CN112069330B - Multimedia information pushing method and device, electronic equipment and storage medium - Google Patents
Multimedia information pushing method and device, electronic equipment and storage medium Download PDFInfo
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- CN112069330B CN112069330B CN201910495758.XA CN201910495758A CN112069330B CN 112069330 B CN112069330 B CN 112069330B CN 201910495758 A CN201910495758 A CN 201910495758A CN 112069330 B CN112069330 B CN 112069330B
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- 238000013475 authorization Methods 0.000 claims description 12
- 238000004891 communication Methods 0.000 claims description 11
- 238000001514 detection method Methods 0.000 claims description 4
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- 238000004590 computer program Methods 0.000 description 3
- 230000006978 adaptation Effects 0.000 description 2
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- 230000009286 beneficial effect Effects 0.000 description 1
- 238000013500 data storage Methods 0.000 description 1
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/40—Information retrieval; Database structures therefor; File system structures therefor of multimedia data, e.g. slideshows comprising image and additional audio data
- G06F16/43—Querying
- G06F16/435—Filtering based on additional data, e.g. user or group profiles
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Abstract
The embodiment of the disclosure provides a multimedia information pushing method, a device, electronic equipment and a storage medium, which are applied to the technical field of Internet, wherein the method comprises the following steps: detecting whether request information sent by a third party platform is received or not; the request information is sent in the process that the user equipment executes the operation on the third party platform application, and the request information carries information of the user equipment executing the operation; when the request information is detected, judging whether the user equipment for executing the operation is the user equipment of the local platform registration user or not based on the information of the user equipment for executing the operation; if the user equipment executing the operation is the user equipment of the local platform registration user, acquiring user characteristic information of the registration user, and determining multimedia information to be pushed according to the user characteristic information; and pushing the multimedia information to be pushed to the user equipment. The embodiment of the disclosure can improve the click rate of the pushed multimedia information.
Description
Technical Field
The disclosure relates to the technical field of internet, and in particular relates to a multimedia information pushing method, a device, electronic equipment and a storage medium.
Background
In recent years, with the development of internet technology, more and more users can access an APP through user equipment to obtain multimedia information. In general, each APP in the user equipment can push multimedia information to the user, so that the use ratio of the user to each APP is improved. In the related art, under the condition that each APP is not started, each APP can push multimedia information to a user at regular time, but the multimedia information pushed to the user is easily submerged by other multimedia information pushed by a third-party platform, and the user can not necessarily see the multimedia information. In the existing pushing method, the probability that the multimedia information pushed for the user is seen by the user is low.
Disclosure of Invention
An object of an embodiment of the present disclosure is to provide a method, an apparatus, an electronic device, and a storage medium for pushing multimedia information, so as to at least solve a problem of low click rate of the multimedia information pushed in the related art. The specific technical scheme is as follows:
According to a first aspect of embodiments of the present disclosure, there is provided a multimedia information pushing method, the method including:
Detecting whether request information sent by a third party platform is received or not; the request information is sent in the process that the user equipment executes the operation on the third party platform application, and the request information carries information of the user equipment executing the operation;
when the request information is detected, judging whether the user equipment for executing the operation is the user equipment of a local platform registration user or not based on the information of the user equipment for executing the operation;
If the user equipment for executing the operation is the user equipment of the local platform registration user, acquiring user characteristic information of the registration user, and determining multimedia information to be pushed according to the user characteristic information;
and pushing the multimedia information to be pushed to the user equipment.
Optionally, the determining, based on the information of the user equipment performing the operation, whether the user equipment performing the operation is a user equipment of a local platform registration user includes:
Acquiring equipment identification information in the information of the user equipment for executing the operation;
judging whether the user registration information of the local platform contains the equipment identification information or not; and if the user registration information of the local platform contains the equipment identification information, determining the user equipment for executing the operation as the user equipment of the registered user of the local platform.
Optionally, the obtaining the user characteristic information of the registered user includes:
acquiring user characteristic information of the registered user which is pre-stored in a local platform; the user characteristic information is determined according to the historical operation information of the registered user on the local platform and the user personal information input by the registered user.
Optionally, the request information is request information for establishing communication contact between the third platform and the local platform.
Optionally, the request information for establishing communication between the third platform and the local platform includes at least one of the following: advertisement delivery request information, and authorization request information.
Optionally, the device identification information includes: and the international mobile equipment identification code (IMEI) number of the user equipment.
According to a second aspect of embodiments of the present disclosure, there is provided a multimedia information pushing apparatus, the apparatus including:
The request information detection module is configured to detect whether request information sent by the third party platform is received or not; the request information is sent in the process that the user equipment executes the operation on the third party platform application, and the request information carries information of the user equipment executing the operation;
The user equipment judging module is configured to judge whether the user equipment for executing the operation is the user equipment of a local platform registered user or not based on the information of the user equipment for executing the operation when the request information is detected;
The to-be-pushed multimedia information determining module is configured to execute the steps that if the user equipment for executing the operation is the user equipment of a local platform registration user, user characteristic information of the registration user is obtained, and the to-be-pushed multimedia information is determined according to the user characteristic information;
and the multimedia information pushing module to be pushed is configured to push the multimedia information to be pushed to the user equipment.
Optionally, the ue determining module is specifically configured to perform obtaining device identification information in the information of the ue performing the operation; judging whether the user registration information of the local platform contains the equipment identification information or not; and if the user registration information of the local platform contains the equipment identification information, determining the user equipment for executing the operation as the user equipment of the registered user of the local platform.
Optionally, the to-be-pushed multimedia information determining module includes:
A user characteristic information acquisition unit configured to perform acquisition of user characteristic information of the registered user stored in advance in a local platform; the user characteristic information is determined according to the historical operation information of the registered user on the local platform and the user personal information input by the registered user.
Optionally, the request information is request information for establishing communication contact between the third platform and the local platform.
Optionally, the request information for establishing communication between the third platform and the local platform includes at least one of the following: advertisement delivery request information, and authorization request information.
Optionally, the device identification information includes: and the international mobile equipment identification code (IMEI) number of the user equipment.
According to a third aspect of embodiments of the present disclosure, there is provided an electronic device, comprising:
A processor;
A memory for storing processor-executable instructions;
wherein the processor is configured to perform the steps of the method for pushing multimedia information as described in any of the above first aspects.
According to a fourth aspect of embodiments of the present disclosure, there is provided a storage medium, which when executed by a processor of a server, enables the server to perform the steps of the multimedia information pushing method according to any one of the above-mentioned first aspects.
According to a fifth aspect of embodiments of the present disclosure, there is provided a computer program product implementing the steps of the multimedia information pushing method of any one of the above-mentioned first aspects when executed on a processor.
The technical scheme provided by the embodiment of the disclosure can comprise the following beneficial effects: because the request information is sent in the process that the user equipment performs the operation on the third party platform application, when the request information sent by the third party platform is received, the request information indicates that the user accesses the third party platform on the user equipment, namely, the attention of the user is on the user equipment. Therefore, the multimedia information is pushed to the user equipment at the moment, the probability that the pushed multimedia information is seen can be improved, and the click rate of the pushed multimedia information is further improved. It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.
Drawings
The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the disclosure and together with the description, serve to explain the principles of the disclosure and do not constitute an undue limitation on the disclosure.
Fig. 1 is a flowchart of a multimedia information pushing method according to an embodiment of the disclosure;
Fig. 2 is another flowchart of a multimedia information pushing method according to an embodiment of the disclosure;
fig. 3 is a block diagram of a multimedia information pushing device according to an embodiment of the present disclosure;
Fig. 4 is a block diagram of an electronic device according to an embodiment of the present disclosure.
Detailed Description
In order to enable those skilled in the art to better understand the technical solutions of the present disclosure, the technical solutions of the embodiments of the present disclosure will be clearly and completely described below with reference to the accompanying drawings.
It should be noted that the terms "first," "second," and the like in the description and claims of the present disclosure and in the foregoing figures are used for distinguishing between similar objects and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used may be interchanged where appropriate such that the embodiments of the disclosure described herein may be capable of operation in sequences other than those illustrated or described herein. The implementations described in the following exemplary examples are not representative of all implementations consistent with the present disclosure. Rather, they are merely examples of apparatus and methods consistent with some aspects of the present disclosure as detailed in the accompanying claims.
In order to solve the problem of low click rate of multimedia information pushed by a user, the embodiment of the disclosure provides a method, a device, electronic equipment and a storage medium for pushing multimedia information, so as to improve the click rate of the pushed multimedia information.
The following first describes in detail a multimedia information pushing method provided by an embodiment of the present disclosure.
Referring to fig. 1, fig. 1 is a flowchart of a multimedia information pushing method according to an embodiment of the disclosure, including the following steps:
s101, detecting whether request information sent by a third party platform is received or not; the request information is sent in the process that the user equipment executes the operation on the third party platform application, and the request information carries information of the user equipment executing the operation. If the request information is detected, S102 is executed.
If no request information is detected, S101 is re-executed.
S102, based on the information of the user equipment executing the operation, judging whether the user equipment executing the operation is the user equipment of the local platform registration user. If the user equipment performing the operation registers the user equipment of the user for the local platform, S103 is performed. If the user equipment performing the operation is not the user equipment of the local platform registration user, the process is ended.
And S103, acquiring user characteristic information of the registered user, and determining the multimedia information to be pushed according to the user characteristic information.
And S104, pushing the multimedia information to be pushed to the user equipment.
The method and the device have the advantages that the request information is sent in the process that the user equipment performs operation on the third-party platform application, and when the request information sent by the third-party platform is received, the user is shown to access the third-party platform on the user equipment, namely, the attention of the user is on the user equipment. Therefore, the multimedia information is pushed to the user equipment at the moment, the probability that the pushed multimedia information is seen can be improved, and the click rate of the pushed multimedia information is further improved.
Referring to fig. 2, fig. 2 is another flowchart of a multimedia information pushing method according to an embodiment of the disclosure, including the following steps:
S201, detecting whether request information sent by a third party platform is received or not; the request information is sent during the operation of the user equipment on the third party platform application. If no request information is detected, S201 is performed again, that is, the local platform may always detect whether the request information sent by the third party platform is received. When the request information is detected, S202 is performed.
In the embodiment of the present disclosure, a plurality of applications may be installed on a user device, for example, a local platform application, a third party platform application, and the like, where the local platform is a server corresponding to the local platform application, and the third party platform is a server corresponding to the third party platform application. The user equipment may perform operations on the local platform application, or may perform operations on a third party platform application. In the process that the user equipment executes the operation on the third party platform application, the third party platform can send request information to the local platform, wherein the request information carries information of the user equipment executing the operation. The local platform may detect whether the request information sent by the third party platform is received, so that the local platform may determine whether the user equipment performs an operation on the third party platform application.
In one implementation manner of the present disclosure, the request information is request information for establishing a communication connection between the third platform and the local platform, and includes at least one of the following: advertisement delivery request information, and authorization request information. The advertisement delivery request information can be used for inquiring whether the local platform delivers advertisements of the local platform in the third-party platform application, and the authorization request information can be used for inquiring whether the third-party platform application can jump to the local platform application for authorization.
S202, equipment identification information in information of user equipment executing the operation is obtained, and whether the equipment identification information is contained in user registration information of the local platform is judged.
Specifically, when the request information is detected, the user equipment is indicated to execute the operation on the third party platform application. Because user identifiers such as user names used by the same user in applications of different platforms can be different, and device identifiers used by the user in applications of different platforms are the same, device identification information in information of user devices executing operations can be obtained, and the device identification information includes: international mobile equipment identity IMEI (International Mobile Equipment Identity ) number of the user equipment. And then judging whether the user equipment executing the operation is registered in the local platform application according to the equipment identification information, and judging whether the equipment identification information is contained in the user registration information of the local platform. Although the user equipment performs the operation in the third party platform application at the current moment, if the user registration information of the local platform includes the device identification information, which indicates that the user equipment performing the operation also performs the operation in the local platform application, it is determined that the user equipment performing the operation is the user equipment of the registered user of the local platform, and S203 is performed. Otherwise, determining that the user equipment executing the operation is not the user equipment of the local platform registration user, and ending the flow.
And S203, acquiring user characteristic information of a registered user which is pre-stored in the local platform, and determining the multimedia information to be pushed according to the user characteristic information.
In the embodiment of the disclosure, when the multimedia information is pushed to the user equipment, the multimedia information to be pushed can be determined according to the user characteristic information of the registered user pre-stored in the local platform. The user characteristic information is determined according to the historical operation information of the registered user on the local platform and the user personal information input by the registered user. The user characteristic information includes basic information, social attribute, preference, and the like of the user, for example, user gender, age group, interests, and the like. Thus, the multimedia information to be pushed which is interested by the user can be obtained according to the user characteristic information.
And S204, pushing the multimedia information to be pushed to the user equipment.
After the multimedia information to be pushed is determined, the multimedia information to be pushed can be pushed to the user equipment according to the user ID of the registered user in the local platform.
According to the multimedia information pushing method, after receiving request information sent by the third party platform, equipment identification information in information of user equipment executing operation is obtained. If the user registration information of the local platform is judged to contain the equipment identification information, the user equipment executing the operation is determined to be the user equipment of the registered user of the local platform. User characteristic information of a registered user which is stored in the local platform in advance is obtained, multimedia information to be pushed is determined according to the user characteristic information, and the multimedia information to be pushed is pushed to user equipment. Because the request information is sent in the process that the user equipment performs the operation on the third party platform application, when the request information sent by the third party platform is received, the request information indicates that the user accesses the third party platform on the user equipment, namely, the attention of the user is on the user equipment. Therefore, the multimedia information is pushed to the user equipment at the moment, the probability that the pushed multimedia information is seen can be improved, and the click rate of the pushed multimedia information is further improved.
In an alternative embodiment, the user may access applications of the respective platforms, such as a local platform application and a third party platform application, through the user device. When a user accesses the third party platform application, that is, when the user equipment performs an operation on the third party platform application, the third party platform can send advertisement delivery request information to the local platform so as to confirm whether the local platform delivers advertisements of the local platform in the third party platform application. The local platform can push a piece of multimedia information for the user equipment so as to improve the arrival rate and the checked probability of the pushed information.
The time when the third party platform sends the advertisement delivery request information to the local platform is adx (ad exchange platform) signal time, which indicates that the user equipment performs an operation on the third party platform application. At this time, whether the user registration information of the local platform contains the device identification information of the user device performing the operation can be determined according to the device identification information of the user device carried in the advertisement delivery request information. If the user registration information of the local platform contains the equipment identification information of the user equipment executing the operation, determining that the user equipment executing the operation is the user equipment of the user registered by the local platform.
And determining the multimedia information to be pushed according to the user characteristic information, such as gender, age and the like, of the registered user which is pre-stored in the local platform, and pushing the multimedia information to be pushed to the user. Therefore, the probability that the pushed multimedia information is seen by the user can be improved, the click rate of the pushed multimedia information is further improved, and the cost is reduced.
In another alternative embodiment, the user may access applications of the respective platforms, such as a local platform application and a third party platform application, through the user device. When the user accesses the application of each platform, the user can have corresponding user information, if the user accesses the third party platform application, when the user equipment opens the third party platform application, the third party platform application has no corresponding or perfect user information, and at the moment, the third party platform can inquire the user whether the user can jump to the local platform application for authorization. If the user confirmation can be achieved, the third-party platform application calls the local platform application, and authorization request information of the user confirmation of calling the user information through the local platform application is sent to the local platform application. Otherwise, the third party platform application may not use the user information in the local platform application.
When the local platform detects that the authorization request information sent by the third-party platform is received, the user equipment is indicated to be opening the third-party platform application, and the user equipment executes the operation on the third-party platform application. At this time, whether the device identification information of the user device performing the operation is included in the user registration information of the local platform may be determined according to the device identification information of the user device performing the operation, which is carried in the authorization request information. If the user registration information of the local platform contains the equipment identification information of the user equipment executing the operation, determining that the user equipment executing the operation is the user equipment of the user registered by the local platform.
And determining the multimedia information to be pushed according to the user characteristic information, such as gender, age and the like, of the registered user which is pre-stored in the local platform, and pushing the multimedia information to be pushed to the user. Therefore, the probability that the pushed multimedia information is seen by the user can be improved, and the click rate of the pushed multimedia information is further improved.
Corresponding to the above method embodiments, the embodiments of the present disclosure provide a multimedia information pushing device, referring to fig. 3, and fig. 3 is a structural diagram of the multimedia information pushing device of the embodiments of the present disclosure, including:
a request information detection module 301 configured to perform detection as to whether request information sent by the third party platform is received; the request information is sent in the process that the user equipment executes the operation on the third party platform application, and the request information carries information of the user equipment executing the operation;
A user equipment judging module 302 configured to execute, when the request information is detected, judging whether the user equipment executing the operation is a user equipment of a local platform registration user based on the information of the user equipment executing the operation;
the to-be-pushed multimedia information determining module 303 is configured to perform, if the user equipment performing the operation is the user equipment of the local platform registration user, acquiring user characteristic information of the registration user, and determining to-be-pushed multimedia information according to the user characteristic information;
the to-be-pushed multimedia information pushing module 304 is configured to perform pushing of the to-be-pushed multimedia information to the user equipment.
According to the multimedia information pushing device, as the request information is sent in the process that the user equipment executes the operation on the third-party platform application, when the request information sent by the third-party platform is received, the user is shown to access the third-party platform on the user equipment, namely, the attention of the user is on the user equipment. Therefore, the multimedia information is pushed to the user equipment at the moment, the probability that the pushed multimedia information is seen can be improved, and the click rate of the pushed multimedia information is further improved.
Optionally, the user equipment judging module is specifically configured to perform acquiring equipment identification information in information of the user equipment performing the operation; judging whether the user registration information of the local platform contains equipment identification information or not; if the user registration information of the local platform contains the equipment identification information, determining that the user equipment executing the operation is the user equipment of the registered user of the local platform.
Optionally, the to-be-pushed multimedia information determining module includes:
A user characteristic information acquisition unit configured to perform acquisition of user characteristic information of a registered user stored in advance in the local platform; the user characteristic information is determined according to the historical operation information of the registered user on the local platform and the user personal information input by the registered user.
Optionally, the request information is request information for establishing communication between the third platform and the local platform.
Optionally, the request information for establishing communication between the third platform and the local platform includes at least one of the following: advertisement delivery request information, and authorization request information.
Optionally, the device identification information includes: IMEI number of the user equipment.
The specific manner in which the various modules perform the operations in the apparatus of the above embodiments have been described in detail in connection with the embodiments of the method, and will not be described in detail herein.
An embodiment of the present disclosure provides an electronic device, referring to fig. 4, and fig. 4 is a structural diagram of the electronic device of the embodiment of the present disclosure, including:
a processor 401;
a memory 402 for storing instructions executable by the processor 401;
Wherein the processor 401 is configured to perform the steps of any of the multimedia information pushing methods described above.
In the electronic device of the embodiment of the disclosure, the request information is sent in the process that the user device performs the operation on the third party platform application, and when the request information sent by the third party platform is received, the request information indicates that the user accesses the third party platform on the user device, that is, the attention of the user is on the user device. Therefore, the multimedia information is pushed to the user equipment at the moment, the probability that the pushed multimedia information is seen can be improved, and the click rate of the pushed multimedia information is further improved.
The disclosed embodiments provide a storage medium that, when executed by a processor of a server, enables the server to perform the steps of any of the multimedia information pushing methods described above. The storage medium may be a non-transitory computer-readable storage medium, for example, a ROM (read only memory), a RAM (random access memory), a CD-ROM (compact disc read only memory), a magnetic tape, a floppy disk, an optical data storage device, and the like.
When an instruction stored in a storage medium of the embodiment of the present disclosure runs on a server, detecting whether request information sent by a third party platform is received; the request information is sent in the process that the user equipment executes the operation on the third party platform application, and the request information carries information of the user equipment executing the operation; when the request information is detected, judging whether the user equipment for executing the operation is the user equipment of the local platform registration user or not based on the information of the user equipment for executing the operation; if the user equipment executing the operation is the user equipment of the local platform registration user, acquiring user characteristic information of the registration user, and determining multimedia information to be pushed according to the user characteristic information; and pushing the multimedia information to be pushed to the user equipment. Because the request information is sent in the process that the user equipment performs the operation on the third party platform application, when the request information sent by the third party platform is received, the request information indicates that the user accesses the third party platform on the user equipment, namely, the attention of the user is on the user equipment. Therefore, the multimedia information is pushed to the user equipment at the moment, the probability that the pushed multimedia information is seen can be improved, and the click rate of the pushed multimedia information is further improved.
Embodiments of the present disclosure provide a computer program product which, when executed on a processor, implements the steps of any of the above-described multimedia information pushing methods.
The computer program product of an embodiment of the present disclosure, when run on a processor, detects whether request information sent by a third party platform is received; the request information is sent in the process that the user equipment executes the operation on the third party platform application, and the request information carries information of the user equipment executing the operation; when the request information is detected, judging whether the user equipment for executing the operation is the user equipment of the local platform registration user or not based on the information of the user equipment for executing the operation; if the user equipment executing the operation is the user equipment of the local platform registration user, acquiring user characteristic information of the registration user, and determining multimedia information to be pushed according to the user characteristic information; and pushing the multimedia information to be pushed to the user equipment. Because the request information is sent in the process that the user equipment performs the operation on the third party platform application, when the request information sent by the third party platform is received, the request information indicates that the user accesses the third party platform on the user equipment, namely, the attention of the user is on the user equipment. Therefore, the multimedia information is pushed to the user equipment at the moment, the probability that the pushed multimedia information is seen can be improved, and the click rate of the pushed multimedia information is further improved.
Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This disclosure is intended to cover any adaptations, uses, or adaptations of the disclosure following the general principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.
It is to be understood that the present disclosure is not limited to the precise arrangements and instrumentalities shown in the drawings, and that various modifications and changes may be effected without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.
Claims (14)
1. A method for pushing multimedia information, which is applied to a local platform, the method comprising:
detecting whether request information sent by a third party platform is received or not; the request information is sent in the process that the user equipment executes the operation on the third party platform application, and the request information carries information of the user equipment executing the operation; the local platform and the third party platform are servers corresponding to applications installed on the user equipment;
when the request information is detected, judging whether the user equipment for executing the operation is the user equipment of a local platform registration user or not based on the information of the user equipment for executing the operation;
If the user equipment for executing the operation is the user equipment of the local platform registration user, acquiring user characteristic information of the registration user, and determining multimedia information to be pushed according to the user characteristic information;
and pushing the multimedia information to be pushed to the user equipment.
2. The method for pushing multimedia information according to claim 1, wherein the determining whether the user equipment performing the operation is a user equipment of a local platform registration user based on the information of the user equipment performing the operation includes:
Acquiring equipment identification information in the information of the user equipment for executing the operation;
judging whether the user registration information of the local platform contains the equipment identification information or not; and if the user registration information of the local platform contains the equipment identification information, determining the user equipment for executing the operation as the user equipment of the registered user of the local platform.
3. The method for pushing multimedia information according to claim 1, wherein the obtaining the user characteristic information of the registered user includes:
acquiring user characteristic information of the registered user which is pre-stored in a local platform; the user characteristic information is determined according to the historical operation information of the registered user on the local platform and the user personal information input by the registered user.
4. The method according to claim 1, wherein the request information is request information for establishing a communication connection between the third platform and the local platform.
5. The method according to claim 4, wherein the request information for establishing communication between the third platform and the local platform includes at least one of: advertisement delivery request information, and authorization request information.
6. The multimedia information pushing method according to claim 2, wherein the device identification information includes: and the international mobile equipment identification code (IMEI) number of the user equipment.
7. A multimedia information pushing apparatus, applied to a local platform, the apparatus comprising:
The request information detection module is configured to detect whether request information sent by the third party platform is received or not; the request information is sent in the process that the user equipment executes the operation on the third party platform application, and the request information carries information of the user equipment executing the operation; the local platform and the third party platform are servers corresponding to applications installed on the user equipment;
The user equipment judging module is configured to judge whether the user equipment for executing the operation is the user equipment of a local platform registered user or not based on the information of the user equipment for executing the operation when the request information is detected;
The to-be-pushed multimedia information determining module is configured to execute the steps that if the user equipment for executing the operation is the user equipment of a local platform registration user, user characteristic information of the registration user is obtained, and the to-be-pushed multimedia information is determined according to the user characteristic information;
and the multimedia information pushing module to be pushed is configured to push the multimedia information to be pushed to the user equipment.
8. The multimedia information pushing apparatus according to claim 7, wherein the user equipment judging module is specifically configured to perform obtaining equipment identification information in the information of the user equipment performing the operation; judging whether the user registration information of the local platform contains the equipment identification information or not; and if the user registration information of the local platform contains the equipment identification information, determining the user equipment for executing the operation as the user equipment of the registered user of the local platform.
9. The apparatus according to claim 7, wherein the to-be-pushed multimedia information determining module includes:
A user characteristic information acquisition unit configured to perform acquisition of user characteristic information of the registered user stored in advance in a local platform; the user characteristic information is determined according to the historical operation information of the registered user on the local platform and the user personal information input by the registered user.
10. The apparatus according to claim 7, wherein the request information is request information for establishing a communication connection between the third platform and a local platform.
11. The multimedia information pushing apparatus according to claim 10, wherein the request information for establishing communication between the third platform and the local platform includes at least one of: advertisement delivery request information, and authorization request information.
12. The multimedia information pushing apparatus according to claim 8, wherein the device identification information includes: and the international mobile equipment identification code (IMEI) number of the user equipment.
13. An electronic device, comprising:
A processor;
A memory for storing the processor-executable instructions;
Wherein the processor is configured to perform the steps of the multimedia information pushing method of any of claims 1 to 6 at run-time.
14. A storage medium, wherein instructions in the storage medium, when executed by a processor of a server, enable the server to perform the steps of the multimedia information pushing method of any one of claims 1 to 6.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201910495758.XA CN112069330B (en) | 2019-06-10 | 2019-06-10 | Multimedia information pushing method and device, electronic equipment and storage medium |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201910495758.XA CN112069330B (en) | 2019-06-10 | 2019-06-10 | Multimedia information pushing method and device, electronic equipment and storage medium |
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| CN105898396A (en) * | 2015-11-13 | 2016-08-24 | 乐视云计算有限公司 | Third party video pushing method and system |
| CN106303628A (en) * | 2016-09-23 | 2017-01-04 | 西安数拓网络科技有限公司 | Information-pushing method based on multimedia display screen and device |
| CN106534594A (en) * | 2016-10-27 | 2017-03-22 | 姚杰 | Method for pushing advertisement short video ringtone before call of smart terminal |
| CN106921749A (en) * | 2017-03-31 | 2017-07-04 | 北京京东尚科信息技术有限公司 | For the method and apparatus of pushed information |
| CN107909381A (en) * | 2017-08-24 | 2018-04-13 | 平安普惠企业管理有限公司 | Business recommended method, apparatus, equipment and computer-readable recording medium |
| CN109472647A (en) * | 2018-11-16 | 2019-03-15 | 重庆晶皛广告传媒有限公司 | A kind of internet advertisement system method for running |
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| CN105898396A (en) * | 2015-11-13 | 2016-08-24 | 乐视云计算有限公司 | Third party video pushing method and system |
| CN106303628A (en) * | 2016-09-23 | 2017-01-04 | 西安数拓网络科技有限公司 | Information-pushing method based on multimedia display screen and device |
| CN106534594A (en) * | 2016-10-27 | 2017-03-22 | 姚杰 | Method for pushing advertisement short video ringtone before call of smart terminal |
| CN106921749A (en) * | 2017-03-31 | 2017-07-04 | 北京京东尚科信息技术有限公司 | For the method and apparatus of pushed information |
| CN107909381A (en) * | 2017-08-24 | 2018-04-13 | 平安普惠企业管理有限公司 | Business recommended method, apparatus, equipment and computer-readable recording medium |
| CN109472647A (en) * | 2018-11-16 | 2019-03-15 | 重庆晶皛广告传媒有限公司 | A kind of internet advertisement system method for running |
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