CN109308626A - A kind of self-service put-on method of multimedia advertising based on Intelligent Business terminal - Google Patents
A kind of self-service put-on method of multimedia advertising based on Intelligent Business terminal Download PDFInfo
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- CN109308626A CN109308626A CN201710628155.3A CN201710628155A CN109308626A CN 109308626 A CN109308626 A CN 109308626A CN 201710628155 A CN201710628155 A CN 201710628155A CN 109308626 A CN109308626 A CN 109308626A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
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- G—PHYSICS
- G07—CHECKING-DEVICES
- G07F—COIN-FREED OR LIKE APPARATUS
- G07F17/00—Coin-freed apparatus for hiring articles; Coin-freed facilities or services
- G07F17/16—Coin-freed apparatus for hiring articles; Coin-freed facilities or services for devices exhibiting advertisements, announcements, pictures or the like
Abstract
A kind of self-service put-on method of multimedia advertising based on Intelligent Business terminal.The present invention relates to a kind of self-service put-on methods of multimedia advertising, method includes the following steps: (a) logs in the client of the self-service jettison system of advertisement；(b) selection advertisement launches place, launches terminal, launches period and dispensing duration；(c) the quasi- multimedia advertising file launched is uploaded；(d) it generates order and completes to pay；And (e) execute the order.The self-service put-on method of multimedia advertising provided by the invention, solves the technical issues of advertisement accurately dispensing, improves the advertisement operation ratio of client, reduces the operating cost of client, and efficiency is launched in the advertisement for improving client.
Description
Technical field
The invention belongs to advertisements to launch technical field more particularly to a kind of self-service put-on method of multimedia advertising.
Background technique
It with the universal of multimedia technology, mobile Internet and technology of Internet of things and promotes, advertisement and media industry have
Quickly development, meanwhile, the precision and efficiency that advertiser launches advertisement have increasingly higher demands.Existing advertisement is thrown
The method of putting is usually that advertiser finds advertising company or media companies, signs ad production and dispensing with advertisement/media companies
Entrustment agreement appoints the media to be launched (such as TV, network, building), the period launched and duration, then executes association
View.Such advertisement placement method inefficiency, dispensing precision is inadequate, can not by advertisement accurately launch each target group
In front, the advertising cost of client is higher.In addition, channel and media are launched in traditional advertisement/media companies advertisement also more to be had
Limit, can not fully meet requirement of the advertiser to advertisement covering surface.
Summary of the invention
In view of this, it is necessory to provide a kind of self-service put-on method of the multimedia advertising based on Intelligent Business terminal, it should
Method is the following steps are included: (a) logs in the client of the self-service jettison system of advertisement；(b) selection advertisement is launched place, is launched eventually
Period and dispensing duration are launched in end；(c) the quasi- multimedia advertising file launched is uploaded；(d) it generates order and completes to pay；With
And (e) execute the order.
Further, in step (a), the self-service jettison system client of advertisement is page end, application end and software
That holds is one or more.
Further, in step (b), the selection for launching place is accurate to the building of each dispensing.
It further, further include the selection that building type is launched to advertisement in step (b).
Further, the building is market, supermarket, residential building, movie theatre, school, apartment, office building, hotel, meal
One of the Room, airport, station, hospital are a variety of.
Further, in step (b), the selection for launching terminal includes to the selection for launching terminal type.
Further, in step (b), every Intelligent Business terminal all has unique terminal recognition number, described
The selection for launching terminal is accurate to each terminal recognition number.
Further, the dispensing terminal be Self-help vending machine, intelligent orange juice making device, automatic juice extractor, intelligent beverage drinker, from
Help coffee machine, Intelligent tea making machine, self-service ice cream vending machine, intelligent meal-selling machine, automatic purchase medicine machine, unmanned convenience store, unmanned value
Keep shop, mini KTV machine, automatic selling pavilion, automatic one of medium all-in-one machine or a variety of of selling goods of squeezing the juice.
It further, further include the selection that target group is launched to advertisement, the dispensing target group in step (b)
Selection be accurate to gender and age bracket.
Further, the self-service put-on method of the multimedia advertising based on Intelligent Business terminal further includes step (c1):
The self-service jettison system of advertisement carries out content auditing to the multimedia advertising file uploaded.
Compared with prior art, the self-service dispensing side of the multimedia advertising provided by the present invention based on Intelligent Business terminal
Method is able to solve the technical issues of advertisement superfinishing standard is launched, and not only technically realizes multimedia advertising and launches place, end
The comprehensive autonomy-oriented customization at end, period and duration, and can help client that advertisement accurately is launched to each group, often
One gender, each age bracket reduce the operating cost of client so that the advertisement operation ratio of client be substantially improved.In addition, this
Invent provide the self-service put-on method of the multimedia advertising based on Intelligent Business terminal, can be realized advertiser whenever and wherever possible and
Efficiency is launched in the autonomous dispensing option for holding advertisement, the advertisement for greatly increasing client, has been opened up new advertisement for client and has been thrown
Put channel and terminal.
Detailed description of the invention
Fig. 1 is the self-service put-on method of the multimedia advertising provided by one embodiment of the present invention based on Intelligent Business terminal
Flow chart.
Fig. 2 be another embodiment of the present invention provides the multimedia advertising based on Intelligent Business terminal self-service put-on method
Flow chart.
Specific embodiment
Invention is further explained below in conjunction with the accompanying drawings and the specific embodiments.
Embodiment 1
As shown in Figure 1, the embodiment of the present invention 1 provides a kind of self-service dispensing side of the multimedia advertising based on Intelligent Business terminal
Method, this method including the following steps:
(S1) client of the self-service jettison system of advertisement is logged in；
(S2) selection advertisement launches place, launches terminal, launches period and dispensing duration；
(S3) the quasi- multimedia advertising file launched is uploaded；
(S4) it generates order and completes to pay；And
(S5) order is executed.
In step (S1), the self-service jettison system of advertisement can be realized and launch selection including advertisement, places an order and order
Multiple function including single payment etc..The type of the self-service jettison system of advertisement is unlimited, can be a mobile terminal APP,
Such as cell phone application, tablet computer APP；It is also possible to a computer software；It can also be a website or a webpage；Or
It is wechat small routine etc..The client of the self-service jettison system of advertisement logs in for advertiser and carries out multi-media broadcast
The self-service dispensing accused is placed an order and is paid.Corresponding to the above-mentioned different types of self-service jettison system of advertisement, the client can be
One application end, software end or page end.
In step (S2), client can examine according to the products characteristics of itself, target group, want advertisement, advertising budget etc.
Measure the selection because usually carrying out advertisement dispensing.The selectable dispensing option of client is in addition to the dispensing place, dispensing terminal, dispensing
It can also include launching target group outside period and dispensing duration.It is understood that due to the self-service dispensing system of the advertisement
System is system of the opening to all advertisers, therefore, between different clients can exist advertisement launch place, terminal, when
Competition and collision problem on the options such as section, duration, crowd.The self-service jettison system of advertisement is in automatic identification to the wide of client
Its system database can be automatically updated after launching selection by accusing, those are selected and can not be shared with other clients by first client
Advertisement launch place, terminal, period, duration, the options such as crowd will will be unable to reselection institute by system lock, subsequent client
It states by the dispensing option of system lock.For example, in one embodiment, a first client selects all movie theatres in the area Liao Moushimou
All dispensing terminals inside put launch power from 4 points in afternoon to the advertisement in 12 points of this periods at night, and the release time is from working as
On the June 30 of June 1 to the current year in year, the target group of dispensing is unlimited.So, posterior client is then unable to reselection and institute
It states the duplicate dispensing option of first client, but still can choose in rear client and put in other buildings in the area of the city
It launches terminal and carries out advertisement dispensing, can continue to select the dispensing terminal put in all movie theatres in the area of the city in other times
Power is launched in the advertisement on section or other dates.In the present embodiment, the self-service jettison system of the advertisement can be identified and be locked
Client advertisement launch selection can be client to some launch option confirmation operation, be also possible to client advertisement launch
Order generates operation, can also be that the advertisement of client launches order payment and completes operation.That is, self-service by the advertisement
The backstage of jettison system can be adjusted flexibly advertisement and launch option locked opportunity.
As previously mentioned, the selection that client launches place to the advertisement can precisely arrive single solitary building, the building
It can be market, supermarket, residential building, movie theatre, school, apartment, office building, hotel, dining room, restaurant, hotel, airport, station, doctor
Institute etc., as long as the position launching terminal and putting, all can serve as advertisement and launch selectable place.In addition, client
Advertisement can be selected to launch the type of building in the self-service jettison system of the advertisement, that is, client can be according to itself need
Certain types of building is selected to carry out the dispensing of advertisement.In one embodiment, one is done medical instrument and pharmaceutical products
Client, in order to obtain preferably advertising results and operation ratio, selected dispensing terminal within the scope of the whole city in all hospitals into
Row advertisement is launched, and certainly, selection is launched in the advertisement of the client can also be accurate to each hospital.
In step (S2), the selection that client launches terminal to the advertisement can precisely arrive every specific dispensing eventually
End also can choose the type for launching terminal.The dispensing terminal is Intelligent Business terminal.The Intelligent Business terminal
Type include Self-help vending machine, intelligent orange juice making device, automatic juice extractor, intelligent beverage drinker, self-service coffee machine, Intelligent tea making machine,
Self-service ice cream vending machine, automatic purchase medicine machine, unmanned convenience store, unattended shop, mini KTV machine, self-service is sold intelligent meal-selling machine
Goods pavilion, automatic one of medium all-in-one machine or a variety of of selling goods of squeezing the juice, but it is not limited to type listed above.The intelligence quotient
All there is ad display screen, the ad display screen is one of transparent display screen and opaque display screen in industry terminal.Institute
Stating every Intelligent Business terminal all has unique identity, i.e. terminal recognition number.Every Intelligent Business terminal also has
There is unique geographical location information.Therefore, client can be as accurate as each terminal recognition number to the selection for launching terminal.?
In one embodiment, one is the client of medical instrument and pharmaceutical products, in order to obtain preferably advertising results and operation ratio, choosing
All automatic purchase medicine machines carry out advertisement dispensing within the scope of the whole city Ze Liao, and certainly, selection is launched in the advertisement of the client can also be accurate
To each automatic purchase medicine machine.
In step (S2), the selection that client launches period and dispensing duration to the advertisement is very flexible, can precisely arrive
What time rather, segmentation dispensing can also be carried out for an advertisement and timesharing is launched.
In step (S2), client is also an option that the target group that advertisement is launched, choosing of the client to the target group
Gender and age bracket can precisely be arrived by selecting.In one embodiment, the client of a beverage products of taking exercises is more preferable in order to obtain
Ground advertising results and operation ratio have selected the male population for the age between 20-40 years old to carry out advertisement dispensing.It is described to mesh
The advertisement of mark crowd, which is launched, to be realized by the face identification system being arranged in the dispensing terminal, the recognition of face system
System can be with the gender and age bracket of consumer of the identification station before the dispensing terminal, when the identity information of the consumer accords with
It closes advertiser target group is previously set, then the terminal of launching can play the customization of the client from the trend consumer
Advertisement.
The operation of (S2) through the above steps can help client to realize that the superfinishing standard of advertisement is launched, to save client's
Cost of marketing improves the advertisement marketing efficiency of client.
In step (S3), client voluntarily uploads the quasi- multimedia advertising file launched to the self-service jettison system of the advertisement
In.The format and size of the multimedia advertising file should meet the upload requirement of the self-service jettison system of the advertisement.Preferably,
The multimedia advertising is video ads, and the multimedia advertising file is the file of video format.
In step (S4), online completion payment is may be selected in client after generating order, and the means of payment supports wechat and branch
Pay the barcode scanning payment, e-bank's payment and other on-line payment modes of treasured etc..
In step (S5), the place meaned that in order agreement, the terminal, period, duration of the order are executed
It is interior that the multimedia advertising file launching client and uploading is oriented to target group.After step (S5) completion, that is, complete
The whole process of the self-service dispensing of multimedia advertising.
It is understood that in the present embodiment 1, the self-service dispensing side of the multimedia advertising based on Intelligent Business terminal
Step in method, which is not defaulted, to be executed by its number order, i.e., the present embodiment 1 provides described based on Intelligent Business terminal
The self-service put-on method of multimedia advertising do not limit step execute sequence.For example, the execution of step (S2) and step (S3)
Sequence can exchange.
Embodiment 2
As shown in Fig. 2, the embodiment of the present invention 2 provides another self-service dispensing of multimedia advertising based on Intelligent Business terminal
Method, this method including the following steps:
(S10) client of the self-service jettison system of advertisement is logged in；
(S20) selection advertisement launches place, launches terminal, launches period and dispensing duration；
(S30) the quasi- multimedia advertising file launched is uploaded；
(S40) the self-service jettison system of the advertisement carries out content auditing to the multimedia advertising file uploaded；
(S50) it generates order and completes to pay；And
(S60) order is executed.
It can be seen that the self-service put-on method of the multimedia advertising based on Intelligent Business terminal and the implementation of the offer of embodiment 2
Example 1 is compared, and difference is: more steps (S40) in embodiment 2: the self-service jettison system of advertisement to it is described on
The multimedia advertising file of biography carries out content auditing.
In step (S40), the content auditing is primarily referred to as whether meeting ad content country and industry correlation method
The requirement of Laws & Regulations is audited.The content auditing can be automatically performed by the self-service jettison system of the advertisement, can also be by
Manually assistance completion is being carried out from the background.In logic, after the only described multimedia advertising file has passed through the content auditing, ability
It performs the next step rapid.If content auditing does not pass through, the self-service jettison system meeting automatic prompt client of advertisement, to more matchmakers
The related content of body promotional literature resubmits audit after modifying again.
It is understood that in the present embodiment 2, the self-service dispensing side of the multimedia advertising based on Intelligent Business terminal
Step in method, which is not defaulted, to be executed by its number order, i.e., the present embodiment 2 provides described based on Intelligent Business terminal
The self-service put-on method of multimedia advertising do not limit step execute sequence.For example, step (S20), step (S30) and step
(S40) the execution sequence between can exchange.
Compared with the existing technology, the self-service dispensing side of the multimedia advertising provided by the present invention based on Intelligent Business terminal
Method is able to solve the technical issues of advertisement superfinishing standard is launched, and not only technically realizes multimedia advertising and launches place, end
The comprehensive autonomy-oriented customization at end, period and duration, and can help client that advertisement accurately is launched to each group, often
One gender, each age bracket reduce the operating cost of client so that the advertisement operation ratio of client be substantially improved.In addition, this
Invent provide the self-service put-on method of the multimedia advertising based on Intelligent Business terminal, can be realized advertiser whenever and wherever possible and
Efficiency is launched in the autonomous dispensing option for holding advertisement, the advertisement for greatly increasing client, has been opened up new advertisement for client and has been thrown
Put channel and terminal.
Only illustrate mentality of designing of the invention in one embodiment above, in the case where system allows, this hair
It is bright to be extended to while external more functional modules, to extend its function to greatest extent.
The technical principle of the invention is described above in combination with a specific embodiment.These descriptions are intended merely to explain of the invention
Principle, and shall not be construed in any way as a limitation of the scope of protection of the invention.Based on the explanation herein, the technology of this field
Personnel can associate with other specific embodiments of the invention without creative labor, these modes are fallen within
Within protection scope of the present invention.
Claims (10)
1. a kind of self-service put-on method of multimedia advertising based on Intelligent Business terminal, comprising the following steps:
(a) client of the self-service jettison system of advertisement is logged in；
(b) selection advertisement launches place, launches terminal, launches period and dispensing duration；
(c) the quasi- multimedia advertising file launched is uploaded；
(d) it generates order and completes to pay；And
(e) order is executed.
2. the self-service put-on method of the multimedia advertising according to claim 1 based on Intelligent Business terminal, which is characterized in that
In step (a), the self-service jettison system client of advertisement is the one or more of page end, application end and software end.
3. the self-service put-on method of the multimedia advertising according to claim 1 based on Intelligent Business terminal, which is characterized in that
In step (b), the selection for launching place is accurate to the building of each dispensing.
4. the self-service put-on method of the multimedia advertising according to claim 1 based on Intelligent Business terminal, which is characterized in that
It further include the selection that building type is launched to advertisement in step (b).
5. the self-service put-on method of the multimedia advertising according to claim 3 or 4 based on Intelligent Business terminal, feature exist
In the building is market, supermarket, residential building, movie theatre, school, apartment, office building, hotel, dining room, airport, station, doctor
One of institute is a variety of.
6. the self-service put-on method of the multimedia advertising according to claim 1 based on Intelligent Business terminal, which is characterized in that
In step (b), the selection for launching terminal includes to the selection for launching terminal type.
7. the self-service put-on method of the multimedia advertising according to claim 1 based on Intelligent Business terminal, which is characterized in that
In step (b), every dispensing terminal all has unique terminal recognition number, and the selection for launching terminal is accurate to often
A terminal recognition number.
8. the self-service put-on method of the multimedia advertising according to claim 6 or 7 based on Intelligent Business terminal, feature exist
In the dispensing terminal is Self-help vending machine, intelligent orange juice making device, automatic juice extractor, intelligent beverage drinker, self-service coffee machine, intelligence
Making tea machine, self-service ice cream vending machine, intelligent meal-selling machine, automatic purchase medicine machine, unmanned convenience store, unattended shop, mini KTV
Machine, automatic selling pavilion, automatic one of medium all-in-one machine or a variety of of selling goods of squeezing the juice.
9. the self-service put-on method of the multimedia advertising according to claim 1 based on Intelligent Business terminal, which is characterized in that
In step (b), further include to advertisement launch target group selection, it is described launch target group selection be accurate to gender and
Age bracket.
10. the self-service put-on method of the multimedia advertising according to claim 1 based on Intelligent Business terminal, feature exist
In further including step (c1): the self-service jettison system of advertisement carries out content to the multimedia advertising file uploaded and examines
Core.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201710628155.3A CN109308626A (en) | 2017-07-28 | 2017-07-28 | A kind of self-service put-on method of multimedia advertising based on Intelligent Business terminal |
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| CN201710628155.3A CN109308626A (en) | 2017-07-28 | 2017-07-28 | A kind of self-service put-on method of multimedia advertising based on Intelligent Business terminal |
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| CN201710628155.3A Pending CN109308626A (en) | 2017-07-28 | 2017-07-28 | A kind of self-service put-on method of multimedia advertising based on Intelligent Business terminal |
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| CN110874763A (en) * | 2019-10-22 | 2020-03-10 | 广州原子网络科技有限公司 | Intelligent accurate advertisement delivery system |
| CN113469756A (en) * | 2021-09-03 | 2021-10-01 | 深圳市完美显示科技有限公司 | Advertisement putting control method and system |
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