WO2018209847A1 - Method and system for advertisement putting of mobile terminal screen - Google Patents
Method and system for advertisement putting of mobile terminal screen Download PDFInfo
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- WO2018209847A1 WO2018209847A1 PCT/CN2017/101018 CN2017101018W WO2018209847A1 WO 2018209847 A1 WO2018209847 A1 WO 2018209847A1 CN 2017101018 W CN2017101018 W CN 2017101018W WO 2018209847 A1 WO2018209847 A1 WO 2018209847A1
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Abstract
A method and system for advertisement putting of a mobile terminal screen. The method comprises: put advertisement content at a first interface; put information content at a second interface; and the second interface is obtained by switching the first interface by means of a first touch screen operation. An intelligent mobile terminal is employed to accurately put commercial advertisements, and the advertisement costs of the advertisement putting is shared by each user who browses the advertisement so as to redefine an intelligent phone screen advertisement by remodeling a commercial mode and allow each individual who participates in the advertisement activity to really share the advertisement dividend income.
Description
本发明涉及移动终端的广告投放技术，具体地，涉及移动终端屏幕的广告投放方法及系统。The present invention relates to an advertisement delivery technology for a mobile terminal, and in particular, to an advertisement delivery method and system for a mobile terminal screen.
目前智能移动电话广告投放模式基本上是采用Cookie抓取及SEO(Search Engine Optimization，搜索引擎优化)方式，在进到某一个程序或者系统时抓取信息并通过处理来投放广告。At present, the smart mobile phone advertisement delivery mode basically adopts a cookie crawling and SEO (Search Engine Optimization) method to capture information and process the advertisement when entering a certain program or system.
一般的广告投放都需要广告公司与广告投放主体通过广告公司提供的广告可能曝光数为基础收取与目标广告日期、时段、时间相当的广告费用。In general, the advertisement advertisement requires the advertisement company and the advertisement delivery body to charge the advertisement fee equivalent to the target advertisement date, time period and time based on the possible exposure of the advertisement provided by the advertisement company.
目前国内移动通讯设备端，特别是智能移动电话端，首页屏幕广告投放暂时没有标准去实现广告合同签署、广告内容审理、分区域投放以及后续数据整理再评测等功能一体的平台服务。At present, domestic mobile communication equipment terminals, especially smart mobile phone terminals, have no standard for the display of advertisement contract signing, advertising content trial, sub-regional launching, and subsequent data collation and evaluation.
如何进一步更加精准简单的在智能移动电话设备上投放广告让广告商能够物有所值地投放移动端广告，值得探索。How to further and more accurately and easily advertise on smart mobile phone devices allows advertisers to value mobile ads, which is worth exploring.
发明内容Summary of the invention
针对现有技术中的缺陷，本发明的目的是提供一种移动终端屏幕的广告投放方法及系统。In view of the deficiencies in the prior art, an object of the present invention is to provide an advertisement delivery method and system for a mobile terminal screen.
根据本发明提供的一种移动终端屏幕的广告投放方法，包括：An advertisement delivery method for a mobile terminal screen according to the present invention includes:
第一界面投放步骤：在第一界面投放广告内容；The first interface delivery step: placing the advertisement content in the first interface;
第二界面投放步骤：在第二界面投放信息内容；The second interface delivery step: placing the information content on the second interface;
所述第二界面由第一界面经第一触屏操作切换得到。The second interface is obtained by switching the first interface through the first touch screen operation.
优选地，所述第一界面为锁屏界面；第二界面为独立于移动终端应用程序界面的信息投放界面；当显示第二界面时，移动终端处于锁屏状态或者解锁状态。Preferably, the first interface is a lock screen interface; the second interface is an information delivery interface independent of the mobile terminal application interface; when the second interface is displayed, the mobile terminal is in a lock screen state or an unlocked state.
优选地，移动终端应用程序界面由第一界面经不同于第一触屏操作的第二触屏
操作切换得到。Preferably, the mobile terminal application interface is operated by the first interface via a second touch screen different from the first touch screen operation
The operation is switched.
优选地，第一触屏操作与第二触屏操作之间的关系为：Preferably, the relationship between the first touch screen operation and the second touch screen operation is:
-第一触屏操作与第二触屏操作之间为反向操作；- a reverse operation between the first touch screen operation and the second touch screen operation;
-第一触屏操作与第二触屏操作在移动终端屏幕上的操作位置之间为对称关系；- a first symmetrical relationship between the first touch screen operation and the second touch screen operation on the screen of the mobile terminal;
-第一触屏操作与第二触屏操作在移动终端屏幕上的操作位置之间位于不同的屏幕区域；- the first touch screen operation and the second touch screen operation are located in different screen areas between the operating positions on the screen of the mobile terminal;
-第一触屏操作与第二触屏操作为不同类型的操作。- The first touch screen operation and the second touch screen operation are different types of operations.
优选地，信息内容为与广告内容相关联的内容；广告内容为静态广告或者动态广告，信息内容为静态信息或者动态信息；所述第一触屏操作构成对广告内容的点击操作。Preferably, the information content is content associated with the advertisement content; the advertisement content is a static advertisement or a dynamic advertisement, and the information content is static information or dynamic information; and the first touch screen operation constitutes a click operation on the advertisement content.
优选地，还包括：Preferably, the method further comprises:
偏好判断步骤：在当前广告内容投放后的设定时间内，判断第一界面是否经第一触屏操作切换到第二界面；若是，则认为所述当前广告内容匹配用户的偏好；否则，则认为所述当前广告内容不匹配用户的偏好。a preference determining step: determining, in a set time after the current advertisement content is delivered, whether the first interface switches to the second interface via the first touch screen operation; if yes, determining that the current advertisement content matches the user's preference; otherwise, The current advertising content is considered to not match the user's preferences.
优选地，还包括如下任一个或任多个步骤：Preferably, the method further includes any one or more of the following steps:
第一累积步骤：将广告内容被操作所生成的累积值，增加到被投放广告内容的移动终端对应的账户；a first accumulation step: adding the accumulated value generated by the operation of the advertisement content to the account corresponding to the mobile terminal to which the advertisement content is served;
第二累积步骤：将信息内容被操作所生成的累积值，增加到被投放信息内容的移动终端对应的账户；a second accumulation step: adding the accumulated value generated by the operation of the information content to the account corresponding to the mobile terminal to which the information content is served;
第三累积步骤：将广告内容、信息内容被操作所生成的累积值，分别增加到与被投放广告内容、信息内容的移动终端具有关联关系的移动终端对应的账户。The third accumulation step is: adding the accumulated value generated by the advertisement content and the information content by the operation to the account corresponding to the mobile terminal having the associated relationship with the mobile terminal to which the advertisement content and the information content are placed.
优选地，还包括：Preferably, the method further comprises:
累积值产生限制步骤：针对一广告内容或一信息内容，设定在多个移动终端上各自所能够产生累积值的上限。The cumulative value generation restriction step is to set an upper limit for each of the plurality of mobile terminals to generate a cumulative value for an advertisement content or an information content.
根据本发明提供的一种移动终端屏幕的广告投放系统，包括：An advertisement delivery system for a mobile terminal screen according to the present invention includes:
第一界面投放模块：在第一界面投放广告内容；The first interface delivery module: advertising content in the first interface;
第二界面投放模块：在第二界面投放信息内容；The second interface delivery module: the information content is placed on the second interface;
所述第二界面由第一界面经第一触屏操作切换得到。The second interface is obtained by switching the first interface through the first touch screen operation.
优选地，所述第一界面为锁屏界面；第二界面为独立于移动终端应用程序界面的信息投放界面；当显示第二界面时，移动终端处于锁屏状态或者解锁状态；
Preferably, the first interface is a lock screen interface; the second interface is an information delivery interface independent of the mobile terminal application interface; when the second interface is displayed, the mobile terminal is in a lock screen state or an unlocked state;
移动终端应用程序界面由第一界面经不同于第一触屏操作的第二触屏操作切换得到；The mobile terminal application interface is switched by the first interface by a second touch screen operation different from the first touch screen operation;
第一触屏操作与第二触屏操作之间的关系为：The relationship between the first touch screen operation and the second touch screen operation is:
-第一触屏操作与第二触屏操作之间为反向操作；- a reverse operation between the first touch screen operation and the second touch screen operation;
-第一触屏操作与第二触屏操作在移动终端屏幕上的操作位置之间为对称关系；- a first symmetrical relationship between the first touch screen operation and the second touch screen operation on the screen of the mobile terminal;
-第一触屏操作与第二触屏操作在移动终端屏幕上的操作位置之间位于不同的屏幕区域；- the first touch screen operation and the second touch screen operation are located in different screen areas between the operating positions on the screen of the mobile terminal;
-第一触屏操作与第二触屏操作为不同类型的操作；- the first touch screen operation and the second touch screen operation are different types of operations;
信息内容为与广告内容相关联的内容；广告内容为静态广告或者动态广告，信息内容为静态信息或者动态信息；所述第一触屏操作构成对广告内容的点击操作；The information content is content associated with the advertisement content; the advertisement content is a static advertisement or a dynamic advertisement, and the information content is static information or dynamic information; the first touch screen operation constitutes a click operation on the advertisement content;
所述移动终端屏幕的广告投放系统还包括：The advertisement delivery system of the mobile terminal screen further includes:
偏好判断模块：在当前广告内容投放后的设定时间内，判断第一界面是否经第一触屏操作切换到第二界面；若是，则认为所述当前广告内容匹配用户的偏好；否则，则认为所述当前广告内容不匹配用户的偏好。a preference judging module: determining, in a set time after the current advertisement content is delivered, whether the first interface switches to the second interface via the first touch screen operation; if yes, determining that the current advertisement content matches the user's preference; otherwise, The current advertising content is considered to not match the user's preferences.
所述移动终端屏幕的广告投放系统还包括如下任一个或任多个模块：The advertisement delivery system of the mobile terminal screen further includes any one or more of the following modules:
第一累积模块：将广告内容被操作所生成的累积值，增加到被投放广告内容的移动终端对应的账户；a first accumulation module: adding a cumulative value generated by the operation of the advertisement content to an account corresponding to the mobile terminal to which the advertisement content is served;
第二累积模块：将信息内容被操作所生成的累积值，增加到被投放信息内容的移动终端对应的账户；a second accumulation module: adding a cumulative value generated by the operation of the information content to an account corresponding to the mobile terminal to which the information content is served;
第三累积模块：将广告内容、信息内容被操作所生成的累积值，分别增加到与被投放广告内容、信息内容的移动终端具有关联关系的移动终端对应的账户。The third accumulation module: increases the cumulative value generated by the advertisement content and the information content by the operation, to an account corresponding to the mobile terminal having the associated relationship with the mobile terminal to which the advertisement content and the information content are placed.
所述移动终端屏幕的广告投放系统还包括：The advertisement delivery system of the mobile terminal screen further includes:
累积值产生限制模块：针对一广告内容或一信息内容，设定在多个移动终端上各自所能够产生累积值的上限。The cumulative value generation restriction module sets an upper limit for each of the plurality of mobile terminals to generate a cumulative value for an advertisement content or an information content.
与现有技术相比，本发明具有如下的有益效果：Compared with the prior art, the present invention has the following beneficial effects:
1、在锁屏界面通过第一触屏操作、第二触屏操作能够分别将移动终端的屏幕切换为信息投放界面、应用程序界面，从而用户能够快速选择观看广告或者使用应用程序界面操作移动终端的电话、短信等功能。1. The first touch screen operation and the second touch screen operation can switch the screen of the mobile terminal to the information delivery interface and the application interface respectively, so that the user can quickly select to view the advertisement or operate the mobile terminal using the application interface. Phone, SMS and other functions.
2、信息投放界面不是进入应用程序界面的中间界面，给予用户非强制性观看广告的机会，提高广告对于用户的接受度。
2. The information delivery interface is not an intermediate interface that enters the application interface, giving the user a non-mandatory opportunity to view the advertisement and improving the acceptance of the advertisement for the user.
3、锁屏界面中的广告内容与信息投放界面中的信息内容之间具有关联，从而用户能够提前预期到是否对信息内容感兴趣，从而影响用户是否会将锁屏界面切换为信息投放界面，对这些切换或者不切换进行统计，能够较为直接地反映用户对广告内容是否感兴趣，有利于采集用户的偏好以及向用户精确投放广告内容。3. The advertisement content in the lock screen interface is associated with the information content in the information delivery interface, so that the user can anticipate whether the information content is interested in advance, thereby affecting whether the user will switch the lock screen interface to the information delivery interface. Statistics on these switching or non-switching can directly reflect whether the user is interested in the advertising content, which is beneficial to collecting the user's preferences and accurately delivering the advertising content to the user.
4、广告内容、信息内容均可以对应于各自的累积值，例如广告费的分红作为累积值，使得用户能够获得收益。4. The advertisement content and the information content may all correspond to respective accumulated values, for example, the dividend of the advertisement fee as a cumulative value, so that the user can obtain the income.
5、广告内容的体积较小，加载速度快，且广告内容的投放区域可以设定，投放更加精准，便于定点投放和有效管理。5, the advertising content is small, the loading speed is fast, and the advertising content can be set, the delivery is more accurate, and it is convenient for fixed-point delivery and effective management.
通过阅读参照以下附图对非限制性实施例所作的详细描述，本发明的其它特征、目的和优点将会变得更明显：Other features, objects, and advantages of the present invention will become apparent from the Detailed Description of Description
图1为本发明提供的移动终端屏幕的广告投放方法的流程示意图。FIG. 1 is a schematic flowchart diagram of an advertisement delivery method of a screen of a mobile terminal provided by the present invention.
下面结合具体实施例对本发明进行详细说明。以下实施例将有助于本领域的技术人员进一步理解本发明，但不以任何形式限制本发明。应当指出的是，对本领域的普通技术人员来说，在不脱离本发明构思的前提下，还可以做出若干变化和改进。这些都属于本发明的保护范围。The invention will now be described in detail in connection with specific embodiments. The following examples are intended to further understand the invention, but are not intended to limit the invention in any way. It should be noted that a number of changes and modifications may be made by those skilled in the art without departing from the inventive concept. These are all within the scope of protection of the present invention.
本发明是一种通过智能移动电话设备投放广告的技术方案，尤其是通过每一个不同移动设备在任何地点可通过自有设备浏览广告及得到浏览相当次数的系统自动分配的广告分红的技术方案。本发明通过智能移动电话屏幕精准投放商业广告，并且所投放广告的广告费用由每一位浏览广告的用户分享广告投放上的广告费用，从而通过重塑商业模式来重新定义智能手机屏幕广告，让每一位参与广告活动的个体真正分享到广告分红收益。The invention is a technical solution for placing advertisements through smart mobile phone devices, in particular, a technical solution for browsing advertisements by own devices and obtaining advertisement dividends automatically allocated by the system for a considerable number of times by any different mobile devices. The invention accurately delivers commercial advertisements through the screen of the smart mobile phone, and the advertising cost of the advertisements to be advertised is shared by each user who browses the advertisements, thereby redefining the smartphone screen advertisements by reshaping the business model, so that Every individual participating in the advertising campaign truly shares the advertising dividend income.
具体地，根据本发明提供的一种移动终端屏幕的广告投放方法，包括：Specifically, the method for advertising an advertisement of a mobile terminal screen according to the present invention includes:
第一界面投放步骤：在第一界面投放广告内容；The first interface delivery step: placing the advertisement content in the first interface;
第二界面投放步骤：在第二界面投放信息内容；The second interface delivery step: placing the information content on the second interface;
所述第二界面由第一界面经第一触屏操作切换得到。The second interface is obtained by switching the first interface through the first touch screen operation.
这样的移动终端可以为智能手机、平板电脑、智能手表等终端。用户通过移动终端
注册为会员，即可以接受本发明提供的广告投放方法所投放的广告内容。所述信息内容包括广告内容，投放到第二界面的广告内容不同于投放到第一界面的广告内容。Such a mobile terminal can be a terminal such as a smart phone, a tablet computer, or a smart watch. User through mobile terminal
By registering as a member, the advertisement content delivered by the advertisement delivery method provided by the present invention can be accepted. The information content includes advertisement content, and the advertisement content delivered to the second interface is different from the advertisement content delivered to the first interface.
尤其是，所述第一界面投放步骤包括投放区域设定步骤、区域投放内容步骤。在所述投放区域设定步骤中，设定投放广告内容的区域，例如设定投放广告内容的区域为全国、上海市、闵行区等等，进而实现精准投放、定点投放和管理的效果；在所述区域投放内容步骤中，按照所述区域，向所述区域内的移动终端投放广告内容。其中，所述广告内容可以为静态图案或者动态图案，优选情况下广告内容均被压缩到100K以内，从而加载显示或者播放时具有显示速度快及顺畅等优点。In particular, the first interface delivery step includes a delivery area setting step and a regional delivery content step. In the setting of the delivery area, the area in which the advertisement content is placed is set, for example, the area in which the advertisement content is placed is set to the national, Shanghai, Minhang, etc., thereby achieving the effects of precise delivery, fixed-point delivery, and management; In the step of delivering the content in the area, the advertisement content is delivered to the mobile terminal in the area according to the area. The advertisement content may be a static pattern or a dynamic pattern. Preferably, the advertisement content is compressed to within 100K, thereby having the advantages of fast display speed and smoothness when loading display or playing.
所述第一界面为锁屏界面；第二界面为独立于移动终端应用程序界面的界面；当显示第二界面时，移动终端处于锁屏状态或者处于解锁状态。移动终端应用程序界面由第一界面经不同于第一触屏操作的第二触屏操作切换得到。第一触屏操作与第二触屏操作之间为反向操作；第一触屏操作与第二触屏操作在移动终端屏幕上的操作位置之间为对称关系；第一触屏操作与第二触屏操作在移动终端屏幕上的操作位置之间位于不同的屏幕区域；或者，第一触屏操作与第二触屏操作为不同类型的操作。The first interface is a lock screen interface; the second interface is an interface independent of the mobile terminal application interface; when the second interface is displayed, the mobile terminal is in a lock screen state or is in an unlocked state. The mobile terminal application interface is switched by the first interface via a second touch screen operation different from the first touch screen operation. a reverse operation between the first touch screen operation and the second touch screen operation; the first touch screen operation and the second touch screen operation are in a symmetrical relationship between the operation positions on the screen of the mobile terminal; the first touch screen operation and the first touch screen operation The two touch screen operations are located in different screen areas between the operating positions on the screen of the mobile terminal; alternatively, the first touch screen operation and the second touch screen operation are different types of operations.
所述锁屏状态，是指移动终端未被解锁，因此仍处于锁屏状态。需要指出的是，无论移动终端屏幕当前显示的是否是锁屏界面，移动终端都有可能处于锁屏状态，即需要通过输入指纹、数字或者触控轨迹等密码信息进行解锁，从而能够进入应用程序界面。应用程序界面包括布置有一个或多个APP的界面。The lock screen state means that the mobile terminal is not unlocked, and therefore is still in a lock screen state. It should be noted that regardless of whether the screen of the mobile terminal is currently displayed as a lock screen interface, the mobile terminal may be in a lock screen state, that is, the password information such as fingerprint, number or touch track is required to be unlocked, so that the application can be accessed. interface. The application interface includes an interface in which one or more APPs are arranged.
其中，第一触屏操作可以对滑块的操作、滑屏操作、点选操作等等。在优选例中，第一触屏操作为将滑块向左滑动，第二触屏操作为将滑块向右滑动。Among them, the first touch screen operation can operate on the slider, the slide screen operation, the click operation, and the like. In a preferred embodiment, the first touch screen operates to slide the slider to the left and the second touch screen operates to slide the slider to the right.
更为具体地，信息内容为与广告内容相关联的内容；广告内容为静态广告或者动态广告，信息内容为静态信息或者动态信息；所述第一触屏操作构成对广告内容的点击操作。所述点击操作能够实现CPC(Click Per Cost)或者CPM(Click Per Motion)。尤其是，第一界面显示状态的变化构成对广告内容的操作，其中，所述显示状态的变化包括亮度变化、色调变化、对比度变化或者清晰度变化。进而本发明可以通过第一累积步骤、第二累积步骤按照CPC或者CPM进行分红。第一累积步骤：将广告内容被操作所生成的累积值，增加到被投放广告内容的移动终端对应的账户；第二累积步骤：将信息内容被操作所生成的累积值，增加到被投放信息内容的移动终端对应的账户；所述信息内容可以是网上商城，信息内容被操作可以是购买商品等交易，信息内容被操作所生成的累积值可以是交易利润。其中，所述累积值可以是分红，也可以是积分等等。例如锁屏
界面上的广告内容对应5分的分红，再通过累积值产生限制步骤：针对一广告内容或一信息内容，设定在多个移动终端上各自所能够产生累积值的上限，从而避免用户仅仅是为了获取收益而反复过多的观看广告内容，因此提高了广告投放的精确性。例如累计值可以是分红。分红可以每60分钟进行一次结算或者每24小时结算，通过大数据在不同时段显示竞价或关心度，在同一时段中在不同地区及不同人群、关注行业等判断，有助于广告精准投放。为了防止用户仅仅是为分红而看广告，以及防止同一个用户被反复投送相同的广告内容，所述移动终端屏幕的广告投放系统，还包括：投放次数限制模块：对于广告内容或信息内容，限制第一触屏操作被执行的次数和/或时段。例如对于同一个广告内容每天最多只能看10次。More specifically, the information content is content associated with the advertisement content; the advertisement content is a static advertisement or a dynamic advertisement, and the information content is static information or dynamic information; and the first touch screen operation constitutes a click operation on the advertisement content. The click operation can implement CPC (Click Per Cost) or CPM (Click Per Motion). In particular, the change in the display state of the first interface constitutes an operation on the advertising content, wherein the change in the display state includes a change in brightness, a change in hue, a change in contrast, or a change in sharpness. Further, the present invention can perform dividend distribution according to CPC or CPM through the first accumulation step and the second accumulation step. a first accumulation step of: adding the cumulative value generated by the operation of the advertisement content to the account corresponding to the mobile terminal to which the advertisement content is served; and the second accumulation step: adding the cumulative value generated by the operation of the information content to the served information The account corresponding to the mobile terminal of the content; the information content may be an online shopping mall, the information content being operated may be a transaction such as purchasing a commodity, and the accumulated value generated by the operation of the information content may be a transaction profit. Wherein, the accumulated value may be a dividend, or may be an integral or the like. Such as a lock screen
The advertisement content on the interface corresponds to a dividend of 5 points, and a restriction step is generated by the cumulative value: for an advertisement content or a content content, an upper limit of the cumulative value that can be generated on each of the plurality of mobile terminals is set, thereby avoiding the user merely In order to generate revenue, the advertisement content is repeatedly viewed too much, thereby improving the accuracy of the advertisement delivery. For example, the cumulative value can be a dividend. Dividends can be settled every 60 minutes or every 24 hours. The big data shows the bidding or interest in different time periods. In the same period, it can be judged in different regions and different groups and industries. In order to prevent the user from merely viewing the advertisement for the dividend, and preventing the same user from being repeatedly delivered the same advertisement content, the advertisement delivery system of the mobile terminal screen further includes: a delivery number restriction module: for the advertisement content or the information content, The number and/or time period during which the first touchscreen operation is performed is limited. For example, the same ad content can only be viewed up to 10 times a day.
本发明提供的方法还包括第三累积步骤：将广告内容、信息内容被操作所生成的累积值，分别增加到与被投放广告内容、信息内容的移动终端具有关联关系的移动终端对应的账户。用户的注册可以采用推荐的形式，这样，被推荐的新注册用户与推荐的用户之间的移动终端便建立了关联关系，因此，当新注册用户获得分红时，推荐该新注册用户的用户也能够获得分红。The method provided by the present invention further includes a third accumulating step of adding the accumulated content generated by the advertisement content and the information content by the operation to the account corresponding to the mobile terminal having the associated relationship with the mobile terminal to which the advertisement content and the information content are placed. The registration of the user may take the form of recommendation, so that the mobile terminal between the recommended new registered user and the recommended user establishes an association relationship. Therefore, when the newly registered user obtains the dividend, the user who recommends the newly registered user also Can receive dividends.
本发明还有助于提高对用户对广告偏好的判断。本发明提供的方法还包括：偏好判断步骤：在当前广告内容投放后的设定时间内，判断第一界面是否经第一触屏操作切换到第二界面；若是，则认为所述当前广告内容匹配用户的偏好；否则，则认为所述当前广告内容不匹配用户的偏好。例如将信息内容制作为广告内容的详细信息，若用户没有切换到信息内容，说明用户对广告内容的详细信息不感兴趣，反之，则说明感兴趣。The invention also helps to improve the user's judgment of the advertising preferences. The method provided by the present invention further includes: a preference determining step of: determining whether the first interface switches to the second interface via the first touch screen operation within a set time after the current advertisement content is delivered; if yes, determining the current advertisement content Matching the user's preferences; otherwise, the current ad content is considered not to match the user's preferences. For example, if the information content is made as the detailed information of the advertisement content, if the user does not switch to the information content, the user is not interested in the detailed information of the advertisement content, and vice versa, indicating that the user is interested.
根据本发明提供的一种移动终端屏幕的广告投放系统，包括：第一界面投放模块：在第一界面投放广告内容；第二界面投放模块：在第二界面投放信息内容；所述第二界面由第一界面经第一触屏操作切换得到。所述第一界面为锁屏界面；第二界面为独立于移动终端应用程序界面的信息投放界面；当显示第二界面时，移动终端处于锁屏状态或者解锁状态；移动终端应用程序界面由第一界面经不同于第一触屏操作的第二触屏操作切换得到；An advertisement delivery system for a mobile terminal screen according to the present invention includes: a first interface delivery module: placing advertisement content in a first interface; a second interface delivery module: delivering information content on a second interface; Switched from the first interface by the first touch screen operation. The first interface is a lock screen interface; the second interface is an information delivery interface independent of the mobile terminal application interface; when the second interface is displayed, the mobile terminal is in a lock screen state or an unlocked state; the mobile terminal application interface is An interface is switched by a second touch screen operation different from the first touch screen operation;
第一触屏操作与第二触屏操作之间的关系为：The relationship between the first touch screen operation and the second touch screen operation is:
-第一触屏操作与第二触屏操作之间为反向操作；- a reverse operation between the first touch screen operation and the second touch screen operation;
-第一触屏操作与第二触屏操作在移动终端屏幕上的操作位置之间为对称关系；- a first symmetrical relationship between the first touch screen operation and the second touch screen operation on the screen of the mobile terminal;
-第一触屏操作与第二触屏操作在移动终端屏幕上的操作位置之间位于不同的屏幕区域；
- the first touch screen operation and the second touch screen operation are located in different screen areas between the operating positions on the screen of the mobile terminal;
-第一触屏操作与第二触屏操作为不同类型的操作。- The first touch screen operation and the second touch screen operation are different types of operations.
信息内容为与广告内容相关联的内容；广告内容为静态广告或者动态广告，信息内容为静态信息或者动态信息；所述第一触屏操作构成对广告内容的点击操作；The information content is content associated with the advertisement content; the advertisement content is a static advertisement or a dynamic advertisement, and the information content is static information or dynamic information; the first touch screen operation constitutes a click operation on the advertisement content;
所述移动终端屏幕的广告投放系统还包括：偏好判断模块：在当前广告内容投放后的设定时间内，判断第一界面是否经第一触屏操作切换到第二界面；若是，则认为所述当前广告内容匹配用户的偏好；否则，则认为所述当前广告内容不匹配用户的偏好。The advertisement delivery system of the mobile terminal screen further includes: a preference judging module: determining whether the first interface switches to the second interface via the first touch screen operation within a set time after the current advertisement content is delivered; if yes, The current advertisement content matches the user's preference; otherwise, the current advertisement content is considered to not match the user's preference.
所述移动终端屏幕的广告投放系统还包括如下任一个或任多个模块：第一累积模块：将广告内容被操作所生成的累积值，增加到被投放广告内容的移动终端对应的账户；第二累积模块：将信息内容被操作所生成的累积值，增加到被投放信息内容的移动终端对应的账户；第三累积模块：将广告内容、信息内容被操作所生成的累积值，分别增加到与被投放广告内容、信息内容的移动终端具有关联关系的移动终端对应的账户。The advertisement delivery system of the mobile terminal screen further includes any one or more of the following modules: a first accumulation module: adding an accumulated value generated by the operation of the advertisement content to an account corresponding to the mobile terminal to which the advertisement content is served; a second accumulation module: adding the accumulated value generated by the operation of the information content to the account corresponding to the mobile terminal to which the information content is served; and the third accumulation module: adding the accumulated value generated by the operation of the advertisement content and the information content to the account An account corresponding to the mobile terminal having an associated relationship with the mobile terminal to which the advertisement content and the information content are placed.
所述移动终端屏幕的广告投放系统还包括：累积值产生限制模块：针对一广告内容或一信息内容，设定在多个移动终端上各自所能够产生累积值的上限。The advertisement delivery system of the mobile terminal screen further includes: a cumulative value generation restriction module: for an advertisement content or an information content, setting an upper limit of a cumulative value that can be generated on each of the plurality of mobile terminals.
尤其是，所述第一界面投放模块包括投放区域设定模块、区域投放内容模块。在所述投放区域设定模块中，设定投放广告内容的区域，例如设定投放广告内容的区域为全国、上海市、闵行区等等，进而实现精准投放、定点投放和管理的效果；在所述区域投放内容模块中，按照所述区域，向所述区域内的移动终端投放广告内容。其中，所述广告内容可以为静态图案或者动态图案，优选情况下广告内容均被压缩到100K以内，从而加载显示或者播放时具有显示速度快及顺畅等优点。In particular, the first interface delivery module includes a delivery area setting module and a regional delivery content module. In the delivery area setting module, an area for placing advertisement content is set, for example, an area for placing advertisement content is a national, a Shanghai, a Minhang area, etc., thereby achieving an effect of precise delivery, fixed point delivery, and management; In the area delivery content module, the advertisement content is delivered to the mobile terminal in the area according to the area. The advertisement content may be a static pattern or a dynamic pattern. Preferably, the advertisement content is compressed to within 100K, thereby having the advantages of fast display speed and smoothness when loading display or playing.
本发明是一种通过整合智能移动电话端屏幕作为广告显示媒体的技术方案，包括用户端、移动电话终端、多台智能移动电话屏幕、运营业务管理平台和精准广告投放系统。用户端，是用户自有的智能移动电话终端设备接收及浏览根据消费者习惯所投放到屏幕的广告，通过自然开锁移动智能电话的同时浏览静态及动态屏幕广告得到相应的广告分红。智能移动电话端，用于被广告投放移动设备的定位、接收平台信息、用户实名认证、计次付费每次浏览自有屏幕广告；运营业务管理平台，用于接受每个广告不同时段不同客户在不同地区的广告浏览记录、分析数据并通过数据再处理让自有的移动智能电话成为自有广告工具。本发明无地域性限制即使设备在哪里都可以智能抓取信息并投放广告浏览鱼每一位智能移动电话设备持有者分享广告分红，具有运营成本低、推广性强、提高广告投放精准率。The invention is a technical solution for integrating an intelligent mobile phone end screen as an advertisement display medium, including a user terminal, a mobile phone terminal, a plurality of smart mobile phone screens, an operation service management platform and a precise advertisement delivery system. The user terminal is a user-owned smart mobile phone terminal device that receives and browses advertisements that are placed on the screen according to consumer habits, and obtains corresponding advertisement dividends by browsing the static and dynamic screen advertisements while naturally unlocking the mobile smart phone. Intelligent mobile phone, used for positioning of mobile mobile devices, receiving platform information, user real name authentication, paying for each time browsing own screen advertisements; operating business management platform for accepting different advertisements for different customers at different times Advertising browsing records in different regions, analyzing data and re-processing data to make your own mobile smart phone a self-owned advertising tool. The invention has no geographical limitation, and even if the device is located, it can intelligently capture information and place advertisement browsing. Each smart mobile phone device holder shares the advertising dividend, which has low operating cost, strong promotion, and high precision of advertising delivery.
本领域技术人员知道，除了以纯计算机可读程序代码方式实现本发明提供的系统及
其各个装置、模块、单元以外，完全可以通过将方法步骤进行逻辑编程来使得本发明提供的系统及其各个装置、模块、单元以逻辑门、开关、专用集成电路、可编程逻辑控制器以及嵌入式微控制器等的形式来实现相同程序。所以，本发明提供的系统及其各项装置、模块、单元可以被认为是一种硬件部件，而对其内包括的用于实现各种程序的装置、模块、单元也可以视为硬件部件内的结构；也可以将用于实现各种功能的装置、模块、单元视为既可以是实现方法的软件程序又可以是硬件部件内的结构。Those skilled in the art will recognize that the system provided by the present invention is implemented in a purely computer readable program code and
In addition to its various devices, modules, and units, the system provided by the present invention and its various devices, modules, and units can be logically gated, switched, ASIC, programmable logic controller, and embedded by logic programming. The same procedure is implemented in the form of a microcontroller or the like. Therefore, the system and its various devices, modules and units provided by the present invention can be regarded as a hardware component, and the devices, modules and units included therein for implementing various programs can also be regarded as hardware components. The structure, the module, and the unit for implementing various functions can also be regarded as a software program that can be both a method and a hardware component.
以上对本发明的具体实施例进行了描述。需要理解的是，本发明并不局限于上述特定实施方式，本领域技术人员可以在权利要求的范围内做出各种变化或修改，这并不影响本发明的实质内容。在不冲突的情况下，本申请的实施例和实施例中的特征可以任意相互组合。
The specific embodiments of the present invention have been described above. It is to be understood that the invention is not limited to the specific embodiments described above, and various changes or modifications may be made by those skilled in the art without departing from the scope of the invention. The features of the embodiments and the embodiments of the present application may be combined with each other arbitrarily without conflict.
Claims (10)
- 一种移动终端屏幕的广告投放方法，其特征在于，包括：An advertisement delivery method for a mobile terminal screen, comprising:第一界面投放步骤：在第一界面投放广告内容；The first interface delivery step: placing the advertisement content in the first interface;第二界面投放步骤：在第二界面投放信息内容；The second interface delivery step: placing the information content on the second interface;所述第二界面由第一界面经第一触屏操作切换得到。The second interface is obtained by switching the first interface through the first touch screen operation.
- 根据权利要求1所述的移动终端屏幕的广告投放方法，其特征在于，所述第一界面为锁屏界面；第二界面为独立于移动终端应用程序界面的信息投放界面；当显示第二界面时，移动终端处于锁屏状态或者解锁状态。The advertisement delivery method of the screen of the mobile terminal according to claim 1, wherein the first interface is a lock screen interface; the second interface is an information delivery interface independent of the mobile terminal application interface; when the second interface is displayed At the same time, the mobile terminal is in a lock screen state or an unlocked state.
- 根据权利要求1所述的移动终端屏幕的广告投放方法，其特征在于，移动终端应用程序界面由第一界面经不同于第一触屏操作的第二触屏操作切换得到。The advertisement delivery method of the mobile terminal screen according to claim 1, wherein the mobile terminal application interface is switched by the first interface by a second touch screen operation different from the first touch screen operation.
- 根据权利要求3所述的移动终端屏幕的广告投放方法，其特征在于，第一触屏操作与第二触屏操作之间的关系为：The advertisement delivery method of the screen of the mobile terminal according to claim 3, wherein the relationship between the first touch screen operation and the second touch screen operation is:-第一触屏操作与第二触屏操作之间为反向操作；- a reverse operation between the first touch screen operation and the second touch screen operation;-第一触屏操作与第二触屏操作在移动终端屏幕上的操作位置之间为对称关系；- a first symmetrical relationship between the first touch screen operation and the second touch screen operation on the screen of the mobile terminal;-第一触屏操作与第二触屏操作在移动终端屏幕上的操作位置之间位于不同的屏幕区域；- the first touch screen operation and the second touch screen operation are located in different screen areas between the operating positions on the screen of the mobile terminal;-第一触屏操作与第二触屏操作为不同类型的操作。- The first touch screen operation and the second touch screen operation are different types of operations.
- 根据权利要求1所述的移动终端屏幕的广告投放方法，其特征在于，信息内容为与广告内容相关联的内容；广告内容为静态广告或者动态广告，信息内容为静态信息或者动态信息；所述第一触屏操作构成对广告内容的点击操作。The advertisement delivery method of the mobile terminal screen according to claim 1, wherein the information content is content associated with the advertisement content; the advertisement content is a static advertisement or a dynamic advertisement, and the information content is static information or dynamic information; The first touch screen operation constitutes a click operation on the advertisement content.
- 根据权利要求4所述的移动终端屏幕的广告投放方法，其特征在于，还包括：The method for advertising an advertisement of a screen of a mobile terminal according to claim 4, further comprising:偏好判断步骤：在当前广告内容投放后的设定时间内，判断第一界面是否经第一触屏操作切换到第二界面；若是，则认为所述当前广告内容匹配用户的偏好；否则，则认为所述当前广告内容不匹配用户的偏好。a preference determining step: determining, in a set time after the current advertisement content is delivered, whether the first interface switches to the second interface via the first touch screen operation; if yes, determining that the current advertisement content matches the user's preference; otherwise, The current advertising content is considered to not match the user's preferences.
- 根据权利要求1所述的移动终端屏幕的广告投放方法，其特征在于，还包括如下任一个或任多个步骤：The method for advertising an advertisement of a screen of a mobile terminal according to claim 1, further comprising any one or more of the following steps:第一累积步骤：将广告内容被操作所生成的累积值，增加到被投放广告内容的移动终端对应的账户；a first accumulation step: adding the accumulated value generated by the operation of the advertisement content to the account corresponding to the mobile terminal to which the advertisement content is served;第二累积步骤：将信息内容被操作所生成的累积值，增加到被投放信息内容的移动 终端对应的账户；a second accumulation step: adding the cumulative value generated by the operation of the information content to the movement of the content of the delivered information The account corresponding to the terminal;第三累积步骤：将广告内容、信息内容被操作所生成的累积值，分别增加到与被投放广告内容、信息内容的移动终端具有关联关系的移动终端对应的账户。The third accumulation step is: adding the accumulated value generated by the advertisement content and the information content by the operation to the account corresponding to the mobile terminal having the associated relationship with the mobile terminal to which the advertisement content and the information content are placed.
- 根据权利要求1所述的移动终端屏幕的广告投放方法，其特征在于，还包括：The method for advertising an advertisement of a mobile terminal screen according to claim 1, further comprising:累积值产生限制步骤：针对一广告内容或一信息内容，设定在多个移动终端上各自所能够产生累积值的上限。The cumulative value generation restriction step is to set an upper limit for each of the plurality of mobile terminals to generate a cumulative value for an advertisement content or an information content.
- 一种移动终端屏幕的广告投放系统，其特征在于，包括：An advertisement delivery system for a mobile terminal screen, comprising:第一界面投放模块：在第一界面投放广告内容；The first interface delivery module: advertising content in the first interface;第二界面投放模块：在第二界面投放信息内容；The second interface delivery module: the information content is placed on the second interface;所述第二界面由第一界面经第一触屏操作切换得到。The second interface is obtained by switching the first interface through the first touch screen operation.
- 根据权利要求9所述的移动终端屏幕的广告投放系统，其特征在于，所述第一界面为锁屏界面；第二界面为独立于移动终端应用程序界面的信息投放界面；当显示第二界面时，移动终端处于锁屏状态或者解锁状态；The advertisement delivery system of the mobile terminal screen according to claim 9, wherein the first interface is a lock screen interface; the second interface is an information delivery interface independent of the mobile terminal application interface; when the second interface is displayed The mobile terminal is in a lock screen state or an unlock state;移动终端应用程序界面由第一界面经不同于第一触屏操作的第二触屏操作切换得到；The mobile terminal application interface is switched by the first interface by a second touch screen operation different from the first touch screen operation;第一触屏操作与第二触屏操作之间的关系为：The relationship between the first touch screen operation and the second touch screen operation is:-第一触屏操作与第二触屏操作之间为反向操作；- a reverse operation between the first touch screen operation and the second touch screen operation;-第一触屏操作与第二触屏操作在移动终端屏幕上的操作位置之间为对称关系；- a first symmetrical relationship between the first touch screen operation and the second touch screen operation on the screen of the mobile terminal;-第一触屏操作与第二触屏操作在移动终端屏幕上的操作位置之间位于不同的屏幕区域；- the first touch screen operation and the second touch screen operation are located in different screen areas between the operating positions on the screen of the mobile terminal;-第一触屏操作与第二触屏操作为不同类型的操作；- the first touch screen operation and the second touch screen operation are different types of operations;信息内容为与广告内容相关联的内容；广告内容为静态广告或者动态广告，信息内容为静态信息或者动态信息；所述第一触屏操作构成对广告内容的点击操作；The information content is content associated with the advertisement content; the advertisement content is a static advertisement or a dynamic advertisement, and the information content is static information or dynamic information; the first touch screen operation constitutes a click operation on the advertisement content;所述移动终端屏幕的广告投放系统还包括：The advertisement delivery system of the mobile terminal screen further includes:偏好判断模块：在当前广告内容投放后的设定时间内，判断第一界面是否经第一触屏操作切换到第二界面；若是，则认为所述当前广告内容匹配用户的偏好；否则，则认为所述当前广告内容不匹配用户的偏好。a preference judging module: determining, in a set time after the current advertisement content is delivered, whether the first interface switches to the second interface via the first touch screen operation; if yes, determining that the current advertisement content matches the user's preference; otherwise, The current advertising content is considered to not match the user's preferences.所述移动终端屏幕的广告投放系统还包括如下任一个或任多个模块：The advertisement delivery system of the mobile terminal screen further includes any one or more of the following modules:第一累积模块：将广告内容被操作所生成的累积值，增加到被投放广告内容的移动终端对应的账户；a first accumulation module: adding a cumulative value generated by the operation of the advertisement content to an account corresponding to the mobile terminal to which the advertisement content is served;第二累积模块：将信息内容被操作所生成的累积值，增加到被投放信息内容的移动 终端对应的账户；a second accumulation module: adding the cumulative value generated by the operation of the information content to the movement of the content of the delivered information The account corresponding to the terminal;第三累积模块：将广告内容、信息内容被操作所生成的累积值，分别增加到与被投放广告内容、信息内容的移动终端具有关联关系的移动终端对应的账户。The third accumulation module: increases the cumulative value generated by the advertisement content and the information content by the operation, to an account corresponding to the mobile terminal having the associated relationship with the mobile terminal to which the advertisement content and the information content are placed.所述移动终端屏幕的广告投放系统还包括：The advertisement delivery system of the mobile terminal screen further includes:累积值产生限制模块：针对一广告内容或一信息内容，设定在多个移动终端上各自所能够产生累积值的上限。 The cumulative value generation restriction module sets an upper limit for each of the plurality of mobile terminals to generate a cumulative value for an advertisement content or an information content.
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| US20110295660A1 (en) * | 2010-06-01 | 2011-12-01 | CoSTEP Co., Ltd. | Method for processing mobile advertisement |
| CN104660600A (en) * | 2015-02-13 | 2015-05-27 | 惠聚科技（北京）有限公司 | Comprehensive display system and method for terminal advertisements |
| CN105100273A (en) * | 2015-08-31 | 2015-11-25 | 苏州天平先进数字科技有限公司 | System for transmitting advertisement to mobile phone client |
| CN105279671A (en) * | 2014-07-21 | 2016-01-27 | 高翔 | Smart phone talent show lock screen advertisement software system and realization method thereof |
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| US20110295660A1 (en) * | 2010-06-01 | 2011-12-01 | CoSTEP Co., Ltd. | Method for processing mobile advertisement |
| CN105279671A (en) * | 2014-07-21 | 2016-01-27 | 高翔 | Smart phone talent show lock screen advertisement software system and realization method thereof |
| CN104660600A (en) * | 2015-02-13 | 2015-05-27 | 惠聚科技（北京）有限公司 | Comprehensive display system and method for terminal advertisements |
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