KR20140001644A - Visitor selective advertisement service systen - Google Patents

Visitor selective advertisement service systen Download PDF

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Publication number
KR20140001644A
KR20140001644A KR1020120069860A KR20120069860A KR20140001644A KR 20140001644 A KR20140001644 A KR 20140001644A KR 1020120069860 A KR1020120069860 A KR 1020120069860A KR 20120069860 A KR20120069860 A KR 20120069860A KR 20140001644 A KR20140001644 A KR 20140001644A
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South Korea
Prior art keywords
advertisement
user
advertiser
website
search
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KR1020120069860A
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Korean (ko)
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이기현
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이기현
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Publication date
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Priority to KR1020120069860A priority Critical patent/KR20140001644A/en
Publication of KR20140001644A publication Critical patent/KR20140001644A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements

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  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Data Mining & Analysis (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The present invention relates to a user-selectable advertisement service system capable of generating an advertisement list when a user accesses a website of an operator through a wired or wireless communication network using various mobile devices and inputs a search word about a product or a service that the user is interested in and enabling the user to directly select an advertisement from the advertisement list. The user-selectable advertisement service system comprises a user terminal which accesses various websites through a communication network and is equipped with an input means and a display means; an advertisement content database which has an advertisement about advertisement materials ordered by an advertiser and related information such as advertiser information, product information, or service information about each advertisement designated as search tags; and an operator server which transmits the advertisement list when the user accesses the website of the operator and inputs the search word using the user terminal, transmits the advertisement selected by the user among the advertisement list from the advertisement content database to the user terminal, and calculates advertisement costs as many as the number of the advertisements selected and transmitted by the user. [Reference numerals] (100) User terminal; (200) Advertisement content database; (310) List writing unit; (320) Advertisement content management unit; (330) Counting unit; (340) Cost calculation unit; (350) User management unit; (361) Advertiser relaying unit; (362) Shopping mall relaying unit; (363) Price search relaying unit

Description

User Selective Advertisement Service Systen}

The present invention relates to a user-selectable advertisement service system, and in particular, when a user enters a search word about an item or a service of interest by accessing an operator website through a wired or wireless communication network by using a computer or various mobile devices, an advertisement corresponding thereto is provided. The present invention relates to a user-selectable advertisement service system that generates a water list and allows a user to directly select an advertisement to be viewed in the advertisement list.

In general, the advertisement form using the Internet is a method of delivering advertisement information through a banner advertisement in the form of an image formed at a specific location on a website, and a search when a user searches for a specific word related to the advertisement on a general search site. Representative methods of inducing interest by exposing advertisements in the form of text or images on web pages displaying results are typical.

Among them, the former pays a certain amount through a contractual relationship with the owner of the website where the banner advertisement is installed and posts the banner for a certain period. In general, the more visitors to the website to be posted, the higher the advertising effect is. It is known that advertising costs are required, but are less effective in terms of advertising exposure, which is irrelevant to the user's intention.

On the other hand, the search advertising method using a search site, such as the Internet portal site, such as the latter is a popular advertising service in recent years when the user is interested in the search for the relevant results by exposing the relevant advertisements to the search results web page While effective advertising services, not all users of a search site want to buy related goods or use services, but simply search for information, and only when a user clicks on an ad exposed on a search result webpage and accesses the advertiser's webpage. You can see the advertising effect.

Therefore, in general, the search advertising method pays the advertiser according to the number of clicks on the user's advertising information, which may be incurred by the user's unintentional clicks and mixed with other search results to the user whose search purpose is not specified. As the advertisement is exposed, the effect is not so great.

In addition, it is difficult for advertisers, especially small start-ups or small and medium-sized companies, to run advertisements on existing media such as televisions and newspapers that have high advertising effectiveness. I had a problem that I had to use Internet advertising.

The technical problem to be solved by the present invention is to provide a list of advertisements associated with a user who has a direct purchase intention to access an advertisement service operator website and search for goods or services that are of interest to the user. In the case of selecting advertisements, advertisements stored in the operator server can be displayed to the user and delivered directly to the user, and the advertiser can prevent unnecessary expense by exposing the advertisement only to users with a high probability of purchase. It is to provide a user-selectable advertising service system that provides convenience by providing more detailed information on the products or services introduced in the advertisement or by providing direct access to the advertiser's homepage or Internet shopping mall, which can be purchased directly from the Internet. The.

A user-selectable advertisement service system as a means for solving the above-mentioned problems includes a user terminal that can access various websites through a communication network, and has an input means and a display means; An advertisement contents database in which advertisements for advertisements requested by the advertiser and related information such as advertiser information, goods information, or service information for each advertisement are designated and stored in a search tag; And when a user accesses an operator website using the user terminal and inputs a search word, transmits a list of advertisements related thereto, and transmits the advertisement selected by the user from the list of advertisements to the user terminal in the advertisement contents database. Characterized in that it comprises an operator server for calculating the advertising cost of the number of times the advertisement is selected by the user and transmitted.

At this time, the operator server, a list creation unit for presenting a list of advertisements having a search tag that matches the search word in the advertising content database when a user accesses an operator website using the user terminal; An advertisement contents management unit which transmits the corresponding advertisement stored in the advertisement contents database to the user terminal when the user selects any advertisement among the list of advertisements displayed by the list creation unit; A counting unit for recording the number of times the advertisement contents are transmitted from the advertisement contents management unit to the user terminal for each advertiser; And a cost calculator configured to calculate an advertisement cost for each advertiser from the number of advertisements recorded by the counting unit.

In addition, the operator server may be configured to further include a user management unit for assigning a user identification code by the user registration, and earning points every time the advertisement is received after accessing the operator's website. .

The operator server may further include an advertiser mediation unit for generating a hyperlink that directly connects a website operated by an advertiser of the advertisement selected by the user, or an online shopping mall website selling the target product of the advertisement selected by the user. It further comprises a shopping mall unit for generating a hyperlink that directly connects, or further comprising a price search parameter for generating a hyperlink that directly connects a price comparison website using the target product of the advertisement selected by the user as a search term. It is also preferable.

The present invention allows a user to directly access a website of an advertisement service operator using a computer or various mobile devices to search for an item or service of interest, thereby providing an advertisement to only a user who is sure of a purchase, and thus advertising effect. It can be maximized, and because the user pays only the number of times the user used the advertisement, there is an advantage that can reduce the unnecessary advertising costs.

In addition, the present invention provides a hyperlink to the advertiser's homepage or the like so that a user who views or reads an advertisement does not need to search again on another search site when more information about the product or service introduced in the advertisement is needed. To provide convenience to users by providing hyperlinks to advertiser websites or Internet shopping malls selling products or services that can be purchased directly from the Internet so that no effort is required to provide the products or services. In addition, there are other advantages that can increase the actual purchase rate.

In addition, the present invention by paying a certain point to the user when the user subscribes to watch or read the advertisement provided by the advertising service, by providing a discount when purchasing using the accumulated points or correspond to the accumulated points Another benefit is that users can benefit from providing sample products or other services.

1 is a block diagram of a user-selectable advertisement service system according to an embodiment of the present invention.
2 is a functional block diagram of a user-selectable advertisement service system according to an embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings.

1 is a block diagram of a user-selectable advertising service system according to an embodiment of the present invention, Figure 2 is a functional block diagram of a user-selectable advertising service system according to an embodiment of the present invention.

1 and 2, a user-selectable advertisement service system according to an embodiment of the present invention stores a user terminal 100 having a network connection means, an input means, and a display means, and data about an advertisement. It comprises an advertising content database 200 and the operator server 300 for implementing the operator website that the user can access and transmits the advertisement selected by the user to the user terminal 100.

In this case, the user terminal 100 may be a general computer system including a monitor, a keyboard, a LAN device, and the like, but a mobile device such as a smartphone or a tablet PC may be used.

In the case of using a general computer system, the operator server 300 may provide a website suitable for a universal web environment, but is optimized for a mobile web environment in case a user accesses using a smartphone or a tablet PC. It is better to build a website separately, and on the other hand, it is more desirable to provide the application running on a smartphone or tablet PC so that the user can use the system more easily.

The advertisement content database 200 basically stores advertisements related to the products or services requested by the advertiser. The advertisements may be video images, text and images, and also video images, texts, and images. It may contain all of them.

When the advertisement includes a video, it is converted into a multimedia file so that it can be easily reproduced on a website, and the advertisement in the form of a blog is provided to the user in order to deliver more visual and faithful information. Would be preferred.

The advertisement is generally produced on the advertiser side and provided to the advertisement system operator, but the advertiser may provide data on a product or service and the production of the advertisement may be entrusted to the advertisement system operator.

In the advertisement content database 200, the information representing each advertisement as well as advertisements, for example, the name of an advertiser, the name of an advertisement or service, a specific product name, etc. are designated as a search tag and managed together with each advertisement to search. It is good to make this easy.

Meanwhile, the operator server 300 generates a list of advertisements having a search tag that matches the search word input by the user, and displays the list creation unit 310 and the advertisements selected by the user from the advertisement list. Advertising content management unit 320 to be displayed by transmitting to (100), a counting unit 330 for recording the number of times each advertisement is transmitted to the user terminal 100, and the advertising costs based on the counting unit 330 Including a cost calculation unit 340 for calculating, a user management unit 350 for paying points to a registered user in a predetermined manner, and a mediator 360 for generating a hyperlink of an external site related to advertisements. Is done.

The operator server 300 basically provides a website composed of a Hyper Text Markup Language (HTML) file so that a user can access the web or mobile web using the user terminal 100.

A user accesses a website provided by the operator server 300 and searches for a product by inputting related information such as a product to be purchased or a service to be provided, a specific product name, a service provider name, a manufacturer, and the like as a search word.

The search term entered by the user is generally a general product name of the product to be purchased, for example 'smartphone', but the specific product name such as 'Galaxy', or 'Manufacturer' or 'Samsung' It may be a specific content or a plurality of search terms may be input instead of a single search term.

When the search word input by the user is received from the user terminal 100, the list generator 310 generates a list of matching advertisements by comparing the search tags stored in the advertisement content management unit 320.

In this case, the list of advertisements may generally include a plurality of advertisements, but may include only one advertisement according to a search word entered by a user, and intentionally, a single product or a manufacturer's advertisement in one item classification. You can also contract with advertisers to provide exclusively water. That is, for example, when a user inputs a 'smartphone' as a search word, a user may generate a list of advertisements about smartphones manufactured by 'Galaxy' products or 'Samsung'.

The list creation unit 310 transmits the generated advertisement list to the user terminal 100 in the form of a web page, which is also composed of HTML files, to be displayed to the user, and the user is interested in the advertisement list. By selecting water to transmit a signal to the advertising content management unit 320 of the operator server (300).

The advertisement content management unit 320 retrieves the advertisement selected by the user from the advertisement content database 200 and transmits the advertisement to the user terminal 100 in the form of a web page composed of an HTML file. Make the advertisements visible.

Meanwhile, the counting unit 330 records the number of transmissions each time the user receives the advertisements. The counting unit 330 may count the advertisements or the advertisers regardless of the advertisements.

In general, it is preferable to count by advertisement, and recording the number of transmissions is basically for estimating the advertising cost, but when counting by the advertisement, the advertiser, that is, one of the products of the manufacturer, is more interested in the user. This is because even if it is turned off, the same product can additionally obtain information on whether any form of advertisements cause user's curiosity, and thus can greatly help the advertiser.

In this way, the advertisement cost is calculated from the number of times the advertisement is recorded by the counting unit 330, and is specifically calculated through the unit price and settlement period contracted with the advertiser.

In addition, the same user may continue to repeatedly and repeatedly select the same advertisement to increase the number of transmissions, or if the user incorrectly selects to watch the advertisement for only a short period of time, In order to prevent repetitive transmission by the same user to be treated as one time, it may be desirable to apply the algorithm to the counting unit 330, such as not watching a certain number of times less than a certain number of transmissions.

On the other hand, in order to induce the user to watch the advertisement by using the advertisement service system, when the user receives the advertisement received and watched by paying a certain amount of points to be used in various forms in the future.

To this end, it is necessary to systematically manage the user's information. When the user registers as a member, the user manager 350 assigns the user identification code to the user and manages the points accumulated for each user identification code.

In addition, in general, since the user who watches the advertisement is most likely to purchase the corresponding product, more detailed product information or manufacturer information may be needed in addition to the information provided in the advertisement.

Therefore, if more detailed information is needed, a service that directly connects to the manufacturer's homepage for easy information acquisition is needed, and the advertiser website operated by the corresponding advertiser at any time during or after the user watches the advertisement. Advertiser mediation unit 361 for generating a hyperlink connected to 400 is provided in the operator server (300).

In this case, in some cases, the advertiser website operated by the advertiser may be able to directly buy the advertising items, but if not, it will be necessary to present a separate external online shopping mall to the user to purchase the product, The shopping mall mediator 362 may be built in the operator server 300 to generate a hyperlink connected to the online shopping mall website 410 and provide the same to the user.

In addition, when the user purchases the product using the advertiser website 400 or the external online shopping mall website 410, the advertiser or the external online shopping mall may discount the purchase price according to the points earned by the user. Consultation with the operator may be worth considering.

Meanwhile, in addition to a method of directly connecting a website where a product can be purchased as described above, a method of connecting to a price comparison website 430 may be good so that a user may know the selling price information of the corresponding product in more detail.

In other words, the hyper-construction that establishes the price search mediation unit 363 in the operator server 300 directly connects to the search result page of the price comparison website 430 that uses the product related to the advertisement being viewed by the user as a search term. By creating a link and providing the link to the user, the user can easily obtain the selling price information even if the user does not visit and search the price comparison website 430 directly.

While the present invention has been described in connection with what is presently considered to be the most practical and preferred embodiment, it is to be understood that the invention is not limited to the disclosed embodiments. It will be apparent to those skilled in the art that various modifications and variations can be made in the present invention without departing from the scope of the present invention.

100-User terminal 200-Advertising content database
300-Operator Server 310-List Builder
320-Advertising Content Management Department 330-Counting Department
340-Cost settlement 350-User management
360-Mediator 361-Advertiser Mediation
362-shopping mall 363-price search
400-Advertiser Website 410-Online Store Website
420-Price comparison website

Claims (6)

A user terminal capable of accessing various websites through a communication network and having an input means and a display means;
An advertisement contents database in which advertisements for advertisements requested by the advertiser and related information such as advertiser information, goods information, or service information for each advertisement are designated and stored in a search tag; And
When a user accesses an operator website using the user terminal and inputs a search word, a list of advertisements related to the advertisement is transmitted. And a server configured to calculate an advertisement cost as many times as water is selected and transmitted by the user. The method of claim 1,
The operator server,
A list creation unit which displays a list of advertisements having a search tag matching the search word in the advertisement contents database when a user accesses an operator website using the user terminal and inputs a search word;
An advertisement contents management unit which transmits the corresponding advertisement stored in the advertisement contents database to the user terminal when the user selects any advertisement among the list of advertisements displayed by the list creation unit;
A counting unit for recording the number of times the advertisement contents are transmitted from the advertisement contents management unit to the user terminal for each advertiser; And
And a cost calculator configured to calculate an advertisement cost for each advertiser from the number of advertisements recorded by the counting unit. 3. The method of claim 2,
The operator server,
The user-selectable advertisement service system is configured to provide a user identification code by the user's membership, and access the operator's website to receive points every time the advertisement is received after the advertisement is searched. . 4. The method according to any one of claims 1 to 3,
The operator server,
The user-selectable advertising service system, characterized in that it further comprises an advertiser media unit for generating a hyperlink that directly connects the website operated by the advertiser of the advertisement selected by the user. 4. The method according to any one of claims 1 to 3,
The operator server,
And a shopping mall mediator for generating a hyperlink that directly connects to an online shopping mall website for selling a target product of a user-selected advertisement. 4. The method according to any one of claims 1 to 3,
The operator server,
And a price search mediator for generating a hyperlink that directly connects a price comparison website that uses the target product of the advertisement selected by the user as a search term.
KR1020120069860A 2012-06-28 2012-06-28 Visitor selective advertisement service systen KR20140001644A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
KR1020120069860A KR20140001644A (en) 2012-06-28 2012-06-28 Visitor selective advertisement service systen

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
KR1020120069860A KR20140001644A (en) 2012-06-28 2012-06-28 Visitor selective advertisement service systen

Publications (1)

Publication Number Publication Date
KR20140001644A true KR20140001644A (en) 2014-01-07

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KR1020120069860A KR20140001644A (en) 2012-06-28 2012-06-28 Visitor selective advertisement service systen

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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2020218907A1 (en) * 2019-04-26 2020-10-29 김병수 Concierge service system

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2020218907A1 (en) * 2019-04-26 2020-10-29 김병수 Concierge service system
US11481813B2 (en) 2019-04-26 2022-10-25 Byoung Soo Kim Concierge service system

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