CN110264275B - Self-service advertisement distribution method, system, equipment and readable storage medium - Google Patents
Self-service advertisement distribution method, system, equipment and readable storage medium Download PDFInfo
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- CN110264275B CN110264275B CN201910547144.1A CN201910547144A CN110264275B CN 110264275 B CN110264275 B CN 110264275B CN 201910547144 A CN201910547144 A CN 201910547144A CN 110264275 B CN110264275 B CN 110264275B
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Abstract
The invention discloses a self-service advertisement distribution method, a system, equipment and a readable storage medium, belonging to the technical field of advertisement media, wherein the self-service advertisement distribution method comprises the following steps: the method comprises the steps of media association two-dimension code release, advertisement putting, advertisement content sending request, advertisement content sending and advertisement content display. According to the invention, the advertisement media acquires the media description information through the client to generate the associated two-dimensional code, the advertiser directly puts the advertisement with the advertisement content associated with the two-dimensional code through the client, and the advertisement audience reads the advertisement by scanning the two-dimensional code, so that the traditional advertisement publishing method is replaced, and the advertisement publishing is more convenient, accurate and efficient.
Description
Technical Field
The invention belongs to the technical field of advertisement media, and particularly relates to a self-service advertisement distribution method, a self-service advertisement distribution system, self-service advertisement distribution equipment and a readable storage medium.
Background
The advertisement delivery effect is closely related to the delivered media, whether audience groups of the media accurately match the advertisement content directly influences the advertisement delivery effect, the traditional advertisement media are relatively extensive, the audience proportion really conforming to the advertisement content in the audience groups of one media is low, and the advertisement delivery is wasted meaningless. Accurate matching of users is the most core problem of advertisement delivery. With the development of information technologies such as the internet, big data, artificial intelligence and the like, the intelligent advertisement pushing is carried out through the user behavior analysis, so that the advertisement putting accuracy is higher and higher, and because the generation and the acquisition of the user behavior data are more from the online behaviors, the intelligent advertisement pushing is carried out through the user behavior analysis, so that the intelligent advertisement pushing is more suitable for online and is relatively difficult to online.
The advertisement media is a propagation carrier for releasing advertisements to the public, and actually, places with certain user flow and certain parking time have the value of the advertisement media, such as high-grade consumption places, station and airport terminals, cinemas, community owner groups and the like. However, because a mechanism is lacked to motivate the initiative of the individual in information dissemination, the worth of the information consumption behavior is facilitated, and a lot of fragmented advertising media resources are wasted. Therefore, a mode that many merchants manually send the advertising messages around a certain place by printing the leaflets appears, the putting efficiency is very low, and a lot of manpower and material resources are wasted.
How to excavate and release more high-quality fragmented media resources through a convenient and efficient mode, and make it create value, let advertisement put more accurately and efficiently simultaneously is the problem that awaits much research at present.
Disclosure of Invention
The invention provides a self-service advertisement distribution method, a self-service advertisement distribution system, a self-service advertisement distribution device and a readable storage medium, which are used for solving the existing problems, acquiring media description information, generating associated two-dimensional codes, mining and releasing more advertisement media resources and creating value of the advertisement media resources, selecting a delivery medium for advertisement delivery by a client-side associated two-dimensional code, scanning the associated advertisement two-dimensional code for advertisement reading, realizing self-service advertisement distribution and propagation, removing intermediate cumbersome links, effectively reducing advertisement delivery cost, improving delivery efficiency, realizing accurate advertisement delivery and improving advertisement delivery effect. Mining more media resources and creating value.
The technical scheme adopted by the invention for solving the technical problems is as follows:
in one aspect, the invention provides a self-service advertisement distribution method, which comprises the following specific steps:
and (3) releasing the two-dimensional code: acquiring a group of media description information, generating a unique two-dimensional code associated with the media description information, storing the media description information and the two-dimensional code information of the associated two-dimensional code, and issuing the generated two-dimensional code;
and (3) advertisement putting: associating advertisement content and release parameters with the stored two-dimensional code information, and storing;
sending an advertisement content request: analyzing the scanned two-dimension code to obtain two-dimension code information, and sending an advertisement content request containing the two-dimension code information;
and (3) transmitting the advertisement content: after receiving an advertisement content request, sending advertisement content which is associated with the two-dimension code information in the advertisement content request and meets the conditions;
displaying the advertisement content: and displaying the advertisement content, receiving the operation and sending the operation information.
In addition, after the advertisement content is displayed, the method can also comprise the following steps of: analyzing the operation information, and performing reward distribution according to a preset proportion.
Further preferably, the specific steps of issuing the two-dimensional code are as follows:
receiving media description information, and generating a two-dimensional code associated with the media description information;
and sending the media description information and the two-dimension code information of the associated two-dimension code to a service platform for storage, and issuing the generated two-dimension code.
Further preferably, the specific steps of issuing the two-dimensional code may further be:
receiving media description information, sending the media description information to a service platform, generating an associated two-dimensional code by the service platform, storing the media description information and the two-dimensional code information of the associated two-dimensional code, and sending the generated two-dimensional code back to a media client;
and receiving the two-dimension code sent back by the service platform, and issuing the two-dimension code.
Preferably, the media can be a more image-like place, a fixed or mobile object, a meeting event, an event scene, a community on the internet, a webpage and the like besides the traditional advertising media (such as a television, a newspaper, a magazine, a street large-screen liquid crystal display, an LED advertising wall, a television advertising machine in an elevator, a traditional printed billboard on a building wall and the like), and more high-quality fragmented media resources are mined and released, so that the range of the media is expanded, and the description information can be names, industry types, positions, effective time, brief introduction and the like.
Further preferably, the issuing is offline issuing or online issuing.
Further preferably, the specific operation steps of advertisement delivery are as follows:
receiving advertisement content, setting publishing parameters and retrieving media description information in a service platform;
selecting the required media, and associating the advertisement content and the release parameters with the two-dimensional code information corresponding to the media description information;
and sending the advertisement content, the release parameters and the associated two-dimension code information to a service platform for storage.
Further preferably, the publishing parameters may be one or more of advertisement effective time, reward setting, question setting, audience client requirement setting.
Further preferably, one media is associated with one two-dimensional code, one advertisement content may be associated with a plurality of two-dimensional codes, and one two-dimensional code may also be associated with a plurality of advertisement contents.
Further preferably, the specific operation steps of the request for sending the advertisement content and the sending of the advertisement content are as follows:
scanning the two-dimensional code, and analyzing the two-dimensional code to obtain two-dimensional code information;
sending an advertisement content request containing two-dimension code information to a service platform;
the service platform analyzes the advertisement content request after receiving the advertisement content request, and sends the advertisement content related to the two-dimension code information to an advertisement audience client terminal of which other information contained in the advertisement content request accords with the publishing parameter condition and the media description information condition;
and obtaining a return result analyzed by the service platform, if the advertisement content exists in the return result, displaying an advertisement content list, and if the advertisement content does not exist in the return result, ending the process.
Further preferably, the advertisement content request includes one or more of two-dimensional code information, location information, identity information, time information, and the like, and the identity information may be age, gender, place of living, place of birth, hobby, and the like.
Further preferably, the operation includes one or more of clicking, sliding and inputting.
The invention also provides a self-service advertisement distribution system, comprising: the client is installed on a user terminal, the user terminal can be a mobile phone or a computer, and the like, wherein:
the client comprises:
the media client is configured to acquire a group of media description information, generate a unique two-dimensional code associated with the media description information, send the media description information and the two-dimensional code information of the associated two-dimensional code to the service platform for storage, and release the generated two-dimensional code; or the system is used for acquiring a group of media description information, sending the media description information to the service platform, receiving the two-dimensional code sent by the service platform and issuing the two-dimensional code.
The advertiser client is configured to associate advertisement content and release parameters with the stored two-dimensional code information and send the two-dimensional code information to the service platform for storage;
the advertisement audience client is configured for scanning the issued two-dimension code, analyzing the two-dimension code to obtain two-dimension code information, and sending an advertisement content request containing the two-dimension code information; displaying the advertisement content, receiving the operation, and sending the operation information to the service platform; and displaying reward information sent by the service platform;
the service platform comprises:
a storage server configured to include: storing the media description information and the two-dimension code information of the associated two-dimension code, the advertisement content and the release parameter and the two-dimension code information of the associated two-dimension code, and the reward setting;
the data processing center is configured to receive the media description information sent by the media client, generate a unique two-dimensional code associated with the media description information, store the media description information and the two-dimensional code information of the associated two-dimensional code, and send the generated two-dimensional code to the media client;
receiving operation information sent by an advertisement audience client, analyzing the operation information, and sending reward information of the audience to the advertisement audience client;
and the system is also connected with the media client, the advertiser client, the advertisee client and the storage server, and processes the data of the media client, the advertiser client, the advertisee client and the storage server.
In another aspect, the present invention also provides an apparatus, comprising:
one or more processors;
a memory for storing one or more programs,
the one or more programs, when executed by the one or more processors, cause the one or more processors to perform any one of the self-service advertisement distribution methods of examples of the invention.
In another aspect, the present invention also provides a computer-readable storage medium storing a computer program which, when executed by a processor, implements any one of the self-service advertisement distribution methods of the examples of the present invention.
Compared with the prior art, the beneficial effect that this application has does:
1. according to the self-service advertisement distribution method and system provided by the invention, the media description information is obtained, the associated two-dimensional code is generated, the associated two-dimensional code is used for automatically selecting the delivered media to deliver the advertisement, and the two-dimensional code is scanned to read the advertisement, so that the traditional advertisement publishing method is replaced, the advertisement delivering mode is changed, the advertisement is accurately delivered according to the targeting of the media description information when the advertisement is delivered, the method and system are more targeted, and the accuracy of advertisement delivering is fundamentally improved.
2. The invention provides a self-service advertisement distribution method and a system, wherein an advertisement medium obtains media description information through a client, generates a related two-dimensional code, excavates and releases more high-quality fragmented media resources, expands the range of the medium, can be a more similar place, a fixed or flowing object, a conference activity, an event scene, a community, a webpage and the like besides the traditional medium, and can be an effective advertisement medium by adopting the method provided that a certain user flow is provided and the characteristic types of the belonged users are obviously positioned, so that a merchant can put advertisements, and further gains. Is beneficial to the reasonable utilization of resources and creates more values.
3. According to the self-service advertisement distribution method and system provided by the invention, an advertiser can automatically select the media meeting the demand of the advertiser to launch the advertisement directly through the client according to the media description information, so that the accuracy of advertisement launching and the effect of advertisement launching are improved, the accurate advertisement launching, effective advertisement launching and transparent advertisement launching are realized, the advertisement self-service distribution and propagation are adopted, the intermediate cumbersome links are removed, the advertisement launching cost is effectively reduced, and the launching efficiency is improved.
4. According to the self-service advertisement distribution method and system provided by the invention, the distribution parameters can be one or more of the effective time of the advertisement, the reward setting, the problem setting and the setting required by audience customers, the audience groups of the advertisement are accurately positioned, and the accuracy of advertisement putting is further improved.
5. According to the self-service advertisement distribution method and system provided by the invention, the advertisement audience can select the code scanning according to the release position of the two-dimensional code and the personal needs, so that the advertisement irrelevant to the user needs to be watched is avoided, the user experience is good, and the advertisement putting effect is improved.
6. According to the self-service advertisement distribution method and system provided by the invention, the advertisement content request comprises one or more of two-dimensional code information, position information, identity information, time information and the like, wherein the identity information can be age, sex, place of daily living, place of birth, interest and hobbies and the like, and the advertisement content request information can ensure accurate and rapid display of advertisements, can improve the advertisement putting accuracy and reduce unnecessary waste of advertisement putting cost.
7. According to the self-service advertisement distribution method and system provided by the invention, after the advertisement is read and watched, the media and the advertisement audience can obtain rewards, the advertisement can be read and spread to obtain benefits, the enthusiasm and the initiative of the advertisement audience and the advertisement media are excited, and a traffic generator becomes a beneficial user.
Drawings
Other features, objects and advantages of the present application will become more apparent upon reading of the following detailed description of non-limiting embodiments thereof, made with reference to the accompanying drawings in which:
FIG. 1 is a flow chart of the method steps of the present invention;
FIG. 2 is a flowchart of the method steps of example 2;
FIG. 3 is a schematic diagram of two-dimensional code association according to the present invention;
FIG. 4 is a system framework diagram of the present invention;
FIG. 5 is a flow chart of the two-dimensional code issuing of the present invention;
fig. 6 is a flowchart of two-dimensional code release in embodiment 2;
FIG. 7 is a flow chart of advertisement delivery in accordance with the present invention;
FIG. 8 is a flow chart of advertisement content acquisition in accordance with the present invention;
Detailed Description
The present application will be described in further detail with reference to the following drawings and examples. It is to be understood that the specific embodiments described herein are merely illustrative of the relevant invention and not restrictive of the invention. It should be noted that, for convenience of description, only the portions related to the present invention are shown in the drawings.
It should be noted that the embodiments and features of the embodiments in the present application may be combined with each other without conflict. The present application will be described in detail below with reference to the embodiments with reference to the attached drawings.
A self-service advertisement distribution method comprises the following specific steps:
and (3) releasing the two-dimensional code: acquiring a group of media description information, generating a unique two-dimensional code associated with the media description information, storing the media description information and the two-dimensional code information of the associated two-dimensional code, and issuing the generated two-dimensional code;
and (3) advertisement putting: associating advertisement content and release parameters with the stored two-dimensional code information, and storing;
sending an advertisement content request: analyzing the scanned two-dimension code to obtain two-dimension code information, and sending an advertisement content request containing the two-dimension code information;
and (3) transmitting the advertisement content: after receiving an advertisement content request, sending advertisement content which is associated with the two-dimension code information in the advertisement content request and meets the conditions;
displaying the advertisement content: and displaying the advertisement content, receiving the operation and sending the operation information.
In addition, after the advertisement content is displayed, the method can also comprise the following steps of: analyzing the operation information, and performing reward distribution according to a preset proportion.
The specific steps of the two-dimension code release are as follows:
starting a media client and checking whether the media client is legal or not;
if not, prompting the user that the operation is failed, and ending;
receiving media description information, and generating a two-dimensional code associated with the media description information;
and sending the media description information and the two-dimension code information of the associated two-dimension code to a service platform for storage, issuing the two-dimension code and ending.
The specific steps of the two-dimensional code release can also be as follows:
starting a media client and checking whether the media client is legal or not;
if not, prompting the user that the operation is failed, and ending;
receiving media description information, sending the media description information to a service platform, generating an associated two-dimensional code by the service platform, storing the media description information and two-dimensional code information of the associated two-dimensional code, and sending the generated two-dimensional code back to a media client;
and receiving the two-dimension code sent back by the service platform, releasing the two-dimension code, and ending.
The media can be more like a place, a fixed or flowing object, a meeting event, an event scene, a community on the network, a webpage and the like besides the traditional advertising media (such as a television, a newspaper, a magazine, a street large-screen liquid crystal display, an LED advertising wall, a television advertising machine in an elevator, a traditional printed advertising board on a building wall and the like), and more high-quality fragmented media resources are mined and released, so that the range of the media is expanded, and the description information can be the name, the industry category, the position, the effective time, the brief introduction and the like.
The issuing is offline issuing or online issuing.
The specific operation steps of the advertisement putting are as follows:
the advertiser client is started to check whether the client is legal;
if not, failure is prompted, and the method is ended;
receiving advertisement content, setting publishing parameters and retrieving media description information in a service platform;
selecting the required media, and associating the advertisement content and the release parameters with the two-dimensional code information corresponding to the media description information;
and sending the advertisement content, the release parameters and the associated two-dimension code information to a service platform for storage, and ending.
The publishing parameters may be one or more of advertisement effective time, reward setting, question setting, audience client demand setting.
One media is associated with one two-dimensional code, one advertising content can be associated with a plurality of two-dimensional codes, and one two-dimensional code can also be associated with a plurality of advertising contents.
The specific operation steps of the advertisement content sending request and the advertisement content sending are as follows:
the advertisement audience client is started to check whether the user is legal;
if not, prompting the user that the user fails, and ending;
scanning the two-dimensional code, and analyzing the two-dimensional code to obtain two-dimensional code information;
sending an advertisement content request containing two-dimension code information to a service platform;
the service platform analyzes the advertisement content request after receiving the advertisement content request, and sends the advertisement content related to the two-dimension code information to an advertisement audience client terminal of which other information contained in the advertisement content request accords with the publishing parameter condition and the media description information condition;
and obtaining a return result analyzed by the service platform, if the advertisement content exists in the return result, displaying an advertisement content list, and if the advertisement content does not exist in the return result, ending the process.
The advertisement content request comprises one or more of two-dimensional code information, position information, identity information, time information and the like, wherein the identity information can be age, sex, place of living, place of birth, hobbies and the like.
The operation comprises one or more of clicking, sliding and inputting.
The method comprises the following specific steps:
example one
In this embodiment, on the one hand, a self-service advertisement distribution method is provided, as shown in fig. 1, 3, 4, 5, 7, and 8, the specific steps are as follows:
a high-grade western-style restaurant has higher value of advertisement media due to the consumption characteristics of dinning clients. The restaurant can input the name, the position, the operation type such as high-grade French western-style food, the brief introduction of the restaurant such as passenger flow, operation time, dish type and other media description information through a media client installed on a terminal (such as a mobile phone). The media client generates a unique corresponding two-dimensional code for association, and the media client sends the input media description information and the two-dimensional code information of the associated two-dimensional code to a storage server of the service platform for storage. And the western-style restaurant exports and prints the generated two-dimensional code through a media client, and then posts the two-dimensional code at a highlighted position of the restaurant for a dinning customer to scan the code.
A certain merchant running luxury would like to put in advertisements to promote the product. Therefore, a merchant can input advertising content and set publishing parameters through an advertiser client installed on a terminal (such as a mobile phone), and the publishing parameters can be one or more of effective advertising time, gender requirements, age requirements, position requirements of audience users, reward settings, advertising problem settings and the like. And then, retrieving the media description information stored in the storage server of the service platform through the advertiser client, and displaying the retrieved media description information on the advertiser client, or retrieving the media description information stored in the storage server of the service platform through the advertiser client, displaying the retrieved media description information on the advertiser client, inputting advertisement propaganda content and setting publishing parameters, wherein the publishing parameters can be one or more of advertisement validity period, audience user gender requirement, age requirement, position requirement, reward setting, advertisement problem setting and the like. If the high-grade western-style restaurant exists in the retrieved media description information, the merchant considers that the dinning users of the western-style restaurant are very suitable for the products operated by the merchant, and wants to perform targeted product marketing on the dinning users of the western-style restaurant, and the merchant can select the western-style restaurant and associate the advertising content and the publishing parameters of the merchant with the two-dimensional codes associated with the western-style restaurant. And then the advertiser client sends the advertisement content of the merchant, the release parameters and the two-dimension code information of the associated two-dimension code to a storage server of the service platform for storage.
Thus, the two-dimension code is related to the advertising content and the publishing parameters of the merchant and the advertising media of the western-style restaurant.
A diner user of the western-style restaurant scans the two-dimension code posted in the western-style restaurant through an advertisement audience client installed on a user terminal (such as a mobile phone), the advertisement audience client analyzes the two-dimension code to obtain two-dimension code information, and then the advertisement audience client sends an advertisement content request containing the two-dimension code information to a data processing center of a service platform. The request may also include one or more of location information, identity information (such as age, gender, etc.) registered by the user when the user installs the client, time information, etc. And the data processing center of the service platform analyzes after receiving the advertisement content request, sends the advertisement content associated with the two-dimension code information to an advertisement audience client side of which other information in the request accords with the publishing parameter condition and the media description condition, and the advertisement audience terminal displays the received advertisement content to the user and accepts the operations of clicking, sliding, inputting and the like of the user. And sending the user operation information to a data processing center of the service platform.
This embodiment also provides an apparatus, which includes:
one or more processors;
a memory for storing one or more programs,
the one or more programs, when executed by the one or more processors, cause the one or more processors to perform any one of the self-service advertisement distribution methods of examples of the invention.
In another aspect, the present embodiment also provides a computer-readable storage medium storing a computer program, which when executed by a processor implements any one of the self-service advertisement distribution methods of the examples of the present invention.
Example 2
In this embodiment, on the one hand, a self-service advertisement distribution method is provided, as shown in fig. 2, 3, 4, 6, 7, and 8, the specific steps are as follows:
a high-grade western-style restaurant has higher value of advertisement media due to the consumption characteristics of dinning clients. The restaurant can input the name, the position, the operation type such as high-grade French western-style food, the brief introduction of the restaurant such as passenger flow, operation time, dish type and other media description information through a media client installed on a terminal (such as a mobile phone). The media client sends the input media description information to the service platform, a data processing center connected with the media client and the storage server on the service platform generates a unique corresponding two-dimensional code for association, stores the media description information and the two-dimensional code information of the generated two-dimensional code, and sends the generated two-dimensional code to the media client. The western-style restaurant exports and prints the received two-dimensional code through the media client, and then posts the two-dimensional code at a highlighted position of the restaurant for the dinning client to scan the code.
A certain merchant running luxury would like to put in advertisements to promote the product. Therefore, a merchant can input advertising content and set publishing parameters through an advertiser client installed on a terminal (such as a mobile phone), and the publishing parameters can be one or more of effective advertising time, gender requirements, age requirements, position requirements of audience users, reward settings, advertising problem settings and the like. Then, the media description information stored in the storage server in the service platform is retrieved by the advertiser client, the retrieved media description information is displayed on the advertiser client, or the media description information stored in the storage server in the service platform is retrieved by the advertiser client, the retrieved media description information is displayed on the advertiser client, advertisement propaganda content is input and release parameters are set, wherein the release parameters can be one or more of advertisement effective time, gender requirement, age requirement, position requirement of audience users, reward setting, advertisement problem setting and the like. If the high-grade western-style restaurant exists in the retrieved media description information, the merchant considers that the dinning users of the western-style restaurant are very suitable for the products operated by the merchant, and wants to perform targeted product marketing on the dinning users of the western-style restaurant, the merchant can select the western-style restaurant and associate the advertising content and the publishing parameters of the merchant with the two-dimensional codes associated with the western-style restaurant. And then the advertiser client sends the advertisement content of the merchant, the release parameters and the two-dimension code information of the associated two-dimension code to the service platform for storage.
Thus, the two-dimension code is related to the advertising content and the publishing parameters of the merchant and the advertising media of the western-style restaurant.
A diner user of the western-style restaurant scans the two-dimension code posted in the western-style restaurant through an advertisement audience client installed on a user terminal (such as a mobile phone), the advertisement audience client analyzes the two-dimension code to obtain two-dimension code information, and then the advertisement audience client sends an advertisement content request containing the two-dimension code information to a data processing center of a service platform. The request may also include one or more of location information, identity information (such as age, gender, etc.) registered by the user when the user installs the client, time information, etc. The service platform analyzes the advertisement content request after receiving the advertisement content request, sends the advertisement content associated with the two-dimension code information to an advertisement audience client side of which other information in the request accords with the publishing parameter condition and the media description condition, and the advertisement audience terminal displays the received advertisement content to the user and accepts the operations of clicking, sliding, inputting and the like of the user. And the data processing center of the service platform receives the customer operation information transmitted by the advertisement audience client side and analyzes the customer operation information, and then the reward money of the merchant is distributed to the code scanning customer and the western-style restaurant according to a preset proportion. And transmitting the reward information of the code scanning client to the advertising audience client for displaying.
This embodiment also provides an apparatus, which includes:
one or more processors;
a memory for storing one or more programs,
the one or more programs, when executed by the one or more processors, cause the one or more processors to perform any one of the self-service advertisement distribution methods of examples of the invention.
In another aspect, the present embodiment also provides a computer-readable storage medium storing a computer program, which when executed by a processor implements any one of the self-service advertisement distribution methods of the examples of the present invention.
Other technical features than those described in the specification are known to those skilled in the art, and are not described herein in detail in order to highlight the innovative features of the present invention. Therefore, the scope of the invention should not be limited by the above description, but should be determined by the following claims and their equivalents.
Claims (6)
1. A self-service advertisement distribution method, characterized by: the method comprises the following specific steps:
and (3) releasing the two-dimensional code: the media client acquires a group of media description information, generates a unique two-dimensional code associated with the media description information, stores the media description information and the two-dimensional code information of the associated two-dimensional code to a service platform, and issues the generated two-dimensional code;
and (3) advertisement putting: the method comprises the steps that an advertiser client inputs advertisement content and publishing parameters, retrieves media description information matched with the advertisement content in a service platform, associates the advertisement content and the publishing parameters with two-dimensional codes associated with the retrieved media description information, and sends the two-dimensional codes to the service platform for storage, wherein the publishing parameters comprise advertisement effective time, reward setting, problem setting and audience client requirement setting;
the media is advertisement media in the traditional meaning, a more similar place, a fixed or mobile object, a meeting activity, an event scene, a community on the network and a webpage;
the specific operation steps of the advertisement putting are as follows:
the advertiser client is started to check whether the client is legal;
if not, failure is prompted, and the method is ended;
receiving advertisement content, setting publishing parameters and retrieving media description information in a service platform;
selecting the required media, associating the advertisement content and the release parameter with the two-dimension code information corresponding to the media description information
Performing information association;
sending the advertisement content, the release parameter and the associated two-dimension code information to a service platform for storage, and ending;
sending an advertisement content request: the advertisement audience client scans the two-dimension code, analyzes the scanned two-dimension code to obtain two-dimension code information, and sends an advertisement content request containing the two-dimension code information to a service platform, wherein the advertisement content request also comprises user age, gender, position information and time information;
and (3) transmitting the advertisement content: after receiving an advertisement content request, the service platform sends advertisement content of which the release parameters conform to the information in the advertisement content request and are associated with the two-dimension code information to an advertisement audience client;
the specific operation steps of the advertisement content sending request and the advertisement content sending are as follows:
the advertisement audience client is started to check whether the user is legal;
if not, prompting the user that the user fails, and ending;
scanning the two-dimensional code, and analyzing the two-dimensional code to obtain two-dimensional code information;
sending an advertisement content request to a service platform, wherein the advertisement content request comprises one or more of two-dimensional code information, position information, identity information and time information, and the identity information is age, gender, frequent residence, place of birth or/and hobbies;
the service platform analyzes the advertisement content request after receiving the advertisement content request, and sends the advertisement content related to the two-dimension code information to an advertisement audience client terminal of which other information contained in the advertisement content request accords with the publishing parameter condition and the media description information condition;
obtaining a return result analyzed by the service platform, if the advertisement content exists in the return result, displaying an advertisement content list, and if the advertisement content does not exist in the return result, ending the process;
displaying the advertisement content: the advertisement audience client displays the received advertisement content to the user, accepts the user operation and sends the operation information to the service platform;
and (3) allocation of the rewards: the service platform receives the operation information sent by the advertisement audience client side for analysis, carries out reward distribution according to a preset proportion, and sends reward information of the code scanning client side to the advertisement audience client side for display.
2. The self-service advertisement distribution method according to claim 1, wherein: the issuing is offline issuing or online issuing.
3. The self-service advertisement distribution method according to claim 1, wherein: the operation comprises one or more of clicking, sliding and inputting.
4. A self-service advertisement distribution system, comprising: client and service platform, client installs on user terminal, its characterized in that:
the client comprises:
the media client is configured to acquire a group of media description information, generate a unique two-dimensional code associated with the media description information, store the media description information and the two-dimensional code information of the associated two-dimensional code to a service platform, and release the generated two-dimensional code;
the advertising client is configured for inputting advertising content and publishing parameters, retrieving media description information matched with the advertising content in the service platform, associating the advertising content and the publishing parameters with the two-dimensional code associated with the retrieved media description information, and sending the two-dimensional code to the service platform for storage, wherein the publishing parameters comprise effective advertising time, reward setting, problem setting and audience client requirement setting;
the specific operation steps of the advertisement putting are as follows:
the advertiser client is started to check whether the client is legal;
if not, failure is prompted, and the method is ended;
receiving advertisement content, setting publishing parameters and retrieving media description information in a service platform;
selecting the required media, associating the advertisement content and the release parameter with the two-dimension code information corresponding to the media description information
Performing information association;
sending the advertisement content, the release parameter and the associated two-dimension code information to a service platform for storage, and ending;
the advertisement audience client is configured for scanning the two-dimension code, analyzing the scanned two-dimension code to obtain two-dimension code information, sending an advertisement content request containing the two-dimension code information to a service platform, wherein the advertisement content request comprises user age, gender, position information and time information, displaying the received advertisement content to a user, accepting user operation, sending operation information to the service platform and displaying reward information sent by the service platform;
the specific operation steps of the advertisement content sending request and the advertisement content sending are as follows:
the advertisement audience client is started to check whether the user is legal;
if not, prompting the user that the user fails, and ending;
scanning the two-dimensional code, and analyzing the two-dimensional code to obtain two-dimensional code information;
sending an advertisement content request to a service platform, wherein the advertisement content request comprises one or more of two-dimensional code information, position information, identity information and time information, and the identity information is age, gender, frequent residence, place of birth or/and hobbies;
the service platform analyzes the advertisement content request after receiving the advertisement content request, and sends the advertisement content related to the two-dimension code information to an advertisement audience client terminal of which other information contained in the advertisement content request accords with the publishing parameter condition and the media description information condition;
obtaining a return result analyzed by the service platform, if the advertisement content exists in the return result, displaying an advertisement content list, and if the advertisement content does not exist in the return result, ending the process;
the service platform comprises:
a storage server configured to store data comprising: the media description information and the two-dimension code information of the associated two-dimension code, the advertisement content and the release parameter and the two-dimension code information and the reward setting of the associated two-dimension code;
the data processing center is configured for receiving the operation information sent by the advertisement audience client, analyzing the operation information and sending the reward information of the audience to the advertisement audience client; and the system is also connected with the media client, the advertiser client, the advertisee client and the storage server, and processes the data of the media client, the advertiser client, the advertisee client and the storage server.
5. A self-service advertisement dispensing device, the device comprising:
one or more processors;
memory storing one or more programs which, when executed by the one or more processors, cause the one or more processors to perform the self-service advertisement distribution method of any of claims 1-3.
6. A computer-readable storage medium storing a computer program which, when executed by a processor, implements the self-service advertisement distribution method of any one of claims 1 to 3.
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| CN111626776B (en) * | 2020-05-26 | 2024-03-08 | 创新奇智(西安)科技有限公司 | Method for training strategy model, method and device for determining advertisement putting strategy |
| CN112561589B (en) * | 2020-12-18 | 2023-01-10 | 成都屏盟科技有限公司 | Advertisement delivery method, device and storage medium |
| CN113793166A (en) * | 2021-01-29 | 2021-12-14 | 北京沃东天骏信息技术有限公司 | Promotion task processing method and device, storage medium and electronic equipment |
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