CN109583947A - Information orients put-on method, terminal and server - Google Patents
Information orients put-on method, terminal and server Download PDFInfo
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- CN109583947A CN109583947A CN201811382476.0A CN201811382476A CN109583947A CN 109583947 A CN109583947 A CN 109583947A CN 201811382476 A CN201811382476 A CN 201811382476A CN 109583947 A CN109583947 A CN 109583947A
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
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Abstract
The embodiment of the invention provides a kind of information orientation put-on method, terminal and servers, wherein this method comprises: obtaining the identity ID of target audience group launching in range；Send the identity ID of target audience group；Receive response release information, response release information includes the average yield value per second of each information to be put, the financial value of information to be put is to determine that the financial value size of information to be put characterizes the matching degree of the information to be put and target audience group according to the corresponding label data of identity ID of the target audience group；According to the average yield value per second of each information to be put, information to be put is launched to target audience group.The program realizes according to information to be put and the matching degree of target audience group and launches information to be put to target audience group, and precise positioning target audience group improves user interest degree, so that impression information is shot the arrow at the target；Be conducive to greatly promote the rate of precision of dispensing, improve user interest degree.
Description
Technical field
The present invention relates to Internet technical field, in particular to a kind of information orientation put-on method, terminal and server.
Background technique
In recent years, personnel identity identification technology reaches its maturity, and diversity is also presented in the service logic and algorithm realized；Benefit
It is realized and the motion track of certain subject matter is tracked, also in current object in conjunction with hardware configuration with certain physical identification and analysis principle
Networking Floor layer Technology is gradually improved under conditions of continuing to develop.
All the time, traditional advertisement mode such as tube advertising, elevator card and outdoor advertising is pursued by advertiser
It is also extremely common outdoor advertising, is exactly similar dining room, elevator, cinema etc. as the market demand has scene under another kind of line
A certain living space.Scene advertising is to select distinctive scene according to products characteristics and consumption place under line, to distinctive mesh
The propagation of mark crowd progress advertising information.And with the development of internet program advertisement technology, it is under line or outdoor digital wide
The sequencing of announcement provides direction and implementation, strategic in conjunction with the digital marketing based on geographical location, on line+outdoor media conduct
Property marketing strategy core component, can maximally related when and where touch reach target consumer, to be increased.
On line+combination of outdoor media, digital communication effect can be focused by geography fence and other interaction modes, to will more lead
Audient is wanted to bring into the digital ecological of advertiser.
But this mode advertisement dispensing can not more accurately analyze user instantly needed for, thus cannot to the client into
Row is precisely launched in real time.
Summary of the invention
The embodiment of the invention provides a kind of information orient put-on method, with solve in the prior art cannot to customers into
The technical issues of row is precisely launched in real time.This method comprises:
It is launching in range, is obtaining the identity ID of target audience group；
Send the identity ID of the target audience group；
Response release information is received, in fact, the response release information includes the average yield per second of each information to be put
Value, wherein the financial value of information to be put is determined according to the corresponding label data of identity ID of the target audience group, to
The financial value size of impression information characterizes the matching degree of the information to be put and target audience group；
According to the average yield value per second of each information to be put, Xiang Suoshu target audience group launches information to be put.
The embodiment of the invention also provides a kind of computer equipments, including memory, processor and storage are on a memory
And the computer program that can be run on a processor, the processor realize above-mentioned arbitrary letter when executing the computer program
Breath orientation put-on method, to solve that the technical issues of precisely launching in real time cannot be carried out to client in the prior art.
The embodiment of the invention also provides a kind of computer readable storage medium, the computer-readable recording medium storage
There is the computer program for executing above-mentioned arbitrary information orientation put-on method, it is real to solve in the prior art to carry out client
When accurate dispensing the technical issues of.
The embodiment of the invention also provides a kind of information orient put-on method, with solve in the prior art cannot to client into
The technical issues of row is precisely launched in real time.This method comprises:
Receive the identity ID for launching the target audience group that the information terminal in range is sent；
It is described to prestore field according to prestoring state acquisition of information label data corresponding with the identity ID of target audience group
State information includes the identity ID of target audience group and the corresponding relationship of label data；
The average receipts per second of each information to be put are calculated according to the corresponding label data of identity ID of the target audience group
Benefit value, the financial value size of information to be put characterize the matching degree of the information to be put and target audience group；
Response release information is sent to the information terminal, in fact, the response release information includes each information to be put
Average yield value per second, the average yield value per second of each information to be put is to launch information to be put to target audience group
Foundation.
The embodiment of the invention also provides a kind of computer equipments, including memory, processor and storage are on a memory
And the computer program that can be run on a processor, the processor realize above-mentioned arbitrary letter when executing the computer program
Breath orientation put-on method, to solve that the technical issues of precisely launching in real time cannot be carried out to client in the prior art.
The embodiment of the invention also provides a kind of computer readable storage medium, the computer-readable recording medium storage
There is the computer program for executing above-mentioned arbitrary information orientation put-on method, it is real to solve in the prior art to carry out client
When accurate dispensing the technical issues of.
The embodiment of the invention also provides a kind of terminals, accurate in real time to solve in the prior art to carry out client
The technical issues of dispensing.The terminal includes:
Information acquisition module obtains the identity ID of target audience group for launching in range；
Id information sending module, for sending the identity ID of the target audience group；
Release news receiving module, and for receiving response release information, in fact, the response release information includes respectively wait throw
Put the average yield value per second of information, wherein the financial value of information to be put is ID pair of identity according to the target audience group
What the label data answered determined, the financial value size of information to be put characterizes of the information to be put and target audience group
With degree；
Information putting module, for the average yield value per second according to each information to be put, Xiang Suoshu target audience group is thrown
Put information to be put.
The embodiment of the invention also provides a kind of servers, to solve that in the prior art client cannot be carried out essence in real time
The technical issues of standard is launched.The server includes:
Id information receiving module, for receiving the identity ID for launching the target audience group that the information terminal in range is sent；
Computing module prestores state acquisition of information number of tags corresponding with the identity ID of the target audience group for basis
According to, the average yield value per second of each information to be put is calculated according to the corresponding label data of identity ID of the target audience group,
Wherein, it is described prestore state information include target audience group identity ID and label data corresponding relationship, information to be put
Financial value size characterizes the matching degree of the information to be put and target audience group；
Release news sending module, for sending response release information to the information terminal, in fact, the response publication
Information includes the average yield value per second of each information to be put, and the average yield value per second of each information to be put is to the target
Audient group launches the foundation of information to be put.
In embodiments of the present invention, by launch range (for example, market, public place of entertainment etc.) in obtain in real time target by
The identity ID of many groups, for example, the information such as gender, age, name, and then the identity ID of target audience group is sent, receive response hair
Cloth information, response release information include the average yield value per second of each information to be put, and the financial value of information to be put is root
It is determined according to the corresponding label data of identity ID of target audience group, i.e., it is to be put that the financial value size of information to be put characterizes this
The matching degree of information and target audience group, and then according to the average yield value per second of each information to be put, Xiang Suoshu target by
Many groups launch information to be put, that is, realize according to information to be put and the matching degree of target audience group come to target audience group
Information to be put is launched, precise positioning target audience group improves user interest degree, so that impression information is shot the arrow at the target；Be conducive to
The rate of precision for greatly promoting dispensing is also beneficial to improve the conversion efficiency that advertisement is launched for master is launched in advertisement.
Detailed description of the invention
The drawings described herein are used to provide a further understanding of the present invention, constitutes part of this application, not
Constitute limitation of the invention.In the accompanying drawings:
Fig. 1 is a kind of flow chart one of information orientation put-on method provided in an embodiment of the present invention；
Fig. 2 is a kind of flowchart 2 of information orientation put-on method provided in an embodiment of the present invention；
Fig. 3 is a kind of structural block diagram of terminal provided in an embodiment of the present invention；
Fig. 4 is a kind of structural block diagram of server provided in an embodiment of the present invention.
Specific embodiment
To make the objectives, technical solutions, and advantages of the present invention clearer, right below with reference to embodiment and attached drawing
The present invention is described in further details.Here, exemplary embodiment and its explanation of the invention is used to explain the present invention, but simultaneously
It is not as a limitation of the invention.
In embodiments of the present invention, a kind of information orientation put-on method is provided, this method can be run in terminal, such as
Shown in Fig. 1, this method comprises:
Step 102: launching in range, obtaining the identity ID of target audience group；
Step 104: sending the identity ID of the target audience group；
Step 106: receiving response release information, wherein the response release information includes the per second of each information to be put
Average yield value, the financial value of information to be put are determined according to the corresponding label data of identity ID of the target audience group
, the financial value size of information to be put characterizes the matching degree of the information to be put and target audience group；
Step 108: according to the average yield value per second of each information to be put, Xiang Suoshu target audience group launches letter to be put
Breath.
Process as shown in Figure 1 is it is found that in embodiments of the present invention, by launching range (for example, market, public place of entertainment
Etc.) in obtain the identity ID of target audience group in real time, for example, the information such as gender, age, name, and then send target audience
The identity ID of group receives response release information, and response release information includes the average yield value per second of each information to be put, to
The financial value of impression information is determined according to the corresponding label data of identity ID of target audience group, i.e., the receipts of information to be put
Beneficial value size characterizes the matching degree of the information to be put and target audience group, and then according to the per second average of each information to be put
Financial value, Xiang Suoshu target audience group launch information to be put, that is, realize according to information to be put and target audience group
Come to launch information to be put to target audience group with degree, precise positioning target audience group improves user interest degree, so that launching
Information is shot the arrow at the target；The rate of precision for being conducive to greatly promote dispensing is also beneficial to improve advertisement throwing for master is launched in advertisement
The conversion efficiency put.
When it is implemented, above- mentioned information orientation put-on method can be applied to supermarket, megastore, entertainment for children garden,
The public places such as park, museum specifically may operate in the terminal in these places.
When it is implemented, can use recognition of face, the identity of target audience group in range is launched in the acquisitions such as rfid technology
ID for example, identifying the facial characteristics of target audience group by acquisition image, and then obtains target audience based on facial characteristics
The identity ID such as name, the age of group；Can also be after target audience group enter to launch range, the terminals such as mobile phone of target audience group
The network in range is launched in connection, and the identity ID of target audience group is obtained by network connection information.
When it is implemented, the label data of above-mentioned target audience group can be the preference of characterization target audience, purchasing habits,
Identity, the age, concern the information such as information.For above-mentioned dispensing range by taking market as an example, the label data of target audience can be meeting
Member's registration, preferential activity, member's maintenance, user's purchaser record etc..
When it is implemented, the identity ID of above-mentioned target audience group can issue the equipment such as server, equipment obtain target by
The corresponding label data of identity ID of many groups, and then calculated according to the corresponding label data of identity ID of target audience group respectively wait throw
The financial value and average yield value per second, average yield value per second for putting information are then quotient of the financial value divided by playing duration.
When it is implemented, can store state information in the equipment such as server, this state information may include target audience
The identity ID of group and the corresponding relationship of label data can also include the media of the terminal of operation above- mentioned information orientation put-on method
Attribute information, for example, the capacity of equipment list of terminal, can show the information such as time.Specifically, the label of above-mentioned target audience group
Data can be multiple, the identity ID of each target audience and corresponding relationship formation label data the set C, C=of label data
[C1 C2 … Cn], field state information indicates that the media attribute information of terminal is indicated with P, i.e. Et=C+P with Et.
When it is implemented, the average yield value per second of information to be put can be determined in the following manner, obtain target by
The corresponding label data of identity ID of each target audience in many groups, according to the matching of each label data and information to be put
Degree is that each label data determines a quantized value respectively, that the quantized value of each label data is added and to be to be put
The financial value of information to be put is obtained the information to be put divided by the playing duration of the information to be put by the financial value of information
Average yield value per second.
For example, when the implementer of above- mentioned information orientation put-on method is advertisement operators, above-mentioned information to be put is advertisement
Main specific advertising information, at this point it is possible to be each label data according to the matching degree of each label data and information to be put
A quantized value is determined respectively, and the size of the quantized value can be the numerical value for representing advertising rates to a certain degree, for example, number of tags
According to higher with the matching degree of information to be put, the quantized value of the label data is bigger, at this point, both to have characterized this to be put for financial value
The matching degree of information and target audience group, and characterize advertiser and be directed to the broadcasting price that the information to be put provides.
When the implementer of above- mentioned information orientation put-on method is market, above-mentioned information to be put is the sale in market, commodity
Etc. information at this point it is possible to according to the matching degree of each label data and information to be put be that each label data determines one respectively
A quantized value, the size of the quantized value can be represent to a certain degree market promoted sales volume numerical value, for example, label data with
The matching degree of information to be put is higher, and the quantized value of the label data is bigger, at this point, financial value had both characterized the information to be put
With target audience group matching degree, and characterize market promoted sales volume discreet value.
When the communal facility that the implementer of above- mentioned information orientation put-on method is non-commercial, above-mentioned information to be put is logical
Know, the public messages such as commonweal information, at this point it is possible to be each mark according to the matching degree of each label data and information to be put
It signs data and determines a quantized value respectively, the size of the quantized value can be the matching for representing information to be put and target audience group
Degree, at this point, financial value characterizes the matching degree of the information to be put and target audience group.
When it is implemented, in order to improve the rate of precision of advertisement dispensing, in the present embodiment, according to the every of each information to be put
Second average yield value, Xiang Suoshu target audience group launch information to be put, comprising:
It is ranked up according to per second average yield value of the sequence from high to low to each information to be put, by the first precedence
The corresponding information to be put of average yield value per second is delivered to the target audience group.
Specifically, the corresponding information to be put of average yield value per second of the first precedence is delivered to the target audience
Group, comprising:
When the average yield value per second of the first precedence corresponds to multiple information to be put, according in response release information
Including each information to be put playing duration, the average yield per second of the first precedence is worth in corresponding multiple information to be put
The longest information to be put of playing duration is delivered to the target audience group
When it is implemented, above-mentioned response release information may be used also in addition to the average yield value per second including each information to be put
To include the information such as number ID and the playing duration of each information to be put, for example, average yield value per second is indicated with V, number
ID indicates that playing duration is indicated with t with ID, then replys information a to be put in release information and be expressed as r=[IDa,ta,va], fortune
After the terminal of row above- mentioned information orientation put-on method receives response release information, by quick sort, to average yield per second
Value is ranked up from high to low, and is ranked up from high to low with playing duration, obtains message queue R to be played, R=[r1,
r2,…ri], it is launched according to the corresponding information to be put of the average yield per second of the first precedence of sequence of average yield value per second value
Give target audience group, when the average yield value per second of the first precedence corresponds to multiple information to be put, arrange further according to playing duration
Sequence is worth in corresponding multiple information to be put in the average yield per second of the first precedence by the longest information to be put of playing duration
It is delivered to target audience group.
When it is implemented, information to be put can be showed to target audience group in order to realize, in the present embodiment,
It is according to the motion track of target audience group, the information in the target audience group visual field described in the dispensing range is whole
Corresponding relationship is established with the target audience group in end；
Information to be put is delivered to the target audience group by the corresponding information terminal of the target audience group.
That is, by target audience's group's local environment, target audience group at least one information within the vision it is whole
Corresponding relationship is established with target audience group in end, and information to be put should be delivered to by this by the corresponding information terminal of target audience group
Target audience group, target audience's group energy see the information to be put that information terminal is shown in time, are conducive to cause target audience
Interest is generated to the information of displaying.
When it is implemented, the corresponding relationship between target audience group and information terminal can be deposited in any manner
Storage.For example, bi-directional association table can be used, laterally with personnel (i.e. target audience) for visual angle, personnel are recorded in current time institute
The information terminal of binding；Longitudinal direction is using information terminal as angle, all personnel of record current bindings to the terminal.System passes through excellent
Change the contingency table of storage, both quickly can inquire terminal from people, it can also be quickly from terminal inquiry to people.It generates, destroy certain
Pre-binding can also quickly update the contingency table.
When it is implemented, launching in range, can based on launch the plane coordinates map of range, hardware positioning equipment come
Obtain the target motion track current by the masses, wherein market administrative staff are displayed using indoor multilayer map and merchandise display
Setting device sets the plane coordinates map in market, and plane coordinates map obtains motion track in conjunction with hardware positioning equipment,
Hardware positioning equipment is based on the real-time acquisition technique of user's motion track, such as utilizes wifi, bluetooth, zigbee wireless technology, benefit
It is positioned with rfid, GPS, cellular base station.
When it is implemented, in the present embodiment, additionally providing a kind of information orientation put-on method, which orients dispensing side
Method may operate on server, as shown in Fig. 2, this method comprises:
Step 202: receiving the identity ID for launching the target audience group that the information terminal in range is sent；
Step 204: according to prestoring state acquisition of information label data corresponding with the identity ID of target audience group, institute
Stating and prestoring state information includes the identity ID of target audience group and the corresponding relationship of label data；
Step 206: the every of each information to be put is calculated according to the corresponding label data of identity ID of the target audience group
Second average yield value, the financial value size of information to be put characterize the matching journey of the information to be put and target audience group
Degree；
Step 208: Xiang Suoshu information terminal sends response release information, wherein response release information include respectively to
The average yield value per second of impression information, the average yield value per second of each information to be put be launched to target audience group to
The foundation of impression information.
When it is implemented, the arrival rate and conversion ratio of conventional ads mode behind are difficult to know, usual advertiser can pass through
Research company's sampling investigation is assessed, the analysis report taken, and is often depending on sample size, the sample choosing of analysis company
The factors such as selecting influences, no matter it is Statistical, all lack strong support in authenticity；In addition the advertisement energy quilt for advertiser
Who sees, covering surface how many, when it is that best popularization period etc., these were all which object if being best audient crowd
The data that not would know that, the case where in order to be launched with feedback information, in the present embodiment, the above method further include:
For the information to be put launched to the target audience group, feedback launches result information.For example, the dispensing
Result information may include charging, input and output, quasi- rate, the time of information dispensing and relevant information of target audience group etc.
Information.
When it is implemented, calculating each information to be put according to the corresponding label data of identity ID of the target audience group
Average yield value per second, comprising:
It is that each label data determines a quantization respectively according to the matching degree of each label data and information to be put
Value, the sum that the quantized value of each label data is added for information to be put financial value, by the financial value of information to be put
The average yield value per second of information to be put is obtained divided by playing duration.
When it is implemented, above-mentioned information to be put can be video, picture, text, voice broadcast service and more required propagation
The forms such as information, mode the application of above- mentioned information terminal display information without limitation, can be any side for showing information
Formula, for example, it may be playing the modes such as video, display text, display picture, voice broadcast service.
When it is implemented, above-mentioned target audience group may include one or more target audiences.
The process that above- mentioned information orientation is launched is described below in conjunction with example, above-mentioned dispensing range is by taking market as an example, the stream
Journey includes:
1, user (i.e. target audience) enters market, and market is in day-to-day operations activity, in conjunction with day-to-day operations activity such as meeting
The modes such as member's registration, preferential activity, member's maintenance, user's purchaser record, are associated with a large amount of entity user and mobile device.These
User information is stored as the label information of user；
Market mounting arrangements are had family interior positioning auxiliary device, such as zigbee, wifi, bluetooth, RFID identification and signal are adopted
Collect equipment.Market administrative staff are using indoor multilayer map and the plane coordinates in merchandise display display setting default market
Figure, multilayer market need to define floor ladder way, concurrently set the display position of extensive stock, set all digital advertisement screens in market
Basic parameter such as type of merchandise, size, relative coordinate etc..It is fixed in real time in conjunction with indoor wireless running fix and track rendering technique
The movement of position user obtains motion track；The identity ID of terminal acquisition user；Meanwhile positioning device is by the personnel zone of action
Interior available information terminal and user do pre-binding, and system can be inquired quickly eventually from people by the contingency table of optimization storage
Information terminal can also be associated with by end quickly from terminal inquiry to people by repeatedly optimizing storage with active user；
2, the identity ID of target audience is sent to information management server by terminal；
3, information management server is according to corresponding with the identity ID of the target audience group according to a state acquisition of information is prestored
Label data, the per second average of each information to be put is calculated according to the corresponding label data of identity ID of target audience group
Financial value sends response release information to terminal；
4, after terminal receives response release information, by quick sort, average yield value per second is carried out from high to low
Sequence, and be ranked up from high to low with playing duration, message queue R to be played is obtained, according to the row of average yield value per second
The corresponding information to be put of average yield value per second of the first precedence of sequence is delivered to target audience, per second average when the first precedence
When financial value corresponds to multiple information to be put, sort further according to playing duration, it is corresponding in the average yield value per second of the first precedence
Multiple information to be put in launch the longest information to be put of playing duration；
5, information to be put is delivered to target audience by terminal.
In the present embodiment, a kind of terminal is additionally provided, as shown in figure 3, the terminal includes:
Information acquisition module 302 obtains the identity ID of target audience group for launching in range；
Id information sending module 304, for sending the identity ID of the target audience group；
Release news receiving module 306, for receiving response release information, wherein the response release information includes each
The average yield value per second of information to be put, the financial value of information to be put are corresponding according to the identity ID of the target audience group
Label data determine that the financial value size of information to be put characterizes the matching of the information to be put and target audience group
Degree；
Information putting module 308, for the average yield value per second according to each information to be put, Xiang Suoshu target audience group
Launch information to be put.
In one embodiment, the information putting module, specifically for according to sequence from high to low to each to be put
The average yield value per second of information is ranked up, and the corresponding information to be put of average yield value per second of the first precedence is delivered to
The target audience group.
In one embodiment, the information putting module, specifically for the average yield value pair per second when the first precedence
When answering multiple information to be put, according to the playing duration for each information to be put for including in response release information, by second
The longest information to be put of playing duration is delivered to described in the corresponding multiple information to be put of the average yield value per second of precedence
Target audience group.
In one embodiment, above-mentioned terminal further include:
Relating module, for the motion track according to target audience group, by the group of target audience described in the dispensing range
Information terminal and target audience group in the visual field establish corresponding relationship；
The information putting module, for being launched information to be put by the corresponding information terminal of the target audience group
To the target audience group.
In the present embodiment, a kind of server is additionally provided, as shown in figure 4, the server includes:
Id information receiving module 402, for receiving the identity for launching the target audience group that the information terminal in range is sent
ID；
Computing module 404 prestores state acquisition of information mark corresponding with the identity ID of the target audience group for basis
Data are signed, the average yield per second of each information to be put is calculated according to the corresponding label data of identity ID of the target audience group
Value, wherein the state information that prestores includes the identity ID of target audience group and the corresponding relationship of label data, information to be put
Financial value size characterize the matching degree of the information to be put and target audience group；
Release news sending module 406, for sending response release information to the information terminal, wherein the response
Release information includes the average yield value per second of each information to be put, and the average yield value per second of each information to be put is Xiang Suoshu
Target audience group launches the foundation of information to be put.
In one embodiment, above-mentioned server further include:
Feedback module, for for the information to be put launched to the target audience group, feedback to launch result letter
Breath.
In one embodiment, computing module 404, specifically for the matching according to each label data and information to be put
Degree is that each label data determines a quantized value respectively, that the quantized value of each label data is added and to be to be put
The financial value of information to be put is obtained the average yield value per second of information to be put divided by playing duration by the financial value of information.
In another embodiment, a kind of software is additionally provided, the software is for executing above-described embodiment and preferred reality
Apply technical solution described in mode.
In another embodiment, a kind of storage medium is additionally provided, above-mentioned software is stored in the storage medium, it should
Storage medium includes but is not limited to: CD, floppy disk, hard disk, scratch pad memory etc..
The embodiment of the present invention realizes following technical effect: by launching in range (for example, market, public place of entertainment etc.)
The identity ID of target audience group is obtained in real time, for example, the information such as gender, age, name, and then send the identity of target audience group
ID, receives response release information, and response release information includes the average yield value per second of each information to be put, information to be put
Financial value be to be determined according to the corresponding label data of identity ID of target audience group, i.e., the financial value size of information to be put
The matching degree of the information to be put and target audience group is characterized, and then according to the average yield value per second of each information to be put,
Launch information to be put to target audience group, that is, realize according to information to be put and the matching degree of target audience group come
Information to be put is launched to target audience group, precise positioning target audience group improves user interest degree, so that impression information had
Put arrow；The rate of precision for being conducive to greatly promote dispensing is also beneficial to improve the effective of advertisement dispensing for master is launched in advertisement
Conversion ratio.
Obviously, those skilled in the art should be understood that each module of the above-mentioned embodiment of the present invention or each step can be with
It is realized with general computing device, they can be concentrated on a single computing device, or be distributed in multiple computing devices
On composed network, optionally, they can be realized with the program code that computing device can perform, it is thus possible to by it
Store and be performed by computing device in the storage device, and in some cases, can be held with the sequence for being different from herein
The shown or described step of row, perhaps they are fabricated to each integrated circuit modules or will be multiple in them
Module or step are fabricated to single integrated circuit module to realize.In this way, the embodiment of the present invention be not limited to it is any specific hard
Part and software combine.
The foregoing is only a preferred embodiment of the present invention, is not intended to restrict the invention, for the skill of this field
For art personnel, the embodiment of the present invention can have various modifications and variations.All within the spirits and principles of the present invention, made
Any modification, equivalent substitution, improvement and etc. should all be included in the protection scope of the present invention.
Claims (15)
1. a kind of information orients put-on method characterized by comprising
It is launching in range, is obtaining the identity ID of target audience group；
Send the identity ID of the target audience group；
Receiving response release information, wherein the response release information includes the average yield value per second of each information to be put, to
The financial value of impression information is determined according to the corresponding label data of identity ID of the target audience group, information to be put
Financial value size characterizes the matching degree of the information to be put and target audience group；
According to the average yield value per second of each information to be put, Xiang Suoshu target audience group launches information to be put.
2. information as described in claim 1 orients put-on method, which is characterized in that according to the per second average of each information to be put
Financial value, Xiang Suoshu target audience group launch information to be put, comprising:
It is ranked up according to per second average yield value of the sequence from high to low to each information to be put, by the per second of the first precedence
The corresponding information to be put of average yield value is delivered to the target audience group.
3. information as claimed in claim 2 orients put-on method, which is characterized in that by the average yield value per second of the first precedence
Corresponding information to be put is delivered to the target audience group, comprising:
When the average yield value per second of the first precedence corresponds to multiple information to be put, include according in response release information
Each information to be put playing duration, will be played in the corresponding multiple information to be put of the average yield value per second of the first precedence
The longest information to be put of duration is delivered to the target audience group.
4. information as claimed any one in claims 1 to 3 orients put-on method, which is characterized in that further include:
According to target audience group motion track, by it is described dispensing range described in target audience group the visual field in information terminal with
The target audience group establishes corresponding relationship；
Information to be put is delivered to the target audience group by the corresponding information terminal of the target audience group.
5. information as claimed any one in claims 1 to 3 orients put-on method, which is characterized in that further include:
It is that each label data determines a quantized value respectively according to the matching degree of each label data and information to be put, it will
The sum that the quantized value of each label data is added for information to be put financial value.
6. a kind of computer equipment including memory, processor and stores the meter that can be run on a memory and on a processor
Calculation machine program, which is characterized in that the processor is realized described in any one of claim 1 to 5 when executing the computer program
Information orient put-on method.
7. a kind of computer readable storage medium, which is characterized in that the computer-readable recording medium storage has perform claim
It is required that the computer program of 1 to 5 described in any item information orientation put-on methods.
8. a kind of information orients put-on method characterized by comprising
Receive the identity ID for launching the target audience group that the information terminal in range is sent；
According to state acquisition of information label data corresponding with the identity ID of the target audience group is prestored, the state that prestores is believed
Breath includes the identity ID of target audience group and the corresponding relationship of label data；
The average yield value per second of each information to be put is calculated according to the corresponding label data of identity ID of the target audience group,
The financial value size of information to be put characterizes the matching degree of the information to be put and target audience group；
Response release information is sent to the information terminal, in fact, the response release information includes the every of each information to be put
Second average yield value, the average yield value per second of each information to be put be launched to the target audience group information to be put according to
According to.
9. information as claimed in claim 8 orients put-on method, which is characterized in that according to the identity ID of the target audience group
Corresponding label data calculates the average yield value per second of each information to be put, comprising:
For the information to be put launched to the target audience group, feedback launches result information.
10. information as claimed in claim 8 or 9 orients put-on method, which is characterized in that according to the body of the target audience group
The corresponding label data of part ID calculates the average yield value per second of each information to be put, comprising:
It is that each label data determines a quantized value respectively according to the matching degree of each label data and information to be put, it will
The sum that the quantized value of each label data is added for information to be put financial value, by the financial value of information to be put divided by broadcasting
It puts duration and obtains the average yield value per second of information to be put.
11. a kind of computer equipment including memory, processor and stores the meter that can be run on a memory and on a processor
Calculation machine program, which is characterized in that the processor is realized described in any one of claim 8 to 10 when executing the computer program
Information orient put-on method.
12. a kind of computer readable storage medium, which is characterized in that the computer-readable recording medium storage has perform claim
It is required that the computer program of 8 to 10 described in any item information orientation put-on methods.
13. a kind of terminal characterized by comprising
Information acquisition module obtains the identity ID of target audience group for launching in range；
Id information sending module, for sending the identity ID of the target audience group；
Release news receiving module, and for receiving response release information, in fact, the response release information includes each letter to be put
The average yield value per second of breath, wherein the financial value of information to be put is corresponding according to the identity ID of the target audience group
What label data determined, the financial value size of information to be put characterizes the matching journey of the information to be put and target audience group
Degree；
Information putting module, for the average yield value per second according to each information to be put, Xiang Suoshu target audience group launch to
Impression information.
14. terminal as claimed in claim 13, which is characterized in that the information putting module, specifically for according to by height to
Low sequence is ranked up the average yield value per second of each information to be put, and the average yield value per second of the first precedence is corresponding
Information to be put be delivered to target audience group.
15. a kind of server characterized by comprising
Id information receiving module, for receiving the identity ID for launching the target audience group that the information terminal in range is sent；
Computing module prestores state acquisition of information label data corresponding with the identity ID of the target audience group for basis,
The average yield value per second of each information to be put is calculated according to the corresponding label data of identity ID of the target audience group,
In, the state information that prestores includes the identity ID of target audience group and the corresponding relationship of label data, the receipts of information to be put
Beneficial value size characterizes the matching degree of the information to be put and target audience group；
Release news sending module, for sending response release information to the information terminal, in fact, the response release information
Average yield value per second including each information to be put, the average yield value per second of each information to be put are to the target audience
Group launches the foundation of information to be put.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
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| CN201811382476.0A CN109583947A (en) | 2018-11-20 | 2018-11-20 | Information orients put-on method, terminal and server |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201811382476.0A CN109583947A (en) | 2018-11-20 | 2018-11-20 | Information orients put-on method, terminal and server |
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| CN109583947A true CN109583947A (en) | 2019-04-05 |
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| CN201811382476.0A Pending CN109583947A (en) | 2018-11-20 | 2018-11-20 | Information orients put-on method, terminal and server |
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