KR20090019575A - Apparatus and method fully servicing advertisement by using contents of page unit - Google Patents

Abstract

A full-page advertisement service system and a method thereof are provided to prevent deterioration of profits of advertisement service fee of a personal media administrator who has published a banner advertisement service. An advertisement client group includes at least one or more advertisement clients requesting a full-page advertisement service of a page unit. A story book client group includes at least one or more story book clients who selectively accept full-page advertisement exposure of the page unit. A story book service system inserts advertisement contents of the page unit into story contents of a specific story book client. A web client group includes an arbitrary web client which is selectively provided with the story book full-page advertisement service of the page unit.

Description

Full-page advertisement service system using page-based content and method thereof {APPARATUS AND METHOD FULLY SERVICING ADVERTISEMENT BY USING CONTENTS OF PAGE UNIT}

The present invention relates to an advertising service technique, and more particularly, to a front advertising service system and a method using a page content suitable for serving a page-based full page advertisement online to a plurality of unspecified clients using a network. .

Recently, in accordance with the development of communication and network technology, it is common to open a portal site, a shopping mall site, and the like to provide general information or product information required by clients. Web sites of these sites include Internet advertising techniques, For example, banner advertising techniques are widely used.

As is well known, a banner advertisement is formed in a box form and exposed to a part of a web page, and the banner advertisement is exposed to service advertisements such as moving pictures, still images, text, and the like. Here, banner advertisements are performed in such a way that different service advertisements (product advertisements) of approximately males to tens of cuts produced by web designers using flash or GIF programs are sequentially exposed.

Accordingly, the client (user) clicks (selects) the desired service advertisement among the banner advertisements exposed on the web page accessed by the client through a network such as the Internet, thereby providing detailed information (eg, design information, Color information, price information, retailer information, etc.) or purchase a product in the service advertisement.

On the other hand, services such as mini homepage, blog, single media, etc. (hereinafter, abbreviated as "personal media service") are designed to be uploaded with contents that the operator wants, contents created by the user, etc. Its use is increasing day by day as a tool to share and form a broad community.

In this personal media service, many contents uploaded by the operator are provided in the form of a length longer than the screen length of a terminal (for example, a computer, etc.) like a rolled paper. Visitors who visit the personal media use a browser's screen scroll function, for example. As you scroll through the contents provided in the long form.

In addition, recently, a service for displaying an advertisement, for example, a banner-type advertisement, has been continuously adopted in personal media. Through this, visitors who visit the personal media can receive an advertisement service through a banner advertisement. The banner advertising service in personal media is operated by the advertiser paying for the exposure of the advertisement to the personal media operator (for example, the mileage corresponding to the impression). It can be seen as a model that can be done.

As described above, in personal media services such as mini homepage, blog, single media, etc., the contents uploaded by the operator are edited and provided in the form of length longer than the screen length of the terminal (for example, a plurality of UCCs are subsequently displayed). When a client (personal media visitor) visits the personal media, it takes a long time (a time required to download from the web server to the user's terminal) to display the initial screen provided. This problem eventually occurs. It is acting as a service dissatisfaction factor of clients who want a quick service.

In addition, in the conventional method, since the advertisement is not displayed on the entire screen of the user terminal that provides the advertisement service in the form of a banner on the personal media, but is displayed on a part of the screen in the form of a banner, the effect of the advertisement is not very large. There is a problem of deterioration of advertisement effect due to the concentration of concentration), and this problem ultimately results in a decrease in income of advertising service fees coming to the personal media operator who posted the banner advertisement service. That is, since the advertiser will set the advertisement exposure fee to the appropriate level for the banner advertisement, it is realistic that personal media operators whose advertisement fee is received according to the exposure of the banner advertisement have a small income.

The present invention is a system for providing an advertisement service to clients selectively connectable through a network according to one aspect of the present invention, by providing a product related advertisement content produced in units of pages of a user terminal to a storybook service system. Create an advertisement client group including at least one advertisement client requesting a page-level full-page advertisement service, and create story content for the operation of the storybook, and provide the story content to the storybook service system as a page-level full-page advertisement. A group of storybook clients comprising at least one storybook client that selectively accepts impressions, the advertisement content provided by each advertisement client and the story content provided by each storybook client, and storing each stored advertisement content and The advertisement matching information corresponding to each story content is extracted and stored through relevance matching between each stored story content, and when the web client browses the story content of a specific storybook client in which the advertisement matching information is stored, the advertisement matching information is stored. The storybook service system for inserting and providing corresponding page content advertisement content into the story content of the specific storybook client according to the present invention, and selectively connecting the storybook full page advertisement service on a page basis by accessing the storybook service system; It provides a full-page advertisement service system using the content of the page unit including a web client group including the arbitrary web client provided.

According to another aspect of the present invention, there is provided a method of providing an advertisement service to clients selectively connectable via a network, wherein any advertisement client stores a product-related advertisement content produced in units of pages of a user terminal. When providing it to the storybook service system through the process of registering this as the advertisement unit page-by-page advertising content of the corresponding advertising client, and the storybook of the page-level story content that any storybook client optionally includes an advertisement exposure option When providing to the service system through the process of registering this as the story content of the corresponding storybook client in the content DB, matching the relationship between the advertising content of the page unit registered in the advertisement DB and the story content registered in the content DB Correspond to each story content Extracting and storing advertisement matching information, and when an arbitrary web client accesses the storybook service system and browses the story content of a specific storybook client in which the advertisement matching information is stored, the advertisement matching information is based on the advertisement matching information. It provides a full-page advertising service method using the content of the page unit including the process of inserting the service content of the corresponding page unit in the story content of the specific storybook client.

According to another aspect of the present invention, a system for providing an advertisement service to clients selectively connectable through a network is provided by providing a storybook service system with product-related advertisement content produced in units of pages of a user terminal. Create an advertisement client group including at least one advertisement client requesting a page-based interstitial service, and provide story content for the operation of the storybook to the web server system as a story content, An advertisement corresponding to the story content by storing the storybook client selectively accepting the advertisement content provided from each advertisement client, and relevance matching between the story information of the story content provided from the web server system and each stored advertisement content. Generating and storing matching information, and when an arbitrary web client browses the story content of the storybook client in which the advertisement matching information is stored, the advertisement content corresponding to the story content is fetched based on the advertisement matching information and the web is retrieved. Stores the storybook service system and the story content provided from the storybook client to the server system, generates the relevant story information when the story content is stored and transmits it to the storybook service system, and any web client When browsing the story content of the storybook client in which the advertisement matching information is stored, the advertisement content of a page unit provided from the storybook service system is inserted into the corresponding story content based on the advertisement matching information. A web client group including the web server system including the web server system and the web client system selectively receiving and connecting to the web server system or the storybook service system and selectively receiving a storybook full-page advertisement service on a page basis. Provides a full advertising service system using content.

According to another aspect of the present invention, there is provided a method for providing an advertisement service to clients selectively accessible through a network, wherein any advertisement client is configured to network advertisement content related to a product produced in units of pages of a user terminal. When providing to the storybook service system through the process of registering this as the ad unit page content of the advertisement client in the advertising DB, the storybook client page content that optionally includes the advertisement exposure option to the web server system When providing the same as the story content of the storybook client to the content DB, the process of registering the story information of the registered story content to the storybook service system to register in the story information DB, and the advertisement DB Optical in registered page units Extracting advertisement matching information for story content through matching of contents and story information registered in the story information DB, and transmitting the extracted advertisement matching information to the web server system and storing the extracted advertisement matching information in the content DB. And requesting browsing of the story content of the storybook client in which a web client accesses the web server system to store the advertisement matching information, and requests advertisement content in units of pages corresponding to the storybook service system. And inserting the advertisement content provided from the storybook service system into the story content in units of pages and serving the arbitrary web clients. .

According to yet another aspect of the present invention, there is provided a method of providing an advertisement service to clients selectively connectable through a network, wherein any advertisement client is configured to network advertisement content related to a product produced in units of pages of a user terminal. When providing to the storybook service system through the process of registering this as the ad unit page content of the advertisement client in the advertising DB, the storybook client page content that optionally includes the advertisement exposure option to the web server system When providing the same as the story content of the storybook client to the content DB, the process of registering the story information of the registered story content to the storybook service system to register in the story information DB, and the advertisement DB Of registered page units Extracting advertisement matching information corresponding to the story content by matching relations between advertisement contents and story information registered in the story information DB, and transmitting the extracted advertisement matching information to the web server system to generate the content DB. Storing the information in the web server system; when the web client accesses the storybook service system and requests browsing of the storybook client's story content, the web server system notifies the web server system; Checking whether or not there is matching information, and requesting the advertisement content of a page unit corresponding to the storybook service system when the story content has the advertisement matching information, and providing the information from the storybook service system. Story content advertising content By the insert on a page-by-page basis using the contents of the pages comprising the step of the service to any Web client provides a full-page advertisement service method.

The present invention is a system for providing an advertisement service to clients selectively accessible through a network according to another aspect of the present invention, by producing a story content for the operation of the storybook story content in the storybook service system And a storybook client group including at least one storybook client for selecting an advertisement auction by providing advertisement auction information for page-wide full-page advertisement exposure to the auction service system and selecting the advertisement auction. An advertisement client group for providing the product related advertisement contents to the storybook service system, the advertisement client group including at least one advertisement client participating in the advertisement auction as a bidder for the full advertisement of the advertisement contents; Bidding Services And the auction service system that notifies the storybook service system of a successful bid result when an auction for any story content is successful based on the auction information and the bidding information, and the advertisement content provided from each advertisement client and each story. Stores the story contents provided from the book client, stores the ID of the advertisement content corresponding to the successful bid result provided from the auction service system as the advertisement matching information, and any web client stores a specific storybook client in which the advertisement matching information is stored. The storybook service system for inserting and providing a corresponding page unit of advertisement content in the story content of the specific storybook client based on the advertisement matching information when browsing the story content of the storybook service system; Access to provide a full-page advertisement service system using the contents of the web pages that contain the client group that includes any of the optional web client receives a storybook front pages of advertising services.

According to yet another aspect of the present invention, there is provided a method of providing an advertisement service to clients selectively connectable through a network, wherein any advertisement client is configured to network advertisement content related to a product produced in units of pages of a user terminal. When providing to the storybook service system through the process of registering this as the advertising unit of the page unit of the advertisement client in the advertising DB, and the story content of the page unit that any storybook client optionally includes an advertisement exposure option When providing it to the book service system, the process of registering this as the story content of the corresponding storybook client in the content DB, and the auction service system provides the auction service system with the auction information about the story content stored in the storybook to the auction service system. When applying A process of providing an auction message by providing bid guidance messages to respective advertisement clients that are bidding targets, and informing the storybook service system of a corresponding successful bid result when a successful bidder is determined through the execution of the auction. And storing advertisement matching information for the corresponding story content for which the auction is applied in response to the notification of the auction result, and a specific story in which an arbitrary web client accesses the storybook service system and stores the advertisement matching information. When browsing the story content of the book client based on the advertisement matching information, a full-page advertisement service using the content of the page unit including the step of inserting and serving the corresponding page content advertising content in the story content of the specific storybook client Provide a method.

According to another aspect of the present invention, a system for providing an advertisement service to clients selectively accessible through a network, the product-related advertising content produced in units of pages of the user terminal to the storybook service system Providing a story content for the operation of the storybook and the advertising client group including at least one advertising client participating in the ad auction as a bidder for the full-page advertisement for the advertising content, the story content on the web server system And a storybook client group including at least one storybook client to provide advertisement auction information for page-based full-page advertisement exposure to the auction service system and to select an advertisement auction, and to bid on the advertisement auction. Provide services, The auction service system that notifies the web server system of a successful bid result when an auction for any story content is successful based on the information and bid information, and stores the story content provided from each storybook client, and stores each story. Whenever the content is stored, the relevant story information is generated and transmitted to the storybook service system, and the notified result of the successful bidding is stored as advertisement matching information of the corresponding story content, and any web client stores the advertisement matching information. When the story content of the storybook client is browsed, the web server system for inserting and providing page-level advertisement content provided from the storybook service system to the corresponding story content based on the advertisement matching information, and provided from each advertisement client. And store advertisement information, story information and advertisement matching information provided from the web server system, respectively, based on the advertisement matching information when an arbitrary web client browses the story content of a specific storybook client in which the advertisement matching information is stored. Optionally provide a storybook full-page advertisement service in units of pages by selecting and accessing the storybook service system which draws out advertisement content corresponding to the corresponding story content and transmits the same to the web server system, and the web server system or storybook service system. It provides a full-page advertisement service system using the content of the page unit including a web client group including the arbitrary web client receiving.

According to yet another aspect of the present invention, there is provided a method of providing an advertisement service to clients selectively connectable through a network, wherein any advertisement client is configured to network advertisement content related to a product produced in units of pages of a user terminal. When providing to the storybook service system through the process of registering this as the ad unit page content of the advertising client in the advertising DB, and the story content of the page unit that any storybook client optionally includes an advertisement exposure option Web server When providing the system to the content DB as the story content of the corresponding storybook client, generating the story information of the registered story content and transmitting it to the storybook service system to register the story information DB; , Specific storybook cla When the client requests auctions by providing auction information on the story content stored in his storybook to the auction service system, the client auctions by providing a bid guide message to each advertisement client that is the bidding target, and the advertisement When a successful bidder is determined through an auction, a process of notifying the web server system of a corresponding successful bid result, and advertisement matching information corresponding to the corresponding story content for which an auction is applied in response to the notification of the successful bid result. Storing the advertisement content and requesting browsing of the story content of a specific storybook client storing the advertisement matching information by accessing the web server system to the advertisement content in a page unit corresponding to the storybook service system. Request process and the storybook service system It provides a full advertising service method using the content of the page unit comprising the step of inserting the advertisement content provided from the page content in the story content to the arbitrary web client.

According to yet another aspect of the present invention, there is provided a method of providing an advertisement service to clients selectively connectable through a network, wherein any advertisement client is configured to network advertisement content related to a product produced in units of pages of a user terminal. When providing to the storybook service system through the process of registering this as the ad unit page content of the advertising client in the advertising DB, and the story content of the page unit that any storybook client optionally includes an advertisement exposure option Web server When providing the system to the content DB as the story content of the corresponding storybook client, generating the story information of the registered story content and transmitting it to the storybook service system to register the story information DB; , Specific storybook cla When the client applies for auction by providing auction information about the story content stored in his storybook to the auction service system, the auction is provided by providing a bid guide message to each advertisement client that is the bidding target. When a successful bidder is determined through the execution of an ad auction, a process of notifying the storybook service system of the corresponding successful bid result through the web server system, and the corresponding story that applied for the auction in response to the notification of the successful bid result Storing advertisement matching information corresponding to contents in the story information DB, and when any web client accesses the storybook service system and requests browsing of story content of a specific storybook client in which the advertisement matching information is stored, The advertisement DB based on the advertisement matching information A process of drawing advertisement content in units of pages corresponding to the story content, transmitting the retrieved advertisement content to the web server system, and linking the arbitrary web client and the web server system; It provides a full-page advertising service method using the content of the page unit comprising the step of inserting the advertisement content received in the story content of the book client by the page unit to serve the arbitrary web client.

According to another aspect of the present invention, a system for providing an advertisement service to clients selectively connectable through a network is provided. Providing the advertisement application information for the service system to the advertising system to select the advertisement application group and at least one advertising client, and to produce the story content for the operation of the storybook to provide as a story content to the service system A storybook client group including at least one storybook client that provides advertisement application request information and selectively participates in the advertisement application as an applicant, and provides an application-related service for the advertisement application. Optionally The advertisement content application information collected from the advertisement application information is collected and provided to the corresponding advertisement client, and when the advertisement target information selected by the evaluation of the advertisement application information is provided from the corresponding advertisement client, the advertisement content ID of the corresponding advertisement client is used as the corresponding story. Stored as advertisement matching information for the story content of the book client, and when a web client browses the story content of the specific storybook client in which the advertisement matching information is stored, the story of the specific storybook client based on the advertisement matching information. The service system for inserting and serving corresponding page-level advertisement contents in the content; and the web client for accessing the service system selectively receiving a storybook full-page advertisement service for each page. Which provides a full-page advertisement service system using the contents of the web pages that contain client group.

According to yet another aspect of the present invention, there is provided a method of providing an advertisement service to clients selectively accessible through a network, wherein the advertisement content and advertisement related to a product produced by a specific advertisement client in units of pages of a user terminal are provided. When the application information is provided to the service system, storing the information as advertisement sponsor information, extracting the candidate candidate storybook clients through matching the relationship between the advertising content included in the advertising sponsor and the previously registered story content, Transmitting the sponsored information to the extracted candidate candidate storybook clients and requesting an advertisement entry, and whenever a random candidate storybook client provides advertisement application application information to the service system, the corresponding candidate candidate storybook Target story to apply client The process of registering as a client, collecting application history information of registered target storybook clients, transmitting the collected content information to the specific advertisement client, and advertisement target information selected through evaluation of the application history information from the specific advertisement client Storing the advertisement content ID of the corresponding advertisement client as advertisement matching information for the story content of the corresponding storybook client when provided; and a specific storybook in which any web client accesses the service system to store the advertisement matching information. When browsing the story content of the client, using the content of the page unit including the step of inserting and serving the corresponding advertising content of the page unit in the story content of the specific storybook client based on the advertisement matching information Provides a full-page advertising service method.

Since the present invention provides page-based full-page advertisement content between story contents provided on a page-by-page basis, it is possible to double the delivery power and the concentration of the advertisement content as compared to the banner advertisement, thereby realizing a high advertisement effect.

In addition, the story content provided by the storybook service according to the present invention has no time delay other than the time when the first page is loaded because the remaining pages are received asynchronously while the user views the first page. Effectively eliminating the boredom and frustration caused by service users.

In addition, the present invention does not require a screen scroll using a mouse or the like because the story content is provided in units of pages, thereby improving convenience of users.

The technical gist of the present invention is that when providing a storybook service to a storybook client (or storybook user terminal) subscribed as a member to a storybook service that can be edited and uploaded, the story content is within the size of the user terminal screen. If you want to edit and register in the form of a limited sized page so that all can be displayed, and if the Storybook client is allowed to advertise on the registered content, then any web client can access and browse the storybook service. By selectively inserting page-based interstitial content between the client's page-level story content, the present invention can provide a fast reading service on the story content through such technical means as well as provide substantial promotional effect. The can provide an advertising service that can be derived.

Here, the "story book service" refers to a service (UCC editing / management service) provided in accordance with the present invention collectively, and such a story book service includes a blog, a mini homepage, an additional service (for example, a guest book, a bulletin board, a bookmark, It refers to the concept of a service that includes RSS (really simple syndication or rich site summary), TAG, etc.).

In addition, "story content" is UCC (user created contents) that can be created using a web content authoring tool provided by a storybook service, and such story content is configured in units of pages that can form a screen of a user terminal. do. Here, the page size of the story content may be equal to or slightly larger than, for example, 800 × 600 (unit: pixels), which is the minimum resolution of a typical monitor, and the size of a low-end monitor is 1024 × 768 (17 inches). Let's assume that the story content is the same size, or slightly larger, so that the content can be viewed without scrolling the screen when the web browser is maximized on most monitors.

The web client refers to web users who can access a storybook server that provides a storybook service and receive services such as web surfing. The storybook client may also be defined as one web client. In addition, the page-based advertising content is the advertising content having the same size as the story content mentioned above (that is, the full-page advertising content utilizing the entire (front) of the content standard in the form of a page), the advertising client wants to create an advertisement It is provided to the storybook server, and the advertisement information is carried on the page of each advertisement content.

Hereinafter, with reference to the accompanying drawings will be described in detail a preferred embodiment of the present invention.

Example 1

1 is a block diagram of a full-page advertisement service system using the content of a page unit according to the first embodiment of the present invention, the advertisement client group 102 comprising a plurality of advertisement clients 102/1-102 / n; A storybook client group 106 of multiple storybook clients 106/1-106 / n, a storybook service system 110, and a web client of multiple web clients 112/1-112 / n. Group 112, etc., each advertising client 102/1-102 / n, each storybook client 106/1-106 / n, and each web client 112/1-112 / n are networked. Through the 104 and 108, the storybook service system 110 may be physically connected.

Here, the storybook service system 110 may include a storybook server 1101, an advertisement member DB 1103a and an advertisement DB 1103b, an advertisement member server 1103, a storybook member DB 1105a, and a content DB ( 1105b), such as a storybook member server 1105. These three servers may refer to server programs installed on separate server computers or to respective server programs installed on one server computer.

Referring to FIG. 1, each of the advertisement clients 102/1-102 / n in the advertisement client group 102 can connect to the network 104 including the Internet using a dedicated line, an ADSL, a modem, or the like, for example. As a user terminal (eg, a PC system, a wired communication terminal, etc.), each of these advertisement clients 102/1-102 / n connects to the storybook service system 110 through the network 104 and then the story. By providing a web-based advertising content using a web content authoring tool provided by the book service, it provides a function such as applying for a page-based advertising service.

That is, each advertisement client 102/1-102 / n provides the storybook service system 110 with advertisement member information such as a business name, a representative name, a business address, an email address, a business phone number, a mobile phone number, and the like. The clients are registered as advertising members, and transmit advertisement content (front advertising content) and advertisement exposure condition information, which are produced in units of pages, to the storybook service system 110 to apply for an advertising service. Here, the advertisement exposure conditions may include, for example, a keyword to be used for advertisement matching, an advertisement period option (period, monthly, yearly period or the like, or the total number of exposures), an advertisement day option, an advertisement time zone option, or the like.

Next, each storybook client 106/1-106 / n in the storybook client group 106 is capable of connecting to a network 108 including the Internet, for example, using a dedicated line, an ADSL, a modem, or the like. A user terminal (eg, a PC system, a wired communication terminal, etc.), and each of these storybook clients 106/1-106 / n connects to the storybook service system 110 through the network 108. By providing story contents such as UCC made in units of pages by using the web content authoring tool provided by the storybook service, a storybook service and a storybook advertisement (front advertisement) service are provided.

That is, each storybook client 106/1-106 / n provides storybook member information such as name, gender, age, hobby, email address, mobile phone number, etc. to the storybook service system 110 to provide storybook members. Clients who have registered as a user, and when uploading story content (page-level story content), such as UCC, created using the web content authoring tool to their storybook, selects the management option and advertisement exposure option. It is provided with a storybook full-scale advertisement service and the like, in which advertisement content having relevance to the content of story content is inserted between pages. Here, the management options may include, for example, content titles and keywords, and the advertisement exposure options may include, for example, whether to allow advertisements, whether to start advertisement services (email, SMS to a mobile terminal, etc.), and minimum advertisements. Allowance period (weekly, monthly, yearly, before suspension, etc.).

Meanwhile, the storybook server 1101 in the storybook service system 110 includes a plurality of storybook clients and a plurality of storybook clients subscribed as storybook members through interworking between the advertisement member server 1103 and the storybook member server 1105. Provide storybook service, storybook full-page advertisement service to web clients and multiple ad clients, such as storybook service that provides story contents such as UCC, page by page, and storybook client that selects advertisement exposure option. When the story content of is browsed by any storybook client or any web client, any of the story content between story content based on advertisement matching information previously extracted and stored in the content DB 1105b and the advertisement DB 1103b. Storybook advertisement (Front Ad) service that inserts advertisement contents of page unit at location Provides functions such as providing.

To this end, in the storybook server 1101, the advertisement content stored in the advertisement DB 1103b and the story contents stored in the content DB 1105b are set at a preset date and time (for example, a daily time zone in which the user's access to the storybook service is somewhat infrequent). Relevance matching (eg, keyword matching) is performed to extract advertisement matching information (advertising matching information including story content ID and advertisement content ID, etc.) for corresponding advertisement content having relevance to each story content. The advertisement matching information is stored in the advertisement DB 1103b and the content DB 1105b, respectively.

Here, extracting the advertisement matching information and storing the advertisement matching information in the advertisement DB 1103b and the content DB 1105b means that the storybook advertisement service for the corresponding storybook clients is started. The storybook server 1101 In addition, the advertisement service guide message indicating that the storybook advertisement service has been started is generated, and the advertisement clients and storybook clients included in the advertisement matching information are notified online. Here, the online notification of the advertisement service guide message may be performed through an e-mail or in the form of transmitting an SMS message to a mobile terminal through a wired or wireless network, although the illustration in FIG. 1 is omitted.

Next, in the advertisement member DB 1103a in the advertisement member server 1103, member information of advertisement clients registered as advertisement members is stored, and in the advertisement DB 1103b in units of pages for which each advertisement client produces and requests advertisement service. Ad contents and advertisement matching information are stored. In addition, member information of storybook clients registered as storybook members is stored in the storybook member DB 1105a in the storybook member server 1105, and pages created and uploaded by each storybook client are included in the content DB 1105b. The unit's story contents (including management options and advertisement exposure options) and advertisement matching information are stored. Here, all the advertising content stored in the advertisement DB 1103b is managed by assigning a unique " internal management ID (advertising content ID), and all story contents stored in the content DB 1105b have a unique " internal management ID (story). Content ID) to manage.

In addition, each of the web clients 112/1-112 / n in the web client group 112 may be connected to a network user terminal (e.g., connected to the network 108 including the Internet, for example, using a leased line, an ADSL, a modem, or the like). , PC system, wired communication terminal, etc.), each of these web clients 112/1-112 / n is connected to the storybook service system 110 through the network 108, and the respective storybook clients are created. You can enter the Storybook and receive a storybook surfing service.

For example, when the web client 112/1 accesses the storybook service system 110 through the network 108 and enters (browses) the storybook of the storybook client 106/1, the storybook server 1101 is performed. Retrieves the advertisement matching information by searching the content DB 1105b, and checks whether the story content of the corresponding storybook client 106/1 is the story content to which the advertisement is exposed based on the retrieved advertisement matching information. When the check result is determined to be the story content to be exposed to the advertisement, the advertisement content is inserted into the story content. For example, as shown in FIG. 4, between the story content 402 and the story content 406 in units of pages. A storybook advertisement service is provided by inserting advertisement content 404 in units of pages.

Here, the advertisement content inserted into the story content is, for example, when the story content is 5 pages and the advertisement page is 1 page, the advertisement content page may be inserted at any position of 2 to 6 pages except the first page. have.

As a result, the page-based advertising content will be naturally exposed to the web client, and the web client user can view the advertising content (such as clicking a link on the next page) or the advertising service such as moving to the link page of the advertising content. Can be realized selectively. Here, the story content has no time delay other than the time when the first page is loaded because the remaining pages are received asynchronously while the user views the first page, and since the story content is provided in units of pages, scrolling the screen using a mouse or the like You can use the simple mouse click or the keyboard shortcuts (for example, the PgUP key, PgDn key, etc.) to view the pages sequentially. Page-to-page switching is then handled dynamically (DOM: using the Document Object Model) based on data already loaded by a web client (browser) -side executable program (such as JavaScript).

Thereafter, the storybook server 1101 counts the number of impressions of the interstitial advertisement content or the number of movements to the link page, and accumulates the advertisement points of the corresponding storybook client, and thus the accumulated advertisement points are the advertisement DB 1103b and the contents. Each of the advertisement points accumulated and stored in the DB 1105b is delivered to a corresponding advertisement client for settlement of an advertisement exposure fee at a predetermined time point (for example, when the advertisement exposure contract expires or monthly expires). At this time, the storybook client may also be notified online of how much the advertising fee (mileage, etc.) of the accumulated advertising points (mileage, etc.) is recorded, and the online notification of the advertising fee history is displayed in the notification-only menu of the storybook service system. It may be performed through a provided message, an e-mail message, and an SMS message using a mobile terminal.

Therefore, according to the page-based advertising service system of the present embodiment, each advertisement client may provide the advertisement content produced by the page unit through a storybook service having story content related to the product contained in the corresponding advertisement content. In addition, each storybook client can expect to receive income such as advertising fees due to exposure of the advertisement content by inserting and exposing the advertisement content of the page unit in the story content page of the page unit uploaded to its storybook.

On the other hand, the present embodiment has been described as providing a storybook service and a storybook advertisement service to a wired terminal (a storybook user terminal) such as a computer through a wired network such as the Internet, but this is merely an exemplary presentation. This is not necessarily limited thereto, and selects and provides a storybook service and a storybook advertisement service to a wireless terminal (eg, a mobile phone, a PDA, a PMP, a DMB phone, a notebook computer, etc.) through a wired or wireless network including the Internet and a wireless communication network. Of course you can.

Next, a process of providing an advertisement service in units of pages according to the present invention using the advertisement service system having the above-described configuration will be described.

FIG. 2 is a diagram illustrating a process in which each advertisement client and each storybook client produce page-level advertisement content and story content and register the same in a storybook service system for a page-wide full-scale advertisement service according to Embodiment 1 of the present invention. Flowchart.

Referring to FIG. 2, any advertisement clients 102/1-102 / n and any storybook clients 106/1-106 / n are moved to receive a storybook service or a storybook advertisement service. Advertisement members and storybook members who are registered in advance, each of which connects (logs in) to the storybook service system 110 that is in the service standby mode through the network 104 or 108 to request advertisement services on a page basis. Alternatively, a service for registering story content (uploading to a storybook) may be provided (steps 202 and 204).

As a result of the check in step 204, when any advertisement client or any storybook client connects and logs in (eg, login using ID and password), the storybook server 1101 uploads the advertisement contents. A service menu screen including items for uploading new story contents to the storybook, etc., is extracted from the menu screen DB (not shown) and provided to the corresponding client through the network 104 or 108 (step 206). It is checked whether to register the advertisement content or the story content (steps 208 and 210).

That is, each advertisement client may apply for the advertisement service by transmitting the advertisement content of each page created by the authoring tool provided by the storybook service system to the storybook server 1101, and each storybook client may use the story. Using the authoring tool provided by the book service system, story content (for example, UCC, etc.) in units of the user may be uploaded to the storybook server 1101 (registration of content into the storybook).

As a result of the check in the step 208, if it is determined that the arbitrary advertisement client applied for the advertisement service by sending the advertisement content in units of pages, the storybook server 1101 in the unit of pages received through the network 104 After the unique advertisement content ID is assigned to the advertisement content, it is registered (stored) in the advertisement DB 1103b together with the identifier information (eg, ID) of the corresponding advertisement client (step 212). That is, each of the advertising clients can apply for the service of the advertising content for the products they want to promote through the processing route leading to the above-described steps 204, 206, 208, and 212.

Next, as a result of the check in step 210, any storybook client (the storybook user terminal) uses the content authoring tool provided by the storybook service system to generate the story content in units of pages (eg, UCC). If it is determined that the request for registration of the story content is transmitted, the storybook server 1101 assigns a unique story content ID to the page content of the story transmitted through the network 108, and then provides a storybook space of the corresponding storybook client, That is, registration (storage) is carried out in a predetermined area of the content DB 1105b (step 214). That is, each storybook client may upload the story content of each page produced by the user directly to their storybook through the processing route leading to the above-described steps 204, 206, 210, and 214.

In other words, the advertisement clients and storybook clients registered as members register the page-level advertisement contents in the advertisement DB 1103b or the page-level story contents through the selective route proceeding to steps 204 to 214. It can be registered in the DB (1105b), through which a storybook service or a storybook advertisement service can be provided to a plurality of unspecified storybook clients or a plurality of web clients.

Meanwhile, in the storybook server 1101, when a predetermined time point (for example, daily time zones in which the user accesses the storybook service is somewhat infrequent) at a predetermined schedule period (eg, 1 day, 2 days, 3 days, etc.) ( Step 216, the advertisement DB 1103b and the content DB 1105b are searched for the association between the registered advertisement contents and the registered story contents (story contents for which the relevance matching for the storybook advertisement service has not been previously performed). Matching is performed, and through this relevance matching, advertisement matching information, that is, advertisement matching information including an advertisement content ID and a story content ID corresponding thereto is extracted, and the advertisement matching information extracted as described above is extracted from the advertisement DB 1103b and the contents. Respectively stored in the DB 1105b (step 218).

Here, extracting the advertisement matching information by performing the relevance matching between the advertisement contents and the story contents means that the page-based storybook advertisement service is ready to start.

Accordingly, the storybook server 1101 extracts the advertisement matching information through the relevance matching for the storybook advertisement service, thereby generating a start guide message indicating that the storybook advertisement service is started and related through the networks 104 and 108. The ad client and associated storybook client are notified online (step 220). Here, the online notification for notifying the start of the storybook advertisement service may provide a guide message in a notification-only menu of the storybook service system, provide a guide message via email, or provide an SMS message to a mobile terminal using a wired or wireless network. It can be carried out in the form of, and may be realized by a method of notifying a combination of two or more of these methods.

That is, when the advertisement matching information extracted through the relevance matching between the advertisement contents and the story contents is stored through a series of processes as described above, the storybook service system may selectively provide the storybook advertisement service. Service waiting state, and as a result, any web client (or storybook client) accesses the desired storybook, and the storybook advertisement service, that is, a page-by-page advertisement content is inserted between the page content story content. Will be provided.

Next, a series of processes for providing a storybook advertisement service to web clients (or storybook clients) accessing arbitrary storybooks while the storybook service system performs a service standby mode will be described.

3 is a diagram illustrating a process of selectively providing a storybook full-page advertisement service to a plurality of unspecified web clients based on advertisement matching information obtained through relevance matching between advertisement content and story content on a page basis according to Embodiment 1 of the present invention. It is a flowchart shown.

Referring to FIG. 3, if any web client (or storybook client) accesses a service (step 304) while the storybook service system 110 performs a service standby mode (step 302), the storybook server ( In operation 1101, a service menu screen including a story content access menu item for selectively accessing storybooks (eg, story contents) opened by a plurality of storybook clients may be withdrawn from a menu screen DB (not shown). By providing to the web client via the network 108 (step 306), it waits for access to the story content by the web client (step 308).

As a result of the check in step 308, when the web client selects the connection to the specific story content, the storybook server 1101 searches the content DB 1105b and the story content requested by the web client is accessed. It is checked whether or not the story content to be matched with the advertisement, that is, the story content registered in the advertisement matching information (steps 310 and 312).

Here, the advertisement matching target means that the story contents registered in the corresponding storybook through the relevance matching between the advertisement contents and the story contents are targets for inserting and serving the advertisement contents (targets for the storybook advertisement service).

As a result of the check in step 312, if it is determined that the story content registered in the storybook selected by the corresponding web client is story content that is not an advertisement matching target, the storybook server 1101 searches for the content DB 1103b. After fetching the story contents by page, a general storybook service is provided to the corresponding web client through the network 108 (step 314).

At this time, the story contents provided to the web client are asynchronously received (downloaded) while the web client user views the first page, so there is no time delay other than the time when the first page is loaded. Since it is provided, it is possible to sequentially view a page by using a shortcut key (for example, a PgUp key, a PgDn key, etc.) or a mouse click without scrolling the screen using a mouse or the like. At this time, the page-to-page transition is processed dynamically based on the data already loaded by the web client (browser) execution program (JavaScript, etc.).

On the other hand, if it is determined in step 312 that the story content registered in the storybook selected by the web client is the story content that is the advertisement matching target, that is, the story content included in the advertisement matching information, the storybook server ( In step 1101, advertisement content and story content of the corresponding page unit are withdrawn from the advertisement DB 1103b and the content DB 1105b, and the advertisement content is inserted into an arbitrary page of the retrieved story content. As shown in FIG. 3, content order remodeling is performed to insert page-based advertisement content 404 between the page-level story content 402 and the story content 406 (step 316).

Thereafter, the storybook server 1101 provides the remodeled content (story content with advertisement content) through the network 108 to the corresponding web client, and as a result, the advertisement content in units of pages is naturally displayed on the terminal of the web client. The exposed story content will be displayed (step 318), thereby initiating an interstitial exposure service to the web client user, i.e., viewing the exposed ad content (such as clicking a link on the next page) or linking to the link page of the ad content. Full advertisement exposure service such as mobile will be started.

Subsequently, the storybook server 1101 counts the number of exposures of the advertisement content and accumulates it as an advertisement point of the corresponding storybook client, and this count is performed even when the web client user moves to the link page of the advertisement content. (Step 320). Here, the accumulated advertising points are stored in the corresponding advertisement member information in the advertisement member DB 1103a, and also stored in the corresponding storybook member information in the storybook member DB 1105a.

Next, the storybook server 1101 accumulates at a predetermined time point (for example, when an advertisement exposure or a link page moves, when an advertisement exposure contract expires, or when a monthly expiration expires, etc.) for settlement of an advertisement exposure fee. The advertisement point is delivered to the corresponding advertisement client along with related storybook client information (step 322). In this case, the storybook client may also be notified online of how much the advertising fee (mileage, etc.) of the accumulated advertising points (mileage, etc.) is recorded. It may be performed through a message provided in a menu, an email message, and an SMS message using a mobile terminal.

Example 2

FIG. 5 is a block diagram of a full-page advertisement service system using the content of a page unit according to the second embodiment of the present invention. The advertisement client group 102 includes a plurality of advertisement clients 102/1-102 / n. Storybook service system 106, storybook client 108, personal web server system 112, first web client group 116 of multiple web clients 116/1-116 / n, multiple And a second web client group 120 of web clients 120/1-120 / n.

Here, the storybook service system 106 includes an advertisement member server 1063 consisting of a storybook server 1061, an advertisement member DB 1063a and an advertisement DB 1063b, and a storybook member DB 1065a and a story information DB. And a storybook member server 1065, etc., wherein the three servers may refer to server programs installed on separate server computers or to respective server programs installed on one server computer. The personal web server system 112 also includes a storybook personal web server 1121, a storybook member DB 1123a, a storybook member server 1123 made up of a content DB 1123b, and the like.

In addition, in FIG. 5, for convenience of description, only one storybook client 108 and a personal web server system 112 are illustrated, but in reality, a plurality of storybook clients and personal web servers each having a corresponding number are provided. A system exists, and each of these personal web server systems selectively provides a storybook service or a storybook full-page advertisement service to a plurality of web clients accessing themselves by interworking with the storybook service system 106.

Referring to FIG. 5, unlike the first embodiment, which is a subscription type model, the advertisement service system according to the present embodiment is an installation type model, and the subject that stores advertisement contents provided by each advertisement client is the storybook service system 106. However, the subject who stores the story content provided by the storybook client 108 is the personal web server system 112. Here, the personal web server system 112 refers to a personal web server that provides a storybook service to the storybook client 108.

First, each advertisement client 102/1-102 / n in the ad client group 102, each storybook client 108/1-108 / n in the storybook client group 108, and the first web. Each web client 116/1-116 / n in the client group 116 and each web client 120/1-120 / n in the second web client group 120 are shown in FIG. Have substantially the same to similar functions as the corresponding respective clients shown in FIG. Therefore, in order to avoid unnecessary duplication of description for the sake of brevity, the detailed description thereof will be omitted.

In addition, the advertising member server 1063 of the advertising member DB 1063a and the advertising DB 1063b in the storybook service system 106 provides the same function as the corresponding member shown in FIG. However, storybook member information provided from the personal web server system 112 through the network 114 is stored in the storybook member DB 1065a in the storybook member server 1065, and the network is stored in the story information DB 1065b. Story information provided from the personal web server system 112 via 114 is stored. Here, the story information includes management options including the title of the story, keywords, and the like, advertisement exposure options, link information to the story contents, and the like. The storybook list includes storybook list information generated by the storybook server 1061, that is, a list of story contents of storybook clients transmitted by the personal web server system 112. The information is stored.

Next, when the storybook personal web server 1121 in the personal web server system 112 requests registration for the story content (page-by-page story content) produced by the user of the storybook client 108, the management option and Stories stored in the content DB 1123b in the storybook member server 1123 together with the advertisement exposure options, and include story information about related story content (eg, management options, advertisement exposure options, link information to story content, and the like). Information) is generated and transmitted to the storybook service system 106 via the network 114.

To this end, the storybook member DB 1123a includes registered member information (eg, "Ilchon" member) for selectively providing some story contents through the classification of the member information for the logon of the storybook member and the public grade. Information) is stored, and the content DB 1123b stores story contents classified by the public grade (only to villages, to all web clients, etc.).

In addition, the storybook personal web server 1121 may be web clients 116/1-116 / n or web clients 120/1-120 / that access the storybook (story content) of the storybook client 108. n) provides a storybook full-page advertisement service, and the detailed process of providing the storybook full-page advertisement service to each web client will be described later in detail with reference to FIGS. 7 and 8.

Next, the process of each advertisement client to register the page-level advertising content to the storybook service system 106 is substantially the same as the first embodiment described above, so the detailed description thereof is omitted here, and the storybook client The process of registering the story content created by the 108 in the personal web server system 112 and the personal web server system 112 and the storybook service system 106 interoperate with each other to provide a storybook full-scale advertisement service to each web client. A process of selectively providing the description will be described.

FIG. 6 is a flowchart illustrating a process in which a storybook client generates page content for a page-based full-page advertisement service according to Embodiment 2 of the present invention and registers the story content in a personal web server system.

Referring to FIG. 6, the storybook client 108 is a storybook member previously registered to receive the storybook service or the storybook interstitial service, and the personal web server is in the service standby mode through the network 110. The system 112 may be connected (access login) to request a page-based advertising service or to register a story content (uploading to a storybook) (steps 602 and 604). Here, the member information of the storybook client 108 registered as the storybook member in the personal web server system 112 is shared between the personal web server system 112 and the storybook service system 106.

As a result of the check in step 604, when the storybook client 108 connects and logs in (e.g., login using an ID and password), the storybook personal web server 1121 displays the new story content in the storybook. A service menu screen including an item for uploading to a service menu screen is fetched from the menu screen DB (not shown) and provided to the storybook client 108 via the network 110 (step 606) to determine whether to register the story content. Check (step 608).

That is, the storybook client 108 uploads the story content (for example, UCC, etc.) of the page unit that is created by the authoring tool provided by the storybook service system 106 to the storybook personal web server 1121. (Content registration to storybook) can be done.

As a result of the check in step 608, the storybook client 108 (the storybook user terminal) transmits the story content (for example, UCC) in units of pages produced using the content authoring tool to request registration of the story content. If it is determined that the storybook personal web server 1121 assigns a unique story content ID to the story content of the page unit received through the network 110, the storybook space of the corresponding storybook client, that is, the content DB 1123b. In step 610, the data is registered (stored) in a predetermined area of the network. That is, the storybook client 108 may upload the story content of each page produced by the user directly to his storybook through the processing route proceeding to the above-described steps 604 to 610.

In other words, the storybook client 108 registered as a storybook member in the personal web server system 112 may register story content on a page basis in the content DB 1123b, thereby unspecified number of storybook clients. Alternatively, a storybook service or a storybook full advertisement service may be provided to a plurality of web clients.

Subsequently, the storybook personal web server 1121 registers the story content in the content DB 1123b and then related story information, that is, management options, advertisement exposure options, and link information (URL) to the story content (first page of the story content), and the like. And generate the story information, and the generated story information is transmitted to the storybook service system 106 via the network 114 (step 612). In response, the storybook server 1061 stores (registers) the received story information in the story information DB 1065b (step 614).

That is, when the storybook client 108 registers the new story content created by the user in the personal web server system 112, the story information related to the registered story content is automatically generated and registered in the storybook service system 106. do.

Meanwhile, in the storybook server 1061, when a predetermined time point (for example, daily time zones in which the user accesses the storybook service is somewhat infrequent) at a predetermined schedule period (eg, 1 day, 2 days, 3 days, etc.) ( Step 616, the advertisement DB 1063b and the story information DB 1065b are searched for the registered advertisement contents and the registered story information (story information for which relevance matching for the storybook full-page advertisement service has not been previously performed). Relevance matching is performed, and through this relevance matching, advertisement matching information, that is, advertisement matching information including an advertisement content ID and a story content ID corresponding thereto, is extracted, and the advertisement matching information extracted as described above is converted into an advertisement DB 1063b. Store at the same time and transmit to the personal web server system 112 via the network 114 (step 618).

In response, the storybook personal web server 1121 in the personal web server system 112 stores the received advertisement matching information in the content DB 1123b. Here, extracting the advertisement matching information by performing the relevance matching between the advertisement contents and the story contents means that the page-based storybook full advertisement service is ready to start.

Accordingly, the storybook server 1061 extracts the advertisement matching information through the relevance matching for the storybook interstitial service, thereby generating a start guide message indicating that the storybook interstitial service is started and related through the network 104. The advertisement client is notified online, and the storybook personal web server 1121 generates a start guide message indicating that the storybook full advertisement service is started and notifies the storybook client 108 via the network 110 online (step 620).

Here, each online notification for the start of the storybook full-page advertisement service provides a guide message in a notification-only menu of a storybook service system or a personal web server system, a guide message via email, or using a wired or wireless network. It can be carried out in the form of providing an SMS message to the mobile terminal, it can also be realized by a method of notifying a combination of two or more of these methods.

That is, when the advertisement matching information extracted through the relevance matching between the advertisement contents and the story contents is stored through the above-described process, the web server system may selectively provide the storybook full-page advertisement service. As a result, any web client (or storybook client) inserts page-by-page advertisement content between storybook interstitial services, that is, page-by-page story content, when any web client (or storybook client) accesses the desired story content. You will receive services.

Next, a series of processes for providing a storybook full-page advertisement service to web clients (or storybook clients) accessing story content while the personal web server system performs a service standby mode will be described.

FIG. 7 is a storybook for a plurality of unspecified web clients accessing a personal web server system based on advertisement matching information obtained through relevance matching between advertisement content and story content on a page basis according to an example of Embodiment 2 of the present invention. A flowchart illustrating a process of selectively providing a full-page advertisement service.

That is, the service model of FIG. 7 is used when web clients 116/1-116 / n belonging to the first web client group 116 directly connect to the personal web server system 112 to browse desired story content. It is an optional storybook full-scale advertisement service model.

Referring to FIG. 7, when any web client belonging to the first web client group 116 makes a service connection (step 704) while the personal web server system 112 performs the service standby mode (step 702). In the storybook personal web server 1121, a service menu screen including a story content connection menu item for selectively accessing storybooks (story contents) opened by the storybook client 108 is provided as a menu screen DB ( By drawing from the drawing and providing it to the web client via the network 118 (step 706), the client waits for access to the story content by the web client (step 708).

As a result of the check in the step 708, when the web client selects the connection to the story content, the storybook personal web server 1121 searches the content DB 1123b to find the story content requested by the web client. It is checked whether or not the story content that is the advertisement matching target, that is, the story content registered in the advertisement matching information (steps 710 and 712). Here, the advertisement matching target means that the story contents registered in the corresponding storybook through the relevance matching between the advertisement contents and the story contents are inserted into the advertisement contents (the target of the storybook full-page advertisement service).

If it is determined in step 712 that the story content is story content that is not an advertisement matching target, the storybook personal web server 1121 searches the content DB 1123b and retrieves the story contents in units of pages. After that, a general storybook service is provided to the web client through the network 118 (step 714).

At this time, the story contents provided to the web client are asynchronously received (downloaded) while the web client user views the first page, so there is no time delay other than the time when the first page is loaded. Since it is provided, the page is sequentially viewed by a shortcut key (for example, a PgUp key, a PgDn key, etc.) or a mouse click without scrolling the screen using a mouse or the like. At this time, the page-to-page transition is processed dynamically based on the data already loaded by the web client (browser) side execution program (JavaScript, etc.).

On the other hand, if it is determined in step 712 that the web client determines that the story content is the story content that is the advertisement matching target, that is, the story content included in the advertisement matching information, the storybook personal web server 1121 may use the network ( After connecting to the storybook service system 106 through 114, a request is made to transmit related advertisement content based on advertisement matching information registered in the content DB 1123b (step 716).

In response, the storybook server 1061 in the storybook service system 106 retrieves the corresponding advertisement content from the advertisement DB 1063b and transmits it to the personal web server system 112 through the network 114 (step). 718). Therefore, the storybook personal web server 1121 in the personal web server system 112 performs content order remodeling by inserting the page-level advertisement content received from the storybook service system 106 into an arbitrary page of the story content. Through the remodeling, the story content in which the advertisement content page is inserted at an arbitrary position is provided to the web client (a storybook full-page advertisement service) (step 720).

That is, story content that naturally displays page-based advertisement content is displayed on the terminal of the corresponding web client, and thus, the interstitial exposure service is started to the web client user, that is, the advertisement content is displayed (click a link on the next page). Etc.) or a full advertisement display service such as moving to the link page of the advertisement content.

Thereafter, the storybook server 1061 counts the number of exposures of the advertisement contents, accumulates them as advertisement points of the corresponding storybook client, stores them in the storybook member DB 1065a, and simultaneously calculates the advertisement exposure fee. The cumulative advertisement point information is transmitted to the corresponding advertisement client through step S722. In this case, the storybook client may also be notified online of how much the advertising fee (mileage, etc.) due to the accumulated advertising points (income) is present, and the online notification of the advertising fee details may be notified by the web server system. It may be performed through a message provided in a dedicated menu, an email message, and an SMS message using a mobile terminal.

Meanwhile, the corresponding web client user who is provided with the storybook interstitial service may move to the link page through a method such as a click on the advertisement content (step 724). The server 1121 generates a message indicating the movement to the corresponding link page and transmits it to the storybook service system 106 via the network 114, and as a result, the storybook server in the storybook service system 106. In 1061, the number of movements to the link page is counted and accumulated as advertisement points of the corresponding storybook client, stored in the storybook member DB 1065a, and the advertisement point information accumulated to the corresponding advertisement client through the network 104 is stored. Transmit (step 726). At this time, the storybook client may also be notified online of how much the advertising fee (mileage, etc.) of the accumulated advertising points (current) is currently included. It may be performed through a message provided in a menu, an email message, and an SMS message using a mobile terminal.

8 is a storybook for a plurality of unspecified web clients accessing a storybook service system based on advertisement matching information obtained through relevance matching between advertisement content and story content on a page basis according to another example of Embodiment 2 of the present invention. A flowchart illustrating a process of selectively providing a full-page advertisement service.

That is, in the service model of FIG. 8, when the web clients 120/1-120 / n belonging to the second web client group 120 want to access the storybook service system 106 and browse the desired story content. It is an optional storybook full-scale advertisement service model.

8, while the storybook service system 106 performs a service standby mode (step 802), if any web client belonging to the second web client group 120 makes a service connection (step 804). In the storybook server 1061, a service menu screen including a story content access menu item for selectively accessing story contents opened by a plurality of storybook clients is extracted from a menu screen DB (not shown), and the network ( 122, the web client is provided (step 806) to wait for a link to the storybook (story content) by the web client (step 808).

As a result of the check in step 808, when the web client selects a link to the storybook (story content) of the storybook client 108, the storybook server 1061 generates a link request message corresponding thereto. The storybook is provided to the personal web server system 112 (step 810). Thus, the storybook personal web server 1121 in the personal web server system 112 searches for the content DB 1123b to request the web client to access the story. It is checked whether the content is story content to be matched with advertisement, that is, story content in which advertisement matching information is stored (steps 812 and 814). Here, the advertisement matching target means that the story contents registered in the corresponding storybook through the relevance matching between the advertisement contents and the story contents are inserted into the advertisement contents (the target of the storybook advertisement service).

As a result of the check in the step 814, if the story content is determined to be story content that is not an advertisement matching target, the storybook personal web server 1121 searches the content DB 1123b and retrieves the story contents in units of pages. After that, a general storybook service is provided to the web client through the network 118 (step 816).

On the other hand, when the result of the check in step 814 determines that the corresponding story content is the story content to be matched with the advertisement, the process proceeds to step 818, where each process of steps 818 to 828 proceeds thereafter. Are substantially the same as the processes of steps 716 to 726 shown in FIG. Therefore, in order to avoid unnecessary duplication of description for the sake of brevity, the detailed description thereof will be omitted.

Therefore, according to the present embodiment, each web client 120/1-120 / n accesses each story content registered in the personal web server system 112 through the storybook service system 106 to access the storybook front. You will be selectively provided with advertising services.

Example 3

FIG. 9 is a block diagram of a full-page advertisement service system using the content of a page unit according to the third embodiment of the present invention. The front-side advertisement service system according to the present embodiment has been described above with reference to FIG. There is a difference in the configuration by adding the auction service system 114 to the system of the first embodiment, the other components are substantially the same configuration. Therefore, the same components are denoted by the same reference numerals in FIG. 9 for the purpose of better understanding.

Here, the auction service system 114 employed in the front-side advertisement service system of the present embodiment includes an auction management server 1141, auction information DB 1143, bid information DB 1145, and the like.

That is, the full-scale advertisement service system of the present embodiment extracts the advertisement matching information through the relevance matching between the story contents registered by the story client in the content DB and the advertisement contents registered in the advertisement DB by the story client, and the extracted advertisement matching information. Unlike the above-described system of Embodiment 1, which selectively provides a storybook service or a storybook full-side advertisement service to each web client based on the auction, an advertisement to be inserted into the story content registered by the story client in its storybook is auctioned. Advertising clients (auction bidders) participate in an ad auction and bid (e.g., the highest priced bid), and when an auction winner is determined, the bidder (ad client) applies the advertisement content of the page unit (advertising DB) The story content that auctioned the ID of the registered advertisement content) The storybook full-page advertisement service is stored in the content DB as the advertisement matching information, and when a web client browses the story content, the relevant advertisement content is inserted into the story content in units of pages based on the stored advertisement matching information. The difference is that it is optional.

In other words, the full surface advertisement service system of the present embodiment differs from the above-described embodiment 1 in that the story content and the advertisement content are matched in an auction manner. Therefore, hereinafter, the present invention will be described in detail with reference to FIG. 10 with a focus on parts having a difference from the above-described Embodiment 1 in order to avoid unnecessary overlapping materials for the sake of brevity.

FIG. 10 is a flowchart illustrating a process of providing an auction service for story content for a page-based full-page advertisement service according to Embodiment 3 of the present invention.

Referring to FIG. 10, when any storybook client accesses and logs in through the network 108 while the storybook service system 110 performs a service standby mode, the storybook server 1101 may display a menu screen DB ( Menu screen data including a content management list item, an auction request link item, and the like is retrieved and provided to the corresponding storage client via the network 108 (steps 1102 and 1104). Here, the arbitrary storybook client is a storybook client that has already registered story content directly produced by using an authoring tool in its storybook.

Next, when the storybook client user selects one or more story content in the content management list and clicks the auction request link item (i.e., submits an ad auction) (step 1106), the auction service system 114 At the same time, the auction request screen for registering the auction information is provided to the user terminal of the corresponding storybook client and displayed automatically (step 1108).

At this time, the auction request screen, the auto-generated items are automatically entered into the information already stored in the storybook service system and information input items that the auction applicant (storybook client user) must enter directly, the auto-generated items Examples include copyright holder information (name, ID, etc.) of story content, story content information (story content ID, content title, tag, publication information, page number, URL, etc.), and auction applicant's e-mail address. Information input items include, for example, text summarizing the content of the story content, auction method (public / private), ad allowance period (week, month, year, etc.), auction minimum starting price, auction period (daily, weekly, etc.). , Auction result notification method (email and / or SMS, etc.).

Subsequently, after entering all the information required by the storybook client user who is the auction applicant and clicking the registration button on the auction application screen, the input auction information is transmitted to the auction service system 114 (step 1110). It is registered as a preliminary auction for the story content to which the auction is applied (step 1112). That is, the auction management server 1141 stores the auction information received through the network 112 in the auction information DB 1143, thereby registering a preliminary auction for the story content.

Next, based on the auction information registered as the preliminary auction, a review is conducted to determine whether to accept the auction. The review is performed by a predetermined expert judge who has an objective insight into storybook contents and the like. For example, it may be implemented based on the following criteria.

First, whether the story content that is the auction target actually exists on the web

Second, whether the contents of the auction request and the actual story contents match.

Third, whether each item of auction information is eligible

Therefore, after the professional judges conducting the screening process the above items through their user terminals, the screening result is entered into the screening result screen together with the screening information, that is, the auction management server 1141. (Step 1114), the auction management server 1141 checks whether the auction application is accepted (e.g., whether the examination result is eligible or ineligible for the auction application) based on the examination result (step 1116). Here, the audit information may be, for example, the name of the expert judge, the date and time of the audit, the final audit result, and other reasons.

If it is determined that the auction application is not accepted as a result of the check in the step 1116, the auction management server 1141 generates an unacceptable guide message including an ineligible reason and the like and notify the auction applicant (storybook client) online. (Step 1118). Here, the online notification of the unacceptable guidance message may be performed using an email message or an SMS message using a mobile terminal.

As a result of the check in step 1116, if it is determined that the auction application has been accepted (qualified through the examination), the auction management server 1141 generates an auction progress code and stores it in the auction information DB 1143 for the corresponding story. Register the content as a formal auction, and generates an acceptance guide message indicating that the auction for the applied story content is formally registered to notify the auction applicant (storybook client) online (step 1120). Here, the online notification of the acceptance guidance message may be performed using an email message or an SMS message using a mobile terminal, such as the acceptance information of the auction applicant, the start and end date of the auction, and the auction proceeding. Code information, auction progress procedure information, auction progress page URL information, and the like may be included.

Next, the auction service system 114 notifies the storybook service system 110 of the decision to accept the auction application, and in response to the notification, the storybook server 1101 in the storybook service system 110 displays the advertisement member DB. In operation 1103a, a bidder (ad client) is selected (step 1122), and the bidding guide message is then sent online (email sending or SMS transmission using a mobile phone, etc.) to the selected bidder (step 1124). Here, the bidding guide message may include, for example, auction target content information (including a URL), auction start and end date information, auction progress code information, auction method and procedure information, auction progress page URL information, and the like.

Subsequently, the auction service system 114 searches the auction information stored in the auction information DB 1143 and checks whether or not it is the auction start time for the story content (step 1126), and when the auction start time is reached, After generating a notification message to inform the start of the storybook client (auction applicant) online notification (email sending or SMS transmission using a mobile phone, etc.) (step 1128), the auction for the story content will proceed (step 1130) ).

Accordingly, each bidder who is notified of the bidding guide message from the storybook service system 110 may access the auction service system 114 to participate in the bidding of the story content, and for each advertisement client participating in the auction bidding. Bidding information (including bidders) is stored in the bidding information DB 1145 in real time as bidding history information.

Then, when it is time to end the auction, the auction management server 1141 in the auction service system 114 based on the bid information stored in the bid information DB (1145) whether or not the successful bid (successful bidding, bidding, etc.) for the story content (Step 1132), and generates an auction result message (e.g., auction result message including auction applicant ID, successful bidder ID, successful bid price, etc.) corresponding to the determined successful bid result to notify the storybook service system 110 (Step 1134).

As a result, the storybook service system 110 stores (registers) the ID of the corresponding advertisement content in the content DB 1105b as the advertisement matching information of the auction bid corresponding story content (step 1136), and any web client When browsing the corresponding story content, a storybook full advertisement service that selectively inserts related advertisement content in page units based on the stored advertisement matching information will be selectively provided.

In addition, although the description in FIG. 10 is omitted, the auction service system 114, for example, auction progress code information, auction result (bidding, bidding, etc.) information, auction applicant information, successful bidder information, story content information of the auction applicant, Auction result guidance message including the information on the bidder's advertisement contents, the method of inserting the advertisement contents and the estimated service start date and the auction fee information, etc. is generated, and the auction applicant and the bidder are notified online (e-mailing or using a mobile phone). SMS sending).

Meanwhile, in the present embodiment, the auction service system has been described as an online auction result guide message to the auction applicant and the successful bidder. However, the present invention is not necessarily limited thereto, and the storybook service system auction results to the auction applicant and the successful bidder. It is a matter of course that the notification message can be set to notify online.

Through a series of processes (ad auction process) as described above, the ad matching information (ad content ID) is stored and stored in each story content in the content DB, and any web client accesses the story book by accessing the story content. The process of providing a storybook full-scale advertisement service for inserting a page-level advertisement content into the corresponding story content based on the advertisement matching information when browsing the service is described with reference to FIG. Since it is substantially the same as, the description is omitted here in order to avoid unnecessary duplicated material for the sake of brevity of the specification.

Example 4

The full-page advertisement service system and the service method of the present embodiment are the same as the method (auction method) of the third embodiment in the method of matching (matching) the story content and the advertisement content, and the story content and the advertisement content are matched. In the state, a method of selectively providing a storybook full-page advertisement service (a service for inserting page-level advertisement content into page story content) to any web client is the same as that of the second embodiment. Therefore, in order to avoid unnecessary overlapping description, detailed description here is abbreviate | omitted about the specific content which implements this embodiment.

Of course, in the full-scale advertisement service system of the present embodiment, a process for auctioning of story contents is performed through interworking between the personal web server system and the auction service system, and the advertisement matching information of each story content obtained as a result of the successful bid is compared with the personal web server system. It should be stored in each storybook service system.

Example 5

The full surface advertisement service system according to the present embodiment can be realized through the system configuration shown in FIG. 1 in view of the system configuration.

Therefore, hereinafter, the configuration of the full surface advertisement service system according to the present embodiment will be omitted, and the system shown in FIG. 1 and the process of generating advertisement matching information in the advertisement application method according to the present embodiment will be described with reference to FIG. 11. The process of providing a storybook full-page advertisement service to a plurality of web clients will be described.

FIG. 11 is a flowchart illustrating a process of registering advertisement matching information for each story content through an advertisement application for a page-wide full-scale advertisement service according to Embodiment 5 of the present invention.

Referring to FIG. 11, when an advertisement client accesses and logs in through the network 104 while the storybook service system 110 performs the service standby mode (step 1202), the storybook server 1101 may provide a menu. Menu screen data including an advertisement entry item, an advertisement entry item, and the like are fetched from the screen DB (not shown) and provided to the corresponding advertisement client through the network 104 (step 1204).

Next, the advertisement client user registers the advertisement contents (product-related advertisement contents produced in units of pages of the user terminal) produced using the advertisement contents authoring tool (uploading to the advertisement DB 1103b), and the advertisement application information is uploaded. After inputting the application for advertisement (steps 1206 and 1208), the storybook server 1101 registers the advertisement client as an advertisement sponsor in the advertisement member DB 1103a (step 1210).

Here, as the advertisement application information input through the advertisement application screen provided to the advertisement client, for example, advertisement client information (automatically input through the advertisement member DB), advertisement content related keywords, product classification name (provided by the storybook server) To choose among the categories). Product name, the nature of the advertisement (e.g. public service / event / sales / others), advertisement period (start date and time, end date and time), unit price (e.g. base price per impression, base price per click), etc. This can be

Subsequently, the storybook server 1101 may include story content registered in the content DB 1105b (eg, story content having no advertisement matching information with respect to the advertisement content) and corresponding advertisement content registered in the advertisement DB 1103b. The candidate candidate storybook client is extracted by performing relevance matching (eg, keyword matching, etc.) (step 1212). Here, the application candidate storybook client refers to a storybook client when a keyword included in each story content matches a keyword related to advertisement content.

Next, the storybook server 1101 generates sponsor information (sponsor information including advertisement content and advertisement entry information), and transmits it to the candidate candidate storybook clients extracted through the network 108 (step 1214). ), And then waits for advertisement submission from each candidate candidate storybook client (step 1216).

That is, each application candidate storybook client receiving the advertisement sponsor information may apply for the advertisement application by providing the advertisement application information to the storybook server 1101. Each candidate candidate storybook client may provide the advertisement application information. When the application for advertisement is applied (step 1218), the storybook server 1101 classifies the storybook clients who applied for the advertisement application as the application target storybook client (for example, the applicant of the advertisement application) and the advertisement application application information (application history information). ) Is registered (stored) in the storybook member DB 1105a (step 1220).

Here, as the advertisement application information input through the advertisement application application screen provided to the application candidate storybook client, for example, storybook client information (automatically input through the storybook member DB) and story content to insert an advertisement It may be a URL of the first page, a summary of the contents of the story content, a presentation condition of the advertisement client, and all matters related to the application.

Therefore, the candidate candidate storybook clients provided with the advertisement sponsor information can apply for the advertisement application for the desired advertisement content through the advertisement sponsor information, and through this, the desired advertisement content (page content advertisement content) for their story content is provided. It may be provided with a storybook full-page advertisement service to selectively insert.

Of course, in the present embodiment, only the candidate candidate storybook clients provided with the advertisement sponsor information are described as applying for the advertisement application by providing the advertisement application information, but the present invention is not necessarily limited thereto. Of course, they can access the advertisement sponsor selection screen provided by the storybook server and apply for the advertisement application to the desired advertisement sponsor.

Next, the storybook server 1101 checks whether it is time to notify the preset entry details, and when it is the notification point of the entry details (step 1222), the storybook member DB 1105a is searched for each registered entry target client. The application details information (advertisement application information) for these fields is collected and the collected application details information is transmitted to the corresponding advertisement client side (step 1224). Here, the notification time of the preset application details may be a daily point in time during the advertisement application period, or may be a predetermined time point after the advertisement application period ends.

Subsequently, the advertisement client side evaluates the acceptance of the application based on the received application history information (step 1226). Such evaluation is performed by a predetermined expert judge having an objective insight into story content, etc. For example, it may be implemented based on the following criteria.

First, whether the story content that you applied for actually exists on the web

Second, whether the content of the application and the actual story contents match.

Third, eligibility for each item of entry information

Accordingly, the corresponding advertisement client selects an appropriate target audience (advertising storybook client) through the evaluation of the application (step 1228), and generates the target audience information (list information of the target audience of the target storybook client) for which the advertisement application has been selected. The transmission is made to the storybook server 1101 (104) (step 1230).

In response, the storybook server 0010 selects a storybook client selected as an advertisement target from among the target clients who applied for the advertisement sponsor based on the advertisement target information (step 1232), and based on the selection result Proceed with subsequent processing as needed.

That is, in step 1232, it is checked whether each of the target storybook clients has been selected as a target, and the target storybook clients who have not been selected for advertisement among the target storybook clients according to the check result here. The (dropout storybook client) generates a corresponding dropout guide message and sends (notifies) the dropout storybook clients online (step 1234). Here, the online sending of the dropout guidance message may be performed using an email message or an SMS message using a mobile terminal.

According to the result of the check in step 1232, among the target storybook clients, the target storybook clients (advertisement storybook clients) selected for the advertisement application have IDs of the corresponding advertisement contents selected for the advertisement application. As the advertisement matching information of the content, they are registered (stored) in the content DB 1105b and the advertisement DB 1103b, respectively (step 1236).

Subsequently, the storybook server 1101 generates an application selection guide message corresponding to the selection of the advertisement entry and sends it online to each of the target storybook clients (step 1238). It may be performed using an SMS message using a mobile terminal.

As a result, in the storybook service system, any web client can browse the story content while the corresponding advertisement content ID is stored (registered) in the content DB and the advertisement DB as advertisement matching information of the selected story content. Based on the stored advertisement matching information, the storybook full-side advertisement service for inserting relevant advertisement content into page units and providing the corresponding story content will be selectively provided.

That is, according to the present embodiment, any web client randomly matches and stores advertisement matching information (advertisement content ID) to each story content in the content DB through the above-described process (advertisement application process). When the user accesses the storybook and browses the story content, the storybook advertisement service provides a service by inserting page-based advertisement content into the corresponding story content based on the advertisement matching information. 3 is substantially the same as the processes described with reference to FIG. 3, and thus descriptions thereof will be omitted in order to avoid unnecessary duplication for simplification of the specification.

On the other hand, in the present embodiment, by using the service system of the configuration shown in Figure 1 of the first embodiment described above to generate the advertisement matching information in the advertisement application method through which the storybook full-scale advertisement service to a plurality of web clients As described above, the present invention is not necessarily limited thereto, and the method of generating advertisement matching information using the advertisement application method may also be applied to the service system having the configuration shown in FIG. 5 of the second embodiment. Of course, in this case, the subject providing the advertisement application related service may be a storybook service system or a web server system.

On the other hand, various embodiments of the present invention has been described as selectively providing a storybook service and a storybook full-page advertisement service to a wired terminal (storybook user terminal) such as a computer through a wired network such as the Internet, but this is merely The present invention is not limited thereto, but the present invention is not limited thereto, and a storybook service may be provided to a wireless terminal (eg, a mobile phone, a PDA, a PMP, a DMB phone, a notebook computer, etc.) through a wired or wireless network including the Internet and a wireless communication network. Of course, it is possible to provide a storybook full-page advertising service.

In the above description has been described by presenting a preferred embodiment of the present invention, but the present invention is not necessarily limited to this, and those skilled in the art to which the present invention pertains within a range without departing from the technical spirit of the present invention It will be readily appreciated that branch substitutions, modifications and variations are possible.

1 is a block diagram of a full-page advertisement service system using the content of a page unit according to the first embodiment of the present invention;

FIG. 2 is a diagram illustrating a process in which each advertisement client and each storybook client produce page-level advertisement content and story content and register the same in a storybook service system for a page-wide full-scale advertisement service according to Embodiment 1 of the present invention. Flowchart,

3 is a diagram illustrating a process of selectively providing a storybook full-page advertisement service to a plurality of unspecified web clients based on advertisement matching information obtained through relevance matching between advertisement content and story content on a page basis according to Embodiment 1 of the present invention. Illustrated Flowchart,

4 illustrates an example of a screen configuration in which advertisement content is inserted into story content in units of pages;

5 is a block diagram of a full-page advertisement service system using the content of the page unit according to the second embodiment of the present invention;

FIG. 6 is a flowchart illustrating a process in which a storybook client creates page-based story content and registers it in a personal web server system for a page-wide full-scale advertisement service according to Embodiment 2 of the present invention.

7 is a story for a plurality of unspecified web clients accessing a personal web server system based on advertisement matching information obtained through relevance matching between advertisement content and story content on a page basis according to an example of Embodiment 2 of the present invention. Flowchart illustrating a process of selectively providing a book interstitial service,

8 is a storybook for a plurality of unspecified web clients accessing a storybook service system based on advertisement matching information obtained through relevance matching between advertisement content and story content on a page basis according to another example of Embodiment 2 of the present invention. Flowchart illustrating the process of selectively providing interstitial services,

9 is a block diagram of a full-page advertisement service system using the content of a page unit according to the third embodiment of the present invention;

FIG. 10 is a flowchart illustrating a process of providing an auction service for story content for a page-based full-page advertisement service according to Embodiment 3 of the present invention.

FIG. 11 is a flowchart illustrating a process of registering advertisement matching information for each story content through advertisement application for a page-wide full-scale advertisement service according to Embodiment 5 of the present invention. FIG.

Claims (43)

A system for providing an advertisement service to clients selectively connectable through a network, An advertisement client group including at least one advertisement client for requesting a full page advertisement service by providing a storybook service system with product-related advertisement contents produced in units of pages of a user terminal; A storybook client group that includes at least one storybook client that creates story content for operation of a storybook and provides it as story content to the storybook service system, and selectively accepts exposure of page-based full advertisements; Store advertisement content provided from each advertisement client and story content provided from each storybook client, and extract and store advertisement matching information corresponding to each story content through relevance matching between each stored advertisement content and each stored story content; When an arbitrary web client browses the story content of a specific storybook client in which the advertisement matching information is stored, the advertisement content of a page unit is inserted into the story content of the specific storybook client based on the advertisement matching information. Said storybook service system, A web client group including the arbitrary web client that accesses the storybook service system and selectively receives a storybook full page advertisement service on a page basis. Full advertising service system using the content of the page unit including a. The method of claim 1, The storybook service system, Whenever the browsing of the story content of the storybook client in which the advertisement matching information is stored is performed by any web client, the number of advertisement exposures or movement to the link page in each page is counted and accumulated in the advertisement point of the target storybook client. And transmitting the accumulated advertisement point to the corresponding advertisement client through the network. Full advertising service system using the content of the page unit, characterized in that. The method of claim 2, The storybook service system is a full-page advertisement service system using the content of the page unit, characterized in that to notify the target storybook client the advertising fee details by the accumulated advertising point on-line. The method of claim 3, wherein The online notification of the advertisement fee details is performed using any one of a message, an e-mail message, and an SMS message using a mobile terminal provided in a notification-only menu of the storybook service system. Interstitial advertising service system. The method of claim 1, The storybook service system, Extracting the advertisement matching information and then notifying the related storybook client and the related advertisement client online of the start of the advertisement service. Full advertising service system using the content of the page unit, characterized in that. The method of claim 5, wherein The online notification of the start of the advertisement service is performed using at least one of a message provided in a notification-only menu of the storybook service system, an e-mail message, and an SMS message using a mobile terminal. Interstitial advertising service system. The method of claim 1, The advertisement matching information includes a story content ID and a corresponding advertisement content ID corresponding to the front-side advertisement service system using the content of the page unit. The method according to any one of claims 1 to 7, Each storybook client is a wired terminal, the network is a full-page advertisement service system using the content of the page unit, characterized in that the wired network. The method according to any one of claims 1 to 7, Each storybook client is a wireless terminal, the network is a full-page advertisement service system using the content of the page unit, characterized in that the wired or wireless network. A method of providing an advertisement service to clients selectively connectable through a network, When any advertisement client provides the product-related advertisement content produced by the page unit of the user terminal to the storybook service system through the network, registering the advertisement content as a page unit advertisement content of the corresponding advertisement client in the advertisement DB, When any storybook client provides page content of story content selectively including advertisement exposure options to the storybook service system, registering the storybook client as a story content of the corresponding storybook client in the content DB; Extracting and storing advertisement matching information corresponding to each story content through relevance matching between page content advertisement contents registered in the advertisement DB and story contents registered in the content DB; When any web client accesses the storybook service system and browses the story content of the specific storybook client in which the advertisement matching information is stored, the page unit corresponding to the story content of the specific storybook client based on the advertisement matching information. Process of inserting advertisement content Full advertising service method using the content of the page unit including a. The method of claim 10, The method, Whenever the browsing of the story content of the storybook client in which the advertisement matching information is stored is performed by any web client, the number of advertisement exposures or movement to the link page in each page is counted and accumulated in the advertisement point of the target storybook client. Process, Transmitting the accumulated advertisement point to the corresponding advertisement client through the network. Full advertising service method using the content of the page unit further comprising a. The method of claim 11, The method, Notifying the target storybook client of the advertisement fee details of the accumulated advertisement points online Full advertising service method using the content of the page unit further comprising a. The method of claim 12, The online notification of the advertisement fee details is performed through any one of a message provided in a notification-only menu of the storybook service system, an email message, and an SMS message using a mobile terminal. Advertising service method. The method of claim 10, The method, Extracting the advertisement matching information and then notifying the related storybook client and the related advertisement client online notification of the start of the advertisement service. Full advertising service method using the content of the page unit further comprising a. The method of claim 14, The online notification of the start of the advertisement service is performed by at least one of a message provided in a notification-only menu of the storybook service system, an email message, and an SMS message using a mobile terminal. Interstitial service method used. The method of claim 10, The advertisement matching information includes a story content ID and the corresponding advertisement content ID corresponding to the front-side advertisement service method using the content of the page unit. The method according to any one of claims 10 to 16, Each storybook client is a wired terminal, and the network is a full-page advertisement service method using the content of a page unit, characterized in that the wired network. The method according to any one of claims 10 to 16, Each storybook client is a wireless terminal, the network is a full-page advertisement service method using the content of the page unit, characterized in that the wired or wireless network. A system for providing an advertisement service to clients selectively connectable through a network, An advertisement client group including at least one advertisement client for requesting a full page advertisement service by providing a storybook service system with product-related advertisement contents produced in units of pages of a user terminal; A storybook client that creates story content for the operation of a storybook and provides it as a story content to a web server system, and selectively accepts page-level full-page exposure; Stores advertisement contents provided from each advertisement client, generates and stores advertisement matching information corresponding to the story contents through relevance matching between the story information of the story contents provided from the web server system and each stored advertisement contents, and optionally When the web client browses the story content of the storybook client in which the advertisement matching information is stored, the storybook service system retrieves the advertisement content corresponding to the story content based on the advertisement matching information and transmits it to the web server system. and, Stores the story content provided from the storybook client, generates the relevant story information when the story content is stored and transmits it to the storybook service system, any web client of the storybook client that stores the advertisement matching information The web server system that inserts the advertisement content of the page unit provided from the storybook service system into the corresponding story content when browsing the story content, and provides the service based on the advertisement matching information; A web client group including the arbitrary web client selectively accessing the web server system or the storybook service system and selectively receiving a storybook full-page advertisement service on a page basis Full advertising service system using the content of the page unit including a. The method of claim 19, The story information includes a management option, an advertisement exposure allowance option, and link information to story content. A method of providing an advertisement service to clients selectively connectable through a network, When any advertisement client provides the product-related advertisement content produced by the page unit of the user terminal to the storybook service system through the network, registering the advertisement content as a page unit advertisement content of the corresponding advertisement client in the advertisement DB, When the storybook client provides the web server system with story content that selectively includes an advertisement exposure option, registering the same in the content DB as the story content of the storybook client; Transmitting story information of the registered story content to the storybook service system and registering the story information in a story information DB; Extracting advertisement matching information for the story content by matching the correspondence between the page-level advertisement contents registered in the advertisement DB and the story information registered in the story information DB; Transmitting the extracted advertisement matching information to the web server system and storing the extracted advertisement matching information in the content DB; Requesting an advertisement content of a page unit corresponding to the storybook service system when an arbitrary web client accesses the web server system and requests browsing of the story content of the storybook client in which the advertisement matching information is stored; Inserting the advertisement content provided from the storybook service system into the story content in units of pages and serving the arbitrary web client. Full advertising service method using the content of the page unit including a. The method of claim 21, The story information, the front advertising service method using the content of the page unit, characterized in that it comprises a management option and the advertisement exposure allowance option. A method of providing an advertisement service to clients selectively connectable through a network, When any advertisement client provides the product-related advertisement content produced by the page unit of the user terminal to the storybook service system through the network, registering the advertisement content as a page unit advertisement content of the corresponding advertisement client in the advertisement DB, When the storybook client provides the web server system with story content that selectively includes an advertisement exposure option, registering the same in the content DB as the story content of the storybook client; Transmitting story information of the registered story content to the storybook service system and registering the story information in a story information DB; Extracting advertisement matching information corresponding to the story content by matching the correspondence between the page content advertisement contents registered in the advertisement DB and the story information registered in the story information DB; Transmitting the extracted advertisement matching information to the web server system and storing the extracted advertisement matching information in the content DB; When any web client accesses the storybook service system and requests browsing of the story content of the storybook client, notifying the web server system of this; Checking whether the requested story content has advertisement matching information, and when the story content has the advertisement matching information, requesting advertisement content in units of pages corresponding to the storybook service system; Inserting the advertisement content provided from the storybook service system into the story content in units of pages and serving the arbitrary web client. Full advertising service method using the content of the page unit including a. The method of claim 23, The story information, the front advertising service method using the content of the page unit, characterized in that it comprises a management option, advertisement exposure allowance option and link information to the story content. A system for providing an advertisement service to clients selectively connectable through a network, At least one story that creates story content for the operation of the storybook and provides it as the story content to the storybook service system, and provides the auction service system with advertisement auction information for full page advertisement exposure to the auction service system. A group of storybook clients, including book clients, An advertisement client group including at least one advertisement client that provides product-related advertisement contents produced in units of pages of a user terminal to the storybook service system, and participates as a bidder in the advertisement auction for full-scale advertisement of the advertisement contents. and, The auction service system provides a bidding related service for the advertisement auction and notifies the storybook service system of a successful bid result when an auction for any story content is successful based on the auction information and the bidding information; Stores the advertisement content provided from each advertisement client and the story contents provided from each storybook client, stores the ID of the advertisement content corresponding to the successful bid result provided from the auction service system as advertisement matching information, and any web client. When browsing the story content of a specific storybook client in which the advertisement matching information is stored, the storybook service inserting and serving corresponding page content advertisement content in the story content of the specific storybook client based on the advertisement matching information. System, A web client group including the arbitrary web client accessing the storybook service system and selectively receiving a storybook full-page advertisement service on a page basis Full advertising service system using the content of the page unit including a. The method of claim 25, The auction service system, the full page advertisement service system using the content of the page unit, characterized in that notifying the storybook client and the associated advertising client online the results of the successful bid. A method of providing an advertisement service to clients selectively connectable through a network, When any advertisement client provides the product-related advertisement content produced by the page unit of the user terminal to the storybook service system through the network, registering the advertisement content as a page unit advertisement content of the corresponding advertisement client in the advertisement DB, When any storybook client provides page content of story content selectively including advertisement exposure options to the storybook service system, registering the storybook client as a story content of the corresponding storybook client in the content DB; When a specific storybook client applies for auction by providing auction information about story contents stored in his storybook to the auction service system, a process of performing an ad auction by providing a bid guide message to each advertisement client that is the bidding target; , Notifying the storybook service system of a successful bid result when a successful bidder is determined through execution of the advertisement auction; Storing advertisement matching information for the corresponding story content for which the auction is applied in response to the notification of the auction result; When any web client accesses the storybook service system and browses the story content of the specific storybook client in which the advertisement matching information is stored, the page unit corresponding to the story content of the specific storybook client based on the advertisement matching information. Process of inserting advertisement content Full advertising service method using the content of the page unit including a. The method of claim 27, The advertisement auction is carried out when the screening based on the auction information, characterized in that proceeds when the full advertising service method using the content of the page unit. The method of claim 28, The method, Online notification of the result of the eligibility determination to the relevant storybook client Full advertising service method using the content of the page unit further comprising a. The method of claim 27, The method, An online notification of the winning result to the related storybook client and the related advertisement client Full advertising service method using the content of the page unit further comprising a. A system for providing an advertisement service to clients selectively connectable through a network, A group of advertisement clients including at least one advertisement client that provides product-related advertisement contents produced in units of pages of a user terminal to a storybook service system, and participates as bidders in the advertisement auction for full-scale advertisement of the advertisement contents; , At least one storybook that creates story content for the operation of a storybook and provides it as a story content to a web server system, and provides an auction service system with advertisement auction information for exposing page-wide advertisements to an auction service system. A storybook client group that includes clients, The auction service system providing a bidding related service for the advertisement auction and notifying the web server system of a successful bid result when an auction for any story content is successful based on the auction information and the bidding information; Stores story content provided from each storybook client, generates relevant story information each time each story content is stored, and transmits it to the storybook service system, and the notified result of the auction is used as advertisement matching information of the corresponding story content. And when a web client browses the story content of a specific storybook client in which the advertisement matching information is stored, the advertisement content of a page unit provided from the storybook service system based on the advertisement matching information is stored in the corresponding story content. The web server system that is inserted into and serviced; Stores advertisement content provided from each advertisement client, story information and advertisement matching information provided from the web server system, respectively, and any web client browses the story content of a specific storybook client in which the advertisement matching information is stored. The storybook service system for drawing advertisement content corresponding to the story content based on the advertisement matching information and transmitting the same to the web server system; A web client group including the arbitrary web client selectively accessing the web server system or the storybook service system and selectively receiving a storybook full-page advertisement service in units of pages Full advertising service system using the content of the page unit including a. The method of claim 31, wherein The story information includes a management option, an advertisement exposure allowance option, and link information to the web server system. The method of claim 31 or 32, The auction service system, the full page advertisement service system using the content of the page unit, characterized in that notifying the storybook client and the associated advertising client online the results of the successful bid. A method of providing an advertisement service to clients selectively connectable through a network, When any advertisement client provides the product-related advertisement content produced by the page unit of the user terminal to the storybook service system through the network, registering the advertisement content as a page unit advertisement content of the corresponding advertisement client in the advertisement DB, When any storybook client provides page content of story content to the web server system that optionally includes an advertisement exposure option, registering it in the content DB as the story content of the corresponding storybook client; Generating story information of the registered story content and transmitting the generated story information to the storybook service system to register in the story information DB; When a specific storybook client applies for auction by providing auction information about story contents stored in his storybook to the auction service system, a process of performing an ad auction by providing a bid guide message to each advertisement client that is the bidding target; , Notifying the web server system of a successful bid result when the successful bidder is determined through execution of the advertisement auction; Storing advertisement matching information corresponding to the corresponding story content for which the auction is applied in response to the notification of the auction result; Requesting an advertisement content of a page unit corresponding to the storybook service system when an arbitrary web client accesses the web server system and requests browsing of the story content of a specific storybook client in which the advertisement matching information is stored; Inserting the advertisement content provided from the storybook service system into the story content in units of pages and serving the arbitrary web client. Full advertising service method using the content of the page unit including a. The method of claim 34, wherein The story information, the front advertising service method using the content of the page unit, characterized in that it comprises a management option and the advertisement exposure allowance option. The method of claim 34 or 35, The method, An online notification of the winning result to the related storybook client and the related advertisement client through the auction service system; Full advertising service method using the content of the page unit further comprising a. A method of providing an advertisement service to clients selectively connectable through a network, When any advertisement client provides the product-related advertisement content produced by the page unit of the user terminal to the storybook service system through the network, registering the advertisement content as a page unit advertisement content of the corresponding advertisement client in the advertisement DB, When any storybook client provides page content of story content to the web server system that optionally includes an advertisement exposure option, registering it in the content DB as the story content of the corresponding storybook client; Generating story information of the registered story content and transmitting the generated story information to the storybook service system to register in the story information DB; When a specific storybook client applies for auction by providing auction information about story contents stored in his storybook to the auction service system, a process of performing an ad auction by providing a bid guide message to each advertisement client that is the bidding target; , When a successful bidder is determined through execution of the advertisement auction, notifying the storybook service system of the corresponding successful bidding result via the web server system; Storing, in the story information DB, advertisement matching information corresponding to the corresponding story content for which the auction is applied in response to the notification of the auction result; When an arbitrary web client accesses the storybook service system and requests browsing of story content of a specific storybook client in which the advertisement matching information is stored, a page corresponding to the story content from the advertisement DB based on the advertisement matching information. Drawing the advertising content of the unit; Transmitting the retrieved advertisement content to the web server system to link the arbitrary web client with the web server system; Inserting the advertisement content received in the story content of the specific storybook client in units of pages and serving the arbitrary web client Full advertising service method using the content of the page unit including a. The method of claim 37, wherein The story information includes a management option, an advertisement exposure allowance option, and link information to the web server system. The method of claim 37 or 38, The method, An online notification of the winning result to the related storybook client and the related advertisement client through the auction service system; Full advertising service method using the content of the page unit further comprising a. A system for providing an advertisement service to clients selectively connectable through a network, An advertisement client group including at least one advertisement client for selecting and applying to an advertisement by providing a service system with advertisement contents related to product-related advertisement contents produced in units of pages of a user terminal and advertisement application information for exposure of page-based full advertisements; A storybook client group that includes at least one storybook client that creates story content for the operation of a storybook, provides it as story content to the service system, and provides advertisement application information to selectively participate in the advertisement application as an applicant. and, Providing an application related service for the advertisement application, collecting advertisement application application information selectively provided by arbitrary storybook clients to the corresponding advertisement client, and evaluating the advertisement application application information from the corresponding advertisement client When the selected advertisement target information is provided, the advertisement content ID of the corresponding advertisement client is stored as advertisement matching information for the story content of the corresponding storybook client, and any web client of the specific storybook client storing the advertisement matching information is stored. The service system for inserting and providing a corresponding page unit of advertisement contents in the story contents of the specific storybook client based on the advertisement matching information when browsing story contents; A web client group including the arbitrary web client accessing the service system and selectively receiving a storybook full page advertisement service in units of pages Full advertising service system using the content of the page unit including a. The method of claim 40, The service system, the full-page advertisement service system using the content on a page-by-line basis, characterized in that notifying the storybook client included in the information on the target audience selection of the target audience. A method of providing an advertisement service to clients selectively connectable through a network, Storing a specific advertisement client-related advertisement content and advertisement application information, which are produced in units of pages of the user terminal, to the service system as advertisement sponsor information; Extracting the candidate candidate storybook clients by matching the correspondence between the advertisement contents included in the advertisement sponsor and the pre-registered story contents; Requesting an advertisement entry by transmitting the sponsored information to the extracted candidate candidate storybook clients; Registering a candidate candidate storybook client as an application target storybook client whenever an application candidate storybook client provides advertisement application information to the service system; Collecting the application history information of the registered application target storybook clients and transmitting them to the specific advertisement client; Storing the advertisement content ID of the corresponding advertisement client as advertisement matching information for the story content of the corresponding storybook client when the advertisement target information selected through the evaluation of the application history information is provided from the specific advertisement client; When any web client accesses the service system and browses the story content of the specific storybook client in which the advertisement matching information is stored, the advertisement of the page unit corresponding to the story content of the specific storybook client based on the advertisement matching information. Process of inserting content Full advertising service method using the content of the page unit including a. The method of claim 42, The service method includes a step of notifying the storybook client included in the advertisement target information online to select the target audience. Full advertising service method using the content of the page unit further comprising a.

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