CN113763036A - Information delivery method, device, apparatus, electronic device and medium - Google Patents

Information delivery method, device, apparatus, electronic device and medium Download PDF

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Publication number
CN113763036A
CN113763036A CN202110942219.3A CN202110942219A CN113763036A CN 113763036 A CN113763036 A CN 113763036A CN 202110942219 A CN202110942219 A CN 202110942219A CN 113763036 A CN113763036 A CN 113763036A
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Prior art keywords
content
information
user
feedback information
delivered content
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王越
姚远
王成
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Shandong Paimeng Network Technology Co ltd
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Shandong Paimeng Network Technology Co ltd
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0259—Targeted advertisements based on store location
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00—Payment architectures, schemes or protocols
    • G06Q20/30—Payment architectures, schemes or protocols characterised by the use of specific devices or networks
    • G06Q20/32—Payment architectures, schemes or protocols characterised by the use of specific devices or networks using wireless devices
    • G06Q20/327—Short range or proximity payments by means of M-devices
    • G06Q20/3276—Short range or proximity payments by means of M-devices using a pictured code, e.g. barcode or QR-code, being read by the M-device
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements

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  • Physics & Mathematics (AREA)
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  • General Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The embodiment of the disclosure provides an information delivery method, equipment, a device, electronic equipment and a medium. The information delivery method comprises the following steps: obtaining information of a shop; obtaining and displaying release content based on the information of the shop; determining feedback information of the released content in response to an operation performed by a user on the released content; and transmitting the feedback information. According to the embodiment of the disclosure, the information delivery accuracy can be improved, the conversion rate is improved, and the information delivery cost is reduced by delivering the content on the terminals in the shop.

Description

Information delivery method, device, apparatus, electronic device and medium
Technical Field
The present disclosure relates to the field of intelligent terminal technologies, and in particular, to an information delivery method, device, apparatus, electronic device, and medium.
Background
The advertisement putting strategy is an important component of enterprise business and marketing, and comprises areas, cities, advertisement scale and media on which the brand is to put the advertisement, so that the advertisement putting strategy is a centralized expression of the enterprise market influence strategy to a certain extent. Most net formula product marketing of broadcasting of current scheme, for example with the mode marketing of bus body input, bill-board, oriented all people, can not accurate input, the conversion rate is low.
Disclosure of Invention
In order to solve the problems in the related art, embodiments of the present disclosure provide an information delivery method, device, apparatus, electronic device, and medium.
One aspect of the disclosure provides an information delivery method, which includes obtaining information of a store, obtaining and presenting delivered content based on the information of the store, determining feedback information of the delivered content in response to an operation performed by a user on the delivered content, and transmitting the feedback information.
Optionally, the obtaining and displaying of the released content based on the information of the shop includes displaying promotion information of products in the same field based on the field of the shop.
Optionally, the obtaining and displaying the delivered content based on the information of the store comprises displaying promotion information of nearby shops in different fields based on the geographic position of the store.
Optionally, the feedback information includes a number of operations performed on the delivered content within a predetermined period of time.
Optionally, the operation performed by the user for the released content includes a control action or a code scanning operation performed by the user for the released content, and the determining the feedback information of the released content in response to the operation performed by the user for the released content includes determining a content identifier of the released content in response to the operation performed by the user for the released content, and determining the user identifier and the content identifier as the feedback information of the released content. The method also includes reading a payment code to complete a collection operation, determining the user identification based on the collection operation.
Optionally, the operation performed by the user for the delivered content includes a code scanning operation performed by the user for the delivered content, and the determining feedback information of the delivered content in response to the operation performed by the user for the delivered content includes determining a content identifier of the delivered content in response to the code scanning operation performed by the user for the delivered content, acquiring a device identifier of a user terminal performing the code scanning operation from a server, and determining the device identifier and the content identifier as feedback information of the delivered content.
Optionally, the method further comprises reading the payment code to complete a collection operation, and updating the placed content based on the collection operation.
Another aspect of the disclosure provides an information delivery apparatus that includes a presentation component, a processing component, and a communication component. The display component is used for displaying the released content; the processing component is used for responding to the operation executed by the user aiming at the released content, and determining the feedback information of the released content; a communication component to perform the following operations: receiving information of a shop; sending the information of the shop and receiving the released content; and transmitting the feedback information.
Optionally, the electronic device further comprises a payment code reading component for reading the payment code to complete the collection operation.
Another aspect of the disclosure provides an information delivery apparatus, which includes an obtaining module, a presentation module, a determining module, and a sending module. The obtaining module is configured to obtain information of the shop; a presentation module configured to obtain and present the delivered content based on the information of the shop; a determination module configured to determine feedback information of the delivered content in response to an operation performed by a user for the delivered content; and a transmitting module configured to transmit the feedback information.
Another aspect of the disclosure provides an electronic device comprising at least one processor and at least one memory storing one or more computer-readable instructions, wherein the one or more computer-readable instructions, when executed by the at least one processor, cause the processor to perform the method as described above.
Another aspect of the present disclosure provides a computer-readable storage medium storing computer-executable instructions for implementing the method as described above when executed.
Another aspect of the disclosure provides a computer program comprising computer executable instructions for implementing the method as described above when executed.
According to the technical scheme provided by the embodiment of the disclosure, the information delivery accuracy can be improved, the conversion rate is improved, and the information delivery cost is reduced by delivering the content on the terminals in the shops.
It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.
Drawings
Other features, objects, and advantages of the present disclosure will become more apparent from the following detailed description of non-limiting embodiments when taken in conjunction with the accompanying drawings. In the drawings:
fig. 1 schematically illustrates a block diagram of an information delivery device according to an embodiment of the present disclosure;
fig. 2 schematically illustrates a flow chart of an information delivery method according to an embodiment of the present disclosure;
FIG. 3 schematically illustrates a system architecture diagram according to an embodiment of the disclosure;
fig. 4 schematically illustrates a block diagram of an information delivery apparatus according to an embodiment of the present disclosure;
FIG. 5 schematically shows a block diagram of an electronic device according to an embodiment of the disclosure; and
fig. 6 schematically illustrates a block diagram of a computer system suitable for implementing the information delivery method and apparatus according to an embodiment of the present disclosure.
Detailed Description
Hereinafter, exemplary embodiments of the present disclosure will be described in detail with reference to the accompanying drawings so that those skilled in the art can easily implement them. Also, for the sake of clarity, parts not relevant to the description of the exemplary embodiments are omitted in the drawings.
In the present disclosure, it is to be understood that terms such as "including" or "having," etc., are intended to indicate the presence of the disclosed features, numbers, steps, behaviors, components, parts, or combinations thereof, and are not intended to preclude the possibility that one or more other features, numbers, steps, behaviors, components, parts, or combinations thereof may be present or added.
It should be further noted that the embodiments and features of the embodiments in the present disclosure may be combined with each other without conflict. The present disclosure will be described in detail below with reference to the accompanying drawings in conjunction with embodiments.
It should be noted that the acquisition or presentation of data in this disclosure is authorized, confirmed, or actively selected by the user.
The embodiment of the disclosure provides an information delivery method, which comprises the steps of obtaining information of a shop, obtaining and displaying delivered content based on the information of the shop, determining feedback information of the delivered content in response to an operation performed by a user on the delivered content, and sending the feedback information.
Fig. 1 schematically shows a block diagram of an information delivery apparatus according to an embodiment of the present disclosure.
As shown in fig. 1, the information delivery device 100 can include a presentation component 110 for presenting the delivered content. The presentation component 110 may be, for example, a display screen. The display component 110 may be used to display information such as characters, images, and videos, and may also be used to display two-dimensional codes. The delivered content may be one or more of text, images, video, and two-dimensional codes.
According to the embodiment of the disclosure, the released content may be promotion information of a product similar to the shop, promotion information of other nearby shops, and the like, so that the accuracy of the released content can be improved, and the release conversion rate can be improved.
According to an embodiment of the present disclosure, the information delivery device 100 further includes a processing component 120 and a communication component 130, which may be disposed, for example, inside the information delivery device. Wherein the processing component 120 can determine feedback information of the delivered content in response to an operation performed by a user with respect to the delivered content; the communications component 130 may be operative to: receiving information of a shop; sending the information of the shop and receiving the released content; and transmitting the feedback information.
According to an embodiment of the present disclosure, the information delivery device 100 may further include a payment code reading component 140 for reading a payment code to complete a collection operation. The payment code may be a two-dimensional code, and when the user displays the payment code using the user terminal, the user terminal may place the screen on the payment code reading component 140, and the payment code reading component 140 may read the payment code, thereby completing the collection operation.
According to the embodiment of the disclosure, the display component is arranged on the collection device with the payment code reading component, so that the information can be accurately released to a specific user in the waiting time of payment consumption of the user in a shop, the conversion rate is improved, and the information release cost is reduced.
According to the embodiment of the present disclosure, the information delivery device 100 may also update the delivery content based on the collection operation after the collection operation is completed. For example, the processing component 120 and/or the communication component 130 can determine the best-suited delivered content for the user through a big data algorithm according to the transaction information, and update the delivered content showing the personalization, thereby further improving the conversion rate.
When the user is interested in the delivered content, operations may be performed with respect to the delivered content. When detecting that the user performs an operation on the delivered content, it may be determined that the delivered content produces a certain delivery effect. Furthermore, the number of times of the operation performed by the user can be counted, and feedback information is generated and sent to the server for evaluating the information delivery effect.
In some embodiments, the presentation component 110 may be a touch screen with a touch function, and the user may interact through a touch operation on the touch screen to obtain the required information. Similarly, information delivery device 100 may also include an image capture component to support contactless control functions such as gesture recognition.
According to the embodiment of the present disclosure, the information delivery device 100 may obtain the user identifier of the user through a collection process, and further determine the user identifier and the content identifier of the delivered content as feedback information of the delivered content when the user performs a control action for the delivered content, and feed the feedback information back to the server through the communication component 130. Therefore, the platform can analyze the user behavior in a targeted manner, and is beneficial to providing better service for the user.
In some embodiments, the content of the impression presented by the presentation component 110 may include a two-dimensional code that a user may scan through a user terminal to obtain more content. In some cases, the advertising server and the marketing server may be separate servers. After the user scans the two-dimensional code, the advertisement server provides content to the user terminal, records the equipment identifier of the user terminal, feeds the equipment identifier back to the information delivery equipment 100, and the information delivery equipment 100 forms feedback information by the equipment identifier of the user terminal and the delivery identifier of the delivery information and sends the feedback information to the marketing server. Thus, in an embodiment of the present disclosure, the communication component 130 is further configured to receive a device identification of the user terminal. Alternatively, in other cases, the advertising and marketing system may be implemented in the same server. After the user scans the two-dimensional code, the server can directly record the device identifier of the user and the release identifier of the release information, and the device identifier and the release identifier are stored in the database. Therefore, the platform can analyze the user behavior in a targeted manner, and is beneficial to providing better service for the user.
The information delivery method illustrated in fig. 2 is explained below.
Fig. 2 schematically shows a flow chart of an information delivery method according to an embodiment of the present disclosure.
As shown in fig. 2, the method includes operations S210 to S240.
In operation S210, information of the store is obtained.
In operation S220, obtaining and displaying delivered contents based on the information of the shop;
in operation S230, in response to an operation performed by a user with respect to the delivered content, determining feedback information of the delivered content; and
in operation S240, the feedback information is transmitted.
The method may be performed by the information delivery device 100 described above according to an embodiment of the present disclosure.
According to the technical scheme of the embodiment of the disclosure, the information delivery accuracy can be improved, the conversion rate is improved, and the information delivery cost is reduced by delivering the content on the terminals in the shops.
According to an embodiment of the present disclosure, the information of the store may include, for example, a store name, a store type, a product of the home run, a geographic location, a business district to which it belongs, and the like. It should be noted that the products herein include tangible goods or intangible services, and the disclosure is not limited thereto.
According to the embodiment of the disclosure, in operation S210, the information delivery device may be provided with an input component for inputting information of the store, or the information of the store may be transmitted by using a communication component on the information delivery device through another electronic device.
According to the embodiment of the disclosure, the delivered content may include delivered advertisement information, and may also include weather information, news messages, security prompt information, and the like.
According to the embodiment of the present disclosure, in operation S220, obtaining and presenting the delivered content based on the information of the affiliated store may be by uploading the information of the affiliated store, receiving the delivered information determined by a recommendation algorithm of the server, and presenting. In some embodiments of the present disclosure, promotional information for products in the same domain may be presented based on the domain of the store. For example, the store is a hardware store, the release information may be various hardware products owned by the store, and the hardware products may be displayed in a carousel manner, so that the hardware products can be selected by customers with requirements. In some embodiments of the present disclosure, promotional information for different areas of the store in the vicinity may be presented based on the geographic location of the store. For example, the shop is a hardware store located in a mall, and the delivery information may be promotion information such as dining, traveling, shopping, and the like in the same mall.
According to the embodiment of the present disclosure, in operations S230 and S240, in response to an operation performed by a user with respect to the delivered content, feedback information of the delivered content is determined, and the feedback information is transmitted.
When the user is interested in the delivered content, operations may be performed with respect to the delivered content. When detecting that the user performs an operation on the delivered content, it may be determined that the delivered content produces a certain delivery effect. Furthermore, the number of times of the operation performed by the user can be counted, and feedback information is generated and sent to the server for evaluating the information delivery effect.
According to the embodiment of the disclosure, the operation times within a predetermined period of time can be counted, and the predetermined period of time can be set according to actual needs, for example, can be set to 1 hour, 1 day, 1 week, 1 month, and the like.
According to the embodiment of the disclosure, the operation performed by the user on the delivered content comprises a control action or a code scanning operation performed by the user on the delivered content.
The control actions include touch control and contactless control. In some embodiments, the display component may be a touch screen with a touch function, and the user may interact through a touch operation on the touch screen to obtain the required information. Similarly, the information delivery device can further comprise an image acquisition component to support non-contact control functions such as gesture recognition.
According to an embodiment of the disclosure, the method further comprises reading a payment code to complete a collection operation, determining the user identification based on the collection operation. And in response to a control operation executed by a user for the released content, determining a content identifier of the released content, and determining that the user identifier and the content identifier are feedback information of the released content.
The information delivery device can acquire the user identifier of the user through the collection process, and further determines the user identifier and the content identifier of the delivered content as feedback information of the delivered content when the user executes a control action for the delivered content, and the feedback information is fed back to the server through the communication component. Therefore, the platform can analyze the user behavior in a targeted manner, and is beneficial to providing better service for the user.
In some embodiments, the released content presented by the presentation component may include a two-dimensional code, and the user may scan the two-dimensional code through the user terminal to obtain more content. And responding to a code scanning operation executed by a user aiming at the delivered content, determining a content identifier of the delivered content, acquiring a device identifier of a user terminal executing the code scanning operation from an advertisement server, and determining the device identifier and the content identifier as feedback information of the delivered content.
In some cases, the advertising server and the marketing server may be separate servers. As shown in fig. 3, the system architecture of this embodiment includes an information delivery device 310, an advertisement server 330, and a marketing server 340. After the user scans the two-dimensional code displayed by the information delivery device 310 using the user terminal 320, the advertisement server 330 provides the content to the user terminal 320, records the device identifier of the user terminal 320, feeds the device identifier back to the information delivery device 310, and sends feedback information consisting of the device identifier of the user terminal 320 and the delivery identifier of the delivery information to the marketing server 340 through the information delivery device 310.
Alternatively, in other cases, the advertising and marketing system may be implemented in the same server. After the user scans the two-dimensional code, the server can directly record the device identifier of the user and the release identifier of the release information, and the device identifier and the release identifier are stored in the database. Therefore, the platform can analyze the user behavior in a targeted manner, and is beneficial to providing better service for the user.
According to an embodiment of the present disclosure, the method may further include reading a payment code to complete a collection operation, and updating the impression based on the collection operation. For example, the processing component and/or the communication component may determine the best-suited delivered content for the user through a big data algorithm according to the transaction information, and update the delivered content showing the personalization, thereby further improving the conversion rate.
According to the embodiment of the disclosure, after the server receives the feedback information, the data acquisition and distribution efficiency can be improved through the central control platform, and functions of directional popularization, accurate marketing, accurate analysis of big data and the like can be realized. The data layer can adopt a multi-bin bus structure to maximize the volume of the multi-bin.
According to the embodiment of the disclosure, the server can store and analyze data of merchants, customers and business circles by combining systems of data acquisition, a data warehouse, an algorithm center and a marketing strategy center. The data is stored in the data warehouse and deeply learned, and is fed back to the data warehouse, the data statistics module, the data analysis module and the like in combination with specific services, so that operation help is provided for store operation. On the other hand, the off-line business circle marketing system feeds back the operation data to the data warehouse through the algorithm center, continuously carries out layering and optimization on the data, and realizes accurate marketing automation capacity.
According to the technical scheme provided by the embodiment of the disclosure, based on off-line shop laying information delivery equipment, a marketing center accurately delivers marketing products to a business circle where the marketing center is located, product information acquired by customers with demands in the business circle is obtained, customer demand data is obtained at the same time, the customer demand data is transmitted back to a data warehouse, the data warehouse carries out big data analysis, conversion analysis and intention popularization on the transmitted data, customer demands are accurately obtained, and on one hand, sales and customer demand analysis of stores can be realized, and oriented popularization of enterprise products is facilitated; on the other hand, the system can help manufacturers to upgrade and modify products, optimize the products and improve the competitiveness of the products. In addition, the technical scheme that this disclosure embodiment provided saves the operation artifical input, reduces and spills the mesh-like purposeless product and puts in, through trade area marketing, accurate marketing, big data carry out the analysis to customer's demand, eliminate the data island, and the increase is fallen this, promotes merchant, enterprise's turnover.
Based on the same inventive concept, the present disclosure also provides an information delivery device, and the information delivery device of the embodiment of the present disclosure is described below with reference to fig. 4.
Fig. 4 schematically illustrates a block diagram of an information delivery apparatus 400 according to an embodiment of the present disclosure. The apparatus 400 may be implemented as part or all of an electronic device through software, hardware, or a combination of both.
As shown in fig. 4, the information delivery apparatus 400 includes an obtaining module 410, a presentation module 420, a determining module 430, and a sending module 440. The information delivery apparatus 400 may perform the various methods described above.
An obtaining module 410 configured to obtain information of a store;
a presentation module 420 configured to obtain and present the delivered content based on the information of the store;
a determining module 430 configured to determine feedback information of the delivered content in response to an operation performed by a user for the delivered content;
a transmitting module 440 configured to transmit the feedback information.
According to the technical scheme of the embodiment of the disclosure, the information delivery accuracy can be improved, the conversion rate is improved, and the information delivery cost is reduced by delivering the content on the terminals in the shops.
The present disclosure also discloses an electronic device, fig. 5 shows a block diagram of an electronic device according to an embodiment of the present disclosure.
As shown in fig. 5, the electronic device 500 includes a memory 501 and a processor 502, where the memory 501 is used to store a program that supports the electronic device to execute the information delivery method or the code generation method in any of the above embodiments, and the processor 502 is configured to execute the program stored in the memory 501.
The memory 501 is configured to store one or more computer instructions that are executed by the processor 502 to perform the steps of:
obtaining information of a shop;
obtaining and displaying release content based on the information of the shop;
determining feedback information of the released content in response to an operation performed by a user on the released content; and
and sending the feedback information.
According to an embodiment of the disclosure, the obtaining and displaying the delivered content based on the information of the shop includes:
displaying promotion information of products in the same field based on the field of the shop; and/or
And displaying the popularization information of the shops in different fields nearby based on the geographical position of the shop.
According to the embodiment of the disclosure, the feedback information includes the number of operations performed on the delivered content within a predetermined period of time.
According to the embodiment of the disclosure, the operation performed by the user on the delivered content includes a control action or a code scanning operation performed by the user on the delivered content, and the determining the feedback information of the delivered content in response to the operation performed by the user on the delivered content includes:
determining a content identification of the released content in response to an operation performed by a user on the released content;
determining a user identifier and the content identifier as feedback information of the delivered content,
the processor 502 is further configured to perform:
reading the payment code to complete the collection operation;
determining the user identification based on the collection operation.
According to the embodiment of the disclosure, the operation performed by the user on the delivered content includes a code scanning operation performed by the user on the delivered content, and the determining the feedback information of the delivered content in response to the operation performed by the user on the delivered content includes:
responding to a code scanning operation executed by a user aiming at the delivered content, determining a content identifier of the delivered content, and acquiring a device identifier of a user terminal executing the code scanning operation from an advertisement server;
and determining the equipment identifier and the content identifier as feedback information of the released content so as to send the feedback information to a marketing server.
The processor 502 is further configured to perform:
reading the payment code to complete the collection operation;
and updating the released content based on the collection operation.
Fig. 6 schematically illustrates a block diagram of a computer system 600 suitable for implementing the above-described methods according to an embodiment of the present disclosure.
As shown in fig. 6, the computer system 600 includes a processing unit 601 which can execute various processes in the above-described embodiments according to a program stored in a Read Only Memory (ROM)602 or a program loaded from a storage section 608 into a Random Access Memory (RAM) 603. In the RAM 603, various programs and data necessary for the operation of the system 600 are also stored. The processing unit 601, the ROM602, and the RAM 603 are connected to each other via a bus 604. An input/output (I/O) interface 605 is also connected to bus 604.
The following components are connected to the I/O interface 605: an input portion 606 including a keyboard, a mouse, and the like; an output portion 607 including a display such as a Cathode Ray Tube (CRT), a Liquid Crystal Display (LCD), and the like, and a speaker; a storage section 608 including a hard disk and the like; and a communication section 609 including a network interface card such as a LAN card, a modem, or the like. The communication section 609 performs communication processing via a network such as the internet. The driver 610 is also connected to the I/O interface 605 as needed. A removable medium 611 such as a magnetic disk, an optical disk, a magneto-optical disk, a semiconductor memory, or the like is mounted on the drive 610 as necessary, so that a computer program read out therefrom is mounted in the storage section 608 as necessary. The processing unit 601 may be implemented as a CPU, a GPU, a TPU, an FPGA, an NPU, or other processing units.
In particular, the above described methods may be implemented as computer software programs according to embodiments of the present disclosure. For example, embodiments of the present disclosure include a computer program product comprising a computer program tangibly embodied on a medium readable thereby, the computer program comprising program code for performing the above-described method. In such an embodiment, the computer program may be downloaded and installed from a network through the communication section 609, and/or installed from the removable medium 611.
The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present disclosure. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.
The units or modules described in the embodiments of the present disclosure may be implemented by software or by programmable hardware. The units or modules described may also be provided in a processor, and the names of the units or modules do not in some cases constitute a limitation of the units or modules themselves.
As another aspect, the present disclosure also provides a computer-readable storage medium, which may be a computer-readable storage medium included in the electronic device or the computer system in the above embodiments; or it may be a separate computer readable storage medium not incorporated into the device. The computer readable storage medium stores one or more programs for use by one or more processors in performing the methods described in the present disclosure.
The foregoing description is only exemplary of the preferred embodiments of the disclosure and is illustrative of the principles of the technology employed. It will be appreciated by those skilled in the art that the scope of the invention in the present disclosure is not limited to the specific combination of the above-mentioned features, but also encompasses other embodiments in which any combination of the above-mentioned features or their equivalents is possible without departing from the inventive concept. For example, the above features and (but not limited to) the features disclosed in this disclosure having similar functions are replaced with each other to form the technical solution.

Claims (10)

1. An information delivery method, comprising:
obtaining information of a shop;
obtaining and displaying release content based on the information of the shop;
determining feedback information of the released content in response to an operation performed by a user on the released content; and
and sending the feedback information.
2. The method of claim 1, wherein the obtaining and presenting offers based on the information of the stores comprises:
displaying promotion information of products in the same field based on the field of the shop; and/or
And displaying the popularization information of the shops in different fields nearby based on the geographical position of the shop.
3. The method of claim 1 or 2, wherein the feedback information comprises a number of operations performed for the delivered content within a predetermined period of time.
4. The method of claim 1 or 2, wherein the operation performed by the user for the delivered content comprises a control action or a code scanning operation performed by the user for the delivered content, and wherein determining the feedback information for the delivered content in response to the operation performed by the user for the delivered content comprises:
determining a content identification of the released content in response to an operation performed by a user on the released content;
determining a user identifier and the content identifier as feedback information of the delivered content,
the method further comprises the following steps:
reading the payment code to complete the collection operation;
determining the user identification based on the collection operation.
5. The method of claim 1 or 2, wherein the operation performed by the user for the delivered content comprises a code scanning operation performed by the user for the delivered content, and wherein determining feedback information for the delivered content in response to the operation performed by the user for the delivered content comprises:
responding to a code scanning operation executed by a user aiming at the delivered content, determining a content identifier of the delivered content, and acquiring a device identifier of a user terminal executing the code scanning operation from an advertisement server;
and determining the equipment identifier and the content identifier as feedback information of the released content so as to send the feedback information to a marketing server.
6. An information delivery apparatus, comprising:
the display component is used for displaying the released content;
the processing component is used for responding to the operation executed by the user aiming at the released content, and determining the feedback information of the released content;
a communication component to perform the following operations:
receiving information of a shop;
sending the information of the shop and receiving the released content; and
and sending the feedback information.
7. The electronic device of claim 6, further comprising:
and the payment code reading component is used for reading the payment code so as to complete the collection operation.
8. An information delivery apparatus, comprising:
the obtaining module is configured to obtain information of the shop;
a presentation module configured to obtain and present the delivered content based on the information of the shop;
a determination module configured to determine feedback information of the delivered content in response to an operation performed by a user for the delivered content; and
a transmitting module configured to transmit the feedback information.
9. An electronic device, comprising:
one or more processors;
a memory for storing one or more computer programs,
wherein the one or more computer programs, when executed by the one or more processors, cause the one or more processors to implement the method of any of claims 1-5.
10. A computer readable medium having stored thereon executable instructions which, when executed by a processor, cause the processor to carry out the method of any one of claims 1 to 5.
CN202110942219.3A 2021-08-17 2021-08-17 Information delivery method, device, apparatus, electronic device and medium Pending CN113763036A (en)

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CN106779838A (en) * 2016-12-13 2017-05-31 合肥华耀广告传媒有限公司 A kind of advertisement launching platform
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