CN112069330A - Multimedia information pushing method and device, electronic equipment and storage medium - Google Patents

Multimedia information pushing method and device, electronic equipment and storage medium Download PDF

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Publication number
CN112069330A
CN112069330A CN201910495758.XA CN201910495758A CN112069330A CN 112069330 A CN112069330 A CN 112069330A CN 201910495758 A CN201910495758 A CN 201910495758A CN 112069330 A CN112069330 A CN 112069330A
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information
user
user equipment
platform
local platform
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CN201910495758.XA
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CN112069330B (en
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沈琦
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Beijing Dajia Internet Information Technology Co Ltd
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Beijing Dajia Internet Information Technology Co Ltd
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/40Information retrieval; Database structures therefor; File system structures therefor of multimedia data, e.g. slideshows comprising image and additional audio data
    • G06F16/43Querying
    • G06F16/435Filtering based on additional data, e.g. user or group profiles

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  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Multimedia (AREA)
  • Data Mining & Analysis (AREA)
  • Databases & Information Systems (AREA)
  • Physics & Mathematics (AREA)
  • General Engineering & Computer Science (AREA)
  • General Physics & Mathematics (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The embodiment of the disclosure provides a multimedia information pushing method, a multimedia information pushing device, electronic equipment and a storage medium, which are applied to the technical field of internet, wherein the method comprises the following steps: detecting whether request information sent by a third-party platform is received; the request information is sent in the process that the user equipment executes operation on the third-party platform application, and the request information carries information of the user equipment executing the operation; when the request information is detected, judging whether the user equipment executing the operation is the user equipment of the local platform registered user or not based on the information of the user equipment executing the operation; if the user equipment executing the operation is the user equipment of the local platform registered user, acquiring the user characteristic information of the registered user, and determining the multimedia information to be pushed according to the user characteristic information; and pushing the multimedia information to be pushed to the user equipment. The embodiment of the disclosure can improve the click rate of the pushed multimedia information.

Description

Multimedia information pushing method and device, electronic equipment and storage medium
Technical Field
The present disclosure relates to the field of internet technologies, and in particular, to a multimedia information pushing method and apparatus, an electronic device, and a storage medium.
Background
In recent years, with the development of internet technology, more and more users can access the APP through the user equipment to obtain multimedia information. Generally, each APP in the user equipment can push multimedia information to the user, and the utilization rate of the user to each APP is improved. In the correlation technique, under the condition that each APP is not started, each APP can regularly push multimedia information to the user, but the multimedia information pushed by the user is easily submerged by other multimedia information pushed by a third-party platform, and the user can not necessarily see the multimedia information. As can be seen, in the existing push method, the probability that the multimedia information pushed for the user is seen by the user is low.
Disclosure of Invention
An object of the embodiments of the present disclosure is to provide a method, an apparatus, an electronic device, and a storage medium for pushing multimedia information, so as to at least solve the problem of low click rate of the pushed multimedia information in the related art. The specific technical scheme is as follows:
according to a first aspect of the embodiments of the present disclosure, there is provided a multimedia information pushing method, the method including:
detecting whether request information sent by a third-party platform is received; the request information is sent in the process that the user equipment executes operation on the third-party platform application, and the request information carries information of the user equipment executing the operation;
when the request information is detected, judging whether the user equipment executing the operation is the user equipment of a local platform registered user or not based on the information of the user equipment executing the operation;
if the user equipment executing the operation is the user equipment of a local platform registered user, acquiring the user characteristic information of the registered user, and determining the multimedia information to be pushed according to the user characteristic information;
and pushing the multimedia information to be pushed to the user equipment.
Optionally, the determining, based on the information of the user equipment performing the operation, whether the user equipment performing the operation is a user equipment of a local platform registered user includes:
acquiring equipment identification information in the information of the user equipment executing the operation;
judging whether the user registration information of the local platform contains the equipment identification information; and if the user registration information of the local platform comprises the equipment identification information, determining that the user equipment executing the operation is the user equipment of the local platform registered user.
Optionally, the obtaining the user feature information of the registered user includes:
acquiring user characteristic information of the registered user pre-stored in a local platform; the user characteristic information is determined according to the historical operation information of the registered user on the local platform and the user personal information input by the registered user.
Optionally, the request information is request information for establishing a communication connection between the third platform and the local platform.
Optionally, the request information for establishing the communication contact between the third platform and the local platform includes at least one of: advertisement placement request information, and authorization request information.
Optionally, the device identification information includes: the international mobile equipment identity IMEI number of the user equipment.
According to a second aspect of the embodiments of the present disclosure, there is provided a multimedia information pushing apparatus, the apparatus including:
the request information detection module is configured to detect whether request information sent by a third-party platform is received or not; the request information is sent in the process that the user equipment executes operation on the third-party platform application, and the request information carries information of the user equipment executing the operation;
the user equipment judging module is configured to execute that whether the user equipment executing the operation is the user equipment of a local platform registered user or not based on the information of the user equipment executing the operation when the request information is detected;
the multimedia information to be pushed determining module is configured to execute the steps of acquiring the user characteristic information of the registered user if the user equipment executing the operation is the user equipment of the local platform registered user, and determining the multimedia information to be pushed according to the user characteristic information;
and the to-be-pushed multimedia information pushing module is configured to push the to-be-pushed multimedia information to the user equipment.
Optionally, the user equipment determining module is specifically configured to perform obtaining of equipment identifier information in the information of the user equipment performing the operation; judging whether the user registration information of the local platform contains the equipment identification information; and if the user registration information of the local platform comprises the equipment identification information, determining that the user equipment executing the operation is the user equipment of the local platform registered user.
Optionally, the module for determining to-be-pushed multimedia information includes:
a user characteristic information acquisition unit configured to perform acquisition of user characteristic information of the registered user pre-saved in a local platform; the user characteristic information is determined according to the historical operation information of the registered user on the local platform and the user personal information input by the registered user.
Optionally, the request information is request information for establishing a communication connection between the third platform and the local platform.
Optionally, the request information for establishing the communication contact between the third platform and the local platform includes at least one of: advertisement placement request information, and authorization request information.
Optionally, the device identification information includes: the international mobile equipment identity IMEI number of the user equipment.
According to a third aspect of the embodiments of the present disclosure, there is provided an electronic apparatus including:
a processor;
a memory for storing processor-executable instructions;
wherein the processor is configured to perform the steps of the multimedia information pushing method according to any one of the above first aspects.
According to a fourth aspect of embodiments of the present disclosure, there is provided a storage medium, where instructions are executed by a processor of a server, so that the server can perform the steps of the multimedia information pushing method according to any one of the first aspect.
According to a fifth aspect of embodiments of the present disclosure, there is provided a computer program product, which when executed on a processor, implements the steps of the multimedia information pushing method according to any one of the first aspect.
The technical scheme provided by the embodiment of the disclosure can have the following beneficial effects: because the request information is sent in the process that the user equipment executes the operation on the third-party platform application, when the request information sent by the third-party platform is received, the user is indicated to access the third-party platform on the user equipment, namely the attention of the user is on the user equipment. Therefore, the multimedia information is pushed to the user equipment at the moment, the probability that the pushed multimedia information is seen can be improved, and the click rate of the pushed multimedia information is further improved. It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.
Drawings
The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present disclosure and, together with the description, serve to explain the principles of the disclosure and are not to be construed as limiting the disclosure.
Fig. 1 is a flowchart of a multimedia information pushing method according to an embodiment of the disclosure;
fig. 2 is another flowchart of a multimedia information pushing method according to an embodiment of the disclosure;
fig. 3 is a structural diagram of a multimedia information pushing apparatus according to an embodiment of the disclosure;
fig. 4 is a block diagram of an electronic device according to an embodiment of the disclosure.
Detailed Description
In order to make the technical solutions of the present disclosure better understood by those of ordinary skill in the art, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below with reference to the accompanying drawings.
It should be noted that the terms "first," "second," and the like in the description and claims of the present disclosure and in the above-described drawings are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used is interchangeable under appropriate circumstances such that the embodiments of the disclosure described herein are capable of operation in sequences other than those illustrated or otherwise described herein. The implementations described in the exemplary embodiments below are not intended to represent all implementations consistent with the present disclosure. Rather, they are merely examples of apparatus and methods consistent with certain aspects of the present disclosure, as detailed in the appended claims.
In order to solve the problem of low click rate of multimedia information pushed for a user, the embodiments of the present disclosure provide a multimedia information pushing method, an apparatus, an electronic device, and a storage medium, so as to improve the click rate of the pushed multimedia information.
First, a multimedia information pushing method provided by the embodiment of the present disclosure is described in detail below.
Referring to fig. 1, fig. 1 is a flowchart of a multimedia information pushing method according to an embodiment of the present disclosure, including the following steps:
s101, detecting whether request information sent by a third-party platform is received or not; the request information is sent in the process that the user equipment executes the operation on the third-party platform application, and the request information carries the information of the user equipment executing the operation. If the request message is detected, S102 is executed.
If no request message is detected, S101 is executed again.
S102, judging whether the user equipment executing the operation is the user equipment of the local platform registered user or not based on the information of the user equipment executing the operation. If the user equipment performing the operation is the user equipment of the user registered in the local platform, S103 is performed. If the user equipment performing the operation is not the user equipment of the local platform registered user, the process ends.
S103, obtaining the user characteristic information of the registered user, and determining the multimedia information to be pushed according to the user characteristic information.
And S104, pushing the multimedia information to be pushed to the user equipment.
The method and the device for requesting the third-party platform application have the advantages that the request information is sent in the process that the user equipment executes the operation on the third-party platform application, and when the request information sent by the third-party platform is received, the user is shown to access the third-party platform on the user equipment, namely the attention of the user is on the user equipment. Therefore, the multimedia information is pushed to the user equipment at the moment, the probability that the pushed multimedia information is seen can be improved, and the click rate of the pushed multimedia information is further improved.
Referring to fig. 2, fig. 2 is another flowchart of a multimedia information pushing method according to an embodiment of the disclosure, including the following steps:
s201, detecting whether request information sent by a third party platform is received; the request message is sent during operation of the third party platform application by the user device. If the request message is not detected, S201 is executed again, that is, the local platform may always detect whether the request message sent by the third party platform is received. When the request information is detected, S202 is performed.
In the embodiment of the present disclosure, a plurality of applications may be installed on the user equipment, for example, a local platform application, a third-party platform application, and the like, where the local platform is a server corresponding to the local platform application, and the third-party platform is a server corresponding to the third-party platform application. The user device may perform operations on the local platform application and may also perform operations on the third party platform application. In the process of executing the operation on the third-party platform application by the user equipment, the third-party platform may send request information to the local platform, where the request information carries information of the user equipment executing the operation. The local platform may detect whether request information sent by the third party platform is received, and thus, the local platform may determine whether the user equipment performs an operation on the third party platform application.
In one implementation manner of the present disclosure, the request information for establishing a communication connection between the third platform and the local platform includes at least one of the following: advertisement placement request information, and authorization request information. The advertisement delivery request information can be used for inquiring whether the local platform delivers the advertisement of the local platform in the third-party platform application, and the authorization request information can be used for inquiring whether the third-party platform application can jump to the local platform application for authorization.
S202, obtaining the device identification information in the information of the user equipment executing the operation, and judging whether the user registration information of the local platform contains the device identification information.
Specifically, when the request information is detected, it indicates that the user equipment is performing an operation on the third-party platform application. Because the user identifications such as user names used by the same user in the applications of different platforms may be different, and the device identifications used by the user in the applications of different platforms are the same, the device identification information in the information of the user device executing the operation may be obtained, and the device identification information includes: an International Mobile Equipment Identity (IMEI) number of the user Equipment. And then, judging whether the user equipment executing the operation is registered in the local platform application according to the equipment identification information, and judging whether the user registration information of the local platform contains the equipment identification information. Although the user equipment executes the operation on the third-party platform application at the present moment, if the user registration information of the local platform includes the equipment identification information, which indicates that the user equipment executing the operation also executes the operation on the local platform application, it is determined that the user equipment executing the operation is the user equipment of the user registered on the local platform, and S203 is executed. Otherwise, determining that the user equipment executing the operation is not the user equipment of the local platform registered user, and ending the process.
S203, obtaining the user characteristic information of the registered user pre-stored in the local platform, and determining the multimedia information to be pushed according to the user characteristic information.
In the embodiment of the disclosure, when the multimedia information is pushed to the user equipment, the multimedia information to be pushed can be determined according to the user characteristic information of the registered user pre-stored in the local platform. The user characteristic information is determined according to the historical operation information of the registered user on the local platform and the user personal information input by the registered user. The user characteristic information includes basic information, social attributes, preferences, etc. of the user, for example, the user's sex, age group, interests, etc. Therefore, the multimedia information to be pushed, which is interesting to the user, can be obtained according to the user characteristic information.
S204, pushing the multimedia information to be pushed to the user equipment.
After determining the multimedia information to be pushed, the multimedia information to be pushed can be pushed to the user equipment according to the user ID of the user registered in the local platform.
According to the multimedia information pushing method, after the request information sent by the third-party platform is detected and received, the equipment identification information in the information of the user equipment executing the operation is obtained. And if the user registration information of the local platform contains the equipment identification information, determining the user equipment executing the operation as the user equipment of the local platform registered user. The method comprises the steps of obtaining user characteristic information of registered users pre-stored in a local platform, determining multimedia information to be pushed according to the user characteristic information, and pushing the multimedia information to be pushed to user equipment. Because the request information is sent in the process that the user equipment executes the operation on the third-party platform application, when the request information sent by the third-party platform is received, the user is indicated to access the third-party platform on the user equipment, namely the attention of the user is on the user equipment. Therefore, the multimedia information is pushed to the user equipment at the moment, the probability that the pushed multimedia information is seen can be improved, and the click rate of the pushed multimedia information is further improved.
In an alternative embodiment, a user may access applications of the respective platforms, e.g., local platform applications and third party platform applications, through a user device. When the user accesses the third-party platform application, that is, when the user device executes an operation on the third-party platform application, the third-party platform may send advertisement placement request information to the local platform to confirm whether the local platform places an advertisement of the local platform in the third-party platform application. The local platform can push a piece of multimedia information for the user equipment so as to improve the arrival rate and the viewed probability of the pushed information.
The time when the third-party platform sends the advertisement putting request information to the local platform is adx (ad exchange platform) signal opportunity, which represents that the user equipment executes operation on the third-party platform application. At this time, it may be determined whether the user registration information of the local platform includes the device identification information of the user device that performs the operation, according to the device identification information of the user device carried in the advertisement delivery request information. And if the user registration information of the local platform comprises the equipment identification information of the user equipment executing the operation, determining that the user equipment executing the operation is the user equipment of the user registered by the local platform.
Determining multimedia information to be pushed according to user characteristic information, such as gender, age and the like, of a registered user pre-stored in a local platform, and pushing the multimedia information to be pushed to the user. Therefore, the probability that the pushed multimedia information is seen by the user can be improved, the click rate of the pushed multimedia information is further improved, and the cost is reduced.
In another alternative embodiment, the user may access applications of the respective platforms, e.g., local platform applications and third party platform applications, through the user device. The user can have corresponding user information when accessing the application of each platform, if the user accesses the application of the third-party platform, and when the user equipment opens the application of the third-party platform, the application of the third-party platform has no corresponding or perfect user information, at the moment, the third-party platform can inquire the user whether to jump to the application of the local platform for authorization. And if the user can confirm, the third-party platform application calls the local platform application and sends the authorization request information for confirming that the user calls the user information through the local platform application to the local platform application. Otherwise, the third-party platform application may not use the user information in the local platform application.
When the local platform detects and receives the authorization request information sent by the third-party platform, the fact that the user equipment opens the third-party platform application is shown, and the user equipment executes operation on the third-party platform application. At this time, it may be determined whether the user registration information of the local platform includes the device identification information of the user device performing the operation according to the device identification information of the user device performing the operation carried in the authorization request information. And if the user registration information of the local platform comprises the equipment identification information of the user equipment executing the operation, determining that the user equipment executing the operation is the user equipment of the user registered by the local platform.
Determining multimedia information to be pushed according to user characteristic information, such as gender, age and the like, of a registered user pre-stored in a local platform, and pushing the multimedia information to be pushed to the user. Therefore, the probability that the pushed multimedia information is seen by the user can be improved, and the click rate of the pushed multimedia information is further improved.
Corresponding to the above method embodiment, an embodiment of the present disclosure provides a multimedia information pushing device, referring to fig. 3, where fig. 3 is a structural diagram of the multimedia information pushing device according to the embodiment of the present disclosure, and the structural diagram includes:
a request information detection module 301 configured to perform detection on whether request information sent by a third party platform is received; the request information is sent in the process that the user equipment executes operation on the third-party platform application, and the request information carries information of the user equipment executing the operation;
a user equipment determining module 302, configured to determine, when the request information is detected, whether the user equipment performing the operation is user equipment of a user registered in the local platform based on information of the user equipment performing the operation;
a to-be-pushed multimedia information determining module 303, configured to execute, if the user equipment performing the operation is user equipment of a local platform registered user, acquiring user characteristic information of the registered user, and determining to-be-pushed multimedia information according to the user characteristic information;
and the to-be-pushed multimedia information pushing module 304 is configured to execute pushing of the to-be-pushed multimedia information to the user equipment.
According to the multimedia information pushing device in the embodiment of the disclosure, the request information is sent in the process that the user equipment executes the operation on the third-party platform application, and when the request information sent by the third-party platform is received, the user is indicated to access the third-party platform on the user equipment, that is, the attention of the user is on the user equipment. Therefore, the multimedia information is pushed to the user equipment at the moment, the probability that the pushed multimedia information is seen can be improved, and the click rate of the pushed multimedia information is further improved.
Optionally, the user equipment determining module is specifically configured to perform obtaining of equipment identifier information in information of the user equipment performing the operation; judging whether the user registration information of the local platform contains equipment identification information or not; and if the user registration information of the local platform comprises the equipment identification information, determining that the user equipment executing the operation is the user equipment of the local platform registered user.
Optionally, the module for determining to-be-pushed multimedia information includes:
a user characteristic information acquisition unit configured to perform acquisition of user characteristic information of a registered user previously saved in a local platform; the user characteristic information is determined according to the historical operation information of the registered user on the local platform and the user personal information input by the registered user.
Optionally, the request information is request information for establishing a communication connection between the third platform and the local platform.
Optionally, the request information for establishing the communication contact between the third platform and the local platform includes at least one of: advertisement placement request information, and authorization request information.
Optionally, the device identification information includes: the IMEI number of the user equipment.
With regard to the apparatus in the above-described embodiment, the specific manner in which each module performs the operation has been described in detail in the embodiment related to the method, and will not be elaborated here.
An embodiment of the present disclosure provides an electronic device, referring to fig. 4, where fig. 4 is a structural diagram of the electronic device according to the embodiment of the present disclosure, and includes:
a processor 401;
a memory 402 for storing instructions executable by the processor 401;
wherein, the processor 401 is configured to execute the steps of any one of the above multimedia information pushing methods.
In the electronic device according to the embodiment of the present disclosure, because the request information is sent in the process of executing the operation on the third-party platform application by the user device, when the request information sent by the third-party platform is received, it indicates that the user accesses the third-party platform on the user device, that is, the user's attention is on the user device. Therefore, the multimedia information is pushed to the user equipment at the moment, the probability that the pushed multimedia information is seen can be improved, and the click rate of the pushed multimedia information is further improved.
The embodiment of the disclosure provides a storage medium, and when an instruction in the storage medium is executed by a processor of a server, the server is enabled to execute the steps of any one of the above multimedia information pushing methods. The storage medium may be a non-transitory computer readable storage medium, for example, the non-transitory computer readable storage medium may be a ROM (read only memory), a RAM (random access memory), a CD-ROM (compact disc read only memory), a magnetic tape, a floppy disk, an optical data storage device, and the like.
When an instruction stored in a storage medium of the embodiment of the disclosure runs on a server, whether request information sent by a third-party platform is received or not is detected; the request information is sent in the process that the user equipment executes operation on the third-party platform application, and the request information carries information of the user equipment executing the operation; when the request information is detected, judging whether the user equipment executing the operation is the user equipment of the local platform registered user or not based on the information of the user equipment executing the operation; if the user equipment executing the operation is the user equipment of the local platform registered user, acquiring the user characteristic information of the registered user, and determining the multimedia information to be pushed according to the user characteristic information; and pushing the multimedia information to be pushed to the user equipment. Because the request information is sent in the process that the user equipment executes the operation on the third-party platform application, when the request information sent by the third-party platform is received, the user is indicated to access the third-party platform on the user equipment, namely the attention of the user is on the user equipment. Therefore, the multimedia information is pushed to the user equipment at the moment, the probability that the pushed multimedia information is seen can be improved, and the click rate of the pushed multimedia information is further improved.
The embodiment of the disclosure provides a computer program product, and when the computer program product is executed on a processor, the steps of any one of the above multimedia information pushing methods are implemented.
The computer program product of the disclosed embodiment, when running on a processor, detects whether request information sent by a third party platform is received; the request information is sent in the process that the user equipment executes operation on the third-party platform application, and the request information carries information of the user equipment executing the operation; when the request information is detected, judging whether the user equipment executing the operation is the user equipment of the local platform registered user or not based on the information of the user equipment executing the operation; if the user equipment executing the operation is the user equipment of the local platform registered user, acquiring the user characteristic information of the registered user, and determining the multimedia information to be pushed according to the user characteristic information; and pushing the multimedia information to be pushed to the user equipment. Because the request information is sent in the process that the user equipment executes the operation on the third-party platform application, when the request information sent by the third-party platform is received, the user is indicated to access the third-party platform on the user equipment, namely the attention of the user is on the user equipment. Therefore, the multimedia information is pushed to the user equipment at the moment, the probability that the pushed multimedia information is seen can be improved, and the click rate of the pushed multimedia information is further improved.
Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This disclosure is intended to cover any variations, uses, or adaptations of the disclosure following, in general, the principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.
It will be understood that the present disclosure is not limited to the precise arrangements described above and shown in the drawings and that various modifications and changes may be made without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims (10)

1. A method for pushing multimedia information, the method comprising:
detecting whether request information sent by a third-party platform is received; the request information is sent in the process that the user equipment executes operation on the third-party platform application, and the request information carries information of the user equipment executing the operation;
when the request information is detected, judging whether the user equipment executing the operation is the user equipment of a local platform registered user or not based on the information of the user equipment executing the operation;
if the user equipment executing the operation is the user equipment of a local platform registered user, acquiring the user characteristic information of the registered user, and determining the multimedia information to be pushed according to the user characteristic information;
and pushing the multimedia information to be pushed to the user equipment.
2. The method according to claim 1, wherein the determining whether the user equipment performing the operation is a user equipment of a user registered in a local platform based on the information of the user equipment performing the operation comprises:
acquiring equipment identification information in the information of the user equipment executing the operation;
judging whether the user registration information of the local platform contains the equipment identification information; and if the user registration information of the local platform comprises the equipment identification information, determining that the user equipment executing the operation is the user equipment of the local platform registered user.
3. The method for pushing multimedia information according to claim 1, wherein the obtaining the user feature information of the registered user comprises:
acquiring user characteristic information of the registered user pre-stored in a local platform; the user characteristic information is determined according to the historical operation information of the registered user on the local platform and the user personal information input by the registered user.
4. The method according to claim 1, wherein the request message is a request message for establishing a communication connection between the third platform and the local platform.
5. A multimedia information pushing apparatus, the apparatus comprising:
the request information detection module is configured to detect whether request information sent by a third-party platform is received or not; the request information is sent in the process that the user equipment executes operation on the third-party platform application, and the request information carries information of the user equipment executing the operation;
the user equipment judging module is configured to execute that whether the user equipment executing the operation is the user equipment of a local platform registered user or not based on the information of the user equipment executing the operation when the request information is detected;
the multimedia information to be pushed determining module is configured to execute the steps of acquiring the user characteristic information of the registered user if the user equipment executing the operation is the user equipment of the local platform registered user, and determining the multimedia information to be pushed according to the user characteristic information;
and the to-be-pushed multimedia information pushing module is configured to push the to-be-pushed multimedia information to the user equipment.
6. The multimedia information pushing apparatus according to claim 5, wherein the ue determining module is specifically configured to perform obtaining of device identification information in the information of the ue performing the operation; judging whether the user registration information of the local platform contains the equipment identification information; and if the user registration information of the local platform comprises the equipment identification information, determining that the user equipment executing the operation is the user equipment of the local platform registered user.
7. The multimedia information pushing device according to claim 5, wherein the module for determining multimedia information to be pushed comprises:
a user characteristic information acquisition unit configured to perform acquisition of user characteristic information of the registered user pre-saved in a local platform; the user characteristic information is determined according to the historical operation information of the registered user on the local platform and the user personal information input by the registered user.
8. The multimedia information pushing device according to claim 5, wherein the request information is request information for establishing a communication connection between the third platform and the local platform.
9. An electronic device, comprising:
a processor;
a memory for storing the processor-executable instructions;
wherein the processor is configured to perform the steps of the multimedia information pushing method according to any one of claims 1 to 4 when running.
10. A storage medium, wherein instructions in the storage medium, when executed by a processor of a server, enable the server to perform the steps of the multimedia information pushing method according to any one of claims 1 to 4.
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* Cited by examiner, † Cited by third party
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CN105898396A (en) * 2015-11-13 2016-08-24 乐视云计算有限公司 Third party video pushing method and system
CN106303628A (en) * 2016-09-23 2017-01-04 西安数拓网络科技有限公司 Information-pushing method based on multimedia display screen and device
CN106534594A (en) * 2016-10-27 2017-03-22 姚杰 Method for pushing advertisement short video ringtone before call of smart terminal
CN106921749A (en) * 2017-03-31 2017-07-04 北京京东尚科信息技术有限公司 For the method and apparatus of pushed information
CN107909381A (en) * 2017-08-24 2018-04-13 平安普惠企业管理有限公司 Business recommended method, apparatus, equipment and computer-readable recording medium
CN109472647A (en) * 2018-11-16 2019-03-15 重庆晶皛广告传媒有限公司 A kind of internet advertisement system method for running

Patent Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN105898396A (en) * 2015-11-13 2016-08-24 乐视云计算有限公司 Third party video pushing method and system
CN106303628A (en) * 2016-09-23 2017-01-04 西安数拓网络科技有限公司 Information-pushing method based on multimedia display screen and device
CN106534594A (en) * 2016-10-27 2017-03-22 姚杰 Method for pushing advertisement short video ringtone before call of smart terminal
CN106921749A (en) * 2017-03-31 2017-07-04 北京京东尚科信息技术有限公司 For the method and apparatus of pushed information
CN107909381A (en) * 2017-08-24 2018-04-13 平安普惠企业管理有限公司 Business recommended method, apparatus, equipment and computer-readable recording medium
CN109472647A (en) * 2018-11-16 2019-03-15 重庆晶皛广告传媒有限公司 A kind of internet advertisement system method for running

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