CN111984801B

CN111984801B - Media information display method, storage medium and electronic display device

Info

Publication number: CN111984801B
Application number: CN202010924324.XA
Authority: CN
Inventors: 黄伟亮
Original assignee: Tencent Technology Shenzhen Co Ltd
Current assignee: Tencent Technology Shenzhen Co Ltd
Priority date: 2020-09-04
Filing date: 2020-09-04
Publication date: 2023-12-12
Anticipated expiration: 2040-09-04
Also published as: CN111984801A

Abstract

The invention discloses a media information display method, a storage medium and an electronic display device. The method comprises the following steps: acquiring first identity information of a first target object under the condition that the first target object moves to a first area; acquiring first media information matched with the first identity information; and displaying the first media information on a target display screen in a visual range of the first target object located in the second area when the first target object leaves the first area and moves to the second area. By adopting the technical scheme, the problem of poor hit rate of the media information due to the fact that the interested media information cannot be displayed for different users passing through the media information display board when the media information is played on the electronic media information display board in the related technology is solved.

Description

Media information display method, storage medium and electronic display device

Technical Field

The present invention relates to the field of computers, and in particular, to a method for displaying media information, a storage medium, and an electronic display device.

Background

In daily life, the media information display cards can be seen everywhere, for example, electronic media information display cards on roads, electronic media information display cards in markets and the like, and the media information displayed by the media information display cards is basically played according to a fixed mode, and the content displayed on the media information display cards is almost the same.

The media information display mode can not display the interested media information for different users passing through the media information display board, and the hit rate of the media information is affected to a certain extent.

Aiming at the problem that in the related art, when media information is played on an electronic media information display board, because interested media information cannot be displayed for different users passing through the media information display board, the hit rate of the media information is poor, no effective solution has been proposed yet.

Disclosure of Invention

The embodiment of the invention provides a media information display method, a storage medium and electronic display equipment, which at least solve the problem that in the related art, when media information is played on an electronic media information display board, because interested media information cannot be displayed for different users passing through the media information display board, the hit rate of the media information is poor.

According to an aspect of an embodiment of the present invention, there is provided a method for displaying media information, including: acquiring first identity information of a first target object under the condition that the first target object moves to a first area; acquiring first media information matched with the first identity information; and displaying the first media information on a target display screen in a visual range of the first target object located in the second area when the first target object leaves the first area and moves to the second area.

According to another aspect of the embodiment of the present invention, there is also provided a display apparatus for media information, including: a first acquiring unit configured to acquire first identity information of a first target object when the first target object moves to a first area; a second obtaining unit, configured to obtain first media information that matches the first identity information; and a first display unit configured to display the first media information on a target display screen when the first target object leaves the first area and moves to a second area, where the target display screen is within a visual range of the first target object located in the second area.

According to still another aspect of the embodiments of the present invention, there is also provided a computer-readable storage medium having a computer program stored therein, wherein the computer program is configured to execute the above-described method of displaying media information when executed.

According to still another aspect of the embodiments of the present invention, there is also provided an electronic display device including a memory, a processor, and a computer program stored on the memory and executable on the processor, wherein the processor is configured to execute the display method of the media information by the computer program.

According to the invention, when the first target object moves to the first area, the first identity information corresponding to the first target object is acquired, the first media information matched with the first identity information is acquired, when the first target object leaves the first area and moves to the second area, the first media information is displayed on the target display screen, and when the first target object is positioned in the second area, the target display screen is in the visual range of the first target object. By adopting the technical scheme, when the first target object is in the second area, the first media information matched with the first identity information of the first target object can be displayed on the target display screen, so that the problem of poor hit rate of the media information due to the fact that the media information of interest can not be displayed for different users passing through the media information display board when the media information is played on the electronic media information display board in the related technology is solved.

Drawings

The accompanying drawings, which are included to provide a further understanding of the application and are incorporated in and constitute a part of this specification, illustrate embodiments of the application and together with the description serve to explain the application and do not constitute a limitation on the application. In the drawings:

fig. 1 is a schematic view of an application environment of a display method of media information according to an embodiment of the present application;

FIG. 2 is a schematic diagram of an application environment of another method for displaying media information according to an embodiment of the present application;

FIG. 3 is a flow chart of an alternative method of displaying media information according to an embodiment of the application;

FIG. 4 is a schematic diagram (one) of an alternative method for displaying media information according to an embodiment of the present application;

FIG. 5 is a schematic diagram (II) of an alternative method for displaying media information according to an embodiment of the present application;

FIG. 6 is a schematic illustration of an alternative first moment in time and first distance according to an embodiment of the present application;

FIG. 7 is a schematic illustration of an alternative second moment in time and second distance according to an embodiment of the present application;

FIG. 8 is a schematic diagram of an alternative information gathering area, according to an embodiment of the application;

FIG. 9 is a flow chart of another alternative method of displaying media information according to an embodiment of the application;

FIG. 10 is a schematic illustration of an alternative media information presentation area according to an embodiment of the present invention;

FIG. 11 is a schematic illustration of an alternative plurality of vehicles passing through an electronic media information display screen in accordance with an embodiment of the present invention;

FIG. 12 is a schematic diagram of an alternative media information display device according to an embodiment of the invention;

fig. 13 is a schematic structural view of an alternative electronic display device according to an embodiment of the present invention.

Detailed Description

In order that those skilled in the art will better understand the present invention, a technical solution in the embodiments of the present invention will be clearly and completely described below with reference to the accompanying drawings in which it is apparent that the described embodiments are only some embodiments of the present invention, not all embodiments. All other embodiments, which can be made by those skilled in the art based on the embodiments of the present invention without making any inventive effort, shall fall within the scope of the present invention.

It should be noted that the terms "first," "second," and the like in the description and the claims of the present invention and the above figures are used for distinguishing between similar objects and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used may be interchanged where appropriate such that the embodiments of the invention described herein may be implemented in sequences other than those illustrated or otherwise described herein. Furthermore, the terms "comprises," "comprising," and "having," and any variations thereof, are intended to cover a non-exclusive inclusion, such that a process, method, system, article, or apparatus that comprises a list of steps or elements is not necessarily limited to those steps or elements expressly listed but may include other steps or elements not expressly listed or inherent to such process, method, article, or apparatus.

According to an aspect of an embodiment of the present invention, there is provided a method for displaying media information. Alternatively, the above-described display method of media information may be applied, but not limited to, in an application environment as shown in fig. 1. As shown in fig. 1, in the case where the image capturing apparatus 102 detects that the first target object moves to the first area, the server 106 acquires first identity information of the first target object; acquiring first media information matched with the first identity information; and displaying the first media information on an electronic display device 108 (i.e., a target display screen) when the first target object leaves the first area and moves to a second area, wherein the electronic display device 108 (i.e., the target display screen) is within a visual range of the first target object located in the second area.

Alternatively, as shown in fig. 2, in the case where the image capturing device 102 detects that the first target object moves to the first area, the terminal device 104 acquires first identity information of the first target object; acquiring first media information matched with the first identity information; and displaying the first media information on an electronic display device 108 (i.e., a target display screen) when the first target object leaves the first area and moves to a second area, wherein the electronic display device 108 (i.e., the target display screen) is within a visual range of the first target object located in the second area.

Alternatively, the image acquisition device may be installed on the electronic display device, and the electronic display device may be provided with a server analysis function, so that the electronic display device may implement the above-described media information display method separately.

Alternatively, the image capturing device may be installed on the electronic display device, and the above-described display method of the media information may be implemented by interacting with the server.

Alternatively, the electronic display device may be provided with a server analysis function, and the method for displaying media information may be implemented by interacting with the image capturing device.

It will be appreciated that the above is only an example, and embodiments of the application are not limited thereto.

Artificial intelligence (Artificial Intelligence, AI) is the theory, method, technique and application system that uses a digital computer or a machine controlled by a digital computer to simulate, extend and extend human intelligence, sense the environment, acquire knowledge and use the knowledge to obtain optimal results. In other words, artificial intelligence is an integrated technology of computer science that attempts to understand the essence of intelligence and to produce a new intelligent machine that can react in a similar way to human intelligence. Artificial intelligence, i.e. research on design principles and implementation methods of various intelligent machines, enables the machines to have functions of sensing, reasoning and decision.

The artificial intelligence technology is a comprehensive subject, and relates to the technology with wide fields, namely the technology with a hardware level and the technology with a software level. Artificial intelligence infrastructure technologies generally include technologies such as sensors, dedicated artificial intelligence chips, cloud computing, distributed storage, big data processing technologies, operation/interaction systems, mechatronics, and the like. The artificial intelligence software technology mainly comprises a computer vision technology, a voice processing technology, a natural language processing technology, machine learning/deep learning and other directions.

Alternatively, the method may be applied to an artificial intelligence computer vision technology, for example, in a scenario of identifying license plate information of a target vehicle, vehicle type information of the target vehicle, and face information of a person in the target vehicle, which is not limited in any way.

It should be noted that Computer Vision (CV) is a science of researching how to make a machine "look at", and more specifically, to replace a human eye with a camera and a Computer to perform machine Vision such as identifying, tracking and measuring on a target, and further performing graphic processing, so that the Computer processing becomes an image more suitable for human eye observation or transmitting to an instrument for detection. As a scientific discipline, computer vision research-related theory and technology has attempted to build artificial intelligence systems that can acquire information from images or multidimensional data. Computer vision techniques typically include image processing, image recognition, image semantic understanding, image retrieval, OCR, video processing, video semantic understanding, video content/behavior recognition, three-dimensional object reconstruction, 3D techniques, virtual reality, augmented reality, synchronous positioning, and map construction, among others, as well as common biometric recognition techniques such as face recognition, fingerprint recognition, and others.

Alternatively, in the present embodiment, the above-mentioned terminal device may be a terminal device configured with a target client, and may include, but is not limited to, at least one of the following: a mobile phone (e.g., an Android mobile phone, iOS mobile phone, etc.), a notebook computer, a tablet computer, a palm computer, a MID (Mobile Internet Devices, mobile internet device), a PAD, a desktop computer, a smart television, etc. The target client may be a video client, an instant messaging client, a browser client, an educational client, and the like. The network may include, but is not limited to: a wired network, a wireless network, wherein the wired network comprises: local area networks, metropolitan area networks, and wide area networks, the wireless network comprising: bluetooth, WIFI, and other networks that enable wireless communications. The server may be a single server, a server cluster composed of a plurality of servers, or a cloud server. The above is merely an example, and the present embodiment is not limited thereto.

Alternatively, in this embodiment, as an optional implementation manner, the method may be performed by a server, may be performed by a terminal device, or may be performed by the server and the terminal device together, and in this embodiment, the description is given by way of example by the server (for example, the server 106 described above).

As shown in fig. 3, the flow of the method for displaying media information may include the steps of:

in step S302, when the first target object moves to the first area, first identity information of the first target object is acquired.

Alternatively, the first identity information may be understood as information capable of characterizing the identity of the first target object, for example, a contact address, a social account, face information, and the like, used by the first target object in the first target object.

The first identity information can be further understood as a user portrait, which is taken as a root of big data, can perfectly abstract the information overall view of a user, and provides a sufficient data basis for further accurately and rapidly analyzing important information such as user behavior habits, consumption habits and the like.

And when the first target object moves to be within the first area range, acquiring first identity information of the first target object.

For example, the first identity information of the first target object is obtained when the first target object rides or drives the vehicle over a first area near a media information sign on a road, or when the first target object moves to a first area near a media information sign in a room (e.g., a mall).

Step S304, obtaining the first media information matched with the first identity information.

Alternatively, the first media information may be understood as information of interest to the first target object, for example, clothing products, footwear products, luggage products, cars, houses, tourist attractions, delicacies, etc. of interest to the first target object.

The information of interest of the first target object can be analyzed according to the acquired first identity information, and further first media information matched with the first identity information is acquired.

For example, taking the obtained first identity information as face information as an example, determining a social account used by the first target object through the face information, and collecting first media information interested in the first target object through the social account.

In step S306, when the first target object leaves the first area and moves to a second area, the first media information is displayed on a target display screen, where the target display screen is within a visual range of the first target object located in the second area.

Optionally, as long as the first target object leaves the range where the first area is located, and the first target object enters the second area, the first media information is displayed on the target display screen, where the first target object is located in the range of the second area, and the target display screen is located in the visual range of the first target object. For example, as shown in fig. 4, taking an example that a first target object sits or drives on a road, when the first target object sits or drives on the vehicle and passes through an information collecting area (i.e. a first area), first identity information is collected by a camera, and when the first target object sits or drives off the first area and arrives at a media information display area (i.e. a second area), first media information of interest of the first target object can be displayed on a media information display screen (i.e. a target display screen) on the road.

In the above process, when the first target object sits or the driving vehicle runs on the highway, the vehicle must pass through the first area and then pass through the second area as long as the vehicle runs normally according to the running direction of the highway, so that the first media information of interest of the first target object can be accurately displayed for the first target object.

For example, as shown in fig. 5, taking an example that a first target object (such as a pedestrian) passes through a place where an electronic media information display screen (i.e. a target display screen) is placed indoors or a media information display screen (i.e. a target display screen) on a road, when the pedestrian passes through an information collecting area (i.e. a first area), first identity information is collected by a camera, when a vehicle on which the first target object is sitting or driving leaves the first area and arrives at the media information display area (i.e. a second area), the first media information of interest of the pedestrian can be displayed on the place where the electronic media information display screen (i.e. a target display screen) is placed indoors or the media information display screen (i.e. a target display screen) on the road.

In the above process, when the first target object is the pedestrian a and passes through the indoor media information display screen place or the road where the electronic media information display screen is placed, the first identity information of the pedestrian a can be collected in the information collecting area (i.e. the first area), in order to ensure that whether the pedestrian a passes through the media information display area (i.e. the second area) can be accurately estimated, the collected first identity information can be transmitted to the background server by the camera of the first area, and then the background server transmits the first identity information to the camera of the second area, so that the camera of the second area can track the pedestrian a according to the received first identity information, and as long as the camera of the second area tracks and detects the pedestrian a, the first media information interested in the pedestrian a can be displayed on the target display screen of the second area.

If the camera in the first area acquires the first identity information of the pedestrian A, but the camera in the second area does not track and detect the pedestrian A, the first media information of interest is not displayed for the pedestrian A on the target display screen in the second area, and at the moment, the default media information of the target display screen can be displayed.

With this embodiment, when the first target object moves to the first area, first identity information corresponding to the first target object is acquired, and first media information matched with the first identity information is acquired, when the first target object leaves the first area and moves to the second area, the first media information is displayed on the target display screen, and when the first target object is located in the second area, the target display screen is within the visual range of the first target object. By adopting the technical scheme, when the first target object is in the second area, the first media information matched with the first identity information of the first target object can be displayed on the target display screen, so that the problem of poor hit rate of the media information due to the fact that the media information of interest can not be displayed for different users passing through the media information display board when the media information is played on the electronic media information display board in the related technology is solved.

Optionally, in this embodiment, displaying the first media information on the target display screen when the first target object leaves the first area and moves to the second area includes: and when a first display time is reached, starting to display the first media information on the target display screen, wherein the first display time is determined according to the target moving speed of the first target object and enters the second area.

Optionally, in order to display the first media information more accurately, a target moving speed of the first target object may be acquired, then a first display time when the first target object enters the second area is estimated according to the target moving speed, and when the first display time is reached, the first media information is displayed on the target display screen.

For the target moving speed of the first target object, an image acquisition device (such as a camera) with a speed measurement function may be disposed above the first area, and when the first target object passes through the first area, the target moving speed of the first target object may be acquired in real time by the image acquisition device. Alternatively, a velocimeter (such as a radar velocimeter or a laser velocimeter) may be disposed above the first area, and when the first target object passes through the first area, the target moving speed of the first target object is obtained in real time through the velocimeter. It will be appreciated that the embodiment of the present application is not limited in any way as to how the target movement speed is obtained.

According to the embodiment, the target moving speed of the first target object between the first area and the second area is generally stable and does not change greatly, so that the first display time when the first target object enters the second area can be estimated in advance according to the target moving speed, and the first media information can be displayed on the target display screen only when the first display time is reached, and the first media information of interest can be watched on the target display screen when the first target object enters the second area by means of the first estimated first display time, so that the accuracy is improved.

Optionally, in this embodiment, before starting to display the first media information on the target display screen, the method further includes: acquiring the target moving speed of the first target object; and determining the first display time according to the target moving speed and the distance between the first area and the second area.

Alternatively, for a specific calculation manner of the first display time, the target movement speed of the first target object may be acquired in the following manner, and then the first display time may be determined according to the acquired target movement speed and the distance between the first area and the second area.

To more clearly illustrate how the first display time is determined by the target movement speed and the distance between the first area and the second area, two possible embodiments are provided below.

First kind: optionally, in this embodiment, the acquiring the target moving speed of the first target object includes: acquiring a first moving speed of the first target object at a first moment, wherein the first moment is a moment when the first target object moves to the first area, and the target moving speed comprises the first moving speed; determining the first display time according to the target moving speed and the distance between the first area and the second area includes: determining a ratio of a first distance to the first moving speed as a first duration, wherein the first distance is a distance between a starting position of the first area and a starting position of the second area; and determining the first display time as the sum of the first time and the first duration.

Alternatively, the speed at the first moment when the first target object moves to the first area may be determined as the above-described first movement speed. The first time may be a time when the first target object moves to the first area, and the target moving speed may include a first moving speed.

And determining a ratio of the first distance to the first moving speed as a first duration, and determining a sum of the first time and the first duration as a first display time, wherein the first distance is a distance between a starting position of the first area and a starting position of the second area.

The first time may be any time when the first target object moves within the first area, and the first moving speed may be any time when the first target object moves within the first area, which is not limited in this embodiment.

As shown in fig. 6, taking the first target object riding or driving the vehicle as an example, the timing at which the first target object moves to the first area is the first timing, and the first moving speed is the speed of the first target object at the first timing. The distance between the starting position of the first area and the starting position of the second area is a first distance, the first distance is divided by the first moving speed to obtain a first time length, and then the sum of the first time length and the first time is determined to be the first display time. As shown in fig. 6, when the initial position of the first area is x1, the initial position of the second area is x2, and the first moving speed is V, the first time length t1= (x 2-x 1)/V.

By the embodiment, the first display time can be accurately determined, and the accuracy of displaying the first media information is improved.

Second kind: optionally, in this embodiment, the acquiring the target moving speed of the first target object includes: acquiring a second moving speed of the first target object at a second moment, wherein the second moment is a moment when the first target object leaves the first area, and the target moving speed comprises the second moving speed; determining the first display time according to the target moving speed and the distance between the first area and the second area includes: determining a ratio of a second distance to the second moving speed as a second duration, wherein the second distance is a distance between an end position of the first area and a start position of the second area; and determining the first display time as the sum of the second time and the second time.

Alternatively, the speed at the second time when the first target object leaves the first region may be determined as the above-described second moving speed. Wherein the target moving speed includes a second moving speed.

And determining a ratio of a second distance to the second moving speed as a second time length, and determining a sum of the second time and the second time length as a first display time, wherein the second distance is a distance between an end position of the first area and a start position of the second area.

As shown in fig. 7, taking the first target object riding or driving the vehicle as an example, the first target object leaving the first area is at a second time, and the second moving speed is the speed of the first target object at the second time. The distance between the end position of the first area and the start position of the second area is a second distance, the second distance is divided by the second moving speed to obtain a second duration, and then the sum of the second duration and the second moment is determined to be the first display moment.

For example, as shown in fig. 7, when the end position of the first area is x4, the start position of the second area is x2, and the target moving speed is V, the second period t2= (x 2-x 4)/V.

Optionally, in this embodiment, the acquiring the first media information matched with the first identity information includes: and acquiring the first media information which is matched with the first identity information and has a display time length which is a target time length, wherein the target time length is equal to or less than the time length of the first target object passing through the second area, which is determined according to the target moving speed of the first target object.

Alternatively, the first media information may be determined in the following manner, specifically as follows:

firstly, determining the time length of the first target object passing through the second area according to the target moving speed of the first target object, and determining the time length smaller than or equal to the time length of the first target object passing through the second area as the target time length, so that the first media information which is matched with the first identity information and has the display time length as the target time length can be obtained.

According to the embodiment, the first media information of the target duration can be obtained, so that the display duration of the first media information can be accurately controlled on the target display screen, and the accuracy of displaying the first media information is improved.

Optionally, in this embodiment, before starting to display the first media information on the target display screen, the method further includes: acquiring the target moving speed of the first target object; and determining the target duration according to the target moving speed and the length of the second area.

Alternatively, for the target duration, after the target movement speed is obtained, the target duration may be determined according to the target movement speed and the length of the second area.

For example, as shown in fig. 6, when the start position of the second area is x2, the end position of the second area is x3, and the target moving speed is V, the target duration t= (x 3-x 2)/V.

Optionally, in this embodiment, the acquiring the target moving speed of the first target object includes: obtaining a third moving speed of the first target object, wherein the third moving speed includes the third moving speed, the third moving speed is a moving speed of the first target object at a first time, the first time is a time when the first target object moves to the first area, or the third moving speed is a moving speed of the first target object at a second time, the second time is a time when the first target object leaves the second area, or the third moving speed is an average speed when the first target object passes through the first area; determining the target duration according to the target moving speed and the length of the second area, including: and determining the ratio of the length of the second area to the third moving speed as the target duration.

Alternatively, the speed at the first moment when the first target object moves to the first area may be determined as the third movement speed; or, determining the speed of the first target object at the second moment when the first target object leaves the first area as a third moving speed; alternatively, the average speed of the first target object passing through the first region is determined as the third moving speed. Wherein the target moving speed includes the third moving speed.

And acquiring the third moving speed, and determining the ratio of the length of the second area to the third moving speed as the target duration.

According to the method and the device for determining the target time length, the third moving speed is obtained in different modes, and the target time length is determined through the third moving speed and the length of the second area, so that the determining modes of the target time length are enriched.

Optionally, in this embodiment, displaying the first media information on the target display screen when the first target object leaves the first area and moves to the second area includes: when the first target object is detected to move to the second area by the target detection device, the first media information starts to be displayed on the target display screen.

Alternatively, a target detection device capable of detecting the position of the first target object in real time may be installed near the target display screen, and the first media information may be displayed on the target display screen as long as the range of the first target object entering the second area is detected by the target detection device.

The object detection device may be a camera, and the camera detects image information of the first object in real time, and analyzes the image information of the first object to obtain the position of the first object. Or,

the position of the first target object can also be determined by acquiring the position of a terminal (such as a mobile phone) carried by the first target object in real time through the base station, or the position of a vehicle (such as an automobile, a bicycle, an electric vehicle, a motorcycle, etc.) on which the first target object sits or drives. Or,

the position of the first target object may also be determined in association with detecting the position of the first target object by a device associated with the first target object, such as GPS positioning information of a cell phone used by the first target object, GPS positioning information on an in-vehicle system of a car on which the first target object is riding or driving.

According to the embodiment, the position of the first target object can be obtained in different modes, and the first media information can be displayed on the target display screen only by detecting that the first target object enters the second area, so that the timeliness of displaying the first media information is improved.

Optionally, in this embodiment, the method further includes: stopping displaying the first media information on the target display screen when the first target object leaves the second area; acquiring second identity information of a second target object under the condition that the second target object moves to the first area; acquiring second media information matched with the second identity information; and displaying the second media information on the target display screen when the second target object leaves the first area and moves to a second area, wherein the target display screen is in a visual range of the second target object in the second area.

Optionally, the displaying of the first media information on the target display may be stopped when the first target object leaves the second area. The method and the device can avoid wasting the target display screen caused by long-time display of the first media information.

In the case where the second target object moves to the first area, second identity information of the second target object may be acquired, and then second media information matching the second identity information may be acquired. The second media information may be understood as information of interest to the second target object, for example, clothing products, footwear products, luggage products, cars, houses, tourist attractions, delicacies, and the like of interest to the second target object.

And displaying second media information on the target display screen under the condition that the second target object leaves the range of the first area and enters the second area, wherein the second target object is in the range of the second area and the target display screen is in the visual range of the second target object.

According to the embodiment, when the first target object leaves the second area, displaying of the first media information which is interested by the first target object can be stopped, and when the second target object enters the second area, the second media information which is interested by the second target object can be displayed for the second target object, different media information can be displayed on the target display screen aiming at different target objects, the situation that the media information is displayed on the target display screen unchanged is avoided, and the diversity of the display modes of the media information on the target display screen is improved.

Optionally, in this embodiment, the acquiring the first media information matched with the first identity information includes: and acquiring the first media information matched with the identity information of the plurality of target objects when the first target object comprises the plurality of target objects, wherein the first identity information comprises the identity information of the plurality of target objects.

Alternatively, in the case that the first target object includes at least two target objects, first media information matching with identity information of a plurality of target objects may be acquired, and it may be understood that the first identity information includes identity information of a plurality of target objects.

For example, when traffic jam occurs on a highway, a plurality of drivers (i.e., a plurality of target objects) simultaneously pass through a first area, first media information matching identity information of the plurality of drivers may be acquired; alternatively, when a plurality of pedestrians (i.e., a plurality of target objects) are clustered while passing through the first area, first media information matching the identity information of the plurality of pedestrians may be acquired.

According to the method and the device, under the condition that a plurality of target objects appear, interested first media information of the plurality of objects can be obtained at the same time, the fact that only interested media information of one target object of the plurality of objects is obtained is avoided, and the completeness and the comprehensiveness of the first media information are guaranteed.

Optionally, in this embodiment, the acquiring the first media information matched with the identity information of the plurality of target objects includes: and acquiring the first media information from a media information set, wherein the first media information is matched with object characteristics of part or all of the plurality of target objects, and the object characteristics of the plurality of target objects are characteristics obtained by determining according to the identity information of the plurality of target objects.

Optionally, object features of the plurality of target objects are determined according to identity information of the plurality of target objects, and then the first media information matched with object features of some or all of the plurality of target objects is acquired from the media information set.

That is, the acquired first media information is related to interests of some or all of the plurality of objects.

By the implementation, the requirements of part or all of the target objects can be met under the condition of a plurality of target objects, and the first media information can be more humanized.

Optionally, in this embodiment, the method further includes: acquiring third media information when the first target object is stopped in the second area, and displaying the third media information on the target display screen, wherein the third media information is matched with the first identity information, or the third media information is matched with the first identity information and the stopping state of the first target object, or the third media information is matched with the first identity information and the stopping time of the first target object in the second area; or, when the moving speed of the first target object in the second area is smaller than a first speed threshold, acquiring fourth media information, and displaying the fourth media information on the target display screen, wherein the fourth media information is matched with the first identity information, or the fourth media information is matched with the first identity information and the moving speed of the first target object in the second area.

Alternatively, if the first target object stays in the second area (the moving speed of the first target object is 0), third media information may be acquired, for example, the third media information may be matched with the first identity information of the first target object, and the third media information may be displayed on the target display screen, for example, various types of third media information acquired according to the first identity information analysis, such as package, food, travel, and the like, may be displayed on the target display screen; or, the third media information is matched with the first identity information and the stay state of the first target object, for example, the first target object is in a traffic jam state or a queuing state, and the third media information of a relaxed and pleasant type which can relax the mood of the first target object can be displayed on the target display screen; or, the third media information is matched with the first identity information and the stay time of the first target object in the second area, for example, if the stay time of the first target object in the second area is longer, multiple types of fourth media information of interest of the first target object may be displayed on the target display screen and displayed in a carousel form. Or,

And if the moving speed of the first target object in the second area is smaller than the first speed threshold value, acquiring fourth media information and displaying the fourth media information on the target display screen, wherein when the moving speed of the first target object is slower, various types of fourth media information acquired according to the first identity information analysis, such as package, food, travel and the like, can be displayed on the target display screen, or if the moving speed of the first target object staying in the second area is slower, a plurality of types of fourth media information of interest to the first target object can be displayed on the target display screen and displayed in a carousel form.

According to the embodiment, different forms of media information can be displayed according to the moving speed of the first target object, so that the diversity of the displayed media information is improved.

Optionally, in this embodiment, when the first target object moves to the first area, acquiring the first identity information of the first target object includes: acquiring a target image obtained by shooting the first area by a shooting device; acquiring characteristic information of the first target object in the target image when the first target object is identified in the target image, wherein the first identity information comprises the characteristic information of the first target object; or, when the first target object is identified in the target image, acquiring feature information of the first target object in the target image, and acquiring identity information corresponding to the feature information of the first target object, where the first identity information includes identity information corresponding to the feature information of the first target object, and/or the feature information of the first target object.

Alternatively, in the case where the first target object moves to the first area, the first area may be photographed by a photographing device (e.g., a camera) to obtain the target image.

If the first target object is identified in the target image, the feature information of the first target object in the target image may be directly acquired, and the feature information of the first target object may be used as first identity information, for example, face information of the identified first target object may be used as first identity information. Or,

and when the first target object is identified in the target image, acquiring characteristic information of the first target object in the target image, and acquiring identity information corresponding to the characteristic information of the first target object, wherein the first identity information comprises the identity information corresponding to the characteristic information of the first target object and/or the characteristic information of the first target object. For example, the face information of the identified first target object is used as the first identity information, and/or other identity information which has a binding relationship with the face information of the first target object and can characterize the first target object, such as an identity card of the first target object, a contact way, vehicle information under the name of the first target object, social account information bound by the first target object, and the like.

It will be appreciated that the above is only an example, and the present embodiment is not limited in any way herein.

According to the embodiment, different first identity information can be obtained according to the mode, types of the first identity information are enriched, and information diversity is improved.

Optionally, in this embodiment, the acquiring feature information of the first target object in the target image includes: when the first target object is a target vehicle, at least one of the following feature information of the target vehicle is acquired in the target image: license plate information of the target vehicle, vehicle type information of the target vehicle, and face information of a person in the target vehicle; or, in the case that the first target object is a target person, at least one of the following feature information of the target person is acquired in the target image: face information of the target person, height information of the target person and wearing information of the target person.

Alternatively, as shown in fig. 4, if the first target object is a target vehicle, at least one of the following information acquired in the target image may be used as the feature information of the target vehicle, specifically: the license plate information of the target vehicle, the vehicle type information of the target vehicle and the face information of a person in the target vehicle, wherein the characteristic information of the first target object comprises the characteristic information of the target vehicle; or,

As shown in fig. 5, if the first target object is a target person, at least one of the following information acquired in the target image may be used as feature information of the target person, specifically: the face information of the target person, the height information of the target person and the wearing information of the target person, wherein the characteristic information of the first target object comprises the characteristic information of the target person.

According to the embodiment, different first identity information can be acquired according to different types of first target objects, so that the first identity information can be more matched with the first target objects, and the accuracy of acquiring the first identity information is improved.

Optionally, in this embodiment, when the first target object moves to the first area, acquiring the first identity information of the first target object includes: acquiring a first terminal identifier of a first mobile terminal detected by a target base station under the condition that the target base station detects the first mobile terminal, wherein the signal coverage area of the target base station comprises the first area, the first mobile terminal is a mobile terminal carried by the first target object, and the first identity information comprises the first terminal identifier; or, when the target base station detects a second mobile terminal, acquiring a second terminal identifier of the second mobile terminal detected by the target base station, and acquiring identity information corresponding to the second terminal identifier, where a signal coverage area of the target base station includes the first area, the second mobile terminal is a mobile terminal carried by the first target object, and the first identity information includes the second terminal identifier and/or the identity information corresponding to the second terminal identifier.

Optionally, the target base station may be a 5G base station, where the 5G base station is a core device of the 5G network, and provides wireless coverage, so as to implement wireless signal transmission between the wired communication network and the wireless terminal. The target base station may also be a 4G base station, where the 4G base station is a public mobile communication base station of a network that specifically provides a 4G service, and transmits a 4G signal through a signal tower to implement signal coverage.

The first identity information may be obtained by the target base station, which is specifically as follows:

when a first mobile terminal carried by a first target object passes through the first area, if a first terminal identifier of the first mobile terminal is detected by the target base station, the first terminal identifier of the first mobile terminal detected by the target base station can be directly used as first identity information. Or,

when a second mobile terminal carried by a first target object passes through the first area, if a second terminal identifier of the second mobile terminal is detected through the target base station, identity information corresponding to the second terminal identifier can be obtained, wherein the first identity information comprises the second terminal identifier and/or identity information corresponding to the second terminal identifier.

The first terminal identifier and the second terminal identifier may be understood as a user permanent identifier (SUbscription Permanent Identifier, abbreviated as SUPI) or may be understood as a user hidden identifier (Subscription Concealed Identifier, abbreviated as sui).

According to the embodiment, the first identity information can be acquired in a target base station detection mode, so that accuracy of acquiring the first identity information is improved, and diversity of acquiring the first identity information is improved.

It should be noted that, the media information display cards in the market at present can be played only according to the fixed sequence, and cannot be displayed differently for different audiences, so that the matching degree of the media information and the user interest points is weak.

In order to solve the drawbacks of the above-described scheme, the flow of the display method of media information is described below in connection with an alternative example. The method comprises the following steps:

the media information display screen on the highway is taken as an example for displaying media information of vehicles coming and going, however, the application scene of the media information display method is not limited, and the method can be applied to application scenes of media information display cards put in a market for playing media information and the like.

It should be noted that, the main idea of the electronic media information display screen on the highway for displaying media information for vehicles coming and going is as follows: before the vehicle arrives at the media information display area (second area), the vehicle and the user information are collected in advance, when the user arrives at the media information display area section, the user interest points are calculated according to the vehicle and the user information, then the media information with stronger relevance to the user interest points is displayed, and the hit rate of the media information is improved.

Alternatively, a camera with a speed measurement function may be installed at a front section where the user (first target object) arrives at the media information display area, and an information collection area (first area) for collecting image information of the vehicles and measuring the speed of the vehicles is provided in front of the camera. Fig. 8 is a schematic diagram of the information collecting area (e.g., the first area).

Specifically, when the user arrives at the front road section of the media information display area, a camera is arranged, and when the vehicle enters the information collection area (such as the first area), the vehicle is shot, and the user information (such as the name of the vehicle owner, the number of the mobile phone and the like) can be obtained by identifying the license plate, so that the user portrait of the user in other internet products is analyzed. Meanwhile, the current vehicle speed (target moving speed) is detected through the speed measurement of the camera, so that the approximate time for the vehicle to arrive at the media information display area is calculated.

The user portrait is taken as a root of big data, the information overall view of a user can be perfectly abstracted, and a sufficient data basis is provided for further accurately and rapidly analyzing important information such as user behavior habits, consumption habits and the like.

As shown in fig. 6, when the vehicle exceeds the coordinate x1, the camera photographs the vehicle information (the photographing time is the first time), and recognizes the vehicle speed V of the vehicle; uploading the shot vehicle information and the shot vehicle speed V to a server; the server analyzes the user interest points according to the vehicle information and matches media information (such as the first media information) corresponding to the user interest points.

As shown in fig. 9, the camera may upload the photographed license plate information, the passenger or driver face information, and the vehicle model information to the server, and recognize the license plate number, the passenger or driver face, the vehicle model, etc. in the image photographed by the camera through the server, and analyze more detailed user interest points according to these information.

Optionally, a first display time when the vehicle arrives at the media information presentation area is estimated by a distance x2-x1 between a start position x1 of the information collection area and a start-stop position x2 of the media information presentation area, where the first display time=t1+the first time, t1= (x 2-x 1)/V.

Alternatively, the required time T2 for the vehicle to pass through the media information presentation area can also be estimated by the vehicle speed V, the distance x3-x2 between the starting position x2 of the media information presentation area and the ending position x3 of the media information presentation area, where t2= (x 3-x 2)/V.

Optionally, the server issues media information (such as the first media information) corresponding to the user interest point to the electronic media information display screen, and then starts playing the corresponding media information at the first display time when the vehicle enters the media information display area according to the first display time when the vehicle reaches the media information display area. And according to the time T2 required by the vehicle passing through the media information display area, the media information display duration is matched with the time T2, so that the user can completely see the display media information when the vehicle passes through the media information display area.

Optionally, when the user vehicle approaches the media information presentation area, the electronic media information presentation screen (e.g., the target display screen described above) presents media information content for the user that matches their respective user-drawn points of interest. When the user leaves the media information presentation area, presentation of the corresponding media information for the next vehicle (e.g., the second target object described above) is started. Fig. 10 is a schematic diagram of a media information display area (e.g., the second area).

Alternatively, as shown in fig. 11, when a plurality of vehicles enter the media information display area in the same time period, the highest contact interest point in the group of vehicle users is calculated and used as the matching basis of the media information display type at this time.

Optionally, when the road is blocked, a camera is installed near the electronic media information display screen, so that relevant information of the vehicle in the media information display area is analyzed, further, interest points with high contact ratio are calculated and used as corresponding media information display, the stay condition of the vehicle in the current media information display area is detected, the media information display strategy is updated, and the corresponding media information display is performed until the vehicle in the area leaves the media information display area.

According to the embodiment, by combining an image recognition technology, the information of the vehicle and the driver or the passenger is recognized through the camera which is arranged at a fixed point on the previous path of the driver or the passenger reaching the media information display board, so that the corresponding user portrait of the driver or the passenger is obtained. When a driver or a passenger arrives at a specified road section displayed by the media information version, corresponding media information is displayed to the driver or the passenger by combining with the user image, so that the display and conversion efficiency of the media information are improved.

In the above embodiments of the present application, the collection, use and processing of the related data all need to comply with the regulations of the related standardization file, and the collection, use and processing of the related data all need to obtain the authorization of the object account in advance.

It should be noted that, for simplicity of description, the foregoing method embodiments are all described as a series of acts, but it should be understood by those skilled in the art that the present application is not limited by the order of acts described, as some steps may be performed in other orders or concurrently in accordance with the present application. Further, those skilled in the art will also appreciate that the embodiments described in the specification are all preferred embodiments, and that the acts and modules referred to are not necessarily required for the present application.

According to still another aspect of the embodiment of the present application, there is also provided a display apparatus for media information, as shown in fig. 12, the apparatus including:

a first acquiring unit 1202 configured to acquire first identity information of a first target object when the first target object moves to a first area;

a second obtaining unit 1204, configured to obtain first media information matched with the first identity information;

And a first display unit 1206 configured to display the first media information on a target display screen when the first target object leaves the first area and moves to a second area, where the target display screen is within a visual range of the first target object located in the second area.

As an optional solution, the first display unit is further configured to start displaying the first media information on the target display screen when a first display time is reached, where the first display time is a time determined according to a target movement speed of the first target object and entering the second area.

As an optional technical solution, the apparatus further includes: a third acquisition unit configured to acquire the target movement speed of the first target object; and a first determining unit configured to determine the first display time based on the target moving speed and a distance between the first area and the second area.

As an optional technical solution, the third obtaining unit is further configured to obtain a first movement speed of the first target object at a first time, where the first time is a time when the first target object moves to the first area, and the target movement speed includes the first movement speed; a first determining unit configured to determine a ratio of a first distance to the first movement speed as a first duration, where the first distance is a distance between a start position of the first area and a start position of the second area; and determining the first display time as the sum of the first time and the first duration.

As an optional solution, the third obtaining unit is further configured to obtain a second movement speed of the first target object at a second time, where the second time is a time when the first target object leaves the first area, and the target movement speed includes the second movement speed; a first determining unit configured to determine a ratio of a second distance to the second moving speed as a second duration, where the second distance is a distance between an end position of the first area and a start position of the second area; and determining the first display time as the sum of the second time and the second time.

As an optional technical solution, the second obtaining unit is further configured to obtain the first media information that is matched with the first identity information and has a display duration that is a target duration, where the target duration is equal to or less than a duration of the first target object passing through the second area, which is determined according to a target moving speed of the first target object.

As an optional technical solution, the apparatus further includes: a fourth acquisition unit configured to acquire the target movement speed of the first target object; and a second determining unit configured to determine the target duration according to the target moving speed and the length of the second area.

As an optional aspect, the fourth obtaining unit is further configured to obtain a third movement speed of the first target object, where the third movement speed includes the third movement speed, and the third movement speed is a movement speed of the first target object at a first time, and the first time is a time when the first target object moves to the first area, or the third movement speed is a movement speed of the first target object at a second time, and the second time is a time when the first target object leaves the second area, or the third movement speed is an average speed when the first target object passes through the first area; and the second determining unit is further used for determining the ratio of the length of the second area to the third moving speed as the target duration.

As an optional solution, the first display unit is further configured to start displaying the first media information on the target display screen when the first target object is detected to move to the second area by the target detection device.

As an optional technical solution, the apparatus further includes: a processing unit, configured to stop displaying the first media information on the target display screen when the first target object leaves the second area; a fifth obtaining unit, configured to obtain second identity information of a second target object when the second target object moves to the first area; a sixth obtaining unit, configured to obtain second media information that matches the second identity information; and a second display unit configured to display the second media information on the target display screen when the second target object leaves the first area and moves to a second area, where the target display screen is within a visual range of the second target object located in the second area.

As an optional technical solution, the second obtaining unit is further configured to obtain, when the first target object includes a plurality of target objects, the first media information that matches identity information of the plurality of target objects, where the first identity information includes identity information of the plurality of target objects.

As an optional technical solution, the second obtaining unit is further configured to obtain the first media information from a media information set, where the first media information is matched with object features of some or all of the plurality of target objects, where the object features of the plurality of target objects are features determined according to identity information of the plurality of target objects.

As an optional technical solution, the apparatus further includes: a seventh obtaining unit, configured to obtain third media information when the first target object is stopped in the second area, and display the third media information on the target display screen, where the third media information matches the first identity information, or the third media information matches the first identity information and a stay state of the first target object, or the third media information matches the first identity information and a stay time of the first target object in the second area; or, an eighth obtaining unit, configured to obtain fourth media information when the moving speed of the first target object in the second area is less than a first speed threshold, and display the fourth media information on the target display screen, where the fourth media information matches the first identity information, or the fourth media information matches the first identity information and the moving speed of the first target object in the second area.

As an optional solution, the first obtaining unit includes: the first acquisition module is used for acquiring a target image obtained by shooting the first area by the shooting device; the second acquisition module is used for acquiring the characteristic information of the first target object in the target image when the first target object is identified in the target image, wherein the first characteristic information comprises the characteristic information of the first target object; or, when the first target object is identified in the target image, acquiring feature information of the first target object in the target image, and acquiring identity information corresponding to the feature information of the first target object, where the first identity information includes identity information corresponding to the feature information of the first target object, and/or the feature information of the first target object.

As an optional technical solution, the second obtaining module is further configured to obtain, in the case where the first target object is a target vehicle, at least one of the following feature information of the target vehicle in the target image: license plate information of the target vehicle, vehicle type information of the target vehicle, and face information of a person in the target vehicle; or, in the case that the first target object is a target person, at least one of the following feature information of the target person is acquired in the target image: face information of the target person, height information of the target person and wearing information of the target person.

As an optional solution, the first obtaining unit includes: a third obtaining module, configured to obtain, when a target base station detects a first mobile terminal, a first terminal identifier of the first mobile terminal detected by the target base station, where a signal coverage area of the target base station includes the first area, the first mobile terminal is a mobile terminal carried by the first target object, and the first identity information includes the first terminal identifier; or, a fourth obtaining module, configured to obtain, when the target base station detects a second mobile terminal, a second terminal identifier of the second mobile terminal detected by the target base station, and obtain identity information corresponding to the second terminal identifier, where a signal coverage area of the target base station includes the first area, the second mobile terminal is a mobile terminal carried by the first target object, and the first identity information includes the second terminal identifier and/or identity information corresponding to the second terminal identifier.

According to a further aspect of embodiments of the present invention, there is also provided a computer readable storage medium having a computer program stored therein, wherein the computer program is arranged to perform the steps of any of the method embodiments described above when run.

Alternatively, in the present embodiment, the above-described storage medium may be configured to store a computer program for performing the steps of:

s1, under the condition that a first target object moves to a first area, acquiring first identity information of the first target object;

s2, acquiring first media information matched with the first identity information;

and S3, when the first target object leaves the first area and moves to a second area, displaying the first media information on a target display screen, wherein the target display screen is in a visual range of the first target object in the second area.

Alternatively, in this embodiment, it will be understood by those skilled in the art that all or part of the steps in the methods of the above embodiments may be performed by a program for instructing a terminal device to execute the steps, where the program may be stored in a computer readable storage medium, and the storage medium may include: flash disk, ROM (Read-Only Memory), RAM (Random Access Memory ), magnetic or optical disk, and the like.

According to yet another aspect of embodiments of the present invention, there is also provided a computer program product or computer program comprising computer instructions stored in a computer readable storage medium. The computer instructions are read from the computer-readable storage medium by a processor of a computer device, and executed by the processor, cause the computer device to perform the method provided in various alternative implementations of the display method of media information described above.

Alternatively, in the present embodiment, the above-described computer program product or computer program may be configured to store a computer program for performing the steps of:

According to still another aspect of the embodiment of the present invention, there is also provided an electronic display device for implementing the above-mentioned method for displaying media information, where the electronic display device may be a server shown in fig. 1 or a terminal device shown in fig. 2, or the electronic display device may also be the electronic display device in fig. 1 or fig. 2. The present embodiment is described taking the electronic display device as a terminal device as an example. As shown in fig. 13, the electronic display device comprises a memory 1302 and a processor 1304, the memory 1302 having stored therein a computer program, the processor 1304 being arranged to perform the steps of any of the method embodiments described above by means of the computer program.

Alternatively, in the present embodiment, the above-described processor may be configured to execute the following steps by a computer program:

Alternatively, it will be appreciated by those of ordinary skill in the art that the structure shown in fig. 13 is merely illustrative and is not intended to limit the structure of the electronic display device described above. For example, the electronic display device may also include more or fewer components (e.g., network interfaces, etc.) than shown in FIG. 13, or have a different configuration than shown in FIG. 13.

The memory 1302 may be used to store software programs and modules, such as program commands/modules corresponding to the method and apparatus for displaying media information in the embodiments of the present invention, and the processor 1304 executes the software programs and modules stored in the memory 1302 to perform various functional applications and data processing, that is, to implement the method for displaying media information. Memory 1302 may include high-speed random access memory, and may also include non-volatile memory, such as one or more magnetic storage devices, flash memory, or other non-volatile solid-state memory. In some examples, memory 1302 may further include memory located remotely from processor 1304, which may be connected to the terminal via a network. Examples of such networks include, but are not limited to, the internet, intranets, local area networks, mobile communication networks, and combinations thereof. As an example, as shown in fig. 13, the memory 1302 may include, but is not limited to, a first acquisition unit 1202, a second acquisition unit 1204, and a first display unit 1206 in a display device including the media information. In addition, other module units in the display device of the media information may be included, but are not limited to, and are not described in detail in this example.

Optionally, the transmission device 1306 is configured to receive or transmit data via a network. Specific examples of the network described above may include wired networks and wireless networks. In one example, the transmission means 1306 comprises a network adapter (Network Interface Controller, NIC) which can be connected to other network devices and routers via network lines so as to communicate with the internet or a local area network. In one example, the transmission device 1306 is a Radio Frequency (RF) module for communicating wirelessly with the internet.

In addition, the electronic display device further includes: a display 1308 for displaying the first media information, a connection bus 1310 for connecting the various modular components of the electronic display device.

In other embodiments, the terminal device or the server may be a node in a distributed system, where the distributed system may be a blockchain system, and the blockchain system may be a distributed system formed by connecting the plurality of nodes through a network communication. Among them, the nodes may form a Peer-To-Peer (P2P) network, and any type of computing device, such as a server, a terminal, etc., may become a node in the blockchain system by joining the Peer-To-Peer network.

Alternatively, in this embodiment, it will be understood by those skilled in the art that all or part of the steps in the methods of the above embodiments may be performed by a program for instructing a terminal device to execute the steps, where the program may be stored in a computer readable storage medium, and the storage medium may include: flash disk, read-Only Memory (ROM), random-access Memory (Random Access Memory, RAM), magnetic or optical disk, and the like.

The foregoing embodiment numbers of the present invention are merely for the purpose of description, and do not represent the advantages or disadvantages of the embodiments.

The integrated units in the above embodiments may be stored in the above-described computer-readable storage medium if implemented in the form of software functional units and sold or used as separate products. Based on such understanding, the technical solution of the present invention may be embodied in essence or a part contributing to the prior art or all or part of the technical solution in the form of a software product stored in a storage medium, comprising several commands for causing one or more computer devices (which may be personal computers, servers or network devices, etc.) to execute all or part of the steps of the above-described method of the various embodiments of the present invention.

In the foregoing embodiments of the present application, the descriptions of the embodiments are emphasized, and for a portion of this disclosure that is not described in detail in this embodiment, reference is made to the related descriptions of other embodiments.

In several embodiments provided by the present application, it should be understood that the disclosed client may be implemented in other manners. The above-described embodiments of the apparatus are merely exemplary, and the division of the units, such as the above, is merely a logical function division, and may be implemented in another manner, for example, a plurality of units or components may be combined or may be integrated into another system, or some features may be omitted, or not performed. Alternatively, the coupling or direct coupling or communication connection shown or discussed with each other may be through some interfaces, units or modules, or may be in electrical or other forms.

The units described above as separate components may or may not be physically separate, and components shown as units may or may not be physical units, may be located in one place, or may be distributed over a plurality of network units. Some or all of the units may be selected according to actual needs to achieve the purpose of the solution of this embodiment.

In addition, each functional unit in the embodiments of the present invention may be integrated in one processing unit, or each unit may exist alone physically, or two or more units may be integrated in one unit. The integrated units may be implemented in hardware or in software functional units.

While the foregoing is directed to the preferred embodiments of the present invention, it will be appreciated by those skilled in the art that changes and modifications may be made without departing from the principles of the invention, and such changes and modifications are intended to be included within the scope of the invention.

Claims

1. A method for displaying media information, comprising:

acquiring first identity information of a first target object under the condition that the first target object moves to a first area;

acquiring first media information matched with the first identity information, including: in the case that the first target object comprises a plurality of target objects, acquiring first media information matched with identity information of the plurality of target objects in a media information set, wherein the first identity information comprises the identity information of the plurality of target objects, the first media information is matched with object characteristics of part or all of the plurality of target objects, and the object characteristics of the plurality of target objects are characteristics obtained according to the identity information determination of the plurality of target objects;

And displaying the first media information on a target display screen under the condition that the first target object leaves the first area and moves to a second area, wherein the target display screen is in the visual range of the first target object in the second area.

2. The method of claim 1, wherein displaying the first media information on a target display screen if the first target object leaves the first area and moves to a second area comprises:

and when a first display time is reached, starting to display the first media information on the target display screen, wherein the first display time is determined according to the target moving speed of the first target object and enters the second area.

3. The method of claim 2, wherein prior to commencing display of the first media information on the target display screen, the method further comprises:

acquiring the target moving speed of the first target object;

and determining the first display moment according to the target moving speed and the distance between the first area and the second area.

4. The method of claim 1, wherein the obtaining the first media information that matches the first identity information further comprises:

and acquiring the first media information which is matched with the first identity information and has the display time length of a target time length, wherein the target time length is equal to or less than the time length of the first target object passing through the second area, which is determined according to the target moving speed of the first target object.

5. The method of claim 1, wherein displaying the first media information on a target display screen if the first target object leaves the first area and moves to a second area comprises:

when the first target object is detected to move to the second area by the target detection device, the first media information starts to be displayed on the target display screen.

6. The method according to any one of claims 1 to 5, further comprising:

stopping displaying the first media information on the target display screen under the condition that the first target object leaves the second area;

acquiring second identity information of a second target object under the condition that the second target object moves to the first area;

Acquiring second media information matched with the second identity information;

and displaying the second media information on the target display screen when the second target object leaves the first area and moves to a second area, wherein the target display screen is in a visual range of the second target object in the second area.

7. The method according to any one of claims 1 to 5, further comprising:

acquiring third media information under the condition that the first target object stops at the second area, and displaying the third media information on the target display screen, wherein the third media information is matched with the first identity information, or the third media information is matched with the first identity information and the stay state of the first target object, or the third media information is matched with the first identity information and the stay time of the first target object in the second area; or alternatively

And under the condition that the moving speed of the first target object in the second area is smaller than a first speed threshold value, acquiring fourth media information, and displaying the fourth media information on the target display screen, wherein the fourth media information is matched with the first identity information, or the fourth media information is matched with the first identity information and the moving speed of the first target object in the second area.

8. The method according to any one of claims 1 to 5, wherein acquiring first identity information of a first target object in case the first target object moves to a first area comprises:

acquiring a target image obtained by shooting the first area by a shooting device;

acquiring characteristic information of the first target object in the target image under the condition that the first target object is identified in the target image, wherein the first identity information comprises the characteristic information of the first target object; or under the condition that the first target object is identified in the target image, acquiring the characteristic information of the first target object in the target image, and acquiring the identity information corresponding to the characteristic information of the first target object, wherein the first identity information comprises the identity information corresponding to the characteristic information of the first target object, and/or the characteristic information of the first target object.

9. The method of claim 8, wherein the acquiring feature information of the first target object in the target image comprises:

In the case that the first target object is a target vehicle, at least one of the following feature information of the target vehicle is acquired in the target image: license plate information of the target vehicle, vehicle type information of the target vehicle and face information of personnel in the target vehicle; or alternatively

In the case that the first target object is a target person, at least one of the following characteristic information of the target person is acquired in the target image: the face information of the target person, the height information of the target person and the wearing information of the target person.

10. The method according to any one of claims 1 to 5, wherein acquiring first identity information of a first target object in case the first target object moves to a first area comprises:

under the condition that a target base station detects a first mobile terminal, acquiring a first terminal identifier of the first mobile terminal detected by the target base station, wherein a signal coverage area of the target base station comprises the first area, the first mobile terminal is a mobile terminal carried by the first target object, and the first identity information comprises the first terminal identifier; or alternatively

Under the condition that the target base station detects a second mobile terminal, acquiring a second terminal identifier of the second mobile terminal detected by the target base station, and acquiring identity information corresponding to the second terminal identifier, wherein a signal coverage area of the target base station comprises the first area, the second mobile terminal is a mobile terminal carried by the first target object, and the first identity information comprises the second terminal identifier and/or the identity information corresponding to the second terminal identifier.

11. A computer readable storage medium, characterized in that the computer readable storage medium comprises a stored program, wherein the program when run performs the method of any of the preceding claims 1 to 10.

12. An electronic display device comprising a memory and a processor, characterized in that the memory has stored therein a computer program, the processor being arranged to execute the method according to any of the claims 1 to 10 by means of the computer program.

13. The electronic display device of claim 12, wherein the electronic display device comprises:

The image acquisition equipment is used for shooting the first area to obtain a target image, wherein the target image contains characteristic information of the first target object;

and the target display screen is used for displaying the first media information.