CN108682082A - A kind of intelligence express delivery cabinet interactive advertisement delivery device and put-on method - Google Patents
A kind of intelligence express delivery cabinet interactive advertisement delivery device and put-on method Download PDFInfo
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- CN108682082A CN108682082A CN201810872860.2A CN201810872860A CN108682082A CN 108682082 A CN108682082 A CN 108682082A CN 201810872860 A CN201810872860 A CN 201810872860A CN 108682082 A CN108682082 A CN 108682082A
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- 238000012544 monitoring process Methods 0.000 claims abstract description 12
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- G—PHYSICS
- G07—CHECKING-DEVICES
- G07F—COIN-FREED OR LIKE APPARATUS
- G07F17/00—Coin-freed apparatus for hiring articles; Coin-freed facilities or services
- G07F17/10—Coin-freed apparatus for hiring articles; Coin-freed facilities or services for means for safe-keeping of property, left temporarily, e.g. by fastening the property
- G07F17/12—Coin-freed apparatus for hiring articles; Coin-freed facilities or services for means for safe-keeping of property, left temporarily, e.g. by fastening the property comprising lockable containers, e.g. for accepting clothes to be cleaned
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0235—Discounts or incentives, e.g. coupons or rebates constrained by time limit or expiration date
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0261—Targeted advertisements based on user location
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- G—PHYSICS
- G07—CHECKING-DEVICES
- G07F—COIN-FREED OR LIKE APPARATUS
- G07F9/00—Details other than those peculiar to special kinds or types of apparatus
- G07F9/02—Devices for alarm or indication, e.g. when empty; Advertising arrangements in coin-freed apparatus
- G07F9/023—Arrangements for display, data presentation or advertising
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- Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
- Y04—INFORMATION OR COMMUNICATION TECHNOLOGIES HAVING AN IMPACT ON OTHER TECHNOLOGY AREAS
- Y04S—SYSTEMS INTEGRATING TECHNOLOGIES RELATED TO POWER NETWORK OPERATION, COMMUNICATION OR INFORMATION TECHNOLOGIES FOR IMPROVING THE ELECTRICAL POWER GENERATION, TRANSMISSION, DISTRIBUTION, MANAGEMENT OR USAGE, i.e. SMART GRIDS
- Y04S50/00—Market activities related to the operation of systems integrating technologies related to power network operation or related to communication or information technologies
- Y04S50/14—Marketing, i.e. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards
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Abstract
The invention discloses a kind of intelligent express delivery cabinet interactive advertisement delivery device and put-on methods, relate generally to mobile Internet grass roots marketing techniques field.Including server, intelligent express delivery cabinet, the intelligence express delivery cabinet is equipped with central control system, liquid crystal display, voice broadcasting system, the top of the intelligence express delivery cabinet is equipped with solar energy photovoltaic panel, it is equipped with accumulator, solar energy mains hybrid controller in the intelligence express delivery cabinet, the top of the intelligence express delivery cabinet is equipped with infrared recognition system, monitoring system, the iBeacon equipment for launching advertisement is equipped in the intelligence express delivery cabinet, the outer wall of the intelligence express delivery cabinet is equipped with LED advertisement screen.The beneficial effects of the present invention are：It is greatly reduced while conversion ratio, participation, degree of belief and the reputation of marketing activity can be made effectively to be promoted and averagely obtains objective cost, offline exhibition can be carried out, propagated on line.
Description
Technical field
The present invention relates to mobile Internet grass roots marketing techniques field, specifically a kind of intelligence express delivery cabinet interactive advertisement delivery device
And put-on method.
Background technology
Community's advertising objective precisely, have effect spread, daily per capita disengaging community more than twice, compared to interfere with each other compared with
Big outdoor advertising, community's advertisement are disturbed minimum, and are directly deep into daily life, brand promotion is made to have more
Targetedly, it enables target audience that can not avoid, is truly realized the zero distance contacted with consumer, and strengthen consumption of resident note daily
The community's advertisement recalled, enables target audience that can not avoid.But traditional community's advertisement point covering quantity religion is few, negotiates a large amount of cell
It is high to move into human cost, to pay a large amount of expense of marching into the arena to cell and property every year, fund cost is high, and effect is increasingly
Weak, audient often only passes by, and attention rate is low, and media are the only displaying that brand quotient provides, the propagation efficiency of advertising information
It is relatively low.
In order to reduce the dispensing cost of community's advertisement, currently, having advertising company and express company's joint, using existing
Intelligent express delivery cabinet on paste cabinet advertisement carry out advertising information dispensing, although reduce to a certain extent advertisement dispensing
Cost, but it is still the dispensing that advertising information is carried out in a manner of displaying, it is difficult to carry out secondary propagation, the propagation of advertising information
Efficiency is thrown away to be improved.
Invention content
It is an object of the invention to solve problems of the prior art, a kind of powerful cloth with intelligent express delivery cabinet is provided
Office is traffic ingress, is signposted by cabinet, the powerful visual impact of LED advertisement screen advertisement attracts rapidly line down-off, borrow
Good friend's circle of friends inhales the powerful driving of the power and red packet/discount coupon of eyeball, and user is shaken or swept one using mobile phone under guide line
It sweeps, marketing activity is expressed by robbing the means of the entertainment orientations such as red packet, explains the profound in simple terms, has entertained consumer, and make marketing
Movable conversion ratio, participation, degree of belief and reputation greatly reduce while effectively promotion averagely obtains objective cost, Neng Goujin
The intelligent express delivery cabinet interactive advertisement delivery device and put-on method propagated on row offline exhibition, line.
The present invention to achieve the above object, is achieved through the following technical solutions：
A kind of intelligence express delivery cabinet interactive advertisement delivery device, including server, intelligent express delivery cabinet, on the intelligence express delivery cabinet
Equipped with central control system, liquid crystal display, voice broadcasting system, the top of the intelligence express delivery cabinet is equipped with solar energy photovoltaic panel, institute
It states and is equipped with accumulator, solar energy mains hybrid controller in intelligent express delivery cabinet, the solar energy mains hybrid controller is wherein
One input terminal is electrically connected with accumulator, another input terminal is electrically connected with alternating current, and the top of the intelligence express delivery cabinet is equipped with
Infrared recognition system, monitoring system, the interior iBeacon equipment being equipped with for launching advertisement of intelligence express delivery cabinet, the intelligence
The outer wall of express delivery cabinet is equipped with LED advertisement screen, the liquid crystal display, voice broadcasting system, infrared recognition system, monitoring system
System, iBeacon equipment, LED advertisement screen are connect with central control system signal.
The LED advertisement screen is formed by the LED display unit spliced being attached in the cabinet door of intelligent express delivery cabinet.
It is equipped with energy saving detecting system in the intelligence express delivery cabinet.
Cabinet is pasted on the outer wall of the intelligence express delivery cabinet to signpost.
The WiFi routers for launching advertisement are equipped in the intelligence express delivery cabinet.
A kind of intelligence express delivery cabinet interactive advertisement put-on method, carries out according to the following steps：
Step 1：Intelligent express delivery cabinet is numbered；
Step 2：According to the position of intelligent express delivery cabinet, to the Regional Property of the user near intelligent express delivery cabinet, crowd's attribute,
Consumption habit is analyzed；
Step 3：According to the analysis result of step 2, ad content is targetedly determined；
Step 4：One or two of incentives strategy, including red packet, discount coupon are formulated, the neck of red packet/discount coupon is set
It takes condition and gets the frequency；
Step 5：It by the incentives strategy determined in the ad content determined in step 3, step 4 and is got by server
Condition is published to corresponding intelligent express delivery cabinet with the frequency is got, and is received by the central control system of intelligent express delivery cabinet and passes through LED advertisements
Screen, iBeacon equipment, WiFi routers launch above- mentioned information；
Step 6：Advertisement dispensing is carried out according to the distance between user and intelligent express delivery cabinet,
When user enters within the coverage area of infrared recognition system, lighted by central control system control LED advertisement screen, profit
Advertising information is shown with LED advertisement screen and the Quick Response Code for getting preferential/red packet；
When within the coverage area that user enters iBeacon equipment, user shakes function using wechat and can receive
The signal emitted to iBeacon equipment, which includes UUID, RSSI；Wechat once receives the signal, and wechat can pop up extensively
Accuse information and the Quick Response Code for getting preferential/red packet；
When within the coverage area that user enters WiFi routers, no matter as long as user connects any WiFi into WiFi
The coverage area of router can all receive the advertising information of WiFi routers dispensing and the Quick Response Code for getting preferential/red packet；
When user reaches at intelligent express delivery cabinet, scanning cabinet signpost on Quick Response Code can be obtained advertising information and be used for
Get the Quick Response Code of preferential/red packet；
Step 7：Condition and get the frequency according to whether user meets getting for red packet/discount coupon, decide whether to for
Provide red packet/discount coupon；
Step 8：Crowd's attribute of couple user taken over intelligent express delivery cabinet chain, Regional Property, consumption habit are into advancing one
Step analysis, to continue accurate advertisement information.
Condition of getting in the step 4 includes dividing by advertising information and for getting the Quick Response Code of preferential/red packet and linking
It enjoys to certain amount address list good friend, sharing quantity can be self-defined by advertiser.
In the step 4 get condition include by advertising information with for get the Quick Response Code of preferential/red packet share to
Circle of friends.
The frequency of getting in the step 4 is to get primary or separated in time for each person every day to get, and interval time can
It is self-defined by advertiser.
Condition of getting in the step 4 includes that positioning just may be used with cell, the mobile device in place city where express delivery cabinet
To get, territorial scope can be self-defined by advertiser.
Premiums are formulated according to the amount of reading of the forwarding of user quantity/circle of friends, setting forwarding quantity/circle of friends
The a reference value of amount of reading gives premiums when beyond a reference value.
The prior art is compared, the beneficial effects of the present invention are：
1, power mode of the invention is predominantly solar powered, and solar energy photovoltaic panel is connected with accumulator, according to electric power storage
The electricity storage condition in pond preferentially uses the storing up electricity in accumulator, and external mains-supplied is then selected more than warning electricity；Middle control system
System is for user's operation access express delivery or launches advertisement, central control system and other express delivery cabinet network connections, in any one machine
Operation all can launch advertisement, the operable display permission Quick Response Code of central control system, user mobile phone barcode scanning behaviour in the machine and other machines
Make upload advertising information, central control system can analyze user for a period of time in data, according to audient crowd's attribute, Regional Property,
Consumption habit continues accurate advertisement information；Liquid crystal display waits for cabinet door in the pickup of user's barcode scanning or input identifying code pickup
When opening, merchant advertisement can be played, is swept and is swept using mobile phone by liquid crystal display two-dimensional code display or small routine code, user
Binding can be formed；It is wide that voice broadcasting system can play voice when user triggers infrared recognition system close to intelligent express delivery cabinet
It accuses, user accesses voice prompt operation step during part, and user can playing voice advertisement and mobile phone advertisement after accessing part
Step is shared in link；Monitoring system throws pickup process for monitoring user, ensures the safety of express delivery, and the peace of intelligent express delivery cabinet
Entirely；Wagon flow and the stream of people are close to LED advertisement screen and triggering language play back system is lighted for identification for infrared recognition system, without personnel
System, which can enter suspend mode, when passing through reduces power consumption；IBeacon equipment, user enter express delivery cabinet iBeacon equipment coverage areas, hand
Machine shakes the advertisement that can receive iBeacon push；WiFi routers, no matter as long as user connects any WiFi into WiFi
The coverage area of router can receive the advertisement of WiFi routers push；Energy saving detecting system is for detecting different weather
The power consumption situation of intelligent express delivery cabinet electricity judges whether to access foreign current under condition and advertisement broadcasting frequency, and purging to treat the excess syndrome is mended not
Foot；LED advertisement screen is formed by the LED display unit spliced being attached in the cabinet door of intelligent express delivery cabinet, and the LED at cabinet door is shown
Screen unit can independently show content, and display can be also combined with the LED display unit on periphery, and substantially picture, LED advertisement screen are shown
Quick Response Code or small routine code user mobile phone, which are swept to sweep, can form binding.
2, user collects part or disengaging cell by near express delivery cabinet, into infrared recognition system, iBeacon equipment,
After the coverage area of WiFi routers.Express delivery cabinet display screen can light broadcasting advertisement automatically, and WiFi routers meeting advertisement arrives
User mobile phone, user, which throws mobile phone after pickup and sweeps to sweep screen Quick Response Code or open bluetooth, to shake and will receive iBeacon equipment
Advertisement link is shared with by red packet or the discount coupon link of transmission, mobile phone and voice broadcasting system after user being prompted to finish watching advertisement
Other good friends can just get corresponding cash red packet or coupons, in express delivery cabinet cabinet, voice broadcasting system and user hand
There is advertisement in machine many places, have deepened media and the close interaction of user, advertisement arrival rate is high, while borrowing red packet and discount coupon
Powerful driving force, user is secondary shares for guiding, realizes that more rounds fissions are propagated, by the coverage rate, spread speed and letter of advertisement
Degree is appointed to greatly improve.
3, the present invention is entered using the powerful layout of intelligent express delivery cabinet as flow based on the intelligent express delivery cabinet of existing scale
Mouthful, it is signposted by cabinet, the powerful visual impact such as liquid crystal display advertisement attracts rapidly line down-off, borrows good friend's circle of friends and inhale eyeball
Power and red packet discount coupon powerful driving, user, which is shaken or swept using mobile phone, under guide line sweeps, marketing activity to rob
The means of the entertainment orientations such as red packet are expressed, and are explained the profound in simple terms, and consumer has been entertained, and make the conversion ratio (good friend point of marketing activity
Enjoy), participation, degree of belief and reputation greatly promote, while greatly reducing and averagely obtaining objective cost, realize offline exhibition,
It is propagated on line.
Description of the drawings
Attached drawing 1 is the structural schematic diagram of the present invention；
Attached drawing 2 is the control principle drawing of the present invention；
Attached drawing 3 is the flow chart propagated on offline exhibition to line；
Attached drawing 4 is the secondary flow chart shared and realized more round fissions and propagate of the accurate audient of excitation.
Attached figure label：1, intelligent express delivery cabinet；2, liquid crystal display；3, voice broadcasting system；4, solar energy photovoltaic panel；5、
Infrared recognition system；6, monitoring system；7, LED display unit.
Specific implementation mode
Present invention will be further explained below with reference to specific examples.It should be understood that these embodiments are merely to illustrate the present invention
Rather than it limits the scope of the invention.In addition, it should also be understood that, after reading the content taught by the present invention, people in the art
Member can make various changes or modifications the present invention, and such equivalent forms equally fall within range defined herein.
Of the present invention is a kind of intelligent express delivery cabinet interactive advertisement delivery device, including server, intelligent express delivery cabinet 1, institute
Intelligent express delivery cabinet 1 is stated equipped with central control system, liquid crystal display 2, voice broadcasting system 3, central control system is deposited for user's operation
It takes express delivery or launches advertisement, by network connection between central control system and other intelligent express delivery cabinets 1, operated in any one machine
Advertisement all can be launched in the machine and other machines, the operable display permission Quick Response Code of central control system, on user mobile phone barcode scanning operates
Advertising information is passed, central control system can analyze user's data interior for a period of time, according to audient crowd's attribute, Regional Property, consumption
Custom continues accurate advertisement information；Liquid crystal display 2 waits for cabinet door to beat in the pickup of user's barcode scanning or input identifying code pickup
When opening, merchant advertisement can be played, is swept and is swept i.e. using mobile phone by liquid crystal display two-dimensional code display or small routine code, user
Binding can be formed；It is wide that voice broadcasting system 3 can play voice when user triggers infrared recognition system close to intelligent express delivery cabinet 1
It accuses, user accesses voice prompt operation step during part, and user can playing voice advertisement and mobile phone advertisement after accessing part
Step is shared in link.The top of the intelligence express delivery cabinet 1 is equipped with solar energy photovoltaic panel 4, and electric power storage is equipped in the intelligence express delivery cabinet 1
Pond, solar energy mains hybrid controller, one of described solar energy mains hybrid controller input terminal are electrically connected with accumulator
It connects, another input terminal is electrically connected with alternating current, and power mode of the invention is predominantly solar powered, solar energy photovoltaic panel 4
It is connected with accumulator, the storing up electricity in accumulator is preferentially used according to the electricity storage condition of accumulator, is then selected more than warning electricity
Select external mains-supplied.Infrared recognition system 5, monitoring system 6 are arranged at the top of intelligent express delivery cabinet 1, and infrared recognition system is for knowing
Other wagon flow and the stream of people are close to LED advertisement screen and triggering language play back system is lighted, and system can enter suspend mode when no personnel pass through
Reduce power consumption；Monitoring system throws pickup process for monitoring user, ensures the safety of express delivery, and the safety of intelligent express delivery cabinet.Institute
The iBeacon equipment being equipped in intelligent express delivery cabinet 1 for launching advertisement, iBeacon equipment are stated, user enters express delivery cabinet
IBeacon equipment coverage areas, mobile phone shake the advertisement that can receive iBeacon push.The outer wall of the intelligence express delivery cabinet 1
It is equipped with LED advertisement screen, liquid crystal display 2, voice broadcasting system 3, infrared recognition system 5, monitoring system 6, iBeacon are set
Standby, LED advertisement screen is connect with central control system signal, and the present invention is fast with intelligence based on the intelligent express delivery cabinet of existing scale
The powerful layout for passing cabinet is traffic ingress, is signposted by cabinet, the powerful visual impact such as liquid crystal display advertisement attracts under line rapidly
Flow borrows the powerful driving that good friend's circle of friends inhales the power and red packet discount coupon of eyeball, and user is shaken using mobile phone under guide line
Or sweep and sweep, marketing activity is expressed with the means for robbing the entertainment orientations such as red packet, explains the profound in simple terms, has entertained consumer, and make
Conversion ratio (good friend shares), participation, degree of belief and the reputation of marketing activity greatly promote, while greatly reducing and averagely obtaining
Objective cost realizes offline exhibition, propagates on line.
Further, the LED advertisement screen is spliced by the LED display unit 7 being attached in the cabinet door of intelligent express delivery cabinet 1
It forms, LED advertisement screen is formed by the LED display unit spliced being attached in the cabinet door of intelligent express delivery cabinet, and the LED at cabinet door is aobvious
Display screen unit can independently show content, and display substantially picture can be also combined with the LED display unit on periphery, and LED advertisement screen is aobvious
Binding can be formed by showing that Quick Response Code or small routine code user mobile phone are swept to sweep, and occupation mode is more various, and advertising results are more preferably.
Further, it is equipped with energy saving detecting system in the intelligent express delivery cabinet 1, energy saving detecting system is for detecting not on the same day
The power consumption situation of intelligent express delivery cabinet electricity judges whether to access foreign current, purging to treat the excess syndrome, benefit under gas bar part and advertisement broadcasting frequency
It is insufficient.
Further, it is pasted with cabinet on the outer wall of the intelligent express delivery cabinet 1 to signpost, advertisement putting mode can be increased.
Further, the WiFi routers for launching advertisement are equipped in the intelligent express delivery cabinet 1, no matter user's connection is appointed
As long as what WiFi can receive the advertisement of WiFi routers push into the coverage area of WiFi routers, by using
WiFi routers obtain the addresses Mac and carry out advertisement pushing, after user mobile phone enters coverage area, can obtain corresponding mobile phone
MAC Address carries out accurate advertisement push according to it with the contact frequency of express delivery cabinet, physical address etc..
A kind of intelligence express delivery cabinet interactive advertisement put-on method, carries out according to the following steps：
Step 1：Intelligent express delivery cabinet is numbered；
Step 2：According to the position of intelligent express delivery cabinet, to the Regional Property of the user near intelligent express delivery cabinet, crowd's attribute,
Consumption habit is analyzed；
Step 3：According to the analysis result of step 2, ad content is targetedly determined；
Step 4：One or two of incentives strategy, including red packet, discount coupon are formulated, the neck of red packet/discount coupon is set
It takes condition and gets the frequency；
Step 5：It by the incentives strategy determined in the ad content determined in step 3, step 4 and is got by server
Condition is published to corresponding intelligent express delivery cabinet with the frequency is got, and is received by the central control system of intelligent express delivery cabinet and passes through LED advertisements
Screen, iBeacon equipment, WiFi routers launch above- mentioned information；
Step 6：Advertisement dispensing is carried out according to the distance between user and intelligent express delivery cabinet,
When user enters within the coverage area of infrared recognition system, lighted by central control system control LED advertisement screen, profit
Advertising information is shown with LED advertisement screen and the Quick Response Code for getting preferential/red packet；
When within the coverage area that user enters iBeacon equipment, user shakes function using wechat and can receive
The signal emitted to iBeacon equipment, which includes UUID, RSSI；Wechat once receives the signal, and wechat can pop up extensively
Accuse information and the Quick Response Code for getting preferential/red packet；
When within the coverage area that user enters WiFi routers, no matter as long as user connects any WiFi into WiFi
The coverage area of router can all receive the advertising information of WiFi routers dispensing and the Quick Response Code for getting preferential/red packet；
When user reaches at intelligent express delivery cabinet, scanning cabinet signpost on Quick Response Code can be obtained advertising information and be used for
Get the Quick Response Code of preferential/red packet；
Step 7：Condition and get the frequency according to whether user meets getting for red packet/discount coupon, decide whether to for
Provide red packet/discount coupon；
Step 8：Crowd's attribute of couple user taken over intelligent express delivery cabinet chain, Regional Property, consumption habit are into advancing one
Step analysis, to continue accurate advertisement information.
User collects part or disengaging cell by near express delivery cabinet, into infrared recognition system, iBeacon equipment,
After the coverage area of WiFi routers.Express delivery cabinet display screen can light broadcasting advertisement automatically, and WiFi routers meeting advertisement arrives
User mobile phone, user, which throws mobile phone after pickup and sweeps to sweep screen Quick Response Code or open bluetooth, to shake and will receive iBeacon equipment
Advertisement link is shared with by red packet or the discount coupon link of transmission, mobile phone and voice broadcasting system after user being prompted to finish watching advertisement
Other good friends can just get corresponding cash red packet or coupons, in express delivery cabinet cabinet, voice broadcasting system and user hand
There is advertisement in machine many places, have deepened media and the close interaction of user, advertisement arrival rate is high, while borrowing red packet and discount coupon
Powerful driving force, user is secondary shares for guiding, realizes that more rounds fissions are propagated, by the coverage rate, spread speed and letter of advertisement
Degree is appointed to greatly improve.
The present invention can efficiently use the vacant resource in community, not increase hardware facility additionally, support precisely to launch, by dividing
Audient's Regional Property, crowd's attribute, consumption habit are analysed, crowd's identity such as school place (student), high and new technology can be precisely defined
Garden place, commercial circle region place, high net purchase frequency crowd, certain districts under city administration etc..Accurate audient can be mobilized to carry out secondary propagation, information
Spread speed, propagates range and advertisement degree of belief all greatly promotes, and lasting red packet or the driving of preferential rebating can exist activity
Realize that more wheels are propagated on line.
Further, the condition of getting in the step 4 includes by advertising information and two dimension for getting preferential/red packet
Code link is shared to certain amount address list good friend, and sharing quantity can be self-defined by advertiser.
Further, the condition of getting in the step 4 includes by advertising information and two dimension for getting preferential/red packet
Code is shared to circle of friends.
Further, the frequency of getting in the step 4 is to get primary or separated in time for each person every day to get,
It can be self-defined by advertiser every the time.
Further, the movement that condition includes positioning and cell, place city where express delivery cabinet of getting in the step 4
Equipment can just be got, and territorial scope can be self-defined by advertiser.
Further, premiums are formulated according to the amount of reading of the forwarding of user quantity/circle of friends, sets forwarding number
The a reference value of the amount of reading of amount/circle of friends gives premiums when beyond a reference value.
The specific put-on method of the present invention, can refer to the arbitrary combination of following manner
Mode 1：
1), (cabinet advertisement, liquid crystal display advertisement, side plate advertisement, voice are wide by intelligent express delivery cabinet cabinet media for merchant advertisement
Accuse, addressee advertisement in short message) powerful layout advantage cover local community；(meeting life track)
2), user scans red packet code in passing when intelligent express delivery cabinet barcode scanning receives express delivery；(meeting consumption scene).
3), interests drive, and can get red packet or coupons after scanning red packet code (can be arranged concern public platform/completion
Forwarding task dispatching gets condition)；
4), pickup barcode scanning enthusiasm is surging, obtains red packet rebating and brings second purchase chance to increase simultaneously, and in friend's cast
At movable oral marketing；
5), good friend's forwarding activity of circle of friends can still get red packet or coupons, and quick-fried visitor is realized in activity fission
Effect.
Mode 2：
1), merchant advertisement covers local community by the powerful layout advantage of cabinet media；(meeting life track)
2), user sees that advertisement mobile phone shakes when intelligent express delivery cabinet barcode scanning receives express delivery, later can appointing in this community
What position shake；
3), interests drive, and mobile phone can get red packet or coupons after shaking (can be arranged concern public platform/completion
Forwarding task dispatching gets condition)；
4) it is surging, to shake enthusiasm, obtains red packet rebating or discount coupon brings second purchase chance to increase simultaneously, and in friend
Friend's circle forms movable oral marketing；
5), good friend's participation activity of circle of friends can still get red packet or coupons, and quick-fried visitor is realized in activity fission
Effect.
Mode 3：
Quick Response Code is swept by sweeping or mobile phone shakes, and user can trigger information and send mechanism, and system automatically will be in advance
To the good friend of barcode scanning person, realization allows stranger that advertiser is helped to mass-send fission for the marketing official documents and correspondence or graph text information that set, mass-sending
Purpose.The principle of this programme is to replicate barcode scanning person's human connection.Advertising information gives its good friend by barcode scanning human hair.Information propagates speed
Degree, propagates range and advertisement degree of belief all greatly promotes.Barcode scanning human hair can obtain cash red packet or other forms after sending advertisement
It is preferential to be encouraged.The good friend for receiving its advertisement can also be shared with continuing to participate in, and be fissioned step by step.System uses advanced batch
Treatment technology, moment read the transmission of information moment, substantially increase the transmission speed of message, greatly optimize user experience.
System program runs efficient stable, and module divides clear and rational, the flexibility with height and lasting scalability.
Claims (11)
1. a kind of intelligence express delivery cabinet interactive advertisement delivery device, including server, intelligent express delivery cabinet (1), the intelligence express delivery cabinet
(1) central control system, liquid crystal display (2), voice broadcasting system (3) are equipped with, it is characterised in that：The intelligence express delivery cabinet (1)
Top be equipped with solar energy photovoltaic panel (4), be equipped with accumulator, solar energy mains hybrid controller in intelligence express delivery cabinet (1),
One of solar energy mains hybrid controller input terminal is electrically connected with accumulator, another input terminal and alternating current electricity
The top of connection, the intelligence express delivery cabinet (1) is equipped with infrared recognition system (5), monitoring system (6), the intelligence express delivery cabinet (1)
The outer wall of the interior iBeacon equipment being equipped with for launching advertisement, the intelligence express delivery cabinet (1) is equipped with LED advertisement screen, the liquid
Crystal display screen (2), voice broadcasting system (3), infrared recognition system (5), monitoring system (6), iBeacon equipment, LED advertisement screen
It is connect with central control system signal.
2. a kind of intelligent express delivery cabinet interactive advertisement delivery device according to claim 1, it is characterised in that：The LED is wide
Screen is accused to be spliced by the LED display unit (7) being attached in the cabinet door of intelligent express delivery cabinet (1).
3. a kind of intelligent express delivery cabinet interactive advertisement delivery device according to claim 1, it is characterised in that：The intelligence is fast
It passs and is equipped with energy saving detecting system in cabinet (1).
4. a kind of intelligent express delivery cabinet interactive advertisement delivery device according to claim 1, it is characterised in that：The intelligence is fast
It passs and is pasted with cabinet on the outer wall of cabinet (1) and signposts.
5. a kind of intelligent express delivery cabinet interactive advertisement delivery device according to claim 1, it is characterised in that：The intelligence is fast
Pass the WiFi routers being equipped in cabinet (1) for launching advertisement.
6. a kind of intelligence express delivery cabinet interactive advertisement put-on method, it is characterised in that carry out according to the following steps：
Step 1：Intelligent express delivery cabinet is numbered；
Step 2：According to the position of intelligent express delivery cabinet, to the Regional Property of the user near intelligent express delivery cabinet, crowd's attribute, consumption
Habit is analyzed；
Step 3：According to the analysis result of step 2, ad content is targetedly determined；
Step 4：One or two of incentives strategy, including red packet, discount coupon are formulated, setting red packet/discount coupon gets item
Part and get the frequency；
Step 5：By the incentives strategy determined in the ad content determined in step 3, step 4 and condition is got by server
Be published to corresponding intelligent express delivery cabinet with the frequency is got, received by the central control system of intelligent express delivery cabinet and by LED advertisement screen,
IBeacon equipment, WiFi routers launch above- mentioned information；
Step 6：Advertisement dispensing is carried out according to the distance between user and intelligent express delivery cabinet,
When user enters within the coverage area of infrared recognition system, is lighted, utilized by central control system control LED advertisement screen
LED advertisement screen shows advertising information and the Quick Response Code for getting preferential/red packet；
When within the coverage area that user enters iBeacon equipment, user shakes function using wechat and can receive
The signal of iBeacon equipment transmitting, which includes UUID, RSSI；Wechat once receives the signal, and wechat can pop up advertisement
Information and Quick Response Code for getting preferential/red packet；
When within the coverage area that user enters WiFi routers, no matter as long as user connects any WiFi and is route into WiFi
The coverage area of device can all receive the advertising information of WiFi routers dispensing and the Quick Response Code for getting preferential/red packet；
When user reaches at intelligent express delivery cabinet, scanning cabinet signpost on Quick Response Code can be obtained advertising information and for getting
The Quick Response Code of preferential/red packet；
Step 7：Condition and the frequency is got according to whether user meets getting for red packet/discount coupon, decided whether to for providing
Red packet/discount coupon；
Step 8：Crowd's attribute of couple user taken over intelligent express delivery cabinet chain, Regional Property, consumption habit are further divided
Analysis, to continue accurate advertisement information.
7. a kind of intelligent express delivery cabinet interactive advertisement put-on method according to claim 6, it is characterised in that：The step 4
In get condition include by advertising information with for get preferential/red packet Quick Response Code link share to certain amount address list
Good friend, sharing quantity can be self-defined by advertiser.
8. a kind of intelligent express delivery cabinet interactive advertisement put-on method according to claim 6, it is characterised in that：The step 4
In condition of getting include sharing advertising information to circle of friends with for getting the Quick Response Code of preferential/red packet.
9. a kind of intelligent express delivery cabinet interactive advertisement put-on method according to claim 6, it is characterised in that：The step 4
In the frequency of getting be to get primary or separated in time for each person every day to get, interval time can be self-defined by advertiser.
10. a kind of intelligent express delivery cabinet interactive advertisement put-on method according to claim 6, it is characterised in that：The step 4
In condition of getting to include positioning can just get with express delivery cabinet place cell, the mobile device in place city, territorial scope can
It is self-defined by advertiser.
11. a kind of intelligent express delivery cabinet interactive advertisement put-on method according to claim 7 or 8, it is characterised in that：According to
The amount of reading of the forwarding quantity/circle of friends at family formulates premiums, the benchmark of the amount of reading of setting forwarding quantity/circle of friends
Value, premiums are given when beyond a reference value.
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