request for the merchandise related to the selected merchandise information,
The payment server
The payment request receiving means receives a payment request for a product related to the selected product information from the user terminal;
The advertisement distribution system according to any one of claims 1 to 6. A user terminal that is used by a user, and a user application in which a media application that provides advertisement information of an item used in the application is provided to the user together with a predetermined application;
A management server that distributes the advertisement information to the user terminal and collects payment information of a product including the item,
With a system configured to be communicable via a network with a settlement server that executes a settlement process associated with the sale of a product that contains the item advertised by the advertisement information,
A media application that distributes advertising information for selling products containing items used in the target application installed in the user terminal to the user, and that contributes to the settlement caused by the advertising information. A method of identifying,
The user terminal is
A process of receiving the advertisement information from the management server;
A process of detecting a target application installed in the user terminal;
A process of identifying advertising information associated with the target application among the advertising information,
Processing for outputting the specified advertisement information on the user terminal by the media application;
When the predetermined advertisement information is selected by the user from the advertisement information, a process of starting a target application that is a target of the selected advertisement information;
The management server identifies terminal identification information for identifying the user terminal, media identification information for identifying the media application that has output the selected advertisement information on the user terminal, and identification of the selected advertisement information. Processing to transmit reservation information including advertisement identification information to be processed,
A process of accessing the payment server by the activated target application and transmitting a payment request for a product containing items used in the target application advertised by the selected advertisement information;
Processing for receiving a payment completion notification for notifying that payment for the product has been completed from the payment server;
Processing for transmitting the settlement information including the advertisement completion information for identifying the settlement completion notification, the terminal identification information, and the advertisement information contributing to the settlement of the product to the management server,
The management server
Information of a target application that is installed and used in the user terminal and is the target of the advertisement information, contents of an advertisement for selling an item used in the target application, and advertisement identification information that identifies the advertisement information Advertising information storage means for storing mutually associated advertising information;
Information transmitted from the user terminal, the terminal identification information, media identification information for identifying the media application that has output the selected advertisement information on the user terminal, and the selected advertisement information. Reservation information storage means for storing reservation information including advertisement identification information to be identified,
A process of extracting the advertisement information with reference to the advertisement information storage means;
A process of delivering the extracted advertisement information to the user terminal;
A process of receiving the reservation information from the user terminal;
Processing for receiving payment information including advertisement identification information for identifying the payment completion notification, the terminal identification information, and the notification information that contributed to the payment of the product from the user terminal;
Referring to the reservation information storage means, and specifying the media identification information associated with the terminal identification information and the advertisement identification information included in the payment information,
The payment server
A process of receiving a payment request for a product including an item used in the target application advertised by the selected advertisement information from the user terminal;
A process for executing a settlement process for the product,
A process of transmitting a payment completion notification for notifying that the payment for the product has been completed to the user terminal;
An advertisement delivery method characterized by the above. A user terminal that is used by a user, and a user application in which a media application that provides advertisement information of an item used in the application is provided to the user together with a predetermined application;
A management server that distributes the advertisement information to the user terminal and collects payment information of a product including the item,
A system configured to be able to communicate via a network with a payment server that executes a payment process associated with the sale of a product whose content is the item advertised by the advertisement information,
A media application that distributes advertising information for selling products containing items used in the target application installed in the user terminal to the user, and that contributes to the settlement caused by the advertising information. A program for functioning as an identified advertisement delivery system,
For the above user terminal
A process of receiving the advertisement information from the management server;
A process of detecting a target application installed in the user terminal;
A process of identifying advertising information associated with the target application among the advertising information,
Processing for outputting the specified advertisement information on the user terminal by the media application;
When the predetermined advertisement information is selected by the user from the advertisement information, a process of starting a target application that is a target of the selected advertisement information;
The management server identifies terminal identification information for identifying the user terminal, media identification information for identifying the media application that has output the selected advertisement information on the user terminal, and identification of the selected advertisement information. Processing to transmit reservation information including advertisement identification information to be processed,
A process of accessing the payment server by the activated target application and transmitting a payment request for a product containing items used in the target application advertised by the selected advertisement information;
Processing for receiving a payment completion notification for notifying that payment for the product has been completed from the payment server;
Processing for transmitting the settlement information including the settlement completion notification, the terminal identification information, and the advertisement identification information for identifying the advertisement information that contributed to the settlement of the product, to the management server,
Information of a target application that is installed and used in the user terminal and is the target of the advertisement information, contents of an advertisement for selling an item used in the target application, and advertisement identification information that identifies the advertisement information Advertising information storage means for storing mutually associated advertising information;
Information transmitted from the user terminal, the terminal identification information, media identification information for identifying the media application that has output the selected advertisement information on the user terminal, and the selected advertisement information. Reservation information storage means for storing reservation information including advertisement identification information for identifying the management server,
A process of extracting the advertisement information with reference to the advertisement information storage means;
A process of delivering the extracted advertisement information to the user terminal;
A process of receiving the reservation information from the user terminal;
A process of receiving payment information including advertisement identification information for identifying the payment completion notification, the terminal identification information, and the advertising information that contributed to the payment of the product from the user terminal;
With reference to the reservation information storage means, the process of specifying the media identification information associated with the terminal identification information and the advertisement identification information included in the payment information,
For the above payment server,
A process of receiving a payment request for a product including an item used in the target application advertised by the selected advertisement information from the user terminal;
A process for executing a settlement process for the product,
A process of transmitting a payment completion notification for notifying that the payment for the product has been completed to the user terminal,
Computer program.

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