CN111294370A

CN111294370A - Information delivery method, device and system

Info

Publication number: CN111294370A
Application number: CN201811488703.8A
Authority: CN
Inventors: 朱晓璇; 郭志凌; 王智
Original assignee: Alibaba Group Holding Ltd
Current assignee: Alibaba Group Holding Ltd
Priority date: 2018-12-06
Filing date: 2018-12-06
Publication date: 2020-06-16
Anticipated expiration: 2038-12-06
Also published as: CN111294370B; WO2020114417A1

Abstract

The embodiment of the application discloses an information delivery method, a device and a system, wherein the system comprises: the first client is used for submitting an equipment registration request to the server and providing an access entrance related to the target interface for an equipment service user; the server is used for returning information related to the access entrance to the first client; the second client is used for creating a delivery task associated with a first user in the network sales service system, wherein the delivery task comprises delivery demand information and delivery content information; the third client is used for obtaining the content to be displayed of the target interface through the access entrance information and displaying the content; the server is further used for matching the target first user for the second user and returning the release content information corresponding to the target first user to the third client for displaying. Through the embodiment of the application, the brand business can be effectively helped to find potential consumers and accurately operate to provide support.

Description

Information delivery method, device and system

Technical Field

The present application relates to the field of information delivery technologies, and in particular, to an information delivery method, apparatus, and system.

Background

With the development of a new retail service mode, how to better help brand merchants to search potential consumers and perform accurate operation to provide support, and to realize maximum offline customer acquisition is one of the targets pursued by a new retail service platform.

In order to achieve the above purpose, some attempts have been made in the prior art, for example, some specialized hardware devices are deployed in some scenes under the shopping mall, the hospital, the school, and the like, and the hardware devices have the feature of self-service selling and the like. The brand merchant can selectively put some samples of new products into the equipment according to the characteristics of the commodities of the brand merchant and audience groups, and consumers can perform operations such as code scanning and the like through associated application programs installed in terminal equipment such as mobile phones and the like and obtain corresponding user rights and interests, for example, obtaining samples free of charge and the like. Meanwhile, conditions for obtaining specific rights can be set, for example, members of corresponding brands need to be added. In this way, the consumer can obtain the user interest, and the brand merchant can obtain high offline customer obtaining rate. In addition, as specific equipment can be deployed in an accurate scene, such as a business trip, a college campus, a mother and infant crowd area and the like, accurate distribution can be achieved, and a brand can be helped to obtain offline users more accurately; meanwhile, a full-link solution can be realized, and not only is the sample dispatched, but also the subsequent purchasing and other behaviors of the consumer can be triggered.

However, the inventor of the present application finds that the above scheme has at least the following potential problems and future business upper limits in the process of implementing the present application: firstly, the hardware investment is high; secondly, the maintenance cost is high: logistics, storage and labor cost of replenishment are high, and in addition, mechanical elements are relatively complex, so that the failure rate is high; furthermore, the market capacity is limited: the marketing budget that the brand trader is willing to invest in the pie pattern is limited, and the market-invested capacity of the associated hardware devices is limited.

Therefore, how to more effectively help brand owners to find potential customers and perform accurate operation to provide support becomes a technical problem to be solved by those skilled in the art.

Disclosure of Invention

The application provides an information delivery method, device and system, which can effectively help brand merchants to find potential consumers and provide support for accurate operation.

The application provides the following scheme:

an information delivery system, comprising:

the first client is used for submitting a device registration request to the server aiming at the device which is provided by the device service provider and needs to be registered as the information delivery terminal, and receiving the information returned by the server so as to provide an access entrance related to a target interface for a device service user according to the received information;

the server is used for distributing equipment identification for the equipment which the first client requests to register, determining the corresponding relation between the equipment identification and the equipment detail information and returning the information related to the access entrance to the first client;

the second client is used for creating a delivery task associated with a first user in the network sales service system, wherein the delivery task comprises delivery demand information and delivery content information;

the third client is used for obtaining and displaying the content to be displayed of the target interface through the access entrance information in the process that a second user in the network sales service system obtains the service provided by the equipment service party through the equipment;

the server is further configured to determine a device identifier used by the second user and device detail information corresponding to the device identifier, match a target first user for the second user by judging whether the device detail information and/or the information of the second user meets the delivery requirement of the first user, and return delivered content information corresponding to the target first user to the third client for presentation as content to be presented in the target interface.

An information delivery method, comprising:

according to a device registration request of a first client, a device service provider is provided with a device distribution device identifier which needs to be registered as an information delivery terminal, and the corresponding relation between the device identifier and device detail information is determined;

returning information related to the access entrance of the target interface to the first client so that the equipment service provider provides the equipment service user with the access entrance of the target interface according to the received information;

receiving information release task information created by a second client, and carrying out corresponding relation between a first user identifier in a network sales service system and release task information, wherein the release task comprises release demand information and release content information;

receiving an access request submitted through the access portal, wherein the access request is issued in the process that a second user in the network sales service system obtains the service provided by the equipment service party by using the equipment;

determining the device identifier used by the second user and device detail information corresponding to the device identifier, and matching a target first user for the second user by judging whether the device detail information and/or the information of the second user meet the delivery requirement of the first user;

and returning the released content information corresponding to the target first user as the content to be displayed in the target interface to a third client associated with the second user for displaying.

A device information registration method, comprising:

submitting a device registration request to a server aiming at a device which is provided by a device service provider and needs to be registered as an information delivery terminal; the registration request carries details of the equipment, so that the server distributes equipment identification for the equipment requesting registration and determines the corresponding relation between the equipment identification and the details of the equipment;

and receiving information returned by the server so as to provide an access entrance about a target interface for a device service user according to the received information, wherein the target interface is used for displaying the released content associated with a target first user in the network sales service system, and the target first user is determined by judging whether the device detail information and/or the information of a second user in the network sales service system as the device user conforms to the release requirement of the first user.

A drop task creation method, comprising:

creating a delivery task associated with a first user in a network sales service system, wherein the delivery task comprises delivery demand information and delivery content information;

submitting the task information to a server, storing the corresponding relation between the first user identification and the task information by the server, in the process that the second user in the network sales service system obtains the service provided by the equipment service provider by using the equipment, receiving an access request submitted through an access portal provided by the device service provider, determining a device identification used by the second user, and the device detail information corresponding to the device identifier matches a target first user for the second user by judging whether the device detail information and/or the information of the second user meet the delivery requirement of the first user, and returns the delivery content information corresponding to the target first user as the content to be displayed in the target interface to a third client associated with the second user for displaying.

An information delivery method, comprising:

in the process that a second user in the network sales service system obtains related services by using equipment provided by an equipment service party, obtaining content to be displayed of a target interface through access entrance information provided by the equipment service party; the content to be displayed is released content corresponding to a target first user, and the target first user judges whether the information of the second user and/or the detail information of the used equipment meets the content release requirement of the first user or not;

and displaying the released content of the target first user through the target interface.

An information delivery apparatus, comprising:

the device registration unit is used for distributing device identifiers for devices which are provided by a device service provider and need to be registered as the information delivery terminal according to the device registration request of the first client, and determining the corresponding relation between the device identifiers and the device detail information;

the entrance related information returning unit is used for returning information related to the access entrance of the target interface to the first client so that the equipment service provider provides the access entrance related to the target interface for the equipment service user according to the received information;

the system comprises a delivery task information receiving unit, a delivery task information sending unit and a delivery task information sending unit, wherein the delivery task information receiving unit is used for receiving information delivery task information created by a second client and sending a corresponding relation between a first user identifier and the delivery task information in a network sales service system, and the delivery task comprises delivery demand information and delivery content information;

an access request receiving unit, configured to receive an access request submitted through the access portal, where the access request is issued in a process in which a second user in the network sales service system obtains a service provided by the equipment service provider by using the equipment;

the user matching unit is used for determining the equipment identifier used by the second user and the equipment detail information corresponding to the equipment identifier, and matching a target first user for the second user by judging whether the equipment detail information and/or the information of the second user meet the delivery requirement of the first user;

and the released content providing unit is used for returning the released content information corresponding to the target first user as the content to be displayed in the target interface to a third client associated with the second user for displaying.

An apparatus for registering device information, comprising:

a registration request submitting unit, configured to submit a device registration request to a server for a device provided by a device service provider and needing to be registered as an information delivery terminal; the registration request carries details of the equipment, so that the server distributes equipment identification for the equipment requesting registration and determines the corresponding relation between the equipment identification and the details of the equipment;

and the information receiving unit is used for receiving information returned by the server so as to provide an access entrance related to a target interface for the device service user according to the received information, wherein the target interface is used for displaying the released content associated with the target first user in the network sales service system, and the target first user is determined by judging whether the device detail information and/or the information of a second user in the network sales service system as the device user conforms to the release requirement of the first user.

A drop task creation apparatus comprising:

the system comprises a launching task creating unit, a launching task processing unit and a launching service processing unit, wherein the launching task creating unit is used for creating a launching task related to a first user in the network sales service system, and the launching task comprises launching demand information and launching content information;

a task information submitting unit for submitting the task information to a server, the server storing the corresponding relationship between the first user identifier and the task information, in the process that the second user in the network sales service system obtains the service provided by the equipment service provider by using the equipment, receiving an access request submitted through an access portal provided by the device service provider, determining a device identification used by the second user, and the device detail information corresponding to the device identifier matches a target first user for the second user by judging whether the device detail information and/or the information of the second user meet the delivery requirement of the first user, and returns the delivery content information corresponding to the target first user as the content to be displayed in the target interface to a third client associated with the second user for displaying.

An information delivery apparatus, comprising:

the system comprises a to-be-displayed content obtaining unit, a content display unit and a content display unit, wherein the to-be-displayed content obtaining unit is used for obtaining to-be-displayed content of a target interface through access entrance information provided by an equipment service party in the process that a second user in the network sales service system obtains related services through equipment provided by the equipment service party; the content to be displayed is released content corresponding to a target first user, and the target first user judges whether the information of the second user and/or the detail information of the used equipment meets the content release requirement of the first user or not;

and the content display unit is used for displaying the released content of the target first user through the target interface.

An electronic device, comprising:

one or more processors; and

a memory associated with the one or more processors for storing program instructions that, when read and executed by the one or more processors, perform operations comprising:

An electronic device, comprising:

one or more processors; and

An electronic device, comprising:

one or more processors; and

An electronic device, comprising:

one or more processors; and

According to the specific embodiments provided herein, the present application discloses the following technical effects:

according to the embodiment of the application, the first client is provided for the equipment service provider, so that the equipment service provider can register specific equipment, the second client is provided for the first user (brand party and the like), so that the first user can create a task, and in the process of creating a release task, specific channels, equipment geographic ranges, crowd labels and the like can be set, and specific release content is set. In the process that a consumer user obtains corresponding services by using the equipment provided by the equipment service provider, an access entry of a target interface can be provided for the consumer user in some modes, by means of the access entry, the most appropriate first user can be selected for the consumer user through the third client, and the delivered content of the first user is displayed through the target interface in the third client, so that the specific delivered content can be accurately reached. According to the scheme, the flow resources which are widely available under the line can be used as the contact points for the first user to accurately operate, the first user is helped to realize more accurate content delivery, and the first user is not required to invest extra cost in the aspects of hardware equipment or logistics, warehousing, manpower and the like of replenishment.

In addition, in the process of realizing thousands of people and thousands of faces in an offline public domain scene, the embodiment of the application can be based on the universe data tag and mashup the information of POI and the like in an offline contact scene, and after a consumer touches an offline channel, the precise matching and connection of the first user such as the consumer and a brand merchant can be realized. The matching suitable first user can be calculated in real time for placement before the target interface is opened by the consumer.

In an alternative embodiment, a new offline incremental market may be obtained with "just-in-time equity" as the entry point: the method has the advantages that the huge demand of the consumers for acquiring the instant rights and interests in the online scene, particularly the small-amount high-frequency rights and interests are extracted, and the specific products are fused into the use scenes of the small-amount high-frequency rights and interests under each line by taking the demand as an entry point, so that the use experience (various rights and interests) of the consumers is improved on one hand, the commercial interest is maximized on the other hand, the customer order of the equipment service provider (namely the offline channel operator) can be improved, and the first users such as the brand side and the like can obtain a new offline user incremental market.

Moreover, ability to monitor and prevent brushing: and in the face of the factors of scattered offline scenes and numerous channel parties, the equipment is uniformly remotely monitored by integrating the resources of the offline channel operator. Point location information is obtained, and health and anti-brushing capabilities are achieved by combining the point location information and consumer behaviors. Specifically, the information on each device may be managed, including a distributor, a device type, POI information (province, city, district, property type, floor, store type), a settlement method, a code scanning number limiting rule, and the like.

Of course, it is not necessary for any product to achieve all of the above-described advantages at the same time for the practice of the present application.

Drawings

In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings needed to be used in the embodiments will be briefly described below, and it is obvious that the drawings in the following description are only some embodiments of the present application, and it is obvious for those skilled in the art to obtain other drawings without creative efforts.

FIG. 1 is a schematic diagram of an overall scheme provided by an embodiment of the present application;

FIG. 2 is a schematic diagram of a system provided by an embodiment of the present application;

fig. 3 is a schematic diagram of a device registration interface of a first client according to an embodiment of the present application;

4-1 and 4-2 are schematic diagrams of a delivery task configuration interface in the second client according to the embodiment of the present application;

FIG. 5 is a schematic diagram of a delivery relationship provided by an embodiment of the present application;

6-1 to 6-3 are schematic interface diagrams in a scenario of a third client according to an embodiment of the present application;

7-1 to 7-3 are schematic interface diagrams in another scenario of a third client according to an embodiment of the present application;

fig. 8 is a schematic interface diagram in a third client according to an embodiment of the present application;

FIG. 9 is a flow chart of a first method provided by an embodiment of the present application;

FIG. 10 is a flow chart of a second method provided by embodiments of the present application;

FIG. 11 is a flow chart of a third method provided by embodiments of the present application;

FIG. 12 is a flow chart of a fourth method provided by embodiments of the present application;

FIG. 13 is a schematic diagram of a first apparatus provided by an embodiment of the present application;

FIG. 14 is a schematic diagram of a second apparatus provided by an embodiment of the present application;

FIG. 15 is a schematic diagram of a third apparatus provided by an embodiment of the present application;

FIG. 16 is a schematic diagram of a fourth apparatus provided by an embodiment of the present application;

FIG. 17 is a schematic diagram of an electronic device provided by an embodiment of the application;

fig. 18 is a schematic diagram of another electronic device provided in an embodiment of the present application.

Detailed Description

The technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all of the embodiments. All other embodiments that can be derived from the embodiments given herein by a person of ordinary skill in the art are intended to be within the scope of the present disclosure.

In the embodiment of the application, an implementation mode that helps a brand company perform precise operation by integrating public domain traffic is adopted, the implementation mode is switched into an industry or a field with extremely dispersed resources, the traffic is further scattered to each touch action unit (once display or once code scanning) by data and an algorithm after the traffic resources are integrated by utilizing the influence of a service platform (such as a network sales service platform), the traffic value and the efficiency of each action unit are mined, additional value-added value is provided for a brand party and a traffic resource party, a new growth space is brought to a whole offline industrial chain, and the service platform also has an opportunity to master the offline traffic distribution right for a long time. In the mode, a new business relation is established, accurate crowd data capacity is applied, loose public domain flow resources under a brand party aggregation line are helped, various intelligent terminals are connected in a light-weight and large-scale mode by taking the forms of code scanning and the like as contacts, high ROI (return on investment) and accurate user data assets are obtained for brand merchants, meanwhile, instant rights and interests can be provided for consumers through some forms, and the participation degree of the consumers is improved.

In a specific implementation, as shown in fig. 1, the global traffic integrated in the embodiment of the present application may specifically be a low-rate high-frequency public traffic contact widely existing offline, such as a vending machine, a shared charger, a commercial wifi, an interactive game machine, a bus, a subway, a shared bicycle, and the like. For convenience of description, the providers of these services are referred to as "device service providers" in the embodiments of the present application. The device service provider provides corresponding services for consumers mainly through some devices deployed on line, and such services may generally have a feature of "small amount and high frequency", that is, the amount of money required by the consumers each time in the process of obtaining the services provided by such devices is not high, but the frequency of use may be relatively high. For example, many consumers may travel on at least two buses or subways each weekday, may use multiple shared vehicles, and so on. That is, in the embodiment of the present application, a specific device service provider may be an off-line service that already exists widely, and the content of a specific service may be various, and a dedicated hardware device does not need to be provided for the embodiment of the present application. Since the existing widely-existing device service often has a large user group and is used frequently, code scanning payment and other operations are generally required in each use process, and for a platform or a brand provider, the operation of code scanning, browsing and the like of a consumer belongs to a traffic resource each time, so that the embodiment of the application can use the abundant traffic resource which is already widely available on line as a contact point to help the brand provider (a brand party, a merchant and other first users in a network sales service system) to realize more accurate operation, for example, marketing actions such as specifically drawing new potential customers, activating sleeping members, caring high-value members and the like, and the like.

That is to say, in the network sales service system in the embodiment of the present application, an online content delivery platform is linked at one end, and a first user can put forward delivery requirements based on a crowd label, store-level POI information, a contact channel, and the like, generate specific delivery content according to specific operation activities, and perform operation activities such as hidden visitor renewal, sleeping member activation, high-value member care, and the like through an offline public domain traffic entrance of the system; the other end is linked with a wide off-line small-amount high-frequency public domain flow contact, such as the vending machine, the sharing charger, the commercial wifi, the interactive game machine, the public transport, the subway, the sharing bicycle and the like, and the content released on the brand is displayed to the consumer user through the flow contact. In addition, in order to improve the participation degree of the user, the method can guide the consumer to open the related client application program by using the instant interest for free and the like, watch the marketing content and start the instant interest. Meanwhile, a closed-loop mode of brand putting, platform distribution, channel commission and user benefit can be constructed.

The following describes in detail a specific implementation provided by the embodiments of the present application.

Example one

First, the first embodiment provides an information delivery system, and referring to fig. 2, the system may specifically include: the method comprises the steps of providing a first client 201 for a device service provider, providing a second client 202 for a first user (a brand party, a merchant user and the like) in the current network sales system, providing a third client 203 for the first user (a buyer user, a consumer user and the like) in the current network sales system, and further providing a server 200 as service support of a background. Wherein:

the first client 201 is used for submitting a device registration request to the server aiming at the device which is provided by the device service provider and needs to be registered as the channel of the information delivery terminal, and receiving the information returned by the server so as to provide an access entrance related to a target interface for a device service user according to the received information;

the server 200 is configured to allocate an apparatus identifier to the apparatus requested to be registered by the first client, determine a correspondence between the apparatus identifier and the apparatus detail information, and return information related to the access entry to the first client;

the second client 202 is used for creating a delivery task associated with a first user in the network sales service system, wherein the delivery task comprises delivery demand information and delivery content information;

the third client 203 is configured to, in the process that a second user in the network sales service system obtains a service provided by the device service provider by using the device, obtain and display the content to be displayed on the target interface through the access entry information;

the server 200 is further configured to determine a device identifier used by the second user and device detail information corresponding to the device identifier, match a target first user for the second user by determining whether the device detail information and/or the information of the second user meets a delivery requirement of the first user, and return delivered content information corresponding to the target first user as content to be displayed in the target interface to the third client for displaying.

If a certain device service party needs to become a terminal channel party through the mode provided by the embodiment of the application, device registration can be performed through the first client. Specifically, as shown in fig. 3, information such as a channel name, a device type, a device model, a device name, a device number, a device service state (online, offline, etc.), a device location, a location name, a detailed address (even including a floor, etc.), a scene primary classification, a scene secondary classification, etc. may be registered, and accordingly, the server may assign a device identifier (device code) to the specific device, and may store a correspondence between the specific device identifier and detail information submitted during registration. It should be noted that, in an alternative manner, in order to improve the participation of the consumer, an instant interest may be provided for the consumer user, so that the consumer user can obtain the instant interest if participating in the operation activities launched to the consumer user in the process of using the service provided by the device service provider, and the instant interest can be directly used for paying the cost required for using the service this time, and so on. In this case, specific instant benefits may also be set by the device service provider for specific devices, e.g., "subtract 3 yuan", "subtract 2 yuan", etc. Such equity information may also be submitted to the server upon registering the device information, stored by the server, and subsequently, during a process in which the consumer uses the service of the corresponding device, participate in an operation activity (e.g., join a member of a certain brand) released thereto, and then the corresponding available equity information may be displayed to the consumer.

After the server completes registration of a specific device, the server may return, to the first client, information specifically used for generating an access entry, where the access entry may specifically exist in the form of a graphic code or the like, or may also be website information or the like, and may specifically be determined according to an operation mode inside the device service provider. For example, in the case of a vending machine, a gaming machine, or the like, where a device is placed at a fixed location in a fixed scene, it may be returned directly in the form of a graphic code. The information carried in the graphic code may include a device identifier (devicecode) and website information of a target interface, where the target interface is an interface provided by the server for bearing specific delivered content, and is finally displayed by a third client provided to the consumer user. At this time, the device service provider may bind the specific graphic code with the device, and if the device itself has a display screen, the specific graphic code may be displayed through the display screen, and more specifically, in a conventional interaction flow of the device itself, the payment graphic code may be displayed to the user through the display screen, and the user may pay in a code scanning manner through the associated application program. For example, for a self-service vending machine device, after a user selects a certain commodity to be purchased, a payment graphic code can be displayed in a display screen of the self-service vending machine, and the user can take away the commodity after scanning the code for payment. For the situation, the device service provider can modify the payment interaction process of the device, and when the payment graphic code is displayed, the graphic code provided by the server in the embodiment of the application is added. Therefore, when the user uses the device and the display screen of the device shows a specific payment interface, the graphic code provided by the server in the embodiment of the application can be disclosed to the consumer user. In this way, the user can scan the code of the graphic code through the third client, and accordingly, the determination of the delivered content and the related flow of the target interface display can be entered, which will be described in detail later. It should be noted that, for a scenario of the self-service vending machine, some self-service vending machines may provide independent payment graph codes for each specifically sold commodity, and at this time, the service graph in the embodiment of the present application may also provide corresponding graph codes specifically for specific commodity granularity. After a consumer selects a certain commodity through the self-service vending machine, when payment graphic code information is provided, the related graphic code provided for the commodity by the server in the embodiment of the application is displayed.

In another case, if the specific device does not have a display screen, but provides the specific payment graphic code by means of a material sticker, the device service provider may also paste the graphic code provided by the server in the embodiment of the present application to the specific device by means of the material sticker. For example, in some shopping malls and other scenes, a "doll grabber" or the like may be affixed with a variety of payment graphics codes for purchasing associated game pieces. At this time, the graphic code provided in the embodiment of the present application may also be pasted to such a device. In this way, when the consumer user uses the device, if payment needs to be made for the service, the consumer user may also choose to make payment by scanning the graphic code provided by the server in the embodiment of the present application through the third client. Furthermore, the target interface can be displayed through the third client, the released content of a certain first user is presented in the target interface, and under the condition that the user completes a certain task, the corresponding user rights and interests can be obtained, so that the target interface is used for deducting the cost required to be paid in the using process of the equipment, and the like.

Furthermore, for a device service provider related to a shared bicycle, a subway, a public transport, and the like, an operation mode of the device service provider is different from that of a vending machine, a game machine, and the like, and the device itself may not need to display a specific payment graphic code in a display screen or a material sticker manner, but pay through a fourth client (which may be an independent application program, or may be implemented in a form of a applet, and the like, inside an application program such as a certain payment tool, and the like) provided by the device service provider. For example, for a shared bicycle, the graphic code set on the body of a specific bicycle is generally only used for unlocking and not for payment, and the payment can be carried out through the corresponding application client. In addition, such devices may also be non-stationary, i.e., the location of a particular device may shift during use by a particular consumer user. For example, with shared bicycle devices, a consumer user typically rides the bicycle from one location to another during use, and so forth. In this case, the server may not need to provide a corresponding graphic code for each device, but may return the website information of the target interface to the first client, so that the device service provider may add an access entry about the target interface (for example, may set by providing the first operation option in the payment interface) in the payment interface of the fourth client by modifying the interaction flow of the fourth client, and link to the website of the target interface. That is, in the original interaction flow, in the case that the user enters the payment interface through the fourth client to pay for the service provided by the relevant device used recently, a plurality of selectable payment mode operation options may be provided in the payment interface, for example, payment is performed through a certain payment instrument, payment is performed through a certain bank card, and the like. In the embodiment of the present application, the first operation option provided by the embodiment of the present application may be added as another brand new payment method. Under the condition that payment is conducted through the payment mode, the second user can click the corresponding first operation option, then the server matches the first user which is most suitable for the second user, specific content released by the first user is returned to a target interface of the third client side to be displayed, and the second user has the opportunity to obtain corresponding user rights after specific tasks are completed. That is, in this case, the second user may access the target interface not by scanning the code, but by clicking the relevant operation option in the page in the relevant page of the fourth client provided by the device service provider.

In the above manner of providing an access portal through an operation option in a related page in the fourth client, if the fourth client is an independent application, the fourth client and the third client, and the server in the embodiment of the present application do not belong to the same developer, and therefore, the fourth client cannot directly perform information interaction with the server in the embodiment of the present application. For this reason, in this way, the server may provide the relevant interface of the server to the server in addition to the website information of the target interface, so that the fourth client can communicate with the server to provide the relevant information to the server. For example, the information specifically provided by the fourth client to the server may include an identifier of the device and real-time location information, so that the server can know a current location of the device, and further match the delivered content of the appropriate first user for the device. After receiving the specific device identifier and the real-time positioning information, the server may automatically call up a third client of the consumer user, so as to display the target interface in the third client. In another mode, the fourth client may be directly implemented inside the third client in the form of an applet, and at this time, because the fourth client belongs to a program built in the third client, the operation performed by the consumer user on the operation option in the process of using the fourth client may directly implement the jump to the target interface inside the third client.

It should be noted that, no matter the access portal is provided through a graphic code, or the access portal is provided through an operation option in a related page in the fourth client, the website of the specific target interface may be the same, but the content actually presented in the interface may be different according to the specific device and the second user. For example, the released content of different first users may be displayed in a target interface obtained by scanning a code when the same user uses different devices, and the released content of different first users may also be displayed in a target interface obtained by scanning a code when different users use the same device.

It should be noted that, the device service provider may also open some related interfaces to the server in the embodiment of the present application, so that, when a subsequent second user accesses the target interface, browses the delivered content, and completes a related task, if an instant right is required to be provided to the second user, the server may further provide a corresponding notification message to the device service provider through the related interface provided by the device service provider to notify the device service provider that the second user has obtained the instant right, at this time, when the device service provider generates a specific order (using an order corresponding to the service provided by the current device) for the user, the amount corresponding to the instant right may be deducted based on the amount originally required to be paid, and then a specific order is generated for the user to pay, and so on.

The way in which the server cooperates with the device service provider is described above. The following mainly describes the operation mode of the first user side in detail. The first user mainly refers to a brand party, a seller user and the like in the current network sales service system. Specifically, the server may provide a relevant operation interface to the first user through the second client, and the first user may create the delivery task through the operation interface of the second client. As shown in fig. 4-1, when an issuing task is created, a specific issuing requirement may be provided, for example, the specific issuing requirement may be provided in a manner of specifying an issuing channel, a geographical range, an issuing crowd, a marketing scene, and the like. For example, a first user may select to deliver through a shared bicycle channel, or select to deliver to a device within a certain range near the associated physical store, or select to deliver to a group such as a student or a white-collar, or, as shown in fig. 4-1, may set a delivery requirement in multiple dimensions such as a delivery location, a crowd, and a marketing scene. The specific delivery location information may include a location type, a geographic area, a scene classification, a device type, and the like, and a certain location area may be defined by the information. When the designated crowd is selected, a specific crowd type can be designated, and a specific directional packet (generated in advance) can be selected. When setting the marketing scenario, a specific attention object (for example, a flagship store may be specifically selected), a customer-obtaining manner (for example, a new customer enters a member, etc.) may also be selected. In addition, one or more of the above requirements may be selected, and the logical relationship between the various conditions, including and, or, etc., may also be selected. In addition, as shown in fig. 4-2, specific maximum single-day releasing times, maximum single-month releasing times, releasing amount, releasing speed (uniform releasing, fast releasing, etc.), and the like may be set, and these factors may all affect the subsequent selection of the target first user.

In addition to setting delivery requirements or conditions, another important part is setting specific delivery contents. Specifically, the delivered content may be determined according to a specific operation manner of the first user, for example, if a potential customer needs to be updated, information such as a file related to the update may be provided in the delivered content. In addition, in the case that the immediate rights and interests need to be provided for the consumer users participating in the operation activities, the operation options for obtaining the rights and interests of the specific users can also be provided in the specific delivery contents. In a specific implementation, the user may complete a related task and obtain the rights and interests, so that the second operation options corresponding to completing the related task and obtaining the rights and interests of the user may be combined, for example, after completing the operation of joining a brand member associated with a certain first user through the operation option of "joining a member", the corresponding user rights and interests may be automatically obtained, and so on. In a specific implementation, the server may further provide a template of the delivered content for the second user, where the template may include information about the second operation option for completing the related task and obtaining the user interest, so as to implement a unified management of the process of obtaining the user interest. In addition, the specific template may further include some information such as recommended documents, and the second user may edit the delivered content through the information in the template, so as to improve efficiency and improve standardization of the delivered content.

It should be noted that, in the embodiment of the present application, the user interest may be provided for the consumer user who browses the specific delivery content and participates in the specific operation activity, and this part of the user interest may be calculated in the operation cost of the first user. Specifically, when the first user creates the placement task, the server may charge the first user a corresponding fee in the form of a commission and the like, so as to support implementation of the subsequent operation process. With respect to the commission charged by the server, one portion may be used to provide immediate benefits to the consumer user, and another portion may be allocated to the device service provider so that the device service provider can also benefit from it, facilitating long-term efficient operation of the overall system.

After the first user completes creation of a specific delivery task, the server may store delivery requirements/conditions and delivery contents corresponding to each first user, and subsequently, in a process that the second user obtains a certain service using a device of a device service provider, if an access request to the target interface is initiated through a corresponding access entry, the server may first match a most appropriate one for the current second user from each first user as a target first user, and then display the delivery contents corresponding to the target first user in the target interface through a third client of the second user.

For example, when the first user sets the launching task, a specific launching demand/condition may be set, and therefore, when selecting, it is first determined whether the current device and/or the second user meets the launching demand of the first user according to the type of the current device, the location, the terminal channel to which the current device belongs, the crowd information to which the current second user belongs, and the like. In this way, a batch of first users may be first screened to form a first set, that is, the delivery tasks of the first users in the first set hit the current device and/or the second user. Thereafter, the most suitable one can be further selected from this first set. For example, in a specific implementation, the first user may set an upper delivery limit or a delivery speed for a certain time period (e.g., every day) for his/her delivery content, so that some first users who have exceeded the upper delivery limit or who do not meet the delivery speed requirement may be filtered from the first set. In addition, the relationship between the user rights and interests which can be released on the specific device and the specific first user can be preset, and screening can be performed through the relationship. Moreover, the putting proportion of each first user on each device can be set in advance, the first users can be screened through the putting proportion information, and the like. In a word, more accurate touch can be realized through the above method, for example, as shown in fig. 5, when a brand owner (a first user) sets a release task, the brand owner (the first user) can respectively set POI (point of interest) information, device types, and the like of an online crowd pack, an offline channel, so that release contents on a specific brand can be touched to the most suitable consumer through layer-by-layer screening, and the purpose of accurate release is achieved.

After a specific second user selects one of the target first users, the released content corresponding to the first user can be returned to a third client associated with the second user, and displayed through a target interface of the third client. Then, the second user can browse the specific contents through the third client, and can complete the corresponding task (join a brand member, or pay attention to an online shop of a brand, or watch a video, etc.) through the second operation option for obtaining the user rights, and obtain the specific user rights. Specifically, after receiving the operation performed by the second user on the second operation option through the third client, the server may issue the user right to the second user according to the user right issue manner information corresponding to the device (which may be set when the device is registered). In this embodiment, since the user right issued in the present application may be in the form of an instant right, after the specific user right is issued, a third operation option for using the user right may be further provided, that is, the user right obtained by the first user performing the specific task may be directly used for paying for the service provided by the device.

For example, referring to fig. 6-1, assuming that a second user scans a graphic code related to the embodiment of the present application, which is set on a doll grabber, through a third client, the server may then match a most suitable first user to the second user, and may display specific head-on contents of the first user in a target interface of the third client. For example, a specific drop content interface may be as shown in fig. 6-2. A first operating option for performing the relevant task may be presented, such as a button to determine authorization and turn on the membership word, etc. After the second user completes the task through the first operation option, the second user may enter an interface for receiving the related user's interest, as shown in fig. 6-3, wherein a third operation option for using the user's interest, such as "use immediately", may be presented. After the second user operates the third operation option for using the user rights, the server may further provide a corresponding notification message to the device service provider through a pre-obtained interface of the corresponding device service provider. In this way, the device service provider can take the corresponding user rights into effect, generate a corresponding order, provide the data to be paid to the third client, and then complete specific payment through the third client.

For another example, when a second user uses the shared power bank service, and returns the power bank, the display situation in the fourth client may be as shown in fig. 7-1, where the "send-in-meeting two-element" button may correspond to the aforementioned first operation option for obtaining the delivered content. After clicking, the impressions of one of the target first users may be presented through a target interface in the third client, as shown in fig. 7-2. A second operation option for performing a task may be included, for example, a "determine authorization and open membership" button in the figure. After clicking the second operation option, the user may return to the payment interface of the third client, if the aforementioned user interest provided by the first user for the second user is two-dollar cash, as shown in fig. 7-3, "my wallet 2 dollar" may be displayed in the payment interface of the third client, and so on, and then the user may pay for the service using the power bank directly by using the balance in the "my wallet".

In addition, in specific implementation, in order to prevent situations such as "malicious order swiping", the server may further control the number of times each device can be launched within a certain time period, and/or the number of times a single first user can use the user rights and interests on the same terminal channel/the same device within a certain time period. Specifically, in order to implement the above control, in this embodiment of the application, a fifth client may be further provided for the background staff, and through the fifth client, some specific configuration operations, including information such as specific number of times that can be released and number of times that can be used for user rights and interests, may be completed through the fifth client, and then, the server may implement the control according to the specific configuration information. In addition, through the fifth client, management on a business process, or rights and interests configuration for different channels, and the like can be performed.

In practical application, in order to prevent the policy-swiping behavior more effectively and to improve the participation degree of the consumer, the number of user rights and interests available to the second user may be limited, and only when the second user has the number of available rights and interests, the corresponding rights and interests may be obtained through the scheme of the embodiment of the present application, otherwise, an entry for obtaining specific rights and interests may not be provided to the second user, and even if the second user is opened, the operation task proposed by the first user is completed, and the corresponding user rights and interests may not be obtained. In this case, an additional information interface may be provided for the second user through the third client, as shown in fig. 8, in the information interface, information such as the number of times that the second user has the user right left available within a period of time may be displayed, and information about which channels the second user has used the user right from which devices within a period of time may be displayed. In addition, the number of rights available to the second user in a period of time may be controlled, and further, tasks for obtaining more rights, such as check-in, purchase, share, etc., may be provided, so that the second user may obtain more rights by completing a specific task. In addition, the interface can show which devices near the second user can be used for obtaining the corresponding user rights and interests in a map mode and the like, and the participation enthusiasm of the second user is further improved.

Specifically, when providing the delivered content for the second user, the server may first determine whether the second user has the remaining available user interest times before providing the delivered content to the third client, and if so, set the second operation option in the delivered content to an operable state, otherwise, set the second operation option in the delivered content to an inoperable state. The number information of the available user rights may include number information of the available user rights corresponding to different terminal channels. At this time, the server may be specifically configured to determine whether the second user has the remaining number of available user interests in the terminal channel to which the currently used device belongs before providing the delivered content to the third client. For example, a second user currently uses a shared bicycle channel, and at this time, when the second user is provided with the delivered content of the target first user, it may be determined how many times the second user has used the channel to obtain the user interest within a certain time period, and if the user interest limit corresponding to the channel has been exceeded, the user interest cannot be obtained through the channel any more, and so on.

In summary, according to the embodiment of the present application, a first client is provided for an equipment service provider, so that the equipment service provider can register a specific device, a second client is provided for a first user (a brand party, etc.), so that the first user can create a task, and in the process of creating a release task, a specific channel, a device geographic range, a crowd label, etc. can be set, and specific release content can be set. In the process that a consumer user obtains corresponding services by using the equipment provided by the equipment service provider, an access entry of a target interface can be provided for the consumer user in some modes, by means of the access entry, the most appropriate first user can be selected for the consumer user through the third client, and the delivered content of the first user is displayed through the target interface in the third client, so that the specific delivered content can be accurately reached. According to the scheme, the flow resources which are widely available under the line can be used as the contact points for the first user to accurately operate, the first user is helped to realize more accurate content delivery, and the first user is not required to invest extra cost in the aspects of hardware equipment or logistics, warehousing, manpower and the like of replenishment.

Example two

The second embodiment corresponds to the first embodiment, and provides an information delivery method from the perspective of a server, with reference to fig. 9, where the method specifically includes:

s901: according to a device registration request of a first client, a device service provider is provided with a device distribution device identifier which needs to be registered as an information delivery terminal, and the corresponding relation between the device identifier and device detail information is determined;

s902: returning information related to the access entrance of the target interface to the first client so that the equipment service provider provides the equipment service user with the access entrance of the target interface according to the received information;

s903: receiving information release task information created by a second client, and carrying out corresponding relation between a first user identifier in a network sales service system and release task information, wherein the release task comprises release demand information and release content information;

s904: receiving an access request submitted through the access portal, wherein the access request is issued in the process that a second user in the network sales service system obtains the service provided by the equipment service party by using the equipment;

s905: determining the device identifier used by the second user and device detail information corresponding to the device identifier, and matching a target first user for the second user by judging whether the device detail information and/or the information of the second user meet the delivery requirement of the first user;

s906: and returning the released content information corresponding to the target first user as the content to be displayed in the target interface to a third client associated with the second user for displaying.

The specific implementation is that the information related to the access entry of the target interface comprises: carrying equipment identification and graphic code information of access entrance website information, so that an equipment service provider can provide the access entrance by displaying the graphic code in a display screen of the equipment or setting a material sticker on the equipment; specifically, when the device identifier used by the second user is determined, the device identifier used by the second user may be determined through the device identifier carried in the scanned graphic code.

Or, the information related to the access entry of the target interface includes: the website information of the target interface and the interface information of the server are used for enabling the device service provider to provide the access entry by providing a first operation option in a related page of a related fourth client, link the operation option to the website of the target interface, and provide related information of a device which is currently used for the server through the interface information of the server when receiving an access request of the first operation option.

The release demand comprises a terminal channel, a scene/geographical range where the position of the equipment belongs, and/or crowd label information; specifically, when the target first user is matched for the second user, the target first user can be matched for the third client by judging whether the terminal channel corresponding to the device used by the second user, the scene/geographical range where the device is located belongs and/or the crowd label information to which the second user belongs meet the delivery requirement of the first user.

In addition, the putting demand also comprises information of putting quantity and putting speed; at this time, the third client may be matched with the target first user by combining the information of the putting quantity and the putting speed

The released content displayed in the target interface comprises a second operation option used for starting the user rights and interests by executing a specified task; at this time, after receiving the operation performed by the second user on the second operation option through the third client, the second user may also be subjected to user right and interest issue to the second user according to the user right and interest issue manner information corresponding to the device.

In addition, the obtained interface information can be notified to the device service provider, so that the device service provider can generate corresponding transaction order information for the process that the second user uses the service provided by the device, wherein the information to be paid in the transaction order is determined according to the condition that the user right is in effect.

The second client may be further provided with a template for generating the delivered content, where the template includes the second operation option.

Number information of available user interests may also be associated for the second user; before the released content is provided to the third client, whether the second user has the remaining available user rights and interests is judged, if yes, the second operation option in the released content is set to be in an operable state, and if not, the second operation option in the released content is set to be in an inoperable state.

The number information of the available user rights comprises the number information of the available user rights respectively corresponding to different terminal channels; at this time, before the third client provides the delivered content, it may be determined whether the second user has the remaining number of available user rights under the terminal channel to which the currently used device belongs.

In addition, the third client can also provide the second user with the information of the number of user rights and interests used through various terminal channels within a preset time length.

Or, providing, by the third client, to the second user, a device and location information, where the device and location information are near a location where the second user is located and where the user rights and interests can be obtained.

EXAMPLE III

The third embodiment also corresponds to the first embodiment, and from the perspective of the first client on the device service provider side, a device information registration method is provided, referring to fig. 10, where the method specifically may include:

s1001: submitting a device registration request to a server aiming at a device which is provided by a device service provider and needs to be registered as an information delivery terminal; the registration request carries details of the equipment, so that the server distributes equipment identification for the equipment requesting registration and determines the corresponding relation between the equipment identification and the details of the equipment;

s1002: and receiving information returned by the server so as to provide an access entrance about a target interface for a device service user according to the received information, wherein the target interface is used for displaying the released content associated with a target first user in the network sales service system, and the target first user is determined by judging whether the device detail information and/or the information of a second user in the network sales service system as the device user conforms to the release requirement of the first user.

Wherein, the information returned by the server comprises: and the server determines the identifier of the equipment currently used by the second user according to the equipment identifier information carried in the graphic code.

Wherein the apparatus may comprise: and the registered detail information of the equipment comprises the position information of the equipment, so that when the server matches a target first user for a second user associated with the third client, whether the release requirement of a certain first user is met or not is determined according to the position information of the equipment.

Or, the information returned by the server includes: accessing portal website information and interface information of the server, so that the device service provider provides a first operation option in a related page of a related fourth client, links the operation option to the access portal website, and provides related information of a currently used device to the server through the interface information of the server when receiving an access request for the first operation option.

At this time, the device may be a device with a movable location, the fourth client provides the first operation option through the related page when a use process is finished, and after the first operation option is operated, submits a device identifier of the device and geographical location information of the device when the use is finished to the server, so that the server determines whether to meet a delivery requirement of a certain first user according to the geographical location information of the device when the use is finished.

The device detail information carried in the registration request further includes user interest method mode information corresponding to the device.

Example four

The fourth embodiment corresponds to the first embodiment, and from the perspective of the second client, there is provided an impression task creation method, referring to fig. 11, including:

s1101: creating a delivery task associated with a first user in a network sales service system, wherein the delivery task comprises delivery demand information and delivery content information;

s1102: submitting the task information to a server, storing the corresponding relation between the first user identification and the task information by the server, in the process that the second user in the network sales service system obtains the service provided by the equipment service provider by using the equipment, receiving an access request submitted through an access portal provided by the device service provider, determining a device identification used by the second user, and the device detail information corresponding to the device identifier matches a target first user for the second user by judging whether the device detail information and/or the information of the second user meet the delivery requirement of the first user, and returns the delivery content information corresponding to the target first user as the content to be displayed in the target interface to a third client associated with the second user for displaying.

The delivery requirements comprise a terminal channel, a scene/geographical range to which the position of the device belongs, and/or crowd label information, so that the server can match the target first user for the second user by judging whether the terminal channel corresponding to the device used by the second user, the scene/geographical range to which the position of the device belongs, and/or the crowd label information to which the second user belongs meet the delivery requirements of the first user.

EXAMPLE five

The fifth embodiment also corresponds to the first embodiment, and from the perspective of the third client, an information delivery method is provided, referring to fig. 12, where the method specifically includes:

s1201: in the process that a second user in the network sales service system obtains related services by using equipment provided by an equipment service party, obtaining content to be displayed of a target interface through access entrance information provided by the equipment service party; the content to be displayed is released content corresponding to a target first user, and the target first user judges whether the information of the second user and/or the detail information of the used equipment meets the content release requirement of the first user or not;

s1202: and displaying the released content of the target first user through the target interface.

Wherein the access entry information comprises graphic code information; at this time, a request for accessing the target interface may be sent to a server by scanning the graphic code information, so that the server determines the target first user according to the request, and returns the delivered content information corresponding to the target first user.

Or the access entry information includes that the device service provider provides a first operation option in a related page of a fourth client, the first operation option is linked to the website of the target interface, after the first operation option is operated, the fourth client provides the related information of the currently used device to the server through the interface information of the server, and after the server receives the information submitted by the fourth client, the server determines the target first user and the corresponding delivered content.

In particular, the released content displayed in the target interface can comprise a second operation option for starting the user rights and interests by executing a specified task.

In addition, in specific implementation, the third client may further provide information on the number of user rights and interests used through various terminal channels within a preset time period.

And providing equipment which can obtain the user interest near the position of the second user and the position information.

Alternatively, it is also possible to provide means information for obtaining the number of times more user rights are available.

For the parts of the second to fifth embodiments that are not described in detail, please refer to the description of the first embodiment, which is not described herein again.

Corresponding to the second embodiment, an embodiment of the present application further provides an information delivery device, referring to fig. 13, where the information delivery device specifically includes:

a device registration unit 1301, configured to allocate a device identifier to a device provided by a device service provider and needing to be registered as an information delivery terminal according to a device registration request of a first client, and determine a correspondence between the device identifier and device detail information;

an entry-related information returning unit 1302, configured to return information related to an access entry of the target interface to the first client, so that the device service provider provides the device service consumer user with an access entry about the target interface according to the received information;

a delivery task information receiving unit 1303, configured to receive information delivery task information created by the second client, and send a corresponding relationship between a first user identifier in the network sales service system and delivery task information, where the delivery task includes delivery requirement information and delivery content information;

an access request receiving unit 1304, configured to receive an access request submitted through the access portal, where the access request is issued in a process that a second user in the cyber-sales service system obtains a service provided by the equipment service provider by using the equipment;

a user matching unit 1305, configured to determine a device identifier used by the second user and device detail information corresponding to the device identifier, and match a target first user for the second user by determining whether the device detail information and/or the information of the second user meet a delivery requirement of the first user;

and an released content providing unit 1306, configured to return, as to-be-displayed content in the target interface, released content information corresponding to the target first user to a third client associated with the second user for displaying.

Wherein the information related to the access entry of the target interface comprises: carrying equipment identification and graphic code information of access entrance website information, so that an equipment service provider can provide the access entrance by displaying the graphic code in a display screen of the equipment or setting a material sticker on the equipment;

the user matching unit may specifically be configured to: and determining the equipment identifier used by the second user through the equipment identifier carried in the scanned graphic code.

During specific implementation, the release demand comprises a terminal channel, a scene/geographical range to which the position of the device belongs, and/or crowd label information; at this time, the user matching unit may specifically be configured to:

and matching the target first user for the third client according to the terminal channel corresponding to the equipment used by the second user, the scene/geographical range where the equipment is located and/or the crowd label information to which the second user belongs and the delivery demand of the first user.

The release demand can also comprise release amount and release speed information;

at this time, the user matching unit may be further specifically configured to: matching the target first user for the third client by combining the information of the putting amount and the putting speed

The released content displayed in the target interface comprises a second operation option used for starting the user rights and interests by executing a specified task;

at this time, the apparatus may further include:

and the user right and interests issuing unit is used for issuing the user right and interests to the second user according to the user right and interests issuing mode information corresponding to the equipment after receiving the operation of the second user on the second operation option through the third client.

In addition, the apparatus may further include:

and the notification unit is used for notifying the equipment service provider through interface information obtained in advance so that the equipment service provider can generate corresponding transaction order information aiming at the process that the second user uses the service provided by the equipment, wherein the information to be paid in the transaction order is determined according to the condition that the user right takes effect.

A content template providing unit, configured to provide a template for generating the delivered content for the second client, where the template includes the second operation option.

In addition, the apparatus may further include:

a number information associating unit, configured to associate number information of available user rights and interests for the second user;

a first determining unit, configured to determine, before providing the delivered content to the third client, whether the second user has the remaining available user interest times, if so, set a second operation option in the delivered content to an operable state, otherwise, set the second operation option in the delivered content to an inoperable state.

The number information of the available user rights comprises the number information of the available user rights respectively corresponding to different terminal channels;

at this time, the apparatus may further include:

and a second judging unit, configured to judge whether the second user has the number of remaining available user rights and interests in a terminal channel to which the currently used device belongs before providing the delivered content to the third client.

And the used times information providing unit is used for providing the used user rights and interests information through various terminal channels within a preset time length to the second user through the third client.

And the position information providing unit is used for providing the equipment which can obtain the user rights and interests near the position where the second user is located and the position information to the second user through the third client.

Corresponding to the three phases of the embodiment, the embodiment of the present application further provides an apparatus for registering device information, referring to fig. 14, where the apparatus may specifically include:

a registration request submitting unit 1401, configured to submit a device registration request to a server for a device provided by a device service provider and needing to be registered as an information delivery terminal; the registration request carries details of the equipment, so that the server distributes equipment identification for the equipment requesting registration and determines the corresponding relation between the equipment identification and the details of the equipment;

an information receiving unit 1402, configured to receive information returned by the server, so as to provide an access entry about a target interface for a device service user according to the received information, where the target interface is used to display released content associated with a target first user in the network sales service system, and the target first user is determined by determining whether the device detail information and/or information of a second user in the network sales service system as the device user meets a release demand of the first user.

At this time, the apparatus includes: and the registered detail information of the equipment comprises the position information of the equipment, so that when the server matches a target first user for a second user associated with the third client, whether the release requirement of a certain first user is met or not is determined according to the position information of the equipment.

At this time, the device is a device with a movable position, the fourth client provides the first operation option through the related page when one use process is finished, and after the first operation option is operated, the device identifier of the device and the geographical location information of the device when the use is finished are submitted to the server, so that the server determines whether the release requirement of a certain first user is met according to the geographical location information of the device when the use is finished.

The device detail information carried in the registration request also includes user rights and interests method mode information corresponding to the device.

Corresponding to the fourth embodiment, an embodiment of the present application further provides a release task creating device, and referring to fig. 15, the device may specifically include:

a delivery task creating unit 1501, configured to create a delivery task associated with a first user in a network sales service system, where the delivery task includes delivery demand information and delivery content information;

a task information delivery unit 1502, configured to deliver the task information to a server, where the server stores a corresponding relationship between the first user identifier and the task information, in the process that the second user in the network sales service system obtains the service provided by the equipment service provider by using the equipment, receiving an access request submitted through an access portal provided by the device service provider, determining a device identification used by the second user, and the device detail information corresponding to the device identifier matches a target first user for the second user by judging whether the device detail information and/or the information of the second user meet the delivery requirement of the first user, and returns the delivery content information corresponding to the target first user as the content to be displayed in the target interface to a third client associated with the second user for displaying.

The delivery requirements comprise terminal channels, scenes/geographical ranges to which the positions of the devices belong, and/or crowd label information, so that the server can match target first users for the second users according to the terminal channels corresponding to the devices used by the second users, the scenes/geographical ranges to which the positions of the devices belong, the crowd label information to which the second users belong, and the delivery requirements of the first users.

Corresponding to the fifth embodiment, an embodiment of the present application further provides an information delivery device, referring to fig. 16, where the information delivery device specifically includes:

a to-be-displayed content obtaining unit 1601, configured to obtain to-be-displayed content of a target interface through access entry information provided by an equipment service provider in a process that a second user in a network sales service system obtains a relevant service through equipment provided by the equipment service provider; the content to be displayed is released content corresponding to a target first user, and the target first user judges whether the information of the second user and/or the detail information of the used equipment meets the content release requirement of the first user or not;

a content display unit 1602, configured to display the released content of the target first user through the target interface.

In addition, the embodiment of the application also provides the following electronic equipment respectively:

an electronic device, comprising:

one or more processors; and

An electronic device, comprising:

one or more processors; and

and receiving information returned by the server so as to provide an access entrance related to a target interface for the user of the equipment service user according to the received information, wherein the target interface is used for displaying the released content associated with the target first user in the network sales service system, and determining the target first user by judging whether the equipment detail information and/or the information of the second user in the network sales service system as the equipment user meets the release requirement of the first user.

An electronic device, comprising:

one or more processors; and

An electronic device, comprising:

one or more processors; and

Fig. 17 illustrates an architecture of a computer system that may include, in particular, a processor 1710, a video display adapter 1711, a disk drive 1712, an input/output interface 1713, a network interface 1714, and a memory 1720. The processor 1710, video display adapter 1711, disk drive 1712, input/output interface 1713, network interface 1714, and memory 1720 can be communicatively coupled via a communication bus 1730.

The processor 1710 may be implemented by a general-purpose CPU (Central Processing Unit), a microprocessor, an Application Specific Integrated Circuit (ASIC), or one or more Integrated circuits, and is configured to execute related programs to implement the technical solution provided by the present Application.

The Memory 1720 may be implemented in the form of a ROM (Read Only Memory), a RAM (Random access Memory), a static storage device, a dynamic storage device, or the like. The memory 1720 may store an operating system 1721 for controlling operation of the computer system 1700, and a Basic Input Output System (BIOS) for controlling low-level operation of the electronic device 1700. In addition, a web browser 1723, a data storage management system 1724, an information delivery processing system 1725, and the like may also be stored. The information delivery processing system 1725 may be an application program that implements the operations of the foregoing steps in this embodiment of the present application. In summary, when the technical solution provided in the present application is implemented by software or firmware, the related program code is stored in the memory 1720 and called for execution by the processor 1710.

The input/output interface 1713 is used for connecting to an input/output module to realize information input and output. The i/o module may be configured as a component in a device (not shown) or may be external to the device to provide a corresponding function. The input devices may include a keyboard, a mouse, a touch screen, a microphone, various sensors, etc., and the output devices may include a display, a speaker, a vibrator, an indicator light, etc.

The network interface 1714 is used for connecting a communication module (not shown in the figure) to enable the device to interact with other devices in a communication way. The communication module can realize communication in a wired mode (such as USB, network cable and the like) and also can realize communication in a wireless mode (such as mobile network, WIFI, Bluetooth and the like).

The bus 1730 includes a path to transfer information between various components of the device, such as the processor 1710, the video display adapter 1711, the disk drive 1712, the input/output interface 1713, the network interface 1714, and the memory 1720.

In addition, the electronic device 1700 may also obtain information of specific derivation conditions from the virtual resource object derivation condition information database 1741 for performing condition judgment, and the like.

It should be noted that although the above devices only show the processor 1710, the video display adapter 1711, the disk drive 1712, the input/output interface 1713, the network interface 1714, the memory 1720, the bus 1730 and the like, in a specific implementation, the devices may also include other components necessary for proper operation. Furthermore, it will be understood by those skilled in the art that the apparatus described above may also include only the components necessary to implement the solution of the present application, and not necessarily all of the components shown in the figures.

Fig. 18 illustrates another electronic device architecture, for example, the device 1800 may be a mobile phone, a computer, a digital broadcast terminal, a messaging device, a game console, a tablet device, a medical device, a fitness device, a personal digital assistant, an aircraft, or the like.

Referring to fig. 18, device 1800 may include one or more of the following components: processing component 1802, memory 1804, power component 1806, multimedia component 1808, audio component 1810, input/output (I/O) interface 1812, sensor component 1814, and communications component 1816.

The processing component 1802 generally controls the overall operation of the device 1800, such as operations associated with display, telephone calls, data communications, camera operations, and recording operations. The processing element 1802 may include one or more processors 1820 to execute instructions, so as to complete generating a traffic compression request when a preset condition is met in the video playing method provided in the technical solution of the present disclosure, and sending the traffic compression request to the server, where the traffic compression request records information for triggering the server to acquire a target attention area, and the traffic compression request is used to request the server to preferentially ensure a bitrate of video content in the target attention area; and playing the video content corresponding to the code stream file according to the code stream file returned by the server, wherein the code stream file is all or part of the video file obtained by carrying out code rate compression processing on the video content outside the target attention area by the server according to the flow compression request. Further, the processing component 1802 may include one or more modules that facilitate interaction between the processing component 1802 and other components. For example, the processing component 1802 may include a multimedia module to facilitate interaction between the multimedia component 1808 and the processing component 1802.

The memory 1804 is configured to store various types of data to support operation at the device 1800. Examples of such data include instructions for any application or method operating on the device 1800, contact data, phonebook data, messages, pictures, videos, and the like. The memory 1804 may be implemented by any type or combination of volatile or non-volatile memory devices, such as Static Random Access Memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic or optical disks.

The power components 1806 provide power to the various components of the device 1800. The power components 1806 may include a power management system, one or more power supplies, and other components associated with generating, managing, and distributing power for the device 1800.

The multimedia component 1808 includes a screen that provides an output interface between the device 1800 and a user. In some embodiments, the screen may include a Liquid Crystal Display (LCD) and a Touch Panel (TP). If the screen includes a touch panel, the screen may be implemented as a touch screen to receive an input signal from a user. The touch panel includes one or more touch sensors to sense touch, slide, and gestures on the touch panel. The touch sensor may not only sense the boundary of a touch or slide action, but also detect the duration and pressure associated with the touch or slide operation. In some embodiments, the multimedia component 1808 includes a front facing camera and/or a rear facing camera. The front-facing camera and/or the back-facing camera may receive external multimedia data when the device 1800 is in an operational mode, such as a shooting mode or a video mode. Each front camera and rear camera may be a fixed optical lens system or have a focal length and optical zoom capability.

Audio component 1810 is configured to output and/or input audio signals. For example, the audio component 1810 may include a Microphone (MIC) configured to receive external audio signals when the device 1800 is in an operational mode, such as a call mode, recording mode, and voice recognition mode. The received audio signals may further be stored in the memory 1804 or transmitted via the communication component 1816. In some embodiments, audio component 1810 also includes a speaker for outputting audio signals.

I/O interface 1812 provides an interface between processing component 1802 and peripheral interface modules, which may be keyboards, click wheels, buttons, etc. These buttons may include, but are not limited to: a home button, a volume button, a start button, and a lock button.

The sensor component 1814 includes one or more sensors to provide various aspects of state assessment for the device 1800. For example, the sensor component 1814 can detect an open/closed state of the device 1800, the relative positioning of components such as a display and keypad of the device 1800, a change in the position of the device 1800 or a component of the device 1800, the presence or absence of user contact with the device 1800, orientation or acceleration/deceleration of the device 1800, and a change in the temperature of the device 1800. Sensor assembly 1814 may include a proximity sensor configured to detect the presence of a nearby object without any physical contact. The sensor assembly 1814 may also include a light sensor, such as a CMOS or CCD image sensor, for use in imaging applications. In some embodiments, the sensor assembly 1814 may also include an acceleration sensor, a gyroscope sensor, a magnetic sensor, a pressure sensor, or a temperature sensor.

The communication component 1816 is configured to facilitate communications between the device 1800 and other devices in a wired or wireless manner. The device 1800 may access a wireless network based on a communication standard, such as WiFi, 2G or 3G, or a combination thereof. In an exemplary embodiment, the communication section 1816 receives a broadcast signal or broadcast associated information from an external broadcast management system via a broadcast channel. In an exemplary embodiment, the communication component 1816 further includes a Near Field Communication (NFC) module to facilitate short-range communications. For example, the NFC module may be implemented based on Radio Frequency Identification (RFID) technology, infrared data association (IrDA) technology, Ultra Wideband (UWB) technology, Bluetooth (BT) technology, and other technologies.

In an exemplary embodiment, the device 1800 may be implemented by one or more Application Specific Integrated Circuits (ASICs), Digital Signal Processors (DSPs), Digital Signal Processing Devices (DSPDs), Programmable Logic Devices (PLDs), Field Programmable Gate Arrays (FPGAs), controllers, micro-controllers, microprocessors or other electronic components for performing the above-described methods.

In an exemplary embodiment, a non-transitory computer-readable storage medium, such as the memory 1804, including instructions, which are executable by the processor 1820 of the device 1800 to perform the method for playing video provided by the present disclosure, when a preset condition is met, generating a traffic compression request, and sending the traffic compression request to a server, where the traffic compression request records information for triggering the server to obtain a target attention area, and the traffic compression request is used to request the server to preferentially guarantee a bitrate of video content in the target attention area; and playing the video content corresponding to the code stream file according to the code stream file returned by the server, wherein the code stream file is obtained by performing code rate compression processing on the video content outside the target attention area by the server according to the flow compression request. For example, the non-transitory computer readable storage medium may be a ROM, a Random Access Memory (RAM), a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, and the like.

From the above description of the embodiments, it is clear to those skilled in the art that the present application can be implemented by software plus necessary general hardware platform. Based on such understanding, the technical solutions of the present application may be essentially or partially implemented in the form of a software product, which may be stored in a storage medium, such as a ROM/RAM, a magnetic disk, an optical disk, etc., and includes several instructions for enabling a computer device (which may be a personal computer, a server, or a network device, etc.) to execute the method according to the embodiments or some parts of the embodiments of the present application.

The embodiments in the present specification are described in a progressive manner, and the same and similar parts among the embodiments are referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, the system or system embodiments are substantially similar to the method embodiments and therefore are described in a relatively simple manner, and reference may be made to some of the descriptions of the method embodiments for related points. The above-described system and system embodiments are only illustrative, wherein the units described as separate parts may or may not be physically separate, and the parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of the present embodiment. One of ordinary skill in the art can understand and implement it without inventive effort.

The information delivery method, the information delivery device and the information delivery system provided by the application are introduced in detail, a specific example is applied in the text to explain the principle and the implementation of the application, and the description of the embodiment is only used for helping to understand the method and the core idea of the application; meanwhile, for a person skilled in the art, according to the idea of the present application, the specific embodiments and the application range may be changed. In view of the above, the description should not be taken as limiting the application.

Claims

1. An information delivery system, comprising:

2. The system of claim 1,

the information related to the access entrance returned by the server to the first client comprises: carrying equipment identification and graphic code information of access entrance website information so as to provide the access entrance by providing the graphic code;

and when the server matches a target first user for a second user associated with the third client, obtaining the detail information of the equipment through the equipment identifier carried in the graphic code and the pre-recorded corresponding relation information.

3. The system of claim 2,

the device is provided with a display screen and is used for providing the payment graphic code according to the service condition of the service provided by the device so as to pay for the service provided by the device in a code scanning mode of the payment graphic code through a related application program; the graphic code provided by the server is displayed through the display screen as one optional payment graphic code.

4. The system of claim 2,

the device provides a payment graphic code in a material sticker mode so as to pay for the service provided by the device through the payment graphic code, wherein the graphic code provided by the server is displayed through the material sticker as one optional payment graphic code.

5. The system of claim 2,

the apparatus comprises: the equipment is fixedly placed at the target position, and the registered detail information of the equipment comprises the position information of the equipment;

and the server is specifically used for determining whether the delivery requirement of a certain first user is met or not according to the position information of the equipment when the target first user is matched with the second user associated with the third client, and if the delivery requirement of the certain first user is met, determining the first user as the first user to be matched.

6. The system of claim 1,

the information related to the access entrance returned by the server to the first client comprises: the website information of the target interface and the interface information of the server are used for enabling the device service provider to provide a first operation option in a related page of a related fourth client, link the first operation option to the website of the target interface, and provide related information of a device which is currently used for the server through the interface information of the server when receiving an access request for the first operation option.

7. The system of claim 6,

and the related page of the fourth client comprises a page for selecting a payment mode, and the first operation option is displayed in the page as one payment mode so as to pay for using the service provided by the equipment.

8. The system of claim 6,

the device is a mobile device;

the fourth client is specifically configured to provide the first operation option through the related page when a single use process is finished.

9. The system of claim 6,

the fourth client is further configured to, after the first operation option is operated, submit the device identifier of the device and the geographical location information of the device when the use is finished to the server;

and the server is specifically used for determining whether the releasing requirement of a certain first user is met or not according to the geographical position information of the device when the device is used, when the target first user is matched with the user associated with the third client, and if the releasing requirement of the certain first user is met, determining the first user as the first user to be matched.

10. The system of claim 8,

the fourth client is an independent application program;

the server is further configured to, after receiving the device identifier and the geographic location information, call the third client to display the target interface through the third client.

11. The system of claim 8,

the fourth client is a built-in application program of the third client.

12. The system of claim 1,

the release demand comprises a terminal channel, a scene/geographical range to which the device is located, and/or crowd label information;

the server is specifically configured to, when matching the target first user for the third client, match the target first user for the second user associated with the third client by determining whether a terminal channel corresponding to the device used by the second user, a scene/geographical range to which the device is located belongs, and/or crowd label information to which the second user belongs meets the delivery demand of the first user.

13. The system according to any one of claims 1 to 12,

and the server is further used for issuing the user rights and interests to the second user according to the user rights and interests issuing mode information corresponding to the equipment after receiving the operation of the second user on the second operation option through the third client.

14. The system of claim 13,

the server is further configured to notify the device service provider of the interface information obtained in advance, so that the device service provider generates corresponding transaction order information for a process in which the second user uses the service provided by the device, where information to be paid in the transaction order is determined according to a condition after the user right takes effect.

15. The system of claim 13,

the server is further configured to associate frequency information of available user rights for the second user; before the released content is provided to the third client, whether the second user has the remaining available user rights and interests is judged, if yes, the second operation option in the released content is set to be in an operable state, and if not, the second operation option in the released content is set to be in an inoperable state.

16. The system of claim 13, further comprising:

the fifth client is used for configuring the putting amount of each device within the preset time length and the times of obtaining the user rights and interests of a single second user within the preset time length through the same terminal channel/the same device;

the server is specifically configured to control, by using the configuration information, a delivery amount of each device within a preset time period and a number of times that the single second user obtains the user interest within the preset time period through the same terminal channel/the same device.

17. An information delivery method, comprising:

18. The method of claim 17,

the information related to the access entry of the target interface comprises: carrying equipment identification and graphic code information of access entrance website information, so that an equipment service provider can provide the access entrance by displaying the graphic code in a display screen of the equipment or setting a material sticker on the equipment;

the determining the device identifier used by the second user comprises:

and determining the equipment identifier used by the second user through the equipment identifier carried in the scanned graphic code.

19. The method of claim 17,

the information related to the access entry of the target interface comprises: the website information of the target interface and the interface information of the server are used for enabling the device service provider to provide the access entry by providing a first operation option in a related page of a related fourth client, link the operation option to the website of the target interface, and provide related information of a device which is currently used for the server through the interface information of the server when receiving an access request of the first operation option.

20. The method of claim 17,

the matching a target first user for the second user comprises:

and matching the target first user for the third client by judging whether the terminal channel corresponding to the equipment used by the second user, the scene/geographical range where the equipment is located belong and/or the crowd label information belonging to the second user meet the delivery requirement of the first user.

21. The method of claim 20,

the release demand also comprises release amount and release speed information;

the matching a target first user for the second user further comprises:

and matching the third client with the target first user by combining the putting amount and the putting speed information.

22. The method of claim 17,

the method further comprises the following steps:

and after receiving the operation of the second user on the second operation option through the third client, performing user right issue to the second user according to the user right issue mode information corresponding to the equipment.

23. The method of claim 22, further comprising:

and notifying the device service provider through interface information obtained in advance so that the device service provider can generate corresponding transaction order information aiming at the process that the second user uses the service provided by the device, wherein the information to be paid in the transaction order is determined according to the condition that the user rights and interests take effect.

24. The method of claim 22, further comprising:

providing a template for generating the delivered content for the second client, wherein the template comprises the second operation option.

25. The method of claim 22, further comprising:

associating number information of available user interests for the second user;

before the released content is provided to the third client, whether the second user has the remaining available user rights and interests is judged, if yes, the second operation option in the released content is set to be in an operable state, and if not, the second operation option in the released content is set to be in an inoperable state.

26. The method of claim 25,

the method further comprises the following steps:

and before the released content is provided to the third client, judging whether the second user has the number of the remaining available user rights under the terminal channel to which the currently used equipment belongs.

27. The method of claim 26, further comprising:

and providing the information of the user rights and interests used by various terminal channels within a preset time length for the second user through the third client.

28. The method of claim 26, further comprising:

and providing equipment which can obtain the user rights and the information of the position of the second user nearby the position of the second user to the second user through the third client.

29. An apparatus information registration method, comprising:

30. The method of claim 29,

the information returned by the server comprises: and the server determines the identifier of the equipment currently used by the second user according to the equipment identifier information carried in the graphic code.

31. The method of claim 30,

the apparatus comprises: and the registered detail information of the equipment comprises the position information of the equipment, so that when the server matches a target first user for a second user associated with the third client, whether the release requirement of a certain first user is met or not is determined according to the position information of the equipment.

32. The method of claim 29,

the information returned by the server comprises: accessing portal website information and interface information of the server, so that the device service provider provides a first operation option in a related page of a related fourth client, links the operation option to the access portal website, and provides related information of a currently used device to the server through the interface information of the server when receiving an access request for the first operation option.

33. The method of claim 32,

the device is a device with a movable position, the fourth client provides the first operation option through the related page when one use process is finished, and after the first operation option is operated, the device identifier of the device and the geographical position information of the device when the use is finished are submitted to the server, so that the server can determine whether the release requirement of a certain first user is met according to the geographical position information of the device when the use is finished.

34. The method of any one of claims 29 to 33,

35. A drop task creation method, comprising:

36. The method of claim 35,

the delivery requirements comprise terminal channels, scenes/geographical ranges to which the positions of the devices belong, and/or crowd label information, so that the server can judge whether the terminal channels corresponding to the devices used by the second users, the scenes/geographical ranges to which the positions of the devices belong, and/or the crowd label information to which the second users belong meet the delivery requirements of the first users, and the second users are matched with target first users.

37. An information delivery method, comprising:

38. The method of claim 37,

the access entry information comprises graphic code information;

the obtaining of the content to be displayed of the target interface through the access entry information provided by the device service side includes:

and sending a request for accessing the target interface to a server by scanning the graphic code information so that the server determines the target first user according to the request and returns the release content information corresponding to the target first user.

39. The method of claim 37,

the access entry information comprises that the equipment service provider provides a first operation option in a related page of a related fourth client, the first operation option is linked to a website of the target interface, after the first operation option is operated, the fourth client provides related information of currently used equipment to the server through interface information of the server, and after the server receives information submitted by the fourth client, the server determines the target first user and the corresponding released content.

40. The method of claim 37,

the launched content presented in the target interface includes a second operation option for initiating user interest by performing a specified task.

41. The method of claim 40, further comprising:

and providing information on the number of user rights used through various terminal channels within a preset time length.

42. The method of claim 40, further comprising:

and providing equipment which can obtain the user rights near the position of the second user and the position information.

43. The method of claim 40, further comprising:

means information is provided for obtaining more available user entitlement times.

44. An information delivery apparatus, comprising:

45. An apparatus for registering device information, comprising:

46. A drop task creation apparatus, comprising:

47. An information delivery apparatus, comprising:

48. An electronic device, comprising:

one or more processors; and

49. An electronic device, comprising:

one or more processors; and

50. An electronic device, comprising:

one or more processors; and

51. An electronic device, comprising:

one or more processors; and