KR20100092408A

KR20100092408A - Method and system for time limited cpc

Info

Publication number: KR20100092408A
Application number: KR1020100072262A
Authority: KR
Inventors: 김동환
Original assignee: 김동환
Priority date: 2010-07-27
Filing date: 2010-07-27
Publication date: 2010-08-20

Abstract

PURPOSE: A time limited CPC method and a system thereof are provided to charge a fair cost during a call connection through information provided by a CPC(Click Per Cost). CONSTITUTION: An enterprise information page to which a time limited CPC is applied is provided(S101). An enterprise wanting call connection is selected so that a call is connected(S102). A call connection history is transmitted(S103). A corresponding call connection history is analyzed. It is determined whether to connect the same call with the same enterprise(S104). If the same call is connected, the same call is not charged(S105).

Description

Method and system for time limited CPC

The present invention relates to a part-time CPC method and system.

In particular, the CPC generally calculates the advertising fee based on the number of times a user clicks on the provided information to connect.

CPC stands for CLICK PER COST, which is an advertising method that pays a cost per click.

In general, CPC pays a price when clicking on advertisement information provided through a search advertisement. It also pays for the number of times it connects when it comes to linking a surrogate operation or delivery of a franchise.

In addition, it is being applied in a way that charges the number of times to provide information and deliver orders for Chinese restaurants, such as linking orders.

However, it was necessary to be cautious about the financial damages to advertisers if a negative association occurred in charging CPC advertising costs for a simple number of times.

It was necessary to determine the number of valid connections for the number of times the telephone connection was made through the advertisement information provided through this part-time CPC method, so that the fair advertisement could be performed by removing the duplicate connections.

Disclosure of Invention The present invention has been made in view of the above-described problem, and an object thereof is to provide a method and system for a part-time CPC, which is characterized by preventing excessive CPC cost due to fraudulent connection.

The present invention for achieving the above object comprises the steps of providing a company information page to which the part-time CPC is applied; Selecting a company to be connected to make a phone call; Receiving telephone connection history; Analyzing the corresponding call connection details and determining whether a connection is identical to the same company by the same phone number within a predetermined time; Not determining the number of times for the CPC charge if the connection is duplicated within a predetermined time by the same telephone number; And determining the number of times for the CPC charge if the connection is not duplicated within the predetermined time by the same telephone number.

As described above, according to the present invention, there is an effect of charging a fair fee when the telephone connection is made through the information provided by the CPC.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a schematic diagram illustrating a part-time CPC system according to an embodiment of the present invention.

As shown in the configuration diagram shown in Figure 1, the present invention for achieving the above object is an information communication terminal 100 provided with information; Wired and wireless Internet network 200; A mobile communication network 300, a wired telephone network 400, and an information provider telephone 500; Characterized in that it comprises a CPC company information providing server (600).

The CPC company information providing server 600 includes a company information providing unit 601; Part-time CPC costing (602); The advertisement cost payment unit 603, the company registration unit 604 for providing the CPC information, and the company information, the CPC usage history, the database with payment information 605.

Here, the business information provider 601 provides information that is subject to the CPC plan. When a keyword is input according to a method of requesting information, the business information provider 601 provides information matching the keyword or requests information based on location information. Information is provided based on location information or related keywords and location information are provided.

The part-time CPC cost calculator 602 determines whether the telephone connection of the same company with the same phone number is more than two times within a predetermined time range by receiving the telephone call history connected through the provided company information and the advertisement history. If it is abnormal, it is regarded as one time and performs the function of different number of times of telephone connection and collection of CPC charges.

For example, in the case of a delivery company, A time is from 09:00 to 14:00, B time is from 14:00 to 19:00, C time is from 19:00 to 24:00, and 24:00 to 09:00. If D is set to D-time, the number of the same company's telephone connection by the same telephone number is limited to one at that time.

The advertisement cost payment unit 603 performs a function for the advertiser to pay the CPC advertisement.

The company registration unit 604 for providing CPC information performs a function of registering company information and advertisement details for providing CPC information.

The database 605 stores CPC company information and advertisement history, CPC usage history, and payment information.

2 is a schematic flowchart illustrating a part-time CPC method and system according to an embodiment of the present invention.

As shown in the flow chart shown in Figure 2, the present invention for achieving the above object comprises the steps of providing a company information page to which the part-time CPC is applied (S101); Selecting a company to be connected to make a phone call (S102); Receiving a connection history (S103); Analyzing the corresponding telephone connection history and determining whether a duplicate connection is made to the same company by the same telephone number within a predetermined time (S104); If it is determined that the duplicate connection within a predetermined time by the same phone number as a result of determining the number of times for the CPC billing (S105); If the determination result is not a duplicate connection within a predetermined time by the same telephone number, the step of calculating the number of times for CPC charging is included (S106).

Here, the step of providing the company information page to which the part-time CPC is applied (S101) is to provide the company information to the information communication terminal requesting the information.

The information communication terminal includes a mobile communication terminal, a smart phone, a PMP, an IP phone, a PC, a notebook, and the like.

In the step S102 of making a phone call by selecting a company to which the user wants to make a call, if there is a list of businesses that the user wants to make a call from the information provided, the user selects the call and the voice or video connection is moved from the given information to the phone number of the corresponding company. It is made through a communication network or a wired telephone network.

Receiving the telephone connection step (S103) is that the information communication terminal receiving the information when the telephone connection with the company, the details are transmitted to the CPC company information providing server 600.

Through this, information for CPC charging can be collected.

Analyzing the corresponding call connection history and determining whether the connection to the same company by the same phone number within the predetermined time (S104) is determined by the number of times connected to the same company by the same phone number every predetermined time, one CPC billing It is made of recovery.

This is to calculate the number of times for CPC billing within a fixed time. If four times each time is assigned to the same company by the same phone number, the number of CPC billing is four times.

If it is determined that the duplicate connection within the predetermined time by the same phone number, the step of not counting the number of times for the CPC charge (S105) stores the number of times of the same company's telephone connection by the same phone number within the predetermined time, and the CPC charge count is one time. Only admit it.

Here, the overlapped connection count means a value set according to a situation such as one time or two or more times within a predetermined time according to the system. Therefore, in the case of one time, two or more telephone connections are fixed once per CPC charge collection, and in the case of two times, three or more telephone connections are fixed two times per CPC charge.

As a result of the determination, if the connection is not duplicated within the predetermined time by the same telephone number, the step of calculating the number of times for CPC charging is stored (S106). I admit it.

Those skilled in the art will appreciate that the present invention can be embodied in other specific forms without changing the technical spirit or essential features.

1 is a schematic block diagram showing a part-time CPC system according to an embodiment of the present invention.

2 is a schematic flowchart illustrating a part-time CPC method and system according to an embodiment of the present invention;

Claims

The present invention relates to a part-time CPC,

Company information provider 601; Part-time CPC costing (602); Advertisement billing unit 603, CPC company registration unit 604 for providing information and CPC company information providing server 600 consisting of a company information, CPC usage history, database 605 with payment information, characterized in that it comprises a Part time CPC method and system

The method of claim 1, wherein the part-time CPC cost calculator 602,

Receives the information of the telephone call connected through the provided company information and advertisements, and determines whether the same company's telephone connection by the same telephone is more than two times within the designated time zone. Part-time CPC method and system characterized by different CPC chargebacks

The present invention relates to a part-time CPC,

Providing a business information page to which a part-time CPC is applied;

Selecting a company to be connected to make a phone call;

Receiving telephone connection history;

Analyzing the corresponding call connection details and determining whether a connection is identical to the same company by the same phone number within a predetermined time;

Not determining the number of times for the CPC charge if the connection is duplicated within a predetermined time by the same telephone number;

And determining the number of times for the CPC charge if the connection is not duplicated within the predetermined time by the same telephone number.