CN113469756A - Advertisement putting control method and system - Google Patents
Advertisement putting control method and system Download PDFInfo
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- CN113469756A CN113469756A CN202111033745.4A CN202111033745A CN113469756A CN 113469756 A CN113469756 A CN 113469756A CN 202111033745 A CN202111033745 A CN 202111033745A CN 113469756 A CN113469756 A CN 113469756A
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0208—Trade or exchange of goods or services in exchange for incentives or rewards
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Abstract
The application provides a 5G Internet of things terminal and a communication method thereof, and the method comprises the following steps: the server determines a target advertisement putting device according to the putting building and the putting floor and sends target advertisement configuration information to the target advertisement putting device; the target advertisement delivery device displays advertisements, coupons and coupon picking modes of merchants according to the received target advertisement configuration information; the second electronic equipment establishes near field communication connection with the target advertisement putting device and sends coupon getting request information to the server; the server receives the coupon getting request message, determines that the second electronic equipment is close to the target advertisement delivery device according to the equipment identifier of the target advertisement delivery device, judges that the second electronic equipment does not repeatedly get the coupon, and sends a coupon getting response message to the second electronic equipment; and the second electronic equipment receives the coupon getting response message and gets the coupon. The intelligent and balance of elevator peak flow control can be improved by applying the method.
Description
Technical Field
The application belongs to the field of general data processing of the Internet industry, and particularly relates to an advertisement putting control method and system.
Background
At present, elevator resources of all buildings in an office park are limited, and the user requirements are often difficult to meet in high peak periods such as morning and evening and lunch eating, so that a solution for pedestrian traffic traction of walking stairs in the scene is urgently needed.
Disclosure of Invention
The application provides an advertisement putting control method and system, so that an advertisement carrying special preference information of a merchant is put into a staircase, and a local near field communication pickup mechanism of the elevator restrains a user from walking the staircase to acquire corresponding preference information, so that more users are attracted to walk the staircase, the peak bearing pressure of the elevator car is reduced by effectively attracting the peak end people flow to the staircase, and the intelligence and balance of elevator peak flow control are improved.
In a first aspect, the present application provides an advertisement delivery control method, applied to an advertisement delivery control system, where the advertisement delivery control system includes a plurality of advertisement delivery devices disposed in stairwells of each building in a park, a first electronic device of a merchant, a second electronic device of a user in the building, and a server; the method comprises the following steps:
the server determines target advertisement configuration information, a release building and a release floor of an advertisement release service customized by the merchant through the first electronic device, wherein the target advertisement configuration information comprises advertisements, coupons of the merchant and a receiving mode of the coupons, and the target advertisement release device is an advertisement release device in the plurality of advertisement release devices; determining a target advertisement putting device according to the putting buildings and the putting floors; sending the target advertisement configuration information to the target advertisement delivery device;
the target advertisement delivery device receives the target advertisement configuration information, and displays the advertisement of the merchant, the coupon and the picking mode of the coupon according to the target advertisement configuration information, wherein the picking mode is a picking mode of near field communication plus scanning codes;
the second electronic equipment establishes near field communication connection with the target advertisement delivery device, acquires an equipment identifier of the target advertisement delivery device through the near field communication connection, obtains coupon decoding information through scanning the two-dimensional code of the coupon, and sends a coupon getting request message carrying the identity identifier of the second electronic equipment, the equipment identifier of the target advertisement delivery device and the coupon decoding information to the server;
the server receives the coupon getting request message, determines that the second electronic equipment is close to the target advertisement delivery device according to the equipment identifier of the target advertisement delivery device, judges that the second electronic equipment does not repeatedly get the coupon according to the identity identifier of the second electronic equipment, and sends a coupon getting response message to the second electronic equipment to realize the distribution of the coupon;
and the second electronic equipment receives the coupon getting response message and gets the coupon.
It can be seen that, in the embodiment of the present application, the server determines target advertisement configuration information, a delivery building and a delivery floor of an advertisement delivery service customized by the merchant through the first electronic device, where the target advertisement configuration information includes an advertisement of the merchant, a coupon and a manner of getting the coupon, and the target advertisement delivery device is an advertisement delivery device of the plurality of advertisement delivery devices; determining a target advertisement putting device according to the putting buildings and the putting floors; sending the target advertisement configuration information to the target advertisement delivery device; the target advertisement delivery device receives the target advertisement configuration information, and displays the advertisement of the merchant, the coupon and the picking mode of the coupon according to the target advertisement configuration information, wherein the picking mode is a picking mode of near field communication plus scanning codes; the second electronic equipment establishes near field communication connection with the target advertisement delivery device, acquires an equipment identifier of the target advertisement delivery device through the near field communication connection, obtains coupon decoding information through scanning the two-dimensional code of the coupon, and sends a coupon getting request message carrying the identity identifier of the second electronic equipment, the equipment identifier of the target advertisement delivery device and the coupon decoding information to the server; the server receives the coupon getting request message, determines that the second electronic equipment is close to the target advertisement delivery device according to the equipment identifier of the target advertisement delivery device, judges that the second electronic equipment does not repeatedly get the coupon according to the identity identifier of the second electronic equipment, and sends a coupon getting response message to the second electronic equipment to realize the distribution of the coupon; and the second electronic equipment receives the coupon getting response message and gets the coupon. Therefore, the advertisement carrying the special preferential information of the commercial tenant is delivered to the staircase, and the local near field communication receiving mechanism restrains the user from walking the staircase to obtain the corresponding preferential information, so that more users are attracted to walk the staircase, the peak bearing pressure of the elevator car is reduced by effectively attracting the people flow at the peak end to the staircase, and the intelligence and the balance of elevator peak flow control are improved.
In a second aspect, the present application provides an advertisement delivery control system, including a plurality of advertisement delivery devices disposed in stairwells of each building in a park, a first electronic device of a merchant, a second electronic device of a user in the building, and a server; wherein the content of the first and second substances,
the first electronic device configured to perform the steps performed by the first electronic device of the first aspect;
the second electronic device configured to perform the steps performed by the second electronic device of the first aspect;
the server for performing the steps performed by the server of the first aspect;
a targeted advertisement delivery device for performing the steps performed by the targeted advertisement delivery device of the first aspect, the targeted advertisement delivery device being an advertisement delivery device of the plurality of advertisement delivery devices.
In a third aspect, an embodiment of the present application provides a computer-readable storage medium, where the computer-readable storage medium stores a computer program for electronic data exchange, where the computer program enables a computer to perform some or all of the steps described in any one of the methods of the first aspect of the embodiments of the present application.
In a fourth aspect, the present application provides a computer program product, where the computer program product includes a computer program operable to cause a computer to perform some or all of the steps as described in any one of the methods of the first aspect of the embodiments of the present application. The computer program product may be a software installation package.
Drawings
Fig. 1 is a schematic architecture diagram of an advertisement delivery control system according to an embodiment of the present application;
fig. 2 is a schematic flowchart of an advertisement delivery control method according to an embodiment of the present application;
fig. 3 is a schematic structural diagram of a fifth-generation 5G internet of things device according to an embodiment of the present application.
Detailed Description
In order to make the technical solutions of the present application better understood, the technical solutions in the embodiments of the present application will be described below accurately and completely with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.
The terms "first," "second," and the like in the description and claims of the present application and in the above-described drawings are used for distinguishing between different objects and not for describing a particular order. Furthermore, the terms "include" and "have," as well as any variations thereof, are intended to cover non-exclusive inclusions. For example, a process, method, system, article, or apparatus that comprises a list of steps or modules is not limited to the listed steps or modules but may alternatively include other steps or modules not listed or inherent to such process, method, article, or apparatus.
Reference herein to "an embodiment" means that a particular feature, structure, or characteristic described in connection with the embodiment can be included in at least one embodiment of the application. The appearances of the phrase in various places in the specification are not necessarily all referring to the same embodiment, nor are separate or alternative embodiments mutually exclusive of other embodiments. It is explicitly and implicitly understood by one skilled in the art that the embodiments described herein can be combined with other embodiments.
As shown in fig. 1, an architecture schematic diagram of an advertisement delivery control system 10 is provided in an embodiment of the present application, where the advertisement delivery control system 10 includes a plurality of advertisement delivery devices 100 (in the embodiment of the present application, only one advertisement delivery device 100 is taken as an example, and other advertisement delivery devices are not shown and are not described herein), a first electronic device 200 of a merchant, a second electronic device 300 of a user in the building, and a server 400, where the server 400 may be in communication connection with the advertisement delivery devices 100, the first electronic device 200 of the merchant, and the second electronic device 300 of the user in the building, the server 400 includes, but is not limited to, a cloud server, a server for advertisement delivery control, and the first electronic device 200 or the second electronic device 300 includes, but is not limited to, a common electronic device such as a smartphone; the advertisement delivery device 100 is a fifth generation 5G Internet of things device.
As shown in fig. 2, an advertisement delivery control method is provided in an embodiment of the present application, and is applied to an advertisement delivery control system 10, where the advertisement delivery control system includes a plurality of advertisement delivery devices disposed in stairwells of each building in a park, a first electronic device of a merchant, a second electronic device of a user in the building, and a server; the method comprises the following steps:
step 201, the server determines target advertisement configuration information, a delivery building and a delivery floor of an advertisement delivery service customized by the merchant through the first electronic device, wherein the target advertisement configuration information includes an advertisement of the merchant, a coupon and a receiving mode of the coupon, and the target advertisement delivery device is an advertisement delivery device of the plurality of advertisement delivery devices; determining a target advertisement putting device according to the putting buildings and the putting floors; and sending the target advertisement configuration information to the target advertisement delivery device.
For example, the target advertisement configuration information may include at least one of: the advertisement, the coupon, the manner of getting the coupon, the type of electronic device delivered (IOS or android, etc.), the type of delivery (animation, carousel, picture, etc.), the delivery time, the advertisement schedule, etc. of the merchant are not limited herein. The server can provide the advertisement delivery service customized by the merchant through the first electronic equipment for the second electronic equipment of the user according to the target advertisement configuration information.
For example, the drop floor and the drop floor can both be specified for the first electronic device of the merchant. The number of the targeted advertisement delivery devices may be one or more (a plurality may be two or more, and will not be described in detail later).
It can be seen that, in this example, the server may determine that the advertisement delivery service customized by the first electronic device performs target delivery, that is, determine the target advertisement delivery device according to the delivery building and the delivery floor, and send target advertisement configuration information to the target advertisement delivery device to achieve accurate positioning of the target advertisement configuration information, and the server may provide a difference advertisement delivery service for the merchant.
Step 202, the target advertisement delivery device receives the target advertisement configuration information, and displays the advertisement of the merchant, the coupon and the getting mode of the coupon according to the target advertisement configuration information, wherein the getting mode is a getting mode of near field communication plus a scanning code.
By way of example, the near field communication connection includes any of: a near field communication NFC connection, a bluetooth communication connection, a wireless high fidelity Wi-Fi communication connection, an ultra wideband UWB communication connection, etc., without limitation.
For example, the near field communication code scanning mode may be understood as a mode that near field communication and code scanning are used in combination, so that the second electronic device corresponding to the user establishes a communication connection with the target advertisement delivery device through near field communication, and receives the coupon through the code scanning mode.
For example, if the target advertisement delivery device can be communicatively connected to the second electronic device through an NFC connection or a bluetooth communication connection, since the speed of the target advertisement delivery device may be faster in a specific scenario, that is, when the user goes down stairs, and the communication distance of the bluetooth communication connection is longer than that of the NFC communication connection, the bluetooth communication connection may be preferentially adopted, and after the bluetooth communication connection fails, the communication connection may be established through the NFC.
Specifically, when bluetooth connection is performed, the target advertisement delivery device may send a bluetooth connection request message, may wait for a connection agreement response message sent by the second electronic device of the user within a first duration range, and if the waiting duration exceeds (is greater than or equal to) the first duration range, the connection agreement response message is not received, the target advertisement delivery device may adopt an NFC connection mode, may be close to the second electronic device carried by the user, and may directly establish an NFC communication connection with the second electronic device within an NFC communication range.
For example, if the staircase network signal is not good, the data network may be unstable or may not be connected, the near field communication connection may be used to establish the communication between the second electronic device and the target advertisement delivery device.
It can be seen that, in this example, the target advertisement delivery device is set between stairs or floors, when a user in a building walks on the stairs, advertisements, coupons and the like customized by a merchant can be obtained through the target advertisement delivery device, so that the advertisement delivery can be realized, and the coupons can be picked up through near field communication; therefore, the local near field communication getting mechanism of the machine can restrict the user from walking stairs to obtain the corresponding preferential information.
Step 203, the second electronic device establishes a near field communication connection with the target advertisement delivery device, acquires a device identifier of the target advertisement delivery device through the near field communication connection, obtains coupon decoding information through scanning the two-dimensional code of the coupon, and sends a coupon getting request message carrying the identity identifier of the second electronic device, the device identifier of the target advertisement delivery device and the coupon decoding information to the server.
For example, the device identifier may include at least one of: number information, production lot, hardware fingerprint, etc., without limitation; the number information can be generated according to information such as a building where the target advertisement putting device is located, a floor and the like; the hardware fingerprint can be generated according to the content or the delivery type of the target advertisement delivery device.
For example, the identity information may include at least one of: a user identification number, a user Mobile phone number, a user mailbox number, an International Mobile Equipment Identity (IMEI) corresponding to the user Equipment, and the like, which are not limited herein.
For example, the user may establish a near field communication connection by "leaning" or "pasting" the target advertisement delivery device, and the user may actively select the target advertisement delivery device that the user wants to select.
As can be seen, in this example, the second electronic device may establish a near field communication connection with the target advertisement delivery device, the second electronic device may remind the user to establish a communication connection with the target advertisement delivery device in a vibration manner, etc., the user may scan the two-dimensional code displayed in the target advertisement delivery device to obtain coupon decoding information, and the second device may send a coupon getting request message to the server; therefore, the user can select the stairs to walk at the elevator use peak, and then the local near field communication pickup mechanism of the elevator restrains the user from walking the stairs to obtain the corresponding preferential information, so that the user experience is improved.
And 204, the server receives the coupon getting request message, determines that the second electronic equipment is close to the target advertisement delivery device according to the equipment identifier of the target advertisement delivery device, judges that the second electronic equipment does not repeatedly get the coupon according to the identity identifier of the second electronic equipment, and sends a coupon getting response message to the second electronic equipment to realize the distribution of the coupon.
In a specific implementation, the server may query the coupon decoding information in the coupon getting request message in the coupon decoding database, and if the coupon decoding information is queried, query the historical database (which may be used to store the used condition of the coupon of the user) according to the identity information of the second electronic device to query whether the user gets the coupon, so as to determine whether the user has the right to get the corresponding coupon. Furthermore, when the user is determined to have the right of getting the corresponding coupon, a coupon getting response message can be sent to the second electronic equipment so as to realize the distribution of the coupon.
As can be seen, in this example, since the device identifier of the target advertisement delivery device carried in the coupon getting request information sent by the second electronic device to the server is obtained according to the near field communication connection, it can be understood that the target advertisement delivery device is within the communication range of the second electronic device; then, when the user walks on stairs, the user can acquire the target advertisement delivery device adjacent to the second electronic device corresponding to the user at any time, and after receiving the device identifier corresponding to the target advertisement delivery device sent by the second electronic device, the server can determine that the target advertisement delivery device corresponding to the device identifier is adjacent to the second electronic device, and can send the coupon corresponding to the target advertisement delivery device to the second electronic device, so as to realize the issuing of the coupon.
And step 205, the second electronic device receives the coupon getting response message and gets the coupon.
It can be seen that, in the embodiment of the present application, the server determines target advertisement configuration information, a delivery building and a delivery floor of an advertisement delivery service customized by the merchant through the first electronic device, where the target advertisement configuration information includes an advertisement of the merchant, a coupon and a manner of getting the coupon, and the target advertisement delivery device is an advertisement delivery device of the plurality of advertisement delivery devices; determining a target advertisement putting device according to the putting buildings and the putting floors; sending the target advertisement configuration information to the target advertisement delivery device; the target advertisement delivery device receives the target advertisement configuration information, and displays the advertisement of the merchant, the coupon and the picking mode of the coupon according to the target advertisement configuration information, wherein the picking mode is a picking mode of near field communication plus scanning codes; the second electronic equipment establishes near field communication connection with the target advertisement delivery device, acquires an equipment identifier of the target advertisement delivery device through the near field communication connection, obtains coupon decoding information through scanning the two-dimensional code of the coupon, and sends a coupon getting request message carrying the identity identifier of the second electronic equipment, the equipment identifier of the target advertisement delivery device and the coupon decoding information to the server; the server receives the coupon getting request message, determines that the second electronic equipment is close to the target advertisement delivery device according to the equipment identifier of the target advertisement delivery device, judges that the second electronic equipment does not repeatedly get the coupon according to the identity identifier of the second electronic equipment, and sends a coupon getting response message to the second electronic equipment to realize the distribution of the coupon; and the second electronic equipment receives the coupon getting response message and gets the coupon. Therefore, the advertisement carrying the special preferential information of the commercial tenant is delivered to the staircase, and the local near field communication receiving mechanism restrains the user from walking the staircase to obtain the corresponding preferential information, so that more users are attracted to walk the staircase, the peak bearing pressure of the elevator car is reduced by effectively attracting the people flow at the peak end to the staircase, and the intelligence and the balance of elevator peak flow control are improved.
In some possible examples, the server determines target advertisement configuration information, a delivery building and a delivery floor of an advertisement delivery service customized by the merchant through the first electronic device, including the steps of: the first electronic equipment logs in the server through the account of the merchant; the server sends an advertisement delivery mall page to the first electronic device; the first electronic equipment displays the advertisement putting mall page, determines the target advertisement configuration information, the putting building and the putting floor according to the setting of a user, and sends a putting service request message carrying the target advertisement configuration information, the putting building and the putting floor to the server; the server receives the request message of the advertisement putting service, determines an advertisement putting charging result according to the advertisement of the merchant, the putting building and the putting floor, and sends an advertisement putting service response message carrying the advertisement putting charging result to the first electronic device; the first electronic equipment receives the response message of the delivery service, completes payment according to the advertisement delivery charging result and sends a successful payment notification message to the server; and the server receives the payment success notification message and generates the advertisement putting service of the merchant according to the target advertisement configuration information, the putting building and the putting floor.
For example, the account of the merchant may be bound to the first electronic device, and the first electronic device may log in to the server through the account and a password corresponding to the account.
For example, the advertisement delivery mall page may be set by a background manager or default by the system, which is not limited herein; the advertisement delivery mall page may be used to configure at least one of the following information: the placement floor, the placement building, and targeted advertising configuration information, among others.
For example, the server may further determine an advertisement placement charging result according to the advertisement of the merchant, the number of buildings to be placed, and the placement floor, and specifically, may calculate the advertisement placement fee according to the number of advertisements to be placed, the number of buildings to be placed, or the floor.
As can be seen, in this example, considering that different merchants want to create different advertisement effects and want to deliver different advertisements, customized advertisement delivery services can be provided for the merchants through information interaction between the first electronic device and the server, and after payment of advertisement delivery fees is successful, the advertisement delivery services are generated, which is beneficial to maintaining the ecology of the whole advertisement delivery platform.
In some possible examples, the determining an advertisement placement charge result according to the advertisement of the merchant, the placement building, and the placement floor includes: inquiring a preset release standard cost list, and acquiring advertisement charging standards corresponding to the release buildings and the release floors; and determining the advertisement putting charging result of the merchant according to the advertisement charging standard.
For example, the preset release standard fee list may be set by a back-end manager or default by the system, and is not limited herein; the preset placement standard cost list can comprise advertisement charging standards corresponding to different placement floors or placement floors, different placement floors and placement time can correspond to different charging standards, for example, because the flow of users on the lower floors is large, the number of the floors placed on the 1 st floor or the 2 nd floor can be 0.5 yuan more than the number of the floors placed on the 10 th floor or the 11 th floor per hour, and the advertisement charging standards in the placement standard cost list can be set in a differentiated mode.
In some possible examples, before the server sends a coupon pickup response message to the second electronic device to implement the issue of the coupon, the method further includes: the server inquires a history record to obtain the times of receiving the coupons by the second electronic equipment; the server determines the privilege level according to the times; the server determines a target coupon to be sent to the second electronic equipment according to the discount grade; and generating the coupon getting response message according to the target coupon.
For example, the history may be stored in a history database of the server, and the history may include the number of times the user uses the corresponding coupon of the merchant, the type of the coupon used by the merchant, and the like, which are not limited herein.
In specific implementation, when the user selects to walk the stairs for multiple times, the second electronic device corresponding to the user may pick up the coupons of a certain merchant for multiple times, and the times of walking the stairs by the user and the grades of the coupons can be associated, so that the establishment of the grades of the coupons can be realized, the grades of the coupons of each person can be differentiated, and the discount degree of each person is different: the number of times of getting the coupons can correspond to different coupon use levels, for example, as long as a user gets the coupons of the commercial tenant in a peak period, the number of times is counted, if the accumulated number of getting times reaches 1-3 times, the number of times that the user selects to walk stairs in the peak period can be 1-3 times, the discount level is determined to be 1 level, if the accumulated number of getting times reaches 4-6 times, the number of times that the user selects to walk stairs in the peak period can be 4-6 times, the discount level is determined to be 2 levels, if the accumulated number of getting times reaches 7-10 times, the number of times that the user selects to walk stairs in the peak period can be 7-10 times, the discount level is determined to be 3 levels; when the accumulated number of times of getting is more, the more the user selects to walk the stairs, the higher the corresponding preferential level is, and the greater the preferential degree is.
Further, the server may set target coupons corresponding to different coupon policies with different coupon levels, where the coupon policies may be embodied in the coupon levels corresponding to different coupon types, for example, if the coupon types are full or minus, a level 1 coupon level may be set, and when a certain merchant lunch package is purchased, each 20 is full, minus 1 yuan is subtracted, and when a level 2 coupon level is set, each 20 is full, minus 2 yuan is subtracted; or if the offer type is a gift, a level 1 offer level may be set, and a certain commercial tenant lunch may be purchased to deliver a bottle of mineral water per package, and a level 2 offer level may be set, and a beverage with a higher value than mineral water per package may be purchased per package, and the specific offer policy is not limited herein.
Therefore, in the example, the number of times that the user walks along the stairs can be associated with the coupon level to restrict the user from selecting to walk along the stairs to obtain corresponding preferential information in the peak period, so that the user is attracted to select more modes of walking along the stairs, the peak end people flow is effectively attracted to the stairwell to reduce the peak bearing pressure of the elevator car, and the intelligence and the balance of elevator peak flow control are improved.
In some possible examples, the second electronic device forwards the coupon to a third electronic device; the third electronic device sends the coupon to the first electronic device; the first electronic equipment receives the coupon, verifies that the coupon is valid, updates a consumption bill of the third electronic equipment according to the coupon information of the coupon, and outputs the consumption bill; and the third electronic equipment completes the payment of the cost according to the preferential consumption bill.
And the third electronic equipment is different from the second electronic equipment in corresponding users.
In a specific implementation, the second electronic device may forward the received coupon to the third electronic device, and may send the coupon to the first electronic device when a user corresponding to the third electronic device settles accounts, where the first electronic device corresponding to the merchant may check that the coupon is valid, for example, whether the consumption of the user meets the usage condition of the coupon, and the like, update the consumption bill corresponding to the third electronic device, and output the consumption bill.
As can be seen, in this example, the coupon is forwardable, and the user can forward the coupon obtained by the user; in a specific application scenario, if the user A obtains a plurality of coupons by walking stairs and the user B does not obtain the coupons by taking an elevator, the user A can forward the coupons obtained by the user A to the user B, so that more users are attracted to choose a stair walking mode, the peak value bearing pressure of the elevator is reduced by effectively attracting the peak end people flow to the elevator room, and the intelligence and the balance of the elevator peak value flow control are improved.
In some possible examples, the server sends the first electronic device a binding relationship of the device identification of the second electronic device and the coupon; the first electronic equipment receives the binding relationship between the equipment identification of the second electronic equipment and the coupon; the second electronic device sends the coupon and the device identification of the second electronic device to the first electronic device; the first electronic equipment receives the coupon and the equipment identification of the second electronic equipment, verifies that the coupon is valid according to the binding relationship, updates the consumption bill of the first electronic equipment according to the coupon information, and sends the consumption bill to the first electronic equipment; and the second electronic equipment receives the consumption bill and completes the payment according to the preferential consumption bill.
For example, after the server sends the coupon to the second electronic device, the server may bind the coupon with the device identifier of the second electronic device to obtain a binding relationship, where the binding relationship is used to indicate a usable user of the coupon.
In a specific implementation, when a user corresponding to a second electronic device needs to use the coupon, the coupon and a device identifier corresponding to the coupon can be sent to a first electronic device corresponding to a merchant, the first electronic device can receive the coupon and the device identifier and verify according to a binding relationship sent by a server to verify the validity of the coupon, that is, whether the device identifier corresponding to the coupon stored by the server is consistent with the device identifier of the second electronic device, and if so, the coupon is determined to be valid; further, the use of the coupon may be completed.
In this example, the coupon and the device identifier may be bound, and the coupon and the device identifier of the corresponding available user correspond to each other one by one, so as to prevent another person from falsifying the coupon.
In some possible examples, the duration of the merchant's advertisement is less than a preset duration.
For example, the preset duration may be set by a background manager or default of a system, and is not limited herein; the preset time period may be 2h, 1 day, 5 days, 10 days, etc., and is not limited herein. The preset duration can also be set according to the valid period of the coupon corresponding to the advertisement of the merchant, and can also be set for the merchant.
In a specific implementation, the merchant can adapt and modify the preset duration based on the advertisement putting effect; after the advertisement duration is greater than or equal to the preset duration, the coupon getting condition corresponding to each target advertisement delivery device and the consumption condition corresponding to the coupon can be obtained, so that the preset durations of the advertisements of different target advertisement delivery devices delivering the advertisements can be adaptively configured according to the getting condition and the consumption condition, for example, the preset duration corresponding to the target advertisement delivery device can be increased under the condition that the getting condition and the consumption condition reach the preset condition (for example, the getting times are the same as the consumption times, or the consumption times are greater than or equal to the preset times), and for example, the number of the coupons of the Hunan dish of a building can be increased and the advertisement duration of the building can be increased if the Hunan dish of the building is sold well; therefore, the releasing time of different advertisements to the target advertisement releasing device is configured in a differentiated manner, so that the consumption experience of the user can be improved; in addition, the merchant can adapt the advertisement putting strategy of the merchant according to the method so as to realize differentiated advertisement putting.
Consistent with the foregoing method embodiment, please refer to fig. 3, fig. 3 is a schematic structural diagram of a fifth-generation 5G internet of things device 300 according to an embodiment of the present application, where the fifth-generation 5G internet of things device 300 is a first fifth-generation 5G internet of things device disposed in a first legal parking area in an advertisement delivery control system, and a target advertisement delivery apparatus is a fifth-generation 5G internet of things device, as shown in the figure, the fifth-generation 5G internet of things device 300 includes a processor 310, a memory 320, a communication interface 320, and one or more programs 321, where the one or more programs 321 are stored in the memory 320 and configured to be executed by the processor 310, and the one or more programs 321 include instructions for executing any step corresponding to the target advertisement delivery apparatus in the foregoing method embodiment.
The above description has introduced the solution of the embodiment of the present application mainly from the perspective of the method-side implementation process. It is understood that the targeted advertisement delivery apparatus, the first electronic device, the second electronic device and the server include hardware structures and/or software modules for performing the respective functions in order to implement the functions. Those of skill in the art will readily appreciate that the present application is capable of hardware or a combination of hardware and computer software implementing the various illustrative elements and algorithm steps described in connection with the embodiments provided herein. Whether a function is performed as hardware or computer software drives hardware depends upon the particular application and design constraints imposed on the solution. Skilled artisans may implement the described functionality in varying ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the present application.
In the embodiment of the present application, the target advertisement delivery device, the first electronic device, the second electronic device, and the server may be divided into the functional units according to the method example, for example, each functional unit may be divided corresponding to each function, or two or more functions may be integrated into one processing unit. The integrated unit can be realized in a form of hardware, and can also be realized in a form of a software functional unit. It should be noted that the division of the unit in the embodiment of the present application is schematic, and is only a logic function division, and there may be another division manner in actual implementation.
The above embodiments may be implemented in whole or in part by software, hardware, firmware, or any combination thereof. When implemented in software, the above-described embodiments may be implemented in whole or in part in the form of a computer program product. The computer program product comprises one or more computer instructions or computer programs. The procedures or functions according to the embodiments of the present application are wholly or partially generated when the computer instructions or the computer program are loaded or executed on a computer. The computer may be a general purpose computer, a special purpose computer, a network of computers, or other programmable device. The computer instructions may be stored in a computer readable storage medium or transmitted from one computer readable storage medium to another computer readable storage medium, for example, the computer instructions may be transmitted from one website, computer, server, or data center to another website, computer, server, or data center by wire or wirelessly. The computer-readable storage medium can be any available medium that can be accessed by a computer or a data storage device such as a server, data center, etc. that contains one or more collections of available media. The usable medium may be a magnetic medium (e.g., floppy disk, hard disk, magnetic tape), an optical medium (e.g., DVD), or a semiconductor medium. The semiconductor medium may be a solid state disk.
Embodiments of the present application further provide a computer storage medium, where the computer storage medium stores a computer program for electronic data exchange, and the computer program enables a computer to execute part or all of the steps of any one of the methods described in the above method embodiments, and the computer includes a target advertisement delivery apparatus, a first electronic device, a second electronic device, and a server.
Embodiments of the present application also provide a computer program product comprising a non-transitory computer readable storage medium storing a computer program operable to cause a computer to perform some or all of the steps of any of the methods as described in the above method embodiments. The computer program product may be a software installation package, and the computer includes a targeted advertisement delivery device, a first electronic device, a second electronic device, and a server.
It should be noted that, for simplicity of description, the above-mentioned method embodiments are described as a series of acts or combination of acts, but those skilled in the art will recognize that the present application is not limited by the order of acts described, as some steps may occur in other orders or concurrently depending on the application. Further, those skilled in the art should also appreciate that the embodiments described in the specification are preferred embodiments and that the acts and modules referred to are not necessarily required in this application.
In the foregoing embodiments, the descriptions of the respective embodiments have respective emphasis, and for parts that are not described in detail in a certain embodiment, reference may be made to related descriptions of other embodiments.
In the embodiments provided in the present application, it should be understood that the disclosed apparatus may be implemented in other manners. For example, the above-described embodiments of the apparatus are merely illustrative, and for example, the above-described division of the units is only one type of division of logical functions, and other divisions may be realized in practice, for example, a plurality of units or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection of some interfaces, devices or units, and may be an electric or other form.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
In addition, functional units in the embodiments of the present application may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit. The integrated unit can be realized in a form of hardware, and can also be realized in a form of a software functional unit.
The integrated unit may be stored in a computer readable memory if it is implemented in the form of a software functional unit and sold or used as a stand-alone product. Based on such understanding, the technical solution of the present application may be substantially implemented or a part of or all or part of the technical solution contributing to the prior art may be embodied in the form of a software product stored in a memory, and including several instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the above-mentioned method of the embodiments of the present application. And the aforementioned memory comprises: a U-disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a removable hard disk, a magnetic or optical disk, and other various media capable of storing program codes.
Those skilled in the art will appreciate that all or part of the steps in the methods of the above embodiments may be implemented by associated hardware instructed by a program, which may be stored in a computer-readable memory, which may include: flash Memory disks, Read-Only memories (ROMs), Random Access Memories (RAMs), magnetic or optical disks, and the like.
The foregoing detailed description of the embodiments of the present application has been presented to illustrate the principles and implementations of the present application, and the above description of the embodiments is only provided to help understand the method and the core concept of the present application; meanwhile, for a person skilled in the art, according to the idea of the present application, there may be variations in the specific embodiments and the application scope, and in summary, the content of the present specification should not be construed as a limitation to the present application.
Claims (10)
1. An advertisement putting control method is characterized by being applied to an advertisement putting control system, wherein the advertisement putting control system comprises a plurality of advertisement putting devices arranged in stairwells of various buildings in a park, first electronic equipment of merchants, second electronic equipment of users in the buildings and a server; the method comprises the following steps:
the server determines target advertisement configuration information, a release building and a release floor of an advertisement release service customized by the merchant through the first electronic device, wherein the target advertisement configuration information comprises advertisements, coupons of the merchant and a receiving mode of the coupons, and the target advertisement release device is an advertisement release device in the plurality of advertisement release devices; determining a target advertisement putting device according to the putting buildings and the putting floors; sending the target advertisement configuration information to the target advertisement delivery device;
the target advertisement delivery device receives the target advertisement configuration information, and displays the advertisement of the merchant, the coupon and the picking mode of the coupon according to the target advertisement configuration information, wherein the picking mode is a picking mode of near field communication plus scanning codes;
the second electronic equipment establishes near field communication connection with the target advertisement delivery device, acquires an equipment identifier of the target advertisement delivery device through the near field communication connection, obtains coupon decoding information through scanning the two-dimensional code of the coupon, and sends a coupon getting request message carrying the identity identifier of the second electronic equipment, the equipment identifier of the target advertisement delivery device and the coupon decoding information to the server;
the server receives the coupon getting request message, determines that the second electronic equipment is close to the target advertisement delivery device according to the equipment identifier of the target advertisement delivery device, judges that the second electronic equipment does not repeatedly get the coupon according to the identity identifier of the second electronic equipment, and sends a coupon getting response message to the second electronic equipment to realize the distribution of the coupon;
and the second electronic equipment receives the coupon getting response message and gets the coupon.
2. The method of claim 1, wherein the near field communication connection comprises any one of:
near Field Communication (NFC) connection, Bluetooth communication connection, wireless high-fidelity Wi-Fi communication connection and ultra-bandwidth UWB communication connection.
3. The method of claim 2, wherein the server determining the target advertisement configuration information, the serving floors, and the serving floors for the advertisement serving customized by the merchant through the first electronic device comprises:
the first electronic equipment logs in the server through the account of the merchant;
the server sends an advertisement delivery mall page to the first electronic device;
the first electronic equipment displays the advertisement putting mall page, determines the target advertisement configuration information, the putting building and the putting floor according to the setting of a user, and sends a putting service request message carrying the target advertisement configuration information, the putting building and the putting floor to the server;
the server receives the request message of the advertisement putting service, determines an advertisement putting charging result according to the advertisement of the merchant, the putting building and the putting floor, and sends an advertisement putting service response message carrying the advertisement putting charging result to the first electronic device;
the first electronic equipment receives the response message of the delivery service, completes payment according to the advertisement delivery charging result and sends a successful payment notification message to the server;
and the server receives the payment success notification message and generates the advertisement putting service of the merchant according to the target advertisement configuration information, the putting building and the putting floor.
4. The method of claim 3, wherein determining an advertisement placement charge result based on the advertisement of the merchant, the placement building, and the placement floor comprises:
inquiring a preset release standard cost list, and acquiring advertisement charging standards corresponding to the release buildings and the release floors;
and determining the advertisement putting charging result of the merchant according to the advertisement charging standard.
5. The method of any of claims 1-4, wherein before the server sends a coupon pickup response message to the second electronic device to effect issuance of a coupon, the method further comprises:
the server inquires a history record to obtain the times of receiving the coupons by the second electronic equipment;
the server determines the privilege level according to the times;
the server determines a target coupon to be sent to the second electronic equipment according to the discount grade; and generating the coupon getting response message according to the target coupon.
6. The method of claim 1, further comprising:
the second electronic equipment forwards the coupon to a third electronic equipment;
the third electronic device sends the coupon to the first electronic device;
the first electronic equipment receives the coupon, verifies that the coupon is valid, updates a consumption bill of the third electronic equipment according to the coupon information of the coupon, and outputs the consumption bill;
and the third electronic equipment completes the payment of the cost according to the preferential consumption bill.
7. The method of claim 1, further comprising:
the server sends the binding relation between the device identification of the second electronic device and the coupon to the first electronic device;
the first electronic equipment receives the binding relationship between the equipment identification of the second electronic equipment and the coupon;
the second electronic device sends the coupon and the device identification of the second electronic device to the first electronic device;
the first electronic equipment receives the coupon and the equipment identification of the second electronic equipment, verifies that the coupon is valid according to the binding relationship, updates the consumption bill of the first electronic equipment according to the coupon information, and sends the consumption bill to the first electronic equipment;
and the second electronic equipment receives the consumption bill and completes the payment according to the preferential consumption bill.
8. The method of claim 1, wherein the duration of the advertisement of the merchant is less than a preset duration.
9. An advertisement delivery control system is characterized by comprising a plurality of advertisement delivery devices arranged in staircases of various buildings in a park, first electronic equipment of merchants, second electronic equipment of users in the buildings and a server; wherein the content of the first and second substances,
the first electronic device, configured to perform the steps performed by the first electronic device in any of the methods of claims 1-8;
the second electronic device, configured to perform the steps performed by the second electronic device in any of the methods of claims 1-8;
the server for performing the steps performed by the server in the method of any one of claims 1-8;
a targeted advertisement delivery device for performing the steps performed by the targeted advertisement delivery device in the method according to any one of claims 1 to 8, the targeted advertisement delivery device being an advertisement delivery device of the plurality of advertisement delivery devices.
10. The system of claim 9, wherein the targeted advertising device is a fifth generation 5G internet of things device;
the first electronic device and the second electronic device are smart phones.
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| CN202111033745.4A CN113469756A (en) | 2021-09-03 | 2021-09-03 | Advertisement putting control method and system |
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