CN108492131A - Advertisement placement method and system, equipment and storage medium - Google Patents
Advertisement placement method and system, equipment and storage medium Download PDFInfo
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- CN108492131A CN108492131A CN201810177566.XA CN201810177566A CN108492131A CN 108492131 A CN108492131 A CN 108492131A CN 201810177566 A CN201810177566 A CN 201810177566A CN 108492131 A CN108492131 A CN 108492131A
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- 238000000034 method Methods 0.000 title claims abstract description 64
- 238000003860 storage Methods 0.000 title claims abstract description 20
- 239000000463 material Substances 0.000 claims abstract description 57
- 230000000694 effects Effects 0.000 claims abstract description 36
- 230000006854 communication Effects 0.000 claims description 13
- 230000004044 response Effects 0.000 claims description 13
- 238000012550 audit Methods 0.000 claims description 12
- 238000004891 communication Methods 0.000 claims description 12
- 238000004590 computer program Methods 0.000 claims description 6
- 238000010408 sweeping Methods 0.000 claims 4
- 238000010586 diagram Methods 0.000 description 14
- 230000006870 function Effects 0.000 description 8
- 230000005611 electricity Effects 0.000 description 3
- 238000005516 engineering process Methods 0.000 description 3
- 230000033228 biological regulation Effects 0.000 description 2
- 238000007639 printing Methods 0.000 description 2
- 238000012545 processing Methods 0.000 description 2
- 230000015572 biosynthetic process Effects 0.000 description 1
- 238000004364 calculation method Methods 0.000 description 1
- 238000011217 control strategy Methods 0.000 description 1
- 230000007547 defect Effects 0.000 description 1
- 230000007812 deficiency Effects 0.000 description 1
- 238000013461 design Methods 0.000 description 1
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- 239000004973 liquid crystal related substance Substances 0.000 description 1
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- 238000012986 modification Methods 0.000 description 1
- 239000004065 semiconductor Substances 0.000 description 1
- 239000002699 waste material Substances 0.000 description 1
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06K—GRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
- G06K17/00—Methods or arrangements for effecting co-operative working between equipments covered by two or more of main groups G06K1/00 - G06K15/00, e.g. automatic card files incorporating conveying and reading operations
- G06K17/0022—Methods or arrangements for effecting co-operative working between equipments covered by two or more of main groups G06K1/00 - G06K15/00, e.g. automatic card files incorporating conveying and reading operations arrangements or provisions for transferring data to distant stations, e.g. from a sensing device
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0208—Trade or exchange of goods or services in exchange for incentives or rewards
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0272—Period of advertisement exposure
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Abstract
A kind of advertisement placement method and system of present invention offer, equipment and storage medium, this method include：It receives and launches configuration information, dispensing activity is configured according to the dispensing configuration information, which includes each electrovalence label apparatus to be launched, the corresponding ad material of each electrovalence label apparatus and dispensing parameter；Each electrovalence label apparatus of remote control shows corresponding ad material respectively, to complete advertisement dispensing.The present invention is configured for businessman by setting and launches movable advertisement launching platform, corresponding ad material is shown according to each electrovalence label apparatus of configuration remote control of businessman respectively by the platform again, to provide a kind of advertisement means of delivery of economical environment-protective for public safety.
Description
Technical field
This application involves retail business technical fields, and in particular to a kind of advertisement placement method and system, equipment and storage are situated between
Matter.
Background technology
Under traditional line in public safety, lack the advertisement means of delivery of economical environment-protective.Currently employed advertisement is launched
Means are typically to be realized by the publicity material near shelf or heap head, such as hang flag, shelf above shelf
On triangle brand, the ground patch on ground, the post stand beside shelf or the materials such as poster and the enclosing on heap head periphery.
The defect of such means of delivery is, can cause the waste of a large amount of material printing resources, because of the master of advertisement every time
Topic is different, and content is different, so the publicity material of printing is difficult multiplexing, modification information can not be adjusted flexibly, once will be finished
It throws away.
Invention content
In view of drawbacks described above in the prior art or deficiency, it is intended to provide a kind of advertisement placement method of economical environment-protective and is
System, equipment and storage medium.
In a first aspect, the present invention provides a kind of advertisement placement method, including：
It receives and launches configuration information, dispensing activity is configured according to the dispensing configuration information, which includes being thrown
Each electrovalence label apparatus, the corresponding ad material of each electrovalence label apparatus and the dispensing parameter put；
Each electrovalence label apparatus of remote control shows corresponding ad material respectively, to complete advertisement dispensing.
Second aspect, the present invention provide another advertisement placement method, including：
Receive remote control information；
Each electrovalence label apparatus, which is controlled, according to the remote control information shows corresponding ad material respectively, it is wide to complete
It accuses and launches.
Wherein, remote control information is given birth to by advertisement launching platform according to the dispensing configuration information configuration dispensing activity received
At the dispensing activity includes each electrovalence label apparatus to be launched, the corresponding ad material of each electrovalence label apparatus and dispensing
Parameter.
The third aspect, the present invention provides a kind of advertisement launching platform, including launches dispensing unit and remote control unit.
It launches configuration of described dispensing unit and launches configuration information for receiving, dispensing activity is configured according to configuration information is launched, it should
Dispensing activity includes each electrovalence label apparatus to be launched, the corresponding ad material of each electrovalence label apparatus and dispensing parameter；
Remote control unit is configured to each electrovalence label apparatus of remote control and shows corresponding ad material respectively, with
Advertisement is completed to launch.
Fourth aspect, the present invention provide a kind of electronics price tag system, including control device, communication equipment and several electrovalences
Label apparatus, the control device include receiving unit and control unit.
Receiving unit is configured to receive remote control information；
Control unit be configured to according to remote control information control each electrovalence label apparatus show respectively it is corresponding wide
Material is accused, to complete advertisement dispensing.
Wherein, remote control information is given birth to by advertisement launching platform according to the dispensing configuration information configuration dispensing activity received
At the dispensing activity includes each electrovalence label apparatus to be launched, the corresponding ad material of each electrovalence label apparatus and dispensing
Parameter.
5th aspect, the present invention provide a kind of advertisement delivery system, including above-mentioned advertisement launching platform and several above-mentioned
Electronics price tag system.
6th aspect, the present invention also provides a kind of equipment, including one or more processors and memory, wherein memory
Including can be by instruction that the one or more processors execute so that the one or more processors are executed according to of the invention each
The advertisement placement method that embodiment provides.
7th aspect, the present invention also provides a kind of storage medium being stored with computer program, which makes meter
Calculation machine executes the advertisement placement method provided according to various embodiments of the present invention.
Advertisement placement method and system that many embodiments of the present invention provide, equipment and storage medium are by being arranged for businessman
Movable advertisement launching platform is launched in configuration, then is distinguished according to each electrovalence label apparatus of configuration remote control of businessman by the platform
Corresponding ad material is shown, to provide a kind of advertisement means of delivery of economical environment-protective for public safety；
The advertisement placement method and system of some embodiments of the invention offer, equipment and storage medium, which further pass through, to be configured
Audit function has ensured the legal conjunction rule that advertisement is launched；
Advertisement placement method and system that some embodiments of the invention provide, equipment and storage medium is further by electricity
It configures LED light in sub- price tag equipment, and is always on or flickers wide to prompt the current emphasis of user to launch by controlling the LED light
It accuses, optimizes the dispensing effect of advertisement.
Description of the drawings
By reading a detailed description of non-restrictive embodiments in the light of the attached drawings below, the application's is other
Feature, objects and advantages will become more apparent upon：
Fig. 1 is a kind of flow chart for advertisement placement method that one embodiment of the invention provides.
Fig. 2 is a kind of flow chart of preferred embodiment of method shown in Fig. 1.
Fig. 3 is a kind of flow chart of preferred embodiment of method shown in Fig. 1.
Fig. 4 is a kind of flow chart of preferred embodiment of method shown in Fig. 1.
Fig. 5 is the flow chart for another advertisement placement method that one embodiment of the invention provides.
Fig. 6 is a kind of flow chart of preferred embodiment of method shown in Fig. 5.
Fig. 7 is a kind of structural schematic diagram for advertisement launching platform that one embodiment of the invention provides.
Fig. 8 is a kind of structural schematic diagram of preferred embodiment of platform shown in Fig. 7.
Fig. 9 is a kind of structural schematic diagram of preferred embodiment of platform shown in Fig. 7.
Figure 10 is a kind of structural schematic diagram for electronics price tag system that one embodiment of the invention provides.
Figure 11 is a kind of structural schematic diagram for equipment that one embodiment of the invention provides.
Specific implementation mode
The application is described in further detail with reference to the accompanying drawings and examples.It is understood that this place is retouched
The specific embodiment stated is used only for explaining related invention, rather than the restriction to the invention.It also should be noted that in order to
Convenient for description, is illustrated only in attached drawing and invent relevant part.
It should be noted that in the absence of conflict, the features in the embodiments and the embodiments of the present application can phase
Mutually combination.The application is described in detail below with reference to the accompanying drawings and in conjunction with the embodiments.
Electronic bin price tag (Electronic Shelf Label, abbreviation ESL), also known as electronics price tag, are that one kind carries
The electronic display unit of information transmit-receive function is mainly used in supermarket, convenience store, pharmacy etc. and shows that pricing information is related to article
The electrical type label of information.It is placed on shelf, the electronic display unit of alternative traditionally on paper price tag, each electronics
Shelf label is connected by wired or wireless network with the Computer Database in market or article storage environment, and will be newest
Merchandise news shown by the screen on electronic shelf label, and wherein screen material includes but not limited to LCD, LED, OLED,
Electronic ink paper etc..
The type of electrovalence label apparatus includes active electrovalence label apparatus, passive electronic price tag equipment etc..Active electronic valence
Label apparatus is the electrovalence label apparatus being powered by power supply unit built in battery etc..Passive electronic price tag equipment i.e. inside is not
Power supply equipment is configured, is supplied for the externally feds equipment such as electric installation or wireless power supply by being configured on shelf
The electrovalence label apparatus of electricity.
Every solution party provided by the invention that discount coupon dispensing is carried out using electrovalence label apparatus will be specifically introduced below
Case, items solution provided by the invention are suitable for the electrovalence label apparatus of any one of the above type.
Fig. 1 is a kind of flow chart for advertisement placement method that one embodiment of the invention provides.
As shown in Figure 1, in the present embodiment, the present invention provides a kind of advertisement dispensing side suitable for advertisement launching platform
Method, including：
S13：It receives and launches configuration information, dispensing activity is configured according to the dispensing configuration information, which includes institute
Each electrovalence label apparatus, the corresponding ad material of each electrovalence label apparatus and the dispensing parameter to be launched；
S15：Each electrovalence label apparatus of remote control shows corresponding ad material respectively, to complete advertisement dispensing.
Specifically, in the present embodiment, advertisement launching platform configuration is in cloud server terminal, businessman can by log-on webpage or
The app of mobile terminal is logged in log in the platform, configures the dispensing activity of advertisement.It, can also be according to reality in more embodiments
The advertisement launching platform is configured at the varying environments such as centralized service end, it can be achieved that same effect by demand.
In step s 13, after businessman logs in advertisement launching platform by webpage or app, institute in current platform can be selected
The ad material of offer is launched to configure the dispensing activity of advertisement, webpage or app generations dispensing configuration information and be sent to advertisement
Platform.
After advertisement launching platform receives the dispensing configuration information, dispensing activity is configured according to the dispensing configuration information.For example,
In the electrovalence label apparatus a of shops A1-a20Show the first advertisement video, a21-a40The second advertisement video is shown, in the electricity of shops B
Sub- price tag equipment b1-b40The first advertising pictures are shown, in the electrovalence label apparatus c of shops C1-c5Show the first Quick Response Code, c6-c10
Show the second Quick Response Code, c11-c15Show third Quick Response Code；Launch daily 11. -13 point, etc. that the period is next week.
Wherein, it includes the release time parameter to be launched in the present embodiment, the dispensing period of each electrovalence label apparatus of each shops
It is identical, can be that the different dispensing periods is separately configured in each shops or each electrovalence label apparatus in more embodiments, it can be with
It further configures other advertisement putting fields and commonly launches parameter.
The mode that each electrovalence label apparatus of remote control shows video, picture, Quick Response Code respectively is listed in the present embodiment
Carry out advertisement dispensing, wherein Quick Response Code is used to access the advertisement page being pre-configured by scanning for user.
In more embodiments, also word, chained address, item can be shown respectively by each electrovalence label apparatus of remote control
Any one or more mode such as the other features such as shape code or multidimensional code information code, prompt message carries out advertisement dispensing.Wherein,
Prompt message is for prompting user to carry out NFC communication or bluetooth connection, to access the advertisement page being pre-configured.
In the present embodiment, above-mentioned Quick Response Code, prompt message and advertisement page are generated by advertisement launching platform, and platform is in root
After generating advertisement page according to the ad material of businessman's configuration, Quick Response Code is generated according to the access address of the advertisement page or prompt is believed
Breath.In more embodiments, the Quick Response Code voluntarily configured can also be uploaded to platform by businessman as picture materials, this is voluntarily matched
The advertisement page that the Quick Response Code set is accessed then needs businessman to pass through other platform maintenances.
Fig. 2 is a kind of flow chart of preferred embodiment of method shown in Fig. 1.As shown in Fig. 2, in a preferred embodiment
In, the above method further includes：
S11：Material configuration information is received, ad material is configured according to the material configuration information.
That is, businessman can voluntarily configure ad material, such as upload the video of making, picture etc. after logging in platform.
Fig. 3 is a kind of flow chart of preferred embodiment of method shown in Fig. 1.As shown in figure 3, in a preferred embodiment
In, the above method further includes：
S14：Pending nuclear information is generated according to dispensing activity concurrently to send to audit end, for auditing, generating auditing result simultaneously
It returns.
Specifically, the movable regulation for carrying out meeting relevant laws and regulations is launched in order to ensure, it can be by that will configure
At dispensing activity generate pending nuclear information and be sent to audit end for audit.If audit passes through, remote control dispensing is carried out；
If the audit fails, no longer launched, needs to reconfigure dispensing activity.
Fig. 4 is a kind of flow chart of preferred embodiment of method shown in Fig. 1.As shown in figure 4, in a preferred embodiment
In, each electrovalence label apparatus is also each configured with LED light, and the above method further includes：
S17：The LED light of each electrovalence label apparatus of remote control is always on or flickers wide to prompt the current emphasis of user to launch
It accuses.
Specifically, which combines the advertisement of the preferential marketing tools such as discount coupon commonly used in prompt user, to carry
Show the exposure rate that advertisement is promoted while user gets preferential.
It is further preferred that different types of teaser can also be prompted by different control modes.For example, logical
It crosses flash for prompting and completely subtracts teaser, by being always on prompt discount advertisement, etc..The above-mentioned control strategy enumerated is only to show
Example, and be not limited, different prompt strategies can be configured according to actual demand, and identical technique effect can be achieved.
Fig. 5 is the flow chart for another advertisement placement method that one embodiment of the invention provides.Method shown in fig. 5 can match
Either method shown in Fig. 1-3 is closed to execute.As shown in figure 5, the present invention provides another advertisement for being suitable for electronics price tag system
Put-on method, including：
S23：Receive remote control information；
S25：Each electrovalence label apparatus is controlled according to the remote control information and shows corresponding ad material respectively, with complete
It is launched at advertisement.
Wherein, remote control information is given birth to by advertisement launching platform according to the dispensing configuration information configuration dispensing activity received
At the dispensing activity includes each electrovalence label apparatus to be launched, the corresponding ad material of each electrovalence label apparatus and dispensing
Parameter.
Specifically, in the present embodiment, electronics price tag system includes that control device, communication equipment and several electronics price tags are set
Standby, the remote control information sent according to advertisement launching platform by the control device completes the control to each electrovalence label apparatus
System.In more embodiments, can also according to actual demand by electronics price tag system configuration be all kinds of not unit-frames commonly used in the art
Structure, as long as can control each electrovalence label apparatus under the remote control of advertisement launching platform shows corresponding advertisement element respectively
Material is completed advertisement and is launched, you can realizes identical technique effect.
Wherein, about the configuration of advertisement launching platform and dispensing principle in method shown in Fig. 5, reference can be made to shown in Fig. 1-3
Method, details are not described herein again.
Fig. 6 is a kind of flow chart of preferred embodiment of method shown in Fig. 5.Method shown in fig. 6 can coordinate shown in Fig. 4
Method execute.
As shown in fig. 6, in a preferred embodiment, each electrovalence label apparatus is each configured with LED light, and this method is also wrapped
It includes：
S27：The LED light that each electrovalence label apparatus is controlled according to remote control information is always on or flickers to prompt user current
The advertisement that emphasis is launched.
The control principle of method shown in Fig. 6 can refer to method shown in Fig. 4, and details are not described herein again.
Fig. 7 is a kind of structural schematic diagram for advertisement launching platform that one embodiment of the invention provides.Platform shown in Fig. 7 can
It is corresponding to execute Fig. 1 or shown in Fig. 4 methods.
As shown in fig. 7, in the present embodiment, the present invention provides a kind of advertisement launching platform 10, including launches dispensing unit
13 and remote control unit 15.
It launches dispensing unit 13 to be configured to receive dispensing configuration information, dispensing activity is configured according to configuration information is launched,
The dispensing activity includes each electrovalence label apparatus 21 to be launched, 21 corresponding ad material of each electrovalence label apparatus and dispensing
Parameter；
Remote control unit 15 is configured to each electrovalence label apparatus of remote control 21 and shows corresponding advertisement element respectively
Material, to complete advertisement dispensing.
Wherein, it launches the dispensing configuration information that dispensing unit 13 receives to be sent by configurating terminal 30 by businessman, the configuration
Terminal can be arbitrary fixed terminal or mobile terminal, if can be logged in by webpage or app advertisement launching platform 10 into
Row configuration.
In a preferred embodiment, remote control unit 15 is further configured to each electrovalence label apparatus of remote control 21
LED light be always on or flicker the advertisement to prompt the current emphasis of user to launch.
The discount coupon of platform shown in Fig. 7 launches principle referring specifically to Fig. 1 and method shown in Fig. 4, and details are not described herein again.
Fig. 8 is a kind of structural schematic diagram of preferred embodiment of platform shown in Fig. 7.Platform shown in Fig. 8 can be corresponded to and be held
Row method shown in Fig. 2.
As shown in figure 8, in a preferred embodiment, advertisement launching platform 10 further includes material dispensing unit 11.
Material dispensing unit 11 is configured to receive material configuration information, and ad material is configured according to material configuration information.
The configuration principle of platform shown in Fig. 8 method shown in Figure 2, details are not described herein again.
Fig. 9 is a kind of structural schematic diagram of preferred embodiment of platform shown in Fig. 7.Platform shown in Fig. 9 can be corresponded to and be held
Row method shown in Fig. 3.
As shown in figure 9, in a preferred embodiment, advertisement launching platform 10 further includes launching audit unit 14.
It launches audit unit 14 to be configured to concurrently be sent to audit end according to the pending nuclear information of dispensing activity generation, for examining
Core generates auditing result and returns.
Platform shown in Fig. 9 checks and writes off principle method shown in Figure 3, and details are not described herein again.
Figure 10 is a kind of structural schematic diagram for electronics price tag system that one embodiment of the invention provides.System shown in Fig. 10
Method shown in execution Fig. 5-6 can be corresponded to.
As shown in Figure 10, in the present embodiment, the present invention also provides a kind of electronics price tag systems 20, including control device
22, communication equipment 23 and several electrovalence label apparatus 21, the control device 22 include receiving unit 221 and control unit 223.
Receiving unit 221 is configured to receive remote control information；
Control unit 223 is configured to control each electrovalence label apparatus 21 respectively corresponding to display according to remote control information
Ad material, with complete advertisement dispensing.
Wherein, remote control information is given birth to by advertisement launching platform according to the dispensing configuration information configuration dispensing activity received
At, the dispensing activity include each electrovalence label apparatus 21 to be launched, 21 corresponding ad material of each electrovalence label apparatus and
Launch parameter.
In a preferred embodiment, control unit 223 is further configured to control each electronics according to remote control information
The LED light of price tag equipment 21 is always on or flickers the advertisement to prompt the current emphasis of user to launch.
The present invention also provides a kind of advertisement delivery systems, including the advertisement launching platform that any of the above-described embodiment provides, with
And the electronics price tag system that several any of the above-described embodiments provide.
Figure 11 is a kind of structural schematic diagram for equipment that one embodiment of the invention provides.
As shown in figure 11, as on the other hand, present invention also provides a kind of equipment 1100, including one or more centers
Processing unit (CPU) 1101, can be according to the program being stored in read-only memory (ROM) 1102 or from storage section
1108 programs being loaded into random access storage device (RAM) 1103 and execute various actions appropriate and processing.In RAM1103
In, it is also stored with equipment 1100 and operates required various programs and data.CPU1101, ROM1102 and RAM1103 pass through total
Line 1104 is connected with each other.Input/output (I/O) interface 1105 is also connected to bus 1104.
It is connected to I/O interfaces 1105 with lower component：Importation 1106 including keyboard, mouse etc.；Including such as cathode
The output par, c 1107 of ray tube (CRT), liquid crystal display (LCD) etc. and loud speaker etc.；Storage section including hard disk etc.
1108；And the communications portion 1109 of the network interface card including LAN card, modem etc..Communications portion 1109 passes through
Communication process is executed by the network of such as internet.Driver 1110 is also according to needing to be connected to I/O interfaces 1105.It is detachable to be situated between
Matter 1111, such as disk, CD, magneto-optic disk, semiconductor memory etc. are mounted on driver 1110 as needed, so as to
In being mounted into storage section 1108 as needed from the computer program read thereon.
Particularly, in accordance with an embodiment of the present disclosure, the advertisement placement method of any of the above-described embodiment description can be implemented
For computer software programs.For example, embodiment of the disclosure includes a kind of computer program product comprising be tangibly embodied in
Computer program on machine readable media, the computer program include the program code for executing advertisement placement method.
In such embodiments, which can be downloaded and installed by communications portion 1109 from network, and/or from
Detachable media 1111 is mounted.
As another aspect, present invention also provides a kind of computer readable storage medium, the computer-readable storage mediums
Matter can be computer readable storage medium included in the device of above-described embodiment；Can also be individualism, it is unassembled
Enter the computer readable storage medium in equipment.There are one computer-readable recording medium storages or more than one program, should
Program is used for executing the advertisement placement method for being described in the application by one or more than one processor.
Flow chart in attached drawing and block diagram, it is illustrated that according to the system of various embodiments of the invention, method and computer journey
The architecture, function and operation in the cards of sequence product.In this regard, each box in flowchart or block diagram can generation
A part for a part for one module, program segment, or code of table, the module, program segment, or code includes one or more uses
The executable instruction of the logic function as defined in realization.It should also be noted that in some implementations as replacements, being marked in box
The function of note can also occur in a different order than that indicated in the drawings.For example, two boxes succeedingly indicated are actually
It can be basically executed in parallel, they can also be executed in the opposite order sometimes, this is depending on involved function.Also it wants
It is noted that the combination of each box in block diagram and or flow chart and the box in block diagram and or flow chart, Ke Yitong
The dedicated hardware based system of functions or operations as defined in executing is crossed to realize, or specialized hardware and calculating can be passed through
The combination of machine instruction is realized.
Being described in unit or module involved in the embodiment of the present application can be realized by way of software, can also
It is realized by way of hardware.Described unit or module can also be arranged in the processor, for example, each unit can
Can also be the hardware device being separately configured with the software program being provided in computer or intelligent movable equipment.Wherein, this
The title of a little units or module does not constitute the restriction to the unit or module itself under certain conditions.
Above description is only the preferred embodiment of the application and the explanation to institute's application technology principle.People in the art
Member should be appreciated that invention scope involved in the application, however it is not limited to technology made of the specific combination of above-mentioned technical characteristic
Scheme, while should also cover in the case where not departing from the application design, appointed by above-mentioned technical characteristic or its equivalent feature
Other technical solutions of meaning combination and formation.Such as features described above has similar functions with (but not limited to) disclosed herein
Technical characteristic replaced mutually and the technical solution that is formed.
Claims (19)
1. a kind of advertisement placement method, which is characterized in that including：
It receives and launches configuration information, dispensing activity is configured according to the dispensing configuration information, the dispensing activity includes being thrown
Each electrovalence label apparatus for putting, the corresponding ad material of each electrovalence label apparatus and launch parameter；
Each electrovalence label apparatus of remote control shows corresponding ad material respectively, to complete advertisement dispensing.
2. according to the method described in claim 1, it is characterized in that, further including：
Material configuration information is received, ad material is configured according to the material configuration information.
3. according to the method described in claim 1, it is characterized in that, further including：
Pending nuclear information is generated according to the dispensing activity concurrently to send to audit end, for auditing, generating auditing result and return.
4. according to claim 1-3 any one of them methods, which is characterized in that the ad material includes following at least one
：Word, picture, video, chained address, ID Code, prompt message；
Wherein, the ID Code includes following any one：Bar code, Quick Response Code, multidimensional code, for for user by sweeping
It retouches to access the advertisement page being pre-configured；
The prompt message is for prompting user to carry out NFC communication or bluetooth connection, to access the advertisement page being pre-configured.
5. according to claim 1-3 any one of them methods, which is characterized in that the electrovalence label apparatus is configured with LED light；
The method further includes：
The LED light of each electrovalence label apparatus of remote control is always on or flickers the advertisement to prompt the current emphasis of user to launch.
6. a kind of advertisement placement method, which is characterized in that including：
Receive remote control information；
Each electrovalence label apparatus is controlled according to the remote control information and shows corresponding ad material respectively, to complete advertisement
It launches；
Wherein, the remote control information is given birth to by advertisement launching platform according to the dispensing configuration information configuration dispensing activity received
Include each electrovalence label apparatus to be launched, the corresponding ad material of each electrovalence label apparatus at, the dispensing activity
With dispensing parameter.
7. according to the method described in claim 6, it is characterized in that, the ad material includes at least one of following：Word, figure
Piece, video, chained address, ID Code, prompt message；
Wherein, the ID Code includes following any one：Bar code, Quick Response Code, multidimensional code, for for user by sweeping
It retouches to access the advertisement page being pre-configured；
The prompt message is for prompting user to carry out NFC communication or bluetooth connection, to access the advertisement page being pre-configured.
8. the method described according to claim 6 or 7, which is characterized in that the electrovalence label apparatus is configured with LED light, described
Method further includes：
The LED light that each electrovalence label apparatus is controlled according to the remote control information is always on or flickers to prompt user current
The advertisement that emphasis is launched.
9. a kind of advertisement launching platform, which is characterized in that including：
Dispensing unit is launched, is configured to receive and launches configuration information, dispensing activity, institute are configured according to the dispensing configuration information
It includes each electrovalence label apparatus to be launched, the corresponding ad material of each electrovalence label apparatus and dispensing to state dispensing activity
Parameter；
Remote control unit is configured to each electrovalence label apparatus of remote control and shows corresponding ad material respectively,
To complete advertisement dispensing.
10. platform according to claim 9, which is characterized in that further include：
Material dispensing unit, is configured to receive material configuration information, and ad material is configured according to the material configuration information.
11. platform according to claim 9, which is characterized in that further include：
Audit unit is launched, is configured to concurrently be sent to audit end according to the pending nuclear information of dispensing activity generation, for examining
Core generates auditing result and returns.
12. according to claim 9-11 any one of them platforms, which is characterized in that the ad material includes following at least one
：Word, picture, video, chained address, ID Code, prompt message；
Wherein, the ID Code includes following any one：Bar code, Quick Response Code, multidimensional code, for for user by sweeping
It retouches to access the advertisement page being pre-configured；
The prompt message is for prompting user to carry out NFC communication or bluetooth connection, to access the advertisement page being pre-configured.
13. according to claim 9-11 any one of them platforms, which is characterized in that the electrovalence label apparatus is configured with LED
Lamp；
The LED light that the remote control unit is further configured to each electrovalence label apparatus of remote control is always on or flickers
With the advertisement for prompting the current emphasis of user to launch.
14. a kind of electronics price tag system, which is characterized in that including control device, communication equipment and several electrovalence label apparatus；
The control device includes：
Receiving unit is configured to receive remote control information；
Control unit, be configured to according to the remote control information control each electrovalence label apparatus show respectively it is corresponding wide
Material is accused, to complete advertisement dispensing；
Wherein, the remote control information is given birth to by advertisement launching platform according to the dispensing configuration information configuration dispensing activity received
Include each electrovalence label apparatus to be launched, the corresponding ad material of each electrovalence label apparatus at, the dispensing activity
With dispensing parameter.
15. system according to claim 14, which is characterized in that the ad material includes at least one of following：Word,
Picture, video, chained address, ID Code, prompt message；
Wherein, the ID Code includes following any one：Bar code, Quick Response Code, multidimensional code, for for user by sweeping
It retouches to access the advertisement page being pre-configured；
The prompt message is for prompting user to carry out NFC communication or bluetooth connection, to access the advertisement page being pre-configured.
16. the system according to claims 14 or 15, which is characterized in that the electrovalence label apparatus is configured with LED light；
Described control unit is further configured to control the LED of each electrovalence label apparatus according to the remote control information
Lamp is always on or flickers the advertisement to prompt the current emphasis of user to launch.
17. a kind of advertisement delivery system, which is characterized in that launched including such as claim 9-13 any one of them advertisement flat
Platform and several such as claim 14-16 any one of them electronics price tag systems.
18. a kind of equipment, which is characterized in that the equipment includes：
One or more processors；
Memory, for storing one or more programs,
When one or more of programs are executed by one or more of processors so that one or more of processors
Execute the method as described in any one of claim 1-8.
19. a kind of storage medium being stored with computer program, which is characterized in that realized when the program is executed by processor as weighed
Profit requires the method described in any one of 1-8.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810177566.XA CN108492131A (en) | 2018-03-05 | 2018-03-05 | Advertisement placement method and system, equipment and storage medium |
| PCT/CN2019/070425 WO2019169947A1 (en) | 2018-03-05 | 2019-01-04 | Advertising method and system, device and storage medium |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810177566.XA CN108492131A (en) | 2018-03-05 | 2018-03-05 | Advertisement placement method and system, equipment and storage medium |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN108492131A true CN108492131A (en) | 2018-09-04 |
Family
ID=63341513
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201810177566.XA Pending CN108492131A (en) | 2018-03-05 | 2018-03-05 | Advertisement placement method and system, equipment and storage medium |
Country Status (2)
| Country | Link |
|---|---|
| CN (1) | CN108492131A (en) |
| WO (1) | WO2019169947A1 (en) |
Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
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| WO2019169947A1 (en) * | 2018-03-05 | 2019-09-12 | 北京麦丰网络科技有限公司 | Advertising method and system, device and storage medium |
| CN110913342A (en) * | 2019-11-08 | 2020-03-24 | 杭州智控网络有限公司 | Price Tag system NFC Tag function-based market promotion method |
| CN111507740A (en) * | 2019-01-30 | 2020-08-07 | 北京沃东天骏信息技术有限公司 | Commodity information display method, device and system, electronic equipment and readable medium |
| CN112416274A (en) * | 2019-08-22 | 2021-02-26 | 昆山市华显光电科技有限公司 | Electronic price tag advertisement publishing system |
| CN113469756A (en) * | 2021-09-03 | 2021-10-01 | 深圳市完美显示科技有限公司 | Advertisement putting control method and system |
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| CN108492131A (en) * | 2018-03-05 | 2018-09-04 | 北京麦丰网络科技有限公司 | Advertisement placement method and system, equipment and storage medium |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| WO2019169947A1 (en) * | 2018-03-05 | 2019-09-12 | 北京麦丰网络科技有限公司 | Advertising method and system, device and storage medium |
| CN111507740A (en) * | 2019-01-30 | 2020-08-07 | 北京沃东天骏信息技术有限公司 | Commodity information display method, device and system, electronic equipment and readable medium |
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| CN113469756A (en) * | 2021-09-03 | 2021-10-01 | 深圳市完美显示科技有限公司 | Advertisement putting control method and system |
Also Published As
| Publication number | Publication date |
|---|---|
| WO2019169947A1 (en) | 2019-09-12 |
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Address after: 100012 room 1903, 19th floor, building 5, yard 15, Hongjunying South Road, Chaoyang District, Beijing Applicant after: BEIJING MAIFENG NETWORK TECHNOLOGY Co.,Ltd. Applicant after: Hanshuo Technology Co.,Ltd. Address before: 100012 room 1903, 19th floor, building 5, yard 15, Hongjunying South Road, Chaoyang District, Beijing Applicant before: BEIJING MAIFENG NETWORK TECHNOLOGY Co.,Ltd. Applicant before: ZHEJIANG HANSHOW TECHNOLOGY Co.,Ltd. |
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Application publication date: 20180904 |