CN106303628B - Information pushing method and device based on multimedia display screen - Google Patents
Information pushing method and device based on multimedia display screen Download PDFInfo
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- CN106303628B CN106303628B CN201610847030.5A CN201610847030A CN106303628B CN 106303628 B CN106303628 B CN 106303628B CN 201610847030 A CN201610847030 A CN 201610847030A CN 106303628 B CN106303628 B CN 106303628B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/254—Management at additional data server, e.g. shopping server, rights management server
- H04N21/2541—Rights Management
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/254—Management at additional data server, e.g. shopping server, rights management server
- H04N21/2542—Management at additional data server, e.g. shopping server, rights management server for selling goods, e.g. TV shopping
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
- H04N21/25891—Management of end-user data being end-user preferences
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/41—Structure of client; Structure of client peripherals
- H04N21/414—Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance
- H04N21/41415—Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance involving a public display, viewable by several users in a public space outside their home, e.g. movie theatre, information kiosk
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44213—Monitoring of end-user related data
- H04N21/44218—Detecting physical presence or behaviour of the user, e.g. using sensors to detect if the user is leaving the room or changes his face expression during a TV program
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
- H04N21/4668—Learning process for intelligent management, e.g. learning user preferences for recommending movies for recommending content, e.g. movies
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
- H04N21/4722—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content
- H04N21/4725—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content using interactive regions of the image, e.g. hot spots
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/47815—Electronic shopping
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Abstract
The invention provides an information pushing method and device based on a multimedia display screen. The method comprises the following steps that a WIFI probe, a Bluetooth module, a camera and voice equipment are arranged on a multimedia display screen, and the method comprises the following steps: acquiring detection data of the WIFI probe, image data shot by a camera and voice data recorded by voice equipment; acquiring people flow information according to the detection data, and sending the people flow information, the image data and the voice data to a server so that the server determines multimedia information to be pushed according to the people flow information, the image data, the voice data and the user identification; receiving multimedia information to be recommended sent by a server, and displaying the multimedia information on a multimedia display screen; the Bluetooth module is used for sending discovery information containing a server identifier, and the user equipment sends the user identifier to the server according to the discovery information. The invention provides targeted multimedia information for users, and improves the utilization rate of the multimedia display screen.
Description
Technical Field
The embodiment of the invention relates to the Internet technology, in particular to an information pushing method and device based on a multimedia display screen.
Background
Multimedia display screens are widely used indoors and outdoors because they can visually display advertisements, information, and the like through sound and/or video.
In the prior art, advertisements, information and the like to be played can be stored in a multimedia display screen in advance, and fixed advertisements and information are played circularly according to a preset sequence during playing. However, since the current multimedia display screen mainly plays advertisements and information according to a preset sequence and does not play targeted advertisements for users, not only is the advertising effect greatly reduced, but also the corresponding users cannot acquire the required advertisements and information, and the multimedia display screen is not fully utilized.
Disclosure of Invention
The embodiment of the invention provides an information pushing method and device based on a multimedia display screen, and aims to solve the problems that a user cannot acquire required advertisements and information and the multimedia display screen cannot be fully utilized.
In a first aspect, the present invention provides an information pushing method based on a multimedia display screen, where the multimedia display screen is provided with a WIFI probe, a bluetooth module, a camera, and a voice device, and the method includes:
acquiring detection data of the WIFI probe, image data shot by the camera and voice data recorded by the voice equipment;
acquiring people flow information according to the detection data, and sending the people flow information, the image data and the voice data to a server so that the server determines multimedia information to be pushed according to the people flow information, the image data, the voice data and a user identifier;
receiving multimedia information to be recommended sent by the server, and displaying the multimedia information on the multimedia display screen;
the Bluetooth module is used for sending discovery information containing the server identification, and the user equipment sends the user identification to the server according to the discovery information.
In a second aspect, the present invention provides an information pushing method based on a multimedia display screen, including:
acquiring people flow information, image data and voice data sent by a multimedia display screen and a user identifier sent by user equipment;
judging whether members of an information pushing system exist around the multimedia display screen or not according to the image data, the voice data and the user identification;
if yes, determining multimedia information to be pushed matched with the member according to the member identification and the people flow information;
if not, determining multimedia information to be pushed matched with the non-members according to the image data and the people flow information;
and sending the multimedia information to be pushed to the multimedia display screen so that the multimedia display screen displays the multimedia information.
In a third aspect, the present invention provides an information pushing apparatus based on a multimedia display screen, where the apparatus is configured in the multimedia display screen, and a WIFI probe, a bluetooth module, a camera, and a voice device are disposed on the multimedia display screen, and the apparatus includes:
the acquisition module is used for acquiring detection data of the WIFI probe, image data shot by the camera and voice data recorded by the voice equipment;
the sending module is used for obtaining people flow information according to the detection data and sending the people flow information, the image data and the voice data to a server so that the server can determine multimedia information to be pushed according to the people flow information, the image data, the voice data and a user identifier;
the receiving module is used for receiving the multimedia information to be recommended sent by the server;
the display module is used for displaying the multimedia information on the multimedia display screen;
the Bluetooth module is used for sending discovery information containing the server identification, and the user equipment sends the user identification to the server according to the discovery information.
In a fourth aspect, the present invention provides an information pushing apparatus based on a multimedia display screen, including:
the acquisition module is used for acquiring people flow information, image data and voice data sent by the multimedia display screen and a user identifier sent by user equipment;
the processing module is used for judging whether members of an information pushing system exist around the multimedia display screen according to the image data, the voice data and the user identification;
if yes, determining multimedia information to be pushed matched with the member according to the member identification and the people flow information;
if not, determining multimedia information to be pushed matched with the non-members according to the image data and the people flow information;
and the sending module is used for sending the multimedia information to be pushed to the multimedia display screen so that the multimedia display screen displays the multimedia information to be pushed.
According to the information pushing method and device based on the multimedia display screen, the detection data of the WIFI probe, the image data shot by the camera and the voice data input by the voice equipment are obtained through the multimedia display screen, the multimedia display screen obtains the people flow information according to the detection data, the multimedia display screen sends the people flow information, the image data and the voice data to the server, the server determines the multimedia information to be pushed, which is matched with each user, according to the people flow information, the image data, the voice data and the user identification, the multimedia information is displayed on the multimedia display screen, the purpose that different information is provided for different users is achieved, the multimedia display screen is fully utilized, the advertising effect is improved, and the user experience is improved.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings needed to be used in the description of the embodiments or the prior art will be briefly introduced below, and it is obvious that the drawings in the following description are some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to these drawings without creative efforts.
FIG. 1 is a system architecture diagram for information push based on a multimedia display screen according to the present invention;
FIG. 2 is a first flowchart of an information pushing method based on a multimedia display screen according to the present invention;
FIG. 3 is a flowchart II of an information pushing method based on a multimedia display screen according to the present invention;
fig. 4 is a flowchart of a third method for pushing information based on a multimedia display screen according to the present invention;
FIG. 5 is a first schematic structural diagram of an information pushing apparatus based on a multimedia display screen according to the present invention;
FIG. 6 is a schematic structural diagram of a second information pushing apparatus based on a multimedia display screen according to the present invention;
FIG. 7 is a third schematic structural diagram of an information pushing apparatus based on a multimedia display screen according to the present invention;
fig. 8 is a fourth schematic structural diagram of the information pushing apparatus based on a multimedia display screen according to the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are some, but not all, embodiments of the present invention. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
Fig. 1 is a system architecture diagram of information push based on a multimedia display screen according to the present invention. As shown in fig. 1, the system architecture provided by the present embodiment includes a multimedia display screen, a user equipment, and a server. Wherein, be provided with WIFI probe, bluetooth module, camera and speech equipment on the multimedia display screen. The multimedia display screen can be an outdoor advertising screen, and can also be an indoor advertising screen or an indoor advertising screen in a building. The multimedia display screen can detect the user equipment through the WIFI probe so as to obtain the pedestrian volume; the bluetooth module may send discovery information to the user device; the camera can acquire a face image; the voice device may obtain voice information of the user. The multimedia display screen can perform data interaction with the server through a wired or wireless network, so that the server pushes multimedia information to the multimedia display screen, and the multimedia display screen displays the multimedia information to a user. The user equipment and the server can carry out data interaction through a wireless network, and the server can also push multimedia information to the user equipment.
The following describes in detail a specific implementation process of the information pushing method based on the multimedia display screen according to the present invention, with reference to the system architecture diagram shown in fig. 1.
Fig. 2 is a first flowchart of an information pushing method based on a multimedia display screen according to the present invention. As shown in fig. 2, the method includes:
s101, the multimedia display screen acquires detection data of the WIFI probe, image data shot by the camera and voice data recorded by the voice equipment.
S102, the multimedia display screen obtains people flow information according to the detection data.
Wherein, the WIFI probe can scan the user equipment that is located within 15 to 30 meters of multimedia display screen periphery to obtain the detection data. The multimedia display screen can acquire the flow of people around the multimedia display screen according to the detection data. The camera can shoot the image in front of the multimedia display screen, and the voice data around the multimedia display screen can be recorded by the voice equipment.
S103, the multimedia display screen sends the people flow information, the image data and the voice data to a server.
And S104, the server determines multimedia information to be pushed, which is matched with each user, according to the people flow information, the image data, the voice data and the user identification.
The server can receive the people flow information, the image data and the voice data sent by the multimedia display screen. Further, a bluetooth module arranged on the multimedia display screen sends discovery information, the discovery information includes a server identifier, and the user equipment sends a user identifier to the server after receiving the discovery information, so that the server can obtain the user identifier.
The server judges whether members of an information pushing system exist around the multimedia display screen according to the image data, the voice data and the user identification, and if yes, the server determines multimedia information to be pushed, which is matched with the members, according to the identification and the people flow information of the members; if not, determining the multimedia information to be pushed matched with the non-member according to the image data and the people flow information.
The multimedia information may include two-dimensional code information and at least one of the following: commodity information, merchant information, and interaction information. For the two-dimension code information displayed on the multimedia display screen, the user equipment scans the two-dimension code information and can acquire the information or participate in interactive activities. The commodity information may be information such as a picture of the commodity, a price of the commodity, and performance of the commodity. The merchant information may be sales promotion information of the merchant, group purchase information of the merchant, and the like. The interactive information may be roulette, a lucky ball, a check-in, a brand wall, etc.
Specifically, the server can acquire user attributes, user loyalty, recent purchases, interaction conditions, and on-line and off-line browsing commercial behavior historical data information according to the identification of the member, can acquire commodity information, merchant information and the like concerned by the user according to the information, and then screens out multimedia information to be recommended, which is matched with the member. For example, taking the commodity information as an example, a user pays attention to two commodities, one of which has a small audience range and the other has a large audience range, and when the flow rate of people is smaller than the preset flow rate of people, the commodity information with the small audience range is determined as the multimedia information to be recommended, and when the flow rate of people is larger than the preset flow rate of people, the commodity information with the large audience range is determined as the multimedia information to be recommended.
For non-members, the characteristics of the crowd, such as the distribution of men and women, the typical consumption range of the crowd and the like, are acquired according to the image data. For example, when the typical consumption range of the crowd is young people and the traffic of people is greater than a preset value, the multimedia information to be recommended can be game activities such as roulette, lucky ball, check-in, brand wall and the like.
Those skilled in the art can understand that the information push system of the embodiment can be associated with multiple merchants or multiple commodities. The user can register as a member in the information pushing system, so that the information pushing system can preferentially provide the member with the service information related to the merchant or the commodity associated with the information pushing system. The information push system is mainly implemented by the server provided by the embodiment.
S105, the server sends the multimedia information to be pushed to the multimedia display screen.
And S106, displaying the multimedia information by the multimedia display screen.
This embodiment acquires the detection data of WIFI probe through the multimedia display screen, the image data that the camera was shot, the voice data that speech equipment was typeeed, the multimedia display screen is according to the detection data, acquire the people flow information, the multimedia display screen is with people flow information, image data and voice data send for the server, by the server according to people flow information, image data, voice data and user identification, confirm the multimedia information who treats the propelling movement that matches with each user, thereby show this multimedia information on the multimedia display screen, realized to different users, provide different information, not only make multimedia display screen obtain make full use of, the advertising effect is improved, user experience has still been promoted.
Further, on the basis of the embodiment of fig. 2 described above, the multimedia display screen further has a processor and a memory, and has the capability of storing data and the capability of analyzing data. In this embodiment, the memory may store a face database and a voice database, and those skilled in the art will understand that the local memory of the multimedia display screen has a limited storage capacity. Therefore, the data can be preliminarily analyzed, and the data which can not obtain the analysis result is sent to the server for further analysis.
Specifically, the multimedia display screen matches the image data with a face database, and determines that the user corresponding to the successfully matched face image is a member and the user corresponding to the unsuccessfully matched face image is a non-member;
and matching the voice data with the voice database, and determining that the user corresponding to the voice data which is successfully matched is a member and the user corresponding to the voice data which is unsuccessfully matched is a non-member.
And after matching is completed, the multimedia display screen sends the people flow information, the image data which fails to be matched, the voice data which fails to be matched and the identification of the member to the server.
In this embodiment, since the image data received by the server is the image data matched with the face database by the multimedia display screen and the image data failed to be matched, and the voice data is the voice data matched with the voice database by the multimedia display screen and the voice data failed to be matched, that is, the data received by the server is not all data but partial data, the network transmission overhead is reduced, the network transmission efficiency is improved, and thus the response speed of the multimedia display screen is improved.
The following describes how the server determines members and non-members, and determines the multimedia information to be recommended for different users by using specific embodiments.
First, the server determines whether a user is a member as follows:
matching the image data with a face database, and determining that the user corresponding to the face image which is successfully matched is a member and the user corresponding to the face image which is failed to be matched is a non-member;
matching the voice data with a voice database, and determining that the user corresponding to the voice data which is successfully matched is a member and the user corresponding to the voice data which is unsuccessfully matched is a non-member;
and matching the user identification with the identification database, and determining that the user corresponding to the user identification which is successfully matched is a member and the user corresponding to the user identification which is failed in matching is a non-member.
In a specific implementation process, whether a user is a member or a non-member can be determined through the three implementation manners, and at this time, a situation that members corresponding to image data, voice data and a user identifier are inconsistent may exist. For this case, the present embodiment provides the following feasible implementation to determine the final membership.
A feasible implementation mode is that a union of a member corresponding to image data, a member corresponding to voice data and a member corresponding to a user identifier is taken as a member of the information pushing system.
For example, if the member corresponding to the image data is A, B, the member corresponding to the voice data is B, C, and the member corresponding to the user id is A, D, the members of the final information delivery system are A, B, C and D.
The camera can acquire image data in front of the multimedia display screen, the voice equipment acquires voice data around the multimedia display screen, and the user identification is the identification of the user around the multimedia display screen.
In another feasible implementation manner, the members of the information push system are determined according to the priority of the members corresponding to the image data, the members corresponding to the voice data and the members corresponding to the user identifications.
Specifically, the priority may be set, and the member corresponding to the highest priority may be a member of the information delivery system.
For example, the priority levels are arranged in order as follows: the process of determining the member of the information push system includes the following steps:
if the member corresponding to the image data exists, the member corresponding to the image data is used as a member of the information pushing system; or
If the member corresponding to the voice data does not exist, the member corresponding to the voice data is used as a member of the information pushing system; or
And if the member corresponding to the image data and the member corresponding to the voice data do not exist, taking the member corresponding to the user identification as the member of the information pushing system.
As can be understood by those skilled in the art, the image data is the image data in front of the multimedia display screen acquired by the camera, and the image data can clearly acquire the face image facing the multimedia display screen, so that the image data is the most accurate and complete data. The voice data is the voice data around the multimedia display screen acquired by the voice equipment, so that not only can noise be more, but also the acquired voice data may exist in users who do not face the multimedia display screen, so that the accuracy of the voice data is lower, the user identification is sent to the server by the user equipment according to the discovery information, the situation that the user does not face the multimedia display screen also exists, or the user closes the Bluetooth function, and the discovery information cannot be acquired. Therefore, through the priority setting, the users facing the multimedia display screen can see the multimedia information as much as possible, the multimedia information is more accurately delivered, and the advertising effect is higher.
Next, a specific embodiment is adopted to describe how the server pushes multimedia information for members or non-members.
Fig. 3 is a flowchart of a second method for pushing information based on a multimedia display screen according to the present invention. As shown in fig. 3, the push multimedia information for the member is implemented as follows:
and step 203, determining multimedia information to be pushed matched with the target member according to the purchase information and the people flow information of the target member.
In this embodiment, various data of the member can be obtained according to the identification of the member. Specifically, the purchasing characteristics of the member can be obtained according to the identification of the member, and the purchasing characteristics can include user preference, user loyalty, user purchasing power and the like.
And determining target members with the purchase characteristics meeting preset conditions according to the purchase characteristics of each user. For example, when the user of the member prefers the goods with higher advertisement conversion rate, the member is the target member, or the user loyalty of the member is the highest, the member is the target member, or the user purchasing power of the member is the highest, the member is the target member. The embodiment is not particularly limited herein with respect to the specific implementation of determining the target member.
After the target member is determined, according to the purchase information and the traffic information of the target member, the multimedia information matched with the target member and to be pushed is determined. Specifically, the purchase information includes at least one of: historical transaction information, historical browsing data, and historical purchase scenarios.
The information of commodities or merchants and the like interested by the target member can be determined according to the purchase information of the target member, and then the multimedia information matched with the target member and to be pushed is determined by combining the pedestrian volume. The multimedia information is not only information interested by the target member, but also is matched with the audience range corresponding to the flow of people, so that the requirement of the member is met, the economic benefit conversion rate of the advertisement is improved, and the multimedia display screen is fully utilized.
Further, on the basis of the embodiment of fig. 3, the recommended scene of the multimedia display screen may be determined according to the geographic location of the multimedia display screen. Correspondingly, a historical purchase scene matched with the recommended scene of the multimedia display screen can be determined according to the purchase information of the target member; and then determining multimedia information to be pushed matched with the target member according to the historical purchasing scene and the people flow information.
For example, according to the geographic location of the multimedia display screen, the recommended scene of the multimedia display screen is determined as follows: a preschool education training scene, a hairdressing and beauty scene, a retail store scene, a dining store scene and the like.
At this time, a historical purchase scene matching the recommended scene of the multimedia display screen may be determined according to the purchase information of the target member. Specifically, the historical purchasing scene is determined according to the historical trading preference characteristics of the target member and the browsing and trading characteristics of the member in similar or same scenes. For example, the recommended scene is a preschool education training scene, the historical purchasing scene determined according to the purchasing information is a scene for historically purchasing preschool education products for the member, and at the moment, the multimedia information is determined to be group purchasing or special selling information of the preschool education products according to the historical purchasing scene and the people flow information.
Meanwhile, after the multimedia information to be pushed is determined, ticket information matched with the multimedia information can be pushed to the user equipment to which the member belongs, wherein the ticket information comprises at least one of the following items: coupons, group buying coupons, voucher. The user opens the application installed on the user device, and the corresponding ticket can be used. Further, the user can switch into on-demand mode via the screen remote control to browse through the associated products and in-store promotions in detail.
Fig. 4 is a flowchart of a third method for pushing information based on a multimedia display screen according to the present invention. As shown in fig. 4, the push multimedia information for the non-member is implemented as follows:
And when the situation that no member exists around the multimedia display screen is determined, the multimedia information is pushed for the non-member. Specifically, image analysis is performed on the image data, and crowd characteristic information is obtained, wherein the crowd characteristic information includes at least one of the following: male and female distribution information, age distribution information.
And then determining the multimedia information to be pushed according to the crowd characteristic information and the people flow information. For example, if the crowd is mainly young women and the traffic is large, the multimedia information to be pushed is determined to be a skirt with a large audience range.
The embodiment determines the multimedia information to be pushed according to the crowd characteristics and the people flow information, is designed for non-members, improves the economic benefit conversion rate of advertisements, and makes full use of the multimedia display screen.
Further, before the multimedia information to be pushed is determined, the geographic area where the multimedia display screen is located and the current environment information can be obtained; therefore, the multimedia information to be pushed is determined according to the crowd characteristic information, the people flow information, the geographic area and the current environment information; wherein the current environment information includes at least one of: the time period of the current time and the weather forecast of the current environment.
For example, the geographic area is a low-lying area, the crowd characteristic information is old people with high age, the flow of people is high, thunderstorm and strong wind will occur in the next two hours, and the multimedia information to be pushed is weather forecast.
The embodiment determines the multimedia information by combining the current geographic area and the current environment information, so that the multimedia information is more practical, and the practicability of the multimedia display screen is improved.
Fig. 5 is a first schematic structural diagram of an information pushing apparatus based on a multimedia display screen according to the present invention. The apparatus may be configured into a multimedia display screen, as illustrated in fig. 5, the apparatus comprising:
the acquisition module 11 is configured to acquire detection data of the WIFI probe, image data shot by the camera, and voice data recorded by the voice device;
a sending module 12, configured to obtain people flow information according to the detection data, and send the people flow information, the image data, and the voice data to a server, so that the server determines multimedia information to be pushed according to the people flow information, the image data, the voice data, and a user identifier;
a receiving module 13, configured to receive multimedia information to be recommended sent by the server;
a display module 14, configured to display the multimedia information on the multimedia display screen;
the Bluetooth module is used for sending discovery information containing the server identification, and the user equipment sends the user identification to the server according to the discovery information.
The apparatus of this embodiment may be configured to implement the technical solutions of the above method embodiments, and the implementation principles and technical effects are similar, which are not described herein again.
Fig. 6 is a schematic structural diagram of an information pushing apparatus based on a multimedia display screen according to a second embodiment of the present invention, where the embodiment of fig. 5 is based on, further including:
the matching module 15 is used for matching the image data with a face database, and determining that the user corresponding to the successfully matched face image is a member and the user corresponding to the unsuccessfully matched face image is a non-member;
matching the voice data with a voice database, and determining that the user corresponding to the voice data which is successfully matched is a member and the user corresponding to the voice data which is unsuccessfully matched is a non-member;
the sending module 12 is specifically configured to send the people flow information, the image data that fails to be matched, the voice data that fails to be matched, and the identifier of the member to the server.
Fig. 7 is a third schematic structural diagram of the information pushing apparatus based on a multimedia display screen according to the present invention. The apparatus may be configured into a server, as illustrated in fig. 7, and includes:
the acquiring module 21 is configured to acquire people flow information, image data, and voice data sent by a multimedia display screen and a user identifier sent by user equipment;
the processing module 22 is configured to determine whether members of an information push system exist around the multimedia display screen according to the image data, the voice data, and the user identifier;
if yes, determining multimedia information to be pushed matched with the member according to the member identification and the people flow information;
if not, determining multimedia information to be pushed matched with the non-members according to the image data and the people flow information;
the sending module 23 is configured to send the multimedia information to be pushed to the multimedia display screen, so that the multimedia display screen displays the multimedia information to be pushed.
Fig. 8 is a fourth schematic structural diagram of an information pushing apparatus based on a multimedia display screen according to the present invention, which is implemented on the basis of the embodiment in fig. 7, and specifically includes the following steps:
the image data is image data which is failed to be matched by the multimedia display screen and is matched with a human face database;
the voice data is the voice data which is failed to be matched by the multimedia display screen and is matched with a voice database;
the obtaining module 21 is further configured to obtain an identifier of the member sent by the multimedia display screen.
The processing module 22 is specifically configured to,
matching the image data with a face database, and determining that the user corresponding to the face image which is successfully matched is a member and the user corresponding to the face image which is failed to be matched is a non-member;
matching the voice data with a voice database, and determining that the user corresponding to the voice data which is successfully matched is a member and the user corresponding to the voice data which is unsuccessfully matched is a non-member;
and matching the user identification with an identification database, and determining that the user corresponding to the user identification which is successfully matched is a member and the user corresponding to the user identification which is failed to be matched is a non-member.
The processing module 22 is specifically configured to,
if the image data, the voice data and the member corresponding to the user identifier are inconsistent, taking a union of the member corresponding to the image data, the member corresponding to the voice data and the member corresponding to the user identifier as a member of the information push system; or
And if the image data, the voice data and the member corresponding to the user identification are inconsistent, determining the member of the information push system according to the priority of the member corresponding to the image data, the member corresponding to the voice data and the member corresponding to the user identification.
The processing module 22 is specifically configured to,
if the member corresponding to the image data exists, the member corresponding to the image data is used as the member of the information pushing system; or
If the member corresponding to the voice data does not exist, taking the member corresponding to the voice data as a member of the information pushing system; or
And if the member corresponding to the image data and the member corresponding to the voice data do not exist, taking the member corresponding to the user identification as the member of the information pushing system.
The processing module 22 is specifically configured to,
acquiring the purchasing characteristics of the member according to the identification of the member;
determining a target member with a purchase characteristic meeting a preset condition, and determining purchase information of the target member;
determining multimedia information to be pushed matched with the target member according to the purchase information of the target member and the people flow information;
the purchase information includes at least one of:
historical transaction information, historical browsing data, and historical purchase scenarios.
Optionally, the processing module 22 is further configured to,
determining a recommended scene of the multimedia display screen according to the geographical position of the multimedia display screen;
determining a historical purchase scene matched with the recommended scene of the multimedia display screen according to the purchase information of the target member;
and determining multimedia information to be pushed matched with the target member according to the historical purchasing scene and the people flow information.
Optionally, the processing module 22 is further configured to,
carrying out image analysis on the image data to obtain crowd characteristic information;
determining multimedia information to be pushed according to the crowd characteristic information and the people flow information;
the crowd characteristic information comprises at least one of the following:
male and female distribution information, age distribution information.
Optionally, the processing module 22 is further configured to,
acquiring a geographic area where the multimedia display screen is located and current environment information;
determining multimedia information to be pushed according to the crowd characteristic information, the people flow information, the geographic area and the current environment information;
the current environment information includes at least one of:
the time period of the current time and the weather forecast of the current environment.
Optionally, the method further comprises: the pushing module 24 is configured to push ticket information matched with the multimedia information to the user equipment to which the member belongs;
the ticket information includes at least one of:
coupons, group buying coupons, voucher.
The apparatus of this embodiment may be configured to implement the technical solutions of the above method embodiments, and the implementation principles and technical effects are similar, which are not described herein again.
Those of ordinary skill in the art will understand that: all or a portion of the steps of implementing the above-described method embodiments may be performed by hardware associated with program instructions. The program may be stored in a computer-readable storage medium. When executed, the program performs steps comprising the method embodiments described above; and the aforementioned storage medium includes: various media that can store program codes, such as ROM, RAM, magnetic or optical disks.
Finally, it should be noted that: the above embodiments are only used to illustrate the technical solution of the present invention, and not to limit the same; while the invention has been described in detail and with reference to the foregoing embodiments, it will be understood by those skilled in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some or all of the technical features may be equivalently replaced; and the modifications or the substitutions do not make the essence of the corresponding technical solutions depart from the scope of the technical solutions of the embodiments of the present invention.
Claims (12)
1. The information pushing method based on the multimedia display screen is characterized in that a WIFI probe, a Bluetooth module, a camera and a voice device are arranged on the multimedia display screen, and the method comprises the following steps:
acquiring detection data of the WIFI probe, image data shot by the camera and voice data recorded by the voice equipment;
acquiring people flow information according to the detection data, and sending the people flow information, the image data and the voice data to a server so that the server determines multimedia information to be pushed according to the people flow information, the image data, the voice data and a user identifier;
receiving multimedia information to be recommended sent by the server, and displaying the multimedia information on the multimedia display screen;
the Bluetooth module is used for sending discovery information containing the server identification, and the user equipment sends the user identification to the server according to the discovery information;
before sending the people flow information, the image data and the voice data to a server, the method further comprises the following steps:
matching the image data with a face database, and determining that the user corresponding to the face image which is successfully matched is a member and the user corresponding to the face image which is failed to be matched is a non-member;
matching the voice data with a voice database, and determining that the user corresponding to the voice data which is successfully matched is a member and the user corresponding to the voice data which is unsuccessfully matched is a non-member;
the sending the people flow information, the image data and the voice data to a server includes:
and sending the people flow information, the image data failed to be matched, the voice data failed to be matched and the member identification to the server.
2. The method of claim 1, wherein the multimedia information comprises two-dimensional code information and at least one of the following information:
commodity information, merchant information, and interaction information.
3. An information push method based on a multimedia display screen is characterized in that the method is applied to a server and comprises the following steps:
acquiring people flow information, image data and voice data sent by a multimedia display screen and a user identifier sent by user equipment;
judging whether members of an information pushing system exist around the multimedia display screen or not according to the image data, the voice data and the user identification;
if yes, determining multimedia information to be pushed matched with the member according to the member identification and the people flow information;
if not, determining multimedia information to be pushed matched with the non-members according to the image data and the people flow information;
sending the multimedia information to be pushed to the multimedia display screen so that the multimedia display screen displays the multimedia information to be pushed;
the judging whether members of an information pushing system exist around the multimedia display screen according to the image data, the voice data and the user identification comprises the following steps:
matching the image data with a face database, and determining that the user corresponding to the face image which is successfully matched is a member and the user corresponding to the face image which is failed to be matched is a non-member;
matching the voice data with a voice database, and determining that the user corresponding to the voice data which is successfully matched is a member and the user corresponding to the voice data which is unsuccessfully matched is a non-member;
matching the user identification with an identification database, and determining that the user corresponding to the user identification which is successfully matched is a member and the user corresponding to the user identification which is failed in matching is a non-member;
the image data is image data which is obtained by matching image data shot by a camera with a human face database through the multimedia display screen and fails to be matched;
the voice data is the voice data which is failed to be matched by the multimedia display screen and is matched with a voice database;
the method further comprises the following steps:
and acquiring the identification of the member sent by the multimedia display screen.
4. The method of claim 3, wherein determining a member of an information push system based on the image data, the voice data, and the user identification comprises:
if the image data, the voice data and the member corresponding to the user identifier are inconsistent, taking a union of the member corresponding to the image data, the member corresponding to the voice data and the member corresponding to the user identifier as a member of the information push system; or
And if the image data, the voice data and the member corresponding to the user identification are inconsistent, determining the member of the information push system according to the priority of the member corresponding to the image data, the member corresponding to the voice data and the member corresponding to the user identification.
5. The method according to claim 4, wherein the determining the member of the information push system according to the priority of the member corresponding to the image data, the member corresponding to the voice data and the member corresponding to the user identifier comprises:
if the member corresponding to the image data exists, the member corresponding to the image data is used as the member of the information pushing system; or
If the member corresponding to the voice data does not exist, taking the member corresponding to the voice data as a member of the information pushing system; or
And if the member corresponding to the image data and the member corresponding to the voice data do not exist, taking the member corresponding to the user identification as the member of the information pushing system.
6. The method as claimed in claim 3, wherein the determining the multimedia information matched with the member to be pushed according to the identification of the member and the traffic information comprises:
acquiring the purchasing characteristics of the member according to the identification of the member;
determining a target member with a purchase characteristic meeting a preset condition, and determining purchase information of the target member;
determining multimedia information to be pushed matched with the target member according to the purchase information of the target member and the people flow information;
the purchase information includes at least one of:
historical transaction information, historical browsing data, and historical purchase scenarios.
7. The method of claim 6, wherein before determining the multimedia information to be pushed matching the target member according to the purchase information of the target member and the traffic information, further comprising:
determining a recommended scene of the multimedia display screen according to the geographical position of the multimedia display screen;
the determining the multimedia information to be pushed matched with the target member according to the purchase information of the target member and the people flow information comprises the following steps:
determining a historical purchase scene matched with the recommended scene of the multimedia display screen according to the purchase information of the target member;
and determining multimedia information to be pushed matched with the target member according to the historical purchasing scene and the people flow information.
8. The method according to claim 3, wherein the determining the multimedia information to be pushed matched with the non-member according to the image data and the people flow information comprises:
carrying out image analysis on the image data to obtain crowd characteristic information;
determining multimedia information to be pushed according to the crowd characteristic information and the people flow information;
the crowd characteristic information comprises at least one of the following:
male and female distribution information, age distribution information.
9. The method of claim 8, wherein before determining the multimedia information to be pushed according to the demographic information and the traffic information, further comprising:
acquiring a geographic area where the multimedia display screen is located and current environment information;
the determining the multimedia information to be pushed according to the crowd characteristic information and the people flow information comprises the following steps:
determining multimedia information to be pushed according to the crowd characteristic information, the people flow information, the geographic area and the current environment information;
the current environment information includes at least one of:
the time period of the current time and the weather forecast of the current environment.
10. The method as claimed in claim 3, wherein after determining the multimedia information to be pushed matching with the member according to the member identification and the traffic information, the method further comprises:
pushing ticket information matched with the multimedia information to user equipment to which the member belongs;
the ticket information includes at least one of:
coupons, group buying coupons, voucher.
11. The utility model provides an information push device based on multimedia display screen, its characterized in that, the device is disposed in the multimedia display screen, be provided with WIFI probe, bluetooth module, camera and speech equipment on the multimedia display screen, the device includes:
the acquisition module is used for acquiring detection data of the WIFI probe, image data shot by the camera and voice data recorded by the voice equipment;
the sending module is used for obtaining people flow information according to the detection data and sending the people flow information, the image data and the voice data to a server so that the server can determine multimedia information to be pushed according to the people flow information, the image data, the voice data and a user identifier;
the receiving module is used for receiving the multimedia information to be recommended sent by the server;
the display module is used for displaying the multimedia information on the multimedia display screen;
the Bluetooth module is used for sending discovery information containing the server identification, and the user equipment sends the user identification to the server according to the discovery information;
wherein the apparatus further comprises a matching module configured to: before the people flow information, the image data and the voice data are sent to a server, matching the image data with a face database, and determining that a user corresponding to a face image which is successfully matched is a member and a user corresponding to a face image which is failed to be matched is a non-member;
matching the voice data with a voice database, and determining that the user corresponding to the voice data which is successfully matched is a member and the user corresponding to the voice data which is unsuccessfully matched is a non-member;
the sending module is specifically configured to send the people flow information, the image data that fails to be matched, the voice data that fails to be matched, and the member identifier to the server.
12. An information pushing device based on a multimedia display screen, wherein the device is configured in a server, and the device comprises:
the acquisition module is used for acquiring people flow information, image data and voice data sent by the multimedia display screen and a user identifier sent by user equipment;
the processing module is used for judging whether members of an information pushing system exist around the multimedia display screen according to the image data, the voice data and the user identification;
if yes, determining multimedia information to be pushed matched with the member according to the member identification and the people flow information;
if not, determining multimedia information to be pushed matched with the non-members according to the image data and the people flow information;
and the sending module is used for sending the multimedia information to be pushed to the multimedia display screen so that the multimedia display screen displays the multimedia information to be pushed.
The processing module is specifically configured to:
matching the image data with a face database, and determining that the user corresponding to the face image which is successfully matched is a member and the user corresponding to the face image which is failed to be matched is a non-member;
matching the voice data with a voice database, and determining that the user corresponding to the voice data which is successfully matched is a member and the user corresponding to the voice data which is unsuccessfully matched is a non-member;
matching the user identification with an identification database, and determining that the user corresponding to the user identification which is successfully matched is a member and the user corresponding to the user identification which is failed in matching is a non-member;
the image data is image data which is obtained by matching the image data shot by the camera with the face database by the multimedia display screen and fails to be matched;
the voice data is the voice data which is failed to be matched by the multimedia display screen and is matched with a voice database;
the acquisition module is also used for acquiring the identification of the member sent by the multimedia display screen.
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